83 FR 40665 - Guides for the Jewelry, Precious Metals, and Pewter Industries
FEDERAL TRADE COMMISSION Federal Register Volume 83, Issue 159 (August 16, 2018)
Federal Register Volume 83, Issue 159 (August 16, 2018)
| Page Range | 40665-40675 | |
| FR Document | 2018-17454 |
[Federal Register Volume 83, Number 159 (Thursday, August 16, 2018)] [Rules and Regulations] [Pages 40665-40675] From the Federal Register Online [www.thefederalregister.org] [FR Doc No: 2018-17454] [[Page 40665]] ======================================================================= ----------------------------------------------------------------------- FEDERAL TRADE COMMISSION 16 CFR Part 23 Guides for the Jewelry, Precious Metals, and Pewter Industries AGENCY: Federal Trade Commission. ACTION: Final rule; adoption of revised guides. ----------------------------------------------------------------------- SUMMARY: The Federal Trade Commission (``FTC'' or ``Commission'') adopts revised Guides for the Jewelry, Precious Metals, and Pewter Industries (``Jewelry Guides'' or ``Guides''). This document summarizes the Commission's revisions to the previous Guides and includes the final Guides as revised. Readers can find the Commission's complete analysis in the Statement of Basis and Purpose (``SBP'') on the FTC's website at https://www.ftc.gov/public-statements/2018/07/statement-basis-purpose-final-revisions-jewelry-guides. DATES: Effective on August 16, 2018. FOR FURTHER INFORMATION CONTACT: Reenah L. Kim, Attorney, (202) 326- 2272, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580. SUPPLEMENTARY INFORMATION: As part of its comprehensive review of the Jewelry Guides, the Commission reviewed public comments and the transcript of a public roundtable. The Commission developed its final guidance in accordance with Section 5 of the Federal Trade Commission Act (``FTC Act''), which prohibits deceptive or unfair acts or practices.\1\ The Guides focus on advising marketers how to make non- deceptive claims about jewelry products, rather than preventing unfair practices.\2\ Under Section 5, an act or practice is deceptive if it involves a material statement or omission that would mislead a consumer acting reasonably under the circumstances.\3\ --------------------------------------------------------------------------- \1\ 15 U.S.C. 45. \2\ Although the Guides focus on deception, the FTC can also address unfair practices should the need arise. \3\ FTC Policy Statement on Deception, appended to Cliffdale Assoc., Inc., 103 FTC 110 (1984); see also FTC v. Verity Int'l, 443 F.3d 48, 63 (2d Cir. 2006); FTC v. Pantron I Corp., 33 F.3d 1088, 1095 (9th Cir. 1994). Under Section 5, an act or practice is unfair if it causes or is likely to cause substantial injury that consumers could not reasonably avoid, and the injury is not outweighed by countervailing benefits to consumers or competition. 15 U.S.C. 45(n). --------------------------------------------------------------------------- As administrative interpretations of Section 5, the Commission's Jewelry Guides are not intended to be stricter than Section 5. Rather, they provide the Commission's interpretation of Section 5 as applied to jewelry marketing, to help marketers avoid deceptive practices. To comply with Section 5, marketers must consider how reasonable consumers will view their claims as a whole, assessing the net impression conveyed by all elements (including the text, product names, and depictions).\4\ --------------------------------------------------------------------------- \4\ See generally Deception Policy Statement, appended to Cliffdale Assoc., Inc., 103 FTC at 179 (1984). --------------------------------------------------------------------------- When the Commission issues or revises an industry guide, it is providing an administrative interpretation of laws it administers, including Section 5's prohibition on unfair and deceptive acts or practices in or affecting commerce. The Commission provides its administrative interpretation based on information submitted and any other information available, including consumer perception evidence whenever possible, analyzing the information through the reasonable person standard first set forth in the Deception Policy Statement in 1983, and the unfairness standard, first set forth in the Unfairness Policy Statement announced in 1984 and codified in Section 5(n) of the FTC Act. Applying the reasonable consumer standard supported by consumer perception evidence as the Commission revises the Jewelry Guides (which originally predated the two policy statements) enhances the protection of consumers from the harm of false or misleading claims in jewelry marketing and fosters truthful, non-misleading claims in jewelry marketing that are beneficial to consumers and competition. Based on this framework, the Commission now makes several modifications and additions to the previous Guides and adopts the resulting revised Guides as final. Specifically, the Commission revises the following areas: (I) Surface application of precious metals; (II) alloys with precious metals in amounts below minimum thresholds; (III) products containing more than one precious metal; (IV) composite gemstone products; (V) varietals; (VI) ``cultured'' diamonds; (VII) qualifying claims about man-made gemstones; (VIII) pearl treatment disclosures; (IX) use of the term ``gem''; (X) misleading illustrations; (XI) diamond definition; and (XII) exemptions recognized in the assay for gold, silver, and platinum. Finally, the Commission does not expand the existing Guides to address certain products and claims as requested by commenters. Surface Application of Precious Metals The final Guides include several revisions addressing precious metal surface applications. First, based on the comments, the Guides now caution marketers against using silver or platinum terms to describe all or part of a coated product unless they adequately qualify the term to indicate the product has only a surface layer of the advertised precious metal.\5\ The Guides retain similar guidance advising marketers not to use gold terms to describe coated products or parts unless the term is qualified to convey that the gold is only on the surface.\6\ --------------------------------------------------------------------------- \5\ Sections 23.5(b)(4) (silver) and 23.6(b)(1) (platinum). \6\ Section 23.3(b)(3). --------------------------------------------------------------------------- Second, for sellers choosing to advertise their products' precious metal coatings, the final Guides advise how to do so non-deceptively. Specifically, they advise marketers advertising their product's gold, silver, or platinum coating to assure its reasonable durability. In this context, ``reasonable durability'' means ``all areas of the plating are sufficiently thick to assure coverage that reasonable consumers would expect from the surface application.'' \7\ --------------------------------------------------------------------------- \7\ Sections 23.3(b)(4), (5), (6), and (8), (c)(2) and (3) (gold); 23.5(b)(5) (silver); and 23.6(b)(2) (platinum). --------------------------------------------------------------------------- Third, based on new durability testing, the final Guides include revised examples of non-deceptive markings and descriptions for gold surface applications that are reasonably durable.\8\ For electrolytic applications, the Guides retain the same thickness and karat fineness amounts as the previous Guides, but no longer advise marketers they may non-deceptively use ``gold flashed'' and ``gold washed'' for products with an electroplating that does not have a minimum thickness throughout equivalent to 0.175 microns (approximately 7/1,000,000ths of an inch) of fine gold. For mechanical applications, the Guides now advise a 1/40th minimum weight ratio for non-deceptive use of the terms ``gold plate(d),'' \9\ ``gold overlay,'' ``rolled gold plate.'' \10\ In addition, the Guides retain existing guidance advising a 1/20th weight ratio for ``gold filled'' products, and the guidance advising marketers to [[Page 40666]] disclose weight ratio when using ``gold overlay'' or ``rolled gold plate'' for products below 1/20th.\11\ --------------------------------------------------------------------------- \8\ These examples are also referred to as ``safe harbor'' guidance. \9\ As proposed, the final Guides eliminate the safe harbor provision for ``gold plate(d)'' coatings applied by any method and transfer this term to guidance that separately addresses electrolytic and mechanical applications. \10\ Section 23.3(c)(2). As explained in the SBP, the Guides advise a minimum weight ratio, rather than the previously proposed coating thickness, based on new evidence indicating that 1/40th provides the durability consumers expect. \11\ Section 23.3(c)(2). As proposed, the final Guides eliminate a note concerning outdated terms (e.g., ``Duragold,'' ``Diragold'') which commenters agreed are no longer used. However, they do not set standards for new coating terms (e.g., ``clad,'' ``bonded'') or other precious metal coatings such as silver or platinum. --------------------------------------------------------------------------- Fourth, the final Guides advise marketers to disclose the purity of coatings made with a gold, silver, or platinum alloy. The Guides already caution marketers against unqualified use of ``gold,'' ``silver,'' or ``platinum'' to describe alloys containing less than 24K gold, 925 PPT silver, or 950 PPT platinum. To clarify that this guidance applies equally to products coated with a gold, silver, or platinum alloy, the Commission amends the guidance to advise that marketers qualify their use of gold, silver, or platinum terms to describe ``all or part'' of a product, ``including the surface layer of a coated product,'' with equally conspicuous, accurate purity disclosures.\12\ --------------------------------------------------------------------------- \12\ Sections 23.3(b)(1) and (2) (gold); 23.5(b)(1) (silver); and 23.6(b)(3) (platinum). In addition, based on the comments, the Guides now include karat fineness disclosures in the description and marking examples for gold electrolytic applications, consistent with the examples for mechanical applications. Section 23.3(b)(5), (6), and (8); 23.3(c)(2) and (3). --------------------------------------------------------------------------- Finally, the final Guides advise marketers to disclose rhodium coatings over products advertised as precious metal, such as rhodium- plated items marketed as ``white gold'' or silver.\13\ --------------------------------------------------------------------------- \13\ Rhodium is a platinum group metal often used to enhance the white color of silver and white gold jewelry. Section 23.7. --------------------------------------------------------------------------- Below-Threshold Precious Metal Alloys The previous Guides cautioned marketers against using the words ``gold,'' ``silver,'' ``platinum,'' or their abbreviations to describe or mark a product unless it contained the precious metal in an amount that met or exceeded specified thresholds. The final Guides remove the thresholds for gold and silver alloys because new evidence indicates they are no longer necessary to prevent deception. Specifically, the final Guides now advise marketers they may use gold terms to describe a product or part thereof composed throughout of gold alloy--whether above or below 10 karats--if they qualify the term with an equally conspicuous, accurate karat fineness disclosure.\14\ The final Guides also advise marketers they may use ``silver'' to describe a product or part thereof composed throughout of an alloy containing less than 925 parts per thousand (PPT), as long as an equally conspicuous, accurate PPT designation immediately precedes the silver term.\15\ These changes will give marketers greater flexibility in providing accurate information about their products' content. --------------------------------------------------------------------------- \14\ Section 23.3(b)(2). \15\ Section 23.5(b)(1). --------------------------------------------------------------------------- However, the final Guides retain the guidance advising a 925 PPT threshold for ``solid silver,'' ``Sterling Silver,'' ``Sterling,'' and the ``Ster.'' Abbreviation,\16\ and reserving ``coin'' and ``coin silver'' for products that are 900 PPT,\17\ based on their longstanding use and therefore probable consumer understanding. Rather than merely signaling the presence of silver, these terms likely denote specific purity levels (e.g., that ``coin silver'' contains less silver than ``sterling silver''). In addition, the Guides retain the existing platinum alloy guidance without change because the record indicates that, unlike gold and silver, which have traditionally been mixed with base metals to create jewelry, consumers expect platinum products to be substantially composed of pure platinum. --------------------------------------------------------------------------- \16\ Section 23.5(b)(2). \17\ Section 23.5(b)(3). --------------------------------------------------------------------------- Products Containing More Than One Precious Metal Based on consumer perception evidence, the final Guides contain a new section (Section 23.8), which states it is unfair or deceptive to misrepresent the relative quantity of each precious metal in a product that contains more than one precious metal, and provides examples of markings and descriptions of terms that may be misleading (e.g., use of the term ``Platinum + Silver'' to describe a product that contains more silver than platinum by weight). This guidance generally advises marketers to list precious metals in the order of their relative weight in the product from greatest to least. Marketers, however, may list metals in a different order if the context makes clear that the metal listed first is not predominant (e.g., ``14k gold-accented silver''), and the Guides provide illustrative examples of such contexts. Composite Gemstone Products Based on the record, the final Guides contain new guidance in Section 23.25 to address increased prevalence of deceptive claims resulting from the marketing of composite gemstone products made with gemstone material and any amount of filler or binder, such as lead glass. Specifically, this guidance cautions marketers not to use an unqualified gemstone name to describe these products, and advises against calling them ``treated [gemstone name].'' It also cautions against using the unqualified terms ``composite [gemstone name],'' ``hybrid [gemstone name],'' or ``manufactured [gemstone name]'' unless the term is qualified to disclose clearly and conspicuously that the product: (a) Does not have the same characteristics as the named stone; and (b) requires special care. The final Guides further recommend that the seller disclose the special care requirements to the purchaser.\18\ --------------------------------------------------------------------------- \18\ Section 23.25(d). --------------------------------------------------------------------------- Varietals Based on consumer perception evidence, Section 23.26 contains new guidance stating it is unfair or deceptive to mark or describe a product with an incorrect varietal name. Varietal names describe a division of gem species or genus based on color, type of optical phenomenon, or other distinguishing characteristic of appearance (e.g., crystal structure). To help sellers avoid making deceptive claims, this section also provides two examples of markings or descriptions that may be misleading: (a) Use of the term ``yellow emerald'' to describe a golden beryl or heliodor, and (b) use of the term ``green amethyst'' to describe prasiolite. ``Cultured'' Diamonds The final Guides include new guidance addressing use of the word ``cultured'' to describe laboratory-created diamonds. Based on consumer perception evidence showing marketers can effectively qualify the term, Section 23.12(c)(3) advises them to qualify their use of ``cultured'' by disclosing clearly and conspicuously that the product is not a mined stone. Additionally, the record indicates that marketers can effectively qualify the term ``cultured diamond'' in some circumstances even when the Guides' suggested disclosures (``laboratory-created,'' ``laboratory-grown,'' ``[manufacturer-name]-created'') do not appear in immediate conjunction to the term. For example, some lab-created diamond sellers may choose to emphasize their products' man-made nature in advertisements targeting consumers seeking diamonds that are not traditionally mined. Therefore, to provide greater flexibility, the final Guides advise that marketers may qualify their ``cultured diamond'' claim with words or phrases similar to those detailed in the Guides. Moreover, these marketers do not need to make these qualifying disclosures immediately adjacent to the word ``cultured,'' provided they disclose [[Page 40667]] clearly and conspicuously that the product is not a mined stone. Qualifying Claims About Man-Made Gemstones To provide marketers greater flexibility, the final Guides also include revisions to the guidance regarding the use of gemstone names generally (Section 23.25(b)). This amended guidance now advises marketers of man-made gemstones sharing the same optical, physical, and chemical properties as the named stone that they may use words or phrases other than the ones listed in the previous Guides (``laboratory-grown,'' ``laboratory-created,'' ``[manufacturer name]- created,'' ``synthetic'') if they clearly and conspicuously convey that the product is not a mined stone. Treatments to Pearl Products Based on the comments, the final Guides include a new section (Section 23.23) advising that marketers disclose clearly and conspicuously treatments to pearls and cultured pearls that: (a) Are not permanent, (b) create special care requirements, or (c) significantly affect value.\19\ --------------------------------------------------------------------------- \19\ This new section tracks the existing guidance regarding gemstone treatments. --------------------------------------------------------------------------- Use of the Term ``Gem'' The final Guides eliminate two provisions that discussed use of the word ``gem'' because they are not necessary to prevent deception. Specifically, the final Guides do not include the former Section 23.25 (Misuse of the word ``gem'') and Section 23.20(j) (misuse of the word ``gem'' as to pearls). Instead, they include the term ``gem'' in Section 23.25 (Misuse of the words ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz, ``stone,'' ``birthstone,'' ``gemstone,'' etc.). Misleading Illustrations To streamline the guidance, the final Guides also eliminate a section that discussed misleading illustrations (former Section 23.2) because it provided guidance already addressed in other areas: Section 23.1 (Deception (general)) and Section 23.0 (Scope and application). To preserve its specific guidance regarding diamond illustrations and gemstone size, however, the former Note to Section 23.2 has been transferred to Section 23.1. Diamond Definition Based on changes in the market, the final Guides eliminate the word ``natural'' from the definition of diamond in Section 23.12(a) because lab-created products that have essentially the same optical, physical, and chemical properties as mined diamonds are also diamonds.\20\ --------------------------------------------------------------------------- \20\ The distinctions between these lab-created diamonds and mined stones are addressed elsewhere in the Guides. See Sections 23.12(c)(3) and 23.25. --------------------------------------------------------------------------- Exemptions in the Assay for Gold, Silver, and Platinum Based on the comments, the final Guides add bracelet and necklace snap tongues to the exempted items listed in the Appendix for gold alloy products and for products made of silver in combination with gold. These items are already included in the exemptions for mechanically-coated gold products, silver products, and platinum products. Thus, with this revision, bracelet and necklace snap tongues appear in each section addressing assay exemptions.\21\ --------------------------------------------------------------------------- \21\ Furthermore, the Commission removes an outdated provision in paragraph (e) of the Appendix regarding platinum. The provision listed additional exemptions for items marked in accordance with guidance that once addressed products containing less than 500 PPT platinum. Because the Commission eliminated this guidance in a prior proceeding, the corresponding list of assay exemptions is no longer necessary. See 62 FR 16669, 16674 (Apr. 8, 1997). The final Appendix therefore retains the exemptions for platinum products, but does not include additional exemptions for products with less than 500 PPT. --------------------------------------------------------------------------- Products and Claims Not Addressed The final Guides do not make some revisions that commenters sought. Specifically, the final Guides do not expand the existing guidance to address products made with palladium, use of the term ``natural'' to describe treated gemstones, or the use of geographic and regional identifiers because the evidence does not demonstrate that amendments are necessary to prevent deception. For the same reason, the Commission declines to make revisions addressing diamond-related issues such as use of the terms ``blue white,'' ``ethical'' and ``conflict free,'' as well as grading and appraisals. Furthermore, the final Guides do not expand the guidance regarding ``handmade'' and similar terms specifically to include or exclude hand-cast items because the Commission lacks sufficient evidence on which to base new guidance.\22\ For the same reason, the Guides do not address whether marketers may non-deceptively describe ``large-scale'' and ``mass'' or ``industrially'' produced jewelry as ``handmade.'' \23\ --------------------------------------------------------------------------- \22\ The Commission does, however, add precious metal clays, ingots, and casting grain to the ``raw materials'' listed in the Note to this section (Section 23.2). \23\ Additionally, the Commission declines to make changes regarding the use of parts per thousand, instead of karats, for gold content disclosures. --------------------------------------------------------------------------- Conclusion For further analysis of comments and the final guidance, please see the SBP on the FTC's website, available at https://www.ftc.gov/public-statements/2018/07/statement-basis-purpose-final-revisions-jewelry-guides. List of Subjects in 16 CFR Part 23 Advertising, Jewelry, Labeling, Pewter, Precious metals, and Trade practices. 0 For the reasons set forth in the preamble, the Federal Trade Commission revises 16 CFR part 23 to read as follows: PART 23--GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES Sec. 23.0 Scope and application. 23.1 Deception (general). 23.2 Misuse of the terms ``handmade,'' ``hand-polished,'' etc. 23.3 Misrepresentation as to gold content. 23.4 Misuse of the word ``vermeil.'' 23.5 Misrepresentation as to silver content. 23.6 Misuse of the words ``platinum,'' ``iridium,'' ``palladium,'' ``ruthenium,'' ``rhodium,'' and ``osmium.'' 23.7 Disclosure of surface-layer application of rhodium. 23.8 Misrepresentation as to products containing more than one precious metal. 23.9 Misrepresentation as to content of pewter. 23.10 Additional guidance for the use of quality marks. 23.11 Misuse of ``corrosion proof,'' ``non-corrosive,'' ``corrosion resistant,'' ``rust proof,'' ``rust resistant,'' etc. 23.12 Definition and misuse of the word ``diamond.'' 23.13 Misuse of the words ``flawless,'' ``perfect,'' etc. 23.14 Disclosure of treatments to diamonds. 23.15 Misuse of the term ``blue white.'' 23.16 Misuse of the term ``properly cut,'' etc. 23.17 Misuse of the words ``brilliant'' and ``full cut.'' 23.18 Misrepresentation of weight and ``total weight.'' 23.19 Definitions of various pearls. 23.20 Misuse of the word ``pearl.'' 23.21 Misuse of terms such as ``cultured pearl,'' ``seed pearl,'' ``Oriental pearl,'' ``natura,'' ``kultured,'' ``real,'' ``gem,'' ``synthetic,'' and regional designations. 23.22 Misrepresentation as to cultured pearls. 23.23 Disclosure of treatments to pearls and cultured pearls. 23.24 Disclosure of treatments to gemstones. [[Page 40668]] 23.25 Misuse of the words ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' ``stone,'' ``birthstone,'' ``gemstone,'' etc. 23.26 Misrepresentation as to varietal name. 23.27 Misuse of the words ``real,'' ``genuine,'' ``natural,'' ``precious,'' etc. 23.28 Misuse of the words ``flawless,'' ``perfect,'' etc. Appendix to Part 23--Exemptions Recognized in the Assay for Quality of Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, and Platinum Industry Products Authority: 15 U.S.C. 45, 46. Sec. 23.0 Scope and application. (a) The guides in this part apply to jewelry industry products, which include, but are not limited to, the following: Gemstones and their laboratory-created and imitation substitutes; natural and cultured pearls and their imitations; and metallic watch bands not permanently attached to watches. These guides also apply to articles, including optical frames, pens and pencils, flatware, and hollowware, fabricated from precious metals (gold, silver, and platinum group metals), precious metal alloys, and their imitations. These guides also apply to all articles made from pewter. For the purposes of these guides, all articles covered by these guides are defined as ``industry products.'' (b) These guides apply to persons, partnerships, or corporations, at every level of the trade (including but not limited to manufacturers, suppliers, and retailers) engaged in the business of offering for sale, selling, or distributing industry products. Note to Paragraph (b): To prevent consumer deception, persons, partnerships, or corporations in the business of appraising, identifying, or grading industry products should utilize the terminology and standards set forth in the guides. (c) These guides apply to claims and representations about industry products included in labeling, advertising, promotional materials, and all other forms of marketing, whether asserted directly or by implication, through words, symbols, emblems, logos, illustrations, depictions, product brand names, or through any other means. (d) These guides set forth the Federal Trade Commission's current thinking about claims for jewelry and articles made from precious metals and pewter. The guides help marketers and other industry members avoid making claims that are unfair or deceptive under Section 5 of the FTC Act, 15 U.S.C. 45. They do not confer any rights on any person and do not operate to bind the FTC or the public. The Commission, however, may take action under the FTC Act if a marketer or other industry member makes a claim inconsistent with the guides. In any such enforcement action, the Commission must prove that the challenged act or practice is unfair or deceptive in violation of Section 5 of the FTC Act. (e) The guides consist of general principles, specific guidance on the use of particular claims for industry products, and examples. Claims may raise issues that are addressed by more than one example and in more than one section of the guides. The examples provide the Commission's views on how reasonable consumers likely interpret certain claims. Industry members may use an alternative approach if the approach satisfies the requirements of Section 5 of the FTC Act. Whether a particular claim is deceptive will depend on the net impression of the advertisement, label, or other promotional material at issue. In addition, although many examples present specific claims and options for qualifying claims, the examples do not illustrate all permissible claims or qualifications under Section 5 of the FTC Act. Sec. 23.1 Deception (general). It is unfair or deceptive to misrepresent the type, kind, grade, quality, quantity, metallic content, size, weight, cut, color, character, treatment, substance, durability, serviceability, origin, price, value, preparation, production, manufacture, distribution, or any other material aspect of an industry product. Note 1 to Sec. 23.1: If, in the sale or offering for sale of an industry product, any representation is made as to the grade assigned the product, the identity of the grading system used should be disclosed. Note 2 to Sec. 23.1: To prevent deception, any qualifications or disclosures, such as those described in the guides, should be sufficiently clear and prominent. Clarity of language, relative type size and proximity to the claim being qualified, and an absence of contrary claims that could undercut effectiveness, will maximize the likelihood that the qualifications and disclosures are appropriately clear and prominent. Note 3 to Sec. 23.1: An illustration or depiction of a diamond or other gemstone that portrays it in greater than its actual size may mislead consumers, unless a disclosure is made about the item's true size. Sec. 23.2 Misuse of the terms ``handmade,'' ``hand-polished,'' etc. (a) It is unfair or deceptive to represent, directly or by implication, that any industry product is handmade or hand-wrought unless the entire shaping and forming of such product from raw materials and its finishing and decoration were accomplished by hand labor and manually-controlled methods which permit the maker to control and vary the construction, shape, design, and finish of each part of each individual product. Note to Paragraph (a): As used herein, ``raw materials'' include bulk sheet, strip, wire, precious metal clays, ingots, casting grain, and similar items that have not been cut, shaped, or formed into jewelry parts, semi-finished parts, or blanks. (b) It is unfair or deceptive to represent, directly or by implication, that any industry product is hand-forged, hand-engraved, hand-finished, or hand-polished, or has been otherwise hand-processed, unless the operation described was accomplished by hand labor and manually-controlled methods which permit the maker to control and vary the type, amount, and effect of such operation on each part of each individual product. Sec. 23.3 Misrepresentation as to gold content. (a) It is unfair or deceptive to misrepresent the presence of gold or gold alloy in an industry product, or the quantity or karat fineness of gold or gold alloy contained in the product, or the karat fineness, thickness, weight ratio, or manner of application of any gold or gold alloy plating, covering, or coating on any surface of an industry product or part thereof. (b) The following are examples of markings or descriptions that may be misleading: \24\ --------------------------------------------------------------------------- \24\ See paragraph (c) of this section for examples of acceptable markings and descriptions. --------------------------------------------------------------------------- (1) Use of the word ``Gold'' or any abbreviation, without qualification, to describe all or part of an industry product, including the surface layer of a coated product, which is not composed throughout of fine (24 karat) gold. (2) Use of the word ``Gold'' or any abbreviation to describe all or part of an industry product (including the surface layer of a coated product) composed throughout of an alloy of gold (i.e., gold that is less than 24 karats), unless a correct designation of the karat fineness of the alloy immediately precedes the word ``Gold'' or its abbreviation, and such fineness designation is of at least equal conspicuousness. (3) Use of the word ``Gold'' or any abbreviation to describe all or part of an industry product that is not composed throughout of gold or a gold alloy, but is surface-plated or coated with gold alloy, unless the word ``Gold'' or its abbreviation is adequately qualified to [[Page 40669]] indicate that the product or part is only surface-plated. (4) Marking, describing, or otherwise representing all or part of an industry product as being plated or coated with gold or gold alloy unless all significant surfaces of the product or part contain a plating or coating of gold or gold alloy that is of reasonable durability.\25\ --------------------------------------------------------------------------- \25\ For the purpose of this section, ``reasonable durability'' means that all areas of the plating are sufficiently thick to assure coverage that reasonable consumers would expect from the surface application. Since industry products include items having surfaces and parts of surfaces that are subject to different degrees of wear, the thickness of the surface application for all items or for different areas of the surface of individual items does not necessarily have to be uniform. --------------------------------------------------------------------------- (5) Use of the term ``Gold Plate,'' ``Gold Plated,'' or any abbreviation to describe all or part of an industry product unless such product or part contains a surface-plating of gold alloy, applied by any process, which is of such thickness and extent of surface coverage that reasonable durability \26\ is assured, and unless the term is immediately preceded by a correct designation of the karat fineness of the alloy that is of at least equal conspicuousness as the term used. --------------------------------------------------------------------------- \26\ See footnote 2. --------------------------------------------------------------------------- (6) Use of the terms ``Gold Filled,'' ``Rolled Gold Plate,'' ``Rolled Gold Plated,'' ``Gold Overlay,'' or any abbreviation to describe all or part of an industry product unless such product or part contains a surface-plating of gold alloy applied by a mechanical process and of such thickness and extent of surface coverage that reasonable durability \27\ is assured, and unless the term is immediately preceded by a correct designation of the karat fineness of the alloy that is of at least equal conspicuousness as the term used. --------------------------------------------------------------------------- \27\ See footnote 2. --------------------------------------------------------------------------- (7) Use of the terms ``Gold Plate,'' ``Gold Plated,'' ``Gold Filled,'' ``Rolled Gold Plate,'' ``Rolled Gold Plated,'' ``Gold Overlay,'' or any abbreviation to describe a product in which the layer of gold plating has been covered with a base metal (such as nickel), which is covered with a thin wash of gold, unless there is a disclosure that the primary gold coating is covered with a base metal, which is gold washed. (8) Use of the term ``Gold Electroplate,'' ``Gold Electroplated,'' or any abbreviation to describe all or part of an industry product unless such product or part is electroplated with gold or a gold alloy and such electroplating is of such karat fineness, thickness, and extent of surface coverage that reasonable durability \28\ is assured, and unless the term is immediately preceded by a correct designation of the karat fineness of the alloy that is of at least equal conspicuousness as the term used. --------------------------------------------------------------------------- \28\ See footnote 2. --------------------------------------------------------------------------- (9) Use of any name, terminology, or other term to misrepresent that an industry product is equal or superior to, or different than, a known and established type of industry product with reference to its gold content or method of manufacture. (c) The following are examples of markings and descriptions that are consistent with the principles described above: (1) An industry product or part thereof, composed throughout of an alloy of gold may be marked and described as ``Gold'' when such word ``Gold,'' wherever appearing, is immediately preceded by a correct designation of the karat fineness of the alloy, and such karat designation is of equal conspicuousness as the word ``Gold'' (for example, ``14 Karat Gold,'' ``14 K. Gold,'' ``14 Kt. Gold,'' ``9 Karat Gold,'' or ``9 Kt. Gold''). Such product may also be marked and described by a designation of the karat fineness of the gold alloy unaccompanied by the word ``Gold'' (for example, ``14 Karat,'' ``14Kt.,'' ``14 K.,'' or ``9 K.''). Note to Paragraph (c)(1): Use of the term ``Gold'' or any abbreviation to describe all or part of a product that is composed throughout of gold alloy, but contains a hollow center or interior, may mislead consumers, unless the fact that the product contains a hollow center is disclosed in immediate proximity to the term ``Gold'' or its abbreviation (for example, ``14 Karat Gold-Hollow Center,'' or ``14 K. Gold Tubing,'' when of a gold alloy tubing of such karat fineness). Such products should not be marked or described as ``solid'' or as being solidly of gold or of a gold alloy. For example, when the composition of such a product is 14 karat gold alloy, it should not be described or marked as either ``14 Kt. Solid Gold'' or as ``Solid 14 Kt. Gold.'' (2) An industry product or part thereof on which there has been affixed on all significant surfaces by soldering, brazing, welding, or other mechanical means a plating of gold alloy of not less than 10 karat fineness and of reasonable durability \29\ may be marked or described as ``Gold Plate,'' ``Gold Plated,'' ``Gold Overlay,'' ``Rolled Gold Plate,'' ``Rolled Gold Plated,'' or an adequate abbreviation, when such plating constitutes at least 1/40th of the weight of the metal in the entire article and when the term is immediately preceded by a designation of the karat fineness of the plating which is of equal conspicuousness as the term used (for example, ``14 Kt. Gold Overlay,'' or ``14K. R.G.P.''). When such plating constitutes at least 1/20th of the weight of the metal in the entire article, the term ``Gold Filled'' may be used. The terms ``Gold Overlay,'' ``Rolled Gold Plate,'' and ``Rolled Gold Plated'' may be used when the karat fineness designation is immediately preceded by a fraction accurately disclosing the portion of the weight of the metal in the entire article accounted for by the plating, and when such fraction is of equal conspicuousness as the term used (for example, ``1/40th 12 Kt. Rolled Gold Plate'' or ``1/40 12 Kt. R.G.P.''). --------------------------------------------------------------------------- \29\ See footnote 2. --------------------------------------------------------------------------- (3) An industry product or part thereof on which there has been affixed on all significant surfaces by an electrolytic process an electroplating of gold, or of a gold alloy of not less than 10 karat fineness, which is of reasonable durability \30\ and has a minimum thickness throughout equivalent to 0.175 microns (approximately 7/ 1,000,000ths of an inch) of fine gold,\31\ may be marked or described as ``Gold Plate,'' ``Gold Plated,'' ``Gold Electroplate'' or ``Gold Electroplated,'' or so abbreviated, if the term is immediately preceded by a designation of the karat fineness of the plating which is of equal conspicuousness as the term used (e.g., ``12 Karat Gold Electroplate'' or ``12K G.E.P.''). When the electroplating is of the minimum fineness specified above and of a minimum thickness throughout equivalent to two and one half (2\1/2\) microns (or approximately 100/1,000,000ths of an inch) of fine gold, the marking or description may be ``Heavy Gold Electroplate'' or ``Heavy Gold Electroplated.'' When electroplatings qualify for the term ``Gold Electroplate'' (or ``Gold Electroplated''), or the term ``Heavy Gold Electroplate'' (or ``Heavy Gold Electroplated''), and have been applied by use of a particular kind of electrolytic process, the marking may be accompanied by identification of the process used, as for example, ``Gold Electroplated (X Process)'' or ``Heavy Gold Electroplated (Y Process).'' --------------------------------------------------------------------------- \30\ See footnote 2. \31\ A product containing 1 micron (otherwise known as 1[mu]) of 12 karat gold is equivalent to one-half micron of 24-karat gold. --------------------------------------------------------------------------- (d) The provisions of this section relating to markings and descriptions of industry products and parts thereof are subject to the applicable tolerances of the National Stamping Act or any amendment thereof.\32\ --------------------------------------------------------------------------- \32\ Under the National Stamping Act, articles or parts made of gold or of gold alloy that contain no solder have a permissible tolerance of three parts per thousand. If the part tested contains solder, the permissible tolerance is seven parts per thousand. For full text, see 15 U.S.C. 295, et seq. [[Page 40670]] --------------------------------------------------------------------------- Note to Paragraph (d): Exemptions recognized in the assay of karat gold industry products and in the assay of gold filled, gold overlay, and rolled gold plate industry products, and not to be considered in any assay for quality, are listed in the appendix. Sec. 23.4 Misuse of the word ``vermeil.'' (a) It is unfair or deceptive to represent, directly or by implication, that an industry product is ``vermeil'' if such mark or description misrepresents the product's true composition. (b) An industry product may be described or marked as ``vermeil'' if it consists of a base of sterling silver coated or plated on all significant surfaces with gold, or gold alloy of not less than 10 karat fineness, that is of reasonable durability \33\ and a minimum thickness throughout equivalent to two and one half (2\1/2\) microns (or approximately 100/1,000,000ths of an inch) of fine gold. --------------------------------------------------------------------------- \33\ See footnote 2. Note 1 to Sec. 23.4: It is unfair or deceptive to use the term ``vermeil'' to describe a product in which the sterling silver has been covered with a base metal (such as nickel) plated with gold unless there is a disclosure that the sterling silver is covered --------------------------------------------------------------------------- with a base metal that is plated with gold. Note 2 to Sec. 23.4: Exemptions recognized in the assay of gold filled, gold overlay, and rolled gold plate industry products are listed in the appendix. Sec. 23.5 Misrepresentation as to silver content. (a) It is unfair or deceptive to misrepresent that an industry product contains silver, or to misrepresent an industry product as having a silver content, plating, electroplating, or coating. (b) The following are examples of markings or descriptions that may be misleading: (1) Use of the unqualified word ``silver'' to mark, describe, or otherwise represent all or part of an industry product, including the surface layer of a coated product, unless an equally conspicuous, accurate quality fineness designation indicating the pure silver content in parts per thousand immediately precedes the term (e.g., ``750 silver''). (2) Use of the words ``solid silver,'' ``Sterling Silver,'' ``Sterling,'' or the abbreviation ``Ster.'' to mark, describe, or otherwise represent all or part of an industry product unless it is at least 925/1,000ths pure silver. (3) Use of the words ``coin'' or ``coin silver'' to mark, describe, or otherwise represent all or part of an industry product unless it is at least 900/1,000ths pure silver. (4) Use of the word ``silver'' to mark, describe, or otherwise represent all or part of an industry product that is not composed throughout of silver, but has a surface layer or coating of silver, unless the term is adequately qualified to indicate that the product or part is only coated. (5) Marking, describing, or otherwise representing all or part of an industry product as being plated or coated with silver unless all significant surfaces of the product or part contain a plating or coating of silver that is of reasonable durability.\34\ --------------------------------------------------------------------------- \34\ See footnote 2. --------------------------------------------------------------------------- (c) The provisions of this section relating to markings and descriptions of industry products and parts thereof are subject to the applicable tolerances of the National Stamping Act or any amendment thereof.\35\ --------------------------------------------------------------------------- \35\ Under the National Stamping Act, sterling silver articles or parts that contain no solder have a permissible tolerance of four parts per thousand. If the part tested contains solder, the permissible tolerance is ten parts per thousand. For full text, see 15 U.S.C. 294, et seq. Note 1 to Sec. 23.5: The National Stamping Act provides that silver plated articles shall not ``be stamped, branded, engraved or imprinted with the word `sterling' or the word `coin,' either alone --------------------------------------------------------------------------- or in conjunction with other words or marks.'' 15 U.S.C. 297(a). Note 2 to Sec. 23.5: Exemptions recognized in the assay of silver industry products are listed in the appendix. Sec. 23.6 Misuse of the words ``platinum,'' ``iridium,'' ``palladium,'' ``ruthenium,'' ``rhodium,'' and ``osmium.'' (a) It is unfair or deceptive to use the words ``platinum,'' ``iridium,'' ``palladium,'' ``ruthenium,'' ``rhodium,'' and ``osmium,'' or any abbreviation to mark or describe all or part of an industry product if such marking or description misrepresents the product's true composition. The Platinum Group Metals (PGM) are Platinum, Iridium, Palladium, Ruthenium, Rhodium, and Osmium. (b) The following are examples of markings or descriptions that may be misleading: \36\ --------------------------------------------------------------------------- \36\ See paragraph (c) of this section for examples of acceptable markings and descriptions. --------------------------------------------------------------------------- (1) Use of the word ``Platinum'' or any abbreviation to describe all or part of a product that is not composed throughout of platinum, but has a surface layer or coating of platinum, unless the word ``Platinum'' or its abbreviation is adequately qualified to indicate that the product or part is only coated. (2) Marking, describing, or otherwise representing all or part of an industry product as being plated or coated with platinum unless all significant surfaces of the product or part contain a plating or coating of platinum that is of reasonable durability.\37\ --------------------------------------------------------------------------- \37\ See footnote 2. --------------------------------------------------------------------------- (3) Use of the word ``Platinum'' or any abbreviation, without qualification, to describe all or part of an industry product (including the surface layer of a coated product) that is not composed throughout of 950 parts per thousand pure Platinum. (4) Use of the word ``Platinum'' or any abbreviation accompanied by a number indicating the parts per thousand of pure Platinum contained in the product without mention of the number of parts per thousand of other PGM contained in the product, to describe all or part of an industry product that is not composed throughout of at least 850 parts per thousand pure platinum, for example, ``600Plat.'' (5) Use of the word ``Platinum'' or any abbreviation thereof, to mark or describe any product that is not composed throughout of at least 500 parts per thousand pure Platinum. (6) Use of the word ``Platinum,'' or any abbreviation accompanied by a number or percentage indicating the parts per thousand of pure Platinum contained in the product, to describe all or part of an industry product that contains at least 500 parts per thousand, but less than 850 parts per thousand, pure Platinum, and does not contain at least 950 parts per thousand PGM (for example, ``585 Plat.'') without a clear and conspicuous disclosure, immediately following the name or description of such product: (i) Of the full composition of the product (by name and not abbreviation) and percentage of each metal; and (ii) That the product may not have the same attributes or properties as traditional platinum products. Provided, however, that the marketer need not make disclosure under this paragraph (b)(6)(ii), if the marketer has competent and reliable scientific evidence that such product does not differ materially from any one product containing at least 850 parts per thousand pure Platinum with respect to the following attributes or properties: Durability, luster, density, scratch resistance, tarnish resistance, hypoallergenicity, ability to be resized or repaired, retention of precious metal over time, and any other attribute or property material to consumers. Note to Paragraph (b)(6): When using percentages to qualify platinum representations, marketers should convert the [[Page 40671]] amount in parts per thousand to a percentage that is accurate to the first decimal place (e.g., ``58.5% Platinum, 41.5% Cobalt''). (c) The following are examples of markings and descriptions that are not considered unfair or deceptive: (1) The following abbreviations for each of the PGM may be used for quality marks on articles: ``Plat.'' or ``Pt.'' for Platinum; ``Irid.'' or ``Ir.'' for Iridium; ``Pall.'' or ``Pd.'' for Palladium; ``Ruth.'' or ``Ru.'' for Ruthenium; ``Rhod.'' or ``Rh.'' for Rhodium; and ``Osmi.'' or ``Os.'' for Osmium. (2) An industry product consisting of at least 950 parts per thousand pure Platinum may be marked or described as ``Platinum.'' (3) An industry product consisting of 850 parts per thousand pure Platinum, 900 parts per thousand pure Platinum, or 950 parts per thousand pure Platinum may be marked ``Platinum,'' provided that the Platinum marking is preceded by a number indicating the amount in parts per thousand of pure Platinum (for industry products consisting of 950 parts per thousand pure Platinum, the marking described in Sec. 23.7(b)(2) above is also appropriate). Thus, the following markings may be used: ``950Pt.,'' ``950Plat.,'' ``900Pt.,'' ``900Plat.,'' ``850Pt.,'' or ``850Plat.'' (4) An industry product consisting of at least 950 parts per thousand PGM, and of at least 500 parts per thousand pure Platinum, may be marked ``Platinum,'' provided that the mark of each PGM constituent is preceded by a number indicating the amount in parts per thousand of each PGM (e.g., ``600Pt.350Ir.,'' ``600Plat.350Irid.,'' ``550Pt.350Pd.50Ir.,'' or ``550Plat.350Pall.50Irid''). (5) An industry product consisting of at least 500 parts per thousand, but less than 850 parts per thousand, pure Platinum, and not consisting of at least 950 parts per thousand PGM, may be marked or stamped accurately, with a quality marking on the article, using parts per thousand and standard chemical abbreviations (e.g., ``585 Pt., 415 Co.''). Note to Sec. 23.6: Exemptions recognized in the assay of platinum industry products are listed in the appendix. Sec. 23.7 Disclosure of surface-layer application of rhodium. It is unfair or deceptive to fail to disclose a surface-layer application of rhodium on products marked or described as precious metal. Sec. 23.8 Misrepresentation as to products containing more than one precious metal. (a) It is unfair or deceptive to misrepresent the relative quantity of each precious metal in a product that contains more than than one precious metal. Marketers should list precious metals in the order of their relative weight in the product from greatest to least (i.e., leading with the predominant metal). Listing precious metals in order of relative weight is not necessary where it is clear to reasonable consumers from context that the metal listed first is not predominant. (b) The following are examples of markings or descriptions that may be misleading: (1) Use of the terms ``Platinum + Silver'' to describe a product that contains more silver than platinum by weight. (2) Use of the terms ``14K/Sterling'' to describe a product that contains more silver than gold by weight. (c) The following are examples of markings and descriptions that are not considered unfair or deceptive: (1) For a product comprised primarily of silver with a surface- layer application of platinum, ``900 platinum over silver.'' (2) For a product comprised primarily of silver with visually distinguishable parts of gold, ``14k gold-accented silver.'' (3) For a product comprised primarily of gold with visually distinguishable parts of platinum, ``850 Platinum inset, 14K gold ring.'' Sec. 23.9 Misrepresentation as to content of pewter. (a) It is unfair or deceptive to mark, describe, or otherwise represent all or part of an industry product as ``Pewter'' or any abbreviation if such mark or description misrepresents the product's true composition. (b) An industry product or part thereof may be described or marked as ``Pewter'' or any abbreviation if it consists of at least 900 parts per 1,000 Grade A Tin, with the remainder composed of metals appropriate for use in pewter. Sec. 23.10 Additional guidance for the use of quality marks. As used in these guides, the term quality mark means any letter, figure, numeral, symbol, sign, word, or term, or any combination thereof, that has been stamped, embossed, inscribed, or otherwise placed on any industry product and which indicates or suggests that any such product is composed throughout of any precious metal or any precious metal alloy or has a surface or surfaces on which there has been plated or deposited any precious metal or precious metal alloy. Included are the words ``gold,'' ``karat,'' ``carat,'' ``silver,'' ``sterling,'' ``vermeil,'' ``platinum,'' ``iridium,'' ``palladium,'' ``ruthenium,'' ``rhodium,'' or ``osmium,'' or any abbreviations thereof, whether used alone or in conjunction with the words ``filled,'' ``plated,'' ``overlay,'' or ``electroplated,'' or any abbreviations thereof. Quality markings include those in which the words or terms ``gold,'' ``karat,'' ``silver,'' ``vermeil,'' ``platinum'' (or platinum group metals), or their abbreviations are included, either separately or as suffixes, prefixes, or syllables. (a) Deception as to applicability of marks. (1) If a quality mark on an industry product is applicable to only part of the product, the part of the product to which it is applicable (or inapplicable) should be disclosed when, absent such disclosure, the location of the mark misrepresents the product or part's true composition. (2) If a quality mark is applicable to only part of an industry product, but not another part which is of similar surface appearance, each quality mark should be closely accompanied by an identification of the part or parts to which the mark is applicable. (b) Deception by reason of difference in the size of letters or words in a marking or markings. It is unfair or deceptive to place a quality mark on a product in which the words or letters appear in greater size than other words or letters of the mark, or when different markings placed on the product have different applications and are in different sizes, when the net impression of any such marking would be misleading as to the metallic composition of all or part of the product. (An example of improper marking would be the marking of a gold electroplated product with the word ``electroplate'' in small type and the word ``gold'' in larger type, with the result that purchasers and prospective purchasers of the product might only observe the word ``gold.'') Note 1 to Sec. 23.10: Legibility of markings. If a quality mark is engraved or stamped on an industry product, or is printed on a tag or label attached to the product, the quality mark should be of sufficient size type as to be legible to persons of normal vision, should be so placed as likely to be observed by purchasers, and should be so attached as to remain thereon until consumer purchase. Note 2 to Sec. 23.10: Disclosure of identity of manufacturers, processors, or distributors. The National Stamping Act provides that any person, firm, corporation, or association, being a manufacturer or dealer subject to section 294 of the Act, who applies or causes to be applied a quality mark, or imports any article bearing a quality mark ``which indicates or purports to indicate that such article is made in whole or in part of gold [[Page 40672]] or silver or of an alloy of either metal'' shall apply to the article the trademark or name of such person. 15 U.S.C. 297. Sec. 23.11 Misuse of ``corrosion proof,'' ``noncorrosive,'' ``corrosion resistant,'' ``rust proof,'' ``rust resistant,'' etc. (a) It is unfair or deceptive to: (1) Use the terms ``corrosion proof,'' ``noncorrosive,'' ``rust proof,'' or any other term of similar meaning to describe an industry product unless all parts of the product will be immune from rust and other forms of corrosion during the life expectancy of the product; or (2) Use the terms ``corrosion resistant,'' ``rust resistant,'' or any other term of similar meaning to describe an industry product unless all parts of the product are of such composition as to not be subject to material damage by corrosion or rust during the major portion of the life expectancy of the product under normal conditions of use. (b) Among the metals that may be considered as corrosion (and rust) resistant are: Pure nickel; gold alloys of not less than 10 Kt. fineness; and austenitic stainless steels. Sec. 23.12 Definition and misuse of the word ``diamond.'' (a) A diamond is a mineral consisting essentially of pure carbon crystallized in the isometric system. It is found in many colors. Its hardness is 10; its specific gravity is approximately 3.52; and it has a refractive index of 2.42. (b) It is unfair or deceptive to use the unqualified word ``diamond'' to describe or identify any object or product not meeting the requirements specified in the definition of diamond provided above, or which, though meeting such requirements, has not been symmetrically fashioned with at least seventeen (17) polished facets. Note to Paragraph (b): It is unfair or deceptive to represent, directly or by implication, that industrial grade diamonds or other non-jewelry quality diamonds are of jewelry quality. (c) The following are examples of descriptions that are not considered unfair or deceptive: (1) The use of the words ``rough diamond'' to describe or designate uncut or unfaceted objects or products satisfying the definition of diamond provided above; or (2) The use of the word ``diamond'' to describe or designate objects or products satisfying the definition of diamond but which have not been symmetrically fashioned with at least seventeen (17) polished facets when, in immediate conjunction with the word ``diamond,'' there is either a disclosure of the number of facets and shape of the diamond or the name of a type of diamond that denotes shape and that usually has less than seventeen (17) facets (e.g., ``rose diamond''). (3) The use of the word ``cultured'' to describe laboratory-created diamonds that have essentially the same optical, physical, and chemical properties as mined diamonds if the term is qualified by a clear and conspicuous disclosure (for example, the words ``laboratory-created,'' ``laboratory-grown,'' ``[manufacturer name]-created,'' or some other word or phrase of like meaning) conveying that the product is not a mined stone. Note to Paragraph (c): Additional guidance about imitation and laboratory-created diamond representations and misuse of the words ``real,'' ``genuine,'' ``natural,'' ``precious,'' ``semi-precious,'' and similar terms is set forth in Sec. Sec. 23.25 and 23.27. Sec. 23.13 Misuse of the words ``flawless,'' ``perfect,'' etc. (a) It is unfair or deceptive to use the word ``flawless'' to describe any diamond that discloses flaws, cracks, inclusions, carbon spots, clouds, internal lasering, or other blemishes or imperfections of any sort when examined under a corrected magnifier at 10-power, with adequate illumination, by a person skilled in diamond grading. (b) It is unfair or deceptive to use the word ``perfect,'' or any representation of similar meaning, to describe any diamond unless the diamond meets the definition of ``flawless'' and is not of inferior color or make. (c) It is unfair or deceptive to use the words ``flawless'' or ``perfect'' to describe a ring or other article of jewelry having a ``flawless'' or ``perfect'' principal diamond or diamonds, and supplementary stones that are not of such quality, unless there is a disclosure that the description applies only to the principal diamond or diamonds. Sec. 23.14 Disclosure of treatments to diamonds. A diamond is a gemstone product. Treatments to diamonds should be disclosed in the manner prescribed in Sec. 23.24 of these guides (Disclosure of treatments to gemstones). Sec. 23.15 Misuse of the term ``blue white.'' It is unfair or deceptive to use the term ``blue white'' or any representation of similar meaning to describe any diamond that under normal, north daylight or its equivalent shows any color or any trace of any color other than blue or bluish. Sec. 23.16 Misuse of the term ``properly cut,'' etc. It is unfair or deceptive to use the terms ``properly cut,'' ``proper cut,'' ``modern cut,'' or any representation of similar meaning to describe any diamond that is lopsided, or is so thick or so thin in depth as to detract materially from the brilliance of the stone. Note to Sec. 23.16: Stones that are commonly called ``fisheye'' or ``old mine'' should not be described as ``properly cut,'' ``modern cut,'' etc. Sec. 23.17 Misuse of the words ``brilliant'' and ``full cut.'' It is unfair or deceptive to use the unqualified expressions ``brilliant,'' ``brilliant cut,'' or ``full cut'' to describe, identify, or refer to any diamond except a round diamond that has at least thirty-two (32) facets plus the table above the girdle and at least twenty-four (24) facets below. Note to Sec. 23.17: Such terms should not be applied to single or rose-cut diamonds. They may be applied to emerald-(rectangular) cut, pear-shaped, heart-shaped, oval-shaped, and marquise-(pointed oval) cut diamonds meeting the above-stated facet requirements when, in immediate conjunction with the term used, the form of the diamond is disclosed. Sec. 23.18 Misrepresentation of weight and ``total weight.'' (a) It is unfair or deceptive to misrepresent the weight of a diamond. (b) It is unfair or deceptive to use the word ``point'' or any abbreviation in any representation, advertising, marking, or labeling to describe the weight of a diamond, unless the weight is also stated as decimal parts of a carat (e.g., 25 points or .25 carat). Note to Paragraph (b): A carat is a standard unit of weight for a diamond and is equivalent to 200 milligrams (\1/5\ gram). A point is one one-hundredth (1/100) of a carat. (c) If diamond weight is stated as decimal parts of a carat (e.g., .47 carat), the stated figure should be accurate to the last decimal place. If diamond weight is stated to only one decimal place (e.g., .5 carat), the stated figure should be accurate to the second decimal place (e.g., ``.5 carat'' could represent a diamond weight between .495-.504). (d) If diamond weight is stated as fractional parts of a carat, a conspicuous disclosure of the fact that the diamond weight is not exact should be made in close proximity to the fractional representation and a disclosure of a reasonable range of weight for each fraction (or the weight tolerance being used) should also be made. [[Page 40673]] Note to Paragraph (d): When fractional representations of diamond weight are made, as described in paragraph (d) of this section, in catalogs or other printed materials, the disclosure of the fact that the actual diamond weight is within a specified range should be made conspicuously on every page where a fractional representation is made. Such disclosure may refer to a chart or other detailed explanation of the actual ranges used. For example, ``Diamond weights are not exact; see chart on p. X for ranges.'' Sec. 23.19 Definitions of various pearls. As used in these guides, the terms set forth below have the following meanings: (a) Pearl: A calcareous concretion consisting essentially of alternating concentric layers of carbonate of lime and organic material formed within the body of certain mollusks, the result of an abnormal secretory process caused by an irritation of the mantle of the mollusk following the intrusion of some foreign body inside the shell of the mollusk, or due to some abnormal physiological condition in the mollusk, neither of which has in any way been caused or induced by humans. (b) Cultured pearl: The composite product created when a nucleus (usually a sphere of calcareous mollusk shell) planted by humans inside the shell or in the mantle of a mollusk is coated with nacre by the mollusk. (c) Imitation pearl: A manufactured product composed of any material or materials that simulate in appearance a pearl or cultured pearl. (d) Seed pearl: A small pearl, as defined in paragraph (a), that measures approximately two millimeters or less. Sec. 23.20 Misuse of the word ``pearl.'' (a) It is unfair or deceptive to use the unqualified word ``pearl'' or any other word or phrase of like meaning to describe, identify, or refer to any object or product that is not in fact a pearl, as defined in Sec. 23.19(a). (b) It is unfair or deceptive to use the word ``pearl'' to describe, identify, or refer to a cultured pearl unless it is immediately preceded, with equal conspicuousness, by the word ``cultured'' or ``cultivated,'' or by some other word or phrase of like meaning, so as to indicate definitely and clearly that the product is not a pearl. (c) It is unfair or deceptive to use the word ``pearl'' to describe, identify, or refer to an imitation pearl unless it is immediately preceded, with equal conspicuousness, by the word ``artificial,'' ``imitation,'' or ``simulated,'' or by some other word or phrase of like meaning, so as to indicate definitely and clearly that the product is not a pearl. (d) It is unfair or deceptive to use the terms ``faux pearl,'' ``fashion pearl,'' ``Mother of Pearl,'' or any other such term to describe or qualify an imitation pearl product unless it is immediately preceded, with equal conspicuousness, by the word ``artificial,'' ``imitation,'' or ``simulated,'' or by some other word or phrase of like meaning, so as to indicate definitely and clearly that the product is not a pearl. Sec. 23.21 Misuse of terms such as ``cultured pearl,'' ``seed pearl,'' ``Oriental pearl,'' ``natura,'' ``kultured,'' ``real,'' ``synthetic,'' and regional designations. (a) It is unfair or deceptive to use the term ``cultured pearl,'' ``cultivated pearl,'' or any other word, term, or phrase of like meaning to describe, identify, or refer to any imitation pearl. (b) It is unfair or deceptive to use the term ``seed pearl'' or any word, term, or phrase of like meaning to describe, identify, or refer to a cultured or an imitation pearl, without using the appropriate qualifying term ``cultured'' (e.g., ``cultured seed pearl'') or ``simulated,'' ``artificial,'' or ``imitation'' (e.g., ``imitation seed pearl''). (c) It is unfair or deceptive to use the term ``Oriental pearl'' or any word, term, or phrase of like meaning to describe, identify, or refer to any industry product other than a pearl taken from a salt water mollusk and of the distinctive appearance and type of pearls obtained from mollusks inhabiting the Persian Gulf and recognized in the jewelry trade as Oriental pearls. (d) It is unfair or deceptive to use the word ``Oriental'' to describe, identify, or refer to any cultured or imitation pearl. (e) It is unfair or deceptive to use the word ``natura,'' ``natural,'' ``nature's,'' or any word, term, or phrase of like meaning to describe, identify, or refer to a cultured or imitation pearl. It is unfair or deceptive to use the term ``organic'' to describe, identify, or refer to an imitation pearl, unless the term is qualified in such a way as to make clear that the product is not a natural or cultured pearl. (f) It is unfair or deceptive to use the term ``kultured,'' ``semi- cultured pearl,'' ``cultured-like,'' ``part-cultured,'' ``premature cultured pearl,'' or any word, term, or phrase of like meaning to describe, identify, or refer to an imitation pearl. (g) It is unfair or deceptive to use the term ``South Sea pearl'' unless it describes, identifies, or refers to a pearl that is taken from a salt water mollusk of the Pacific Ocean South Sea Islands, Australia, or Southeast Asia. It is unfair or deceptive to use the term ``South Sea cultured pearl'' unless it describes, identifies, or refers to a cultured pearl formed in a salt water mollusk of the Pacific Ocean South Sea Islands, Australia, or Southeast Asia. (h) It is unfair or deceptive to use the term ``Biwa cultured pearl'' unless it describes, identifies, or refers to cultured pearls grown in fresh water mollusks in the lakes and rivers of Japan. (i) It is unfair or deceptive to use the word ``real,'' ``genuine,'' ``precious,'' or any word, term, or phrase of like meaning to describe, identify, or refer to any imitation pearl. (j) It is unfair or deceptive to use the word ``synthetic'' or similar terms to describe cultured or imitation pearls. (k) It is unfair or deceptive to use the terms ``Japanese Pearls,'' ``Chinese Pearls,'' ``Mallorca Pearls,'' or any regional designation to describe, identify, or refer to any cultured or imitation pearl, unless the term is immediately preceded, with equal conspicuousness, by the word ``cultured,'' ``artificial,'' ``imitation,'' or ``simulated,'' or by some other word or phrase of like meaning, so as to indicate definitely and clearly that the product is a cultured or imitation pearl. Sec. 23.22 Misrepresentation as to cultured pearls. It is unfair or deceptive to misrepresent the manner in which cultured pearls are produced, the size of the nucleus artificially inserted in the mollusk and included in cultured pearls, the length of time that such products remained in the mollusk, the thickness of the nacre coating, the value and quality of cultured pearls as compared with the value and quality of pearls and imitation pearls, or any other material matter relating to the formation, structure, properties, characteristics, and qualities of cultured pearls. Sec. 23.23 Disclosure of treatments to pearls and cultured pearls. It is unfair or deceptive to fail to disclose that a pearl or cultured pearl has been treated if: (a) The treatment is not permanent. The seller should disclose that the pearl or cultured pearl has been treated and that the treatment is or may not be permanent; (b) The treatment creates special care requirements for the pearl or cultured pearl. The seller should disclose that the pearl or cultured pearl has been treated and has special care requirements. It is also recommended that the seller disclose the special care requirements to the purchaser; or (c) The treatment has a significant effect on the product's value. The seller [[Page 40674]] should disclose that the pearl or cultured pearl has been treated. Note to Sec. 23.23: The disclosures outlined in this section are applicable to sellers at every level of trade, as defined in Sec. 23.0(b) of these guides, and they may be made at the point of sale prior to sale, except that where a product can be purchased without personally viewing the product (e.g., direct mail catalogs, online services, televised shopping programs), disclosure should be made in the solicitation for, or description of, the product. Sec. 23.24 Disclosure of treatments to gemstones. It is unfair or deceptive to fail to disclose that a gemstone has been treated if: (a) The treatment is not permanent. The seller should disclose that the gemstone has been treated and that the treatment is or may not be permanent; (b) The treatment creates special care requirements for the gemstone. The seller should disclose that the gemstone has been treated and has special care requirements. It is also recommended that the seller disclose the special care requirements to the purchaser; or (c) The treatment has a significant effect on the stone's value. The seller should disclose that the gemstone has been treated. Note to Sec. 23.24: The disclosures outlined in this section are applicable to sellers at every level of trade, as defined in Sec. 23.0(b) of these guides, and they may be made at the point of sale prior to sale, except that where a product can be purchased without personally viewing the product (e.g., direct mail catalogs, online services, televised shopping programs), disclosure should be made in the solicitation for, or description of, the product. Sec. 23.25 Misuse of the words ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' ``stone,'' ``birthstone,'' ``gem,'' ``gemstone,'' etc. (a) It is unfair or deceptive to use the unqualified words ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' or the name of any other precious or semi-precious stone to describe any product that is not in fact a mined stone of the type described. (b) It is unfair or deceptive to use the word ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' or the name of any other precious or semi-precious stone, or the word ``stone,'' ``birthstone,'' ``gem,'' ``gemstone,'' or similar term to describe a laboratory-grown, laboratory-created, [manufacturer name]-created, synthetic, imitation, or simulated stone, unless such word or name is immediately preceded with equal conspicuousness by the word ``laboratory-grown,'' ``laboratory-created,'' ``[manufacturer name]-created,'' or some other word or phrase of like meaning, or by the word ``imitation'' or ``simulated,'' so as to disclose clearly the nature of the product and the fact it is not a mined gemstone. Note 1 to Paragraph (b): The use of the word ``faux'' to describe a laboratory-created or imitation stone is not an adequate disclosure that the stone is not a mined stone. Note 2 to Paragraph (b): Marketers may use the word ``cultured'' to describe laboratory-created gemstone products that have essentially the same optical, physical, and chemical properties as the named stone if the term (e.g., ``cultured ruby'') is qualified by a clear and conspicuous disclosure (for example, the words ``laboratory-created,'' ``laboratory-grown,'' ``[manufacturer name]- created,'' or some other word or phrase of like meaning) conveying that the product is not a mined stone. Additional guidance regarding the use of ``cultured'' to describe a laboratory-created diamond is set forth in Sec. 23.12(c)(3). (c) It is unfair or deceptive to use the word ``laboratory-grown,'' ``laboratory-created,'' ``[manufacturer name]-created,'' ``synthetic,'' or other word or phrase of like meaning with the name of any natural stone to describe any industry product unless such product has essentially the same optical, physical, and chemical properties as the stone named. (d) It is unfair or deceptive to describe products made with gemstone material and any amount of filler or binder, such as lead glass, in the following way: (1) With the unqualified word ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' or name of any other precious or semi-precious stone; (2) As a ``treated ruby,'' ``treated sapphire,'' ``treated emerald,'' ``treated topaz,'' or ``treated [gemstone name]''; (3) As a ``laboratory-grown [gemstone name],'' ``laboratory-created [gemstone name],'' ``[manufacturer name]-created [gemstone name],'' ``or ``synthetic [gemstone name];'' or (4) As a ``composite [gemstone name],'' ``hybrid [gemstone name],'' or ``manufactured [gemstone name],'' unless the term is qualified to disclose clearly and conspicuously that the product: (A) Does not have the same characteristics as the named stone; and (B) requires special care. It is further recommended that the seller disclose the special care requirements to the purchaser. Sec. 23.26 Misrepresentation as to varietal name. (a) It is unfair or deceptive to mark or describe an industry product with the incorrect varietal name. (b) The following are examples of markings or descriptions that may be misleading: (1) Use of the term ``yellow emerald'' to describe golden beryl or heliodor. (2) Use of the term ``green amethyst'' to describe prasiolite. Note to Sec. 23.26: A varietal name is given for a division of gem species or genus based on a color, type of optical phenomenon, or other distinguishing characteristic of appearance. Sec. 23.27 Misuse of the words ``real,'' ``genuine,'' ``natural,'' ``precious,'' etc. It is unfair or deceptive to use the word ``real,'' ``genuine,'' ``natural,'' ``precious,'' ``semi-precious,'' or similar terms to describe any industry product that is manufactured or produced artificially. Sec. 23.28 Misuse of the words ``flawless,'' ``perfect,'' etc. (a) It is unfair or deceptive to use the word ``flawless'' as a quality description of any gemstone that discloses blemishes, inclusions, or clarity faults of any sort when examined under a corrected magnifier at 10-power, with adequate illumination, by a person skilled in gemstone grading. (b) It is unfair or deceptive to use the word ``perfect'' or any representation of similar meaning to describe any gemstone unless the gemstone meets the definition of ``flawless'' and is not of inferior color or make. (c) It is unfair or deceptive to use the word ``flawless,'' ``perfect,'' or any representation of similar meaning to describe any imitation gemstone. Appendix to Part 23--Exemptions Recognized in the Assay for Quality of Gold Alloy, Gold Filled, Gold Overlay, Rolled Gold Plate, Silver, and Platinum Industry Products (a) Exemptions recognized in the industry and not to be considered in any assay for quality of a karat gold industry product include springs, posts, and separable backs of lapel buttons, posts and nuts for attaching interchangeable ornaments, bracelet and necklace snap tongues, metallic parts completely and permanently encased in a nonmetallic covering, field pieces and bezels for lockets,\38\ and wire pegs or rivets used for applying mountings and other ornaments, which mountings or ornaments shall be of the quality marked. --------------------------------------------------------------------------- \38\ Field pieces of lockets are those inner portions used as frames between the inside edges of the locket and the spaces for holding pictures. Bezels are the separable inner metal rings to hold the pictures in place. Note to Paragraph (a): Exemptions recognized in the industry and not to be considered in any assay for quality of a karat gold optical product include: the hinge assembly (barrel or other special types such as are customarily used in plastic frames); washers, bushings, and nuts of screw assemblies; dowels; springs for spring shoe [[Page 40675]] straps; metal parts permanently encased in a non-metallic covering; --------------------------------------------------------------------------- and for oxfords,\39\ coil and joint springs. \39\ Oxfords are a form of eyeglasses where a flat spring joins the two eye rims and the tension it exerts on the nose serves to hold the unit in place. Oxfords are also referred to as pince nez. (b) Exemptions recognized in the industry and not to be considered in any assay for quality of a gold filled, gold overlay and rolled gold plate industry product, other than watchcases, include joints, catches, screws, pin stems, pins of scarf pins, hat pins, etc., field pieces and bezels for lockets, posts and separate backs of lapel buttons, bracelet and necklace snap tongues, springs, and metallic parts completely and permanently encased in a --------------------------------------------------------------------------- nonmetallic covering. Note to Paragraph (b): Exemptions recognized in the industry and not to be considered in any assay for quality of a gold filled, gold overlay and rolled gold plate optical product include: Screws; the hinge assembly (barrel or other special types such as are customarily used in plastic frames); washers, bushings, tubes and nuts of screw assemblies; dowels; pad inserts; springs for spring shoe straps, cores and/or inner windings of comfort cable temples; metal parts permanently encased in a nonmetallic covering; and for oxfords, the handle and catch. (c) Exemptions recognized in the industry and not to be considered in any assay for quality of a silver industry product include screws, rivets, springs, spring pins for wrist watch straps; posts and separable backs of lapel buttons; wire pegs, posts, and nuts used for applying mountings or other ornaments, which mountings or ornaments shall be of the quality marked; pin stems (e.g., of badges, brooches, emblem pins, hat pins, and scarf pins, etc.); levers for belt buckles; blades and skeletons of pocket knives; field pieces and bezels for lockets; bracelet and necklace snap tongues; any other joints, catches, or screws; and metallic parts completely and permanently encased in a nonmetallic covering. (d) Exemptions recognized in the industry and not to be considered in any assay for quality of an industry product of silver in combination with gold include joints, catches, screws, pin stems, pins of scarf pins, hat pins, etc., posts and separable backs of lapel buttons, springs, bracelet and necklace snap tongues, and metallic parts completely and permanently encased in a nonmetallic covering. (e) Exemptions recognized in the industry and not to be considered in any assay for quality of a platinum industry product include springs, winding bars, sleeves, crown cores, mechanical joint pins, screws, rivets, dust bands, detachable movement rims, hat pin stems, and bracelet and necklace snap tongues. By direction of the Commission. Donald S. Clark, Secretary. [FR Doc. 2018-17454 Filed 8-15-18; 8:45 am] BILLING CODE 6750-01-P
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disclose weight ratio when using ‘‘gold conspicuous, accurate PPT designation these products, and advises against
overlay’’ or ‘‘rolled gold plate’’ for immediately precedes the silver term.15 calling them ‘‘treated [gemstone name].’’
products below 1/20th.11 These changes will give marketers It also cautions against using the
Fourth, the final Guides advise greater flexibility in providing accurate unqualified terms ‘‘composite [gemstone
marketers to disclose the purity of information about their products’ name],’’ ‘‘hybrid [gemstone name],’’ or
coatings made with a gold, silver, or content. ‘‘manufactured [gemstone name]’’
platinum alloy. The Guides already However, the final Guides retain the unless the term is qualified to disclose
caution marketers against unqualified guidance advising a 925 PPT threshold clearly and conspicuously that the
use of ‘‘gold,’’ ‘‘silver,’’ or ‘‘platinum’’ to for ‘‘solid silver,’’ ‘‘Sterling Silver,’’ product: (a) Does not have the same
describe alloys containing less than 24K ‘‘Sterling,’’ and the ‘‘Ster.’’ characteristics as the named stone; and
gold, 925 PPT silver, or 950 PPT Abbreviation,16 and reserving ‘‘coin’’ (b) requires special care. The final
platinum. To clarify that this guidance and ‘‘coin silver’’ for products that are Guides further recommend that the
applies equally to products coated with 900 PPT,17 based on their longstanding seller disclose the special care
a gold, silver, or platinum alloy, the use and therefore probable consumer requirements to the purchaser.18
Commission amends the guidance to understanding. Rather than merely
Varietals
advise that marketers qualify their use signaling the presence of silver, these
of gold, silver, or platinum terms to terms likely denote specific purity Based on consumer perception
describe ‘‘all or part’’ of a product, levels (e.g., that ‘‘coin silver’’ contains evidence, Section 23.26 contains new
‘‘including the surface layer of a coated less silver than ‘‘sterling silver’’). In guidance stating it is unfair or deceptive
product,’’ with equally conspicuous, addition, the Guides retain the existing to mark or describe a product with an
accurate purity disclosures.12 platinum alloy guidance without change incorrect varietal name. Varietal names
Finally, the final Guides advise because the record indicates that, unlike describe a division of gem species or
marketers to disclose rhodium coatings gold and silver, which have genus based on color, type of optical
over products advertised as precious traditionally been mixed with base phenomenon, or other distinguishing
metal, such as rhodium-plated items metals to create jewelry, consumers characteristic of appearance (e.g., crystal
marketed as ‘‘white gold’’ or silver.13 expect platinum products to be structure). To help sellers avoid making
substantially composed of pure deceptive claims, this section also
Below-Threshold Precious Metal Alloys provides two examples of markings or
platinum.
The previous Guides cautioned descriptions that may be misleading: (a)
marketers against using the words Products Containing More Than One Use of the term ‘‘yellow emerald’’ to
‘‘gold,’’ ‘‘silver,’’ ‘‘platinum,’’ or their Precious Metal describe a golden beryl or heliodor, and
abbreviations to describe or mark a Based on consumer perception (b) use of the term ‘‘green amethyst’’ to
product unless it contained the precious evidence, the final Guides contain a describe prasiolite.
metal in an amount that met or new section (Section 23.8), which states ‘‘Cultured’’ Diamonds
exceeded specified thresholds. The final it is unfair or deceptive to misrepresent
Guides remove the thresholds for gold the relative quantity of each precious The final Guides include new
and silver alloys because new evidence metal in a product that contains more guidance addressing use of the word
indicates they are no longer necessary to than one precious metal, and provides ‘‘cultured’’ to describe laboratory-
prevent deception. Specifically, the examples of markings and descriptions created diamonds. Based on consumer
final Guides now advise marketers they of terms that may be misleading (e.g., perception evidence showing marketers
may use gold terms to describe a use of the term ‘‘Platinum + Silver’’ to can effectively qualify the term, Section
product or part thereof composed describe a product that contains more 23.12(c)(3) advises them to qualify their
throughout of gold alloy—whether silver than platinum by weight). This use of ‘‘cultured’’ by disclosing clearly
above or below 10 karats—if they guidance generally advises marketers to and conspicuously that the product is
qualify the term with an equally list precious metals in the order of their not a mined stone. Additionally, the
conspicuous, accurate karat fineness relative weight in the product from record indicates that marketers can
disclosure.14 The final Guides also greatest to least. Marketers, however, effectively qualify the term ‘‘cultured
advise marketers they may use ‘‘silver’’ may list metals in a different order if the diamond’’ in some circumstances even
to describe a product or part thereof context makes clear that the metal listed when the Guides’ suggested disclosures
composed throughout of an alloy first is not predominant (e.g., ‘‘14k gold- (‘‘laboratory-created,’’ ‘‘laboratory-
containing less than 925 parts per accented silver’’), and the Guides grown,’’ ‘‘[manufacturer-name]-
thousand (PPT), as long as an equally provide illustrative examples of such created’’) do not appear in immediate
contexts. conjunction to the term. For example,
11 Section 23.3(c)(2). As proposed, the final some lab-created diamond sellers may
Guides eliminate a note concerning outdated terms Composite Gemstone Products choose to emphasize their products’
(e.g., ‘‘Duragold,’’ ‘‘Diragold’’) which commenters man-made nature in advertisements
agreed are no longer used. However, they do not set
Based on the record, the final Guides
standards for new coating terms (e.g., ‘‘clad,’’ contain new guidance in Section 23.25 targeting consumers seeking diamonds
‘‘bonded’’) or other precious metal coatings such as to address increased prevalence of that are not traditionally mined.
silver or platinum. deceptive claims resulting from the Therefore, to provide greater flexibility,
12 Sections 23.3(b)(1) and (2) (gold); 23.5(b)(1)
marketing of composite gemstone the final Guides advise that marketers
(silver); and 23.6(b)(3) (platinum). In addition, may qualify their ‘‘cultured diamond’’
based on the comments, the Guides now include products made with gemstone material
karat fineness disclosures in the description and and any amount of filler or binder, such claim with words or phrases similar to
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marking examples for gold electrolytic applications, as lead glass. Specifically, this guidance those detailed in the Guides. Moreover,
consistent with the examples for mechanical cautions marketers not to use an these marketers do not need to make
applications. Section 23.3(b)(5), (6), and (8); these qualifying disclosures
23.3(c)(2) and (3). unqualified gemstone name to describe
13 Rhodium is a platinum group metal often used
immediately adjacent to the word
to enhance the white color of silver and white gold 15 Section 23.5(b)(1). ‘‘cultured,’’ provided they disclose
jewelry. Section 23.7. 16 Section 23.5(b)(2).
14 Section 23.3(b)(2). 17 Section 23.5(b)(3). 18 Section 23.25(d).
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clearly and conspicuously that the diamond in Section 23.12(a) because ‘‘mass’’ or ‘‘industrially’’ produced
product is not a mined stone. lab-created products that have jewelry as ‘‘handmade.’’ 23
Qualifying Claims About Man-Made essentially the same optical, physical, Conclusion
Gemstones and chemical properties as mined
diamonds are also diamonds.20 For further analysis of comments and
To provide marketers greater the final guidance, please see the SBP
flexibility, the final Guides also include Exemptions in the Assay for Gold, on the FTC’s website, available at
revisions to the guidance regarding the Silver, and Platinum https://www.ftc.gov/public-statements/
use of gemstone names generally 2018/07/statement-basis-purpose-final-
(Section 23.25(b)). This amended Based on the comments, the final revisions-jewelry-guides.
guidance now advises marketers of man- Guides add bracelet and necklace snap
tongues to the exempted items listed in List of Subjects in 16 CFR Part 23
made gemstones sharing the same
optical, physical, and chemical the Appendix for gold alloy products Advertising, Jewelry, Labeling,
properties as the named stone that they and for products made of silver in Pewter, Precious metals, and Trade
may use words or phrases other than the combination with gold. These items are practices.
ones listed in the previous Guides already included in the exemptions for ■ For the reasons set forth in the
(‘‘laboratory-grown,’’ ‘‘laboratory- mechanically-coated gold products, preamble, the Federal Trade
created,’’ ‘‘[manufacturer name]- silver products, and platinum products. Commission revises 16 CFR part 23 to
created,’’ ‘‘synthetic’’) if they clearly Thus, with this revision, bracelet and read as follows:
and conspicuously convey that the necklace snap tongues appear in each
product is not a mined stone. section addressing assay exemptions.21 PART 23—GUIDES FOR THE
JEWELRY, PRECIOUS METALS, AND
Treatments to Pearl Products Products and Claims Not Addressed PEWTER INDUSTRIES
Based on the comments, the final The final Guides do not make some Sec.
Guides include a new section (Section 23.0 Scope and application.
revisions that commenters sought.
23.23) advising that marketers disclose 23.1 Deception (general).
Specifically, the final Guides do not
clearly and conspicuously treatments to 23.2 Misuse of the terms ‘‘handmade,’’
pearls and cultured pearls that: (a) Are expand the existing guidance to address ‘‘hand-polished,’’ etc.
not permanent, (b) create special care products made with palladium, use of 23.3 Misrepresentation as to gold content.
requirements, or (c) significantly affect the term ‘‘natural’’ to describe treated 23.4 Misuse of the word ‘‘vermeil.’’
gemstones, or the use of geographic and 23.5 Misrepresentation as to silver content.
value.19 23.6 Misuse of the words ‘‘platinum,’’
regional identifiers because the
Use of the Term ‘‘Gem’’ ‘‘iridium,’’ ‘‘palladium,’’ ‘‘ruthenium,’’
evidence does not demonstrate that ‘‘rhodium,’’ and ‘‘osmium.’’
The final Guides eliminate two amendments are necessary to prevent 23.7 Disclosure of surface-layer application
provisions that discussed use of the deception. For the same reason, the of rhodium.
word ‘‘gem’’ because they are not Commission declines to make revisions 23.8 Misrepresentation as to products
necessary to prevent deception. addressing diamond-related issues such containing more than one precious
Specifically, the final Guides do not as use of the terms ‘‘blue white,’’ metal.
23.9 Misrepresentation as to content of
include the former Section 23.25 ‘‘ethical’’ and ‘‘conflict free,’’ as well as pewter.
(Misuse of the word ‘‘gem’’) and Section grading and appraisals. Furthermore, 23.10 Additional guidance for the use of
23.20(j) (misuse of the word ‘‘gem’’ as to the final Guides do not expand the quality marks.
pearls). Instead, they include the term guidance regarding ‘‘handmade’’ and 23.11 Misuse of ‘‘corrosion proof,’’ ‘‘non-
‘‘gem’’ in Section 23.25 (Misuse of the similar terms specifically to include or corrosive,’’ ‘‘corrosion resistant,’’ ‘‘rust
words ‘‘ruby,’’ ‘‘sapphire,’’ ‘‘emerald,’’ proof,’’ ‘‘rust resistant,’’ etc.
exclude hand-cast items because the 23.12 Definition and misuse of the word
‘‘topaz, ‘‘stone,’’ ‘‘birthstone,’’ Commission lacks sufficient evidence ‘‘diamond.’’
‘‘gemstone,’’ etc.). on which to base new guidance.22 For 23.13 Misuse of the words ‘‘flawless,’’
Misleading Illustrations the same reason, the Guides do not ‘‘perfect,’’ etc.
address whether marketers may non- 23.14 Disclosure of treatments to diamonds.
To streamline the guidance, the final 23.15 Misuse of the term ‘‘blue white.’’
Guides also eliminate a section that deceptively describe ‘‘large-scale’’ and
23.16 Misuse of the term ‘‘properly cut,’’
discussed misleading illustrations etc.
20 The distinctions between these lab-created
(former Section 23.2) because it 23.17 Misuse of the words ‘‘brilliant’’ and
diamonds and mined stones are addressed ‘‘full cut.’’
provided guidance already addressed in elsewhere in the Guides. See Sections 23.12(c)(3)
other areas: Section 23.1 (Deception 23.18 Misrepresentation of weight and
and 23.25. ‘‘total weight.’’
(general)) and Section 23.0 (Scope and 21 Furthermore, the Commission removes an
23.19 Definitions of various pearls.
application). To preserve its specific outdated provision in paragraph (e) of the 23.20 Misuse of the word ‘‘pearl.’’
guidance regarding diamond Appendix regarding platinum. The provision listed 23.21 Misuse of terms such as ‘‘cultured
illustrations and gemstone size, additional exemptions for items marked in pearl,’’ ‘‘seed pearl,’’ ‘‘Oriental pearl,’’
accordance with guidance that once addressed
however, the former Note to Section ‘‘natura,’’ ‘‘kultured,’’ ‘‘real,’’ ‘‘gem,’’
products containing less than 500 PPT platinum.
23.2 has been transferred to Section ‘‘synthetic,’’ and regional designations.
Because the Commission eliminated this guidance
23.1. in a prior proceeding, the corresponding list of
23.22 Misrepresentation as to cultured
assay exemptions is no longer necessary. See 62 FR pearls.
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Diamond Definition 16669, 16674 (Apr. 8, 1997). The final Appendix 23.23 Disclosure of treatments to pearls and
therefore retains the exemptions for platinum cultured pearls.
Based on changes in the market, the products, but does not include additional 23.24 Disclosure of treatments to
final Guides eliminate the word exemptions for products with less than 500 PPT. gemstones.
‘‘natural’’ from the definition of 22 The Commission does, however, add precious
metal clays, ingots, and casting grain to the ‘‘raw 23 Additionally, the Commission declines to make
19 Thisnew section tracks the existing guidance materials’’ listed in the Note to this section (Section changes regarding the use of parts per thousand,
regarding gemstone treatments. 23.2). instead of karats, for gold content disclosures.
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![40672 Federal Register / Vol. 83, No. 159 / Thursday, August 16, 2018 / Rules and Regulations
or silver or of an alloy of either metal’’ shall number of facets and shape of the § 23.16 Misuse of the term ‘‘properly cut,’’
apply to the article the trademark or name of diamond or the name of a type of etc.
such person. 15 U.S.C. 297. diamond that denotes shape and that It is unfair or deceptive to use the
usually has less than seventeen (17) terms ‘‘properly cut,’’ ‘‘proper cut,’’
§ 23.11 Misuse of ‘‘corrosion proof,’’ facets (e.g., ‘‘rose diamond’’). ‘‘modern cut,’’ or any representation of
‘‘noncorrosive,’’ ‘‘corrosion resistant,’’ ‘‘rust similar meaning to describe any
proof,’’ ‘‘rust resistant,’’ etc. (3) The use of the word ‘‘cultured’’ to
describe laboratory-created diamonds diamond that is lopsided, or is so thick
(a) It is unfair or deceptive to: or so thin in depth as to detract
(1) Use the terms ‘‘corrosion proof,’’ that have essentially the same optical,
physical, and chemical properties as materially from the brilliance of the
‘‘noncorrosive,’’ ‘‘rust proof,’’ or any stone.
other term of similar meaning to mined diamonds if the term is qualified
by a clear and conspicuous disclosure Note to § 23.16: Stones that are commonly
describe an industry product unless all
(for example, the words ‘‘laboratory- called ‘‘fisheye’’ or ‘‘old mine’’ should not be
parts of the product will be immune described as ‘‘properly cut,’’ ‘‘modern cut,’’
from rust and other forms of corrosion created,’’ ‘‘laboratory-grown,’’
etc.
during the life expectancy of the ‘‘[manufacturer name]-created,’’ or some
product; or other word or phrase of like meaning)
§ 23.17 Misuse of the words ‘‘brilliant’’ and
(2) Use the terms ‘‘corrosion conveying that the product is not a ‘‘full cut.’’
resistant,’’ ‘‘rust resistant,’’ or any other mined stone.
It is unfair or deceptive to use the
term of similar meaning to describe an Note to Paragraph (c): Additional guidance unqualified expressions ‘‘brilliant,’’
industry product unless all parts of the about imitation and laboratory-created ‘‘brilliant cut,’’ or ‘‘full cut’’ to describe,
product are of such composition as to diamond representations and misuse of the identify, or refer to any diamond except
not be subject to material damage by words ‘‘real,’’ ‘‘genuine,’’ ‘‘natural,’’
‘‘precious,’’ ‘‘semi-precious,’’ and similar
a round diamond that has at least thirty-
corrosion or rust during the major two (32) facets plus the table above the
terms is set forth in §§ 23.25 and 23.27.
portion of the life expectancy of the girdle and at least twenty-four (24)
product under normal conditions of use. facets below.
(b) Among the metals that may be § 23.13 Misuse of the words ‘‘flawless,’’
‘‘perfect,’’ etc. Note to § 23.17: Such terms should not be
considered as corrosion (and rust)
applied to single or rose-cut diamonds. They
resistant are: Pure nickel; gold alloys of (a) It is unfair or deceptive to use the may be applied to emerald-(rectangular) cut,
not less than 10 Kt. fineness; and word ‘‘flawless’’ to describe any pear-shaped, heart-shaped, oval-shaped, and
austenitic stainless steels. diamond that discloses flaws, cracks, marquise-(pointed oval) cut diamonds
inclusions, carbon spots, clouds, meeting the above-stated facet requirements
§ 23.12 Definition and misuse of the word when, in immediate conjunction with the
internal lasering, or other blemishes or
‘‘diamond.’’ term used, the form of the diamond is
imperfections of any sort when
(a) A diamond is a mineral consisting examined under a corrected magnifier at disclosed.
essentially of pure carbon crystallized in 10-power, with adequate illumination,
the isometric system. It is found in by a person skilled in diamond grading. § 23.18 Misrepresentation of weight and
many colors. Its hardness is 10; its ‘‘total weight.’’
specific gravity is approximately 3.52; (b) It is unfair or deceptive to use the (a) It is unfair or deceptive to
and it has a refractive index of 2.42. word ‘‘perfect,’’ or any representation of misrepresent the weight of a diamond.
(b) It is unfair or deceptive to use the similar meaning, to describe any (b) It is unfair or deceptive to use the
unqualified word ‘‘diamond’’ to diamond unless the diamond meets the word ‘‘point’’ or any abbreviation in any
describe or identify any object or definition of ‘‘flawless’’ and is not of representation, advertising, marking, or
product not meeting the requirements inferior color or make. labeling to describe the weight of a
specified in the definition of diamond (c) It is unfair or deceptive to use the diamond, unless the weight is also
provided above, or which, though words ‘‘flawless’’ or ‘‘perfect’’ to stated as decimal parts of a carat (e.g.,
meeting such requirements, has not describe a ring or other article of jewelry 25 points or .25 carat).
been symmetrically fashioned with at having a ‘‘flawless’’ or ‘‘perfect’’ Note to Paragraph (b): A carat is a standard
least seventeen (17) polished facets. principal diamond or diamonds, and unit of weight for a diamond and is
Note to Paragraph (b): It is unfair or supplementary stones that are not of equivalent to 200 milligrams (1⁄5 gram). A
deceptive to represent, directly or by such quality, unless there is a disclosure point is one one-hundredth (1/100) of a carat.
implication, that industrial grade diamonds that the description applies only to the (c) If diamond weight is stated as
or other non-jewelry quality diamonds are of principal diamond or diamonds. decimal parts of a carat (e.g., .47 carat),
jewelry quality. the stated figure should be accurate to
§ 23.14 Disclosure of treatments to
(c) The following are examples of diamonds. the last decimal place. If diamond
descriptions that are not considered weight is stated to only one decimal
unfair or deceptive: A diamond is a gemstone product. place (e.g., .5 carat), the stated figure
(1) The use of the words ‘‘rough Treatments to diamonds should be should be accurate to the second
diamond’’ to describe or designate disclosed in the manner prescribed in decimal place (e.g., ‘‘.5 carat’’ could
uncut or unfaceted objects or products § 23.24 of these guides (Disclosure of represent a diamond weight between
satisfying the definition of diamond treatments to gemstones). .495–.504).
provided above; or (d) If diamond weight is stated as
§ 23.15 Misuse of the term ‘‘blue white.’’
(2) The use of the word ‘‘diamond’’ to fractional parts of a carat, a conspicuous
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describe or designate objects or products It is unfair or deceptive to use the disclosure of the fact that the diamond
satisfying the definition of diamond but term ‘‘blue white’’ or any representation weight is not exact should be made in
which have not been symmetrically of similar meaning to describe any close proximity to the fractional
fashioned with at least seventeen (17) diamond that under normal, north representation and a disclosure of a
polished facets when, in immediate daylight or its equivalent shows any reasonable range of weight for each
conjunction with the word ‘‘diamond,’’ color or any trace of any color other fraction (or the weight tolerance being
there is either a disclosure of the than blue or bluish. used) should also be made.
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![40674 Federal Register / Vol. 83, No. 159 / Thursday, August 16, 2018 / Rules and Regulations
should disclose that the pearl or ‘‘imitation’’ or ‘‘simulated,’’ so as to (1) Use of the term ‘‘yellow emerald’’
cultured pearl has been treated. disclose clearly the nature of the to describe golden beryl or heliodor.
Note to § 23.23: The disclosures outlined in product and the fact it is not a mined (2) Use of the term ‘‘green amethyst’’
this section are applicable to sellers at every gemstone. to describe prasiolite.
level of trade, as defined in § 23.0(b) of these Note 1 to Paragraph (b): The use of the Note to § 23.26: A varietal name is given
guides, and they may be made at the point word ‘‘faux’’ to describe a laboratory-created for a division of gem species or genus based
of sale prior to sale, except that where a or imitation stone is not an adequate on a color, type of optical phenomenon, or
product can be purchased without personally disclosure that the stone is not a mined other distinguishing characteristic of
viewing the product (e.g., direct mail stone. appearance.
catalogs, online services, televised shopping
programs), disclosure should be made in the Note 2 to Paragraph (b): Marketers may use § 23.27 Misuse of the words ‘‘real,’’
solicitation for, or description of, the the word ‘‘cultured’’ to describe laboratory- ‘‘genuine,’’ ‘‘natural,’’ ‘‘precious,’’ etc.
product. created gemstone products that have
essentially the same optical, physical, and It is unfair or deceptive to use the
chemical properties as the named stone if the word ‘‘real,’’ ‘‘genuine,’’ ‘‘natural,’’
§ 23.24 Disclosure of treatments to
term (e.g., ‘‘cultured ruby’’) is qualified by a ‘‘precious,’’ ‘‘semi-precious,’’ or similar
gemstones.
clear and conspicuous disclosure (for terms to describe any industry product
It is unfair or deceptive to fail to example, the words ‘‘laboratory-created,’’ that is manufactured or produced
disclose that a gemstone has been ‘‘laboratory-grown,’’ ‘‘[manufacturer name]- artificially.
treated if: created,’’ or some other word or phrase of
(a) The treatment is not permanent. like meaning) conveying that the product is § 23.28 Misuse of the words ‘‘flawless,’’
The seller should disclose that the not a mined stone. Additional guidance ‘‘perfect,’’ etc.
gemstone has been treated and that the regarding the use of ‘‘cultured’’ to describe a (a) It is unfair or deceptive to use the
treatment is or may not be permanent; laboratory-created diamond is set forth in
§ 23.12(c)(3).
word ‘‘flawless’’ as a quality description
(b) The treatment creates special care of any gemstone that discloses
requirements for the gemstone. The (c) It is unfair or deceptive to use the blemishes, inclusions, or clarity faults of
seller should disclose that the gemstone word ‘‘laboratory-grown,’’ ‘‘laboratory- any sort when examined under a
has been treated and has special care created,’’ ‘‘[manufacturer name]- corrected magnifier at 10-power, with
requirements. It is also recommended created,’’ ‘‘synthetic,’’ or other word or adequate illumination, by a person
that the seller disclose the special care phrase of like meaning with the name of skilled in gemstone grading.
requirements to the purchaser; or any natural stone to describe any (b) It is unfair or deceptive to use the
(c) The treatment has a significant industry product unless such product word ‘‘perfect’’ or any representation of
effect on the stone’s value. The seller has essentially the same optical, similar meaning to describe any
should disclose that the gemstone has physical, and chemical properties as the gemstone unless the gemstone meets the
been treated. stone named. definition of ‘‘flawless’’ and is not of
Note to § 23.24: The disclosures outlined in (d) It is unfair or deceptive to describe inferior color or make.
this section are applicable to sellers at every products made with gemstone material (c) It is unfair or deceptive to use the
level of trade, as defined in § 23.0(b) of these and any amount of filler or binder, such word ‘‘flawless,’’ ‘‘perfect,’’ or any
guides, and they may be made at the point as lead glass, in the following way: representation of similar meaning to
of sale prior to sale, except that where a (1) With the unqualified word ‘‘ruby,’’ describe any imitation gemstone.
product can be purchased without personally ‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz,’’ or
viewing the product (e.g., direct mail name of any other precious or semi- Appendix to Part 23—Exemptions
catalogs, online services, televised shopping precious stone; Recognized in the Assay for Quality of
programs), disclosure should be made in the (2) As a ‘‘treated ruby,’’ ‘‘treated Gold Alloy, Gold Filled, Gold Overlay,
solicitation for, or description of, the sapphire,’’ ‘‘treated emerald,’’ ‘‘treated Rolled Gold Plate, Silver, and Platinum
product. Industry Products
topaz,’’ or ‘‘treated [gemstone name]’’;
(3) As a ‘‘laboratory-grown [gemstone (a) Exemptions recognized in the industry
§ 23.25 Misuse of the words ‘‘ruby,’’ name],’’ ‘‘laboratory-created [gemstone
‘‘sapphire,’’ ‘‘emerald,’’ ‘‘topaz,’’ ‘‘stone,’’ and not to be considered in any assay for
‘‘birthstone,’’ ‘‘gem,’’ ‘‘gemstone,’’ etc.
name],’’ ‘‘[manufacturer name]-created quality of a karat gold industry product
[gemstone name],’’ ‘‘or ‘‘synthetic include springs, posts, and separable backs of
(a) It is unfair or deceptive to use the lapel buttons, posts and nuts for attaching
[gemstone name];’’ or
unqualified words ‘‘ruby,’’ ‘‘sapphire,’’ (4) As a ‘‘composite [gemstone interchangeable ornaments, bracelet and
‘‘emerald,’’ ‘‘topaz,’’ or the name of any name],’’ ‘‘hybrid [gemstone name],’’ or necklace snap tongues, metallic parts
other precious or semi-precious stone to ‘‘manufactured [gemstone name],’’ completely and permanently encased in a
describe any product that is not in fact nonmetallic covering, field pieces and bezels
unless the term is qualified to disclose for lockets,38 and wire pegs or rivets used for
a mined stone of the type described. clearly and conspicuously that the
(b) It is unfair or deceptive to use the applying mountings and other ornaments,
product: (A) Does not have the same which mountings or ornaments shall be of
word ‘‘ruby,’’ ‘‘sapphire,’’ ‘‘emerald,’’
characteristics as the named stone; and the quality marked.
‘‘topaz,’’ or the name of any other
(B) requires special care. It is further Note to Paragraph (a): Exemptions
precious or semi-precious stone, or the
recommended that the seller disclose recognized in the industry and not to be
word ‘‘stone,’’ ‘‘birthstone,’’ ‘‘gem,’’ considered in any assay for quality of a karat
the special care requirements to the
‘‘gemstone,’’ or similar term to describe gold optical product include: the hinge
purchaser.
a laboratory-grown, laboratory-created, assembly (barrel or other special types such
[manufacturer name]-created, synthetic, § 23.26 Misrepresentation as to varietal as are customarily used in plastic frames);
sradovich on DSK3GMQ082PROD with RULES
imitation, or simulated stone, unless name. washers, bushings, and nuts of screw
such word or name is immediately (a) It is unfair or deceptive to mark or assemblies; dowels; springs for spring shoe
preceded with equal conspicuousness describe an industry product with the
38 Field pieces of lockets are those inner portions
by the word ‘‘laboratory-grown,’’ incorrect varietal name.
used as frames between the inside edges of the
‘‘laboratory-created,’’ ‘‘[manufacturer (b) The following are examples of locket and the spaces for holding pictures. Bezels
name]-created,’’ or some other word or markings or descriptions that may be are the separable inner metal rings to hold the
phrase of like meaning, or by the word misleading: pictures in place.
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![Federal Register / Vol. 83, No. 159 / Thursday, August 16, 2018 / Rules and Regulations 40675
straps; metal parts permanently encased in a DEPARTMENT OF HOMELAND comments received, go to http://
non-metallic covering; and for oxfords,39 coil SECURITY www.regulations.gov. Submitted
and joint springs. comments may also be inspected during
(b) Exemptions recognized in the industry U.S. Customs and Border Protection business days between the hours of 9:00
and not to be considered in any assay for a.m. and 4:30 p.m. at the Trade and
quality of a gold filled, gold overlay and DEPARTMENT OF THE TREASURY Commercial Regulations Branch,
rolled gold plate industry product, other than Regulations and Rulings, Office of
watchcases, include joints, catches, screws, 19 CFR Part 24
pin stems, pins of scarf pins, hat pins, etc.,
Trade, U.S. Customs and Border
field pieces and bezels for lockets, posts and [CBP Dec. 18–09; Docket No. USCBP–2018– Protection, 90 K Street NE, 10th Floor,
separate backs of lapel buttons, bracelet and 0033] Washington, DC. Arrangements to
necklace snap tongues, springs, and metallic inspect submitted comments should be
parts completely and permanently encased in RIN 1515–AE39 made in advance by calling Mr. Joseph
a nonmetallic covering. Clark at (202) 325–0118.
Refund of Alcohol Excise Tax
Note to Paragraph (b): Exemptions FOR FURTHER INFORMATION CONTACT:
recognized in the industry and not to be AGENCY: U.S. Customs and Border Sharolyn J. McCann, Supervisory
considered in any assay for quality of a gold Protection, Department of Homeland Program Manager, Office of Trade, U.S.
filled, gold overlay and rolled gold plate Security; Department of the Treasury. Customs and Border Protection, (571)
optical product include: Screws; the hinge
ACTION: Interim regulations; solicitation 468–5478, sharolyn.j.mccann@
assembly (barrel or other special types such
as are customarily used in plastic frames); of comments. cbp.dhs.gov.
washers, bushings, tubes and nuts of screw SUPPLEMENTARY INFORMATION:
assemblies; dowels; pad inserts; springs for
SUMMARY: This document updates
spring shoe straps, cores and/or inner language in the U.S. Customs and Public Participation
windings of comfort cable temples; metal Border Protection (CBP) regulations to
Interested persons are invited to
parts permanently encased in a nonmetallic reflect the current organization of CBP
participate in this rulemaking by
covering; and for oxfords, the handle and and the Department of the Treasury. The
submitting written data, views, or
catch. document also eliminates a restriction
arguments on all aspects of the interim
(c) Exemptions recognized in the industry pertaining to CBP’s authority to refund
rule. See ADDRESSES above for
and not to be considered in any assay for excessive duties, taxes, fees, or interest
quality of a silver industry product include
information on how to submit
imposed on distilled spirits, wine, and
screws, rivets, springs, spring pins for wrist comments. U.S. Customs and Border
beer to facilitate implementation of
watch straps; posts and separable backs of Protection (CBP) also invites comments
Subpart A (Craft Beverage
lapel buttons; wire pegs, posts, and nuts used that relate to the effects that might result
Modernization and Tax Reform) of Part
for applying mountings or other ornaments, from this interim rule. Comments that
IX of the Tax Cuts and Jobs Act, signed
which mountings or ornaments shall be of will provide the most assistance to CBP
the quality marked; pin stems (e.g., of badges, December 22, 2017, commonly referred
will reference a specific portion of the
brooches, emblem pins, hat pins, and scarf to as the Craft Beverage Modernization
interim rule, explain the reason for any
pins, etc.); levers for belt buckles; blades and Act.
recommended change, and include data,
skeletons of pocket knives; field pieces and DATES: This interim final rule is information, or authority that support
bezels for lockets; bracelet and necklace snap effective August 16, 2018; comments
tongues; any other joints, catches, or screws;
such recommended change.
must be received by October 15, 2018.
and metallic parts completely and Background
ADDRESSES: You may submit comments,
permanently encased in a nonmetallic
covering. identified by docket number USCBP– CBP is amending § 24.36 of title 19 of
(d) Exemptions recognized in the industry 2018–0033, by one of the following the Code of Federal Regulations (19 CFR
and not to be considered in any assay for methods: 24.36) regarding the authority of CBP to
quality of an industry product of silver in • Federal eRulemaking Portal: http:// issue refunds of excessive duties, taxes,
combination with gold include joints, www.regulations.gov. Follow the fees, or interest to:
catches, screws, pin stems, pins of scarf pins, instructions for submitting comments. (1) Reflect changes in departmental
hat pins, etc., posts and separable backs of • Mail: Trade and Commercial organization, a statutory citation to
lapel buttons, springs, bracelet and necklace Regulations Branch, Regulations and account for the Internal Revenue Code
snap tongues, and metallic parts completely Rulings, Office of Trade, U.S. Customs of 1986, and current form names and
and permanently encased in a nonmetallic
covering.
and Border Protection, 90 K Street NE, numbers. The current text refers to the
(e) Exemptions recognized in the industry 10th Floor, Washington, DC 20229– Department of the Treasury’s (Treasury)
and not to be considered in any assay for 1177. organization that preceded the 1972
quality of a platinum industry product Instructions: All submissions received transfer of certain functions from the
include springs, winding bars, sleeves, crown must include the agency name and Internal Revenue Service to the Bureau
cores, mechanical joint pins, screws, rivets, docket title for this rulemaking, and of Alcohol, Tobacco and Firearms. See
dust bands, detachable movement rims, hat must reference docket number USCBP– Treasury Order 221 (June 6, 1972). The
pin stems, and bracelet and necklace snap 2018–0033. All comments received will Homeland Security Act of 2002 (Pub. L.
tongues. be posted without change to http:// 107–296, December 25, 2002) later
By direction of the Commission. www.regulations.gov, including any transferred these functions described in
Donald S. Clark, personal information provided. For 19 CFR 24.36(e) to the Alcohol and
Secretary. detailed instructions on submitting Tobacco Tax and Trade Bureau (TTB).
sradovich on DSK3GMQ082PROD with RULES
[FR Doc. 2018–17454 Filed 8–15–18; 8:45 am]
comments and additional information The reference to Internal Revenue
on the rulemaking process, see the Form 843 in § 24.36(e)(1) predates the
BILLING CODE 6750–01–P
‘‘Public Participation’’ heading of the 1963 republication of chapter I of title
39 Oxfords are a form of eyeglasses where a flat
SUPPLEMENTARY INFORMATION section of 19 (see 28 FR 14546, 14815 (Dec. 31,
spring joins the two eye rims and the tension it
the document. 1963)) and is obsolete. The current IRS
exerts on the nose serves to hold the unit in place. Docket: For access to the docket to Form 843 is not related to excise tax.
Oxfords are also referred to as pince nez. read background documents or Current TTB Form 5620.8, ‘‘Claim—
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Document Created: 2018-08-16 01:02:58
Document Modified: 2018-08-16 01:02:58
| Category | Regulatory Information | |
| Collection | Federal Register | |
| sudoc Class | AE 2.7: GS 4.107: AE 2.106: | |
| Publisher | Office of the Federal Register, National Archives and Records Administration | |
| Section | Rules and Regulations | |
| Action | Final rule; adoption of revised guides. | |
| Dates | Effective on August 16, 2018. | |
| Contact | Reenah L. Kim, Attorney, (202) 326- 2272, Division of Enforcement, Bureau of Consumer Protection, Federal Trade Commission, 600 Pennsylvania Avenue NW, Washington, DC 20580. | |
| FR Citation | 83 FR 40665 | |
| CFR Associated | Advertising; Jewelry; Labeling; Pewter; Precious Metals and Trade Practices |
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