80_FR_22657 80 FR 22580 - Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend Exchange Rule 3.5 (Advertising Practices) and Repeal Exchange Rule 3.20 (Initial or Partial Payments)

80 FR 22580 - Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend Exchange Rule 3.5 (Advertising Practices) and Repeal Exchange Rule 3.20 (Initial or Partial Payments)

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 77 (April 22, 2015)

Page Range22580-22584
FR Document2015-09272

Federal Register, Volume 80 Issue 77 (Wednesday, April 22, 2015)
[Federal Register Volume 80, Number 77 (Wednesday, April 22, 2015)]
[Notices]
[Pages 22580-22584]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-09272]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-74743; File No. SR-BATS-2015-30]


Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change To Amend 
Exchange Rule 3.5 (Advertising Practices) and Repeal Exchange Rule 3.20 
(Initial or Partial Payments)

April 16, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
on April 1, 2015, BATS Exchange, Inc. (``Exchange'' or ``BATS'') filed 
with the Securities and Exchange Commission (``Commission'') the 
proposed rule change as described in Items I and II below, which Items 
have been substantially prepared by the Exchange. The Exchange has 
designated this proposal as a ``non-controversial'' proposed rule 
change pursuant to Section 19(b)(3)(A) of the Act \3\ and Rule 19b-
4(f)(6) thereunder,\4\ which renders it effective upon filing with the 
Commission. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ 15 U.S.C. 78s(b)(3)(A).
    \4\ 17 CFR 240.19b-4(f)(6).
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange filed a proposal to: (i) Amend Exchange Rule 3.5 
(Advertising Practices); and (ii) repeal Exchange Rule 3.20 (Initial or 
Partial Payments) to conform with the rules of the Financial Industry 
Regulatory Authority, Inc. (``FINRA'') for purposes of an agreement 
between the Exchange and FINRA pursuant to Rule 17d-2 under the Act.\5\ 
The proposed rule change is identical to proposed rule changes 
submitted by the EDGX Exchange, Inc. (``EDGX'') and the EDGA Exchange, 
Inc. (``EDGA'') that were published by the Commission.\6\
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    \5\ 17 CFR 240.17d-2.
    \6\ See Securities Exchange Act Release Nos. 70837 (Nov. 8, 
2013), 78 FR 68889 (Nov. 15, 2013) (SR-EDGA-2013-32) (Notice of 
Filing and Immediate Effectiveness of Proposed Rule Change to Amend 
EDGA Rule 3.5 (Advertising Practices) and to Repeal Rule 3.20 
(Initial or Partial Payments) to Conform with the Rules of the 
Financial Industry Regulatory Authority); and 70836 (Nov. 8, 2013), 
78 FR 68897 (Nov. 15, 2013) (SR-EDGX-2013-40) (Notice of Filing and 
Immediate Effectiveness of Proposed Rule Change to Amend EDGX Rule 
3.5 (Advertising Practices) and to Repeal Rule 3.20 (Initial or 
Partial Payments) to Conform with the Rules of the Financial 
Industry Regulatory Authority).
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    The text of the proposed rule change is available at the Exchange's 
Web site at www.batstrading.com, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of, and basis for, the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
Sections A, B, and C below, of the most significant parts of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    Pursuant to Rule 17d-2 under the Act,\7\ the Exchange and FINRA 
entered into an agreement to allocate regulatory responsibility for 
common rules (``17d-2 Agreement''). The 17d-2 Agreement covers common 
members of the Exchange and FINRA (``Common Members'') and allocates to 
FINRA regulatory responsibility, with respect to Common Members, for 
the following: (i) Examination of Common Members for compliance with 
federal securities laws, rules, and regulations, and rules of the 
Exchange that the Exchange has certified as identical or substantially 
similar to FINRA rules; (ii) investigation of Common Members for 
violations of federal securities laws, rules, and regulations, and 
Exchange rules that the Exchange has certified as identical or 
substantially identical to FINRA rules; and (iii) enforcement of 
compliance by Common Members with the federal securities laws, rules, 
and regulations, and the rules of the Exchange that the Exchange has 
certified as identical or substantially similar to FINRA rules.\8\
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    \7\ 17 CFR 240.17d-2.
    \8\ See Securities and Exchange Release No. 61698 (Mar. 12, 
2010), 75 FR 13151 (Mar. 18, 2010) (approving File No. 10-196).
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    The 17d-2 Agreement included a certification by the Exchange that 
states that the requirements contained in certain Exchange rules are 
identical to, or substantially similar to, certain FINRA rules that 
have been identified as comparable. To conform with comparable FINRA 
rules for purposes of the 17d-2 Agreement, the Exchange proposes to: 
(i) Amend Exchange Rule 3.5 (Advertising Practices); and (ii) repeal 
Exchange Rule 3.20 (Initial or Partial Payments).
Rule 3.5 (Advertising Practices)
    The Exchange proposes to delete the current text of Rule 3.5 and 
adopt text that would require Exchange members \9\

[[Page 22581]]

(``Members'') to comply with FINRA Rule 2210 as if this Rule was part 
of the Exchange's rules and to rename Rule 3.5 ``Communications with 
the Public.'' \10\ The proposed rule text is substantially the same as 
Rule 2210(a) of the Nasdaq Stock Market LLC (``Nasdaq''), which has 
been approved by the Commission.\11\
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    \9\ ``Member'' is defined as ``any registered broker or dealer, 
or any person associated with a registered broker or dealer, that 
has been admitted to membership in the Exchange. A Member will have 
the status of a `member' of the Exchange as that term is defined in 
Section 3(a)(3) of the Act.'' Exchange Rule 1.5(n).
    \10\ The Exchange does not propose to require that Members 
comply with FINRA Rule 2210(c). FINRA Rule 2210(c) generally 
requires that FINRA members file certain communications with FINRA. 
The Exchange believes that it is inappropriate for its rules to 
require Members to file certain communications with FINRA as such 
filing requirements under FINRA rules are between FINRA and its 
members.
    \11\ See Securities Exchange Act Release No. 53128 (Jan. 13, 
2006), 71 FR 3550 (Jan. 23, 2006) (order approving Nasdaq's 
application for registration as a national securities exchange); see 
also Securities Exchange Act Release No. 58069 (June 30, 2008), 73 
FR 39360 (July 9, 2008) (SR-Nasdaq-2008-054) (Notice of Filing and 
Immediate Effectiveness).
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    Currently, Exchange Rule 3.5(d) and (f) are excluded from the 17d-2 
Agreement because they are not are identical to, or substantially 
similar to, certain FINRA rules. First, Exchange Rule 3.5(d) requires 
that advertising and sales literature be pre-approved and signed or 
initialed by a supervisor while FINRA Rule 2210(b) only requires 
supervisory pre-approval for retail communication, and different 
supervisory review standards for institutional communication, and 
correspondence. Second, Rule 3.5(f) and FINRA Rule 2210(d)(6) also 
contain different content requirements for testimonials. Exchange Rule 
3.5(d) and (f) were, therefore, excluded from the 17d-2 Agreement 
because their requirements were not identical or substantially similar 
to those required under FINRA Rule 2210(b) and (d)(6) respectively. To 
harmonize its rules with FINRA, the Exchange proposes to delete the 
current text of Rule 3.5 and adopt text that would require Members to 
comply with FINRA Rule 2210 as if such Rule were part of the Exchange's 
rules so that Rule 3.5 may be incorporated into the 17d-2 Agreement in 
its entirety.
    The Exchange believes that these changes would help to avoid 
confusion among Common Members by further aligning Exchange Rule 3.5 
with FINRA Rule 2210. The proposed changes to Rule 3.5 are designed to 
enable the Exchange to incorporate Rule 3.5 into the 17d-2 Agreement, 
further reducing duplicative regulation of Common Members.
Summary of FINRA Rule 2210
    FINRA Rule 2210 generally sets forth the content, filing, 
supervisory review, and record retention requirements for FINRA 
member's communications with the public. A summary of FINRA Rule 2210 
is below. A more complete description of FINRA Rule 2210 is provided in 
FINRA's Regulatory Notice 12-29 \12\ and Regulatory Notice 14-30.\13\
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    \12\ See FINRA Regulatory Notice 12-29 (June 2012) available at 
http://finra.complinet.com/net_file_store/new_rulebooks/f/i/FINRANotice12_29.pdf.
    \13\ See FINRA Regulatory Notice 14-30 (July 2014) available at 
http://finra.complinet.com/net_file_store/new_rulebooks/f/i/FINRANotice_14_30.pdf.
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    FINRA Rule 2210 divides a Member's communications with the public 
into the following three categories:
     Institutional communication. FINRA Rule 2210(a)(3) defines 
``institutional communication'' as ``any written (including electronic) 
communication that is distributed or made available only to 
institutional investors, but does not include a member's internal 
communications.''
     Retail communication. FINRA Rule 2210(a)(5) defines 
``retail communication'' as ``any written (including electronic) 
communication that is distributed or made available to more than 25 
retail investors within any 30-day calendar period.'' FINRA Rule 
2210(a)(6) defines ``Retail investor'' as ``any person other than an 
institutional investor, regardless of whether the person has an account 
with the member.'' Communications that are considered advertisements 
and sales literature fall under the definition of ``retail 
communication.''
     Correspondence. FINRA Rule 2210(a)(2) defines 
``correspondence'' as ``any written (including electronic) 
communication that is distributed or made available to fewer than 25 
retail investors within any 30-day calendar period.''
    Supervisory Review. To comply with the supervisory requirements of 
FINRA Rule 2210(b), Common Members must obtain supervisory pre-approval 
of all retail communications, while institutional communications and 
correspondence would be subject to supervisory review, but not pre-
approval.
    Under FINRA Rule 2210(b)(1), all retail communications must be 
approved by a supervisor prior to their first use or filing with FINRA 
under FINRA Rule 2210(c). FINRA's Rule 2210(b)(1)'s supervisory 
requirements do not apply to a retail communication if, at the time 
that a member intends to publish or distribute it: (i) Another member 
has filed it with FINRA and has received a letter from FINRA stating 
that it appears to be consistent with applicable standards; and (ii) 
the member has not materially altered it and will not use it in a 
manner that is inconsistent with the conditions of FINRA's letter. The 
rule's supervisory review requirements also do not apply to the 
following retail communications, provided that the member supervises 
and reviews such communications in the same manner as required for 
supervising and reviewing correspondence pursuant to FINRA Rule 3110(b) 
and Supplemental Material 3110.06 through .09: (i) Any retail 
communication that is excepted from the definition of ``research 
report'' pursuant to NASD Rule 2711(a)(9)(A), unless the communication 
makes any financial or investment recommendation; (ii) any retail 
communication that is posted on an online interactive electronic forum; 
and (iii) any retail communication that does not make any financial or 
investment recommendation or otherwise promote a product or service of 
the member.
    For institutional communications, FINRA Rule 2210(b)(3) requires 
that members establish written procedures that are appropriate to its 
business, size, structure, and customers for the review by an 
appropriately qualified registered principal of institutional 
communications used by the member and its associated persons. These 
procedures must be reasonably designed to ensure that institutional 
communications comply with applicable standards. When these procedures 
do not require review of all institutional communications prior to 
first use or distribution, they must include provisions for: (i) The 
education and training of associated persons as to the firm's 
procedures governing institutional communications; (ii) the 
documentation of their education and training; and (iii) surveillance 
and follow-up to ensure that these procedures are implemented and 
adhered to. Evidence that these supervisory procedures have been 
implemented and carried out must be maintained and made available to 
FINRA upon request.
    FINRA Rule 2210(b)(2) states that correspondence is subject to the 
supervision and review requirements of FINRA Rule 3110(b) and 
Supplemental Material 3110.06 through .09. Under FINRA Rule 3110(b)(4), 
each member shall develop written procedures that are appropriate to 
its business, size, structure, and customers for reviewing incoming and 
outgoing written (including electronic) correspondence

[[Page 22582]]

with the public relating to its investment banking or securities 
business, including procedures for reviewing incoming written 
correspondence directed to registered representatives, and related to 
the member's investment banking or securities business, to properly 
identify and handle customer complaints and to ensure that customer 
funds and securities are handled in accordance with firm procedures. 
Where these procedures for the review of correspondence do not require 
review of all correspondence prior to use or distribution, they must 
include provisions for: (i) The education and training of associated 
persons as to the firm's procedures governing correspondence; (ii) the 
documentation of their education and training; and (iii) surveillance 
and follow-up to ensure that these procedures are implemented and 
adhered to.
    Record Retention. Under FINRA Rule 2210(b)(4)(A), members must 
maintain all retail communications and institutional communications for 
the retention period required by Rule 17a-4(b) under the Act and in a 
format and media that comply with Rule 17a-4 under the Act. The records 
must include:
     A copy of the communication and the dates of first and (if 
applicable) last use of such communication;
     the name of any registered principal who approved the 
communication and the date that approval was given;
     in the case of a retail communication or an institutional 
communication that is not approved prior to first use by a registered 
principal, the name of the person who prepared or distributed the 
communication;
     information concerning the source of any statistical 
table, chart, graph, or other illustration used in the communication; 
and
     for any retail communication for which principal approval 
is not required pursuant to FINRA Rule 2210(b)(1)(C), the name of the 
member that filed the retail communication with the FINRA Advertising 
Regulation Department, and a copy of the corresponding review letter 
from the Department.
    Filing Requirements. Like Nasdaq Rule 2210(a), Exchange Rule 3.5 
would expressly state that Members would not be required to comply with 
FINRA Rule 2210(c). FINRA Rule 2210(c) generally requires FINRA members 
to file certain retail communications with FINRA prior to first use. 
Exchange members who are also FINRA members would continue to be 
subject to FINRA Rule 2210(c).
    Content Standards. FINRA Rule 2210(d) sets forth general content 
standards for all communications. All member communications must be 
based on principles of fair dealing and good faith, must be fair and 
balanced, and must provide a sound basis for evaluating the facts in 
regard to any particular security or type of security, industry, or 
service. No member may omit any material fact or qualification if the 
omission, in light of the context of the material presented, would 
cause the communications to be misleading. No member may make any 
false, exaggerated, unwarranted, promissory, or misleading statement or 
claim in any communication. No member may publish, circulate, or 
distribute any communication that the member knows or has reason to 
know contains any untrue statement of a material fact or is otherwise 
false or misleading. Information may be placed in a legend or footnote 
only in the event that such placement would not inhibit an investor's 
understanding of the communication. Members must ensure that statements 
are clear and not misleading within the context in which they are made, 
and that they provide balanced treatment of risks and potential 
benefits. Communications must be consistent with the risks of 
fluctuating prices and the uncertainty of dividends, rates of return, 
and yield inherent to investments. Members must consider the nature of 
the audience to which the communication will be directed and must 
provide details and explanations appropriate to the audience.
    Communications may also not predict or project performance, imply 
that past performance will recur, or make any exaggerated or 
unwarranted claim, opinion, or forecast; provided, however, 
communications may include: (i) A hypothetical illustration of 
mathematical principles, provided that it does not predict or project 
the performance of an investment or investment strategy; (ii) an 
investment analysis tool, or a written report produced by an investment 
analysis tool, that meets the requirements of FINRA Rule 2214; and 
(iii) a price target contained in a research report on debt or equity 
securities, provided that the price target has a reasonable basis, the 
report discloses the valuation methods used to determine the price 
target, and the price target is accompanied by disclosure concerning 
the risks that may impede achievement of the price target.
    Testimonials. To comply with FINRA Rule 2210(d)(6): (i) If a 
testimonial includes a technical aspect of investing, the person making 
the testimonial must have the knowledge and expertise to form a valid 
opinion; and (ii) retail communications or correspondence providing any 
testimonial concerning the investment advice or investment performance 
of a member or its products must prominently disclose that the 
testimonial: (a) May not be representative of the experience of other 
customers; (b) is no guarantee of future performance or success; and 
(c) is a paid testimonial, if more than $100 in value has been paid.
    Recommendations. FINRA Rule 2210(d)(7)(A) requires that retail 
communications that include a recommendation of securities must have a 
reasonable basis for the recommendation and must disclose, if 
applicable, the following: (i) That at the time the communication was 
published or distributed, the member was making a market in the 
security being recommended, or in the underlying security if the 
recommended security is an option or security future, or that the 
member or associated persons will sell to or buy from customers on a 
principal basis; (ii) that the member or any associated person that is 
directly and materially involved in the preparation of the content of 
the communication has a financial interest in any of the securities of 
the issuer whose securities are recommended, and the nature of the 
financial interest (including, without limitation, whether it consists 
of any option, right, warrant, future, long or short position), unless 
the extent of the financial interest is nominal; and (iii) that the 
member was manager or co-manager of a public offering of any securities 
of the issuer whose securities are recommended within the past 12 
months. Members must provide, or offer to furnish upon request, 
available investment information supporting the recommendation. When a 
member recommends a corporate equity security, the member must provide 
the price at the time the recommendation is made.
    Retail communication or correspondence may not refer, directly or 
indirectly, to past specific recommendations of the member that were or 
would have been profitable to any person; provided, however, that a 
retail communication or correspondence may set out or offer to furnish 
a list of all recommendations as to the same type, kind, grade, or 
classification of securities made by the member within the immediately 
preceding period of not less than one year, if the communication or 
list: (i) States the name of each security recommended, the date and 
nature of each recommendation (e.g.,

[[Page 22583]]

whether to buy, sell, or hold), the market price at that time, the 
price at which the recommendation was to be acted upon, and the market 
price of each security as of the most recent practicable date; and (ii) 
contains the following cautionary legend, which must appear prominently 
within the communication or list: ``it should not be assumed that 
recommendations made in the future will be profitable or will equal the 
performance of the securities in this list.''
Rule 3.20 (Initial or Partial Payments)
    The Exchange also proposes to delete Exchange Rule 3.20 (Initial or 
Partial Payments). In January 2010, FINRA repealed NASD Rule 2450 
(Initial or Partial Payments) and does not currently include a 
comparable rule in its rulebook.\14\ Like NASD Rule 2450, Exchange Rule 
3.20 prohibits any arrangement whereby the customer of a Member submits 
partial or installment payments for the purchase of a security with the 
following exceptions: (i) If a Member is acting as agent or broker in 
the transaction, then the Member must immediately make an actual 
purchase of the security for the account of the customer, and 
immediately take possession or control of the security and maintain 
possession or control of the security as long as the Member is under 
the obligation to deliver the security to the customer; (ii) if a 
Member is acting as principal in the transaction, the Member must, at 
the time of the transaction, own the security and maintain possession 
or control of the security as long as the Member is under the 
obligation to deliver the security to the customer; and (iii) if 
applicable to a Member, the provisions of Regulation T of the Federal 
Reserve Board \15\ are satisfied. The rule also prohibits a Member, 
whether acting as principal or agent, in connection with any 
installment or partial sales transaction, from making any agreement 
with the customer whereby the Member would be allowed to pledge or 
hypothecate any security involved in such transaction for any amount in 
excess of the indebtedness of the customer to the Member.
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    \14\ See Securities Exchange Act Release No. 61542 (Feb. 18, 
2010), 75 FR 8768 (Feb. 25, 2010) (SR-FINRA-2009-093) (order 
approving proposal to repeal NASD Rule 2450).
    \15\ Federal Reserve Board, Regulation T (Credit by Brokers and 
Dealers), 12 CFR 220 et seq.
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    Section 220.8 of Regulation T permits the purchase of a security in 
a cash account predicated on either: (i) There being sufficient funds 
in the account; or (ii) the Member accepts in good faith the customer's 
agreement that full cash payment will be made.\16\ The rule further 
stipulates that payment must be made within a specified payment 
period.\17\ Regulation T also allows the purchase of a security in a 
margin account, whereby a customer must deposit an initial requirement, 
based upon the amount of the transaction, within the specified payment 
period.
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    \16\ See Section 220.8(a)(1) of Regulation T.
    \17\ According to Section 220.2 of Regulation T, ``payment 
period'' means the number of business days in the standard 
securities settlement cycle in the United States, as defined in Rule 
15c6-1(a) under the Act (17 CFR 240.15c6-1(a)), plus two business 
days.
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    The Exchange proposes to repeal Exchange Rule 3.20 in light of the 
explicit provisions in Regulation T requiring the deposit of sufficient 
funds within the specified payment period. The Exchange also believes 
that the hypothecation prohibition in Exchange Rule 3.20 would no 
longer be relevant because it is predicated on a partial or installment 
payment under the rule. The Exchange notes that, notwithstanding the 
repeal of Exchange Rule 3.20, Members are required to comply with all 
applicable federal securities laws, including Regulation T.
2. Statutory Basis
    The Exchange believes that proposed rule change is consistent with 
Section 6(b)(5) of the Act,\18\ which requires, among other things, 
that the Exchange's rules be designed to prevent fraudulent and 
manipulative acts and practices, to promote just and equitable 
principles of trade, to foster cooperation and coordination with 
persons engaged in facilitating transactions in securities, and to 
remove impediments to and perfect the mechanism of a free and open 
market and a national market system. The Exchange believes that the 
proposed rule change would further these requirements by eliminating 
duplicative and unnecessary rules and advancing the development of a 
more efficient and effective Exchange Rulebook. The Exchange believes 
that the proposed rule change would provide greater harmonization 
between Exchange and FINRA rules of similar purpose, resulting in 
greater uniformity and less burdensome and more efficient regulatory 
compliance. Accordingly, the Exchange believes that the proposed rule 
change would foster cooperation and coordination with persons engaged 
in facilitating transactions in securities and would remove impediments 
to and perfect the mechanism of a free and open market and a national 
market system.


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    \18\ 15 U.S.C. 78f(b)(5).
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B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change would 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. The Exchange believes that 
the proposed rule change is not designed to address any competitive 
issues but rather is designed to provide greater harmonization among 
Exchange and FINRA rules of similar purpose, resulting in less 
burdensome and more efficient regulatory compliance for Common Members 
and facilitating FINRA's performance of its regulatory functions under 
the 17d-2 Agreement.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants or Others

    The Exchange has neither solicited nor received written comments on 
the proposal.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The Exchange has designated the proposed rule change as non-
controversial under Section 19(b)(3)(A) of the Act \19\ and Rule 19b-
4(f)(6) \20\ thereunder. Because the proposed rule change does not: (i) 
Significantly affect the protection of investors or the public 
interest; (ii) impose any significant burden on competition; and (iii) 
become operative for 30 days after the date of the filing, or such 
shorter time as the Commission may designate if consistent with the 
protection of investors and the public interest, the proposed rule 
change has become effective pursuant to Section 19(b)(3)(A) of the Act 
and Rule 19b-4(f)(6) thereunder.\21\
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    \19\ 15 U.S.C. 78s(b)(3)(A).
    \20\ 17 CFR 240.19b-4.
    \21\ Rule 19b-4(f)(6) also requires that the Exchange give the 
Commission written notice of its intent to file the proposed rule 
change, along with a brief description and text of the proposed rule 
change, at least five business days prior to the date of filing of 
the proposed rule change, or such shorter time as designated by the 
Commission. The Exchange satisfied this requirement.
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    At any time within 60 days of the filing of the proposed rule 
change, the Commission may summarily temporarily suspend the proposed 
rule change if it appears to the Commission that this action is: (i) 
Necessary or appropriate in the public interest; (ii) for the 
protection of investors; or (iii) otherwise in furtherance of the 
purposes of the Act. If the Commission takes this action, it shall 
institute proceedings

[[Page 22584]]

under Section 19(b)(2)(B) of the Act \22\ to determine whether the 
proposed rule change should be approved or disapproved.
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    \22\ 15 U.S.C. 78s(b)(2)(B).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposal is 
consistent with the Act. Comments may be submitted by any of the 
following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File No. SR-BATS-2015-30 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File No. SR-BATS-2015-30. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549, on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of the filing will also be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File No. SR-BATS-2015-30 and should be 
submitted on or before May 13, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\23\
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    \23\ 17 CFR 200.30-3(a)(12).
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Brent J. Fields,
Secretary.
[FR Doc. 2015-09272 Filed 4-21-15; 8:45 am]
 BILLING CODE 8011-01-P



                                                    22580                         Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Notices

                                                    that date, and June 28, 2015 is an                       (‘‘Act’’),1 and Rule 19b–4 thereunder,2               the proposed rule change and discussed
                                                    additional 60 days from that date.                       notice is hereby given that on April 1,               any comments it received on the
                                                       The Commission finds it appropriate                   2015, BATS Exchange, Inc. (‘‘Exchange’’               proposed rule change. The text of these
                                                    to designate a longer period within                      or ‘‘BATS’’) filed with the Securities                statements may be examined at the
                                                    which to issue an order approving or                     and Exchange Commission                               places specified in Item IV below. The
                                                    disapproving the proposed rule change                    (‘‘Commission’’) the proposed rule                    Exchange has prepared summaries, set
                                                    so that it has sufficient time to consider               change as described in Items I and II                 forth in Sections A, B, and C below, of
                                                    the proposed rule change, the issues                     below, which Items have been                          the most significant parts of such
                                                    raised in the comment letter that has                    substantially prepared by the Exchange.               statements.
                                                    been submitted in connection with the                    The Exchange has designated this
                                                    proposal and the response from the                                                                             A. Self-Regulatory Organization’s
                                                                                                             proposal as a ‘‘non-controversial’’                   Statement of the Purpose of, and
                                                    Exchange and any comments that may                       proposed rule change pursuant to
                                                    be submitted on the proposed rule                                                                              Statutory Basis for, the Proposed Rule
                                                                                                             Section 19(b)(3)(A) of the Act 3 and Rule             Change
                                                    change, as modified by Amendment No.                     19b–4(f)(6) thereunder,4 which renders
                                                    2. As the Commission noted in the                        it effective upon filing with the                     1. Purpose
                                                    Order Instituting Proceedings, the                       Commission. The Commission is                            Pursuant to Rule 17d–2 under the
                                                    proposal raises questions as to whether                  publishing this notice to solicit                     Act,7 the Exchange and FINRA entered
                                                    the Exchange’s proposed rule change is                   comments on the proposed rule change                  into an agreement to allocate regulatory
                                                    consistent with the requirements of                      from interested persons.                              responsibility for common rules
                                                    Sections 6(b)(5) 93 of the Act.94                                                                              (‘‘17d–2 Agreement’’). The 17d–2
                                                    Extending the time within which to                       I. Self-Regulatory Organization’s
                                                                                                             Statement of the Terms of Substance of                Agreement covers common members of
                                                    approve or disapprove the proposed                                                                             the Exchange and FINRA (‘‘Common
                                                    rule change, as modified by Amendment                    the Proposed Rule Change
                                                                                                                                                                   Members’’) and allocates to FINRA
                                                    No. 2, will enable the Commission to                        The Exchange filed a proposal to: (i)              regulatory responsibility, with respect to
                                                    more fully consider the issues raised by                 Amend Exchange Rule 3.5 (Advertising                  Common Members, for the following: (i)
                                                    the proposed rule change, the comment                    Practices); and (ii) repeal Exchange Rule             Examination of Common Members for
                                                    letter received to date and the                          3.20 (Initial or Partial Payments) to                 compliance with federal securities laws,
                                                    Exchange’s response and any comments                     conform with the rules of the Financial               rules, and regulations, and rules of the
                                                    that may be submitted on the proposed                    Industry Regulatory Authority, Inc.                   Exchange that the Exchange has
                                                    rule change, as modified by Amendment                    (‘‘FINRA’’) for purposes of an agreement              certified as identical or substantially
                                                    No. 2.                                                   between the Exchange and FINRA                        similar to FINRA rules; (ii) investigation
                                                       Accordingly, the Commission,                          pursuant to Rule 17d–2 under the Act.5                of Common Members for violations of
                                                    pursuant to Section 19(b)(2) of the                      The proposed rule change is identical to              federal securities laws, rules, and
                                                    Act,95 designates June 28, 2015, as the                  proposed rule changes submitted by the                regulations, and Exchange rules that the
                                                    date by which the Commission should                      EDGX Exchange, Inc. (‘‘EDGX’’) and the                Exchange has certified as identical or
                                                    either approve or disapprove the                         EDGA Exchange, Inc. (‘‘EDGA’’) that                   substantially identical to FINRA rules;
                                                    proposed rule change, as modified by                     were published by the Commission.6                    and (iii) enforcement of compliance by
                                                    Amendment No. 2 (File No. SR–Phlx–                          The text of the proposed rule change               Common Members with the federal
                                                    2014–66).                                                is available at the Exchange’s Web site               securities laws, rules, and regulations,
                                                      For the Commission, by the Division of                 at www.batstrading.com, at the                        and the rules of the Exchange that the
                                                    Trading and Markets, pursuant to delegated               principal office of the Exchange, and at              Exchange has certified as identical or
                                                    authority.96                                             the Commission’s Public Reference                     substantially similar to FINRA rules.8
                                                    Brent J. Fields,                                         Room.                                                    The 17d–2 Agreement included a
                                                    Secretary.                                               II. Self-Regulatory Organization’s                    certification by the Exchange that states
                                                    [FR Doc. 2015–09265 Filed 4–21–15; 8:45 am]              Statement of the Purpose of, and                      that the requirements contained in
                                                    BILLING CODE 8011–01–P                                   Statutory Basis for, the Proposed Rule                certain Exchange rules are identical to,
                                                                                                             Change                                                or substantially similar to, certain
                                                                                                                                                                   FINRA rules that have been identified as
                                                    SECURITIES AND EXCHANGE                                     In its filing with the Commission, the             comparable. To conform with
                                                    COMMISSION                                               Exchange included statements                          comparable FINRA rules for purposes of
                                                                                                             concerning the purpose of, and basis for,             the 17d–2 Agreement, the Exchange
                                                    [Release No. 34–74743; File No. SR–BATS–
                                                    2015–30]                                                   1 15
                                                                                                                                                                   proposes to: (i) Amend Exchange Rule
                                                                                                                     U.S.C. 78s(b)(1).
                                                                                                               2 17
                                                                                                                                                                   3.5 (Advertising Practices); and (ii)
                                                                                                                     CFR 240.19b–4.
                                                    Self-Regulatory Organizations; BATS                         3 15 U.S.C. 78s(b)(3)(A).                          repeal Exchange Rule 3.20 (Initial or
                                                    Exchange, Inc.; Notice of Filing and                        4 17 CFR 240.19b–4(f)(6).                          Partial Payments).
                                                    Immediate Effectiveness of a Proposed                       5 17 CFR 240.17d–2.
                                                                                                                                                                   Rule 3.5 (Advertising Practices)
                                                    Rule Change To Amend Exchange                               6 See Securities Exchange Act Release Nos. 70837

                                                    Rule 3.5 (Advertising Practices) and                     (Nov. 8, 2013), 78 FR 68889 (Nov. 15, 2013) (SR–        The Exchange proposes to delete the
                                                    Repeal Exchange Rule 3.20 (Initial or                    EDGA–2013–32) (Notice of Filing and Immediate         current text of Rule 3.5 and adopt text
                                                                                                             Effectiveness of Proposed Rule Change to Amend        that would require Exchange members 9
                                                    Partial Payments)
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                                                                                                             EDGA Rule 3.5 (Advertising Practices) and to
                                                                                                             Repeal Rule 3.20 (Initial or Partial Payments) to
                                                    April 16, 2015.                                          Conform with the Rules of the Financial Industry
                                                                                                                                                                     7 17 CFR 240.17d–2.
                                                      Pursuant to Section 19(b)(1) of the                    Regulatory Authority); and 70836 (Nov. 8, 2013), 78     8 See Securities and Exchange Release No. 61698
                                                    Securities Exchange Act of 1934                          FR 68897 (Nov. 15, 2013) (SR–EDGX–2013–40)            (Mar. 12, 2010), 75 FR 13151 (Mar. 18, 2010)
                                                                                                             (Notice of Filing and Immediate Effectiveness of      (approving File No. 10–196).
                                                      93 15
                                                                                                             Proposed Rule Change to Amend EDGX Rule 3.5             9 ‘‘Member’’ is defined as ‘‘any registered broker
                                                            U.S.C. 78f(b)(5).                                (Advertising Practices) and to Repeal Rule 3.20       or dealer, or any person associated with a registered
                                                      94 See supra note 10.                                  (Initial or Partial Payments) to Conform with the     broker or dealer, that has been admitted to
                                                      95 15 U.S.C. 78s(b)(2).
                                                                                                             Rules of the Financial Industry Regulatory            membership in the Exchange. A Member will have
                                                      96 17 CFR 200.30–3(a)(12) and (a)(57).                 Authority).                                           the status of a ‘member’ of the Exchange as that



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                                                                                 Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Notices                                            22581

                                                    (‘‘Members’’) to comply with FINRA                      Summary of FINRA Rule 2210                            member has filed it with FINRA and has
                                                    Rule 2210 as if this Rule was part of the                  FINRA Rule 2210 generally sets forth               received a letter from FINRA stating that
                                                    Exchange’s rules and to rename Rule 3.5                 the content, filing, supervisory review,              it appears to be consistent with
                                                    ‘‘Communications with the Public.’’ 10                  and record retention requirements for                 applicable standards; and (ii) the
                                                    The proposed rule text is substantially                 FINRA member’s communications with                    member has not materially altered it and
                                                    the same as Rule 2210(a) of the Nasdaq                  the public. A summary of FINRA Rule                   will not use it in a manner that is
                                                    Stock Market LLC (‘‘Nasdaq’’), which                    2210 is below. A more complete                        inconsistent with the conditions of
                                                    has been approved by the                                                                                      FINRA’s letter. The rule’s supervisory
                                                                                                            description of FINRA Rule 2210 is
                                                    Commission.11                                                                                                 review requirements also do not apply
                                                                                                            provided in FINRA’s Regulatory Notice
                                                                                                                                                                  to the following retail communications,
                                                       Currently, Exchange Rule 3.5(d) and                  12–29 12 and Regulatory Notice 14–30.13
                                                                                                                                                                  provided that the member supervises
                                                    (f) are excluded from the 17d–2                            FINRA Rule 2210 divides a Member’s
                                                                                                                                                                  and reviews such communications in
                                                    Agreement because they are not are                      communications with the public into
                                                                                                                                                                  the same manner as required for
                                                    identical to, or substantially similar to,              the following three categories:
                                                                                                                                                                  supervising and reviewing
                                                    certain FINRA rules. First, Exchange                       • Institutional communication.
                                                                                                                                                                  correspondence pursuant to FINRA Rule
                                                    Rule 3.5(d) requires that advertising and               FINRA Rule 2210(a)(3) defines                         3110(b) and Supplemental Material
                                                                                                            ‘‘institutional communication’’ as ‘‘any              3110.06 through .09: (i) Any retail
                                                    sales literature be pre-approved and
                                                                                                            written (including electronic)                        communication that is excepted from
                                                    signed or initialed by a supervisor while
                                                                                                            communication that is distributed or                  the definition of ‘‘research report’’
                                                    FINRA Rule 2210(b) only requires                        made available only to institutional
                                                    supervisory pre-approval for retail                                                                           pursuant to NASD Rule 2711(a)(9)(A),
                                                                                                            investors, but does not include a                     unless the communication makes any
                                                    communication, and different                            member’s internal communications.’’
                                                    supervisory review standards for                                                                              financial or investment
                                                                                                               • Retail communication. FINRA Rule                 recommendation; (ii) any retail
                                                    institutional communication, and                        2210(a)(5) defines ‘‘retail
                                                    correspondence. Second, Rule 3.5(f) and                                                                       communication that is posted on an
                                                                                                            communication’’ as ‘‘any written                      online interactive electronic forum; and
                                                    FINRA Rule 2210(d)(6) also contain                      (including electronic) communication                  (iii) any retail communication that does
                                                    different content requirements for                      that is distributed or made available to              not make any financial or investment
                                                    testimonials. Exchange Rule 3.5(d) and                  more than 25 retail investors within any              recommendation or otherwise promote a
                                                    (f) were, therefore, excluded from the                  30-day calendar period.’’ FINRA Rule                  product or service of the member.
                                                    17d–2 Agreement because their                           2210(a)(6) defines ‘‘Retail investor’’ as                For institutional communications,
                                                    requirements were not identical or                      ‘‘any person other than an institutional              FINRA Rule 2210(b)(3) requires that
                                                    substantially similar to those required                 investor, regardless of whether the                   members establish written procedures
                                                    under FINRA Rule 2210(b) and (d)(6)                     person has an account with the                        that are appropriate to its business, size,
                                                    respectively. To harmonize its rules                    member.’’ Communications that are                     structure, and customers for the review
                                                    with FINRA, the Exchange proposes to                    considered advertisements and sales                   by an appropriately qualified registered
                                                    delete the current text of Rule 3.5 and                 literature fall under the definition of               principal of institutional
                                                    adopt text that would require Members                   ‘‘retail communication.’’                             communications used by the member
                                                    to comply with FINRA Rule 2210 as if                       • Correspondence. FINRA Rule                       and its associated persons. These
                                                    such Rule were part of the Exchange’s                   2210(a)(2) defines ‘‘correspondence’’ as              procedures must be reasonably designed
                                                    rules so that Rule 3.5 may be                           ‘‘any written (including electronic)                  to ensure that institutional
                                                    incorporated into the 17d–2 Agreement                   communication that is distributed or                  communications comply with
                                                    in its entirety.                                        made available to fewer than 25 retail                applicable standards. When these
                                                                                                            investors within any 30-day calendar                  procedures do not require review of all
                                                       The Exchange believes that these                     period.’’                                             institutional communications prior to
                                                    changes would help to avoid confusion                      Supervisory Review. To comply with                 first use or distribution, they must
                                                    among Common Members by further                         the supervisory requirements of FINRA                 include provisions for: (i) The education
                                                    aligning Exchange Rule 3.5 with FINRA                   Rule 2210(b), Common Members must                     and training of associated persons as to
                                                    Rule 2210. The proposed changes to                      obtain supervisory pre-approval of all                the firm’s procedures governing
                                                    Rule 3.5 are designed to enable the                     retail communications, while                          institutional communications; (ii) the
                                                    Exchange to incorporate Rule 3.5 into                   institutional communications and                      documentation of their education and
                                                    the 17d–2 Agreement, further reducing                   correspondence would be subject to                    training; and (iii) surveillance and
                                                    duplicative regulation of Common                        supervisory review, but not pre-                      follow-up to ensure that these
                                                    Members.                                                approval.                                             procedures are implemented and
                                                                                                               Under FINRA Rule 2210(b)(1), all                   adhered to. Evidence that these
                                                    term is defined in Section 3(a)(3) of the Act.’’        retail communications must be                         supervisory procedures have been
                                                    Exchange Rule 1.5(n).                                   approved by a supervisor prior to their               implemented and carried out must be
                                                       10 The Exchange does not propose to require that
                                                                                                            first use or filing with FINRA under                  maintained and made available to
                                                    Members comply with FINRA Rule 2210(c). FINRA
                                                    Rule 2210(c) generally requires that FINRA              FINRA Rule 2210(c). FINRA’s Rule                      FINRA upon request.
                                                    members file certain communications with FINRA.         2210(b)(1)’s supervisory requirements                    FINRA Rule 2210(b)(2) states that
                                                    The Exchange believes that it is inappropriate for      do not apply to a retail communication                correspondence is subject to the
                                                    its rules to require Members to file certain                                                                  supervision and review requirements of
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                                                                                                            if, at the time that a member intends to
                                                    communications with FINRA as such filing
                                                    requirements under FINRA rules are between              publish or distribute it: (i) Another                 FINRA Rule 3110(b) and Supplemental
                                                    FINRA and its members.                                                                                        Material 3110.06 through .09. Under
                                                       11 See Securities Exchange Act Release No. 53128        12 See FINRA Regulatory Notice 12–29 (June         FINRA Rule 3110(b)(4), each member
                                                    (Jan. 13, 2006), 71 FR 3550 (Jan. 23, 2006) (order      2012) available at http://finra.complinet.com/net_    shall develop written procedures that
                                                    approving Nasdaq’s application for registration as a    file_store/new_rulebooks/f/i/FINRANotice12_           are appropriate to its business, size,
                                                    national securities exchange); see also Securities      29.pdf.
                                                    Exchange Act Release No. 58069 (June 30, 2008), 73         13 See FINRA Regulatory Notice 14–30 (July 2014)   structure, and customers for reviewing
                                                    FR 39360 (July 9, 2008) (SR–Nasdaq–2008–054)            available at http://finra.complinet.com/net_file_     incoming and outgoing written
                                                    (Notice of Filing and Immediate Effectiveness).         store/new_rulebooks/f/i/FINRANotice_14_30.pdf.        (including electronic) correspondence


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                                                    22582                        Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Notices

                                                    with the public relating to its                         continue to be subject to FINRA Rule                  includes a technical aspect of investing,
                                                    investment banking or securities                        2210(c).                                              the person making the testimonial must
                                                    business, including procedures for                         Content Standards. FINRA Rule                      have the knowledge and expertise to
                                                    reviewing incoming written                              2210(d) sets forth general content                    form a valid opinion; and (ii) retail
                                                    correspondence directed to registered                   standards for all communications. All                 communications or correspondence
                                                    representatives, and related to the                     member communications must be based                   providing any testimonial concerning
                                                    member’s investment banking or                          on principles of fair dealing and good                the investment advice or investment
                                                    securities business, to properly identify               faith, must be fair and balanced, and                 performance of a member or its products
                                                    and handle customer complaints and to                   must provide a sound basis for                        must prominently disclose that the
                                                    ensure that customer funds and                          evaluating the facts in regard to any                 testimonial: (a) May not be
                                                    securities are handled in accordance                    particular security or type of security,              representative of the experience of other
                                                    with firm procedures. Where these                       industry, or service. No member may                   customers; (b) is no guarantee of future
                                                    procedures for the review of                            omit any material fact or qualification if            performance or success; and (c) is a paid
                                                    correspondence do not require review of                 the omission, in light of the context of              testimonial, if more than $100 in value
                                                    all correspondence prior to use or                      the material presented, would cause the               has been paid.
                                                    distribution, they must include                         communications to be misleading. No                      Recommendations. FINRA Rule
                                                    provisions for: (i) The education and                   member may make any false,                            2210(d)(7)(A) requires that retail
                                                    training of associated persons as to the                exaggerated, unwarranted, promissory,                 communications that include a
                                                    firm’s procedures governing                             or misleading statement or claim in any               recommendation of securities must have
                                                    correspondence; (ii) the documentation                  communication. No member may                          a reasonable basis for the
                                                    of their education and training; and (iii)              publish, circulate, or distribute any                 recommendation and must disclose, if
                                                    surveillance and follow-up to ensure                    communication that the member knows                   applicable, the following: (i) That at the
                                                    that these procedures are implemented                   or has reason to know contains any                    time the communication was published
                                                    and adhered to.                                         untrue statement of a material fact or is             or distributed, the member was making
                                                       Record Retention. Under FINRA Rule                   otherwise false or misleading.                        a market in the security being
                                                    2210(b)(4)(A), members must maintain                    Information may be placed in a legend                 recommended, or in the underlying
                                                    all retail communications and                           or footnote only in the event that such               security if the recommended security is
                                                    institutional communications for the                    placement would not inhibit an                        an option or security future, or that the
                                                    retention period required by Rule 17a–                  investor’s understanding of the                       member or associated persons will sell
                                                    4(b) under the Act and in a format and                  communication. Members must ensure                    to or buy from customers on a principal
                                                    media that comply with Rule 17a–4                       that statements are clear and not                     basis; (ii) that the member or any
                                                    under the Act. The records must                         misleading within the context in which                associated person that is directly and
                                                    include:                                                they are made, and that they provide                  materially involved in the preparation
                                                                                                            balanced treatment of risks and                       of the content of the communication has
                                                       • A copy of the communication and
                                                                                                            potential benefits. Communications                    a financial interest in any of the
                                                    the dates of first and (if applicable) last
                                                                                                            must be consistent with the risks of                  securities of the issuer whose securities
                                                    use of such communication;
                                                                                                            fluctuating prices and the uncertainty of             are recommended, and the nature of the
                                                       • the name of any registered principal
                                                                                                            dividends, rates of return, and yield                 financial interest (including, without
                                                    who approved the communication and
                                                                                                            inherent to investments. Members must                 limitation, whether it consists of any
                                                    the date that approval was given;                       consider the nature of the audience to                option, right, warrant, future, long or
                                                       • in the case of a retail                            which the communication will be                       short position), unless the extent of the
                                                    communication or an institutional                       directed and must provide details and                 financial interest is nominal; and (iii)
                                                    communication that is not approved                      explanations appropriate to the                       that the member was manager or co-
                                                    prior to first use by a registered                      audience.                                             manager of a public offering of any
                                                    principal, the name of the person who                      Communications may also not predict                securities of the issuer whose securities
                                                    prepared or distributed the                             or project performance, imply that past               are recommended within the past 12
                                                    communication;                                          performance will recur, or make any                   months. Members must provide, or offer
                                                       • information concerning the source                  exaggerated or unwarranted claim,                     to furnish upon request, available
                                                    of any statistical table, chart, graph, or              opinion, or forecast; provided, however,              investment information supporting the
                                                    other illustration used in the                          communications may include: (i) A                     recommendation. When a member
                                                    communication; and                                      hypothetical illustration of                          recommends a corporate equity security,
                                                       • for any retail communication for                   mathematical principles, provided that                the member must provide the price at
                                                    which principal approval is not                         it does not predict or project the                    the time the recommendation is made.
                                                    required pursuant to FINRA Rule                         performance of an investment or                          Retail communication or
                                                    2210(b)(1)(C), the name of the member                   investment strategy; (ii) an investment               correspondence may not refer, directly
                                                    that filed the retail communication with                analysis tool, or a written report                    or indirectly, to past specific
                                                    the FINRA Advertising Regulation                        produced by an investment analysis                    recommendations of the member that
                                                    Department, and a copy of the                           tool, that meets the requirements of                  were or would have been profitable to
                                                    corresponding review letter from the                    FINRA Rule 2214; and (iii) a price target             any person; provided, however, that a
                                                    Department.                                             contained in a research report on debt                retail communication or correspondence
                                                       Filing Requirements. Like Nasdaq                     or equity securities, provided that the               may set out or offer to furnish a list of
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                                                    Rule 2210(a), Exchange Rule 3.5 would                   price target has a reasonable basis, the              all recommendations as to the same
                                                    expressly state that Members would not                  report discloses the valuation methods                type, kind, grade, or classification of
                                                    be required to comply with FINRA Rule                   used to determine the price target, and               securities made by the member within
                                                    2210(c). FINRA Rule 2210(c) generally                   the price target is accompanied by                    the immediately preceding period of not
                                                    requires FINRA members to file certain                  disclosure concerning the risks that may              less than one year, if the communication
                                                    retail communications with FINRA                        impede achievement of the price target.               or list: (i) States the name of each
                                                    prior to first use. Exchange members                       Testimonials. To comply with FINRA                 security recommended, the date and
                                                    who are also FINRA members would                        Rule 2210(d)(6): (i) If a testimonial                 nature of each recommendation (e.g.,


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                                                                                 Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Notices                                                      22583

                                                    whether to buy, sell, or hold), the                     payment will be made.16 The rule
                                                    market price at that time, the price at                 further stipulates that payment must be               B. Self-Regulatory Organization’s
                                                    which the recommendation was to be                      made within a specified payment                       Statement on Burden on Competition
                                                    acted upon, and the market price of                     period.17 Regulation T also allows the
                                                    each security as of the most recent                     purchase of a security in a margin                       The Exchange does not believe that
                                                    practicable date; and (ii) contains the                 account, whereby a customer must                      the proposed rule change would impose
                                                    following cautionary legend, which                      deposit an initial requirement, based                 any burden on competition that is not
                                                    must appear prominently within the                      upon the amount of the transaction,                   necessary or appropriate in furtherance
                                                    communication or list: ‘‘it should not be               within the specified payment period.                  of the purposes of the Act. The
                                                    assumed that recommendations made in                                                                          Exchange believes that the proposed
                                                                                                               The Exchange proposes to repeal                    rule change is not designed to address
                                                    the future will be profitable or will                   Exchange Rule 3.20 in light of the
                                                    equal the performance of the securities                                                                       any competitive issues but rather is
                                                                                                            explicit provisions in Regulation T                   designed to provide greater
                                                    in this list.’’                                         requiring the deposit of sufficient funds             harmonization among Exchange and
                                                    Rule 3.20 (Initial or Partial Payments)                 within the specified payment period.                  FINRA rules of similar purpose,
                                                                                                            The Exchange also believes that the                   resulting in less burdensome and more
                                                       The Exchange also proposes to delete
                                                                                                            hypothecation prohibition in Exchange                 efficient regulatory compliance for
                                                    Exchange Rule 3.20 (Initial or Partial
                                                                                                            Rule 3.20 would no longer be relevant                 Common Members and facilitating
                                                    Payments). In January 2010, FINRA
                                                                                                            because it is predicated on a partial or              FINRA’s performance of its regulatory
                                                    repealed NASD Rule 2450 (Initial or
                                                    Partial Payments) and does not                          installment payment under the rule. The               functions under the 17d–2 Agreement.
                                                    currently include a comparable rule in                  Exchange notes that, notwithstanding
                                                                                                            the repeal of Exchange Rule 3.20,                     C. Self-Regulatory Organization’s
                                                    its rulebook.14 Like NASD Rule 2450,                                                                          Statement on Comments on the
                                                    Exchange Rule 3.20 prohibits any                        Members are required to comply with
                                                                                                            all applicable federal securities laws,               Proposed Rule Change Received From
                                                    arrangement whereby the customer of a                                                                         Members, Participants or Others
                                                    Member submits partial or installment                   including Regulation T.
                                                    payments for the purchase of a security                 2. Statutory Basis                                      The Exchange has neither solicited
                                                    with the following exceptions: (i) If a                                                                       nor received written comments on the
                                                    Member is acting as agent or broker in                     The Exchange believes that proposed                proposal.
                                                    the transaction, then the Member must                   rule change is consistent with Section
                                                                                                                                                                  III. Date of Effectiveness of the
                                                    immediately make an actual purchase of                  6(b)(5) of the Act,18 which requires,
                                                                                                                                                                  Proposed Rule Change and Timing for
                                                    the security for the account of the                     among other things, that the Exchange’s               Commission Action
                                                    customer, and immediately take                          rules be designed to prevent fraudulent
                                                    possession or control of the security and               and manipulative acts and practices, to                  The Exchange has designated the
                                                    maintain possession or control of the                   promote just and equitable principles of              proposed rule change as non-
                                                    security as long as the Member is under                 trade, to foster cooperation and                      controversial under Section 19(b)(3)(A)
                                                    the obligation to deliver the security to               coordination with persons engaged in                  of the Act 19 and Rule 19b–4(f)(6) 20
                                                    the customer; (ii) if a Member is acting                facilitating transactions in securities,              thereunder. Because the proposed rule
                                                    as principal in the transaction, the                    and to remove impediments to and                      change does not: (i) Significantly affect
                                                    Member must, at the time of the                         perfect the mechanism of a free and                   the protection of investors or the public
                                                    transaction, own the security and                       open market and a national market                     interest; (ii) impose any significant
                                                    maintain possession or control of the                   system. The Exchange believes that the                burden on competition; and (iii) become
                                                    security as long as the Member is under                 proposed rule change would further                    operative for 30 days after the date of
                                                    the obligation to deliver the security to               these requirements by eliminating                     the filing, or such shorter time as the
                                                    the customer; and (iii) if applicable to a              duplicative and unnecessary rules and                 Commission may designate if consistent
                                                    Member, the provisions of Regulation T                  advancing the development of a more                   with the protection of investors and the
                                                    of the Federal Reserve Board 15 are                     efficient and effective Exchange                      public interest, the proposed rule
                                                    satisfied. The rule also prohibits a                    Rulebook. The Exchange believes that                  change has become effective pursuant to
                                                    Member, whether acting as principal or                  the proposed rule change would provide                Section 19(b)(3)(A) of the Act and Rule
                                                    agent, in connection with any                           greater harmonization between                         19b–4(f)(6) thereunder.21
                                                                                                            Exchange and FINRA rules of similar                      At any time within 60 days of the
                                                    installment or partial sales transaction,
                                                                                                            purpose, resulting in greater uniformity              filing of the proposed rule change, the
                                                    from making any agreement with the
                                                                                                            and less burdensome and more efficient                Commission may summarily
                                                    customer whereby the Member would
                                                                                                            regulatory compliance. Accordingly, the               temporarily suspend the proposed rule
                                                    be allowed to pledge or hypothecate any
                                                                                                            Exchange believes that the proposed                   change if it appears to the Commission
                                                    security involved in such transaction for
                                                    any amount in excess of the                             rule change would foster cooperation                  that this action is: (i) Necessary or
                                                    indebtedness of the customer to the                     and coordination with persons engaged                 appropriate in the public interest; (ii) for
                                                    Member.                                                 in facilitating transactions in securities            the protection of investors; or (iii)
                                                       Section 220.8 of Regulation T permits                and would remove impediments to and                   otherwise in furtherance of the purposes
                                                    the purchase of a security in a cash                    perfect the mechanism of a free and                   of the Act. If the Commission takes this
                                                    account predicated on either: (i) There                 open market and a national market                     action, it shall institute proceedings
                                                    being sufficient funds in the account; or
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                                                                                                            system.                                                 19 15  U.S.C. 78s(b)(3)(A).
                                                    (ii) the Member accepts in good faith the                                                                       20 17  CFR 240.19b–4.
                                                    customer’s agreement that full cash                       16 See  Section 220.8(a)(1) of Regulation T.           21 Rule 19b–4(f)(6) also requires that the Exchange
                                                                                                              17 According   to Section 220.2 of Regulation T,    give the Commission written notice of its intent to
                                                      14 See Securities Exchange Act Release No. 61542      ‘‘payment period’’ means the number of business       file the proposed rule change, along with a brief
                                                    (Feb. 18, 2010), 75 FR 8768 (Feb. 25, 2010) (SR–        days in the standard securities settlement cycle in   description and text of the proposed rule change,
                                                    FINRA–2009–093) (order approving proposal to            the United States, as defined in Rule 15c6–1(a)       at least five business days prior to the date of filing
                                                    repeal NASD Rule 2450).                                 under the Act (17 CFR 240.15c6–1(a)), plus two        of the proposed rule change, or such shorter time
                                                      15 Federal Reserve Board, Regulation T (Credit by     business days.                                        as designated by the Commission. The Exchange
                                                    Brokers and Dealers), 12 CFR 220 et seq.                   18 15 U.S.C. 78f(b)(5).                            satisfied this requirement.



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                                                    22584                            Federal Register / Vol. 80, No. 77 / Wednesday, April 22, 2015 / Notices

                                                    under Section 19(b)(2)(B) of the Act 22 to                  For the Commission, by the Division of               II. Description of the Proposal
                                                    determine whether the proposed rule                       Trading and Markets, pursuant to delegated
                                                                                                              authority.23                                              The Exchange proposes to list and
                                                    change should be approved or                                                                                     trade the Shares under Nasdaq Rule
                                                    disapproved.                                              Brent J. Fields,
                                                                                                                                                                     5735, which governs the listing and
                                                                                                              Secretary.                                             trading of Managed Fund Shares on the
                                                    IV. Solicitation of Comments
                                                                                                              [FR Doc. 2015–09272 Filed 4–21–15; 8:45 am]            Exchange. The Fund will be an actively-
                                                      Interested persons are invited to                       BILLING CODE 8011–01–P                                 managed exchange-traded fund (‘‘ETF’’).
                                                    submit written data, views, and
                                                                                                                                                                     The Shares will be offered by the Trust.7
                                                    arguments concerning the foregoing,
                                                                                                                                                                     The Trust is registered with the
                                                    including whether the proposal is                         SECURITIES AND EXCHANGE                                Commission as an investment company
                                                    consistent with the Act. Comments may                     COMMISSION                                             and has filed a registration statement on
                                                    be submitted by any of the following
                                                                                                              [Release No. 34–74742; File No. SR–                    Form N–1A (‘‘Registration Statement’’)
                                                    methods:
                                                                                                              NASDAQ–2015–011]                                       with the Commission.8 The Fund will
                                                    Electronic Comments                                                                                              be a series of the Trust.
                                                      • Use the Commission’s Internet                         Self-Regulatory Organizations; The                        First Trust Advisors L.P. will be the
                                                    comment form (http://www.sec.gov/                         NASDAQ Stock Market LLC; Order                         investment adviser (‘‘Adviser’’) to the
                                                    rules/sro.shtml); or                                      Approving a Proposed Rule Change,                      Fund. First Trust Portfolios L.P. (the
                                                      • Send an email to rule-comments@                       as Modified by Amendments No. 1 and                    ‘‘Distributor’’) will be the principal
                                                    sec.gov. Please include File No. SR–                      No. 2, To List and Trade the Shares of                 underwriter and distributor of the
                                                    BATS–2015–30 on the subject line.                         the First Trust Strategic Floating Rate                Fund’s Shares. The Bank of New York
                                                                                                              ETF of First Trust Exchange-Traded                     Mellon Corporation will act as the
                                                    Paper Comments                                            Fund IV                                                administrator, accounting agent,
                                                       • Send paper comments in triplicate                                                                           custodian and transfer agent to the
                                                    to Secretary, Securities and Exchange                     April 16, 2015.                                        Fund. The Exchange states that the
                                                    Commission, 100 F Street NE.,                             I. Introduction                                        Adviser is not a broker-dealer, although
                                                    Washington, DC 20549–1090.                                                                                       it is affiliated with the Distributor, a
                                                                                                                 On February 12, 2015, The NASDAQ                    broker-dealer.9 In addition, the
                                                    All submissions should refer to File No.                  Stock Market LLC (the ‘‘Exchange’’ or
                                                    SR–BATS–2015–30. This file number                                                                                Exchange states that the Adviser has
                                                                                                              ‘‘Nasdaq’’) filed with the Securities and              implemented a fire wall with respect to
                                                    should be included on the subject line                    Exchange Commission (‘‘Commission’’),
                                                    if email is used. To help the                                                                                    its broker-dealer affiliate regarding
                                                                                                              pursuant to Section 19(b)(1) 1 of the                  access to information concerning the
                                                    Commission process and review your                        Securities Exchange Act of 1934 (‘‘Act’’
                                                    comments more efficiently, please use                                                                            composition and/or changes to the
                                                                                                              or ‘‘Exchange Act’’) 2 and Rule 19b–4                  portfolio, and that personnel who make
                                                    only one method. The Commission will                      thereunder,3 a proposed rule change to
                                                    post all comments on the Commission’s                                                                            decisions on the Fund’s portfolio
                                                                                                              list and trade shares (‘‘Shares’’) of the              composition will be subject to
                                                    Internet Web site (http://www.sec.gov/                    First Trust Strategic Floating Rate ETF
                                                    rules/sro.shtml). Copies of the                                                                                  procedures designed to prevent the use
                                                                                                              (the ‘‘Fund’’) of First Trust Exchange-                and dissemination of material non-
                                                    submission, all subsequent                                Traded Fund IV (the ‘‘Trust’’) under
                                                    amendments, all written statements                                                                               public information regarding the Fund’s
                                                                                                              NASDAQ Rule 5735. The proposed rule                    portfolio.10 In the event (a) the Adviser
                                                    with respect to the proposed rule                         change was published for comment in
                                                    change that are filed with the                                                                                   becomes, or becomes newly affiliated
                                                                                                              the Federal Register on March 3, 2015.4                with, a broker-dealer, or (b) any new
                                                    Commission, and all written                               On April 6, 2015, the Exchange filed
                                                    communications relating to the                                                                                   adviser or sub-adviser is a registered
                                                                                                              Amendment No. 1 to the proposed rule                   broker-dealer or becomes affiliated with
                                                    proposed rule change between the                          change.5 On April 15, 2015, the
                                                    Commission and any person, other than                                                                            another broker-dealer, it will implement
                                                                                                              Exchange filed Amendment No. 2 to the                  a fire wall with respect to its relevant
                                                    those that may be withheld from the                       proposed rule change.6 The Commission
                                                    public in accordance with the                                                                                    personnel and/or such broker-dealer
                                                                                                              received no comments on the proposed                   affiliate, as applicable, regarding access
                                                    provisions of 5 U.S.C. 552, will be                       rule change. This order approves the
                                                    available for Web site viewing and                                                                               to information concerning the
                                                                                                              proposed rule change, as modified by                   composition and/or changes to the
                                                    printing in the Commission’s Public                       Amendments No. 1 and No. 2.
                                                    Reference Room, 100 F Street NE.,                                                                                portfolio and will be subject to
                                                    Washington, DC 20549, on official                           1 15
                                                                                                                                                                     procedures designed to prevent the use
                                                                                                                      U.S.C. 78s(b)(1).
                                                    business days between the hours of                          2 15  U.S.C. 78a.
                                                                                                                                                                     and dissemination of material non-
                                                    10:00 a.m. and 3:00 p.m. Copies of the                       3 17 CFR 240.19b–4.                                 public information regarding such
                                                    filing will also be available for                            4 See Securities Exchange Act Release No. 74378
                                                                                                                                                                       7 The Commission has issued an order, upon
                                                    inspection and copying at the principal                   (February 25, 2015), 80 FR 11509 (‘‘Notice’’).
                                                                                                                 5 In Amendment No. 1, the Exchange clarified        which the Trust may rely, granting certain
                                                    office of the Exchange. All comments                                                                             exemptive relief under the Investment Company
                                                                                                              that the quotation and last-sale information will be
                                                    received will be posted without change;                   available via the Options Price Reporting Authority    Act of 1940 (‘‘1940 Act’’). See Investment Company
                                                    the Commission does not edit personal                     only for U.S. exchange-listed options that the Fund    Act Release No. 30029 (April 10, 2012) (File No.
                                                    identifying information from                              holds. Amendment No. 1 is not subject to notice        812–13795) (the ‘‘Exemptive Relief ’’). In addition,
                                                                                                              and comment because it is a technical amendment        the Commission has issued no-action relief that the
asabaliauskas on DSK5VPTVN1PROD with NOTICES




                                                    submissions. You should submit only                                                                              Fund believes affects its ability to invest in
                                                                                                              that does not materially alter the substance of the
                                                    information that you wish to make                         proposed rule change or raise any novel regulatory     derivatives notwithstanding certain representations
                                                    available publicly. All submissions                       issues.                                                in the application for the Exemptive Relief. See
                                                    should refer to File No. SR–BATS–                            6 In Amendment No. 2, the Exchange removed          Commission No-Action Letter (December 6, 2012).
                                                                                                                                                                       8 See Post-Effective Amendment No. 104 to
                                                    2015–30 and should be submitted on or                     exchange-listed options on U.S. Treasury securities
                                                                                                              from the types of derivative instruments in which      Registration Statement on Form N–1A for the Trust,
                                                    before May 13, 2015.                                      the Fund may invest. Amendment No. 2 is not            dated January 29, 2015 (File Nos. 333–174332 and
                                                                                                              subject to notice and comment because it does not      811–22559).
                                                      22 15   U.S.C. 78s(b)(2)(B).                                                                                     9 See Notice, supra note 4, 80 FR at 11510.
                                                                                                              materially alter the substance of the proposed rule
                                                      23 17   CFR 200.30–3(a)(12).                            change or raise any novel regulatory issues.             10 See id.




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Document Created: 2015-12-16 08:27:28
Document Modified: 2015-12-16 08:27:28
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 22580 

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