83_FR_44347 83 FR 44178 - Agricultural Trade Promotion Program

83 FR 44178 - Agricultural Trade Promotion Program

DEPARTMENT OF AGRICULTURE
Commodity Credit Corporation

Federal Register Volume 83, Issue 169 (August 30, 2018)

Page Range44178-44195
FR Document2018-18870

The Commodity Credit Corporation (CCC) is issuing a new regulation to implement the Agricultural Trade Promotion Program (ATP). The ATP provides assistance to U.S. agricultural industries to conduct activities that promote U.S. agricultural commodities in foreign markets for commodities impacted by tariffs, including activities that address existing or potential non-tariff barriers to trade. This rule specifies, among other things, eligibility requirements, activities eligible for reimbursement, contribution requirements, and application procedures for the ATP. This rule also proposes a new information collection for required program information. Specific program requirements will be set forth in future Notices of Funds Availability (NOFAs) announced through the Grants.gov website.

Federal Register, Volume 83 Issue 169 (Thursday, August 30, 2018)
[Federal Register Volume 83, Number 169 (Thursday, August 30, 2018)]
[Rules and Regulations]
[Pages 44178-44195]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2018-18870]


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DEPARTMENT OF AGRICULTURE

Commodity Credit Corporation

7 CFR Part 1489

RIN 0551-AA92


Agricultural Trade Promotion Program

AGENCY: Foreign Agricultural Service and Commodity Credit Corporation, 
USDA.

ACTION: Final rule.

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SUMMARY: The Commodity Credit Corporation (CCC) is issuing a new 
regulation to implement the Agricultural Trade Promotion Program (ATP). 
The ATP provides assistance to U.S. agricultural industries to conduct 
activities that promote U.S. agricultural commodities in foreign 
markets for commodities impacted by tariffs, including activities that 
address existing or potential non-tariff barriers to trade. This rule 
specifies, among other things, eligibility requirements, activities 
eligible for reimbursement, contribution requirements, and application 
procedures for the ATP. This rule also proposes a new information 
collection for required program information. Specific program 
requirements will be set forth in future Notices of Funds Availability 
(NOFAs) announced through the Grants.gov website.

DATES: 
    Effective date: August 30, 2018.
    Comment date: We will consider comments on the Paperwork Reduction 
Act (PRA) that we receive by: October 29, 2018.

ADDRESSES: We invite you to submit comments as required by the PRA for 
the information collection activities. In your comment, specify RIN 
0551-NEW, and include the volume, date, and page number of this issue 
of the Federal Register. You may submit comments by any of the 
following methods:
     Federal Rulemaking Portal: Go to http://www.regulations.gov. Follow the instructions for submitting comments.
     Email: [email protected].
     Fax: (202) 720-9361.
     Mail or Courier Service: Director, Program Operations 
Division, OTP/FAS, U.S. Department of Agriculture, 1400 Independence 
Avenue SW, Room 6512, Stop 1020, Washington, DC 20250-1020.

Comments will be available for viewing online at http://www.regulations.gov. In addition, comments will be available for public 
inspection at the above address during business hours from 8 a.m. to 5 
p.m., Monday through Friday, except holidays.

FOR FURTHER INFORMATION CONTACT: Curt Alt, Director, Program Operations 
Division, by telephone: (202) 720-4327; or by fax: (202) 720-9361; or 
by email: [email protected].
    The U.S. Department of Agriculture (USDA) prohibits discrimination 
in its programs on the basis of race, color, national origin, sex, 
religion, sexual orientation, age, disability, political beliefs and 
marital or familial status. (Not all prohibited bases apply to all 
programs.) Persons with disabilities who require alternative means for 
communication of program information (braille, large print, audiotape, 
etc.) should contact the USDA TARGET Center at (202) 720-2600 (Voice 
and TDD).

SUPPLEMENTARY INFORMATION: 

Background

    The nature and severity of financial impacts of recent 
international trade actions (for example, the imposition of tariffs by 
other countries on U.S. agricultural products) are disrupting the 
marketing of U.S. agricultural commodities and are outside of the 
control of the industries that are being negatively affected. In 
response to these actions by foreign governments, the Commodity Credit 
Corporation (CCC) has decided to exercise its authority under Section 5 
of the CCC Charter Act, which includes authority for CCC to use its 
general powers to ``aid in the development of foreign markets for . . . 
agricultural commodities . . . .'' [15 U.S.C. 714c(f)], to provide 
assistance to eligible organizations for market promotion activities. 
ATP funding is intended to ameliorate the negative impacts of recent 
international trade actions on U.S. agriculture by developing, 
maintaining, and expanding commercial export markets for U.S. 
agricultural commodities and products. ATP Participants may receive 
assistance for either generic or branded promotion activities as well 
as assistance to conduct activities to address existing or potential 
non-tariff barriers to trade.
    The Foreign Agricultural Service (FAS) will administer the ATP on 
behalf of the CCC. Specific program requirements and details for 
applying for assistance under the ATP will be set forth in future NOFAs 
announced through the Grants.gov website.

Eligible Organizations

    The ATP is a cost-share program that is designed to reimburse 
nonprofit U.S. agricultural trade organizations, nonprofit state 
regional trade groups, state agencies, U.S. agricultural cooperatives, 
and other entities that conduct approved foreign market promotion 
activities and can demonstrate damages suffered as a result of tariffs 
imposed on U.S. agricultural products in 2018/2019. When considering 
eligible nonprofit U.S. trade organizations, the CCC gives priority to 
organizations that have the broadest producer representation and 
affiliated industry participation of the commodity being promoted. 
Eligible activities can be generic or branded in nature. In order to be 
eligible for ATP assistance, U.S. for-profit entities shall be limited 
to those whose size does not exceed 300 percent of the small business 
size standards established for their particular industry and published 
at 13 CFR part 121, Small Business Size Regulations. Eligible for-
profit entities may participate in an ATP Participant's brand promotion 
program. Any ATP Participant that operates a brand promotion program 
will be required to establish brand program operational

[[Page 44179]]

procedures. An ATP Participant shall publicize its ATP program and make 
participation possible for commercial entities throughout the relevant 
commodity sector or, in the case of State Regional Trade Groups 
(SRTGs), throughout the corresponding region.

General Provisions

    The Unified Export Strategy (UES) internet-based system will be 
used to receive ATP applications and to receive reimbursement requests 
from ATP Participants. This is the system that the CCC uses for 
applications to and reimbursement requests under similar CCC programs, 
including the Market Access Program (MAP), the Foreign Market 
Development Cooperator Program (FMD), the Emerging Markets Program 
(EMP), the Technical Assistance for Specialty Crops Program (TASC), and 
the Quality Samples Program (QSP). Any eligible organization that 
applied for the 2019 MAP and FMD will be able to add application 
information specific to the ATP to its existing 2019 UES submission. 
Details about this process will be announced in the ATP NOFAs.
    Information required in an applicant's application are detailed in 
the regulation and include, among other things, a program justification 
describing the current market situation and a strategic plan that 
describes all proposed activities and how they will help accomplish the 
applicant's objective to increase exports and develop access to new 
markets. The CCC will, subject to the availability of funds, approve 
those applications that it considers to present the best opportunity 
for developing, maintaining, or expanding export markets for U.S. 
agricultural commodities.
    Participants in the ATP will be required to contribute a total 
amount in goods, services, and/or cash equal to at least 10 percent of 
the value of resources to be provided by the CCC for all generic 
promotion activities proposed to be undertaken by the ATP Participant. 
Branded participants will also be required to contribute in goods, 
services, and/or cash equal to at least 50 percent of all brand 
promotion activities they undertake under the ATP.
    Lists of expenses eligible and ineligible for reimbursement under 
the ATP are also included in the regulation. Procedures for requesting 
reimbursement for eligible expenditures, or, if appropriate, for 
advances of program funds, are described in the regulation. Because it 
is critical that program funds are managed and accounted for properly, 
and focused on achieving results, paragraphs regarding financial 
management, reporting on outcomes that tie assistance directly to 
increased trade, evaluation, compliance review, and ethical conduct are 
included. Finally, to ensure that funds provided under the ATP are 
expended in a cost-effective manner and protected from fraud, 
provisions regarding contracting and anti-fraud requirements are 
delineated in the regulation.

Effective Date

    The Administrative Procedure Act (5 U.S.C. 553) provides that 
notice and comment and a 30-day delay in the effective date of the rule 
are not required when the rule involves specified actions, including 
matters relating to grants or benefits. This rule establishes 
procedures and conditions related to the provision of assistance to 
entities conducting activities that promote U.S. agricultural 
commodities in foreign markets and thus falls within that exemption. 
Accordingly, this rule is effective upon publication in the Federal 
Register. Further, the opportunity for notice and comment provided in 
this document is limited to the PRA requirements for the information 
collection activities.

Executive Orders 12866, 13563, 13771 and 13777

    Executive Order 12866, ``Regulatory Planning and Review,'' and 
Executive Order 13563, ``Improving Regulation and Regulatory Review,'' 
direct agencies to assess all costs and benefits of available 
regulatory alternatives and, if regulation is necessary, to select 
regulatory approaches that maximize net benefits (including potential 
economic, environmental, public health and safety effects, distributive 
impacts, and equity). Executive Order 13563 emphasized the importance 
of quantifying both costs and benefits, of reducing costs, of 
harmonizing rules, and of promoting flexibility. Executive Order 13777, 
``Enforcing the Regulatory Reform Agenda,'' established a federal 
policy to alleviate unnecessary regulatory burdens on the American 
people.
    The Office of Management and Budget (OMB) designated this rule as 
economically significant under Executive Order 12866, ``Regulatory 
Planning and Review,'' and therefore, OMB has reviewed this rule. The 
costs and benefits of this rule are summarized below. The full cost 
benefit analysis is available on regulations.gov.
    Executive Order 13771, ``Reducing Regulation and Controlling 
Regulatory Costs,'' requires that for every new significant or 
economically significant regulation issued, the new costs must be 
offset by the elimination of at least two prior regulations. This rule 
is considered an E.O. 13771 regulatory action. The $200 million upfront 
cost, when annualized over a perpetual time horizon and discounted back 
to its 2016 equivalent using a 7 percent discount rate, is 
approximately $11 million.

Cost Benefit Analysis Summary

    The ATP is a program to help U.S. organizations that promote the 
export of U.S. agricultural commodities adjust to changes in export 
markets due to recent trade disruptions by providing funding to modify 
promotional efforts in disrupted markets and to increase promotional 
efforts in undisrupted markets. Up to $200 million is available for 
assistance through the ATP.

Regulatory Flexibility Act

    The Regulatory Flexibility Act (5 U.S.C. 601-612), as amended by 
the Small Business Regulatory Enforcement Fairness Act of 1996 (SBREFA, 
Pub. L. 104-121), generally requires an agency to prepare a regulatory 
flexibility analysis of any rule whenever an agency is required by the 
Administrative Procedure Act or any other law to publish a proposed 
rule, unless the agency certifies that the rule will not have a 
significant economic impact on a substantial number of small entities. 
This rule is not subject to the Regulatory Flexibility Act because the 
CCC is not required by the Administrative Procedure Act or any other 
law to publish a proposed rule for this rulemaking.

Environmental Assessment

    The CCC has determined that the ATP does not constitute a major 
State or Federal action that would significantly affect the human or 
natural environment. Consistent with the National Environmental Policy 
Act (NEPA) (42 U.S.C. 4321-4347), no environmental assessment or 
environmental impact statement will be prepared for this regulatory 
action.

Executive Order 12372

    Executive Order 12372, ``Intergovernmental Review of Federal 
Programs,'' requires consultation with State and local officials that 
would be directly affect by proposed Federal financial assistance. The 
objectives of the Executive Order are to foster an intergovernmental 
partnership and a strengthened Federalism, by relying on State and 
local processes for State and local government coordination and review 
of proposed Federal financial

[[Page 44180]]

assistance and direct Federal development. For reasons specified in the 
final rule related notice to 7 CFR part 3015, subpart V (48 FR 29115, 
June 24, 1983), the programs and activities within this rule are 
excluded from the scope of Executive Order 12372.

Executive Order 12988

    This rule has been reviewed under Executive Order 12988, ``Civil 
Justice Reform.'' This rule will not preempt State or local laws, 
regulations, or policies unless they represent an irreconcilable 
conflict with this rule. The rule will not have retroactive effect. 
Before any judicial action may be brought regarding the provisions of 
this rule, the administrative appeal provisions of 7 CFR part 11 and 
this part must be exhausted.

Executive Order 13132

    This rule has been reviewed under Executive Order 13132, 
``Federalism.'' The policies contained in this rule do not have any 
substantial direct effect on States, on the relationship between the 
Federal government and the States, or on the distribution of power and 
responsibilities among the various levels of government, except as 
required by law. Nor does this rule impose substantial direct 
compliance costs on State and local governments. Therefore, 
consultation with the States is not required.

Executive Order 13175

    This rule has been reviewed for compliance with Executive Order 
13175, ``Consultation and Coordination with Indian Tribal 
Governments.'' Executive Order 13175 requires Federal agencies to 
consult and coordinate with tribes on a government-to-government basis 
on policies that have tribal implications, including regulations, 
legislative comments, proposed legislation, and other policy statements 
or actions that have substantial direct effects on one or more Indian 
tribes, on the relationship between the Federal Government and Indian 
tribes or on the distribution of power and responsibilities between the 
Federal government and Indian tribes.
    FAS has assessed the impact of this rule on Indian tribes and 
determined that this rule does not, to the knowledge of FAS, have 
tribal implications that required tribal consultation under Executive 
Order 13175. If a tribe requests consultation, FAS will work with USDA 
Office of Tribal Relations to ensure meaningful consultation is 
provided where changes, additions, and modifications identified herein 
are not expressly mandated by Congress.

The Unfunded Mandates Reform Act of 1995

    Title II of the Unfunded Mandates Reform Act of 1995 (UMRA, Pub. L. 
104-4) requires Federal agencies to assess the effects of their 
regulatory actions on State local, and Tribal governments or the 
private sector. Agencies generally must prepare a written statement, 
including a cost benefit analysis, for proposed and final rules with 
Federal mandates that may result in expenditures of $100 million or 
more in any 1 year for State, local, or Tribal governments, in the 
aggregate, or to the private sector. UMRA generally requires agencies 
to consider alternatives and adopt the more cost effective or least 
burdensome alternative that achieves the objectives of the rule. This 
rule contains no Federal mandates, as defined in Title II of UMRA, for 
State, local, and Tribal governments or the private sector. Therefore, 
this rule is not subject to the requirements of sections 202 and 205 of 
UMRA.

Small Business Regulatory Enforcement Fairness Act (SBREFA)

    This rule is not a major rule under SBREFA. SBREFA normally 
requires that an agency delay the effective date of a major rule for 60 
days from the date of publication to allow for Congressional review.

Federal Assistance Programs

    The title and number of the Federal Domestic Assistance Program 
found in the Catalog of Federal Domestic Assistance to which this rule 
applies is TBD--Agricultural Trade Promotion Program and number.

Paperwork Reduction Act

    In accordance with the Paperwork Reduction Act of 1995 (PRA), the 
following new information collection request that supports ATP was 
submitted to OMB for emergency approval. OMB approved the 6-month 
emergency information collection. Since the information collection 
activities will continue for more than the approved 6 months, in 
addition, through this rule, the CCC is requesting comments from 
interested individuals and organizations on the information collection 
activities related to the ATP as described in this rule. Following the 
60-day public comment period for this rule, the information collection 
request will be submitted to OMB for the 3-year approval to ensure 
adequate time for the information collection for the duration of the 
ATP.
    Title: Agricultural Trade Promotion Program.
    OMB Control Number: 0551-New.
    Type of Request: New Collection.
    Abstract: This information collection is required to support the 
regulation in 7 CFR part 1489 for the ATP. The primary objective of the 
ATP is to encourage and aid in the creation, maintenance, and expansion 
of commercial export markets for U.S. agricultural products through 
cost-share assistance to eligible organizations. The program is a 
cooperative effort between the CCC and the eligible organizations. 
Currently, FAS anticipates that about 70 organizations will participate 
directly in the program with activities in more than 100 countries.
    Prior to initiating program activities, each ATP Participant must 
submit a detailed application to FAS which includes an assessment of 
overseas market potential; market or country strategies, constraints, 
goals, and benchmarks; proposed market promotion activities; estimated 
budgets; and a methodology to track program results (including 
performance measurement). Each Participant is also responsible for 
submitting: (1) Reimbursement claims for approved costs incurred in 
carrying out approved activities, (2) an end-of-year contribution 
report, (3) travel reports, and (4) progress reports/evaluation 
studies. Participants must maintain records on all information 
submitted to FAS. The information collected is used by FAS to manage, 
plan, evaluate, and account for Government resources. The reports and 
records are required to ensure the proper and judicious use of public 
funds. For the following estimated total annual burden on respondents, 
the formula used to calculate the total burden hour is the estimated 
average time per response multiplied by the estimated total annual 
responses.
    Estimate of Burden: Public reporting burden for this collection of 
information is estimated to average 15 hours per response.
    Respondents: Nonprofit agricultural trade organizations, state 
regional trade groups, agricultural cooperatives, state agencies, and 
commercial entities.
    Estimated Number of Respondents: 70.
    Estimated Number of Responses per Respondent: 60.
    Estimated Total Annual Burden on Respondents: 63,000 hours.
    FAS is requesting comments on all aspects of this information 
collection to help us to:
    (1) Evaluate whether the collection of information is necessary for 
the proper performance of the functions of the FAS, including whether 
the information will have practical utility;

[[Page 44181]]

    (2) Evaluate the accuracy of the FAS's estimate of burden including 
the validity of the methodology and assumptions used;
    (3) Enhance the quality, utility and clarity of the information to 
be collected;
    (4) Minimize the burden of the collection of information on those 
who are to respond, including through the use of appropriate automated, 
electronic, mechanical, or other technological collection techniques or 
other forms of information technology.
    All comments received, including names and addresses when provided, 
will be a matter of public record. Comments will be summarized and 
included in the submission for Office of Management and Budget 
approval.

List of Subjects in 7 CFR Part 1489

    Agricultural commodities, Exports.

    Accordingly, the CCC amends title 7 of the Code of Federal 
Regulations by adding part 1489 to read as follows:

PART 1489--AGRICULTURAL TRADE PROMOTION PROGRAM

Sec.
1489.10 General purpose and scope.
1489.11 Definitions.
1489.12 Participation eligibility.
1489.13 Application process.
1489.14 Application review and formation of agreements.
1489.15 Operational procedures for brand programs.
1489.16 Contribution rules.
1489.17 Reimbursement rules.
1489.18 Reimbursement procedures.
1489.19 Advances.
1489.20 Financial management.
1489.21 Reports.
1489.22 Evaluation.
1489.23 Compliance reviews and notices.
1489.24 Failure to make required contribution.
1489.25 Submissions.
1489.26 Disclosure of program information.
1489.27 Ethical conduct.
1489.28 Contracting procedures.
1489.29 Property standards.
1489.30 Anti-fraud requirements.
1489.31 Program income.
1489.32 Amendment.
1489.33 Noncompliance with an agreement.
1489.34 Suspension, termination, and closeout of agreements.
1489.35 Paperwork reduction requirements.

    Authority: Section 5(f) of the CCC Charter Act, 15 U.S.C. 
714c(f).


Sec.  1489.10  General purpose and scope.

    (a) This part sets forth the general terms, conditions, and 
policies governing the Commodity Credit Corporation's (CCC) operation 
of the Agricultural Trade Promotion Program (ATP). This program will 
provide assistance to eligible organizations to conduct market 
promotion activities, including activities to address existing or 
potential non-tariff barriers to trade, that promote U.S. agricultural 
commodities in foreign markets. Specific program requirements will be 
set forth in future Notices of Funds Availability announced through the 
Grants.gov website.
    (b)(1) In addition to the provisions of this subpart, other 
regulations of general application issued by the U. S. Department of 
Agriculture (USDA), including the regulations set forth in Chapter XXX 
of this title, ``Office of the Chief Financial Officer, Department of 
Agriculture,'' may apply to the ATP and ATP participants, to the extent 
that these regulations of general application do not directly conflict 
with the provisions of this subpart. These include, but are not limited 
to:
    (i) 7 CFR part 1, subpart A--Official Records.
    (ii) 7 CFR part 3--Debt Management.
    (iii) 7 CFR part 15, subpart A--Nondiscrimination.
    (iv) 2 CFR part 417--Government-wide Debarment and Suspension (Non-
procurement).
    (v) 2 CFR part 418--New Restrictions on Lobbying.
    (vi) 2 CFR part 421--Requirements for Drug-Free Workplace 
(Financial Assistance).
    (vii) 48 CFR part 31--Contract Cost Principles and Procedures of 
the Federal Acquisition Regulations.
    (2) In addition, relevant provisions of the CCC Charter Act (15 
U.S.C. 714 et seq.) and any other statutory provisions that are 
generally applicable to the CCC are also applicable to the ATP and the 
regulations set forth in this part.
    (3) ATP Participants must also comply with Title VI of the Civil 
Rights Act of 1964 and related civil rights regulations and policies.
    (4) Other laws and regulations that apply to the ATP and ATP 
Participants include, but are not limited to:
    (i) 2 CFR part 25--Universal Identifier and Central Contractor 
Registration.
    (ii) 2 CFR part 170--Reporting Subaward and Executive Compensation 
Information.
    (iii) 2 CFR part 175--Award Term for Trafficking in Persons.
    (iv) 2 CFR part 180--OMB Guidelines to Agencies on Governmentwide 
Debarment and Suspension (Nonprocurement).
    (v) 2 CFR part 200--Office of Management and Budget Guidance, 
Uniform Administrative Requirements, Cost Principles, and Audit 
Requirements for Federal Awards.
    (vi) 2 CFR part 400--Department of Agriculture, Uniform 
Administrative Requirements, Cost Principles, and Audit Requirements 
for Federal Awards.
    (vii) 37 CFR part 401.1--Rights to Inventions Made by Nonprofit 
Organizations and Small Business Firms Under Government Grants, 
Contracts, and Cooperative Agreements.
    (viii) Executive Order 13224, as amended, Blocking Property and 
Prohibiting Transactions with Persons Who Commit, Threaten to Commit, 
or Support Terrorism.
    (c) Under the ATP, the CCC may provide multi-year grant assistance 
to eligible U.S. entities to conduct certain marketing and promotion 
activities, including activities to address existing or potential non-
tariff trade barriers, aimed at developing, maintaining, or expanding 
commercial export markets for U.S. agricultural commodities. ATP 
Participants may receive assistance for either generic or brand 
promotion activities. While activities generally take place overseas, 
reimbursable activities may also take place in the United States. The 
CCC expects all activities that occur in the United States for which 
ATP reimbursement is sought to develop, maintain, or expand the 
commercial export market for the relevant U.S. agricultural commodity 
in accordance with the ATP Participant's approved ATP program. When 
considering eligible nonprofit U.S. trade organizations, the CCC gives 
priority to organizations that have the broadest producer 
representation and affiliated industry participation of the commodity 
being promoted.
    (d) The ATP generally operates on a reimbursement basis.
    (e) The CCC's policy is to ensure that benefits generated by ATP 
agreements are broadly available throughout the relevant agricultural 
sector and that no single entity gains an undue advantage. The CCC also 
endeavors to enter into ATP agreements covering a broad array of 
agricultural commodity sectors. The ATP is administered by personnel of 
the Foreign Agricultural Service (FAS) acting on behalf of the CCC.


Sec.  1489.11   Definitions.

    For purposes of this subpart the following definitions apply:
    Activity means a specific foreign market development effort 
undertaken by an ATP Participant.
    Administrative expenses or costs means expenses or costs of 
administering, directing, and controlling an organization that is an 
ATP Participant. Generally, this would include expenses or costs such 
as those related to:
    (1) Maintaining a physical office (including, but not limited to, 
rent,

[[Page 44182]]

office equipment, office supplies, office d[eacute]cor, office 
furniture, computer hardware and software, maintenance, extermination, 
parking, business cards);
    (2) Personnel (including, but not limited to, salaries, benefits, 
payroll taxes, individual insurance, training);
    (3) Communications (including, but not limited to, phone expenses, 
internet, mobile phones, personal digital assistants, email, mobile 
email devices, postage, courier services, television, radio, walkie 
talkies);
    (4) Management of an organization or unit of an organization 
(including, but not limited to, planning, supervision, supervisory 
travel, teambuilding, recruiting, hiring);
    (5) Utilities (including, but not limited to, sewer, water, 
energy);
    (6) Professional services (including, but not limited to, 
accounting expenses, financial services, investigatory services).
    Approval letter means a document by which the CCC informs an 
applicant that its ATP application has been approved for funding. This 
letter may also approve specific activities and contain terms and 
conditions in addition to the program agreement. This letter requires a 
countersignature by the ATP Participant before it becomes effective.
    ATP means the Agricultural Trade Promotion Program.
    ATP Notice means Agricultural Trade Promotion Program notices are 
documents that CCC issues for informational purposes. These ATP notices 
are made available electronically at www.fas.usda.gov/programs/agricultural-trade-promotion-program-atp. These notices have no legal 
effect. They are intended to alert ATP Participants of various aspects 
of CCC's current administration of the ATP program. For example, CCC 
issues ATP notices to alert ATP Participants of procedures for 
requesting advances, applicable Federal pay scale rates, lists of 
economic and trade sanctions against certain foreign countries, 
reporting formats and computer codes to use with the UES.
    ATP Participant or Participant means an entity that has entered 
into an ATP program agreement with the CCC.
    Attach[eacute]/Counselor means the FAS employee representing USDA 
interests in the foreign country in which promotional activities are 
conducted.
    Brand participant means a U.S. for-profit entity or a U.S. 
agricultural cooperative that owns the brand(s) of the U.S. 
agricultural commodity to be promoted or has the exclusive rights to 
use such brand(s) and that is participating in the ATP brand promotion 
program of an ATP Participant. This definition does not include any 
U.S. agricultural cooperatives that are ATP Participants that apply for 
ATP funds to implement their own brand programs.
    Brand promotion means an activity that involves the exclusive or 
predominant use of a single U.S. company name, or the logo or brand 
name of a single U.S. company, or the brand of a U.S. agricultural 
cooperative, or any activity undertaken by a brand participant in the 
brand program.
    CCC means the Commodity Credit Corporation, including any agency or 
official of the United States delegated the responsibility to act on 
behalf of the CCC.
    Contribution means an expenditure made by an ATP Participant, the 
U.S. industry, or State agency in support of an approved activity. This 
includes expenditures to be made by entities in the ATP Participant's 
industry in support of the entities' related promotion activities in 
the markets covered by the ATP Participant's agreement.
    Credit memo means a commercial document, also known as a credit 
memorandum, issued by the ATP Participant to a commercial entity that 
owes the ATP Participant a certain sum. A credit memo is used when the 
ATP Participant owes the commercial entity a sum less than the amount 
the entity owes the Participant. The credit memo reflects an offset of 
the amount the ATP Participant owes the entity against the amount the 
entity owes to the ATP Participant.
    Demonstration projects means activities involving the erection or 
construction of a structure or facility or the installation of 
equipment.
    Expenditure means either payment via the transfer of funds or 
offset reflected in a credit memo in lieu of a transfer of funds.
    FAS means Foreign Agricultural Service, USDA.
    FAS website means a website maintained by FAS providing information 
on ATP. It is currently accessible at www.fas.usda.gov/programs/agricultural-trade-promotion-program-atp.
    Foreign third party means a foreign entity that an ATP Participant 
works with to promote the export of a U.S. agricultural commodity under 
the ATP program.
    Generic promotion means an activity that is not a brand promotion 
but, rather, promotes a U.S. agricultural commodity generally. A 
generic promotion activity may include the promotion of a foreign brand 
(i.e., a brand owned primarily by foreign interests and being used to 
market a commodity or product in a foreign market), if the foreign 
brand uses the promoted U.S. agricultural commodity from multiple U.S. 
suppliers. A generic promotion activity may also involve the use of 
specific U.S. company names, logos or brand names. However, in that 
case, the ATP Participant must ensure that all U.S. companies seeking 
to promote such U.S. agricultural commodity in the market have an equal 
opportunity to participate in the activity and that at least two U.S. 
companies participate. In addition, an activity that promotes separate 
items from multiple U.S. companies will be considered a generic 
promotion only if the promotion of the separate items maintains a 
unified theme (i.e., a dominant idea or motif) and style and is 
subordinate to the promotion of the generic theme.
    Market means the country or countries targeted by an activity.
    Notification means a document from the ATP Participant by which the 
ATP Participant proposes to CCC changes to the activities and/or 
funding levels in an approved ATP program agreement and/or approval 
letter.
    Product samples means a representative part of a larger whole 
promoted commodity or group of promoted commodities. Product samples 
include all forms of a promoted commodity (e.g., fresh or processed), 
independent of the ultimate utilization of the sample. Product samples 
must be used in support of international marketing activities 
including, but not limited to, displays, food process testing, cooking 
demonstrations, or trade and consumer tastings.
    Program agreement means a document entered into between CCC and an 
ATP Participant setting forth the terms and conditions of approved 
activities under ATP, including any subsequent amendments to such 
agreement.
    Program period means a 12-month period during which an ATP 
Participant can undertake activities consistent with this subpart and 
its program agreement and approval letter with CCC. Program periods 
will begin on January 1 and end on December 31 of the same year, or 
begin on July 1 and end on June 30 of the subsequent year.
    Promoted commodity means a U.S. agricultural commodity the sale of 
which is the intended result of a promotional activity.
    Sales and trade relations expenditures (STRE) means expenditures 
made on breakfast, lunch, dinner, receptions, and refreshments at 
approved activities; miscellaneous

[[Page 44183]]

courtesies such as checkroom fees, taxi fares and tips for approved 
activities; and decorations for a special promotional occasion that is 
part of an approved activity.
    Sales team means a group of individuals engaged in an approved 
activity intended to result in specific sales.
    Small-sized entity means a U.S. for-profit entity that meets the 
small business size standards published at 13 CFR part 121, Small 
Business Size Regulations.
    SRTG means State Regional Trade Group. An SRTG is a nonprofit 
association of state-funded agricultural promotion agencies.
    Temporary contractor means a contractor, typically a consultant or 
other highly paid professional that is hired on a short term basis to 
assist in the performance of an activity.
    Trade team means a group of individuals engaged in an approved 
activity intended to promote the interests of an entire agricultural 
sector rather than to result in specific sales by any of its members.
    UES website means a website maintained by FAS through which 
applicants may apply online to ATP and any other USDA market 
development program. The website is currently accessible to persons 
with e-authentication certification at https://apps.fas.usda.gov/ues/webapp/.
    Unified Export Strategy (UES) means a standardized online internet 
application developed by USDA and available for use by entities to 
apply to any USDA market development program, including the ATP.
    U.S. agricultural commodity means any agricultural commodity, 
including any food, feed, fiber, forestry product, livestock, or insect 
of U.S. origin or fish harvested from a U.S. aquaculture farm or 
harvested by a vessel as defined in Title 46 of the United States Code, 
in waters that are not waters (including the territorial sea) of a 
foreign country, and any product thereof, excluding tobacco. An 
agricultural commodity shall be considered to be U.S. origin if it is 
comprised of at least 50 percent by weight, exclusive of added water, 
of agricultural commodities grown or raised in the United States.
    USDA means the United States Department of Agriculture.
    U.S. for-profit entity means a firm, association, or other entity 
organized or incorporated, located and doing business for profit in the 
United States, and engaged in the export or sale of a U.S. agricultural 
commodity.


Sec.  1489.12   Participation eligibility.

    To participate in the ATP as an ATP Participant, an entity shall 
be:
    (a) A nonprofit U.S agricultural trade organization;
    (b) A nonprofit SRTG;
    (c) A U.S. agricultural cooperative; or
    (d) A State agency.


Sec.  1489.13   Application process.

    (a) General application requirements. CCC will periodically issue a 
Notice of Funds Availability through the Grants.gov website that it is 
accepting applications for participation in the ATP. Applications shall 
be submitted in accordance with the terms and requirements specified in 
the Notice and in these regulations. Applicants are encouraged to 
submit a UES through the UES internet website, but are not required to 
do so. Applicants may apply to conduct a generic promotion program and/
or a brand promotion program that provides ATP funds to brand 
participants for branded promotion, as well as to conduct other market 
promotion activities including activities to address existing or 
potential non-tariff trade barriers. An applicant that is a U.S. 
agricultural cooperative may also apply for funds to conduct its own 
brand promotion program.
    (1) Applicant and program information. All applications shall 
contain:
    (i) The name, address, and internet location of the home page of 
the applicant organization;
    (ii) The name of the applicant's Chief Executive Officer;
    (iii) The name, telephone number, fax number, and email address of 
the applicant's primary contact person;
    (iv) The name(s) of the person(s) responsible for managing the 
proposed program;
    (v) A description of the applicant organization, including the type 
of organization of the applicant (e.g., nonprofit SRTG), its mission, 
and the statutory authorities by which it is constituted and under 
which it operates, if applicable;
    (vi) Tax exempt identification number of the applicant, if 
applicable;
    (vii) Beginning and ending dates for proposed program period (mm/
dd/yy-mm/dd/yy);
    (viii) Dollar amount of CCC resources requested for generic 
activities;
    (ix) Dollar amount of CCC resources requested for brand activities;
    (x) Dollar amount of CCC resources requested for other market 
promotion activities, including activities to address existing or 
potential non-tariff trade barriers;
    (xi) Total dollar amount of CCC resources requested;
    (xii) Percentage of CCC resources requested for general 
administrative expenses;
    (xiii) A Dun and Bradstreet DUNS number for the applicant;
    (xiv) A description of the applicant organization's membership and 
membership criteria;
    (xv) A list of organizations affiliated with the applicant, 
including parent organizations, subsidiaries, and partnerships;
    (xvi) A description of the applicant's management and 
administrative capability;
    (xvii) A description of the applicant's prior export promotion 
experience;
    (xviii) Value, in U.S. dollars, of proposed contributions from the 
applicant or the applicant's proposed contribution stated as a 
percentage of the total dollar amount of CCC resources requested; and
    (xix) Value, in U.S. dollars, of proposed contributions from other 
sources.
    (2) Program justification. All applications shall contain:
    (i) A description of the promoted U.S. agricultural commodity(s), 
its harmonized tariff classification, the applicable commodity 
aggregate code (available from the UES website) and the percentage of 
U.S. origin content by weight, exclusive of added water;
    (ii) A description of the anticipated supply and demand situation 
for the promoted U.S. agricultural commodity(s) as well as a 
demonstration of loss suffered as a result of imposed tariffs (reduced 
sales, lost revenue, and decreased market share, etc.);
    (iii) The volume and value of exports of the promoted U.S. 
agricultural commodity(s) to the targeted markets for the most recent 
3-year period;
    (iv) If the proposal is for 2 or more years, an explanation why the 
proposal should be funded on a multi-year basis; and
    (v) A certification and, if requested by CCC, a written explanation 
supporting the certification that any funds received will supplement, 
but not supplant, any private or third-party funds or other 
contributions to program activities. An explanation, if one is 
requested, shall indicate why the applicant is unlikely to carry out 
the activities without Federal financial assistance. In determining 
whether Federal funds would supplement or supplant private or third-
party funds or contributions, CCC will consider the applicant's prior 
overall marketing budget in CCC market development programs from year-
to-year, variations in promotional

[[Page 44184]]

strategies within a country, and new markets.
    (3) Proposed program's strategic plan. (i) All applications shall 
include a strategic plan that contains:
    (A) A description of overall long term strategic goals to be 
advanced by the proposed activities for the ensuing 3-5 years;
    (B) An explanation of the organization's strategic planning process 
and identification of priority target markets, including a summary of 
proposed budgets by country and commodity aggregate code;
    (C) A description of the world market situation for the exported 
U.S. agricultural commodity(s);
    (D) A description of competition from other exporters;
    (E) An evaluation plan describing the applicant's goals and the 
applicant's plans for monitoring and evaluating performance towards 
achieving these goals. This evaluation plan should set forth specific 
goals and benchmarks set at regular intervals to be used to identify 
results against identified constraints and opportunities and to measure 
progress made in the target market. Evaluation of a proposed ATP 
program's effectiveness will depend on a clear statement by the 
applicant of goals, method of achievement, and expected results of 
programming at regular intervals. The overall goal of the ATP and of 
individual Participants' programming is to restore or increase sales 
that would not have occurred in the absence of ATP funding. An ATP 
Participant may modify and resubmit this plan for re-approval at any 
time during the program period.
    (F) For each target country, five years or as many years as are 
available of:
    (1) Historical U.S. export data;
    (2) U.S. market share; and
    (3) CCC market development program funds received by the applicant;
    (G) For each target country, three years of projected U.S. export 
data and U.S. market share;
    (H) Country strategy, including market constraint(s) impeding U.S. 
exports (e.g., trade barriers) or opportunities present and the 
strategy proposed to overcome constraints or take advantage of the 
opportunities, previous activities in the country, and the projected 
impact of the proposed program on U.S. exports;
    (I) A description of any demonstration projects, if applicable;
    (J) Data summarizing the applicant's historical and projected 
exports, market share, and CCC market development program budgets of 
the promoted U.S. agricultural commodity(s);
    (K) A written presentation of all proposed activities including:
    (1) A short description of the relevant market constraint or 
opportunity;
    (2) A budget for each proposed activity, identifying the source of 
funds.
    (ii) Applications for brand promotion assistance shall also include 
in their strategic plans:
    (A) A description of how the brand promotion program will be 
publicized to U.S. industry; and
    (B) The criteria that will be used to allocate funds to U.S. for-
profit entities and U.S. agricultural cooperatives.
    (b) Requests for addition evaluation information. CCC may request 
any additional information that it deems necessary to evaluate an 
application, including, but not limited to, performance measurement 
information.
    (c) Special rules governing demonstration projects funded with CCC 
resources. CCC will consider proposals for demonstration projects, 
provided:
    (1) No more than one such demonstration project per constraint is 
undertaken within a market;
    (2) The constraint to be addressed in the target market is a lack 
of technical knowledge or expertise;
    (3) The demonstration project is a practical and cost effective 
method of overcoming the constraint; and
    (4) A third-party must participate in such project through a 
written agreement with the ATP Participant.
    (d) Universal Identifier and Central Contractor Registration (CCR). 
In accordance with 2 CFR part 25, each entity that applies to the ATP 
program and does not qualify for an exemption under 2 CFR 25.110 must:
    (1) Be registered in the CCR prior to submitting an application or 
plan;
    (2) Maintain an active CCR registration with current information at 
all times during which it has an active Federal award or an application 
or plan under consideration by CCC; and
    (3) Provide its DUNS number in each application or plan it submits 
to CCC.
    (e) Reporting Subaward and Executive Compensation Information. In 
accordance with 2 CFR part 170, each entity that applies to the ATP 
program and does not qualify for an exception under 2 CFR 170.110(b) 
must ensure it has the necessary processes and systems in place to 
comply with the applicable reporting requirements of 2 CFR part 170 
should it receive ATP funding.


Sec.  1489.14   Application review and formation of agreements.

    (a) General. CCC will, subject to the availability of funds, 
approve those applications that it considers to present the best 
opportunity for developing, maintaining, or expanding export markets 
for U.S. agricultural commodities. The selection process, by its 
nature, involves the exercise of judgment. CCC's choice of Participants 
and proposed promotion projects requires that it consider and weigh a 
number of factors, some of which cannot be mathematically measured--
e.g., market opportunity, market strategy, and management capability. 
CCC may require that an applicant participate in the ATP through 
another ATP Participant.
    (b) Application review criteria. In assessing the likelihood of 
success of the applications it receives and deciding which it will 
approve, CCC will follow results-oriented management principles and 
consider the following criteria:
    (1) The effectiveness of program management;
    (2) Soundness of accounting procedures;
    (3) The nature of the applicant organization. With respect to 
nonprofit U.S. trade organizations, preference will be given to those 
organizations with the broadest base of producer representation of and 
affiliated industry participation for the commodity being promoted;
    (4) Prior export promotion experience;
    (5) Appropriateness of staffing;
    (6) Adequacy of the applicant's strategic plan in the following 
categories:
    (i) Description of target market conditions;
    (ii) Description of and plan for addressing market constraints and 
opportunities;
    (iii) Breadth of industry participation in strategic planning 
process;
    (iv) Strategic prioritization identified in proposed plan;
    (v) Export volume and value and market share goals in each target 
country;
    (vi) Description of evaluation plan and suitability of the plan for 
performance measurement; and
    (vii) Past CCC market development program results and/or 
evaluations, including program success stories.
    (c) Allocation factors. CCC determines which applications to 
approve and develops preliminary recommended funding levels for each 
approved application based on the following factors, in addition to 
those in paragraph (b) of this section. CCC determines final funding 
levels after allocating available funds to approved applications on the 
basis of criteria that will be fully described in each program period's 
ATP Notice of Funds Availability announcement:
    (1) Size of the budget request in relation to projected value of 
exports;

[[Page 44185]]

    (2) Where applicable, size of the budget request in relation to 
actual value of exports in prior years;
    (3) Where applicable, Participant's past projections of exports 
compared with actual exports;
    (4) Level of contributions by the applicant and by all other 
sources to meet minimum cost share requirements;
    (5) Market share goals in target country(ies);
    (6) The percentage by weight, exclusive of added water, of U.S. 
agricultural commodities contained in the promoted products;
    (7) The degree of value-added processing in the United States;
    (8) Proposed ATP-funded general administrative and overhead costs 
compared to proposed ATP-funded direct promotional costs; and
    (d) Approval decision--(1) Approval criteria and factors. CCC will 
approve those applications that it determines best satisfy the criteria 
and factors specified in paragraphs (b) and (c) of this section.
    (2) Notification of decision. CCC will notify each applicant in 
writing of the final disposition of its application.
    (e) Formation of agreements. CCC will send a program agreement (or 
amendment to an existing program agreement), an approval letter, and a 
signature card to each approved applicant. The program agreement or 
amendment and the approval letter will outline which activities and 
budgets are approved and will specify any special terms and conditions 
applicable to an ATP Participant's program, including any requirements 
with respect to contributions and program evaluations. An applicant 
that decides to accept the terms and conditions contained in the 
program agreement or amendment and the approval letter must so indicate 
by having its Chief Executive Officer (CEO) or designee sign the 
program agreement or amendment and the approval letter and submit these 
to CCC. Final agreement shall occur when the program agreement or 
amendment and the approval letter are signed by both parties.
    (f) Signature cards. The ATP Participant shall designate at least 
two individuals in its organization to sign program agreements and 
amendments, approval letters, reimbursement claims, and advance 
requests. The ATP Participant shall submit the signature card signed by 
those designated individuals and by the ATP Participant's CEO to CCC. 
The Participant shall immediately notify CCC of any changes in 
signatories and shall submit a revised signature card accordingly.
    (g) UES ID and passwords. CCC will provide each ATP Participant 
with IDs and passwords for the UES website, as necessary. ATP 
Participants shall protect these IDs and passwords in accordance with 
USDA's information technology policies that CCC will provide to ATP 
Participants. ATP Participants shall immediately notify CCC whenever a 
person who possesses the ID and password information no longer needs 
such information or a person who is not authorized gains such 
information.
    (h) Annual certifications. An ATP Participant through which U.S. 
for-profit entities are participating in the ATP program shall obtain 
annual certifications from all such entities that certify their size or 
their status as U.S. agricultural cooperatives, as defined in these 
regulations. The Participant shall retain these certifications in 
accordance with the recordkeeping requirements of this part.
    (i) Changes to activities and funding--(1) Adding a new activity. 
(i) An ATP Participant may not conduct a new activity without first 
obtaining an approved activity budget for such change. To request 
approval of such activity budget, the ATP Participant shall submit a 
notification to CCC.
    (ii) A notification for a new activity shall provide an activity 
justification and identify any related adjustments to the approved 
strategic plan, including changes in market, constraint, or opportunity 
that the activity proposes to address. The notification shall contain 
the activity description, the proposed budget, and a justification of 
transfer of funds.
    (iii) After receipt of the notification, CCC will inform the ATP 
Participant via the UES website whether the requested budget is 
approved.
    (2) Modifying existing activities and their funding levels. (i) An 
ATP Participant desiring to increase the funding level for existing, 
approved activities addressing a single constraint or opportunity by 
more than $25,000 or 25 percent of the approved funding level, 
whichever is greater, must first submit a notification explaining the 
adjustment to CCC before making such change.
    (ii) An ATP Participant may make significant adjustments below that 
threshold to the funding levels for existing, approved activities 
without prior notification to CCC, only if it submits a notification 
explaining the adjustments to CCC no later than 30 days after the 
change. Minor adjustments to existing, approved activities and/or 
funding levels do not require notification.
    (iii) Notifications shall describe the activity, changes to the 
activity, the existing funding level, the proposed funding level, and a 
justification for transfer of funds, if applicable.


Sec.  1489.15   Operational procedures for brand programs.

    (a) Where CCC approves an application by an ATP Participant to run 
a brand promotion program that will include brand participants, the ATP 
Participant shall establish brand program operational procedures. The 
ATP Participant shall submit to CCC for approval its proposed brand 
program operational procedures. CCC will notify all ATP Participants in 
writing in each Participant's approval letter and through the FAS 
website as to applicable submission dates for and dates for approvals 
of brand program operation procedures. Such procedures shall include, 
at a minimum, a brand program application, application procedures, 
application review criteria, brand participant eligibility 
requirements, a participation agreement, reimbursement requirements, 
compliance requirements, reporting and recordkeeping requirements, 
employment practices, financial management requirements, contracting 
procedures, and evaluation requirements. The ATP Participant must 
submit to CCC for approval any proposed changes to already approved 
brand program operational procedures before implementing such proposed 
changes.
    (b) The ATP Participant shall not enter into any participation 
agreements with brand participants nor shall it implement any ATP brand 
activities unless and until CCC has communicated in writing its 
approval of the proposed operational procedures to the ATP Participant.
    (c) Participation agreements between ATP Participants and brand 
participants: Where CCC approves an ATP Participant's application to 
run a brand promotion program that will include brand participants, the 
ATP Participant shall enter into participation agreements with brand 
participants. Brand participants' size may not exceed 300 percent of 
the applicable small business size standard. These agreements must:
    (1) Specify a time period for such brand promotion and require that 
all brand promotion expenditures be made within the ATP Participant's 
approved program period;
    (2) Make no allowance for extension or renewal;
    (3) Limit reimbursable expenditures to those made in countries and 
for

[[Page 44186]]

activities approved in the brand participant's activity plan;
    (4) Specify the percentage of promotion expenditures that will be 
reimbursed, reimbursement procedures, and documentation requirements;
    (5) Include a written certification by the brand participant that 
it either owns the brand of the product it will promote or has 
exclusive rights to promote the brand in each of the countries in which 
promotion activities will occur;
    (6) Require that all product labels, promotional material, and 
advertising will identify the origin of the U.S. agricultural commodity 
as ``American'', ``Product of the United States of America'', ``Product 
of the U.S.'', ``Product of the U.S.A.'', ``Product of America'', 
``Grown in the United States of America'', ``Grown in the U.S.'', 
``Grown in the U.S.A.'', ``Grown in America'', ``Made in the United 
States of America,'' ``Made in the U.S.'', ``Made in the U.S.A.'', 
``Made in America'', or product of, grown in or made in any state or 
territory of the United States of America spelled out in its entirety, 
or other U.S. regional designation if approved in advance by the CCC; 
that such origin identification will be conspicuously displayed in a 
manner easily observed as identifying the origin of the product; and 
that such origin identification will conform, to the extent possible, 
to the U.S. standard of \1/6\ inch (.42 centimeters) in height based on 
the lower case letter ``o''. The use of the above terms as a descriptor 
or in the name of the product (e.g., Cincinnati style chili, Gina's 
American Pizza) does not satisfy the product origin requirement. 
Phrases ``product of'', ``grown in'' or ``made in'' are encouraged, but 
not required. An ATP Participant may request an exemption from this 
requirement on a case-by-case basis. All such requests shall be in 
writing and include justification satisfactory to the CCC that this 
labeling requirement would hinder an ATP Participant's promotional 
efforts. CCC will determine, on a case by case basis, whether 
sufficient justification exists to grant an exemption from the labeling 
requirement. In addition, the CCC may temporarily waive this 
requirement where the CCC has determined that such labeling will likely 
harm sales rather than help them. Such determinations will be announced 
to ATP Participants via an ATP notice issued on the FAS website;
    (7) Include a written certification by the brand participant that 
identifies its size on the date of its application for branded program 
funding or that it is a U.S. agricultural cooperative;
    (8) Require that the brand participant submit to the ATP 
Participant a statement certifying that any Federal funds received will 
supplement, but not supplant, any private or third party funds or other 
contributions to program activities; and
    (9) Require the brand participant to maintain all original records 
and documents relating to program activities for three calendar years 
following the end of the applicable program period and make such 
records and documents available upon request to authorized officials of 
the U.S. Government.


Sec.  1489.16   Contribution rules.

    (a) In ATP generic promotion programs, an ATP Participant shall 
contribute a total amount in goods, services, and/or cash equal to at 
least 10 percent of the value of resources to be provided by the CCC 
for all generic promotion activities proposed to be undertaken by the 
ATP Participant.
    (b) In ATP brand promotion programs, an ATP Participant conducting 
its own brand promotion that is a U.S. agricultural cooperative or a 
small-sized brand participant shall contribute at least 50 percent of 
the total eligible expenditures made on each approved brand promotion.
    (c) An ATP Participant must use its own funds and may not use ATP 
program funds to pay any administrative costs of the ATP Participant's 
U.S. office(s), including legal fees, except as set forth in this 
subpart. Where the ATP Participant uses its own funds to pay for 
administrative costs, such costs may be counted in calculating the 
amount of contributions the ATP Participant contributes to ATP generic 
or brand promotion programs.
    (d) Eligible contributions:
    (1) In calculating the amount of contributions that it will make, 
and the contributions that the U.S. industry (including expenditures to 
be made by entities in the applicant's industry or agricultural sector 
in support of the entities' related promotion activities in the markets 
covered by the applicant's application) or State agency will make, the 
ATP applicant may include the costs listed under paragraph (d)(2) of 
this section if:
    (i) Expenditures are necessary and reasonable for accomplishment of 
an approved activity,
    (ii) Expenditures are not included as contributions for any other 
Federal award;
    (iii) Expenditures are not paid by the Federal Government under 
another Federal award, except where the Federal statute authorizing a 
program specifically provides that Federal funds made available for 
such program can be applied to matching or cost sharing requirements of 
other Federal programs.
    (2) Subject to paragraph (d)(1) of this section, as well as 
applicable cost principles (e.g., 2 CFR part 200) to the extent these 
principles do not directly conflict with the provisions of this 
subpart, eligible contributions are:
    (i) Cash;
    (ii) Compensation paid to personnel;
    (iii) The cost of acquiring materials, supplies or services;
    (iv) The cost of office space;
    (v) A reasonable and justifiable proportion of general 
administrative costs and overhead;
    (vi) Payments for indemnity and fidelity bond expenses;
    (vii) The cost of business cards that target a foreign audience;
    (viii) The cost of subscriptions that are of a technical, economic, 
or marketing nature and that are relevant to the approved activities of 
the ATP Participant;
    (ix) The cost of activities conducted overseas;
    (x) Credit card fees;
    (xi) The cost of any independent evaluation or audit that is not 
required by the CCC to ensure compliance with program agreement or 
regulatory requirements;
    (xii) The cost of giveaways, awards, prizes and gifts;
    (xiii) The cost of product samples;
    (xiv) Fees for participating in U.S. government sponsored or 
endorsed export promotion activities;
    (xv) The cost of air and local travel in the United States;
    (xvi) STRE and the cost associated with trade shows, seminars, and 
entertainment conducted in the United States where the STRE and costs 
associated with trade shows, seminars, and entertainment have a 
programmatic purpose and are authorized in the program agreement and/or 
the approval letter or authorized by prior written approval of the CCC;
    (xvii) Other administrative expenses (e.g., supervisory travel from 
the U.S. to an overseas office); and
    (xviii) The cost of any activity expressly listed as reimbursable 
in this subpart.
    (3) The following are not eligible contributions:
    (i) Any portion of salary or compensation of an individual who is 
the target of an approved promotional activity;
    (ii) Any expenditure, including that portion of salary and time 
spent, related to promoting membership in the Participant organization 
(sometimes referred to in the industry as ``backsell'');

[[Page 44187]]

    (iii) Any land costs other than allowable costs for office space;
    (iv) The cost of refreshments and related equipment provided to 
office staff;
    (v) The cost of insuring articles owned by private individuals;
    (vi) The cost of any arrangement that has the effect of reducing 
the selling price of a U.S. agricultural commodity;
    (vii) The cost of product development, product modifications, or 
product research, except as described in Sec.  1489.17(c)(22);
    (viii) Slotting fees or similar sales expenditures;
    (ix) Membership fees in clubs and social organizations; and
    (x) Any expenditure for an activity prior to the CCC's approval of 
that activity.
    (4) The CCC shall determine, at the CCC's discretion, whether any 
cost not expressly listed in this section may be included by the ATP 
Participant as an eligible contribution.


Sec.  1489.17  Reimbursement rules.

    (a) An ATP Participant may seek reimbursement for an eligible 
expenditure if:
    (1) The expenditure was necessary and reasonable for accomplishment 
of an approved activity; and
    (2) The Participant has not been and will not be reimbursed for 
such expenditure by any other source.
    (b) Subject to paragraphs (a) and (d) of this section, as well as 
applicable cost principles (e.g., 2 CFR part 200) to the extent these 
principles do not directly conflict with the provisions of this 
subpart, for either brand or generic promotion activities, the CCC will 
reimburse, in whole or in part, the cost of:
    (1) Production and placement of advertising, in print, electronic 
media, billboards, or posters, which may include advertising the 
availability of price discounts, except that advertising associated 
with a coupon or price discount for the ATP-promoted product is not 
reimbursable. If advertising is related to both coupons or price 
discounts for products other than the ATP Participant's promoted 
products as well as for ATP-promoted products, expenditures for such 
advertising will not be reimbursed in whole or in part (e.g., 
expenditures may not be prorated and submitted for reimbursement). 
Electronic media includes, but is not limited to, radio, television, 
electronic mail, internet, telephone, text messaging, and podcasting;
    (2) Production and distribution of banners, recipe cards, table 
tents, shelf talkers, and other similar point of sale materials;
    (3) Direct mail advertising;
    (4) In-store and food service promotions, product demonstrations to 
the trade and to consumers, and distribution of product samples (but 
not the purchase of the product samples, except as authorized in 
paragraph (c)(9) of this section).
    (5) Temporary displays and rental of space for temporary displays;
    (6) Expenditures, other than travel expenditures, associated with 
seminars and educational training, whether conducted in the United 
States or outside the United States;
    (7) Subject to paragraph (b)(18) of this section, expenditures, 
other than travel expenditures, associated with retail, trade and 
consumer exhibits and shows, whether held outside or inside the United 
States, including participation fees, booth construction, 
transportation of related materials, rental of space and equipment, and 
duplication of related printed materials. However, with regard to non-
travel expenditures associated with retail, trade and consumer exhibits 
and shows held inside the United States, such expenditures are 
reimbursable only if the exhibit or show is: A food or agricultural 
show with no less than 30 percent of exhibitors selling food or 
agricultural products; and an international show that targets buyers, 
distributors and the like from more than one foreign country and no 
less than 15 percent of its visitors are from countries other than the 
host country. CCC will compile a list of approved retail, trade and 
consumer exhibits and shows held inside the United States for which ATP 
reimbursement is available and such list will be announced to ATP 
Participants via an ATP notice issued on FAS' website;
    (8) Subject to paragraph (b)(18) of this section, international 
travel expenditures, not to exceed the full fare economy rate, 
including any fees for modifying the originally purchased airline 
ticket, per diem, passports, visas and inoculations, as allowed under 
the U.S. Federal Travel Regulations (41 CFR parts 301 through 304) and 
2 CFR part 200, for no more than two representatives of a single brand 
participant (or ATP Participant directly running its own brand program) 
to exhibit their company's (or cooperative's) products at a retail, 
trade, or consumer exhibit or show held outside the United States. 
Representatives may include employees and board members of private 
companies, employees or members of cooperatives, or any broker, 
consultant, or marketing representative contracted by the company or 
cooperative to represent the company or cooperative in sales 
transactions. All travel should follow a direct or usually traveled 
route;
    (9) Subscriptions that are of a technical, economic, or marketing 
nature and that are relevant to the approved activities of the ATP 
Participant;
    (10) Demonstrators, interpreters, translators, receptionists, and 
similar temporary workers who help with the implementation of 
individual promotional activities, such as trade shows, in-store 
promotions, food service promotions, and trade seminars;
    (11) Giveaways, awards, prizes, gifts and other similar promotional 
materials, subject to such reimbursement limitation as CCC may 
determine and announce in writing to ATP Participants via an ATP notice 
issued on FAS' website. Reimbursement is available only when:
    (i) The items are described in detail with a per unit cost in an 
approved strategic plan; and
    (ii) Distribution of the promotional item is not contingent upon 
the consumer, or other target audience, purchasing a good or service to 
receive the promotional item;
    (12) The design and production of packaging, labeling or origin 
identification, to be used during the program period in which the 
expenditure is made, if such packaging, labeling or origin 
identification is necessary to meet the importing requirements of a 
foreign country;
    (13) The design, production, and distribution of coupons for 
products other than the ATP Participant's promoted products. If such 
activities include both coupons or price discounts for products other 
than the ATP Participant's promoted products as well as for ATP-
promoted products, expenditures for such activities will not be 
reimbursed in whole or in part (e.g., expenditures may not be prorated 
and submitted for reimbursement);
    (14) An audit of an ATP Participant as required by 2 CFR part 200, 
subpart F, if the ATP is the ATP Participant's largest source of 
Federal funding;
    (15) The translation of written materials as necessary to carry out 
approved activities;
    (16) Expenditures associated with developing, updating, and 
servicing websites on the internet that clearly target a foreign 
audience;
    (17) International travel expenditures, not to exceed the full fare 
economy rate, including any fees for modifying the originally purchased 
airline ticket, per diem, passports, visas and inoculations, as allowed 
under the U.S. Federal Travel Regulations (41 CFR parts 301 through 
304) and 2 CFR part 200,

[[Page 44188]]

incurred for a foreign trade mission conducted outside the United 
States that is an activity under an approved branded program and that 
has met the following conditions:
    (i) Trade mission travel for company (or cooperative) 
representatives was identified as a separate approved activity in the 
ATP Participant's UES;
    (ii) The trade mission included representatives, as defined in 
paragraph (b)(8) of this section, from a minimum of five different 
companies (or cooperatives), and no more than two representatives from 
each participating company (or cooperative);
    (iii) The appropriate FAS overseas office supported the trade 
mission by dedicating meaningful funding or other resources (such as 
facilities or staff time) to the activity; and
    (iv) The ATP Participant with the approved brand program produced 
an itinerary or agenda for the trade mission that demonstrated that 
company (or cooperative) representatives would be engaged for a minimum 
of 6 hours per day (except for the first and last days of the mission) 
in trade mission activities that include, at a minimum, each of the 
following:
    (A) A product showcase where the FAS overseas office approved an 
invitation list of qualified buyers;
    (B) Pre-arranged one-on-one business meetings; and
    (C) Evaluation and feedback sessions with FAS staff and trade 
mission sponsors.
    (v) Reimbursement is conditional on the ATP Participant having 
notified in writing the Attach[eacute]/Counselor in the destination 
country in advance of the travel. All travel should follow a direct or 
usually traveled route;
    (18) Where USDA has sponsored or endorsed a U.S. pavilion at a 
retail, trade and consumer exhibit or show, whether held outside or 
inside the United States, ATP funds may be used to reimburse the travel 
and/or non-travel expenditures of only those ATP Participants located 
within the U.S. pavilion. Such expenditures must also adhere to the 
standard terms and conditions of the U.S. pavilion organizer. All 
travel should follow a direct or usually traveled route. Upon written 
request, the CCC may temporarily waive this subsection, on a case by 
case basis, where:
    (i) The trade show is segregated into product pavilions; or
    (ii) A company's distributor or importer is located outside the 
U.S. pavilion. Such waiver will be provided to the ATP Participant in 
writing; and
    (19) Contracts with U.S.-based organizations when the only 
contracted service such organizations provide to an ATP Participant is 
carrying out a specific market promotion activity in the United States 
directed to a foreign audience (e.g., a trade mission of foreign buyers 
coming to the United States to visit U.S. exporters). Such contracts 
may be reimbursable as a direct promotional expense. If a U.S.-based 
organization provides administrative services to the ATP Participant's 
domestic home office during a program period, any direct promotional 
services such organization provides to the Participant, whether for the 
Participant's domestic or overseas offices, during the same program 
period are not reimbursable.
    (c) Subject to paragraphs (a) and (d) of this section as well as 
applicable cost principles (e.g., 2 CFR part 200), but for generic 
promotion activities only, the CCC will also reimburse, in whole or in 
part, the cost of:
    (1) Temporary contractor fees for contractors stationed overseas, 
except the CCC will not reimburse any portion of any such fee that 
exceeds the daily gross salary of a GS-15, Step 10 for U.S. Government 
employees in effect on the date the fee is earned, unless a bidding 
process reveals that such a contractor is not available at or below 
that salary rate;
    (2) Subject to paragraph (b)(18) of this section, international 
travel expenditures, not to exceed the full fare economy rate, 
including any fees for modifying the originally purchased airline 
ticket, per diem, passports, visas and inoculations, for activities 
held outside the United States or in the United States, as allowed 
under the U.S. Federal Travel Regulations (41 CFR parts 301 through 
304) and 2 CFR part 200, except that if the activity is participation 
in a retail, trade, or consumer exhibit or show held inside the United 
States, international travel expenditures are covered only if the 
exhibit or show is: A food or agricultural show with no less than 30 
percent of exhibitors selling food or agricultural products; and an 
international show that targets buyers, distributors and the like from 
more than one foreign country and no less than 15 percent of its 
visitors are from countries other than the United States. The CCC will 
compile a list of approved retail, trade and consumer exhibits and 
shows held inside the United States for which ATP reimbursement is 
available and such list will be announced to ATP Participants via an 
ATP notice issued on FAS' website.
    (i) The CCC generally will not reimburse any portion of air travel, 
including any fees for modifying the originally purchased ticket, in 
excess of the full fare economy rate or when the ATP Participant fails 
to notify the Attach[eacute]/Counselor in the destination country in 
advance of the travel, unless the CCC determines it was impractical to 
provide such notice. If a traveler flies in business class or a 
different premium class, the basis for reimbursement will be the full 
fare economy class rate for the same flight and the ATP Participant 
shall provide documentation establishing such full fare economy class 
rate to support its reimbursement claim. If economy class is not 
offered for the same flight or if the traveler flies on a charter 
flight, the basis for reimbursement will be the average of the full 
fare economy class rate for flights offered by three different airlines 
between the same points on the same date and the ATP Participant shall 
provide documentation establishing such average of the full fare 
economy class rates to support its reimbursement claim.
    (ii) In limited circumstances, the ATP Participant may be 
reimbursed for air travel up to the business class rate (i.e., a 
premium class rate other than the first class rate) upon prior written 
approval by the CCC. Such circumstances are:
    (A) Regularly scheduled flights between origin and destination 
points do not offer economy class (or equivalent) airfare and the ATP 
Participant receives written documentation from its travel agent to 
that effect at the time the tickets are purchased;
    (B) Business class air travel is necessary to accommodate an 
eligible traveler's disability. Such disability must be substantiated 
in writing by a physician; and
    (C) If an eligible traveler is an employee, contractor, or member 
of an ATP participant organization, and the eligible traveler's origin 
and/or destination are outside of the continental United States and the 
scheduled flight time, beginning with the scheduled departure time, 
ending with the scheduled arrival time, and including stopovers and 
changes of planes, exceeds 14 hours. In such case, per diem and other 
allowable expenses will also be reimbursable for the day of arrival. 
However, no expenses will be reimbursable for a rest period or for any 
non-work days (e.g., weekends, holidays, personal leave, etc.) 
immediately following the date of arrival.
    (D) If an eligible traveler is the target of a market development 
activity (e.g., a foreign buyer, foreign importer, member of the 
foreign media) the ATP Participant may be reimbursed for air travel up 
to the business class rate when the eligible traveler's origin and/or

[[Page 44189]]

destination are outside of the continental United States and the 
scheduled flight time, beginning with the scheduled departure time, 
ending with the scheduled arrival time, and including stopovers and 
changes of planes, exceeds five hours. In such case, per diem and other 
allowable expenses will also be reimbursable for the day of arrival. 
However, no expenses will be reimbursable for a rest period or for any 
non-work days (e.g., weekends, holidays, personal leave, etc.) 
immediately following the date of arrival.
    (iii) Alternatively, in lieu of reimbursing up to the business 
class rate in such circumstances noted in paragraphs (c)(2)(ii)(C) and 
(d) of this section, the CCC will reimburse economy class airfare plus 
per diem and other allowable travel expenses related to a rest period 
of up to 24 hours, either en route or upon arrival at the destination. 
For a trip with multiple destinations, each origin/destination 
combination will be considered separately when applying the 14-hour 
rule for eligibility of reimbursement of business class travel or rest 
period expenses.
    (iv) A stopover for purposes of this paragraph (c)(2) is the time a 
traveler spends at an airport, other than the originating or 
destination airport, which is a normally scheduled part of a flight. A 
change of planes is the time a traveler spends at an airport, other 
than the originating or destination airport, to disembark from one 
flight and embark on another.
    (v) All travel under this paragraph (c)(2) should follow a direct 
or usually traveled route. Under no circumstances should a traveler 
select flights in a manner that extends the scheduled flight time to 
beyond 14 hours in part to secure eligibility for reimbursement of 
business class travel. An eligible traveler that is the target of a 
market development activity is only eligible for a rest period when 
that traveler flies in economy class and meets the 14-hour test;
    (3) Automobile mileage at the local U.S. Embassy rate or rental 
cars while in travel status;
    (4) Other allowable expenditures while in travel status as 
authorized by the U.S. Federal Travel Regulations (41 CFR parts 301 
through 304) and 2 CFR part 200;
    (5) Accident liability insurance premiums for facilities used 
jointly with third-party participants for ATP activities or for ATP-
funded travel of third-party participants;
    (6) Market research, including research to determine the types of 
products that are desired in a market;
    (7) Legal fees incurred in resolving trade issues with foreign 
countries;
    (8) The sample purchase price, and the cost of transporting samples 
domestically in the United States to the port of export and then to the 
first foreign port or first point of entry, for samples of U.S. 
agricultural commodities used to provide on-site technical assistance 
to the trade necessary to facilitate successful use of the relevant 
U.S. agricultural commodity by importers. The target of such activity 
must be the trade, and not consumers, but any product resulting from 
the technical training can be used to determine consumer preferences;
    (9) STRE incurred outside of the United States and STRE incurred 
within the United States in conjunction with an approved activity where 
the STRE has a programmatic purpose and are authorized with prior 
written approval from the CCC. ATP Participants are required to use the 
appropriate American Embassy representational funding guidelines for 
breakfasts, lunches, dinners and receptions incurred outside of the 
United States as the basis for their calculating eligible expenses. ATP 
Participants may exceed Embassy guidelines by 25 percent without prior 
approval. ATP Participants may only exceed 125 percent of Embassy 
guidelines when they have received written authorization from the FAS 
Agricultural Counselor at the Embassy. The amount of unauthorized STRE 
expenses that exceed 125 percent of the guidelines will not be 
reimbursed. ATP Participants must pay the difference between the total 
cost of STRE events and the appropriate amount as determined by the 
guidelines and these regulations. For STRE incurred in the United 
States, the ATP Participant should provide, in its request for 
approval, the basis for determining its proposed expenses;
    (10) U.S. office(s) administrative support expenses, incurred 
specifically to administer the ATP, for the National Association of 
State Departments of Agriculture, the SRTGs, and the Intertribal 
Agriculture Council. The level of such funding will be established in 
the approval letter.
    (11) U.S. office(s) administrative support expenses, incurred 
specifically to administer the ATP, for any ATP Participants not 
identified in this paragraph (c)(11), will be considered, except for 
agricultural cooperatives. Reimbursement for such expenses shall not 
exceed six percent of the ATP Participant's total ATP budget. The level 
of such funding will be established in the approval letter.
    (13) Non-travel expenditures associated with conducting 
international staff conferences held either in or outside the United 
States;
    (14) Subject to paragraph (b)(18) of this section, domestic travel 
expenditures, as allowed under the U.S. Federal Travel Regulations (41 
CFR parts 301 through 304) and 2 CFR part 200, for international 
retail, trade and consumer exhibits and shows conducted in the United 
States upon prior written approval by CCC. Domestic travel expenses to 
such a show or exhibit are covered only if the exhibit or show is: A 
food or agricultural show with no less than 30 percent of exhibitors 
selling food or agricultural products; and an international show that 
targets buyers, distributors and the like from more than one foreign 
country and no less than 15 percent of its visitors are from countries 
other than the host country. CCC will compile a list of approved 
retail, trade and consumer exhibits and shows held inside the United 
States for which ATP reimbursement is available and such list will be 
announced to ATP Participants via an ATP notice issued on FAS' website;
    (15) Domestic travel expenditures, as allowed under the U.S. 
Federal Travel Regulations (41 CFR parts 301 through 304) and 2 CFR 
part 200, for seminars and educational training conducted in the United 
States;
    (16) Domestic travel expenditures, as allowed under the U.S. 
Federal Travel Regulations (41 CFR parts 301 through 304) and 2 CFR 
part 200, for up to two individuals, whether home office ATP 
Participant employees, ATP Participant board members, or state 
department of agriculture employees paid by the ATP Participant, or a 
combination thereof, when such individuals accompany foreign trade 
missions or technical teams while traveling in the United States where 
the following conditions are met:
    (i) Such trade missions or technical team visits are identified in 
the ATP Participant's UES;
    (ii) Such trade missions or technical team visits have been 
approved by CCC; and
    (iii) The ATP-sponsored travelers submit a follow-up trip report to 
CCC that includes the following:
    (A) Purpose for the individuals' participation;
    (B) Any pre-arranged business meetings;
    (C) Itinerary and/or agenda for the trip; and

[[Page 44190]]

    (D) Feedback from sponsors and trade mission/technical team members 
on the success of the trip.
    (17) Approved demonstration projects;
    (18) Expenditures related to copyright, trademark, or patent 
registration, including attorney fees;
    (19) Rental or lease expenditures for storage space for program-
related materials;
    (20) Business cards that target a foreign audience;
    (21)(i) Expenditures associated with developing, updating, and 
servicing websites on the internet that:
    (A) Contain a message related to exporting or international trade;
    (B) Include a discernible ``link'' to the FAS website or an FAS 
overseas office website; and
    (C) Have been specifically approved by the appropriate FAS 
division. Expenditures related to websites or portions of websites that 
are accessible only to an organization's members are not reimbursable.
    (ii) Reimbursement claims for websites that include ``members 
only'' sections must be prorated to exclude the costs associated with 
those areas subject to restricted access; and
    (22) Expenditures not otherwise prohibited from reimbursement that 
are associated with activities held in the United States or abroad 
designed to improve market access by specifically addressing temporary, 
permanent, or impending non-tariff barriers to trade that prohibit or 
threaten U.S. exports of agricultural commodities. Examples of such 
expenditures include, but are not limited to: Initial pre-clearance 
programs, educational training, policy advocacy, public relations 
efforts, foreign country audits of U.S. facilities, export protocol and 
work plan support, seminars and workshops, study tours, field surveys, 
development of pest lists, pest and disease research, database 
development, and reasonable logistical and administrative support.
    (d) CCC will not reimburse any cost of:
    (1) Forward year financial obligations, such as severance pay, 
attributable to employment of foreign nationals;
    (2) Expenses, fines, settlements, or judgments relating to legal 
suits, challenges or disputes, except as otherwise allowed in 2 CFR 
part 200 and these regulations;
    (3) The design and production of packaging, labeling or origin 
identification, except as specifically allowed in this subpart;
    (4) Product development, product modification or product research, 
except as specified in paragraph (c)(22) of this section;
    (5) Product samples to be distributed to consumers;
    (6) Slotting fees or similar sales expenditures;
    (7) The purchase of, construction of, or lease of space for 
permanent, non-mobile displays, i.e., displays that are constructed to 
remain permanently in the same location beyond one program period. 
However, the CCC may, at its discretion, reimburse the construction or 
purchase of permanent displays on a case-by-case basis, if the 
Participant sought and received prior written approval from the CCC of 
such construction or purchase;
    (8) Rental, lease or purchase of warehouse space, except for 
storage space for program-related material;
    (9) Coupon redemption or price discounts of the ATP promoted 
commodity;
    (10) Refundable deposits or advances;
    (11) Giveaways, awards, prizes, gifts and other similar promotional 
materials in excess of the limitation that the CCC will determine. Such 
determination will be announced in writing via an ATP notice issued on 
FAS' website;
    (12) Alcoholic beverages that are not an integral part of an 
approved promotional activity;
    (13) The purchase, lease (except for use in authorized travel 
status) or repair of motor vehicles;
    (14) Travel of applicants for employment interviews;
    (15) Unused non-refundable airline tickets or associated penalty 
fees, except where travel was restricted by U.S. Government action or 
advisory;
    (16) Independent evaluations or audits, including evaluations or 
audits of the activities of a subcontractor, if the CCC determines that 
such a review is needed in order to confirm past or to ensure future 
program agreement or regulatory compliance;
    (17) Any arrangement that has the effect of reducing the selling 
price of a U.S. agricultural commodity;
    (18) Goods, services and salaries of personnel provided by U.S. 
industry or foreign third party;
    (19) Membership fees in clubs and social organizations;
    (20) Indemnity and fidelity bonds, except as otherwise allowed in 2 
CFR part 200;
    (21) Fees for participating in U.S. Government sponsored 
activities, other than trade fairs and exhibits;
    (22) Business cards that target a U.S. domestic audience;
    (23) Seasonal greeting cards;
    (24) Office parking fees;
    (25) Subscriptions to publications that are not of a technical, 
economic, or marketing nature or that are not relevant to the approved 
activities of the ATP Participant;
    (26) U.S. office(s) administrative expenses, including 
communication costs, except as noted in paragraphs (c)(11) and (12) of 
this section and except that usage costs for communications devices 
incurred while on reimbursable international or domestic travel for 
approved ATP brand or generic promotion activities are reimbursable as 
eligible travel expenditures as allowed under the U.S. Federal Travel 
Regulations (41 CFR parts 301 through 304) and 2 CFR part 200;
    (27) Any expenditure on an activity that includes any derogatory 
reference or comparison to other U.S. agricultural commodities;
    (28) Payment of U.S. and foreign employees' or contractors' share 
of personal taxes;
    (29) Any expenditure made for an activity prior to the CCC's 
approval of that activity;
    (30) Contributions to a contingency reserve or any similar 
provision made for events the occurrence of which cannot be foretold 
with certainty as to time, intensity, or with an assurance of their 
happening; and
    (31) Expenditures associated with an ATP Participant's creation or 
review of their fraud prevention program, contracting procedures, or 
brand program operational procedures.
    (e) For a brand promotion activity, the CCC will reimburse no more 
than 50 percent of the total eligible expenditures made on that 
activity by a brand participant.
    (f) The CCC will reimburse for expenditures made after the 
conclusion of an ATP Participant's program period provided:
    (1) The activity was approved by the CCC prior to the end of the 
program period;
    (2) The activity was completed within 30 calendar days following 
the end of the program period; and
    (3) All expenditures were made for the activity within 6 months 
following the end of the program period.
    (g) An ATP Participant shall not use ATP funds for any activity or 
any expenses incurred by the ATP Participant prior to the date of the 
program agreement or after the date the program agreement is suspended 
or terminated, except as otherwise permitted by the CCC.
    (h) Except as otherwise provided in this subpart, ATP-funded travel 
shall conform to U.S. Federal Travel Regulations (41 CFR parts 301 
through 304) and 2 CFR part 200 and ATP-

[[Page 44191]]

funded air travel shall conform to the requirements of the Fly America 
Act (49 U.S.C. 40118). For international travel, the ATP Participant 
shall notify the Attach[eacute]/Counselor in the destination countries 
in writing in advance of any proposed travel.
    (i) The CCC may determine, at the CCC's discretion, whether any 
cost not expressly listed in this section will be reimbursed.


Sec.  1489.18   Reimbursement procedures.

    (a) Participants are required to use the CCC's UES system to 
request reimbursement for eligible ATP expenses. Claims for 
reimbursement shall contain the following information:
    (1) Activity type--brand or generic;
    (2) Activity number;
    (3) Commodity aggregate code;
    (4) Country code;
    (5) Cost category;
    (6) Amount to be reimbursed;
    (7) If applicable, any reduction in the amount of reimbursement 
claimed to offset CCC demand for refund of amounts previously 
reimbursed and reference to the relevant compliance report or written 
notice; and
    (8) If applicable, any amount previously claimed that has not been 
reimbursed.
    (b) All claims for reimbursement shall be submitted by the ATP 
Participant's U.S. office to the CCC.
    (c) CCC will not reimburse a claim for less than $10,000, except 
that the CCC will reimburse a final claim for an ATP Participant's 
program period for a lesser amount.
    (d) The CCC will not reimburse claims submitted later than 6 months 
after the end of an ATP Participant's program period.
    (e) If the CCC overpays a reimbursement claim, the ATP Participant 
shall repay the CCC within 30 days of such overpayment the amount of 
the overpayment either by submitting a check payable to the CCC or by 
offsetting its next reimbursement claim. The ATP Participant shall make 
such payment in U.S. dollars, unless otherwise approved in advance by 
the CCC.
    (f) If an ATP Participant receives a reimbursement or offsets an 
advanced payment which is later disallowed, the ATP Participant shall 
repay the CCC within 30 days of such disallowance the amount disallowed 
either by submitting a check payable to the CCC or by offsetting its 
next reimbursement claim. The ATP Participant shall make such payment 
in U.S. dollars, unless otherwise approved in advance by the CCC.
    (g) ATP funds may be expended by ATP Participants only on 
legitimate, approved activities as set forth in the program agreement 
and approval letter. If an ATP Participant discovers that ATP funds 
have not been properly spent, it shall notify the CCC and shall within 
30 days of its discovery repay the CCC the amount owed either by 
submitting a check payable to the CCC or by offsetting its next 
reimbursement claim. The ATP Participant shall make such payment in 
U.S. dollars, unless otherwise approved in advance by the CCC.
    (h) The ATP Participant shall report any actions that may have a 
bearing on the propriety of any claims for reimbursement in writing to 
CCC.


Sec.  1489.19  Advances.

    (a) Policy. In general, the CCC operates the ATP on a reimbursable 
basis.
    (b) Exception. An ATP Participant for generic promotion activities 
may request an advance of ATP funds from the CCC, provided the ATP 
Participant meets the criteria for advance payments in 2 CFR part 200. 
The CCC will not approve any request for an advance submitted later 
than 3 months after the end of an ATP Participant's program period. At 
any given time, total payments advanced shall not exceed 40 percent of 
an ATP Participant's approved generic activity budget for the program 
period. The CCC will not advance funds to an ATP Participant for brand 
promotion activities. When approving a request for an advance, the CCC 
may require the ATP Participant to carry adequate fidelity bond 
coverage when the absence of such coverage is considered to create an 
unacceptable risk to the interests of the ATP. Whether an 
``unacceptable risk'' exists in a particular situation will depend on a 
number of factors, such as, for example, the Participant's history of 
performance in ATP; the Participant's perceived financial stability and 
resources; and any other factors presented in the particular situation 
that may reflect on the Participant's responsibility or the riskiness 
of its activities.
    (c) Interest. An ATP Participant shall deposit and maintain in an 
insured bank account in the United States all funds advanced by the 
CCC. The account shall be interest-bearing, unless the exceptions in 2 
CFR part 200 apply. Interest earned by the ATP Participant on funds 
advanced by the CCC is not program income. The ATP Participant shall 
remit any interest earned on the advanced funds to the appropriate 
entity as set forth in the applicable parts of this title.
    (d) Refunds due the CCC. An ATP Participant shall fully expend all 
advances on approved generic promotion activities within 90 calendar 
days after the date of disbursement by the CCC. By the end of the 90 
calendar days, the ATP Participant must submit reimbursement claims to 
offset the advance and submit a check made payable to CCC for any 
unexpended balance. The ATP Participant shall make such payment in U.S. 
dollars, unless otherwise approved in advance by the CCC.


Sec.  1489.20   Financial management.

    (a) An ATP Participant shall implement and maintain a financial 
management system that conforms to generally accepted accounting 
principles. An ATP Participant's financial management system shall 
comply with the standards in 2 CFR part 200.
    (b) An ATP Participant shall institute internal controls and 
provide written guidance to commercial entities participating in its 
activities to ensure their compliance with these regulations.
    (c) An ATP Participant shall retain all records concerning an ATP 
program transaction for a period of three years after completion of the 
program transaction and permit the CCC to have full and complete 
access, for such three year period, to such records. These records 
shall include all records pertaining to contractors.
    (d) An ATP Participant shall maintain its records of expenditures 
and contributions in a manner that allows it to provide information by 
activity plan, country, activity number, and cost category. Such 
records shall include:
    (1) Receipts for all STRE (actual vendor invoices or restaurant 
checks, rather than credit card receipts);
    (2) Original receipts for any other program-related expenditure in 
excess of a set amount CCC will determine and announce in writing to 
all ATP Participants via an ATP notice issued on the FAS website. The 
CCC may, from time to time, set a different minimum amount. In that 
case, the CCC will announce the new amount in writing to all ATP 
Participants via an ATP notice issued on the FAS website;
    (3) The exchange rate used to calculate the dollar equivalent of 
expenditures made in a foreign currency and the basis for such 
calculation;
    (4) Copies of reimbursement claims;
    (5) An itemized list of claims charged to each of the ATP 
Participant's CCC resources accounts;
    (6) Documentation with accompanying English translation supporting 
each reimbursement claim, including original evidence to support the 
financial transactions such as

[[Page 44192]]

canceled checks, receipted paid bills, contracts or purchase orders, 
per diem calculations, travel vouchers, and credit memos; and
    (7) Documentation supporting contributions. These must include the 
dates, purpose, and location of the activity for which the cash or in-
kind items were claimed as a contribution; who conducted the activity; 
the participating groups or individuals; and, the method of computing 
the claimed contributions. ATP Participants must retain and make 
available for compliance review documentation related to claimed 
contributions.
    (e) Upon request, an ATP Participant shall provide to the CCC 
originals of documents supporting reimbursement claims.


Sec.  1489.21  Reports.

    (a) End-of-Year Contribution Report. Not later than 6 months after 
the end of its program period, an ATP Participant shall submit two 
copies of a report that identifies, by cost category and in U.S. dollar 
equivalent, contributions made by the Participant, the U.S. industry, 
and the States during that program period. A suggested format of a 
contribution report is available from FAS. Foreign third party 
contributions are not included in the end-of-year contribution report.
    (b) Trip reports. Not later than 45 days after completion of travel 
(other than local travel), an ATP Participant shall electronically 
submit a trip report. The report must include the name(s) of the 
traveler(s), purpose of travel, itinerary, names and affiliations of 
contacts, and a brief summary of findings, conclusions, 
recommendations, and specific accomplishments.
    (c) Research reports. Not later than 6 months after the end of its 
program period, an ATP Participant shall submit a report on any 
research conducted pursuant to the approved ATP program.
    (d) Evaluation reports. Not later than 6 months after the end of 
its program period, an ATP Participant shall submit a report on any 
evaluations conducted in accordance with the approved ATP program, 
including the outcome of action taken with ATP funding and the 
increased market access or exports that can be directly attributed to 
the ATP program.
    (e) Annual audits. Where the CCC is designated the cognizant agency 
for audit, the CCC may require the ATP Participant to submit to the CCC 
an annual audit in accordance with 2 CFR part 200. If the CCC requires 
an additional audit with respect to a particular agreement, the ATP 
Participant shall arrange for such audit and shall submit to the CCC, 
in the manner to be specified by the CCC, such audit of the agreement.
    (f) Additional reports. The CCC may require the submission of 
additional reports.
    (g) Approved letters. An ATP Participant's program agreement and/or 
approval letter shall specify to whom the Participant shall submit the 
reports required in this section.
    (h) Program reviews. FAS through its authorized representatives, 
may review project accomplishments, management control systems, and 
administration of funding provided through the program to ensure 
adherence to requirements. During such reviews, FAS will review 
recipients' files related to the grant-funded program and technical 
assistance may be required.


Sec.  1489.22  Evaluation.

    (a)(1) The Government Performance and Results Act (GPRA) of 1993 (5 
U.S.C. 306; 31 U.S.C. 1105, 1115-1119, 3515, 9703-9704) requires 
performance measurement of Federal programs, including the ATP. 
Evaluation of the ATP's effectiveness will depend on a clear statement 
by Participants of goals to be met within a specified time, schedule of 
measurable milestones for gauging success, plan for achievement, and 
assessment of results of activities at regular intervals. The overall 
goal of the ATP and of individual Participants' programming is to 
increase sales that would not have occurred in the absence of ATP 
funding. An ATP Participant that can demonstrate such sales, taking 
into account extenuating factors beyond the Participant's control, will 
have met the overall objective of the GPRA and the need for evaluation.
    (2) Evaluation is an integral element of program planning and 
implementation, providing the basis for the strategic plan. The 
evaluation results guide the development and scope of an ATP 
Participant's program, contributing to program accountability, and 
providing evidence of program effectiveness that directly ties program 
funds to increased sales.
    (b) All ATP Participants must report annual results against their 
target market and/or regional constraint/opportunity performance 
measures. These are outcome results usually based on multiple 
activities and should demonstrate progress made in the market. This 
report shall be completed and submitted to the CCC no later than 6 
months following the end of the Participant's program period.
    (c) ATP Participants conducting a branded program must also 
complete a brand promotion evaluation. A brand promotion evaluation is 
a review of the U.S. and foreign commercial entities' export sales to 
determine whether the activity achieved the goals specified in the 
approved ATP program. This evaluation shall be completed and submitted 
to CCC no later than 6 months following the end of the Participant's 
program period.
    (d) When appropriate or required by the CCC, an ATP Participant 
shall complete a program evaluation. A program evaluation is a review 
of the ATP Participant's entire program, or an appropriate portion of 
the program as agreed to by the ATP Participant and CCC, to determine 
the effectiveness of the ATP Participant's strategy in meeting 
specified goals. Actual scope and timing of the program evaluation 
shall be determined by the ATP Participant and CCC and specified in the 
approval letter. An ATP Participant shall submit, via a cover letter to 
CCC, an executive summary that assesses the program evaluation's 
findings and recommendations and proposed changes in program strategy 
or design as a result of the evaluation. In addition to the 
requirements set forth in the applicable parts of this title (for 
example, 2 CFR part 200), a program evaluation shall contain:
    (1) The name of the party conducting the evaluation;
    (2) The scope of the evaluation;
    (3) A concise statement of the market constraint(s)/
opportunity(ies) and the goals specified in the approved strategic 
plan;
    (4) A description of the evaluation methodology;
    (5) A description of export sales achieved;
    (6) A summary of the findings, including an analysis of the 
strengths and weaknesses of the program(s); and
    (7) Recommendations for future programs.
    (e) On an annual basis, or more often when appropriate or required 
by the CCC, an ATP Participant shall complete and submit program 
success stories. The CCC will announce to all ATP Participants in 
writing via an ATP notice issued on the FAS website the detailed 
requirements for completing and submitting program success stories.


Sec.  1489.23   Compliance reviews and notices.

    (a) USDA staff may conduct compliance reviews of ATP Participants' 
activities under the ATP program. ATP Participants shall cooperate 
fully with relevant USDA staff conducting compliance reviews and shall 
comply with all requests from

[[Page 44193]]

USDA staff to facilitate the conduct of such reviews.
    (b) Upon conclusion of the compliance review, USDA staff will 
provide either a written compliance report or a letter to the ATP 
Participant. USDA staff will issue a compliance report if it appears 
that CCC may be entitled to recover funds from that Participant and/or 
it appears that the Participant is not complying with any of the terms 
or conditions of the program agreement, approval letter, or the 
applicable laws and regulations. The compliance report will explain the 
basis for any recovery of funds from the Participant. Within 30 days of 
the date of the compliance report, the ATP Participant shall repay the 
CCC the amount owed either by submitting a check payable to the CCC or 
by offsetting its next reimbursement claim. The ATP Participant shall 
make such payment in U.S. dollars, unless otherwise approved in advance 
by the CCC. If, however, an ATP Participant notifies the CCC within 30 
days of the date of the compliance report that the Participant intends 
to file an appeal pursuant to paragraph (e) of this section, the amount 
owed to the CCC by the ATP Participant is not due until the appeal 
procedures are concluded and the CCC has made a final determination as 
to the amount owed. In the absence of any finding of funds due to the 
CCC or other non-compliance, the CCC will issue a letter to the ATP 
Participant. If, as a result of a compliance review, the CCC determines 
that further review is needed in order to ensure compliance with the 
requirements of ATP, the CCC may require the Participant to contract 
for an independent audit.
    (c) In addition, the CCC may notify an ATP Participant in writing 
at any time if CCC determines that CCC may be entitled to recover funds 
from the Participant. The CCC will explain the basis for any recovery 
of funds from the Participant in the written notice. The ATP 
Participant shall, within 30 days of the date of the notice, repay the 
CCC the amount owed either by submitting a check payable to the CCC or 
by offsetting its next reimbursement claim. The ATP Participant shall 
make such payment in U.S. dollars, unless otherwise approved in advance 
by the CCC. If, however, an ATP Participant notifies the CCC within 30 
days of the date of the written notice that the Participant intends to 
file an appeal pursuant to paragraph (e) of this section, the amount 
owed to the CCC by the ATP Participant is not due until the appeal 
procedures are concluded and the CCC has made a final determination as 
to the amount owed.
    (d) The fact that a compliance review has been conducted by USDA 
staff does not signify that an ATP Participant is in compliance with 
its program agreement, approval letter and/or applicable laws and 
regulations.
    (e) Appeals:
    (1) An ATP Participant may, within 60 days of the date of the 
compliance report or written notice from the CCC, submit a written 
response to the CCC appealing the report or notice. CCC, at its 
discretion, may extend the period for response.
    (2) After review of the Participant's response, the CCC shall 
determine whether the Participant owes any funds to the CCC and will 
inform the Participant in writing of the basis for the determination. 
The CCC will initiate action to collect such amount by providing the 
Participant a written demand for payment of the debt pursuant to Debt 
Settlement Policies and Procedures, 7 CFR part 1403.
    (3) Within 30 days of the date of the determination, the 
Participant may request in writing that the CCC reconsider the 
determination and shall submit in writing the basis for such 
reconsideration. The Participant may also request a hearing.
    (4) If the Participant requests a hearing, the CCC will set a date 
and time for the hearing. The hearing will be an informal proceeding. A 
transcript will not ordinarily be prepared unless the Participant bears 
the cost of a transcript; however, the CCC may in its discretion have a 
transcript prepared at the CCC's expense.
    (5) The CCC will base its final determination upon information 
contained in the administrative record. The Participant must exhaust 
all administrative remedies contained in this section before pursuing 
judicial review of a determination by the CCC.


Sec.  1489.24   Failure to make required contribution.

    An ATP Participant's required contribution will be specified in the 
approval letter. If the ATP Participant's required contribution is 
specified as a dollar amount and the ATP Participant does not make the 
required contribution, the ATP Participant shall pay to the CCC in 
dollars the difference between the amount actually contributed and the 
amount specified in the approval letter. If the ATP Participant's 
required contribution is specified as a percentage of the total amount 
reimbursed by the CCC, the ATP Participant may either return to the CCC 
the amount of funds reimbursed by the CCC to increase its actual 
contribution percentage to the required level or pay to the CCC in 
dollars the difference between the amount actually contributed and the 
amount of funds necessary to increase its actual contribution 
percentage to the required level. An ATP Participant shall remit such 
payment within six months after the end of its program period. The ATP 
Participant shall make such payment in U.S. dollars, unless otherwise 
approved in advance by the CCC.


Sec.  1489.25   Submissions.

    For all permissible methods of delivery, submissions required by 
this subpart shall be deemed submitted as of the date received by the 
CCC.


Sec.  1489.26   Disclosure of program information.

    (a) Documents submitted to CCC by ATP Participants are subject to 
the provisions of the Freedom of Information Act (FOIA), 5 U.S.C. 552, 
7 CFR part 1, subpart A--Official Records, and specifically 7 CFR 1.12, 
Handling Information from a Private Business.
    (b) Any research conducted by an ATP Participant pursuant to an ATP 
program agreement and/or approval letter shall be subject to the 
provisions relating to intangible property in 2 CFR part 200.


Sec.  1489.27  Ethical conduct.

    (a) An ATP Participant shall conduct its business in accordance 
with the laws and regulations of the country in which an activity is 
carried out and in accordance with applicable U.S. Federal, State and 
local laws, and regulations. An ATP Participant shall conduct its 
business in the United States in accordance with applicable Federal, 
State and local laws and regulations. All ATP Participants must comply 
with the regulations in 2 CFR part 200 and this part.
    (b) Except for a U.S. agricultural cooperative or a U.S. for-profit 
entity, neither an ATP Participant nor its affiliates shall make export 
sales of U.S. agricultural commodities and products covered under the 
terms of the applicable ATP agreement. Nor shall such entities charge a 
fee for facilitating an export sale. An ATP Participant may, however, 
collect check-off funds and membership fees that are required for 
membership in the ATP Participant. For the purposes of this paragraph, 
``affiliate'' means any partnership, association, company, corporation, 
trust, or any other such party in which the Participant has an 
investment other than in a mutual fund.
    (c) An ATP Participant shall not limit participation in its ATP 
activities to members of its organization.

[[Page 44194]]

Participants shall ensure that their ATP-funded programs and activities 
are open to all otherwise qualified individuals and entities on an 
equal basis and without regard to any non-merit factors. The ATP 
Participant shall publicize its program and make participation possible 
for commercial entities throughout the relevant commodity sector or, in 
the case of SRTGs, throughout the corresponding region. This includes 
providing to such commercial entities, upon request, a copy of any 
document in its possession or control containing market information 
developed and produced under the terms of its ATP agreement. The 
Participant may charge a fee not to exceed the costs for assembling, 
duplicating and distributing the materials. This paragraph does not 
apply to any U.S. agricultural cooperative when implementing its own 
brand program.
    (d) An ATP Participant shall select U.S. agricultural industry 
representatives to participate in generic ATP activities such as trade 
teams, sales teams, and trade fairs based on criteria that ensure 
participation on an equitable basis by a broad cross section of the 
U.S. industry. If requested by the CCC, an ATP Participant shall submit 
such selection criteria to the CCC for approval.
    (e) All ATP Participants should endeavor to ensure fair and 
accurate fact-based advertising. Deceptive or misleading promotions may 
result in cancellation or termination of a Participant's ATP agreement 
and the recovery of CCC funds related to such promotions from the 
Participant.
    (f) The ATP Participant must report any actions or circumstances 
that may have a bearing on the propriety of its ATP program to the 
appropriate Attach[eacute]/Counselor, and its U.S. office shall report 
such actions or circumstances in writing to the CCC.


Sec.  1489.28   Contracting procedures.

    (a) Neither the CCC nor any other agency of the U. S. Government 
nor any official or employee of the CCC, FAS, USDA, or the U.S. 
Government has any obligation or responsibility with respect to ATP 
Participant contracts with third parties.
    (b) An ATP Participant shall comply with the procurement standards 
set forth below and in the applicable parts of this title when 
procuring goods and services and when engaging in construction to 
implement program agreements (for example, 2 CFR part 200).
    (c) Each ATP Participant shall establish contracting procedures, 
for contracts that are funded, in whole or in part, with ATP funds, 
that are open, fair, and competitive.
    (d) Each ATP Participant shall submit to the CCC, for CCC approval, 
written contracting guidelines for contracts that are funded, in whole 
or in part, with ATP funds. The CCC will notify all new and existing 
ATP Participants in writing in each Participant's approval letter and 
through the FAS website as to applicable submission dates for and dates 
for approvals of contracting guidelines. The CCC's approval of such 
contracting guidelines will remain in place until the CCC retracts its 
approval in writing, or until new guidelines are approved that 
supersede them. Once approved by the CCC, these contracting guidelines 
shall govern all of a Participant's ATP-funded contracting involving 
contracts with a minimum annual value that CCC will determine and 
announce in writing to all ATP Participants via an ATP notice issued on 
the FAS website. The CCC may, from time to time, set a different 
minimum value. In that case, the CCC will announce the new amount in 
writing to all ATP Participants via an ATP notice issued on the FAS 
website. The guidelines shall indicate the method for evaluating 
proposals received for all contract competitions, the method for 
monitoring and evaluating performance under contracts, and the method 
for initiating corrective action for unsatisfactory performance under 
contracts. The ATP Participant may modify and resubmit these guidelines 
for re-approval at any time. In addition to the requirements in 2 CFR 
part 200, these guidelines shall include, at a minimum, the following:
    (1) Procedures for developing and publicizing requests for 
proposals, invitations for bids, and similar documents that solicit 
third party offers to provide goods or services. Solicitations for 
professional and technical services shall be based on clear and 
accurate descriptions of and requirements related to the services to be 
procured. Such procedures must include a conflict-of-interest provision 
that states that no employee, officer, board member, or agent thereof 
of the ATP Participant will participate in the review, selection, award 
or administration of a contract if a real or apparent conflict of 
interest would arise. Such a conflict would arise when an employee, 
official, board member, agent, or the employee's, officer's, board 
member's, agent's family, partners, or an organization that employs or 
is about to employ any of the parties indicated herein, has a financial 
or other interest in the firm selected for an award. Procedures shall 
provide that officers, employees, board members, and agents thereof 
shall neither solicit nor accept gratuities, favors, or anything of 
monetary value from contractors or subcontractors. Procedures shall 
also provide for disciplinary actions to be applied for violations of 
such standards by officers, employees, board members or agents thereof;
    (2) Procedures for reviewing proposals, bids, or other offers to 
provide goods and services. Separate procedures shall be developed for 
various situations, including, but not limited to: Solicitations for 
highly technical services; solicitations for services that are not 
common in a specific market; solicitations that yield receipt of three 
or more bids; solicitations that yield receipt of fewer than three 
bids;
    (3) Requirements to conduct all contracting in an openly 
competitive manner. Individuals who develop or draft specifications, 
requirements, statements of work, invitations for bids, and/or requests 
for proposals for procurement of any goods or services, and such 
individuals' families or partners, or an organization that employs or 
is about to employ any of the aforementioned, shall be excluded from 
competition for such procurement. ATP Participants' written contracting 
guidelines may detail special situations where the prohibitions in this 
subparagraph do not apply, such as in situations involving highly 
specialized technical services or situations where the services are not 
commonly offered in a specific market;
    (4) Requirements to perform and document in the procurement files 
some form of price or cost analysis, such as a comparison of price 
quotations to market prices or other price indicia, to determine the 
reasonableness of the offered prices in connection with every 
procurement action that is governed by the contracting guidelines;
    (5) Requirements to conduct an appropriate form of competition 
every three years on all multi-year contracts that are governed by the 
contracting guidelines. However, contracts for in-country 
representation are not required to be re-competed after the initial 
reward. Instead, the performance of in-country representation must be 
evaluated and documented by the ATP Participant annually to ensure that 
the terms of the contract are being met in a satisfactory manner; and
    (6) Requirements for written contracts with each provider of goods, 
services, or construction work. Such contracts shall require such 
providers to maintain adequate records to account for funds

[[Page 44195]]

provided to them by the ATP Participant.
    (e) An ATP Participant may undertake ATP promotional activities 
directly or through a domestic or foreign third party. However, the ATP 
Participant shall remain responsible and accountable to the CCC for all 
ATP promotional activities and related expenditures undertaken by such 
third party and shall be responsible for reimbursing CCC for any funds 
that CCC determines should be refunded to the CCC in relation to such 
third party's promotional activities and expenditures.


Sec.  1489.29  Property standards.

    The ATP Participant shall insure all ATP-funded property and 
equipment acquired in furtherance of program activities and safeguard 
such against theft, damage and unauthorized use. The Participant shall 
promptly report any loss, theft, or damage of property to the insurance 
company.


Sec.  1489.30  Anti-fraud requirements.

    (a) All ATP Participants. (1) All ATP Participants shall submit to 
the CCC for approval a detailed fraud prevention program. The CCC will 
notify all new and existing ATP Participants in writing in each 
Participant's approval letter and through the FAS website as to 
applicable submission dates for and dates for approvals of fraud 
prevention programs. ATP Participants should review their fraud 
prevention programs annually. The fraud prevention program shall, at a 
minimum, include an annual review of physical controls and weaknesses, 
a standard process for investigating and remediation of suspected fraud 
cases, and training in risk management and fraud detection for all 
current and future employees. The ATP Participant shall not conduct or 
permit any ATP promotion activities to occur unless and until the CCC 
has communicated in writing approval of the ATP Participant's fraud 
prevention program.
    (2) The ATP Participant, within five business days of receiving an 
allegation or information giving rise to a reasonable suspicion of 
misrepresentation or fraud that could give rise to a claim by CCC, 
shall report such allegation or information in writing to such USDA 
personnel as specified in the Participant's ATP program agreement and/
or approval letter. The ATP Participant shall cooperate fully in any 
USDA investigation of such allegation or occurrence of 
misrepresentation or fraud and shall comply with any directives given 
by the CCC or USDA to the ATP Participant for the prompt investigation 
of such allegation or occurrence.
    (b) ATP Participants with brand programs. (1) The ATP Participant 
may charge a fee to brand participants to cover the cost of the fraud 
prevention program.
    (2) The ATP Participant shall repay to the CCC funds paid to a 
brand participant through the ATP Participant on claims that the ATP 
Participant or the CCC subsequently determines are unauthorized or 
otherwise non-reimbursable expenses within 30 days of the ATP 
Participant's determination or CCC's disallowance. The ATP Participant 
shall repay CCC by submitting a check to CCC or by offsetting the ATP 
Participant's next reimbursement claim. The ATP Participant shall make 
such payment in U.S. dollars, unless otherwise approved in advance by 
CCC. An ATP Participant operating a brand program in strict accordance 
with an approved fraud prevention program, however, will not be liable 
to reimburse CCC for ATP funds paid on such claims if the claims were 
based on misrepresentations or fraud of the brand participant, its 
employees or agents, unless the CCC determines that the ATP Participant 
was grossly negligent in the operation of the brand program regarding 
such claims. The CCC shall communicate any such determination to the 
ATP Participant in writing.


Sec.  1489.31  Program income.

    Any revenue or refunds generated from an activity, e.g., 
participation fees, proceeds of sales, refunds of value added taxes 
(VAT), the expenditures for which have been wholly or partially 
reimbursed with ATP funds, shall be used by the ATP Participant in 
furtherance of its approved ATP activities in the program period during 
which the ATP funds are available for obligation by the ATP 
Participant. The use of such revenue or refunds shall be governed by 7 
CFR part 1489. Interest earned on funds advanced by the CCC is not 
program income.


Sec.  1489.32  Amendment.

    A program agreement may be amended in writing with the consent of 
the CCC and the ATP Participant.


Sec.  1489.33  Noncompliance with an agreement.

    If an ATP Participant fails to comply with any term in its program 
agreement or approval letter, the CCC may take one or more of the 
enforcement actions in 2 CFR part 200 and, if, appropriate, initiate a 
claim against the ATP Participant, following the procedures set forth 
in this subpart. The CCC may also initiate a claim against an ATP 
Participant if program income or CCC-provided funds are lost due to an 
action or omission of the ATP Participant.


Sec.  1489.34  Suspension, termination, and closeout of agreements.

    A program agreement may be suspended or terminated in accordance 
with the suspension and termination procedures in 2 CFR part 200. If an 
agreement is terminated, the applicable regulations in 2 CFR part 200 
will apply to the closeout of the agreement.


Sec.  1489.35  Paperwork reduction requirements.

    The paperwork and record keeping requirements imposed by this 
subpart have been submitted for review by OMB under the Paperwork 
Reduction Act of 1980. OMB has not yet assigned a control number for 
this information collection.

    Dated: August 27, 2018.
Robert Stephenson,
Executive Vice President, Commodity Credit Corporation.
    Dated: August 27, 2018.
Kenneth Isley,
Administrator, Foreign Agricultural Service.
[FR Doc. 2018-18870 Filed 8-28-18; 8:45 am]
 BILLING CODE 3410-10-P



                                           44178            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                              (g) The direct attribution provisions in             This rule specifies, among other things,              actions (for example, the imposition of
                                           part 1400 of this chapter apply to MFP.                 eligibility requirements, activities                  tariffs by other countries on U.S.
                                           Under those rules, any payment to any                   eligible for reimbursement, contribution              agricultural products) are disrupting the
                                           legal entity will also be considered for                requirements, and application                         marketing of U.S. agricultural
                                           payment limitation purposes to be a                     procedures for the ATP. This rule also                commodities and are outside of the
                                           payment to persons or legal entities                    proposes a new information collection                 control of the industries that are being
                                           with an interest in the legal entity or in              for required program information.                     negatively affected. In response to these
                                           a sub-entity. If any such interested                    Specific program requirements will be                 actions by foreign governments, the
                                           person or legal entity is over the                      set forth in future Notices of Funds                  Commodity Credit Corporation (CCC)
                                           payment limitation because of direct                    Availability (NOFAs) announced                        has decided to exercise its authority
                                           payment or their indirect interests or a                through the Grants.gov website.                       under Section 5 of the CCC Charter Act,
                                           combination thereof, then the payment                   DATES:                                                which includes authority for CCC to use
                                           to the actual payee will be reduced                       Effective date: August 30, 2018.                    its general powers to ‘‘aid in the
                                           commensurate with the amount of the                       Comment date: We will consider                      development of foreign markets for . . .
                                           interest of the interested person in the                comments on the Paperwork Reduction                   agricultural commodities . . . .’’ [15
                                           payee. If anyone with a direct or                       Act (PRA) that we receive by: October                 U.S.C. 714c(f)], to provide assistance to
                                           indirect interest in a legal entity or sub-             29, 2018.                                             eligible organizations for market
                                           entity of a payee entity exceeds the AGI                                                                      promotion activities. ATP funding is
                                                                                                   ADDRESSES: We invite you to submit
                                           levels that would allow a producer to                                                                         intended to ameliorate the negative
                                                                                                   comments as required by the PRA for
                                           directly receive an MFP payment, then                                                                         impacts of recent international trade
                                                                                                   the information collection activities. In             actions on U.S. agriculture by
                                           the MFP payment to the actual payee                     your comment, specify RIN 0551–NEW,
                                           will be reduced commensurately with                                                                           developing, maintaining, and expanding
                                                                                                   and include the volume, date, and page                commercial export markets for U.S.
                                           that interest.                                          number of this issue of the Federal
                                              (h) For the purposes of the effect of                                                                      agricultural commodities and products.
                                                                                                   Register. You may submit comments by                  ATP Participants may receive assistance
                                           lien on eligibility for Federal programs                any of the following methods:
                                           (28 U.S.C. 3201(e)), CCC waives the                                                                           for either generic or branded promotion
                                                                                                     • Federal Rulemaking Portal: Go to                  activities as well as assistance to
                                           restriction on receipt of funds under                   http://www.regulations.gov. Follow the
                                           MFP but only as to beneficiaries who, as                                                                      conduct activities to address existing or
                                                                                                   instructions for submitting comments.                 potential non-tariff barriers to trade.
                                           a condition of such waiver, agree to                      • Email: podadmin@fas.usda.gov.
                                           apply the MFP payments to reduce the                                                                             The Foreign Agricultural Service
                                                                                                     • Fax: (202) 720–9361.                              (FAS) will administer the ATP on behalf
                                           amount of the judgment lien.                               • Mail or Courier Service: Director,
                                              (i) The provisions of § 718.304 of this                                                                    of the CCC. Specific program
                                                                                                   Program Operations Division, OTP/FAS,                 requirements and details for applying
                                           title, ‘‘Failure to Fully Comply,’’ do not              U.S. Department of Agriculture, 1400
                                           apply to this part.                                                                                           for assistance under the ATP will be set
                                                                                                   Independence Avenue SW, Room 6512,                    forth in future NOFAs announced
                                           Richard Fordyce,                                        Stop 1020, Washington, DC 20250–                      through the Grants.gov website.
                                           Administrator, Farm Service Agency.                     1020.
                                                                                                   Comments will be available for viewing                Eligible Organizations
                                           Robert Stephenson,
                                           Executive Vice President, Commodity Credit              online at http://www.regulations.gov. In                 The ATP is a cost-share program that
                                           Corporation.                                            addition, comments will be available for              is designed to reimburse nonprofit U.S.
                                           [FR Doc. 2018–18842 Filed 8–28–18; 8:45 am]             public inspection at the above address                agricultural trade organizations,
                                                                                                   during business hours from 8 a.m. to 5                nonprofit state regional trade groups,
                                           BILLING CODE 3410–05–P
                                                                                                   p.m., Monday through Friday, except                   state agencies, U.S. agricultural
                                                                                                   holidays.                                             cooperatives, and other entities that
                                           DEPARTMENT OF AGRICULTURE                                                                                     conduct approved foreign market
                                                                                                   FOR FURTHER INFORMATION CONTACT:        Curt          promotion activities and can
                                                                                                   Alt, Director, Program Operations                     demonstrate damages suffered as a
                                           Commodity Credit Corporation                            Division, by telephone: (202) 720–4327;               result of tariffs imposed on U.S.
                                                                                                   or by fax: (202) 720–9361; or by email:               agricultural products in 2018/2019.
                                           7 CFR Part 1489                                         podadmin@fas.usda.gov.                                When considering eligible nonprofit
                                           RIN 0551–AA92                                             The U.S. Department of Agriculture                  U.S. trade organizations, the CCC gives
                                                                                                   (USDA) prohibits discrimination in its                priority to organizations that have the
                                           Agricultural Trade Promotion Program                    programs on the basis of race, color,                 broadest producer representation and
                                           AGENCY:  Foreign Agricultural Service                   national origin, sex, religion, sexual                affiliated industry participation of the
                                           and Commodity Credit Corporation,                       orientation, age, disability, political               commodity being promoted. Eligible
                                           USDA.                                                   beliefs and marital or familial status.               activities can be generic or branded in
                                                                                                   (Not all prohibited bases apply to all                nature. In order to be eligible for ATP
                                           ACTION: Final rule.
                                                                                                   programs.) Persons with disabilities                  assistance, U.S. for-profit entities shall
                                           SUMMARY:    The Commodity Credit                        who require alternative means for                     be limited to those whose size does not
                                           Corporation (CCC) is issuing a new                      communication of program information                  exceed 300 percent of the small
                                           regulation to implement the                             (braille, large print, audiotape, etc.)               business size standards established for
                                           Agricultural Trade Promotion Program                    should contact the USDA TARGET                        their particular industry and published
                                           (ATP). The ATP provides assistance to                   Center at (202) 720–2600 (Voice and                   at 13 CFR part 121, Small Business Size
amozie on DSK3GDR082PROD with RULES




                                           U.S. agricultural industries to conduct                 TDD).                                                 Regulations. Eligible for-profit entities
                                           activities that promote U.S. agricultural               SUPPLEMENTARY INFORMATION:                            may participate in an ATP Participant’s
                                           commodities in foreign markets for                                                                            brand promotion program. Any ATP
                                           commodities impacted by tariffs,                        Background                                            Participant that operates a brand
                                           including activities that address existing                The nature and severity of financial                promotion program will be required to
                                           or potential non-tariff barriers to trade.              impacts of recent international trade                 establish brand program operational


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                        44179

                                           procedures. An ATP Participant shall                    on achieving results, paragraphs                      significant or economically significant
                                           publicize its ATP program and make                      regarding financial management,                       regulation issued, the new costs must be
                                           participation possible for commercial                   reporting on outcomes that tie                        offset by the elimination of at least two
                                           entities throughout the relevant                        assistance directly to increased trade,               prior regulations. This rule is
                                           commodity sector or, in the case of State               evaluation, compliance review, and                    considered an E.O. 13771 regulatory
                                           Regional Trade Groups (SRTGs),                          ethical conduct are included. Finally, to             action. The $200 million upfront cost,
                                           throughout the corresponding region.                    ensure that funds provided under the                  when annualized over a perpetual time
                                                                                                   ATP are expended in a cost-effective                  horizon and discounted back to its 2016
                                           General Provisions
                                                                                                   manner and protected from fraud,                      equivalent using a 7 percent discount
                                             The Unified Export Strategy (UES)                     provisions regarding contracting and                  rate, is approximately $11 million.
                                           internet-based system will be used to                   anti-fraud requirements are delineated
                                           receive ATP applications and to receive                 in the regulation.                                    Cost Benefit Analysis Summary
                                           reimbursement requests from ATP                                                                                  The ATP is a program to help U.S.
                                           Participants. This is the system that the               Effective Date                                        organizations that promote the export of
                                           CCC uses for applications to and                           The Administrative Procedure Act (5                U.S. agricultural commodities adjust to
                                           reimbursement requests under similar                    U.S.C. 553) provides that notice and                  changes in export markets due to recent
                                           CCC programs, including the Market                      comment and a 30-day delay in the                     trade disruptions by providing funding
                                           Access Program (MAP), the Foreign                       effective date of the rule are not                    to modify promotional efforts in
                                           Market Development Cooperator                           required when the rule involves                       disrupted markets and to increase
                                           Program (FMD), the Emerging Markets                     specified actions, including matters                  promotional efforts in undisrupted
                                           Program (EMP), the Technical                            relating to grants or benefits. This rule             markets. Up to $200 million is available
                                           Assistance for Specialty Crops Program                  establishes procedures and conditions                 for assistance through the ATP.
                                           (TASC), and the Quality Samples                         related to the provision of assistance to
                                           Program (QSP). Any eligible                             entities conducting activities that                   Regulatory Flexibility Act
                                           organization that applied for the 2019                  promote U.S. agricultural commodities                    The Regulatory Flexibility Act (5
                                           MAP and FMD will be able to add                         in foreign markets and thus falls within              U.S.C. 601–612), as amended by the
                                           application information specific to the                 that exemption. Accordingly, this rule is             Small Business Regulatory Enforcement
                                           ATP to its existing 2019 UES                            effective upon publication in the                     Fairness Act of 1996 (SBREFA, Pub. L.
                                           submission. Details about this process                  Federal Register. Further, the                        104–121), generally requires an agency
                                           will be announced in the ATP NOFAs.                     opportunity for notice and comment                    to prepare a regulatory flexibility
                                             Information required in an applicant’s                provided in this document is limited to               analysis of any rule whenever an agency
                                           application are detailed in the                         the PRA requirements for the                          is required by the Administrative
                                           regulation and include, among other                     information collection activities.                    Procedure Act or any other law to
                                           things, a program justification                                                                               publish a proposed rule, unless the
                                           describing the current market situation                 Executive Orders 12866, 13563, 13771
                                                                                                   and 13777                                             agency certifies that the rule will not
                                           and a strategic plan that describes all                                                                       have a significant economic impact on
                                           proposed activities and how they will                     Executive Order 12866, ‘‘Regulatory                 a substantial number of small entities.
                                           help accomplish the applicant’s                         Planning and Review,’’ and Executive                  This rule is not subject to the Regulatory
                                           objective to increase exports and                       Order 13563, ‘‘Improving Regulation                   Flexibility Act because the CCC is not
                                           develop access to new markets. The                      and Regulatory Review,’’ direct agencies              required by the Administrative
                                           CCC will, subject to the availability of                to assess all costs and benefits of                   Procedure Act or any other law to
                                           funds, approve those applications that it               available regulatory alternatives and, if             publish a proposed rule for this
                                           considers to present the best                           regulation is necessary, to select                    rulemaking.
                                           opportunity for developing,                             regulatory approaches that maximize
                                           maintaining, or expanding export                        net benefits (including potential                     Environmental Assessment
                                           markets for U.S. agricultural                           economic, environmental, public health                   The CCC has determined that the ATP
                                           commodities.                                            and safety effects, distributive impacts,             does not constitute a major State or
                                             Participants in the ATP will be                       and equity). Executive Order 13563                    Federal action that would significantly
                                           required to contribute a total amount in                emphasized the importance of                          affect the human or natural
                                           goods, services, and/or cash equal to at                quantifying both costs and benefits, of               environment. Consistent with the
                                           least 10 percent of the value of resources              reducing costs, of harmonizing rules,                 National Environmental Policy Act
                                           to be provided by the CCC for all generic               and of promoting flexibility. Executive               (NEPA) (42 U.S.C. 4321–4347), no
                                           promotion activities proposed to be                     Order 13777, ‘‘Enforcing the Regulatory               environmental assessment or
                                           undertaken by the ATP Participant.                      Reform Agenda,’’ established a federal                environmental impact statement will be
                                           Branded participants will also be                       policy to alleviate unnecessary                       prepared for this regulatory action.
                                           required to contribute in goods,                        regulatory burdens on the American
                                           services, and/or cash equal to at least 50                                                                    Executive Order 12372
                                                                                                   people.
                                           percent of all brand promotion activities                 The Office of Management and Budget                    Executive Order 12372,
                                           they undertake under the ATP.                           (OMB) designated this rule as                         ‘‘Intergovernmental Review of Federal
                                             Lists of expenses eligible and                        economically significant under                        Programs,’’ requires consultation with
                                           ineligible for reimbursement under the                  Executive Order 12866, ‘‘Regulatory                   State and local officials that would be
                                           ATP are also included in the regulation.                Planning and Review,’’ and therefore,                 directly affect by proposed Federal
                                           Procedures for requesting                               OMB has reviewed this rule. The costs                 financial assistance. The objectives of
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                                           reimbursement for eligible                              and benefits of this rule are summarized              the Executive Order are to foster an
                                           expenditures, or, if appropriate, for                   below. The full cost benefit analysis is              intergovernmental partnership and a
                                           advances of program funds, are                          available on regulations.gov.                         strengthened Federalism, by relying on
                                           described in the regulation. Because it is                Executive Order 13771, ‘‘Reducing                   State and local processes for State and
                                           critical that program funds are managed                 Regulation and Controlling Regulatory                 local government coordination and
                                           and accounted for properly, and focused                 Costs,’’ requires that for every new                  review of proposed Federal financial


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                                           44180            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                           assistance and direct Federal                           The Unfunded Mandates Reform Act of                      Type of Request: New Collection.
                                           development. For reasons specified in                   1995                                                     Abstract: This information collection
                                           the final rule related notice to 7 CFR                     Title II of the Unfunded Mandates                  is required to support the regulation in
                                           part 3015, subpart V (48 FR 29115, June                 Reform Act of 1995 (UMRA, Pub. L.                     7 CFR part 1489 for the ATP. The
                                           24, 1983), the programs and activities                  104–4) requires Federal agencies to                   primary objective of the ATP is to
                                           within this rule are excluded from the                  assess the effects of their regulatory                encourage and aid in the creation,
                                           scope of Executive Order 12372.                         actions on State local, and Tribal                    maintenance, and expansion of
                                                                                                   governments or the private sector.                    commercial export markets for U.S.
                                           Executive Order 12988                                                                                         agricultural products through cost-share
                                                                                                   Agencies generally must prepare a
                                              This rule has been reviewed under                                                                          assistance to eligible organizations. The
                                                                                                   written statement, including a cost
                                           Executive Order 12988, ‘‘Civil Justice                                                                        program is a cooperative effort between
                                                                                                   benefit analysis, for proposed and final
                                           Reform.’’ This rule will not preempt                                                                          the CCC and the eligible organizations.
                                                                                                   rules with Federal mandates that may
                                           State or local laws, regulations, or                                                                          Currently, FAS anticipates that about 70
                                                                                                   result in expenditures of $100 million or
                                           policies unless they represent an                                                                             organizations will participate directly in
                                                                                                   more in any 1 year for State, local, or
                                           irreconcilable conflict with this rule.                                                                       the program with activities in more than
                                                                                                   Tribal governments, in the aggregate, or
                                           The rule will not have retroactive effect.                                                                    100 countries.
                                                                                                   to the private sector. UMRA generally
                                           Before any judicial action may be                                                                                Prior to initiating program activities,
                                                                                                   requires agencies to consider
                                           brought regarding the provisions of this                                                                      each ATP Participant must submit a
                                                                                                   alternatives and adopt the more cost
                                           rule, the administrative appeal                                                                               detailed application to FAS which
                                                                                                   effective or least burdensome alternative
                                           provisions of 7 CFR part 11 and this part                                                                     includes an assessment of overseas
                                                                                                   that achieves the objectives of the rule.
                                           must be exhausted.                                      This rule contains no Federal mandates,               market potential; market or country
                                           Executive Order 13132                                   as defined in Title II of UMRA, for State,            strategies, constraints, goals, and
                                                                                                   local, and Tribal governments or the                  benchmarks; proposed market
                                             This rule has been reviewed under                                                                           promotion activities; estimated budgets;
                                           Executive Order 13132, ‘‘Federalism.’’                  private sector. Therefore, this rule is not
                                                                                                   subject to the requirements of sections               and a methodology to track program
                                           The policies contained in this rule do                                                                        results (including performance
                                           not have any substantial direct effect on               202 and 205 of UMRA.
                                                                                                                                                         measurement). Each Participant is also
                                           States, on the relationship between the                 Small Business Regulatory Enforcement                 responsible for submitting: (1)
                                           Federal government and the States, or                   Fairness Act (SBREFA)                                 Reimbursement claims for approved
                                           on the distribution of power and                          This rule is not a major rule under                 costs incurred in carrying out approved
                                           responsibilities among the various                      SBREFA. SBREFA normally requires                      activities, (2) an end-of-year
                                           levels of government, except as required                that an agency delay the effective date               contribution report, (3) travel reports,
                                           by law. Nor does this rule impose                       of a major rule for 60 days from the date             and (4) progress reports/evaluation
                                           substantial direct compliance costs on                  of publication to allow for                           studies. Participants must maintain
                                           State and local governments. Therefore,                 Congressional review.                                 records on all information submitted to
                                           consultation with the States is not                                                                           FAS. The information collected is used
                                           required.                                               Federal Assistance Programs
                                                                                                                                                         by FAS to manage, plan, evaluate, and
                                           Executive Order 13175                                     The title and number of the Federal                 account for Government resources. The
                                                                                                   Domestic Assistance Program found in                  reports and records are required to
                                              This rule has been reviewed for                      the Catalog of Federal Domestic                       ensure the proper and judicious use of
                                           compliance with Executive Order                         Assistance to which this rule applies is              public funds. For the following
                                           13175, ‘‘Consultation and Coordination                  TBD—Agricultural Trade Promotion                      estimated total annual burden on
                                           with Indian Tribal Governments.’’                       Program and number.                                   respondents, the formula used to
                                           Executive Order 13175 requires Federal
                                                                                                   Paperwork Reduction Act                               calculate the total burden hour is the
                                           agencies to consult and coordinate with
                                                                                                                                                         estimated average time per response
                                           tribes on a government-to-government                      In accordance with the Paperwork                    multiplied by the estimated total annual
                                           basis on policies that have tribal                      Reduction Act of 1995 (PRA), the                      responses.
                                           implications, including regulations,                    following new information collection                     Estimate of Burden: Public reporting
                                           legislative comments, proposed                          request that supports ATP was                         burden for this collection of information
                                           legislation, and other policy statements                submitted to OMB for emergency                        is estimated to average 15 hours per
                                           or actions that have substantial direct                 approval. OMB approved the 6-month                    response.
                                           effects on one or more Indian tribes, on                emergency information collection. Since                  Respondents: Nonprofit agricultural
                                           the relationship between the Federal                    the information collection activities will            trade organizations, state regional trade
                                           Government and Indian tribes or on the                  continue for more than the approved 6                 groups, agricultural cooperatives, state
                                           distribution of power and                               months, in addition, through this rule,               agencies, and commercial entities.
                                           responsibilities between the Federal                    the CCC is requesting comments from                      Estimated Number of Respondents:
                                           government and Indian tribes.                           interested individuals and organizations              70.
                                              FAS has assessed the impact of this                  on the information collection activities                 Estimated Number of Responses per
                                           rule on Indian tribes and determined                    related to the ATP as described in this               Respondent: 60.
                                           that this rule does not, to the knowledge               rule. Following the 60-day public                        Estimated Total Annual Burden on
                                           of FAS, have tribal implications that                   comment period for this rule, the                     Respondents: 63,000 hours.
                                           required tribal consultation under                      information collection request will be                   FAS is requesting comments on all
                                           Executive Order 13175. If a tribe                       submitted to OMB for the 3-year                       aspects of this information collection to
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                                           requests consultation, FAS will work                    approval to ensure adequate time for the              help us to:
                                           with USDA Office of Tribal Relations to                 information collection for the duration                  (1) Evaluate whether the collection of
                                           ensure meaningful consultation is                       of the ATP.                                           information is necessary for the proper
                                           provided where changes, additions, and                    Title: Agricultural Trade Promotion                 performance of the functions of the
                                           modifications identified herein are not                 Program.                                              FAS, including whether the information
                                           expressly mandated by Congress.                           OMB Control Number: 0551–New.                       will have practical utility;


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                         44181

                                             (2) Evaluate the accuracy of the FAS’s                conduct market promotion activities,                  Requirements, Cost Principles, and
                                           estimate of burden including the                        including activities to address existing              Audit Requirements for Federal Awards.
                                           validity of the methodology and                         or potential non-tariff barriers to trade,               (vii) 37 CFR part 401.1—Rights to
                                           assumptions used;                                       that promote U.S. agricultural                        Inventions Made by Nonprofit
                                             (3) Enhance the quality, utility and                  commodities in foreign markets.                       Organizations and Small Business Firms
                                           clarity of the information to be                        Specific program requirements will be                 Under Government Grants, Contracts,
                                           collected;                                              set forth in future Notices of Funds                  and Cooperative Agreements.
                                             (4) Minimize the burden of the                        Availability announced through the                       (viii) Executive Order 13224, as
                                           collection of information on those who                  Grants.gov website.                                   amended, Blocking Property and
                                           are to respond, including through the                     (b)(1) In addition to the provisions of             Prohibiting Transactions with Persons
                                           use of appropriate automated,                           this subpart, other regulations of general            Who Commit, Threaten to Commit, or
                                           electronic, mechanical, or other                        application issued by the U. S.                       Support Terrorism.
                                           technological collection techniques or                  Department of Agriculture (USDA),                        (c) Under the ATP, the CCC may
                                           other forms of information technology.                  including the regulations set forth in                provide multi-year grant assistance to
                                             All comments received, including                      Chapter XXX of this title, ‘‘Office of the            eligible U.S. entities to conduct certain
                                           names and addresses when provided,                      Chief Financial Officer, Department of                marketing and promotion activities,
                                           will be a matter of public record.                      Agriculture,’’ may apply to the ATP and               including activities to address existing
                                           Comments will be summarized and                         ATP participants, to the extent that                  or potential non-tariff trade barriers,
                                           included in the submission for Office of                these regulations of general application              aimed at developing, maintaining, or
                                           Management and Budget approval.                         do not directly conflict with the                     expanding commercial export markets
                                                                                                   provisions of this subpart. These                     for U.S. agricultural commodities. ATP
                                           List of Subjects in 7 CFR Part 1489                                                                           Participants may receive assistance for
                                                                                                   include, but are not limited to:
                                             Agricultural commodities, Exports.                      (i) 7 CFR part 1, subpart A—Official                either generic or brand promotion
                                             Accordingly, the CCC amends title 7                   Records.                                              activities. While activities generally take
                                           of the Code of Federal Regulations by                     (ii) 7 CFR part 3—Debt Management.                  place overseas, reimbursable activities
                                           adding part 1489 to read as follows:                      (iii) 7 CFR part 15, subpart A—                     may also take place in the United States.
                                                                                                   Nondiscrimination.                                    The CCC expects all activities that occur
                                           PART 1489—AGRICULTURAL TRADE                              (iv) 2 CFR part 417—Government-                     in the United States for which ATP
                                           PROMOTION PROGRAM                                       wide Debarment and Suspension (Non-                   reimbursement is sought to develop,
                                                                                                   procurement).                                         maintain, or expand the commercial
                                           Sec.
                                                                                                     (v) 2 CFR part 418—New Restrictions                 export market for the relevant U.S.
                                           1489.10 General purpose and scope.
                                           1489.11 Definitions.                                    on Lobbying.                                          agricultural commodity in accordance
                                           1489.12 Participation eligibility.                        (vi) 2 CFR part 421—Requirements for                with the ATP Participant’s approved
                                           1489.13 Application process.                            Drug-Free Workplace (Financial                        ATP program. When considering
                                           1489.14 Application review and formation                Assistance).                                          eligible nonprofit U.S. trade
                                                of agreements.                                       (vii) 48 CFR part 31—Contract Cost                  organizations, the CCC gives priority to
                                           1489.15 Operational procedures for brand                Principles and Procedures of the Federal              organizations that have the broadest
                                                programs.                                          Acquisition Regulations.                              producer representation and affiliated
                                           1489.16 Contribution rules.                               (2) In addition, relevant provisions of             industry participation of the commodity
                                           1489.17 Reimbursement rules.                            the CCC Charter Act (15 U.S.C. 714 et
                                           1489.18 Reimbursement procedures.                                                                             being promoted.
                                                                                                   seq.) and any other statutory provisions                 (d) The ATP generally operates on a
                                           1489.19 Advances.
                                           1489.20 Financial management.
                                                                                                   that are generally applicable to the CCC              reimbursement basis.
                                           1489.21 Reports.                                        are also applicable to the ATP and the                   (e) The CCC’s policy is to ensure that
                                           1489.22 Evaluation.                                     regulations set forth in this part.                   benefits generated by ATP agreements
                                           1489.23 Compliance reviews and notices.                   (3) ATP Participants must also                      are broadly available throughout the
                                           1489.24 Failure to make required                        comply with Title VI of the Civil Rights              relevant agricultural sector and that no
                                                contribution.                                      Act of 1964 and related civil rights                  single entity gains an undue advantage.
                                           1489.25 Submissions.                                    regulations and policies.                             The CCC also endeavors to enter into
                                           1489.26 Disclosure of program information.                (4) Other laws and regulations that                 ATP agreements covering a broad array
                                           1489.27 Ethical conduct.                                apply to the ATP and ATP Participants
                                           1489.28 Contracting procedures.
                                                                                                                                                         of agricultural commodity sectors. The
                                                                                                   include, but are not limited to:                      ATP is administered by personnel of the
                                           1489.29 Property standards.
                                                                                                     (i) 2 CFR part 25—Universal Identifier              Foreign Agricultural Service (FAS)
                                           1489.30 Anti-fraud requirements.
                                           1489.31 Program income.                                 and Central Contractor Registration.                  acting on behalf of the CCC.
                                           1489.32 Amendment.                                        (ii) 2 CFR part 170—Reporting
                                           1489.33 Noncompliance with an agreement.                Subaward and Executive Compensation                   § 1489.11   Definitions.
                                           1489.34 Suspension, termination, and                    Information.                                             For purposes of this subpart the
                                                closeout of agreements.                              (iii) 2 CFR part 175—Award Term for                 following definitions apply:
                                           1489.35 Paperwork reduction requirements.               Trafficking in Persons.                                  Activity means a specific foreign
                                            Authority: Section 5(f) of the CCC Charter               (iv) 2 CFR part 180—OMB Guidelines                  market development effort undertaken
                                           Act, 15 U.S.C. 714c(f).                                 to Agencies on Governmentwide                         by an ATP Participant.
                                                                                                   Debarment and Suspension                                 Administrative expenses or costs
                                           § 1489.10   General purpose and scope.                  (Nonprocurement).                                     means expenses or costs of
                                             (a) This part sets forth the general                    (v) 2 CFR part 200—Office of                        administering, directing, and controlling
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                                           terms, conditions, and policies                         Management and Budget Guidance,                       an organization that is an ATP
                                           governing the Commodity Credit                          Uniform Administrative Requirements,                  Participant. Generally, this would
                                           Corporation’s (CCC) operation of the                    Cost Principles, and Audit                            include expenses or costs such as those
                                           Agricultural Trade Promotion Program                    Requirements for Federal Awards.                      related to:
                                           (ATP). This program will provide                          (vi) 2 CFR part 400—Department of                      (1) Maintaining a physical office
                                           assistance to eligible organizations to                 Agriculture, Uniform Administrative                   (including, but not limited to, rent,


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                                           44182            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                           office equipment, office supplies, office               promotion program of an ATP                           brand owned primarily by foreign
                                           décor, office furniture, computer                      Participant. This definition does not                 interests and being used to market a
                                           hardware and software, maintenance,                     include any U.S. agricultural                         commodity or product in a foreign
                                           extermination, parking, business cards);                cooperatives that are ATP Participants                market), if the foreign brand uses the
                                              (2) Personnel (including, but not                    that apply for ATP funds to implement                 promoted U.S. agricultural commodity
                                           limited to, salaries, benefits, payroll                 their own brand programs.                             from multiple U.S. suppliers. A generic
                                           taxes, individual insurance, training);                    Brand promotion means an activity                  promotion activity may also involve the
                                              (3) Communications (including, but                   that involves the exclusive or                        use of specific U.S. company names,
                                           not limited to, phone expenses, internet,               predominant use of a single U.S.                      logos or brand names. However, in that
                                           mobile phones, personal digital                         company name, or the logo or brand                    case, the ATP Participant must ensure
                                           assistants, email, mobile email devices,                name of a single U.S. company, or the                 that all U.S. companies seeking to
                                           postage, courier services, television,                  brand of a U.S. agricultural cooperative,             promote such U.S. agricultural
                                           radio, walkie talkies);                                 or any activity undertaken by a brand                 commodity in the market have an equal
                                              (4) Management of an organization or                 participant in the brand program.                     opportunity to participate in the activity
                                           unit of an organization (including, but                    CCC means the Commodity Credit                     and that at least two U.S. companies
                                           not limited to, planning, supervision,                  Corporation, including any agency or                  participate. In addition, an activity that
                                           supervisory travel, teambuilding,                       official of the United States delegated               promotes separate items from multiple
                                           recruiting, hiring);                                    the responsibility to act on behalf of the            U.S. companies will be considered a
                                              (5) Utilities (including, but not                    CCC.                                                  generic promotion only if the promotion
                                           limited to, sewer, water, energy);                         Contribution means an expenditure                  of the separate items maintains a unified
                                              (6) Professional services (including,                made by an ATP Participant, the U.S.                  theme (i.e., a dominant idea or motif)
                                           but not limited to, accounting expenses,                industry, or State agency in support of               and style and is subordinate to the
                                           financial services, investigatory                       an approved activity. This includes                   promotion of the generic theme.
                                           services).                                              expenditures to be made by entities in                   Market means the country or
                                              Approval letter means a document by                  the ATP Participant’s industry in                     countries targeted by an activity.
                                           which the CCC informs an applicant                      support of the entities’ related                         Notification means a document from
                                           that its ATP application has been                       promotion activities in the markets                   the ATP Participant by which the ATP
                                           approved for funding. This letter may                   covered by the ATP Participant’s                      Participant proposes to CCC changes to
                                           also approve specific activities and                    agreement.                                            the activities and/or funding levels in an
                                           contain terms and conditions in                            Credit memo means a commercial                     approved ATP program agreement and/
                                           addition to the program agreement. This                 document, also known as a credit                      or approval letter.
                                           letter requires a countersignature by the               memorandum, issued by the ATP                            Product samples means a
                                           ATP Participant before it becomes                       Participant to a commercial entity that               representative part of a larger whole
                                           effective.                                              owes the ATP Participant a certain sum.               promoted commodity or group of
                                              ATP means the Agricultural Trade                     A credit memo is used when the ATP                    promoted commodities. Product
                                           Promotion Program.                                      Participant owes the commercial entity                samples include all forms of a promoted
                                              ATP Notice means Agricultural Trade                  a sum less than the amount the entity                 commodity (e.g., fresh or processed),
                                           Promotion Program notices are                           owes the Participant. The credit memo                 independent of the ultimate utilization
                                           documents that CCC issues for                           reflects an offset of the amount the ATP              of the sample. Product samples must be
                                           informational purposes. These ATP                       Participant owes the entity against the               used in support of international
                                           notices are made available electronically               amount the entity owes to the ATP                     marketing activities including, but not
                                           at www.fas.usda.gov/programs/                           Participant.                                          limited to, displays, food process
                                           agricultural-trade-promotion-program-                      Demonstration projects means                       testing, cooking demonstrations, or
                                           atp. These notices have no legal effect.                activities involving the erection or                  trade and consumer tastings.
                                           They are intended to alert ATP                          construction of a structure or facility or               Program agreement means a
                                           Participants of various aspects of CCC’s                the installation of equipment.                        document entered into between CCC
                                           current administration of the ATP                          Expenditure means either payment                   and an ATP Participant setting forth the
                                           program. For example, CCC issues ATP                    via the transfer of funds or offset                   terms and conditions of approved
                                           notices to alert ATP Participants of                    reflected in a credit memo in lieu of a               activities under ATP, including any
                                           procedures for requesting advances,                     transfer of funds.                                    subsequent amendments to such
                                           applicable Federal pay scale rates, lists                  FAS means Foreign Agricultural                     agreement.
                                           of economic and trade sanctions against                 Service, USDA.                                           Program period means a 12-month
                                           certain foreign countries, reporting                       FAS website means a website                        period during which an ATP Participant
                                           formats and computer codes to use with                  maintained by FAS providing                           can undertake activities consistent with
                                           the UES.                                                information on ATP. It is currently                   this subpart and its program agreement
                                              ATP Participant or Participant means                 accessible at www.fas.usda.gov/                       and approval letter with CCC. Program
                                           an entity that has entered into an ATP                  programs/agricultural-trade-promotion-                periods will begin on January 1 and end
                                           program agreement with the CCC.                         program-atp.                                          on December 31 of the same year, or
                                              Attaché/Counselor means the FAS                        Foreign third party means a foreign                begin on July 1 and end on June 30 of
                                           employee representing USDA interests                    entity that an ATP Participant works                  the subsequent year.
                                           in the foreign country in which                         with to promote the export of a U.S.                     Promoted commodity means a U.S.
                                           promotional activities are conducted.                   agricultural commodity under the ATP                  agricultural commodity the sale of
                                              Brand participant means a U.S. for-                  program.                                              which is the intended result of a
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                                           profit entity or a U.S. agricultural                       Generic promotion means an activity                promotional activity.
                                           cooperative that owns the brand(s) of                   that is not a brand promotion but,                       Sales and trade relations
                                           the U.S. agricultural commodity to be                   rather, promotes a U.S. agricultural                  expenditures (STRE) means
                                           promoted or has the exclusive rights to                 commodity generally. A generic                        expenditures made on breakfast, lunch,
                                           use such brand(s) and that is                           promotion activity may include the                    dinner, receptions, and refreshments at
                                           participating in the ATP brand                          promotion of a foreign brand (i.e., a                 approved activities; miscellaneous


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                         44183

                                           courtesies such as checkroom fees, taxi                 § 1489.12    Participation eligibility.                  (xii) Percentage of CCC resources
                                           fares and tips for approved activities;                   To participate in the ATP as an ATP                 requested for general administrative
                                           and decorations for a special                           Participant, an entity shall be:                      expenses;
                                           promotional occasion that is part of an                   (a) A nonprofit U.S agricultural trade                 (xiii) A Dun and Bradstreet DUNS
                                           approved activity.                                      organization;                                         number for the applicant;
                                              Sales team means a group of                            (b) A nonprofit SRTG;                                  (xiv) A description of the applicant
                                           individuals engaged in an approved                        (c) A U.S. agricultural cooperative; or             organization’s membership and
                                           activity intended to result in specific                   (d) A State agency.                                 membership criteria;
                                           sales.                                                  § 1489.13    Application process.                        (xv) A list of organizations affiliated
                                              Small-sized entity means a U.S. for-                    (a) General application requirements.              with the applicant, including parent
                                           profit entity that meets the small                      CCC will periodically issue a Notice of               organizations, subsidiaries, and
                                           business size standards published at 13                 Funds Availability through the                        partnerships;
                                           CFR part 121, Small Business Size                       Grants.gov website that it is accepting                  (xvi) A description of the applicant’s
                                           Regulations.                                            applications for participation in the                 management and administrative
                                              SRTG means State Regional Trade                      ATP. Applications shall be submitted in               capability;
                                           Group. An SRTG is a nonprofit                           accordance with the terms and                            (xvii) A description of the applicant’s
                                           association of state-funded agricultural                requirements specified in the Notice                  prior export promotion experience;
                                           promotion agencies.                                     and in these regulations. Applicants are                 (xviii) Value, in U.S. dollars, of
                                              Temporary contractor means a                         encouraged to submit a UES through the                proposed contributions from the
                                           contractor, typically a consultant or                   UES internet website, but are not                     applicant or the applicant’s proposed
                                           other highly paid professional that is                  required to do so. Applicants may apply               contribution stated as a percentage of
                                           hired on a short term basis to assist in                to conduct a generic promotion program                the total dollar amount of CCC resources
                                           the performance of an activity.                         and/or a brand promotion program that                 requested; and
                                                                                                   provides ATP funds to brand                              (xix) Value, in U.S. dollars, of
                                              Trade team means a group of
                                                                                                   participants for branded promotion, as                proposed contributions from other
                                           individuals engaged in an approved
                                                                                                   well as to conduct other market                       sources.
                                           activity intended to promote the
                                                                                                   promotion activities including activities                (2) Program justification. All
                                           interests of an entire agricultural sector
                                                                                                   to address existing or potential non-                 applications shall contain:
                                           rather than to result in specific sales by
                                           any of its members.                                     tariff trade barriers. An applicant that is              (i) A description of the promoted U.S.
                                                                                                   a U.S. agricultural cooperative may also              agricultural commodity(s), its
                                              UES website means a website                                                                                harmonized tariff classification, the
                                                                                                   apply for funds to conduct its own
                                           maintained by FAS through which                         brand promotion program.                              applicable commodity aggregate code
                                           applicants may apply online to ATP and                     (1) Applicant and program                          (available from the UES website) and
                                           any other USDA market development                       information. All applications shall                   the percentage of U.S. origin content by
                                           program. The website is currently                       contain:                                              weight, exclusive of added water;
                                           accessible to persons with e-                              (i) The name, address, and internet                   (ii) A description of the anticipated
                                           authentication certification at https://                location of the home page of the                      supply and demand situation for the
                                           apps.fas.usda.gov/ues/webapp/.                          applicant organization;                               promoted U.S. agricultural
                                              Unified Export Strategy (UES) means                     (ii) The name of the applicant’s Chief             commodity(s) as well as a
                                           a standardized online internet                          Executive Officer;                                    demonstration of loss suffered as a
                                           application developed by USDA and                          (iii) The name, telephone number, fax              result of imposed tariffs (reduced sales,
                                           available for use by entities to apply to               number, and email address of the                      lost revenue, and decreased market
                                           any USDA market development                             applicant’s primary contact person;                   share, etc.);
                                           program, including the ATP.                                (iv) The name(s) of the person(s)                     (iii) The volume and value of exports
                                              U.S. agricultural commodity means                    responsible for managing the proposed                 of the promoted U.S. agricultural
                                           any agricultural commodity, including                   program;                                              commodity(s) to the targeted markets for
                                           any food, feed, fiber, forestry product,                   (v) A description of the applicant
                                                                                                                                                         the most recent 3-year period;
                                           livestock, or insect of U.S. origin or fish             organization, including the type of
                                                                                                                                                            (iv) If the proposal is for 2 or more
                                           harvested from a U.S. aquaculture farm                  organization of the applicant (e.g.,
                                                                                                                                                         years, an explanation why the proposal
                                           or harvested by a vessel as defined in                  nonprofit SRTG), its mission, and the
                                                                                                                                                         should be funded on a multi-year basis;
                                           Title 46 of the United States Code, in                  statutory authorities by which it is
                                                                                                                                                         and
                                           waters that are not waters (including the               constituted and under which it operates,
                                                                                                                                                            (v) A certification and, if requested by
                                           territorial sea) of a foreign country, and              if applicable;
                                                                                                      (vi) Tax exempt identification number              CCC, a written explanation supporting
                                           any product thereof, excluding tobacco.                                                                       the certification that any funds received
                                           An agricultural commodity shall be                      of the applicant, if applicable;
                                                                                                      (vii) Beginning and ending dates for               will supplement, but not supplant, any
                                           considered to be U.S. origin if it is                                                                         private or third-party funds or other
                                           comprised of at least 50 percent by                     proposed program period (mm/dd/yy–
                                                                                                   mm/dd/yy);                                            contributions to program activities. An
                                           weight, exclusive of added water, of                                                                          explanation, if one is requested, shall
                                                                                                      (viii) Dollar amount of CCC resources
                                           agricultural commodities grown or                                                                             indicate why the applicant is unlikely to
                                                                                                   requested for generic activities;
                                           raised in the United States.                               (ix) Dollar amount of CCC resources                carry out the activities without Federal
                                              USDA means the United States                         requested for brand activities;                       financial assistance. In determining
                                           Department of Agriculture.                                 (x) Dollar amount of CCC resources                 whether Federal funds would
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                                              U.S. for-profit entity means a firm,                 requested for other market promotion                  supplement or supplant private or third-
                                           association, or other entity organized or               activities, including activities to address           party funds or contributions, CCC will
                                           incorporated, located and doing                         existing or potential non-tariff trade                consider the applicant’s prior overall
                                           business for profit in the United States,               barriers;                                             marketing budget in CCC market
                                           and engaged in the export or sale of a                     (xi) Total dollar amount of CCC                    development programs from year-to-
                                           U.S. agricultural commodity.                            resources requested;                                  year, variations in promotional


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                                           44184            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                           strategies within a country, and new                       (K) A written presentation of all                  the best opportunity for developing,
                                           markets.                                                proposed activities including:                        maintaining, or expanding export
                                              (3) Proposed program’s strategic plan.                  (1) A short description of the relevant            markets for U.S. agricultural
                                           (i) All applications shall include a                    market constraint or opportunity;                     commodities. The selection process, by
                                           strategic plan that contains:                              (2) A budget for each proposed                     its nature, involves the exercise of
                                              (A) A description of overall long term               activity, identifying the source of funds.            judgment. CCC’s choice of Participants
                                           strategic goals to be advanced by the                      (ii) Applications for brand promotion              and proposed promotion projects
                                           proposed activities for the ensuing 3–5                 assistance shall also include in their                requires that it consider and weigh a
                                           years;                                                  strategic plans:                                      number of factors, some of which
                                              (B) An explanation of the                               (A) A description of how the brand                 cannot be mathematically measured—
                                           organization’s strategic planning process               promotion program will be publicized                  e.g., market opportunity, market
                                           and identification of priority target                   to U.S. industry; and                                 strategy, and management capability.
                                           markets, including a summary of                            (B) The criteria that will be used to              CCC may require that an applicant
                                           proposed budgets by country and                         allocate funds to U.S. for-profit entities            participate in the ATP through another
                                           commodity aggregate code;                               and U.S. agricultural cooperatives.                   ATP Participant.
                                              (C) A description of the world market                   (b) Requests for addition evaluation                  (b) Application review criteria. In
                                           situation for the exported U.S.                         information. CCC may request any                      assessing the likelihood of success of
                                           agricultural commodity(s);                              additional information that it deems                  the applications it receives and deciding
                                              (D) A description of competition from                necessary to evaluate an application,                 which it will approve, CCC will follow
                                           other exporters;                                        including, but not limited to,                        results-oriented management principles
                                              (E) An evaluation plan describing the                performance measurement information.                  and consider the following criteria:
                                                                                                      (c) Special rules governing                           (1) The effectiveness of program
                                           applicant’s goals and the applicant’s
                                                                                                   demonstration projects funded with                    management;
                                           plans for monitoring and evaluating                                                                              (2) Soundness of accounting
                                           performance towards achieving these                     CCC resources. CCC will consider
                                                                                                   proposals for demonstration projects,                 procedures;
                                           goals. This evaluation plan should set                                                                           (3) The nature of the applicant
                                           forth specific goals and benchmarks set                 provided:
                                                                                                      (1) No more than one such                          organization. With respect to nonprofit
                                           at regular intervals to be used to identify                                                                   U.S. trade organizations, preference will
                                           results against identified constraints and              demonstration project per constraint is
                                                                                                   undertaken within a market;                           be given to those organizations with the
                                           opportunities and to measure progress                                                                         broadest base of producer representation
                                           made in the target market. Evaluation of                   (2) The constraint to be addressed in
                                                                                                   the target market is a lack of technical              of and affiliated industry participation
                                           a proposed ATP program’s effectiveness                                                                        for the commodity being promoted;
                                           will depend on a clear statement by the                 knowledge or expertise;
                                                                                                      (3) The demonstration project is a                    (4) Prior export promotion experience;
                                           applicant of goals, method of                                                                                    (5) Appropriateness of staffing;
                                           achievement, and expected results of                    practical and cost effective method of
                                                                                                                                                            (6) Adequacy of the applicant’s
                                           programming at regular intervals. The                   overcoming the constraint; and
                                                                                                                                                         strategic plan in the following
                                                                                                      (4) A third-party must participate in
                                           overall goal of the ATP and of                                                                                categories:
                                                                                                   such project through a written                           (i) Description of target market
                                           individual Participants’ programming is
                                                                                                   agreement with the ATP Participant.                   conditions;
                                           to restore or increase sales that would
                                                                                                      (d) Universal Identifier and Central                  (ii) Description of and plan for
                                           not have occurred in the absence of ATP
                                                                                                   Contractor Registration (CCR). In                     addressing market constraints and
                                           funding. An ATP Participant may
                                                                                                   accordance with 2 CFR part 25, each                   opportunities;
                                           modify and resubmit this plan for re-
                                                                                                   entity that applies to the ATP program                   (iii) Breadth of industry participation
                                           approval at any time during the program
                                                                                                   and does not qualify for an exemption                 in strategic planning process;
                                           period.
                                                                                                   under 2 CFR 25.110 must:                                 (iv) Strategic prioritization identified
                                              (F) For each target country, five years
                                                                                                      (1) Be registered in the CCR prior to              in proposed plan;
                                           or as many years as are available of:
                                                                                                   submitting an application or plan;                       (v) Export volume and value and
                                              (1) Historical U.S. export data;                        (2) Maintain an active CCR                         market share goals in each target
                                              (2) U.S. market share; and                           registration with current information at              country;
                                              (3) CCC market development program                   all times during which it has an active                  (vi) Description of evaluation plan
                                           funds received by the applicant;                        Federal award or an application or plan               and suitability of the plan for
                                              (G) For each target country, three                   under consideration by CCC; and                       performance measurement; and
                                           years of projected U.S. export data and                    (3) Provide its DUNS number in each                   (vii) Past CCC market development
                                           U.S. market share;                                      application or plan it submits to CCC.                program results and/or evaluations,
                                              (H) Country strategy, including                         (e) Reporting Subaward and Executive               including program success stories.
                                           market constraint(s) impeding U.S.                      Compensation Information. In                             (c) Allocation factors. CCC determines
                                           exports (e.g., trade barriers) or                       accordance with 2 CFR part 170, each                  which applications to approve and
                                           opportunities present and the strategy                  entity that applies to the ATP program                develops preliminary recommended
                                           proposed to overcome constraints or                     and does not qualify for an exception                 funding levels for each approved
                                           take advantage of the opportunities,                    under 2 CFR 170.110(b) must ensure it                 application based on the following
                                           previous activities in the country, and                 has the necessary processes and systems               factors, in addition to those in
                                           the projected impact of the proposed                    in place to comply with the applicable                paragraph (b) of this section. CCC
                                           program on U.S. exports;                                reporting requirements of 2 CFR part                  determines final funding levels after
                                              (I) A description of any demonstration                                                                     allocating available funds to approved
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                                                                                                   170 should it receive ATP funding.
                                           projects, if applicable;                                                                                      applications on the basis of criteria that
                                              (J) Data summarizing the applicant’s                 § 1489.14 Application review and                      will be fully described in each program
                                           historical and projected exports, market                formation of agreements.                              period’s ATP Notice of Funds
                                           share, and CCC market development                         (a) General. CCC will, subject to the               Availability announcement:
                                           program budgets of the promoted U.S.                    availability of funds, approve those                     (1) Size of the budget request in
                                           agricultural commodity(s);                              applications that it considers to present             relation to projected value of exports;


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                          44185

                                              (2) Where applicable, size of the                      (g) UES ID and passwords. CCC will                     (iii) Notifications shall describe the
                                           budget request in relation to actual                    provide each ATP Participant with IDs                 activity, changes to the activity, the
                                           value of exports in prior years;                        and passwords for the UES website, as                 existing funding level, the proposed
                                              (3) Where applicable, Participant’s                  necessary. ATP Participants shall                     funding level, and a justification for
                                           past projections of exports compared                    protect these IDs and passwords in                    transfer of funds, if applicable.
                                           with actual exports;                                    accordance with USDA’s information
                                              (4) Level of contributions by the                    technology policies that CCC will                     § 1489.15 Operational procedures for
                                           applicant and by all other sources to                                                                         brand programs.
                                                                                                   provide to ATP Participants. ATP
                                           meet minimum cost share requirements;                   Participants shall immediately notify                    (a) Where CCC approves an
                                              (5) Market share goals in target                     CCC whenever a person who possesses                   application by an ATP Participant to
                                           country(ies);                                           the ID and password information no                    run a brand promotion program that
                                              (6) The percentage by weight,                        longer needs such information or a                    will include brand participants, the ATP
                                           exclusive of added water, of U.S.                       person who is not authorized gains such               Participant shall establish brand
                                           agricultural commodities contained in                   information.                                          program operational procedures. The
                                           the promoted products;                                    (h) Annual certifications. An ATP                   ATP Participant shall submit to CCC for
                                              (7) The degree of value-added                        Participant through which U.S. for-                   approval its proposed brand program
                                           processing in the United States;                        profit entities are participating in the              operational procedures. CCC will notify
                                              (8) Proposed ATP-funded general                      ATP program shall obtain annual                       all ATP Participants in writing in each
                                           administrative and overhead costs                       certifications from all such entities that            Participant’s approval letter and through
                                           compared to proposed ATP-funded                         certify their size or their status as U.S.            the FAS website as to applicable
                                           direct promotional costs; and                           agricultural cooperatives, as defined in              submission dates for and dates for
                                              (d) Approval decision—(1) Approval                   these regulations. The Participant shall              approvals of brand program operation
                                           criteria and factors. CCC will approve                  retain these certifications in accordance             procedures. Such procedures shall
                                           those applications that it determines                   with the recordkeeping requirements of                include, at a minimum, a brand program
                                           best satisfy the criteria and factors                   this part.                                            application, application procedures,
                                           specified in paragraphs (b) and (c) of                    (i) Changes to activities and funding—              application review criteria, brand
                                           this section.                                           (1) Adding a new activity. (i) An ATP                 participant eligibility requirements, a
                                              (2) Notification of decision. CCC will               Participant may not conduct a new                     participation agreement, reimbursement
                                           notify each applicant in writing of the                 activity without first obtaining an                   requirements, compliance requirements,
                                           final disposition of its application.                   approved activity budget for such                     reporting and recordkeeping
                                              (e) Formation of agreements. CCC will                change. To request approval of such                   requirements, employment practices,
                                           send a program agreement (or                            activity budget, the ATP Participant                  financial management requirements,
                                           amendment to an existing program                        shall submit a notification to CCC.                   contracting procedures, and evaluation
                                           agreement), an approval letter, and a                     (ii) A notification for a new activity              requirements. The ATP Participant must
                                           signature card to each approved                         shall provide an activity justification               submit to CCC for approval any
                                           applicant. The program agreement or                     and identify any related adjustments to               proposed changes to already approved
                                           amendment and the approval letter will                  the approved strategic plan, including                brand program operational procedures
                                           outline which activities and budgets are                changes in market, constraint, or                     before implementing such proposed
                                           approved and will specify any special                   opportunity that the activity proposes to             changes.
                                           terms and conditions applicable to an                   address. The notification shall contain
                                           ATP Participant’s program, including                                                                             (b) The ATP Participant shall not
                                                                                                   the activity description, the proposed                enter into any participation agreements
                                           any requirements with respect to                        budget, and a justification of transfer of
                                           contributions and program evaluations.                                                                        with brand participants nor shall it
                                                                                                   funds.                                                implement any ATP brand activities
                                           An applicant that decides to accept the                   (iii) After receipt of the notification,
                                           terms and conditions contained in the                                                                         unless and until CCC has communicated
                                                                                                   CCC will inform the ATP Participant via
                                           program agreement or amendment and                                                                            in writing its approval of the proposed
                                                                                                   the UES website whether the requested
                                           the approval letter must so indicate by                                                                       operational procedures to the ATP
                                                                                                   budget is approved.
                                           having its Chief Executive Officer (CEO)                  (2) Modifying existing activities and               Participant.
                                           or designee sign the program agreement                  their funding levels. (i) An ATP                         (c) Participation agreements between
                                           or amendment and the approval letter                    Participant desiring to increase the                  ATP Participants and brand
                                           and submit these to CCC. Final                          funding level for existing, approved                  participants: Where CCC approves an
                                           agreement shall occur when the                          activities addressing a single constraint             ATP Participant’s application to run a
                                           program agreement or amendment and                      or opportunity by more than $25,000 or                brand promotion program that will
                                           the approval letter are signed by both                  25 percent of the approved funding                    include brand participants, the ATP
                                           parties.                                                level, whichever is greater, must first               Participant shall enter into participation
                                              (f) Signature cards. The ATP                         submit a notification explaining the                  agreements with brand participants.
                                           Participant shall designate at least two                adjustment to CCC before making such                  Brand participants’ size may not exceed
                                           individuals in its organization to sign                 change.                                               300 percent of the applicable small
                                           program agreements and amendments,                        (ii) An ATP Participant may make                    business size standard. These
                                           approval letters, reimbursement claims,                 significant adjustments below that                    agreements must:
                                           and advance requests. The ATP                           threshold to the funding levels for                      (1) Specify a time period for such
                                           Participant shall submit the signature                  existing, approved activities without                 brand promotion and require that all
                                           card signed by those designated                         prior notification to CCC, only if it                 brand promotion expenditures be made
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                                           individuals and by the ATP                              submits a notification explaining the                 within the ATP Participant’s approved
                                           Participant’s CEO to CCC. The                           adjustments to CCC no later than 30                   program period;
                                           Participant shall immediately notify                    days after the change. Minor                             (2) Make no allowance for extension
                                           CCC of any changes in signatories and                   adjustments to existing, approved                     or renewal;
                                           shall submit a revised signature card                   activities and/or funding levels do not                  (3) Limit reimbursable expenditures
                                           accordingly.                                            require notification.                                 to those made in countries and for


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                                           44186            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                           activities approved in the brand                          (8) Require that the brand participant              made available for such program can be
                                           participant’s activity plan;                            submit to the ATP Participant a                       applied to matching or cost sharing
                                              (4) Specify the percentage of                        statement certifying that any Federal                 requirements of other Federal programs.
                                           promotion expenditures that will be                     funds received will supplement, but not                  (2) Subject to paragraph (d)(1) of this
                                           reimbursed, reimbursement procedures,                   supplant, any private or third party                  section, as well as applicable cost
                                           and documentation requirements;                         funds or other contributions to program               principles (e.g., 2 CFR part 200) to the
                                              (5) Include a written certification by               activities; and                                       extent these principles do not directly
                                           the brand participant that it either owns                 (9) Require the brand participant to                conflict with the provisions of this
                                           the brand of the product it will promote                maintain all original records and                     subpart, eligible contributions are:
                                           or has exclusive rights to promote the                  documents relating to program activities                 (i) Cash;
                                           brand in each of the countries in which                 for three calendar years following the                   (ii) Compensation paid to personnel;
                                                                                                   end of the applicable program period                     (iii) The cost of acquiring materials,
                                           promotion activities will occur;
                                                                                                   and make such records and documents                   supplies or services;
                                              (6) Require that all product labels,                                                                          (iv) The cost of office space;
                                           promotional material, and advertising                   available upon request to authorized
                                                                                                                                                            (v) A reasonable and justifiable
                                           will identify the origin of the U.S.                    officials of the U.S. Government.
                                                                                                                                                         proportion of general administrative
                                           agricultural commodity as ‘‘American’’,                 § 1489.16    Contribution rules.                      costs and overhead;
                                           ‘‘Product of the United States of                                                                                (vi) Payments for indemnity and
                                                                                                      (a) In ATP generic promotion
                                           America’’, ‘‘Product of the U.S.’’,                                                                           fidelity bond expenses;
                                                                                                   programs, an ATP Participant shall
                                           ‘‘Product of the U.S.A.’’, ‘‘Product of                                                                          (vii) The cost of business cards that
                                                                                                   contribute a total amount in goods,
                                           America’’, ‘‘Grown in the United States                                                                       target a foreign audience;
                                                                                                   services, and/or cash equal to at least 10
                                           of America’’, ‘‘Grown in the U.S.’’,                                                                             (viii) The cost of subscriptions that
                                                                                                   percent of the value of resources to be
                                           ‘‘Grown in the U.S.A.’’, ‘‘Grown in                                                                           are of a technical, economic, or
                                                                                                   provided by the CCC for all generic
                                           America’’, ‘‘Made in the United States of                                                                     marketing nature and that are relevant
                                                                                                   promotion activities proposed to be
                                           America,’’ ‘‘Made in the U.S.’’, ‘‘Made                                                                       to the approved activities of the ATP
                                                                                                   undertaken by the ATP Participant.
                                           in the U.S.A.’’, ‘‘Made in America’’, or                   (b) In ATP brand promotion programs,               Participant;
                                           product of, grown in or made in any                     an ATP Participant conducting its own                    (ix) The cost of activities conducted
                                           state or territory of the United States of              brand promotion that is a U.S.                        overseas;
                                           America spelled out in its entirety, or                                                                          (x) Credit card fees;
                                                                                                   agricultural cooperative or a small-sized                (xi) The cost of any independent
                                           other U.S. regional designation if                      brand participant shall contribute at
                                           approved in advance by the CCC; that                                                                          evaluation or audit that is not required
                                                                                                   least 50 percent of the total eligible                by the CCC to ensure compliance with
                                           such origin identification will be                      expenditures made on each approved
                                           conspicuously displayed in a manner                                                                           program agreement or regulatory
                                                                                                   brand promotion.                                      requirements;
                                           easily observed as identifying the origin                  (c) An ATP Participant must use its
                                           of the product; and that such origin                                                                             (xii) The cost of giveaways, awards,
                                                                                                   own funds and may not use ATP                         prizes and gifts;
                                           identification will conform, to the                     program funds to pay any
                                           extent possible, to the U.S. standard of                                                                         (xiii) The cost of product samples;
                                           1⁄6 inch (.42 centimeters) in height based
                                                                                                   administrative costs of the ATP                          (xiv) Fees for participating in U.S.
                                                                                                   Participant’s U.S. office(s), including               government sponsored or endorsed
                                           on the lower case letter ‘‘o’’. The use of              legal fees, except as set forth in this
                                           the above terms as a descriptor or in the                                                                     export promotion activities;
                                                                                                   subpart. Where the ATP Participant uses                  (xv) The cost of air and local travel in
                                           name of the product (e.g., Cincinnati                   its own funds to pay for administrative               the United States;
                                           style chili, Gina’s American Pizza) does                costs, such costs may be counted in                      (xvi) STRE and the cost associated
                                           not satisfy the product origin                          calculating the amount of contributions               with trade shows, seminars, and
                                           requirement. Phrases ‘‘product of’’,                    the ATP Participant contributes to ATP                entertainment conducted in the United
                                           ‘‘grown in’’ or ‘‘made in’’ are                         generic or brand promotion programs.                  States where the STRE and costs
                                           encouraged, but not required. An ATP                       (d) Eligible contributions:                        associated with trade shows, seminars,
                                           Participant may request an exemption                       (1) In calculating the amount of                   and entertainment have a programmatic
                                           from this requirement on a case-by-case                 contributions that it will make, and the              purpose and are authorized in the
                                           basis. All such requests shall be in                    contributions that the U.S. industry                  program agreement and/or the approval
                                           writing and include justification                       (including expenditures to be made by                 letter or authorized by prior written
                                           satisfactory to the CCC that this labeling              entities in the applicant’s industry or               approval of the CCC;
                                           requirement would hinder an ATP                         agricultural sector in support of the                    (xvii) Other administrative expenses
                                           Participant’s promotional efforts. CCC                  entities’ related promotion activities in             (e.g., supervisory travel from the U.S. to
                                           will determine, on a case by case basis,                the markets covered by the applicant’s                an overseas office); and
                                           whether sufficient justification exists to              application) or State agency will make,                  (xviii) The cost of any activity
                                           grant an exemption from the labeling                    the ATP applicant may include the costs               expressly listed as reimbursable in this
                                           requirement. In addition, the CCC may                   listed under paragraph (d)(2) of this                 subpart.
                                           temporarily waive this requirement                      section if:                                              (3) The following are not eligible
                                           where the CCC has determined that                          (i) Expenditures are necessary and                 contributions:
                                           such labeling will likely harm sales                    reasonable for accomplishment of an                      (i) Any portion of salary or
                                           rather than help them. Such                             approved activity,                                    compensation of an individual who is
                                           determinations will be announced to                        (ii) Expenditures are not included as              the target of an approved promotional
                                           ATP Participants via an ATP notice                      contributions for any other Federal                   activity;
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                                           issued on the FAS website;                              award;                                                   (ii) Any expenditure, including that
                                              (7) Include a written certification by                  (iii) Expenditures are not paid by the             portion of salary and time spent, related
                                           the brand participant that identifies its               Federal Government under another                      to promoting membership in the
                                           size on the date of its application for                 Federal award, except where the Federal               Participant organization (sometimes
                                           branded program funding or that it is a                 statute authorizing a program                         referred to in the industry as
                                           U.S. agricultural cooperative;                          specifically provides that Federal funds              ‘‘backsell’’);


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                        44187

                                              (iii) Any land costs other than                         (3) Direct mail advertising;                       sales transactions. All travel should
                                           allowable costs for office space;                          (4) In-store and food service                      follow a direct or usually traveled route;
                                              (iv) The cost of refreshments and                    promotions, product demonstrations to                    (9) Subscriptions that are of a
                                           related equipment provided to office                    the trade and to consumers, and                       technical, economic, or marketing
                                           staff;                                                  distribution of product samples (but not              nature and that are relevant to the
                                              (v) The cost of insuring articles owned              the purchase of the product samples,                  approved activities of the ATP
                                           by private individuals;                                 except as authorized in paragraph (c)(9)              Participant;
                                              (vi) The cost of any arrangement that                of this section).                                        (10) Demonstrators, interpreters,
                                           has the effect of reducing the selling                     (5) Temporary displays and rental of               translators, receptionists, and similar
                                           price of a U.S. agricultural commodity;                 space for temporary displays;                         temporary workers who help with the
                                              (vii) The cost of product development,                  (6) Expenditures, other than travel                implementation of individual
                                           product modifications, or product                       expenditures, associated with seminars                promotional activities, such as trade
                                           research, except as described in                        and educational training, whether                     shows, in-store promotions, food service
                                           § 1489.17(c)(22);                                       conducted in the United States or                     promotions, and trade seminars;
                                              (viii) Slotting fees or similar sales                outside the United States;                               (11) Giveaways, awards, prizes, gifts
                                           expenditures;                                              (7) Subject to paragraph (b)(18) of this           and other similar promotional materials,
                                              (ix) Membership fees in clubs and                    section, expenditures, other than travel              subject to such reimbursement
                                           social organizations; and                               expenditures, associated with retail,                 limitation as CCC may determine and
                                              (x) Any expenditure for an activity                  trade and consumer exhibits and shows,                announce in writing to ATP Participants
                                           prior to the CCC’s approval of that                     whether held outside or inside the                    via an ATP notice issued on FAS’
                                           activity.                                               United States, including participation                website. Reimbursement is available
                                              (4) The CCC shall determine, at the                  fees, booth construction, transportation              only when:
                                           CCC’s discretion, whether any cost not                  of related materials, rental of space and                (i) The items are described in detail
                                           expressly listed in this section may be                 equipment, and duplication of related                 with a per unit cost in an approved
                                           included by the ATP Participant as an                   printed materials. However, with regard               strategic plan; and
                                           eligible contribution.                                  to non-travel expenditures associated                    (ii) Distribution of the promotional
                                           § 1489.17   Reimbursement rules.                        with retail, trade and consumer exhibits              item is not contingent upon the
                                              (a) An ATP Participant may seek                      and shows held inside the United                      consumer, or other target audience,
                                           reimbursement for an eligible                           States, such expenditures are                         purchasing a good or service to receive
                                           expenditure if:                                         reimbursable only if the exhibit or show              the promotional item;
                                              (1) The expenditure was necessary                    is: A food or agricultural show with no                  (12) The design and production of
                                           and reasonable for accomplishment of                    less than 30 percent of exhibitors selling            packaging, labeling or origin
                                           an approved activity; and                               food or agricultural products; and an                 identification, to be used during the
                                              (2) The Participant has not been and                 international show that targets buyers,               program period in which the
                                           will not be reimbursed for such                         distributors and the like from more than              expenditure is made, if such packaging,
                                           expenditure by any other source.                        one foreign country and no less than 15               labeling or origin identification is
                                              (b) Subject to paragraphs (a) and (d)                percent of its visitors are from countries            necessary to meet the importing
                                           of this section, as well as applicable cost             other than the host country. CCC will                 requirements of a foreign country;
                                           principles (e.g., 2 CFR part 200) to the                compile a list of approved retail, trade                 (13) The design, production, and
                                           extent these principles do not directly                 and consumer exhibits and shows held                  distribution of coupons for products
                                           conflict with the provisions of this                    inside the United States for which ATP                other than the ATP Participant’s
                                           subpart, for either brand or generic                    reimbursement is available and such list              promoted products. If such activities
                                           promotion activities, the CCC will                      will be announced to ATP Participants                 include both coupons or price discounts
                                           reimburse, in whole or in part, the cost                via an ATP notice issued on FAS’                      for products other than the ATP
                                           of:                                                     website;                                              Participant’s promoted products as well
                                              (1) Production and placement of                         (8) Subject to paragraph (b)(18) of this           as for ATP-promoted products,
                                           advertising, in print, electronic media,                section, international travel                         expenditures for such activities will not
                                           billboards, or posters, which may                       expenditures, not to exceed the full fare             be reimbursed in whole or in part (e.g.,
                                           include advertising the availability of                 economy rate, including any fees for                  expenditures may not be prorated and
                                           price discounts, except that advertising                modifying the originally purchased                    submitted for reimbursement);
                                           associated with a coupon or price                       airline ticket, per diem, passports, visas               (14) An audit of an ATP Participant as
                                           discount for the ATP-promoted product                   and inoculations, as allowed under the                required by 2 CFR part 200, subpart F,
                                           is not reimbursable. If advertising is                  U.S. Federal Travel Regulations (41 CFR               if the ATP is the ATP Participant’s
                                           related to both coupons or price                        parts 301 through 304) and 2 CFR part                 largest source of Federal funding;
                                           discounts for products other than the                   200, for no more than two                                (15) The translation of written
                                           ATP Participant’s promoted products as                  representatives of a single brand                     materials as necessary to carry out
                                           well as for ATP-promoted products,                      participant (or ATP Participant directly              approved activities;
                                           expenditures for such advertising will                  running its own brand program) to                        (16) Expenditures associated with
                                           not be reimbursed in whole or in part                   exhibit their company’s (or                           developing, updating, and servicing
                                           (e.g., expenditures may not be prorated                 cooperative’s) products at a retail, trade,           websites on the internet that clearly
                                           and submitted for reimbursement).                       or consumer exhibit or show held                      target a foreign audience;
                                           Electronic media includes, but is not                   outside the United States.                               (17) International travel expenditures,
                                           limited to, radio, television, electronic               Representatives may include employees                 not to exceed the full fare economy rate,
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                                           mail, internet, telephone, text                         and board members of private                          including any fees for modifying the
                                           messaging, and podcasting;                              companies, employees or members of                    originally purchased airline ticket, per
                                              (2) Production and distribution of                   cooperatives, or any broker, consultant,              diem, passports, visas and inoculations,
                                           banners, recipe cards, table tents, shelf               or marketing representative contracted                as allowed under the U.S. Federal
                                           talkers, and other similar point of sale                by the company or cooperative to                      Travel Regulations (41 CFR parts 301
                                           materials;                                              represent the company or cooperative in               through 304) and 2 CFR part 200,


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                                           44188            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                           incurred for a foreign trade mission                    service such organizations provide to an              ATP Participant fails to notify the
                                           conducted outside the United States                     ATP Participant is carrying out a                     Attaché/Counselor in the destination
                                           that is an activity under an approved                   specific market promotion activity in                 country in advance of the travel, unless
                                           branded program and that has met the                    the United States directed to a foreign               the CCC determines it was impractical
                                           following conditions:                                   audience (e.g., a trade mission of foreign            to provide such notice. If a traveler flies
                                              (i) Trade mission travel for company                 buyers coming to the United States to                 in business class or a different premium
                                           (or cooperative) representatives was                    visit U.S. exporters). Such contracts may             class, the basis for reimbursement will
                                           identified as a separate approved                       be reimbursable as a direct promotional               be the full fare economy class rate for
                                           activity in the ATP Participant’s UES;                  expense. If a U.S.-based organization                 the same flight and the ATP Participant
                                              (ii) The trade mission included                      provides administrative services to the               shall provide documentation
                                           representatives, as defined in paragraph                ATP Participant’s domestic home office                establishing such full fare economy
                                           (b)(8) of this section, from a minimum                  during a program period, any direct                   class rate to support its reimbursement
                                           of five different companies (or                         promotional services such organization                claim. If economy class is not offered for
                                           cooperatives), and no more than two                     provides to the Participant, whether for              the same flight or if the traveler flies on
                                           representatives from each participating                 the Participant’s domestic or overseas                a charter flight, the basis for
                                           company (or cooperative);                               offices, during the same program period               reimbursement will be the average of
                                              (iii) The appropriate FAS overseas                   are not reimbursable.                                 the full fare economy class rate for
                                           office supported the trade mission by                      (c) Subject to paragraphs (a) and (d) of           flights offered by three different airlines
                                           dedicating meaningful funding or other                  this section as well as applicable cost               between the same points on the same
                                           resources (such as facilities or staff time)            principles (e.g., 2 CFR part 200), but for            date and the ATP Participant shall
                                           to the activity; and                                    generic promotion activities only, the                provide documentation establishing
                                              (iv) The ATP Participant with the                    CCC will also reimburse, in whole or in               such average of the full fare economy
                                           approved brand program produced an                      part, the cost of:                                    class rates to support its reimbursement
                                           itinerary or agenda for the trade mission                  (1) Temporary contractor fees for                  claim.
                                           that demonstrated that company (or                      contractors stationed overseas, except                   (ii) In limited circumstances, the ATP
                                           cooperative) representatives would be                   the CCC will not reimburse any portion                Participant may be reimbursed for air
                                           engaged for a minimum of 6 hours per                    of any such fee that exceeds the daily                travel up to the business class rate (i.e.,
                                           day (except for the first and last days of              gross salary of a GS–15, Step 10 for U.S.             a premium class rate other than the first
                                           the mission) in trade mission activities                Government employees in effect on the                 class rate) upon prior written approval
                                           that include, at a minimum, each of the                 date the fee is earned, unless a bidding              by the CCC. Such circumstances are:
                                           following:                                              process reveals that such a contractor is                (A) Regularly scheduled flights
                                              (A) A product showcase where the                     not available at or below that salary rate;           between origin and destination points
                                           FAS overseas office approved an                            (2) Subject to paragraph (b)(18) of this           do not offer economy class (or
                                           invitation list of qualified buyers;                    section, international travel                         equivalent) airfare and the ATP
                                              (B) Pre-arranged one-on-one business                 expenditures, not to exceed the full fare             Participant receives written
                                           meetings; and                                           economy rate, including any fees for                  documentation from its travel agent to
                                              (C) Evaluation and feedback sessions                 modifying the originally purchased                    that effect at the time the tickets are
                                           with FAS staff and trade mission                        airline ticket, per diem, passports, visas            purchased;
                                           sponsors.                                               and inoculations, for activities held                    (B) Business class air travel is
                                              (v) Reimbursement is conditional on                  outside the United States or in the                   necessary to accommodate an eligible
                                           the ATP Participant having notified in                  United States, as allowed under the U.S.              traveler’s disability. Such disability
                                           writing the Attaché/Counselor in the                   Federal Travel Regulations (41 CFR                    must be substantiated in writing by a
                                           destination country in advance of the                   parts 301 through 304) and 2 CFR part                 physician; and
                                           travel. All travel should follow a direct               200, except that if the activity is                      (C) If an eligible traveler is an
                                           or usually traveled route;                              participation in a retail, trade, or                  employee, contractor, or member of an
                                              (18) Where USDA has sponsored or                     consumer exhibit or show held inside                  ATP participant organization, and the
                                           endorsed a U.S. pavilion at a retail,                   the United States, international travel               eligible traveler’s origin and/or
                                           trade and consumer exhibit or show,                     expenditures are covered only if the                  destination are outside of the
                                           whether held outside or inside the                      exhibit or show is: A food or                         continental United States and the
                                           United States, ATP funds may be used                    agricultural show with no less than 30                scheduled flight time, beginning with
                                           to reimburse the travel and/or non-                     percent of exhibitors selling food or                 the scheduled departure time, ending
                                           travel expenditures of only those ATP                   agricultural products; and an                         with the scheduled arrival time, and
                                           Participants located within the U.S.                    international show that targets buyers,               including stopovers and changes of
                                           pavilion. Such expenditures must also                   distributors and the like from more than              planes, exceeds 14 hours. In such case,
                                           adhere to the standard terms and                        one foreign country and no less than 15               per diem and other allowable expenses
                                           conditions of the U.S. pavilion                         percent of its visitors are from countries            will also be reimbursable for the day of
                                           organizer. All travel should follow a                   other than the United States. The CCC                 arrival. However, no expenses will be
                                           direct or usually traveled route. Upon                  will compile a list of approved retail,               reimbursable for a rest period or for any
                                           written request, the CCC may                            trade and consumer exhibits and shows                 non-work days (e.g., weekends,
                                           temporarily waive this subsection, on a                 held inside the United States for which               holidays, personal leave, etc.)
                                           case by case basis, where:                              ATP reimbursement is available and                    immediately following the date of
                                              (i) The trade show is segregated into                such list will be announced to ATP                    arrival.
                                           product pavilions; or                                   Participants via an ATP notice issued on                 (D) If an eligible traveler is the target
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                                              (ii) A company’s distributor or                      FAS’ website.                                         of a market development activity (e.g., a
                                           importer is located outside the U.S.                       (i) The CCC generally will not                     foreign buyer, foreign importer, member
                                           pavilion. Such waiver will be provided                  reimburse any portion of air travel,                  of the foreign media) the ATP
                                           to the ATP Participant in writing; and                  including any fees for modifying the                  Participant may be reimbursed for air
                                              (19) Contracts with U.S.-based                       originally purchased ticket, in excess of             travel up to the business class rate when
                                           organizations when the only contracted                  the full fare economy rate or when the                the eligible traveler’s origin and/or


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                        44189

                                           destination are outside of the                             (6) Market research, including                     Participant’s total ATP budget. The level
                                           continental United States and the                       research to determine the types of                    of such funding will be established in
                                           scheduled flight time, beginning with                   products that are desired in a market;                the approval letter.
                                           the scheduled departure time, ending                       (7) Legal fees incurred in resolving                  (13) Non-travel expenditures
                                           with the scheduled arrival time, and                    trade issues with foreign countries;                  associated with conducting
                                           including stopovers and changes of                         (8) The sample purchase price, and                 international staff conferences held
                                           planes, exceeds five hours. In such case,               the cost of transporting samples                      either in or outside the United States;
                                           per diem and other allowable expenses                   domestically in the United States to the                 (14) Subject to paragraph (b)(18) of
                                           will also be reimbursable for the day of                port of export and then to the first                  this section, domestic travel
                                           arrival. However, no expenses will be                   foreign port or first point of entry, for             expenditures, as allowed under the U.S.
                                           reimbursable for a rest period or for any               samples of U.S. agricultural                          Federal Travel Regulations (41 CFR
                                           non-work days (e.g., weekends,                          commodities used to provide on-site                   parts 301 through 304) and 2 CFR part
                                           holidays, personal leave, etc.)                         technical assistance to the trade                     200, for international retail, trade and
                                           immediately following the date of                       necessary to facilitate successful use of             consumer exhibits and shows
                                           arrival.                                                the relevant U.S. agricultural                        conducted in the United States upon
                                                                                                   commodity by importers. The target of                 prior written approval by CCC.
                                              (iii) Alternatively, in lieu of
                                                                                                   such activity must be the trade, and not              Domestic travel expenses to such a
                                           reimbursing up to the business class rate
                                                                                                   consumers, but any product resulting                  show or exhibit are covered only if the
                                           in such circumstances noted in
                                                                                                   from the technical training can be used               exhibit or show is: A food or
                                           paragraphs (c)(2)(ii)(C) and (d) of this
                                                                                                   to determine consumer preferences;                    agricultural show with no less than 30
                                           section, the CCC will reimburse                            (9) STRE incurred outside of the
                                           economy class airfare plus per diem and                                                                       percent of exhibitors selling food or
                                                                                                   United States and STRE incurred within                agricultural products; and an
                                           other allowable travel expenses related                 the United States in conjunction with an
                                           to a rest period of up to 24 hours, either                                                                    international show that targets buyers,
                                                                                                   approved activity where the STRE has a                distributors and the like from more than
                                           en route or upon arrival at the                         programmatic purpose and are
                                           destination. For a trip with multiple                                                                         one foreign country and no less than 15
                                                                                                   authorized with prior written approval                percent of its visitors are from countries
                                           destinations, each origin/destination                   from the CCC. ATP Participants are
                                           combination will be considered                                                                                other than the host country. CCC will
                                                                                                   required to use the appropriate                       compile a list of approved retail, trade
                                           separately when applying the 14-hour                    American Embassy representational
                                           rule for eligibility of reimbursement of                                                                      and consumer exhibits and shows held
                                                                                                   funding guidelines for breakfasts,                    inside the United States for which ATP
                                           business class travel or rest period                    lunches, dinners and receptions
                                           expenses.                                                                                                     reimbursement is available and such list
                                                                                                   incurred outside of the United States as              will be announced to ATP Participants
                                              (iv) A stopover for purposes of this                 the basis for their calculating eligible              via an ATP notice issued on FAS’
                                           paragraph (c)(2) is the time a traveler                 expenses. ATP Participants may exceed                 website;
                                           spends at an airport, other than the                    Embassy guidelines by 25 percent                         (15) Domestic travel expenditures, as
                                           originating or destination airport, which               without prior approval. ATP                           allowed under the U.S. Federal Travel
                                           is a normally scheduled part of a flight.               Participants may only exceed 125                      Regulations (41 CFR parts 301 through
                                           A change of planes is the time a traveler               percent of Embassy guidelines when                    304) and 2 CFR part 200, for seminars
                                           spends at an airport, other than the                    they have received written authorization              and educational training conducted in
                                           originating or destination airport, to                  from the FAS Agricultural Counselor at                the United States;
                                           disembark from one flight and embark                    the Embassy. The amount of                               (16) Domestic travel expenditures, as
                                           on another.                                             unauthorized STRE expenses that                       allowed under the U.S. Federal Travel
                                              (v) All travel under this paragraph                  exceed 125 percent of the guidelines                  Regulations (41 CFR parts 301 through
                                           (c)(2) should follow a direct or usually                will not be reimbursed. ATP                           304) and 2 CFR part 200, for up to two
                                           traveled route. Under no circumstances                  Participants must pay the difference                  individuals, whether home office ATP
                                           should a traveler select flights in a                   between the total cost of STRE events                 Participant employees, ATP Participant
                                           manner that extends the scheduled                       and the appropriate amount as                         board members, or state department of
                                           flight time to beyond 14 hours in part                  determined by the guidelines and these                agriculture employees paid by the ATP
                                           to secure eligibility for reimbursement                 regulations. For STRE incurred in the                 Participant, or a combination thereof,
                                           of business class travel. An eligible                   United States, the ATP Participant                    when such individuals accompany
                                           traveler that is the target of a market                 should provide, in its request for                    foreign trade missions or technical
                                           development activity is only eligible for               approval, the basis for determining its               teams while traveling in the United
                                           a rest period when that traveler flies in               proposed expenses;                                    States where the following conditions
                                           economy class and meets the 14-hour                        (10) U.S. office(s) administrative                 are met:
                                           test;                                                   support expenses, incurred specifically                  (i) Such trade missions or technical
                                                                                                   to administer the ATP, for the National               team visits are identified in the ATP
                                              (3) Automobile mileage at the local
                                                                                                   Association of State Departments of                   Participant’s UES;
                                           U.S. Embassy rate or rental cars while
                                                                                                   Agriculture, the SRTGs, and the                          (ii) Such trade missions or technical
                                           in travel status;
                                                                                                   Intertribal Agriculture Council. The                  team visits have been approved by CCC;
                                              (4) Other allowable expenditures                     level of such funding will be established             and
                                           while in travel status as authorized by                 in the approval letter.                                  (iii) The ATP-sponsored travelers
                                           the U.S. Federal Travel Regulations (41                    (11) U.S. office(s) administrative                 submit a follow-up trip report to CCC
                                           CFR parts 301 through 304) and 2 CFR                    support expenses, incurred specifically
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                                                                                                                                                         that includes the following:
                                           part 200;                                               to administer the ATP, for any ATP                       (A) Purpose for the individuals’
                                              (5) Accident liability insurance                     Participants not identified in this                   participation;
                                           premiums for facilities used jointly with               paragraph (c)(11), will be considered,                   (B) Any pre-arranged business
                                           third-party participants for ATP                        except for agricultural cooperatives.                 meetings;
                                           activities or for ATP-funded travel of                  Reimbursement for such expenses shall                    (C) Itinerary and/or agenda for the
                                           third-party participants;                               not exceed six percent of the ATP                     trip; and


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                                           44190            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                              (D) Feedback from sponsors and trade                 as specified in paragraph (c)(22) of this             marketing nature or that are not relevant
                                           mission/technical team members on the                   section;                                              to the approved activities of the ATP
                                           success of the trip.                                       (5) Product samples to be distributed              Participant;
                                              (17) Approved demonstration                          to consumers;                                            (26) U.S. office(s) administrative
                                           projects;                                                  (6) Slotting fees or similar sales                 expenses, including communication
                                              (18) Expenditures related to                         expenditures;                                         costs, except as noted in paragraphs
                                           copyright, trademark, or patent                            (7) The purchase of, construction of,              (c)(11) and (12) of this section and
                                           registration, including attorney fees;                  or lease of space for permanent, non-                 except that usage costs for
                                              (19) Rental or lease expenditures for                mobile displays, i.e., displays that are              communications devices incurred while
                                           storage space for program-related                       constructed to remain permanently in                  on reimbursable international or
                                           materials;                                              the same location beyond one program                  domestic travel for approved ATP brand
                                              (20) Business cards that target a                    period. However, the CCC may, at its                  or generic promotion activities are
                                           foreign audience;                                       discretion, reimburse the construction                reimbursable as eligible travel
                                              (21)(i) Expenditures associated with                 or purchase of permanent displays on a                expenditures as allowed under the U.S.
                                                                                                   case-by-case basis, if the Participant                Federal Travel Regulations (41 CFR
                                           developing, updating, and servicing
                                                                                                   sought and received prior written                     parts 301 through 304) and 2 CFR part
                                           websites on the internet that:
                                                                                                   approval from the CCC of such                         200;
                                              (A) Contain a message related to
                                                                                                   construction or purchase;                                (27) Any expenditure on an activity
                                           exporting or international trade;                          (8) Rental, lease or purchase of
                                              (B) Include a discernible ‘‘link’’ to the                                                                  that includes any derogatory reference
                                                                                                   warehouse space, except for storage                   or comparison to other U.S. agricultural
                                           FAS website or an FAS overseas office                   space for program-related material;
                                           website; and                                                                                                  commodities;
                                                                                                      (9) Coupon redemption or price                        (28) Payment of U.S. and foreign
                                              (C) Have been specifically approved                  discounts of the ATP promoted
                                           by the appropriate FAS division.                                                                              employees’ or contractors’ share of
                                                                                                   commodity;                                            personal taxes;
                                           Expenditures related to websites or                        (10) Refundable deposits or advances;
                                           portions of websites that are accessible                                                                         (29) Any expenditure made for an
                                                                                                      (11) Giveaways, awards, prizes, gifts              activity prior to the CCC’s approval of
                                           only to an organization’s members are                   and other similar promotional materials
                                           not reimbursable.                                                                                             that activity;
                                                                                                   in excess of the limitation that the CCC                 (30) Contributions to a contingency
                                              (ii) Reimbursement claims for                        will determine. Such determination will               reserve or any similar provision made
                                           websites that include ‘‘members only’’                  be announced in writing via an ATP                    for events the occurrence of which
                                           sections must be prorated to exclude the                notice issued on FAS’ website;                        cannot be foretold with certainty as to
                                           costs associated with those areas subject                  (12) Alcoholic beverages that are not              time, intensity, or with an assurance of
                                           to restricted access; and                               an integral part of an approved                       their happening; and
                                              (22) Expenditures not otherwise                      promotional activity;                                    (31) Expenditures associated with an
                                           prohibited from reimbursement that are                     (13) The purchase, lease (except for               ATP Participant’s creation or review of
                                           associated with activities held in the                  use in authorized travel status) or repair            their fraud prevention program,
                                           United States or abroad designed to                     of motor vehicles;                                    contracting procedures, or brand
                                           improve market access by specifically                      (14) Travel of applicants for
                                                                                                                                                         program operational procedures.
                                           addressing temporary, permanent, or                     employment interviews;
                                                                                                                                                            (e) For a brand promotion activity, the
                                           impending non-tariff barriers to trade                     (15) Unused non-refundable airline
                                                                                                                                                         CCC will reimburse no more than 50
                                           that prohibit or threaten U.S. exports of               tickets or associated penalty fees, except
                                                                                                                                                         percent of the total eligible expenditures
                                           agricultural commodities. Examples of                   where travel was restricted by U.S.
                                                                                                                                                         made on that activity by a brand
                                           such expenditures include, but are not                  Government action or advisory;
                                                                                                      (16) Independent evaluations or                    participant.
                                           limited to: Initial pre-clearance                                                                                (f) The CCC will reimburse for
                                           programs, educational training, policy                  audits, including evaluations or audits
                                                                                                   of the activities of a subcontractor, if the          expenditures made after the conclusion
                                           advocacy, public relations efforts,                                                                           of an ATP Participant’s program period
                                           foreign country audits of U.S. facilities,              CCC determines that such a review is
                                                                                                   needed in order to confirm past or to                 provided:
                                           export protocol and work plan support,                                                                           (1) The activity was approved by the
                                           seminars and workshops, study tours,                    ensure future program agreement or
                                                                                                                                                         CCC prior to the end of the program
                                           field surveys, development of pest lists,               regulatory compliance;
                                                                                                      (17) Any arrangement that has the                  period;
                                           pest and disease research, database                                                                              (2) The activity was completed within
                                           development, and reasonable logistical                  effect of reducing the selling price of a
                                                                                                                                                         30 calendar days following the end of
                                           and administrative support.                             U.S. agricultural commodity;
                                                                                                      (18) Goods, services and salaries of               the program period; and
                                              (d) CCC will not reimburse any cost                                                                           (3) All expenditures were made for
                                           of:                                                     personnel provided by U.S. industry or
                                                                                                                                                         the activity within 6 months following
                                              (1) Forward year financial obligations,              foreign third party;
                                                                                                      (19) Membership fees in clubs and                  the end of the program period.
                                           such as severance pay, attributable to                                                                           (g) An ATP Participant shall not use
                                                                                                   social organizations;
                                           employment of foreign nationals;                           (20) Indemnity and fidelity bonds,                 ATP funds for any activity or any
                                              (2) Expenses, fines, settlements, or                 except as otherwise allowed in 2 CFR                  expenses incurred by the ATP
                                           judgments relating to legal suits,                      part 200;                                             Participant prior to the date of the
                                           challenges or disputes, except as                          (21) Fees for participating in U.S.                program agreement or after the date the
                                           otherwise allowed in 2 CFR part 200                     Government sponsored activities, other                program agreement is suspended or
                                           and these regulations;                                                                                        terminated, except as otherwise
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                                                                                                   than trade fairs and exhibits;
                                              (3) The design and production of                        (22) Business cards that target a U.S.             permitted by the CCC.
                                           packaging, labeling or origin                           domestic audience;                                       (h) Except as otherwise provided in
                                           identification, except as specifically                     (23) Seasonal greeting cards;                      this subpart, ATP-funded travel shall
                                           allowed in this subpart;                                   (24) Office parking fees;                          conform to U.S. Federal Travel
                                              (4) Product development, product                        (25) Subscriptions to publications that            Regulations (41 CFR parts 301 through
                                           modification or product research, except                are not of a technical, economic, or                  304) and 2 CFR part 200 and ATP-


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                          44191

                                           funded air travel shall conform to the                  approved activities as set forth in the               advances on approved generic
                                           requirements of the Fly America Act (49                 program agreement and approval letter.                promotion activities within 90 calendar
                                           U.S.C. 40118). For international travel,                If an ATP Participant discovers that                  days after the date of disbursement by
                                           the ATP Participant shall notify the                    ATP funds have not been properly                      the CCC. By the end of the 90 calendar
                                           Attaché/Counselor in the destination                   spent, it shall notify the CCC and shall              days, the ATP Participant must submit
                                           countries in writing in advance of any                  within 30 days of its discovery repay the             reimbursement claims to offset the
                                           proposed travel.                                        CCC the amount owed either by                         advance and submit a check made
                                             (i) The CCC may determine, at the                     submitting a check payable to the CCC                 payable to CCC for any unexpended
                                           CCC’s discretion, whether any cost not                  or by offsetting its next reimbursement               balance. The ATP Participant shall
                                           expressly listed in this section will be                claim. The ATP Participant shall make                 make such payment in U.S. dollars,
                                           reimbursed.                                             such payment in U.S. dollars, unless                  unless otherwise approved in advance
                                                                                                   otherwise approved in advance by the                  by the CCC.
                                           § 1489.18   Reimbursement procedures.
                                                                                                   CCC.
                                             (a) Participants are required to use the                 (h) The ATP Participant shall report               § 1489.20   Financial management.
                                           CCC’s UES system to request                             any actions that may have a bearing on                   (a) An ATP Participant shall
                                           reimbursement for eligible ATP                          the propriety of any claims for                       implement and maintain a financial
                                           expenses. Claims for reimbursement                      reimbursement in writing to CCC.                      management system that conforms to
                                           shall contain the following information:                                                                      generally accepted accounting
                                             (1) Activity type—brand or generic;                   § 1489.19    Advances.                                principles. An ATP Participant’s
                                             (2) Activity number;                                     (a) Policy. In general, the CCC                    financial management system shall
                                             (3) Commodity aggregate code;                         operates the ATP on a reimbursable
                                             (4) Country code;                                                                                           comply with the standards in 2 CFR part
                                                                                                   basis.                                                200.
                                             (5) Cost category;                                       (b) Exception. An ATP Participant for
                                             (6) Amount to be reimbursed;                                                                                   (b) An ATP Participant shall institute
                                                                                                   generic promotion activities may                      internal controls and provide written
                                             (7) If applicable, any reduction in the               request an advance of ATP funds from
                                           amount of reimbursement claimed to                                                                            guidance to commercial entities
                                                                                                   the CCC, provided the ATP Participant                 participating in its activities to ensure
                                           offset CCC demand for refund of
                                                                                                   meets the criteria for advance payments               their compliance with these regulations.
                                           amounts previously reimbursed and
                                                                                                   in 2 CFR part 200. The CCC will not                      (c) An ATP Participant shall retain all
                                           reference to the relevant compliance
                                                                                                   approve any request for an advance                    records concerning an ATP program
                                           report or written notice; and
                                             (8) If applicable, any amount                         submitted later than 3 months after the               transaction for a period of three years
                                           previously claimed that has not been                    end of an ATP Participant’s program                   after completion of the program
                                           reimbursed.                                             period. At any given time, total                      transaction and permit the CCC to have
                                             (b) All claims for reimbursement shall                payments advanced shall not exceed 40                 full and complete access, for such three
                                           be submitted by the ATP Participant’s                   percent of an ATP Participant’s                       year period, to such records. These
                                           U.S. office to the CCC.                                 approved generic activity budget for the              records shall include all records
                                             (c) CCC will not reimburse a claim for                program period. The CCC will not                      pertaining to contractors.
                                           less than $10,000, except that the CCC                  advance funds to an ATP Participant for                  (d) An ATP Participant shall maintain
                                           will reimburse a final claim for an ATP                 brand promotion activities. When                      its records of expenditures and
                                           Participant’s program period for a lesser               approving a request for an advance, the               contributions in a manner that allows it
                                           amount.                                                 CCC may require the ATP Participant to                to provide information by activity plan,
                                             (d) The CCC will not reimburse claims                 carry adequate fidelity bond coverage                 country, activity number, and cost
                                           submitted later than 6 months after the                 when the absence of such coverage is                  category. Such records shall include:
                                           end of an ATP Participant’s program                     considered to create an unacceptable                     (1) Receipts for all STRE (actual
                                           period.                                                 risk to the interests of the ATP. Whether             vendor invoices or restaurant checks,
                                             (e) If the CCC overpays a                             an ‘‘unacceptable risk’’ exists in a                  rather than credit card receipts);
                                           reimbursement claim, the ATP                            particular situation will depend on a                    (2) Original receipts for any other
                                           Participant shall repay the CCC within                  number of factors, such as, for example,              program-related expenditure in excess
                                           30 days of such overpayment the                         the Participant’s history of performance              of a set amount CCC will determine and
                                           amount of the overpayment either by                     in ATP; the Participant’s perceived                   announce in writing to all ATP
                                           submitting a check payable to the CCC                   financial stability and resources; and                Participants via an ATP notice issued on
                                           or by offsetting its next reimbursement                 any other factors presented in the                    the FAS website. The CCC may, from
                                           claim. The ATP Participant shall make                   particular situation that may reflect on              time to time, set a different minimum
                                           such payment in U.S. dollars, unless                    the Participant’s responsibility or the               amount. In that case, the CCC will
                                           otherwise approved in advance by the                    riskiness of its activities.                          announce the new amount in writing to
                                           CCC.                                                       (c) Interest. An ATP Participant shall             all ATP Participants via an ATP notice
                                             (f) If an ATP Participant receives a                  deposit and maintain in an insured bank               issued on the FAS website;
                                           reimbursement or offsets an advanced                    account in the United States all funds                   (3) The exchange rate used to
                                           payment which is later disallowed, the                  advanced by the CCC. The account shall                calculate the dollar equivalent of
                                           ATP Participant shall repay the CCC                     be interest-bearing, unless the                       expenditures made in a foreign currency
                                           within 30 days of such disallowance the                 exceptions in 2 CFR part 200 apply.                   and the basis for such calculation;
                                           amount disallowed either by submitting                  Interest earned by the ATP Participant                   (4) Copies of reimbursement claims;
                                           a check payable to the CCC or by                        on funds advanced by the CCC is not                      (5) An itemized list of claims charged
                                           offsetting its next reimbursement claim.                program income. The ATP Participant                   to each of the ATP Participant’s CCC
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                                           The ATP Participant shall make such                     shall remit any interest earned on the                resources accounts;
                                           payment in U.S. dollars, unless                         advanced funds to the appropriate                        (6) Documentation with
                                           otherwise approved in advance by the                    entity as set forth in the applicable parts           accompanying English translation
                                           CCC.                                                    of this title.                                        supporting each reimbursement claim,
                                             (g) ATP funds may be expended by                         (d) Refunds due the CCC. An ATP                    including original evidence to support
                                           ATP Participants only on legitimate,                    Participant shall fully expend all                    the financial transactions such as


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                                           44192            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                           canceled checks, receipted paid bills,                  and shall submit to the CCC, in the                   promotion evaluation is a review of the
                                           contracts or purchase orders, per diem                  manner to be specified by the CCC, such               U.S. and foreign commercial entities’
                                           calculations, travel vouchers, and credit               audit of the agreement.                               export sales to determine whether the
                                           memos; and                                                (f) Additional reports. The CCC may                 activity achieved the goals specified in
                                              (7) Documentation supporting                         require the submission of additional                  the approved ATP program. This
                                           contributions. These must include the                   reports.                                              evaluation shall be completed and
                                           dates, purpose, and location of the                       (g) Approved letters. An ATP                        submitted to CCC no later than 6
                                           activity for which the cash or in-kind                  Participant’s program agreement and/or                months following the end of the
                                           items were claimed as a contribution;                   approval letter shall specify to whom                 Participant’s program period.
                                           who conducted the activity; the                         the Participant shall submit the reports                 (d) When appropriate or required by
                                           participating groups or individuals; and,               required in this section.                             the CCC, an ATP Participant shall
                                           the method of computing the claimed                       (h) Program reviews. FAS through its                complete a program evaluation. A
                                           contributions. ATP Participants must                    authorized representatives, may review                program evaluation is a review of the
                                           retain and make available for                           project accomplishments, management                   ATP Participant’s entire program, or an
                                           compliance review documentation                         control systems, and administration of                appropriate portion of the program as
                                           related to claimed contributions.                       funding provided through the program                  agreed to by the ATP Participant and
                                              (e) Upon request, an ATP Participant                 to ensure adherence to requirements.                  CCC, to determine the effectiveness of
                                           shall provide to the CCC originals of                   During such reviews, FAS will review                  the ATP Participant’s strategy in
                                           documents supporting reimbursement                      recipients’ files related to the grant-               meeting specified goals. Actual scope
                                           claims.                                                 funded program and technical                          and timing of the program evaluation
                                                                                                   assistance may be required.                           shall be determined by the ATP
                                           § 1489.21   Reports.
                                                                                                   § 1489.22    Evaluation.                              Participant and CCC and specified in
                                              (a) End-of-Year Contribution Report.
                                                                                                      (a)(1) The Government Performance                  the approval letter. An ATP Participant
                                           Not later than 6 months after the end of
                                                                                                   and Results Act (GPRA) of 1993 (5                     shall submit, via a cover letter to CCC,
                                           its program period, an ATP Participant
                                                                                                   U.S.C. 306; 31 U.S.C. 1105, 1115–1119,                an executive summary that assesses the
                                           shall submit two copies of a report that
                                                                                                   3515, 9703–9704) requires performance                 program evaluation’s findings and
                                           identifies, by cost category and in U.S.
                                                                                                   measurement of Federal programs,                      recommendations and proposed
                                           dollar equivalent, contributions made
                                                                                                   including the ATP. Evaluation of the                  changes in program strategy or design as
                                           by the Participant, the U.S. industry,
                                                                                                   ATP’s effectiveness will depend on a                  a result of the evaluation. In addition to
                                           and the States during that program
                                                                                                   clear statement by Participants of goals              the requirements set forth in the
                                           period. A suggested format of a
                                                                                                   to be met within a specified time,                    applicable parts of this title (for
                                           contribution report is available from
                                                                                                   schedule of measurable milestones for                 example, 2 CFR part 200), a program
                                           FAS. Foreign third party contributions
                                                                                                   gauging success, plan for achievement,                evaluation shall contain:
                                           are not included in the end-of-year
                                           contribution report.                                    and assessment of results of activities at               (1) The name of the party conducting
                                              (b) Trip reports. Not later than 45 days             regular intervals. The overall goal of the            the evaluation;
                                           after completion of travel (other than                  ATP and of individual Participants’                      (2) The scope of the evaluation;
                                           local travel), an ATP Participant shall                 programming is to increase sales that                    (3) A concise statement of the market
                                           electronically submit a trip report. The                would not have occurred in the absence                constraint(s)/opportunity(ies) and the
                                           report must include the name(s) of the                  of ATP funding. An ATP Participant                    goals specified in the approved strategic
                                           traveler(s), purpose of travel, itinerary,              that can demonstrate such sales, taking               plan;
                                           names and affiliations of contacts, and                 into account extenuating factors beyond                  (4) A description of the evaluation
                                           a brief summary of findings,                            the Participant’s control, will have met              methodology;
                                           conclusions, recommendations, and                       the overall objective of the GPRA and                    (5) A description of export sales
                                           specific accomplishments.                               the need for evaluation.                              achieved;
                                              (c) Research reports. Not later than 6                  (2) Evaluation is an integral element                 (6) A summary of the findings,
                                           months after the end of its program                     of program planning and                               including an analysis of the strengths
                                           period, an ATP Participant shall submit                 implementation, providing the basis for               and weaknesses of the program(s); and
                                           a report on any research conducted                      the strategic plan. The evaluation results               (7) Recommendations for future
                                           pursuant to the approved ATP program.                   guide the development and scope of an                 programs.
                                              (d) Evaluation reports. Not later than               ATP Participant’s program, contributing                  (e) On an annual basis, or more often
                                           6 months after the end of its program                   to program accountability, and                        when appropriate or required by the
                                           period, an ATP Participant shall submit                 providing evidence of program                         CCC, an ATP Participant shall complete
                                           a report on any evaluations conducted                   effectiveness that directly ties program              and submit program success stories. The
                                           in accordance with the approved ATP                     funds to increased sales.                             CCC will announce to all ATP
                                           program, including the outcome of                          (b) All ATP Participants must report               Participants in writing via an ATP
                                           action taken with ATP funding and the                   annual results against their target                   notice issued on the FAS website the
                                           increased market access or exports that                 market and/or regional constraint/                    detailed requirements for completing
                                           can be directly attributed to the ATP                   opportunity performance measures.                     and submitting program success stories.
                                           program.                                                These are outcome results usually based
                                              (e) Annual audits. Where the CCC is                  on multiple activities and should                     § 1489.23   Compliance reviews and
                                           designated the cognizant agency for                     demonstrate progress made in the                      notices.
                                           audit, the CCC may require the ATP                      market. This report shall be completed                  (a) USDA staff may conduct
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                                           Participant to submit to the CCC an                     and submitted to the CCC no later than                compliance reviews of ATP
                                           annual audit in accordance with 2 CFR                   6 months following the end of the                     Participants’ activities under the ATP
                                           part 200. If the CCC requires an                        Participant’s program period.                         program. ATP Participants shall
                                           additional audit with respect to a                         (c) ATP Participants conducting a                  cooperate fully with relevant USDA staff
                                           particular agreement, the ATP                           branded program must also complete a                  conducting compliance reviews and
                                           Participant shall arrange for such audit                brand promotion evaluation. A brand                   shall comply with all requests from


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                         44193

                                           USDA staff to facilitate the conduct of                    (d) The fact that a compliance review              level or pay to the CCC in dollars the
                                           such reviews.                                           has been conducted by USDA staff does                 difference between the amount actually
                                              (b) Upon conclusion of the                           not signify that an ATP Participant is in             contributed and the amount of funds
                                           compliance review, USDA staff will                      compliance with its program agreement,                necessary to increase its actual
                                           provide either a written compliance                     approval letter and/or applicable laws                contribution percentage to the required
                                           report or a letter to the ATP Participant.              and regulations.                                      level. An ATP Participant shall remit
                                           USDA staff will issue a compliance                         (e) Appeals:                                       such payment within six months after
                                           report if it appears that CCC may be                       (1) An ATP Participant may, within                 the end of its program period. The ATP
                                           entitled to recover funds from that                     60 days of the date of the compliance                 Participant shall make such payment in
                                           Participant and/or it appears that the                  report or written notice from the CCC,                U.S. dollars, unless otherwise approved
                                           Participant is not complying with any of                submit a written response to the CCC                  in advance by the CCC.
                                           the terms or conditions of the program                  appealing the report or notice. CCC, at
                                           agreement, approval letter, or the                      its discretion, may extend the period for             § 1489.25   Submissions.
                                           applicable laws and regulations. The                    response.                                               For all permissible methods of
                                           compliance report will explain the basis                   (2) After review of the Participant’s              delivery, submissions required by this
                                           for any recovery of funds from the                      response, the CCC shall determine                     subpart shall be deemed submitted as of
                                           Participant. Within 30 days of the date                 whether the Participant owes any funds                the date received by the CCC.
                                           of the compliance report, the ATP                       to the CCC and will inform the
                                           Participant shall repay the CCC the                     Participant in writing of the basis for the           § 1489.26 Disclosure of program
                                                                                                                                                         information.
                                           amount owed either by submitting a                      determination. The CCC will initiate
                                           check payable to the CCC or by                          action to collect such amount by                         (a) Documents submitted to CCC by
                                           offsetting its next reimbursement claim.                providing the Participant a written                   ATP Participants are subject to the
                                           The ATP Participant shall make such                     demand for payment of the debt                        provisions of the Freedom of
                                           payment in U.S. dollars, unless                         pursuant to Debt Settlement Policies                  Information Act (FOIA), 5 U.S.C. 552, 7
                                           otherwise approved in advance by the                    and Procedures, 7 CFR part 1403.                      CFR part 1, subpart A—Official Records,
                                           CCC. If, however, an ATP Participant                       (3) Within 30 days of the date of the              and specifically 7 CFR 1.12, Handling
                                           notifies the CCC within 30 days of the                  determination, the Participant may                    Information from a Private Business.
                                           date of the compliance report that the                  request in writing that the CCC                          (b) Any research conducted by an
                                           Participant intends to file an appeal                   reconsider the determination and shall                ATP Participant pursuant to an ATP
                                           pursuant to paragraph (e) of this section,              submit in writing the basis for such                  program agreement and/or approval
                                           the amount owed to the CCC by the ATP                   reconsideration. The Participant may                  letter shall be subject to the provisions
                                           Participant is not due until the appeal                 also request a hearing.                               relating to intangible property in 2 CFR
                                           procedures are concluded and the CCC                       (4) If the Participant requests a                  part 200.
                                           has made a final determination as to the                hearing, the CCC will set a date and                  § 1489.27   Ethical conduct.
                                           amount owed. In the absence of any                      time for the hearing. The hearing will be
                                           finding of funds due to the CCC or other                an informal proceeding. A transcript                     (a) An ATP Participant shall conduct
                                           non-compliance, the CCC will issue a                    will not ordinarily be prepared unless                its business in accordance with the laws
                                           letter to the ATP Participant. If, as a                 the Participant bears the cost of a                   and regulations of the country in which
                                           result of a compliance review, the CCC                  transcript; however, the CCC may in its               an activity is carried out and in
                                           determines that further review is needed                discretion have a transcript prepared at              accordance with applicable U.S.
                                           in order to ensure compliance with the                  the CCC’s expense.                                    Federal, State and local laws, and
                                           requirements of ATP, the CCC may                           (5) The CCC will base its final                    regulations. An ATP Participant shall
                                           require the Participant to contract for an              determination upon information                        conduct its business in the United
                                           independent audit.                                      contained in the administrative record.               States in accordance with applicable
                                              (c) In addition, the CCC may notify an               The Participant must exhaust all                      Federal, State and local laws and
                                           ATP Participant in writing at any time                  administrative remedies contained in                  regulations. All ATP Participants must
                                           if CCC determines that CCC may be                       this section before pursuing judicial                 comply with the regulations in 2 CFR
                                           entitled to recover funds from the                      review of a determination by the CCC.                 part 200 and this part.
                                           Participant. The CCC will explain the                                                                            (b) Except for a U.S. agricultural
                                           basis for any recovery of funds from the                § 1489.24 Failure to make required                    cooperative or a U.S. for-profit entity,
                                           Participant in the written notice. The                  contribution.                                         neither an ATP Participant nor its
                                           ATP Participant shall, within 30 days of                  An ATP Participant’s required                       affiliates shall make export sales of U.S.
                                           the date of the notice, repay the CCC the               contribution will be specified in the                 agricultural commodities and products
                                           amount owed either by submitting a                      approval letter. If the ATP Participant’s             covered under the terms of the
                                           check payable to the CCC or by                          required contribution is specified as a               applicable ATP agreement. Nor shall
                                           offsetting its next reimbursement claim.                dollar amount and the ATP Participant                 such entities charge a fee for facilitating
                                           The ATP Participant shall make such                     does not make the required                            an export sale. An ATP Participant may,
                                           payment in U.S. dollars, unless                         contribution, the ATP Participant shall               however, collect check-off funds and
                                           otherwise approved in advance by the                    pay to the CCC in dollars the difference              membership fees that are required for
                                           CCC. If, however, an ATP Participant                    between the amount actually                           membership in the ATP Participant. For
                                           notifies the CCC within 30 days of the                  contributed and the amount specified in               the purposes of this paragraph,
                                           date of the written notice that the                     the approval letter. If the ATP                       ‘‘affiliate’’ means any partnership,
                                           Participant intends to file an appeal                   Participant’s required contribution is                association, company, corporation,
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                                           pursuant to paragraph (e) of this section,              specified as a percentage of the total                trust, or any other such party in which
                                           the amount owed to the CCC by the ATP                   amount reimbursed by the CCC, the                     the Participant has an investment other
                                           Participant is not due until the appeal                 ATP Participant may either return to the              than in a mutual fund.
                                           procedures are concluded and the CCC                    CCC the amount of funds reimbursed by                    (c) An ATP Participant shall not limit
                                           has made a final determination as to the                the CCC to increase its actual                        participation in its ATP activities to
                                           amount owed.                                            contribution percentage to the required               members of its organization.


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                                           44194            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations

                                           Participants shall ensure that their ATP-               contracts that are funded, in whole or in             Procedures shall provide that officers,
                                           funded programs and activities are open                 part, with ATP funds, that are open, fair,            employees, board members, and agents
                                           to all otherwise qualified individuals                  and competitive.                                      thereof shall neither solicit nor accept
                                           and entities on an equal basis and                         (d) Each ATP Participant shall submit              gratuities, favors, or anything of
                                           without regard to any non-merit factors.                to the CCC, for CCC approval, written                 monetary value from contractors or
                                           The ATP Participant shall publicize its                 contracting guidelines for contracts that             subcontractors. Procedures shall also
                                           program and make participation                          are funded, in whole or in part, with                 provide for disciplinary actions to be
                                           possible for commercial entities                        ATP funds. The CCC will notify all new                applied for violations of such standards
                                           throughout the relevant commodity                       and existing ATP Participants in writing              by officers, employees, board members
                                           sector or, in the case of SRTGs,                        in each Participant’s approval letter and             or agents thereof;
                                           throughout the corresponding region.                    through the FAS website as to                            (2) Procedures for reviewing
                                           This includes providing to such                         applicable submission dates for and                   proposals, bids, or other offers to
                                           commercial entities, upon request, a                    dates for approvals of contracting                    provide goods and services. Separate
                                           copy of any document in its possession                  guidelines. The CCC’s approval of such                procedures shall be developed for
                                           or control containing market                            contracting guidelines will remain in                 various situations, including, but not
                                           information developed and produced                      place until the CCC retracts its approval             limited to: Solicitations for highly
                                           under the terms of its ATP agreement.                   in writing, or until new guidelines are               technical services; solicitations for
                                           The Participant may charge a fee not to                 approved that supersede them. Once                    services that are not common in a
                                           exceed the costs for assembling,                        approved by the CCC, these contracting                specific market; solicitations that yield
                                           duplicating and distributing the                        guidelines shall govern all of a                      receipt of three or more bids;
                                           materials. This paragraph does not                      Participant’s ATP-funded contracting                  solicitations that yield receipt of fewer
                                           apply to any U.S. agricultural                          involving contracts with a minimum                    than three bids;
                                           cooperative when implementing its own                   annual value that CCC will determine                     (3) Requirements to conduct all
                                           brand program.                                          and announce in writing to all ATP                    contracting in an openly competitive
                                             (d) An ATP Participant shall select                   Participants via an ATP notice issued on              manner. Individuals who develop or
                                           U.S. agricultural industry                              the FAS website. The CCC may, from                    draft specifications, requirements,
                                           representatives to participate in generic               time to time, set a different minimum                 statements of work, invitations for bids,
                                           ATP activities such as trade teams, sales               value. In that case, the CCC will                     and/or requests for proposals for
                                           teams, and trade fairs based on criteria                announce the new amount in writing to                 procurement of any goods or services,
                                           that ensure participation on an equitable               all ATP Participants via an ATP notice                and such individuals’ families or
                                           basis by a broad cross section of the U.S.              issued on the FAS website. The                        partners, or an organization that
                                           industry. If requested by the CCC, an                   guidelines shall indicate the method for              employs or is about to employ any of
                                           ATP Participant shall submit such                       evaluating proposals received for all                 the aforementioned, shall be excluded
                                           selection criteria to the CCC for                       contract competitions, the method for                 from competition for such procurement.
                                           approval.                                               monitoring and evaluating performance                 ATP Participants’ written contracting
                                             (e) All ATP Participants should                       under contracts, and the method for                   guidelines may detail special situations
                                           endeavor to ensure fair and accurate                    initiating corrective action for                      where the prohibitions in this
                                           fact-based advertising. Deceptive or                    unsatisfactory performance under                      subparagraph do not apply, such as in
                                           misleading promotions may result in                     contracts. The ATP Participant may                    situations involving highly specialized
                                           cancellation or termination of a                        modify and resubmit these guidelines                  technical services or situations where
                                           Participant’s ATP agreement and the                     for re-approval at any time. In addition              the services are not commonly offered
                                           recovery of CCC funds related to such                   to the requirements in 2 CFR part 200,                in a specific market;
                                           promotions from the Participant.                        these guidelines shall include, at a                     (4) Requirements to perform and
                                             (f) The ATP Participant must report                   minimum, the following:                               document in the procurement files some
                                           any actions or circumstances that may                      (1) Procedures for developing and                  form of price or cost analysis, such as
                                           have a bearing on the propriety of its                  publicizing requests for proposals,                   a comparison of price quotations to
                                           ATP program to the appropriate                          invitations for bids, and similar                     market prices or other price indicia, to
                                           Attaché/Counselor, and its U.S. office                 documents that solicit third party offers             determine the reasonableness of the
                                           shall report such actions or                            to provide goods or services.                         offered prices in connection with every
                                           circumstances in writing to the CCC.                    Solicitations for professional and                    procurement action that is governed by
                                                                                                   technical services shall be based on                  the contracting guidelines;
                                           § 1489.28   Contracting procedures.                     clear and accurate descriptions of and                   (5) Requirements to conduct an
                                             (a) Neither the CCC nor any other                     requirements related to the services to               appropriate form of competition every
                                           agency of the U. S. Government nor any                  be procured. Such procedures must                     three years on all multi-year contracts
                                           official or employee of the CCC, FAS,                   include a conflict-of-interest provision              that are governed by the contracting
                                           USDA, or the U.S. Government has any                    that states that no employee, officer,                guidelines. However, contracts for in-
                                           obligation or responsibility with respect               board member, or agent thereof of the                 country representation are not required
                                           to ATP Participant contracts with third                 ATP Participant will participate in the               to be re-competed after the initial
                                           parties.                                                review, selection, award or                           reward. Instead, the performance of in-
                                             (b) An ATP Participant shall comply                   administration of a contract if a real or             country representation must be
                                           with the procurement standards set                      apparent conflict of interest would arise.            evaluated and documented by the ATP
                                           forth below and in the applicable parts                 Such a conflict would arise when an                   Participant annually to ensure that the
                                           of this title when procuring goods and                  employee, official, board member, agent,              terms of the contract are being met in a
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                                           services and when engaging in                           or the employee’s, officer’s, board                   satisfactory manner; and
                                           construction to implement program                       member’s, agent’s family, partners, or an                (6) Requirements for written contracts
                                           agreements (for example, 2 CFR part                     organization that employs or is about to              with each provider of goods, services, or
                                           200).                                                   employ any of the parties indicated                   construction work. Such contracts shall
                                             (c) Each ATP Participant shall                        herein, has a financial or other interest             require such providers to maintain
                                           establish contracting procedures, for                   in the firm selected for an award.                    adequate records to account for funds


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                                                            Federal Register / Vol. 83, No. 169 / Thursday, August 30, 2018 / Rules and Regulations                                              44195

                                           provided to them by the ATP                             investigation of such allegation or                   forth in this subpart. The CCC may also
                                           Participant.                                            occurrence.                                           initiate a claim against an ATP
                                             (e) An ATP Participant may undertake                     (b) ATP Participants with brand                    Participant if program income or CCC-
                                           ATP promotional activities directly or                  programs. (1) The ATP Participant may                 provided funds are lost due to an action
                                           through a domestic or foreign third                     charge a fee to brand participants to                 or omission of the ATP Participant.
                                           party. However, the ATP Participant                     cover the cost of the fraud prevention
                                           shall remain responsible and                            program.                                              § 1489.34 Suspension, termination, and
                                           accountable to the CCC for all ATP                                                                            closeout of agreements.
                                                                                                      (2) The ATP Participant shall repay to
                                           promotional activities and related                      the CCC funds paid to a brand                           A program agreement may be
                                           expenditures undertaken by such third                   participant through the ATP Participant               suspended or terminated in accordance
                                           party and shall be responsible for                      on claims that the ATP Participant or                 with the suspension and termination
                                           reimbursing CCC for any funds that CCC                  the CCC subsequently determines are                   procedures in 2 CFR part 200. If an
                                           determines should be refunded to the                    unauthorized or otherwise non-                        agreement is terminated, the applicable
                                           CCC in relation to such third party’s                   reimbursable expenses within 30 days                  regulations in 2 CFR part 200 will apply
                                           promotional activities and expenditures.                of the ATP Participant’s determination                to the closeout of the agreement.
                                                                                                   or CCC’s disallowance. The ATP                        § 1489.35 Paperwork reduction
                                           § 1489.29   Property standards.
                                                                                                   Participant shall repay CCC by                        requirements.
                                             The ATP Participant shall insure all                  submitting a check to CCC or by
                                           ATP-funded property and equipment                                                                               The paperwork and record keeping
                                                                                                   offsetting the ATP Participant’s next                 requirements imposed by this subpart
                                           acquired in furtherance of program                      reimbursement claim. The ATP
                                           activities and safeguard such against                                                                         have been submitted for review by OMB
                                                                                                   Participant shall make such payment in                under the Paperwork Reduction Act of
                                           theft, damage and unauthorized use.                     U.S. dollars, unless otherwise approved
                                           The Participant shall promptly report                                                                         1980. OMB has not yet assigned a
                                                                                                   in advance by CCC. An ATP Participant                 control number for this information
                                           any loss, theft, or damage of property to               operating a brand program in strict
                                           the insurance company.                                                                                        collection.
                                                                                                   accordance with an approved fraud
                                                                                                   prevention program, however, will not                   Dated: August 27, 2018.
                                           § 1489.30   Anti-fraud requirements.
                                                                                                   be liable to reimburse CCC for ATP                    Robert Stephenson,
                                              (a) All ATP Participants. (1) All ATP
                                                                                                   funds paid on such claims if the claims               Executive Vice President, Commodity Credit
                                           Participants shall submit to the CCC for                                                                      Corporation.
                                           approval a detailed fraud prevention                    were based on misrepresentations or
                                                                                                   fraud of the brand participant, its                     Dated: August 27, 2018.
                                           program. The CCC will notify all new
                                           and existing ATP Participants in writing                employees or agents, unless the CCC                   Kenneth Isley,
                                           in each Participant’s approval letter and               determines that the ATP Participant was               Administrator, Foreign Agricultural Service.
                                           through the FAS website as to                           grossly negligent in the operation of the             [FR Doc. 2018–18870 Filed 8–28–18; 8:45 am]
                                           applicable submission dates for and                     brand program regarding such claims.                  BILLING CODE 3410–10–P
                                           dates for approvals of fraud prevention                 The CCC shall communicate any such
                                           programs. ATP Participants should                       determination to the ATP Participant in
                                           review their fraud prevention programs                  writing.                                              FEDERAL RESERVE SYSTEM
                                           annually. The fraud prevention program                  § 1489.31    Program income.
                                           shall, at a minimum, include an annual                                                                        12 CFR Parts 217 and 225
                                                                                                      Any revenue or refunds generated
                                           review of physical controls and                                                                               [Regulations Q and Y; Docket No. R–1619]
                                                                                                   from an activity, e.g., participation fees,
                                           weaknesses, a standard process for
                                                                                                   proceeds of sales, refunds of value                   RIN 7100–AF 13
                                           investigating and remediation of
                                                                                                   added taxes (VAT), the expenditures for
                                           suspected fraud cases, and training in
                                                                                                   which have been wholly or partially                   Small Bank Holding Company and
                                           risk management and fraud detection for
                                                                                                   reimbursed with ATP funds, shall be                   Savings and Loan Holding Company
                                           all current and future employees. The
                                                                                                   used by the ATP Participant in                        Policy Statement and Related
                                           ATP Participant shall not conduct or
                                                                                                   furtherance of its approved ATP                       Regulations; Changes to Reporting
                                           permit any ATP promotion activities to
                                                                                                   activities in the program period during               Requirements
                                           occur unless and until the CCC has
                                                                                                   which the ATP funds are available for
                                           communicated in writing approval of                                                                           AGENCY:  Board of Governors of the
                                                                                                   obligation by the ATP Participant. The
                                           the ATP Participant’s fraud prevention                                                                        Federal Reserve System (Board).
                                                                                                   use of such revenue or refunds shall be
                                           program.                                                                                                      ACTION: Interim final rule with request
                                                                                                   governed by 7 CFR part 1489. Interest
                                              (2) The ATP Participant, within five                                                                       for comment; changes to reporting
                                                                                                   earned on funds advanced by the CCC
                                           business days of receiving an allegation                                                                      requirements.
                                                                                                   is not program income.
                                           or information giving rise to a
                                           reasonable suspicion of                                 § 1489.32    Amendment.                               SUMMARY:    The Board invites comment
                                           misrepresentation or fraud that could                     A program agreement may be                          on an interim final rule that raises the
                                           give rise to a claim by CCC, shall report               amended in writing with the consent of                asset size threshold for determining
                                           such allegation or information in                       the CCC and the ATP Participant.                      applicability of the Board’s Small Bank
                                           writing to such USDA personnel as                                                                             Holding Company and Savings and
                                           specified in the Participant’s ATP                      § 1489.33 Noncompliance with an                       Loan Holding Company Policy
                                           program agreement and/or approval                       agreement.                                            Statement (Regulation Y, appendix C)
                                           letter. The ATP Participant shall                         If an ATP Participant fails to comply               (Policy Statement) to $3 billion from $1
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                                           cooperate fully in any USDA                             with any term in its program agreement                billion of total consolidated assets. The
                                           investigation of such allegation or                     or approval letter, the CCC may take one              interim final rule also makes related and
                                           occurrence of misrepresentation or                      or more of the enforcement actions in 2               conforming revisions to the Board’s
                                           fraud and shall comply with any                         CFR part 200 and, if, appropriate,                    regulatory capital rule (Regulation Q)
                                           directives given by the CCC or USDA to                  initiate a claim against the ATP                      and requirements for bank holding
                                           the ATP Participant for the prompt                      Participant, following the procedures set             companies (Regulation Y). In


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Document Created: 2018-08-30 01:22:00
Document Modified: 2018-08-30 01:22:00
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionRules and Regulations
ActionFinal rule.
DatesEffective date: August 30, 2018.
ContactCurt Alt, Director, Program Operations Division, by telephone: (202) 720-4327; or by fax: (202) 720-9361; or by email: [email protected]
FR Citation83 FR 44178 
RIN Number0551-AA92
CFR AssociatedAgricultural Commodities and Exports

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