80_FR_26394 80 FR 26306 - Self-Regulatory Organizations: Miami International Securities Exchange LLC; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend Its Fee Schedule

80 FR 26306 - Self-Regulatory Organizations: Miami International Securities Exchange LLC; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend Its Fee Schedule

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 88 (May 7, 2015)

Page Range26306-26310
FR Document2015-10957

Federal Register, Volume 80 Issue 88 (Thursday, May 7, 2015)
[Federal Register Volume 80, Number 88 (Thursday, May 7, 2015)]
[Notices]
[Pages 26306-26310]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-10957]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-74857; File No. SR-MIAX-2015-32]


Self-Regulatory Organizations: Miami International Securities 
Exchange LLC; Notice of Filing and Immediate Effectiveness of a 
Proposed Rule Change To Amend Its Fee Schedule

May 1, 2015.
    Pursuant to section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given that 
on April 28, 2015, Miami International Securities Exchange LLC 
(``MIAX'' or ``Exchange'') filed with the Securities and Exchange 
Commission (``SEC'' or ``Commission'') the proposed rule change as 
described in Items I, II, and III below, which Items have been prepared 
by the Exchange. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange is filing a proposal to amend the MIAX Options Fee 
Schedule.
    The text of the proposed rule change is available on the Exchange's 
Web site at http://www.miaxoptions.com/filter/wotitle/rule_filing, at 
MIAX's principal office, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
sections A, B, and C below, of the most significant aspects of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend its Fee Schedule to establish 
monthly fees for Internal Distributors and External Distributors of 
MIAX Order Feed

[[Page 26307]]

(``MOR'') data product. The proposed fees are similar to those of 
another options exchange.\3\
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    \3\ See NASDAQ OMX PHLX LLC Pricing Schedule, section IX. The 
Exchange notes that while the proposed fees for Distributors is 
similar to the distributor fees for PHLX Orders; the Exchange does 
not at this time propose to establish the additional $1 per month 
for Non-Professional Subscribers and the $40 per month for 
Professional Subscribers that PHLX charges for PHLX Orders.
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    MOR provides real-time information to enable users to keep track of 
the simple order book for all symbols listed on MIAX.\4\ MOR provides 
real-time data including the limit price, origin, and size of each 
order for the entire order book to its users. It is a compilation of 
data for orders residing on the Exchange's order book for options 
traded on the Exchange that the Exchange provides through a real-time 
data feed. The Exchange updates the information upon receipt of each 
order or change in status to any order resting on the book (e.g., 
routing, trading, or cancelling of the order).
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    \4\ See Securities Exchange Act Release No. 74759 (April 17, 
2015), 80 FR 22749 (April 23, 2015) (SR-MIAX-2015-28).
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    The Exchange proposes to establish monthly fees to Distributors of 
the MOR market data product that receive a feed of data either directly 
from MIAX or indirectly through another entity and then distributes it 
either internally (within that entity) or externally (outside that 
entity). The monthly Distributor Fee charged depends on whether the 
Distributor is an ``Internal Distributor'' \5\ or an ``External 
Distributor''.\6\ The Exchange notes that all Distributors are required 
to execute a MIAX Distributor Agreement. Specifically, the Exchange 
proposes to assess Internal Distributors of MOR $3,000 per month and 
External Distributors of MOR from $3,500 per month. Market Data Fees 
for MOR will be reduced for new Distributors for the first month during 
which they subscribe to MOR, based on the number of trading days that 
have been held during the month prior to the date on which they 
subscribe. Such new Distributors will be assessed a pro-rata percentage 
of the fees described above, which is the percentage of the number of 
trading days remaining in the affected calendar month as of the date on 
which they begin to receive the MOR feed, divided by the total number 
of trading days in the affected calendar month. The proposed fees for 
the MOR data feed are in the range of similar fees found on another 
exchange.\7\
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    \5\ An Internal Distributor is an organization that subscribes 
to the Exchange for the use of MOR, and is permitted by agreement 
with the Exchange to provide MOR data to internal users (i.e., users 
within their own organization).
    \6\ An External Distributor is an organization that subscribes 
to the Exchange for the use of MOR, and is permitted by agreement 
with the Exchange to provide MOR data to both internal users and to 
external users (i.e., users outside of their own organization).
    \7\ See NASDAQ OMX PHLX LLC Pricing Schedule, Section IX.
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    In addition, the Exchange notes that it is making non-substantive 
technical changes to the Fee Schedule to consolidate the market data 
fees in one section and to make corresponding changes to the outline 
numbering.
2. Statutory Basis
    The Exchange believes that its proposal to amend its fee schedule 
is consistent with section 6(b) of the Act \8\ in general, and furthers 
the objectives of section 6(b)(4) of the Act \9\ in particular, in that 
it is an equitable allocation of reasonable fees and other charges 
among Exchange members.
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    \8\ 15 U.S.C. 78f(b).
    \9\ 15 U.S.C. 78f(b)(4).
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    The Exchange believes the proposed fees are a reasonable allocation 
of its costs and expenses among its Members and other persons using its 
facilities since it is recovering not only the costs of the data 
distribution infrastructure, but also the costs of designing, 
maintaining, and operating the exchange's transaction execution 
platform and the cost of regulating the exchange to ensure its fair 
operation and maintain investor confidence. Access to the Exchange is 
provided on fair and non-discriminatory terms. The proposed fees for 
MOR are reasonable since they are in the range of similar fees charged 
by another exchange.\10\ The Exchange believes the proposed fees are 
equitable and not unfairly discriminatory because the fee level results 
in a reasonable and equitable allocation of fees amongst External 
Distributors and Internal Distributors for similar services. Moreover, 
the decision as to whether or not to subscribe to MOR is entirely 
optional to all parties. Potential subscribers are not required to 
purchase the MOR market data feed, and the Exchange is not required to 
make the MOR market data feeds available. Subscribers can discontinue 
their use at any time and for any reason, including due to their 
assessment of the reasonableness of fees charged. The allocation of 
fees among subscribers is fair and reasonable because, if the market 
deems the proposed fees to be unfair or inequitable, firms can diminish 
or discontinue their use of this data.
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    \10\ See supra note 3.
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    In adopting Regulation NMS, the Commission granted self-regulatory 
organizations and broker-dealers increased authority and flexibility to 
offer new and unique market data to the public. It was believed that 
this authority would expand the amount of data available to consumers, 
and also spur innovation and competition for the provision of market 
data:

    [E]fficiency is promoted when broker-dealers who do not need the 
data beyond the prices, sizes, market center identifications of the 
NBBO and consolidated last sale information are not required to 
receive (and pay for) such data [sic] when broker-dealers may choose 
to receive (and pay for) additional market data based on their own 
internal analysis of the need for such data.\11\
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    \11\ Securities Exchange Act Release No. 51808 (June 9, 2005), 
70 FR 37496 (June 29, 2005).

    By removing ``unnecessary regulatory restrictions'' on the ability 
of exchanges to sell their own data, Regulation NMS advanced the goals 
of the Act and the principles reflected in its legislative history. If 
the free market should determine whether proprietary data is sold to 
broker-dealers at all, it follows that the price at which such data is 
sold should be set by the market as well.
    In July, 2010, Congress adopted H.R. 4173, the Dodd-Frank Wall 
Street Reform and Consumer Protection Act of 2010 (``Dodd-Frank Act''), 
which amended section 19 of the Act. Among other things, section 916 of 
the Dodd-Frank Act amended paragraph (A) of section 19(b)(3) of the Act 
by inserting the phrase ``on any person, whether or not the person is a 
member of the self-regulatory organization'' after ``due, fee or other 
charge imposed by the self-regulatory organization.'' As a result, all 
SRO rule proposals establishing or changing dues, fees or other charges 
are immediately effective upon filing regardless of whether such dues, 
fees or other charges are imposed on members of the SRO, non-members, 
or both. Section 916 further amended paragraph (C) of section 19(b)(3) 
of the Act to read, in pertinent part, ``At any time within the 60-day 
period beginning on the date of filing of such a proposed rule change 
in accordance with the provisions of paragraph (1) [of Section 19(b)], 
the Commission summarily may temporarily suspend the change in the 
rules of the self-regulatory organization made thereby, if it appears 
to the Commission that such action is necessary or appropriate in the 
public interest, for the protection of investors, or otherwise in 
furtherance of the purposes of this title. If the Commission takes such 
action, the Commission shall institute proceedings under paragraph 
(2)(B) [of Section 19(b)] to determine

[[Page 26308]]

whether the proposed rule should be approved or disapproved.''
    The Exchange believes that these amendments to section 19 of the 
Act reflect Congress's intent to allow the Commission to rely upon the 
forces of competition to ensure that fees for market data are 
reasonable and equitably allocated. Although section 19(b) had formerly 
authorized immediate effectiveness for a ``due, fee or other charge 
imposed by the self-regulatory organization,'' the Commission adopted a 
policy and subsequently a rule stating that fees for data and other 
products available to persons that are not members of the self-
regulatory organization must be approved by the Commission after first 
being published for comment. At the time, the Commission supported the 
adoption of the policy and the rule by pointing out that unlike 
members, whose representation in self-regulatory organization 
governance was mandated by the Act, non-members should be given the 
opportunity to comment on fees before being required to pay them, and 
that the Commission should specifically approve all such fees. The 
Exchange believes that the amendment to section 19 reflects Congress's 
conclusion that the evolution of self-regulatory organization 
governance and competitive market structure have rendered the 
Commission's prior policy on non-member fees obsolete. Specifically, 
many exchanges have evolved from member-owned, not-for-profit 
corporations into for-profit, investor-owned corporations (or 
subsidiaries of investor-owned corporations). Accordingly, exchanges no 
longer have narrow incentives to manage their affairs for the exclusive 
benefit of their members, but rather have incentives to maximize the 
appeal of their products to all customers, whether members or non-
members, so as to broaden distribution and grow revenues. Moreover, the 
Exchange believes that the change also reflects an endorsement of the 
Commission's determinations that reliance on competitive markets is an 
appropriate means to ensure equitable and reasonable prices. Simply 
put, the change reflects a presumption that all fee changes should be 
permitted to take effect immediately, since the level of all fees are 
constrained by competitive forces. The Exchange therefore believes that 
the fees for MOR are properly assessed on non-member Distributors.
    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, No. 09-1042 (D.C. Cir. 
2010), although reviewing a Commission decision made prior to the 
effective date of the Dodd-Frank Act, upheld the Commission's reliance 
upon competitive markets to set reasonable and equitably allocated fees 
for market data:

    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are 
removed' and that the SEC wield its regulatory power `in those 
situations where competition may not be sufficient,' such as in the 
creation of a `consolidated transactional reporting system.' \12\
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    \12\ NetCoalition, at 15 (quoting H.R. Rep. No. 94-229, at 92 
(1975), as reprinted in 1975 U.S.C.C.A.N. 321, 323).

    The court's conclusions about Congressional intent are therefore 
reinforced by the Dodd-Frank Act amendments, which create a presumption 
that exchange fees, including market data fees, may take effect 
immediately, without prior Commission approval, and that the Commission 
should take action to suspend a fee change and institute a proceeding 
to determine whether the fee change should be approved or disapproved 
only where the Commission has concerns that the change may not be 
consistent with the Act.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act. Notwithstanding 
its determination that the Commission may rely upon competition to 
establish fair and equitably allocated fees for market data, the 
NetCoalition Court found that the Commission had not, in that case, 
compiled a record that adequately supported its conclusion that the 
market for the data at issue in the case was competitive. The Exchange 
believes that a record may readily be established to demonstrate the 
competitive nature of the market in question.
    There is intense competition between trading platforms that provide 
transaction execution and routing services and proprietary data 
products. Transaction execution and proprietary data products are 
complementary in that market data is both an input and a byproduct of 
the execution service. In fact, market data and trade execution are a 
representative example of joint products with joint costs. The decision 
whether and on which platform to post an order will depend on the 
attributes of the platform where the order can be posted, including the 
execution fees, data quality and price and distribution of its data 
products. Without the prospect of a taking order seeing and reacting to 
a posted order on a particular platform, the posting of the order would 
accomplish little.
    Without trade executions, exchange data products cannot exist. Data 
products are valuable to many end subscribers only insofar as they 
provide information that end subscribers expect will assist them or 
their customers in making trading decisions. The costs of producing 
market data include not only the costs of the data distribution 
infrastructure, but also the costs of designing, maintaining, and 
operating the exchange's transaction execution platform and the cost of 
regulating the exchange to ensure its fair operation and maintain 
investor confidence. The total return that a trading platform earns 
reflects the revenues it receives from both products and the joint 
costs it incurs. Moreover, an exchange's customers view the costs of 
transaction executions and of data as a unified cost of doing business 
with the exchange. A broker-dealer will direct orders to a particular 
exchange only if the expected revenues from executing trades on the 
exchange exceed net transaction execution costs and the cost of data 
that the broker-dealer chooses to buy to support its trading decisions 
(or those of its customers). The choice of data products is, in turn, a 
product of the value of the products in making profitable trading 
decisions. If the cost of the product exceeds its expected value, the 
broker-dealer will choose not to buy it.
    Moreover, as a broker-dealer chooses to direct fewer orders to a 
particular exchange, the value of the product to the broker-dealer 
decreases, for two reasons. First, the product will contain less 
information, because executions of the broker-dealer's orders will not 
be reflected in it. Second, and perhaps more important, the product 
will be less valuable to that broker-dealer because it does not provide 
information about the venue to which it is directing its orders. Data 
from the competing venue to which the broker-dealer is directing orders 
will become correspondingly more valuable.
    Thus, a super-competitive increase in the fees charged for either 
transactions or data has the potential to impair revenues from both 
products. ``No one disputes that competition for order flow is 
`fierce'.'' \13\ However, the existence of fierce competition for order 
flow

[[Page 26309]]

implies a high degree of price sensitivity on the part of broker-
dealers with order flow, since they may readily reduce costs by 
directing orders toward the lowest-cost trading venues. A broker-dealer 
that shifted its order flow from one platform to another in response to 
order execution price differentials would both reduce the value of that 
platform's market data and reduce its own need to consume data from the 
disfavored platform. Similarly, if a platform increases its market data 
fees, the change will affect the overall cost of doing business with 
the platform, and affected broker-dealers will assess whether they can 
lower their trading costs by directing orders elsewhere and thereby 
lessening the need for the more expensive data.
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    \13\ NetCoalition at 24.
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    Analyzing the cost of market data distribution in isolation from 
the cost of all of the inputs supporting the creation of market data 
will inevitably underestimate the cost of the data. Thus, because it is 
impossible to create data without a fast, technologically robust, and 
well-regulated execution system, system costs and regulatory costs 
affect the price of market data. It would be equally misleading, 
however, to attribute all of the exchange's costs to the market data 
portion of an exchange's joint product. Rather, all of the exchange's 
costs are incurred for the unified purposes of attracting order flow, 
executing and/or routing orders, and generating and selling data about 
market activity. The total return that an exchange earns reflects the 
revenues it receives from the joint products and the total costs of the 
joint products.
    Competition among trading platforms can be expected to constrain 
the aggregate return each platform earns from the sale of its joint 
products, but different platforms may choose from a range of possible, 
and equally reasonable, pricing strategies as the means of recovering 
total costs. For example, some platforms may choose to pay rebates to 
attract orders, charge relatively low prices for market information (or 
provide information free of charge) and charge relatively high prices 
for accessing posted liquidity. Other platforms may choose a strategy 
of paying lower rebates (or no rebates) to attract orders, setting 
relatively high prices for market information, and setting relatively 
low prices for accessing posted liquidity. In this environment, there 
is no economic basis for regulating maximum prices for one of the joint 
products in an industry in which suppliers face competitive constraints 
with regard to the joint offering. This would be akin to strictly 
regulating the price that an automobile manufacturer can charge for car 
sound systems despite the existence of a highly competitive market for 
cars and the availability of aftermarket alternatives to the 
manufacturer-supplied system.
    The market for market data products is competitive and inherently 
contestable because there is fierce competition for the inputs 
necessary to the creation of proprietary data and strict pricing 
discipline for the proprietary products themselves. Numerous exchanges 
compete with each other for listings, trades, and market data itself, 
providing virtually limitless opportunities for entrepreneurs who wish 
to produce and distribute their own market data. This proprietary data 
is produced by each individual exchange, as well as other entities, in 
a vigorously competitive market.
    Broker-dealers currently have numerous alternative venues for their 
order flow, including eleven existing options markets. Each SRO market 
competes to produce transaction reports via trade executions. 
Competitive markets for order flow, executions, and transaction reports 
provide pricing discipline for the inputs of proprietary data products. 
The large number of SROs that currently produce proprietary data or are 
currently capable of producing it provides further pricing discipline 
for proprietary data products. Each SRO is currently permitted to 
produce proprietary data products, and many in addition to MIAX 
currently do, including NASDAQ, CBOE, ISE, NYSE Amex, and NYSEArca. 
Additionally, order routers and market data vendors can facilitate 
single or multiple broker-dealers' production of proprietary data 
products. The potential sources of proprietary products are virtually 
limitless.
    Market data vendors provide another form of price discipline for 
proprietary data products because they control the primary means of 
access to end subscribers. Vendors impose price restraints based upon 
their business models. For example, vendors such as Bloomberg and 
Thomson Reuters that assess a surcharge on data they sell may refuse to 
offer proprietary products that end subscribers will not purchase in 
sufficient numbers. Internet portals, such as Google, impose a 
discipline by providing only data that will enable them to attract 
``eyeballs'' that contribute to their advertising revenue. Retail 
broker-dealers, such as Schwab and Fidelity, offer their customers 
proprietary data only if it promotes trading and generates sufficient 
commission revenue. Although the business models may differ, these 
vendors' pricing discipline is the same: They can simply refuse to 
purchase any proprietary data product that fails to provide sufficient 
value. The Exchange and other producers of proprietary data products 
must understand and respond to these varying business models and 
pricing disciplines in order to market proprietary data products 
successfully.
    In addition to the competition and price discipline described 
above, the market for proprietary data products is also highly 
contestable because market entry is rapid, inexpensive, and profitable. 
The history of electronic trading is replete with examples of entrants 
that swiftly grew into some of the largest electronic trading platforms 
and proprietary data producers: Archipelago, BATS Trading and Direct 
Edge. Regulation NMS, by deregulating the market for proprietary data, 
has increased the contestability of that market. While broker-dealers 
have previously published their proprietary data individually, 
Regulation NMS encourages market data vendors and broker-dealers to 
produce proprietary products cooperatively in a manner never before 
possible. Multiple market data vendors already have the capability to 
aggregate data and disseminate it on a profitable scale, including 
Bloomberg, and Thomson Reuters.
    The Court in NetCoalition concluded that the Commission had failed 
to demonstrate that the market for market data was competitive based on 
the reasoning of the Commission's NetCoalition order because, in the 
Court's view, the Commission had not adequately demonstrated that the 
proprietary data at issue in the case is used to attract order flow. 
The Exchange believes, however, that evidence not then before the court 
clearly demonstrates that availability of data attracts order flow. Due 
to competition among platforms, the Exchange intends to improve its 
platform data offerings on a continuing basis, and to respond promptly 
to customers' data needs.
    The intensity of competition for proprietary information is 
significant and the Exchange believes that this proposal itself clearly 
evidences such competition. The Exchange is offering MOR in order to 
keep pace with changes in the industry and evolving customer needs. It 
is entirely optional and is geared towards attracting new Member 
Applicants and customers. MIAX competitors continue to create new 
market data products and innovative pricing in this space. The Exchange 
expects to see firms challenge its pricing on the basis of the 
Exchange's explicit fees being higher than the zero-priced fees from 
other competitors such as BATS. In all cases, the Exchange

[[Page 26310]]

expects firms to make decisions on how much and what types of data to 
consume on the basis of the total cost of interacting with MIAX or 
other exchanges. Of course, the explicit data fees are only one factor 
in a total platform analysis. Some competitors have lower transactions 
fees and higher data fees, and others are vice versa. The market for 
this proprietary information is highly competitive and continually 
evolves as products develop and change.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    Written comments were neither solicited nor received.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to section 
19(b)(3)(A)(ii) of the Act.\14\ At any time within 60 days of the 
filing of the proposed rule change, the Commission summarily may 
temporarily suspend such rule change if it appears to the Commission 
that such action is necessary or appropriate in the public interest, 
for the protection of investors, or otherwise in furtherance of the 
purposes of the Act. If the Commission takes such action, the 
Commission shall institute proceedings to determine whether the 
proposed rule should be approved or disapproved.
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    \14\ 15 U.S.C. 78s(b)(3)(A)(ii).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-MIAX-2015-32 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-MIAX-2015-32. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549 on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of such filing also will be available 
for inspection and copying at the principal offices of the Exchange. 
All comments received will be posted without change; the Commission 
does not edit personal identifying information from submissions. You 
should submit only information that you wish to make available 
publicly. All submissions should refer to File Number SR-MIAX-2015-32, 
and should be submitted on or before May 28, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\15\
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    \15\ 17 CFR 200.30-3(a)(12).
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Brent J. Fields,
Secretary.
[FR Doc. 2015-10957 Filed 5-6-15; 8:45 am]
 BILLING CODE 8011-01-P



                                                  26306                                Federal Register / Vol. 80, No. 88 / Thursday, May 7, 2015 / Notices

                                                  that is designed to provide objective                      change is consistent with the Act.                     SECURITIES AND EXCHANGE
                                                  criteria for MMs of different sizes and                    Comments may be submitted by any of                    COMMISSION
                                                  business models to be assessed a                           the following methods:
                                                                                                                                                                    [Release No. 34–74857; File No. SR–MIAX–
                                                  Trading Permit Fee that best matches                                                                              2015–32]
                                                  their quoting activity on the Exchange                     Electronic Comments
                                                  yet still be in the range of comparable                      • Use the Commission’s Internet                      Self-Regulatory Organizations: Miami
                                                  fees on other exchanges. The Exchange                      comment form (http://www.sec.gov/                      International Securities Exchange LLC;
                                                  believes that the proposal will increase                   rules/sro.shtml); or                                   Notice of Filing and Immediate
                                                  competition amongst MMs of different                                                                              Effectiveness of a Proposed Rule
                                                  sizes and business models by                                 • Send an email to rule-comments@
                                                                                                                                                                    Change To Amend Its Fee Schedule
                                                  encouraging MMs to be assigned and                         sec.gov. Please include File Number SR–
                                                  quote in option classes with lower total                   MIAX–2015–31 on the subject line.                      May 1, 2015.
                                                  national average daily volume. The                                                                                   Pursuant to section 19(b)(1) of the
                                                                                                             Paper Comments                                         Securities Exchange Act of 1934
                                                  Exchange notes that it operates in a
                                                  highly competitive market in which                           • Send paper comments in triplicate                  (‘‘Act’’),1 and Rule 19b–4 thereunder,2
                                                  market participants can readily favor                      to Brent J. Fields, Secretary, Securities              notice is hereby given that on April 28,
                                                  competing venues if they deem fee                          and Exchange Commission, 100 F Street                  2015, Miami International Securities
                                                  levels at a particular venue to be                         NE., Washington, DC 20549–1090.                        Exchange LLC (‘‘MIAX’’ or ‘‘Exchange’’)
                                                  excessive. In such an environment, the                                                                            filed with the Securities and Exchange
                                                  Exchange must continually adjust its                       All submissions should refer to File                   Commission (‘‘SEC’’ or ‘‘Commission’’)
                                                  fees to remain competitive with other                      Number SR–MIAX–2015–31. This file                      the proposed rule change as described
                                                  exchanges and to attract order flow to                     number should be included on the                       in Items I, II, and III below, which Items
                                                  the Exchange. The Exchange believes                        subject line if email is used. To help the             have been prepared by the Exchange.
                                                  that the proposal reflects this                            Commission process and review your                     The Commission is publishing this
                                                  competitive environment because it                         comments more efficiently, please use                  notice to solicit comments on the
                                                  modify the Exchange’s fees in a manner                     only one method. The Commission will                   proposed rule change from interested
                                                  that continues to encourage market                         post all comments on the Commission’s                  persons.
                                                  participants to register as Market Makers                  Internet Web site (http://www.sec.gov/                 I. Self-Regulatory Organization’s
                                                  on the Exchange, to provide liquidity,                     rules/sro.shtml). Copies of the                        Statement of the Terms of Substance of
                                                  and to attract order flow. To the extent                   submission, all subsequent                             the Proposed Rule Change
                                                  that this purpose is achieved, all the                     amendments, all written statements
                                                                                                                                                                       The Exchange is filing a proposal to
                                                  Exchange’s market participants should                      with respect to the proposed rule
                                                                                                                                                                    amend the MIAX Options Fee Schedule.
                                                  benefit from the improved market                           change that are filed with the                            The text of the proposed rule change
                                                  liquidity.                                                 Commission, and all written                            is available on the Exchange’s Web site
                                                  C. Self-Regulatory Organization’s                          communications relating to the                         at http://www.miaxoptions.com/filter/
                                                  Statement on Comments on the                               proposed rule change between the                       wotitle/rule_filing, at MIAX’s principal
                                                  Proposed Rule Change Received From                         Commission and any person, other than                  office, and at the Commission’s Public
                                                  Members, Participants, or Others                           those that may be withheld from the                    Reference Room.
                                                                                                             public in accordance with the
                                                    Written comments were neither                            provisions of 5 U.S.C. 552, will be                    II. Self-Regulatory Organization’s
                                                  solicited nor received.                                    available for Web site viewing and                     Statement of the Purpose of, and
                                                  III. Date of Effectiveness of the                          printing in the Commission’s Public                    Statutory Basis for, the Proposed Rule
                                                  Proposed Rule Change and Timing for                        Reference Room, 100 F Street NE.,                      Change
                                                  Commission Action                                          Washington, DC 20549, on official                         In its filing with the Commission, the
                                                                                                             business days between the hours of                     Exchange included statements
                                                     The foregoing rule change has become
                                                                                                             10:00 a.m. and 3:00 p.m. Copies of the                 concerning the purpose of and basis for
                                                  effective pursuant to section
                                                  19(b)(3)(A)(ii) of the Act.11 At any time                  filing will also be available for                      the proposed rule change and discussed
                                                  within 60 days of the filing of the                        inspection and copying at the principal                any comments it received on the
                                                  proposed rule change, the Commission                       office of the Exchange. All comments                   proposed rule change. The text of these
                                                  summarily may temporarily suspend                          received will be posted without change;                statements may be examined at the
                                                  such rule change if it appears to the                      the Commission does not edit personal                  places specified in Item IV below. The
                                                  Commission that such action is                             identifying information from                           Exchange has prepared summaries, set
                                                  necessary or appropriate in the public                     submissions. You should submit only                    forth in sections A, B, and C below, of
                                                  interest, for the protection of investors,                 information that you wish to make                      the most significant aspects of such
                                                  or otherwise in furtherance of the                         available publicly. All submissions                    statements.
                                                  purposes of the Act. If the Commission                     should refer to File Number SR–MIAX–
                                                                                                                                                                    A. Self-Regulatory Organization’s
                                                  takes such action, the Commission shall                    2015–31 and should be submitted on or                  Statement of the Purpose of, and
                                                  institute proceedings to determine                         before May 28, 2015.                                   Statutory Basis for, the Proposed Rule
                                                  whether the proposed rule should be                          For the Commission, by the Division of               Change
                                                  approved or disapproved.                                   Trading and Markets, pursuant to delegated
                                                                                                                                                                    1. Purpose
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                                                                                                             authority.12
                                                  IV. Solicitation of Comments                                                                                         The Exchange proposes to amend its
                                                                                                             Brent J. Fields,
                                                    Interested persons are invited to                                                                               Fee Schedule to establish monthly fees
                                                                                                             Secretary.
                                                  submit written data, views, and                                                                                   for Internal Distributors and External
                                                  arguments concerning the foregoing,                        [FR Doc. 2015–10952 Filed 5–6–15; 8:45 am]
                                                                                                                                                                    Distributors of MIAX Order Feed
                                                  including whether the proposed rule                        BILLING CODE 8011–01–P
                                                                                                                                                                      1 15   U.S.C. 78s(b)(1).
                                                    11 15   U.S.C. 78s(b)(3)(A)(ii).                           12 17   CFR 200.30–3(a)(12).                           2 17   CFR 240.19b–4.



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                                                                                  Federal Register / Vol. 80, No. 88 / Thursday, May 7, 2015 / Notices                                                    26307

                                                  (‘‘MOR’’) data product. The proposed                    by the total number of trading days in                organizations and broker-dealers
                                                  fees are similar to those of another                    the affected calendar month. The                      increased authority and flexibility to
                                                  options exchange.3                                      proposed fees for the MOR data feed are               offer new and unique market data to the
                                                     MOR provides real-time information                   in the range of similar fees found on                 public. It was believed that this
                                                  to enable users to keep track of the                    another exchange.7                                    authority would expand the amount of
                                                  simple order book for all symbols listed                   In addition, the Exchange notes that it            data available to consumers, and also
                                                  on MIAX.4 MOR provides real-time data                   is making non-substantive technical                   spur innovation and competition for the
                                                  including the limit price, origin, and                  changes to the Fee Schedule to                        provision of market data:
                                                  size of each order for the entire order                 consolidate the market data fees in one                 [E]fficiency is promoted when broker-
                                                  book to its users. It is a compilation of               section and to make corresponding                     dealers who do not need the data beyond the
                                                  data for orders residing on the                         changes to the outline numbering.                     prices, sizes, market center identifications of
                                                  Exchange’s order book for options                                                                             the NBBO and consolidated last sale
                                                  traded on the Exchange that the                         2. Statutory Basis                                    information are not required to receive (and
                                                  Exchange provides through a real-time                      The Exchange believes that its                     pay for) such data [sic] when broker-dealers
                                                  data feed. The Exchange updates the                     proposal to amend its fee schedule is                 may choose to receive (and pay for)
                                                  information upon receipt of each order                  consistent with section 6(b) of the Act 8             additional market data based on their own
                                                  or change in status to any order resting                in general, and furthers the objectives of            internal analysis of the need for such data.11
                                                  on the book (e.g., routing, trading, or                 section 6(b)(4) of the Act 9 in particular,             By removing ‘‘unnecessary regulatory
                                                  cancelling of the order).                               in that it is an equitable allocation of              restrictions’’ on the ability of exchanges
                                                     The Exchange proposes to establish                   reasonable fees and other charges among               to sell their own data, Regulation NMS
                                                  monthly fees to Distributors of the MOR                 Exchange members.                                     advanced the goals of the Act and the
                                                  market data product that receive a feed                    The Exchange believes the proposed                 principles reflected in its legislative
                                                  of data either directly from MIAX or                    fees are a reasonable allocation of its               history. If the free market should
                                                  indirectly through another entity and                   costs and expenses among its Members                  determine whether proprietary data is
                                                  then distributes it either internally                   and other persons using its facilities                sold to broker-dealers at all, it follows
                                                  (within that entity) or externally                      since it is recovering not only the costs             that the price at which such data is sold
                                                  (outside that entity). The monthly                      of the data distribution infrastructure,              should be set by the market as well.
                                                  Distributor Fee charged depends on                      but also the costs of designing,
                                                  whether the Distributor is an ‘‘Internal                                                                        In July, 2010, Congress adopted H.R.
                                                                                                          maintaining, and operating the
                                                  Distributor’’ 5 or an ‘‘External                                                                              4173, the Dodd-Frank Wall Street
                                                                                                          exchange’s transaction execution
                                                  Distributor’’.6 The Exchange notes that                                                                       Reform and Consumer Protection Act of
                                                                                                          platform and the cost of regulating the
                                                  all Distributors are required to execute                                                                      2010 (‘‘Dodd-Frank Act’’), which
                                                                                                          exchange to ensure its fair operation and
                                                  a MIAX Distributor Agreement.                                                                                 amended section 19 of the Act. Among
                                                                                                          maintain investor confidence. Access to
                                                  Specifically, the Exchange proposes to                                                                        other things, section 916 of the Dodd-
                                                                                                          the Exchange is provided on fair and
                                                  assess Internal Distributors of MOR                                                                           Frank Act amended paragraph (A) of
                                                                                                          non-discriminatory terms. The proposed
                                                  $3,000 per month and External                                                                                 section 19(b)(3) of the Act by inserting
                                                                                                          fees for MOR are reasonable since they
                                                  Distributors of MOR from $3,500 per                                                                           the phrase ‘‘on any person, whether or
                                                                                                          are in the range of similar fees charged
                                                  month. Market Data Fees for MOR will                                                                          not the person is a member of the self-
                                                                                                          by another exchange.10 The Exchange
                                                  be reduced for new Distributors for the                                                                       regulatory organization’’ after ‘‘due, fee
                                                                                                          believes the proposed fees are equitable
                                                  first month during which they subscribe                                                                       or other charge imposed by the self-
                                                                                                          and not unfairly discriminatory because
                                                  to MOR, based on the number of trading                                                                        regulatory organization.’’ As a result, all
                                                                                                          the fee level results in a reasonable and
                                                  days that have been held during the                                                                           SRO rule proposals establishing or
                                                                                                          equitable allocation of fees amongst
                                                  month prior to the date on which they                                                                         changing dues, fees or other charges are
                                                                                                          External Distributors and Internal
                                                  subscribe. Such new Distributors will be                                                                      immediately effective upon filing
                                                                                                          Distributors for similar services.
                                                  assessed a pro-rata percentage of the                                                                         regardless of whether such dues, fees or
                                                                                                          Moreover, the decision as to whether or
                                                  fees described above, which is the                                                                            other charges are imposed on members
                                                                                                          not to subscribe to MOR is entirely
                                                  percentage of the number of trading                                                                           of the SRO, non-members, or both.
                                                                                                          optional to all parties. Potential
                                                  days remaining in the affected calendar                                                                       Section 916 further amended paragraph
                                                                                                          subscribers are not required to purchase
                                                  month as of the date on which they                                                                            (C) of section 19(b)(3) of the Act to read,
                                                                                                          the MOR market data feed, and the
                                                  begin to receive the MOR feed, divided                                                                        in pertinent part, ‘‘At any time within
                                                                                                          Exchange is not required to make the
                                                                                                                                                                the 60-day period beginning on the date
                                                                                                          MOR market data feeds available.
                                                     3 See NASDAQ OMX PHLX LLC Pricing                                                                          of filing of such a proposed rule change
                                                  Schedule, section IX. The Exchange notes that           Subscribers can discontinue their use at
                                                                                                                                                                in accordance with the provisions of
                                                  while the proposed fees for Distributors is similar     any time and for any reason, including
                                                                                                                                                                paragraph (1) [of Section 19(b)], the
                                                  to the distributor fees for PHLX Orders; the            due to their assessment of the
                                                  Exchange does not at this time propose to establish                                                           Commission summarily may
                                                                                                          reasonableness of fees charged. The
                                                  the additional $1 per month for Non-Professional                                                              temporarily suspend the change in the
                                                  Subscribers and the $40 per month for Professional      allocation of fees among subscribers is
                                                                                                                                                                rules of the self-regulatory organization
                                                  Subscribers that PHLX charges for PHLX Orders.          fair and reasonable because, if the
                                                                                                                                                                made thereby, if it appears to the
                                                     4 See Securities Exchange Act Release No. 74759
                                                                                                          market deems the proposed fees to be
                                                  (April 17, 2015), 80 FR 22749 (April 23, 2015) (SR–                                                           Commission that such action is
                                                                                                          unfair or inequitable, firms can
                                                  MIAX–2015–28).                                                                                                necessary or appropriate in the public
                                                                                                          diminish or discontinue their use of this
                                                     5 An Internal Distributor is an organization that
                                                                                                                                                                interest, for the protection of investors,
                                                  subscribes to the Exchange for the use of MOR, and      data.
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                                                                                                                                                                or otherwise in furtherance of the
                                                  is permitted by agreement with the Exchange to             In adopting Regulation NMS, the
                                                  provide MOR data to internal users (i.e., users                                                               purposes of this title. If the Commission
                                                                                                          Commission granted self-regulatory
                                                  within their own organization).                                                                               takes such action, the Commission shall
                                                     6 An External Distributor is an organization that
                                                                                                            7 See NASDAQ OMX PHLX LLC Pricing                   institute proceedings under paragraph
                                                  subscribes to the Exchange for the use of MOR, and                                                            (2)(B) [of Section 19(b)] to determine
                                                  is permitted by agreement with the Exchange to          Schedule, Section IX.
                                                                                                            8 15 U.S.C. 78f(b).
                                                  provide MOR data to both internal users and to
                                                                                                            9 15 U.S.C. 78f(b)(4).                                 11 Securities Exchange Act Release No. 51808
                                                  external users (i.e., users outside of their own
                                                  organization).                                            10 See supra note 3.                                (June 9, 2005), 70 FR 37496 (June 29, 2005).



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                                                  26308                           Federal Register / Vol. 80, No. 88 / Thursday, May 7, 2015 / Notices

                                                  whether the proposed rule should be                     decision made prior to the effective date              of the platform where the order can be
                                                  approved or disapproved.’’                              of the Dodd-Frank Act, upheld the                      posted, including the execution fees,
                                                     The Exchange believes that these                     Commission’s reliance upon                             data quality and price and distribution
                                                  amendments to section 19 of the Act                     competitive markets to set reasonable                  of its data products. Without the
                                                  reflect Congress’s intent to allow the                  and equitably allocated fees for market                prospect of a taking order seeing and
                                                  Commission to rely upon the forces of                   data:                                                  reacting to a posted order on a particular
                                                  competition to ensure that fees for                        In fact, the legislative history indicates that     platform, the posting of the order would
                                                  market data are reasonable and                          the Congress intended that the market system           accomplish little.
                                                  equitably allocated. Although section                   ‘evolve through the interplay of competitive              Without trade executions, exchange
                                                  19(b) had formerly authorized                           forces as unnecessary regulatory restrictions          data products cannot exist. Data
                                                  immediate effectiveness for a ‘‘due, fee                are removed’ and that the SEC wield its                products are valuable to many end
                                                  or other charge imposed by the self-                    regulatory power ‘in those situations where            subscribers only insofar as they provide
                                                  regulatory organization,’’ the                          competition may not be sufficient,’ such as            information that end subscribers expect
                                                  Commission adopted a policy and                         in the creation of a ‘consolidated                     will assist them or their customers in
                                                  subsequently a rule stating that fees for               transactional reporting system.’ 12                    making trading decisions. The costs of
                                                  data and other products available to                       The court’s conclusions about                       producing market data include not only
                                                  persons that are not members of the self-               Congressional intent are therefore                     the costs of the data distribution
                                                  regulatory organization must be                         reinforced by the Dodd-Frank Act                       infrastructure, but also the costs of
                                                  approved by the Commission after first                  amendments, which create a                             designing, maintaining, and operating
                                                  being published for comment. At the                     presumption that exchange fees,                        the exchange’s transaction execution
                                                  time, the Commission supported the                      including market data fees, may take                   platform and the cost of regulating the
                                                  adoption of the policy and the rule by                  effect immediately, without prior                      exchange to ensure its fair operation and
                                                  pointing out that unlike members,                       Commission approval, and that the                      maintain investor confidence. The total
                                                  whose representation in self-regulatory                 Commission should take action to                       return that a trading platform earns
                                                  organization governance was mandated                    suspend a fee change and institute a                   reflects the revenues it receives from
                                                  by the Act, non-members should be                       proceeding to determine whether the fee                both products and the joint costs it
                                                  given the opportunity to comment on                     change should be approved or                           incurs. Moreover, an exchange’s
                                                  fees before being required to pay them,                 disapproved only where the                             customers view the costs of transaction
                                                  and that the Commission should                          Commission has concerns that the                       executions and of data as a unified cost
                                                  specifically approve all such fees. The                 change may not be consistent with the                  of doing business with the exchange. A
                                                  Exchange believes that the amendment                    Act.                                                   broker-dealer will direct orders to a
                                                  to section 19 reflects Congress’s                                                                              particular exchange only if the expected
                                                  conclusion that the evolution of self-                  B. Self-Regulatory Organization’s                      revenues from executing trades on the
                                                  regulatory organization governance and                  Statement on Burden on Competition                     exchange exceed net transaction
                                                  competitive market structure have                          The Exchange does not believe that                  execution costs and the cost of data that
                                                  rendered the Commission’s prior policy                  the proposed rule change will result in                the broker-dealer chooses to buy to
                                                  on non-member fees obsolete.                            any burden on competition that is not                  support its trading decisions (or those of
                                                  Specifically, many exchanges have                       necessary or appropriate in furtherance                its customers). The choice of data
                                                  evolved from member-owned, not-for-                     of the purposes of the Act.                            products is, in turn, a product of the
                                                  profit corporations into for-profit,                    Notwithstanding its determination that                 value of the products in making
                                                  investor-owned corporations (or                         the Commission may rely upon                           profitable trading decisions. If the cost
                                                  subsidiaries of investor-owned                          competition to establish fair and                      of the product exceeds its expected
                                                  corporations). Accordingly, exchanges                   equitably allocated fees for market data,              value, the broker-dealer will choose not
                                                  no longer have narrow incentives to                     the NetCoalition Court found that the                  to buy it.
                                                  manage their affairs for the exclusive                  Commission had not, in that case,                         Moreover, as a broker-dealer chooses
                                                  benefit of their members, but rather                    compiled a record that adequately                      to direct fewer orders to a particular
                                                  have incentives to maximize the appeal                  supported its conclusion that the market               exchange, the value of the product to
                                                  of their products to all customers,                     for the data at issue in the case was                  the broker-dealer decreases, for two
                                                  whether members or non-members, so                      competitive. The Exchange believes that                reasons. First, the product will contain
                                                  as to broaden distribution and grow                     a record may readily be established to                 less information, because executions of
                                                  revenues. Moreover, the Exchange                        demonstrate the competitive nature of                  the broker-dealer’s orders will not be
                                                  believes that the change also reflects an               the market in question.                                reflected in it. Second, and perhaps
                                                  endorsement of the Commission’s                            There is intense competition between                more important, the product will be less
                                                  determinations that reliance on                         trading platforms that provide                         valuable to that broker-dealer because it
                                                  competitive markets is an appropriate                   transaction execution and routing                      does not provide information about the
                                                  means to ensure equitable and                           services and proprietary data products.                venue to which it is directing its orders.
                                                  reasonable prices. Simply put, the                      Transaction execution and proprietary                  Data from the competing venue to
                                                  change reflects a presumption that all                  data products are complementary in that                which the broker-dealer is directing
                                                  fee changes should be permitted to take                 market data is both an input and a                     orders will become correspondingly
                                                  effect immediately, since the level of all              byproduct of the execution service. In                 more valuable.
                                                  fees are constrained by competitive                     fact, market data and trade execution are                 Thus, a super-competitive increase in
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                                                  forces. The Exchange therefore believes                 a representative example of joint                      the fees charged for either transactions
                                                  that the fees for MOR are properly                      products with joint costs. The decision                or data has the potential to impair
                                                  assessed on non-member Distributors.                    whether and on which platform to post                  revenues from both products. ‘‘No one
                                                     The decision of the United States                    an order will depend on the attributes                 disputes that competition for order flow
                                                  Court of Appeals for the District of                                                                           is ‘fierce’.’’ 13 However, the existence of
                                                  Columbia Circuit in NetCoalition v.                       12 NetCoalition, at 15 (quoting H.R. Rep. No. 94–    fierce competition for order flow
                                                  SEC, No. 09–1042 (D.C. Cir. 2010),                      229, at 92 (1975), as reprinted in 1975 U.S.C.C.A.N.
                                                  although reviewing a Commission                         321, 323).                                              13 NetCoalition   at 24.



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                                                                                  Federal Register / Vol. 80, No. 88 / Thursday, May 7, 2015 / Notices                                            26309

                                                  implies a high degree of price sensitivity              manufacturer can charge for car sound                 They can simply refuse to purchase any
                                                  on the part of broker-dealers with order                systems despite the existence of a highly             proprietary data product that fails to
                                                  flow, since they may readily reduce                     competitive market for cars and the                   provide sufficient value. The Exchange
                                                  costs by directing orders toward the                    availability of aftermarket alternatives to           and other producers of proprietary data
                                                  lowest-cost trading venues. A broker-                   the manufacturer-supplied system.                     products must understand and respond
                                                  dealer that shifted its order flow from                    The market for market data products                to these varying business models and
                                                  one platform to another in response to                  is competitive and inherently                         pricing disciplines in order to market
                                                  order execution price differentials                     contestable because there is fierce                   proprietary data products successfully.
                                                  would both reduce the value of that                     competition for the inputs necessary to                  In addition to the competition and
                                                  platform’s market data and reduce its                   the creation of proprietary data and                  price discipline described above, the
                                                  own need to consume data from the                       strict pricing discipline for the                     market for proprietary data products is
                                                  disfavored platform. Similarly, if a                    proprietary products themselves.                      also highly contestable because market
                                                  platform increases its market data fees,                Numerous exchanges compete with                       entry is rapid, inexpensive, and
                                                  the change will affect the overall cost of              each other for listings, trades, and                  profitable. The history of electronic
                                                  doing business with the platform, and                   market data itself, providing virtually               trading is replete with examples of
                                                  affected broker-dealers will assess                     limitless opportunities for entrepreneurs             entrants that swiftly grew into some of
                                                  whether they can lower their trading                    who wish to produce and distribute                    the largest electronic trading platforms
                                                  costs by directing orders elsewhere and                 their own market data. This proprietary               and proprietary data producers:
                                                  thereby lessening the need for the more                 data is produced by each individual                   Archipelago, BATS Trading and Direct
                                                  expensive data.                                         exchange, as well as other entities, in a             Edge. Regulation NMS, by deregulating
                                                     Analyzing the cost of market data                    vigorously competitive market.                        the market for proprietary data, has
                                                  distribution in isolation from the cost of                 Broker-dealers currently have                      increased the contestability of that
                                                  all of the inputs supporting the creation               numerous alternative venues for their                 market. While broker-dealers have
                                                  of market data will inevitably                          order flow, including eleven existing                 previously published their proprietary
                                                  underestimate the cost of the data. Thus,               options markets. Each SRO market                      data individually, Regulation NMS
                                                  because it is impossible to create data                 competes to produce transaction reports               encourages market data vendors and
                                                  without a fast, technologically robust,                 via trade executions. Competitive                     broker-dealers to produce proprietary
                                                  and well-regulated execution system,                    markets for order flow, executions, and               products cooperatively in a manner
                                                  system costs and regulatory costs affect                transaction reports provide pricing                   never before possible. Multiple market
                                                  the price of market data. It would be                   discipline for the inputs of proprietary              data vendors already have the capability
                                                  equally misleading, however, to                         data products. The large number of                    to aggregate data and disseminate it on
                                                  attribute all of the exchange’s costs to                SROs that currently produce proprietary               a profitable scale, including Bloomberg,
                                                  the market data portion of an exchange’s                data or are currently capable of                      and Thomson Reuters.
                                                  joint product. Rather, all of the                       producing it provides further pricing                    The Court in NetCoalition concluded
                                                  exchange’s costs are incurred for the                   discipline for proprietary data products.             that the Commission had failed to
                                                  unified purposes of attracting order                    Each SRO is currently permitted to                    demonstrate that the market for market
                                                  flow, executing and/or routing orders,                  produce proprietary data products, and                data was competitive based on the
                                                  and generating and selling data about                   many in addition to MIAX currently do,                reasoning of the Commission’s
                                                  market activity. The total return that an               including NASDAQ, CBOE, ISE, NYSE                     NetCoalition order because, in the
                                                  exchange earns reflects the revenues it                 Amex, and NYSEArca. Additionally,                     Court’s view, the Commission had not
                                                  receives from the joint products and the                order routers and market data vendors                 adequately demonstrated that the
                                                  total costs of the joint products.                      can facilitate single or multiple broker-             proprietary data at issue in the case is
                                                     Competition among trading platforms                  dealers’ production of proprietary data               used to attract order flow. The Exchange
                                                  can be expected to constrain the                        products. The potential sources of                    believes, however, that evidence not
                                                  aggregate return each platform earns                    proprietary products are virtually                    then before the court clearly
                                                  from the sale of its joint products, but                limitless.                                            demonstrates that availability of data
                                                  different platforms may choose from a                      Market data vendors provide another                attracts order flow. Due to competition
                                                  range of possible, and equally                          form of price discipline for proprietary              among platforms, the Exchange intends
                                                  reasonable, pricing strategies as the                   data products because they control the                to improve its platform data offerings on
                                                  means of recovering total costs. For                    primary means of access to end                        a continuing basis, and to respond
                                                  example, some platforms may choose to                   subscribers. Vendors impose price                     promptly to customers’ data needs.
                                                  pay rebates to attract orders, charge                   restraints based upon their business                     The intensity of competition for
                                                  relatively low prices for market                        models. For example, vendors such as                  proprietary information is significant
                                                  information (or provide information free                Bloomberg and Thomson Reuters that                    and the Exchange believes that this
                                                  of charge) and charge relatively high                   assess a surcharge on data they sell may              proposal itself clearly evidences such
                                                  prices for accessing posted liquidity.                  refuse to offer proprietary products that             competition. The Exchange is offering
                                                  Other platforms may choose a strategy                   end subscribers will not purchase in                  MOR in order to keep pace with changes
                                                  of paying lower rebates (or no rebates)                 sufficient numbers. Internet portals,                 in the industry and evolving customer
                                                  to attract orders, setting relatively high              such as Google, impose a discipline by                needs. It is entirely optional and is
                                                  prices for market information, and                      providing only data that will enable                  geared towards attracting new Member
                                                  setting relatively low prices for                       them to attract ‘‘eyeballs’’ that                     Applicants and customers. MIAX
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                                                  accessing posted liquidity. In this                     contribute to their advertising revenue.              competitors continue to create new
                                                  environment, there is no economic basis                 Retail broker-dealers, such as Schwab                 market data products and innovative
                                                  for regulating maximum prices for one                   and Fidelity, offer their customers                   pricing in this space. The Exchange
                                                  of the joint products in an industry in                 proprietary data only if it promotes                  expects to see firms challenge its pricing
                                                  which suppliers face competitive                        trading and generates sufficient                      on the basis of the Exchange’s explicit
                                                  constraints with regard to the joint                    commission revenue. Although the                      fees being higher than the zero-priced
                                                  offering. This would be akin to strictly                business models may differ, these                     fees from other competitors such as
                                                  regulating the price that an automobile                 vendors’ pricing discipline is the same:              BATS. In all cases, the Exchange


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                                                  26310                                Federal Register / Vol. 80, No. 88 / Thursday, May 7, 2015 / Notices

                                                  expects firms to make decisions on how                     Commission process and review your                    2015, the Municipal Securities
                                                  much and what types of data to                             comments more efficiently, please use                 Rulemaking Board (the ‘‘MSRB’’ or
                                                  consume on the basis of the total cost of                  only one method. The Commission will                  ‘‘Board’’) filed with the Securities and
                                                  interacting with MIAX or other                             post all comments on the Commission’s                 Exchange Commission (the ‘‘SEC’’ or
                                                  exchanges. Of course, the explicit data                    Internet Web site (http://www.sec.gov/                ‘‘Commission’’) the proposed rule
                                                  fees are only one factor in a total                        rules/sro.shtml). Copies of the                       change as described in Items I and II
                                                  platform analysis. Some competitors                        submission, all subsequent                            below, which Items have been prepared
                                                  have lower transactions fees and higher                    amendments, all written statements                    by the MSRB. The Commission is
                                                  data fees, and others are vice versa. The                  with respect to the proposed rule                     publishing this notice to solicit
                                                  market for this proprietary information                    change that are filed with the
                                                                                                                                                                   comments on the proposed rule change
                                                  is highly competitive and continually                      Commission, and all written
                                                                                                                                                                   from interested persons.
                                                  evolves as products develop and                            communications relating to the
                                                  change.                                                    proposed rule change between the                      I. Self-Regulatory Organization’s
                                                                                                             Commission and any person, other than                 Statement of the Terms of Substance of
                                                  C. Self-Regulatory Organization’s                          those that may be withheld from the
                                                  Statement on Comments on the                                                                                     the Proposed Rule Change
                                                                                                             public in accordance with the
                                                  Proposed Rule Change Received From                         provisions of 5 U.S.C. 552, will be                      The MSRB filed with the Commission
                                                  Members, Participants, or Others                           available for Web site viewing and                    the specifications for the selection of
                                                    Written comments were neither                            printing in the Commission’s Public                   examination questions (‘‘selection
                                                  solicited nor received.                                    Reference Room, 100 F Street NE.,                     specifications’’) and content outline for
                                                                                                             Washington, DC 20549 on official                      the Municipal Advisor Representative
                                                  III. Date of Effectiveness of the
                                                                                                             business days between the hours of                    Qualification Examination (‘‘Series 50
                                                  Proposed Rule Change and Timing for                        10:00 a.m. and 3:00 p.m. Copies of such
                                                  Commission Action                                                                                                examination’’) (the ‘‘proposed rule
                                                                                                             filing also will be available for                     change’’).3 The MSRB is not proposing
                                                     The foregoing rule change has become                    inspection and copying at the principal               in this filing any textual changes to its
                                                  effective pursuant to section                              offices of the Exchange. All comments                 rules.
                                                  19(b)(3)(A)(ii) of the Act.14 At any time                  received will be posted without change;
                                                  within 60 days of the filing of the                        the Commission does not edit personal                    The text of the proposed rule change
                                                  proposed rule change, the Commission                       identifying information from                          is available on the MSRB’s Web site at
                                                  summarily may temporarily suspend                          submissions. You should submit only                   www.msrb.org/Rules-and-
                                                  such rule change if it appears to the                      information that you wish to make                     Interpretations/SEC-Filings/2015-
                                                  Commission that such action is                             available publicly. All submissions                   Filings.aspx, at the MSRB’s principal
                                                  necessary or appropriate in the public                     should refer to File Number SR–MIAX–                  office, and at the Commission’s Public
                                                  interest, for the protection of investors,                 2015–32, and should be submitted on or                Reference Room.
                                                  or otherwise in furtherance of the                         before May 28, 2015.
                                                  purposes of the Act. If the Commission                                                                           II. Self-Regulatory Organization’s
                                                                                                               For the Commission, by the Division of              Statement of the Purpose of, and
                                                  takes such action, the Commission shall                    Trading and Markets, pursuant to delegated
                                                  institute proceedings to determine                         authority.15                                          Statutory Basis for, the Proposed Rule
                                                  whether the proposed rule should be                        Brent J. Fields,                                      Change
                                                  approved or disapproved.                                   Secretary.                                              In its filing with the Commission, the
                                                  IV. Solicitation of Comments                               [FR Doc. 2015–10957 Filed 5–6–15; 8:45 am]            MSRB included statements concerning
                                                    Interested persons are invited to                        BILLING CODE 8011–01–P                                the purpose of and basis for the
                                                  submit written data, views, and                                                                                  proposed rule change and discussed any
                                                  arguments concerning the foregoing,                                                                              comments it received on the proposed
                                                                                                             SECURITIES AND EXCHANGE
                                                  including whether the proposed rule                                                                              rule change. The text of these statements
                                                                                                             COMMISSION
                                                  change is consistent with the Act.                                                                               may be examined at the places specified
                                                  Comments may be submitted by any of                        [Release No. 34–74858; File No. SR–MSRB–              in Item IV below. The MSRB has
                                                  the following methods:                                     2015–04]                                              prepared summaries, set forth in
                                                                                                                                                                   Sections A, B, and C below, of the most
                                                  Electronic Comments                                        Self-Regulatory Organizations;
                                                                                                             Municipal Securities Rulemaking                       significant aspects of such statements.
                                                    • Use the Commission’s Internet
                                                  comment form (http://www.sec.gov/                          Board; Notice of Filing and Immediate
                                                  rules/sro.shtml); or                                       Effectiveness of a Proposed Rule
                                                    • Send an email to rule-comments@                        Change Consisting of the
                                                  sec.gov. Please include File Number SR–                    Specifications for the Selection of                      3 The MSRB is also proposing the question bank


                                                  MIAX–2015–32 on the subject line.                          Examination Questions and Content                     for the Series 50, but based upon instructions from
                                                                                                             Outline for the Municipal Advisor                     the Commission staff, the MSRB is submitting SR–
                                                  Paper Comments                                             Representative Qualification                          MSRB–2015–04 for immediate effectiveness
                                                                                                                                                                   pursuant to Section 19(b)(3)(A)(i) of the Act and
                                                    • Send paper comments in triplicate                      Examination
                                                                                                                                                                   Rule 19b–4(f)(6) thereunder, and is not filing the
                                                  to Secretary, Securities and Exchange                      May 1, 2015.                                          question bank for Commission review. See letter to
                                                  Commission, 100 F Street NE.,
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                                                                                Pursuant to Section 19(b)(1) of the                Diane G. Klinke, General Counsel, MSRB, from
                                                  Washington, DC 20549–1090.                                 Securities Exchange Act of 1934 (the                  Belinda Blaine, Associate Director, Division of
                                                  All submissions should refer to File                                                                             Market Regulation, SEC, dated July 24, 2000,
                                                                                                             ‘‘Act’’) 1 and Rule 19b–4 thereunder,2                attached as Exhibit 3b. The question bank is
                                                  Number SR–MIAX–2015–32. This file                          notice is hereby given that on April 22,              available for Commission review. The selection
                                                  number should be included on the                                                                                 specifications for the Series 50 examination, Exhibit
                                                  subject line if email is used. To help the                   15 17 CFR 200.30–3(a)(12).                          3c, have been omitted and filed separately with the
                                                                                                               1 15 U.S.C. 78s(b)(1).                              Commission for confidential treatment pursuant to
                                                    14 15   U.S.C. 78s(b)(3)(A)(ii).                           2 17 CFR 240.19b–4.                                 Rule 24b–2 of the Securities Exchange Act.



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Document Created: 2015-12-16 07:50:43
Document Modified: 2015-12-16 07:50:43
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 26306 

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