The DoD (referred to herein as "the Department", "Department of War" or "DoW") has submitted to the Office of Management and Budget (OMB) for clearance the following proposal fo...
Department of the Navy, Department of Defense (DoD).
ACTION:
30-Day information collection notice.
SUMMARY:
The DoD (referred to herein as “the Department”, “Department of War” or “DoW”) has submitted to the Office of Management and Budget (OMB) for clearance the following proposal for collection of information under the provisions of the Paperwork Reduction Act.
DATES:
Consideration will be given to all comments received by November 27, 2026.
ADDRESSES:
Written comments and recommendations for the proposed information collection should be sent within 30 days of publication of this notice to
www.reginfo.gov/public/do/PRAMain.
Find this particular information collection by selecting “Currently under 30-day Review—Open for Public Comments” or by using the search function.
Title; Associated Form; and OMB Number:
Navy CHINFO Quarterly Brand Opinion Survey; OMB Control Number 0703-0090.
Type of Request:
Revision.
Number of Respondents:
16,000.
Responses per Respondent:
1.
Annual Responses:
16,000 (4,000 quarterly).
Average Burden per Response:
15 minutes.
Annual Burden Hours:
4,000.
Needs and Uses:
The Navy Chief of Information (CHINFO) requires this recurrent information collection to fulfill its mandate under Office of the Chief of Naval Operations (OPNAV) Instruction 5726.8C, “Outreach: America's Navy,” which requires providing public affairs advice to the Secretary of the Navy and the OPNAV. To provide informed, strategic counsel, CHINFO must continuously assess the public communication environment, track public understanding of the U.S. Navy and its operations, and monitor recent trends that affect public perception. This empirical brand and opinion research is necessary to evaluate current public perceptions, advise senior U.S. Navy leadership on how emerging global issues will be received, and plan strategic communication strategies around the release of information.
CHINFO uses the quantitative data collected quarterly from representative online panels to evaluate public knowledge, favorability, capability perception, and engagement with the Navy. These insights allow CHINFO to adjust its public communication efforts, address areas of low awareness or misunderstanding, and brief senior leaders on national sentiment regarding
( printed page 67827)
defense capabilities, spending, and emerging threats.
Affected Public:
Individuals or households.
Frequency:
Quarterly.
Respondent's Obligation:
Voluntary.
DoD Clearance Officer:
Mr. Reginald Lucas.
Dated: October 23, 2026.
Stephanie J. Bost,
Alternate OSD Federal Register Liaison Officer, Department of Defense.
www.reginfo.gov/public/do/PRAMain