80_FR_13691 80 FR 13641 - Self-Regulatory Organizations; NASDAQ OMX PHLX LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change Relating to Customer Rebate Program, Multiply Listed Options, PIXL Pricing

80 FR 13641 - Self-Regulatory Organizations; NASDAQ OMX PHLX LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change Relating to Customer Rebate Program, Multiply Listed Options, PIXL Pricing

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 50 (March 16, 2015)

Page Range13641-13646
FR Document2015-05857

Federal Register, Volume 80 Issue 50 (Monday, March 16, 2015)
[Federal Register Volume 80, Number 50 (Monday, March 16, 2015)]
[Notices]
[Pages 13641-13646]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-05857]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-74460; File No. SR-Phlx-2015-21]


Self-Regulatory Organizations; NASDAQ OMX PHLX LLC; Notice of 
Filing and Immediate Effectiveness of Proposed Rule Change Relating to 
Customer Rebate Program, Multiply Listed Options, PIXL Pricing

March 10, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on February 26, 2015, NASDAQ OMX PHLX LLC (``Phlx'' or 
``Exchange'') filed with the Securities and Exchange Commission 
(``SEC'' or ``Commission'') the proposed rule change as described in 
Items I, II, and III below, which Items have been prepared by the 
Exchange. The Commission is publishing this notice to solicit comments 
on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of the 
Substance of the Proposed Rule Change

    The Exchange proposes to modify the Phlx Pricing Schedule 
(``Pricing Schedule''). Specifically, the Exchange proposes to amend 
pricing in Section B, entitled ``Customer Rebate Program,'' Section II, 
entitled ``Multiply Listed Options Fees,'' \3\ and Section IV, Part A, 
entitled ``PIXL Pricing,'' \4\ of the Pricing Schedule. The Exchange 
proposes these amendments in order to: (i) Establish a cap on rebates 
specifically for electronic Simple PIXL and Complex \5\ PIXL Orders and 
not pay rebates when electronic \6\ Customer \7\ Complex PIXL Orders 
execute against electronic Complex PIXL Initiating Orders; (ii) 
increase the assessment of fees for electronic Firm \8\ Simple Orders 
underlying options in AAPL, BAC, EEM, FB, FXI, IWM, QQQ, TWTR, VXX and 
XLF; \9\ (iii) increase the assessment of fees for electronic Complex 
Orders for Professionals,\10\ Firms and Broker-Dealers; \11\ (iv) 
increase the assessment of fees for adding liquidity in Penny Pilot 
Options \12\ for Specialists \13\ and Market Makers; \14\ (v) clarify 
that the fee for Specialists and Market Makers that have reached their 
Monthly Market Maker Cap \15\ in a non-complex electronic auction will 
include transactions which execute against an order for which the 
Exchange broadcast an order exposure alert; (vi) amend the Initiating 
Order Fee for Simple PIXL and Complex PIXL Initiating Orders; and (vii) 
amend the requirements to receive the PIXL Initiating Order Fee 
discount to require a member or member organization under Common 
Ownership \16\ to qualify for a Tier 4 or Tier 5 Customer Rebate in 
Section B of the Pricing Schedule.
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    \3\ This includes options overlying equities, exchange traded 
funds (``ETFs''), exchange traded notes (``ETNs'') and indexes which 
are Multiply Listed.
    \4\ PIXL\SM\ is the Exchange's price improvement mechanism known 
as Price Improvement XL or PIXL. See Rule 1080(n).
    \5\ A Complex Order is any order involving the simultaneous 
purchase and/or sale of two or more different options series in the 
same underlying security, priced at a net debit or credit based on 
the relative prices of the individual components, for the same 
account, for the purpose of executing a particular investment 
strategy. Furthermore, a Complex Order can also be a stock-option 
order, which is an order to buy or sell a stated number of units of 
an underlying stock or ETF coupled with the purchase or sale of 
options contract(s). See Exchange Rule 1080, Commentary .08(a)(i) 
[sic].
    \6\ A transaction resulting from an order that was 
electronically delivered utilizes Phlx XL. See Exchange Rules 1014 
and 1080. Electronically delivered orders do not include orders 
transacted on the Exchange floor. A transaction resulting from an 
order that is non-electronically-delivered is represented on the 
trading floor by a floor broker. See Exchange Rule 1063. All orders 
will be either electronically or non-electronically delivered.
    \7\ The term ``Customer'' defines a person or entity that is 
neither a broker-dealer nor a direct or indirect affiliate of a 
broker-dealer, and includes a ``Professional'' as defined in Rule 
1000(b)(14). See Securities Exchange Act Release Nos. 66755 (April 
6, 2012), 77 FR 22037 (April 12, 2012) (SR-Phlx-2012-42) (notice of 
filing and immediate effectiveness).
    \8\ The term ``Firm'' applies to any transaction that is 
identified by a member or member organization for clearing in the 
Firm range at The Options Clearing Corporation.
    \9\ AAPL, BAC, EEM, FB, FXI, IWM, QQQ, TWTR, VXX and XLF are 
currently Penny Pilot options (together ``certain Penny Options''). 
The $ 0.27 per contract pricing proposed herein is symbol-specific 
and will continue to apply to these symbols whether or not they are 
deleted from or added to the Penny Pilot.
    \10\ The term ``Professional'' means any person or entity that 
(i) is not a broker or dealer in securities, and (ii) places more 
than 390 orders in listed options per day on average during a 
calendar month for its own beneficial account(s). See Rule 
1000(b)(14).
    \11\ The term ``Broker-Dealer'' applies to any transaction which 
is not subject to any of the other transaction fees applicable 
within a particular category.
    \12\ The Penny Pilot was established in January 2007 and was 
last extended in 2014. See Securities Exchange Act Release Nos. 
55153 (January 23, 2007), 72 FR 4553 (January 31, 2007) (SR-Phlx-
2006-74) (notice of filing and approval order establishing Penny 
Pilot); and 73688 (November 25, 2014), 79 FR 71484 (December 2, 
2014) (SR-Phlx-2014-77) (notice of filing and immediate 
effectiveness extending the Penny Pilot through June 30, 2015). All 
Penny Pilot Options listed on the Exchange can be found at http://www.nasdaqtrader.com/Micro.aspx?id=phlx.
    \13\ A Specialist is an Exchange member who is registered as an 
options specialist pursuant to Rule 1020(a).
    \14\ A ``Market Maker'' includes Registered Options Traders 
(Rule 1014(b)(i) and (ii)), which includes Streaming Quote Traders 
(see Rule 1014(b)(ii)(A)) and Remote Streaming Quote Traders (see 
Rule 1014(b)(ii)(B)). Directed Participants are also market makers.
    \15\ Specialists and Market Makers are subject to a ``Monthly 
Market Maker Cap'' of $500,000 for: (i) Electronic and floor Option 
Transaction Charges; (ii) QCC Transaction Fees (as defined in 
Exchange Rule 1080(o) and Floor QCC Orders, as defined in 1064(e)); 
and (iii) fees related to an order or quote that is contra to a PIXL 
Order or specifically responding to a PIXL auction [sic]. The 
trading activity of separate Specialist and Market Maker member 
organizations is aggregated in calculating the Monthly Market Maker 
Cap if there is Common Ownership between the member organizations. 
All dividend, merger, short stock interest, reversal and conversion, 
jelly roll and box spread strategy executions (as defined in Section 
II) are excluded from the Monthly Market Maker Cap.
    \16\ The term ``Common Ownership'' shall mean members or member 
organizations under 75% common ownership or control.
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    The text of the proposed rule change is available on the Exchange's 
Web site at http://nasdaqomxphlx.cchwallstreet.com/, at the principal 
office of the Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
sections A, B, and C below, of the most significant aspects of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The purpose of this filing is to modify the Pricing Schedule to 
specifically amend fees in Section B, entitled ``Customer Rebate 
Program,'' Section II, entitled ``Multiply Listed Options Fees,'' and 
Section IV, Part A, entitled ``PIXL Pricing.'' The Exchange proposes

[[Page 13642]]

various amendments to the Pricing Schedule as described below.
Section B--Customer Rebate Program
    Currently, the Exchange has a Customer Rebate Program consisting of 
five tiers that pays Customer rebates on two categories, A and B,\17\ 
of transactions. A Phlx member qualifies for a certain rebate tier 
based on the percentage of total national customer volume in Multiply 
Listed equity and ETFs options classes, excluding SPY Options that it 
transacts monthly on Phlx. The Exchange calculates Customer volume in 
Multiply Listed Options (including SPY options) by totaling 
electronically-delivered and executed volume, excluding volume 
associated with electronic Qualified Contingent Cross Orders,\18\ as 
defined in Exchange Rule 1080(o).\19\ The Exchange proposes, as 
discussed below, to establish a cap for Simple PIXL Orders (Category A) 
and Complex PIXL Orders (Category B) rebates. Also, the Exchange is 
proposing to not offer rebates when Customer Complex PIXL Orders 
execute against Complex PIXL Initiating Orders for Category B rebates.
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    \17\ Category A and Category B rebates are described below.
    \18\ A QCC Order is comprised of an order to buy or sell at 
least 1000 contracts that is identified as being part of a qualified 
contingent trade, as that term is defined in Rule 1080(o)(3), 
coupled with a contra-side order to buy or sell an equal number of 
contracts. The QCC Order must be executed at a price at or between 
the National Best Bid and Offer and be rejected if a Customer order 
is resting on the Exchange book at the same price. A QCC Order shall 
only be submitted electronically from off the floor to the PHLX XL 
II System. See Rule 1080(o). See also Securities Exchange Act 
Release No. 64249 (April 7, 2011), 76 FR 20773 (April 13, 2011) (SR-
Phlx-2011-47) (a rule change to establish a QCC Order to facilitate 
the execution of stock/option Qualified Contingent Trades (``QCTs'') 
that satisfy the requirements of the trade through exemption in 
connection with Rule 611(d) of the Regulation NMS).
    \19\ Members and member organizations under common ownership may 
aggregate their Customer volume for purposes of calculating the 
Customer Rebate Tiers and receiving rebates. Common ownership means 
members or member organizations under 75% common ownership or 
control.
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    Currently, a Category A Customer rebate is paid to members 
executing electronically-delivered Customer Simple Orders in Penny 
Pilot Options and Customer Simple Orders in Non-Penny Pilot Options in 
Section II symbols. Rebates are paid on Customer PIXL Orders in Section 
II symbols that execute against non-Initiating Order interest. In the 
instance where member organizations qualify for Tier 4 or higher in the 
Customer Rebate Program, Customer PIXL Orders that execute against a 
PIXL Initiating Order are paid a rebate of $0.14 per contract. Today 
there is no rebate cap. The Exchange proposes to establish a cap for 
Category A rebates as follows: rebates on Customer PIXL Orders will be 
capped at 4,000 contracts per order for Simple PIXL Orders. The 
Exchange believes that the Category A rebates will continue to 
encourage members to send Customer liquidity to Phlx despite the cap on 
PIXL Simple Order rebates at the proposed 4,000 contracts.
    Currently, a Category B rebate is paid to members executing 
electronically-delivered Customer Complex Orders in Penny Pilot Options 
and Non-Penny Pilot Options in Section II symbols. Rebates are paid on 
Customer PIXL Complex Orders in Section II symbols that execute against 
non-Initiating Order interest. In the instance where member 
organizations qualify for Tier 4 or higher in the Customer Rebate 
Program, Customer Complex PIXL Orders that execute against a Complex 
PIXL Initiating Order are paid a rebate of $0.17 per contract. The 
Category B rebate is not paid when an electronically-delivered Customer 
Complex Order, including Customer Complex PIXL Order, executes against 
another electronically-delivered Customer Complex Order. Today there is 
no rebate cap. The Exchange proposes to establish a cap for Category B 
Customer Complex Order rebates as follows: rebates on Customer PIXL 
Orders will be capped at 4,000 contracts per order leg for Complex PIXL 
Orders. The Exchange believes that the Category B rebates will continue 
to encourage members to send Customer liquidity to Phlx despite the cap 
on PIXL Complex Order rebates at the proposed 4,000 contracts per order 
leg.
    The Exchange also proposes to amend the rule change to specify that 
Category B Customer Complex PIXL Orders that execute against a Complex 
PIXL Initiating Order will not be paid a rebate. As noted above, the 
Category B rebate is not paid when an electronically-delivered Customer 
Complex Order, including Customer Complex PIXL Order, executes against 
another electronically-delivered Customer Complex Order, which includes 
a Complex PIXL Initiating Order.
Section II--Multiply Listed Options
    The Exchange proposes to amend the discounted amount that is 
currently assessed to a Firm for electronic orders in certain Penny 
Options. Today, the Exchange assesses a Firm a $0.48 per contract 
Options Transaction Charge for electronic transactions in Penny Pilot 
Options and a $0.70 per contract Options Transaction Charge for Non-
Penny Pilot Options. The Exchange also offers a discount to Firms 
transacting electronic Simple Orders in certain Penny Options of $0.25 
per contract. The Exchange is proposing to increase the discount fee 
from $0.25 to $0.27 per contract,\20\ resulting in a higher effective 
fee. Despite the increase in the discount fee, the Exchange believes 
that Firms will continue to be incentivized to transact volume in these 
symbols.
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    \20\ The fee reduction today is only applicable to Penny Pilot 
Options as all of the symbols, AAPL, BAC, EEM, FB, FXI, IWM, QQQ, 
TWTR, VXX and XLF, are Penny Pilot symbols.
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    The Exchange proposes to increase the discount fee for electronic 
Complex Orders to Professionals, Broker-Dealers and Firms in Penny and 
Non-Penny Pilot Options regarding electronic Complex Orders. Today, 
Professionals, Broker-Dealers and Firms are offered the opportunity to 
reduce Options Transaction Charges in Penny Pilot Complex Orders from 
$0.48 to $0.30 per contract and to reduce Options Transaction Charges 
in Non-Penny Pilot Complex Orders from $0.70 to $0.30 per contract. The 
Exchange is proposing to increase the discount fee for Professionals, 
Firms and Broker-Dealers from $0.30 to $0.35 per contract when 
transacting electronic Complex Orders, resulting in a higher effective 
fee. Despite the increase in the discount fee, the Exchange believes 
that this discount will continue to incentivize Professionals, Firms 
and Broker-Dealers to transact electronic Complex Order volume. The 
Exchange believes that the proposed discount fee, although higher, will 
continue to incentivize Professionals, Broker-Dealers and Firms to send 
order flow to the Exchange.
    Currently, Specialists and Market Makers are subject to a ``Monthly 
Market Maker Cap'' of $500,000 for: (i) Electronic and floor Option 
Transaction Charges; and (ii) QCC Transaction Fees (as defined in 
Exchange Rule 1080(o) and Floor QCC Orders, as defined in 1064(e)). The 
trading activity of separate Specialist and Market Maker member 
organizations are aggregated in calculating the Monthly Market Maker 
Cap if there is Common Ownership between the member organizations. All 
dividend, merger, short stock interest, reversal and conversion, jelly 
roll and box spread strategy executions \21\ are excluded from the 
Monthly Market Maker Cap. Specialists or Market Makers that (i) are on 
the contra-side of an electronically-delivered and executed Customer 
order, excluding responses to a PIXL auction; and (ii) have reached the 
Monthly Market Maker

[[Page 13643]]

Cap are currently assessed fees per contract as follows: $0.00 per 
contract Fee for Adding Liquidity in Penny Pilot Options; $0.17 per 
contract Fee for Removing Liquidity in Penny Pilot Options; $0.17 per 
contract in Non-Penny Pilot Options; and $0.17 per contract in a non-
Complex electronic auction, including the Quote Exhaust auction and, 
for purposes of this fee, the opening process. A Complex electronic 
auction includes, but is not limited to, the Complex Order Live Auction 
(``COLA'').
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    \21\ See descriptions of these strategies in Section II of the 
Pricing Schedule.
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    The Exchange proposes to increase the Fee for Adding Liquidity in 
Penny Pilot Options, when a Specialist or Market Maker is on the 
contra-side of an electronically-delivered and executed Customer order, 
excluding responses to a PIXL auction, and has reached the Monthly 
Market Maker Cap, from $0.00 to $0.05 per contract. The Exchange also 
proposes to make it clear that transactions which execute against an 
order for which the Exchange broadcast an order exposure alert will be 
subject to the existing fee of $0.17 per contract in a non-Complex 
electronic auction.\22\ This rule change should add greater clarity to 
the Pricing Schedule.\23\
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    \22\ The $0.17 per contract fee that exists today is not 
changed, and the proposal in respect of the fee is only for 
electronic auction.
    \23\ The Exchange broadcasts orders on the Phlx Book by issuing 
order exposure alerts to all Phlx XL II participants and market 
participants that subscribe to certain data feeds. See Securities 
Exchange Act Release Nos. 68517 (December 21, 2012), 77 FR 77134 
(December 31, 2012) (SR-Phlx-2012-136) (notice of filing and 
immediate effectiveness relating to distribution of auction 
messages); and 68593 [sic] (January 31, 2013), 78 FR 8633 (February 
6, 2013) (SR-Phlx-2013-06) (notice of filing and immediate 
effectiveness to clarify when an order is adding or removing 
liquidity and discussing order alerts). The Exchange notes that 
there is currently an exposure alert provision in the Pricing 
Schedule, albeit for fees and rebates regarding SPY (Section I).
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Section IV, Part A--PIXL Pricing
    Currently, PIXL pricing for Initiating Orders is located in 
subsection IV, Part A (Other Transaction Fees) of the Pricing Schedule. 
Today, the Initiating Order Fee is $0.07 per contract or $0.05 per 
contract if Customer Rebate Program Threshold Volume defined in Section 
B is greater than 100,000 contracts per day in a month. The Exchange 
proposes, as discussed below, to continue to assess the $0.07 
Initiating Order Fee. The Exchange proposes, where the member or member 
organization qualifies for the Tier 4 or 5 Customer Rebate in Section 
B, to asses [sic] a $0.05 Simple PIXL Order Fee; and to indicate that 
where the member or member organization qualifies for the Tier 4 or 5 
Customer Rebate in Section B it will assess a $0.03 Complex PIXL Order 
Fee. The Exchange also proposes to amend the qualifier for the 
discounted fees.
    With respect to the qualifier, today, for an Initiating Order there 
is a fee of $0.07 per contract or $0.05 per contract if the Customer 
Rebate Program Threshold Volume defined in Section B is greater than 
100,000 contracts per day in a month.\24\ The Initiating Order Fee for 
non-Customers, including Professionals, Firms, Broker-Dealers, 
Specialists and Market Makers, that have orders contra to a Customer 
PIXL Order is reduced to $0.00 if the Customer PIXL Order is greater 
than 399 contracts. The Exchange proposes to continue to assess an 
Initiating Order Fee of $0.07 per contract, but proposes, where the 
member or member organization qualifies for the Tier 4 or 5 Customer 
Rebate in Section B, to instead assess an Initiating Order Fee of $0.05 
per contract for Simple PIXL Orders and a new lower Initiating Order 
Fee of $0.03 per contract for Complex PIXL Orders. The Exchange also 
proposes to amend the qualifier to receive the $0.07 [sic] per contract 
Initiating Order Fee to require a member to qualify for the Tier 4 or 5 
Customer Rebate in Section B of the Pricing Schedule, instead of 
today's requirement that a member's Customer Rebate Program Threshold 
Volume, as defined in Section B of the Pricing Schedule, must be 
greater than 100,000 contracts per day in a month.\25\ Tier 4 and 5 of 
the Customer Rebate Schedule in Section B provides the highest relative 
rebates in the five tier Customer Rebate Program, in particular where 
the percentage thresholds of national customer volume in multiply-
listed equity and ETF Options classes, excluding SPY Options (monthly), 
are also the highest. In making these proposals, the Exchange continues 
to incentivize members to execute Customer liquidity on the Exchange.
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    \24\ Any member or member organization under Common Ownership 
with another member or member organization that qualifies for a 
Customer Rebate Tier discount in Section B receives the PIXL 
Initiating Order discount of $0.05 per contract.
    \25\ Moreover, any member or member organization under Common 
Ownership with another member or member organization that qualifies 
for a Customer Rebate Tier 4 or 5 rebate in Section B will receive 
the PIXL Initiating Order discount as described in Section IV of the 
Pricing Schedule.
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2. Statutory Basis
    The Exchange believes that its proposal to amend the Pricing 
Schedule is consistent with Section 6(b) of the Act \26\ in general, 
and furthers the objectives of Section 6(b)(4) and (b)(5) of the Act 
\27\ in particular, in that it provides for the equitable allocation of 
reasonable dues, fees and other charges among members and issuers and 
other persons using any facility or system which Phlx operates or 
controls, and is not designed to permit unfair discrimination between 
market participants to whom the Exchange's fees and rebates are 
applicable.
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    \26\ 15 U.S.C. 78f(b).
    \27\ 15 U.S.C. 78f(b)(4), (5).
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Section B--Customer Rebates
    The Exchange believes that capping rebates on electronic Customer 
PIXL Simple Orders at 4,000 contracts per order for Category A or 4,000 
contracts per order leg for Customer Complex PIXL Orders for Category B 
is reasonable because it will, with the cap, allow the Exchange to 
continue to attract Customer liquidity to the Exchange. Customer orders 
bring valuable liquidity to the market which liquidity benefits other 
market participants. Customer liquidity benefits all market 
participants by providing more trading opportunities, which attracts 
Specialists and Market Makers. An increase in the activity of these 
market participants in turn facilitates tighter spreads, which may 
cause an additional corresponding increase in order flow from other 
market participants. Additionally, the Chicago Board Options Exchange 
Incorporated (``CBOE'') similarly caps AIM transactions at 1,000 
contracts.\28\
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    \28\ See CBOE's Fees Schedule. Credits on Customer orders 
executed electronically in AIM are capped at 1,000 contracts per 
order for simple executions and 1,000 contracts per leg for complex 
executions.
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    The Exchange believes that capping rebates on electronic Customer 
PIXL Simple Orders at 4,000 contracts per order for Category A or 4,000 
contracts per order leg for Complex PIXL Orders for Category B is 
equitable and not unfairly discriminatory because these amendments to 
Category A and Category B apply uniformly to all market participants to 
whom Category A and Category B apply.
    The Exchange believes also that it is reasonable to no longer offer 
a $0.17 per contract rebate for Customer Complex PIXL Orders that 
execute against a Complex PIXL Initiating Order because the Exchange 
believes this rebate incentive is no longer necessary for this 
particular service to increase order flow to the Exchange.
    The Exchange's proposal to no longer offer a $0.17 per contract 
rebate for Customer Complex PIXL Orders that execute against a Complex 
PIXL Initiating is equitable and not unfairly discriminatory because 
the Exchange

[[Page 13644]]

will not pay such a rebate to any market participant.
Section II--Multiply Listed Options
    The Exchange believes that increasing the assessment for Firms 
executing electronic Simple Orders in certain Penny Options from $0.25 
to $0.27 per contract is reasonable because the Exchange would continue 
to offer a discount to Firms which will continue to attract liquidity. 
This benefits all market participants by providing more trading 
opportunities, which attracts Specialists and Market Makers. An 
increase in the activity of these market participants in turn 
facilitates tighter spreads, which may cause an additional 
corresponding increase in order flow from other market participants. In 
addition, this fee is consistent with fees associated with Miami 
International Securities Exchange LLC (``MIAX'').\29\ Despite the 
increase from $0.25 to $0.27 per contract, the Exchange believes that 
Firms will continue to be incentivized to send volume to the Exchange.
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    \29\ See MIAX's Fee Schedule. MIAX assesses firms a $0.27 per 
contract fee for transactions in Penny classes. This fee is assessed 
to an EEM that enters an order that is executed for an account 
identified by the EEM for clearing in the OCC ``Firm'' range.
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    The Exchange believes that increasing the assessment for Firms 
executing electronic Simple Orders, and thereby offering a smaller 
discount, in certain Penny Options \30\ from $0.25 to $0.27 per 
contract is equitable and not unfairly discriminatory because it 
applies uniformly to all Firms. Further, the proposed amendment will 
continue to allow the Exchange to incentivize Firms to send electronic 
Simple Orders in these symbols to the Exchange and because pricing by 
symbol is a common practice on many U.S. options exchanges \31\ as a 
means to incentive order flow to be sent to an exchange for execution. 
The Exchange believes it is reasonable to continue to use a pricing 
reduction to provide additional opportunities for members to increase 
their participation in the market. The Exchange's fees will be 
competitive with fees at other options markets. Although the Exchange 
will still be assessing Firms more than Customers (which do not pay the 
Option Transaction Charge in Penny Pilot or in non-Penny Pilot 
options), Customer order flow enhances liquidity on the Exchange for 
the benefit of all market participants and benefits all market 
participants by providing more trading opportunities, which attracts 
Specialists and Market Makers. An increase in the activity of these 
market participants in turn facilitates tighter spreads, which may 
cause an additional corresponding increase in order flow from other 
market participants. Although Firms will still be charged more for 
Penny Pilot Options than Specialists and Market Makers who are charged 
$0.22, Specialists and Market Makers have obligations to the market and 
regulatory requirements, which normally do not apply to other market 
participants.\32\ They have obligations to make continuous markets, 
engage in a course of dealings reasonably calculated to contribute to 
the maintenance of a fair and orderly market, and not make bids or 
offers or enter into transactions that are inconsistent with a course 
of dealings. Finally, as proposed, Firms will be charged only $0.27 in 
these particular Penny Pilot Option symbols, which is less than the 
Professional and Broker-Dealer charge of $0.48 (for Penny Pilot 
Options). Moreover, the proposed differential does not misalign 
pricing, in that Firms already benefit from certain pricing advantages 
that Broker-Dealers do not also enjoy (for example, the Firm Monthly 
Fee Cap).\33\ The proposed fee reduction that will apply to Firms but 
not to Broker-Dealers is equitable and not unfairly discriminatory for 
the same reasons that the Firm Monthly Fee Cap which applies to Firms 
and not to Broker-Dealers is equitable and not unfairly discriminatory. 
The fee reduction proposed herein, like the Monthly Firm Fee Cap, 
provides an incentive for Firms to transact order flow on the Exchange, 
which order flow brings increased liquidity to the Exchange for the 
benefit of all Exchange participants. To the extent the purpose of the 
proposed Firm fee reduction is achieved, all the Exchange's market 
participants, including Broker-Dealers, should benefit from the 
improved market liquidity. Further, competitive forces are influencing 
the price reduction in these symbols for Firm orders.
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    \30\ All of the symbols, AAPL, BAC, EEM, FB, FXI, IWM, QQQ, 
TWTR, VXX and XLF, are currently Penny Pilot Options. This fee 
discount is only available on these symbols and therefore not 
available for Non-Penny Pilot Options.
    \31\ See, e.g., the International Securities Exchange LLC 
(``ISE'') Schedule of Fees.
    \32\ See Rule 1014 titled ``Obligations and Restrictions 
Applicable to Specialists and Registered Options Traders.''
    \33\ Firms are subject to a maximum fee of $75,000 (``Monthly 
Firm Fee Cap''). Firm Floor Option Transaction Charges and QCC 
Transaction Fees, in the aggregate, for one billing month may not 
exceed the Monthly Firm Fee Cap per member organization when such 
members are trading in their own proprietary account. All dividend, 
merger, and short stock interest strategy executions (as defined in 
Section II of the Pricing Schedule) are excluded from the Monthly 
Firm Fee Cap. Reversal and conversion, jelly roll and box spread 
strategy executions (as defined in Section II) are included in the 
Monthly Firm Fee Cap. QCC Transaction Fees are included in the 
calculation of the Monthly Firm Fee Cap. See Section II of the 
Pricing Schedule.
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    The Exchange believes it is reasonable to increase the assessment 
applicable to Professionals, Broker-Dealers and Firms that transact 
Electronic Complex Orders from $0.30 to $0.35 per contract, thereby 
reducing the discount, because this discount will continue to attract 
liquidity and benefit all market participants by providing more trading 
opportunities, which attracts Specialists and Market Makers. The 
Exchange's fees will continue to remain competitive with fees at other 
options markets.\34\ Today, a Professional, Firm and Broker-Dealer are 
assessed the highest electronic Options Transaction Charges in Penny 
Pilot Options of $0.48 per contract, as compared to other market 
participants. Despite the fee increase, the proposal will allow the 
Exchange to incentivize these market participants by offering the 
opportunity to lower Options Transaction Charges as described herein.
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    \34\ See the NASDAQ Options Market LLC's (``NOM'') pricing at 
Chapter XV of NOM's Rulebook.
---------------------------------------------------------------------------

    The Exchange believes it is equitable and not unfairly 
discriminatory to increase the assessment applicable to Professionals, 
Broker-Dealers and Firms that transact Electronic Complex Orders from 
$0.30 to $0.35 per contract because the Exchange will assess 
Professionals, Broker-Dealers and Firms the same electronic Options 
Transaction Charges in Penny Pilot Options. The Exchange does not 
assess Customers an electronic Options Transaction Charge in Penny 
Pilot Options because Customer order flow enhances liquidity on the 
Exchange for the benefit of all market participants. Customer liquidity 
benefits all market participants by providing more trading 
opportunities, which attracts Specialists and Market Makers. An 
increase in the activity of these market participants in turn 
facilitates tighter spreads, which may cause an additional 
corresponding increase in order flow from other market participants. 
Specialists and Market Makers are assessed lower electronic Options 
Transaction Charges in Penny Pilot Options as compared to 
Professionals, Broker-Dealers and Firms because they have obligations 
to the market and regulatory requirements, which normally do not apply 
to other market participants.\35\ They have obligations to make 
continuous markets, engage in a course of dealings reasonably 
calculated to contribute to

[[Page 13645]]

the maintenance of a fair and orderly market, and not make bids or 
offers or enter into transactions that are inconsistent with a course 
of dealings. The proposed differentiation as between Customers, 
Specialists and Market Makers and other market participants recognizes 
the differing contributions made to the liquidity and trading 
environment on the Exchange by these market participants.
---------------------------------------------------------------------------

    \35\ See Rule 1014 titled ``Obligations and Restrictions 
Applicable to Specialists and Registered Options Traders.''
---------------------------------------------------------------------------

    The Exchange believes that increasing the assessment from $0.00 to 
$0.05 per contract rebate for Adding Liquidity in Penny Pilot Options 
is reasonable when Specialists or Market Makers are on the contra-side 
of an electronically-delivered and executed Customer order, excluding 
responses to a PIXL auction; and have reached the Monthly Market Maker 
Cap. This is because Specialists and Market Makers will continue to pay 
a lower fee as compared to other market participants and should be 
incentivized to continue to add liquidity.
    The Exchange believes that increasing the assessment from $0.00 to 
$0.05 per contract rebate for Adding Liquidity in Penny Pilot Options 
is equitable and not unfairly discriminatory when Specialists or Market 
Makers are on the contra-side of an electronically-delivered and 
executed Customer order, excluding responses to a PIXL auction; and 
have reached the Monthly Market Maker Cap. This is because Specialists 
and Market Makers are assessed lower electronic order fees as compared 
to Professionals, Broker-Dealers and Firms because they have 
obligations to the market and regulatory requirements, which normally 
do not apply to other market participants.\36\
---------------------------------------------------------------------------

    \36\ Id.
---------------------------------------------------------------------------

    The Exchange believes that clarifying that transactions which 
execute against an order for which the Exchange broadcast an order 
exposure alert in an electronic auction is also subject to the $0.17 
per contract fee is reasonable, equitable and not unfairly 
discriminatory because the Exchange is not proposing to amend the 
manner in which the fee is applied, but rather provide additional 
clarity to market participants that responses to an order exposure 
alert shall be treated by the Exchange in a similar manner as other 
auctions for purposes of applying this fee.
Section IV, Part A--PIXL Pricing
    Today, the Exchange assesses an Initiating Order Fee of $0.07 per 
contract or $0.05 per contract for Simple PIXL Orders. The Exchange 
believes that its proposal to adopt an alternative of $0.03 per 
contract for Complex PIXL Orders (with the qualifier that a Customer 
must qualify for the Tier 4 or 5 Customer Rebate in Section B of the 
Pricing Schedule) is reasonable. This is because the Exchange believes 
this additional incentive will further incentivize members to send 
price improving seeking orders to PIXL as well as bring additional 
liquidity to the Exchange in an effort to earn the Initiating Order 
discount. Amending the qualifier from 100,000 contracts to qualifying 
for a Tier 4 and Tier 5 Customer rebate is reasonable because this 
simply establishes a different metric that requires members that desire 
to earn the discounted PIXL pricing to send additional Customer order 
flow to the Exchange with the new qualifier. The Exchange notes that in 
order to remain competitive, the Exchange must implement fees and 
rebates that are competitive with pricing at other options exchanges 
that offer a similar auction opportunity. The PIXL electronic auction 
represents an increasingly important and crucial segment of options 
trading. The goal is creating and increasing incentives to attract 
orders to the Exchange that will, in turn, benefit all market 
participants through increased liquidity at the Exchange. The proposal 
is designed to continue to incentivize market participants to send 
liquidity to the Exchange. The Exchange believes that in addition to 
currently assessing an Initiating Order of $0.07 per contractor [sic] 
today, its proposal to adopt an alternative fee of $0.03 per contract 
for Complex PIXL Orders (with the qualifier that a Customer must 
qualify for the Tier 4 or 5 Customer Rebate in Section B of the Pricing 
Schedule), and a $0.05 per contract for Simple PIXL Orders (with the 
qualifier that a Customer must qualify for the Tier 4 or 5 Customer 
Rebate in Section B of the Pricing Schedule), is equitable and not 
unfairly discriminatory. The volume discount will be applied uniformly 
to all according to liquidity brought to the Exchange by non-Customers. 
The Exchange would offer all market participants, other than Customers 
who are not assessed an Initiating Order Fee, an incentive to transact 
large sized orders in PIXL. The Exchange believes that the proposal 
will continue to attract liquidity, which benefits market participants 
and provides the opportunity for increased order interaction on the 
Exchange.
    The Exchange desires to incentivize members and member 
organizations, through the Exchange's rebate and fee structure, to 
select Phlx as a venue for bringing liquidity and trading by offering 
competitive pricing. Such competitive, differentiated pricing exists 
today on other options exchanges. The Exchange's goal is creating and 
increasing incentives to attract orders to the Exchange that will, in 
turn, benefit all market participants through increased liquidity at 
the Exchange.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition not necessary or appropriate in 
furtherance of the purposes of the Act. The Customer Rebate Program 
amendments in Section B of the Pricing Schedule do not create an undue 
burden on competition because the caps applicable to PIXL Orders will 
apply uniformly to all market participants. The Exchange's proposal to 
increase the assessment for Firms executing electronic Simple Orders in 
certain Penny Options from $0.25 to $0.27 per contract does not place 
an undue burden on competition, rather this reduction will continue to 
attract liquidity which benefits all market participants by providing 
more trading opportunities, which attracts Specialists and Market 
Makers. In addition, this fee is consistent with fees assessed by 
MIAX.\37\
---------------------------------------------------------------------------

    \37\ See MIAX's Fee Schedule. MIAX assesses firms a $0.27 per 
contract fee for transactions in Penny classes. This fee is assessed 
to an EEM that enters an order that is executed for an account 
identified by the EEM for clearing in the OCC ``Firm'' range.
---------------------------------------------------------------------------

    The Exchange believes it is reasonable to increase the assessment 
applicable to Professionals, Broker-Dealers and Firms that transact 
Electronic Complex Orders from $0.30 to $0.35 per contract, thereby 
reducing the discount, because this discount will continue to attract 
liquidity and benefit all market participants by providing more trading 
opportunities, which attracts Specialists and Market Makers. The 
Exchange's fees will continue to remain competitive with fees at other 
options markets.\38\ Today, a Professional, Firm and Broker-Dealer are 
assessed the highest electronic Options Transaction Charges in Penny 
Pilot Options of $0.48 per contract, as compared to other market 
participants. Despite the fee increase, the proposal will allow the 
Exchange to incentivize market participants by offering the opportunity 
to lower Options Transaction Charges as described herein.
---------------------------------------------------------------------------

    \38\ See the NOM pricing at Chapter XV of NOM's Rulebook.
---------------------------------------------------------------------------

    The Exchange believes its proposal to increase the assessment 
applicable to Professionals, Broker-Dealers and Firms that transact 
Electronic Complex Orders

[[Page 13646]]

from $0.30 to $0.35 per contract does not create an undue burden on 
competition because the Exchange will continue to offer a discount to 
these market participants that pay the highest Penny Pilot Options 
transaction fees. The Exchange does not assess Customers an electronic 
Options Transaction Charge in Penny Pilot Options because Customer 
order flow enhances liquidity on the Exchange for the benefit of all 
market participants. Customer liquidity benefits all market 
participants by providing more trading opportunities, which attracts 
Specialists and Market Makers. An increase in the activity of these 
market participants in turn facilitates tighter spreads, which may 
cause an additional corresponding increase in order flow from other 
market participants. Specialists and Market Makers are assessed lower 
electronic Options Transaction Charges in Penny Pilot Options as 
compared to Professionals, Broker-Dealers and Firms because they have 
obligations to the market and regulatory requirements, which normally 
do not apply to other market participants.\39\
---------------------------------------------------------------------------

    \39\ See Rule 1014 titled ``Obligations and Restrictions 
Applicable to Specialists and Registered Options Traders.''
---------------------------------------------------------------------------

    The Exchange's proposal to increase the fee assessment from $0.00 
to $0.05 per contract rebate for Adding Liquidity in Penny Pilot 
Options when Specialists or Market Makers are on the contra-side of an 
electronically-delivered and executed Customer order, excluding 
responses to a PIXL auction, and have reached the Monthly Market Maker 
Cap, is reasonable. This is because Specialists and Market Makers do 
not create an undue burden on competition because market makers have 
obligations to the market and regulatory requirements, which normally 
do not apply to other market participants.\40\
---------------------------------------------------------------------------

    \40\ Id.
---------------------------------------------------------------------------

    The Exchange's proposal to clarify that transactions which execute 
against an order for which the Exchange broadcast an order exposure 
alert in an electronic auction does not create an undue burden on 
competition. This amendment will bring additional clarity to the fees.
    The Exchange believes that the proposed new volume discount for 
PIXL Fees creates additional opportunity for incentivizing 
Professionals, Firms, Broker-Dealers, Specialists and Market Makers to 
bring additional liquidity to the market. The Exchange believes that 
effectively assessing lower fees or paying rebates when a market 
participant brings a certain amount of Customer orders creates 
competition among market participants to remove liquidity from the Phlx 
Book. This competition does not create an undue burden on competition 
but rather offers all market participants the opportunity to receive 
the benefit of the pricing when transacting options. Also, providing an 
ability to earn greater discounts incentivizes order flow into the 
auction.
    The Exchange operates in a highly competitive market, comprised of 
twelve exchanges, in which market participants can easily and readily 
direct order flow to competing venues if they deem fee levels at a 
particular venue to be excessive or rebates to be inadequate. 
Accordingly, the fees that are assessed and the rebates paid by the 
Exchange, as described in the proposal, are influenced by these robust 
market forces and therefore must remain competitive with fees charged 
and rebates paid by other venues and therefore must continue to be 
reasonable and equitably allocated to those members that opt to direct 
orders to the Exchange rather than competing venues.
    The proposed fees are designed to ensure a fair and reasonable use 
of Exchange resources by allowing the Exchange to recoup costs while 
continuing to attract liquidity and offer connectivity at competitive 
rates to Exchange members and member organizations.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were either solicited or received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A)(ii) of the Act.\41\ At any time within 60 days of the 
filing of the proposed rule change, the Commission summarily may 
temporarily suspend such rule change if it appears to the Commission 
that such action is necessary or appropriate in the public interest, 
for the protection of investors, or otherwise in furtherance of the 
purposes of the Act. If the Commission takes such action, the 
Commission shall institute proceedings to determine whether the 
proposed rule should be approved or disapproved.
---------------------------------------------------------------------------

    \41\ 15 U.S.C. 78s(b)(3)(A)(ii).
---------------------------------------------------------------------------

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-Phlx-2015-21 on the subject line.

Paper Comments

     Send paper comments in triplicate to Brent J. Fields, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-Phlx-2015-21. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549 on official business days between the hours of 10 
a.m. and 3 p.m. Copies of such filing also will be available for 
inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File Number SR-Phlx-2015-21, and should be 
submitted on or before April 6, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\42\
---------------------------------------------------------------------------

    \42\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Brent J. Fields,
Secretary.
[FR Doc. 2015-05857 Filed 3-13-15; 8:45 am]
 BILLING CODE 8011-01-P



                                                                              Federal Register / Vol. 80, No. 50 / Monday, March 16, 2015 / Notices                                                            13641

                                               improve the function or lessen the costs                 Orders and not pay rebates when                            Maker Cap 15 in a non-complex
                                               and burdens of the SAR?                                  electronic 6 Customer 7 Complex PIXL                       electronic auction will include
                                                                                                        Orders execute against electronic                          transactions which execute against an
                                               Ted Wackler,
                                                                                                        Complex PIXL Initiating Orders; (ii)                       order for which the Exchange broadcast
                                               Deputy Chief of Staff and Assistant Director.                                                                       an order exposure alert; (vi) amend the
                                                                                                        increase the assessment of fees for
                                               [FR Doc. 2015–05906 Filed 3–13–15; 8:45 am]                                                                         Initiating Order Fee for Simple PIXL
                                                                                                        electronic Firm 8 Simple Orders
                                               BILLING CODE 3710–F5–P                                   underlying options in AAPL, BAC,                           and Complex PIXL Initiating Orders;
                                                                                                        EEM, FB, FXI, IWM, QQQ, TWTR, VXX                          and (vii) amend the requirements to
                                                                                                        and XLF; 9 (iii) increase the assessment                   receive the PIXL Initiating Order Fee
                                               SECURITIES AND EXCHANGE                                  of fees for electronic Complex Orders for                  discount to require a member or
                                               COMMISSION                                               Professionals,10 Firms and Broker-                         member organization under Common
                                               [Release No. 34–74460; File No. SR–Phlx–                 Dealers; 11 (iv) increase the assessment                   Ownership 16 to qualify for a Tier 4 or
                                               2015–21]                                                 of fees for adding liquidity in Penny                      Tier 5 Customer Rebate in Section B of
                                                                                                        Pilot Options 12 for Specialists 13 and                    the Pricing Schedule.
                                               Self-Regulatory Organizations;                           Market Makers; 14 (v) clarify that the fee                    The text of the proposed rule change
                                               NASDAQ OMX PHLX LLC; Notice of                           for Specialists and Market Makers that                     is available on the Exchange’s Web site
                                               Filing and Immediate Effectiveness of                    have reached their Monthly Market                          at http://
                                               Proposed Rule Change Relating to                                                                                    nasdaqomxphlx.cchwallstreet.com/, at
                                               Customer Rebate Program, Multiply                        the purchase or sale of options contract(s). See           the principal office of the Exchange, and
                                               Listed Options, PIXL Pricing                             Exchange Rule 1080, Commentary .08(a)(i) [sic].            at the Commission’s Public Reference
                                                                                                           6 A transaction resulting from an order that was
                                                                                                                                                                   Room.
                                               March 10, 2015.                                          electronically delivered utilizes Phlx XL. See
                                                  Pursuant to Section 19(b)(1) of the                   Exchange Rules 1014 and 1080. Electronically               II. Self-Regulatory Organization’s
                                               Securities Exchange Act of 1934 (the                     delivered orders do not include orders transacted          Statement of the Purpose of, and
                                                                                                        on the Exchange floor. A transaction resulting from
                                               ‘‘Act’’),1 and Rule 19b–4 thereunder,2                   an order that is non-electronically-delivered is
                                                                                                                                                                   Statutory Basis for, the Proposed Rule
                                               notice is hereby given that on February                  represented on the trading floor by a floor broker.        Change
                                               26, 2015, NASDAQ OMX PHLX LLC                            See Exchange Rule 1063. All orders will be either
                                                                                                                                                                     In its filing with the Commission, the
                                               (‘‘Phlx’’ or ‘‘Exchange’’) filed with the                electronically or non-electronically delivered.
                                                                                                           7 The term ‘‘Customer’’ defines a person or entity      Exchange included statements
                                               Securities and Exchange Commission                       that is neither a broker-dealer nor a direct or            concerning the purpose of and basis for
                                               (‘‘SEC’’ or ‘‘Commission’’) the proposed                 indirect affiliate of a broker-dealer, and includes a      the proposed rule change and discussed
                                               rule change as described in Items I, II,                 ‘‘Professional’’ as defined in Rule 1000(b)(14). See
                                                                                                                                                                   any comments it received on the
                                               and III below, which Items have been                     Securities Exchange Act Release Nos. 66755 (April
                                                                                                        6, 2012), 77 FR 22037 (April 12, 2012) (SR–Phlx–           proposed rule change. The text of these
                                               prepared by the Exchange. The                            2012–42) (notice of filing and immediate                   statements may be examined at the
                                               Commission is publishing this notice to                  effectiveness).                                            places specified in Item IV below. The
                                               solicit comments on the proposed rule                       8 The term ‘‘Firm’’ applies to any transaction that
                                                                                                                                                                   Exchange has prepared summaries, set
                                               change from interested persons.                          is identified by a member or member organization
                                                                                                                                                                   forth in sections A, B, and C below, of
                                                                                                        for clearing in the Firm range at The Options
                                               I. Self-Regulatory Organization’s                        Clearing Corporation.                                      the most significant aspects of such
                                               Statement of the Terms of the Substance                     9 AAPL, BAC, EEM, FB, FXI, IWM, QQQ, TWTR,              statements.
                                               of the Proposed Rule Change                              VXX and XLF are currently Penny Pilot options
                                                                                                        (together ‘‘certain Penny Options’’). The $ 0.27 per       A. Self-Regulatory Organization’s
                                                  The Exchange proposes to modify the                   contract pricing proposed herein is symbol-specific        Statement of the Purpose of, and
                                               Phlx Pricing Schedule (‘‘Pricing                         and will continue to apply to these symbols                Statutory Basis for, the Proposed Rule
                                                                                                        whether or not they are deleted from or added to
                                               Schedule’’). Specifically, the Exchange                  the Penny Pilot.                                           Change
                                               proposes to amend pricing in Section B,                     10 The term ‘‘Professional’’ means any person or
                                               entitled ‘‘Customer Rebate Program,’’                                                                               1. Purpose
                                                                                                        entity that (i) is not a broker or dealer in securities,
                                               Section II, entitled ‘‘Multiply Listed                   and (ii) places more than 390 orders in listed                The purpose of this filing is to modify
                                               Options Fees,’’ 3 and Section IV, Part A,                options per day on average during a calendar month
                                                                                                        for its own beneficial account(s). See Rule
                                                                                                                                                                   the Pricing Schedule to specifically
                                               entitled ‘‘PIXL Pricing,’’ 4 of the Pricing              1000(b)(14).                                               amend fees in Section B, entitled
                                               Schedule. The Exchange proposes these                       11 The term ‘‘Broker-Dealer’’ applies to any            ‘‘Customer Rebate Program,’’ Section II,
                                               amendments in order to: (i) Establish a                  transaction which is not subject to any of the other       entitled ‘‘Multiply Listed Options Fees,’’
                                               cap on rebates specifically for electronic               transaction fees applicable within a particular            and Section IV, Part A, entitled ‘‘PIXL
                                                                                                        category.
                                               Simple PIXL and Complex 5 PIXL                              12 The Penny Pilot was established in January           Pricing.’’ The Exchange proposes
                                                                                                        2007 and was last extended in 2014. See Securities
                                                 1 15 U.S.C. 78s(b)(1).                                 Exchange Act Release Nos. 55153 (January 23,                  15 Specialists and Market Makers are subject to a
                                                 2 17 CFR 240.19b–4.                                    2007), 72 FR 4553 (January 31, 2007) (SR–Phlx–             ‘‘Monthly Market Maker Cap’’ of $500,000 for: (i)
                                                 3 This includes options overlying equities,            2006–74) (notice of filing and approval order              Electronic and floor Option Transaction Charges;
                                               exchange traded funds (‘‘ETFs’’), exchange traded        establishing Penny Pilot); and 73688 (November 25,         (ii) QCC Transaction Fees (as defined in Exchange
                                               notes (‘‘ETNs’’) and indexes which are Multiply          2014), 79 FR 71484 (December 2, 2014) (SR–Phlx–            Rule 1080(o) and Floor QCC Orders, as defined in
                                               Listed.                                                  2014–77) (notice of filing and immediate                   1064(e)); and (iii) fees related to an order or quote
                                                 4 PIXLSM is the Exchange’s price improvement           effectiveness extending the Penny Pilot through            that is contra to a PIXL Order or specifically
                                               mechanism known as Price Improvement XL or               June 30, 2015). All Penny Pilot Options listed on          responding to a PIXL auction [sic]. The trading
                                               PIXL. See Rule 1080(n).                                  the Exchange can be found at http://                       activity of separate Specialist and Market Maker
                                                 5 A Complex Order is any order involving the           www.nasdaqtrader.com/Micro.aspx?id=phlx.                   member organizations is aggregated in calculating
Rmajette on DSK2VPTVN1PROD with NOTICES




                                                                                                           13 A Specialist is an Exchange member who is            the Monthly Market Maker Cap if there is Common
                                               simultaneous purchase and/or sale of two or more
                                               different options series in the same underlying          registered as an options specialist pursuant to Rule       Ownership between the member organizations. All
                                               security, priced at a net debit or credit based on the   1020(a).                                                   dividend, merger, short stock interest, reversal and
                                               relative prices of the individual components, for the       14 A ‘‘Market Maker’’ includes Registered Options       conversion, jelly roll and box spread strategy
                                               same account, for the purpose of executing a             Traders (Rule 1014(b)(i) and (ii)), which includes         executions (as defined in Section II) are excluded
                                               particular investment strategy. Furthermore, a           Streaming Quote Traders (see Rule 1014(b)(ii)(A))          from the Monthly Market Maker Cap.
                                               Complex Order can also be a stock-option order,          and Remote Streaming Quote Traders (see Rule                  16 The term ‘‘Common Ownership’’ shall mean

                                               which is an order to buy or sell a stated number         1014(b)(ii)(B)). Directed Participants are also market     members or member organizations under 75%
                                               of units of an underlying stock or ETF coupled with      makers.                                                    common ownership or control.



                                          VerDate Sep<11>2014   14:09 Mar 13, 2015   Jkt 235001   PO 00000   Frm 00128    Fmt 4703   Sfmt 4703    E:\FR\FM\16MRN1.SGM       16MRN1


                                               13642                          Federal Register / Vol. 80, No. 50 / Monday, March 16, 2015 / Notices

                                               various amendments to the Pricing                       there is no rebate cap. The Exchange                  Penny Pilot Options. The Exchange also
                                               Schedule as described below.                            proposes to establish a cap for Category              offers a discount to Firms transacting
                                                                                                       A rebates as follows: rebates on                      electronic Simple Orders in certain
                                               Section B—Customer Rebate Program
                                                                                                       Customer PIXL Orders will be capped at                Penny Options of $0.25 per contract.
                                                  Currently, the Exchange has a                        4,000 contracts per order for Simple                  The Exchange is proposing to increase
                                               Customer Rebate Program consisting of                   PIXL Orders. The Exchange believes                    the discount fee from $0.25 to $0.27 per
                                               five tiers that pays Customer rebates on                that the Category A rebates will                      contract,20 resulting in a higher effective
                                               two categories, A and B,17 of                           continue to encourage members to send                 fee. Despite the increase in the discount
                                               transactions. A Phlx member qualifies                   Customer liquidity to Phlx despite the                fee, the Exchange believes that Firms
                                               for a certain rebate tier based on the                  cap on PIXL Simple Order rebates at the               will continue to be incentivized to
                                               percentage of total national customer                   proposed 4,000 contracts.                             transact volume in these symbols.
                                               volume in Multiply Listed equity and                       Currently, a Category B rebate is paid                The Exchange proposes to increase
                                               ETFs options classes, excluding SPY                     to members executing electronically-                  the discount fee for electronic Complex
                                               Options that it transacts monthly on                    delivered Customer Complex Orders in                  Orders to Professionals, Broker-Dealers
                                               Phlx. The Exchange calculates Customer                  Penny Pilot Options and Non-Penny                     and Firms in Penny and Non-Penny
                                               volume in Multiply Listed Options                       Pilot Options in Section II symbols.                  Pilot Options regarding electronic
                                               (including SPY options) by totaling                     Rebates are paid on Customer PIXL                     Complex Orders. Today, Professionals,
                                               electronically-delivered and executed                   Complex Orders in Section II symbols                  Broker-Dealers and Firms are offered the
                                               volume, excluding volume associated                     that execute against non-Initiating Order             opportunity to reduce Options
                                               with electronic Qualified Contingent                    interest. In the instance where member                Transaction Charges in Penny Pilot
                                               Cross Orders,18 as defined in Exchange                  organizations qualify for Tier 4 or higher            Complex Orders from $0.48 to $0.30 per
                                               Rule 1080(o).19 The Exchange proposes,                  in the Customer Rebate Program,                       contract and to reduce Options
                                               as discussed below, to establish a cap                  Customer Complex PIXL Orders that                     Transaction Charges in Non-Penny Pilot
                                               for Simple PIXL Orders (Category A)                     execute against a Complex PIXL                        Complex Orders from $0.70 to $0.30 per
                                               and Complex PIXL Orders (Category B)                    Initiating Order are paid a rebate of                 contract. The Exchange is proposing to
                                               rebates. Also, the Exchange is proposing                $0.17 per contract. The Category B                    increase the discount fee for
                                               to not offer rebates when Customer                      rebate is not paid when an                            Professionals, Firms and Broker-Dealers
                                               Complex PIXL Orders execute against                     electronically-delivered Customer                     from $0.30 to $0.35 per contract when
                                               Complex PIXL Initiating Orders for                      Complex Order, including Customer                     transacting electronic Complex Orders,
                                               Category B rebates.                                     Complex PIXL Order, executes against                  resulting in a higher effective fee.
                                                  Currently, a Category A Customer                     another electronically-delivered                      Despite the increase in the discount fee,
                                               rebate is paid to members executing                     Customer Complex Order. Today there                   the Exchange believes that this discount
                                               electronically-delivered Customer                       is no rebate cap. The Exchange proposes               will continue to incentivize
                                               Simple Orders in Penny Pilot Options                    to establish a cap for Category B                     Professionals, Firms and Broker-Dealers
                                               and Customer Simple Orders in Non-                      Customer Complex Order rebates as                     to transact electronic Complex Order
                                               Penny Pilot Options in Section II                       follows: rebates on Customer PIXL                     volume. The Exchange believes that the
                                               symbols. Rebates are paid on Customer                   Orders will be capped at 4,000 contracts              proposed discount fee, although higher,
                                               PIXL Orders in Section II symbols that                  per order leg for Complex PIXL Orders.                will continue to incentivize
                                               execute against non-Initiating Order                    The Exchange believes that the Category               Professionals, Broker-Dealers and Firms
                                               interest. In the instance where member                  B rebates will continue to encourage                  to send order flow to the Exchange.
                                               organizations qualify for Tier 4 or higher              members to send Customer liquidity to                    Currently, Specialists and Market
                                               in the Customer Rebate Program,                         Phlx despite the cap on PIXL Complex                  Makers are subject to a ‘‘Monthly
                                               Customer PIXL Orders that execute                       Order rebates at the proposed 4,000                   Market Maker Cap’’ of $500,000 for: (i)
                                               against a PIXL Initiating Order are paid                contracts per order leg.                              Electronic and floor Option Transaction
                                               a rebate of $0.14 per contract. Today                      The Exchange also proposes to amend                Charges; and (ii) QCC Transaction Fees
                                                                                                       the rule change to specify that Category              (as defined in Exchange Rule 1080(o)
                                                  17 Category A and Category B rebates are             B Customer Complex PIXL Orders that                   and Floor QCC Orders, as defined in
                                               described below.                                        execute against a Complex PIXL                        1064(e)). The trading activity of separate
                                                  18 A QCC Order is comprised of an order to buy
                                                                                                       Initiating Order will not be paid a                   Specialist and Market Maker member
                                               or sell at least 1000 contracts that is identified as
                                               being part of a qualified contingent trade, as that     rebate. As noted above, the Category B                organizations are aggregated in
                                               term is defined in Rule 1080(o)(3), coupled with a      rebate is not paid when an                            calculating the Monthly Market Maker
                                               contra-side order to buy or sell an equal number of     electronically-delivered Customer                     Cap if there is Common Ownership
                                               contracts. The QCC Order must be executed at a          Complex Order, including Customer                     between the member organizations. All
                                               price at or between the National Best Bid and Offer
                                               and be rejected if a Customer order is resting on the   Complex PIXL Order, executes against                  dividend, merger, short stock interest,
                                               Exchange book at the same price. A QCC Order            another electronically-delivered                      reversal and conversion, jelly roll and
                                               shall only be submitted electronically from off the     Customer Complex Order, which                         box spread strategy executions 21 are
                                               floor to the PHLX XL II System. See Rule 1080(o).       includes a Complex PIXL Initiating                    excluded from the Monthly Market
                                               See also Securities Exchange Act Release No. 64249
                                               (April 7, 2011), 76 FR 20773 (April 13, 2011) (SR–      Order.                                                Maker Cap. Specialists or Market
                                               Phlx–2011–47) (a rule change to establish a QCC                                                               Makers that (i) are on the contra-side of
                                               Order to facilitate the execution of stock/option
                                                                                                       Section II—Multiply Listed Options                    an electronically-delivered and
                                               Qualified Contingent Trades (‘‘QCTs’’) that satisfy       The Exchange proposes to amend the                  executed Customer order, excluding
                                               the requirements of the trade through exemption in      discounted amount that is currently                   responses to a PIXL auction; and (ii)
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                                               connection with Rule 611(d) of the Regulation
                                               NMS).                                                   assessed to a Firm for electronic orders              have reached the Monthly Market Maker
                                                  19 Members and member organizations under            in certain Penny Options. Today, the
                                               common ownership may aggregate their Customer           Exchange assesses a Firm a $0.48 per                     20 The fee reduction today is only applicable to

                                               volume for purposes of calculating the Customer         contract Options Transaction Charge for               Penny Pilot Options as all of the symbols, AAPL,
                                               Rebate Tiers and receiving rebates. Common                                                                    BAC, EEM, FB, FXI, IWM, QQQ, TWTR, VXX and
                                               ownership means members or member
                                                                                                       electronic transactions in Penny Pilot                XLF, are Penny Pilot symbols.
                                               organizations under 75% common ownership or             Options and a $0.70 per contract                         21 See descriptions of these strategies in Section

                                               control.                                                Options Transaction Charge for Non-                   II of the Pricing Schedule.



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                                                                              Federal Register / Vol. 80, No. 50 / Monday, March 16, 2015 / Notices                                                   13643

                                               Cap are currently assessed fees per                     Complex PIXL Order Fee. The Exchange                  the Act 27 in particular, in that it
                                               contract as follows: $0.00 per contract                 also proposes to amend the qualifier for              provides for the equitable allocation of
                                               Fee for Adding Liquidity in Penny Pilot                 the discounted fees.                                  reasonable dues, fees and other charges
                                               Options; $0.17 per contract Fee for                        With respect to the qualifier, today,              among members and issuers and other
                                               Removing Liquidity in Penny Pilot                       for an Initiating Order there is a fee of             persons using any facility or system
                                               Options; $0.17 per contract in Non-                     $0.07 per contract or $0.05 per contract              which Phlx operates or controls, and is
                                               Penny Pilot Options; and $0.17 per                      if the Customer Rebate Program                        not designed to permit unfair
                                               contract in a non-Complex electronic                    Threshold Volume defined in Section B                 discrimination between market
                                               auction, including the Quote Exhaust                    is greater than 100,000 contracts per day             participants to whom the Exchange’s
                                               auction and, for purposes of this fee, the              in a month.24 The Initiating Order Fee                fees and rebates are applicable.
                                               opening process. A Complex electronic                   for non-Customers, including                          Section B—Customer Rebates
                                               auction includes, but is not limited to,                Professionals, Firms, Broker-Dealers,
                                               the Complex Order Live Auction                          Specialists and Market Makers, that                      The Exchange believes that capping
                                               (‘‘COLA’’).                                             have orders contra to a Customer PIXL                 rebates on electronic Customer PIXL
                                                  The Exchange proposes to increase                    Order is reduced to $0.00 if the                      Simple Orders at 4,000 contracts per
                                               the Fee for Adding Liquidity in Penny                   Customer PIXL Order is greater than 399               order for Category A or 4,000 contracts
                                               Pilot Options, when a Specialist or                     contracts. The Exchange proposes to                   per order leg for Customer Complex
                                               Market Maker is on the contra-side of an                continue to assess an Initiating Order                PIXL Orders for Category B is reasonable
                                               electronically-delivered and executed                   Fee of $0.07 per contract, but proposes,              because it will, with the cap, allow the
                                               Customer order, excluding responses to                  where the member or member                            Exchange to continue to attract
                                               a PIXL auction, and has reached the                     organization qualifies for the Tier 4 or              Customer liquidity to the Exchange.
                                               Monthly Market Maker Cap, from $0.00                    5 Customer Rebate in Section B, to                    Customer orders bring valuable liquidity
                                               to $0.05 per contract. The Exchange also                instead assess an Initiating Order Fee of             to the market which liquidity benefits
                                               proposes to make it clear that                          $0.05 per contract for Simple PIXL                    other market participants. Customer
                                               transactions which execute against an                   Orders and a new lower Initiating Order               liquidity benefits all market participants
                                               order for which the Exchange broadcast                  Fee of $0.03 per contract for Complex                 by providing more trading
                                               an order exposure alert will be subject                 PIXL Orders. The Exchange also                        opportunities, which attracts Specialists
                                               to the existing fee of $0.17 per contract               proposes to amend the qualifier to                    and Market Makers. An increase in the
                                               in a non-Complex electronic auction.22                  receive the $0.07 [sic] per contract                  activity of these market participants in
                                               This rule change should add greater                     Initiating Order Fee to require a member              turn facilitates tighter spreads, which
                                               clarity to the Pricing Schedule.23                      to qualify for the Tier 4 or 5 Customer               may cause an additional corresponding
                                                                                                       Rebate in Section B of the Pricing                    increase in order flow from other market
                                               Section IV, Part A—PIXL Pricing
                                                                                                       Schedule, instead of today’s                          participants. Additionally, the Chicago
                                                  Currently, PIXL pricing for Initiating               requirement that a member’s Customer                  Board Options Exchange Incorporated
                                               Orders is located in subsection IV, Part                Rebate Program Threshold Volume, as                   (‘‘CBOE’’) similarly caps AIM
                                               A (Other Transaction Fees) of the                       defined in Section B of the Pricing                   transactions at 1,000 contracts.28
                                               Pricing Schedule. Today, the Initiating                 Schedule, must be greater than 100,000                   The Exchange believes that capping
                                               Order Fee is $0.07 per contract or $0.05                contracts per day in a month.25 Tier 4                rebates on electronic Customer PIXL
                                               per contract if Customer Rebate Program                 and 5 of the Customer Rebate Schedule                 Simple Orders at 4,000 contracts per
                                               Threshold Volume defined in Section B                   in Section B provides the highest                     order for Category A or 4,000 contracts
                                               is greater than 100,000 contracts per day               relative rebates in the five tier Customer            per order leg for Complex PIXL Orders
                                               in a month. The Exchange proposes, as                   Rebate Program, in particular where the               for Category B is equitable and not
                                               discussed below, to continue to assess                  percentage thresholds of national                     unfairly discriminatory because these
                                               the $0.07 Initiating Order Fee. The                     customer volume in multiply-listed                    amendments to Category A and Category
                                               Exchange proposes, where the member                     equity and ETF Options classes,                       B apply uniformly to all market
                                               or member organization qualifies for the                excluding SPY Options (monthly), are                  participants to whom Category A and
                                               Tier 4 or 5 Customer Rebate in Section                  also the highest. In making these                     Category B apply.
                                               B, to asses [sic] a $0.05 Simple PIXL                   proposals, the Exchange continues to                     The Exchange believes also that it is
                                               Order Fee; and to indicate that where                   incentivize members to execute                        reasonable to no longer offer a $0.17 per
                                               the member or member organization                       Customer liquidity on the Exchange.                   contract rebate for Customer Complex
                                               qualifies for the Tier 4 or 5 Customer                                                                        PIXL Orders that execute against a
                                               Rebate in Section B it will assess a $0.03              2. Statutory Basis                                    Complex PIXL Initiating Order because
                                                                                                          The Exchange believes that its                     the Exchange believes this rebate
                                                 22 The  $0.17 per contract fee that exists today is
                                                                                                       proposal to amend the Pricing Schedule                incentive is no longer necessary for this
                                               not changed, and the proposal in respect of the fee
                                               is only for electronic auction.                         is consistent with Section 6(b) of the                particular service to increase order flow
                                                  23 The Exchange broadcasts orders on the Phlx        Act 26 in general, and furthers the                   to the Exchange.
                                               Book by issuing order exposure alerts to all Phlx XL    objectives of Section 6(b)(4) and (b)(5) of              The Exchange’s proposal to no longer
                                               II participants and market participants that                                                                  offer a $0.17 per contract rebate for
                                               subscribe to certain data feeds. See Securities
                                               Exchange Act Release Nos. 68517 (December 21,
                                                                                                         24 Any member or member organization under          Customer Complex PIXL Orders that
                                               2012), 77 FR 77134 (December 31, 2012) (SR-Phlx-        Common Ownership with another member or               execute against a Complex PIXL
                                               2012–136) (notice of filing and immediate               member organization that qualifies for a Customer     Initiating is equitable and not unfairly
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                                               effectiveness relating to distribution of auction       Rebate Tier discount in Section B receives the PIXL
                                                                                                       Initiating Order discount of $0.05 per contract.
                                                                                                                                                             discriminatory because the Exchange
                                               messages); and 68593 [sic] (January 31, 2013), 78 FR
                                                                                                         25 Moreover, any member or member organization
                                               8633 (February 6, 2013) (SR-Phlx-2013–06) (notice
                                               of filing and immediate effectiveness to clarify        under Common Ownership with another member or           27 15U.S.C. 78f(b)(4), (5).
                                               when an order is adding or removing liquidity and       member organization that qualifies for a Customer       28 SeeCBOE’s Fees Schedule. Credits on
                                               discussing order alerts). The Exchange notes that       Rebate Tier 4 or 5 rebate in Section B will receive   Customer orders executed electronically in AIM are
                                               there is currently an exposure alert provision in the   the PIXL Initiating Order discount as described in    capped at 1,000 contracts per order for simple
                                               Pricing Schedule, albeit for fees and rebates           Section IV of the Pricing Schedule.                   executions and 1,000 contracts per leg for complex
                                               regarding SPY (Section I).                                26 15 U.S.C. 78f(b).                                executions.



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                                               13644                          Federal Register / Vol. 80, No. 50 / Monday, March 16, 2015 / Notices

                                               will not pay such a rebate to any market                participants by providing more trading                 forces are influencing the price
                                               participant.                                            opportunities, which attracts Specialists              reduction in these symbols for Firm
                                                                                                       and Market Makers. An increase in the                  orders.
                                               Section II—Multiply Listed Options                                                                                The Exchange believes it is reasonable
                                                                                                       activity of these market participants in
                                                  The Exchange believes that increasing                turn facilitates tighter spreads, which                to increase the assessment applicable to
                                               the assessment for Firms executing                      may cause an additional corresponding                  Professionals, Broker-Dealers and Firms
                                               electronic Simple Orders in certain                     increase in order flow from other market               that transact Electronic Complex Orders
                                               Penny Options from $0.25 to $0.27 per                   participants. Although Firms will still                from $0.30 to $0.35 per contract, thereby
                                               contract is reasonable because the                      be charged more for Penny Pilot Options                reducing the discount, because this
                                               Exchange would continue to offer a                      than Specialists and Market Makers who                 discount will continue to attract
                                               discount to Firms which will continue                   are charged $0.22, Specialists and                     liquidity and benefit all market
                                               to attract liquidity. This benefits all                 Market Makers have obligations to the                  participants by providing more trading
                                               market participants by providing more                   market and regulatory requirements,                    opportunities, which attracts Specialists
                                               trading opportunities, which attracts                   which normally do not apply to other                   and Market Makers. The Exchange’s fees
                                               Specialists and Market Makers. An                       market participants.32 They have                       will continue to remain competitive
                                               increase in the activity of these market                obligations to make continuous markets,                with fees at other options markets.34
                                               participants in turn facilitates tighter                engage in a course of dealings                         Today, a Professional, Firm and Broker-
                                               spreads, which may cause an additional                  reasonably calculated to contribute to                 Dealer are assessed the highest
                                               corresponding increase in order flow                    the maintenance of a fair and orderly                  electronic Options Transaction Charges
                                               from other market participants. In                      market, and not make bids or offers or                 in Penny Pilot Options of $0.48 per
                                               addition, this fee is consistent with fees              enter into transactions that are                       contract, as compared to other market
                                               associated with Miami International                     inconsistent with a course of dealings.                participants. Despite the fee increase,
                                               Securities Exchange LLC (‘‘MIAX’’).29                   Finally, as proposed, Firms will be                    the proposal will allow the Exchange to
                                               Despite the increase from $0.25 to $0.27                charged only $0.27 in these particular                 incentivize these market participants by
                                               per contract, the Exchange believes that                Penny Pilot Option symbols, which is                   offering the opportunity to lower
                                               Firms will continue to be incentivized                  less than the Professional and Broker-                 Options Transaction Charges as
                                               to send volume to the Exchange.                         Dealer charge of $0.48 (for Penny Pilot                described herein.
                                                  The Exchange believes that increasing                Options). Moreover, the proposed                          The Exchange believes it is equitable
                                               the assessment for Firms executing                      differential does not misalign pricing, in             and not unfairly discriminatory to
                                               electronic Simple Orders, and thereby                   that Firms already benefit from certain                increase the assessment applicable to
                                               offering a smaller discount, in certain                 pricing advantages that Broker-Dealers                 Professionals, Broker-Dealers and Firms
                                               Penny Options 30 from $0.25 to $0.27                    do not also enjoy (for example, the Firm               that transact Electronic Complex Orders
                                               per contract is equitable and not                       Monthly Fee Cap).33 The proposed fee                   from $0.30 to $0.35 per contract because
                                               unfairly discriminatory because it                      reduction that will apply to Firms but                 the Exchange will assess Professionals,
                                               applies uniformly to all Firms. Further,                not to Broker-Dealers is equitable and                 Broker-Dealers and Firms the same
                                               the proposed amendment will continue                    not unfairly discriminatory for the same               electronic Options Transaction Charges
                                               to allow the Exchange to incentivize                    reasons that the Firm Monthly Fee Cap                  in Penny Pilot Options. The Exchange
                                               Firms to send electronic Simple Orders                  which applies to Firms and not to                      does not assess Customers an electronic
                                               in these symbols to the Exchange and                    Broker-Dealers is equitable and not                    Options Transaction Charge in Penny
                                               because pricing by symbol is a common                   unfairly discriminatory. The fee                       Pilot Options because Customer order
                                               practice on many U.S. options                           reduction proposed herein, like the                    flow enhances liquidity on the
                                               exchanges 31 as a means to incentive                    Monthly Firm Fee Cap, provides an                      Exchange for the benefit of all market
                                               order flow to be sent to an exchange for                incentive for Firms to transact order                  participants. Customer liquidity benefits
                                               execution. The Exchange believes it is                  flow on the Exchange, which order flow                 all market participants by providing
                                               reasonable to continue to use a pricing                 brings increased liquidity to the                      more trading opportunities, which
                                               reduction to provide additional                         Exchange for the benefit of all Exchange               attracts Specialists and Market Makers.
                                               opportunities for members to increase                   participants. To the extent the purpose                An increase in the activity of these
                                               their participation in the market. The                                                                         market participants in turn facilitates
                                                                                                       of the proposed Firm fee reduction is
                                               Exchange’s fees will be competitive                                                                            tighter spreads, which may cause an
                                                                                                       achieved, all the Exchange’s market
                                               with fees at other options markets.                                                                            additional corresponding increase in
                                                                                                       participants, including Broker-Dealers,
                                               Although the Exchange will still be                                                                            order flow from other market
                                                                                                       should benefit from the improved
                                               assessing Firms more than Customers                                                                            participants. Specialists and Market
                                                                                                       market liquidity. Further, competitive
                                               (which do not pay the Option                                                                                   Makers are assessed lower electronic
                                               Transaction Charge in Penny Pilot or in                    32 See Rule 1014 titled ‘‘Obligations and           Options Transaction Charges in Penny
                                               non-Penny Pilot options), Customer                      Restrictions Applicable to Specialists and             Pilot Options as compared to
                                               order flow enhances liquidity on the                    Registered Options Traders.’’                          Professionals, Broker-Dealers and Firms
                                               Exchange for the benefit of all market                     33 Firms are subject to a maximum fee of $75,000
                                                                                                                                                              because they have obligations to the
                                               participants and benefits all market                    (‘‘Monthly Firm Fee Cap’’). Firm Floor Option          market and regulatory requirements,
                                                                                                       Transaction Charges and QCC Transaction Fees, in
                                                                                                       the aggregate, for one billing month may not exceed    which normally do not apply to other
                                                 29 See MIAX’s Fee Schedule. MIAX assesses firms
                                                                                                       the Monthly Firm Fee Cap per member organization       market participants.35 They have
                                               a $0.27 per contract fee for transactions in Penny      when such members are trading in their own             obligations to make continuous markets,
                                               classes. This fee is assessed to an EEM that enters     proprietary account. All dividend, merger, and         engage in a course of dealings
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                                               an order that is executed for an account identified     short stock interest strategy executions (as defined
                                               by the EEM for clearing in the OCC ‘‘Firm’’ range.      in Section II of the Pricing Schedule) are excluded
                                                                                                                                                              reasonably calculated to contribute to
                                                 30 All of the symbols, AAPL, BAC, EEM, FB, FXI,
                                                                                                       from the Monthly Firm Fee Cap. Reversal and
                                               IWM, QQQ, TWTR, VXX and XLF, are currently              conversion, jelly roll and box spread strategy            34 See the NASDAQ Options Market LLC’s
                                               Penny Pilot Options. This fee discount is only          executions (as defined in Section II) are included     (‘‘NOM’’) pricing at Chapter XV of NOM’s
                                               available on these symbols and therefore not            in the Monthly Firm Fee Cap. QCC Transaction           Rulebook.
                                               available for Non-Penny Pilot Options.                  Fees are included in the calculation of the Monthly       35 See Rule 1014 titled ‘‘Obligations and
                                                 31 See, e.g., the International Securities Exchange   Firm Fee Cap. See Section II of the Pricing            Restrictions Applicable to Specialists and
                                               LLC (‘‘ISE’’) Schedule of Fees.                         Schedule.                                              Registered Options Traders.’’



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                                                                             Federal Register / Vol. 80, No. 50 / Monday, March 16, 2015 / Notices                                                    13645

                                               the maintenance of a fair and orderly                   Orders (with the qualifier that a                     offering competitive pricing. Such
                                               market, and not make bids or offers or                  Customer must qualify for the Tier 4 or               competitive, differentiated pricing exists
                                               enter into transactions that are                        5 Customer Rebate in Section B of the                 today on other options exchanges. The
                                               inconsistent with a course of dealings.                 Pricing Schedule) is reasonable. This is              Exchange’s goal is creating and
                                               The proposed differentiation as between                 because the Exchange believes this                    increasing incentives to attract orders to
                                               Customers, Specialists and Market                       additional incentive will further                     the Exchange that will, in turn, benefit
                                               Makers and other market participants                    incentivize members to send price                     all market participants through
                                               recognizes the differing contributions                  improving seeking orders to PIXL as                   increased liquidity at the Exchange.
                                               made to the liquidity and trading                       well as bring additional liquidity to the             B. Self-Regulatory Organization’s
                                               environment on the Exchange by these                    Exchange in an effort to earn the                     Statement on Burden on Competition
                                               market participants.                                    Initiating Order discount. Amending the
                                                  The Exchange believes that increasing                qualifier from 100,000 contracts to                      The Exchange does not believe that
                                               the assessment from $0.00 to $0.05 per                  qualifying for a Tier 4 and Tier 5                    the proposed rule change will impose
                                               contract rebate for Adding Liquidity in                 Customer rebate is reasonable because                 any burden on competition not
                                               Penny Pilot Options is reasonable when                  this simply establishes a different metric            necessary or appropriate in furtherance
                                               Specialists or Market Makers are on the                 that requires members that desire to                  of the purposes of the Act. The
                                               contra-side of an electronically-                       earn the discounted PIXL pricing to                   Customer Rebate Program amendments
                                               delivered and executed Customer order,                  send additional Customer order flow to                in Section B of the Pricing Schedule do
                                               excluding responses to a PIXL auction;                  the Exchange with the new qualifier.                  not create an undue burden on
                                               and have reached the Monthly Market                     The Exchange notes that in order to                   competition because the caps applicable
                                               Maker Cap. This is because Specialists                  remain competitive, the Exchange must                 to PIXL Orders will apply uniformly to
                                               and Market Makers will continue to pay                  implement fees and rebates that are                   all market participants. The Exchange’s
                                               a lower fee as compared to other market                 competitive with pricing at other                     proposal to increase the assessment for
                                               participants and should be incentivized                 options exchanges that offer a similar                Firms executing electronic Simple
                                               to continue to add liquidity.                           auction opportunity. The PIXL                         Orders in certain Penny Options from
                                                  The Exchange believes that increasing                electronic auction represents an                      $0.25 to $0.27 per contract does not
                                               the assessment from $0.00 to $0.05 per                  increasingly important and crucial                    place an undue burden on competition,
                                               contract rebate for Adding Liquidity in                 segment of options trading. The goal is               rather this reduction will continue to
                                               Penny Pilot Options is equitable and not                                                                      attract liquidity which benefits all
                                                                                                       creating and increasing incentives to
                                               unfairly discriminatory when                                                                                  market participants by providing more
                                                                                                       attract orders to the Exchange that will,
                                               Specialists or Market Makers are on the                                                                       trading opportunities, which attracts
                                                                                                       in turn, benefit all market participants
                                               contra-side of an electronically-                                                                             Specialists and Market Makers. In
                                                                                                       through increased liquidity at the
                                               delivered and executed Customer order,                                                                        addition, this fee is consistent with fees
                                                                                                       Exchange. The proposal is designed to
                                               excluding responses to a PIXL auction;                                                                        assessed by MIAX.37
                                                                                                       continue to incentivize market                           The Exchange believes it is reasonable
                                               and have reached the Monthly Market
                                                                                                       participants to send liquidity to the                 to increase the assessment applicable to
                                               Maker Cap. This is because Specialists
                                                                                                       Exchange. The Exchange believes that in               Professionals, Broker-Dealers and Firms
                                               and Market Makers are assessed lower
                                                                                                       addition to currently assessing an                    that transact Electronic Complex Orders
                                               electronic order fees as compared to
                                                                                                       Initiating Order of $0.07 per contractor              from $0.30 to $0.35 per contract, thereby
                                               Professionals, Broker-Dealers and Firms
                                                                                                       [sic] today, its proposal to adopt an                 reducing the discount, because this
                                               because they have obligations to the
                                                                                                       alternative fee of $0.03 per contract for             discount will continue to attract
                                               market and regulatory requirements,
                                                                                                       Complex PIXL Orders (with the qualifier               liquidity and benefit all market
                                               which normally do not apply to other
                                                                                                       that a Customer must qualify for the                  participants by providing more trading
                                               market participants.36
                                                                                                       Tier 4 or 5 Customer Rebate in Section                opportunities, which attracts Specialists
                                                  The Exchange believes that clarifying
                                                                                                       B of the Pricing Schedule), and a $0.05               and Market Makers. The Exchange’s fees
                                               that transactions which execute against
                                                                                                       per contract for Simple PIXL Orders                   will continue to remain competitive
                                               an order for which the Exchange
                                                                                                       (with the qualifier that a Customer must              with fees at other options markets.38
                                               broadcast an order exposure alert in an
                                                                                                       qualify for the Tier 4 or 5 Customer                  Today, a Professional, Firm and Broker-
                                               electronic auction is also subject to the
                                                                                                       Rebate in Section B of the Pricing                    Dealer are assessed the highest
                                               $0.17 per contract fee is reasonable,
                                                                                                       Schedule), is equitable and not unfairly              electronic Options Transaction Charges
                                               equitable and not unfairly
                                                                                                       discriminatory. The volume discount                   in Penny Pilot Options of $0.48 per
                                               discriminatory because the Exchange is
                                                                                                       will be applied uniformly to all                      contract, as compared to other market
                                               not proposing to amend the manner in
                                                                                                       according to liquidity brought to the                 participants. Despite the fee increase,
                                               which the fee is applied, but rather
                                                                                                       Exchange by non-Customers. The                        the proposal will allow the Exchange to
                                               provide additional clarity to market
                                                                                                       Exchange would offer all market                       incentivize market participants by
                                               participants that responses to an order
                                                                                                       participants, other than Customers who                offering the opportunity to lower
                                               exposure alert shall be treated by the
                                                                                                       are not assessed an Initiating Order Fee,             Options Transaction Charges as
                                               Exchange in a similar manner as other
                                                                                                       an incentive to transact large sized                  described herein.
                                               auctions for purposes of applying this
                                                                                                       orders in PIXL. The Exchange believes                    The Exchange believes its proposal to
                                               fee.
                                                                                                       that the proposal will continue to attract            increase the assessment applicable to
                                               Section IV, Part A—PIXL Pricing                         liquidity, which benefits market                      Professionals, Broker-Dealers and Firms
                                                 Today, the Exchange assesses an                       participants and provides the                         that transact Electronic Complex Orders
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                                               Initiating Order Fee of $0.07 per                       opportunity for increased order
                                               contract or $0.05 per contract for Simple               interaction on the Exchange.                            37 See MIAX’s Fee Schedule. MIAX assesses firms

                                               PIXL Orders. The Exchange believes                         The Exchange desires to incentivize                a $0.27 per contract fee for transactions in Penny
                                                                                                       members and member organizations,                     classes. This fee is assessed to an EEM that enters
                                               that its proposal to adopt an alternative                                                                     an order that is executed for an account identified
                                               of $0.03 per contract for Complex PIXL                  through the Exchange’s rebate and fee                 by the EEM for clearing in the OCC ‘‘Firm’’ range.
                                                                                                       structure, to select Phlx as a venue for                38 See the NOM pricing at Chapter XV of NOM’s
                                                 36 Id.                                                bringing liquidity and trading by                     Rulebook.



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                                               13646                          Federal Register / Vol. 80, No. 50 / Monday, March 16, 2015 / Notices

                                               from $0.30 to $0.35 per contract does                   among market participants to remove                      arguments concerning the foregoing,
                                               not create an undue burden on                           liquidity from the Phlx Book. This                       including whether the proposed rule
                                               competition because the Exchange will                   competition does not create an undue                     change is consistent with the Act.
                                               continue to offer a discount to these                   burden on competition but rather offers                  Comments may be submitted by any of
                                               market participants that pay the highest                all market participants the opportunity                  the following methods:
                                               Penny Pilot Options transaction fees.                   to receive the benefit of the pricing
                                                                                                                                                                Electronic Comments
                                               The Exchange does not assess                            when transacting options. Also,
                                               Customers an electronic Options                         providing an ability to earn greater                       • Use the Commission’s Internet
                                               Transaction Charge in Penny Pilot                       discounts incentivizes order flow into                   comment form (http://www.sec.gov/
                                               Options because Customer order flow                     the auction.                                             rules/sro.shtml); or
                                               enhances liquidity on the Exchange for                     The Exchange operates in a highly                       • Send an email to rule-comments@
                                               the benefit of all market participants.                 competitive market, comprised of                         sec.gov. Please include File Number SR–
                                               Customer liquidity benefits all market                  twelve exchanges, in which market                        Phlx–2015–21 on the subject line.
                                               participants by providing more trading                  participants can easily and readily
                                               opportunities, which attracts Specialists               direct order flow to competing venues if                 Paper Comments
                                               and Market Makers. An increase in the                   they deem fee levels at a particular                       • Send paper comments in triplicate
                                               activity of these market participants in                venue to be excessive or rebates to be                   to Brent J. Fields, Secretary, Securities
                                               turn facilitates tighter spreads, which                 inadequate. Accordingly, the fees that                   and Exchange Commission, 100 F Street
                                               may cause an additional corresponding                   are assessed and the rebates paid by the                 NE., Washington, DC 20549–1090.
                                               increase in order flow from other market                Exchange, as described in the proposal,
                                               participants. Specialists and Market                    are influenced by these robust market                    All submissions should refer to File
                                               Makers are assessed lower electronic                    forces and therefore must remain                         Number SR–Phlx–2015–21. This file
                                               Options Transaction Charges in Penny                    competitive with fees charged and                        number should be included on the
                                               Pilot Options as compared to                            rebates paid by other venues and                         subject line if email is used. To help the
                                               Professionals, Broker-Dealers and Firms                 therefore must continue to be reasonable                 Commission process and review your
                                               because they have obligations to the                    and equitably allocated to those                         comments more efficiently, please use
                                               market and regulatory requirements,                     members that opt to direct orders to the                 only one method. The Commission will
                                               which normally do not apply to other                    Exchange rather than competing venues.                   post all comments on the Commission’s
                                               market participants.39                                     The proposed fees are designed to                     Internet Web site (http://www.sec.gov/
                                                  The Exchange’s proposal to increase                  ensure a fair and reasonable use of                      rules/sro.shtml). Copies of the
                                               the fee assessment from $0.00 to $0.05                  Exchange resources by allowing the                       submission, all subsequent
                                               per contract rebate for Adding Liquidity                Exchange to recoup costs while                           amendments, all written statements
                                               in Penny Pilot Options when Specialists                 continuing to attract liquidity and offer                with respect to the proposed rule
                                               or Market Makers are on the contra-side                 connectivity at competitive rates to                     change that are filed with the
                                               of an electronically-delivered and                      Exchange members and member                              Commission, and all written
                                               executed Customer order, excluding                      organizations.                                           communications relating to the
                                               responses to a PIXL auction, and have                                                                            proposed rule change between the
                                                                                                       C. Self-Regulatory Organization’s                        Commission and any person, other than
                                               reached the Monthly Market Maker Cap,                   Statement on Comments on the
                                               is reasonable. This is because                                                                                   those that may be withheld from the
                                                                                                       Proposed Rule Change Received From                       public in accordance with the
                                               Specialists and Market Makers do not                    Members, Participants, or Others
                                               create an undue burden on competition                                                                            provisions of 5 U.S.C. 552, will be
                                               because market makers have obligations                    No written comments were either                        available for Web site viewing and
                                               to the market and regulatory                            solicited or received.                                   printing in the Commission’s Public
                                               requirements, which normally do not                                                                              Reference Room, 100 F Street NE.,
                                                                                                       III. Date of Effectiveness of the
                                               apply to other market participants.40                                                                            Washington, DC 20549 on official
                                                                                                       Proposed Rule Change and Timing for
                                                  The Exchange’s proposal to clarify                                                                            business days between the hours of 10
                                                                                                       Commission Action
                                               that transactions which execute against                                                                          a.m. and 3 p.m. Copies of such filing
                                               an order for which the Exchange                            The foregoing rule change has become                  also will be available for inspection and
                                               broadcast an order exposure alert in an                 effective pursuant to Section                            copying at the principal office of the
                                               electronic auction does not create an                   19(b)(3)(A)(ii) of the Act.41 At any time                Exchange. All comments received will
                                               undue burden on competition. This                       within 60 days of the filing of the                      be posted without change; the
                                               amendment will bring additional clarity                 proposed rule change, the Commission                     Commission does not edit personal
                                               to the fees.                                            summarily may temporarily suspend                        identifying information from
                                                  The Exchange believes that the                       such rule change if it appears to the                    submissions. You should submit only
                                               proposed new volume discount for PIXL                   Commission that such action is                           information that you wish to make
                                               Fees creates additional opportunity for                 necessary or appropriate in the public                   available publicly. All submissions
                                               incentivizing Professionals, Firms,                     interest, for the protection of investors,               should refer to File Number SR–Phlx–
                                               Broker-Dealers, Specialists and Market                  or otherwise in furtherance of the                       2015–21, and should be submitted on or
                                               Makers to bring additional liquidity to                 purposes of the Act. If the Commission                   before April 6, 2015.
                                               the market. The Exchange believes that                  takes such action, the Commission shall
                                                                                                                                                                  For the Commission, by the Division of
                                               effectively assessing lower fees or                     institute proceedings to determine                       Trading and Markets, pursuant to delegated
                                                                                                       whether the proposed rule should be
Rmajette on DSK2VPTVN1PROD with NOTICES




                                               paying rebates when a market                                                                                     authority.42
                                               participant brings a certain amount of                  approved or disapproved.                                 Brent J. Fields,
                                               Customer orders creates competition                     IV. Solicitation of Comments                             Secretary.
                                                                                                         Interested persons are invited to                      [FR Doc. 2015–05857 Filed 3–13–15; 8:45 am]
                                                 39 See Rule 1014 titled ‘‘Obligations and
                                               Restrictions Applicable to Specialists and              submit written data, views, and                          BILLING CODE 8011–01–P
                                               Registered Options Traders.’’
                                                 40 Id.                                                  41 15   U.S.C. 78s(b)(3)(A)(ii).                         42 17   CFR 200.30–3(a)(12).



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Document Created: 2018-02-21 09:37:32
Document Modified: 2018-02-21 09:37:32
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 13641 

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