80_FR_17854 80 FR 17791 - Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Fees for the BATS One Market Data Product

80 FR 17791 - Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Fees for the BATS One Market Data Product

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 63 (April 2, 2015)

Page Range17791-17795
FR Document2015-07519

Federal Register, Volume 80 Issue 63 (Thursday, April 2, 2015)
[Federal Register Volume 80, Number 63 (Thursday, April 2, 2015)]
[Notices]
[Pages 17791-17795]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-07519]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-74598; File No. SR-BATS-2015-24]


Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change To Amend 
the Fees for the BATS One Market Data Product

March 27, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on March 17, 2015, BATS Exchange, Inc. (the ``Exchange'' or 
``BZX'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I, II 
and III below, which Items have been prepared by the Exchange. The 
Exchange has designated the proposed rule change as one establishing or 
changing a member due, fee, or other charge imposed by the Exchange 
under Section 19(b)(3)(A)(ii) of the Act \3\ and Rule 19b-4(f)(2) 
thereunder,\4\ which renders the proposed rule change effective upon 
filing with the Commission. The Commission is publishing this notice to 
solicit comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ 15 U.S.C. 78s(b)(3)(A)(ii).
    \4\ 7 CFR 240.19b-4(f)(2).
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange filed a proposal to amend the market data section of 
its fee schedule to: (i) Establish a Digital Media Enterprise Fee for 
the BATS One Feed; and (ii) make a non-substantive change to the 
description of the BATS One Feed Enterprise fee.
    The text of the proposed rule change is available at the Exchange's 
Web site at www.batstrading.com, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
Sections A, B, and C below, of the most significant parts of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend the market data section of its fee 
schedule to: (i) Establish a Digital Media Enterprise Fee for the BATS 
One Feed; and (ii) make a non-substantive change to the description of 
the BATS One Feed Enterprise fee.\5\
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    \5\ The Exchange notes that the date of the fee schedule was 
amended to March 17, 2015 in a previously filed proposed rule 
change. See SR-BATS-2015-23 (filed March 17, 2015).
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    The Commission recently approved a proposed rule change by the 
Exchange to establish a new market data product called the BATS One 
Feed \6\ as well as published proposed rule changes to establish 
related fees.\7\ The BATS One Feed is a data feed that disseminates, on 
a real-time basis, the aggregate best bid and offer (``BBO'') of all 
displayed orders for securities traded on BZX and its affiliated 
exchanges \8\ and for which the BATS Exchanges report quotes under the 
Consolidated Tape Association (``CTA'') Plan or the Nasdaq/UTP Plan.\9\ 
The BATS One Feed also contains the individual last sale information 
for the BATS Exchanges (collectively with the aggregate BBO, the ``BATS 
One Summary Feed''). In addition, the BATS One Feed contains optional 
functionality which enables recipients to receive aggregated two-sided 
quotations from the BATS Exchanges for up to five (5) price levels 
(``BATS One Premium Feed'').
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    \6\ See Securities Exchange Act Release No. 73918 (December 23, 
2014), 79 FR 78920 (December 31, 2014) (File Nos. SR-EDGX-2014-25; 
SR-EDGA-2014-25; SR-BATS-2014-055; SR-BYX-2014-030) (Notice of 
Amendments No. 2 and Order Granting Accelerated Approval to Proposed 
Rule Changes, as Modified by Amendments Nos. 1 and 2, to Establish a 
New Market Data Product called the BATS One Feed) (``BATS One 
Approval Order'').
    \7\ See Securities Exchange Act Release Nos. 74282 (February 17, 
2015), 80 FR 9487 (February 23, 2015) (SR-EDGX-2015-09); 74283 
(February 18, 2015), 80 FR 9809 (February 24, 2015) (SR-EDGA-2015-
09); 74284 (February 18, 2015), 80 FR 9792 (February 24, 2015) (SR-
BYX-2015-09); and 74285 (February 18, 2015), 80 FR 9828 (February 
24, 2015) (SR-BATS-2015-11) (``BATS One Fee Proposals'').
    \8\ BZX's affiliated exchanges are EDGA Exchange, Inc. 
(``EDGA''), EDGX Exchange, Inc. (``EDGX''), and BATS Y-Exchange, 
Inc. (``BYX'', together with EDGX, EDGA, and BZX, the ``BATS 
Exchanges''). On January 23, 2014, BATS Global Markets, Inc. 
(``BGMI''), the former parent company of the Exchange and BYX, 
completed its business combination with Direct Edge Holdings LLC, 
the parent company of EDGA and EDGX. See Securities Exchange Act 
Release No. 71375 (January 23, 2014), 79 FR 4771 (January 29, 2014) 
(SR-BATS-2013-059; SR-BYX-2013-039). Upon completion of the business 
combination, DE Holdings and BGMI each became intermediate holding 
companies, held under a single new holding company. The new holding 
company, formerly named ``BATS Global Markets Holdings, Inc.,'' 
changed its name to ``BATS Global Markets, Inc.'' and BGMI changed 
its name to ``BATS Global Markets Holdings, Inc.''
    \9\ The Exchange understands that each of the BATS Exchanges 
will separately file substantially similar proposed rule changes 
with the Commission to implement fees for the BATS One Feed.
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BATS One Digital Media Enterprise Fee
    The Exchange proposes to amend its fee schedule to establish a 
Digital Media Enterprise Fee of $15,000 per month for

[[Page 17792]]

the BATS One Summary Feed and $25,000 per month for the BATS One 
Premium Feed. As an alternative to User fees,\10\ a recipient firm may 
purchase a monthly Digital Media Enterprise license to receive the BATS 
One Feed from an External Distributor \11\ to distribute to an 
unlimited number of Professional and Non-Professional Users \12\ for 
viewing via television, Web sites, and mobile devices for informational 
and non-trading purposes only without having to account for the extent 
of access to the data or the report the number of Users to the 
Exchange. The Digital Media Enterprise Fee would be in addition to the 
Data Consolidation Fee.\13\
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    \10\ The Exchange assesses a monthly fee for Professional Users 
of $10.00 per User for receipt of the BATS One Summary Feed or 
$15.00 per User who elects to also receive the BATS One Premium 
Feed. Non-Professional Users are assessed a monthly fee of $0.25 per 
user for the BATS One Summary Feed or $0.50 per user for the BATS 
One Premium Feed. External Distributors must count every 
Professional User and Non-Professional User to which they provide 
BATS One Feed data. See BATS One Fee Proposals, supra note 7.
    \11\ As defined in the Exchange's fee schedule, an External 
Distributor of an Exchange Market Data product is a Distributor that 
receives the Exchange Market Data product and then distributes that 
data to a third party or one or more Users outside the Distributor's 
own entity.
    \12\ As defined in the Exchange's fee schedule, a User of an 
Exchange Market Data product is a natural person, a proprietorship, 
corporation, partnership, or entity, or device (computer or other 
automated service), that is entitled to receive Exchange data. A 
Non-Professional User of an Exchange Market Data product is a 
natural person who is not: (i) Registered or qualified in any 
capacity with the Commission, the Commodity Futures Trading 
Commission, any state securities agency, any securities exchange or 
association, or any commodities or futures contract market or 
association; (ii) engaged as an ``investment adviser'' as that term 
is defined in Section 201(11) of the Investment Advisers Act of 1940 
(whether or not registered or qualified under that Act); or (iii) 
employed by a bank or other organization exempt from registration 
under federal or state securities laws to perform functions that 
would require registration or qualification if such functions were 
performed for an organization not so exempt. A Professional User of 
an Exchange Market Data product is any User other than a Non-
Professional User.
    \13\ The Data Consolidation Fee is $1,000 per month and is 
designed to reflect the value of the aggregation and consolidation 
function the Exchange performs in creating the BATS One Feed. See 
BATS One Fee Proposals, supra note 7.
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Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The Exchange proposes a non-substantive change to the description 
of the BATS One Enterprise fee. The fee schedule currently states that, 
``[a]s an alternative to User fees, a recipient firm may purchase a 
monthly Enterprise Fee to receive the BATS One Feed from an External 
Distributor for an unlimited number of Professional and Non-
Professional Users.'' The Exchange proposes to amend this sentence in 
two ways. The first amendment is to state that a recipient firm may 
purchase a monthly Enterprise license, rather than Enterprise fee, as 
the term ``license'' is a more accurate description. The second is to 
specify that the recipient firm purchasing a monthly enterprise license 
does so to distribute the BATS One Feed to an unlimited number of 
Professional and Non-Professional Users.
2. Statutory Basis
BATS One Digital Media Enterprise Fee
    The Exchange believes that the proposed Digital Media Enterprise 
Fee for the BATS One Feed is consistent with Section 6(b) of the 
Act,\14\ in general, and Section 6(b)(4) of the Act,\15\ in particular, 
in that it provides for an equitable allocation of reasonable fees 
among recipients of the data and is not designed to permit unfair 
discrimination among customers, brokers, or dealers. The Exchange also 
believes that the proposed rule change is consistent with Section 11(A) 
of the Act \16\ in that it supports (i) fair competition among brokers 
and dealers, among exchange markets, and between exchange markets and 
markets other than exchange markets and (ii) the availability to 
brokers, dealers, and investors of information with respect to 
quotations for and transactions in securities. Furthermore, the 
proposed rule change is consistent with Rule 603 of Regulation NMS,\17\ 
which provides that any national securities exchange that distributes 
information with respect to quotations for or transactions in an NMS 
stock do so on terms that are not unreasonably discriminatory. In 
adopting Regulation NMS, the Commission granted self-regulatory 
organizations and broker-dealers increased authority and flexibility to 
offer new and unique market data products to the public. It was 
believed that this authority would expand the amount of data available 
to consumers, and also spur innovation and competition for the 
provision of market data.
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    \14\ 15 U.S.C. 78f.
    \15\ 15 U.S.C. 78f(b)(4).
    \16\ 15 U.S.C. 78k-1.
    \17\ See 17 CFR 242.603.
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    In addition, the proposed fee is equitable and not unfairly 
discriminatory because it will apply uniformly to market data vendors, 
television broadcasters, Web site and mobile service providers. The 
Exchange believes it is reasonable to establish a lower cost fee 
structure that is designed to facilitate broader media distribution of 
the BATS One Data Feed for informational purposes because it will 
benefit investors generally.
    In establishing the Digital Media Enterprise Fee, the Exchange 
recognizes that there is demand for a more seamless and easier-to-
administer data distribution mode that takes into account the expanded 
variety of media and communication devices that investors utilize 
today. The Exchange believes the Digital Media Enterprise Fee will be 
easy to administer because data recipients that purchase it would not 
be required to differentiate between Professional and Non-Professional 
Users, account for the extent of access to the data, or report the 
number of Users. This is a significant reduction on a recipient firm's 
administrative burdens and is a significant value to investors. For 
example, a television broadcaster could display the BATS One Feed data 
during market-related programming and on its Web site or allow viewers 
to view the data via their mobile devices, creating a more seamless 
distribution model that will allow investors more choice in how they 
receive and view market data, all without having to account for and/or 
measure who accesses the data and how often they do so.
    The proposed Digital Media Enterprise Fee is equitable and 
reasonable because it will also enable recipient firms to more widely 
distribute data from the BATS One Feed to investors for informational 
purposes at a lower cost than is available today. For example, a 
recipient firm may purchase an Enterprise license in the amount of 
$50,000 per month for the BATS One Summary Feed and $100,000 per month 
for the BATS One Premium Feed to receive the BATS One Feed from an 
External Distributor for an unlimited number of Professional and Non-
Professional Users, which is greater than the Digital Media Enterprise 
fee proposed herein. The Exchange also believes the amount of the 
Digital Enterprise [sic] is reasonable as compared to the existing 
Enterprise fees discussed above because the distribution of BATS One 
Feed data is limited to television, Web sites, and mobile devices for 
informational purposes only, while distribution of the BATS One Feed 
data pursuant to an Enterprise license contains no such limitation. The 
Exchange also believes that the proposed Digital Media Enterprise fee 
is equitable and reasonable because it is less than similar fees 
charged by other exchanges.\18\
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    \18\ The Nasdaq Stock Market offers proprietary data products 
for distribution over the internet and television under alternative 
fee schedules that are subject to maximum fee of $50,000 per month. 
See Nasdaq Rule 7039(b). The NYSE charges a Digit Media Enterprise 
fee of $40,000 per month for the NYSE Trade Digital Media product. 
See Securities Exchange Act Release No. 69272 (April 2, 2013), 78 FR 
20983 (April 8, 2013) (SR-NYSE-2013-23).

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[[Page 17793]]

    The Exchange has taken into consideration its affiliated 
relationship with BYX, EDGA, and EDGX in proposing the Digital Media 
Enterprise fee to assure that vendors would be able to offer a similar 
product on the same terms as the Exchange from a cost perspective. 
While the BATS Exchanges are the exclusive distributors of the 
individual data feeds from which certain data elements may be taken to 
create the BATS One Feed, they are not the exclusive distributors of 
the aggregated and consolidated information that comprises the BATS One 
Feed. As discussed in in the BATS One Fee Proposal,\19\ any entity may 
separately purchase the individual underlying products, and if they so 
choose, perform a similar aggregation and consolidation function that 
the Exchange performs in creating the BATS One Feed, and offer a data 
feed with the same information included in the BATS One Feed to sell 
and distribute it to its clients with no greater cost than the 
Exchange.
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    \19\ See BATS One Fee Proposals, supra note 7.
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    To enable such competition, the Exchange is offering the Digital 
Media Enterprise license for the BATS One Feed on terms that a 
subscriber of the underlying feeds could offer a competing product if 
it so chooses. The BATS One Feed is comprised of data included in EDGX 
Depth, EDGA Depth, BYX Depth, and BZX Depth.\20\ Currently, an External 
Distributor could create a competing product to the BATS One Premium 
Feed \21\ by purchasing each of these depth of book products from the 
individual BATS Exchanges and then performing its own aggregation and 
consolidation functions. The combined External Distributor fees for 
these individual data feeds of the BATS Exchanges is $12,500 per 
month.\22\ An External Distributor that seeks to create a competing 
product to the BATS One Summary Feed could instead subscribe to the 
following data feeds: EDGX Top, EDGX Last Sale, EDGA Top, EDGA Last 
Sale, BZX Top, BZX Last Sale, BYX Top, and BYX Last Sale,\23\ and then 
perform their own aggregation and consolidation function. The combined 
External Distributor fees for these individual data feeds of the BATS 
Exchanges is $5,000 per month.\24\ The Exchange proposes to charge a 
Digital Media Enterprise Fee ($15,000 per month for the BATS One 
Summary Feed and $25,000 per month for the BATS One Premium Feed, plus 
the $1,000 per month Data Consolidation fee) that exceeds the combined 
External Distributor fees for each of the individual feeds listed above 
to ensure that vendors could compete with the Exchange by creating the 
same product as the BATS One Feed to sell to their clients at no 
greater cost than the Exchange.
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    \20\ See EDGA Rule 13.8, EDGX Rule 13.8, BZX Rule 11.22(a) and 
(c), and BYX Rule 11.22 (a) and (c) for a description of the depth 
of book feeds offered by each of the BATS Exchanges.
    \21\ Like the Exchange, an External Distributor would also be 
able to create a competing product to the BATS One Summary Feed from 
the data received via EDGX Depth, EDGA Depth, BYX Depth, and BZX 
Depth, without having to separately purchase the top and last sale 
feeds from each of the BATS Exchanges.
    \22\ The monthly External Distributor fee is $2,500 per month 
for EDGX Depth, $2,500 per month for EDGA Depth, $2,500 for BYX 
Depth, and $5,000 for BZX Depth.
    \23\ See supra note 6. See also BATS Rule 11.22(d) and (g).
    \24\ The monthly External Distributor fee is $1,250 per month 
for EDGX Top and EDGX Last Sale (as proposed herein), free for EDGA 
Top and EDGA Last Sale, $1,250 for BYX Top and BYX Last Sale, and 
$2,500 for BZX Top and BZX Last Sale. See BATS One Fee Proposals, 
supra note 7.
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    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 
2010), upheld the Commission's reliance upon the existence of 
competitive market mechanisms to set reasonable and equitably allocated 
fees for proprietary market data.
    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are removed' 
and that the SEC wield its regulatory power `in those situations where 
competition may not be sufficient,' such as in the creation of a 
`consolidated transactional reporting system.'
    Id. at 535 (quoting H.R. Rep. No. 94-229 at 92 (1975), as reprinted 
in 1975 U.S.C.C.A.N. 323). The court agreed with the Commission's 
conclusion that ``Congress intended that `competitive forces should 
dictate the services and practices that constitute the U.S. national 
market system for trading equity securities.' '' \25\
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    \25\ NetCoalition, 615 F.3d at 535.
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    As explained below in the Exchange's Statement on Burden on 
Competition, the Exchange believes that there is substantial evidence 
of competition in the marketplace for data and that the Commission can 
rely upon such evidence in concluding that the fees established in this 
filing are the product of competition and therefore satisfy the 
relevant statutory standards.\26\ In addition, the existence of 
alternatives to the BATS One Feed, including real-time consolidated 
data, free delayed consolidated data, and proprietary last sale data 
from other sources, as described below, further ensures that the 
Exchange cannot set unreasonable fees, or fees that are unreasonably 
discriminatory, when vendors and users can elect such alternatives.
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    \26\ Section 916 of the Dodd-Frank Wall Street Reform and 
Consumer Protection Act of 2010 (the ``Dodd-Frank Act'') amended 
paragraph (A) of Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), 
to make clear that all exchange fees for market data may be filed by 
exchanges on an immediately effective basis.
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    As the NetCoalition decision noted, the Commission is not required 
to undertake a cost-of-service or ratemaking approach, and the Exchange 
incorporates by reference into this proposed rule change its 
affiliate's [sic] analysis of this topic in another rule filing.\27\
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    \27\ See Securities Exchange Act Release No. 63291 (Nov. 9, 
2010), 75 FR 70311 (November 17, 2010) (SR-NYSEArca-2010-97).
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    For these reasons, the Exchange believes that the proposed fees are 
reasonable, equitable, and not unfairly discriminatory.
Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The Exchange believes that the proposed change to the BATS One 
Enterprise Fee is consistent with Section 6(b) of the Act,\28\ in 
general, and Section 6(b)(4) of the Act,\29\ in particular, in that it 
provides for an equitable allocation of reasonable fees among 
recipients of the data and is not designed to permit unfair 
discrimination among customers, brokers, or dealers. The proposal to 
amend the description of the Enterprise fee within the fee schedule is 
equitable and reasonable because the changes are designed to clarify 
the fee schedule and avoid potential investor confusion. The proposed 
changes do not amend the amount or application of the BATS One 
Enterprise fee. The proposed changes are also non-discriminatory as 
they would apply to all recipient firms uniformly [sic].
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    \28\ 15 U.S.C. 78f.
    \29\ 15 U.S.C. 78f(b)(4).
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B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended.

[[Page 17794]]

BATS One Digital Media Enterprise Fee
    The BATS One Feed Digital Media Enterprise fee will enhance 
competition because it provides investors with an alternative option 
for receiving market data and competes directly with similar market 
data products currently offered by the NYSE and Nasdaq.\30\ The 
Exchange notes that there is already actual competition for products 
similar to the BATS One Feed. The NYSE offers BQT which provides BBO 
and last sale information for the NYSE, NYSE Arca Equities, Inc. and 
NYSE MKT LLC.\31\ Nasdaq offers Nasdaq Basic, a filed market data 
product, and through its affiliate, offers NLS Plus which provides a 
unified view of last sale information similar to the BATS One Feed.\32\ 
The existence of these competing data products demonstrates that there 
is ample, existing competition for products such as the BATS One Feed 
and the fees associated by such products is constrained by competition.
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    \30\ See Nasdaq Basic, http://www.nasdaqtrader.com/Trader.aspx?id=nasdaqbasic (last visited May 29, 2014) (data feed 
offering the BBO and Last Sale information for all U.S. exchange-
listed securities based on liquidity within the Nasdaq market 
center, as well as trades reported to the FINRA/Nasdaq Trade 
Reporting Facility (``TRF'')); Nasdaq NLS Plus, http://www.nasdaqtrader.com/Trader.aspx?id=NLSplus (last visited July 8, 
2014) (data feed providing last sale data as well as consolidated 
volume from the following Nasdaq OMX markets for U.S. exchange-
listed securities: Nasdaq, FINRA/Nasdaq TRF, Nasdaq OMX BX, and 
Nasdaq OMX PSX); Securities Exchange Act Release No. 73553 (November 
6, 2014), 79 FR 67491 (November 13, 2014) (SR-NYSE-2014-40) (Notice 
of Amendment No. 1 and Order Granting Accelerated Approval to a 
Proposed Rule Change, as Modified by Amendment No.1, To Establish 
the NYSE Best Quote & Trades (``BQT'') Data Feed); http://www.nyxdata.com/Data-Products/NYSE-Best-Quote-and-Trades (last 
visited May 27, 2014) (data feed providing unified view of BBO and 
last sale information for the NYSE, NYSE Arca, and NYSE MKT).
    \31\ Id.
    \32\ Id.
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    In establishing the proposed fees, the Exchange considered the 
competitiveness of the market for proprietary data and all of the 
implications of that competition. The Exchange believes that it has 
considered all relevant factors in order to establish fair, reasonable, 
and not unreasonably discriminatory fees and an equitable allocation of 
fees among all Users. The existence of alternatives to the BATS One 
Feed, including the existing underlying feeds, consolidated data, and 
proprietary data from other sources, ensures that the Exchange cannot 
set unreasonable fees, or fees that are unreasonably discriminatory, 
when vendors and subscribers can elect these alternatives or choose not 
to purchase a specific proprietary data product if its cost to purchase 
is not justified by the returns any particular vendor or subscriber 
would achieve through the purchase.
    Finally, although the BATS Exchanges are the exclusive distributors 
of the individual data feeds from which certain data elements would be 
taken to create the BATS One Feed, the Exchange is not the exclusive 
distributor of the aggregated and consolidated information that would 
compose the BATS One Feed. The Exchange has taken into consideration 
its affiliated relationship with BYX, EDGA, and EDGX in its design of 
the BATS One Feed to assure that vendors would be able to offer a 
similar product on the same terms as the Exchange from a cost 
perspective. While the BATS Exchanges are the exclusive distributors of 
the individual data feeds from which certain data elements may be taken 
to create the BATS One Feed, they are not the exclusive distributors of 
the aggregated and consolidated information that comprises the BATS One 
Feed. As discussed in in [sic] the BATS One Fee Proposal,\33\ any 
entity may separately purchase the individual underlying products, and 
if they so choose, perform a similar aggregation and consolidation 
function that the Exchange performs in creating the BATS One Feed, and 
offer a data feed with the same information included in the BATS One 
Feed to sell and distribute it to its clients with no greater cost than 
the Exchange.
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    \33\ See BATS One Fee Proposals, supra note 7.
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    To enable such competition, the amount of the proposed Digital 
Media Enterprise license compared to the cost of the individual data 
feeds from the BATS Exchanges would enable a vendor to receive the 
underlying data feeds and offer a similar product on a competitive 
basis and with no greater cost than the Exchange. The amount of the 
proposed Digital Media Enterprise license, coupled with the Data 
Consolidation Fee, is not lower than the cost to a vendor of receiving 
the underlying data feeds to create a competing product. Therefore, the 
amount of the proposed Digital Media Enterprise license the Exchange 
would charge clients for the BATS One Feed compared to the cost of the 
individual data feeds from the BATS Exchanges would enable a vendor to 
receive the underlying data feeds and offer a similar product on a 
competitive basis and with no greater cost than the Exchange.
Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The proposal to amend the description of the Enterprise fee within 
the fee schedule will not have any impact on completion [sic]. The 
proposed changes are designed to clarify the fee schedule and avoid 
potential investor confusion and do not amend the amount or application 
of the BATS One Enterprise fee.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    The Exchange has neither solicited nor received written comments on 
the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \34\ and paragraph (f) of Rule 19b-4 
thereunder.\35\ At any time within 60 days of the filing of the 
proposed rule change, the Commission summarily may temporarily suspend 
such rule change if it appears to the Commission that such action is 
necessary or appropriate in the public interest, for the protection of 
investors, or otherwise in furtherance of the purposes of the Act.
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    \34\ 15 U.S.C. 78s(b)(3)(A).
    \35\ 17 CFR 240.19b-4(f).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-BATS-2015-24 on the subject line.

Paper Comments

     Send paper comments in triplicate to Brent J. Fields, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-BATS-2015-24. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will

[[Page 17795]]

post all comments on the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent 
amendments, all written statements with respect to the proposed rule 
change that are filed with the Commission, and all written 
communications relating to the proposed rule change between the 
Commission and any person, other than those that may be withheld from 
the public in accordance with the provisions of 5 U.S.C. 552, will be 
available for Web site viewing and printing in the Commission's Public 
Reference Room, 100 F Street NE., Washington, DC 20549-1090, on 
official business days between the hours of 10:00 a.m. and 3:00 p.m. 
Copies of such filing also will be available for inspection and copying 
at the principal office of the Exchange. All comments received will be 
posted without change; the Commission does not edit personal 
identifying information from submissions. You should submit only 
information that you wish to make available publicly. All submissions 
should refer to File Number SR-BATS-2015-24, and should be submitted on 
or before April 23, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\36\
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    \36\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Brent J. Fields,
Secretary.
[FR Doc. 2015-07519 Filed 4-1-15; 8:45 am]
BILLING CODE 8011-01-P



                                                                                Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                                    17791

                                              (previously known as Let’s Move                            2015, BATS Exchange, Inc. (the                         to the description of the BATS One Feed
                                              Museums, Let’s Move Gardens), IMLS                         ‘‘Exchange’’ or ‘‘BZX’’) filed with the                Enterprise fee.5
                                              will collect information about                             Securities and Exchange Commission                        The Commission recently approved a
                                              participant museums’ exhibits,                             (‘‘Commission’’) the proposed rule                     proposed rule change by the Exchange
                                              programs, and food service operations                      change as described in Items I, II and III             to establish a new market data product
                                              that are targeted at fighting childhood                    below, which Items have been prepared                  called the BATS One Feed 6 as well as
                                              obesity. The information will be used to                   by the Exchange. The Exchange has                      published proposed rule changes to
                                              confirm program participation                              designated the proposed rule change as                 establish related fees.7 The BATS One
                                              requirements and to share best practices                   one establishing or changing a member                  Feed is a data feed that disseminates, on
                                              in public health programs.                                 due, fee, or other charge imposed by the               a real-time basis, the aggregate best bid
                                                Current Actions: This notice proposes                    Exchange under Section 19(b)(3)(A)(ii)                 and offer (‘‘BBO’’) of all displayed
                                              clearance of the Let’s Move! Museums &                     of the Act 3 and Rule 19b–4(f)(2)                      orders for securities traded on BZX and
                                              Gardens registration form. The 60-day                      thereunder,4 which renders the                         its affiliated exchanges 8 and for which
                                              notice for the Let’s Move! Museums &                       proposed rule change effective upon                    the BATS Exchanges report quotes
                                              Gardens information collection was                         filing with the Commission. The                        under the Consolidated Tape
                                              published in the Federal Register on                       Commission is publishing this notice to                Association (‘‘CTA’’) Plan or the
                                              December 5, 2014, (FR vol. 79, No. 234,                    solicit comments on the proposed rule                  Nasdaq/UTP Plan.9 The BATS One Feed
                                              pgs. 72214–72215). No comments were                        change from interested persons.                        also contains the individual last sale
                                              received.                                                                                                         information for the BATS Exchanges
                                                Agency: Institute of Museum and                          I. Self-Regulatory Organization’s                      (collectively with the aggregate BBO, the
                                              Library Services.                                          Statement of the Terms of Substance of                 ‘‘BATS One Summary Feed’’). In
                                                Title: Let’s Move! Museums &                             the Proposed Rule Change                               addition, the BATS One Feed contains
                                              Gardens.                                                                                                          optional functionality which enables
                                                OMB Number: 3137–0084.                                      The Exchange filed a proposal to                    recipients to receive aggregated two-
                                                Frequency: Annual.                                       amend the market data section of its fee               sided quotations from the BATS
                                                Affected Public: Museums, state,                         schedule to: (i) Establish a Digital Media             Exchanges for up to five (5) price levels
                                              local, tribal government and not-for-                      Enterprise Fee for the BATS One Feed;                  (‘‘BATS One Premium Feed’’).
                                              profit institutions.                                       and (ii) make a non-substantive change
                                                                                                         to the description of the BATS One Feed                BATS One Digital Media Enterprise Fee
                                                Number of Respondents: 50.
                                                Estimated Time per Respondent: 0.17                      Enterprise fee.                                          The Exchange proposes to amend its
                                              hours.                                                        The text of the proposed rule change                fee schedule to establish a Digital Media
                                                Total Annual Costs to Respondents:                       is available at the Exchange’s Web site                Enterprise Fee of $15,000 per month for
                                              $164.                                                      at www.batstrading.com, at the                            5 The Exchange notes that the date of the fee
                                                Total Annualized to Federal                              principal office of the Exchange, and at               schedule was amended to March 17, 2015 in a
                                              Government: $4,615.                                        the Commission’s Public Reference                      previously filed proposed rule change. See SR–
                                                Contact: Comments should be sent to                      Room.                                                  BATS–2015–23 (filed March 17, 2015).
                                              Office of Information and Regulatory                                                                                 6 See Securities Exchange Act Release No. 73918

                                              Affairs, Attn.: OMB Desk Officer for                       II. Self-Regulatory Organization’s                     (December 23, 2014), 79 FR 78920 (December 31,
                                                                                                         Statement of the Purpose of, and                       2014) (File Nos. SR–EDGX–2014–25; SR–EDGA–
                                              Education, Office of Management and                                                                               2014–25; SR–BATS–2014–055; SR–BYX–2014–030)
                                              Budget, Room 10235, Washington, DC                         Statutory Basis for, the Proposed Rule                 (Notice of Amendments No. 2 and Order Granting
                                              20503, (202) 395–7316.                                     Change                                                 Accelerated Approval to Proposed Rule Changes, as
                                                                                                                                                                Modified by Amendments Nos. 1 and 2, to Establish
                                                Dated: March 30, 2015.                                     In its filing with the Commission, the               a New Market Data Product called the BATS One
                                              Kim A. Miller,                                             Exchange included statements                           Feed) (‘‘BATS One Approval Order’’).
                                                                                                                                                                   7 See Securities Exchange Act Release Nos. 74282
                                              Management Analyst, Office of Planning,                    concerning the purpose of and basis for
                                                                                                                                                                (February 17, 2015), 80 FR 9487 (February 23, 2015)
                                              Research, and Evaluation.                                  the proposed rule change and discussed                 (SR–EDGX–2015–09); 74283 (February 18, 2015), 80
                                              [FR Doc. 2015–07611 Filed 4–1–15; 8:45 am]                 any comments it received on the                        FR 9809 (February 24, 2015) (SR–EDGA–2015–09);
                                              BILLING CODE CODE 7036–01–P                                proposed rule change. The text of these                74284 (February 18, 2015), 80 FR 9792 (February
                                                                                                         statements may be examined at the                      24, 2015) (SR–BYX–2015–09); and 74285 (February
                                                                                                                                                                18, 2015), 80 FR 9828 (February 24, 2015) (SR–
                                                                                                         places specified in Item IV below. The                 BATS–2015–11) (‘‘BATS One Fee Proposals’’).
                                              SECURITIES AND EXCHANGE                                    Exchange has prepared summaries, set                      8 BZX’s affiliated exchanges are EDGA Exchange,

                                              COMMISSION                                                 forth in Sections A, B, and C below, of                Inc. (‘‘EDGA’’), EDGX Exchange, Inc. (‘‘EDGX’’), and
                                                                                                         the most significant parts of such                     BATS Y-Exchange, Inc. (‘‘BYX’’, together with
                                              [Release No. 34–74598; File No. SR–BATS–                                                                          EDGX, EDGA, and BZX, the ‘‘BATS Exchanges’’).
                                                                                                         statements.                                            On January 23, 2014, BATS Global Markets, Inc.
                                              2015–24]
                                                                                                                                                                (‘‘BGMI’’), the former parent company of the
                                                                                                         A. Self-Regulatory Organization’s                      Exchange and BYX, completed its business
                                              Self-Regulatory Organizations; BATS                        Statement of the Purpose of, and                       combination with Direct Edge Holdings LLC, the
                                              Exchange, Inc.; Notice of Filing and                       Statutory Basis for, the Proposed Rule                 parent company of EDGA and EDGX. See Securities
                                              Immediate Effectiveness of a Proposed                      Change                                                 Exchange Act Release No. 71375 (January 23, 2014),
                                              Rule Change To Amend the Fees for                                                                                 79 FR 4771 (January 29, 2014) (SR–BATS–2013–
                                                                                                         1. Purpose                                             059; SR–BYX–2013–039). Upon completion of the
                                              the BATS One Market Data Product                                                                                  business combination, DE Holdings and BGMI each
                                                                                                           The Exchange proposes to amend the                   became intermediate holding companies, held
                                              March 27, 2015.
                                                                                                                                                                under a single new holding company. The new
tkelley on DSK3SPTVN1PROD with NOTICES




                                                 Pursuant to Section 19(b)(1) of the                     market data section of its fee schedule                holding company, formerly named ‘‘BATS Global
                                              Securities Exchange Act of 1934 (the                       to: (i) Establish a Digital Media                      Markets Holdings, Inc.,’’ changed its name to
                                              ‘‘Act’’),1 and Rule 19b–4 thereunder,2                     Enterprise Fee for the BATS One Feed;                  ‘‘BATS Global Markets, Inc.’’ and BGMI changed its
                                                                                                         and (ii) make a non-substantive change                 name to ‘‘BATS Global Markets Holdings, Inc.’’
                                              notice is hereby given that on March 17,                                                                             9 The Exchange understands that each of the

                                                                                                                                                                BATS Exchanges will separately file substantially
                                                1 15   U.S.C. 78s(b)(1).                                   3 15  U.S.C. 78s(b)(3)(A)(ii).                       similar proposed rule changes with the Commission
                                                2 17   CFR 240.19b–4.                                      47   CFR 240.19b–4(f)(2).                            to implement fees for the BATS One Feed.



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                                              17792                           Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices

                                              the BATS One Summary Feed and                            Professional Users.’’ The Exchange                   of the BATS One Data Feed for
                                              $25,000 per month for the BATS One                       proposes to amend this sentence in two               informational purposes because it will
                                              Premium Feed. As an alternative to User                  ways. The first amendment is to state                benefit investors generally.
                                              fees,10 a recipient firm may purchase a                  that a recipient firm may purchase a                    In establishing the Digital Media
                                              monthly Digital Media Enterprise                         monthly Enterprise license, rather than              Enterprise Fee, the Exchange recognizes
                                              license to receive the BATS One Feed                     Enterprise fee, as the term ‘‘license’’ is           that there is demand for a more
                                              from an External Distributor 11 to                       a more accurate description. The second              seamless and easier-to-administer data
                                              distribute to an unlimited number of                     is to specify that the recipient firm                distribution mode that takes into
                                              Professional and Non-Professional                        purchasing a monthly enterprise license              account the expanded variety of media
                                              Users 12 for viewing via television, Web                 does so to distribute the BATS One Feed              and communication devices that
                                              sites, and mobile devices for                            to an unlimited number of Professional               investors utilize today. The Exchange
                                              informational and non-trading purposes                   and Non-Professional Users.                          believes the Digital Media Enterprise
                                              only without having to account for the                                                                        Fee will be easy to administer because
                                                                                                       2. Statutory Basis                                   data recipients that purchase it would
                                              extent of access to the data or the report
                                              the number of Users to the Exchange.                     BATS One Digital Media Enterprise Fee                not be required to differentiate between
                                              The Digital Media Enterprise Fee would                      The Exchange believes that the                    Professional and Non-Professional
                                              be in addition to the Data Consolidation                 proposed Digital Media Enterprise Fee                Users, account for the extent of access
                                              Fee.13                                                   for the BATS One Feed is consistent                  to the data, or report the number of
                                                                                                       with Section 6(b) of the Act,14 in                   Users. This is a significant reduction on
                                              Non-Substantive Change to the                                                                                 a recipient firm’s administrative
                                              Description of the BATS One Enterprise                   general, and Section 6(b)(4) of the Act,15
                                                                                                       in particular, in that it provides for an            burdens and is a significant value to
                                              Fee                                                                                                           investors. For example, a television
                                                                                                       equitable allocation of reasonable fees
                                                 The Exchange proposes a non-                          among recipients of the data and is not              broadcaster could display the BATS
                                              substantive change to the description of                 designed to permit unfair                            One Feed data during market-related
                                              the BATS One Enterprise fee. The fee                     discrimination among customers,                      programming and on its Web site or
                                              schedule currently states that, ‘‘[a]s an                brokers, or dealers. The Exchange also               allow viewers to view the data via their
                                              alternative to User fees, a recipient firm               believes that the proposed rule change               mobile devices, creating a more
                                              may purchase a monthly Enterprise Fee                    is consistent with Section 11(A) of the              seamless distribution model that will
                                              to receive the BATS One Feed from an                     Act 16 in that it supports (i) fair                  allow investors more choice in how they
                                              External Distributor for an unlimited                    competition among brokers and dealers,               receive and view market data, all
                                              number of Professional and Non-                          among exchange markets, and between                  without having to account for and/or
                                                                                                       exchange markets and markets other                   measure who accesses the data and how
                                                 10 The Exchange assesses a monthly fee for
                                                                                                       than exchange markets and (ii) the                   often they do so.
                                              Professional Users of $10.00 per User for receipt of                                                             The proposed Digital Media
                                              the BATS One Summary Feed or $15.00 per User             availability to brokers, dealers, and
                                              who elects to also receive the BATS One Premium          investors of information with respect to             Enterprise Fee is equitable and
                                              Feed. Non-Professional Users are assessed a              quotations for and transactions in                   reasonable because it will also enable
                                              monthly fee of $0.25 per user for the BATS One
                                                                                                       securities. Furthermore, the proposed                recipient firms to more widely
                                              Summary Feed or $0.50 per user for the BATS One
                                              Premium Feed. External Distributors must count           rule change is consistent with Rule 603              distribute data from the BATS One Feed
                                              every Professional User and Non-Professional User        of Regulation NMS,17 which provides                  to investors for informational purposes
                                              to which they provide BATS One Feed data. See            that any national securities exchange                at a lower cost than is available today.
                                              BATS One Fee Proposals, supra note 7.                                                                         For example, a recipient firm may
                                                 11 As defined in the Exchange’s fee schedule, an      that distributes information with respect
                                              External Distributor of an Exchange Market Data          to quotations for or transactions in an              purchase an Enterprise license in the
                                              product is a Distributor that receives the Exchange      NMS stock do so on terms that are not                amount of $50,000 per month for the
                                              Market Data product and then distributes that data       unreasonably discriminatory. In                      BATS One Summary Feed and $100,000
                                              to a third party or one or more Users outside the                                                             per month for the BATS One Premium
                                              Distributor’s own entity.                                adopting Regulation NMS, the
                                                 12 As defined in the Exchange’s fee schedule, a       Commission granted self-regulatory                   Feed to receive the BATS One Feed
                                              User of an Exchange Market Data product is a             organizations and broker-dealers                     from an External Distributor for an
                                              natural person, a proprietorship, corporation,           increased authority and flexibility to               unlimited number of Professional and
                                              partnership, or entity, or device (computer or other                                                          Non-Professional Users, which is greater
                                              automated service), that is entitled to receive
                                                                                                       offer new and unique market data
                                              Exchange data. A Non-Professional User of an             products to the public. It was believed              than the Digital Media Enterprise fee
                                              Exchange Market Data product is a natural person         that this authority would expand the                 proposed herein. The Exchange also
                                              who is not: (i) Registered or qualified in any           amount of data available to consumers,               believes the amount of the Digital
                                              capacity with the Commission, the Commodity                                                                   Enterprise [sic] is reasonable as
                                              Futures Trading Commission, any state securities
                                                                                                       and also spur innovation and
                                              agency, any securities exchange or association, or       competition for the provision of market              compared to the existing Enterprise fees
                                              any commodities or futures contract market or            data.                                                discussed above because the
                                              association; (ii) engaged as an ‘‘investment adviser’’      In addition, the proposed fee is                  distribution of BATS One Feed data is
                                              as that term is defined in Section 201(11) of the        equitable and not unfairly                           limited to television, Web sites, and
                                              Investment Advisers Act of 1940 (whether or not
                                              registered or qualified under that Act); or (iii)        discriminatory because it will apply                 mobile devices for informational
                                              employed by a bank or other organization exempt          uniformly to market data vendors,                    purposes only, while distribution of the
                                              from registration under federal or state securities      television broadcasters, Web site and                BATS One Feed data pursuant to an
                                              laws to perform functions that would require                                                                  Enterprise license contains no such
                                              registration or qualification if such functions were
                                                                                                       mobile service providers. The Exchange
                                              performed for an organization not so exempt. A           believes it is reasonable to establish a             limitation. The Exchange also believes
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                                              Professional User of an Exchange Market Data             lower cost fee structure that is designed            that the proposed Digital Media
                                              product is any User other than a Non-Professional        to facilitate broader media distribution             Enterprise fee is equitable and
                                              User.                                                                                                         reasonable because it is less than similar
                                                 13 The Data Consolidation Fee is $1,000 per

                                              month and is designed to reflect the value of the
                                                                                                        14 15 U.S.C. 78f.                                   fees charged by other exchanges.18
                                                                                                        15 15 U.S.C. 78f(b)(4).
                                              aggregation and consolidation function the
                                                                                                        16 15 U.S.C. 78k–1.                                   18 The Nasdaq Stock Market offers proprietary
                                              Exchange performs in creating the BATS One Feed.
                                              See BATS One Fee Proposals, supra note 7.                 17 See 17 CFR 242.603.                              data products for distribution over the internet and



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                                                                             Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                                    17793

                                                 The Exchange has taken into                          to the following data feeds: EDGX Top,                of competition and therefore satisfy the
                                              consideration its affiliated relationship               EDGX Last Sale, EDGA Top, EDGA Last                   relevant statutory standards.26 In
                                              with BYX, EDGA, and EDGX in                             Sale, BZX Top, BZX Last Sale, BYX                     addition, the existence of alternatives to
                                              proposing the Digital Media Enterprise                  Top, and BYX Last Sale,23 and then                    the BATS One Feed, including real-time
                                              fee to assure that vendors would be able                perform their own aggregation and                     consolidated data, free delayed
                                              to offer a similar product on the same                  consolidation function. The combined                  consolidated data, and proprietary last
                                              terms as the Exchange from a cost                       External Distributor fees for these                   sale data from other sources, as
                                              perspective. While the BATS Exchanges                   individual data feeds of the BATS                     described below, further ensures that
                                              are the exclusive distributors of the                   Exchanges is $5,000 per month.24 The                  the Exchange cannot set unreasonable
                                              individual data feeds from which                        Exchange proposes to charge a Digital                 fees, or fees that are unreasonably
                                              certain data elements may be taken to                   Media Enterprise Fee ($15,000 per                     discriminatory, when vendors and users
                                              create the BATS One Feed, they are not                  month for the BATS One Summary Feed                   can elect such alternatives.
                                              the exclusive distributors of the                       and $25,000 per month for the BATS                       As the NetCoalition decision noted,
                                              aggregated and consolidated                             One Premium Feed, plus the $1,000 per                 the Commission is not required to
                                              information that comprises the BATS                     month Data Consolidation fee) that                    undertake a cost-of-service or
                                              One Feed. As discussed in in the BATS                   exceeds the combined External                         ratemaking approach, and the Exchange
                                              One Fee Proposal,19 any entity may                      Distributor fees for each of the                      incorporates by reference into this
                                              separately purchase the individual                      individual feeds listed above to ensure               proposed rule change its affiliate’s [sic]
                                              underlying products, and if they so                     that vendors could compete with the                   analysis of this topic in another rule
                                              choose, perform a similar aggregation                   Exchange by creating the same product                 filing.27
                                              and consolidation function that the                     as the BATS One Feed to sell to their                    For these reasons, the Exchange
                                              Exchange performs in creating the BATS                  clients at no greater cost than the                   believes that the proposed fees are
                                              One Feed, and offer a data feed with the                Exchange.                                             reasonable, equitable, and not unfairly
                                              same information included in the BATS                      The decision of the United States                  discriminatory.
                                              One Feed to sell and distribute it to its               Court of Appeals for the District of                  Non-Substantive Change to the
                                              clients with no greater cost than the                   Columbia Circuit in NetCoalition v.                   Description of the BATS One Enterprise
                                              Exchange.                                               SEC, 615 F.3d 525 (D.C. Cir. 2010),                   Fee
                                                 To enable such competition, the                      upheld the Commission’s reliance upon
                                              Exchange is offering the Digital Media                                                                          The Exchange believes that the
                                                                                                      the existence of competitive market
                                              Enterprise license for the BATS One                                                                           proposed change to the BATS One
                                                                                                      mechanisms to set reasonable and
                                              Feed on terms that a subscriber of the                                                                        Enterprise Fee is consistent with
                                                                                                      equitably allocated fees for proprietary
                                              underlying feeds could offer a                                                                                Section 6(b) of the Act,28 in general, and
                                                                                                      market data.
                                              competing product if it so chooses. The                    In fact, the legislative history                   Section 6(b)(4) of the Act,29 in
                                              BATS One Feed is comprised of data                      indicates that the Congress intended                  particular, in that it provides for an
                                              included in EDGX Depth, EDGA Depth,                                                                           equitable allocation of reasonable fees
                                                                                                      that the market system ‘evolve through
                                              BYX Depth, and BZX Depth.20                                                                                   among recipients of the data and is not
                                                                                                      the interplay of competitive forces as
                                              Currently, an External Distributor could                                                                      designed to permit unfair
                                                                                                      unnecessary regulatory restrictions are
                                              create a competing product to the BATS                                                                        discrimination among customers,
                                                                                                      removed’ and that the SEC wield its
                                              One Premium Feed 21 by purchasing                                                                             brokers, or dealers. The proposal to
                                                                                                      regulatory power ‘in those situations
                                              each of these depth of book products                                                                          amend the description of the Enterprise
                                                                                                      where competition may not be
                                              from the individual BATS Exchanges                                                                            fee within the fee schedule is equitable
                                                                                                      sufficient,’ such as in the creation of a
                                              and then performing its own aggregation                                                                       and reasonable because the changes are
                                                                                                      ‘consolidated transactional reporting
                                              and consolidation functions. The                                                                              designed to clarify the fee schedule and
                                                                                                      system.’
                                              combined External Distributor fees for                     Id. at 535 (quoting H.R. Rep. No. 94–              avoid potential investor confusion. The
                                              these individual data feeds of the BATS                 229 at 92 (1975), as reprinted in 1975                proposed changes do not amend the
                                              Exchanges is $12,500 per month.22 An                    U.S.C.C.A.N. 323). The court agreed                   amount or application of the BATS One
                                              External Distributor that seeks to create               with the Commission’s conclusion that                 Enterprise fee. The proposed changes
                                              a competing product to the BATS One                     ‘‘Congress intended that ‘competitive                 are also non-discriminatory as they
                                              Summary Feed could instead subscribe                    forces should dictate the services and                would apply to all recipient firms
                                                                                                      practices that constitute the U.S.                    uniformly [sic].
                                              television under alternative fee schedules that are     national market system for trading
                                              subject to maximum fee of $50,000 per month. See
                                                                                                                                                            B. Self-Regulatory Organization’s
                                              Nasdaq Rule 7039(b). The NYSE charges a Digit           equity securities.’ ’’ 25                             Statement on Burden on Competition
                                              Media Enterprise fee of $40,000 per month for the          As explained below in the Exchange’s
                                                                                                                                                              The Exchange does not believe that
                                              NYSE Trade Digital Media product. See Securities        Statement on Burden on Competition,
                                              Exchange Act Release No. 69272 (April 2, 2013), 78                                                            the proposed rule change will result in
                                                                                                      the Exchange believes that there is
                                              FR 20983 (April 8, 2013) (SR–NYSE–2013–23).                                                                   any burden on competition that is not
                                                                                                      substantial evidence of competition in
                                                 19 See BATS One Fee Proposals, supra note 7.
                                                                                                                                                            necessary or appropriate in furtherance
                                                 20 See EDGA Rule 13.8, EDGX Rule 13.8, BZX           the marketplace for data and that the
                                                                                                                                                            of the purposes of the Act, as amended.
                                              Rule 11.22(a) and (c), and BYX Rule 11.22 (a) and       Commission can rely upon such
                                              (c) for a description of the depth of book feeds        evidence in concluding that the fees                     26 Section 916 of the Dodd-Frank Wall Street
                                              offered by each of the BATS Exchanges.
                                                 21 Like the Exchange, an External Distributor
                                                                                                      established in this filing are the product            Reform and Consumer Protection Act of 2010 (the
                                              would also be able to create a competing product                                                              ‘‘Dodd-Frank Act’’) amended paragraph (A) of
                                              to the BATS One Summary Feed from the data                23 See supra note 6. See also BATS Rule 11.22(d)    Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), to
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                                              received via EDGX Depth, EDGA Depth, BYX                and (g).                                              make clear that all exchange fees for market data
                                              Depth, and BZX Depth, without having to                   24 The monthly External Distributor fee is $1,250   may be filed by exchanges on an immediately
                                              separately purchase the top and last sale feeds from    per month for EDGX Top and EDGX Last Sale (as         effective basis.
                                                                                                                                                               27 See Securities Exchange Act Release No. 63291
                                              each of the BATS Exchanges.                             proposed herein), free for EDGA Top and EDGA
                                                 22 The monthly External Distributor fee is $2,500    Last Sale, $1,250 for BYX Top and BYX Last Sale,      (Nov. 9, 2010), 75 FR 70311 (November 17, 2010)
                                              per month for EDGX Depth, $2,500 per month for          and $2,500 for BZX Top and BZX Last Sale. See         (SR–NYSEArca–2010–97).
                                              EDGA Depth, $2,500 for BYX Depth, and $5,000 for        BATS One Fee Proposals, supra note 7.                    28 15 U.S.C. 78f.

                                              BZX Depth.                                                25 NetCoalition, 615 F.3d at 535.                      29 15 U.S.C. 78f(b)(4).




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                                              17794                          Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices

                                              BATS One Digital Media Enterprise Fee                   cost to purchase is not justified by the              Non-Substantive Change to the
                                                 The BATS One Feed Digital Media                      returns any particular vendor or                      Description of the BATS One Enterprise
                                              Enterprise fee will enhance competition                 subscriber would achieve through the                  Fee
                                              because it provides investors with an                   purchase.                                               The proposal to amend the
                                              alternative option for receiving market                    Finally, although the BATS                         description of the Enterprise fee within
                                              data and competes directly with similar                 Exchanges are the exclusive distributors              the fee schedule will not have any
                                              market data products currently offered                  of the individual data feeds from which               impact on completion [sic]. The
                                              by the NYSE and Nasdaq.30 The                           certain data elements would be taken to               proposed changes are designed to clarify
                                              Exchange notes that there is already                    create the BATS One Feed, the                         the fee schedule and avoid potential
                                              actual competition for products similar                 Exchange is not the exclusive                         investor confusion and do not amend
                                              to the BATS One Feed. The NYSE offers                   distributor of the aggregated and                     the amount or application of the BATS
                                              BQT which provides BBO and last sale                                                                          One Enterprise fee.
                                                                                                      consolidated information that would
                                              information for the NYSE, NYSE Arca
                                                                                                      compose the BATS One Feed. The                        C. Self-Regulatory Organization’s
                                              Equities, Inc. and NYSE MKT LLC.31
                                                                                                      Exchange has taken into consideration                 Statement on Comments on the
                                              Nasdaq offers Nasdaq Basic, a filed
                                                                                                      its affiliated relationship with BYX,                 Proposed Rule Change Received From
                                              market data product, and through its
                                                                                                      EDGA, and EDGX in its design of the                   Members, Participants, or Others
                                              affiliate, offers NLS Plus which provides
                                              a unified view of last sale information                 BATS One Feed to assure that vendors                    The Exchange has neither solicited
                                              similar to the BATS One Feed.32 The                     would be able to offer a similar product              nor received written comments on the
                                              existence of these competing data                       on the same terms as the Exchange from                proposed rule change.
                                              products demonstrates that there is                     a cost perspective. While the BATS                    III. Date of Effectiveness of the
                                              ample, existing competition for                         Exchanges are the exclusive distributors              Proposed Rule Change and Timing for
                                              products such as the BATS One Feed                      of the individual data feeds from which               Commission Action
                                              and the fees associated by such products                certain data elements may be taken to
                                              is constrained by competition.                          create the BATS One Feed, they are not                   The foregoing rule change has become
                                                 In establishing the proposed fees, the                                                                     effective pursuant to Section 19(b)(3)(A)
                                                                                                      the exclusive distributors of the
                                              Exchange considered the                                                                                       of the Act 34 and paragraph (f) of Rule
                                                                                                      aggregated and consolidated                           19b–4 thereunder.35 At any time within
                                              competitiveness of the market for                       information that comprises the BATS
                                              proprietary data and all of the                                                                               60 days of the filing of the proposed rule
                                                                                                      One Feed. As discussed in in [sic] the                change, the Commission summarily may
                                              implications of that competition. The                   BATS One Fee Proposal,33 any entity
                                              Exchange believes that it has considered                                                                      temporarily suspend such rule change if
                                                                                                      may separately purchase the individual                it appears to the Commission that such
                                              all relevant factors in order to establish
                                                                                                      underlying products, and if they so                   action is necessary or appropriate in the
                                              fair, reasonable, and not unreasonably
                                              discriminatory fees and an equitable                    choose, perform a similar aggregation                 public interest, for the protection of
                                              allocation of fees among all Users. The                 and consolidation function that the                   investors, or otherwise in furtherance of
                                              existence of alternatives to the BATS                   Exchange performs in creating the BATS                the purposes of the Act.
                                              One Feed, including the existing                        One Feed, and offer a data feed with the
                                                                                                                                                            IV. Solicitation of Comments
                                              underlying feeds, consolidated data, and                same information included in the BATS
                                              proprietary data from other sources,                    One Feed to sell and distribute it to its               Interested persons are invited to
                                              ensures that the Exchange cannot set                    clients with no greater cost than the                 submit written data, views, and
                                              unreasonable fees, or fees that are                     Exchange.                                             arguments concerning the foregoing,
                                              unreasonably discriminatory, when                                                                             including whether the proposed rule
                                                                                                         To enable such competition, the                    change is consistent with the Act.
                                              vendors and subscribers can elect these                 amount of the proposed Digital Media
                                              alternatives or choose not to purchase a                                                                      Comments may be submitted by any of
                                                                                                      Enterprise license compared to the cost               the following methods:
                                              specific proprietary data product if its                of the individual data feeds from the
                                                                                                      BATS Exchanges would enable a vendor                  Electronic Comments
                                                30 See Nasdaq Basic, http://
                                              www.nasdaqtrader.com/                                   to receive the underlying data feeds and                • Use the Commission’s Internet
                                              Trader.aspx?id=nasdaqbasic (last visited May 29,        offer a similar product on a competitive              comment form (http://www.sec.gov/
                                              2014) (data feed offering the BBO and Last Sale         basis and with no greater cost than the               rules/sro.shtml); or
                                              information for all U.S. exchange-listed securities
                                              based on liquidity within the Nasdaq market center,     Exchange. The amount of the proposed                    • Send an email to rule-comments@
                                              as well as trades reported to the FINRA/Nasdaq          Digital Media Enterprise license,                     sec.gov. Please include File Number SR–
                                              Trade Reporting Facility (‘‘TRF’’)); Nasdaq NLS         coupled with the Data Consolidation                   BATS–2015–24 on the subject line.
                                              Plus, http://www.nasdaqtrader.com/
                                              Trader.aspx?id=NLSplus (last visited July 8, 2014)      Fee, is not lower than the cost to a                  Paper Comments
                                              (data feed providing last sale data as well as          vendor of receiving the underlying data                 • Send paper comments in triplicate
                                              consolidated volume from the following Nasdaq           feeds to create a competing product.
                                              OMX markets for U.S. exchange-listed securities:                                                              to Brent J. Fields, Secretary, Securities
                                              Nasdaq, FINRA/Nasdaq TRF, Nasdaq OMX BX, and            Therefore, the amount of the proposed                 and Exchange Commission, 100 F Street
                                              Nasdaq OMX PSX); Securities Exchange Act                Digital Media Enterprise license the                  NE., Washington, DC 20549–1090.
                                              Release No. 73553 (November 6, 2014), 79 FR 67491       Exchange would charge clients for the
                                              (November 13, 2014) (SR–NYSE–2014–40) (Notice                                                                 All submissions should refer to File
                                              of Amendment No. 1 and Order Granting                   BATS One Feed compared to the cost of
                                                                                                                                                            Number SR–BATS–2015–24. This file
                                              Accelerated Approval to a Proposed Rule Change,         the individual data feeds from the BATS
                                              as Modified by Amendment No.1, To Establish the                                                               number should be included on the
                                                                                                      Exchanges would enable a vendor to
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                                              NYSE Best Quote & Trades (‘‘BQT’’) Data Feed);                                                                subject line if email is used. To help the
                                              http://www.nyxdata.com/Data-Products/NYSE-              receive the underlying data feeds and                 Commission process and review your
                                              Best-Quote-and-Trades (last visited May 27, 2014)       offer a similar product on a competitive              comments more efficiently, please use
                                              (data feed providing unified view of BBO and last       basis and with no greater cost than the
                                              sale information for the NYSE, NYSE Arca, and                                                                 only one method. The Commission will
                                              NYSE MKT).
                                                                                                      Exchange.
                                                31 Id.                                                                                                        34 15   U.S.C. 78s(b)(3)(A).
                                                32 Id.                                                  33 See   BATS One Fee Proposals, supra note 7.        35 17   CFR 240.19b–4(f).



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                                                                             Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                                        17795

                                              post all comments on the Commission’s                   the Exchange filed Amendment No. 1 to                   U.S. Bank, N.A.(the ‘‘Administrator’’ or
                                              Internet Web site (http://www.sec.gov/                  the proposed rule change, which                         ‘‘Custodian’’) will serve as the
                                              rules/sro.shtml). Copies of the                         amended and replaced the proposal in                    administrator, custodian and transfer
                                              submission, all subsequent                              its entirety. The proposed rule change                  agent for the Fund. Quasar Distributors,
                                              amendments, all written statements                      was published for comment in the                        LLC will be the principal underwriter
                                              with respect to the proposed rule                       Federal Register on February 20, 2015.3                 and distributor of the Shares.
                                              change that are filed with the                          No comments on the proposal have been                      The investment objective of the Fund
                                              Commission, and all written                             received. This order approves the                       will be to seek long-term capital
                                              communications relating to the                          proposed rule change, as modified by                    appreciation. Under normal
                                              proposed rule change between the                        Amendment No. 1.                                        circumstances,7 the Fund will invest at
                                              Commission and any person, other than                                                                           least 80% of its net assets in companies
                                              those that may be withheld from the                     I. The Exchange’s Description of the                    included in the IBD® 50 Index (‘‘Index’’)
                                              public in accordance with the                           Proposed Rule Change                                    and in U.S. exchange-traded equities.8
                                              provisions of 5 U.S.C. 552, will be                        The Exchange proposes to list and                    Typically, the Fund will hold U.S.
                                              available for Web site viewing and                      trade the Shares under NYSE Arca                        exchange-traded common stocks as well
                                              printing in the Commission’s Public                     Equities Rule 8.600, which governs the                  as U.S. exchange-traded master limited
                                              Reference Room, 100 F Street NE.,                       listing and trading of Managed Fund                     partnerships (‘‘MLPs’’), real estate
                                              Washington, DC 20549–1090, on official                  Shares on the Exchange. The Shares will                 investment trusts (‘‘REITs’’), royalty
                                              business days between the hours of                      be offered by Academy Funds Trust (the                  trusts and business development
                                              10:00 a.m. and 3:00 p.m. Copies of such                 ‘‘Trust’’), an open-end management                      companies (‘‘BDCs’’). It will invest
                                              filing also will be available for                       investment company.4 The Fund will                      primarily in U.S. equity securities but
                                              inspection and copying at the principal                 issue and sell Shares only in ‘‘Creation                may, to a lesser extent, invest in equity
                                              office of the Exchange. All comments                    Unit’’ size at the NAV next determined                  securities of foreign companies in both
                                              received will be posted without change;                 after receipt, on any business day, of an               developed and emerging markets,
                                              the Commission does not edit personal                   order in proper form.5                                  generally through American depositary
                                              identifying information from                               The investment adviser to the Fund                   receipts (‘‘ADRs’’). The Fund may invest
                                              submissions. You should submit only                     will be Innovator Management LLC (the                   in companies of any size.
                                              information that you wish to make                       ‘‘Adviser’’). Penserra Capital                             Other Portfolio Holdings. The Fund
                                              available publicly. All submissions                     Management LLC will be the Fund’s                       may invest in money market securities
                                              should refer to File Number SR–BATS–                    sub-adviser (‘‘Sub-Adviser’’). Neither                  for liquidity and cash management
                                              2015–24, and should be submitted on or                  the Adviser nor the Sub-Adviser is                      purposes or if the Adviser or Sub-
                                              before April 23, 2015.                                  registered as a broker-dealer. The                      Adviser determines that securities
                                                For the Commission, by the Division of                Adviser is not affiliated with a broker-                meeting the Fund’s investment objective
                                              Trading and Markets, pursuant to delegated              dealer. The Sub-Adviser is affiliated                   and policies are not otherwise readily
                                              authority.36                                            with a broker-dealer and has                            available for purchase. Money market
                                              Brent J. Fields,                                        implemented a ‘‘fire wall’’ with respect                securities include (i) short-term U.S.
                                              Secretary.                                              to such broker-dealer regarding access to               government securities; (ii) commercial
                                              [FR Doc. 2015–07519 Filed 4–1–15; 8:45 am]              information concerning the composition                  paper rated in the highest short-term
                                              BILLING CODE 8011–01–P                                  of or changes to the Fund’s portfolio.6                 rating category by a nationally
                                                                                                                                                              recognized statistical ratings
                                                                                                         3 See Securities Exchange Act Release No. 74278

                                                                                                      (February 13, 2015), 80 FR 9294.                        wall’’ between the investment adviser and the
                                              SECURITIES AND EXCHANGE                                    4 The Trust is registered under the 1940 Act. On     broker-dealer reflects the applicable open-end
                                              COMMISSION                                              October 9, 2014 and on December 19, 2014, the           fund’s portfolio, not an underlying benchmark
                                              [Release No. 34–74595; File No. SR–                     Trust filed with the Commission amendments to its       index, as is the case with index-based funds. The
                                                                                                      registration statement on Form N–1A under the           Exchange states that, in the event (a) the Adviser
                                              NYSEArca–2015–04]
                                                                                                      Securities Act of 1933 (15 U.S.C. 77a) (‘‘Securities    or the Sub-Adviser becomes a registered broker-
                                                                                                      Act’’) and under the 1940 Act relating to the Fund      dealer or becomes newly affiliated with a broker-
                                              Self-Regulatory Organizations; NYSE                     (File Nos. 333–146827 and 811–22135)                    dealer, or (b) any new adviser or any sub-adviser
                                              Arca, Inc.; Order Approving Proposed                    (‘‘Registration Statement’’). In addition, the          is a registered broker-dealer or becomes affiliated
                                              Rule Change, as Modified by                             Commission has issued an order granting certain         with a broker-dealer, it will implement a fire wall
                                              Amendment No. 1, Relating to the                        exemptive relief to the Trust under the 1940 Act.       with respect to its relevant personnel or its broker-
                                                                                                      See Investment Company Act Release No. 31248            dealer affiliate regarding access to information
                                              Listing and Trading of Shares of the                    (September 9, 2014) (File No. 812–14308)                concerning the composition and/or changes to the
                                              Innovator IBD® 50 Fund Under NYSE                       (‘‘Exemptive Order’’).                                  Fund’s portfolio, and will be subject to procedures
                                              Arca Equities Rule 8.600                                   5 A Creation Unit consists of 25,000 Shares, and     designed to prevent the use and dissemination of
                                                                                                      the size of a Creation Unit is subject to change. See   material non-public information regarding such
                                              March 27, 2015.                                         Notice, supra note 3, 80 FR at 9296.                    portfolio.
                                                                                                                                                                 7 The term ‘‘under normal circumstances’’ means,
                                                 On January 30, 2015, NYSE Arca, Inc.                    6 Commentary .06 to Rule 8.600 provides that, if

                                                                                                      the investment adviser to the investment company        without limitation, the absence of extreme volatility
                                              (the ‘‘Exchange’’ or ‘‘NYSE Arca’’) filed                                                                       or trading halts in the equity markets or the
                                                                                                      issuing Managed Fund Shares is affiliated with a
                                              with the Securities and Exchange                        broker-dealer, such investment adviser shall erect a    financial markets generally; operational issues
                                              Commission (‘‘Commission’’), pursuant                   ‘‘fire wall’’ between the investment adviser and the    causing dissemination of inaccurate market
                                              to Section 19(b)(1) of the Securities                   broker-dealer with respect to access to information     information; or force majeure type events such as
                                                                                                      concerning the composition and/or changes to such       systems failure, natural or man-made disaster, act
                                              Exchange Act of 1934 (‘‘Act’’) 1 and Rule                                                                       of God, armed conflict, act of terrorism, riot or labor
                                                                                                      investment company portfolio. In addition,
                                              19b–4 thereunder,2 a proposed rule                      Commentary .06 requires that personnel who make         disruption or any similar intervening circumstance.
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                                              change to list and trade shares                         decisions on the open-end fund’s portfolio                 8 The Index is a computer-generated stock index

                                              (‘‘Shares’’) of the Innovator IBD® 50                   composition must be subject to procedures               published by Investor’s Business Daily® (‘‘IBD®’’).
                                              Fund (‘‘Fund’’). On February 12, 2015,                  designed to prevent the use and dissemination of        IBD® uses proprietary fundamental and technical
                                                                                                      material nonpublic information regarding the open-      ratings to compile what IBD® considers the 50
                                                                                                      end fund’s portfolio. Commentary .06 to Rule 8.600      leading growth companies that trade on U.S.
                                                36 17 CFR 200.30–3(a)(12).                            is similar to Commentary .03(a)(i) and (iii) to NYSE    national securities exchanges. Companies included
                                                1 15 U.S.C. 78s(b)(1).                                Arca Equities Rule 5.2(j)(3); however, Commentary       in the Index must meet minimum earnings, sales,
                                                2 17 CFR 240.19b–4.                                   .06 in connection with the establishment of a ‘‘fire    profit margin, volume and technical requirements.



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Document Created: 2018-02-21 10:03:59
Document Modified: 2018-02-21 10:03:59
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 17791 

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