81_FR_15641 81 FR 15585 - Self-Regulatory Organizations; NYSE MKT LLC; Order Approving Proposed Rule Change Amending the NYSE MKT Company Guide To Create a New Section 146 Under Which a Certain Category of Newly Listed Issuers Would Be Entitled To Receive Complimentary Products and Services From the Exchange

81 FR 15585 - Self-Regulatory Organizations; NYSE MKT LLC; Order Approving Proposed Rule Change Amending the NYSE MKT Company Guide To Create a New Section 146 Under Which a Certain Category of Newly Listed Issuers Would Be Entitled To Receive Complimentary Products and Services From the Exchange

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 56 (March 23, 2016)

Page Range15585-15587
FR Document2016-06515

Federal Register, Volume 81 Issue 56 (Wednesday, March 23, 2016)
[Federal Register Volume 81, Number 56 (Wednesday, March 23, 2016)]
[Notices]
[Pages 15585-15587]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-06515]


-----------------------------------------------------------------------

SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-77401; File No. SR-NYSEMKT-2016-12]


Self-Regulatory Organizations; NYSE MKT LLC; Order Approving 
Proposed Rule Change Amending the NYSE MKT Company Guide To Create a 
New Section 146 Under Which a Certain Category of Newly Listed Issuers 
Would Be Entitled To Receive Complimentary Products and Services From 
the Exchange

March 17, 2016.

I. Introduction

    On January 14, 2016, NYSE MKT LLC (the ``Exchange'' or ``NYSE 
MKT'') filed with the Securities and Exchange Commission 
(``Commission'') pursuant to Section 19(b)(1) of the Securities 
Exchange Act of 1934 (``Act'') \1\ and Rule 19b-4 thereunder,\2\ a 
proposed rule change to amend the NYSE MKT Company Guide (``Company 
Guide'') to create a new Section 146 under which a certain category of 
newly listed issuers (``Eligible New Listings'') would be entitled to 
receive complimentary products and services from the Exchange. The 
proposed rule change was published for comment in the Federal Register 
on February 3, 2016.\3\ No comment letters were received in response to 
the Notice. This order approves the proposed rule change.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ See Securities Exchange Act Release No. 76996 (January 28, 
2016), 81 FR 5803 (``Notice'').
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II. Description of the Proposed Rule Change

    The Exchange proposes to adopt Section 146 of the Company Guide to 
offer the following complimentary products and services to Eligible New 
Listings \4\ on the Exchange: Web-hosting products and services (with 
an approximate commercial value of $16,000 per year), web-casting 
services (with an approximate commercial value of $6,500 per year), 
whistleblower hotline services (with an approximate commercial value of 
$4,000 per year), news distribution products and services (with an 
approximate commercial value of $20,000 per year), and corporate 
governance tools (with an approximate commercial value of $15,000 per 
year).\5\
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    \4\ For the purposes of the proposed rule, the term ``Eligible 
New Listing'' means (i) any U.S. company that lists common stock on 
the Exchange for the first time and any non-U.S. company that lists 
an equity security on the Exchange under Section 101 or 110 of the 
Company Guide for the first time, regardless of whether such U.S. or 
non-U.S. company conducts an offering, (ii) any U.S. or non-U.S. 
company that transfers its listing of common stock or equity 
securities, respectively, to the Exchange from another national 
securities exchange and (iii) any U.S. or non-U.S. company emerging 
from a bankruptcy, spinoff (where a company lists new shares in the 
absence of a public offering), and carve-out (where a company carves 
out a business line or division, which then conducts a separate 
initial public offering). For purposes of the proposed rule, 
``equity securities'' means common stock or common share equivalents 
such as ordinary shares, New York shares, global shares, American 
Depository Receipts, or Global Depository Receipts. See proposed 
Section 146 of the Company Guide.
    \5\ See proposed Section 146 of the Company Guide.
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    The Exchange proposes to provide Eligible New Listings with such 
products and services for a period of 24 calendar months, which period 
would begin on the date of listing on the Exchange.\6\ Notwithstanding 
the foregoing, however, the proposal provides that if an Eligible New 
Listing begins to use a particular product or service under proposed 
Section 146 within 30 days of its initial listing date, the 
complimentary period will begin on the date of first use.\7\ Under the 
proposal, Eligible New Listings may elect to receive some or all of the 
products and services for which they are eligible under Section 146 of 
the Company Guide and are under no obligation to accept any product or 
service for which they are eligible.\8\
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    \6\ Id.
    \7\ Id.
    \8\ Id.
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    The Exchange states that the specific products and services offered 
by the Exchange will be developed by the Exchange or by third-party 
vendors.\9\ The Exchange states that NYSE Governance Services, an 
entity that is owned by the Exchange's parent company that provides 
corporate governance, risk, and compliance services to its clients, 
which include companies listed on the Exchange, will offer and develop 
the corporate governance tools provided to Eligible New Listings, but 
will not provide any other service related to the proposed rule.\10\
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    \9\ See Notice, supra note 3, at 5804.
    \10\ Id. In its filing, the Exchange stated its belief that NYSE 
Governance Services is not a ``facility'' of the Exchange as defined 
in 15 U.S.C. 78c(a)(2), and noted that its proposed rule change is 
being filed with the Commission under Section 19(b)(2) of the Act 
because it relates to services offered in connection with a listing 
on the Exchange. See id. at 5804 n.6. The Commission notes that the 
definition of a ``facility'' of an exchange is broad under the Act, 
and ``includes its premises, tangible or intangible property whether 
on the premises or not, any right to the use of such premises or 
property or any service thereof for the purpose of effecting or 
reporting a transaction on an exchange . . . and any right of the 
exchange to the use of any property or service.'' The Commission 
further notes that any determination as to whether a service or 
other product is a facility of an exchange requires an analysis of 
the particular facts and circumstances.
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    The Exchange proposes to codify in proposed Section 146 of the 
Company Guide that all companies listed on the Exchange are entitled to 
certain complimentary products and services via the Exchange's Market 
Access Center, as described on the Exchange's Web site.\11\ The 
Exchange represents that all issuers listed on the Exchange have access 
to the Exchange's Market Access Center on the same basis and that the 
products and services currently available through the Exchange's Market 
Access Center have a commercial value of approximately $50,000.\12\
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    \11\ See Notice, supra note 3, at 5804. According to the 
Exchange, the Market Access Center is a market information analytics 
platform that is a combination of technology-enabled market 
intelligence insight and a team of highly skilled market 
professionals. According to the Exchange, the platform was created 
to provide issuers with better market insight and information across 
all exchanges and trading venues and includes products and services 
that were (i) developed by the Exchange using proprietary data and/
or intellectual property or (ii) built by a third-party expressly 
for the Exchange's listed companies. According to the Exchange, 
within this platform all issuers have access to tools and 
information related to market intelligence, education, investor 
outreach, media visibility, corporate governance, and advocacy 
initiatives. For example, the Market Access Center offers daily 
trading summaries, a trading alert system highlighting user-defined 
trading or market events, and a Web site featuring timely content 
for Exchange-listed senior executives featuring trading information, 
market data, and institutional ownership. Id.
    \12\ See id.
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III. Discussion and Commission Findings

    The Commission has carefully reviewed the proposed rule change and 
finds that it is consistent with the requirements of Section 6 of the 
Act.\13\

[[Page 15586]]

Specifically, the Commission finds that the proposal is consistent with 
Sections 6(b)(4) \14\ and 6(b)(5) of the Act \15\ in particular, in 
that the proposed rule is designed to provide for the equitable 
allocation of reasonable dues, fees, and other charges among Exchange 
members, issuers, and other persons using the Exchange's facilities, 
and is not designed to permit unfair discrimination between customers, 
issuers, brokers, or dealers. Moreover, the Commission believes that 
the proposed rule change is consistent with Section 6(b)(8) of the Act 
\16\ in that it does not impose any burden on competition not necessary 
or appropriate in furtherance of the purposes of the Act.
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    \13\ 15 U.S.C. 78f. In approving this proposed rule change, the 
Commission has considered the proposed rule's impact on efficiency, 
competition, and capital formation. See 15 U.S.C. 78c(f).
    \14\ 15 U.S.C. 78f(b)(4).
    \15\ 15 U.S.C. 78f(b)(5).
    \16\ 15 U.S.C. 78f(b)(8).
---------------------------------------------------------------------------

    The Commission believes that the proposed rule change, which would 
permit the Exchange to provide additional complimentary products and 
services to Eligible New Listings, as well as services to all listed 
companies through the Exchange's Market Access Center, as described 
above,\17\ is appropriate and consistent with the Act. The Commission 
believes that by describing in the Company Guide the products and 
services available to listed companies and the values of the products 
and services, the Exchange is adding greater transparency to its rules 
and the fees applicable to such companies. This will help to ensure 
that individual listed companies are not given specially negotiated 
packages of products and services to list or remain listed that would 
raise unfair discrimination issues under the Act.
---------------------------------------------------------------------------

    \17\ See supra notes 5 and 11-12 and accompanying text.
---------------------------------------------------------------------------

    The Commission notes that while all listed companies will receive 
some services from the Exchange via the Exchange's Market Access 
Center, some listed companies will receive additional products and 
services for 24 months from the date of listing based on their status 
as an Eligible New Listing. The Commission notes that Section 6(b)(5) 
of the Act does not require that all issuers be treated the same; 
rather, the Act requires that the rules of an exchange not unfairly 
discriminate between issuers. The Commission believes that the Exchange 
has provided a sufficient basis for its different treatment of Eligible 
New Listings and that this portion of the Exchange's proposal meets the 
requirements of the Act in that it reflects competition between 
exchanges, with the Exchange offering additional products and services 
to those companies choosing to list for the first time on the Exchange 
or transferring their listing from a competing exchange. In making this 
determination, the Commission notes that the provision of services 
under the proposal is for a limited duration and that the Exchange has 
provided a reasonable basis for deciding to treat Eligible New Listings 
differently from other listed companies. Among other things, the 
Exchange has stated that the offered products and services will help to 
ease the transition of these companies that are becoming public for the 
first time or are transferring their listing to a new exchange.\18\ In 
addition, all Eligible New Listings will receive the same package of 
services. Further, the Exchange states that it hopes to better compete 
with the Nasdaq Global Market for listings in the future.\19\ The 
Commission has also previously approved proposals providing different 
services to newly-listed issuers, including those transferring their 
listing from another exchange, and has found this consistent with 
Sections 6(b)(4) and 6(b)(5) of the Act.\20\ The Commission notes that, 
according to the Exchange, Nasdaq offers similar products and services 
to new listings and those companies transferring their listing from the 
New York Stock Exchange.\21\ Accordingly, based on the factors noted 
above, the Commission believes that the proposed rule changes to the 
Company Guide are consistent with the requirements of the Act and, in 
particular, that the products and services and their commercial value 
are equitably allocated among issuers consistent with Section 6(b)(4) 
of the Act, and the rule does not unfairly discriminate between issuers 
consistent with Section 6(b)(5) of the Act.
---------------------------------------------------------------------------

    \18\ See Notice, supra note 3, at 5805. Specifically, the 
Exchange states that the Web-hosting products and services will 
assist Eligible New Listings in engaging with their shareholders by 
providing them with a Web site that contains business content that 
can be viewed by investors; the web-casting services allow listed 
companies to communicate with shareholders in connection with their 
quarterly earnings release process; the whistleblower hotline will 
assist Eligible New Listings in complying with, among other things, 
the requirements of the Sarbanes-Oxley Act, Foreign Corrupt 
Practices Act, and UK Bribery Act; the news distribution products 
and services will assist Eligible New Listings in complying with 
Exchange disclosure requirements; and the corporate governance tools 
will help educate the board of directors of each Eligible New 
Listing about corporate governance best practices. See id. at 5804.
    \19\ See id. at 5804.
    \20\ See Securities Exchange Act Release Nos. 76127 (October 9, 
2015), 80 FR 62584 (October 16, 2015) (order approving SR-NYSE-2015-
36); 72669 (July 24, 2014), 79 FR 44234 (July 30, 2014) (order 
approving NASDAQ-2014-058) (``Nasdaq Order''); 65963 (December 15, 
2011), 76 FR 79262 (December 21, 2011) (order approving SR-NASDAQ-
2011-122).
    \21\ The Commission notes that the Nasdaq Global Market offers 
new listings and companies transferring their listing from the New 
York Stock Exchange complimentary products and services, while the 
Nasdaq Capital Market does not offer similar services. See Nasdaq 
Stock Market Rule IM-5900-7(a). The Exchange states that it 
currently competes with the Nasdaq Capital Market and, in some 
cases, with the Nasdaq Global Market. See Notice, supra note 3, at 
5804. While we recognize that Nasdaq does not currently provide 
services to transfers from NYSE MKT, based on the current 
competitive environment for listings it is not unreasonable for NYSE 
MKT to want to offer services to companies transferring from another 
national securities exchange to attract new listings, and is 
consistent with the Act as long as such offerings, among other 
things, under Section 6(b)(5), do not discriminate between issuers.
---------------------------------------------------------------------------

    The Commission also believes that it is consistent with the Act for 
the Exchange to allow the complimentary period for a particular service 
offered to Eligible New Listings to begin on the date of first use if a 
company begins to use the service within 30 days after the date of 
listing. According to the Exchange, companies listing on the Exchange 
for the first time often require a period of time after listing to 
complete the contracting and training process with vendors providing 
the complimentary products and services.\22\ Therefore, many companies 
are not able to begin using the suite of products offered to them 
immediately on the date of listing.\23\ The Commission notes that this 
proposed change is substantially similar to Nasdaq Rule IM-5900-7, 
which also allows a company to begin using services within 30 days of 
listing.\24\ As noted in the Nasdaq Order, the Commission believes that 
this change would provide only a short window of additional time to 
allow companies to finalize their contracts for the complimentary 
products and services, and that this additional time would only be 
available to companies that have already determined to list on the 
Exchange.\25\
---------------------------------------------------------------------------

    \22\ See Notice, supra note 3, at 5805.
    \23\ See id.
    \24\ See Nasdaq Order, supra note 20.
    \25\ The Commission expects the Exchange to track the start (and 
end) date of each free service.
---------------------------------------------------------------------------

    The Exchange will provide the corporate governance tools to 
Eligible New Listings through an affiliated service provider, and all 
other products and services will be developed by the Exchange or by 
third-party vendors. The Exchange has represented that listed companies 
that are offered products under Section 146 of the Company Guide are 
under no obligation to accept them and a company's listing on the 
Exchange is not conditioned upon acceptance of any product or service. 
Moreover, the Exchange represents that,

[[Page 15587]]

from time to time, companies elect to purchase products and services 
from other vendors at their own expense rather than accepting 
comparable products and services offered by the Exchange.\26\
---------------------------------------------------------------------------

    \26\ See Notice, supra note 3, at 5805.
---------------------------------------------------------------------------

    The Commission believes that the Exchange is responding to 
competitive pressures in the market for listings in making this 
proposal. Specifically, the Exchange has represented that it faces 
competition in the market for listing services and that it competes in 
part by improving the quality of the services that it offers to listed 
companies.\27\ The Exchange states that by offering products and 
services on a complimentary basis and ensuring that it is offering the 
services most valued by its listed issuers, it improves the quality of 
the services that listed companies receive.\28\ Further, the Exchange 
states that it hopes to better compete with the Nasdaq Global Market, 
which offers a comparable suite of complimentary products and services 
to new listings and certain transfers, and expects the proposed rule 
change to enable the Exchange to more effectively compete with this 
market for listings.\29\ Accordingly, the Commission believes that the 
proposed rule reflects the current competitive environment for exchange 
listings among national securities exchanges, and is appropriate and 
consistent with Section 6(b)(8) of the Act.\30\
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    \27\ See id.
    \28\ See id.
    \29\ See id. at 5804-05. See also Nasdaq Stock Market Rule IM-
5900-7(b).
    \30\ 15 U.S.C. 78f(b)(8).
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V. Conclusion

    It is therefore ordered, pursuant to Section 19(b)(2) of the 
Act,\31\ that the proposed rule change (SR-NYSEMKT-2016-12), be, and 
hereby is, approved.
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    \31\ 15 U.S.C. 78s(b)(2).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\32\
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    \32\ 17 CFR 200.30-3(a)(12).
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Robert W. Errett,
Deputy Secretary.
[FR Doc. 2016-06515 Filed 3-22-16; 8:45 am]
BILLING CODE 8011-01-P



                                                                              Federal Register / Vol. 81, No. 56 / Wednesday, March 23, 2016 / Notices                                                        15585

                                                  and size of Board classes proposed by                   offer the following complimentary                      services to its clients, which include
                                                  the MSRB in the Proposing Release.53                    products and services to Eligible New                  companies listed on the Exchange, will
                                                  The Commission’s approval of the                        Listings 4 on the Exchange: Web-hosting                offer and develop the corporate
                                                  proposed rule change is premised on the                 products and services (with an                         governance tools provided to Eligible
                                                  MSRB executing the Transition Plan.                     approximate commercial value of                        New Listings, but will not provide any
                                                                                                          $16,000 per year), web-casting services                other service related to the proposed
                                                  V. Conclusion
                                                                                                          (with an approximate commercial value                  rule.10
                                                    It is therefore ordered, pursuant to                  of $6,500 per year), whistleblower                       The Exchange proposes to codify in
                                                  Section 19(b)(2) of the Act,54 that the                 hotline services (with an approximate                  proposed Section 146 of the Company
                                                  proposed rule change (SR–MSRB–2016–                     commercial value of $4,000 per year),                  Guide that all companies listed on the
                                                  01) be, and hereby is,approved.                         news distribution products and services                Exchange are entitled to certain
                                                    For the Commission, pursuant to delegated             (with an approximate commercial value                  complimentary products and services
                                                  authority.55                                            of $20,000 per year), and corporate                    via the Exchange’s Market Access
                                                  Robert W. Errett,                                       governance tools (with an approximate                  Center, as described on the Exchange’s
                                                  Deputy Secretary.                                       commercial value of $15,000 per year).5                Web site.11 The Exchange represents
                                                  [FR Doc. 2016–06452 Filed 3–22–16; 8:45 am]
                                                                                                             The Exchange proposes to provide                    that all issuers listed on the Exchange
                                                                                                          Eligible New Listings with such                        have access to the Exchange’s Market
                                                  BILLING CODE 8011–01–P
                                                                                                          products and services for a period of 24               Access Center on the same basis and
                                                                                                          calendar months, which period would                    that the products and services currently
                                                  SECURITIES AND EXCHANGE                                 begin on the date of listing on the                    available through the Exchange’s Market
                                                  COMMISSION                                              Exchange.6 Notwithstanding the                         Access Center have a commercial value
                                                                                                          foregoing, however, the proposal                       of approximately $50,000.12
                                                  [Release No. 34–77401; File No. SR–                     provides that if an Eligible New Listing
                                                  NYSEMKT–2016–12]                                                                                               III. Discussion and Commission
                                                                                                          begins to use a particular product or
                                                                                                                                                                 Findings
                                                  Self-Regulatory Organizations; NYSE                     service under proposed Section 146
                                                                                                          within 30 days of its initial listing date,               The Commission has carefully
                                                  MKT LLC; Order Approving Proposed                                                                              reviewed the proposed rule change and
                                                  Rule Change Amending the NYSE MKT                       the complimentary period will begin on
                                                                                                          the date of first use.7 Under the                      finds that it is consistent with the
                                                  Company Guide To Create a New                                                                                  requirements of Section 6 of the Act.13
                                                  Section 146 Under Which a Certain                       proposal, Eligible New Listings may
                                                  Category of Newly Listed Issuers                        elect to receive some or all of the
                                                                                                                                                                    10 Id. In its filing, the Exchange stated its belief
                                                  Would Be Entitled To Receive                            products and services for which they are
                                                                                                                                                                 that NYSE Governance Services is not a ‘‘facility’’
                                                  Complimentary Products and Services                     eligible under Section 146 of the                      of the Exchange as defined in 15 U.S.C. 78c(a)(2),
                                                  From the Exchange                                       Company Guide and are under no                         and noted that its proposed rule change is being
                                                                                                          obligation to accept any product or                    filed with the Commission under Section 19(b)(2)
                                                  March 17, 2016.                                         service for which they are eligible.8                  of the Act because it relates to services offered in
                                                                                                             The Exchange states that the specific               connection with a listing on the Exchange. See id.
                                                  I. Introduction                                                                                                at 5804 n.6. The Commission notes that the
                                                                                                          products and services offered by the                   definition of a ‘‘facility’’ of an exchange is broad
                                                     On January 14, 2016, NYSE MKT LLC                    Exchange will be developed by the                      under the Act, and ‘‘includes its premises, tangible
                                                  (the ‘‘Exchange’’ or ‘‘NYSE MKT’’) filed                Exchange or by third-party vendors.9                   or intangible property whether on the premises or
                                                  with the Securities and Exchange                                                                               not, any right to the use of such premises or
                                                                                                          The Exchange states that NYSE                          property or any service thereof for the purpose of
                                                  Commission (‘‘Commission’’) pursuant                    Governance Services, an entity that is                 effecting or reporting a transaction on an exchange
                                                  to Section 19(b)(1) of the Securities                   owned by the Exchange’s parent                         . . . and any right of the exchange to the use of any
                                                  Exchange Act of 1934 (‘‘Act’’) 1 and Rule               company that provides corporate                        property or service.’’ The Commission further notes
                                                  19b–4 thereunder,2 a proposed rule                      governance, risk, and compliance                       that any determination as to whether a service or
                                                                                                                                                                 other product is a facility of an exchange requires
                                                  change to amend the NYSE MKT                                                                                   an analysis of the particular facts and
                                                  Company Guide (‘‘Company Guide’’) to                       4 For the purposes of the proposed rule, the term
                                                                                                                                                                 circumstances.
                                                  create a new Section 146 under which                    ‘‘Eligible New Listing’’ means (i) any U.S. company       11 See Notice, supra note 3, at 5804. According to
                                                                                                          that lists common stock on the Exchange for the
                                                  a certain category of newly listed issuers              first time and any non-U.S. company that lists an
                                                                                                                                                                 the Exchange, the Market Access Center is a market
                                                  (‘‘Eligible New Listings’’) would be                                                                           information analytics platform that is a combination
                                                                                                          equity security on the Exchange under Section 101      of technology-enabled market intelligence insight
                                                  entitled to receive complimentary                       or 110 of the Company Guide for the first time,        and a team of highly skilled market professionals.
                                                  products and services from the                          regardless of whether such U.S. or non-U.S.            According to the Exchange, the platform was
                                                                                                          company conducts an offering, (ii) any U.S. or non-
                                                  Exchange. The proposed rule change                      U.S. company that transfers its listing of common
                                                                                                                                                                 created to provide issuers with better market insight
                                                  was published for comment in the                                                                               and information across all exchanges and trading
                                                                                                          stock or equity securities, respectively, to the       venues and includes products and services that
                                                  Federal Register on February 3, 2016.3                  Exchange from another national securities exchange     were (i) developed by the Exchange using
                                                  No comment letters were received in                     and (iii) any U.S. or non-U.S. company emerging        proprietary data and/or intellectual property or (ii)
                                                                                                          from a bankruptcy, spinoff (where a company lists
                                                  response to the Notice. This order                      new shares in the absence of a public offering), and
                                                                                                                                                                 built by a third-party expressly for the Exchange’s
                                                  approves the proposed rule change.                                                                             listed companies. According to the Exchange,
                                                                                                          carve-out (where a company carves out a business       within this platform all issuers have access to tools
                                                                                                          line or division, which then conducts a separate
                                                  II. Description of the Proposed Rule                    initial public offering). For purposes of the
                                                                                                                                                                 and information related to market intelligence,
                                                  Change                                                                                                         education, investor outreach, media visibility,
                                                                                                          proposed rule, ‘‘equity securities’’ means common      corporate governance, and advocacy initiatives. For
                                                     The Exchange proposes to adopt                       stock or common share equivalents such as              example, the Market Access Center offers daily
                                                                                                          ordinary shares, New York shares, global shares,       trading summaries, a trading alert system
                                                  Section 146 of the Company Guide to
jstallworth on DSK7TPTVN1PROD with NOTICES




                                                                                                          American Depository Receipts, or Global Depository     highlighting user-defined trading or market events,
                                                                                                          Receipts. See proposed Section 146 of the Company      and a Web site featuring timely content for
                                                    53 See  supra note 3.                                 Guide.                                                 Exchange-listed senior executives featuring trading
                                                    54 15                                                    5 See proposed Section 146 of the Company
                                                           U.S.C. 78s(b)(2).                                                                                     information, market data, and institutional
                                                     55 17 CFR 200.30–3(a)(12).                           Guide.                                                 ownership. Id.
                                                     1 15 U.S.C. 78s(b)(1).                                  6 Id.                                                  12 See id.
                                                     2 17 CFR 240.19b–4.                                     7 Id.                                                  13 15 U.S.C. 78f. In approving this proposed rule
                                                                                                             8 Id.
                                                     3 See Securities Exchange Act Release No. 76996                                                             change, the Commission has considered the
                                                  (January 28, 2016), 81 FR 5803 (‘‘Notice’’).               9 See Notice, supra note 3, at 5804.                                                             Continued




                                             VerDate Sep<11>2014   18:26 Mar 22, 2016   Jkt 238001   PO 00000   Frm 00088   Fmt 4703   Sfmt 4703   E:\FR\FM\23MRN1.SGM    23MRN1


                                                  15586                       Federal Register / Vol. 81, No. 56 / Wednesday, March 23, 2016 / Notices

                                                  Specifically, the Commission finds that                 additional products and services to                      Accordingly, based on the factors noted
                                                  the proposal is consistent with Sections                those companies choosing to list for the                 above, the Commission believes that the
                                                  6(b)(4) 14 and 6(b)(5) of the Act 15 in                 first time on the Exchange or                            proposed rule changes to the Company
                                                  particular, in that the proposed rule is                transferring their listing from a                        Guide are consistent with the
                                                  designed to provide for the equitable                   competing exchange. In making this                       requirements of the Act and, in
                                                  allocation of reasonable dues, fees, and                determination, the Commission notes                      particular, that the products and
                                                  other charges among Exchange                            that the provision of services under the                 services and their commercial value are
                                                  members, issuers, and other persons                     proposal is for a limited duration and                   equitably allocated among issuers
                                                  using the Exchange’s facilities, and is                 that the Exchange has provided a                         consistent with Section 6(b)(4) of the
                                                  not designed to permit unfair                           reasonable basis for deciding to treat                   Act, and the rule does not unfairly
                                                  discrimination between customers,                       Eligible New Listings differently from                   discriminate between issuers consistent
                                                  issuers, brokers, or dealers. Moreover,                 other listed companies. Among other                      with Section 6(b)(5) of the Act.
                                                  the Commission believes that the                        things, the Exchange has stated that the                    The Commission also believes that it
                                                  proposed rule change is consistent with                 offered products and services will help                  is consistent with the Act for the
                                                  Section 6(b)(8) of the Act 16 in that it                to ease the transition of these companies                Exchange to allow the complimentary
                                                  does not impose any burden on                           that are becoming public for the first                   period for a particular service offered to
                                                  competition not necessary or                            time or are transferring their listing to a              Eligible New Listings to begin on the
                                                  appropriate in furtherance of the                       new exchange.18 In addition, all Eligible                date of first use if a company begins to
                                                  purposes of the Act.                                    New Listings will receive the same                       use the service within 30 days after the
                                                     The Commission believes that the                     package of services. Further, the                        date of listing. According to the
                                                  proposed rule change, which would                       Exchange states that it hopes to better                  Exchange, companies listing on the
                                                  permit the Exchange to provide                          compete with the Nasdaq Global Market                    Exchange for the first time often require
                                                  additional complimentary products and                   for listings in the future.19 The                        a period of time after listing to complete
                                                  services to Eligible New Listings, as well              Commission has also previously                           the contracting and training process
                                                  as services to all listed companies                     approved proposals providing different                   with vendors providing the
                                                  through the Exchange’s Market Access                    services to newly-listed issuers,                        complimentary products and services.22
                                                  Center, as described above,17 is                        including those transferring their listing               Therefore, many companies are not able
                                                  appropriate and consistent with the Act.                from another exchange, and has found                     to begin using the suite of products
                                                  The Commission believes that by                         this consistent with Sections 6(b)(4) and                offered to them immediately on the date
                                                  describing in the Company Guide the                     6(b)(5) of the Act.20 The Commission                     of listing.23 The Commission notes that
                                                  products and services available to listed               notes that, according to the Exchange,                   this proposed change is substantially
                                                  companies and the values of the                         Nasdaq offers similar products and                       similar to Nasdaq Rule IM–5900–7,
                                                  products and services, the Exchange is                  services to new listings and those                       which also allows a company to begin
                                                  adding greater transparency to its rules                companies transferring their listing from                using services within 30 days of
                                                  and the fees applicable to such                         the New York Stock Exchange.21                           listing.24 As noted in the Nasdaq Order,
                                                  companies. This will help to ensure that                                                                         the Commission believes that this
                                                  individual listed companies are not                        18 See Notice, supra note 3, at 5805. Specifically,   change would provide only a short
                                                  given specially negotiated packages of                  the Exchange states that the Web-hosting products        window of additional time to allow
                                                  products and services to list or remain                 and services will assist Eligible New Listings in        companies to finalize their contracts for
                                                                                                          engaging with their shareholders by providing them
                                                  listed that would raise unfair                          with a Web site that contains business content that
                                                                                                                                                                   the complimentary products and
                                                  discrimination issues under the Act.                    can be viewed by investors; the web-casting              services, and that this additional time
                                                     The Commission notes that while all                  services allow listed companies to communicate           would only be available to companies
                                                  listed companies will receive some                      with shareholders in connection with their               that have already determined to list on
                                                  services from the Exchange via the                      quarterly earnings release process; the
                                                                                                          whistleblower hotline will assist Eligible New
                                                                                                                                                                   the Exchange.25
                                                  Exchange’s Market Access Center, some                   Listings in complying with, among other things, the         The Exchange will provide the
                                                  listed companies will receive additional                requirements of the Sarbanes-Oxley Act, Foreign          corporate governance tools to Eligible
                                                  products and services for 24 months                     Corrupt Practices Act, and UK Bribery Act; the           New Listings through an affiliated
                                                  from the date of listing based on their                 news distribution products and services will assist      service provider, and all other products
                                                                                                          Eligible New Listings in complying with Exchange
                                                  status as an Eligible New Listing. The                  disclosure requirements; and the corporate               and services will be developed by the
                                                  Commission notes that Section 6(b)(5) of                governance tools will help educate the board of          Exchange or by third-party vendors. The
                                                  the Act does not require that all issuers               directors of each Eligible New Listing about             Exchange has represented that listed
                                                  be treated the same; rather, the Act                    corporate governance best practices. See id. at 5804.    companies that are offered products
                                                                                                             19 See id. at 5804.
                                                  requires that the rules of an exchange                     20 See Securities Exchange Act Release Nos.
                                                                                                                                                                   under Section 146 of the Company
                                                  not unfairly discriminate between                       76127 (October 9, 2015), 80 FR 62584 (October 16,
                                                                                                                                                                   Guide are under no obligation to accept
                                                  issuers. The Commission believes that                   2015) (order approving SR–NYSE–2015–36); 72669           them and a company’s listing on the
                                                  the Exchange has provided a sufficient                  (July 24, 2014), 79 FR 44234 (July 30, 2014) (order      Exchange is not conditioned upon
                                                  basis for its different treatment of                    approving NASDAQ–2014–058) (‘‘Nasdaq Order’’);           acceptance of any product or service.
                                                                                                          65963 (December 15, 2011), 76 FR 79262 (December
                                                  Eligible New Listings and that this                     21, 2011) (order approving SR–NASDAQ–2011–
                                                                                                                                                                   Moreover, the Exchange represents that,
                                                  portion of the Exchange’s proposal                      122).
                                                  meets the requirements of the Act in                       21 The Commission notes that the Nasdaq Global        competitive environment for listings it is not
                                                  that it reflects competition between                    Market offers new listings and companies                 unreasonable for NYSE MKT to want to offer
                                                                                                          transferring their listing from the New York Stock       services to companies transferring from another
                                                  exchanges, with the Exchange offering
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                                                                                                          Exchange complimentary products and services,            national securities exchange to attract new listings,
                                                                                                          while the Nasdaq Capital Market does not offer           and is consistent with the Act as long as such
                                                  proposed rule’s impact on efficiency, competition,      similar services. See Nasdaq Stock Market Rule IM–       offerings, among other things, under Section 6(b)(5),
                                                  and capital formation. See 15 U.S.C. 78c(f).            5900–7(a). The Exchange states that it currently         do not discriminate between issuers.
                                                    14 15 U.S.C. 78f(b)(4).                                                                                          22 See Notice, supra note 3, at 5805.
                                                                                                          competes with the Nasdaq Capital Market and, in
                                                    15 15 U.S.C. 78f(b)(5).                                                                                          23 See id.
                                                                                                          some cases, with the Nasdaq Global Market. See
                                                    16 15 U.S.C. 78f(b)(8).                                                                                          24 See Nasdaq Order, supra note 20.
                                                                                                          Notice, supra note 3, at 5804. While we recognize
                                                    17 See supra notes 5 and 11–12 and                    that Nasdaq does not currently provide services to         25 The Commission expects the Exchange to track

                                                  accompanying text.                                      transfers from NYSE MKT, based on the current            the start (and end) date of each free service.



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                                                                              Federal Register / Vol. 81, No. 56 / Wednesday, March 23, 2016 / Notices                                                   15587

                                                  from time to time, companies elect to                   SECURITIES AND EXCHANGE                               II. Background and Description of the
                                                  purchase products and services from                     COMMISSION                                            Proposal
                                                  other vendors at their own expense                                                                            A. Background
                                                  rather than accepting comparable                        [Release No. 34–77395; File No. 4–533]
                                                  products and services offered by the                                                                             The Plan was created to establish a
                                                  Exchange.26                                                                                                   uniform system for the selection and
                                                                                                          Joint Industry Plan; Order Approving
                                                                                                                                                                reservation of securities symbols and
                                                     The Commission believes that the                     Amendment No. 3 to the National
                                                                                                                                                                sets forth, among other things, the
                                                  Exchange is responding to competitive                   Market System Plan for the Selection                  process for securing perpetual and
                                                  pressures in the market for listings in                 and Reservation of Securities Symbols                 limited-time reservations (‘‘List A and
                                                  making this proposal. Specifically, the                 Submitted by Financial Industry                       List B’’), the use of a waiting list, the
                                                  Exchange has represented that it faces                  Regulatory Authority, Inc., BATS                      right to reuse a symbol, and the ability
                                                  competition in the market for listing                   Exchange, Inc., BOX Options                           to request the release of a symbol.
                                                  services and that it competes in part by                Exchange, LLC, Chicago Board                          Currently, Section IV(d) of the Plan
                                                  improving the quality of the services                   Options Exchange, Incorporated,                       outlines the procedures with respect to
                                                  that it offers to listed companies.27 The               Chicago Stock Exchange, Inc., EDGA                    reuse of a symbol, and requires that in
                                                  Exchange states that by offering                        Exchange, Inc., EDGX Exchange, Inc.,                  the event a Party ceases to use a symbol,
                                                  products and services on a                              International Securities Exchange,                    such symbol will be automatically
                                                  complimentary basis and ensuring that                   LLC, NASDAQ OMX BX, Inc., NASDAQ                      reserved by that Party for a period of 24
                                                  it is offering the services most valued by              OMX PHLX, Inc., The Nasdaq Stock                      months, notwithstanding any other
                                                  its listed issuers, it improves the quality             Market LLC, National Stock Exchange,                  limits on the number of reserved
                                                                                                          Inc., New York Stock Exchange, LLC,                   symbols specified in the Plan. However,
                                                  of the services that listed companies
                                                                                                          NYSE MKT, LLC, and NYSE Arca, Inc.                    in the event that the Party ceasing to use
                                                  receive.28 Further, the Exchange states
                                                                                                                                                                the symbol neither: (1) Places the
                                                  that it hopes to better compete with the                March 17, 2016.                                       symbol on its List A or (2) uses the
                                                  Nasdaq Global Market, which offers a                                                                          symbol within 24 months, the symbol
                                                  comparable suite of complimentary                       I. Introduction
                                                                                                                                                                will be released for use pursuant to
                                                  products and services to new listings                      On August 24, 2015, Financial                      Section IV(b)(5) (Non-Use or Release of
                                                  and certain transfers, and expects the                  Industry Regulatory Authority, Inc.                   Symbols Within Time Period). In such
                                                  proposed rule change to enable the                      (‘‘FINRA’’), on behalf of itself and the              instances, the symbol may be reused by
                                                  Exchange to more effectively compete                    following parties to the National Market              a different Party to identify a new
                                                  with this market for listings.29                        System (‘‘NMS’’) Plan for the Selection               security in accordance with the
                                                  Accordingly, the Commission believes                    and Reservation of Securities Symbols                 procedures set forth in the Plan, but in
                                                  that the proposed rule reflects the                     (the ‘‘Plan’’): BATS Exchange, Inc., BOX              no event may a symbol be reused to
                                                  current competitive environment for                     Options Exchange, LLC, Chicago Board                  identify a new security if such use
                                                  exchange listings among national                                                                              would cause investor confusion in the
                                                                                                          Options Exchange, Incorporated,
                                                  securities exchanges, and is appropriate                                                                      judgment of the party seeking to reuse
                                                                                                          Chicago Stock Exchange, Inc., EDGA
                                                  and consistent with Section 6(b)(8) of                                                                        the symbol.
                                                                                                          Exchange, Inc., EDGX Exchange, Inc.,
                                                  the Act.30                                              International Securities Exchange, LLC,               B. Description of the Proposal
                                                  V. Conclusion                                           NASDAQ OMX BX, Inc., NASDAQ                             In Amendment No. 3,5 the Parties
                                                                                                          OMX PHLX, Inc., The Nasdaq Stock                      propose to modify the Plan to revise
                                                    It is therefore ordered, pursuant to                  Market LLC, National Stock Exchange,                  Section IV(d) to provide that, where a
                                                  Section 19(b)(2) of the Act,31 that the                 Inc., New York Stock Exchange, LLC,                   Party ceases to use a symbol, such party
                                                  proposed rule change (SR–NYSEMKT–                       NYSE MKT, LLC, and NYSE Arca, Inc.                    may: (1) Elect to release the symbol, and
                                                  2016–12), be, and hereby is, approved.                  (each a ‘‘Party’’ and collectively with               (2) that such symbol may not be reused
                                                    For the Commission, by the Division of                FINRA, the ‘‘Parties’’), filed with the               to identify a new security within 90
                                                  Trading and Markets, pursuant to delegated              Securities and Exchange Commission                    calendar days from the last day of its
                                                  authority.32                                            (‘‘Commission’’), pursuant to Section                 use, without the consent of the Party
                                                                                                          11A of the Securities Exchange Act of                 that released the symbol. In addition,
                                                  Robert W. Errett,
                                                                                                          1934 (‘‘Act’’) 1 and Rule 608                         Amendment No. 3 proposes that a Party
                                                  Deputy Secretary.                                                                                             may not reuse (or consent to the reuse
                                                                                                          thereunder,2 an amendment
                                                  [FR Doc. 2016–06515 Filed 3–22–16; 8:45 am]                                                                   of) a symbol to identify a new security
                                                                                                          (‘‘Amendment No. 3’’) to the Plan.3
                                                  BILLING CODE 8011–01–P
                                                                                                          Amendment No. 3 was published for                     unless such Party reasonably determines
                                                                                                          comment in the Federal Register on                    that such use would not cause investor
                                                                                                          February 18, 2016.4 The Commission                    confusion.6
                                                                                                                                                                  Separately, Amendment No. 3 also
                                                                                                          received no comment letters on this
                                                                                                                                                                includes several technical and
                                                                                                          proposal. This Order approves                         ministerial proposed changes to provide
                                                                                                          Amendment No. 3 to the Plan.                          current information about the name and
                                                                                                            1 15  U.S.C. 78k–1.                                   5 See Amendment No. 3 Notice, supra note 4, for
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                                                    26 SeeNotice, supra note 3, at 5805.                    2 17  CFR 242.608.                                  a more detailed description of the proposed
                                                   27 See id.                                                3 The Plan is an NMS plan approved by the          changes.
                                                   28 See id.                                             Commission pursuant to Section 11A of the Act and       6 In making a reasonable determination as to

                                                   29 See id. at 5804–05. See also Nasdaq Stock           Rule 608 thereunder. See Securities Exchange Act      whether the reuse of a symbol would cause investor
                                                                                                          Release No. 58904 (November 6, 2008), 73 FR 67218     confusion, Parties would consider factors such as
                                                  Market Rule IM–5900–7(b).
                                                                                                          (November 13, 2008).                                  the level of recent activity in the old security,
                                                   30 15 U.S.C. 78f(b)(8).
                                                                                                             4 See Securities Exchange Act Release No. 77123    including trading frequency, volume and the
                                                   31 15 U.S.C. 78s(b)(2).
                                                                                                          (February 11, 2016), 81 FR 8264 (February 18, 2016)   number of market maker quotes. See Amendment
                                                   32 17 CFR 200.30–3(a)(12).                             (‘‘Amendment No. 3 Notice’’).                         No. 3 Notice, supra note 4, at 5.



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Document Created: 2016-03-23 00:03:28
Document Modified: 2016-03-23 00:03:28
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 15585 

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