80_FR_62336 80 FR 62137 - Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Order Approving a Proposed Rule Change To Amend FINRA Rule 2210 (Communications With the Public)

80 FR 62137 - Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Order Approving a Proposed Rule Change To Amend FINRA Rule 2210 (Communications With the Public)

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 199 (October 15, 2015)

Page Range62137-62139
FR Document2015-26157

Federal Register, Volume 80 Issue 199 (Thursday, October 15, 2015)
[Federal Register Volume 80, Number 199 (Thursday, October 15, 2015)]
[Notices]
[Pages 62137-62139]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-26157]



[[Page 62137]]

-----------------------------------------------------------------------

SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-76105; File No. SR-FINRA-2015-022]


Self-Regulatory Organizations; Financial Industry Regulatory 
Authority, Inc.; Order Approving a Proposed Rule Change To Amend FINRA 
Rule 2210 (Communications With the Public)

October 8, 2015.

I. Introduction

    On June 29, 2015, the Financial Industry Regulatory Authority, Inc. 
(``FINRA'') filed with the Securities and Exchange Commission 
(``Commission''), pursuant to Section 19(b)(1) of the Securities 
Exchange Act of 1934 (``Act'') \1\ and Rule 19b-4 thereunder,\2\ a 
proposed rule change to amend FINRA Rule 2210, Communications With the 
Public. The proposed rule change was published for comment in the 
Federal Register on July 13, 2015.\3\ The Commission received nine 
comment letters on the proposed rule change \4\ and a response to the 
comments from FINRA.\5\ On August 13, 2015, FINRA extended the time 
period for Commission action on this proposed rule change to October 9, 
2015. This order approves the proposed rule change.
---------------------------------------------------------------------------

    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ See Securities Exchange Act Release No. 75377 (July 7, 
2015), 80 FR 40092 (``Notice'').
    \4\ See letters from David Neuman, Israels Neuman PLC, dated 
July 29, 2015 (``Neuman Letter''); Robert C. Port, Gaslowitz Frankel 
LLC, dated August 1, 2015 (``Gaslowitz Letter''); William Beatty, 
President, North American Securities Administrators Association, 
Inc., dated August 3, 2015 (``NASAA Letter''); David T. Bellaire, 
Executive Vice President & General Counsel, Financial Services 
Institute, dated August 3, 2015 (``FSI Letter''); Dorothy Donohue, 
Deputy General Counsel--Securities Regulation, Investment Company 
Institute, dated August 3, 2015 (``ICI Letter''); Elissa Germaine, 
Supervising Attorney and Jill Gross, Director, Pace Investor Rights 
Clinic, Pace Law School, dated August 3, 2015 (``PIRC Letter''); 
Melissa MacGregor, Managing Director and Associate General Counsel, 
Securities Industry and Financial Markets Association, dated August 
3, 2015 (``SIFMA Letter''); Joseph C. Peiffer, President, Public 
Investors Arbitration Bar Association, dated August 3, 2015 (``PIABA 
Letter''); and Sutherland Asbill & Brennan LLP on behalf of the 
Committee of Annuity Insurers, dated August 3, 2015 (``CAI 
Letter'').
    \5\ See letter from Jeanette Wingler, Assistant General Counsel, 
FINRA, dated September 21, 2015 (``FINRA Letter'').
---------------------------------------------------------------------------

II. Description of the Proposed Rule Change

    FINRA proposes to amend Rule 2210 to require each of its member's 
Web sites to include a readily apparent reference and hyperlink to 
BrokerCheck \6\ on: (i) The initial Web page that the member intends to 
be viewed by retail investors; and (ii) any other Web page that 
includes a professional profile of one or more registered persons who 
conducts business with retail investors. These requirements would not 
apply to a member that does not provide products or services to retail 
investors, or to a directory or list of registered persons limited to 
names and contact information.
---------------------------------------------------------------------------

    \6\ BrokerCheck provides the public with information on the 
professional background, business practices, and conduct of FINRA 
members and their associated persons. The information that FINRA 
releases through BrokerCheck is derived from the Central 
Registration Depository (``CRD''), the securities industry online 
registration and licensing database.
---------------------------------------------------------------------------

III. Comment Letters

    Commenters generally support FINRA's proposal.\7\ As discussed 
below, some commenters recommend that the proposal be expanded and 
include additional requirements, and some request additional guidance 
regarding the application of the proposal.
---------------------------------------------------------------------------

    \7\ See Neuman Letter; Gaslowitz Letter; ICI Letter at 1 and 3; 
SIFMA Letter at 1; PIRC Letter at 1; NASAA Letter at 1; FSI Letter 
at 1; and PIABA Letter at 1.
---------------------------------------------------------------------------

Requests for Additional Requirements

    Some commenters state that FINRA should require a reference and 
hyperlink to BrokerCheck in members' and registered persons' emails and 
account statements to customers.\8\ In its response letter, FINRA 
states that it did not propose these requirements because at this time 
FINRA believes such requirements would be overly burdensome and require 
significant system and operational changes without commensurate 
benefits.\9\ Some commenters state that FINRA should require firms to 
include BrokerCheck links on certain third party Web sites.\10\ In 
response, FINRA states that it recognizes the difficulties and costs 
associated with including links on third-party Web sites, and therefore 
has determined to limit the application of the proposed rule to 
members' Web sites at this time.\11\ However, FINRA notes that it will 
continue to monitor investors' awareness and use of BrokerCheck and 
consider whether to pursue further rulemaking.\12\
---------------------------------------------------------------------------

    \8\ See Neuman Letter and PIRC Letter at 1-2. See also NASAA 
Letter at 2.
    \9\ See FINRA Letter at 3.
    \10\ See PIRC Letter at 1-2; NASAA Letter at 2; and PIABA Letter 
at 1-2. But see, e.g., SIFMA Letter at 2 and FSI Letter at 1 (both 
supporting the exclusion of third-party Web sites).
    \11\ See FINRA Letter at 3.
    \12\ See id.
---------------------------------------------------------------------------

    Some commenters state that FINRA should require deep links to 
firms' and individuals' BrokerCheck reports.\13\ In response, FINRA 
states while it has determined not to include deep links at this time, 
most investors should be able to find information concerning particular 
members and registered representatives without difficulty given the 
ease of operation of the BrokerCheck search feature.\14\ FINRA also 
states that, while the proposed rule does not require deep links, it 
does not prohibit members from using deep links.\15\
---------------------------------------------------------------------------

    \13\ See PIRC Letter at 1; NASAA Letter at 1-2; and PIABA Letter 
at 1. But see, e.g., FSI Letter at 3 (supporting the exclusion of 
deep links).
    \14\ See FINRA Letter at 2.
    \15\ See id.
---------------------------------------------------------------------------

    Finally, some commenters note that BrokerCheck excludes certain 
information that is currently available on the CRD system, and state 
that investors should be able to view all relevant information that is 
available in the CRD system.\16\ FINRA notes that these comments are 
outside the scope of the current proposal, but that it regularly 
assesses the BrokerCheck program and may consider including additional 
information in BrokerCheck at a later time.\17\
---------------------------------------------------------------------------

    \16\ See Neuman Letter; PIRC Letter at 2; and PIABA Letter at 2.
    \17\ See FINRA Letter at 3-4.
---------------------------------------------------------------------------

Requests for Additional Guidance

    Two commenters seek guidance regarding the interpretation of the 
term ``readily apparent'' as used the proposed rule, including whether 
placing the link to BrokerCheck in a Web site's footer would satisfy 
the ``readily apparent'' requirement.\18\ One commenter seeks guidance 
regarding the placement of the BrokerCheck reference and hyperlink on 
Web sites that are optimized for mobile devices.\19\ One commenter 
requests confirmation that ``readily apparent reference'' is not meant 
to be an extensive disclosure and that a firm can simply reference the 
term BrokerCheck without any accompanying disclosure.\20\ Another 
commenter seeks confirmation that language such as ``check the 
background of an investment professional'' would satisfy the proposed 
rule's ``reference'' requirement.\21\ In its response letter, FINRA 
states that it is unable to provide specific guidance regarding what 
constitutes a readily apparent reference and hyperlink given the wide 
variety of Web pages that its members maintain.\22\

[[Page 62138]]

FINRA states, however, that it generally does not believe that 
including the reference and hyperlink in a footer would satisfy the 
``readily apparent'' standard.\23\ In addition, FINRA notes that 
members have flexibility as to the location of the BrokerCheck 
reference and hyperlink on Web sites that are optimized for mobile 
devices, so long as they are readily apparent.\24\ Moreover, FINRA 
states that it anticipates that the readily apparent reference to 
BrokerCheck would be brief.\25\
---------------------------------------------------------------------------

    \18\ See SIFMA Letter at 3 and FSI Letter at 4.
    \19\ See SIFMA Letter at 3.
    \20\ See CAI Letter at 2-3.
    \21\ See SIFMA Letter at 3.
    \22\ See FINRA Letter at 6.
    \23\ See id. FINRA states that members should adopt the 
perspective of a reasonable retail investor when making a 
determination regarding the reference and hyperlink. FINRA states 
that some of the factors that members should consider include 
placement, font size, and font color. See id. at 6-7.
    \24\ See id. at 7.
    \25\ See id. at 6.
---------------------------------------------------------------------------

    One commenter seeks confirmation that, for firms that choose to 
provide the BrokerCheck link through an icon or button similar to that 
used by FINRA, such use would be a permissible use of any trademark or 
related intellectual property owned by FINRA.\26\ In response, FINRA 
states that it anticipates making BrokerCheck-related icons or similar 
resources available to members as one option for complying with the 
proposed rule, but use of any such icons or similar resources by 
members would be subject to FINRA's terms and conditions for use.\27\
---------------------------------------------------------------------------

    \26\ See SIFMA Letter at 3.
    \27\ See FINRA Letter at 7.
---------------------------------------------------------------------------

    One commenter seeks clarification regarding the application of the 
proposed rule to Web sites maintained by independent contractor 
registered representatives.\28\ In its response letter, FINRA states 
that it expects member firms to supervise and review for compliance Web 
sites operated by a registered representative that promote the business 
of the member and, that for purposes of Rule 2210, views such Web sites 
to be Web sites of the member firm.\29\
---------------------------------------------------------------------------

    \28\ See SIFMA Letter at 3-4. See also FSI Letter at 3-4 (asking 
whether the client-facing Web site of a financial advisor engaged in 
an independent contractor relationship with its broker-dealer would 
be considered a ``member Web site'' or a third-party Web site under 
the proposal).
    \29\ See FINRA Letter at 4. See also letter to Gordon S. 
Macklin, President, National Association of Securities Dealers, Inc. 
from Douglas Scarff, Director, Division of Market Regulation, dated 
June 18, 1982, regarding the status of ``independent contractors.''
---------------------------------------------------------------------------

    One commenter seeks confirmation that, for multi-faceted financial 
institutions, the link to BrokerCheck should be placed on the homepage 
of the broker-dealer member firm as opposed to the enterprise-level 
homepage,\30\ as well as clarification that the term ``initial Web page 
that the member intends to be viewed by retail investors'' applies only 
to the main or primary homepage of a member firm, and not to any 
``micro-sites'' or other sites maintained by the member firm.\31\ With 
respect to multi-faceted financial institutions, FINRA states that the 
proposed rule would apply to the affiliated broker-dealer's main Web 
page but not to the enterprise-level homepage.\32\ With respect to 
micro-sites, FINRA states that if a micro-site acts solely as a conduit 
to the member's main Web site that includes a readily apparent 
reference and hyperlink to BrokerCheck, then FINRA generally would not 
require a separate hyperlink and reference to BrokerCheck on the micro-
site. Otherwise, the proposed rule would require a separate hyperlink 
and reference to BrokerCheck on the initial Web page of the micro-site 
that the member intends to be viewed by retail investors.\33\
---------------------------------------------------------------------------

    \30\ See also CAI Letter at 2 (requesting confirmation that, 
where a broker-dealer does not maintain its own independent Web site 
(as is often the case with respect to insurance-affiliated broker-
dealers), the BrokerCheck link would not be required on the broker-
dealer affiliate's main Web page, but rather on the first Web page 
in which the broker-dealer is identified).
    \31\ See SIFMA Letter at 4.
    \32\ See FINRA Letter at 4.
    \33\ See id. at 5.
---------------------------------------------------------------------------

    One commenter seeks additional guidance on the treatment of Web 
pages of registered persons and/or branch offices under the 
proposal.\34\ In response, FINRA states that, if a separate retail Web 
site has been established for a branch office or branch office 
personnel, then such a Web site would be treated as a separate Web site 
of the member and would require a separate hyperlink and reference to 
BrokerCheck.\35\ On the other hand, if only a sub-page of the member's 
Web site was established for the branch office or branch office 
personnel, then such a Web page would not be treated as a separate Web 
site of the member.\36\ Moreover, FINRA confirms that hyperlinks and 
references to BrokerCheck would be required for all Web pages where a 
registered person's profile information appears, including Web pages on 
the member's Web site and Web pages on a branch office's Web site.\37\
---------------------------------------------------------------------------

    \34\ See CAI Letter at 2 (noting that including the BrokerCheck 
link on the initial page of the branch Web site would be helpful to 
investors; however, the current proposal is unclear on how to treat 
additional pages of a branch office Web site and, in certain 
circumstances, requiring a BrokerCheck link on all possible Web 
pages where a branch office registered person's profile information 
appears could result in redundant and ineffective disclosure).
    \35\ See FINRA Letter at 5.
    \36\ See id. at 5-6.
    \37\ See id. at 6.
---------------------------------------------------------------------------

    One commenter requests guidance regarding the application of the 
proposed rule to third-party Web sites that contain professional 
profiles of financial advisors that engage in a networking relationship 
with these third parties, such as Web sites owned and operated by 
credit unions and other non-FINRA members.\38\ In response, FINRA notes 
that the proposed rule does not require hyperlinks and references to 
BrokerCheck on third-party Web sites and, therefore, the proposed rule 
would not apply to third party Web sites that contain the professional 
profiles of registered representatives who engage in networking or 
similar relationships with the third party.\39\
---------------------------------------------------------------------------

    \38\ See FSI Letter at 4. See also SIFMA Letter at 4 (seeking 
clarification regarding the application of the proposed rule to Web 
sites of non-member firms who are parties to a networking or other 
similar arrangement with a member firm).
    \39\ See FINRA Letter at 5.
---------------------------------------------------------------------------

    One commenter requests that FINRA promulgate a Regulatory Notice to 
provide interpretive guidance or responses to frequently asked 
questions, accompanied by a succinct reiteration of what information is 
and is not disclosed through BrokerCheck.\40\ In response, FINRA states 
that its Web site provides readily available information regarding the 
information disclosed through BrokerCheck.\41\ This commenter also 
requests a limited safe harbor for links to BrokerCheck that are broken 
as a result of script or programming issues that would permit a 
reasonable amount of time to respond to any link maintenance 
issues.\42\ FINRA acknowledges that links occasionally may fail, but 
does not believe that the requested relief is necessary or warranted at 
this time.\43\ Rather, FINRA would consider all of the facts and 
circumstances surrounding any such failures.\44\
---------------------------------------------------------------------------

    \40\ See SIFMA Letter at 2-3.
    \41\ See FINRA Letter at 4.
    \42\ See SIFMA Letter at 4.
    \43\ See FINRA Letter at 7.
    \44\ See id.
---------------------------------------------------------------------------

    One commenter requests a 12-month implementation period for the 
proposal.\45\ In its response letter, FINRA recognizes that members 
would be required to identify the Web pages that would need to be 
updated, determine where to place the references and hyperlinks within 
the Web pages, and test and deploy the updated Web site. FINRA stated 
that it will consider the need for system and operational changes

[[Page 62139]]

in establishing the effective date for the proposed rule change.\46\
---------------------------------------------------------------------------

    \45\ See FSI Letter at 4.
    \46\ See FINRA Letter at 7.
---------------------------------------------------------------------------

IV. Discussion and Commission Findings

    After careful review of the proposed rule change, the comment 
letters, and FINRA's response to the comments, the Commission finds 
that the proposed rule change is consistent with the requirements of 
the Act and the rules and regulations thereunder that are applicable to 
a national securities association.\47\ Specifically, the Commission 
finds that the proposed rule change is consistent with Section 
15A(b)(6) of the Act,\48\ which requires, among other things, that 
FINRA rules be designed to prevent fraudulent and manipulative acts and 
practices, to promote just and equitable principles of trade, and, in 
general, to protect investors and the public interest. The proposed 
rule change, by requiring a hyperlink to BrokerCheck on members' Web 
sites is designed to increase investors' awareness and use of 
BrokerCheck. BrokerCheck is an important tool for investors to use to 
help them make informed choices about the individuals and firms with 
which they conduct business.\49\ The Commission believes that the 
requirement for the hyperlink to BrokerCheck to be readily apparent 
should make it easy for investors to find and use BrokerCheck. The 
Commission appreciates FINRA's continuing efforts to enhance 
BrokerCheck and encourages FINRA to continue improving it and to 
consider the suggestions made by commenters that could result in 
increased use of BrokerCheck by the investing public.
---------------------------------------------------------------------------

    \47\ In approving this proposed rule change, the Commission has 
considered the proposed rule's impact on efficiency, competition, 
and capital formation. See 15 U.S.C. 78c(f).
    \48\ 15 U.S.C. 78o-3(b)(6).
    \49\ The Commission encourages investors to utilize all sources 
of information, including the databases of state regulators, as well 
as legal search engines and records searches to conduct a thorough 
search of any associated person or firm with which they are 
considering doing business. See also Securities Exchange Act Release 
No. 62476 (July 8, 2010), 75 FR 41254 (July 15, 2010) (SR-FINRA-
2010-012).
---------------------------------------------------------------------------

V. Conclusion

    It is therefore ordered, pursuant to Section 19(b)(2) of the 
Act,\50\ that the proposed rule change (SR-FINRA-2015-022) be, and 
hereby is, approved.
---------------------------------------------------------------------------

    \50\ 15 U.S.C. 78s(b)(2).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\51\
---------------------------------------------------------------------------

    \51\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Robert W. Errett,
Deputy Secretary.
[FR Doc. 2015-26157 Filed 10-14-15; 8:45 am]
BILLING CODE 8011-01-P



                                                                               Federal Register / Vol. 80, No. 199 / Thursday, October 15, 2015 / Notices                                                    62137

                                                  SECURITIES AND EXCHANGE                                   BrokerCheck 6 on: (i) The initial Web                     Some commenters state that FINRA
                                                  COMMISSION                                                page that the member intends to be                     should require deep links to firms’ and
                                                                                                            viewed by retail investors; and (ii) any               individuals’ BrokerCheck reports.13 In
                                                  [Release No. 34–76105; File No. SR–FINRA–
                                                  2015–022]
                                                                                                            other Web page that includes a                         response, FINRA states while it has
                                                                                                            professional profile of one or more                    determined not to include deep links at
                                                  Self-Regulatory Organizations;                            registered persons who conducts                        this time, most investors should be able
                                                  Financial Industry Regulatory                             business with retail investors. These                  to find information concerning
                                                  Authority, Inc.; Order Approving a                        requirements would not apply to a                      particular members and registered
                                                  Proposed Rule Change To Amend                             member that does not provide products                  representatives without difficulty given
                                                  FINRA Rule 2210 (Communications                           or services to retail investors, or to a               the ease of operation of the BrokerCheck
                                                  With the Public)                                          directory or list of registered persons                search feature.14 FINRA also states that,
                                                                                                            limited to names and contact                           while the proposed rule does not
                                                  October 8, 2015.                                          information.                                           require deep links, it does not prohibit
                                                  I. Introduction                                                                                                  members from using deep links.15
                                                                                                            III. Comment Letters                                      Finally, some commenters note that
                                                     On June 29, 2015, the Financial                           Commenters generally support                        BrokerCheck excludes certain
                                                  Industry Regulatory Authority, Inc.                       FINRA’s proposal.7 As discussed below,                 information that is currently available
                                                  (‘‘FINRA’’) filed with the Securities and                 some commenters recommend that the                     on the CRD system, and state that
                                                  Exchange Commission (‘‘Commission’’),                     proposal be expanded and include                       investors should be able to view all
                                                  pursuant to Section 19(b)(1) of the                       additional requirements, and some                      relevant information that is available in
                                                  Securities Exchange Act of 1934                           request additional guidance regarding                  the CRD system.16 FINRA notes that
                                                  (‘‘Act’’) 1 and Rule 19b–4 thereunder,2 a                 the application of the proposal.                       these comments are outside the scope of
                                                  proposed rule change to amend FINRA
                                                                                                            Requests for Additional Requirements                   the current proposal, but that it
                                                  Rule 2210, Communications With the
                                                                                                                                                                   regularly assesses the BrokerCheck
                                                  Public. The proposed rule change was                         Some commenters state that FINRA                    program and may consider including
                                                  published for comment in the Federal                      should require a reference and                         additional information in BrokerCheck
                                                  Register on July 13, 2015.3 The                           hyperlink to BrokerCheck in members’                   at a later time.17
                                                  Commission received nine comment                          and registered persons’ emails and
                                                  letters on the proposed rule change 4                     account statements to customers.8 In its               Requests for Additional Guidance
                                                  and a response to the comments from                       response letter, FINRA states that it did                 Two commenters seek guidance
                                                  FINRA.5 On August 13, 2015, FINRA                         not propose these requirements because                 regarding the interpretation of the term
                                                  extended the time period for                              at this time FINRA believes such                       ‘‘readily apparent’’ as used the proposed
                                                  Commission action on this proposed                        requirements would be overly                           rule, including whether placing the link
                                                  rule change to October 9, 2015. This                      burdensome and require significant                     to BrokerCheck in a Web site’s footer
                                                  order approves the proposed rule                          system and operational changes without                 would satisfy the ‘‘readily apparent’’
                                                  change.                                                   commensurate benefits.9 Some                           requirement.18 One commenter seeks
                                                  II. Description of the Proposed Rule                      commenters state that FINRA should                     guidance regarding the placement of the
                                                  Change                                                    require firms to include BrokerCheck                   BrokerCheck reference and hyperlink on
                                                                                                            links on certain third party Web sites.10              Web sites that are optimized for mobile
                                                     FINRA proposes to amend Rule 2210
                                                                                                            In response, FINRA states that it                      devices.19 One commenter requests
                                                  to require each of its member’s Web
                                                  sites to include a readily apparent                       recognizes the difficulties and costs                  confirmation that ‘‘readily apparent
                                                  reference and hyperlink to                                associated with including links on                     reference’’ is not meant to be an
                                                                                                            third-party Web sites, and therefore has               extensive disclosure and that a firm can
                                                    1 15  U.S.C. 78s(b)(1).
                                                                                                            determined to limit the application of                 simply reference the term BrokerCheck
                                                    2 17  CFR 240.19b–4.                                    the proposed rule to members’ Web sites                without any accompanying disclosure.20
                                                     3 See Securities Exchange Act Release No. 75377        at this time.11 However, FINRA notes                   Another commenter seeks confirmation
                                                  (July 7, 2015), 80 FR 40092 (‘‘Notice’’).                 that it will continue to monitor                       that language such as ‘‘check the
                                                     4 See letters from David Neuman, Israels Neuman
                                                                                                            investors’ awareness and use of                        background of an investment
                                                  PLC, dated July 29, 2015 (‘‘Neuman Letter’’); Robert
                                                  C. Port, Gaslowitz Frankel LLC, dated August 1,
                                                                                                            BrokerCheck and consider whether to                    professional’’ would satisfy the
                                                  2015 (‘‘Gaslowitz Letter’’); William Beatty,              pursue further rulemaking.12                           proposed rule’s ‘‘reference’’
                                                  President, North American Securities                                                                             requirement.21 In its response letter,
                                                  Administrators Association, Inc., dated August 3,            6 BrokerCheck provides the public with
                                                                                                                                                                   FINRA states that it is unable to provide
                                                  2015 (‘‘NASAA Letter’’); David T. Bellaire,               information on the professional background,
                                                  Executive Vice President & General Counsel,               business practices, and conduct of FINRA members
                                                                                                                                                                   specific guidance regarding what
                                                  Financial Services Institute, dated August 3, 2015        and their associated persons. The information that     constitutes a readily apparent reference
                                                  (‘‘FSI Letter’’); Dorothy Donohue, Deputy General         FINRA releases through BrokerCheck is derived          and hyperlink given the wide variety of
                                                  Counsel—Securities Regulation, Investment                 from the Central Registration Depository (‘‘CRD’’),
                                                  Company Institute, dated August 3, 2015 (‘‘ICI
                                                                                                                                                                   Web pages that its members maintain.22
                                                                                                            the securities industry online registration and
                                                  Letter’’); Elissa Germaine, Supervising Attorney and      licensing database.                                      13 See PIRC Letter at 1; NASAA Letter at 1–2; and
                                                  Jill Gross, Director, Pace Investor Rights Clinic, Pace      7 See Neuman Letter; Gaslowitz Letter; ICI Letter
                                                  Law School, dated August 3, 2015 (‘‘PIRC Letter’’);                                                              PIABA Letter at 1. But see, e.g., FSI Letter at 3
                                                                                                            at 1 and 3; SIFMA Letter at 1; PIRC Letter at 1;
                                                  Melissa MacGregor, Managing Director and                                                                         (supporting the exclusion of deep links).
                                                                                                            NASAA Letter at 1; FSI Letter at 1; and PIABA
                                                  Associate General Counsel, Securities Industry and                                                                 14 See FINRA Letter at 2.
                                                                                                            Letter at 1.
                                                  Financial Markets Association, dated August 3,
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                                                                                                                                     15 See id.
                                                                                                               8 See Neuman Letter and PIRC Letter at 1–2. See
                                                  2015 (‘‘SIFMA Letter’’); Joseph C. Peiffer, President,                                                             16 See Neuman Letter; PIRC Letter at 2; and
                                                  Public Investors Arbitration Bar Association, dated       also NASAA Letter at 2.
                                                                                                               9 See FINRA Letter at 3.                            PIABA Letter at 2.
                                                  August 3, 2015 (‘‘PIABA Letter’’); and Sutherland                                                                  17 See FINRA Letter at 3–4.
                                                                                                               10 See PIRC Letter at 1–2; NASAA Letter at 2; and
                                                  Asbill & Brennan LLP on behalf of the Committee                                                                    18 See SIFMA Letter at 3 and FSI Letter at 4.
                                                  of Annuity Insurers, dated August 3, 2015 (‘‘CAI          PIABA Letter at 1–2. But see, e.g., SIFMA Letter at
                                                                                                                                                                     19 See SIFMA Letter at 3.
                                                  Letter’’).                                                2 and FSI Letter at 1 (both supporting the exclusion
                                                     5 See letter from Jeanette Wingler, Assistant          of third-party Web sites).                               20 See CAI Letter at 2–3.
                                                                                                               11 See FINRA Letter at 3.                             21 See SIFMA Letter at 3.
                                                  General Counsel, FINRA, dated September 21, 2015
                                                  (‘‘FINRA Letter’’).                                          12 See id.                                            22 See FINRA Letter at 6.




                                             VerDate Sep<11>2014    17:19 Oct 14, 2015   Jkt 238001   PO 00000   Frm 00126   Fmt 4703   Sfmt 4703   E:\FR\FM\15OCN1.SGM    15OCN1


                                                  62138                        Federal Register / Vol. 80, No. 199 / Thursday, October 15, 2015 / Notices

                                                  FINRA states, however, that it generally                 homepage,30 as well as clarification that               and Web pages on a branch office’s Web
                                                  does not believe that including the                      the term ‘‘initial Web page that the                    site.37
                                                  reference and hyperlink in a footer                      member intends to be viewed by retail                      One commenter requests guidance
                                                  would satisfy the ‘‘readily apparent’’                   investors’’ applies only to the main or                 regarding the application of the
                                                  standard.23 In addition, FINRA notes                     primary homepage of a member firm,                      proposed rule to third-party Web sites
                                                  that members have flexibility as to the                  and not to any ‘‘micro-sites’’ or other                 that contain professional profiles of
                                                  location of the BrokerCheck reference                    sites maintained by the member firm.31                  financial advisors that engage in a
                                                  and hyperlink on Web sites that are                      With respect to multi-faceted financial                 networking relationship with these third
                                                  optimized for mobile devices, so long as                 institutions, FINRA states that the                     parties, such as Web sites owned and
                                                  they are readily apparent.24 Moreover,                   proposed rule would apply to the                        operated by credit unions and other
                                                  FINRA states that it anticipates that the                affiliated broker-dealer’s main Web page                non-FINRA members.38 In response,
                                                  readily apparent reference to                            but not to the enterprise-level                         FINRA notes that the proposed rule
                                                  BrokerCheck would be brief.25                            homepage.32 With respect to micro-                      does not require hyperlinks and
                                                     One commenter seeks confirmation                      sites, FINRA states that if a micro-site                references to BrokerCheck on third-
                                                  that, for firms that choose to provide the               acts solely as a conduit to the member’s                party Web sites and, therefore, the
                                                  BrokerCheck link through an icon or                      main Web site that includes a readily                   proposed rule would not apply to third
                                                                                                           apparent reference and hyperlink to                     party Web sites that contain the
                                                  button similar to that used by FINRA,
                                                                                                           BrokerCheck, then FINRA generally                       professional profiles of registered
                                                  such use would be a permissible use of
                                                                                                           would not require a separate hyperlink                  representatives who engage in
                                                  any trademark or related intellectual
                                                                                                           and reference to BrokerCheck on the                     networking or similar relationships with
                                                  property owned by FINRA.26 In
                                                                                                           micro-site. Otherwise, the proposed rule                the third party.39
                                                  response, FINRA states that it
                                                                                                           would require a separate hyperlink and                     One commenter requests that FINRA
                                                  anticipates making BrokerCheck-related
                                                                                                           reference to BrokerCheck on the initial                 promulgate a Regulatory Notice to
                                                  icons or similar resources available to
                                                                                                           Web page of the micro-site that the                     provide interpretive guidance or
                                                  members as one option for complying
                                                                                                           member intends to be viewed by retail                   responses to frequently asked questions,
                                                  with the proposed rule, but use of any
                                                                                                           investors.33                                            accompanied by a succinct reiteration of
                                                  such icons or similar resources by                          One commenter seeks additional
                                                  members would be subject to FINRA’s                                                                              what information is and is not disclosed
                                                                                                           guidance on the treatment of Web pages                  through BrokerCheck.40 In response,
                                                  terms and conditions for use.27                          of registered persons and/or branch                     FINRA states that its Web site provides
                                                     One commenter seeks clarification                     offices under the proposal.34 In                        readily available information regarding
                                                  regarding the application of the                         response, FINRA states that, if a                       the information disclosed through
                                                  proposed rule to Web sites maintained                    separate retail Web site has been                       BrokerCheck.41 This commenter also
                                                  by independent contractor registered                     established for a branch office or branch               requests a limited safe harbor for links
                                                  representatives.28 In its response letter,               office personnel, then such a Web site                  to BrokerCheck that are broken as a
                                                  FINRA states that it expects member                      would be treated as a separate Web site                 result of script or programming issues
                                                  firms to supervise and review for                        of the member and would require a                       that would permit a reasonable amount
                                                  compliance Web sites operated by a                       separate hyperlink and reference to                     of time to respond to any link
                                                  registered representative that promote                   BrokerCheck.35 On the other hand, if                    maintenance issues.42 FINRA
                                                  the business of the member and, that for                 only a sub-page of the member’s Web                     acknowledges that links occasionally
                                                  purposes of Rule 2210, views such Web                    site was established for the branch office              may fail, but does not believe that the
                                                  sites to be Web sites of the member                      or branch office personnel, then such a                 requested relief is necessary or
                                                  firm.29                                                  Web page would not be treated as a                      warranted at this time.43 Rather, FINRA
                                                     One commenter seeks confirmation                      separate Web site of the member.36                      would consider all of the facts and
                                                  that, for multi-faceted financial                        Moreover, FINRA confirms that                           circumstances surrounding any such
                                                  institutions, the link to BrokerCheck                    hyperlinks and references to                            failures.44
                                                  should be placed on the homepage of                      BrokerCheck would be required for all                      One commenter requests a 12-month
                                                  the broker-dealer member firm as                         Web pages where a registered person’s                   implementation period for the
                                                  opposed to the enterprise-level                          profile information appears, including                  proposal.45 In its response letter, FINRA
                                                                                                           Web pages on the member’s Web site                      recognizes that members would be
                                                     23 See id. FINRA states that members should
                                                                                                              30 See also CAI Letter at 2 (requesting
                                                                                                                                                                   required to identify the Web pages that
                                                  adopt the perspective of a reasonable retail investor
                                                                                                           confirmation that, where a broker-dealer does not       would need to be updated, determine
                                                  when making a determination regarding the                                                                        where to place the references and
                                                                                                           maintain its own independent Web site (as is often
                                                  reference and hyperlink. FINRA states that some of
                                                  the factors that members should consider include
                                                                                                           the case with respect to insurance-affiliated broker-   hyperlinks within the Web pages, and
                                                                                                           dealers), the BrokerCheck link would not be             test and deploy the updated Web site.
                                                  placement, font size, and font color. See id. at 6–      required on the broker-dealer affiliate’s main Web
                                                  7.                                                       page, but rather on the first Web page in which the     FINRA stated that it will consider the
                                                     24 See id. at 7.
                                                                                                           broker-dealer is identified).                           need for system and operational changes
                                                     25 See id. at 6.                                         31 See SIFMA Letter at 4.
                                                     26 See SIFMA Letter at 3.                                32 See FINRA Letter at 4.                              37 See  id. at 6.
                                                     27 See FINRA Letter at 7.                                33 See id. at 5.                                       38 See  FSI Letter at 4. See also SIFMA Letter at
                                                     28 See SIFMA Letter at 3–4. See also FSI Letter          34 See CAI Letter at 2 (noting that including the
                                                                                                                                                                   4 (seeking clarification regarding the application of
                                                  at 3–4 (asking whether the client-facing Web site of     BrokerCheck link on the initial page of the branch      the proposed rule to Web sites of non-member firms
                                                  a financial advisor engaged in an independent            Web site would be helpful to investors; however,
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                                                                                                                                   who are parties to a networking or other similar
                                                  contractor relationship with its broker-dealer would     the current proposal is unclear on how to treat         arrangement with a member firm).
                                                  be considered a ‘‘member Web site’’ or a third-party     additional pages of a branch office Web site and,          39 See FINRA Letter at 5.
                                                  Web site under the proposal).                            in certain circumstances, requiring a BrokerCheck          40 See SIFMA Letter at 2–3.
                                                     29 See FINRA Letter at 4. See also letter to Gordon   link on all possible Web pages where a branch
                                                                                                                                                                      41 See FINRA Letter at 4.
                                                  S. Macklin, President, National Association of           office registered person’s profile information
                                                                                                                                                                      42 See SIFMA Letter at 4.
                                                  Securities Dealers, Inc. from Douglas Scarff,            appears could result in redundant and ineffective
                                                                                                           disclosure).                                               43 See FINRA Letter at 7.
                                                  Director, Division of Market Regulation, dated June
                                                                                                              35 See FINRA Letter at 5.                               44 See id.
                                                  18, 1982, regarding the status of ‘‘independent
                                                  contractors.’’                                              36 See id. at 5–6.                                      45 See FSI Letter at 4.




                                             VerDate Sep<11>2014   17:19 Oct 14, 2015   Jkt 238001   PO 00000   Frm 00127   Fmt 4703   Sfmt 4703   E:\FR\FM\15OCN1.SGM        15OCN1


                                                                               Federal Register / Vol. 80, No. 199 / Thursday, October 15, 2015 / Notices                                                     62139

                                                  in establishing the effective date for the                 For the Commission, by the Division of              II. Self-Regulatory Organization’s
                                                  proposed rule change.46                                  Trading and Markets, pursuant to delegated            Statement of the Purpose of, and
                                                                                                           authority.51                                          Statutory Basis for, the Proposed Rule
                                                  IV. Discussion and Commission                            Robert W. Errett,                                     Change
                                                  Findings                                                 Deputy Secretary.                                        In its filing with the Commission, the
                                                     After careful review of the proposed                  [FR Doc. 2015–26157 Filed 10–14–15; 8:45 am]          Exchange included statements
                                                  rule change, the comment letters, and                    BILLING CODE 8011–01–P                                concerning the purpose of and basis for
                                                  FINRA’s response to the comments, the                                                                          the proposed rule change and discussed
                                                  Commission finds that the proposed                                                                             any comments it received on the
                                                  rule change is consistent with the                       SECURITIES AND EXCHANGE                               proposed rule change. The text of these
                                                  requirements of the Act and the rules                    COMMISSION                                            statements may be examined at the
                                                  and regulations thereunder that are                                                                            places specified in Item IV below. The
                                                                                                           [Release No. 34–76107; File No. SR–CBOE–              Exchange has prepared summaries, set
                                                  applicable to a national securities
                                                                                                           2015–084]                                             forth in sections A, B, and C below, of
                                                  association.47 Specifically, the
                                                                                                                                                                 the most significant aspects of such
                                                  Commission finds that the proposed                       Self-Regulatory Organizations;                        statements.
                                                  rule change is consistent with Section                   Chicago Board Options Exchange,
                                                  15A(b)(6) of the Act,48 which requires,                                                                        A. Self-Regulatory Organization’s
                                                                                                           Incorporated; Notice of Filing and
                                                  among other things, that FINRA rules be                                                                        Statement of the Purpose of, and
                                                                                                           Immediate Effectiveness of a Proposed                 Statutory Basis for, the Proposed Rule
                                                  designed to prevent fraudulent and                       Rule Change Relating to Delivery of
                                                  manipulative acts and practices, to                                                                            Change
                                                                                                           the Regulatory Element of the
                                                  promote just and equitable principles of                 Exchange’s Continuing Education                       1. Purpose
                                                  trade, and, in general, to protect                       Program                                                  The CE requirements under Rule 9.3A
                                                  investors and the public interest. The                                                                         consist of a Regulatory Element 5 and a
                                                  proposed rule change, by requiring a                     October 8, 2015.
                                                                                                                                                                 Firm Element.6 The Regulatory Element
                                                  hyperlink to BrokerCheck on members’                        Pursuant to Section 19(b)(1) of the                applies to all registered persons 7 and
                                                  Web sites is designed to increase                        Securities Exchange Act of 1934 (the                  consists of periodic computer-based
                                                  investors’ awareness and use of                          ‘‘Act’’),1 and Rule 19b–4 thereunder,2                training on regulatory, compliance,
                                                  BrokerCheck. BrokerCheck is an                           notice is hereby given that on                        ethical, and supervisory subjects and
                                                  important tool for investors to use to                   September 30, 2015, Chicago Board                     sales practice standards, which must be
                                                  help them make informed choices about                    Options Exchange, Incorporated (the                   completed within prescribed
                                                  the individuals and firms with which                     ‘‘Exchange’’ or ‘‘CBOE’’) filed with the              timeframes.8 In addition, a registered
                                                  they conduct business.49 The                             Securities and Exchange Commission                    person is required to retake the
                                                  Commission believes that the                             (the ‘‘Commission’’) the proposed rule                Regulatory Element in the event that
                                                  requirement for the hyperlink to                         change as described in Items I, II, and               such person: (i) Becomes subject to any
                                                  BrokerCheck to be readily apparent                       III below, which Items have been                      statutory disqualification as defined in
                                                  should make it easy for investors to find                prepared by the Exchange. The                         Section 3(a)(39) of the Securities
                                                  and use BrokerCheck. The Commission                      Exchange filed the proposal as a ‘‘non-               Exchange Act of 1934 (the ‘‘Act’’); (ii)
                                                  appreciates FINRA’s continuing efforts                   controversial’’ proposed rule change                  becomes subject to suspension or to the
                                                                                                           pursuant to Section 19(b)(3)(A)(iii) of               imposition of a fine of $5,000 or more
                                                  to enhance BrokerCheck and encourages
                                                                                                           the Act 3 and Rule 19b–4(f)(6)                        for violation of any provision of any
                                                  FINRA to continue improving it and to
                                                                                                           thereunder.4 The Commission is                        securities law or regulation, or any
                                                  consider the suggestions made by                                                                               agreement with or rule or standard of
                                                                                                           publishing this notice to solicit
                                                  commenters that could result in                          comments on the proposed rule change                  conduct of any securities governmental
                                                  increased use of BrokerCheck by the                      from interested persons.                              agency, securities self-regulatory
                                                  investing public.                                                                                              organization, or as imposed by any such
                                                                                                           I. Self-Regulatory Organization’s                     regulatory or self-regulatory
                                                  V. Conclusion                                            Statement of the Terms of Substance of                organization in connection with a
                                                    It is therefore ordered, pursuant to                   the Proposed Rule Change                              disciplinary proceeding; or (iii) is
                                                  Section 19(b)(2) of the Act,50 that the                    The Exchange proposes to amend                        5 See  Rule 9.3A(a) (Regulatory Element).
                                                  proposed rule change (SR–FINRA–                          Rule 9.3A (Continuing Education for                     6 See  Rule 9.3A(c) (Firm Element).
                                                  2015–022) be, and hereby is, approved.                   Registered Persons) to provide for Web-                  7 For purposes of the Regulatory Element, a
                                                                                                           based delivery of the Regulatory                      ‘‘registered person’’ means a Trading Permit Holder
                                                    46 See  FINRA Letter at 7.                             Element of the Exchange’s continuing                  (‘‘TPH’’), associated person, and/or Representative
                                                    47 In approving this proposed rule change, the         education (‘‘CE’’) program. The text of               approved by and registered with the Exchange. See
                                                                                                                                                                 Interpretation and Policy .01 to Rule 9.3A.
                                                  Commission has considered the proposed rule’s            the proposed rule change is available on                 8 Pursuant to Rule 9.3A(a), each registered person
                                                  impact on efficiency, competition, and capital           the Exchange’s Web site (http://                      shall complete the Regulatory Element of the
                                                  formation. See 15 U.S.C. 78c(f).                         www.cboe.com/AboutCBOE/                               continuing education program beginning with the
                                                    48 15 U.S.C. 78o–3(b)(6).
                                                                                                           CBOELegalRegulatoryHome.aspx), at                     occurrence of their second registration anniversary
                                                    49 The Commission encourages investors to                                                                    date and every three years thereafter, or as
                                                                                                           the Exchange’s Office of the Secretary,
                                                                                                                                                                 otherwise prescribed by the Exchange. On each
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                  utilize all sources of information, including the
                                                  databases of state regulators, as well as legal search
                                                                                                           and at the Commission’s Public                        occasion, the Regulatory Element must be
                                                  engines and records searches to conduct a thorough       Reference Room.                                       completed within one hundred twenty days after
                                                  search of any associated person or firm with which                                                             the person’s registration anniversary date. A
                                                                                                                                                                 person’s initial registration date, also known as the
                                                  they are considering doing business. See also              51 17 CFR 200.30–3(a)(12).
                                                                                                                                                                 ‘‘base date’’, shall establish the cycle of anniversary
                                                  Securities Exchange Act Release No. 62476 (July 8,         1 15 U.S.C. 78s(b)(1).                              dates for purposes of the Rule. The content of the
                                                  2010), 75 FR 41254 (July 15, 2010) (SR–FINRA–              2 17 CFR 240.19b–4.
                                                                                                                                                                 Regulatory Element of the program shall be
                                                  2010–012).                                                 3 15 U.S.C. 78s(b)(3)(A)(iii).
                                                                                                                                                                 determined by the Exchange for each registration
                                                    50 15 U.S.C. 78s(b)(2).                                  4 17 CFR 240.19b–4(f)(6).                           category of persons subject to the Rule.



                                             VerDate Sep<11>2014   17:19 Oct 14, 2015   Jkt 238001   PO 00000   Frm 00128    Fmt 4703   Sfmt 4703   E:\FR\FM\15OCN1.SGM    15OCN1



Document Created: 2018-02-27 08:52:12
Document Modified: 2018-02-27 08:52:12
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 62137 

2025 Federal Register | Disclaimer | Privacy Policy
USC | CFR | eCFR