Submission for OMB Review; Comment Request

[Federal Register Volume 64, Number 134 (Wednesday, July 14, 1999)]
[Notices]
[Pages 37931-37932]
From the Federal Register Online via the Government Publishing Office [www.gpo.gov]
[FR Doc No: 99-17949]


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DEPARTMENT OF COMMERCE


Submission for OMB Review; Comment Request

    DOC has submitted to the Office of Management and Budget (OMB) for 
clearance the following proposal for collection of information under 
the provisions of the Paperwork Reduction Act (44 U.S.C. chapter 35).
    Agency: U.S. Census Bureau.
    Title: Census 2000 Partnership and Marketing Program Evaluation 
(PMPE).
    Form Number(s): None, the evaluation will use a computer survey 
instrument.
    Agency Approval Number: None.
    Type of Request: New collection.
    Burden: 3,000 hours.
    Number of Respondents: 9,000.
    Avg Hours Per Response: 20 minutes.
    Needs and Uses: As part of Census 2000, the Census Bureau is 
conducting a comprehensive program of evaluations designed to measure 
how well our programs, operations, and procedures perform. The Census 
2000 Partnership and Marketing Program is included in this evaluation 
program.
    The Census 2000 Partnership and Marketing Program has two goals: 
(1) To increase the awareness of the census, and (2) to increase 
mailback response rates, especially among historically undercounted 
populations. For the first time, Census 2000 will include the services 
of a paid advertising campaign as part of the marketing and promotion 
strategy. Another major component of the census marketing plan is the 
Partnership program. This component provides an opportunity for private 
industry, government and non-government organizations to participate in 
Census 2000.
    The Census Bureau has hired the National Opinion Research Center 
(NORC), a contractor independent of the Census Bureau to survey 9,000 
residents of households in the United States through a mixed mode data 
collection-telephone and personal interviews. The questionnaire will 
contain tested questions asked in earlier and similar Census Bureau 
sponsored surveys that probe individuals about their awareness of the 
census and the effectiveness of the marketing campaign and the 
Partnership activities in motivating the The survey will oversample 
minority populations being targeted by the advertising and partnership 
programs. The survey will consist of three separate data collections 
(waves) that will occur at different points in time to coincide with 
key phases of the Census 2000 awareness and advertising campaign.
    Affected Public: Individuals or households.

[[Page 37932]]

    Frequency: One-time.
    Respondent's Obligation: Voluntary.
    Legal Authority: Title 13 USC, Sections 141 & 193.
    OMB Desk Officer: Linda Hutton, (202) 395-7858.
    Copies of the above information collection proposal can be obtained 
by calling or writing Linda Engelmeier, DOC Forms Clearance Officer, 
(202) 482-3272, Department of Commerce, room 5033, 14th and 
Constitution Avenue, NW, Washington, DC 20230.
    Written comments and recommendations for the proposed information 
collection should be sent within 30 days of publication of this notice 
to Linda Hutton, OMB Desk Officer, room 10201, New Executive Office 
Building, Washington, DC 20503.

    Dated: July 9, 1999.
Madeleine Clayton,
Management Analyst, Office of the Chief Information Officer.
[FR Doc. 99-17949 Filed 7-13-99; 8:45 am]
BILLING CODE 3510-07-P