81_FR_1356 81 FR 1349 - Guides for the Jewelry, Precious Metals, and Pewter Industries

81 FR 1349 - Guides for the Jewelry, Precious Metals, and Pewter Industries

FEDERAL TRADE COMMISSION

Federal Register Volume 81, Issue 7 (January 12, 2016)

Page Range1349-1359
FR Document2016-00107

The Federal Trade Commission (``FTC'' or ``Commission'') proposes revisions to its Guides for the Jewelry, Precious Metals, and Pewter Industries (``Jewelry Guides'' or ``Guides''). The proposed revisions aim to respond to changes in the marketplace and help marketers avoid deceptive and unfair practices. This document summarizes the Commission's proposed revisions to the Guides and includes the proposed revised Guides.

Federal Register, Volume 81 Issue 7 (Tuesday, January 12, 2016)
[Federal Register Volume 81, Number 7 (Tuesday, January 12, 2016)]
[Proposed Rules]
[Pages 1349-1359]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-00107]


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FEDERAL TRADE COMMISSION

16 CFR Part 23


Guides for the Jewelry, Precious Metals, and Pewter Industries

AGENCY: Federal Trade Commission.

ACTION: Request for public comments on proposed amendments.

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SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') 
proposes revisions to its Guides for the Jewelry, Precious Metals, and 
Pewter Industries (``Jewelry Guides'' or ``Guides''). The proposed 
revisions aim to respond to changes in the marketplace and help 
marketers avoid deceptive and unfair practices. This document 
summarizes the Commission's proposed revisions to the Guides and 
includes the proposed revised Guides.

DATES: Comments must be received on or before April 4, 2016.

ADDRESSES: Readers can find the Commission's complete analysis in the 
Statement of Basis and Purpose (``Statement'') on the FTC's Web site at 
https://www.ftc.gov/public-statements/2015/12/statement-basis-purpose-proposed-revisions-jewelry-guides. The Commission seeks comments on 
these proposed revisions and other issues raised in this document. 
Interested parties may file a comment online or on paper, by following 
the instructions in the Request for Comment part of the SUPPLEMENTARY 
INFORMATION section below. Write ``Jewelry Guides, 16 CFR part 23, 
Project No. G711001'' on your comment, and file your comment online at 
https://ftcpublic.commentworks.com/ftc/jewelryguidesreview, by 
following the instructions on the web-based form. If you prefer to file 
your comment on paper, mail your comment to the following address: 
Federal Trade Commission, Office of the Secretary, 600 Pennsylvania 
Avenue NW., Suite CC-5610 (Annex O), Washington, DC 20580, or deliver 
your comment to the following address: Federal Trade Commission, Office 
of the Secretary, Constitution Center, 400 7th Street SW., 5th Floor, 
Suite 5610 (Annex O), Washington, DC 20024.

FOR FURTHER INFORMATION CONTACT: Reenah L. Kim, Attorney, (202) 326-
2272, Division of Enforcement, Bureau of Consumer Protection, Federal 
Trade Commission, 600 Pennsylvania Avenue NW., Washington, DC 20580.

SUPPLEMENTARY INFORMATION: In July 2012, the Commission published a 
Federal Register notice initiating a comprehensive regulatory review of 
the Jewelry Guides.\1\ As part of this review,

[[Page 1350]]

the Commission has reviewed the public comments it received in response 
to the notice, as well as the transcript of a public roundtable it 
conducted to obtain additional input.\2\ During the review, the 
Commission received information regarding technological developments 
and related changes in industry standards and practices and consumer 
perceptions that affected certain provisions of the Guides.
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    \1\ 77 FR 39201 (July 2, 2012). The Commission issues industry 
guides to help the industry conform with legal requirements. 16 CFR 
part 17. Industry guides are administrative interpretations of the 
law; they do not have the force of law and are not independently 
enforceable. Failure to follow industry guides may result, however, 
in enforcement action under the FTC Act, 15 U.S.C. 45. In any such 
action, the Commission must prove that the act or practice at issue 
is unfair or deceptive in violation of Section 5 of the FTC Act.
    \2\ As explained in more detail in the Statement of Basis and 
Purpose, the Commission completed its last comprehensive review of 
the Jewelry Guides in 1996 (61 FR 27178 (May 30, 1996)), and has 
modified the Guides four times since, most recently in 2010. 75 FR 
81443 (Dec. 28, 2010) (providing guidance on how to mark and 
describe non-deceptively certain platinum alloys).
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    Under Section 5 of the FTC Act,\3\ an act or practice is deceptive 
if it involves a material statement or omission that would mislead a 
consumer acting reasonably under the circumstances.\4\ Therefore, to 
prevent deceptive acts and practices pursuant to Section 5, the 
Commission's guidance should be based on how consumers reasonably 
interpret claims. The Commission has tried to use available consumer 
perception evidence whenever possible to develop its guidance. Because 
marketers have relied on these Guides for decades and have made 
significant expenditures based on this guidance, the Commission 
proposes revising existing provisions only when there is a firm record 
supporting revision. Additionally, the Commission proposes new guidance 
only when supported by solid evidence of deception to avoid chilling 
the use of truthful terms that may be useful to consumers.
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    \3\ 15 U.S.C. 45.
    \4\ FTC Policy Statement on Deception, appended to Cliffdale 
Assoc., Inc., 103 FTC 110 (1984); see also FTC v. Verity Int'l Ltd., 
443 F.3d 48, 63 (2d Cir. 2006); FTC v. Pantron I Corp., 33 F.3d 
1088, 1095 (9th Cir. 1994).
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    Based on this framework, the Commission now proposes several 
amendments to the Guides. Specifically, the Commission proposes 
revisions in the following areas: (I) Surface application of precious 
metals; (II) products containing more than one precious metal; (III) 
alloys with precious metals in amounts below minimum thresholds; (IV) 
lead-glass-filled stones; (V) varietals; (VI) ``cultured'' diamonds; 
(VII) use of the term ``gem''; and (VIII) treatments to pearl products.

I. Surface Application of Precious Metals

    The Commission proposes three revisions to its guidance on precious 
metal surface applications. First, based on the comments, to address 
the deceptive use of precious metal terms for silver and platinum 
products that are not composed throughout of the advertised metal, the 
Commission proposes to advise marketers against using silver or 
platinum terms to describe all, or part of, a coated product unless 
they adequately qualify the term to indicate the product has only a 
surface layer of the advertised precious metal.\5\
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    \5\ Proposed Section 23.5(b)(3) (silver) and Section 23.6(b)(1) 
(platinum).
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    Second, based on new durability testing, the Commission proposes to 
update the safe harbors for surface applications of gold.\6\ 
Specifically, this testing shows that the durability marketers intend 
to convey can be assured only at thicknesses higher than those 
specified in the current Guides. Additionally, this testing 
demonstrates that, for electrolytic applications, durability is assured 
only when marketers use gold or gold alloy of at least 22 karat 
fineness, rather than the 10 karat fineness currently provided. The 
Commission seeks evidence about consumer expectations regarding the 
durability of products with a surface application of precious metals as 
compared to products composed throughout of precious metals. As 
discussed in the Statement, the Commission does not propose guidance 
for new terms to describe surface applications of silver and platinum 
group metals not addressed in the Guides, nor does it propose guidance 
for new surface-application terms, such as ``clad'' and ``bonded,'' to 
describe gold and other surface applications. The Commission lacks 
sufficient evidence on which to base such guidance.
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    \6\ Proposed Section 23.3(c). In various places, the current 
Guides' safe harbors refer both to ``reasonable durability,'' which 
is not defined, and ``substantial thickness,'' which is defined to 
mean that ``all areas of the plating are of such thickness as to 
assure a durable coverage of the base metal to which it has been 
affixed.'' See, e.g., Section 23.4(c)(2), fn 3 (mechanical plating 
of gold or gold alloy) and 23.6(d) (silver). To clarify that 
reasonable durability is based on consumer expectation, the 
Commission proposes defining ``reasonable durability'' as ``all 
areas of the plating are of such thickness as to assure coverage 
that reasonable consumers would expect from the surface 
application.'' See, e.g., proposed Section 23.3(b)(4), fn 2. This 
proposed definition incorporates, and therefore replaces, the 
guidance regarding ``substantial thickness'' where it appears in the 
gold and silver sections.
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    Third, based on consumer perception evidence, the Commission 
proposes a new section advising marketers to disclose rhodium surface 
applications on products marked or described as precious metal, such as 
rhodium plated items marketed as ``white gold'' or silver.'' \7\
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    \7\ Proposed Section 23.7.
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II. Products Containing More Than One Precious Metal

    Consistent with consumer perception evidence, the Commission 
proposes adding a new section that states it is unfair or deceptive to 
misrepresent the relative quantity of each precious metal in a product 
that contains more than one precious metal.\8\ The proposed guidance 
advises marketers generally to list precious metals in the order of 
their relative weight from greatest to least (i.e., leading with the 
predominant metal). However, it includes examples illustrating that, in 
some contexts, consumers likely understand that a product contains a 
greater amount of one metal, even though another metal is listed first 
(e.g., ``14k gold-accented silver''). It also provides examples of 
marking and descriptions of terms that may be misleading (e.g., use of 
the term ``Platinum + Silver'' to describe a product that contains more 
silver than platinum by weight).
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    \8\ Proposed Section 23.8.
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III. Alloys With Precious Metals in Amounts Below Minimum Thresholds

    The Commission proposes to revise the Guides to address gold and 
silver products containing precious metal in amounts below the levels 
currently specified in the Guides. The current Guides advise marketers 
to avoid using the terms ``gold,'' ``silver,'' or ``platinum,'' or 
their abbreviations, to describe or mark a product unless it contains 
the precious metal in an amount that meets or exceeds the levels 
specified in Section 23.4 (gold), 23.6 (silver), and 23.7 (platinum 
group metals). The Commission proposes adding new guidance to the gold 
and silver sections regarding marketers who have competent and reliable 
scientific evidence that below-threshold products have materially 
similar properties (e.g., corrosion- and tarnish-resistance) to at- or 
above-threshold products. This proposed guidance advises that these 
marketers may non-deceptively reference these precious metals without 
additional disclosures other than purity.\9\ Further, the proposed 
guidance advises marketers selling below-threshold gold and silver 
alloys that materially differ from at- or above-

[[Page 1351]]

threshold products (e.g., 8 karat gold items that tarnish) that they 
may non-deceptively reference these metals if they disclose that the 
product may not have the same attributes or properties as jewelry made 
with the same precious metal at or above the threshold.\10\ Finally, 
the notes advise marketers to accurately disclose the purity of the 
metal.\11\ These changes should enable marketers to provide truthful 
information about precious metal content while dispelling the 
impression that a product will perform as well as one made with that 
precious metal in amounts at or above the threshold. For reasons 
described in the Statement, the Commission does not propose a 
corresponding note for platinum alloys containing less than 500 parts 
per thousand platinum.
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    \9\ Proposed Note to Section 23.3(b)(9) (gold); proposed Note to 
Section 23.5(1) and (2) (silver).
    \10\ Id.
    \11\ Id.
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IV. Lead-Glass-Filled Stones

    The Commission proposes adding a new note to the section on 
``Misuse of the words `ruby,' `sapphire,' etc.'' \12\ Based on consumer 
perception evidence, this proposed note states it would be unfair or 
deceptive to describe products filled with a substantial quantity of 
lead glass: With the unqualified word ``ruby'' or name of any other 
precious or semi-precious stone; as a ``treated ruby'' or other 
``treated'' precious or semi-precious stone; as a ``laboratory-grown,'' 
``laboratory-created,'' ``[manufacturer name]-created,'' or 
``synthetic'' ruby or other natural stone; or as a ``composite ruby,'' 
``manufactured ruby,'' ``hybrid ruby,'' or other precious or semi-
precious stone without qualification. The Commission also proposes some 
examples of terms marketers could use to describe these products non-
deceptively (e.g., use of the term ``lead-glass-filled ruby'' to 
describe a product made with ruby that is infused with lead glass).\13\
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    \12\ Proposed Note to Section 23.25.
    \13\ Id.
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V. Varietals

    The Commission proposes adding a new section that states it is 
unfair or deceptive to mark or describe a product with an incorrect 
varietal name.\14\ Varietal names describe a division of gem species or 
genus based on color, type of optical phenomenon, or other 
distinguishing characteristic of appearance (e.g., crystal structure). 
Based on consumer perception evidence, this proposed section provides 
two examples of markings or descriptions that may be misleading: (1) 
Use of the term ``yellow emerald'' to describe a golden beryl or 
heliodor, and (2) the use of the term ``green amethyst'' to describe 
prasiolite.
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    \14\ Proposed Section 23.27.
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VI. ``Cultured'' Diamonds

    Based on consumer perception evidence, the Commission proposes 
adding a new diamond example that states it is not unfair or deceptive 
to use the term ``cultured'' to describe laboratory-created diamonds if 
the term is immediately accompanied by ``laboratory-created,'' 
``laboratory-grown,'' ``[manufacturer name]-created,'' ``synthetic,'' 
or by another word or phrase of like meaning.\15\
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    \15\ Proposed Section 23.12(c)(3).
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VII. Misuse of the Word ``Gem''

    Based on comments noting that the guidance on the term ``gem'' is 
circular and subjective, the Commission proposes eliminating Section 
23.25 (``Misuse of the word `gem' ''). In its place, the Commission 
proposes adding the term ``gem'' to Section 23.23 \16\ (Misuse of the 
words ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz, ``stone,'' 
``birthstone,'' ``gemstone,'' etc.). The Commission also proposes 
eliminating Section 23.20(j) (misuse of the word ``gem'' as to pearls). 
As discussed in the Statement, the Commission does not propose further 
guidance for the term ``gem'' with regard to pearls.
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    \16\ Renumbered as Section 23.25 in the proposed Guides.
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VIII. Treatments to Pearl Products

    Based on comments, the Commission proposes a new section addressing 
disclosures of treatments to pearls and cultured pearls. This section 
advises marketers to disclose treatments to such products if the 
treatment: (a) Is not permanent; (b) creates special care requirements 
or (c) has a significant effect on the product's value.\17\ The 
guidance largely tracks the current guidance regarding gemstone 
treatments.\18\
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    \17\ Proposed Section 23.23.
    \18\ 16 CFR 23.22 (now renumbered as proposed Section 23.24).
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IX. Conclusion

    For further analysis of comments and the proposed revised guidance, 
please see the Statement of Basis and Purpose on the FTC's Web site, 
available at https://www.ftc.gov/public-statements/2015/12/statement-basis-purpose-proposed-revisions-jewelry-guides.

List of Subjects in 16 CFR Part 23

    Advertising, Jewelry, Labeling, Pewter, Precious metals, and Trade 
practices.
    For the reasons set forth in the preamble, and in the Statement of 
Basis and Purpose on the FTC's Web site, available at https://www.ftc.gov/public-statements/2015/12/statement-basis-purpose-proposed-revisions-jewelry-guides, the Commission proposes to revise 16 CFR part 
23, as set forth below:

PART 23--GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER 
INDUSTRIES

Sec.
23.0 Scope and application.
23.1 Deception (general).
23.2 Misuse of the terms ``hand-made,'' ``hand-polished,'' etc.
23.3 Misrepresentation as to gold content.
23.4 Misuse of the word ``vermeil.''
23.5 Misrepresentation as to silver content.
23.6 Misuse of the words ``platinum,'' ``iridium,'' ``palladium,'' 
``ruthenium,'' ``rhodium,'' and ``osmium.''
23.7 Disclosure of surface-layer application of rhodium.
23.8 Misrepresentation as to products containing more than one 
precious metal.
23.9 Misrepresentation as to content of pewter.
23.10 Additional guidance for the use of quality marks.
23.11 Misuse of ``corrosion proof,'' ``non-corrosive,'' ``corrosion 
resistant,'' ``rust proof,'' ``rust resistant,'' etc.
23.12 Definition and misuse of the word ``diamond.''
23.13 Misuse of the words ``flawless,'' ``perfect,'' etc.
23.14 Disclosure of treatments to diamonds.
23.15 Misuse of the term ``blue white.''
23.16 Misuse of the term ``properly cut,'' etc.
23.17 Misuse of the words ``brilliant'' and ``full cut.''
23.18 Misrepresentation of weight and ``total weight.''
23.19 Definitions of various pearls.
23.20 Misuse of the word ``pearl.''
23.21 Misuse of terms such as ``cultured pearl,'' ``seed pearl,'' 
``Oriental pearl,'' ``natura,'' ``kultured,'' ``real,'' 
``synthetic,'' and regional designations.
23.22 Misrepresentation as to cultured pearls.
23.23 Disclosure of treatments to pearls and cultured pearls.
23.24 Disclosure of treatment to gemstones.
23.25 Misuse of the words ``ruby,'' ``sapphire,'' ``emerald,'' 
``topaz,'' ``stone,'' ``birthstone,'' ``gem,'' ``gemstone,'' etc.
23.26 Misuse of the words ``real,'' ``genuine,'' ``natural,'' 
``precious,'' etc.
23.27 Misrepresentation as to varietal name.
23.28 Misuse of the words ``flawless,'' ``perfect,'' etc.
Appendix To Part 23--Exemptions Recognized in the Assay for Quality 
of Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, 
and Platinum Industry Products


    Authority: 15 U.S.C. 45, 46.

[[Page 1352]]

Sec.  23.0  Scope and application.

    (a) These guides apply to jewelry industry products, which include, 
but are not limited to, the following: Gemstones and their laboratory-
created and imitation substitutes; natural and cultured pearls and 
their imitations; and metallic watchbands not permanently attached to 
watches. These guides also apply to articles, including optical frames, 
pens and pencils, flatware, and hollowware, fabricated from precious 
metals (gold, silver and platinum group metals), precious metal alloys, 
and their imitations. These guides also apply to all articles made from 
pewter. For the purposes of these guides, all articles covered by these 
guides are defined as ``industry products.''
    (b) These guides apply to persons, partnerships, or corporations, 
at every level of the trade (including but not limited to 
manufacturers, suppliers, and retailers) engaged in the business of 
offering for sale, selling, or distributing industry products.

    Note to paragraph (b): To prevent consumer deception, persons, 
partnerships, or corporations in the business of appraising, 
identifying, or grading industry products should utilize the 
terminology and standards set forth in the guides.

    (c) These guides apply to claims and representations about industry 
products included in labeling, advertising, promotional materials, and 
all other forms of marketing, whether asserted directly or by 
implication, through words, symbols, emblems, logos, illustrations, 
depictions, product brand names, or through any other means.
    (d) These guides set forth the Federal Trade Commission's current 
thinking about claims for jewelry and other articles made from precious 
metals and pewter. The guides help marketers and other industry members 
avoid making claims that are unfair or deceptive under Section 5 of the 
FTC Act, 15 U.S.C. 45. They do not confer any rights on any person and 
do not operate to bind the FTC or the public. The Commission, however, 
may take action under the FTC Act if a marketer or other industry 
member makes a claim inconsistent with the guides. In any such 
enforcement action, the Commission must prove that the challenged act 
or practice is unfair or deceptive in violation of Section 5 of the FTC 
Act.
    (e) The guides consist of general principles, specific guidance on 
the use of particular claims for industry products, and examples. 
Claims may raise issues that are addressed by more than one example and 
in more than one section of the guides. The examples provide the 
Commission's views on how reasonable consumers likely interpret certain 
claims. Industry members may use an alternative approach if the 
approach satisfies the requirements of Section 5 of the FTC Act. 
Whether a particular claim is deceptive will depend on the net 
impression of the advertisement, label, or other promotional material 
at issue. In addition, although many examples present specific claims 
and options for qualifying claims, the examples do not illustrate all 
permissible claims or qualifications under Section 5 of the FTC Act.


Sec.  23.1  Deception (general).

    It is unfair or deceptive to misrepresent the type, kind, grade, 
quality, quantity, metallic content, size, weight, cut, color, 
character, treatment, substance, durability, serviceability, origin, 
price, value, preparation, production, manufacture, distribution, or 
any other material aspect of an industry product.

    Note 1 to Sec.  23.1: If, in the sale or offering for sale of an 
industry product, any representation is made as to the grade 
assigned the product, the identity of the grading system used should 
be disclosed.


    Note 2 to Sec.  23.1: To prevent deception, any qualifications 
or disclosures, such as those described in the guides, should be 
sufficiently clear and prominent. Clarity of language, relative type 
size and proximity to the claim being qualified, and an absence of 
contrary claims that could undercut effectiveness, will maximize the 
likelihood that the qualifications and disclosures are appropriately 
clear and prominent.


    Note 3 to Sec.  23.1: An illustration or depiction of a diamond 
or other gemstone that portrays it in greater than its actual size 
may mislead consumers, unless a disclosure is made about the item's 
true size.

Sec.  23.2  Misuse of the terms ``handmade,'' ``hand polished,'' etc.

    (a) It is unfair or deceptive to represent, directly or by 
implication, that any industry product is handmade or hand-wrought 
unless the entire shaping and forming of such product from raw 
materials and its finishing and decoration were accomplished by hand 
labor and manually controlled methods which permit the maker to control 
and vary the construction, shape, design, and finish of each part of 
each individual product.

    Note to paragraph (a): As used herein, ``raw materials'' include 
bulk sheet, strip, wire, precious metal clays, ingots, casting 
grain, and similar items that have not been cut, shaped, or formed 
into jewelry parts, semi-finished parts, or blanks.

    (b) It is unfair or deceptive to represent, directly or by 
implication, that any industry product is hand forged, hand engraved, 
hand finished, or hand polished, or has been otherwise hand processed, 
unless the operation described was accomplished by hand labor and 
manually controlled methods which permit the maker to control and vary 
the type, amount, and effect of such operation on each part of each 
individual product.


Sec.  23.3  Misrepresentation as to gold content.

    (a) It is unfair or deceptive to misrepresent the presence of gold 
or gold alloy in an industry product, or the quantity or karat fineness 
of gold or gold alloy contained in the product, or the karat fineness, 
thickness, weight ratio, or manner of application of any gold or gold 
alloy plating, covering, or coating on any surface of an industry 
product or part thereof.
    (b) The following are examples of markings or descriptions that may 
be misleading: \1\
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    \1\ See Sec.  23.3(c) for examples of acceptable markings and 
descriptions.
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    (1) Use of the word ``Gold'' or any abbreviation, without 
qualification, to describe all or part of an industry product, which is 
not composed throughout of fine (24 karat) gold.
    (2) Use of the word ``Gold'' or any abbreviation to describe all or 
part of an industry product composed throughout of an alloy of gold, 
unless a correct designation of the karat fineness of the alloy 
immediately precedes the word ``Gold'' or its abbreviation, and such 
fineness designation is of at least equal conspicuousness.
    (3) Use of the word ``Gold'' or any abbreviation to describe all or 
part of an industry product that is not composed throughout of gold or 
a gold alloy, but is surface-plated or coated with gold alloy, unless 
the word ``Gold'' or its abbreviation is adequately qualified to 
indicate that the product or part is only surface-plated.
    (4) Use of the term ``Gold Plate,'' ``Gold Plated,'' or any 
abbreviation to describe all or part of an industry product unless such 
product or part contains a surface-plating of gold alloy, applied by 
any process, which is of such thickness and extent of surface coverage 
that reasonable durability \2\ is assured.
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    \2\ For the purpose of this section, ``reasonable durability'' 
means that all areas of the plating are of such thickness as to 
assure coverage that reasonable consumers would expect from the 
surface application. Since industry products include items having 
surfaces and parts of surfaces that are subject to different degrees 
of wear, the thickness of the surface application for all items or 
for different areas of the surface of individual items does not 
necessarily have to be uniform.

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[[Page 1353]]

    (5) Use of the terms ``Gold Filled,'' ``Rolled Gold Plate,'' 
``Rolled Gold Plated,'' ``Gold Overlay,'' or any abbreviation to 
describe all or part of an industry product unless such product or part 
contains a surface plating of gold alloy applied by a mechanical 
process and of such thickness and extent of surface coverage that 
reasonable durability is assured, and unless the term is immediately 
preceded by a correct designation of the karat fineness of the alloy 
that is of at least equal conspicuousness as the term used.
    (6) Use of the terms ``Gold Plate,'' ``Gold Plated,'' ``Gold 
Filled,'' ``Rolled Gold Plate,'' ``Rolled Gold Plated,'' ``Gold 
Overlay,'' or any abbreviation to describe a product in which the layer 
of gold plating has been covered with a base metal (such as nickel), 
which is covered with a thin wash of gold, unless there is a disclosure 
that the primary gold coating is covered with a base metal, which is 
gold washed.
    (7) Use of the terms ``Gold Electroplate,'' ``Gold Electroplated,'' 
or any abbreviation to describe all or part of an industry product 
unless such product or part is electroplated with gold or a gold alloy 
and such electroplating is of such karat fineness, thickness, and 
extent of surface coverage that reasonable durability is assured.
    (8) Use of any name, terminology, or other term to misrepresent 
that an industry product is equal or superior to, or different than, a 
known and established type of industry product with reference to its 
gold content or method of manufacture.
    (9) Use of the word ``Gold'' or any abbreviation, or of a quality 
mark implying gold content (e.g., 9 karat), to describe all or part of 
an industry product that is composed throughout of an alloy of gold of 
less than 10 karat fineness.

    Note to paragraph (b)(9): For an industry product that is not 
composed throughout of an alloy of gold of at least 10 karat 
fineness, using the word ``gold'' or any abbreviation, or a quality 
mark implying gold content (e.g., 9 karat), may not be deceptive to 
describe all or part of the product if the marketer has competent 
and reliable scientific evidence that such product does not differ 
materially from a product composed throughout of an alloy of gold of 
at least 10 karat fineness with respect to the following attributes 
or properties: Corrosion resistance, tarnish resistance, and any 
other attribute or property material to consumers. In those 
circumstances, a correct designation of the karat fineness of the 
alloy should immediately precede the word ``gold'' or its 
abbreviation, and such fineness designation should be of at least 
equal conspicuousness. If the marketer lacks such evidence, in 
addition to disclosing the karat fineness of the alloy, it should 
also disclose that the product may not have the same attributes or 
properties as products that contain at least 10 karats.

    (c) The following are examples of markings and descriptions that 
are consistent with the principles described above:
    (1) An industry product or part thereof, composed throughout of an 
alloy of gold of not less than 10 karat fineness, may be marked and 
described as ``Gold'' when such word ``Gold,'' wherever appearing, is 
immediately preceded by a correct designation of the karat fineness of 
the alloy, and such karat designation is of equal conspicuousness as 
the word ``Gold'' (for example, ``14 Karat Gold,'' ``14 K. Gold,'' or 
``14 Kt. Gold''). Such product may also be marked and described by a 
designation of the karat fineness of the gold alloy unaccompanied by 
the word ``Gold'' (for example, ``14 Karat,'' ``14Kt.,'' or ``14 K.'').

    Note to paragraph (c)(1): Use of the term ``Gold'' or any 
abbreviation to describe all or part of a product that is composed 
throughout of gold alloy, but contains a hollow center or interior, 
may mislead consumers, unless the fact that the product contains a 
hollow center is disclosed in immediate proximity to the term 
``Gold'' or its abbreviation (for example, ``14 Karat Gold-Hollow 
Center,'' or ``14 K. Gold Tubing,'' when of a gold alloy tubing of 
such karat fineness). Such products should not be marked or 
described as ``solid'' or as being solidly of gold or of a gold 
alloy. For example, when the composition of such a product is 14 
karat gold alloy, it should not be described or marked as either 
``14 Kt. Solid Gold'' or as ``Solid 14 Kt. Gold.''


    (2) An industry product or part thereof on which there has been 
affixed on all significant surfaces by soldering, brazing, welding, or 
other mechanical means, a plating of gold alloy of not less than 10 
karat fineness and of a minimum thickness throughout of gold or gold 
alloy that is 170 millionths of an inch (approximately 4.3 microns) may 
be marked or described as ``Gold Filled,'' ``Gold Overlay,'' ``Rolled 
Gold Plate,'' ``Gold Plate,'' ``Gold Plated,'' or an adequate 
abbreviation, when such plating constitutes at least 1/20th of the 
weight of the metal in the entire article and when the term is 
immediately preceded by a designation of the karat fineness of the 
plating which is of equal conspicuousness as the term used (for 
example, ``14 Karat Gold Filled,'' ``14 Kt. Gold Filled,'' ``14 Kt. 
G.F.,'' ``14 Kt. Gold Overlay,'' or ``14K. R.G.P.''). The exact 
thickness of the plate may be marked on the item, if it is immediately 
followed by a designation of the karat fineness of the plating, which 
is of equal conspicuousness as the term used (as, for example, ``4.3 
microns 12 K gold overlay'' or ``4.3 [mu] 14 Kt. G.F.'' for items 
plated with 4.3 microns of 12 karat and 14 karat gold, respectively).


    Note to paragraph (c)(2): If an industry product has a thicker 
coating of gold or gold alloy on some areas than others, the minimum 
thickness of the plate should be marked. When conforming to all such 
requirements except the specified minimum of 1/20th of the weight of 
the metal in the entire article, the terms ``Gold Overlay,'' ``Gold 
Plate,'' ``Gold Plated,'' and ``Rolled Gold Plate'' may be used when 
the karat fineness designation is immediately preceded by a fraction 
accurately disclosing the portion of the weight of the metal in the 
entire article accounted for by the plating, and when such fraction 
is of equal conspicuousness as the term used (for example, ``1/40th 
12 Kt. Rolled Gold Plate'' or ``1/40 12 Kt. R.G.P.'').


    (3) An industry product or part thereof on which there has been 
affixed on all significant surfaces by an electrolytic process an 
electroplating of gold or gold alloy of not less than 22 karats that is 
15 millionths of an inch (approximately 0.381 microns) may be marked or 
described as ``Gold Plate,'' ``Gold Plated,'' ``Gold Electroplate'' or 
``Gold Electroplated,'' or abbreviated, as, for example, ``G.E.P.'' 
When the electroplating meets the minimum fineness but not the minimum 
thickness specified above, the marking or description may be ``Gold 
Flashed'' or ``Gold Washed.'' An industry product or part thereof on 
which there has been affixed on all significant surfaces by an 
electrolytic process an electroplating of gold or gold alloy of not 
less than 22 karats that is 100 millionths of an inch (approximately 
2.54 microns) may be marked or described as ``Heavy Gold Electroplate'' 
or ``Heavy Gold Electroplated.'' When electroplatings qualify for the 
term ``Gold Electroplate'' (or ``Gold Electroplated''), or the term 
``Heavy Gold Electroplate'' (or ``Heavy Gold Electroplated''), and have 
been applied by use of a particular kind of electrolytic process, the 
marking may be accompanied by identification of the process used, as 
for example, ``Gold Electroplated (X Process)'' or ``Heavy Gold 
Electroplated (Y Process).'' The exact thickness of the plate may be 
marked on the item, if it is immediately followed by a designation of 
the karat fineness of the plating, which is of equal conspicuousness as 
the term used (as, for example, ``0.381 microns 22 K gold 
electroplate'' for an item plated with 0.381 microns of 22 karat gold 
or ``2.54

[[Page 1354]]

[mu] 22 K. heavy gold electroplated'' for an item plated with 2.54 
microns of 22 karat gold).

    Note to paragraph (c)(3): If an industry product has a thicker 
electroplating of gold or gold alloy on some areas than others, the 
minimum thickness of the plate should be marked.

    (d) The provisions of this section relating to markings and 
descriptions of industry products and parts thereof are subject to the 
applicable tolerances of the National Stamping Act or any amendment 
thereof.\3\
---------------------------------------------------------------------------

    \3\ Under the National Stamping Act, articles or parts made of 
gold or of gold alloy that contain no solder have a permissible 
tolerance of three parts per thousand. If the part tested contains 
solder, the permissible tolerance is seven parts per thousand. For 
full text, see 15 U.S.C. 295, et seq.

    Note to paragraph (d): Exemptions recognized in the assay of 
karat gold industry products and in the assay of gold filled, gold 
overlay, and rolled gold plate industry products, and not to be 
---------------------------------------------------------------------------
considered in any assay for quality, are listed in the appendix.

Sec.  23.4  Misuse of the word ``vermeil.''

    (a) It is unfair or deceptive to represent, directly or by 
implication, that an industry product is ``vermeil'' if such mark or 
description misrepresents the product's true composition.
    (b) An industry product may be described or marked as ``vermeil'' 
if it consists of a base of sterling silver coated or plated on all 
significant surfaces with gold or gold alloy of not less than 22 karat 
fineness and a minimum thickness throughout of 100 millionths of an 
inch (approximately 2.54 microns).

    Note 1 to Sec.  23.4: It is unfair or deceptive to use the term 
``vermeil'' to describe a product in which the sterling silver has 
been covered with a base metal (such as nickel) plated with gold 
unless there is a disclosure that the sterling silver is covered 
with a base metal that is plated with gold.


    Note 2 to Sec.  23.4: Exemptions recognized in the assay of gold 
filled, gold overlay, and rolled gold plate industry products are 
listed in the appendix.

Sec.  23.5  Misrepresentation as to silver content.

    (a) It is unfair or deceptive to misrepresent that an industry 
product contains silver, or to misrepresent a product's silver content, 
plating, electroplating, or coating.
    (b) The following are examples of markings or descriptions that may 
be misleading:
    (1) Use of the words ``silver,'' ``solid silver,'' ``Sterling 
Silver,'' ``Sterling,'' or the abbreviation ``Ster.'' to describe all 
or part of an industry product unless it is at least 925/1,000ths pure 
silver.
    (2) Use of the words ``coin'' or ``coin silver'' to describe all or 
part of an industry product unless it is at least 900/1,000ths pure 
silver.

    Note to paragraphs 5(b)(1) and (2): A marketer may mark, 
describe, or otherwise represent all or part an industry product as 
silver even when it is not at least 925/1,000ths pure silver if the 
marketer has competent and reliable scientific evidence that such 
product does not differ materially from a product that is at least 
925/1,000ths pure silver with respect to the following attributes or 
properties: Corrosion resistance, tarnish resistance, and any other 
attribute or property material to consumers. In those circumstances, 
a correct designation of the purity of the alloy should immediately 
precede the word ``silver'' or its abbreviation, and such 
designation should be of at least equal conspicuousness. If the 
marketer lacks such evidence, in addition to disclosing the purity 
of the alloy, it should also disclose that the product may not have 
the same attributes or properties as products that contain at least 
925/1,000ths. The terms ``solid silver,'' ``sterling silver,'' 
``sterling,'' and the abbreviation ``Ster.'' should not be used to 
mark or describe such products that are not at least 925/1,000ths 
pure silver. Consistent with Sec.  23.6(b)(2), marketers may use the 
terms ``coin'' or ``coin silver'' only if the product is at least 
900/1,000ths pure silver.

    (3) Use of the word ``silver'' or any abbreviation to describe all 
or part of a product that is not composed throughout of silver, but has 
a surface layer or coating of silver, unless the word ``silver'' or its 
abbreviation is adequately qualified to indicate that the product or 
part is only coated.
    (4) Marking, describing, or otherwise representing all or part of 
an industry product as being plated or coated with silver unless all 
significant surfaces of the product or part contain a plating or 
coating of silver that is of reasonable durability.\4\
---------------------------------------------------------------------------

    \4\ See footnote 2.
---------------------------------------------------------------------------

    (c) The provisions of this section relating to markings and 
descriptions of industry products and parts thereof are subject to the 
applicable tolerances of the National Stamping Act or any amendment 
thereof.\5\
---------------------------------------------------------------------------

    \5\ Under the National Stamping Act, sterling silver articles or 
parts that contain no solder have a permissible tolerance of four 
parts per thousand. If the part tested contains solder, the 
permissible tolerance is ten parts per thousand. For full text, see 
15 U.S.C. 294, et seq.

    Note 1 to Sec.  23.5: The National Stamping Act provides that 
silver-plated articles shall not ``be stamped, branded, engraved or 
imprinted with the word `sterling' or the word `coin,' either alone 
---------------------------------------------------------------------------
or in conjunction with other words or marks.'' 15 U.S.C. 297(a).


    Note 2 to Sec.  23.5: Exemptions recognized in the assay of 
silver industry products are listed in the appendix.

Sec.  23.6  Misuse of the words ``platinum,'' ``iridium,'' 
``palladium,'' ``ruthenium,'' ``rhodium,'' and ``osmium.''

    (a) It is unfair or deceptive to use the words ``platinum,'' 
``iridium,'' ``palladium,'' ``ruthenium,'' ``rhodium,'' and ``osmium,'' 
or any abbreviation to mark or describe all or part of an industry 
product if such marking or description misrepresents the product's true 
composition. The Platinum Group Metals (PGM) are Platinum, Iridium, 
Palladium, Ruthenium, Rhodium, and Osmium.
    (b) The following are examples of markings or descriptions that may 
be misleading: \6\
---------------------------------------------------------------------------

    \6\ See paragraph (c) of this section for examples of acceptable 
markings and descriptions.
---------------------------------------------------------------------------

    (1) Use of the word ``Platinum'' or any abbreviation to describe 
all or part of a product that is not composed throughout of platinum, 
but has a surface layer or coating of platinum, unless the word 
``Platinum'' or its abbreviation is adequately qualified to indicate 
that the product or part is only coated.
    (2) Use of the word ``Platinum'' or any abbreviation, without 
qualification, to describe all or part of an industry product that is 
not composed throughout of 950 parts per thousand pure Platinum.
    (3) Use of the word ``Platinum'' or any abbreviation accompanied by 
a number indicating the parts per thousand of pure Platinum contained 
in the product without mention of the number of parts per thousand of 
other PGM contained in the product, to describe all or part of an 
industry product that is not composed throughout of at least 850 parts 
per thousand pure platinum, for example, ``600Plat.''
    (4) Use of the word ``Platinum'' or any abbreviation thereof, to 
mark or describe any product that is not composed throughout of at 
least 500 parts per thousand pure Platinum.
    (5) Use of the word ``Platinum,'' or any abbreviation accompanied 
by a number or percentage indicating the parts per thousand of pure 
Platinum contained in the product, to describe all or part of an 
industry product that contains at least 500 parts per thousand, but 
less than 850 parts per thousand, pure Platinum, and does not contain 
at least 950 parts per thousand PGM (for example, ``585 Plat.'') 
without a clear and conspicuous disclosure, immediately following the 
name or description of such product:
    (i) Of the full composition of the product (by name and not 
abbreviation) and percentage of each metal; and

[[Page 1355]]

    (ii) That the product may not have the same attributes or 
properties as traditional platinum products. Provided, however, that 
the marketer need not make disclosure under Sec.  23.7(b)(5)(ii), if 
the marketer has competent and reliable scientific evidence that such 
product does not differ materially from a product containing at least 
850 parts per thousand pure Platinum with respect to the following 
attributes or properties: Durability, luster, density, scratch 
resistance, tarnish resistance, hypo-allergenicity, ability to be 
resized or repaired, retention of precious metal over time, and any 
other attribute or property material to consumers.

    Note to paragraph (b)(5): When using percentages to qualify 
platinum representations, marketers should convert the amount in 
parts per thousand to a percentage that is accurate to the first 
decimal place (e.g., 58.5% Platinum, 41.5% Cobalt).

    (c) The following are examples of markings and descriptions that 
are not considered unfair or deceptive:
    (1) The following abbreviations for each of the PGM may be used for 
quality marks on articles: ``Plat.'' or ``Pt.'' for Platinum; ``Irid.'' 
or ``Ir.'' for Iridium; ``Pall.'' or ``Pd.'' for Palladium; ``Ruth.'' 
or ``Ru.'' for Ruthenium; ``Rhod.'' or ``Rh.'' for Rhodium; and 
``Osmi.'' or ``Os.'' for Osmium.
    (2) An industry product consisting of at least 950 parts per 
thousand pure Platinum may be marked or described as ``Platinum.''
    (3) An industry product consisting of 850 parts per thousand pure 
Platinum, 900 parts per thousand pure Platinum, or 950 parts per 
thousand pure Platinum may be marked ``Platinum,'' provided that the 
Platinum marking is preceded by a number indicating the amount in parts 
per thousand of pure Platinum (for industry products consisting of 950 
parts per thousand pure Platinum, the marking described in Sec.  
23.7(b) (2) above is also appropriate). Thus, the following markings 
may be used: ``950Pt.,'' ``950Plat.,'' ``900Pt.,'' ``900Plat.,'' 
``850Pt.,'' or ``850Plat.''
    (4) An industry product consisting of at least 950 parts per 
thousand PGM, and of at least 500 parts per thousand pure Platinum, may 
be marked ``Platinum,'' provided that the mark of each PGM constituent 
is preceded by a number indicating the amount in parts per thousand of 
each PGM, as for example, ``600Pt.350Ir.,'' ``600Plat.350Irid.,'' 
``550Pt.350Pd.50Ir.,'' or ``550Plat.350Pall.50Irid.''
    (5) An industry product consisting of at least 500 parts per 
thousand, but less than 850 parts per thousand, pure Platinum, and not 
consisting of at least 950 parts per thousand PGM, may be marked 
accurately, with a quality marking on the article, using parts per 
thousand and standard chemical abbreviations (e.g., 585 Pt., 415 Co.).

    Note to Sec.  23.6: Exemptions recognized in the assay of 
platinum industry products are listed in appendix A of this part.

Sec.  23.7  Disclosure of surface-layer of application of rhodium.

    It is unfair or deceptive to fail to disclose a surface-layer 
application of rhodium on products marked or described as precious 
metal.


Sec.  23.8  Misrepresentation as to products containing more than one 
precious metal.

    (a) It is unfair or deceptive to misrepresent the relative quantity 
of each precious metal in a product that contains more than than one 
precious metal. Marketers should list precious metals in the order of 
their relative weight in the product from greatest to least (i.e., 
leading with the predominant metal). Listing precious metals in order 
of relative weight is not necessary where it is clear to reasonable 
consumers from context that the metal listed first is not predominant.
    (b) The following are examples of markings or descriptions that may 
be misleading:
    (1) Use of the terms ``Platinum + Silver'' to describe a product 
that contains more silver than platinum by weight.
    (2) Use of the terms ``14K/Sterling'' to describe a product that 
contains more silver than gold by weight.
    (c) The following are examples of markings and descriptions that 
are not considered unfair or deceptive:
    (1) For a product comprised primarily of silver with a surface-
layer application of platinum, ``900 platinum over silver.''
    (2) For a product comprised primarily of silver with visually 
distinguishable parts of gold, ``14k gold-accented silver.''
    (3) For a product comprised primarily of gold with visually 
distinguishable parts of platinum, ``850 Platinum inset, 14K gold 
ring.''


Sec.  23.9  Misrepresentation as to content of pewter.

    (a) It is unfair or deceptive to mark, describe, or otherwise 
represent all or part of an industry product as ``Pewter'' or any 
abbreviation if such mark or description misrepresents the product's 
true composition.
    (b) An industry product or part thereof may be described or marked 
as ``Pewter'' or any abbreviation if it consists of at least 900 parts 
per 1000 Grade A Tin, with the remainder composed of metals appropriate 
for use in pewter.


Sec.  23.10  Additional guidance for the use of quality marks.

    As used in these guides, the term quality mark means any letter, 
figure, numeral, symbol, sign, word, or term, or any combination 
thereof, that has been stamped, embossed, inscribed, or otherwise 
placed on any industry product and which indicates or suggests that any 
such product is composed throughout of any precious metal or any 
precious metal alloy or has a surface or surfaces on which there has 
been plated or deposited any precious metal or precious metal alloy. 
Included are the words ``gold,'' ``karat,'' ``carat,'' ``silver,'' 
``sterling,'' ``vermeil,'' ``platinum,'' ``iridium,'' ``palladium,'' 
``ruthenium,'' ``rhodium,'' or ``osmium,'' or any abbreviations 
thereof, whether used alone or in conjunction with the words 
``filled,'' ``plated, ``overlay,'' or ``electroplated,'' or any 
abbreviations thereof. Quality markings include those in which the 
words or terms ``gold,'' ``karat,'' ``silver,'' ``vermeil,'' 
``platinum'' (or platinum group metals), or their abbreviations are 
included, either separately or as suffixes, prefixes, or syllables.
    (a) Deception as to applicability of marks.
    (1) If a quality mark on an industry product is applicable to only 
part of the product, the part of the product to which it is applicable 
(or inapplicable) should be disclosed when, absent such disclosure, the 
location of the mark misrepresents the product or part's true 
composition.
    (2) If a quality mark is applicable to only part of an industry 
product, but not another part, which is of similar surface appearance, 
each quality mark should be closely accompanied by an identification of 
the part or parts to which the mark is applicable.
    (b) Deception by reason of difference in the size of letters or 
words in a marking or markings. It is unfair or deceptive to place a 
quality mark on a product in which the words or letters appear in 
greater size than other words or letters of the mark, or when different 
markings placed on the product have different applications and are in 
different sizes, when the net impression of any such marking would be 
misleading as to the metallic composition of all or part of the 
product. (An example of improper marking would be the marking of a gold 
electroplated product with the word ``electroplate'' in small type and 
the word ``gold'' in larger type, with the result that purchasers and 
prospective

[[Page 1356]]

purchasers of the product might only observe the word ``gold.'')

    Note 1 to Sec.  23.10:  Legibility of markings. If a quality 
mark is engraved or stamped on an industry product, or is printed on 
a tag or label attached to the product, the quality mark should be 
of sufficient size type as to be legible to persons of normal 
vision, should be so placed as likely to be observed by purchasers, 
and should be so attached as to remain thereon until consumer 
purchase.


    Note 2 to Sec.  23.10: Disclosure of identity of manufacturers, 
processors, or distributors. The National Stamping Act provides that 
any person, firm, corporation, or association, being a manufacturer 
or dealer subject to section 294 of the Act, who applies or causes 
to be applied a quality mark, or imports any article bearing a 
quality mark ``which indicates or purports to indicate that such 
article is made in whole or in part of gold or silver or of an alloy 
of either metal'' shall apply to the article the trademark or name 
of such person. 15 U.S.C. 297.

Sec.  23.11  Misuse of ``corrosion proof,'' ``noncorrosive,'' 
``corrosion resistant,'' ``rust proof,'' ``rust resistant,'' etc.

    (a) It is unfair or deceptive to:
    (1) Use the terms ``corrosion proof,'' ``noncorrosive,'' ``rust 
proof,'' or any other term of similar meaning to describe an industry 
product unless all parts of the product will be immune from rust and 
other forms of corrosion during the life expectancy of the product; or
    (2) Use the terms ``corrosion resistant,'' ``rust resistant,'' or 
any other term of similar meaning to describe an industry product 
unless all parts of the product are of such composition as to not be 
subject to material damage by corrosion or rust during the major 
portion of the life expectancy of the product under normal conditions 
of use.
    (b) Among the metals that may be considered as corrosion (and rust) 
resistant are: Pure nickel; Gold alloys of not less than 10 Kt. 
fineness; and Austenitic stainless steels.


Sec.  23.12  Definition and misuse of the word ``diamond.''

    (a) A diamond is a natural mineral consisting essentially of pure 
carbon crystallized in the isometric system. It is found in many 
colors. Its hardness is 10; its specific gravity is approximately 3.52; 
and it has a refractive index of 2.42.
    (b) It is unfair or deceptive to use the unqualified word 
``diamond'' to describe or identify any object or product not meeting 
the requirements specified in the definition of diamond provided above, 
or which, though meeting such requirements, has not been symmetrically 
fashioned with at least seventeen (17) polished facets.

    Note to paragraph (b): It is unfair or deceptive to represent, 
directly or by implication, that industrial grade diamonds or other 
non-jewelry quality diamonds are of jewelry quality.

    (c) The following are examples of descriptions that are not 
considered unfair or deceptive:
    (1) The use of the words ``rough diamond'' to describe or designate 
uncut or unfaceted objects or products satisfying the definition of 
diamond provided above; or
    (2) The use of the word ``diamond'' to describe or designate 
objects or products satisfying the definition of diamond but which have 
not been symmetrically fashioned with at least seventeen (17) polished 
facets when in immediate conjunction with the word ``diamond'' there is 
either a disclosure of the number of facets and shape of the diamond or 
the name of a type of diamond that denotes shape and that usually has 
less than seventeen (17) facets (e.g., ``rose diamond'').
    (3) The use of the word ``cultured'' to describe laboratory-created 
diamonds if the term is immediately accompanied, with equal 
conspicuousness, by the words ``laboratory-created,'' ``laboratory-
grown,'' ``[manufacturer name]-created,'' ``synthetic,'' or by some 
other word or phrase of like meaning, so as to clearly disclose that it 
is a laboratory-created product.

    Note to paragraph (c):  Additional guidance about imitation and 
laboratory-created diamond representations and misuse of words 
``gem,'' ``real,'' ``genuine,'' ``natural,'' etc., are set forth in 
Sec. Sec.  23.24 and 23.25.

Sec.  23.13  Misuse of the words ``flawless,'' ``perfect,'' etc.

    (a) It is unfair or deceptive to use the word ``flawless'' to 
describe any diamond that discloses flaws, cracks, inclusions, carbon 
spots, clouds, internal lasering, or other blemishes or imperfections 
of any sort when examined under a corrected magnifier at 10-power, with 
adequate illumination, by a person skilled in diamond grading.
    (b) It is unfair or deceptive to use the word ``perfect,'' or any 
representation of similar meaning, to describe any diamond unless the 
diamond meets the definition of ``flawless'' and is not of inferior 
color or make.
    (c) It is unfair or deceptive to use the words ``flawless'' or 
``perfect'' to describe a ring or other article of jewelry having a 
``flawless'' or ``perfect'' principal diamond or diamonds, and 
supplementary stones that are not of such quality, unless there is a 
disclosure that the description applies only to the principal diamond 
or diamonds.


Sec.  23.14  Disclosure of treatments to diamonds.

    A diamond is a gemstone product. Treatments to diamonds should be 
disclosed in the manner prescribed in Sec.  23.24 of these guides, 
Disclosure of treatments to gemstones.


Sec.  23.15  Misuse of the term ``blue white.''

    It is unfair or deceptive to use the term ``blue white'' or any 
representation of similar meaning to describe any diamond that under 
normal, north daylight or its equivalent shows any color or any trace 
of any color other than blue or bluish.


Sec.  23.16  Misuse of the term ``properly cut,'' etc.

    It is unfair or deceptive to use the terms ``properly cut,'' 
``proper cut,'' ``modern cut,'' or any representation of similar 
meaning to describe any diamond that is lopsided, or is so thick or so 
thin in depth as to detract materially from the brilliance of the 
stone.

    Note to Sec.  23.16: Stones that are commonly called ``fisheye'' 
or ``old mine'' should not be described as ``properly cut,'' 
``modern cut,'' etc.

Sec.  23.17  Misuse of the words ``brilliant'' and ``full cut.''

    It is unfair or deceptive to use the unqualified expressions 
``brilliant,'' ``brilliant cut,'' or ``full cut'' to describe, 
identify, or refer to any diamond except a round diamond that has at 
least thirty-two (32) facets plus the table above the girdle and at 
least twenty-four (24) facets below.

    Note to Sec.  23.17: Such terms should not be applied to single 
or rose-cut diamonds. They may be applied to emerald-(rectangular) 
cut, pear-shaped, heart-shaped, oval-shaped, and marquise-(pointed 
oval) cut diamonds meeting the above-stated facet requirements when, 
in immediate conjunction with the term used, the form of the diamond 
is disclosed.

Sec.  23.18  Misrepresentation of weight and ``total weight.''

    (a) It is unfair or deceptive to misrepresent the weight of a 
diamond.
    (b) It is unfair or deceptive to use the word ``point'' or any 
abbreviation in any representation, advertising, marking, or labeling 
to describe the weight of a diamond, unless the weight is also stated 
as decimal parts of a carat (e.g., 25 points or .25 carat).

    Note to paragraph (b): A carat is a standard unit of weight for 
a diamond and is equivalent to 200 milligrams (\1/5\ gram). A point 
is one one hundredth (\1/100\) of a carat.

    (c) If diamond weight is stated as decimal parts of a carat (e.g., 
.47 carat),

[[Page 1357]]

the stated figure should be accurate to the last decimal place. If 
diamond weight is stated to only one decimal place (e.g., .5 carat), 
the stated figure should be accurate to the second decimal place (e.g., 
``.5 carat'' could represent a diamond weight between .495-.504).
    (d) If diamond weight is stated as fractional parts of a carat, a 
conspicuous disclosure of the fact that the diamond weight is not exact 
should be made in close proximity to the fractional representation and 
a disclosure of a reasonable range of weight for each fraction (or the 
weight tolerance being used) should also be made.

    Note to paragraph (d): When fractional representations of 
diamond weight are made, as described in paragraph (d) of this 
section, in catalogs or other printed materials, the disclosure of 
the fact that the actual diamond weight is within a specified range 
should be made conspicuously on every page where a fractional 
representation is made. Such disclosure may refer to a chart or 
other detailed explanation of the actual ranges used. For example, 
``Diamond weights are not exact; see chart on p.X for ranges.''

Sec.  23.19  Definitions of various pearls.

    As used in these guides, the terms set forth below have the 
following meanings:
    (a) Pearl: A calcareous concretion consisting essentially of 
alternating concentric layers of carbonate of lime and organic material 
formed within the body of certain mollusks, the result of an abnormal 
secretory process caused by an irritation of the mantle of the mollusk 
following the intrusion of some foreign body inside the shell of the 
mollusk, or due to some abnormal physiological condition in the 
mollusk, neither of which has in any way been caused or induced by 
humans.
    (b) Cultured pearl: The composite product created when a nucleus 
(usually a sphere of calcareous mollusk shell) planted by humans inside 
the shell or in the mantle of a mollusk is coated with nacre by the 
mollusk.
    (c) Imitation pearl: A manufactured product composed of any 
material or materials that simulate in appearance a pearl or cultured 
pearl.
    (d) Seed pearl: A small pearl, as defined in (a), that measures 
approximately two millimeters or less.


Sec.  23.20  Misuse of the word ``pearl.''

    (a) It is unfair or deceptive to use the unqualified word ``pearl'' 
or any other word or phrase of like meaning to describe, identify, or 
refer to any object or product that is not in fact a pearl, as defined 
in Sec.  23.19(a).
    (b) It is unfair or deceptive to use the word ``pearl'' to 
describe, identify, or refer to a cultured pearl unless it is 
immediately preceded, with equal conspicuousness, by the word 
``cultured'' or ``cultivated,'' or by some other word or phrase of like 
meaning, so as to indicate definitely and clearly that the product is 
not a pearl.
    (c) It is unfair or deceptive to use the word ``pearl'' to 
describe, identify, or refer to an imitation pearl unless it is 
immediately preceded, with equal conspicuousness, by the word 
``artificial,'' ``imitation,'' or ``simulated,'' or by some other word 
or phrase of like meaning, so as to indicate definitely and clearly 
that the product is not a pearl.
    (d) It is unfair or deceptive to use the terms ``faux pearl,'' 
``fashion pearl,'' ``Mother of Pearl,'' or any other such term to 
describe or qualify an imitation pearl product unless it is immediately 
preceded, with equal conspicuousness, by the word ``artificial,'' 
``imitation,'' or ``simulated,'' or by some other word or phrase of 
like meaning, so as to indicate definitely and clearly that the product 
is not a pearl.


Sec.  23.21  Misuse of terms such as ``cultured pearl,'' ``seed 
pearl,'' ``Oriental pearl,'' ``natura,'' ``kultured,'' ``real,'' 
``synthetic,'' and regional designations.

    (a) It is unfair or deceptive to use the term ``cultured pearl,'' 
``cultivated pearl,'' or any other word, term, or phrase of like 
meaning to describe, identify, or refer to any imitation pearl.
    (b) It is unfair or deceptive to use the term ``seed pearl'' or any 
word, term, or phrase of like meaning to describe, identify, or refer 
to a cultured or an imitation pearl, without using the appropriate 
qualifying term ``cultured'' (e.g., ``cultured seed pearl'') or 
``simulated,'' ``artificial,'' or ``imitation'' (e.g., ``imitation seed 
pearl'').
    (c) It is unfair or deceptive to use the term ``Oriental pearl'' or 
any word, term, or phrase of like meaning to describe, identify, or 
refer to any industry product other than a pearl taken from a salt 
water mollusk and of the distinctive appearance and type of pearls 
obtained from mollusks inhabiting the Persian Gulf and recognized in 
the jewelry trade as Oriental pearls.
    (d) It is unfair or deceptive to use the word ``Oriental'' to 
describe, identify, or refer to any cultured or imitation pearl.
    (e) It is unfair or deceptive to use the word ``natura,'' 
``natural,'' ``nature's,'' or any word, term, or phrase of like meaning 
to describe, identify, or refer to a cultured or imitation pearl. It is 
unfair or deceptive to use the term ``organic'' to describe, identify, 
or refer to an imitation pearl, unless the term is qualified in such a 
way as to make clear that the product is not a natural or cultured 
pearl.
    (f) It is unfair or deceptive to use the term ``kultured,'' ``semi-
cultured pearl,'' ``cultured-like,'' ``part-cultured,'' ``premature 
cultured pearl,'' or any word, term, or phrase of like meaning to 
describe, identify, or refer to an imitation pearl.
    (g) It is unfair or deceptive to use the term ``South Sea pearl'' 
unless it describes, identifies, or refers to a pearl that is taken 
from a salt water mollusk of the Pacific Ocean South Sea Islands, 
Australia, or Southeast Asia. It is unfair or deceptive to use the term 
``South Sea cultured pearl'' unless it describes, identifies, or refers 
to a cultured pearl formed in a salt water mollusk of the Pacific Ocean 
South Sea Islands, Australia, or Southeast Asia.
    (h) It is unfair or deceptive to use the term ``Biwa cultured 
pearl'' unless it describes, identifies, or refers to cultured pearls 
grown in fresh water mollusks in the lakes and rivers of Japan.
    (i) It is unfair or deceptive to use the word ``real,'' 
``genuine,'' ``precious,'' or any word, term, or phrase of like meaning 
to describe, identify, or refer to any imitation pearl.
    (j) It is unfair or deceptive to use the word ``synthetic'' or 
similar terms to describe cultured or imitation pearls.
    (k) It is unfair or deceptive to use the terms ``Japanese Pearls,'' 
``Chinese Pearls,'' ``Mallorca Pearls,'' or any regional designation to 
describe, identify, or refer to any cultured or imitation pearl, unless 
the term is immediately preceded, with equal conspicuousness, by the 
word ``cultured,'' ``artificial,'' ``imitation,'' or ``simulated,'' or 
by some other word or phrase of like meaning, so as to indicate 
definitely and clearly that the product is a cultured or imitation 
pearl.


Sec.  23.22  Misrepresentation as to cultured pearls.

    It is unfair or deceptive to misrepresent the manner in which 
cultured pearls are produced, the size of the nucleus artificially 
inserted in the mollusk and included in cultured pearls, the length of 
time that such products remained in the mollusk, the thickness of the 
nacre coating, the value and quality of cultured pearls as compared 
with the value and quality of pearls and imitation pearls, or any other 
material matter relating to the formation, structure, properties, 
characteristics, and qualities of cultured pearls.

[[Page 1358]]

Sec.  23.23  Disclosure of treatments to pearls and cultured pearls.

    It is unfair or deceptive to fail to disclose that a pearl or 
cultured pearl has been treated if:
    (a) The treatment is not permanent. The seller should disclose that 
the pearl or cultured pearl has been treated and that the treatment is 
or may not be permanent;
    (b) The treatment creates special care requirements for the pearl 
or cultured pearl. The seller should disclose that the pearl or 
cultured pearl has been treated and has special care requirements. It 
is also recommended that the seller disclose the special care 
requirements to the purchaser;
    (c) The treatment has a significant effect on the product's value. 
The seller should disclose that the pearl or cultured pearl has been 
treated.

    Note to Sec.  23.23: The disclosures outlined in this section 
are applicable to sellers at every level of trade, as defined in 
Sec.  23.0(b) of these Guides, and they may be made at the point of 
sale prior to sale, except that where a product can be purchased 
without personally viewing the product (e.g., direct mail catalogs, 
online services, televised shopping programs), disclosure should be 
made in the solicitation for, or description of, the product.

Sec.  23.24  Disclosure of treatments to gemstones.

    It is unfair or deceptive to fail to disclose that a gemstone has 
been treated if:
    (a) The treatment is not permanent. The seller should disclose that 
the gemstone has been treated and that the treatment is or may not be 
permanent;
    (b) The treatment creates special care requirements for the 
gemstone. The seller should disclose that the gemstone has been treated 
and has special care requirements. It is also recommended that the 
seller disclose the special care requirements to the purchaser;
    (c) The treatment has a significant effect on the stone's value. 
The seller should disclose that the gemstone has been treated.

    Note to Sec.  23.24: The disclosures outlined in this section 
are applicable to sellers at every level of trade, as defined in 
Sec.  23.0(b) of these Guides, and they may be made at the point of 
sale prior to sale; except that where a product can be purchased 
without personally viewing the product (e.g., direct mail catalogs, 
online services, televised shopping programs), disclosure should be 
made in the solicitation for, or description of, the product.


[65 FR 78743, Dec. 15, 2000]


Sec.  23.25  Misuse of the words ``ruby,'' ``sapphire,'' ``emerald,'' 
``topaz,'' ``stone,'' ``birthstone,'' ``gem,'' ``gemstone,'' etc.

    (a) It is unfair or deceptive to use the unqualified words 
``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' or the name of any 
other precious or semi-precious stone to describe any product that is 
not in fact a natural stone of the type described.
    (b) It is unfair or deceptive to use the word ``ruby,'' 
``sapphire,'' ``emerald,'' ``topaz,'' or the name of any other precious 
or semi-precious stone, or the word ``stone,'' ``birthstone,'' ``gem,'' 
``gemstone,'' or similar term to describe a laboratory-grown, 
laboratory-created, [manufacturer name]-created, synthetic, imitation, 
or simulated stone, unless such word or name is immediately preceded 
with equal conspicuousness by the word ``laboratory-grown,'' 
``laboratory-created,'' ``[manufacturer name]-created,'' ``synthetic,'' 
or by the word ``imitation'' or ``simulated,'' so as to disclose 
clearly the nature of the product and the fact it is not a natural 
gemstone.

    Note to paragraph (b): The use of the word ``faux'' to describe 
a laboratory-created or imitation stone is not an adequate 
disclosure that the stone is not natural.

    (c) It is unfair or deceptive to use the word ``laboratory-grown,'' 
``laboratory- created,'' ``[manufacturer name]-created,'' or 
``synthetic'' with the name of any natural stone to describe any 
industry product unless such industry product has essentially the same 
optical, physical, and chemical properties as the stone named.

    Note to Sec.  23.25: It would be unfair or deceptive to describe 
products filled with a substantial quantity of lead glass in the 
following way:
    (1) With the unqualified word ``ruby,'' ``sapphire,'' 
``emerald,'' ``topaz,'' or name of any other precious or semi-
precious stone;
    (2) As a ``treated ruby'' or other ``treated'' precious or semi-
precious stone;
    (3) As a ``laboratory-grown,'' ``laboratory-created,'' 
``[manufacturer name]-created,'' or ``synthetic'' ``ruby'' or other 
natural stone;
    (4) As a ``composite ruby'' or other ``composite'' precious or 
semi-precious stone without qualification;
    (5) As a ``hybrid ruby'' or other ``hybrid'' precious or semi-
precious stone without qualification; or
    (6) As a ``manufactured ruby'' or other ``manufactured'' 
precious or semi-precious stone without qualification.
    The following are examples of descriptions for such products 
that are not considered deceptive:
    (1) use of the terms ``lead-glass filled corundum'' or ``lead-
glass filled composite corundum'' to describe a product made with 
low-grade corundum (not ruby) that is infused with lead glass;
    (2) use of the terms ``lead-glass-filled ruby'' or ``lead-glass-
filled composite ruby'' to describe a product made with ruby that is 
infused with lead glass.

Sec.  23.26  Misuse of the words ``real,'' ``genuine,'' ``natural,'' 
``precious,'' etc.

    It is unfair or deceptive to use the word ``real,'' ``genuine,'' 
``natural,'' ``precious,'' ``semi-precious,'' or similar terms to 
describe any industry product that is manufactured or produced 
artificially.


Sec.  23.27  Misrepresentation as to varietal name.

    (a) It is unfair or deceptive to mark or describe an industry 
product with the incorrect varietal name.
    (b) The following are examples of marking or descriptions that may 
be misleading:
    (1) Use of the term ``yellow emerald'' to describe golden beryl or 
heliodor.
    (2) Use of the term ``green amethyst'' to describe prasiolite.

    Note to Sec.  23.27: A varietal name is given for a division of 
gem species or genus based on a color, type of optical phenomenon, 
or other distinguishing characteristic of appearance.

Sec.  23.28  Misuse of the words ``flawless,'' ``perfect,'' etc.

    (a) It is unfair or deceptive to use the word ``flawless'' as a 
quality description of any gemstone that discloses blemishes, 
inclusions, or clarity faults of any sort when examined under a 
corrected magnifier at 10-power, with adequate illumination, by a 
person skilled in gemstone grading.
    (b) It is unfair or deceptive to use the word ``perfect'' or any 
representation of similar meaning to describe any gemstone unless the 
gemstone meets the definition of ``flawless'' and is not of inferior 
color or make.
    (c) It is unfair or deceptive to use the word ``flawless,'' 
``perfect,'' or any representation of similar meaning to describe any 
imitation gemstone.

Appendix to Part 23--Exemptions Recognized in the Assay for Quality ff 
Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, and 
Platinum Industry Products

    (a) Exemptions recognized in the industry and not to be 
considered in any assay for quality of a karat gold industry product 
include springs, posts, and separable backs of lapel buttons, posts 
and nuts for attaching interchangeable ornaments, metallic parts 
completely and permanently encased in a nonmetallic covering, field 
pieces and bezels for lockets,\7\ and wire pegs or rivets used for

[[Page 1359]]

applying mountings and other ornaments, which mountings or ornaments 
shall be of the quality marked.
---------------------------------------------------------------------------

    \7\ Field pieces of lockets are those inner portions used as 
frames between the inside edges of the locket and the spaces for 
holding pictures. Bezels are the separable inner metal rings to hold 
the pictures in place.

    Note: Exemptions recognized in the industry and not to be 
considered in any assay for quality of a karat gold optical product 
include: the hinge assembly (barrel or other special types such as 
are customarily used in plastic frames); washers, bushings, and nuts 
of screw assemblies; dowels; springs for spring shoe straps; metal 
parts permanently encased in a non-metallic covering; and for 
---------------------------------------------------------------------------
oxfords,\8\ coil and joint springs.

    \8\ Oxfords are a form of eyeglasses where a flat spring joins 
the two eye rims and the tension it exerts on the nose serves to 
hold the unit in place. Oxfords are also referred to as pince nez.
---------------------------------------------------------------------------

    (b) Exemptions recognized in the industry and not to be 
considered in any assay for quality of a gold filled, gold overlay 
and rolled gold plate industry product, other than watchcases, 
include joints, catches, screws, pin stems, pins of scarf pins, hat 
pins, etc., field pieces and bezels for lockets, posts and separate 
backs of lapel buttons, bracelet and necklace snap tongues, springs, 
and metallic parts completely and permanently encased in a 
nonmetallic covering.

    Note: Exemptions recognized in the industry and not to be 
considered in any assay for quality of a gold filled, gold overlay 
and rolled gold plate optical product include: screws; the hinge 
assembly (barrel or other special types such as are customarily used 
in plastic frames); washers, bushings, tubes and nuts of screw 
assemblies; dowels; pad inserts; springs for spring shoe straps, 
cores and/or inner windings of comfort cable temples; metal parts 
permanently encased in a nonmetallic covering; and for oxfords, the 
handle and catch.

    (c) Exemptions recognized in the industry and not to be 
considered in any assay for quality of a silver industry product 
include screws, rivets, springs, spring pins for wrist watch straps; 
posts and separable backs of lapel buttons; wire pegs, posts, and 
nuts used for applying mountings or other ornaments, which mountings 
or ornaments shall be of the quality marked; pin stems (e.g., of 
badges, brooches, emblem pins, hat pins, and scarf pins, etc.); 
levers for belt buckles; blades and skeletons of pocket knives; 
field pieces and bezels for lockets; bracelet and necklace snap 
tongues; any other joints, catches, or screws; and metallic parts 
completely and permanently encased in a nonmetallic covering.
    (d) Exemptions recognized in the industry and not to be 
considered in any assay for quality of an industry product of silver 
in combination with gold include joints, catches, screws, pin stems, 
pins of scarf pins, hat pins, etc., posts and separable backs of 
lapel buttons, springs, and metallic parts completely and 
permanently encased in a nonmetallic covering.
    (e) Exemptions recognized in the industry and not to be 
considered in any assay for quality of a platinum industry product 
include springs, winding bars, sleeves, crown cores, mechanical 
joint pins, screws, rivets, dust bands, detachable movement rims, 
hat pin stems, and bracelet and necklace snap tongues. In addition, 
the following exemptions are recognized for products marked in 
accordance with Sec.  23.6(b)(5) of these Guides (i.e., products 
that are less than 500 parts per thousand platinum): pin tongues, 
joints, catches, lapel button backs and the posts to which they are 
attached, scarf-pin stems, hat pin sockets, shirt-stud backs, vest-
button backs, and ear screw backs, provided such parts are made of 
the same quality platinum as is used in the balance of the article.

    By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. 2016-00107 Filed 1-11-16; 8:45 am]
 BILLING CODE 6750-01-P



                                                                        Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules                                                      1349

                                                Service Bulletin 737–57A1296, Revision 2,               or local Flight Standards District Office, as          ACTION:Request for public comments on
                                                dated April 1, 2015; except where Boeing                appropriate. If sending information directly           proposed amendments.
                                                Alert Service Bulletin 737–57A1296,                     to the manager of the ACO, send it to the
                                                Revision 2, dated April 1, 2015, specifies              attention of the person identified in                  SUMMARY:    The Federal Trade
                                                contacting Boeing for repair instructions,              paragraph (o)(1) of this AD. Information may           Commission (‘‘FTC’’ or ‘‘Commission’’)
                                                before further flight, repair using a method            be emailed to: 9-ANM-Seattle-ACO-AMOC-                 proposes revisions to its Guides for the
                                                approved in accordance with the procedures              Requests@faa.gov.
                                                specified in paragraph (n) of this AD. Do all
                                                                                                                                                               Jewelry, Precious Metals, and Pewter
                                                                                                           (2) Before using any approved AMOC,
                                                applicable related investigative and                    notify your appropriate principal inspector,           Industries (‘‘Jewelry Guides’’ or
                                                corrective actions before further flight. A             or lacking a principal inspector, the manager          ‘‘Guides’’). The proposed revisions aim
                                                review of the maintenance records is                    of the local flight standards district office/         to respond to changes in the
                                                acceptable in lieu of this inspection if the            certificate holding district office.                   marketplace and help marketers avoid
                                                installation of tapered fillers can be                     (3) An AMOC that provides an acceptable             deceptive and unfair practices. This
                                                conclusively determined from that review.               level of safety may be used for any repair,            document summarizes the
                                                (j) New Requirement of This AD: Inspections             modification, or alteration required by this           Commission’s proposed revisions to the
                                                and Corrective Actions for Group 5                      AD if it is approved by the Boeing                     Guides and includes the proposed
                                                                                                        Commercial Airplanes Organization
                                                Airplanes                                                                                                      revised Guides.
                                                                                                        Designation Authorization (ODA) that has
                                                   For Group 5 airplanes identified in Boeing           been authorized by the Manager, Seattle                DATES: Comments must be received on
                                                Alert Service Bulletin 737–57A1296,                     ACO, to make those findings. To be                     or before April 4, 2016.
                                                Revision 2, dated April 1, 2015: Except as              approved, the repair method, modification              ADDRESSES: Readers can find the
                                                provided by paragraph (k) of this AD, at the            deviation, or alteration deviation must meet
                                                applicable time specified in paragraph 1.E.,                                                                   Commission’s complete analysis in the
                                                                                                        the certification basis of the airplane and the
                                                ‘‘Compliance,’’ of Boeing Alert Service                                                                        Statement of Basis and Purpose
                                                                                                        approval must specifically refer to this AD.
                                                Bulletin 737–57A1296, Revision 2, dated                    (4) AMOCs approved as specified in the              (‘‘Statement’’) on the FTC’s Web site at
                                                April 1, 2015: Accomplish inspections and               fourth paragraph (related to AD 2008–05–06)            https://www.ftc.gov/public-statements/
                                                applicable corrective actions using a method            of Section 1.F., Approval, of Boeing Service           2015/12/statement-basis-purpose-
                                                approved in accordance with the procedures              Bulletin 737–57–1296, Revision 1, dated                proposed-revisions-jewelry-guides. The
                                                specified in paragraph (n) of this AD.                  September 26, 2012, for repairs and                    Commission seeks comments on these
                                                (k) Exception to Service Information                    modifications are not approved for any                 proposed revisions and other issues
                                                                                                        provision of this AD. All other AMOCs                  raised in this document. Interested
                                                  Where paragraph 1.E., ‘‘Compliance,’’ of
                                                                                                        approved for AD 2008–05–06, Amendment                  parties may file a comment online or on
                                                Boeing Alert Service Bulletin 737–57A1296,
                                                                                                        39–15400 (73 FR 11538, March 4, 2008), are
                                                Revision 2, dated April 1, 2015, specifies a                                                                   paper, by following the instructions in
                                                                                                        approved as AMOCs for the corresponding
                                                compliance time ‘‘after the Revision 2 date of                                                                 the Request for Comment part of the
                                                                                                        provisions of this AD.
                                                this service bulletin,’’ this AD requires                                                                      SUPPLEMENTARY INFORMATION section
                                                compliance within the specified compliance              (o) Related Information                                below. Write ‘‘Jewelry Guides, 16 CFR
                                                time ‘‘after the effective date of this AD.’’
                                                                                                           (1) For more information about this AD,             part 23, Project No. G711001’’ on your
                                                (l) Optional Terminating Action                         contact Alan Pohl, Aerospace Engineer,                 comment, and file your comment online
                                                   Accomplishing the applicable preventative            Airframe Branch, ANM–120S, FAA, Seattle                at https://ftcpublic.commentworks.com/
                                                modification specified in paragraph 3.B.4., ’’          Aircraft Certification Office, 1601 Lind               ftc/jewelryguidesreview, by following
                                                Preventive Modification’’ of the                        Avenue SW., Renton, WA 98057–3356;
                                                                                                                                                               the instructions on the web-based form.
                                                Accomplishment Instructions of Boeing Alert             phone: 425–917–6450; fax: 425–917–6590;
                                                                                                        email: alan.pohl@faa.gov.                              If you prefer to file your comment on
                                                Service Bulletin 737–57A1296, Revision 2,                                                                      paper, mail your comment to the
                                                dated April 1, 2015, terminates the                        (2) For service information identified in
                                                                                                        this AD, contact Boeing Commercial                     following address: Federal Trade
                                                applicable repetitive inspection required by
                                                paragraph (g) of this AD. The preventative              Airplanes, Attention: Data & Services                  Commission, Office of the Secretary,
                                                modification, including related investigative           Management, P.O. Box 3707, MC 2H–65,                   600 Pennsylvania Avenue NW., Suite
                                                and corrective actions, must be done in                 Seattle, WA 98124–2207; telephone 206–                 CC–5610 (Annex O), Washington, DC
                                                accordance with the Accomplishment                      544–5000, extension 1; fax 206–766–5680;               20580, or deliver your comment to the
                                                Instructions of Boeing Alert Service Bulletin           Internet https://www.myboeingfleet.com. You            following address: Federal Trade
                                                737–57A1296, Revision 2, dated April 1,                 may view this referenced service information
                                                                                                                                                               Commission, Office of the Secretary,
                                                2015; except where Boeing Alert Service                 at the FAA, Transport Airplane Directorate,
                                                                                                        1601 Lind Avenue SW., Renton, WA. For                  Constitution Center, 400 7th Street SW.,
                                                Bulletin 737–57A1296, Revision 2, dated
                                                                                                        information on the availability of this                5th Floor, Suite 5610 (Annex O),
                                                April 1, 2015, specifies contacting Boeing for
                                                repair instructions, before further flight,             material at the FAA, call 425–227–1221.                Washington, DC 20024.
                                                repair using a method approved in                         Issued in Renton, Washington, on                     FOR FURTHER INFORMATION CONTACT:
                                                accordance with the procedures specified in             December 21, 2015.                                     Reenah L. Kim, Attorney, (202) 326–
                                                paragraph (n) of this AD.                                                                                      2272, Division of Enforcement, Bureau
                                                                                                        Michael Kaszycki,
                                                (m) Credit for Previous Actions                         Acting Manager, Transport Airplane                     of Consumer Protection, Federal Trade
                                                  This paragraph provides credit for actions            Directorate, Aircraft Certification Service.           Commission, 600 Pennsylvania Avenue
                                                required by paragraphs (g) and (h)(2) of this           [FR Doc. 2015–32851 Filed 1–11–16; 8:45 am]
                                                                                                                                                               NW., Washington, DC 20580.
                                                AD, if those actions were performed before              BILLING CODE 4910–13–P
                                                                                                                                                               SUPPLEMENTARY INFORMATION: In July
                                                the effective date of this AD using Boeing                                                                     2012, the Commission published a
                                                Service Bulletin 737–57–1296, Revision 1,                                                                      Federal Register notice initiating a
                                                dated September 26, 2012.                                                                                      comprehensive regulatory review of the
tkelley on DSK3SPTVN1PROD with PROPOSALS




                                                (n) Alternative Methods of Compliance                   FEDERAL TRADE COMMISSION                               Jewelry Guides.1 As part of this review,
                                                (AMOCs)
                                                  (1) The Manager, Seattle Aircraft                     16 CFR Part 23                                            1 77 FR 39201 (July 2, 2012). The Commission

                                                                                                                                                               issues industry guides to help the industry conform
                                                Certification Office (ACO), FAA, has the
                                                                                                        Guides for the Jewelry, Precious                       with legal requirements. 16 CFR part 17. Industry
                                                authority to approve AMOCs for this AD, if                                                                     guides are administrative interpretations of the law;
                                                requested using the procedures found in 14              Metals, and Pewter Industries                          they do not have the force of law and are not
                                                CFR 39.19. In accordance with 14 CFR 39.19,                                                                    independently enforceable. Failure to follow
                                                send your request to your principal inspector           AGENCY:    Federal Trade Commission.                                                               Continued




                                           VerDate Sep<11>2014   20:16 Jan 11, 2016   Jkt 238001   PO 00000   Frm 00014   Fmt 4702   Sfmt 4702   E:\FR\FM\12JAP1.SGM   12JAP1


                                                1350                      Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules

                                                the Commission has reviewed the                            I. Surface Application of Precious                        new section advising marketers to
                                                public comments it received in response                    Metals                                                    disclose rhodium surface applications
                                                to the notice, as well as the transcript of                   The Commission proposes three                          on products marked or described as
                                                a public roundtable it conducted to                        revisions to its guidance on precious                     precious metal, such as rhodium plated
                                                obtain additional input.2 During the                       metal surface applications. First, based                  items marketed as ‘‘white gold’’ or
                                                review, the Commission received                            on the comments, to address the                           silver.’’ 7
                                                information regarding technological                        deceptive use of precious metal terms                     II. Products Containing More Than One
                                                developments and related changes in                        for silver and platinum products that are                 Precious Metal
                                                industry standards and practices and                       not composed throughout of the
                                                                                                                                                                        Consistent with consumer perception
                                                consumer perceptions that affected                         advertised metal, the Commission
                                                                                                                                                                     evidence, the Commission proposes
                                                certain provisions of the Guides.                          proposes to advise marketers against
                                                                                                                                                                     adding a new section that states it is
                                                   Under Section 5 of the FTC Act,3 an                     using silver or platinum terms to
                                                                                                                                                                     unfair or deceptive to misrepresent the
                                                act or practice is deceptive if it involves                describe all, or part of, a coated product
                                                                                                                                                                     relative quantity of each precious metal
                                                                                                           unless they adequately qualify the term
                                                a material statement or omission that                                                                                in a product that contains more than
                                                                                                           to indicate the product has only a
                                                would mislead a consumer acting                                                                                      one precious metal.8 The proposed
                                                                                                           surface layer of the advertised precious
                                                reasonably under the circumstances.4                                                                                 guidance advises marketers generally to
                                                                                                           metal.5
                                                Therefore, to prevent deceptive acts and                      Second, based on new durability                        list precious metals in the order of their
                                                practices pursuant to Section 5, the                       testing, the Commission proposes to                       relative weight from greatest to least
                                                Commission’s guidance should be based                      update the safe harbors for surface                       (i.e., leading with the predominant
                                                on how consumers reasonably interpret                      applications of gold.6 Specifically, this                 metal). However, it includes examples
                                                claims. The Commission has tried to use                    testing shows that the durability                         illustrating that, in some contexts,
                                                available consumer perception evidence                     marketers intend to convey can be                         consumers likely understand that a
                                                whenever possible to develop its                           assured only at thicknesses higher than                   product contains a greater amount of
                                                guidance. Because marketers have relied                    those specified in the current Guides.                    one metal, even though another metal is
                                                on these Guides for decades and have                       Additionally, this testing demonstrates                   listed first (e.g., ‘‘14k gold-accented
                                                                                                           that, for electrolytic applications,                      silver’’). It also provides examples of
                                                made significant expenditures based on
                                                                                                           durability is assured only when                           marking and descriptions of terms that
                                                this guidance, the Commission proposes
                                                                                                           marketers use gold or gold alloy of at                    may be misleading (e.g., use of the term
                                                revising existing provisions only when
                                                                                                           least 22 karat fineness, rather than the                  ‘‘Platinum + Silver’’ to describe a
                                                there is a firm record supporting                                                                                    product that contains more silver than
                                                revision. Additionally, the Commission                     10 karat fineness currently provided.
                                                                                                           The Commission seeks evidence about                       platinum by weight).
                                                proposes new guidance only when
                                                supported by solid evidence of                             consumer expectations regarding the                       III. Alloys With Precious Metals in
                                                deception to avoid chilling the use of                     durability of products with a surface                     Amounts Below Minimum Thresholds
                                                truthful terms that may be useful to                       application of precious metals as                            The Commission proposes to revise
                                                consumers.                                                 compared to products composed                             the Guides to address gold and silver
                                                                                                           throughout of precious metals. As                         products containing precious metal in
                                                   Based on this framework, the                            discussed in the Statement, the
                                                Commission now proposes several                                                                                      amounts below the levels currently
                                                                                                           Commission does not propose guidance                      specified in the Guides. The current
                                                amendments to the Guides. Specifically,                    for new terms to describe surface
                                                the Commission proposes revisions in                                                                                 Guides advise marketers to avoid using
                                                                                                           applications of silver and platinum                       the terms ‘‘gold,’’ ‘‘silver,’’ or
                                                the following areas: (I) Surface                           group metals not addressed in the                         ‘‘platinum,’’ or their abbreviations, to
                                                application of precious metals; (II)                       Guides, nor does it propose guidance for                  describe or mark a product unless it
                                                products containing more than one                          new surface-application terms, such as                    contains the precious metal in an
                                                precious metal; (III) alloys with precious                 ‘‘clad’’ and ‘‘bonded,’’ to describe gold                 amount that meets or exceeds the levels
                                                metals in amounts below minimum                            and other surface applications. The                       specified in Section 23.4 (gold), 23.6
                                                thresholds; (IV) lead-glass-filled stones;                 Commission lacks sufficient evidence                      (silver), and 23.7 (platinum group
                                                (V) varietals; (VI) ‘‘cultured’’ diamonds;                 on which to base such guidance.                           metals). The Commission proposes
                                                (VII) use of the term ‘‘gem’’; and (VIII)                     Third, based on consumer perception
                                                                                                                                                                     adding new guidance to the gold and
                                                treatments to pearl products.                              evidence, the Commission proposes a
                                                                                                                                                                     silver sections regarding marketers who
                                                                                                              5 Proposed Section 23.5(b)(3) (silver) and Section
                                                                                                                                                                     have competent and reliable scientific
                                                industry guides may result, however, in
                                                                                                           23.6(b)(1) (platinum).                                    evidence that below-threshold products
                                                enforcement action under the FTC Act, 15 U.S.C.               6 Proposed Section 23.3(c). In various places, the     have materially similar properties (e.g.,
                                                45. In any such action, the Commission must prove          current Guides’ safe harbors refer both to                corrosion- and tarnish-resistance) to at-
                                                that the act or practice at issue is unfair or deceptive   ‘‘reasonable durability,’’ which is not defined, and
                                                in violation of Section 5 of the FTC Act.                                                                            or above-threshold products. This
                                                                                                           ‘‘substantial thickness,’’ which is defined to mean
                                                  2 As explained in more detail in the Statement of
                                                                                                           that ‘‘all areas of the plating are of such thickness     proposed guidance advises that these
                                                Basis and Purpose, the Commission completed its            as to assure a durable coverage of the base metal         marketers may non-deceptively
                                                last comprehensive review of the Jewelry Guides in         to which it has been affixed.’’ See, e.g., Section        reference these precious metals without
                                                1996 (61 FR 27178 (May 30, 1996)), and has                 23.4(c)(2), fn 3 (mechanical plating of gold or gold      additional disclosures other than
                                                modified the Guides four times since, most recently        alloy) and 23.6(d) (silver). To clarify that reasonable
                                                                                                           durability is based on consumer expectation, the          purity.9 Further, the proposed guidance
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                                                in 2010. 75 FR 81443 (Dec. 28, 2010) (providing
                                                guidance on how to mark and describe non-                  Commission proposes defining ‘‘reasonable                 advises marketers selling below-
                                                deceptively certain platinum alloys).                      durability’’ as ‘‘all areas of the plating are of such    threshold gold and silver alloys that
                                                  3 15 U.S.C. 45.
                                                                                                           thickness as to assure coverage that reasonable           materially differ from at- or above-
                                                                                                           consumers would expect from the surface
                                                  4 FTC Policy Statement on Deception, appended
                                                                                                           application.’’ See, e.g., proposed Section 23.3(b)(4),
                                                                                                                                                                       7 Proposed Section 23.7.
                                                to Cliffdale Assoc., Inc., 103 FTC 110 (1984); see         fn 2. This proposed definition incorporates, and
                                                also FTC v. Verity Int’l Ltd., 443 F.3d 48, 63 (2d Cir.    therefore replaces, the guidance regarding                  8 Proposed Section 23.8.
                                                2006); FTC v. Pantron I Corp., 33 F.3d 1088, 1095          ‘‘substantial thickness’’ where it appears in the gold      9 Proposed Note to Section 23.3(b)(9) (gold);

                                                (9th Cir. 1994).                                           and silver sections.                                      proposed Note to Section 23.5(1) and (2) (silver).



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                                                                          Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules                                                   1351

                                                threshold products (e.g., 8 karat gold                     Use of the term ‘‘yellow emerald’’ to                    For the reasons set forth in the
                                                items that tarnish) that they may non-                     describe a golden beryl or heliodor, and               preamble, and in the Statement of Basis
                                                deceptively reference these metals if                      (2) the use of the term ‘‘green amethyst’’             and Purpose on the FTC’s Web site,
                                                they disclose that the product may not                     to describe prasiolite.                                available at https://www.ftc.gov/public-
                                                have the same attributes or properties as                  VI. ‘‘Cultured’’ Diamonds
                                                                                                                                                                  statements/2015/12/statement-basis-
                                                jewelry made with the same precious                                                                               purpose-proposed-revisions-jewelry-
                                                metal at or above the threshold.10                            Based on consumer perception                        guides, the Commission proposes to
                                                Finally, the notes advise marketers to                     evidence, the Commission proposes                      revise 16 CFR part 23, as set forth
                                                accurately disclose the purity of the                      adding a new diamond example that                      below:
                                                metal.11 These changes should enable                       states it is not unfair or deceptive to use
                                                marketers to provide truthful                              the term ‘‘cultured’’ to describe                      PART 23—GUIDES FOR THE
                                                information about precious metal                           laboratory-created diamonds if the term                JEWELRY, PRECIOUS METALS, AND
                                                content while dispelling the impression                    is immediately accompanied by                          PEWTER INDUSTRIES
                                                that a product will perform as well as                     ‘‘laboratory-created,’’ ‘‘laboratory-
                                                                                                           grown,’’ ‘‘[manufacturer name]-created,’’              Sec.
                                                one made with that precious metal in                                                                              23.0   Scope and application.
                                                amounts at or above the threshold. For                     ‘‘synthetic,’’ or by another word or                   23.1   Deception (general).
                                                reasons described in the Statement, the                    phrase of like meaning.15                              23.2   Misuse of the terms ‘‘hand-made,’’
                                                Commission does not propose a                              VII. Misuse of the Word ‘‘Gem’’                            ‘‘hand-polished,’’ etc.
                                                corresponding note for platinum alloys                                                                            23.3 Misrepresentation as to gold content.
                                                containing less than 500 parts per                            Based on comments noting that the                   23.4 Misuse of the word ‘‘vermeil.’’
                                                thousand platinum.                                         guidance on the term ‘‘gem’’ is circular               23.5 Misrepresentation as to silver content.
                                                                                                           and subjective, the Commission                         23.6 Misuse of the words ‘‘platinum,’’
                                                IV. Lead-Glass-Filled Stones                               proposes eliminating Section 23.25                         ‘‘iridium,’’ ‘‘palladium,’’ ‘‘ruthenium,’’
                                                                                                           (‘‘Misuse of the word ‘gem’ ’’). In its                    ‘‘rhodium,’’ and ‘‘osmium.’’
                                                   The Commission proposes adding a                                                                               23.7 Disclosure of surface-layer application
                                                new note to the section on ‘‘Misuse of                     place, the Commission proposes adding                      of rhodium.
                                                the words ‘ruby,’ ‘sapphire,’ etc.’’ 12                    the term ‘‘gem’’ to Section 23.23 16                   23.8 Misrepresentation as to products
                                                Based on consumer perception                               (Misuse of the words ‘‘ruby,’’                             containing more than one precious
                                                evidence, this proposed note states it                     ‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz, ‘‘stone,’’             metal.
                                                would be unfair or deceptive to describe                   ‘‘birthstone,’’ ‘‘gemstone,’’ etc.). The               23.9 Misrepresentation as to content of
                                                                                                           Commission also proposes eliminating                       pewter.
                                                products filled with a substantial                                                                                23.10 Additional guidance for the use of
                                                quantity of lead glass: With the                           Section 23.20(j) (misuse of the word
                                                                                                                                                                      quality marks.
                                                unqualified word ‘‘ruby’’ or name of any                   ‘‘gem’’ as to pearls). As discussed in the             23.11 Misuse of ‘‘corrosion proof,’’ ‘‘non-
                                                other precious or semi-precious stone;                     Statement, the Commission does not                         corrosive,’’ ‘‘corrosion resistant,’’ ‘‘rust
                                                as a ‘‘treated ruby’’ or other ‘‘treated’’                 propose further guidance for the term                      proof,’’ ‘‘rust resistant,’’ etc.
                                                precious or semi-precious stone; as a                      ‘‘gem’’ with regard to pearls.                         23.12 Definition and misuse of the word
                                                ‘‘laboratory-grown,’’ ‘‘laboratory-                                                                                   ‘‘diamond.’’
                                                                                                           VIII. Treatments to Pearl Products                     23.13 Misuse of the words ‘‘flawless,’’
                                                created,’’ ‘‘[manufacturer name]-                                                                                     ‘‘perfect,’’ etc.
                                                                                                              Based on comments, the Commission
                                                created,’’ or ‘‘synthetic’’ ruby or other                                                                         23.14 Disclosure of treatments to diamonds.
                                                                                                           proposes a new section addressing
                                                natural stone; or as a ‘‘composite ruby,’’                                                                        23.15 Misuse of the term ‘‘blue white.’’
                                                                                                           disclosures of treatments to pearls and
                                                ‘‘manufactured ruby,’’ ‘‘hybrid ruby,’’ or                                                                        23.16 Misuse of the term ‘‘properly cut,’’
                                                                                                           cultured pearls. This section advises
                                                other precious or semi-precious stone                                                                                 etc.
                                                                                                           marketers to disclose treatments to such               23.17 Misuse of the words ‘‘brilliant’’ and
                                                without qualification. The Commission
                                                                                                           products if the treatment: (a) Is not                      ‘‘full cut.’’
                                                also proposes some examples of terms
                                                                                                           permanent; (b) creates special care                    23.18 Misrepresentation of weight and
                                                marketers could use to describe these
                                                                                                           requirements or (c) has a significant                      ‘‘total weight.’’
                                                products non-deceptively (e.g., use of                                                                            23.19 Definitions of various pearls.
                                                                                                           effect on the product’s value.17 The
                                                the term ‘‘lead-glass-filled ruby’’ to                                                                            23.20 Misuse of the word ‘‘pearl.’’
                                                                                                           guidance largely tracks the current
                                                describe a product made with ruby that                                                                            23.21 Misuse of terms such as ‘‘cultured
                                                                                                           guidance regarding gemstone
                                                is infused with lead glass).13                                                                                        pearl,’’ ‘‘seed pearl,’’ ‘‘Oriental pearl,’’
                                                                                                           treatments.18                                              ‘‘natura,’’ ‘‘kultured,’’ ‘‘real,’’
                                                V. Varietals                                                                                                          ‘‘synthetic,’’ and regional designations.
                                                                                                           IX. Conclusion
                                                  The Commission proposes adding a                                                                                23.22 Misrepresentation as to cultured
                                                                                                             For further analysis of comments and                     pearls.
                                                new section that states it is unfair or
                                                                                                           the proposed revised guidance, please                  23.23 Disclosure of treatments to pearls and
                                                deceptive to mark or describe a product
                                                                                                           see the Statement of Basis and Purpose                     cultured pearls.
                                                with an incorrect varietal name.14                                                                                23.24 Disclosure of treatment to gemstones.
                                                                                                           on the FTC’s Web site, available at
                                                Varietal names describe a division of                                                                             23.25 Misuse of the words ‘‘ruby,’’
                                                                                                           https://www.ftc.gov/public-statements/
                                                gem species or genus based on color,                                                                                  ‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz,’’
                                                                                                           2015/12/statement-basis-purpose-
                                                type of optical phenomenon, or other                                                                                  ‘‘stone,’’ ‘‘birthstone,’’ ‘‘gem,’’
                                                                                                           proposed-revisions-jewelry-guides.
                                                distinguishing characteristic of                                                                                      ‘‘gemstone,’’ etc.
                                                appearance (e.g., crystal structure).                      List of Subjects in 16 CFR Part 23                     23.26 Misuse of the words ‘‘real,’’
                                                Based on consumer perception                                                                                          ‘‘genuine,’’ ‘‘natural,’’ ‘‘precious,’’ etc.
                                                                                                             Advertising, Jewelry, Labeling,                      23.27 Misrepresentation as to varietal name.
                                                evidence, this proposed section                            Pewter, Precious metals, and Trade
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                                                                                                                                                                  23.28 Misuse of the words ‘‘flawless,’’
                                                provides two examples of markings or                       practices.                                                 ‘‘perfect,’’ etc.
                                                descriptions that may be misleading: (1)                                                                          Appendix To Part 23—Exemptions
                                                                                                             15 Proposed   Section 23.12(c)(3).                       Recognized in the Assay for Quality of
                                                  10 Id.                                                     16 Renumbered    as Section 23.25 in the proposed        Gold Alloy, Gold Filled, Gold Overlay,
                                                  11 Id.
                                                                                                           Guides.                                                    Rolled Gold Plate, Silver, and Platinum
                                                  12 Proposed   Note to Section 23.25.                       17 Proposed Section 23.23.                               Industry Products
                                                  13 Id.                                                     18 16 CFR 23.22 (now renumbered as proposed
                                                  14 Proposed   Section 23.27.                             Section 23.24).                                          Authority: 15 U.S.C. 45, 46.



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                                                1352                    Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules

                                                § 23.0   Scope and application.                         provide the Commission’s views on how                    (b) It is unfair or deceptive to
                                                   (a) These guides apply to jewelry                    reasonable consumers likely interpret                  represent, directly or by implication,
                                                industry products, which include, but                   certain claims. Industry members may                   that any industry product is hand
                                                are not limited to, the following:                      use an alternative approach if the                     forged, hand engraved, hand finished, or
                                                Gemstones and their laboratory-created                  approach satisfies the requirements of                 hand polished, or has been otherwise
                                                and imitation substitutes; natural and                  Section 5 of the FTC Act. Whether a                    hand processed, unless the operation
                                                cultured pearls and their imitations; and               particular claim is deceptive will                     described was accomplished by hand
                                                metallic watchbands not permanently                     depend on the net impression of the                    labor and manually controlled methods
                                                attached to watches. These guides also                  advertisement, label, or other                         which permit the maker to control and
                                                apply to articles, including optical                    promotional material at issue. In                      vary the type, amount, and effect of
                                                frames, pens and pencils, flatware, and                 addition, although many examples                       such operation on each part of each
                                                hollowware, fabricated from precious                    present specific claims and options for                individual product.
                                                metals (gold, silver and platinum group                 qualifying claims, the examples do not
                                                                                                        illustrate all permissible claims or                   § 23.3 Misrepresentation as to gold
                                                metals), precious metal alloys, and their                                                                      content.
                                                imitations. These guides also apply to                  qualifications under Section 5 of the
                                                all articles made from pewter. For the                  FTC Act.                                                  (a) It is unfair or deceptive to
                                                purposes of these guides, all articles                                                                         misrepresent the presence of gold or
                                                                                                        § 23.1   Deception (general).                          gold alloy in an industry product, or the
                                                covered by these guides are defined as
                                                ‘‘industry products.’’                                    It is unfair or deceptive to                         quantity or karat fineness of gold or gold
                                                   (b) These guides apply to persons,                   misrepresent the type, kind, grade,                    alloy contained in the product, or the
                                                partnerships, or corporations, at every                 quality, quantity, metallic content, size,             karat fineness, thickness, weight ratio,
                                                level of the trade (including but not                   weight, cut, color, character, treatment,              or manner of application of any gold or
                                                limited to manufacturers, suppliers, and                substance, durability, serviceability,                 gold alloy plating, covering, or coating
                                                retailers) engaged in the business of                   origin, price, value, preparation,                     on any surface of an industry product or
                                                offering for sale, selling, or distributing             production, manufacture, distribution,                 part thereof.
                                                industry products.                                      or any other material aspect of an                        (b) The following are examples of
                                                                                                        industry product.                                      markings or descriptions that may be
                                                  Note to paragraph (b): To prevent
                                                                                                                                                               misleading: 1
                                                consumer deception, persons, partnerships,                Note 1 to § 23.1: If, in the sale or offering
                                                or corporations in the business of appraising,          for sale of an industry product, any                      (1) Use of the word ‘‘Gold’’ or any
                                                identifying, or grading industry products               representation is made as to the grade                 abbreviation, without qualification, to
                                                should utilize the terminology and standards            assigned the product, the identity of the              describe all or part of an industry
                                                set forth in the guides.                                grading system used should be disclosed.               product, which is not composed
                                                   (c) These guides apply to claims and                                                                        throughout of fine (24 karat) gold.
                                                                                                           Note 2 to § 23.1: To prevent deception, any            (2) Use of the word ‘‘Gold’’ or any
                                                representations about industry products                 qualifications or disclosures, such as those
                                                included in labeling, advertising,                                                                             abbreviation to describe all or part of an
                                                                                                        described in the guides, should be
                                                promotional materials, and all other                                                                           industry product composed throughout
                                                                                                        sufficiently clear and prominent. Clarity of
                                                forms of marketing, whether asserted                    language, relative type size and proximity to          of an alloy of gold, unless a correct
                                                directly or by implication, through                     the claim being qualified, and an absence of           designation of the karat fineness of the
                                                words, symbols, emblems, logos,                         contrary claims that could undercut                    alloy immediately precedes the word
                                                illustrations, depictions, product brand                effectiveness, will maximize the likelihood            ‘‘Gold’’ or its abbreviation, and such
                                                names, or through any other means.                      that the qualifications and disclosures are            fineness designation is of at least equal
                                                                                                        appropriately clear and prominent.                     conspicuousness.
                                                   (d) These guides set forth the Federal
                                                Trade Commission’s current thinking                                                                               (3) Use of the word ‘‘Gold’’ or any
                                                                                                           Note 3 to § 23.1: An illustration or
                                                about claims for jewelry and other                      depiction of a diamond or other gemstone
                                                                                                                                                               abbreviation to describe all or part of an
                                                articles made from precious metals and                  that portrays it in greater than its actual size       industry product that is not composed
                                                pewter. The guides help marketers and                   may mislead consumers, unless a disclosure             throughout of gold or a gold alloy, but
                                                other industry members avoid making                     is made about the item’s true size.                    is surface-plated or coated with gold
                                                claims that are unfair or deceptive                                                                            alloy, unless the word ‘‘Gold’’ or its
                                                under Section 5 of the FTC Act, 15                      § 23.2 Misuse of the terms ‘‘handmade,’’               abbreviation is adequately qualified to
                                                U.S.C. 45. They do not confer any rights                ‘‘hand polished,’’ etc.                                indicate that the product or part is only
                                                on any person and do not operate to                                                                            surface-plated.
                                                                                                           (a) It is unfair or deceptive to
                                                bind the FTC or the public. The                         represent, directly or by implication,                    (4) Use of the term ‘‘Gold Plate,’’
                                                Commission, however, may take action                    that any industry product is handmade                  ‘‘Gold Plated,’’ or any abbreviation to
                                                under the FTC Act if a marketer or other                or hand-wrought unless the entire                      describe all or part of an industry
                                                industry member makes a claim                           shaping and forming of such product                    product unless such product or part
                                                inconsistent with the guides. In any                    from raw materials and its finishing and               contains a surface-plating of gold alloy,
                                                such enforcement action, the                            decoration were accomplished by hand                   applied by any process, which is of such
                                                Commission must prove that the                          labor and manually controlled methods                  thickness and extent of surface coverage
                                                challenged act or practice is unfair or                 which permit the maker to control and                  that reasonable durability 2 is assured.
                                                deceptive in violation of Section 5 of the              vary the construction, shape, design,                    1 See § 23.3(c) for examples of acceptable
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                                                FTC Act.                                                and finish of each part of each                        markings and descriptions.
                                                   (e) The guides consist of general                    individual product.                                      2 For the purpose of this section, ‘‘reasonable
                                                principles, specific guidance on the use                                                                       durability’’ means that all areas of the plating are
                                                                                                           Note to paragraph (a): As used herein,
                                                of particular claims for industry                       ‘‘raw materials’’ include bulk sheet, strip,
                                                                                                                                                               of such thickness as to assure coverage that
                                                products, and examples. Claims may                                                                             reasonable consumers would expect from the
                                                                                                        wire, precious metal clays, ingots, casting            surface application. Since industry products
                                                raise issues that are addressed by more                 grain, and similar items that have not been            include items having surfaces and parts of surfaces
                                                than one example and in more than one                   cut, shaped, or formed into jewelry parts,             that are subject to different degrees of wear, the
                                                section of the guides. The examples                     semi-finished parts, or blanks.                        thickness of the surface application for all items or



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                                                                         Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules                                               1353

                                                   (5) Use of the terms ‘‘Gold Filled,’’                 abbreviation, and such fineness designation            marked on the item, if it is immediately
                                                ‘‘Rolled Gold Plate,’’ ‘‘Rolled Gold                     should be of at least equal conspicuousness.           followed by a designation of the karat
                                                Plated,’’ ‘‘Gold Overlay,’’ or any                       If the marketer lacks such evidence, in                fineness of the plating, which is of equal
                                                                                                         addition to disclosing the karat fineness of
                                                abbreviation to describe all or part of an                                                                      conspicuousness as the term used (as,
                                                                                                         the alloy, it should also disclose that the
                                                industry product unless such product or                  product may not have the same attributes or            for example, ‘‘4.3 microns 12 K gold
                                                part contains a surface plating of gold                  properties as products that contain at least 10        overlay’’ or ‘‘4.3 m 14 Kt. G.F.’’ for items
                                                alloy applied by a mechanical process                    karats.                                                plated with 4.3 microns of 12 karat and
                                                and of such thickness and extent of                                                                             14 karat gold, respectively).
                                                                                                            (c) The following are examples of
                                                surface coverage that reasonable                         markings and descriptions that are
                                                durability is assured, and unless the                                                                              Note to paragraph (c)(2): If an industry
                                                                                                         consistent with the principles described               product has a thicker coating of gold or gold
                                                term is immediately preceded by a                        above:                                                 alloy on some areas than others, the
                                                correct designation of the karat fineness                   (1) An industry product or part                     minimum thickness of the plate should be
                                                of the alloy that is of at least equal                   thereof, composed throughout of an                     marked. When conforming to all such
                                                conspicuousness as the term used.                        alloy of gold of not less than 10 karat                requirements except the specified minimum
                                                   (6) Use of the terms ‘‘Gold Plate,’’                  fineness, may be marked and described                  of 1/20th of the weight of the metal in the
                                                ‘‘Gold Plated,’’ ‘‘Gold Filled,’’ ‘‘Rolled                                                                      entire article, the terms ‘‘Gold Overlay,’’
                                                                                                         as ‘‘Gold’’ when such word ‘‘Gold,’’                   ‘‘Gold Plate,’’ ‘‘Gold Plated,’’ and ‘‘Rolled
                                                Gold Plate,’’ ‘‘Rolled Gold Plated,’’                    wherever appearing, is immediately                     Gold Plate’’ may be used when the karat
                                                ‘‘Gold Overlay,’’ or any abbreviation to                 preceded by a correct designation of the               fineness designation is immediately preceded
                                                describe a product in which the layer of                 karat fineness of the alloy, and such                  by a fraction accurately disclosing the
                                                gold plating has been covered with a                     karat designation is of equal                          portion of the weight of the metal in the
                                                base metal (such as nickel), which is                    conspicuousness as the word ‘‘Gold’’                   entire article accounted for by the plating,
                                                covered with a thin wash of gold, unless                 (for example, ‘‘14 Karat Gold,’’ ‘‘14 K.               and when such fraction is of equal
                                                there is a disclosure that the primary                                                                          conspicuousness as the term used (for
                                                                                                         Gold,’’ or ‘‘14 Kt. Gold’’). Such product
                                                gold coating is covered with a base                                                                             example, ‘‘1/40th 12 Kt. Rolled Gold Plate’’
                                                                                                         may also be marked and described by a                  or ‘‘1/40 12 Kt. R.G.P.’’).
                                                metal, which is gold washed.                             designation of the karat fineness of the
                                                   (7) Use of the terms ‘‘Gold                           gold alloy unaccompanied by the word                      (3) An industry product or part
                                                Electroplate,’’ ‘‘Gold Electroplated,’’ or               ‘‘Gold’’ (for example, ‘‘14 Karat,’’                   thereof on which there has been affixed
                                                any abbreviation to describe all or part                 ‘‘14Kt.,’’ or ‘‘14 K.’’).                              on all significant surfaces by an
                                                of an industry product unless such                                                                              electrolytic process an electroplating of
                                                product or part is electroplated with                       Note to paragraph (c)(1): Use of the term
                                                                                                         ‘‘Gold’’ or any abbreviation to describe all or        gold or gold alloy of not less than 22
                                                gold or a gold alloy and such                            part of a product that is composed                     karats that is 15 millionths of an inch
                                                electroplating is of such karat fineness,                throughout of gold alloy, but contains a               (approximately 0.381 microns) may be
                                                thickness, and extent of surface                         hollow center or interior, may mislead                 marked or described as ‘‘Gold Plate,’’
                                                coverage that reasonable durability is                   consumers, unless the fact that the product            ‘‘Gold Plated,’’ ‘‘Gold Electroplate’’ or
                                                assured.                                                 contains a hollow center is disclosed in
                                                                                                                                                                ‘‘Gold Electroplated,’’ or abbreviated, as,
                                                   (8) Use of any name, terminology, or                  immediate proximity to the term ‘‘Gold’’ or
                                                                                                         its abbreviation (for example, ‘‘14 Karat Gold-        for example, ‘‘G.E.P.’’ When the
                                                other term to misrepresent that an                                                                              electroplating meets the minimum
                                                                                                         Hollow Center,’’ or ‘‘14 K. Gold Tubing,’’
                                                industry product is equal or superior to,                when of a gold alloy tubing of such karat              fineness but not the minimum thickness
                                                or different than, a known and                           fineness). Such products should not be                 specified above, the marking or
                                                established type of industry product                     marked or described as ‘‘solid’’ or as being           description may be ‘‘Gold Flashed’’ or
                                                with reference to its gold content or                    solidly of gold or of a gold alloy. For                ‘‘Gold Washed.’’ An industry product or
                                                method of manufacture.                                   example, when the composition of such a                part thereof on which there has been
                                                   (9) Use of the word ‘‘Gold’’ or any                   product is 14 karat gold alloy, it should not
                                                                                                         be described or marked as either ‘‘14 Kt.
                                                                                                                                                                affixed on all significant surfaces by an
                                                abbreviation, or of a quality mark                                                                              electrolytic process an electroplating of
                                                implying gold content (e.g., 9 karat), to                Solid Gold’’ or as ‘‘Solid 14 Kt. Gold.’’
                                                                                                                                                                gold or gold alloy of not less than 22
                                                describe all or part of an industry                         (2) An industry product or part                     karats that is 100 millionths of an inch
                                                product that is composed throughout of                   thereof on which there has been affixed                (approximately 2.54 microns) may be
                                                an alloy of gold of less than 10 karat                   on all significant surfaces by soldering,              marked or described as ‘‘Heavy Gold
                                                fineness.                                                brazing, welding, or other mechanical                  Electroplate’’ or ‘‘Heavy Gold
                                                   Note to paragraph (b)(9): For an industry             means, a plating of gold alloy of not less             Electroplated.’’ When electroplatings
                                                product that is not composed throughout of               than 10 karat fineness and of a                        qualify for the term ‘‘Gold Electroplate’’
                                                an alloy of gold of at least 10 karat fineness,          minimum thickness throughout of gold                   (or ‘‘Gold Electroplated’’), or the term
                                                using the word ‘‘gold’’ or any abbreviation,             or gold alloy that is 170 millionths of an             ‘‘Heavy Gold Electroplate’’ (or ‘‘Heavy
                                                or a quality mark implying gold content (e.g.,
                                                                                                         inch (approximately 4.3 microns) may                   Gold Electroplated’’), and have been
                                                9 karat), may not be deceptive to describe all
                                                or part of the product if the marketer has               be marked or described as ‘‘Gold                       applied by use of a particular kind of
                                                competent and reliable scientific evidence               Filled,’’ ‘‘Gold Overlay,’’ ‘‘Rolled Gold              electrolytic process, the marking may be
                                                that such product does not differ materially             Plate,’’ ‘‘Gold Plate,’’ ‘‘Gold Plated,’’ or           accompanied by identification of the
                                                from a product composed throughout of an                 an adequate abbreviation, when such                    process used, as for example, ‘‘Gold
                                                alloy of gold of at least 10 karat fineness with         plating constitutes at least 1/20th of the             Electroplated (X Process)’’ or ‘‘Heavy
                                                respect to the following attributes or                   weight of the metal in the entire article              Gold Electroplated (Y Process).’’ The
                                                properties: Corrosion resistance, tarnish
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                                                                                                         and when the term is immediately                       exact thickness of the plate may be
                                                resistance, and any other attribute or                   preceded by a designation of the karat                 marked on the item, if it is immediately
                                                property material to consumers. In those
                                                                                                         fineness of the plating which is of equal              followed by a designation of the karat
                                                circumstances, a correct designation of the
                                                karat fineness of the alloy should                       conspicuousness as the term used (for                  fineness of the plating, which is of equal
                                                immediately precede the word ‘‘gold’’ or its             example, ‘‘14 Karat Gold Filled,’’ ‘‘14                conspicuousness as the term used (as,
                                                                                                         Kt. Gold Filled,’’ ‘‘14 Kt. G.F.,’’ ‘‘14 Kt.           for example, ‘‘0.381 microns 22 K gold
                                                for different areas of the surface of individual items   Gold Overlay,’’ or ‘‘14K. R.G.P.’’). The               electroplate’’ for an item plated with
                                                does not necessarily have to be uniform.                 exact thickness of the plate may be                    0.381 microns of 22 karat gold or ‘‘2.54


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                                                1354                     Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules

                                                m 22 K. heavy gold electroplated’’ for an                  (2) Use of the words ‘‘coin’’ or ‘‘coin                § 23.6 Misuse of the words ‘‘platinum,’’
                                                item plated with 2.54 microns of 22                     silver’’ to describe all or part of an                    ‘‘iridium,’’ ‘‘palladium,’’ ‘‘ruthenium,’’
                                                karat gold).                                            industry product unless it is at least                    ‘‘rhodium,’’ and ‘‘osmium.’’
                                                  Note to paragraph (c)(3): If an industry              900/1,000ths pure silver.                                    (a) It is unfair or deceptive to use the
                                                product has a thicker electroplating of gold               Note to paragraphs 5(b)(1) and (2): A                  words ‘‘platinum,’’ ‘‘iridium,’’
                                                or gold alloy on some areas than others, the            marketer may mark, describe, or otherwise                 ‘‘palladium,’’ ‘‘ruthenium,’’ ‘‘rhodium,’’
                                                minimum thickness of the plate should be                represent all or part an industry product as              and ‘‘osmium,’’ or any abbreviation to
                                                marked.                                                 silver even when it is not at least 925/                  mark or describe all or part of an
                                                  (d) The provisions of this section                    1,000ths pure silver if the marketer has                  industry product if such marking or
                                                                                                        competent and reliable scientific evidence                description misrepresents the product’s
                                                relating to markings and descriptions of
                                                                                                        that such product does not differ materially              true composition. The Platinum Group
                                                industry products and parts thereof are                 from a product that is at least 925/1,000ths
                                                subject to the applicable tolerances of                 pure silver with respect to the following                 Metals (PGM) are Platinum, Iridium,
                                                the National Stamping Act or any                        attributes or properties: Corrosion resistance,           Palladium, Ruthenium, Rhodium, and
                                                amendment thereof.3                                     tarnish resistance, and any other attribute or            Osmium.
                                                  Note to paragraph (d): Exemptions                     property material to consumers. In those                     (b) The following are examples of
                                                recognized in the assay of karat gold industry          circumstances, a correct designation of the               markings or descriptions that may be
                                                products and in the assay of gold filled, gold          purity of the alloy should immediately                    misleading: 6
                                                overlay, and rolled gold plate industry                 precede the word ‘‘silver’’ or its abbreviation,
                                                                                                                                                                     (1) Use of the word ‘‘Platinum’’ or any
                                                products, and not to be considered in any               and such designation should be of at least
                                                                                                        equal conspicuousness. If the marketer lacks              abbreviation to describe all or part of a
                                                assay for quality, are listed in the appendix.                                                                    product that is not composed
                                                                                                        such evidence, in addition to disclosing the
                                                                                                        purity of the alloy, it should also disclose              throughout of platinum, but has a
                                                § 23.4   Misuse of the word ‘‘vermeil.’’                that the product may not have the same                    surface layer or coating of platinum,
                                                  (a) It is unfair or deceptive to                      attributes or properties as products that                 unless the word ‘‘Platinum’’ or its
                                                represent, directly or by implication,                  contain at least 925/1,000ths. The terms                  abbreviation is adequately qualified to
                                                that an industry product is ‘‘vermeil’’ if              ‘‘solid silver,’’ ‘‘sterling silver,’’ ‘‘sterling,’’      indicate that the product or part is only
                                                such mark or description misrepresents                  and the abbreviation ‘‘Ster.’’ should not be
                                                                                                                                                                  coated.
                                                the product’s true composition.                         used to mark or describe such products that
                                                                                                        are not at least 925/1,000ths pure silver.                   (2) Use of the word ‘‘Platinum’’ or any
                                                  (b) An industry product may be                                                                                  abbreviation, without qualification, to
                                                described or marked as ‘‘vermeil’’ if it                Consistent with § 23.6(b)(2), marketers may
                                                                                                        use the terms ‘‘coin’’ or ‘‘coin silver’’ only if         describe all or part of an industry
                                                consists of a base of sterling silver                   the product is at least 900/1,000ths pure                 product that is not composed
                                                coated or plated on all significant                     silver.                                                   throughout of 950 parts per thousand
                                                surfaces with gold or gold alloy of not                                                                           pure Platinum.
                                                less than 22 karat fineness and a                          (3) Use of the word ‘‘silver’’ or any
                                                                                                        abbreviation to describe all or part of a                    (3) Use of the word ‘‘Platinum’’ or any
                                                minimum thickness throughout of 100
                                                                                                        product that is not composed                              abbreviation accompanied by a number
                                                millionths of an inch (approximately
                                                                                                        throughout of silver, but has a surface                   indicating the parts per thousand of
                                                2.54 microns).
                                                                                                        layer or coating of silver, unless the                    pure Platinum contained in the product
                                                  Note 1 to § 23.4: It is unfair or deceptive           word ‘‘silver’’ or its abbreviation is                    without mention of the number of parts
                                                to use the term ‘‘vermeil’’ to describe a                                                                         per thousand of other PGM contained in
                                                product in which the sterling silver has been           adequately qualified to indicate that the
                                                covered with a base metal (such as nickel)              product or part is only coated.                           the product, to describe all or part of an
                                                plated with gold unless there is a disclosure              (4) Marking, describing, or otherwise                  industry product that is not composed
                                                that the sterling silver is covered with a base         representing all or part of an industry                   throughout of at least 850 parts per
                                                metal that is plated with gold.                         product as being plated or coated with                    thousand pure platinum, for example,
                                                                                                        silver unless all significant surfaces of                 ‘‘600Plat.’’
                                                  Note 2 to § 23.4: Exemptions recognized in            the product or part contain a plating or                     (4) Use of the word ‘‘Platinum’’ or any
                                                the assay of gold filled, gold overlay, and
                                                rolled gold plate industry products are listed
                                                                                                        coating of silver that is of reasonable                   abbreviation thereof, to mark or describe
                                                in the appendix.                                        durability.4                                              any product that is not composed
                                                                                                           (c) The provisions of this section                     throughout of at least 500 parts per
                                                § 23.5 Misrepresentation as to silver                   relating to markings and descriptions of                  thousand pure Platinum.
                                                content.                                                industry products and parts thereof are                      (5) Use of the word ‘‘Platinum,’’ or
                                                   (a) It is unfair or deceptive to                     subject to the applicable tolerances of                   any abbreviation accompanied by a
                                                misrepresent that an industry product                   the National Stamping Act or any                          number or percentage indicating the
                                                contains silver, or to misrepresent a                   amendment thereof.5                                       parts per thousand of pure Platinum
                                                product’s silver content, plating,                        Note 1 to § 23.5: The National Stamping                 contained in the product, to describe all
                                                electroplating, or coating.                             Act provides that silver-plated articles shall            or part of an industry product that
                                                   (b) The following are examples of                    not ‘‘be stamped, branded, engraved or                    contains at least 500 parts per thousand,
                                                markings or descriptions that may be                    imprinted with the word ‘sterling’ or the                 but less than 850 parts per thousand,
                                                misleading:                                             word ‘coin,’ either alone or in conjunction               pure Platinum, and does not contain at
                                                                                                        with other words or marks.’’ 15 U.S.C. 297(a).            least 950 parts per thousand PGM (for
                                                   (1) Use of the words ‘‘silver,’’ ‘‘solid
                                                silver,’’ ‘‘Sterling Silver,’’ ‘‘Sterling,’’ or            Note 2 to § 23.5: Exemptions recognized in             example, ‘‘585 Plat.’’) without a clear
                                                the abbreviation ‘‘Ster.’’ to describe all              the assay of silver industry products are                 and conspicuous disclosure,
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                                                or part of an industry product unless it                listed in the appendix.                                   immediately following the name or
                                                is at least 925/1,000ths pure silver.                                                                             description of such product:
                                                                                                          4 See  footnote 2.                                         (i) Of the full composition of the
                                                  3 Under  the National Stamping Act, articles or         5 Under   the National Stamping Act, sterling silver    product (by name and not abbreviation)
                                                parts made of gold or of gold alloy that contain no     articles or parts that contain no solder have a           and percentage of each metal; and
                                                solder have a permissible tolerance of three parts      permissible tolerance of four parts per thousand. If
                                                per thousand. If the part tested contains solder, the   the part tested contains solder, the permissible
                                                permissible tolerance is seven parts per thousand.      tolerance is ten parts per thousand. For full text, see     6 See paragraph (c) of this section for examples of

                                                For full text, see 15 U.S.C. 295, et seq.               15 U.S.C. 294, et seq.                                    acceptable markings and descriptions.



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                                                                        Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules                                                  1355

                                                   (ii) That the product may not have the               950 parts per thousand PGM, may be                     composed of metals appropriate for use
                                                same attributes or properties as                        marked accurately, with a quality                      in pewter.
                                                traditional platinum products. Provided,                marking on the article, using parts per
                                                                                                                                                               § 23.10 Additional guidance for the use of
                                                however, that the marketer need not                     thousand and standard chemical
                                                                                                                                                               quality marks.
                                                make disclosure under § 23.7(b)(5)(ii), if              abbreviations (e.g., 585 Pt., 415 Co.).
                                                the marketer has competent and reliable                                                                           As used in these guides, the term
                                                                                                           Note to § 23.6: Exemptions recognized in            quality mark means any letter, figure,
                                                scientific evidence that such product                   the assay of platinum industry products are
                                                does not differ materially from a                                                                              numeral, symbol, sign, word, or term, or
                                                                                                        listed in appendix A of this part.
                                                product containing at least 850 parts per                                                                      any combination thereof, that has been
                                                                                                                                                               stamped, embossed, inscribed, or
                                                thousand pure Platinum with respect to                  § 23.7 Disclosure of surface-layer of
                                                                                                                                                               otherwise placed on any industry
                                                the following attributes or properties:                 application of rhodium.
                                                                                                                                                               product and which indicates or suggests
                                                Durability, luster, density, scratch                      It is unfair or deceptive to fail to                 that any such product is composed
                                                resistance, tarnish resistance, hypo-                   disclose a surface-layer application of                throughout of any precious metal or any
                                                allergenicity, ability to be resized or                 rhodium on products marked or                          precious metal alloy or has a surface or
                                                repaired, retention of precious metal                   described as precious metal.                           surfaces on which there has been plated
                                                over time, and any other attribute or
                                                                                                        § 23.8 Misrepresentation as to products                or deposited any precious metal or
                                                property material to consumers.
                                                                                                        containing more than one precious metal.               precious metal alloy. Included are the
                                                   Note to paragraph (b)(5): When using                                                                        words ‘‘gold,’’ ‘‘karat,’’ ‘‘carat,’’ ‘‘silver,’’
                                                percentages to qualify platinum                            (a) It is unfair or deceptive to
                                                                                                        misrepresent the relative quantity of                  ‘‘sterling,’’ ‘‘vermeil,’’ ‘‘platinum,’’
                                                representations, marketers should convert the
                                                                                                        each precious metal in a product that                  ‘‘iridium,’’ ‘‘palladium,’’ ‘‘ruthenium,’’
                                                amount in parts per thousand to a percentage
                                                that is accurate to the first decimal place             contains more than than one precious                   ‘‘rhodium,’’ or ‘‘osmium,’’ or any
                                                (e.g., 58.5% Platinum, 41.5% Cobalt).                   metal. Marketers should list precious                  abbreviations thereof, whether used
                                                                                                        metals in the order of their relative                  alone or in conjunction with the words
                                                   (c) The following are examples of                                                                           ‘‘filled,’’ ‘‘plated, ‘‘overlay,’’ or
                                                markings and descriptions that are not                  weight in the product from greatest to
                                                                                                        least (i.e., leading with the predominant              ‘‘electroplated,’’ or any abbreviations
                                                considered unfair or deceptive:                                                                                thereof. Quality markings include those
                                                   (1) The following abbreviations for                  metal). Listing precious metals in order
                                                                                                        of relative weight is not necessary where              in which the words or terms ‘‘gold,’’
                                                each of the PGM may be used for quality                                                                        ‘‘karat,’’ ‘‘silver,’’ ‘‘vermeil,’’ ‘‘platinum’’
                                                marks on articles: ‘‘Plat.’’ or ‘‘Pt.’’ for             it is clear to reasonable consumers from
                                                                                                        context that the metal listed first is not             (or platinum group metals), or their
                                                Platinum; ‘‘Irid.’’ or ‘‘Ir.’’ for Iridium;                                                                    abbreviations are included, either
                                                ‘‘Pall.’’ or ‘‘Pd.’’ for Palladium; ‘‘Ruth.’’           predominant.
                                                                                                           (b) The following are examples of                   separately or as suffixes, prefixes, or
                                                or ‘‘Ru.’’ for Ruthenium; ‘‘Rhod.’’ or                                                                         syllables.
                                                ‘‘Rh.’’ for Rhodium; and ‘‘Osmi.’’ or                   markings or descriptions that may be
                                                                                                        misleading:                                               (a) Deception as to applicability of
                                                ‘‘Os.’’ for Osmium.                                                                                            marks.
                                                                                                           (1) Use of the terms ‘‘Platinum +
                                                   (2) An industry product consisting of                                                                          (1) If a quality mark on an industry
                                                                                                        Silver’’ to describe a product that
                                                at least 950 parts per thousand pure                                                                           product is applicable to only part of the
                                                                                                        contains more silver than platinum by
                                                Platinum may be marked or described as                                                                         product, the part of the product to
                                                                                                        weight.
                                                ‘‘Platinum.’’                                                                                                  which it is applicable (or inapplicable)
                                                                                                           (2) Use of the terms ‘‘14K/Sterling’’ to
                                                   (3) An industry product consisting of                                                                       should be disclosed when, absent such
                                                                                                        describe a product that contains more
                                                850 parts per thousand pure Platinum,                                                                          disclosure, the location of the mark
                                                                                                        silver than gold by weight.
                                                900 parts per thousand pure Platinum,                                                                          misrepresents the product or part’s true
                                                                                                           (c) The following are examples of
                                                or 950 parts per thousand pure Platinum                                                                        composition.
                                                                                                        markings and descriptions that are not
                                                may be marked ‘‘Platinum,’’ provided                                                                              (2) If a quality mark is applicable to
                                                                                                        considered unfair or deceptive:
                                                that the Platinum marking is preceded                      (1) For a product comprised primarily               only part of an industry product, but not
                                                by a number indicating the amount in                    of silver with a surface-layer application             another part, which is of similar surface
                                                parts per thousand of pure Platinum (for                of platinum, ‘‘900 platinum over silver.’’             appearance, each quality mark should
                                                industry products consisting of 950                        (2) For a product comprised primarily               be closely accompanied by an
                                                parts per thousand pure Platinum, the                   of silver with visually distinguishable                identification of the part or parts to
                                                marking described in § 23.7(b) (2) above                parts of gold, ‘‘14k gold-accented                     which the mark is applicable.
                                                is also appropriate). Thus, the following               silver.’’                                                 (b) Deception by reason of difference
                                                markings may be used: ‘‘950Pt.,’’                          (3) For a product comprised primarily               in the size of letters or words in a
                                                ‘‘950Plat.,’’ ‘‘900Pt.,’’ ‘‘900Plat.,’’                 of gold with visually distinguishable                  marking or markings. It is unfair or
                                                ‘‘850Pt.,’’ or ‘‘850Plat.’’                             parts of platinum, ‘‘850 Platinum inset,               deceptive to place a quality mark on a
                                                   (4) An industry product consisting of                14K gold ring.’’                                       product in which the words or letters
                                                at least 950 parts per thousand PGM,                                                                           appear in greater size than other words
                                                and of at least 500 parts per thousand                  § 23.9 Misrepresentation as to content of              or letters of the mark, or when different
                                                pure Platinum, may be marked                            pewter.                                                markings placed on the product have
                                                ‘‘Platinum,’’ provided that the mark of                    (a) It is unfair or deceptive to mark,              different applications and are in
                                                each PGM constituent is preceded by a                   describe, or otherwise represent all or                different sizes, when the net impression
                                                number indicating the amount in parts                   part of an industry product as ‘‘Pewter’’              of any such marking would be
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                                                per thousand of each PGM, as for                        or any abbreviation if such mark or                    misleading as to the metallic
                                                example, ‘‘600Pt.350Ir.,’’                              description misrepresents the product’s                composition of all or part of the
                                                ‘‘600Plat.350Irid.,’’ ‘‘550Pt.350Pd.50Ir.,’’            true composition.                                      product. (An example of improper
                                                or ‘‘550Plat.350Pall.50Irid.’’                             (b) An industry product or part                     marking would be the marking of a gold
                                                   (5) An industry product consisting of                thereof may be described or marked as                  electroplated product with the word
                                                at least 500 parts per thousand, but less               ‘‘Pewter’’ or any abbreviation if it                   ‘‘electroplate’’ in small type and the
                                                than 850 parts per thousand, pure                       consists of at least 900 parts per 1000                word ‘‘gold’’ in larger type, with the
                                                Platinum, and not consisting of at least                Grade A Tin, with the remainder                        result that purchasers and prospective


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                                                1356                    Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules

                                                purchasers of the product might only                      Note to paragraph (b): It is unfair or               § 23.14 Disclosure of treatments to
                                                observe the word ‘‘gold.’’)                             deceptive to represent, directly or by                 diamonds.
                                                                                                        implication, that industrial grade diamonds               A diamond is a gemstone product.
                                                  Note 1 to § 23.10: Legibility of markings. If         or other non-jewelry quality diamonds are of
                                                a quality mark is engraved or stamped on an                                                                    Treatments to diamonds should be
                                                                                                        jewelry quality.
                                                industry product, or is printed on a tag or                                                                    disclosed in the manner prescribed in
                                                label attached to the product, the quality                 (c) The following are examples of                   § 23.24 of these guides, Disclosure of
                                                mark should be of sufficient size type as to            descriptions that are not considered                   treatments to gemstones.
                                                be legible to persons of normal vision, should          unfair or deceptive:
                                                be so placed as likely to be observed by                                                                       § 23.15   Misuse of the term ‘‘blue white.’’
                                                                                                           (1) The use of the words ‘‘rough
                                                purchasers, and should be so attached as to                                                                      It is unfair or deceptive to use the
                                                                                                        diamond’’ to describe or designate
                                                remain thereon until consumer purchase.                                                                        term ‘‘blue white’’ or any representation
                                                                                                        uncut or unfaceted objects or products
                                                                                                        satisfying the definition of diamond                   of similar meaning to describe any
                                                  Note 2 to § 23.10: Disclosure of identity of
                                                manufacturers, processors, or distributors.             provided above; or                                     diamond that under normal, north
                                                The National Stamping Act provides that any                (2) The use of the word ‘‘diamond’’ to              daylight or its equivalent shows any
                                                person, firm, corporation, or association,              describe or designate objects or products              color or any trace of any color other
                                                being a manufacturer or dealer subject to               satisfying the definition of diamond but               than blue or bluish.
                                                section 294 of the Act, who applies or causes           which have not been symmetrically
                                                to be applied a quality mark, or imports any                                                                   § 23.16   Misuse of the term ‘‘properly cut,’’
                                                article bearing a quality mark ‘‘which
                                                                                                        fashioned with at least seventeen (17)                 etc.
                                                indicates or purports to indicate that such             polished facets when in immediate                        It is unfair or deceptive to use the
                                                article is made in whole or in part of gold             conjunction with the word ‘‘diamond’’                  terms ‘‘properly cut,’’ ‘‘proper cut,’’
                                                or silver or of an alloy of either metal’’ shall        there is either a disclosure of the                    ‘‘modern cut,’’ or any representation of
                                                apply to the article the trademark or name of           number of facets and shape of the                      similar meaning to describe any
                                                such person. 15 U.S.C. 297.                             diamond or the name of a type of                       diamond that is lopsided, or is so thick
                                                                                                        diamond that denotes shape and that                    or so thin in depth as to detract
                                                § 23.11 Misuse of ‘‘corrosion proof,’’                  usually has less than seventeen (17)                   materially from the brilliance of the
                                                ‘‘noncorrosive,’’ ‘‘corrosion resistant,’’              facets (e.g., ‘‘rose diamond’’).                       stone.
                                                ‘‘rust proof,’’ ‘‘rust resistant,’’ etc.                   (3) The use of the word ‘‘cultured’’ to
                                                   (a) It is unfair or deceptive to:                                                                             Note to § 23.16: Stones that are commonly
                                                                                                        describe laboratory-created diamonds if                called ‘‘fisheye’’ or ‘‘old mine’’ should not be
                                                   (1) Use the terms ‘‘corrosion proof,’’               the term is immediately accompanied,
                                                ‘‘noncorrosive,’’ ‘‘rust proof,’’ or any                                                                       described as ‘‘properly cut,’’ ‘‘modern cut,’’
                                                                                                        with equal conspicuousness, by the                     etc.
                                                other term of similar meaning to                        words ‘‘laboratory-created,’’ ‘‘laboratory-
                                                describe an industry product unless all                 grown,’’ ‘‘[manufacturer name]-created,’’              § 23.17 Misuse of the words ‘‘brilliant’’ and
                                                parts of the product will be immune                     ‘‘synthetic,’’ or by some other word or                ‘‘full cut.’’
                                                from rust and other forms of corrosion                  phrase of like meaning, so as to clearly                  It is unfair or deceptive to use the
                                                during the life expectancy of the                       disclose that it is a laboratory-created               unqualified expressions ‘‘brilliant,’’
                                                product; or                                             product.
                                                   (2) Use the terms ‘‘corrosion                                                                               ‘‘brilliant cut,’’ or ‘‘full cut’’ to describe,
                                                resistant,’’ ‘‘rust resistant,’’ or any other             Note to paragraph (c): Additional guidance           identify, or refer to any diamond except
                                                                                                        about imitation and laboratory-created                 a round diamond that has at least thirty-
                                                term of similar meaning to describe an                  diamond representations and misuse of
                                                industry product unless all parts of the                                                                       two (32) facets plus the table above the
                                                                                                        words ‘‘gem,’’ ‘‘real,’’ ‘‘genuine,’’ ‘‘natural,’’     girdle and at least twenty-four (24)
                                                product are of such composition as to                   etc., are set forth in §§ 23.24 and 23.25.
                                                not be subject to material damage by                                                                           facets below.
                                                corrosion or rust during the major                      § 23.13 Misuse of the words ‘‘flawless,’’                Note to § 23.17: Such terms should not be
                                                portion of the life expectancy of the                   ‘‘perfect,’’ etc.                                      applied to single or rose-cut diamonds. They
                                                product under normal conditions of use.                                                                        may be applied to emerald-(rectangular) cut,
                                                                                                          (a) It is unfair or deceptive to use the             pear-shaped, heart-shaped, oval-shaped, and
                                                   (b) Among the metals that may be
                                                                                                        word ‘‘flawless’’ to describe any                      marquise-(pointed oval) cut diamonds
                                                considered as corrosion (and rust)
                                                                                                        diamond that discloses flaws, cracks,                  meeting the above-stated facet requirements
                                                resistant are: Pure nickel; Gold alloys of
                                                                                                        inclusions, carbon spots, clouds,                      when, in immediate conjunction with the
                                                not less than 10 Kt. fineness; and                                                                             term used, the form of the diamond is
                                                                                                        internal lasering, or other blemishes or
                                                Austenitic stainless steels.                                                                                   disclosed.
                                                                                                        imperfections of any sort when
                                                § 23.12 Definition and misuse of the word               examined under a corrected magnifier at
                                                ‘‘diamond.’’                                            10-power, with adequate illumination,                  § 23.18 Misrepresentation of weight and
                                                                                                        by a person skilled in diamond grading.                ‘‘total weight.’’
                                                   (a) A diamond is a natural mineral
                                                consisting essentially of pure carbon                     (b) It is unfair or deceptive to use the               (a) It is unfair or deceptive to
                                                crystallized in the isometric system. It is             word ‘‘perfect,’’ or any representation of             misrepresent the weight of a diamond.
                                                found in many colors. Its hardness is 10;               similar meaning, to describe any                         (b) It is unfair or deceptive to use the
                                                its specific gravity is approximately                   diamond unless the diamond meets the                   word ‘‘point’’ or any abbreviation in any
                                                3.52; and it has a refractive index of                  definition of ‘‘flawless’’ and is not of               representation, advertising, marking, or
                                                2.42.                                                   inferior color or make.                                labeling to describe the weight of a
                                                   (b) It is unfair or deceptive to use the               (c) It is unfair or deceptive to use the             diamond, unless the weight is also
                                                                                                                                                               stated as decimal parts of a carat (e.g.,
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                                                unqualified word ‘‘diamond’’ to                         words ‘‘flawless’’ or ‘‘perfect’’ to
                                                describe or identify any object or                      describe a ring or other article of jewelry            25 points or .25 carat).
                                                product not meeting the requirements                    having a ‘‘flawless’’ or ‘‘perfect’’                     Note to paragraph (b): A carat is a standard
                                                specified in the definition of diamond                  principal diamond or diamonds, and                     unit of weight for a diamond and is
                                                provided above, or which, though                        supplementary stones that are not of                   equivalent to 200 milligrams (1⁄5 gram). A
                                                meeting such requirements, has not                      such quality, unless there is a disclosure             point is one one hundredth (1⁄100) of a carat.
                                                been symmetrically fashioned with at                    that the description applies only to the                 (c) If diamond weight is stated as
                                                least seventeen (17) polished facets.                   principal diamond or diamonds.                         decimal parts of a carat (e.g., .47 carat),


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                                                                        Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules                                                 1357

                                                the stated figure should be accurate to                 refer to a cultured pearl unless it is                 that the product is not a natural or
                                                the last decimal place. If diamond                      immediately preceded, with equal                       cultured pearl.
                                                weight is stated to only one decimal                    conspicuousness, by the word                              (f) It is unfair or deceptive to use the
                                                place (e.g., .5 carat), the stated figure               ‘‘cultured’’ or ‘‘cultivated,’’ or by some             term ‘‘kultured,’’ ‘‘semi-cultured pearl,’’
                                                should be accurate to the second                        other word or phrase of like meaning, so               ‘‘cultured-like,’’ ‘‘part-cultured,’’
                                                decimal place (e.g., ‘‘.5 carat’’ could                 as to indicate definitely and clearly that             ‘‘premature cultured pearl,’’ or any
                                                represent a diamond weight between                      the product is not a pearl.                            word, term, or phrase of like meaning to
                                                .495–.504).                                                (c) It is unfair or deceptive to use the            describe, identify, or refer to an
                                                   (d) If diamond weight is stated as                   word ‘‘pearl’’ to describe, identify, or               imitation pearl.
                                                fractional parts of a carat, a conspicuous              refer to an imitation pearl unless it is
                                                disclosure of the fact that the diamond                 immediately preceded, with equal                          (g) It is unfair or deceptive to use the
                                                weight is not exact should be made in                   conspicuousness, by the word                           term ‘‘South Sea pearl’’ unless it
                                                close proximity to the fractional                       ‘‘artificial,’’ ‘‘imitation,’’ or ‘‘simulated,’’       describes, identifies, or refers to a pearl
                                                representation and a disclosure of a                    or by some other word or phrase of like                that is taken from a salt water mollusk
                                                reasonable range of weight for each                     meaning, so as to indicate definitely and              of the Pacific Ocean South Sea Islands,
                                                fraction (or the weight tolerance being                 clearly that the product is not a pearl.               Australia, or Southeast Asia. It is unfair
                                                used) should also be made.                                 (d) It is unfair or deceptive to use the            or deceptive to use the term ‘‘South Sea
                                                   Note to paragraph (d): When fractional               terms ‘‘faux pearl,’’ ‘‘fashion pearl,’’               cultured pearl’’ unless it describes,
                                                representations of diamond weight are made,             ‘‘Mother of Pearl,’’ or any other such                 identifies, or refers to a cultured pearl
                                                as described in paragraph (d) of this section,          term to describe or qualify an imitation               formed in a salt water mollusk of the
                                                in catalogs or other printed materials, the
                                                                                                        pearl product unless it is immediately                 Pacific Ocean South Sea Islands,
                                                disclosure of the fact that the actual diamond                                                                 Australia, or Southeast Asia.
                                                weight is within a specified range should be            preceded, with equal conspicuousness,
                                                made conspicuously on every page where a                by the word ‘‘artificial,’’ ‘‘imitation,’’ or             (h) It is unfair or deceptive to use the
                                                fractional representation is made. Such                 ‘‘simulated,’’ or by some other word or                term ‘‘Biwa cultured pearl’’ unless it
                                                disclosure may refer to a chart or other                phrase of like meaning, so as to indicate              describes, identifies, or refers to
                                                detailed explanation of the actual ranges               definitely and clearly that the product is             cultured pearls grown in fresh water
                                                used. For example, ‘‘Diamond weights are                not a pearl.                                           mollusks in the lakes and rivers of
                                                not exact; see chart on p.X for ranges.’’                                                                      Japan.
                                                                                                        § 23.21 Misuse of terms such as ‘‘cultured
                                                § 23.19   Definitions of various pearls.                pearl,’’ ‘‘seed pearl,’’ ‘‘Oriental pearl,’’              (i) It is unfair or deceptive to use the
                                                  As used in these guides, the terms set                ‘‘natura,’’ ‘‘kultured,’’ ‘‘real,’’ ‘‘synthetic,’’     word ‘‘real,’’ ‘‘genuine,’’ ‘‘precious,’’ or
                                                forth below have the following                          and regional designations.                             any word, term, or phrase of like
                                                meanings:                                                  (a) It is unfair or deceptive to use the            meaning to describe, identify, or refer to
                                                  (a) Pearl: A calcareous concretion                    term ‘‘cultured pearl,’’ ‘‘cultivated                  any imitation pearl.
                                                consisting essentially of alternating                   pearl,’’ or any other word, term, or                      (j) It is unfair or deceptive to use the
                                                concentric layers of carbonate of lime                  phrase of like meaning to describe,                    word ‘‘synthetic’’ or similar terms to
                                                and organic material formed within the                  identify, or refer to any imitation pearl.             describe cultured or imitation pearls.
                                                body of certain mollusks, the result of                    (b) It is unfair or deceptive to use the               (k) It is unfair or deceptive to use the
                                                an abnormal secretory process caused                    term ‘‘seed pearl’’ or any word, term, or              terms ‘‘Japanese Pearls,’’ ‘‘Chinese
                                                by an irritation of the mantle of the                   phrase of like meaning to describe,                    Pearls,’’ ‘‘Mallorca Pearls,’’ or any
                                                mollusk following the intrusion of some                 identify, or refer to a cultured or an                 regional designation to describe,
                                                foreign body inside the shell of the                    imitation pearl, without using the                     identify, or refer to any cultured or
                                                mollusk, or due to some abnormal                        appropriate qualifying term ‘‘cultured’’               imitation pearl, unless the term is
                                                physiological condition in the mollusk,                 (e.g., ‘‘cultured seed pearl’’) or                     immediately preceded, with equal
                                                neither of which has in any way been                    ‘‘simulated,’’ ‘‘artificial,’’ or ‘‘imitation’’        conspicuousness, by the word
                                                caused or induced by humans.                            (e.g., ‘‘imitation seed pearl’’).                      ‘‘cultured,’’ ‘‘artificial,’’ ‘‘imitation,’’ or
                                                  (b) Cultured pearl: The composite                        (c) It is unfair or deceptive to use the            ‘‘simulated,’’ or by some other word or
                                                product created when a nucleus                          term ‘‘Oriental pearl’’ or any word, term,             phrase of like meaning, so as to indicate
                                                (usually a sphere of calcareous mollusk                 or phrase of like meaning to describe,                 definitely and clearly that the product is
                                                shell) planted by humans inside the                     identify, or refer to any industry product             a cultured or imitation pearl.
                                                shell or in the mantle of a mollusk is                  other than a pearl taken from a salt
                                                coated with nacre by the mollusk.                       water mollusk and of the distinctive                   § 23.22 Misrepresentation as to cultured
                                                  (c) Imitation pearl: A manufactured                   appearance and type of pearls obtained                 pearls.
                                                product composed of any material or                     from mollusks inhabiting the Persian                     It is unfair or deceptive to
                                                materials that simulate in appearance a                 Gulf and recognized in the jewelry trade               misrepresent the manner in which
                                                pearl or cultured pearl.                                as Oriental pearls.
                                                  (d) Seed pearl: A small pearl, as                                                                            cultured pearls are produced, the size of
                                                                                                           (d) It is unfair or deceptive to use the            the nucleus artificially inserted in the
                                                defined in (a), that measures
                                                                                                        word ‘‘Oriental’’ to describe, identify, or            mollusk and included in cultured
                                                approximately two millimeters or less.
                                                                                                        refer to any cultured or imitation pearl.              pearls, the length of time that such
                                                § 23.20   Misuse of the word ‘‘pearl.’’                    (e) It is unfair or deceptive to use the            products remained in the mollusk, the
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                                                  (a) It is unfair or deceptive to use the              word ‘‘natura,’’ ‘‘natural,’’ ‘‘nature’s,’’ or         thickness of the nacre coating, the value
                                                unqualified word ‘‘pearl’’ or any other                 any word, term, or phrase of like                      and quality of cultured pearls as
                                                word or phrase of like meaning to                       meaning to describe, identify, or refer to             compared with the value and quality of
                                                describe, identify, or refer to any object              a cultured or imitation pearl. It is unfair            pearls and imitation pearls, or any other
                                                or product that is not in fact a pearl, as              or deceptive to use the term ‘‘organic’’               material matter relating to the
                                                defined in § 23.19(a).                                  to describe, identify, or refer to an                  formation, structure, properties,
                                                  (b) It is unfair or deceptive to use the              imitation pearl, unless the term is                    characteristics, and qualities of cultured
                                                word ‘‘pearl’’ to describe, identify, or                qualified in such a way as to make clear               pearls.


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                                                1358                    Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules

                                                § 23.23 Disclosure of treatments to pearls              § 23.25 Misuse of the words ‘‘ruby,’’                  describe a product made with ruby that is
                                                and cultured pearls.                                    ‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz,’’ ‘‘stone,’’       infused with lead glass.
                                                                                                        ‘‘birthstone,’’ ‘‘gem,’’ ‘‘gemstone,’’ etc.
                                                   It is unfair or deceptive to fail to
                                                                                                           (a) It is unfair or deceptive to use the            § 23.26 Misuse of the words ‘‘real,’’
                                                disclose that a pearl or cultured pearl                                                                        ‘‘genuine,’’ ‘‘natural,’’ ‘‘precious,’’ etc.
                                                                                                        unqualified words ‘‘ruby,’’ ‘‘sapphire,’’
                                                has been treated if:
                                                                                                        ‘‘emerald,’’ ‘‘topaz,’’ or the name of any                It is unfair or deceptive to use the
                                                   (a) The treatment is not permanent.                  other precious or semi-precious stone to               word ‘‘real,’’ ‘‘genuine,’’ ‘‘natural,’’
                                                The seller should disclose that the pearl               describe any product that is not in fact               ‘‘precious,’’ ‘‘semi-precious,’’ or similar
                                                or cultured pearl has been treated and                  a natural stone of the type described.                 terms to describe any industry product
                                                that the treatment is or may not be                        (b) It is unfair or deceptive to use the            that is manufactured or produced
                                                permanent;                                              word ‘‘ruby,’’ ‘‘sapphire,’’ ‘‘emerald,’’              artificially.
                                                   (b) The treatment creates special care               ‘‘topaz,’’ or the name of any other
                                                                                                        precious or semi-precious stone, or the                § 23.27   Misrepresentation as to varietal
                                                requirements for the pearl or cultured                                                                         name.
                                                pearl. The seller should disclose that the              word ‘‘stone,’’ ‘‘birthstone,’’ ‘‘gem,’’
                                                                                                        ‘‘gemstone,’’ or similar term to describe                (a) It is unfair or deceptive to mark or
                                                pearl or cultured pearl has been treated
                                                                                                        a laboratory-grown, laboratory-created,                describe an industry product with the
                                                and has special care requirements. It is
                                                                                                        [manufacturer name]-created, synthetic,                incorrect varietal name.
                                                also recommended that the seller                                                                                 (b) The following are examples of
                                                disclose the special care requirements to               imitation, or simulated stone, unless
                                                                                                        such word or name is immediately                       marking or descriptions that may be
                                                the purchaser;                                                                                                 misleading:
                                                                                                        preceded with equal conspicuousness
                                                   (c) The treatment has a significant                                                                           (1) Use of the term ‘‘yellow emerald’’
                                                                                                        by the word ‘‘laboratory-grown,’’
                                                effect on the product’s value. The seller                                                                      to describe golden beryl or heliodor.
                                                                                                        ‘‘laboratory-created,’’ ‘‘[manufacturer
                                                should disclose that the pearl or                                                                                (2) Use of the term ‘‘green amethyst’’
                                                                                                        name]-created,’’ ‘‘synthetic,’’ or by the
                                                cultured pearl has been treated.                                                                               to describe prasiolite.
                                                                                                        word ‘‘imitation’’ or ‘‘simulated,’’ so as
                                                  Note to § 23.23: The disclosures outlined in          to disclose clearly the nature of the                    Note to § 23.27: A varietal name is given
                                                this section are applicable to sellers at every         product and the fact it is not a natural               for a division of gem species or genus based
                                                level of trade, as defined in § 23.0(b) of these                                                               on a color, type of optical phenomenon, or
                                                                                                        gemstone.
                                                Guides, and they may be made at the point                                                                      other distinguishing characteristic of
                                                of sale prior to sale, except that where a                 Note to paragraph (b): The use of the word          appearance.
                                                product can be purchased without personally             ‘‘faux’’ to describe a laboratory-created or
                                                viewing the product (e.g., direct mail                  imitation stone is not an adequate disclosure          § 23.28 Misuse of the words ‘‘flawless,’’
                                                catalogs, online services, televised shopping           that the stone is not natural.                         ‘‘perfect,’’ etc.
                                                programs), disclosure should be made in the               (c) It is unfair or deceptive to use the               (a) It is unfair or deceptive to use the
                                                solicitation for, or description of, the                word ‘‘laboratory-grown,’’ ‘‘laboratory-               word ‘‘flawless’’ as a quality description
                                                product.
                                                                                                        created,’’ ‘‘[manufacturer name]-                      of any gemstone that discloses
                                                                                                        created,’’ or ‘‘synthetic’’ with the name              blemishes, inclusions, or clarity faults of
                                                § 23.24 Disclosure of treatments to
                                                                                                        of any natural stone to describe any                   any sort when examined under a
                                                gemstones.
                                                                                                        industry product unless such industry                  corrected magnifier at 10-power, with
                                                   It is unfair or deceptive to fail to                 product has essentially the same optical,              adequate illumination, by a person
                                                disclose that a gemstone has been                       physical, and chemical properties as the               skilled in gemstone grading.
                                                treated if:                                             stone named.                                             (b) It is unfair or deceptive to use the
                                                   (a) The treatment is not permanent.                     Note to § 23.25: It would be unfair or              word ‘‘perfect’’ or any representation of
                                                The seller should disclose that the                     deceptive to describe products filled with a           similar meaning to describe any
                                                gemstone has been treated and that the                  substantial quantity of lead glass in the              gemstone unless the gemstone meets the
                                                treatment is or may not be permanent;                   following way:                                         definition of ‘‘flawless’’ and is not of
                                                                                                           (1) With the unqualified word ‘‘ruby,’’             inferior color or make.
                                                   (b) The treatment creates special care               ‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz,’’ or name of         (c) It is unfair or deceptive to use the
                                                requirements for the gemstone. The                      any other precious or semi-precious stone;             word ‘‘flawless,’’ ‘‘perfect,’’ or any
                                                seller should disclose that the gemstone                   (2) As a ‘‘treated ruby’’ or other ‘‘treated’’
                                                                                                                                                               representation of similar meaning to
                                                has been treated and has special care                   precious or semi-precious stone;
                                                                                                           (3) As a ‘‘laboratory-grown,’’ ‘‘laboratory-        describe any imitation gemstone.
                                                requirements. It is also recommended
                                                                                                        created,’’ ‘‘[manufacturer name]-created,’’ or         Appendix to Part 23—Exemptions
                                                that the seller disclose the special care               ‘‘synthetic’’ ‘‘ruby’’ or other natural stone;
                                                requirements to the purchaser;                                                                                 Recognized in the Assay for Quality ff
                                                                                                           (4) As a ‘‘composite ruby’’ or other
                                                                                                        ‘‘composite’’ precious or semi-precious stone
                                                                                                                                                               Gold Alloy, Gold Filled, Gold Overlay,
                                                   (c) The treatment has a significant
                                                                                                        without qualification;                                 Rolled Gold Plate, Silver, and Platinum
                                                effect on the stone’s value. The seller
                                                                                                           (5) As a ‘‘hybrid ruby’’ or other ‘‘hybrid’’        Industry Products
                                                should disclose that the gemstone has
                                                been treated.                                           precious or semi-precious stone without                  (a) Exemptions recognized in the industry
                                                                                                        qualification; or                                      and not to be considered in any assay for
                                                  Note to § 23.24: The disclosures outlined in             (6) As a ‘‘manufactured ruby’’ or other             quality of a karat gold industry product
                                                this section are applicable to sellers at every         ‘‘manufactured’’ precious or semi-precious             include springs, posts, and separable backs of
                                                level of trade, as defined in § 23.0(b) of these        stone without qualification.                           lapel buttons, posts and nuts for attaching
                                                Guides, and they may be made at the point                  The following are examples of descriptions          interchangeable ornaments, metallic parts
                                                of sale prior to sale; except that where a              for such products that are not considered
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                                                                                                                                                               completely and permanently encased in a
                                                product can be purchased without personally             deceptive:                                             nonmetallic covering, field pieces and bezels
                                                viewing the product (e.g., direct mail                     (1) use of the terms ‘‘lead-glass filled            for lockets,7 and wire pegs or rivets used for
                                                catalogs, online services, televised shopping           corundum’’ or ‘‘lead-glass filled composite
                                                programs), disclosure should be made in the             corundum’’ to describe a product made with               7 Field pieces of lockets are those inner portions
                                                solicitation for, or description of, the                low-grade corundum (not ruby) that is                  used as frames between the inside edges of the
                                                product.                                                infused with lead glass;                               locket and the spaces for holding pictures. Bezels
                                                                                                           (2) use of the terms ‘‘lead-glass-filled ruby’’     are the separable inner metal rings to hold the
                                                [65 FR 78743, Dec. 15, 2000]                            or ‘‘lead-glass-filled composite ruby’’ to             pictures in place.



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                                                                         Federal Register / Vol. 81, No. 7 / Tuesday, January 12, 2016 / Proposed Rules                                                     1359

                                                applying mountings and other ornaments,                 tongues. In addition, the following                    available publicly. If you wish the
                                                which mountings or ornaments shall be of                exemptions are recognized for products                 Commission to consider information
                                                the quality marked.                                     marked in accordance with § 23.6(b)(5) of              that is exempt from disclosure under the
                                                   Note: Exemptions recognized in the                   these Guides (i.e., products that are less than        Freedom of Information Act,1 a petition
                                                industry and not to be considered in any                500 parts per thousand platinum): pin
                                                                                                        tongues, joints, catches, lapel button backs
                                                                                                                                                               for confidential treatment of the exempt
                                                assay for quality of a karat gold optical
                                                                                                        and the posts to which they are attached,              information may be submitted according
                                                product include: the hinge assembly (barrel
                                                or other special types such as are customarily          scarf-pin stems, hat pin sockets, shirt-stud           to the procedures set forth in § 145.9 of
                                                used in plastic frames); washers, bushings,             backs, vest-button backs, and ear screw                the Commission’s regulations.2
                                                and nuts of screw assemblies; dowels;                   backs, provided such parts are made of the                The Commission reserves the right,
                                                springs for spring shoe straps; metal parts             same quality platinum as is used in the                but shall have no obligation, to review,
                                                permanently encased in a non-metallic                   balance of the article.                                pre-screen, filter, redact, refuse or
                                                covering; and for oxfords,8 coil and joint                By direction of the Commission.                      remove any or all of your submission
                                                springs.                                                                                                       from http://www.cftc.gov that it may
                                                   (b) Exemptions recognized in the industry            Donald S. Clark,
                                                                                                                                                               deem to be inappropriate for
                                                and not to be considered in any assay for               Secretary.
                                                                                                                                                               publication, such as obscene language.
                                                quality of a gold filled, gold overlay and              [FR Doc. 2016–00107 Filed 1–11–16; 8:45 am]
                                                rolled gold plate industry product, other than
                                                                                                                                                               All submissions that have been redacted
                                                                                                        BILLING CODE 6750–01–P                                 or removed that contain comments on
                                                watchcases, include joints, catches, screws,
                                                pin stems, pins of scarf pins, hat pins, etc.,                                                                 the merits of the rulemaking will be
                                                field pieces and bezels for lockets, posts and                                                                 retained in the public comment file and
                                                separate backs of lapel buttons, bracelet and           COMMODITY FUTURES TRADING                              will be considered as required under the
                                                necklace snap tongues, springs, and metallic            COMMISSION                                             Administrative Procedure Act and other
                                                parts completely and permanently encased in                                                                    applicable laws, and may be accessible
                                                a nonmetallic covering.                                 17 CFR Part 3                                          under the Freedom of Information Act.
                                                   Note: Exemptions recognized in the                   RIN 3038–AE16                                          FOR FURTHER INFORMATION CONTACT:
                                                industry and not to be considered in any                                                                       Katherine Driscoll, Associate Chief
                                                assay for quality of a gold filled, gold overlay        Alternative to Fingerprinting
                                                and rolled gold plate optical product include:
                                                                                                                                                               Counsel, 202–418–5544, kdriscoll@
                                                                                                        Requirement for Foreign Natural                        cftc.gov; Jacob Chachkin, Special
                                                screws; the hinge assembly (barrel or other
                                                special types such as are customarily used in           Persons                                                Counsel, 202–418–5496, jchachkin@
                                                plastic frames); washers, bushings, tubes and           AGENCY: Commodity Futures Trading                      cftc.gov; or Adam Kezsbom, Special
                                                nuts of screw assemblies; dowels; pad                   Commission.                                            Counsel, 202–418–5372, akezsbom@
                                                inserts; springs for spring shoe straps, cores                                                                 cftc.gov, Division of Swap Dealer and
                                                and/or inner windings of comfort cable                  ACTION: Notice of proposed rulemaking.
                                                                                                                                                               Intermediary Oversight, Commodity
                                                temples; metal parts permanently encased in                                                                    Futures Trading Commission, Three
                                                a nonmetallic covering; and for oxfords, the            SUMMARY:   The Commodity Futures
                                                                                                        Trading Commission (‘‘Commission’’ or                  Lafayette Centre, 1155 21st Street NW.,
                                                handle and catch.
                                                                                                        ‘‘CFTC’’) is proposing to amend existing               Washington, DC 20581.
                                                   (c) Exemptions recognized in the industry
                                                and not to be considered in any assay for               Commission regulations to establish an                 SUPPLEMENTARY INFORMATION:
                                                quality of a silver industry product include            alternative to fingerprinting to evaluate              I. Background
                                                screws, rivets, springs, spring pins for wrist          the fitness of natural persons who are
                                                watch straps; posts and separable backs of              required to submit fingerprints under                     Subject to certain exceptions and
                                                lapel buttons; wire pegs, posts, and nuts used          the Commission’s regulations and who                   exclusions, persons engaging in
                                                for applying mountings or other ornaments,              have not resided in the United States                  specified activities involving
                                                which mountings or ornaments shall be of
                                                                                                        since reaching 18 years of age                         commodity interests 3 are required
                                                the quality marked; pin stems (e.g., of badges,                                                                pursuant to the Commodity Exchange
                                                brooches, emblem pins, hat pins, and scarf              (‘‘Proposal’’).
                                                                                                                                                               Act (‘‘CEA’’ or ‘‘Act’’) and/or
                                                pins, etc.); levers for belt buckles; blades and        DATES: Comments must be received on                    Commission regulations 4 to register
                                                skeletons of pocket knives; field pieces and            or before February 11, 2016.
                                                bezels for lockets; bracelet and necklace snap
                                                                                                                                                               with the Commission in certain
                                                                                                        ADDRESSES: You may submit comments,                    registration categories. These include
                                                tongues; any other joints, catches, or screws;
                                                and metallic parts completely and                       identified by RIN 3038–AE16, by any of                 registration as a futures commission
                                                permanently encased in a nonmetallic                    the following methods:                                 merchant (‘‘FCM’’), retail foreign
                                                covering.                                                  • Agency Web site: Via its Comments                 exchange dealer (‘‘RFED’’), introducing
                                                   (d) Exemptions recognized in the industry            Online process: http://                                broker (‘‘IB’’), commodity pool operator
                                                and not to be considered in any assay for               comments.cftc.gov. Follow the                          (‘‘CPO’’), commodity trading advisor
                                                quality of an industry product of silver in             instructions on the Web site for                       (‘‘CTA’’), swap dealer (‘‘SD’’), major
                                                combination with gold include joints,                   submitting comments.
                                                catches, screws, pin stems, pins of scarf pins,            • Mail: Send to Christopher                           15   U.S.C. 552.
                                                hat pins, etc., posts and separable backs of
                                                lapel buttons, springs, and metallic parts
                                                                                                        Kirkpatrick, Secretary, Commodity                        2 Commission    regulations referred to herein are
                                                                                                        Futures Trading Commission, 1155 21st                  found at 17 CFR chapter. 1. Commission regulations
                                                completely and permanently encased in a                                                                        are accessible on the Commission’s Web site,
                                                nonmetallic covering.                                   Street NW., Washington, DC 20581.                      http://www.cftc.gov.
                                                   (e) Exemptions recognized in the industry               • Hand delivery/Courier: Same as                      3 A commodity interest is (1) any contract for the

                                                and not to be considered in any assay for               Mail above.                                            purchase or sale of a commodity for future delivery;
                                                quality of a platinum industry product                     • Federal eRulemaking Portal: at                    (2) any contract, agreement or transaction subject to
                                                                                                                                                               a Commission regulation under section 4c or 19 of
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                                                include springs, winding bars, sleeves, crown           http://www.regulations.gov/. Follow the
                                                cores, mechanical joint pins, screws, rivets,                                                                  the Commodity Exchange Act; (3) any contract,
                                                                                                        instructions for submitting comments.                  agreement or transaction subject to Commission
                                                dust bands, detachable movement rims, hat                  All comments must be submitted in                   jurisdiction under section 2(c)(2) of such Act; and
                                                pin stems, and bracelet and necklace snap               English, or if not, accompanied by an                  (4) Any swap as defined in such Act, by the
                                                                                                        English translation. Comments will be                  Commission, or jointly by the Commission and the
                                                  8 Oxfords are a form of eyeglasses where a flat                                                              Securities and Exchange Commission. 17 CFR
                                                spring joins the two eye rims and the tension it
                                                                                                        posted as received to http://                          1.3(yy).
                                                exerts on the nose serves to hold the unit in place.    www.cftc.gov. You should submit only                     4 See, e.g., Commission regulation 3.4(a). 17 CFR

                                                Oxfords are also referred to as pince nez.              information that you wish to make                      3.4(a).



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Document Created: 2016-01-12 01:22:55
Document Modified: 2016-01-12 01:22:55
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionProposed Rules
ActionRequest for public comments on proposed amendments.
DatesComments must be received on or before April 4, 2016.
ContactReenah L. Kim, Attorney, (202) 326- 2272, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue NW., Washington, DC 20580.
FR Citation81 FR 1349 
CFR AssociatedAdvertising; Jewelry; Labeling; Pewter; Precious Metals and Trade Practices

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