[Federal Register Volume 61, Number 119 (Wednesday, June 19, 1996)] [Notices] [Page 31117] From the Federal Register Online via the Government Publishing Office [www.gpo.gov] [FR Doc No: 96-15484] ----------------------------------------------------------------------- FEDERAL TRADE COMMISSION [Dkt. C-3637] BBDO Worldwide, Inc.; Prohibited Trade Practices, and Affirmative Corrective Actions
Agency
Federal Trade Commission.
Action
Consent Order.
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Summary
In settlement of alleged violations of federal law prohibiting unfair or deceptive acts or practices and unfair methods of competition, this consent order prohibits, among other things, a New York advertising firm from misrepresenting the amount of fat, calories, or cholesterol in any frozen yogurt, any frozen sorbet, and most ice cream products. This action stems from the firm's role in developing certain advertisements for Haagen-Dazs frozen yogurt products.
Dates
Complaint and Order issued January 24, 1996.\1\
\1\ Copies of the Complaint and the Decision and Order are available from the Commission's Public Reference Branch, H-130, 6th Street & Pennsylvania Avenue, N.W., Washington, D.C. 20580. ---------------------------------------------------------------------------
For Further Information Contact
Anne Maher, FTC/S-4002, Washington, D.C. 20580. (202) 326-2987.
Supplementary Information
On Friday, October 27, 1995, there was published in the Federal Register, 60 FR 55031, a proposed consent agreement with analysis In the Matter of BBDO Worldwide, Inc., for the purpose of soliciting public comment. Interested parties were given sixty (60) days in which to submit comments, suggestions or objections regarding the proposed form of the order. No comments having been received, the Commission has ordered the issuance of the complaint in the form contemplated by the agreement, made its jurisdictional findings and entered an order to cease and desist, as set forth in the proposed consent agreement, in disposition of this proceeding.
(Sec. 6, 38 Stat. 721; 15 U.S.C. 46. Interprets or applies sec. 5, 38 Stat. 719, as amended; 15 U.S.C. 45, 52) Donald S. Clark, Secretary. [FR Doc. 96-15484 Filed 6-18-96; 8:45 am] BILLING CODE 6750-01-M