80_FR_17860 80 FR 17797 - Self-Regulatory Organizations; EDGA Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Fees for the BATS One Market Data Product

80 FR 17797 - Self-Regulatory Organizations; EDGA Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Fees for the BATS One Market Data Product

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 63 (April 2, 2015)

Page Range17797-17801
FR Document2015-07521

Federal Register, Volume 80 Issue 63 (Thursday, April 2, 2015)
[Federal Register Volume 80, Number 63 (Thursday, April 2, 2015)]
[Notices]
[Pages 17797-17801]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-07521]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-74600; File No. SR-EDGA-2015-14]


Self-Regulatory Organizations; EDGA Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change To Amend 
the Fees for the BATS One Market Data Product

March 27, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on March 17, 2015, EDGA Exchange, Inc. (the ``Exchange'' or 
``EDGA'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I and 
II below, which Items have been prepared by the Exchange. The Exchange 
has designated the proposed rule change as one establishing or changing 
a member due, fee, or other charge imposed by the Exchange under 
Section 19(b)(3)(A)(ii) of the Act \3\ and Rule 19b-4(f)(2) 
thereunder,\4\ which renders the proposed rule change effective upon 
filing with the Commission. The Commission is publishing this notice to 
solicit comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ 15 U.S.C. 78s(b)(3)(A)(ii).
    \4\ 17 CFR 240.19b-4(f)(2).
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange filed a proposal to amend the market data section of 
its fee schedule to: (i) Establish a Digital Media Enterprise Fee for 
the BATS One Feed; and (ii) make a non-substantive change to the 
description of the BATS One Feed Enterprise fee.
    The text of the proposed rule change is available at the Exchange's 
Web site at www.batstrading.com, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The

[[Page 17798]]

Exchange has prepared summaries, set forth in Sections A, B, and C 
below, of the most significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend the market data section of its fee 
schedule to: (i) Establish a Digital Media Enterprise Fee for the BATS 
One Feed; and (ii) make a non-substantive change to the description of 
the BATS One Feed Enterprise fee.
    The Commission recently approved a proposed rule change by the 
Exchange to establish a new market data product called the BATS One 
Feed \5\ as well as published proposed rule changes to establish 
related fees.\6\ The BATS One Feed is a data feed that disseminates, on 
a real-time basis, the aggregate best bid and offer (``BBO'') of all 
displayed orders for securities traded on EDGA and its affiliated 
exchanges \7\ and for which the BATS Exchanges report quotes under the 
Consolidated Tape Association (``CTA'') Plan or the Nasdaq/UTP Plan.\8\ 
The BATS One Feed also contains the individual last sale information 
for the BATS Exchanges (collectively with the aggregate BBO, the ``BATS 
One Summary Feed''). In addition, the BATS One Feed contains optional 
functionality which enables recipients to receive aggregated two-sided 
quotations from the BATS Exchanges for up to five (5) price levels 
(``BATS One Premium Feed'').
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    \5\ See Securities Exchange Act Release No. 73918 (December 23, 
2014), 79 FR 78920 (December 31, 2014) (File Nos. SR-EDGX-2014-25; 
SR-EDGA-2014-25; SR-BATS-2014-055; SR-BYX-2014-030) (Notice of 
Amendments No. 2 and Order Granting Accelerated Approval to Proposed 
Rule Changes, as Modified by Amendments Nos. 1 and 2, to Establish a 
New Market Data Product called the BATS One Feed) (``BATS One 
Approval Order'').
    \6\ See Securities Exchange Act Release Nos. 74282 (February 17, 
2015), 80 FR 9487 (February 23, 2015) (SR-EDGX-2015-09); 74283 
(February 18, 2015), 80 FR 9809 (February 24, 2015) (SR-EDGA-2015-
09); 74284 (February 18, 2015), 80 FR 9792 (February 24, 2015) (SR-
BYX-2015-09); and 74285 (February 18, 2015), 80 FR 9828 (February 
24, 2015) (SR-BATS-2015-11) (``BATS One Fee Proposals'').
    \7\ EDGA's affiliated exchanges are BATS Exchange, Inc. 
(``BZX''), BATS Y-Exchange, Inc. (``BYX''), and EDGX Exchange, Inc. 
(``EDGX'', together with EDGA, BZX, and BYX, the ``BATS 
Exchanges''). On January 31, 2014, Direct Edge Holdings LLC (``DE 
Holdings''), the former parent company of the Exchange and EDGX, 
completed its business combination with BATS Global Markets, Inc., 
the parent company of BZX and BYX. See Securities Exchange Act 
Release No. 71449 (January 30, 2014), 79 FR 6961 (February 5, 2014) 
(SR-EDGX-2013-43, SR-EDGA-2014-34). Upon completion of the business 
combination, DE Holdings and BATS Global Markets, Inc. each became 
intermediate holding companies, held under a single new holding 
company. The new holding company, formerly named ``BATS Global 
Markets Holdings, Inc.,'' changed its name to ``BATS Global Markets, 
Inc.''
    \8\ The Exchange understands that each of the BATS Exchanges 
will separately file substantially similar proposed rule changes 
with the Commission to implement fees for the BATS One Feed.
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BATS One Digital Media Enterprise Fee
    The Exchange proposes to amend its fee schedule to establish a 
Digital Media Enterprise Fee of $15,000 per month for the BATS One 
Summary Feed and $25,000 per month for the BATS One Premium Feed. As an 
alternative to User fees,\9\ a recipient firm may purchase a monthly 
Digital Media Enterprise license to receive the BATS One Feed from an 
External Distributor \10\ to distribute to an unlimited number of 
Professional and Non-Professional Users \11\ for viewing via 
television, Web sites, and mobile devices for informational and non-
trading purposes only without having to account for the extent of 
access to the data or the report the number of Users to the Exchange. 
The Digital Media Enterprise Fee would be in addition to the Data 
Consolidation Fee.\12\
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    \9\ The Exchange assesses a monthly fee for Professional Users 
of $10.00 per User for receipt of the BATS One Summary Feed or 
$15.00 per User who elects to also receive the BATS One Premium 
Feed. Non-Professional Users are assessed a monthly fee of $0.25 per 
user for the BATS One Summary Feed or $0.50 per user for the BATS 
One Premium Feed. External Distributors must count every 
Professional User and Non-Professional User to which they provide 
BATS One Feed data. See BATS One Fee Proposals, supra note 6.
    \10\ As defined in the Exchange's fee schedule, an External 
Distributor of an Exchange Market Data product is a Distributor that 
receives the Exchange Market Data product and then distributes that 
data to a third party or one or more Users outside the Distributor's 
own entity.
    \11\ As defined in the Exchange's fee schedule, a User of an 
Exchange Market Data product is a natural person, a proprietorship, 
corporation, partnership, or entity, or device (computer or other 
automated service), that is entitled to receive Exchange data. A 
Non-Professional User of an Exchange Market Data product is a 
natural person who is not: (i) Registered or qualified in any 
capacity with the Commission, the Commodity Futures Trading 
Commission, any state securities agency, any securities exchange or 
association, or any commodities or futures contract market or 
association; (ii) engaged as an ``investment adviser'' as that term 
is defined in Section 201(11) of the Investment Advisers Act of 1940 
(whether or not registered or qualified under that Act); or (iii) 
employed by a bank or other organization exempt from registration 
under federal or state securities laws to perform functions that 
would require registration or qualification if such functions were 
performed for an organization not so exempt. A Professional User of 
an Exchange Market Data product is any User other than a Non-
Professional User.
    \12\ The Data Consolidation Fee is $1,000 per month and is 
designed to reflect the value of the aggregation and consolidation 
function the Exchange performs in creating the BATS One Feed. See 
BATS One Fee Proposals, supra note 6.
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Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The Exchange proposes a non-substantive change to the description 
of the BATS One Enterprise fee. The fee schedule currently states that, 
``[a]s an alternative to User fees, a recipient firm may purchase a 
monthly Enterprise Fee to receive the BATS One Feed from an External 
Distributor for an unlimited number of Professional and Non-
Professional Users.'' The Exchange proposes to amend this sentence in 
two ways. The first amendment is to state that a recipient firm may 
purchase a monthly Enterprise license, rather than Enterprise fee, as 
the term ``license'' is a more accurate description. The second is to 
specify that the recipient firm purchasing a monthly enterprise license 
does so to distribute the BATS One Feed to an unlimited number of 
Professional and Non-Professional Users.
2. Statutory Basis
BATS One Digital Media Enterprise Fee
    The Exchange believes that the proposed Digital Media Enterprise 
Fee for the BATS One Feed is consistent with Section 6(b) of the 
Act,\13\ in general, and Section 6(b)(4) of the Act,\14\ in particular, 
in that it provides for an equitable allocation of reasonable fees 
among recipients of the data and is not designed to permit unfair 
discrimination among customers, brokers, or dealers. The Exchange also 
believes that the proposed rule change is consistent with Section 11(A) 
of the Act \15\ in that it supports (i) fair competition among brokers 
and dealers, among exchange markets, and between exchange markets and 
markets other than exchange markets and (ii) the availability to 
brokers, dealers, and investors of information with respect to 
quotations for and transactions in securities. Furthermore, the 
proposed rule change is consistent with Rule 603 of Regulation NMS,\16\ 
which provides that any national securities exchange that distributes 
information with respect to quotations for or transactions in an NMS 
stock do so on terms that are not unreasonably discriminatory. In 
adopting Regulation NMS, the Commission granted self-regulatory 
organizations and broker-dealers increased authority and flexibility to 
offer new and unique market data products to the public. It was 
believed that this authority would expand the

[[Page 17799]]

amount of data available to consumers, and also spur innovation and 
competition for the provision of market data.
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    \13\ 15 U.S.C. 78f.
    \14\ 15 U.S.C. 78f(b)(4).
    \15\ 15 U.S.C. 78k-1.
    \16\ See 17 CFR 242.603.
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    In addition, the proposed fee is equitable and not unfairly 
discriminatory because it will apply uniformly to market data vendors, 
television broadcasters, Web site and mobile service providers. The 
Exchange believes it is reasonable to establish a lower cost fee 
structure that is designed to facilitate broader media distribution of 
the BATS One Data Feed for informational purposes because it will 
benefit investors generally.
    In establishing the Digital Media Enterprise Fee, the Exchange 
recognizes that there is demand for a more seamless and easier-to-
administer data distribution mode that takes into account the expanded 
variety of media and communication devices that investors utilize 
today. The Exchange believes the Digital Media Enterprise Fee will be 
easy to administer because data recipients that purchase it would not 
be required to differentiate between Professional and Non-Professional 
Users, account for the extent of access to the data, or report the 
number of Users. This is a significant reduction on a recipient firm's 
administrative burdens and is a significant value to investors. For 
example, a television broadcaster could display the BATS One Feed data 
during market-related programming and on its Web site or allow viewers 
to view the data via their mobile devices, creating a more seamless 
distribution model that will allow investors more choice in how they 
receive and view market data, all without having to account for and/or 
measure who accesses the data and how often they do so.
    The proposed Digital Media Enterprise Fee is equitable and 
reasonable because it will also enable recipient firms to more widely 
distribute data from the BATS One Feed to investors for informational 
purposes at a lower cost than is available today. For example, a 
recipient firm may purchase an Enterprise license in the amount of 
$50,000 per month for the BATS One Summary Feed and $100,000 per month 
for the BATS One Premium Feed to receive the BATS One Feed from an 
External Distributor for an unlimited number of Professional and Non-
Professional Users, which is greater than the Digital Media Enterprise 
fee proposed herein. The Exchange also believes the amount of the 
Digital Enterprise [sic] is reasonable as compared to the existing 
Enterprise fees discussed above because the distribution of BATS One 
Feed data is limited to television, Web sites, and mobile devices for 
informational purposes only, while distribution of the BATS One Feed 
data pursuant to an Enterprise license contains no such limitation. The 
Exchange also believes that the proposed Digital Media Enterprise fee 
is equitable and reasonable because it is less than similar fees 
charged by other exchanges.\17\
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    \17\ The Nasdaq Stock Market offers proprietary data products 
for distribution over the internet and television under alternative 
fee schedules that are subject to maximum fee of $50,000 per month. 
See Nasdaq Rule 7039(b). The NYSE charges a Digit Media Enterprise 
fee of $40,000 per month for the NYSE Trade Digital Media product. 
See Securities Exchange Act Release No. 69272 (April 2, 2013), 78 FR 
20983 (April 8, 2013) (SR-NYSE-2013-23).
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    The Exchange has taken into consideration its affiliated 
relationship with EDGX, BYX, and BZX in proposing the Digital Media 
Enterprise fee to assure that vendors would be able to offer a similar 
product on the same terms as the Exchange from a cost perspective. 
While the BATS Exchanges are the exclusive distributors of the 
individual data feeds from which certain data elements may be taken to 
create the BATS One Feed, they are not the exclusive distributors of 
the aggregated and consolidated information that comprises the BATS One 
Feed. As discussed in in [sic] the BATS One Fee Proposal,\18\ any 
entity may separately purchase the individual underlying products, and 
if they so choose, perform a similar aggregation and consolidation 
function that the Exchange performs in creating the BATS One Feed, and 
offer a data feed with the same information included in the BATS One 
Feed to sell and distribute it to its clients with no greater cost than 
the Exchange.
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    \18\ See BATS One Fee Proposals, supra note 6.
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    To enable such competition, the Exchange is offering the Digital 
Media Enterprise license for the BATS One Feed on terms that a 
subscriber of the underlying feeds could offer a competing product if 
it so chooses. The BATS One Feed is comprised of data included in EDGX 
Depth, EDGA Depth, BYX Depth, and BZX Depth.\19\ Currently, an External 
Distributor could create a competing product to the BATS One Premium 
Feed \20\ by purchasing each of these depth of book products from the 
individual BATS Exchanges and then performing its own aggregation and 
consolidation functions. The combined External Distributor fees for 
these individual data feeds of the BATS Exchanges is $12,500 per 
month.\21\ An External Distributor that seeks to create a competing 
product to the BATS One Summary Feed could instead subscribe to the 
following data feeds: EDGX Top, EDGX Last Sale, EDGA Top, EDGA Last 
Sale, BZX Top, BZX Last Sale, BYX Top, and BYX Last Sale,\22\ and then 
perform their own aggregation and consolidation function. The combined 
External Distributor fees for these individual data feeds of the BATS 
Exchanges is $5,000 per month.\23\ The Exchange proposes to charge a 
Digital Media Enterprise Fee ($15,000 per month for the BATS One 
Summary Feed and $25,000 per month for the BATS One Premium Feed, plus 
the $1,000 per month Data Consolidation fee) that exceeds the combined 
External Distributor fees for each of the individual feeds listed above 
to ensure that vendors could compete with the Exchange by creating the 
same product as the BATS One Feed to sell to their clients at no 
greater cost than the Exchange.
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    \19\ See EDGA Rule 13.8, EDGX Rule 13.8, BZX Rule 11.22(a) and 
(c), and BYX Rule 11.22 (a) and (c) for a description of the depth 
of book feeds offered by each of the BATS Exchanges.
    \20\ Like the Exchange, an External Distributor would also be 
able to create a competing product to the BATS One Summary Feed from 
the data received via EDGX Depth, EDGA Depth, BYX Depth, and BZX 
Depth, without having to separately purchase the top and last sale 
feeds from each of the BATS Exchanges.
    \21\ The monthly External Distributor fee is $2,500 per month 
for EDGX Depth, $2,500 per month for EDGA Depth, $2,500 for BYX 
Depth, and $5,000 for BZX Depth.
    \22\ See supra note 5. See also BATS Rule 11.22(d) and (g).
    \23\ The monthly External Distributor fee is $1,250 per month 
for EDGX Top and EDGX Last Sale (as proposed herein), free for EDGA 
Top and EDGA Last Sale, $1,250 for BYX Top and BYX Last Sale, and 
$2,500 for BZX Top and BZX Last Sale. See BATS One Fee Proposals, 
supra note 7.
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    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 
2010), upheld the Commission's reliance upon the existence of 
competitive market mechanisms to set reasonable and equitably allocated 
fees for proprietary market data.
    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are removed' 
and that the SEC wield its regulatory power `in those situations where 
competition may not be sufficient,' such as in the creation of a 
`consolidated transactional reporting system.'
    Id. at 535 (quoting H.R. Rep. No. 94-229 at 92 (1975), as reprinted 
in 1975 U.S.C.C.A.N. 323). The court agreed with the Commission's 
conclusion that ``Congress intended that `competitive forces should 
dictate the services and

[[Page 17800]]

practices that constitute the U.S. national market system for trading 
equity securities.' '' \24\
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    \24\ NetCoalition, 615 F.3d at 535.
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    As explained below in the Exchange's Statement on Burden on 
Competition, the Exchange believes that there is substantial evidence 
of competition in the marketplace for data and that the Commission can 
rely upon such evidence in concluding that the fees established in this 
filing are the product of competition and therefore satisfy the 
relevant statutory standards.\25\ In addition, the existence of 
alternatives to the BATS One Feed, including real-time consolidated 
data, free delayed consolidated data, and proprietary last sale data 
from other sources, as described below, further ensures that the 
Exchange cannot set unreasonable fees, or fees that are unreasonably 
discriminatory, when vendors and users can elect such alternatives.
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    \25\ Section 916 of the Dodd-Frank Wall Street Reform and 
Consumer Protection Act of 2010 (the ``Dodd-Frank Act'') amended 
paragraph (A) of Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), 
to make clear that all exchange fees for market data may be filed by 
exchanges on an immediately effective basis.
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    As the NetCoalition decision noted, the Commission is not required 
to undertake a cost-of-service or ratemaking approach, and the Exchange 
incorporates by reference into this proposed rule change its 
affiliate's [sic] analysis of this topic in another rule filing.\26\
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    \26\ See Securities Exchange Act Release No. 63291 (Nov. 9, 
2010), 75 FR 70311 (November 17, 2010) (SR-NYSEArca-2010-97).
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    For these reasons, the Exchange believes that the proposed fees are 
reasonable, equitable, and not unfairly discriminatory.
Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The Exchange believes that the proposed change to the BATS One 
Enterprise Fee is consistent with Section 6(b) of the Act,\27\ in 
general, and Section 6(b)(4) of the Act,\28\ in particular, in that it 
provides for an equitable allocation of reasonable fees among 
recipients of the data and is not designed to permit unfair 
discrimination among customers, brokers, or dealers. The proposal to 
amend the description of the Enterprise fee within the fee schedule is 
equitable and reasonable because the changes are designed to clarify 
the fee schedule and avoid potential investor confusion. The proposed 
changes do not amend the amount or application of the BATS One 
Enterprise fee. The proposed changes are also non-discriminatory as 
they would apply to all recipient firms uniformly.
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    \27\ 15 U.S.C. 78f.
    \28\ 15 U.S.C. 78f(b)(4).
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B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended.
BATS One Digital Media Enterprise Fee
    The BATS One Feed Digital Media Enterprise fee will enhance 
competition because it provides investors with an alternative option 
for receiving market data and competes directly with similar market 
data products currently offered by the NYSE and Nasdaq.\29\ The 
Exchange notes that there is already actual competition for products 
similar to the BATS One Feed. The NYSE offers BQT which provides BBO 
and last sale information for the NYSE, NYSE Arca Equities, Inc. and 
NYSE MKT LLC.\30\ Nasdaq offers Nasdaq Basic, a filed market data 
product, and through its affiliate, offers NLS Plus which provides a 
unified view of last sale information similar to the BATS One Feed.\31\ 
The existence of these competing data products demonstrates that there 
is ample, existing competition for products such as the BATS One Feed 
and the fees associated by such products is constrained by competition.
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    \29\ See Nasdaq Basic, http://www.nasdaqtrader.com/Trader.aspx?id=nasdaqbasic (last visited May 29, 2014) (data feed 
offering the BBO and Last Sale information for all U.S. exchange-
listed securities based on liquidity within the Nasdaq market 
center, as well as trades reported to the FINRA/Nasdaq Trade 
Reporting Facility (``TRF''));Nasdaq NLS Plus, http://www.nasdaqtrader.com/Trader.aspx?id=NLSplus (last visited July 8, 
2014) (data feed providing last sale data as well as consolidated 
volume from the following Nasdaq OMX markets for U.S. exchange-
listed securities: Nasdaq, FINRA/Nasdaq TRF, Nasdaq OMX BX, and 
Nasdaq OMX PSX); Securities Exchange Act Release No. 73553 (November 
6, 2014), 79 FR 67491 (November 13, 2014) (SR-NYSE-2014-40) (Notice 
of Amendment No. 1 and Order Granting Accelerated Approval to a 
Proposed Rule Change, as Modified by Amendment No.1, To Establish 
the NYSE Best Quote & Trades (``BQT'') Data Feed); http://www.nyxdata.com/Data-Products/NYSE-Best-Quote-and-Trades (last 
visited May 27, 2014) (data feed providing unified view of BBO and 
last sale information for the NYSE, NYSE Arca, and NYSE MKT).
    \30\ Id.
    \31\ Id.
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    In establishing the proposed fees, the Exchange considered the 
competitiveness of the market for proprietary data and all of the 
implications of that competition. The Exchange believes that it has 
considered all relevant factors in order to establish fair, reasonable, 
and not unreasonably discriminatory fees and an equitable allocation of 
fees among all Users. The existence of alternatives to the BATS One 
Feed, including the existing underlying feeds, consolidated data, and 
proprietary data from other sources, ensures that the Exchange cannot 
set unreasonable fees, or fees that are unreasonably discriminatory, 
when vendors and subscribers can elect these alternatives or choose not 
to purchase a specific proprietary data product if its cost to purchase 
is not justified by the returns any particular vendor or subscriber 
would achieve through the purchase.
    Finally, although the BATS Exchanges are the exclusive distributors 
of the individual data feeds from which certain data elements would be 
taken to create the BATS One Feed, the Exchange is not the exclusive 
distributor of the aggregated and consolidated information that would 
compose the BATS One Feed. The Exchange has taken into consideration 
its affiliated relationship with EDGX, BYX, and BZX in its design of 
the BATS One Feed to assure that vendors would be able to offer a 
similar product on the same terms as the Exchange from a cost 
perspective. While the BATS Exchanges are the exclusive distributors of 
the individual data feeds from which certain data elements may be taken 
to create the BATS One Feed, they are not the exclusive distributors of 
the aggregated and consolidated information that comprises the BATS One 
Feed. As discussed in in the BATS One Fee Proposal,\32\ any entity may 
separately purchase the individual underlying products, and if they so 
choose, perform a similar aggregation and consolidation function that 
the Exchange performs in creating the BATS One Feed, and offer a data 
feed with the same information included in the BATS One Feed to sell 
and distribute it to its clients with no greater cost than the 
Exchange.
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    \32\ See BATS One Fee Proposals, supra note 7.
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    To enable such competition, the amount of the proposed Digital 
Media Enterprise license compared to the cost of the individual data 
feeds from the BATS Exchanges would enable a vendor to receive the 
underlying data feeds and offer a similar product on a competitive 
basis and with no greater cost than the Exchange. The amount of the 
proposed Digital Media Enterprise license, coupled with the Data 
Consolidation Fee, is not lower than the cost to a vendor of receiving 
the underlying data feeds to create a competing product. Therefore, the 
amount of the proposed

[[Page 17801]]

Digital Media Enterprise license the Exchange would charge clients for 
the BATS One Feed compared to the cost of the individual data feeds 
from the BATS Exchanges would enable a vendor to receive the underlying 
data feeds and offer a similar product on a competitive basis and with 
no greater cost than the Exchange.
Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The proposal to amend the description of the Enterprise fee within 
the fee schedule will not have any impact on completion [sic]. The 
proposed changes are designed to clarify the fee schedule and avoid 
potential investor confusion and do not amend the amount or application 
of the BATS One Enterprise fee.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    The Exchange has neither solicited nor received written comments on 
the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \33\ and paragraph (f) of Rule 19b-4 
thereunder.\34\ At any time within 60 days of the filing of the 
proposed rule change, the Commission summarily may temporarily suspend 
such rule change if it appears to the Commission that such action is 
necessary or appropriate in the public interest, for the protection of 
investors, or otherwise in furtherance of the purposes of the Act.
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    \33\ 15 U.S.C. 78s(b)(3)(A).
    \34\ 17 CFR 240.19b-4(f).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to rule-comments@sec.gov. Please include 
File Number SR-EDGA-2015-14 on the subject line.

Paper Comments

     Send paper comments in triplicate to Brent J. Fields, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.
    All submissions should refer to File Number SR-EDGA-2015-14. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549-1090, on official business days between the hours 
of 10:00 a.m. and 3:00 p.m. Copies of such filing also will be 
available for inspection and copying at the principal office of the 
Exchange. All comments received will be posted without change; the 
Commission does not edit personal identifying information from 
submissions. You should submit only information that you wish to make 
available publicly. All submissions should refer to File Number SR-
EDGA-2015-14, and should be submitted on or before April 23, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\35\
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    \35\ 17 CFR 200.30-3(a)(12).
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Brent J. Fields,
Secretary.
[FR Doc. 2015-07521 Filed 4-1-15; 8:45 am]
BILLING CODE CODE 8011-01-P



                                                                             Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                           17797

                                                 The Exchange deems the Shares to be                  3 23 under the Act, as provided by NYSE               SECURITIES AND EXCHANGE
                                              equity securities, thus rendering trading               Arca Equities Rule 5.3.                               COMMISSION
                                              in the Shares subject to the Exchange’s                    (7) The Fund may hold up to an                     [Release No. 34–74600; File No. SR–EDGA–
                                              existing rules governing the trading of                 aggregate amount of 15% of its net                    2015–14]
                                              equity securities. Additionally, in                     assets (calculated at the time of
                                              support of its proposal, the Exchange                                                                         Self-Regulatory Organizations; EDGA
                                                                                                      investment) in assets deemed illiquid by
                                              has made the following representations:                                                                       Exchange, Inc.; Notice of Filing and
                                                                                                      the Adviser, consistent with
                                                 (1) The Shares will conform to the                                                                         Immediate Effectiveness of a Proposed
                                              initial and continued listing criteria                  Commission guidance.
                                                                                                                                                            Rule Change To Amend the Fees for
                                              under NYSE Arca Equities Rule 8.600.                       (8) A minimum of 100,000 Shares of                 the BATS One Market Data Product
                                                 (2) The Exchange has appropriate                     each Fund will be outstanding at the
                                              rules to facilitate transactions in the                 commencement of trading on the                        March 27, 2015.
                                              Shares during all trading sessions.                     Exchange.                                                Pursuant to Section 19(b)(1) of the
                                                 (3) The Exchange has in place                           (9) Not more than 10% of the net                   Securities Exchange Act of 1934 (the
                                              surveillance procedures that are                                                                              ‘‘Act’’),1 and Rule 19b–4 thereunder,2
                                                                                                      assets of the Fund in the aggregate
                                              adequate to properly monitor trading in                                                                       notice is hereby given that on March 17,
                                                                                                      invested in exchange-traded equity
                                              the Shares in all trading sessions and to                                                                     2015, EDGA Exchange, Inc. (the
                                                                                                      securities shall consist of equity
                                              deter and detect violations of Exchange                                                                       ‘‘Exchange’’ or ‘‘EDGA’’) filed with the
                                              rules and applicable federal securities                 securities whose principal market is not              Securities and Exchange Commission
                                              laws.                                                   a member of the ISG or is a market with               (‘‘Commission’’) the proposed rule
                                                 (4) Financial Industry Regulatory                    which the Exchange does not have a                    change as described in Items I and II
                                              Authority (‘‘FINRA’’), on behalf of the                 comprehensive surveillance sharing                    below, which Items have been prepared
                                              Exchange, will communicate as needed                    agreement.                                            by the Exchange. The Exchange has
                                              regarding trading in the Shares and                        (10) The Fund will not invest in                   designated the proposed rule change as
                                              underlying exchange-traded equity                       options, futures contracts or swaps                   one establishing or changing a member
                                              securities with other markets and other                 agreements.                                           due, fee, or other charge imposed by the
                                              entities that are members of the ISG, and                                                                     Exchange under Section 19(b)(3)(A)(ii)
                                                                                                         (11) The Fund will not invest in
                                              FINRA, on behalf of the Exchange, may                                                                         of the Act 3 and Rule 19b–4(f)(2)
                                                                                                      leveraged or inverse leveraged (e.g., 2X,
                                              obtain trading information regarding                                                                          thereunder,4 which renders the
                                                                                                      ¥2X, 3X or ¥3X) ETFs.
                                              trading in the Shares, underlying                                                                             proposed rule change effective upon
                                              exchange-traded equity securities, from                    This approval order is based on all of             filing with the Commission. The
                                              such markets and other entities.                        the Exchange’s representations and                    Commission is publishing this notice to
                                                 (5) Prior to the commencement of                     description of the Funds.                             solicit comments on the proposed rule
                                              trading, the Exchange will inform its                      For the foregoing reasons, the                     change from interested persons.
                                              Equity Trading Permit Holders in an                     Commission finds that the proposed                    I. Self-Regulatory Organization’s
                                              Information Bulletin (‘‘Bulletin’’) of the              rule change, as modified by Amendment                 Statement of the Terms of Substance of
                                              special characteristics and risks                       No. 1, is consistent with Section 6(b)(5)             the Proposed Rule Change
                                              associated with trading the Shares.
                                                                                                      of the Act and the rules and regulations                 The Exchange filed a proposal to
                                              Specifically, the Bulletin will discuss
                                                                                                      thereunder applicable to a national                   amend the market data section of its fee
                                              the following: (1) The procedures for
                                                                                                      securities exchange.                                  schedule to: (i) Establish a Digital Media
                                              purchases and redemptions of Shares in
                                              Creation Unit aggregations (and that                    III. Conclusion                                       Enterprise Fee for the BATS One Feed;
                                              Shares are not individually redeemable);                                                                      and (ii) make a non-substantive change
                                              (2) NYSE Arca Equities Rule 9.2(a),                       It is therefore ordered, pursuant to                to the description of the BATS One Feed
                                              which imposes a duty of due diligence                   Section 19(b)(2) of the Act, that the                 Enterprise fee.
                                              on its Equity Trading Permit Holders to                 proposed rule change (SR–NYSEArca–                       The text of the proposed rule change
                                              learn the essential facts relating to every             2015–04), as modified by Amendment                    is available at the Exchange’s Web site
                                              customer prior to trading the Shares; (3)               No. 1, be, and it hereby is, approved.                at www.batstrading.com, at the
                                              the risks involved in trading the Shares                                                                      principal office of the Exchange, and at
                                                                                                        For the Commission, by the Division of
                                              during the Opening and Late Trading                                                                           the Commission’s Public Reference
                                                                                                      Trading and Markets, pursuant to delegated
                                              Sessions when an updated Portfolio                                                                            Room.
                                                                                                      authority.24
                                              Indicative Value will not be calculated                                                                       II. Self-Regulatory Organization’s
                                                                                                      Brent J. Fields,
                                              or publicly disseminated; (4) how                                                                             Statement of the Purpose of, and
                                              information regarding the Portfolio                     Secretary.
                                                                                                                                                            Statutory Basis for, the Proposed Rule
                                              Indicative Value is disseminated; (5) the               [FR Doc. 2015–07517 Filed 4–1–15; 8:45 am]
                                                                                                                                                            Change
                                              requirement that Equity Trading Permit                  BILLING CODE CODE 8011–01–P
                                              Holders deliver a prospectus to                                                                                 In its filing with the Commission, the
                                              investors purchasing newly issued                                                                             Exchange included statements
                                              Shares prior to or concurrently with the                                                                      concerning the purpose of and basis for
                                              confirmation of a transaction; and (6)                                                                        the proposed rule change and discussed
                                              trading information.                                                                                          any comments it received on the
                                                 (6) The Exchange represents that, for                                                                      proposed rule change. The text of these
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                                              initial and continued listing, the Fund                                                                       statements may be examined at the
                                              will be in compliance with Rule 10A–                                                                          places specified in Item IV below. The
                                                                                                                                                              1 15 U.S.C. 78s(b)(1).
                                              to procedures designed to prevent the use and
                                                                                                                                                              2 17 CFR 240.19b–4.
                                              dissemination of material non-public information
                                                                                                        23 17   CFR 240.10A–3.                                3 15 U.S.C. 78s(b)(3)(A)(ii).
                                              regarding such portfolio. See Notice, supra note 3,
                                              80 FR at 9300.                                            24 17   CFR 200.30–3(a)(57).                          4 17 CFR 240.19b–4(f)(2).




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                                              17798                          Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices

                                              Exchange has prepared summaries, set                    ‘‘BATS One Summary Feed’’). In                           Non-Substantive Change to the
                                              forth in Sections A, B, and C below, of                 addition, the BATS One Feed contains                     Description of the BATS One Enterprise
                                              the most significant parts of such                      optional functionality which enables                     Fee
                                              statements.                                             recipients to receive aggregated two-                       The Exchange proposes a non-
                                                                                                      sided quotations from the BATS                           substantive change to the description of
                                              A. Self-Regulatory Organization’s
                                              Statement of the Purpose of, and                        Exchanges for up to five (5) price levels                the BATS One Enterprise fee. The fee
                                              Statutory Basis for, the Proposed Rule                  (‘‘BATS One Premium Feed’’).                             schedule currently states that, ‘‘[a]s an
                                              Change                                                  BATS One Digital Media Enterprise Fee                    alternative to User fees, a recipient firm
                                                                                                                                                               may purchase a monthly Enterprise Fee
                                              1. Purpose                                                 The Exchange proposes to amend its                    to receive the BATS One Feed from an
                                                 The Exchange proposes to amend the                   fee schedule to establish a Digital Media                External Distributor for an unlimited
                                              market data section of its fee schedule                 Enterprise Fee of $15,000 per month for                  number of Professional and Non-
                                              to: (i) Establish a Digital Media                       the BATS One Summary Feed and                            Professional Users.’’ The Exchange
                                              Enterprise Fee for the BATS One Feed;                   $25,000 per month for the BATS One                       proposes to amend this sentence in two
                                              and (ii) make a non-substantive change                  Premium Feed. As an alternative to User                  ways. The first amendment is to state
                                              to the description of the BATS One Feed                 fees,9 a recipient firm may purchase a                   that a recipient firm may purchase a
                                              Enterprise fee.                                         monthly Digital Media Enterprise                         monthly Enterprise license, rather than
                                                 The Commission recently approved a                   license to receive the BATS One Feed                     Enterprise fee, as the term ‘‘license’’ is
                                              proposed rule change by the Exchange                    from an External Distributor 10 to                       a more accurate description. The second
                                              to establish a new market data product                  distribute to an unlimited number of                     is to specify that the recipient firm
                                              called the BATS One Feed 5 as well as                   Professional and Non-Professional                        purchasing a monthly enterprise license
                                              published proposed rule changes to                      Users 11 for viewing via television, Web                 does so to distribute the BATS One Feed
                                              establish related fees.6 The BATS One                   sites, and mobile devices for                            to an unlimited number of Professional
                                              Feed is a data feed that disseminates, on               informational and non-trading purposes                   and Non-Professional Users.
                                              a real-time basis, the aggregate best bid               only without having to account for the
                                              and offer (‘‘BBO’’) of all displayed                    extent of access to the data or the report               2. Statutory Basis
                                              orders for securities traded on EDGA                    the number of Users to the Exchange.                     BATS One Digital Media Enterprise Fee
                                              and its affiliated exchanges 7 and for                  The Digital Media Enterprise Fee would
                                              which the BATS Exchanges report                         be in addition to the Data Consolidation                    The Exchange believes that the
                                              quotes under the Consolidated Tape                      Fee.12                                                   proposed Digital Media Enterprise Fee
                                              Association (‘‘CTA’’) Plan or the                                                                                for the BATS One Feed is consistent
                                              Nasdaq/UTP Plan.8 The BATS One Feed                        9 The Exchange assesses a monthly fee for             with Section 6(b) of the Act,13 in
                                              also contains the individual last sale                  Professional Users of $10.00 per User for receipt of     general, and Section 6(b)(4) of the Act,14
                                              information for the BATS Exchanges                      the BATS One Summary Feed or $15.00 per User             in particular, in that it provides for an
                                                                                                      who elects to also receive the BATS One Premium          equitable allocation of reasonable fees
                                              (collectively with the aggregate BBO, the               Feed. Non-Professional Users are assessed a
                                                                                                      monthly fee of $0.25 per user for the BATS One           among recipients of the data and is not
                                                 5 See Securities Exchange Act Release No. 73918      Summary Feed or $0.50 per user for the BATS One          designed to permit unfair
                                              (December 23, 2014), 79 FR 78920 (December 31,          Premium Feed. External Distributors must count           discrimination among customers,
                                              2014) (File Nos. SR–EDGX–2014–25; SR–EDGA–              every Professional User and Non-Professional User        brokers, or dealers. The Exchange also
                                              2014–25; SR–BATS–2014–055; SR–BYX–2014–030)             to which they provide BATS One Feed data. See
                                                                                                      BATS One Fee Proposals, supra note 6.                    believes that the proposed rule change
                                              (Notice of Amendments No. 2 and Order Granting
                                              Accelerated Approval to Proposed Rule Changes, as          10 As defined in the Exchange’s fee schedule, an      is consistent with Section 11(A) of the
                                              Modified by Amendments Nos. 1 and 2, to Establish       External Distributor of an Exchange Market Data          Act 15 in that it supports (i) fair
                                              a New Market Data Product called the BATS One           product is a Distributor that receives the Exchange      competition among brokers and dealers,
                                              Feed) (‘‘BATS One Approval Order’’).                    Market Data product and then distributes that data
                                                 6 See Securities Exchange Act Release Nos. 74282     to a third party or one or more Users outside the
                                                                                                                                                               among exchange markets, and between
                                              (February 17, 2015), 80 FR 9487 (February 23, 2015)     Distributor’s own entity.                                exchange markets and markets other
                                              (SR–EDGX–2015–09); 74283 (February 18, 2015), 80           11 As defined in the Exchange’s fee schedule, a       than exchange markets and (ii) the
                                              FR 9809 (February 24, 2015) (SR–EDGA–2015–09);          User of an Exchange Market Data product is a             availability to brokers, dealers, and
                                              74284 (February 18, 2015), 80 FR 9792 (February         natural person, a proprietorship, corporation,           investors of information with respect to
                                              24, 2015) (SR–BYX–2015–09); and 74285 (February         partnership, or entity, or device (computer or other
                                              18, 2015), 80 FR 9828 (February 24, 2015) (SR–          automated service), that is entitled to receive          quotations for and transactions in
                                              BATS–2015–11) (‘‘BATS One Fee Proposals’’).             Exchange data. A Non-Professional User of an             securities. Furthermore, the proposed
                                                 7 EDGA’s affiliated exchanges are BATS               Exchange Market Data product is a natural person         rule change is consistent with Rule 603
                                              Exchange, Inc. (‘‘BZX’’), BATS Y-Exchange, Inc.         who is not: (i) Registered or qualified in any           of Regulation NMS,16 which provides
                                              (‘‘BYX’’), and EDGX Exchange, Inc. (‘‘EDGX’’,           capacity with the Commission, the Commodity
                                              together with EDGA, BZX, and BYX, the ‘‘BATS            Futures Trading Commission, any state securities         that any national securities exchange
                                              Exchanges’’). On January 31, 2014, Direct Edge          agency, any securities exchange or association, or       that distributes information with respect
                                              Holdings LLC (‘‘DE Holdings’’), the former parent       any commodities or futures contract market or            to quotations for or transactions in an
                                              company of the Exchange and EDGX, completed its         association; (ii) engaged as an ‘‘investment adviser’’   NMS stock do so on terms that are not
                                              business combination with BATS Global Markets,          as that term is defined in Section 201(11) of the
                                              Inc., the parent company of BZX and BYX. See            Investment Advisers Act of 1940 (whether or not          unreasonably discriminatory. In
                                              Securities Exchange Act Release No. 71449 (January      registered or qualified under that Act); or (iii)        adopting Regulation NMS, the
                                              30, 2014), 79 FR 6961 (February 5, 2014) (SR–           employed by a bank or other organization exempt          Commission granted self-regulatory
                                              EDGX–2013–43, SR–EDGA–2014–34). Upon                    from registration under federal or state securities      organizations and broker-dealers
                                              completion of the business combination, DE              laws to perform functions that would require
                                              Holdings and BATS Global Markets, Inc. each             registration or qualification if such functions were     increased authority and flexibility to
                                              became intermediate holding companies, held             performed for an organization not so exempt. A           offer new and unique market data
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                                              under a single new holding company. The new             Professional User of an Exchange Market Data             products to the public. It was believed
                                              holding company, formerly named ‘‘BATS Global           product is any User other than a Non-Professional        that this authority would expand the
                                              Markets Holdings, Inc.,’’ changed its name to           User.
                                              ‘‘BATS Global Markets, Inc.’’                              12 The Data Consolidation Fee is $1,000 per
                                                                                                                                                                13 15 U.S.C. 78f.
                                                 8 The Exchange understands that each of the          month and is designed to reflect the value of the
                                                                                                                                                                14 15 U.S.C. 78f(b)(4).
                                              BATS Exchanges will separately file substantially       aggregation and consolidation function the
                                                                                                                                                                15 15 U.S.C. 78k–1.
                                              similar proposed rule changes with the Commission       Exchange performs in creating the BATS One Feed.
                                              to implement fees for the BATS One Feed.                See BATS One Fee Proposals, supra note 6.                 16 See 17 CFR 242.603.




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                                                                             Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                                    17799

                                              amount of data available to consumers,                  limited to television, Web sites, and                  from the individual BATS Exchanges
                                              and also spur innovation and                            mobile devices for informational                       and then performing its own aggregation
                                              competition for the provision of market                 purposes only, while distribution of the               and consolidation functions. The
                                              data.                                                   BATS One Feed data pursuant to an                      combined External Distributor fees for
                                                 In addition, the proposed fee is                     Enterprise license contains no such                    these individual data feeds of the BATS
                                              equitable and not unfairly                              limitation. The Exchange also believes                 Exchanges is $12,500 per month.21 An
                                              discriminatory because it will apply                    that the proposed Digital Media                        External Distributor that seeks to create
                                              uniformly to market data vendors,                       Enterprise fee is equitable and                        a competing product to the BATS One
                                              television broadcasters, Web site and                   reasonable because it is less than similar             Summary Feed could instead subscribe
                                              mobile service providers. The Exchange                  fees charged by other exchanges.17                     to the following data feeds: EDGX Top,
                                              believes it is reasonable to establish a                  The Exchange has taken into                          EDGX Last Sale, EDGA Top, EDGA Last
                                              lower cost fee structure that is designed               consideration its affiliated relationship              Sale, BZX Top, BZX Last Sale, BYX
                                              to facilitate broader media distribution                with EDGX, BYX, and BZX in proposing                   Top, and BYX Last Sale,22 and then
                                              of the BATS One Data Feed for                           the Digital Media Enterprise fee to                    perform their own aggregation and
                                              informational purposes because it will                  assure that vendors would be able to                   consolidation function. The combined
                                              benefit investors generally.                            offer a similar product on the same                    External Distributor fees for these
                                                 In establishing the Digital Media                    terms as the Exchange from a cost                      individual data feeds of the BATS
                                              Enterprise Fee, the Exchange recognizes                 perspective. While the BATS Exchanges                  Exchanges is $5,000 per month.23 The
                                              that there is demand for a more                         are the exclusive distributors of the                  Exchange proposes to charge a Digital
                                              seamless and easier–to-administer data                  individual data feeds from which                       Media Enterprise Fee ($15,000 per
                                              distribution mode that takes into                       certain data elements may be taken to                  month for the BATS One Summary Feed
                                              account the expanded variety of media                   create the BATS One Feed, they are not                 and $25,000 per month for the BATS
                                              and communication devices that                          the exclusive distributors of the                      One Premium Feed, plus the $1,000 per
                                              investors utilize today. The Exchange                   aggregated and consolidated                            month Data Consolidation fee) that
                                              believes the Digital Media Enterprise                   information that comprises the BATS                    exceeds the combined External
                                              Fee will be easy to administer because                  One Feed. As discussed in in [sic] the                 Distributor fees for each of the
                                              data recipients that purchase it would                  BATS One Fee Proposal,18 any entity                    individual feeds listed above to ensure
                                              not be required to differentiate between                may separately purchase the individual                 that vendors could compete with the
                                              Professional and Non-Professional                       underlying products, and if they so                    Exchange by creating the same product
                                              Users, account for the extent of access                 choose, perform a similar aggregation                  as the BATS One Feed to sell to their
                                              to the data, or report the number of                    and consolidation function that the                    clients at no greater cost than the
                                              Users. This is a significant reduction on               Exchange performs in creating the BATS                 Exchange.
                                              a recipient firm’s administrative                                                                                 The decision of the United States
                                                                                                      One Feed, and offer a data feed with the
                                              burdens and is a significant value to                                                                          Court of Appeals for the District of
                                                                                                      same information included in the BATS
                                              investors. For example, a television                                                                           Columbia Circuit in NetCoalition v.
                                                                                                      One Feed to sell and distribute it to its
                                              broadcaster could display the BATS                                                                             SEC, 615 F.3d 525 (D.C. Cir. 2010),
                                                                                                      clients with no greater cost than the
                                              One Feed data during market-related                                                                            upheld the Commission’s reliance upon
                                                                                                      Exchange.
                                              programming and on its Web site or                                                                             the existence of competitive market
                                                                                                         To enable such competition, the
                                              allow viewers to view the data via their                                                                       mechanisms to set reasonable and
                                                                                                      Exchange is offering the Digital Media
                                              mobile devices, creating a more                                                                                equitably allocated fees for proprietary
                                                                                                      Enterprise license for the BATS One
                                              seamless distribution model that will                                                                          market data.
                                                                                                      Feed on terms that a subscriber of the
                                              allow investors more choice in how they                                                                           In fact, the legislative history
                                              receive and view market data, all                       underlying feeds could offer a                         indicates that the Congress intended
                                              without having to account for and/or                    competing product if it so chooses. The                that the market system ‘evolve through
                                              measure who accesses the data and how                   BATS One Feed is comprised of data                     the interplay of competitive forces as
                                              often they do so.                                       included in EDGX Depth, EDGA Depth,                    unnecessary regulatory restrictions are
                                                 The proposed Digital Media                           BYX Depth, and BZX Depth.19                            removed’ and that the SEC wield its
                                              Enterprise Fee is equitable and                         Currently, an External Distributor could               regulatory power ‘in those situations
                                              reasonable because it will also enable                  create a competing product to the BATS                 where competition may not be
                                              recipient firms to more widely                          One Premium Feed 20 by purchasing                      sufficient,’ such as in the creation of a
                                              distribute data from the BATS One Feed                  each of these depth of book products                   ‘consolidated transactional reporting
                                              to investors for informational purposes                    17 The Nasdaq Stock Market offers proprietary
                                                                                                                                                             system.’
                                              at a lower cost than is available today.                data products for distribution over the internet and
                                                                                                                                                                Id. at 535 (quoting H.R. Rep. No. 94–
                                              For example, a recipient firm may                       television under alternative fee schedules that are    229 at 92 (1975), as reprinted in 1975
                                              purchase an Enterprise license in the                   subject to maximum fee of $50,000 per month. See       U.S.C.C.A.N. 323). The court agreed
                                              amount of $50,000 per month for the                     Nasdaq Rule 7039(b). The NYSE charges a Digit          with the Commission’s conclusion that
                                              BATS One Summary Feed and $100,000                      Media Enterprise fee of $40,000 per month for the
                                                                                                      NYSE Trade Digital Media product. See Securities
                                                                                                                                                             ‘‘Congress intended that ‘competitive
                                              per month for the BATS One Premium                      Exchange Act Release No. 69272 (April 2, 2013), 78     forces should dictate the services and
                                              Feed to receive the BATS One Feed                       FR 20983 (April 8, 2013) (SR–NYSE–2013–23).
                                              from an External Distributor for an                        18 See BATS One Fee Proposals, supra note 6.          21 The monthly External Distributor fee is $2,500

                                              unlimited number of Professional and                       19 See EDGA Rule 13.8, EDGX Rule 13.8, BZX          per month for EDGX Depth, $2,500 per month for
                                                                                                      Rule 11.22(a) and (c), and BYX Rule 11.22 (a) and      EDGA Depth, $2,500 for BYX Depth, and $5,000 for
                                              Non-Professional Users, which is greater                                                                       BZX Depth.
                                                                                                      (c) for a description of the depth of book feeds
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                                              than the Digital Media Enterprise fee                   offered by each of the BATS Exchanges.                   22 See supra note 5. See also BATS Rule 11.22(d)
                                              proposed herein. The Exchange also                         20 Like the Exchange, an External Distributor       and (g).
                                              believes the amount of the Digital                      would also be able to create a competing product         23 The monthly External Distributor fee is $1,250

                                              Enterprise [sic] is reasonable as                       to the BATS One Summary Feed from the data             per month for EDGX Top and EDGX Last Sale (as
                                                                                                      received via EDGX Depth, EDGA Depth, BYX               proposed herein), free for EDGA Top and EDGA
                                              compared to the existing Enterprise fees                Depth, and BZX Depth, without having to                Last Sale, $1,250 for BYX Top and BYX Last Sale,
                                              discussed above because the                             separately purchase the top and last sale feeds from   and $2,500 for BZX Top and BZX Last Sale. See
                                              distribution of BATS One Feed data is                   each of the BATS Exchanges.                            BATS One Fee Proposals, supra note 7.



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                                              17800                          Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices

                                              practices that constitute the U.S.                      Enterprise fee. The proposed changes                  fair, reasonable, and not unreasonably
                                              national market system for trading                      are also non-discriminatory as they                   discriminatory fees and an equitable
                                              equity securities.’ ’’ 24                               would apply to all recipient firms                    allocation of fees among all Users. The
                                                 As explained below in the Exchange’s                 uniformly.                                            existence of alternatives to the BATS
                                              Statement on Burden on Competition,                                                                           One Feed, including the existing
                                              the Exchange believes that there is                     B. Self-Regulatory Organization’s
                                                                                                                                                            underlying feeds, consolidated data, and
                                              substantial evidence of competition in                  Statement on Burden on Competition
                                                                                                                                                            proprietary data from other sources,
                                              the marketplace for data and that the                     The Exchange does not believe that                  ensures that the Exchange cannot set
                                              Commission can rely upon such                           the proposed rule change will result in               unreasonable fees, or fees that are
                                              evidence in concluding that the fees                    any burden on competition that is not                 unreasonably discriminatory, when
                                              established in this filing are the product              necessary or appropriate in furtherance               vendors and subscribers can elect these
                                              of competition and therefore satisfy the                of the purposes of the Act, as amended.               alternatives or choose not to purchase a
                                              relevant statutory standards.25 In                      BATS One Digital Media Enterprise Fee                 specific proprietary data product if its
                                              addition, the existence of alternatives to                                                                    cost to purchase is not justified by the
                                              the BATS One Feed, including real-time                     The BATS One Feed Digital Media                    returns any particular vendor or
                                              consolidated data, free delayed                         Enterprise fee will enhance competition               subscriber would achieve through the
                                              consolidated data, and proprietary last                 because it provides investors with an                 purchase.
                                              sale data from other sources, as                        alternative option for receiving market                  Finally, although the BATS
                                              described below, further ensures that                   data and competes directly with similar               Exchanges are the exclusive distributors
                                              the Exchange cannot set unreasonable                    market data products currently offered                of the individual data feeds from which
                                              fees, or fees that are unreasonably                     by the NYSE and Nasdaq.29 The                         certain data elements would be taken to
                                              discriminatory, when vendors and users                  Exchange notes that there is already                  create the BATS One Feed, the
                                              can elect such alternatives.                            actual competition for products similar               Exchange is not the exclusive
                                                 As the NetCoalition decision noted,                  to the BATS One Feed. The NYSE offers                 distributor of the aggregated and
                                              the Commission is not required to                       BQT which provides BBO and last sale                  consolidated information that would
                                              undertake a cost-of-service or                          information for the NYSE, NYSE Arca                   compose the BATS One Feed. The
                                              ratemaking approach, and the Exchange                   Equities, Inc. and NYSE MKT LLC.30                    Exchange has taken into consideration
                                              incorporates by reference into this                     Nasdaq offers Nasdaq Basic, a filed                   its affiliated relationship with EDGX,
                                              proposed rule change its affiliate’s [sic]              market data product, and through its                  BYX, and BZX in its design of the BATS
                                              analysis of this topic in another rule                  affiliate, offers NLS Plus which provides             One Feed to assure that vendors would
                                              filing.26                                               a unified view of last sale information               be able to offer a similar product on the
                                                 For these reasons, the Exchange                      similar to the BATS One Feed.31 The                   same terms as the Exchange from a cost
                                              believes that the proposed fees are                     existence of these competing data                     perspective. While the BATS Exchanges
                                              reasonable, equitable, and not unfairly                 products demonstrates that there is                   are the exclusive distributors of the
                                              discriminatory.                                         ample, existing competition for                       individual data feeds from which
                                              Non-Substantive Change to the                           products such as the BATS One Feed                    certain data elements may be taken to
                                              Description of the BATS One Enterprise                  and the fees associated by such products              create the BATS One Feed, they are not
                                              Fee                                                     is constrained by competition.                        the exclusive distributors of the
                                                                                                         In establishing the proposed fees, the             aggregated and consolidated
                                                The Exchange believes that the                        Exchange considered the                               information that comprises the BATS
                                              proposed change to the BATS One                         competitiveness of the market for                     One Feed. As discussed in in the BATS
                                              Enterprise Fee is consistent with                       proprietary data and all of the                       One Fee Proposal,32 any entity may
                                              Section 6(b) of the Act,27 in general, and              implications of that competition. The                 separately purchase the individual
                                              Section 6(b)(4) of the Act,28 in                        Exchange believes that it has considered              underlying products, and if they so
                                              particular, in that it provides for an                  all relevant factors in order to establish            choose, perform a similar aggregation
                                              equitable allocation of reasonable fees                                                                       and consolidation function that the
                                              among recipients of the data and is not                   29 See Nasdaq Basic, http://
                                                                                                                                                            Exchange performs in creating the BATS
                                              designed to permit unfair                               www.nasdaqtrader.com/                                 One Feed, and offer a data feed with the
                                              discrimination among customers,                         Trader.aspx?id=nasdaqbasic (last visited May 29,
                                                                                                      2014) (data feed offering the BBO and Last Sale       same information included in the BATS
                                              brokers, or dealers. The proposal to                    information for all U.S. exchange-listed securities   One Feed to sell and distribute it to its
                                              amend the description of the Enterprise                 based on liquidity within the Nasdaq market center,   clients with no greater cost than the
                                              fee within the fee schedule is equitable                as well as trades reported to the FINRA/Nasdaq        Exchange.
                                              and reasonable because the changes are                  Trade Reporting Facility (‘‘TRF’’));Nasdaq NLS           To enable such competition, the
                                                                                                      Plus, http://www.nasdaqtrader.com/
                                              designed to clarify the fee schedule and                Trader.aspx?id=NLSplus (last visited July 8, 2014)    amount of the proposed Digital Media
                                              avoid potential investor confusion. The                 (data feed providing last sale data as well as        Enterprise license compared to the cost
                                              proposed changes do not amend the                       consolidated volume from the following Nasdaq         of the individual data feeds from the
                                              amount or application of the BATS One                   OMX markets for U.S. exchange-listed securities:      BATS Exchanges would enable a vendor
                                                                                                      Nasdaq, FINRA/Nasdaq TRF, Nasdaq OMX BX, and
                                                                                                      Nasdaq OMX PSX); Securities Exchange Act              to receive the underlying data feeds and
                                                24 NetCoalition,   615 F.3d at 535.                   Release No. 73553 (November 6, 2014), 79 FR 67491     offer a similar product on a competitive
                                                25 Section  916 of the Dodd-Frank Wall Street         (November 13, 2014) (SR–NYSE–2014–40) (Notice         basis and with no greater cost than the
                                              Reform and Consumer Protection Act of 2010 (the         of Amendment No. 1 and Order Granting
                                              ‘‘Dodd-Frank Act’’) amended paragraph (A) of
                                                                                                                                                            Exchange. The amount of the proposed
                                                                                                      Accelerated Approval to a Proposed Rule Change,
                                              Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), to    as Modified by Amendment No.1, To Establish the       Digital Media Enterprise license,
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                                              make clear that all exchange fees for market data       NYSE Best Quote & Trades (‘‘BQT’’) Data Feed);        coupled with the Data Consolidation
                                              may be filed by exchanges on an immediately             http://www.nyxdata.com/Data-Products/NYSE-            Fee, is not lower than the cost to a
                                              effective basis.                                        Best-Quote-and-Trades (last visited May 27, 2014)
                                                 26 See Securities Exchange Act Release No. 63291
                                                                                                                                                            vendor of receiving the underlying data
                                                                                                      (data feed providing unified view of BBO and last
                                              (Nov. 9, 2010), 75 FR 70311 (November 17, 2010)         sale information for the NYSE, NYSE Arca, and         feeds to create a competing product.
                                              (SR–NYSEArca–2010–97).                                  NYSE MKT).                                            Therefore, the amount of the proposed
                                                 27 15 U.S.C. 78f.                                      30 Id.
                                                 28 15 U.S.C. 78f(b)(4).                                31 Id.                                                32 See   BATS One Fee Proposals, supra note 7.



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                                                                                Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                            17801

                                              Digital Media Enterprise license the                       and Exchange Commission, 100 F Street                 SECURITIES AND EXCHANGE
                                              Exchange would charge clients for the                      NE., Washington, DC 20549–1090.                       COMMISSION
                                              BATS One Feed compared to the cost of                         All submissions should refer to File               [Release No. 34–74597; File No. SR–NSX–
                                              the individual data feeds from the BATS                    Number SR–EDGA–2015–14. This file                     2015–01]
                                              Exchanges would enable a vendor to
                                                                                                         number should be included on the
                                              receive the underlying data feeds and                                                                            Self-Regulatory Organizations;
                                                                                                         subject line if email is used. To help the
                                              offer a similar product on a competitive                                                                         National Stock Exchange, Inc.; Notice
                                              basis and with no greater cost than the                    Commission process and review your
                                                                                                         comments more efficiently, please use                 of Filing and Immediate Effectiveness
                                              Exchange.                                                                                                        of Proposed Rule Change in
                                                                                                         only one method. The Commission will
                                              Non-Substantive Change to the                              post all comments on the Commission’s                 Connection With the Amended and
                                              Description of the BATS One Enterprise                     Internet Web site (http://www.sec.gov/                Restated Certificate of Incorporation of
                                              Fee                                                                                                              National Stock Exchange Holdings,
                                                                                                         rules/sro.shtml). Copies of the
                                                                                                                                                               Inc., the Exchange’s Parent
                                                The proposal to amend the                                submission, all subsequent
                                                                                                                                                               Corporation, and the Amended and
                                              description of the Enterprise fee within                   amendments, all written statements
                                              the fee schedule will not have any                                                                               Restated Certificate of Incorporation of
                                                                                                         with respect to the proposed rule                     the Exchange
                                              impact on completion [sic]. The                            change that are filed with the
                                              proposed changes are designed to clarify                   Commission, and all written                           March 27, 2015.
                                              the fee schedule and avoid potential                       communications relating to the                           Pursuant to Section 19(b)(1) of the
                                              investor confusion and do not amend                        proposed rule change between the                      Securities Exchange Act of 1934 (the
                                              the amount or application of the BATS                      Commission and any person, other than                 ‘‘Exchange Act’’ or ‘‘Act’’) 1 and Rule
                                              One Enterprise fee.                                                                                              19b–4 thereunder,2 notice is hereby
                                                                                                         those that may be withheld from the
                                              C. Self-Regulatory Organization’s                          public in accordance with the                         given that on March 19, 2015, National
                                              Statement on Comments on the                               provisions of 5 U.S.C. 552, will be                   Stock Exchange, Inc. (‘‘NSX®’’ or the
                                              Proposed Rule Change Received From                         available for Web site viewing and                    ‘‘Exchange’’) filed with the Securities
                                              Members, Participants, or Others                           printing in the Commission’s Public                   and Exchange Commission (the
                                                                                                         Reference Room, 100 F Street NE.,                     ‘‘Commission’’) the proposed rule
                                                The Exchange has neither solicited
                                                                                                         Washington, DC 20549–1090, on official                change, as described in Items I, II, and
                                              nor received written comments on the
                                                                                                                                                               III below, which Items have been
                                              proposed rule change.                                      business days between the hours of
                                                                                                                                                               substantially prepared by the Exchange.
                                                                                                         10:00 a.m. and 3:00 p.m. Copies of such
                                              III. Date of Effectiveness of the                                                                                The Exchange has designated this rule
                                              Proposed Rule Change and Timing for                        filing also will be available for                     proposal as ‘‘non-controversial’’
                                              Commission Action                                          inspection and copying at the principal               pursuant to Section 19(b)(3)(A) of the
                                                                                                         office of the Exchange. All comments                  Act 3 and Rule 19b–4(f)(6)(iii)
                                                 The foregoing rule change has become                    received will be posted without change;
                                              effective pursuant to Section 19(b)(3)(A)                                                                        thereunder.4 The Commission is
                                                                                                         the Commission does not edit personal                 publishing this notice to solicit
                                              of the Act 33 and paragraph (f) of Rule
                                                                                                         identifying information from                          comments on the proposed rule change
                                              19b–4 thereunder.34 At any time within
                                              60 days of the filing of the proposed rule                 submissions. You should submit only                   from interested persons.
                                              change, the Commission summarily may                       information that you wish to make
                                                                                                         available publicly. All submissions                   I. Self-Regulatory Organization’s
                                              temporarily suspend such rule change if                                                                          Statement of the Terms of Substance of
                                              it appears to the Commission that such                     should refer to File Number SR–EDGA–
                                                                                                                                                               the Proposed Rule Change
                                              action is necessary or appropriate in the                  2015–14, and should be submitted on or
                                              public interest, for the protection of                     before April 23, 2015.                                   The Exchange is filing the instant rule
                                              investors, or otherwise in furtherance of                                                                        amendment to effectuate ministerial,
                                                                                                           For the Commission, by the Division of
                                              the purposes of the Act.                                                                                         non-substantive amendments to (i) the
                                                                                                         Trading and Markets, pursuant to delegated
                                                                                                                                                               certificate of incorporation of National
                                              IV. Solicitation of Comments                               authority.35
                                                                                                                                                               Stock Exchange Holdings, Inc. (‘‘NSX
                                                                                                         Brent J. Fields,                                      Holdings’’), a Delaware corporation that
                                                Interested persons are invited to
                                              submit written data, views, and                            Secretary.                                            owns all of the issued and outstanding
                                              arguments concerning the foregoing,                        [FR Doc. 2015–07521 Filed 4–1–15; 8:45 am]            shares of NSX; and (ii) the certificate of
                                              including whether the proposed rule                        BILLING CODE CODE 8011–01–P                           incorporation of NSX. The text of the
                                              change is consistent with the Act.                                                                               proposed change to the NSX Holdings
                                              Comments may be submitted by any of                                                                              certificate of incorporation is attached
                                              the following methods:                                                                                           as Exhibit 5A and the text of the
                                                                                                                                                               proposed change to the NSX certificate
                                              Electronic Comments                                                                                              of incorporation is attached as Exhibit
                                                • Use the Commission’s Internet                                                                                5B.
                                              comment form (http://www.sec.gov/
                                              rules/sro.shtml); or                                                                                             II. Self-Regulatory Organization’s
                                                • Send an email to rule-comments@                                                                              Statement of the Purpose of, and
                                              sec.gov. Please include File Number SR–                                                                          Statutory Basis for, the Proposed Rule
                                              EDGA–2015–14 on the subject line.                                                                                Change
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                                                                                                                                                                  In its filing with the Commission, the
                                              Paper Comments
                                                                                                                                                               self-regulatory organization included
                                                • Send paper comments in triplicate
                                              to Brent J. Fields, Secretary, Securities                                                                          1 15 U.S.C. 78s(b)(1).
                                                                                                                                                                 2 17 CFR 240.19b–4.
                                                33 15   U.S.C. 78s(b)(3)(A).                                                                                     3 15 U.S.C. 78s(b)(3)(A).
                                                34 17   CFR 240.19b–4(f).                                  35 17   CFR 200.30–3(a)(12).                          4 17 CFR 240.19b–4(f)(6)(iii).




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Document Created: 2018-02-21 10:03:52
Document Modified: 2018-02-21 10:03:52
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 17797 

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