Privacy Act of 1974; System of Records

The Office of the Secretary of Defense proposes to modify a system of records titled, ``Joint Advertising, Market Research & Studies (JAMRS) Survey Database,'' DHRA 05. JAMRS is an official Department of Defense program responsible for joint marketing communications and market research and studies. One of JAMRS' objectives is to explore the perceptions, beliefs, and attitudes of American youth as they relate to joining the Military. Understanding these factors is critical to the success of sustaining an All-Volunteer Force and helps ensure recruiting efforts are directed in the most efficient and beneficial manner.