80_FR_17867 80 FR 17804 - Self-Regulatory Organizations; EDGX Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Fees for the BATS One Market Data Product

80 FR 17804 - Self-Regulatory Organizations; EDGX Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Fees for the BATS One Market Data Product

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 63 (April 2, 2015)

Page Range17804-17807
FR Document2015-07522

Federal Register, Volume 80 Issue 63 (Thursday, April 2, 2015)
[Federal Register Volume 80, Number 63 (Thursday, April 2, 2015)]
[Notices]
[Pages 17804-17807]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-07522]



[[Page 17804]]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-74601; File No. SR-EDGX-2015-14])


Self-Regulatory Organizations; EDGX Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change To Amend 
the Fees for the BATS One Market Data Product

March 27, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on March 17, 2015, EDGX Exchange, Inc. (the ``Exchange'' or 
``EDGX'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I and 
II below, which Items have been prepared by the Exchange. The Exchange 
has designated the proposed rule change as one establishing or changing 
a member due, fee, or other charge imposed by the Exchange under 
Section 19(b)(3)(A)(ii) of the Act \3\ and Rule 19b-4(f)(2) 
thereunder,\4\ which renders the proposed rule change effective upon 
filing with the Commission. The Commission is publishing this notice to 
solicit comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ 15 U.S.C. 78s(b)(3)(A)(ii).
    \4\ 17 CFR 240.19b-4(f)(2).
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange filed a proposal to amend the market data section of 
its fee schedule to: (i) Establish a Digital Media Enterprise Fee for 
the BATS One Feed; and (ii) make a non-substantive change to the 
description of the BATS One Feed Enterprise fee.
    The text of the proposed rule change is available at the Exchange's 
Web site at www.batstrading.com, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
Sections A, B, and C below, of the most significant parts of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose

    The Exchange proposes to amend the market data section of its fee 
schedule to: (i) Establish a Digital Media Enterprise Fee for the BATS 
One Feed; and (ii) make a non-substantive change to the description of 
the BATS One Feed Enterprise fee.
    The Commission recently approved a proposed rule change by the 
Exchange to establish a new market data product called the BATS One 
Feed \5\ as well as published proposed rule changes to establish 
related fees.\6\ The BATS One Feed is a data feed that disseminates, on 
a real-time basis, the aggregate best bid and offer (``BBO'') of all 
displayed orders for securities traded on EDGX and its affiliated 
exchanges \7\ and for which the BATS Exchanges report quotes under the 
Consolidated Tape Association (``CTA'') Plan or the Nasdaq/UTP Plan.\8\ 
The BATS One Feed also contains the individual last sale information 
for the BATS Exchanges (collectively with the aggregate BBO, the ``BATS 
One Summary Feed''). In addition, the BATS One Feed contains optional 
functionality which enables recipients to receive aggregated two-sided 
quotations from the BATS Exchanges for up to five (5) price levels 
(``BATS One Premium Feed'').
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    \5\ See Securities Exchange Act Release No. 73918 (December 23, 
2014), 79 FR 78920 (December 31, 2014) (File Nos. SR-EDGX-2014-25; 
SR-EDGA-2014-25; SR-BATS-2014-055; SR-BYX-2014-030) (Notice of 
Amendments No. 2 and Order Granting Accelerated Approval to Proposed 
Rule Changes, as Modified by Amendments Nos. 1 and 2, to Establish a 
New Market Data Product called the BATS One Feed) (``BATS One 
Approval Order'').
    \6\ See Securities Exchange Act Release Nos. 74282 (February 17, 
2015), 80 FR 9487 (February 23, 2015) (SR-EDGX-2015-09); 74283 
(February 18, 2015), 80 FR 9809 (February 24, 2015) (SR-EDGA-2015-
09); 74284 (February 18, 2015), 80 FR 9792 (February 24, 2015) (SR-
BYX-2015-09); and 74285 (February 18, 2015), 80 FR 9828 (February 
24, 2015) (SR-BATS-2015-11) (``BATS One Fee Proposals'').
    \7\ EDGX's affiliated exchanges are BATS Exchange, Inc. 
(``BZX''), BATS Y-Exchange, Inc. (``BYX''), and EDGA Exchange, Inc. 
(``EDGA'', together with EDGX, BZX, and BYX, the ``BATS 
Exchanges''). On January 31, 2014, Direct Edge Holdings LLC (``DE 
Holdings''), the former parent company of the Exchange and EDGA, 
completed its business combination with BATS Global Markets, Inc., 
the parent company of BZX and BYX. See Securities Exchange Act 
Release No. 71449 (January 30, 2014), 79 FR 6961 (February 5, 2014) 
(SR-EDGX-2013-43, SR-EDGA-2014-34). Upon completion of the business 
combination, DE Holdings and BATS Global Markets, Inc. each became 
intermediate holding companies, held under a single new holding 
company. The new holding company, formerly named ``BATS Global 
Markets Holdings, Inc.,'' changed its name to ``BATS Global Markets, 
Inc.''
    \8\ The Exchange understands that each of the BATS Exchanges 
will separately file substantially similar proposed rule changes 
with the Commission to implement fees for the BATS One Feed.
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BATS One Digital Media Enterprise Fee
    The Exchange proposes to amend its fee schedule to establish a 
Digital Media Enterprise Fee of $15,000 per month for the BATS One 
Summary Feed and $25,000 per month for the BATS One Premium Feed. As an 
alternative to User fees,\9\ a recipient firm may purchase a monthly 
Digital Media Enterprise license to receive the BATS One Feed from an 
External Distributor \10\ to distribute to an unlimited number of 
Professional and Non-Professional Users \11\ for viewing via 
television, Web sites, and mobile devices for informational and non-
trading purposes only without having to account for the extent of 
access to the data or the report the number of Users to the Exchange. 
The Digital Media Enterprise Fee would be in addition to the Data 
Consolidation Fee.\12\
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    \9\ The Exchange assesses a monthly fee for Professional Users 
of $10.00 per User for receipt of the BATS One Summary Feed or 
$15.00 per User who elects to also receive the BATS One Premium 
Feed. Non-Professional Users are assessed a monthly fee of $0.25 per 
user for the BATS One Summary Feed or $0.50 per user for the BATS 
One Premium Feed. External Distributors must count every 
Professional User and Non-Professional User to which they provide 
BATS One Feed data. See BATS One Fee Proposals, supra note 6.
    \10\ As defined in the Exchange's fee schedule, an External 
Distributor of an Exchange Market Data product is a Distributor that 
receives the Exchange Market Data product and then distributes that 
data to a third party or one or more Users outside the Distributor's 
own entity.
    \11\ As defined in the Exchange's fee schedule, a User of an 
Exchange Market Data product is a natural person, a proprietorship, 
corporation, partnership, or entity, or device (computer or other 
automated service), that is entitled to receive Exchange data. A 
Non-Professional User of an Exchange Market Data product is a 
natural person who is not: (i) Registered or qualified in any 
capacity with the Commission, the Commodity Futures Trading 
Commission, any state securities agency, any securities exchange or 
association, or any commodities or futures contract market or 
association; (ii) engaged as an ``investment adviser'' as that term 
is defined in Section 201(11) of the Investment Advisers Act of 1940 
(whether or not registered or qualified under that Act); or (iii) 
employed by a bank or other organization exempt from registration 
under federal or state securities laws to perform functions that 
would require registration or qualification if such functions were 
performed for an organization not so exempt. A Professional User of 
an Exchange Market Data product is any User other than a Non-
Professional User.
    \12\ The Data Consolidation Fee is $1,000 per month and is 
designed to reflect the value of the aggregation and consolidation 
function the Exchange performs in creating the BATS One Feed. See 
BATS One Fee Proposals, supra note 6.

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[[Page 17805]]

Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The Exchange proposes a non-substantive change to the description 
of the BATS One Enterprise fee. The fee schedule currently states that, 
``[a]s an alternative to User fees, a recipient firm may purchase a 
monthly Enterprise Fee to receive the BATS One Feed from an External 
Distributor for an unlimited number of Professional and Non-
Professional Users.'' The Exchange proposes to amend this sentence in 
two ways. The first amendment is to state that a recipient firm may 
purchase a monthly Enterprise license, rather than Enterprise fee, as 
the term ``license'' is a more accurate description. The second is to 
specify that the recipient firm purchasing a monthly enterprise license 
does so to distribute the BATS One Feed to an unlimited number of 
Professional and Non-Professional Users.
2. Statutory Basis
BATS One Digital Media Enterprise Fee
    The Exchange believes that the proposed Digital Media Enterprise 
Fee for the BATS One Feed is consistent with Section 6(b) of the 
Act,\13\ in general, and Section 6(b)(4) of the Act,\14\ in particular, 
in that it provides for an equitable allocation of reasonable fees 
among recipients of the data and is not designed to permit unfair 
discrimination among customers, brokers, or dealers. The Exchange also 
believes that the proposed rule change is consistent with Section 11(A) 
of the Act \15\ in that it supports (i) fair competition among brokers 
and dealers, among exchange markets, and between exchange markets and 
markets other than exchange markets and (ii) the availability to 
brokers, dealers, and investors of information with respect to 
quotations for and transactions in securities. Furthermore, the 
proposed rule change is consistent with Rule 603 of Regulation NMS,\16\ 
which provides that any national securities exchange that distributes 
information with respect to quotations for or transactions in an NMS 
stock do so on terms that are not unreasonably discriminatory. In 
adopting Regulation NMS, the Commission granted self-regulatory 
organizations and broker-dealers increased authority and flexibility to 
offer new and unique market data products to the public. It was 
believed that this authority would expand the amount of data available 
to consumers, and also spur innovation and competition for the 
provision of market data.
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    \13\ 15 U.S.C. 78f.
    \14\ 15 U.S.C. 78f(b)(4).
    \15\ 15 U.S.C. 78k-1.
    \16\ See 17 CFR 242.603.
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    In addition, the proposed fee is equitable and not unfairly 
discriminatory because it will apply uniformly to market data vendors, 
television broadcasters, Web site and mobile service providers. The 
Exchange believes it is reasonable to establish a lower cost fee 
structure that is designed to facilitate broader media distribution of 
the BATS One Data Feed for informational purposes because it will 
benefit investors generally.
    In establishing the Digital Media Enterprise Fee, the Exchange 
recognizes that there is demand for a more seamless and easier-to-
administer data distribution mode that takes into account the expanded 
variety of media and communication devices that investors utilize 
today. The Exchange believes the Digital Media Enterprise Fee will be 
easy to administer because data recipients that purchase it would not 
be required to differentiate between Professional and Non-Professional 
Users, account for the extent of access to the data, or report the 
number of Users. This is a significant reduction on a recipient firm's 
administrative burdens and is a significant value to investors. For 
example, a television broadcaster could display the BATS One Feed data 
during market-related programming and on its Web site or allow viewers 
to view the data via their mobile devices, creating a more seamless 
distribution model that will allow investors more choice in how they 
receive and view market data, all without having to account for and/or 
measure who accesses the data and how often they do so.
    The proposed Digital Media Enterprise Fee is equitable and 
reasonable because it will also enable recipient firms to more widely 
distribute data from the BATS One Feed to investors for informational 
purposes at a lower cost than is available today. For example, a 
recipient firm may purchase an Enterprise license in the amount of 
$50,000 per month for the BATS One Summary Feed and $100,000 per month 
for the BATS One Premium Feed to receive the BATS One Feed from an 
External Distributor for an unlimited number of Professional and Non-
Professional Users, which is greater than the Digital Media Enterprise 
fee proposed herein. The Exchange also believes the amount of the 
Digital Enterprise [sic] is reasonable as compared to the existing 
Enterprise fees discussed above because the distribution of BATS One 
Feed data is limited to television, Web sites, and mobile devices for 
informational purposes only, while distribution of the BATS One Feed 
data pursuant to an Enterprise license contains no such limitation. The 
Exchange also believes that the proposed Digital Media Enterprise fee 
is equitable and reasonable because it is less than similar fees 
charged by other exchanges.\17\
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    \17\ The Nasdaq Stock Market offers proprietary data products 
for distribution over the internet and television under alternative 
fee schedules that are subject to maximum fee of $50,000 per month. 
See Nasdaq Rule 7039(b). The NYSE charges a Digit Media Enterprise 
fee of $40,000 per month for the NYSE Trade Digital Media product. 
See Securities Exchange Act Release No. 69272 (April 2, 2013), 78 FR 
20983 (April 8, 2013) (SR-NYSE-2013-23).
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    The Exchange has taken into consideration its affiliated 
relationship with EDGA, BYX, and BZX in proposing the Digital Media 
Enterprise fee to assure that vendors would be able to offer a similar 
product on the same terms as the Exchange from a cost perspective. 
While the BATS Exchanges are the exclusive distributors of the 
individual data feeds from which certain data elements may be taken to 
create the BATS One Feed, they are not the exclusive distributors of 
the aggregated and consolidated information that comprises the BATS One 
Feed. As discussed in in [sic] the BATS One Fee Proposal,\18\ any 
entity may separately purchase the individual underlying products, and 
if they so choose, perform a similar aggregation and consolidation 
function that the Exchange performs in creating the BATS One Feed, and 
offer a data feed with the same information included in the BATS One 
Feed to sell and distribute it to its clients with no greater cost than 
the Exchange.
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    \18\ See BATS One Fee Proposals, supra note 6.
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    To enable such competition, the Exchange is offering the Digital 
Media Enterprise license for the BATS One Feed on terms that a 
subscriber of the underlying feeds could offer a competing product if 
it so chooses. The BATS One Feed is comprised of data included in EDGX 
Depth, EDGA Depth, BYX Depth, and BZX Depth.\19\ Currently, an External 
Distributor could create a competing product to the BATS One Premium 
Feed \20\ by purchasing each of these depth of book products

[[Page 17806]]

from the individual BATS Exchanges and then performing its own 
aggregation and consolidation functions. The combined External 
Distributor fees for these individual data feeds of the BATS Exchanges 
is $12,500 per month.\21\ An External Distributor that seeks to create 
a competing product to the BATS One Summary Feed could instead 
subscribe to the following data feeds: EDGX Top, EDGX Last Sale, EDGA 
Top, EDGA Last Sale, BZX Top, BZX Last Sale, BYX Top, and BYX Last 
Sale,\22\ and then perform their own aggregation and consolidation 
function. The combined External Distributor fees for these individual 
data feeds of the BATS Exchanges is $5,000 per month.\23\ The Exchange 
proposes to charge a Digital Media Enterprise Fee ($15,000 per month 
for the BATS One Summary Feed and $25,000 per month for the BATS One 
Premium Feed, plus the $1,000 per month Data Consolidation fee) that 
exceeds the combined External Distributor fees for each of the 
individual feeds listed above to ensure that vendors could compete with 
the Exchange by creating the same product as the BATS One Feed to sell 
to their clients at no greater cost than the Exchange.
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    \19\ See EDGA Rule 13.8, EDGX Rule 13.8, BZX Rule 11.22(a) and 
(c), and BYX Rule 11.22 (a) and (c) for a description of the depth 
of book feeds offered by each of the BATS Exchanges.
    \20\ Like the Exchange, an External Distributor would also be 
able to create a competing product to the BATS One Summary Feed from 
the data received via EDGX Depth, EDGA Depth, BYX Depth, and BZX 
Depth, without having to separately purchase the top and last sale 
feeds from each of the BATS Exchanges.
    \21\ The monthly External Distributor fee is $2,500 per month 
for EDGX Depth, $2,500 per month for EDGA Depth, $2,500 for BYX 
Depth, and $5,000 for BZX Depth.
    \22\ See supra note 5. See also BATS Rule 11.22(d) and (g).
    \23\ The monthly External Distributor fee is $1,250 per month 
for EDGX Top and EDGX Last Sale (as proposed herein), free for EDGA 
Top and EDGA Last Sale, $1,250 for BYX Top and BYX Last Sale, and 
$2,500 for BZX Top and BZX Last Sale. See BATS One Fee Proposals, 
supra note 6.
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    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 
2010), upheld the Commission's reliance upon the existence of 
competitive market mechanisms to set reasonable and equitably allocated 
fees for proprietary market data.
    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are removed' 
and that the SEC wield its regulatory power `in those situations where 
competition may not be sufficient,' such as in the creation of a 
`consolidated transactional reporting system.'
    Id. at 535 (quoting H.R. Rep. No. 94-229 at 92 (1975), as reprinted 
in 1975 U.S.C.C.A.N. 323). The court agreed with the Commission's 
conclusion that ``Congress intended that `competitive forces should 
dictate the services and practices that constitute the U.S. national 
market system for trading equity securities.' '' \24\
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    \24\ NetCoalition, 615 F.3d at 535.
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    As explained below in the Exchange's Statement on Burden on 
Competition, the Exchange believes that there is substantial evidence 
of competition in the marketplace for data and that the Commission can 
rely upon such evidence in concluding that the fees established in this 
filing are the product of competition and therefore satisfy the 
relevant statutory standards.\25\ In addition, the existence of 
alternatives to the BATS One Feed, including real-time consolidated 
data, free delayed consolidated data, and proprietary last sale data 
from other sources, as described below, further ensures that the 
Exchange cannot set unreasonable fees, or fees that are unreasonably 
discriminatory, when vendors and users can elect such alternatives.
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    \25\ Section 916 of the Dodd-Frank Wall Street Reform and 
Consumer Protection Act of 2010 (the ``Dodd-Frank Act'') amended 
paragraph (A) of Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), 
to make clear that all exchange fees for market data may be filed by 
exchanges on an immediately effective basis.
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    As the NetCoalition decision noted, the Commission is not required 
to undertake a cost-of-service or ratemaking approach, and the Exchange 
incorporates by reference into this proposed rule change its 
affiliate's analysis of this topic in another rule filing.\26\
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    \26\ See Securities Exchange Act Release No. 63291 (Nov. 9, 
2010), 75 FR 70311 (November 17, 2010) (SR-NYSEArca-2010-97).
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    For these reasons, the Exchange believes that the proposed fees are 
reasonable, equitable, and not unfairly discriminatory.
Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The Exchange believes that the proposed change to the BATS One 
Enterprise Fee is consistent with Section 6(b) of the Act,\27\ in 
general, and Section 6(b)(4) of the Act,\28\ in particular, in that it 
provides for an equitable allocation of reasonable fees among 
recipients of the data and is not designed to permit unfair 
discrimination among customers, brokers, or dealers. The proposal to 
amend the description of the Enterprise fee within the fee schedule is 
equitable and reasonable because the changes are designed to clarify 
the fee schedule and avoid potential investor confusion. The proposed 
changes do not amend the amount or application of the BATS One 
Enterprise fee. The proposed changes are also non-discriminatory as 
they would apply to all recipient firms uniformly.
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    \27\ 15 U.S.C. 78f.
    \28\ 15 U.S.C. 78f(b)(4).
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B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended.
BATS One Digital Media Enterprise Fee
    The BATS One Feed Digital Media Enterprise fee will enhance 
competition because it provides investors with an alternative option 
for receiving market data and competes directly with similar market 
data products currently offered by the NYSE and Nasdaq.\29\ The 
Exchange notes that there is already actual competition for products 
similar to the BATS One Feed. The NYSE offers BQT which provides BBO 
and last sale information for the NYSE, NYSE Arca Equities, Inc. and 
NYSE MKT LLC.\30\ Nasdaq offers Nasdaq Basic, a filed market data 
product, and through its affiliate, offers NLS Plus which provides a 
unified view of last sale information similar to the BATS One Feed.\31\ 
The existence of these competing data products demonstrates that there 
is ample, existing competition for products such as the BATS One Feed 
and the fees associated by such products is constrained by competition.
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    \29\ See Nasdaq Basic, http://www.nasdaqtrader.com/Trader.aspx?id=nasdaqbasic (last visited May 29, 2014) (data feed 
offering the BBO and Last Sale information for all U.S. exchange-
listed securities based on liquidity within the Nasdaq market 
center, as well as trades reported to the FINRA/Nasdaq Trade 
Reporting Facility (``TRF'')); Nasdaq NLS Plus, http://www.nasdaqtrader.com/Trader.aspx?id=NLSplus (last visited July 8, 
2014) (data feed providing last sale data as well as consolidated 
volume from the following Nasdaq OMX markets for U.S. exchange-
listed securities: Nasdaq, FINRA/Nasdaq TRF, Nasdaq OMX BX, and 
Nasdaq OMX PSX); Securities Exchange Act Release No. 73553 (November 
6, 2014), 79 FR 67491 (November 13, 2014) (SR-NYSE-2014-40) (Notice 
of Amendment No. 1 and Order Granting Accelerated Approval to a 
Proposed Rule Change, as Modified by Amendment No.1, To Establish 
the NYSE Best Quote & Trades (``BQT'') Data Feed); http://www.nyxdata.com/Data-Products/NYSE-Best-Quote-and-Trades (last 
visited May 27, 2014) (data feed providing unified view of BBO and 
last sale information for the NYSE, NYSE Arca, and NYSE MKT).
    \30\ Id.
    \31\ Id.
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    In establishing the proposed fees, the Exchange considered the 
competitiveness of the market for proprietary data and all of the 
implications of that competition. The Exchange believes that it has 
considered all relevant factors in order to establish

[[Page 17807]]

fair, reasonable, and not unreasonably discriminatory fees and an 
equitable allocation of fees among all Users. The existence of 
alternatives to the BATS One Feed, including the existing underlying 
feeds, consolidated data, and proprietary data from other sources, 
ensures that the Exchange cannot set unreasonable fees, or fees that 
are unreasonably discriminatory, when vendors and subscribers can elect 
these alternatives or choose not to purchase a specific proprietary 
data product if its cost to purchase is not justified by the returns 
any particular vendor or subscriber would achieve through the purchase.
    Finally, although the BATS Exchanges are the exclusive distributors 
of the individual data feeds from which certain data elements would be 
taken to create the BATS One Feed, the Exchange is not the exclusive 
distributor of the aggregated and consolidated information that would 
compose the BATS One Feed. The Exchange has taken into consideration 
its affiliated relationship with EDGA, BYX, and BZX in its design of 
the BATS One Feed to assure that vendors would be able to offer a 
similar product on the same terms as the Exchange from a cost 
perspective. While the BATS Exchanges are the exclusive distributors of 
the individual data feeds from which certain data elements may be taken 
to create the BATS One Feed, they are not the exclusive distributors of 
the aggregated and consolidated information that comprises the BATS One 
Feed. As discussed in in the BATS One Fee Proposal,\32\ any entity may 
separately purchase the individual underlying products, and if they so 
choose, perform a similar aggregation and consolidation function that 
the Exchange performs in creating the BATS One Feed, and offer a data 
feed with the same information included in the BATS One Feed to sell 
and distribute it to its clients with no greater cost than the 
Exchange.
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    \32\ See BATS One Fee Proposals, supra note 6.
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    To enable such competition, the amount of the proposed Digital 
Media Enterprise license compared to the cost of the individual data 
feeds from the BATS Exchanges would enable a vendor to receive the 
underlying data feeds and offer a similar product on a competitive 
basis and with no greater cost than the Exchange. The amount of the 
proposed Digital Media Enterprise license, coupled with the Data 
Consolidation Fee, is not lower than the cost to a vendor of receiving 
the underlying data feeds to create a competing product. Therefore, the 
amount of the proposed Digital Media Enterprise license the Exchange 
would charge clients for the BATS One Feed compared to the cost of the 
individual data feeds from the BATS Exchanges would enable a vendor to 
receive the underlying data feeds and offer a similar product on a 
competitive basis and with no greater cost than the Exchange.
Non-Substantive Change to the Description of the BATS One Enterprise 
Fee
    The proposal to amend the description of the Enterprise fee within 
the fee schedule will not have any impact on completion [sic]. The 
proposed changes are designed to clarify the fee schedule and avoid 
potential investor confusion and do not amend the amount or application 
of the BATS One Enterprise fee.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    The Exchange has neither solicited nor received written comments on 
the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \33\ and paragraph (f) of Rule 19b-4 
thereunder.\34\ At any time within 60 days of the filing of the 
proposed rule change, the Commission summarily may temporarily suspend 
such rule change if it appears to the Commission that such action is 
necessary or appropriate in the public interest, for the protection of 
investors, or otherwise in furtherance of the purposes of the Act.
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    \33\ 15 U.S.C. 78s(b)(3)(A).
    \34\ 17 CFR 240.19b-4(f).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-EDGX-2015-14 on the subject line.

Paper Comments

     Send paper comments in triplicate to Brent J. Fields, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.
All submissions should refer to File Number SR-EDGX-2015-14. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549-1090, on official business days between the hours 
of 10:00 a.m. and 3:00 p.m. Copies of such filing also will be 
available for inspection and copying at the principal office of the 
Exchange. All comments received will be posted without change; the 
Commission does not edit personal identifying information from 
submissions. You should submit only information that you wish to make 
available publicly. All submissions should refer to File Number SR-
EDGX-2015-14, and should be submitted on or before April 23, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\35\
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    \35\ 17 CFR 200.30-3(a)(12).
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Brent J. Fields,
Secretary.
[FR Doc. 2015-07522 Filed 4-1-15; 8:45 am]
BILLING CODE CODE 8011-01-P



                                              17804                             Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices

                                              SECURITIES AND EXCHANGE                                  Exchange has prepared summaries, set                  ‘‘BATS One Summary Feed’’). In
                                              COMMISSION                                               forth in Sections A, B, and C below, of               addition, the BATS One Feed contains
                                                                                                       the most significant parts of such                    optional functionality which enables
                                              [Release No. 34–74601; File No. SR–EDGX–
                                                                                                       statements.                                           recipients to receive aggregated two-
                                              2015–14])
                                                                                                       A. Self-Regulatory Organization’s                     sided quotations from the BATS
                                              Self-Regulatory Organizations; EDGX                      Statement of the Purpose of, and                      Exchanges for up to five (5) price levels
                                              Exchange, Inc.; Notice of Filing and                     Statutory Basis for, the Proposed Rule                (‘‘BATS One Premium Feed’’).
                                              Immediate Effectiveness of a Proposed                    Change                                                BATS One Digital Media Enterprise Fee
                                              Rule Change To Amend the Fees for
                                              the BATS One Market Data Product                         1. Purpose                                               The Exchange proposes to amend its
                                                                                                          The Exchange proposes to amend the                 fee schedule to establish a Digital Media
                                              March 27, 2015.                                          market data section of its fee schedule               Enterprise Fee of $15,000 per month for
                                                 Pursuant to Section 19(b)(1) of the                   to: (i) Establish a Digital Media                     the BATS One Summary Feed and
                                              Securities Exchange Act of 1934 (the                     Enterprise Fee for the BATS One Feed;                 $25,000 per month for the BATS One
                                              ‘‘Act’’),1 and Rule 19b–4 thereunder,2                   and (ii) make a non-substantive change                Premium Feed. As an alternative to User
                                              notice is hereby given that on March 17,                 to the description of the BATS One Feed               fees,9 a recipient firm may purchase a
                                              2015, EDGX Exchange, Inc. (the                           Enterprise fee.                                       monthly Digital Media Enterprise
                                              ‘‘Exchange’’ or ‘‘EDGX’’) filed with the                    The Commission recently approved a                 license to receive the BATS One Feed
                                              Securities and Exchange Commission                       proposed rule change by the Exchange                  from an External Distributor 10 to
                                              (‘‘Commission’’) the proposed rule                       to establish a new market data product                distribute to an unlimited number of
                                              change as described in Items I and II                    called the BATS One Feed 5 as well as                 Professional and Non-Professional
                                              below, which Items have been prepared                    published proposed rule changes to                    Users 11 for viewing via television, Web
                                              by the Exchange. The Exchange has                        establish related fees.6 The BATS One                 sites, and mobile devices for
                                              designated the proposed rule change as                   Feed is a data feed that disseminates, on             informational and non-trading purposes
                                              one establishing or changing a member                    a real-time basis, the aggregate best bid             only without having to account for the
                                              due, fee, or other charge imposed by the                 and offer (‘‘BBO’’) of all displayed                  extent of access to the data or the report
                                              Exchange under Section 19(b)(3)(A)(ii)                   orders for securities traded on EDGX                  the number of Users to the Exchange.
                                              of the Act 3 and Rule 19b–4(f)(2)                        and its affiliated exchanges 7 and for                The Digital Media Enterprise Fee would
                                              thereunder,4 which renders the                           which the BATS Exchanges report                       be in addition to the Data Consolidation
                                              proposed rule change effective upon                      quotes under the Consolidated Tape                    Fee.12
                                              filing with the Commission. The                          Association (‘‘CTA’’) Plan or the
                                              Commission is publishing this notice to                  Nasdaq/UTP Plan.8 The BATS One Feed                      9 The Exchange assesses a monthly fee for

                                              solicit comments on the proposed rule                    also contains the individual last sale                Professional Users of $10.00 per User for receipt of
                                                                                                                                                             the BATS One Summary Feed or $15.00 per User
                                              change from interested persons.                          information for the BATS Exchanges                    who elects to also receive the BATS One Premium
                                                                                                       (collectively with the aggregate BBO, the             Feed. Non-Professional Users are assessed a
                                              I. Self-Regulatory Organization’s
                                                                                                                                                             monthly fee of $0.25 per user for the BATS One
                                              Statement of the Terms of Substance of                      5 See Securities Exchange Act Release No. 73918    Summary Feed or $0.50 per user for the BATS One
                                              the Proposed Rule Change                                 (December 23, 2014), 79 FR 78920 (December 31,        Premium Feed. External Distributors must count
                                                                                                       2014) (File Nos. SR–EDGX–2014–25; SR–EDGA–            every Professional User and Non-Professional User
                                                 The Exchange filed a proposal to                                                                            to which they provide BATS One Feed data. See
                                                                                                       2014–25; SR–BATS–2014–055; SR–BYX–2014–030)
                                              amend the market data section of its fee                 (Notice of Amendments No. 2 and Order Granting        BATS One Fee Proposals, supra note 6.
                                              schedule to: (i) Establish a Digital Media               Accelerated Approval to Proposed Rule Changes, as        10 As defined in the Exchange’s fee schedule, an

                                              Enterprise Fee for the BATS One Feed;                    Modified by Amendments Nos. 1 and 2, to Establish     External Distributor of an Exchange Market Data
                                                                                                       a New Market Data Product called the BATS One         product is a Distributor that receives the Exchange
                                              and (ii) make a non-substantive change                   Feed) (‘‘BATS One Approval Order’’).                  Market Data product and then distributes that data
                                              to the description of the BATS One Feed                     6 See Securities Exchange Act Release Nos. 74282   to a third party or one or more Users outside the
                                              Enterprise fee.                                          (February 17, 2015), 80 FR 9487 (February 23, 2015)   Distributor’s own entity.
                                                 The text of the proposed rule change                  (SR–EDGX–2015–09); 74283 (February 18, 2015), 80         11 As defined in the Exchange’s fee schedule, a

                                              is available at the Exchange’s Web site                  FR 9809 (February 24, 2015) (SR–EDGA–2015–09);        User of an Exchange Market Data product is a
                                                                                                       74284 (February 18, 2015), 80 FR 9792 (February       natural person, a proprietorship, corporation,
                                              at www.batstrading.com, at the                           24, 2015) (SR–BYX–2015–09); and 74285 (February       partnership, or entity, or device (computer or other
                                              principal office of the Exchange, and at                 18, 2015), 80 FR 9828 (February 24, 2015) (SR–        automated service), that is entitled to receive
                                              the Commission’s Public Reference                        BATS–2015–11) (‘‘BATS One Fee Proposals’’).           Exchange data. A Non-Professional User of an
                                                                                                          7 EDGX’s affiliated exchanges are BATS             Exchange Market Data product is a natural person
                                              Room.
                                                                                                       Exchange, Inc. (‘‘BZX’’), BATS Y-Exchange, Inc.       who is not: (i) Registered or qualified in any
                                              II. Self-Regulatory Organization’s                       (‘‘BYX’’), and EDGA Exchange, Inc. (‘‘EDGA’’,         capacity with the Commission, the Commodity
                                              Statement of the Purpose of, and                         together with EDGX, BZX, and BYX, the ‘‘BATS          Futures Trading Commission, any state securities
                                                                                                       Exchanges’’). On January 31, 2014, Direct Edge        agency, any securities exchange or association, or
                                              Statutory Basis for, the Proposed Rule                   Holdings LLC (‘‘DE Holdings’’), the former parent     any commodities or futures contract market or
                                              Change                                                   company of the Exchange and EDGA, completed its       association; (ii) engaged as an ‘‘investment adviser’’
                                                                                                       business combination with BATS Global Markets,        as that term is defined in Section 201(11) of the
                                                In its filing with the Commission, the                 Inc., the parent company of BZX and BYX. See          Investment Advisers Act of 1940 (whether or not
                                              Exchange included statements                             Securities Exchange Act Release No. 71449 (January    registered or qualified under that Act); or (iii)
                                              concerning the purpose of and basis for                  30, 2014), 79 FR 6961 (February 5, 2014) (SR–         employed by a bank or other organization exempt
                                              the proposed rule change and discussed                   EDGX–2013–43, SR–EDGA–2014–34). Upon                  from registration under federal or state securities
                                                                                                       completion of the business combination, DE            laws to perform functions that would require
                                              any comments it received on the                          Holdings and BATS Global Markets, Inc. each           registration or qualification if such functions were
                                              proposed rule change. The text of these                  became intermediate holding companies, held           performed for an organization not so exempt. A
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                                              statements may be examined at the                        under a single new holding company. The new           Professional User of an Exchange Market Data
                                              places specified in Item IV below. The                   holding company, formerly named ‘‘BATS Global         product is any User other than a Non-Professional
                                                                                                       Markets Holdings, Inc.,’’ changed its name to         User.
                                                                                                       ‘‘BATS Global Markets, Inc.’’                            12 The Data Consolidation Fee is $1,000 per
                                                1 15 U.S.C. 78s(b)(1).                                    8 The Exchange understands that each of the        month and is designed to reflect the value of the
                                                2 17 CFR 240.19b–4.                                    BATS Exchanges will separately file substantially     aggregation and consolidation function the
                                                3 15 U.S.C. 78s(b)(3)(A)(ii).
                                                                                                       similar proposed rule changes with the Commission     Exchange performs in creating the BATS One Feed.
                                                4 17 CFR 240.19b–4(f)(2).                              to implement fees for the BATS One Feed.              See BATS One Fee Proposals, supra note 6.



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                                                                             Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                                    17805

                                              Non-Substantive Change to the                           amount of data available to consumers,                limited to television, Web sites, and
                                              Description of the BATS One Enterprise                  and also spur innovation and                          mobile devices for informational
                                              Fee                                                     competition for the provision of market               purposes only, while distribution of the
                                                 The Exchange proposes a non-                         data.                                                 BATS One Feed data pursuant to an
                                              substantive change to the description of                   In addition, the proposed fee is                   Enterprise license contains no such
                                              the BATS One Enterprise fee. The fee                    equitable and not unfairly                            limitation. The Exchange also believes
                                                                                                      discriminatory because it will apply                  that the proposed Digital Media
                                              schedule currently states that, ‘‘[a]s an
                                                                                                      uniformly to market data vendors,                     Enterprise fee is equitable and
                                              alternative to User fees, a recipient firm
                                                                                                      television broadcasters, Web site and                 reasonable because it is less than similar
                                              may purchase a monthly Enterprise Fee
                                                                                                      mobile service providers. The Exchange                fees charged by other exchanges.17
                                              to receive the BATS One Feed from an
                                                                                                      believes it is reasonable to establish a                The Exchange has taken into
                                              External Distributor for an unlimited
                                                                                                      lower cost fee structure that is designed             consideration its affiliated relationship
                                              number of Professional and Non-
                                                                                                      to facilitate broader media distribution              with EDGA, BYX, and BZX in proposing
                                              Professional Users.’’ The Exchange
                                                                                                      of the BATS One Data Feed for                         the Digital Media Enterprise fee to
                                              proposes to amend this sentence in two
                                                                                                      informational purposes because it will                assure that vendors would be able to
                                              ways. The first amendment is to state
                                                                                                      benefit investors generally.                          offer a similar product on the same
                                              that a recipient firm may purchase a                       In establishing the Digital Media
                                              monthly Enterprise license, rather than                                                                       terms as the Exchange from a cost
                                                                                                      Enterprise Fee, the Exchange recognizes               perspective. While the BATS Exchanges
                                              Enterprise fee, as the term ‘‘license’’ is              that there is demand for a more
                                              a more accurate description. The second                                                                       are the exclusive distributors of the
                                                                                                      seamless and easier–to-administer data                individual data feeds from which
                                              is to specify that the recipient firm                   distribution mode that takes into
                                              purchasing a monthly enterprise license                                                                       certain data elements may be taken to
                                                                                                      account the expanded variety of media                 create the BATS One Feed, they are not
                                              does so to distribute the BATS One Feed                 and communication devices that
                                              to an unlimited number of Professional                                                                        the exclusive distributors of the
                                                                                                      investors utilize today. The Exchange                 aggregated and consolidated
                                              and Non-Professional Users.                             believes the Digital Media Enterprise                 information that comprises the BATS
                                              2. Statutory Basis                                      Fee will be easy to administer because                One Feed. As discussed in in [sic] the
                                                                                                      data recipients that purchase it would                BATS One Fee Proposal,18 any entity
                                              BATS One Digital Media Enterprise Fee                   not be required to differentiate between              may separately purchase the individual
                                                 The Exchange believes that the                       Professional and Non-Professional                     underlying products, and if they so
                                              proposed Digital Media Enterprise Fee                   Users, account for the extent of access               choose, perform a similar aggregation
                                              for the BATS One Feed is consistent                     to the data, or report the number of                  and consolidation function that the
                                              with Section 6(b) of the Act,13 in                      Users. This is a significant reduction on
                                                                                                                                                            Exchange performs in creating the BATS
                                              general, and Section 6(b)(4) of the Act,14              a recipient firm’s administrative
                                                                                                                                                            One Feed, and offer a data feed with the
                                              in particular, in that it provides for an               burdens and is a significant value to
                                                                                                                                                            same information included in the BATS
                                              equitable allocation of reasonable fees                 investors. For example, a television
                                                                                                                                                            One Feed to sell and distribute it to its
                                              among recipients of the data and is not                 broadcaster could display the BATS
                                                                                                                                                            clients with no greater cost than the
                                              designed to permit unfair                               One Feed data during market-related
                                                                                                                                                            Exchange.
                                              discrimination among customers,                         programming and on its Web site or
                                                                                                                                                               To enable such competition, the
                                              brokers, or dealers. The Exchange also                  allow viewers to view the data via their
                                                                                                                                                            Exchange is offering the Digital Media
                                              believes that the proposed rule change                  mobile devices, creating a more
                                                                                                                                                            Enterprise license for the BATS One
                                              is consistent with Section 11(A) of the                 seamless distribution model that will
                                                                                                      allow investors more choice in how they               Feed on terms that a subscriber of the
                                              Act 15 in that it supports (i) fair                                                                           underlying feeds could offer a
                                              competition among brokers and dealers,                  receive and view market data, all
                                                                                                      without having to account for and/or                  competing product if it so chooses. The
                                              among exchange markets, and between                                                                           BATS One Feed is comprised of data
                                              exchange markets and markets other                      measure who accesses the data and how
                                                                                                      often they do so.                                     included in EDGX Depth, EDGA Depth,
                                              than exchange markets and (ii) the                                                                            BYX Depth, and BZX Depth.19
                                              availability to brokers, dealers, and                      The proposed Digital Media
                                                                                                      Enterprise Fee is equitable and                       Currently, an External Distributor could
                                              investors of information with respect to
                                                                                                      reasonable because it will also enable                create a competing product to the BATS
                                              quotations for and transactions in
                                                                                                      recipient firms to more widely                        One Premium Feed 20 by purchasing
                                              securities. Furthermore, the proposed
                                                                                                      distribute data from the BATS One Feed                each of these depth of book products
                                              rule change is consistent with Rule 603
                                              of Regulation NMS,16 which provides                     to investors for informational purposes                  17 The Nasdaq Stock Market offers proprietary
                                              that any national securities exchange                   at a lower cost than is available today.              data products for distribution over the internet and
                                              that distributes information with respect               For example, a recipient firm may                     television under alternative fee schedules that are
                                              to quotations for or transactions in an                 purchase an Enterprise license in the                 subject to maximum fee of $50,000 per month. See
                                              NMS stock do so on terms that are not                   amount of $50,000 per month for the                   Nasdaq Rule 7039(b). The NYSE charges a Digit
                                                                                                      BATS One Summary Feed and $100,000                    Media Enterprise fee of $40,000 per month for the
                                              unreasonably discriminatory. In                                                                               NYSE Trade Digital Media product. See Securities
                                              adopting Regulation NMS, the                            per month for the BATS One Premium                    Exchange Act Release No. 69272 (April 2, 2013), 78
                                              Commission granted self-regulatory                      Feed to receive the BATS One Feed                     FR 20983 (April 8, 2013) (SR–NYSE–2013–23).
                                              organizations and broker-dealers                        from an External Distributor for an                      18 See BATS One Fee Proposals, supra note 6.


                                              increased authority and flexibility to                  unlimited number of Professional and                     19 See EDGA Rule 13.8, EDGX Rule 13.8, BZX

                                                                                                      Non-Professional Users, which is greater              Rule 11.22(a) and (c), and BYX Rule 11.22 (a) and
                                              offer new and unique market data                                                                              (c) for a description of the depth of book feeds
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                                              products to the public. It was believed                 than the Digital Media Enterprise fee                 offered by each of the BATS Exchanges.
                                              that this authority would expand the                    proposed herein. The Exchange also                       20 Like the Exchange, an External Distributor

                                                                                                      believes the amount of the Digital                    would also be able to create a competing product
                                                13 15                                                 Enterprise [sic] is reasonable as                     to the BATS One Summary Feed from the data
                                                      U.S.C. 78f.                                                                                           received via EDGX Depth, EDGA Depth, BYX
                                                14 15 U.S.C. 78f(b)(4).                               compared to the existing Enterprise fees              Depth, and BZX Depth, without having to
                                                15 15 U.S.C. 78k–1.                                   discussed above because the                           separately purchase the top and last sale feeds from
                                                16 See 17 CFR 242.603.                                distribution of BATS One Feed data is                 each of the BATS Exchanges.



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                                              17806                          Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices

                                              from the individual BATS Exchanges                      practices that constitute the U.S.                     Enterprise fee. The proposed changes
                                              and then performing its own aggregation                 national market system for trading                     are also non-discriminatory as they
                                              and consolidation functions. The                        equity securities.’ ’’ 24                              would apply to all recipient firms
                                              combined External Distributor fees for                     As explained below in the Exchange’s                uniformly.
                                              these individual data feeds of the BATS                 Statement on Burden on Competition,
                                                                                                      the Exchange believes that there is                    B. Self-Regulatory Organization’s
                                              Exchanges is $12,500 per month.21 An
                                                                                                      substantial evidence of competition in                 Statement on Burden on Competition
                                              External Distributor that seeks to create
                                              a competing product to the BATS One                     the marketplace for data and that the                    The Exchange does not believe that
                                              Summary Feed could instead subscribe                    Commission can rely upon such                          the proposed rule change will result in
                                              to the following data feeds: EDGX Top,                  evidence in concluding that the fees                   any burden on competition that is not
                                              EDGX Last Sale, EDGA Top, EDGA Last                     established in this filing are the product             necessary or appropriate in furtherance
                                              Sale, BZX Top, BZX Last Sale, BYX                       of competition and therefore satisfy the               of the purposes of the Act, as amended.
                                              Top, and BYX Last Sale,22 and then                      relevant statutory standards.25 In                     BATS One Digital Media Enterprise Fee
                                              perform their own aggregation and                       addition, the existence of alternatives to
                                              consolidation function. The combined                    the BATS One Feed, including real-time                    The BATS One Feed Digital Media
                                              External Distributor fees for these                     consolidated data, free delayed                        Enterprise fee will enhance competition
                                              individual data feeds of the BATS                       consolidated data, and proprietary last                because it provides investors with an
                                              Exchanges is $5,000 per month.23 The                    sale data from other sources, as                       alternative option for receiving market
                                              Exchange proposes to charge a Digital                   described below, further ensures that                  data and competes directly with similar
                                              Media Enterprise Fee ($15,000 per                       the Exchange cannot set unreasonable                   market data products currently offered
                                              month for the BATS One Summary Feed                     fees, or fees that are unreasonably                    by the NYSE and Nasdaq.29 The
                                              and $25,000 per month for the BATS                      discriminatory, when vendors and users                 Exchange notes that there is already
                                              One Premium Feed, plus the $1,000 per                   can elect such alternatives.                           actual competition for products similar
                                              month Data Consolidation fee) that                         As the NetCoalition decision noted,                 to the BATS One Feed. The NYSE offers
                                              exceeds the combined External                           the Commission is not required to                      BQT which provides BBO and last sale
                                              Distributor fees for each of the                        undertake a cost-of-service or                         information for the NYSE, NYSE Arca
                                              individual feeds listed above to ensure                 ratemaking approach, and the Exchange                  Equities, Inc. and NYSE MKT LLC.30
                                              that vendors could compete with the                     incorporates by reference into this                    Nasdaq offers Nasdaq Basic, a filed
                                              Exchange by creating the same product                   proposed rule change its affiliate’s                   market data product, and through its
                                              as the BATS One Feed to sell to their                   analysis of this topic in another rule                 affiliate, offers NLS Plus which provides
                                              clients at no greater cost than the                     filing.26                                              a unified view of last sale information
                                              Exchange.                                                  For these reasons, the Exchange                     similar to the BATS One Feed.31 The
                                                 The decision of the United States                    believes that the proposed fees are                    existence of these competing data
                                              Court of Appeals for the District of                    reasonable, equitable, and not unfairly                products demonstrates that there is
                                              Columbia Circuit in NetCoalition v.                     discriminatory.                                        ample, existing competition for
                                              SEC, 615 F.3d 525 (D.C. Cir. 2010),                     Non-Substantive Change to the                          products such as the BATS One Feed
                                              upheld the Commission’s reliance upon                   Description of the BATS One Enterprise                 and the fees associated by such products
                                              the existence of competitive market                     Fee                                                    is constrained by competition.
                                              mechanisms to set reasonable and                                                                                  In establishing the proposed fees, the
                                              equitably allocated fees for proprietary                  The Exchange believes that the                       Exchange considered the
                                              market data.                                            proposed change to the BATS One                        competitiveness of the market for
                                                 In fact, the legislative history                     Enterprise Fee is consistent with                      proprietary data and all of the
                                              indicates that the Congress intended                    Section 6(b) of the Act,27 in general, and             implications of that competition. The
                                              that the market system ‘evolve through                  Section 6(b)(4) of the Act,28 in                       Exchange believes that it has considered
                                              the interplay of competitive forces as                  particular, in that it provides for an                 all relevant factors in order to establish
                                              unnecessary regulatory restrictions are                 equitable allocation of reasonable fees
                                              removed’ and that the SEC wield its                     among recipients of the data and is not                  29 See Nasdaq Basic, http://

                                              regulatory power ‘in those situations                   designed to permit unfair                              www.nasdaqtrader.com/
                                                                                                      discrimination among customers,                        Trader.aspx?id=nasdaqbasic (last visited May 29,
                                              where competition may not be                                                                                   2014) (data feed offering the BBO and Last Sale
                                              sufficient,’ such as in the creation of a               brokers, or dealers. The proposal to                   information for all U.S. exchange-listed securities
                                              ‘consolidated transactional reporting                   amend the description of the Enterprise                based on liquidity within the Nasdaq market center,
                                              system.’                                                fee within the fee schedule is equitable               as well as trades reported to the FINRA/Nasdaq
                                                 Id. at 535 (quoting H.R. Rep. No. 94–                and reasonable because the changes are                 Trade Reporting Facility (‘‘TRF’’)); Nasdaq NLS
                                                                                                                                                             Plus, http://www.nasdaqtrader.com/
                                              229 at 92 (1975), as reprinted in 1975                  designed to clarify the fee schedule and               Trader.aspx?id=NLSplus (last visited July 8, 2014)
                                              U.S.C.C.A.N. 323). The court agreed                     avoid potential investor confusion. The                (data feed providing last sale data as well as
                                              with the Commission’s conclusion that                   proposed changes do not amend the                      consolidated volume from the following Nasdaq
                                              ‘‘Congress intended that ‘competitive                   amount or application of the BATS One                  OMX markets for U.S. exchange-listed securities:
                                                                                                                                                             Nasdaq, FINRA/Nasdaq TRF, Nasdaq OMX BX, and
                                              forces should dictate the services and                                                                         Nasdaq OMX PSX); Securities Exchange Act
                                                                                                        24 NetCoalition,   615 F.3d at 535.                  Release No. 73553 (November 6, 2014), 79 FR 67491
                                                21 The                                                  25 Section  916 of the Dodd-Frank Wall Street
                                                       monthly External Distributor fee is $2,500                                                            (November 13, 2014) (SR–NYSE–2014–40) (Notice
                                              per month for EDGX Depth, $2,500 per month for          Reform and Consumer Protection Act of 2010 (the        of Amendment No. 1 and Order Granting
                                              EDGA Depth, $2,500 for BYX Depth, and $5,000 for        ‘‘Dodd-Frank Act’’) amended paragraph (A) of           Accelerated Approval to a Proposed Rule Change,
                                              BZX Depth.                                              Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), to   as Modified by Amendment No.1, To Establish the
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                                                22 See supra note 5. See also BATS Rule 11.22(d)      make clear that all exchange fees for market data      NYSE Best Quote & Trades (‘‘BQT’’) Data Feed);
                                              and (g).                                                may be filed by exchanges on an immediately            http://www.nyxdata.com/Data-Products/NYSE-
                                                23 The monthly External Distributor fee is $1,250     effective basis.                                       Best-Quote-and-Trades (last visited May 27, 2014)
                                                                                                         26 See Securities Exchange Act Release No. 63291    (data feed providing unified view of BBO and last
                                              per month for EDGX Top and EDGX Last Sale (as
                                              proposed herein), free for EDGA Top and EDGA            (Nov. 9, 2010), 75 FR 70311 (November 17, 2010)        sale information for the NYSE, NYSE Arca, and
                                              Last Sale, $1,250 for BYX Top and BYX Last Sale,        (SR–NYSEArca–2010–97).                                 NYSE MKT).
                                                                                                         27 15 U.S.C. 78f.                                     30 Id.
                                              and $2,500 for BZX Top and BZX Last Sale. See
                                              BATS One Fee Proposals, supra note 6.                      28 15 U.S.C. 78f(b)(4).                               31 Id.




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                                                                               Federal Register / Vol. 80, No. 63 / Thursday, April 2, 2015 / Notices                                                     17807

                                              fair, reasonable, and not unreasonably                    Digital Media Enterprise license the                      and Exchange Commission, 100 F Street
                                              discriminatory fees and an equitable                      Exchange would charge clients for the                     NE., Washington, DC 20549–1090.
                                              allocation of fees among all Users. The                   BATS One Feed compared to the cost of                     All submissions should refer to File
                                              existence of alternatives to the BATS                     the individual data feeds from the BATS                   Number SR–EDGX–2015–14. This file
                                              One Feed, including the existing                          Exchanges would enable a vendor to                        number should be included on the
                                              underlying feeds, consolidated data, and                  receive the underlying data feeds and                     subject line if email is used. To help the
                                              proprietary data from other sources,                      offer a similar product on a competitive                  Commission process and review your
                                              ensures that the Exchange cannot set                      basis and with no greater cost than the                   comments more efficiently, please use
                                              unreasonable fees, or fees that are                       Exchange.                                                 only one method. The Commission will
                                              unreasonably discriminatory, when                                                                                   post all comments on the Commission’s
                                                                                                        Non-Substantive Change to the
                                              vendors and subscribers can elect these                                                                             Internet Web site (http://www.sec.gov/
                                                                                                        Description of the BATS One Enterprise
                                              alternatives or choose not to purchase a                                                                            rules/sro.shtml). Copies of the
                                                                                                        Fee
                                              specific proprietary data product if its                                                                            submission, all subsequent
                                              cost to purchase is not justified by the                    The proposal to amend the                               amendments, all written statements
                                              returns any particular vendor or                          description of the Enterprise fee within                  with respect to the proposed rule
                                              subscriber would achieve through the                      the fee schedule will not have any                        change that are filed with the
                                              purchase.                                                 impact on completion [sic]. The                           Commission, and all written
                                                 Finally, although the BATS                             proposed changes are designed to clarify                  communications relating to the
                                              Exchanges are the exclusive distributors                  the fee schedule and avoid potential                      proposed rule change between the
                                              of the individual data feeds from which                   investor confusion and do not amend                       Commission and any person, other than
                                              certain data elements would be taken to                   the amount or application of the BATS                     those that may be withheld from the
                                              create the BATS One Feed, the                             One Enterprise fee.                                       public in accordance with the
                                              Exchange is not the exclusive                             C. Self-Regulatory Organization’s                         provisions of 5 U.S.C. 552, will be
                                              distributor of the aggregated and                         Statement on Comments on the                              available for Web site viewing and
                                              consolidated information that would                       Proposed Rule Change Received From                        printing in the Commission’s Public
                                              compose the BATS One Feed. The                            Members, Participants, or Others                          Reference Room, 100 F Street NE.,
                                              Exchange has taken into consideration                                                                               Washington, DC 20549–1090, on official
                                              its affiliated relationship with EDGA,                      The Exchange has neither solicited
                                                                                                        nor received written comments on the                      business days between the hours of
                                              BYX, and BZX in its design of the BATS                                                                              10:00 a.m. and 3:00 p.m. Copies of such
                                              One Feed to assure that vendors would                     proposed rule change.
                                                                                                                                                                  filing also will be available for
                                              be able to offer a similar product on the                 III. Date of Effectiveness of the                         inspection and copying at the principal
                                              same terms as the Exchange from a cost                    Proposed Rule Change and Timing for                       office of the Exchange. All comments
                                              perspective. While the BATS Exchanges                     Commission Action                                         received will be posted without change;
                                              are the exclusive distributors of the                                                                               the Commission does not edit personal
                                              individual data feeds from which                             The foregoing rule change has become
                                                                                                        effective pursuant to Section 19(b)(3)(A)                 identifying information from
                                              certain data elements may be taken to                                                                               submissions. You should submit only
                                              create the BATS One Feed, they are not                    of the Act 33 and paragraph (f) of Rule
                                                                                                        19b–4 thereunder.34 At any time within                    information that you wish to make
                                              the exclusive distributors of the                                                                                   available publicly. All submissions
                                              aggregated and consolidated                               60 days of the filing of the proposed rule
                                                                                                        change, the Commission summarily may                      should refer to File Number SR–EDGX–
                                              information that comprises the BATS                                                                                 2015–14, and should be submitted on or
                                              One Feed. As discussed in in the BATS                     temporarily suspend such rule change if
                                                                                                        it appears to the Commission that such                    before April 23, 2015.
                                              One Fee Proposal,32 any entity may
                                              separately purchase the individual                        action is necessary or appropriate in the                   For the Commission, by the Division of
                                              underlying products, and if they so                       public interest, for the protection of                    Trading and Markets, pursuant to delegated
                                              choose, perform a similar aggregation                     investors, or otherwise in furtherance of                 authority.35
                                              and consolidation function that the                       the purposes of the Act.                                  Brent J. Fields,
                                              Exchange performs in creating the BATS                    IV. Solicitation of Comments                              Secretary.
                                              One Feed, and offer a data feed with the                    Interested persons are invited to                       [FR Doc. 2015–07522 Filed 4–1–15; 8:45 am]
                                              same information included in the BATS                     submit written data, views, and                           BILLING CODE CODE 8011–01–P
                                              One Feed to sell and distribute it to its                 arguments concerning the foregoing,
                                              clients with no greater cost than the                     including whether the proposed rule
                                              Exchange.                                                                                                           SECURITIES AND EXCHANGE
                                                                                                        change is consistent with the Act.
                                                 To enable such competition, the                                                                                  COMMISSION
                                                                                                        Comments may be submitted by any of
                                              amount of the proposed Digital Media
                                                                                                        the following methods:                                    [File No. 500–1]
                                              Enterprise license compared to the cost
                                              of the individual data feeds from the                     Electronic Comments                                       In the Matter of Urban AG Corp.; Order
                                              BATS Exchanges would enable a vendor                        • Use the Commission’s Internet                         of Suspension of Trading
                                              to receive the underlying data feeds and                  comment form (http://www.sec.gov/
                                              offer a similar product on a competitive                                                                            March 31, 2015.
                                                                                                        rules/sro.shtml); or
                                              basis and with no greater cost than the                     • Send an email to rule-comments@                          It appears to the Securities and
                                              Exchange. The amount of the proposed                      sec.gov. Please include File Number SR–                   Exchange Commission that there is a
                                              Digital Media Enterprise license,                         EDGX–2015–14 on the subject line.                         lack of current and accurate information
tkelley on DSK3SPTVN1PROD with NOTICES




                                              coupled with the Data Consolidation                                                                                 concerning the securities of Urban AG
                                              Fee, is not lower than the cost to a                      Paper Comments                                            Corporation (‘‘Urban AG’’) because it
                                              vendor of receiving the underlying data                     • Send paper comments in triplicate                     has not filed a periodic report since it
                                              feeds to create a competing product.                      to Brent J. Fields, Secretary, Securities                 filed its Form 10–Q for the period
                                              Therefore, the amount of the proposed                                                                               ending September 30, 2013, filed on
                                                                                                          33 15   U.S.C. 78s(b)(3)(A).
                                                32 See   BATS One Fee Proposals, supra note 6.            34 17   CFR 240.19b–4(f).                                 35 17   CFR 200.30–3(a)(12).



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Document Created: 2018-02-21 10:03:50
Document Modified: 2018-02-21 10:03:50
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 17804 

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