SUPPLEMENTARY INFORMATION:

Under the Paperwork Reduction Act of 1995 (44 U.S.C. 3501 et seq.), before an agency submits a proposed collection of information to OMB for approval, it must first publish a document in the Federal Register providing a 60-day comment period and otherwise consult with members of the public and affected agencies concerning each proposed collection of information. The OMB has promulgated regulations describing what must be included in such a document. Under OMB's regulation (at 5 CFR 1320.8(d)), an agency must ask for public comment on the following: (a) whether the proposed collection of information is necessary for the proper performance of the functions of the agency, including whether the information will have practical utility; (b) the accuracy of the agency's estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; (c) how to enhance the quality, utility, and clarity of the information to be collected; and (d) how to minimize the burden of the collection of information on those who are to respond, including the use of appropriate automated, electronic, mechanical, or other technological collection techniques or other forms of information technology, e.g., permitting electronic submission of responses. In compliance with these requirements, NHTSA asks for public comments on the following proposed collection of information for which the agency is seeking approval from OMB.

Title: National Impaired Driving Paid Media Campaign Evaluation.

OMB Control Number: New.

Form Number(s): NHTSA Forms 2054, 2101, 2102, 2103, 2104, 2105, 2106, 2107, 2108, 2109.

Type of Request: New information collection.

Type of Review Requested: Regular.

Requested Expiration Date of Approval: Three years from date of approval.

Summary of the Collection of Information: NHTSA is seeking approval to conduct an evaluation of its national paid media campaigns “Drive Sober or Get Pulled Over” and “If You Feel Different, You Drive Different.” The evaluation will consist of administering and collecting survey data from a random sample of drivers who at least occasionally drink alcohol and are aged 18 and overusing a nationally representative online survey panel. Panelists aged 18-34 will be oversampled as this population typically has lower survey response rates. Participation will be voluntary and the estimated completion time for the survey will be 20 minutes.

The purpose of the questionnaire is to assess public awareness of the risks of alcohol- and other drug-impaired driving, campaign messaging effectiveness, and self-reported behavior change related to alcohol- and other drug-impaired driving. The questionnaire will be administered in English and Spanish. Cognitive testing of the English version of the survey was conducted to identify any problems and determine appropriate wording and sequencing of the questionnaire items by evaluating the quality of questions and the extent to which the questions gather the intended information. Cognitive testing consisted of one-on-one cognitive interviews with each of nine individuals selected from the general public. The cognitive interview participants were all drivers who had consumed at least one alcoholic beverage in the past month and spanned the age distribution 18 years and older with three participants aged 18-34 years old. Data collection will occur in four waves, with proposed timeframes for now and exact timeframes to be finalized at a later date:

• Wave 1 is the first pre-campaign survey, conducted immediately prior to the Labor Day paid media campaign run.
• Wave 2 is the post-campaign survey, immediately following the Labor Day paid media campaign run.
• Wave 3 is the second pre-campaign survey, conducted immediately prior to ( printed page 72948) the winter holiday paid media campaign run.
• Wave 4 is the post-campaign survey, immediately following the winter holiday paid media campaign run.

Description of the Need for the Information and Proposed Use of the Information: NHTSA's mission is to reduce deaths, injuries, and economic losses resulting from motor vehicle crashes on the Nation's highways. As part of our mission, NHTSA (by delegation from the Secretary of Transportation) is authorized to conduct research for the development of traffic safety programs. Title 23, United States Code, Section 403 gives the Secretary of Transportation (NHTSA by delegation) authorization to use funds appropriated to conduct research and development activities. The agency develops, promotes, and implements educational, engineering, and enforcement programs with the goal of ending preventable tragedies and reducing economic costs associated with vehicle use and highway travel. Impaired driving is a long-standing highway safety problem.

This project will support NHTSA's efforts to decrease alcohol- and drug-impaired driving by evaluating impaired driving countermeasures to gauge effectiveness. The most recent evaluation was conducted in 2012, using telephone surveys. This project will update the survey methodology, as well as the questionnaire. Given that phone survey response rates have declined significantly in recent years, NHTSA intends to use a nationally representative online panel to conduct this survey. NHTSA will conduct pre- and post-campaign survey data collection to evaluate public awareness of the risks of alcohol- and drug-impaired driving and the campaign messaging, as well as self-reported behaviors related to alcohol- and drug-impaired driving. The Agency will update the questionnaire to focus on not just alcohol-impaired driving, but drug-impaired, specifically cannabis, driving as well as it was not evaluated in previous surveys. NHTSA will use the findings from this study to assess how public awareness (of impaired driving and the media campaigns) relates to self-reported impaired driving behaviors. The study's findings will also be used to improve NHTSA's future safety messaging campaigns and to inform other agency programmatic efforts to reduce impaired driving.

Affected Public: Ipsos will randomly select 10,400 respondents from KnowledgePanel®, an online national panel of 60,000 members. The selected participants—drivers aged 18 or older who self-report consuming alcohol at least occasionally—will complete the web survey in English or Spanish.

Estimated Number of Respondents: NHTSA aims to collect 2,600 completed surveys per wave of the study, of which there are four waves, for a total of 10,400 total completed surveys. The sampling plan also accounts for invited panelists who are screened out during initial eligibility checks. It is expected that about 5% of sampled panelists start a survey, but do not complete it. These are considered nonresponders, along with about 35% in the KnowledgePanel who generally do not start surveys at all. The total nonresponse rate is about 40%, although completion rates may be higher or lower depending on the survey. Based on panel profile data, an estimated 73% of KnowledgePanel adults aged 18 and older meet the preliminary eligibility criteria—holding a driver's license (used as a proxy for regular driving) and self-reporting alcohol use in the past month. Screening will focus on adult drivers who at least occasionally consume alcohol or other substances, ensuring 2,600 completed surveys per wave. The estimated number of participants who will be screened out during any single wave is 3,168. Across four waves, this totals 12,672 panelists. Therefore, the total expected reach is 23,072 panelists (10,400 completed responses and 12,672 incomplete or nonresponses).

Frequency: This is a one-time data collection occurring in four waves consisting of survey administration before and after two campaign deployments.

Estimated Total Annual Burden Hours: The total burden hours for those completing the survey are estimated to be 3,467 (rounded—10,400 respondents × 0.333 hours). The estimated completion time for the survey is 20 minutes. Therefore, the total annual burden hours for the study are estimated to be 1,156 hours (rounded).

NHTSA estimates the opportunity cost to respondents using an average hourly wage. The May 2024 mean hourly wage for all occupations in the Unites States was $32.66 per hour.^[1] To ensure labor costs are inclusive of benefits, an additional 31.5% is added to equate to a fully loaded hourly labor cost of $42.95. Therefore, NHTSA estimates the total annual opportunity cost to be approximately $49,650.20 ($42.95 × 1,156 hours).

Estimated Total Annual Burden Cost: Participation in this study is voluntary, and there are no costs to respondents beyond the time spent hearing about the study and participating in data collection if they decide to participate. Participants will incur no burden related to annual reporting or record keeping due to the collection of this new information.

Public Comments Invited: You are asked to comment on any aspects of this ( printed page 72949) information collection, including (a) whether the proposed collection of information is necessary for the proper performance of the functions of the Department, including whether the information will have practical utility; (b) the accuracy of the Department's estimate of the burden of the proposed information collection; (c) ways to enhance the quality, utility and clarity of the information to be collected; and (d) ways to minimize the burden of the collection of information on respondents, including the use of automated collection techniques or other forms of information technology.

Authority: The Paperwork Reduction Act of 1995; 44 U.S.C. Chapter 35, as amended; 49 CFR 1.49; and DOT Order 1351.29A.

91 FR 72947