81_FR_547 81 FR 544 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Modify the Fees for Managed Data Solutions

81 FR 544 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Modify the Fees for Managed Data Solutions

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 3 (January 6, 2016)

Page Range544-548
FR Document2015-33208

Federal Register, Volume 81 Issue 3 (Wednesday, January 6, 2016)
[Federal Register Volume 81, Number 3 (Wednesday, January 6, 2016)]
[Notices]
[Pages 544-548]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-33208]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-76797; File No. SR-NASDAQ-2015-158]


Self-Regulatory Organizations; The NASDAQ Stock Market LLC; 
Notice of Filing and Immediate Effectiveness of Proposed Rule Change To 
Modify the Fees for Managed Data Solutions

December 30, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
on December 18, 2015, The NASDAQ Stock Market LLC (``NASDAQ'') filed 
with the Securities and Exchange Commission (``Commission'') the 
proposed rule change as described in Items I, II, and III below, which 
Items have been prepared by NASDAQ. The Commission is publishing this 
notice to solicit comments on the proposed rule change from interested 
persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of the 
Substance of the Proposed Rule Change

    NASDAQ proposes to modify the charges to be paid for Managed Data 
Solutions (``MDS''). While the changes proposed herein are effective 
upon filing, the Exchange has designated that the amendments be 
operative on January 1, 2016.
    The text of the proposed rule change is below. Proposed new 
language is italicized; proposed deletions are bracketed.

NASDAQ Stock Market Rules

Equity Rules

* * * * *

7026. Distribution Models

    (a) No change.
    (b) Managed Data Solutions
    The charges to be paid by Distributors and Subscribers of Managed 
Data Solutions products containing Nasdaq Depth data (non-display use 
only) shall be:

----------------------------------------------------------------------------------------------------------------
     Fee schedule for managed data solutions                                   Price
----------------------------------------------------------------------------------------------------------------
Managed Data Solution Administration Fee (for     $[1]2,500/mo Per Distributor.
 the right to offer Managed Data Solutions to
 client organizations).
Nasdaq Depth Data Professional Subscriber Fee     3[00]75/mo Per Subscriber.
 (Internal Use Only and includes TotalView,
 Level 2, OpenView).
Nasdaq Depth Data Non-Professional Subscriber     60/mo Per Subscriber.
 (Internal Use Only and includes TotalView,
 Level 2, OpenView).
----------------------------------------------------------------------------------------------------------------

    (c) Hardware-Based Delivery of Nasdaq Depth data
    (1) The charges to be paid by Distributors for processing Nasdaq 
Depth data sourced from a Nasdaq hardware-based market data format 
shall be:

[[Page 545]]



----------------------------------------------------------------------------------------------------------------
Hardware-Based delivery of Nasdaq depth data                              Monthly fee
----------------------------------------------------------------------------------------------------------------
Internal Only Distributor...................  $25,000 Per Distributor.
External Only Distributor...................  2,500 Per Distributor.
Internal and External Distributor...........  27,500 Per Distributor.
Managed Data Solution Administration Fee....  [3,000 = 1 Subscriber.
                                              3,500 = 2 Subscribers.
                                              4,000 = 3 Subscribers].
                                              5,000 for the first Subscriber.
                                              750[0] for each additional Subscriber.
----------------------------------------------------------------------------------------------------------------

    (2) No change.
    (3) No change.
* * * * *

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, NASDAQ included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. NASDAQ has prepared summaries, set forth in Sections A, 
B, and C below, of the most significant aspects of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The purpose of the proposed rule change is to increase the charges 
to be paid by distributors and subscribers of Managed Data Solutions 
products containing Nasdaq Depth-of-Book data. Nasdaq Depth-of-Book 
data is defined in Nasdaq Rule 7023 to include TotalView, OpenView, and 
NASDAQ Level 2 (collectively, ``Nasdaq Depth data''). Specifically, the 
Exchange proposes to increase the fee charged to distributors for the 
right to offer Managed Data Solutions to client organizations to $2,500 
per month per distributor (``MDS Administration Fee''), and the fee 
charged to professional subscribers to $375 per month per subscriber 
(``MDS Subscriber Fee''). This proposed rule change will not affect the 
pricing for non-professional subscribers.
    The Exchange also proposes to increase the administration fee 
charged to distributors for processing Nasdaq Depth data sourced from a 
Nasdaq hardware-based delivery option. This option uses field-
programmable gate array (``FPGA'') technology, and serves those 
customers requiring a predictable latency profile throughout the 
trading day. By taking advantage of hardware parallelism, FPGA 
technology is capable of processing more data packets during peak 
market conditions without the introduction of variable queuing latency. 
Specifically, the Exchange proposes to increase the tiered fee charged 
to distributors, which is based on the number of subscribers, to $5,000 
per month for the first subscriber, and then $750 per month for each 
additional subscriber (``FPGA Distributor Fee'').
    MDS is a data delivery option available to distributors of Nasdaq 
Depth data information. Under the MDS fee structure, distributors may 
provide data feeds, Application Programming Interfaces (APIs) or 
similar automated delivery solutions to client organizations with only 
limited entitlement controls. Through this program, NASDAQ offers a 
much simpler administration process for MDS distributors and 
subscribers, reducing the burden and cost of administration.
    Subscribers of MDS may use the information for internal purposes 
only and may not distribute the information outside of their 
organization. MDS presents opportunities for small and mid-size firms 
to achieve significant cost savings over the cost of data feeds.
    While both the MDS Administration Fee and MDS Subscriber Fee have 
not changed since their introduction in 2010, NASDAQ is changing these 
fees now to remain consistent with the revised direct access non-
display fee to maintain price uniformity between these two methods of 
accessing non-display depth information.\3\ Similarly, the Exchange has 
not increased the FPGA Distributor Fee since its introduction in 2012. 
Nevertheless, both distributors and subscribers reap the benefits of 
NASDAQ's constant focus on the performance and enhancements to these 
offerings. As such, NASDAQ recently completed a technology refresh to 
ensure that its data feeds continue to achieve a high level of 
performance and resiliency. The Exchange has also upgraded and 
refreshed its disaster recovery capabilities, adding to the increased 
focus on redundancy and resiliency.
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    \3\ See SR-NASDAQ-2015-157 (filed December 18, 2015).
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2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the provisions of Section 6 of the Act,\4\ in general, and with 
Sections 6(b)(4) and 6(b)(5) of the Act,\5\ in particular, in that it 
provides an equitable allocation of reasonable fees among Subscribers 
and recipients of NASDAQ data and is not designed to permit unfair 
discrimination between them. NASDAQ's proposal to increase the MDS 
Administration Fee, MDS Subscriber Fee and FPGA Distributor Fee is also 
consistent with the Act in that it reflects an equitable allocation of 
reasonable fees. The Commission has long recognized the fair and 
equitable and not unreasonably discriminatory nature of assessing 
different fees for distributors and professional and non-professional 
users of the same data. NASDAQ also believes it is equitable to assess 
a higher fee per professional user than to an ordinary non-professional 
user due to the enhanced flexibility, lower overall costs and value 
that it offers distributors.
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    \4\ 15 U.S.C. 78f.
    \5\ 15 U.S.C. 78f(b)(4) and (5).
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    In adopting Regulation NMS, the Commission granted self-regulatory 
organizations and broker-dealers increased authority and flexibility to 
offer new and unique market data to the public.
    The Commission concluded that Regulation NMS--by deregulating the 
market in proprietary data--would itself further the Act's goals of 
facilitating efficiency and competition:

    [E]fficiency is promoted when broker-dealers who do not need the 
data beyond the prices, sizes, market center identifications of the 
NBBO and consolidated last sale information are not required to 
receive (and pay for) such data. The Commission also believes that 
efficiency is promoted when broker-dealers may choose to receive 
(and pay for) additional market data based on their own internal 
analysis of the need for such data.\6\
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    \6\ See Securities Exchange Act Release No. 51808 (June 9, 
2005), 70 FR 37496 (June 29, 2005).


[[Page 546]]


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By removing ``unnecessary regulatory restrictions'' on the ability of 
exchanges to sell their own data, Regulation NMS advanced the goals of 
the Act and the principles reflected in its legislative history. If the 
free market should determine whether proprietary data is sold to 
broker-dealers at all, it follows that the price at which such data is 
sold should be set by the market as well. Level 2, NASDAQ TotalView and 
NASDAQ OpenView are precisely the sort of market data products that the 
Commission envisioned when it adopted Regulation NMS.
    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 
2010) (``NetCoalition I''), upheld the Commission's reliance upon 
competitive markets to set reasonable and equitably allocated fees for 
market data. ``In fact, the legislative history indicates that the 
Congress intended that the market system `evolve through the interplay 
of competitive forces as unnecessary regulatory restrictions are 
removed' and that the SEC wield its regulatory power `in those 
situations where competition may not be sufficient,' such as in the 
creation of a `consolidated transactional reporting system.' 
NetCoalition I, at 535 (quoting H.R. Rep. No. 94-229, at 92 (1975), as 
reprinted in 1975 U.S.C.C.A.N. 321, 323). The court agreed with the 
Commission's conclusion that ``Congress intended that `competitive 
forces should dictate the services and practices that constitute the 
U.S. national market system for trading equity securities.' '' \7\
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    \7\ NetCoalition I, at 535.
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    The Court in NetCoalition I, while upholding the Commission's 
conclusion that competitive forces may be relied upon to establish the 
fairness of prices, nevertheless concluded that the record in that case 
did not adequately support the Commission's conclusions as to the 
competitive nature of the market for NYSE Arca's data product at issue 
in that case. As explained below in NASDAQ's Statement on Burden on 
Competition, however, NASDAQ believes that there is substantial 
evidence of competition in the marketplace for data that was not in the 
record in the NetCoalition I case, and that the Commission is entitled 
to rely upon such evidence in concluding fees are the product of 
competition, and therefore in accordance with the relevant statutory 
standards.\8\ Accordingly, any findings of the court with respect to 
that product may not be relevant to the product at issue in this 
filing.
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    \8\ It should also be noted that Section 916 of the Dodd-Frank 
Wall Street Reform and Consumer Protection Act of 2010 (``Dodd-Frank 
Act'') has amended paragraph (A) of Section 19(b)(3) of the Act, 15 
U.S.C. 78s(b)(3), to make it clear that all exchange fees, including 
fees for market data, may be filed by exchanges on an immediately 
effective basis. See also NetCoalition v. SEC, 715 F.3d 342 (D.C. 
Cir. 2013) (``NetCoalition II'') (finding no jurisdiction to review 
Commission's non-suspension of immediately effective fee changes).
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    NASDAQ believes that the allocation of the proposed fee is fair and 
equitable in accordance with Section 6(b)(4) of the Act, and not 
unreasonably discriminatory in accordance with Section 6(b)(5) of the 
Act. As described above, the proposed fee is based on pricing 
conventions and distinctions that exist in NASDAQ's current fee 
schedule. These distinctions are each based on principles of fairness 
and equity that have helped for many years to maintain fair, equitable, 
and not unreasonably discriminatory fees, and that apply with equal or 
greater force to the current proposal.
    As described in greater detail below, if NASDAQ has calculated 
improperly and the market deems the proposed fees to be unfair, 
inequitable, or unreasonably discriminatory, firms can discontinue the 
use of their data because the proposed product is entirely optional to 
all parties. Firms are not required to purchase data and NASDAQ is not 
required to make data available or to offer specific pricing 
alternatives for potential purchases. NASDAQ can discontinue offering a 
pricing alternative (as it has in the past) and firms can discontinue 
their use at any time and for any reason (as they often do), including 
due to their assessment of the reasonableness of fees charged. NASDAQ 
continues to establish and revise pricing policies aimed at increasing 
fairness and equitable allocation of fees among Subscribers.
    NASDAQ believes that periodically it must adjust the Subscriber 
fees to reflect market forces. NASDAQ believes it is an appropriate 
time to adjust this fee to more accurately reflect the investments made 
to enhance this product through capacity upgrades. This also reflects 
that the market for this information is highly competitive and 
continually evolves as products develop and change.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended. 
Notwithstanding its determination that the Commission may rely upon 
competition to establish fair and equitably allocated fees for market 
data, the NetCoalition court found that the Commission had not, in that 
case, compiled a record that adequately supported its conclusion that 
the market for the data at issue in the case was competitive. NASDAQ 
believes that a record may readily be established to demonstrate the 
competitive nature of the market in question.
    There is intense competition between trading platforms that provide 
transaction execution and routing services and proprietary data 
products. Transaction execution and proprietary data products are 
complementary in that market data is both an input and a byproduct of 
the execution service. In fact, market data and trade execution are a 
paradigmatic example of joint products with joint costs. Data products 
are valuable to many end Subscribers only insofar as they provide 
information that end Subscribers expect will assist them or their 
customers in making trading decisions.
    The costs of producing market data include not only the costs of 
the data distribution infrastructure, but also the costs of designing, 
maintaining, and operating the exchange's transaction execution 
platform and the cost of regulating the exchange to ensure its fair 
operation and maintain investor confidence. The total return that a 
trading platform earns reflects the revenues it receives from both 
products and the joint costs it incurs. Moreover, an exchange's 
customers view the costs of transaction executions and of data as a 
unified cost of doing business with the exchange. A broker-dealer 
(``BD'') will direct orders to a particular exchange only if the 
expected revenues from executing trades on the exchange exceed net 
transaction execution costs and the cost of data that the BD chooses to 
buy to support its trading decisions (or those of its customers). The 
choice of data products is, in turn, a product of the value of the 
products in making profitable trading decisions. If the cost of the 
product exceeds its expected value, the BD will choose not to buy it. 
Moreover, as a BD chooses to direct fewer orders to a particular 
exchange, the value of the product to that BD decreases, for two 
reasons. First, the product will contain less information, because 
executions of the BD's orders will not be reflected in it. Second, and 
perhaps more important, the product will be less valuable to that BD 
because it does not provide information about the venue to which it is 
directing its orders. Data from the competing venue

[[Page 547]]

to which the BD is directing orders will become correspondingly more 
valuable.
    Thus, an increase in the fees charged for either transactions or 
data has the potential to impair revenues from both products. ``No one 
disputes that competition for order flow is `fierce'.'' NetCoalition at 
24. However, the existence of fierce competition for order flow implies 
a high degree of price sensitivity on the part of BDs with order flow, 
since they may readily reduce costs by directing orders toward the 
lowest-cost trading venues. A BD that shifted its order flow from one 
platform to another in response to order execution price differentials 
would both reduce the value of that platform's market data and reduce 
its own need to consume data from the disfavored platform. Similarly, 
if a platform increases its market data fees, the change will affect 
the overall cost of doing business with the platform, and affected BDs 
will assess whether they can lower their trading costs by directing 
orders elsewhere and thereby lessening the need for the more expensive 
data.
    Analyzing the cost of market data distribution in isolation from 
the cost of all of the inputs supporting the creation of market data 
will inevitably underestimate the cost of the data. Thus, because it is 
impossible to create data without a fast, technologically robust, and 
well-regulated execution system, system costs and regulatory costs 
affect the price of market data. It would be equally misleading, 
however, to attribute all of the exchange's costs to the market data 
portion of an exchange's joint product. Rather, all of the exchange's 
costs are incurred for the unified purposes of attracting order flow, 
executing and/or routing orders, and generating and selling data about 
market activity. The total return that an exchange earns reflects the 
revenues it receives from the joint products and the total costs of the 
joint products.
    Competition among trading platforms can be expected to constrain 
the aggregate return each platform earns from the sale of its joint 
products, but different platforms may choose from a range of possible, 
and equally reasonable, pricing strategies as the means of recovering 
total costs. NASDAQ pays rebates to attract orders, charges relatively 
low prices for market information and charges relatively high prices 
for accessing posted liquidity. Other platforms may choose a strategy 
of paying lower liquidity rebates to attract orders, setting relatively 
low prices for accessing posted liquidity, and setting relatively high 
prices for market information. Still others may provide most data free 
of charge and rely exclusively on transaction fees to recover their 
costs. Finally, some platforms may incentivize use by providing 
opportunities for equity ownership, which may allow them to charge 
lower direct fees for executions and data.
    In this environment, there is no economic basis for regulating 
maximum prices for one of the joint products in an industry in which 
suppliers face competitive constraints with regard to the joint 
offering. Such regulation is unnecessary because an ``excessive'' price 
for one of the joint products will ultimately have to be reflected in 
lower prices for other products sold by the firm, or otherwise the firm 
will experience a loss in the volume of its sales that will be adverse 
to its overall profitability. In other words, an increase in the price 
of data will ultimately have to be accompanied by a decrease in the 
cost of executions, or the volume of both data and executions will 
fall.
    The level of competition and contestability in the market is 
evident in the numerous alternative venues that compete for order flow, 
including eleven SRO markets, as well as internalizing BDs and various 
forms of alternative trading systems (``ATSs''), including dark pools 
and electronic communication networks (``ECNs''). Each SRO market 
competes to produce transaction reports via trade executions, and two 
FINRA-regulated TRFs compete to attract internalized transaction 
reports. It is common for BDs to further and exploit this competition 
by sending their order flow and transaction reports to multiple 
markets, rather than providing them all to a single market. Competitive 
markets for order flow, executions, and transaction reports provide 
pricing discipline for the inputs of proprietary data products.
    The large number of SROs, TRFs, BDs, and ATSs that currently 
produce proprietary data or are currently capable of producing it 
provides further pricing discipline for proprietary data products. Each 
SRO, TRF, ATS, and BD is currently permitted to produce proprietary 
data products, and many currently do or have announced plans to do so, 
including NASDAQ, NYSE, NYSE MKT, NYSE Arca, and BATS/Direct Edge.
    Any ATS or BD can combine with any other ATS, BD, or multiple ATSs 
or BDs to produce joint proprietary data products. Additionally, order 
routers and market data vendors can facilitate single or multiple BDs' 
production of proprietary data products. The potential sources of 
proprietary products are virtually limitless. Notably, the potential 
sources of data include the BDs that submit trade reports to TRFs and 
that have the ability to consolidate and distribute their data without 
the involvement of FINRA or an exchange-operated TRF.
    The fact that proprietary data from ATSs, BDs, and vendors can by-
pass SROs is significant in two respects. First, non-SROs can compete 
directly with SROs for the production and sale of proprietary data 
products, as BATS and NYSE Arca did before registering as exchanges by 
publishing proprietary book data on the internet. Second, because a 
single order or transaction report can appear in a core data product, 
an SRO proprietary product, and/or a non-SRO proprietary product, the 
data available in proprietary products is exponentially greater than 
the actual number of orders and transaction reports that exist in the 
marketplace.
    In addition to the competition and price discipline described 
above, the market for proprietary data products is also highly 
contestable because market entry is rapid, inexpensive, and profitable. 
The history of electronic trading is replete with examples of entrants 
that swiftly grew into some of the largest electronic trading platforms 
and proprietary data producers: Archipelago, Bloomberg Tradebook, 
Island, RediBook, Attain, TracECN, BATS Trading and BATS/Direct Edge. A 
proliferation of dark pools and other ATSs operate profitably with 
fragmentary shares of consolidated market volume.
    Regulation NMS, by deregulating the market for proprietary data, 
has increased the contestability of that market. While BDs have 
previously published their proprietary data individually, Regulation 
NMS encourages market data vendors and BDs to produce proprietary 
products cooperatively in a manner never before possible. Multiple 
market data vendors already have the capability to aggregate data and 
disseminate it on a profitable scale, including Bloomberg and Thomson 
Reuters. In Europe, Cinnober aggregates and disseminates data from over 
40 brokers and multilateral trading facilities.\9\
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    \9\ See http://www.cinnober.com/boat-trade-reporting.
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    In this environment, a super-competitive increase in the fees 
charged for either transactions or data has the potential to impair 
revenues from both products. ``No one disputes that competition for 
order flow is `fierce'.'' NetCoalition I at 539. The existence of 
fierce competition for order flow implies a high degree of price 
sensitivity

[[Page 548]]

on the part of BDs with order flow, since they may readily reduce costs 
by directing orders toward the lowest-cost trading venues. A BD that 
shifted its order flow from one platform to another in response to 
order execution price differentials would both reduce the value of that 
platform's market data and reduce its own need to consume data from the 
disfavored platform. If a platform increases its market data fees, the 
change will affect the overall cost of doing business with the 
platform, and affected BDs will assess whether they can lower their 
trading costs by directing orders elsewhere and thereby lessening the 
need for the more expensive data.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    Written comments were neither solicited nor received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A)(ii) of the Act.\10\ At any time within 60 days of the 
filing of the proposed rule change, the Commission summarily may 
temporarily suspend such rule change if it appears to the Commission 
that such action is necessary or appropriate in the public interest, 
for the protection of investors, or otherwise in furtherance of the 
purposes of the Act. If the Commission takes such action, the 
Commission shall institute proceedings to determine whether the 
proposed rule should be approved or disapproved.
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    \10\ 15 U.S.C. 78s(b)(3)(a)(ii).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change, as amended, is consistent with the Act. Comments may be 
submitted by any of the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-NASDAQ-2015-158 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-NASDAQ-2015-158. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room on official business 
days between the hours of 10:00 a.m. and 3:00 p.m. Copies of such 
filing also will be available for inspection and copying at the 
principal offices of the Exchange. All comments received will be posted 
without change; the Commission does not edit personal identifying 
information from submissions. You should submit only information that 
you wish to make available publicly. All submissions should refer to 
File Number SR-NASDAQ-2015-158, and should be submitted on or before 
January 27, 2016.
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    \11\ 17 CFR 200.30-3(a)(12).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\11\
Jill M. Peterson,
Assistant Secretary.
[FR Doc. 2015-33208 Filed 1-5-16; 8:45 am]
 BILLING CODE 8011-01-P



                                                  544                            Federal Register / Vol. 81, No. 3 / Wednesday, January 6, 2016 / Notices

                                                  subparagraph (f)(6) of Rule 19b–4                         with respect to the proposed rule                     (‘‘Act’’),1 and Rule 19b–4 thereunder,2
                                                  thereunder.19                                             change that are filed with the                        notice is hereby given that on December
                                                     At any time within 60 days of the                      Commission, and all written                           18, 2015, The NASDAQ Stock Market
                                                  filing of the proposed rule change, the                   communications relating to the                        LLC (‘‘NASDAQ’’) filed with the
                                                  Commission summarily may                                  proposed rule change between the                      Securities and Exchange Commission
                                                  temporarily suspend such rule change if                   Commission and any person, other than                 (‘‘Commission’’) the proposed rule
                                                  it appears to the Commission that such                    those that may be withheld from the                   change as described in Items I, II, and
                                                  action is: (i) Necessary or appropriate in                public in accordance with the                         III below, which Items have been
                                                  the public interest; (ii) for the protection              provisions of 5 U.S.C. 552, will be                   prepared by NASDAQ. The Commission
                                                  of investors; or (iii) otherwise in                       available for Web site viewing and
                                                                                                                                                                  is publishing this notice to solicit
                                                  furtherance of the purposes of the Act.                   printing in the Commission’s Public
                                                                                                                                                                  comments on the proposed rule change
                                                  If the Commission takes such action, the                  Reference Room, 100 F Street NE.,
                                                                                                            Washington, DC 20549, on official                     from interested persons.
                                                  Commission shall institute proceedings
                                                  to determine whether the proposed rule                    business days between the hours of                    I. Self-Regulatory Organization’s
                                                  should be approved or disapproved.                        10:00 a.m. and 3:00 p.m. Copies of the                Statement of the Terms of the Substance
                                                                                                            filing also will be available for                     of the Proposed Rule Change
                                                  IV. Solicitation of Comments                              inspection and copying at the principal
                                                    Interested persons are invited to                       office of the Exchange. All comments                     NASDAQ proposes to modify the
                                                  submit written data, views, and                           received will be posted without change;               charges to be paid for Managed Data
                                                  arguments concerning the foregoing,                       the Commission does not edit personal                 Solutions (‘‘MDS’’). While the changes
                                                  including whether the proposed rule                       identifying information from                          proposed herein are effective upon
                                                  change is consistent with the Act.                        submissions. You should submit only                   filing, the Exchange has designated that
                                                  Comments may be submitted by any of                       information that you wish to make                     the amendments be operative on
                                                  the following methods:                                    available publicly. All submissions                   January 1, 2016.
                                                                                                            should refer to File Number SR–Phlx–
                                                  Electronic Comments                                       2015–99 and should be submitted on or                    The text of the proposed rule change
                                                    • Use the Commission’s Internet                         before January 27, 2016.                              is below. Proposed new language is
                                                  comment form (http://www.sec.gov/                                                                               italicized; proposed deletions are
                                                                                                               For the Commission, by the Division of
                                                  rules/sro.shtml); or                                      Trading and Markets, pursuant to delegated            bracketed.
                                                    • Send an email to rule-comments@                       authority.20                                          NASDAQ Stock Market Rules
                                                  sec.gov. Please include File Number SR–                   Jill M. Peterson,
                                                  Phlx–2015–99 on the subject line.                         Assistant Secretary.                                  Equity Rules
                                                  Paper Comments                                            [FR Doc. 2015–33219 Filed 1–5–16; 8:45 am]            *           *     *     *        *
                                                    • Send paper comments in triplicate                     BILLING CODE 8011–01–P
                                                                                                                                                                  7026. Distribution Models
                                                  to Secretary, Securities and Exchange
                                                  Commission, 100 F Street NE.,                                                                                     (a) No change.
                                                                                                            SECURITIES AND EXCHANGE
                                                  Washington, DC 20549–1090.                                                                                        (b) Managed Data Solutions
                                                                                                            COMMISSION
                                                  All submissions should refer to File                                                                              The charges to be paid by Distributors
                                                  Number SR–Phlx–2015–99. This file                         [Release No. 34–76797; File No. SR–
                                                                                                            NASDAQ–2015–158]                                      and Subscribers of Managed Data
                                                  number should be included on the
                                                                                                                                                                  Solutions products containing Nasdaq
                                                  subject line if email is used. To help the                Self-Regulatory Organizations; The                    Depth data (non-display use only) shall
                                                  Commission process and review your                        NASDAQ Stock Market LLC; Notice of                    be:
                                                  comments more efficiently, please use                     Filing and Immediate Effectiveness of
                                                  only one method. The Commission will                      Proposed Rule Change To Modify the
                                                  post all comments on the Commission’s                     Fees for Managed Data Solutions
                                                  Internet Web site (http://www.sec.gov/
                                                  rules/sro.shtml). Copies of the                           December 30, 2015.
                                                  submission, all subsequent                                  Pursuant to Section 19(b)(1) of the
                                                  amendments, all written statements                        Securities Exchange Act of 1934

                                                                                         Fee schedule for managed data solutions                                                                   Price

                                                  Managed Data Solution Administration Fee (for the right to offer Managed Data Solutions to client organi-                       $[1]2,500/mo Per Distributor.
                                                    zations).
                                                  Nasdaq Depth Data Professional Subscriber Fee (Internal Use Only and includes TotalView, Level 2,                               3[00]75/mo Per Subscriber.
                                                    OpenView).
                                                  Nasdaq Depth Data Non-Professional Subscriber (Internal Use Only and includes TotalView, Level 2,                               60/mo Per Subscriber.
                                                    OpenView).



                                                   (c) Hardware-Based Delivery of                             (1) The charges to be paid by                       hardware-based market data format
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                                                  Nasdaq Depth data                                         Distributors for processing Nasdaq                    shall be:
                                                                                                            Depth data sourced from a Nasdaq

                                                    19 7 CFR 240.19b–4(f)(6). In addition, Rule 19b–        prior to the date of filing of the proposed rule          20 17 CFR 200.30–3(a)(12).
                                                  4(f)(6) requires a self-regulatory organization to give   change, or such shorter time as designated by the         1 15 U.S.C. 78s(b)(1).
                                                  the Commission written notice of its intent to file       Commission. The Exchange has satisfied this               2 17 CFR 240.19b–4.
                                                  the proposed rule change at least five business days      requirement.



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                                                                                        Federal Register / Vol. 81, No. 3 / Wednesday, January 6, 2016 / Notices                                                                                545

                                                                                         Hardware-Based delivery of Nasdaq depth data                                                                                    Monthly fee

                                                  Internal Only Distributor ...........................................................................................................................   $25,000 Per Distributor.
                                                  External Only Distributor ..........................................................................................................................    2,500 Per Distributor.
                                                  Internal and External Distributor ..............................................................................................................        27,500 Per Distributor.
                                                  Managed Data Solution Administration Fee ............................................................................................                   [3,000 = 1 Subscriber.
                                                                                                                                                                                                          3,500 = 2 Subscribers.
                                                                                                                                                                                                          4,000 = 3 Subscribers].
                                                                                                                                                                                                          5,000 for the first Subscriber.
                                                                                                                                                                                                          750[0] for each additional Subscriber.



                                                    (2) No change.                                                        of processing more data packets during                                   increased focus on redundancy and
                                                    (3) No change.                                                        peak market conditions without the                                       resiliency.
                                                  *     *    *     *                   *                                  introduction of variable queuing
                                                                                                                                                                                                   2. Statutory Basis
                                                                                                                          latency. Specifically, the Exchange
                                                  II. Self-Regulatory Organization’s                                                                                                                  The Exchange believes that the
                                                                                                                          proposes to increase the tiered fee
                                                  Statement of the Purpose of, and                                                                                                                 proposed rule change is consistent with
                                                                                                                          charged to distributors, which is based
                                                  Statutory Basis for, the Proposed Rule                                                                                                           the provisions of Section 6 of the Act,4
                                                  Change                                                                  on the number of subscribers, to $5,000
                                                                                                                          per month for the first subscriber, and                                  in general, and with Sections 6(b)(4) and
                                                     In its filing with the Commission,                                   then $750 per month for each additional                                  6(b)(5) of the Act,5 in particular, in that
                                                  NASDAQ included statements                                              subscriber (‘‘FPGA Distributor Fee’’).                                   it provides an equitable allocation of
                                                  concerning the purpose of and basis for                                                                                                          reasonable fees among Subscribers and
                                                  the proposed rule change and discussed                                     MDS is a data delivery option                                         recipients of NASDAQ data and is not
                                                  any comments it received on the                                         available to distributors of Nasdaq                                      designed to permit unfair
                                                  proposed rule change. The text of these                                 Depth data information. Under the MDS                                    discrimination between them.
                                                  statements may be examined at the                                       fee structure, distributors may provide                                  NASDAQ’s proposal to increase the
                                                  places specified in Item IV below.                                      data feeds, Application Programming                                      MDS Administration Fee, MDS
                                                  NASDAQ has prepared summaries, set                                      Interfaces (APIs) or similar automated                                   Subscriber Fee and FPGA Distributor
                                                  forth in Sections A, B, and C below, of                                 delivery solutions to client                                             Fee is also consistent with the Act in
                                                  the most significant aspects of such                                    organizations with only limited                                          that it reflects an equitable allocation of
                                                  statements.                                                             entitlement controls. Through this                                       reasonable fees. The Commission has
                                                                                                                          program, NASDAQ offers a much                                            long recognized the fair and equitable
                                                  A. Self-Regulatory Organization’s
                                                                                                                          simpler administration process for MDS                                   and not unreasonably discriminatory
                                                  Statement of the Purpose of, and
                                                                                                                          distributors and subscribers, reducing                                   nature of assessing different fees for
                                                  Statutory Basis for, the Proposed Rule
                                                                                                                          the burden and cost of administration.                                   distributors and professional and non-
                                                  Change
                                                                                                                             Subscribers of MDS may use the                                        professional users of the same data.
                                                  1. Purpose                                                              information for internal purposes only                                   NASDAQ also believes it is equitable to
                                                     The purpose of the proposed rule                                     and may not distribute the information                                   assess a higher fee per professional user
                                                  change is to increase the charges to be                                 outside of their organization. MDS                                       than to an ordinary non-professional
                                                  paid by distributors and subscribers of                                 presents opportunities for small and                                     user due to the enhanced flexibility,
                                                  Managed Data Solutions products                                         mid-size firms to achieve significant                                    lower overall costs and value that it
                                                  containing Nasdaq Depth-of-Book data.                                   cost savings over the cost of data feeds.                                offers distributors.
                                                  Nasdaq Depth-of-Book data is defined in                                                                                                             In adopting Regulation NMS, the
                                                                                                                             While both the MDS Administration                                     Commission granted self-regulatory
                                                  Nasdaq Rule 7023 to include TotalView,
                                                  OpenView, and NASDAQ Level 2                                            Fee and MDS Subscriber Fee have not                                      organizations and broker-dealers
                                                  (collectively, ‘‘Nasdaq Depth data’’).                                  changed since their introduction in                                      increased authority and flexibility to
                                                  Specifically, the Exchange proposes to                                  2010, NASDAQ is changing these fees                                      offer new and unique market data to the
                                                  increase the fee charged to distributors                                now to remain consistent with the                                        public.
                                                  for the right to offer Managed Data                                     revised direct access non-display fee to                                    The Commission concluded that
                                                  Solutions to client organizations to                                    maintain price uniformity between                                        Regulation NMS—by deregulating the
                                                  $2,500 per month per distributor (‘‘MDS                                 these two methods of accessing non-                                      market in proprietary data—would itself
                                                  Administration Fee’’), and the fee                                      display depth information.3 Similarly,                                   further the Act’s goals of facilitating
                                                  charged to professional subscribers to                                  the Exchange has not increased the                                       efficiency and competition:
                                                  $375 per month per subscriber (‘‘MDS                                    FPGA Distributor Fee since its
                                                                                                                                                                                                     [E]fficiency is promoted when broker-
                                                  Subscriber Fee’’). This proposed rule                                   introduction in 2012. Nevertheless, both                                 dealers who do not need the data beyond the
                                                  change will not affect the pricing for                                  distributors and subscribers reap the                                    prices, sizes, market center identifications of
                                                  non-professional subscribers.                                           benefits of NASDAQ’s constant focus on                                   the NBBO and consolidated last sale
                                                     The Exchange also proposes to                                        the performance and enhancements to                                      information are not required to receive (and
                                                  increase the administration fee charged                                 these offerings. As such, NASDAQ                                         pay for) such data. The Commission also
                                                  to distributors for processing Nasdaq                                   recently completed a technology refresh                                  believes that efficiency is promoted when
                                                                                                                                                                                                   broker-dealers may choose to receive (and
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                                                  Depth data sourced from a Nasdaq                                        to ensure that its data feeds continue to
                                                  hardware-based delivery option. This                                                                                                             pay for) additional market data based on their
                                                                                                                          achieve a high level of performance and
                                                                                                                                                                                                   own internal analysis of the need for such
                                                  option uses field-programmable gate                                     resiliency. The Exchange has also                                        data.6
                                                  array (‘‘FPGA’’) technology, and serves                                 upgraded and refreshed its disaster
                                                  those customers requiring a predictable                                 recovery capabilities, adding to the                                        4 15 U.S.C. 78f.
                                                  latency profile throughout the trading                                                                                                              5 15 U.S.C. 78f(b)(4) and (5).
                                                  day. By taking advantage of hardware                                      3 See SR–NASDAQ–2015–157 (filed December 18,                              6 See Securities Exchange Act Release No. 51808

                                                  parallelism, FPGA technology is capable                                 2015).                                                                   (June 9, 2005), 70 FR 37496 (June 29, 2005).



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                                                  546                            Federal Register / Vol. 81, No. 3 / Wednesday, January 6, 2016 / Notices

                                                  By removing ‘‘unnecessary regulatory                      Accordingly, any findings of the court                 the Commission may rely upon
                                                  restrictions’’ on the ability of exchanges                with respect to that product may not be                competition to establish fair and
                                                  to sell their own data, Regulation NMS                    relevant to the product at issue in this               equitably allocated fees for market data,
                                                  advanced the goals of the Act and the                     filing.                                                the NetCoalition court found that the
                                                  principles reflected in its legislative                      NASDAQ believes that the allocation                 Commission had not, in that case,
                                                  history. If the free market should                        of the proposed fee is fair and equitable              compiled a record that adequately
                                                  determine whether proprietary data is                     in accordance with Section 6(b)(4) of the              supported its conclusion that the market
                                                  sold to broker-dealers at all, it follows                 Act, and not unreasonably                              for the data at issue in the case was
                                                  that the price at which such data is sold                 discriminatory in accordance with                      competitive. NASDAQ believes that a
                                                  should be set by the market as well.                      Section 6(b)(5) of the Act. As described               record may readily be established to
                                                  Level 2, NASDAQ TotalView and                             above, the proposed fee is based on                    demonstrate the competitive nature of
                                                  NASDAQ OpenView are precisely the                         pricing conventions and distinctions                   the market in question.
                                                  sort of market data products that the                     that exist in NASDAQ’s current fee                        There is intense competition between
                                                  Commission envisioned when it                             schedule. These distinctions are each                  trading platforms that provide
                                                  adopted Regulation NMS.                                   based on principles of fairness and                    transaction execution and routing
                                                     The decision of the United States                      equity that have helped for many years                 services and proprietary data products.
                                                  Court of Appeals for the District of                      to maintain fair, equitable, and not                   Transaction execution and proprietary
                                                  Columbia Circuit in NetCoalition v.                       unreasonably discriminatory fees, and                  data products are complementary in that
                                                  SEC, 615 F.3d 525 (D.C. Cir. 2010)                        that apply with equal or greater force to              market data is both an input and a
                                                  (‘‘NetCoalition I’’), upheld the                          the current proposal.                                  byproduct of the execution service. In
                                                  Commission’s reliance upon                                   As described in greater detail below,               fact, market data and trade execution are
                                                  competitive markets to set reasonable                     if NASDAQ has calculated improperly                    a paradigmatic example of joint
                                                  and equitably allocated fees for market                   and the market deems the proposed fees                 products with joint costs. Data products
                                                  data. ‘‘In fact, the legislative history                  to be unfair, inequitable, or                          are valuable to many end Subscribers
                                                  indicates that the Congress intended                      unreasonably discriminatory, firms can                 only insofar as they provide information
                                                  that the market system ‘evolve through                    discontinue the use of their data                      that end Subscribers expect will assist
                                                  the interplay of competitive forces as                    because the proposed product is entirely               them or their customers in making
                                                  unnecessary regulatory restrictions are                   optional to all parties. Firms are not                 trading decisions.
                                                  removed’ and that the SEC wield its                       required to purchase data and NASDAQ                      The costs of producing market data
                                                  regulatory power ‘in those situations                     is not required to make data available or              include not only the costs of the data
                                                  where competition may not be                              to offer specific pricing alternatives for             distribution infrastructure, but also the
                                                  sufficient,’ such as in the creation of a                 potential purchases. NASDAQ can                        costs of designing, maintaining, and
                                                  ‘consolidated transactional reporting                     discontinue offering a pricing                         operating the exchange’s transaction
                                                  system.’ NetCoalition I, at 535 (quoting                  alternative (as it has in the past) and                execution platform and the cost of
                                                  H.R. Rep. No. 94–229, at 92 (1975), as                    firms can discontinue their use at any                 regulating the exchange to ensure its fair
                                                  reprinted in 1975 U.S.C.C.A.N. 321,                       time and for any reason (as they often                 operation and maintain investor
                                                  323). The court agreed with the                           do), including due to their assessment of              confidence. The total return that a
                                                  Commission’s conclusion that                              the reasonableness of fees charged.                    trading platform earns reflects the
                                                  ‘‘Congress intended that ‘competitive                     NASDAQ continues to establish and                      revenues it receives from both products
                                                  forces should dictate the services and                    revise pricing policies aimed at                       and the joint costs it incurs. Moreover,
                                                  practices that constitute the U.S.                        increasing fairness and equitable                      an exchange’s customers view the costs
                                                  national market system for trading                        allocation of fees among Subscribers.                  of transaction executions and of data as
                                                  equity securities.’ ’’ 7                                     NASDAQ believes that periodically it                a unified cost of doing business with the
                                                     The Court in NetCoalition I, while                     must adjust the Subscriber fees to reflect             exchange. A broker-dealer (‘‘BD’’) will
                                                  upholding the Commission’s conclusion                     market forces. NASDAQ believes it is an                direct orders to a particular exchange
                                                  that competitive forces may be relied                     appropriate time to adjust this fee to                 only if the expected revenues from
                                                  upon to establish the fairness of prices,                 more accurately reflect the investments                executing trades on the exchange exceed
                                                  nevertheless concluded that the record                    made to enhance this product through                   net transaction execution costs and the
                                                  in that case did not adequately support                   capacity upgrades. This also reflects that             cost of data that the BD chooses to buy
                                                  the Commission’s conclusions as to the                    the market for this information is highly              to support its trading decisions (or those
                                                  competitive nature of the market for                      competitive and continually evolves as                 of its customers). The choice of data
                                                  NYSE Arca’s data product at issue in                      products develop and change.                           products is, in turn, a product of the
                                                  that case. As explained below in                                                                                 value of the products in making
                                                                                                            B. Self-Regulatory Organization’s
                                                  NASDAQ’s Statement on Burden on                                                                                  profitable trading decisions. If the cost
                                                                                                            Statement on Burden on Competition
                                                  Competition, however, NASDAQ                                                                                     of the product exceeds its expected
                                                  believes that there is substantial                          The Exchange does not believe that
                                                                                                                                                                   value, the BD will choose not to buy it.
                                                  evidence of competition in the                            the proposed rule change will result in
                                                                                                                                                                   Moreover, as a BD chooses to direct
                                                  marketplace for data that was not in the                  any burden on competition that is not
                                                                                                                                                                   fewer orders to a particular exchange,
                                                  record in the NetCoalition I case, and                    necessary or appropriate in furtherance
                                                                                                                                                                   the value of the product to that BD
                                                  that the Commission is entitled to rely                   of the purposes of the Act, as amended.
                                                                                                                                                                   decreases, for two reasons. First, the
                                                  upon such evidence in concluding fees                     Notwithstanding its determination that
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                                                                                                                                                                   product will contain less information,
                                                  are the product of competition, and                                                                              because executions of the BD’s orders
                                                  therefore in accordance with the                          amended paragraph (A) of Section 19(b)(3) of the
                                                                                                            Act, 15 U.S.C. 78s(b)(3), to make it clear that all    will not be reflected in it. Second, and
                                                  relevant statutory standards.8                            exchange fees, including fees for market data, may     perhaps more important, the product
                                                                                                            be filed by exchanges on an immediately effective      will be less valuable to that BD because
                                                    7 NetCoalition I, at 535.                               basis. See also NetCoalition v. SEC, 715 F.3d 342
                                                    8 It
                                                       should also be noted that Section 916 of the         (D.C. Cir. 2013) (‘‘NetCoalition II’’) (finding no
                                                                                                                                                                   it does not provide information about
                                                  Dodd-Frank Wall Street Reform and Consumer                jurisdiction to review Commission’s non-               the venue to which it is directing its
                                                  Protection Act of 2010 (‘‘Dodd-Frank Act’’) has           suspension of immediately effective fee changes).      orders. Data from the competing venue


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                                                                               Federal Register / Vol. 81, No. 3 / Wednesday, January 6, 2016 / Notices                                                        547

                                                  to which the BD is directing orders will                provide most data free of charge and                   potential sources of data include the
                                                  become correspondingly more valuable.                   rely exclusively on transaction fees to                BDs that submit trade reports to TRFs
                                                     Thus, an increase in the fees charged                recover their costs. Finally, some                     and that have the ability to consolidate
                                                  for either transactions or data has the                 platforms may incentivize use by                       and distribute their data without the
                                                  potential to impair revenues from both                  providing opportunities for equity                     involvement of FINRA or an exchange-
                                                  products. ‘‘No one disputes that                        ownership, which may allow them to                     operated TRF.
                                                  competition for order flow is ‘fierce’.’’               charge lower direct fees for executions                   The fact that proprietary data from
                                                  NetCoalition at 24. However, the                        and data.                                              ATSs, BDs, and vendors can by-pass
                                                  existence of fierce competition for order                  In this environment, there is no                    SROs is significant in two respects.
                                                  flow implies a high degree of price                     economic basis for regulating maximum                  First, non-SROs can compete directly
                                                  sensitivity on the part of BDs with order               prices for one of the joint products in an             with SROs for the production and sale
                                                  flow, since they may readily reduce                     industry in which suppliers face                       of proprietary data products, as BATS
                                                  costs by directing orders toward the                    competitive constraints with regard to                 and NYSE Arca did before registering as
                                                  lowest-cost trading venues. A BD that                   the joint offering. Such regulation is                 exchanges by publishing proprietary
                                                  shifted its order flow from one platform                unnecessary because an ‘‘excessive’’                   book data on the internet. Second,
                                                  to another in response to order                         price for one of the joint products will               because a single order or transaction
                                                  execution price differentials would both                ultimately have to be reflected in lower               report can appear in a core data product,
                                                  reduce the value of that platform’s                     prices for other products sold by the                  an SRO proprietary product, and/or a
                                                  market data and reduce its own need to                  firm, or otherwise the firm will                       non-SRO proprietary product, the data
                                                  consume data from the disfavored                        experience a loss in the volume of its                 available in proprietary products is
                                                  platform. Similarly, if a platform                      sales that will be adverse to its overall              exponentially greater than the actual
                                                  increases its market data fees, the                     profitability. In other words, an increase             number of orders and transaction
                                                  change will affect the overall cost of                  in the price of data will ultimately have              reports that exist in the marketplace.
                                                  doing business with the platform, and                   to be accompanied by a decrease in the                    In addition to the competition and
                                                  affected BDs will assess whether they                   cost of executions, or the volume of both              price discipline described above, the
                                                  can lower their trading costs by                        data and executions will fall.                         market for proprietary data products is
                                                  directing orders elsewhere and thereby                     The level of competition and                        also highly contestable because market
                                                  lessening the need for the more                         contestability in the market is evident in             entry is rapid, inexpensive, and
                                                  expensive data.                                         the numerous alternative venues that                   profitable. The history of electronic
                                                     Analyzing the cost of market data                    compete for order flow, including                      trading is replete with examples of
                                                  distribution in isolation from the cost of              eleven SRO markets, as well as                         entrants that swiftly grew into some of
                                                  all of the inputs supporting the creation               internalizing BDs and various forms of                 the largest electronic trading platforms
                                                  of market data will inevitably                          alternative trading systems (‘‘ATSs’’),                and proprietary data producers:
                                                  underestimate the cost of the data. Thus,               including dark pools and electronic                    Archipelago, Bloomberg Tradebook,
                                                  because it is impossible to create data                 communication networks (‘‘ECNs’’).                     Island, RediBook, Attain, TracECN,
                                                  without a fast, technologically robust,                 Each SRO market competes to produce                    BATS Trading and BATS/Direct Edge. A
                                                  and well-regulated execution system,                    transaction reports via trade executions,              proliferation of dark pools and other
                                                  system costs and regulatory costs affect                and two FINRA-regulated TRFs compete                   ATSs operate profitably with
                                                  the price of market data. It would be                   to attract internalized transaction                    fragmentary shares of consolidated
                                                  equally misleading, however, to                         reports. It is common for BDs to further               market volume.
                                                  attribute all of the exchange’s costs to                and exploit this competition by sending                   Regulation NMS, by deregulating the
                                                  the market data portion of an exchange’s                their order flow and transaction reports               market for proprietary data, has
                                                  joint product. Rather, all of the                       to multiple markets, rather than                       increased the contestability of that
                                                  exchange’s costs are incurred for the                   providing them all to a single market.                 market. While BDs have previously
                                                  unified purposes of attracting order                    Competitive markets for order flow,                    published their proprietary data
                                                  flow, executing and/or routing orders,                  executions, and transaction reports                    individually, Regulation NMS
                                                  and generating and selling data about                   provide pricing discipline for the inputs              encourages market data vendors and
                                                  market activity. The total return that an               of proprietary data products.                          BDs to produce proprietary products
                                                  exchange earns reflects the revenues it                    The large number of SROs, TRFs, BDs,                cooperatively in a manner never before
                                                  receives from the joint products and the                and ATSs that currently produce                        possible. Multiple market data vendors
                                                  total costs of the joint products.                      proprietary data or are currently capable              already have the capability to aggregate
                                                     Competition among trading platforms                  of producing it provides further pricing               data and disseminate it on a profitable
                                                  can be expected to constrain the                        discipline for proprietary data products.              scale, including Bloomberg and
                                                  aggregate return each platform earns                    Each SRO, TRF, ATS, and BD is                          Thomson Reuters. In Europe, Cinnober
                                                  from the sale of its joint products, but                currently permitted to produce                         aggregates and disseminates data from
                                                  different platforms may choose from a                   proprietary data products, and many                    over 40 brokers and multilateral trading
                                                  range of possible, and equally                          currently do or have announced plans to                facilities.9
                                                  reasonable, pricing strategies as the                   do so, including NASDAQ, NYSE,                            In this environment, a super-
                                                  means of recovering total costs.                        NYSE MKT, NYSE Arca, and BATS/                         competitive increase in the fees charged
                                                  NASDAQ pays rebates to attract orders,                  Direct Edge.                                           for either transactions or data has the
                                                  charges relatively low prices for market                   Any ATS or BD can combine with any                  potential to impair revenues from both
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                                                  information and charges relatively high                 other ATS, BD, or multiple ATSs or BDs                 products. ‘‘No one disputes that
                                                  prices for accessing posted liquidity.                  to produce joint proprietary data                      competition for order flow is ‘fierce’.’’
                                                  Other platforms may choose a strategy                   products. Additionally, order routers                  NetCoalition I at 539. The existence of
                                                  of paying lower liquidity rebates to                    and market data vendors can facilitate                 fierce competition for order flow
                                                  attract orders, setting relatively low                  single or multiple BDs’ production of                  implies a high degree of price sensitivity
                                                  prices for accessing posted liquidity,                  proprietary data products. The potential
                                                  and setting relatively high prices for                  sources of proprietary products are                      9 See http://www.cinnober.com/boat-trade-

                                                  market information. Still others may                    virtually limitless. Notably, the                      reporting.



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                                                  548                                  Federal Register / Vol. 81, No. 3 / Wednesday, January 6, 2016 / Notices

                                                  on the part of BDs with order flow, since                   Commission, 100 F Street NE.,                           Securities and Exchange Commission
                                                  they may readily reduce costs by                            Washington, DC 20549–1090.                              (‘‘Commission’’) has submitted to the
                                                  directing orders toward the lowest-cost                     All submissions should refer to File                    Office of Management and Budget
                                                  trading venues. A BD that shifted its                       Number SR–NASDAQ–2015–158. This                         (‘‘OMB’’) a request for approval of
                                                  order flow from one platform to another                     file number should be included on the                   extension of the previously approved
                                                  in response to order execution price                        subject line if email is used. To help the              collection of information provided for in
                                                  differentials would both reduce the                         Commission process and review your                      Rule 17Ad–2(c), (d), and (h), (17 CFR
                                                  value of that platform’s market data and                    comments more efficiently, please use                   240.17Ad–2(c), (d), and (h)), under the
                                                  reduce its own need to consume data                         only one method. The Commission will                    Securities Exchange Act of 1934 (15
                                                  from the disfavored platform. If a                          post all comments on the Commission’s                   U.S.C. 78a et seq.).
                                                  platform increases its market data fees,                    Internet Web site (http://www.sec.gov/                     Rule 17Ad–2(c),(d) and (h)
                                                  the change will affect the overall cost of                  rules/sro.shtml). Copies of the                         enumerates the requirements with
                                                  doing business with the platform, and                       submission, all subsequent                              which registered transfer agents must
                                                  affected BDs will assess whether they                       amendments, all written statements                      comply to inform the Commission or the
                                                  can lower their trading costs by                            with respect to the proposed rule                       appropriate regulator of a transfer
                                                  directing orders elsewhere and thereby                      change that are filed with the                          agent’s failure to meet the minimum
                                                  lessening the need for the more                             Commission, and all written                             performance standards set by the
                                                  expensive data.                                             communications relating to the                          Commission rule by filing a notice.
                                                                                                              proposed rule change between the                           The Commission receives
                                                  C. Self-Regulatory Organization’s                           Commission and any person, other than                   approximately 3 notices a year pursuant
                                                  Statement on Comments on the                                those that may be withheld from the                     to Rule 17Ad–2(c), (d), and (h). The
                                                  Proposed Rule Change Received From                          public in accordance with the                           estimated annual time burden of these
                                                  Members, Participants, or Others                            provisions of 5 U.S.C. 552, will be                     filings on respondents is minimal in
                                                    Written comments were neither                             available for Web site viewing and                      view of: (a) The readily available nature
                                                  solicited nor received.                                     printing in the Commission’s Public                     of most of the information required to be
                                                                                                              Reference Room on official business                     included in the notice (since that
                                                  III. Date of Effectiveness of the                           days between the hours of 10:00 a.m.                    information must be compiled and
                                                  Proposed Rule Change and Timing for                         and 3:00 p.m. Copies of such filing also                retained pursuant to other Commission
                                                  Commission Action                                           will be available for inspection and                    rules); and (b) the summary fashion in
                                                     The foregoing rule change has become                     copying at the principal offices of the                 which such information must be
                                                  effective pursuant to Section                               Exchange. All comments received will                    presented in the notice (most notices are
                                                  19(b)(3)(A)(ii) of the Act.10 At any time                   be posted without change; the                           one page or less in length). In light of
                                                                                                              Commission does not edit personal                       the above, and based on the experience
                                                  within 60 days of the filing of the
                                                                                                              identifying information from                            of the staff regarding the notices, the
                                                  proposed rule change, the Commission
                                                                                                              submissions. You should submit only                     Commission staff estimates that, on
                                                  summarily may temporarily suspend
                                                                                                              information that you wish to make                       average, most notices require
                                                  such rule change if it appears to the
                                                                                                              available publicly. All submissions                     approximately one-half hour to prepare.
                                                  Commission that such action is
                                                                                                              should refer to File Number SR–                         Thus, the Commission staff estimates
                                                  necessary or appropriate in the public
                                                                                                              NASDAQ–2015–158, and should be                          that the industry-wide total time burden
                                                  interest, for the protection of investors,
                                                                                                              submitted onor before January 27, 2016.                 is approximately 1.5 hours.
                                                  or otherwise in furtherance of the                                                                                     The retention period for the
                                                  purposes of the Act. If the Commission                         For the Commission, by the Division of               recordkeeping requirement under Rule
                                                  takes such action, the Commission shall                     Trading and Markets, pursuant to delegated              17Ad–2(c), (d), and (h) is not less than
                                                  institute proceedings to determine                          authority.11
                                                                                                                                                                      two years following the date the notice
                                                  whether the proposed rule should be                         Jill M. Peterson,                                       is submitted. The recordkeeping
                                                  approved or disapproved.                                    Assistant Secretary.                                    requirement under this rule is
                                                                                                              [FR Doc. 2015–33208 Filed 1–5–16; 8:45 am]              mandatory to assist the Commission in
                                                  IV. Solicitation of Comments
                                                                                                              BILLING CODE 8011–01–P                                  monitoring transfer agents who fail to
                                                    Interested persons are invited to                                                                                 meet the minimum performance
                                                  submit written data, views, and                                                                                     standards set by the Commission rule.
                                                  arguments concerning the foregoing,                         SECURITIES AND EXCHANGE                                 This rule does not involve the collection
                                                  including whether the proposed rule                         COMMISSION                                              of confidential information. A transfer
                                                  change, as amended, is consistent with                                                                              agent is not required to file under the
                                                                                                              [SEC File No. 270–149, OMB Control No.
                                                  the Act. Comments may be submitted by                       3235–0130]                                              rule unless it does not meet the
                                                  any of the following methods:                                                                                       minimum performance standards for
                                                  Electronic Comments                                         Submission for OMB Review;                              turnaround, processing or forwarding
                                                                                                              Comment Request                                         items received for transfer during a
                                                    • Use the Commission’s Internet                                                                                   month.
                                                  comment form (http://www.sec.gov/                           Upon Written Request, Copies Available
                                                                                                               From: Securities and Exchange                             An agency may not conduct or
                                                  rules/sro.shtml); or                                                                                                sponsor, and a person is not required to
                                                    • Send an email to rule-comments@                          Commission, Office of FOIA Services,
                                                                                                               100 F Street NE., Washington, DC                       respond to, a collection of information
                                                  sec.gov. Please include File Number SR–
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                                                                               20549–2736.                                            under the PRA unless it displays a
                                                  NASDAQ–2015–158 on the subject line.                                                                                currently valid OMB control number.
                                                                                                              Extension: Rule 17Ad–2(c), (d), and (h).                   The public may view background
                                                  Paper Comments
                                                                                                                Notice is hereby given that pursuant                  documentation for this information
                                                    • Send paper comments in triplicate                       to the Paperwork Reduction Act of 1995                  collection at the following Web site:
                                                  to Secretary, Securities and Exchange                       (44 U.S.C. 3501 et seq.) (‘‘PRA’’), the                 www.reginfo.gov. Comments should be
                                                                                                                                                                      directed to: (i) Desk Officer for the
                                                    10 15   U.S.C. 78s(b)(3)(a)(ii).                            11 17   CFR 200.30–3(a)(12).                          Securities and Exchange Commission,


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Document Created: 2016-01-06 04:02:03
Document Modified: 2016-01-06 04:02:03
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 544 

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