80_FR_31023 80 FR 30919 - Tart Cherries Grown in the States of Michigan, et al.; Free and Restricted Percentages for the 2014-15 Crop Year for Tart Cherries

80 FR 30919 - Tart Cherries Grown in the States of Michigan, et al.; Free and Restricted Percentages for the 2014-15 Crop Year for Tart Cherries

DEPARTMENT OF AGRICULTURE
Agricultural Marketing Service

Federal Register Volume 80, Issue 104 (June 1, 2015)

Page Range30919-30923
FR Document2015-12762

This rule implements a recommendation from the Cherry Industry Administrative Board (Board) to establish free and restricted percentages for the 2014-15 crop year under the marketing order for tart cherries grown in the states of Michigan, New York, Pennsylvania, Oregon, Utah, Washington, and Wisconsin (order). The Board locally administers the marketing order and is comprised of producers and handlers of tart cherries operating within the production area. This action establishes the proportion of tart cherries from the 2014 crop which may be handled in commercial outlets at 80 percent free and 20 percent restricted. In addition, this action increases the carry-out volume of fruit to 50 million pounds for this season. These percentages should stabilize marketing conditions by adjusting supply to meet market demand and help improve grower returns.

Federal Register, Volume 80 Issue 104 (Monday, June 1, 2015)
[Federal Register Volume 80, Number 104 (Monday, June 1, 2015)]
[Rules and Regulations]
[Pages 30919-30923]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-12762]



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Federal Register / Vol. 80, No. 104 / Monday, June 1, 2015 / Rules 
and Regulations

[[Page 30919]]



DEPARTMENT OF AGRICULTURE

Agricultural Marketing Service

7 CFR Part 930

[Doc. No. AMS-FV-14-0077; FV14-930-2 FR]


Tart Cherries Grown in the States of Michigan, et al.; Free and 
Restricted Percentages for the 2014-15 Crop Year for Tart Cherries

AGENCY: Agricultural Marketing Service, USDA.

ACTION: Final rule.

-----------------------------------------------------------------------

SUMMARY: This rule implements a recommendation from the Cherry Industry 
Administrative Board (Board) to establish free and restricted 
percentages for the 2014-15 crop year under the marketing order for 
tart cherries grown in the states of Michigan, New York, Pennsylvania, 
Oregon, Utah, Washington, and Wisconsin (order). The Board locally 
administers the marketing order and is comprised of producers and 
handlers of tart cherries operating within the production area. This 
action establishes the proportion of tart cherries from the 2014 crop 
which may be handled in commercial outlets at 80 percent free and 20 
percent restricted. In addition, this action increases the carry-out 
volume of fruit to 50 million pounds for this season. These percentages 
should stabilize marketing conditions by adjusting supply to meet 
market demand and help improve grower returns.

DATES: Effective June 2, 2015.

FOR FURTHER INFORMATION CONTACT: Jennie M. Varela, Marketing 
Specialist, or Christian D. Nissen, Regional Director, Southeast 
Marketing Field Office, Marketing Order and Agreement Division, Fruit 
and Vegetable Program, AMS, USDA; Telephone: (863) 324-3375, Fax: (863) 
291-8614, or Email: Jennie.Varela@ams.usda.gov or 
Christian.Nissen@ams.usda.gov.
    Small businesses may request information on complying with this 
regulation by contacting Jeffrey Smutny, Marketing Order and Agreement 
Division, Fruit and Vegetable Program, AMS, USDA, 1400 Independence 
Avenue SW., STOP 0237, Washington, DC 20250-0237; Telephone: (202) 720-
2491, Fax: (202) 720-8938, or Email: Jeffrey.Smutney@ams.usda.gov.

SUPPLEMENTARY INFORMATION: This final rule is issued under Marketing 
Agreement and Order No. 930, both as amended (7 CFR part 930), 
regulating the handling of tart cherries produced in the States of 
Michigan, New York, Pennsylvania, Oregon, Utah, Washington and 
Wisconsin, hereinafter referred to as the ``order.'' The order is 
effective under the Agricultural Marketing Agreement Act of 1937, as 
amended (7 U.S.C. 601-674), hereinafter referred to as the ``Act.''
    The Department of Agriculture (USDA) is issuing this proposed rule 
in conformance with Executive Orders 12866, 13563, and 13175.
    This final rule has been reviewed under Executive Order 12988, 
Civil Justice Reform. Under the order provisions now in effect, free 
and restricted percentages may be established for tart cherries handled 
during the crop year. This rule establishes free and restricted 
percentages for tart cherries for the 2014-15 crop year, beginning July 
1, 2014, through June 30, 2015.
    The Act provides that administrative proceedings must be exhausted 
before parties may file suit in court. Under section 608c(15)(A) of the 
Act, any handler subject to an order may file with USDA a petition 
stating that the order, any provision of the order, or any obligation 
imposed in connection with the order is not in accordance with law and 
request a modification of the order or to be exempted therefrom. A 
handler is afforded the opportunity for a hearing on the petition. 
After the hearing, USDA would rule on the petition. The Act provides 
that the district court of the United States in any district in which 
the handler is an inhabitant, or has his or her principal place of 
business, has jurisdiction to review USDA's ruling on the petition, 
provided an action is filed not later than 20 days after the date of 
the entry of the ruling.
    This final rule establishes free and restricted percentages for the 
2014-15 crop year at 80 percent free and 20 percent restricted. In 
addition, this action increases the carry-out volume of fruit to 50 
million pounds for calculation purposes for this season. This action 
should stabilize marketing conditions by adjusting supply to meet 
market demand and help improve grower returns. The change in carry-out 
was recommended by the Board at a meeting on June 26, 2014, and the 
final percentages were recommended by the Board at a meeting on 
September 11, 2014.
    Section 930.51(a) of the order provides authority to regulate 
volume by designating free and restricted percentages for any tart 
cherries acquired by handlers in a given crop year. Section 930.50 
prescribes procedures for computing an optimum supply based on sales 
history and for calculating these free and restricted percentages. Free 
percentage volume may be shipped to any market, while restricted 
percentage volume must be held by handlers in a primary or secondary 
reserve, or be diverted or used for exempt purposes as prescribed in 
Sec. Sec.  930.159 and 930.162 of the regulations. These activities 
include, in part, the development of new products, sales into new 
markets, the development of export markets, and charitable 
contributions.
    Under Sec.  930.52, only those districts with an annual average 
production of at least six million pounds are subject to regulation, 
and any district producing a crop which is less than 50 percent of its 
annual average is exempt. The regulated districts for the 2014-2015 
crop year are: District 1--Northern Michigan; District 2--Central 
Michigan; District 3--Southern Michigan; District 4--New York; District 
7--Utah; District 8--Washington; and District 9--Wisconsin. Districts 5 
and 6 (Oregon and Pennsylvania, respectively) are not regulated for the 
2014-15 season.
    Demand for tart cherries and tart cherry products tends to be 
relatively stable from year to year. Conversely, annual tart cherry 
production can vary greatly. In addition, tart cherries are processed 
and can be stored and carried over from crop year to crop year, further 
impacting supply. As a result, supply and demand for tart cherries are 
rarely in balance.

[[Page 30920]]

    Because demand for tart cherries is inelastic, total sales volume 
is not very responsive to changes in price. However, prices are very 
sensitive to changes in supply. As such, an oversupply of cherries 
would have a sharp negative effect on prices, driving down grower 
returns. The Board, aware of this economic relationship, focuses on 
using the volume control provisions in the order to balance supply and 
demand to stabilize industry returns.
    Pursuant to Sec.  930.50 of the order, the Board meets on or about 
July 1 to review sales data, inventory data, current crop forecasts, 
and market conditions for the upcoming season and, if necessary, to 
recommend preliminary free and restricted percentages if anticipated 
supply would exceed demand. After harvest is complete, but no later 
than September 15, the Board meets again to update their calculations 
using actual production data, consider any necessary adjustments to the 
preliminary percentages, and determine if final free and restricted 
percentages should be recommended to the Secretary.
    The Board uses sales history, inventory, and production data to 
determine whether there is a surplus, and if so, how much volume should 
be restricted to maintain optimum supply. The optimum supply represents 
the desirable volume of tart cherries that should be available for sale 
in the coming crop year. Optimum supply is defined as the average free 
sales of the prior three years plus desirable carry-out inventory. 
Desirable carry-out is the amount of fruit needed by the industry to be 
carried into the succeeding crop year to meet marketing demand until 
the new crop is available. Desirable carry-out is set by the Board 
after considering market circumstances and needs. Section 930.50(a) 
specifies that desirable carry-out can range from zero to a maximum of 
20 million pounds, but also authorizes the Board to establish an 
alternative carry-out figure with the approval of the Secretary.
    After the Board determines optimum supply and desirable carry-out, 
it must examine the current year's available volume to determine 
whether there is an oversupply situation. Available volume includes 
carry-in inventory (any inventory available at the beginning of the 
season) along with that season's production. If production is greater 
than the optimum supply minus carry-in, the difference is considered 
surplus. This surplus tonnage is divided by the sum of production in 
the regulated districts to reach a restricted percentage. This 
percentage must be held in reserve or used for approved diversion 
activities, such as exports.
    The Board met on June 26, 2014, and computed an optimum supply of 
218 million pounds for the 2014-15 crop year using the average of free 
sales for the three previous seasons and a desirable carry-out of 20 
million pounds. The Board then subtracted the estimated carry-in of 81 
million pounds from the optimum supply to calculate the production 
needed from the 2014-15 crop to meet optimum supply. This number, 137 
million pounds, was subtracted from USDA's estimated 2014-15 production 
of 264 million pounds to calculate a surplus of 127 million pounds of 
tart cherries. The surplus minus the market growth factor was then 
divided by the expected production in the regulated districts (261 
million pounds) to reach a preliminary restricted percentage of 41 
percent for the 2014-15 crop year.
    In discussing the calculations, industry participants commented 
that a carry-out of 20 million pounds would not meet their needs at the 
end of the season before the new crop is available. To address that 
concern, the Board recommended increasing the desirable carry-out to 50 
million pounds for the 2014-2015 season. This change increased the 
optimum supply to 248 million pounds, reducing the surplus to 97 
million pounds.
    The Board also discussed whether the three-year average was an 
accurate estimate of supply needed for the coming season, considering 
the substantial loss of supply in 2012 due to weather. Including the 
use of reserves, sales in 2012-13 reached only 123 million pounds, 
nearly 100 million pounds less than 2013-14 sales. Using data from 
earlier seasons, the Board agreed that 250 million pounds of free 
supply is needed in a typical season and voted to make an economic 
adjustment of 52 million pounds to reach that level.
    In addition, USDA's ``Guidelines for Fruit, Vegetable, and 
Specialty Crop Marketing Orders'' specify that 110 percent of recent 
years' sales should be made available to primary markets each season 
before recommendations for volume regulation are approved. This 
requirement is codified in Sec.  930.50(g) of the order, which 
specifies that in years when restricted percentages are established, 
the Board shall make available tonnage equivalent to an additional 10 
percent of the average sales of the prior three years for market 
expansion (market growth factor). The Board complied with this 
requirement by adding 20 million pounds (198 million times 10 percent, 
rounded) to the free supply.
    The economic adjustment and market growth factor further reduced 
the preliminary surplus to 25 million pounds. After these adjustments, 
the preliminary restricted percentage was recalculated as 10 percent 
(25 million pounds divided by 261 million pounds).
    The Board met again on September 11, 2014, to consider establishing 
final volume regulation percentages for the 2014-15 season. The final 
percentages are based on the Board's reported production figures and 
the supply and demand information available in September. The total 
production for the 2014-15 season was 297.7 million pounds, 34 million 
pounds above USDA's June estimate. In addition, growers diverted 0.2 
million pounds in the orchard, leaving 297.5 million pounds available 
to market. Using the actual production numbers, and accounting for the 
recommended increase in desirable carry-out and economic adjustment, as 
well as the market growth factor, the restricted percentage was 
recalculated.
    The Board subtracted the carry-in figure used in June of 81 million 
pounds from the optimum supply of 248 million pounds to determine 167 
million pounds of 2014-15 production would be necessary to reach 
optimum supply. The Board subtracted the 167 million pounds from the 
actual production of 298 million pounds, resulting in a surplus of 131 
million pounds of tart cherries. The surplus was then reduced by 
subtracting the economic adjustment of 52 million pounds and the market 
growth factor of 20 million pounds, resulting in an adjusted surplus of 
59 million pounds. The Board then divided this final surplus by the 
actual production in the regulated districts (295 million pounds) to 
calculate a restricted percentage of 20 percent with a corresponding 
free percentage of 80 percent for the 2014-15 crop year, as outlined in 
the following table:

[[Page 30921]]



------------------------------------------------------------------------
                                                            Millions of
                                                              pounds
------------------------------------------------------------------------
Final Calculations:
    (1) Average sales of the prior three years..........             198
    (2) Plus desirable carry-out........................              50
    (3) Optimum supply calculated by the Board..........             248
    (4) Carry-in as of July 1, 2014.....................              81
    (5) Adjusted optimum supply (item 3 minus item 4)...             167
    (6) Board reported production.......................             298
    (7) Surplus (item 6 minus item 5)...................             131
    (8) Total economic adjustments......................              52
    (9) Market growth factor............................              20
    (10) Adjusted Surplus (item 7 minus items 8 and 9)..              59
    (11) Crop estimate for regulated districts..........             295
------------------------------------------------------------------------
                                                              Percent
------------------------------------------------------------------------
Final Percentages:
    Restricted (item 10 divided by item 11 x 100).......              20
    Free (100 minus restricted percentage)..............              80
------------------------------------------------------------------------

    The primary purpose of setting restricted percentages is an attempt 
to bring supply and demand into balance. If the primary market is 
oversupplied with cherries, grower prices decline substantially. 
Restricted percentages have benefited grower returns and helped 
stabilize the market as compared to those seasons prior to the 
implementation of the order. The Board believes the available 
information indicates that a restricted percentage should be 
established for the 2014-15 crop year to avoid oversupplying the market 
with tart cherries. Consequently, based on its discussion of this issue 
and the result of the above calculations, the Board recommended final 
percentages of 80 percent free and 20 percent restricted by a vote of 
16 in favor and 2 against.
    Of the two Board members who opposed the recommendation, one stated 
that the industry should focus on sales rather than restriction and the 
other expressed concerns that some segments would be more impacted by 
the restriction than others.
    Regarding maximizing sales, one member noted that even storm-
damaged fruit had been bought for processing, signaling that the 
processors still needed fruit toward the end of harvest. Other members, 
however, noted the extra sales some farmers experienced may have simply 
been due to gaps left by the areas that had damage, which reduced the 
amount of fruit available to fully supply their processors. 
Additionally, the economic adjustment and market growth factor included 
in the recommended restriction make additional fruit available for 
sales.
    A member also noted that some processors, such as those making pie 
filling, are not likely to purchase excess fruit and would have to 
restrict their sales. Another believed this level of restriction would 
signal to the ingredient market that processed fruit may be hard to 
obtain. However, others stated that a preliminary restriction was 
announced before harvest and all processors, regardless of product 
segment, are familiar with the process. Also, though the restricted 
percentage increased since the preliminary announcement in June, the 
total volume of fruit available to the market remained unchanged.
    Finally, there were also some comments regarding incorporating 
sales of imported fruit into the demand considerations and that rigid 
interpretation of the supply formula does not allow the Board to react 
to the current market conditions. As the order does not provide for 
reporting processing of imported fruit or regulating such fruit, there 
are no reliable data on the issue. Others noted that with the increased 
recommended carry-out, the market growth factor, and adjustment to the 
demand calculations, the Board has taken steps toward making enough 
fruit available to continue current growth and have fruit in reserve in 
case of another crop disaster.
    After reviewing the available data, and considering the concerns 
expressed, the Board determined that a 20 percent restriction with a 
carry-out volume of 50 million pounds meets sales needs and establishes 
some reserves without oversupplying the market. Thus, the Board 
recommended establishing final percentages of 80 percent free and 20 
percent restricted.

Final Regulatory Flexibility Analysis

    Pursuant to requirements set forth in the Regulatory Flexibility 
Act (RFA) (5 U.S.C. 601-612), the Agricultural Marketing Service (AMS) 
has considered the economic impact of this action on small entities. 
Accordingly, AMS has prepared this final regulatory flexibility 
analysis.
    The purpose of the RFA is to fit regulatory actions to the scale of 
businesses subject to such actions in order that small businesses will 
not be unduly or disproportionately burdened. Marketing orders issued 
pursuant to the Act, and rules issued thereunder, are unique in that 
they are brought about through group action of essentially small 
entities acting on their own behalf.
    There are approximately 600 producers of tart cherries in the 
regulated area and approximately 40 handlers of tart cherries who are 
subject to regulation under the order. Small agricultural producers are 
defined by the Small Business Administration (SBA) as those having 
annual receipts of less than $750,000 and small agricultural service 
firms have been defined as those having annual receipts of less than 
$7,000,000 (13 CFR 121.201).
    According to the National Agricultural Statistics Service (NASS) 
and Board data, the average annual grower price for tart cherries 
during the 2013-14 season was $0.35 per pound, and total shipments were 
around 289 million pounds. Therefore, average receipts for tart cherry 
producers were around $168,800, well below the SBA threshold for small 
producers. In 2014, The Food Institute estimated an f.o.b. price of 
$0.96 per pound for frozen tart cherries, which make up the majority of 
processed tart cherries. Using this data, average annual handler 
receipts were about $6.9 million, which is also below the SBA threshold 
for small agricultural service firms. Assuming a normal

[[Page 30922]]

distribution, the majority of producers and handlers of tart cherries 
may be classified as small entities.
    The tart cherry industry in the United States is characterized by 
wide annual fluctuations in production. According to NASS, tart cherry 
production in 2011 was 232 million pounds, 85 million pounds in 2012, 
and in 2013, production was 294 million pounds. Because of these 
fluctuations, the supply and demand for tart cherries are rarely equal.
    Demand for tart cherries is inelastic, meaning changes in price 
have a minimal effect on total sales volume. However, prices are very 
sensitive to changes in supply, and grower prices vary widely in 
response to the large swings in annual supply, with prices ranging from 
a low of 7.3 cents in 1987 to a high of 46.4 cents in 1991.
    Because of this relationship between supply and price, 
oversupplying the market with tart cherries would have a sharp negative 
effect on prices, driving down grower returns. The Board, aware of this 
economic relationship, focuses on using the volume control authority in 
the order in an effort to balance supply and demand in order to 
stabilize industry returns. This authority allows the industry to set 
free and restricted percentages as a way to bring supply and demand 
into balance. Free percentage cherries can be marketed by handlers to 
any outlet, while restricted percentage volume must be held by handlers 
in reserve, diverted, or used for exempted purposes.
    This final rule establishes free and restricted percentages using 
an increased carry-out volume of 50 million pounds for the 2014-15 crop 
year under the order for tart cherries. This action controls the supply 
of tart cherries by establishing percentages of 80 percent free and 20 
percent restricted for the 2014-15 crop year. These percentages should 
stabilize marketing conditions by adjusting supply to meet market 
demand and help improve grower returns. This rule regulates tart 
cherries handled in Michigan, New York, Utah, Washington, and 
Wisconsin. The authority for this action is provided for in Sec. Sec.  
930.51(a) and 930.52 of the order. The Board recommended this action at 
a meeting on September 11, 2014.
    This action will result in some fruit being diverted from the 
primary domestic markets. However, as mentioned earlier, the USDA's 
``Guidelines for Fruit, Vegetable, and Specialty Crop Marketing 
Orders'' specify that 110 percent of recent years' sales be made 
available to primary markets each season before recommendations for 
volume regulation are approved. The quantity available under this rule 
is greater than 110 percent of the quantity shipped in the prior three 
years.
    In addition, there are secondary uses available for restricted 
fruit, including the development of new products, sales into new 
markets, the development of export markets, and being placed in 
reserve. While these alternatives may provide different levels of 
return than the sales to primary markets, they play an important role 
for the industry. The areas of new products, new markets, and the 
development of export markets utilize restricted fruit to develop and 
expand the markets for tart cherries. In 2011-12, the last season there 
was a restriction, these activities accounted for more 39 million 
pounds in sales, 14 million of which were exports.
    Placing tart cherries into reserves is also a key part of balancing 
supply and demand. Although the industry must bear the handling and 
storage costs for fruit in reserve, reserves stored in large crop years 
are used to supplement supplies in short crop years. The reserves allow 
the industry to mitigate the impact of oversupply in large crop years, 
while allowing the industry to maintain and supply markets in years 
where production falls below demand. Further, storage and handling 
costs are more than offset by the increase in price when moving from a 
large crop to a short crop year.
    In addition, the Board recommended an increased carry-out of 50 
million pounds and made a demand adjustment of 52 million pounds in 
order to make the regulation less restrictive. Even with the 
recommended restriction, over 300 million pounds of fruit will be 
available to the domestic market. Consequently, it is not anticipated 
that this action will unduly burden growers or handlers.
    While this action could result in some additional costs to the 
industry, these costs are more than outweighed by the benefits. The 
purpose of setting restricted percentages is to attempt to bring supply 
and demand into balance. If the primary market (domestic) is 
oversupplied with cherries, grower prices decline substantially. 
Without volume control, the primary market would likely be 
oversupplied, resulting in lower grower prices.
    The three districts in Michigan, along with the districts in New 
York, Utah, Washington, and Wisconsin, are the restricted areas for 
this crop year with a combined total production of 295 million pounds. 
A 20 percent restriction means 236 million pounds will be available to 
be shipped to primary markets from these five states. The 236 million 
pounds from the restricted districts, nearly 3 million pounds from the 
unrestricted districts (Oregon and Pennsylvania), and the 81 million 
pound carry-in inventory make a total of 320 million pounds available 
as free tonnage for the primary markets. In comparison, the 12 percent 
restriction in 2011-2012 made less than 262 million pounds available.
    Prior to the implementation of the order, grower price often did 
not come close to covering the cost of production. The most recent 
costs of production determined by representatives of Michigan State 
University are an estimated $0.33 per pound. To assess the impact that 
volume control has on the prices growers receive for their product, an 
econometric model has been developed. Based on the model, the use of 
volume control should have a positive impact on grower returns for this 
crop year. With volume control, grower prices are estimated to be 
approximately $0.03 per pound higher than without restrictions.
    In addition, absent volume control, the industry could start to 
build large amounts of unwanted inventories. These inventories would 
have a depressing effect on grower prices. The econometric model shows 
for every 1 million-pound increase in carry-in inventories, a decrease 
in grower prices of $0.0037 per pound occurs.
    Retail demand is assumed to be highly inelastic, which indicates 
that changes in price do not result in significant changes in the 
quantity demanded. Consumer prices largely do not reflect fluctuations 
in cherry supplies. Therefore, this action should have little or no 
effect on consumer prices and should not result in a reduction in 
retail sales.
    The free and restricted percentages established by this rule 
provide the market with optimum supply and apply uniformly to all 
regulated handlers in the industry, regardless of size. As the 
restriction represents a percentage of a handler's volume, the costs, 
when applicable, are proportionate and should not place an extra burden 
on small entities as compared to large entities.
    The stabilizing effects of this action benefit all handlers by 
helping them maintain and expand markets, despite seasonal supply 
fluctuations. Likewise, price stability positively impacts all growers 
and handlers by allowing them to better anticipate the revenues their 
tart cherries will generate. Growers and handlers, regardless of size, 
should benefit from the stabilizing effects of this restriction. In 
addition, the increased carry-out should provide

[[Page 30923]]

processors enough supply to meet market needs going into the next 
season.
    The Board considered some alternatives in its preliminary 
restriction discussions that affected this recommended action. The 
first alternative concerned the average sales in estimating demand for 
the coming season, and the second alternative regarded the recommended 
carry-out figure.
    Regarding demand, the Board began with the actual sales average of 
198 million pounds. There was concern, however, that this value, which 
incorporated the weather-related crop failure of 2012, would result in 
an over-restrictive calculation. After considering options in the range 
of 24 to 52 million pounds, the Board determined that an adjustment of 
52 million pounds, to reach an average demand of 250 million pounds, 
was most appropriate for the industry. Thus, the other alternatives 
were rejected, and the Board recommended the 52 million pound economic 
adjustment.
    Regarding the carry-out value, the Board considered keeping this 
value at the order's 20 million pound maximum. However, many noted that 
the industry now regularly carries over more volume than in the past to 
keep its expanded product lines supplied at the end of the season. One 
member noted that even at the end of the disaster season, there were 17 
million pounds carried out. Another noted that the 81 million pound 
carry-in this season was seen as burdensome. Others were concerned that 
in addition to the previous adjustment, too high of a carry-out figure 
might discourage using reserves to protect the industry from another 
disaster. The Board considered 60 million pounds and 30 million pounds, 
but these were considered respectively too large and too restrictive 
and thus were rejected. The Board then reached a consensus and 
recommended the Secretary increase the maximum carry-out to 50 million 
pounds for the 2014-2015 season alone.
    In accordance with the Paperwork Reduction Act of 1995 (44 U.S.C. 
Chapter 35), the order's information collection requirements have been 
previously approved by the Office of Management and Budget (OMB) and 
assigned OMB No. 0581-0177, Tart Cherries Grown in the States of MI, 
NY, PA, OR, UT, WA, and WI. No changes in those requirements as a 
result of this action are necessary. Should any changes become 
necessary, they would be submitted to OMB for approval.
    This action will not impose any additional reporting or 
recordkeeping requirements on either small or large tart cherry 
handlers. As with all Federal marketing order programs, reports and 
forms are periodically reviewed to reduce information requirements and 
duplication by industry and public sector agencies.
    As noted in the initial regulatory flexibility analysis, USDA has 
not identified any relevant Federal rules that duplicate, overlap or 
conflict with this final rule. Further, the public comment received 
concerning the proposal did not address the initial regulatory 
flexibility analysis.
    AMS is committed to complying with the E-Government Act, to promote 
the use of the Internet and other information technologies to provide 
increased opportunities for citizen access to Government information 
and services, and for other purposes.
    In addition, the Board's meeting was widely publicized throughout 
the tart cherry industry and all interested persons were invited to 
attend the meeting and participate in Board deliberations on all 
issues. Like all Board meetings, the June 26, 2014, and September 11, 
2014, meetings were public meetings and all entities, both large and 
small, were able to express views on this issue.
    A proposed rule concerning this action was published in the Federal 
Register on February 19, 2015 (80 FR 8817). Copies of the rule were 
mailed, emailed, or sent by facsimile to all Board members and tart 
cherry handlers. Finally, the rule was made available through the 
Internet by USDA and the Office of the Federal Register. A 30-day 
comment period ending March 23, 2015, was provided to allow interested 
persons to respond to the proposal.
    One negative comment was received during the comment period. The 
concerns expressed in the negative comment pertained to pending 
litigation or to issues not applicable to the proposed rule. 
Additionally, the commenter did not provide any alternatives for 
consideration. Accordingly, no changes will be made to the rule as 
proposed, based on the comment received.
    A small business guide on complying with fruit, vegetable, and 
specialty crop marketing agreements and orders may be viewed at: http://www.ams.usda.gov/MarketingOrdersSmallBusinessGuide. Any questions 
about the compliance guide should be sent to Jeffrey Smutny at the 
previously mentioned address in the FOR FURTHER INFORMATION CONTACT 
section.
    After consideration of all relevant matter presented, including the 
information and recommendation submitted by the Committee and other 
available information, it is hereby found that this rule, as 
hereinafter set forth, will tend to effectuate the declared policy of 
the Act.
    It is further found that good cause exists for not postponing the 
effective date of this rule until 30 days after publication in the 
Federal Register (5 U.S.C. 553) because handlers are already shipping 
tart cherries from the 2014-2015 crop. Further, handlers are aware of 
this rule, which was recommended at a public meeting. Also, a 30-day 
comment period was provided for in the proposed rule.

List of Subjects in 7 CFR Part 930

    Marketing agreements, Reporting and recordkeeping requirements, 
Tart cherries.

    For the reasons set forth in the preamble, 7 CFR part 930 is 
amended as follows:

PART 930--TART CHERRIES GROWN IN THE STATES OF MICHIGAN, NEW YORK, 
PENNSYLVANIA, OREGON, UTAH, WASHINGTON, AND WISCONSIN

0
1. The authority citation for 7 CFR part 930 continues to read as 
follows:

    Authority:  7 U.S.C. 601-674.

0
2. Section 930.151 is added to read as follows:


Sec.  930.151  Desirable carry-out inventory.

    For the crop year beginning on July 1, 2014, the desirable carry-
out inventory, for the purposes of determining an optimum supply 
volume, will be 50 million pounds.

0
3. Section 930.256 is added to read as follows:


Sec.  930.256  Free and restricted percentages for the 2014-15 crop 
year.

    The percentages for tart cherries handled by handlers during the 
crop year beginning on July 1, 2014, which shall be free and 
restricted, respectively, are designated as follows: Free percentage, 
80 percent and restricted percentage, 20 percent.

    Dated: May 21, 2015.
Rex A. Barnes,
Associate Administrator, Agricultural Marketing Service.
[FR Doc. 2015-12762 Filed 5-29-15; 8:45 am]
 BILLING CODE 3410-02-P



                                                                                                                                                                                          30919

                                           Rules and Regulations                                                                                         Federal Register
                                                                                                                                                         Vol. 80, No. 104

                                                                                                                                                         Monday, June 1, 2015



                                           This section of the FEDERAL REGISTER                    Jennie.Varela@ams.usda.gov or                           This final rule establishes free and
                                           contains regulatory documents having general            Christian.Nissen@ams.usda.gov.                        restricted percentages for the 2014–15
                                           applicability and legal effect, most of which              Small businesses may request                       crop year at 80 percent free and 20
                                           are keyed to and codified in the Code of                information on complying with this                    percent restricted. In addition, this
                                           Federal Regulations, which is published under           regulation by contacting Jeffrey Smutny,              action increases the carry-out volume of
                                           50 titles pursuant to 44 U.S.C. 1510.
                                                                                                   Marketing Order and Agreement                         fruit to 50 million pounds for
                                           The Code of Federal Regulations is sold by              Division, Fruit and Vegetable Program,                calculation purposes for this season.
                                           the Superintendent of Documents. Prices of              AMS, USDA, 1400 Independence                          This action should stabilize marketing
                                           new books are listed in the first FEDERAL               Avenue SW., STOP 0237, Washington,                    conditions by adjusting supply to meet
                                           REGISTER issue of each week.                            DC 20250–0237; Telephone: (202) 720–                  market demand and help improve
                                                                                                   2491, Fax: (202) 720–8938, or Email:                  grower returns. The change in carry-out
                                                                                                   Jeffrey.Smutney@ams.usda.gov.                         was recommended by the Board at a
                                           DEPARTMENT OF AGRICULTURE                               SUPPLEMENTARY INFORMATION: This final                 meeting on June 26, 2014, and the final
                                                                                                   rule is issued under Marketing                        percentages were recommended by the
                                           Agricultural Marketing Service                                                                                Board at a meeting on September 11,
                                                                                                   Agreement and Order No. 930, both as
                                                                                                   amended (7 CFR part 930), regulating                  2014.
                                           7 CFR Part 930                                                                                                  Section 930.51(a) of the order
                                                                                                   the handling of tart cherries produced in
                                           [Doc. No. AMS–FV–14–0077; FV14–930–2                    the States of Michigan, New York,                     provides authority to regulate volume
                                           FR]                                                     Pennsylvania, Oregon, Utah,                           by designating free and restricted
                                                                                                   Washington and Wisconsin, hereinafter                 percentages for any tart cherries
                                           Tart Cherries Grown in the States of                    referred to as the ‘‘order.’’ The order is            acquired by handlers in a given crop
                                           Michigan, et al.; Free and Restricted                   effective under the Agricultural                      year. Section 930.50 prescribes
                                           Percentages for the 2014–15 Crop Year                   Marketing Agreement Act of 1937, as                   procedures for computing an optimum
                                           for Tart Cherries                                       amended (7 U.S.C. 601–674), hereinafter               supply based on sales history and for
                                                                                                   referred to as the ‘‘Act.’’                           calculating these free and restricted
                                           AGENCY:  Agricultural Marketing Service,
                                                                                                      The Department of Agriculture                      percentages. Free percentage volume
                                           USDA.
                                                                                                   (USDA) is issuing this proposed rule in               may be shipped to any market, while
                                           ACTION: Final rule.                                                                                           restricted percentage volume must be
                                                                                                   conformance with Executive Orders
                                           SUMMARY:   This rule implements a                       12866, 13563, and 13175.                              held by handlers in a primary or
                                           recommendation from the Cherry                             This final rule has been reviewed                  secondary reserve, or be diverted or
                                           Industry Administrative Board (Board)                   under Executive Order 12988, Civil                    used for exempt purposes as prescribed
                                           to establish free and restricted                        Justice Reform. Under the order                       in §§ 930.159 and 930.162 of the
                                           percentages for the 2014–15 crop year                   provisions now in effect, free and                    regulations. These activities include, in
                                           under the marketing order for tart                      restricted percentages may be                         part, the development of new products,
                                           cherries grown in the states of Michigan,               established for tart cherries handled                 sales into new markets, the
                                           New York, Pennsylvania, Oregon, Utah,                   during the crop year. This rule                       development of export markets, and
                                           Washington, and Wisconsin (order). The                  establishes free and restricted                       charitable contributions.
                                           Board locally administers the marketing                 percentages for tart cherries for the                   Under § 930.52, only those districts
                                           order and is comprised of producers and                 2014–15 crop year, beginning July 1,                  with an annual average production of at
                                           handlers of tart cherries operating                     2014, through June 30, 2015.                          least six million pounds are subject to
                                           within the production area. This action                    The Act provides that administrative               regulation, and any district producing a
                                           establishes the proportion of tart                      proceedings must be exhausted before                  crop which is less than 50 percent of its
                                           cherries from the 2014 crop which may                   parties may file suit in court. Under                 annual average is exempt. The regulated
                                           be handled in commercial outlets at 80                  section 608c(15)(A) of the Act, any                   districts for the 2014–2015 crop year
                                           percent free and 20 percent restricted. In              handler subject to an order may file                  are: District 1—Northern Michigan;
                                           addition, this action increases the carry-              with USDA a petition stating that the                 District 2—Central Michigan; District
                                           out volume of fruit to 50 million pounds                order, any provision of the order, or any             3—Southern Michigan; District 4—New
                                           for this season. These percentages                      obligation imposed in connection with                 York; District 7—Utah; District 8—
                                           should stabilize marketing conditions                   the order is not in accordance with law               Washington; and District 9—Wisconsin.
                                           by adjusting supply to meet market                      and request a modification of the order               Districts 5 and 6 (Oregon and
                                           demand and help improve grower                          or to be exempted therefrom. A handler                Pennsylvania, respectively) are not
                                           returns.                                                is afforded the opportunity for a hearing             regulated for the 2014–15 season.
                                                                                                   on the petition. After the hearing, USDA                Demand for tart cherries and tart
                                           DATES:   Effective June 2, 2015.                        would rule on the petition. The Act                   cherry products tends to be relatively
                                           FOR FURTHER INFORMATION CONTACT:                        provides that the district court of the               stable from year to year. Conversely,
                                           Jennie M. Varela, Marketing Specialist,                 United States in any district in which                annual tart cherry production can vary
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                                           or Christian D. Nissen, Regional                        the handler is an inhabitant, or has his              greatly. In addition, tart cherries are
                                           Director, Southeast Marketing Field                     or her principal place of business, has               processed and can be stored and carried
                                           Office, Marketing Order and Agreement                   jurisdiction to review USDA’s ruling on               over from crop year to crop year, further
                                           Division, Fruit and Vegetable Program,                  the petition, provided an action is filed             impacting supply. As a result, supply
                                           AMS, USDA; Telephone: (863) 324–                        not later than 20 days after the date of              and demand for tart cherries are rarely
                                           3375, Fax: (863) 291–8614, or Email:                    the entry of the ruling.                              in balance.


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                                           30920               Federal Register / Vol. 80, No. 104 / Monday, June 1, 2015 / Rules and Regulations

                                              Because demand for tart cherries is                  difference is considered surplus. This                requirement is codified in § 930.50(g) of
                                           inelastic, total sales volume is not very               surplus tonnage is divided by the sum                 the order, which specifies that in years
                                           responsive to changes in price.                         of production in the regulated districts              when restricted percentages are
                                           However, prices are very sensitive to                   to reach a restricted percentage. This                established, the Board shall make
                                           changes in supply. As such, an                          percentage must be held in reserve or                 available tonnage equivalent to an
                                           oversupply of cherries would have a                     used for approved diversion activities,               additional 10 percent of the average
                                           sharp negative effect on prices, driving                such as exports.                                      sales of the prior three years for market
                                           down grower returns. The Board, aware                     The Board met on June 26, 2014, and                 expansion (market growth factor). The
                                           of this economic relationship, focuses                  computed an optimum supply of 218                     Board complied with this requirement
                                           on using the volume control provisions                  million pounds for the 2014–15 crop                   by adding 20 million pounds (198
                                           in the order to balance supply and                      year using the average of free sales for              million times 10 percent, rounded) to
                                           demand to stabilize industry returns.                   the three previous seasons and a                      the free supply.
                                              Pursuant to § 930.50 of the order, the               desirable carry-out of 20 million                        The economic adjustment and market
                                           Board meets on or about July 1 to review                pounds. The Board then subtracted the                 growth factor further reduced the
                                           sales data, inventory data, current crop                estimated carry-in of 81 million pounds               preliminary surplus to 25 million
                                           forecasts, and market conditions for the                from the optimum supply to calculate                  pounds. After these adjustments, the
                                           upcoming season and, if necessary, to                   the production needed from the 2014–                  preliminary restricted percentage was
                                           recommend preliminary free and                          15 crop to meet optimum supply. This                  recalculated as 10 percent (25 million
                                           restricted percentages if anticipated                   number, 137 million pounds, was                       pounds divided by 261 million pounds).
                                           supply would exceed demand. After                       subtracted from USDA’s estimated                         The Board met again on September
                                           harvest is complete, but no later than                  2014–15 production of 264 million                     11, 2014, to consider establishing final
                                           September 15, the Board meets again to                  pounds to calculate a surplus of 127                  volume regulation percentages for the
                                           update their calculations using actual                  million pounds of tart cherries. The                  2014–15 season. The final percentages
                                           production data, consider any necessary                 surplus minus the market growth factor                are based on the Board’s reported
                                           adjustments to the preliminary                          was then divided by the expected                      production figures and the supply and
                                           percentages, and determine if final free                production in the regulated districts                 demand information available in
                                           and restricted percentages should be                    (261 million pounds) to reach a                       September. The total production for the
                                           recommended to the Secretary.                           preliminary restricted percentage of 41               2014–15 season was 297.7 million
                                              The Board uses sales history,                        percent for the 2014–15 crop year.                    pounds, 34 million pounds above
                                           inventory, and production data to                         In discussing the calculations,                     USDA’s June estimate. In addition,
                                           determine whether there is a surplus,                   industry participants commented that a                growers diverted 0.2 million pounds in
                                           and if so, how much volume should be                    carry-out of 20 million pounds would                  the orchard, leaving 297.5 million
                                           restricted to maintain optimum supply.                  not meet their needs at the end of the                pounds available to market. Using the
                                           The optimum supply represents the                       season before the new crop is available.              actual production numbers, and
                                           desirable volume of tart cherries that                  To address that concern, the Board                    accounting for the recommended
                                           should be available for sale in the                     recommended increasing the desirable                  increase in desirable carry-out and
                                           coming crop year. Optimum supply is                     carry-out to 50 million pounds for the                economic adjustment, as well as the
                                           defined as the average free sales of the                2014–2015 season. This change                         market growth factor, the restricted
                                           prior three years plus desirable carry-                 increased the optimum supply to 248                   percentage was recalculated.
                                           out inventory. Desirable carry-out is the               million pounds, reducing the surplus to                  The Board subtracted the carry-in
                                           amount of fruit needed by the industry                  97 million pounds.                                    figure used in June of 81 million pounds
                                           to be carried into the succeeding crop                    The Board also discussed whether the                from the optimum supply of 248 million
                                           year to meet marketing demand until                     three-year average was an accurate                    pounds to determine 167 million
                                           the new crop is available. Desirable                    estimate of supply needed for the                     pounds of 2014–15 production would
                                           carry-out is set by the Board after                     coming season, considering the                        be necessary to reach optimum supply.
                                           considering market circumstances and                    substantial loss of supply in 2012 due                The Board subtracted the 167 million
                                           needs. Section 930.50(a) specifies that                 to weather. Including the use of                      pounds from the actual production of
                                           desirable carry-out can range from zero                 reserves, sales in 2012–13 reached only               298 million pounds, resulting in a
                                           to a maximum of 20 million pounds, but                  123 million pounds, nearly 100 million                surplus of 131 million pounds of tart
                                           also authorizes the Board to establish an               pounds less than 2013–14 sales. Using                 cherries. The surplus was then reduced
                                           alternative carry-out figure with the                   data from earlier seasons, the Board                  by subtracting the economic adjustment
                                           approval of the Secretary.                              agreed that 250 million pounds of free                of 52 million pounds and the market
                                              After the Board determines optimum                   supply is needed in a typical season and              growth factor of 20 million pounds,
                                           supply and desirable carry-out, it must                 voted to make an economic adjustment                  resulting in an adjusted surplus of 59
                                           examine the current year’s available                    of 52 million pounds to reach that level.             million pounds. The Board then divided
                                           volume to determine whether there is an                   In addition, USDA’s ‘‘Guidelines for                this final surplus by the actual
                                           oversupply situation. Available volume                  Fruit, Vegetable, and Specialty Crop                  production in the regulated districts
                                           includes carry–in inventory (any                        Marketing Orders’’ specify that 110                   (295 million pounds) to calculate a
                                           inventory available at the beginning of                 percent of recent years’ sales should be              restricted percentage of 20 percent with
                                           the season) along with that season’s                    made available to primary markets each                a corresponding free percentage of 80
                                           production. If production is greater than               season before recommendations for                     percent for the 2014–15 crop year, as
                                           the optimum supply minus carry-in, the                  volume regulation are approved. This                  outlined in the following table:
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                                                                      Federal Register / Vol. 80, No. 104 / Monday, June 1, 2015 / Rules and Regulations                                                                                      30921

                                                                                                                                                                                                                                          Millions of
                                                                                                                                                                                                                                           pounds

                                           Final Calculations:
                                               (1) Average sales of the prior three years ...................................................................................................................................                      198
                                               (2) Plus desirable carry-out ..........................................................................................................................................................              50
                                               (3) Optimum supply calculated by the Board ...............................................................................................................................                          248
                                               (4) Carry-in as of July 1, 2014 .....................................................................................................................................................                81
                                               (5) Adjusted optimum supply (item 3 minus item 4) ....................................................................................................................                              167
                                               (6) Board reported production ......................................................................................................................................................                298
                                               (7) Surplus (item 6 minus item 5) ................................................................................................................................................                  131
                                               (8) Total economic adjustments ...................................................................................................................................................                   52
                                               (9) Market growth factor ...............................................................................................................................................................             20
                                               (10) Adjusted Surplus (item 7 minus items 8 and 9) ...................................................................................................................                               59
                                               (11) Crop estimate for regulated districts .....................................................................................................................................                    295

                                                                                                                                                                                                                                           Percent

                                           Final Percentages:
                                               Restricted (item 10 divided by item 11 × 100) .............................................................................................................................                              20
                                               Free (100 minus restricted percentage) .......................................................................................................................................                           80



                                              The primary purpose of setting                                       sales. Another believed this level of                                   Marketing Service (AMS) has
                                           restricted percentages is an attempt to                                 restriction would signal to the                                         considered the economic impact of this
                                           bring supply and demand into balance.                                   ingredient market that processed fruit                                  action on small entities. Accordingly,
                                           If the primary market is oversupplied                                   may be hard to obtain. However, others                                  AMS has prepared this final regulatory
                                           with cherries, grower prices decline                                    stated that a preliminary restriction was                               flexibility analysis.
                                           substantially. Restricted percentages                                   announced before harvest and all                                           The purpose of the RFA is to fit
                                           have benefited grower returns and                                       processors, regardless of product                                       regulatory actions to the scale of
                                           helped stabilize the market as compared                                 segment, are familiar with the process.                                 businesses subject to such actions in
                                           to those seasons prior to the                                           Also, though the restricted percentage                                  order that small businesses will not be
                                           implementation of the order. The Board                                  increased since the preliminary                                         unduly or disproportionately burdened.
                                           believes the available information                                      announcement in June, the total volume                                  Marketing orders issued pursuant to the
                                           indicates that a restricted percentage                                  of fruit available to the market remained                               Act, and rules issued thereunder, are
                                           should be established for the 2014–15                                   unchanged.                                                              unique in that they are brought about
                                           crop year to avoid oversupplying the                                      Finally, there were also some                                         through group action of essentially
                                           market with tart cherries. Consequently,                                comments regarding incorporating sales                                  small entities acting on their own
                                           based on its discussion of this issue and                               of imported fruit into the demand                                       behalf.
                                           the result of the above calculations, the                               considerations and that rigid                                              There are approximately 600
                                           Board recommended final percentages                                     interpretation of the supply formula                                    producers of tart cherries in the
                                           of 80 percent free and 20 percent                                       does not allow the Board to react to the                                regulated area and approximately 40
                                           restricted by a vote of 16 in favor and                                 current market conditions. As the order                                 handlers of tart cherries who are subject
                                           2 against.                                                              does not provide for reporting                                          to regulation under the order. Small
                                              Of the two Board members who                                         processing of imported fruit or                                         agricultural producers are defined by
                                           opposed the recommendation, one                                         regulating such fruit, there are no                                     the Small Business Administration
                                           stated that the industry should focus on                                reliable data on the issue. Others noted                                (SBA) as those having annual receipts of
                                           sales rather than restriction and the                                   that with the increased recommended                                     less than $750,000 and small
                                           other expressed concerns that some                                      carry-out, the market growth factor, and                                agricultural service firms have been
                                           segments would be more impacted by                                      adjustment to the demand calculations,                                  defined as those having annual receipts
                                           the restriction than others.                                            the Board has taken steps toward                                        of less than $7,000,000 (13 CFR
                                              Regarding maximizing sales, one                                      making enough fruit available to                                        121.201).
                                           member noted that even storm-damaged                                    continue current growth and have fruit                                     According to the National
                                           fruit had been bought for processing,                                   in reserve in case of another crop                                      Agricultural Statistics Service (NASS)
                                           signaling that the processors still                                     disaster.                                                               and Board data, the average annual
                                           needed fruit toward the end of harvest.                                   After reviewing the available data,                                   grower price for tart cherries during the
                                           Other members, however, noted the                                       and considering the concerns expressed,                                 2013–14 season was $0.35 per pound,
                                           extra sales some farmers experienced                                    the Board determined that a 20 percent                                  and total shipments were around 289
                                           may have simply been due to gaps left                                   restriction with a carry-out volume of 50                               million pounds. Therefore, average
                                           by the areas that had damage, which                                     million pounds meets sales needs and                                    receipts for tart cherry producers were
                                           reduced the amount of fruit available to                                establishes some reserves without                                       around $168,800, well below the SBA
                                           fully supply their processors.                                          oversupplying the market. Thus, the                                     threshold for small producers. In 2014,
                                           Additionally, the economic adjustment                                   Board recommended establishing final                                    The Food Institute estimated an f.o.b.
                                           and market growth factor included in                                    percentages of 80 percent free and 20                                   price of $0.96 per pound for frozen tart
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                                           the recommended restriction make                                        percent restricted.                                                     cherries, which make up the majority of
                                           additional fruit available for sales.                                                                                                           processed tart cherries. Using this data,
                                              A member also noted that some                                        Final Regulatory Flexibility Analysis                                   average annual handler receipts were
                                           processors, such as those making pie                                      Pursuant to requirements set forth in                                 about $6.9 million, which is also below
                                           filling, are not likely to purchase excess                              the Regulatory Flexibility Act (RFA) (5                                 the SBA threshold for small agricultural
                                           fruit and would have to restrict their                                  U.S.C. 601–612), the Agricultural                                       service firms. Assuming a normal


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                                           30922               Federal Register / Vol. 80, No. 104 / Monday, June 1, 2015 / Rules and Regulations

                                           distribution, the majority of producers                 recommendations for volume regulation                 million pounds from the restricted
                                           and handlers of tart cherries may be                    are approved. The quantity available                  districts, nearly 3 million pounds from
                                           classified as small entities.                           under this rule is greater than 110                   the unrestricted districts (Oregon and
                                              The tart cherry industry in the United               percent of the quantity shipped in the                Pennsylvania), and the 81 million
                                           States is characterized by wide annual                  prior three years.                                    pound carry-in inventory make a total of
                                           fluctuations in production. According to                   In addition, there are secondary uses              320 million pounds available as free
                                           NASS, tart cherry production in 2011                    available for restricted fruit, including             tonnage for the primary markets. In
                                           was 232 million pounds, 85 million                      the development of new products, sales                comparison, the 12 percent restriction
                                           pounds in 2012, and in 2013,                            into new markets, the development of                  in 2011–2012 made less than 262
                                           production was 294 million pounds.                      export markets, and being placed in                   million pounds available.
                                           Because of these fluctuations, the                      reserve. While these alternatives may                   Prior to the implementation of the
                                           supply and demand for tart cherries are                 provide different levels of return than               order, grower price often did not come
                                           rarely equal.                                           the sales to primary markets, they play               close to covering the cost of production.
                                              Demand for tart cherries is inelastic,               an important role for the industry. The               The most recent costs of production
                                           meaning changes in price have a                         areas of new products, new markets,                   determined by representatives of
                                           minimal effect on total sales volume.                   and the development of export markets                 Michigan State University are an
                                           However, prices are very sensitive to                   utilize restricted fruit to develop and               estimated $0.33 per pound. To assess
                                           changes in supply, and grower prices                    expand the markets for tart cherries. In              the impact that volume control has on
                                           vary widely in response to the large                    2011–12, the last season there was a                  the prices growers receive for their
                                           swings in annual supply, with prices                    restriction, these activities accounted for           product, an econometric model has been
                                           ranging from a low of 7.3 cents in 1987                 more 39 million pounds in sales, 14                   developed. Based on the model, the use
                                           to a high of 46.4 cents in 1991.                        million of which were exports.                        of volume control should have a
                                              Because of this relationship between                    Placing tart cherries into reserves is             positive impact on grower returns for
                                           supply and price, oversupplying the                     also a key part of balancing supply and               this crop year. With volume control,
                                           market with tart cherries would have a                  demand. Although the industry must                    grower prices are estimated to be
                                           sharp negative effect on prices, driving                bear the handling and storage costs for               approximately $0.03 per pound higher
                                           down grower returns. The Board, aware                   fruit in reserve, reserves stored in large            than without restrictions.
                                           of this economic relationship, focuses                  crop years are used to supplement                       In addition, absent volume control,
                                           on using the volume control authority in                supplies in short crop years. The                     the industry could start to build large
                                           the order in an effort to balance supply                reserves allow the industry to mitigate               amounts of unwanted inventories.
                                           and demand in order to stabilize                        the impact of oversupply in large crop                These inventories would have a
                                           industry returns. This authority allows                 years, while allowing the industry to                 depressing effect on grower prices. The
                                           the industry to set free and restricted                 maintain and supply markets in years                  econometric model shows for every 1
                                           percentages as a way to bring supply                    where production falls below demand.                  million-pound increase in carry-in
                                           and demand into balance. Free                           Further, storage and handling costs are               inventories, a decrease in grower prices
                                           percentage cherries can be marketed by                  more than offset by the increase in price             of $0.0037 per pound occurs.
                                           handlers to any outlet, while restricted                when moving from a large crop to a                      Retail demand is assumed to be
                                           percentage volume must be held by                       short crop year.                                      highly inelastic, which indicates that
                                           handlers in reserve, diverted, or used for                 In addition, the Board recommended                 changes in price do not result in
                                           exempted purposes.                                      an increased carry-out of 50 million                  significant changes in the quantity
                                              This final rule establishes free and                 pounds and made a demand adjustment                   demanded. Consumer prices largely do
                                           restricted percentages using an                         of 52 million pounds in order to make                 not reflect fluctuations in cherry
                                           increased carry-out volume of 50                        the regulation less restrictive. Even with            supplies. Therefore, this action should
                                           million pounds for the 2014–15 crop                     the recommended restriction, over 300                 have little or no effect on consumer
                                           year under the order for tart cherries.                 million pounds of fruit will be available             prices and should not result in a
                                           This action controls the supply of tart                 to the domestic market. Consequently, it              reduction in retail sales.
                                           cherries by establishing percentages of                 is not anticipated that this action will                The free and restricted percentages
                                           80 percent free and 20 percent restricted               unduly burden growers or handlers.                    established by this rule provide the
                                           for the 2014–15 crop year. These                           While this action could result in some             market with optimum supply and apply
                                           percentages should stabilize marketing                  additional costs to the industry, these               uniformly to all regulated handlers in
                                           conditions by adjusting supply to meet                  costs are more than outweighed by the                 the industry, regardless of size. As the
                                           market demand and help improve                          benefits. The purpose of setting                      restriction represents a percentage of a
                                           grower returns. This rule regulates tart                restricted percentages is to attempt to               handler’s volume, the costs, when
                                           cherries handled in Michigan, New                       bring supply and demand into balance.                 applicable, are proportionate and
                                           York, Utah, Washington, and                             If the primary market (domestic) is                   should not place an extra burden on
                                           Wisconsin. The authority for this action                oversupplied with cherries, grower                    small entities as compared to large
                                           is provided for in §§ 930.51(a) and                     prices decline substantially. Without                 entities.
                                           930.52 of the order. The Board                          volume control, the primary market                      The stabilizing effects of this action
                                           recommended this action at a meeting                    would likely be oversupplied, resulting               benefit all handlers by helping them
                                           on September 11, 2014.                                  in lower grower prices.                               maintain and expand markets, despite
                                              This action will result in some fruit                   The three districts in Michigan, along             seasonal supply fluctuations. Likewise,
                                           being diverted from the primary                         with the districts in New York, Utah,                 price stability positively impacts all
                                           domestic markets. However, as                           Washington, and Wisconsin, are the                    growers and handlers by allowing them
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                                           mentioned earlier, the USDA’s                           restricted areas for this crop year with              to better anticipate the revenues their
                                           ‘‘Guidelines for Fruit, Vegetable, and                  a combined total production of 295                    tart cherries will generate. Growers and
                                           Specialty Crop Marketing Orders’’                       million pounds. A 20 percent restriction              handlers, regardless of size, should
                                           specify that 110 percent of recent years’               means 236 million pounds will be                      benefit from the stabilizing effects of
                                           sales be made available to primary                      available to be shipped to primary                    this restriction. In addition, the
                                           markets each season before                              markets from these five states. The 236               increased carry-out should provide


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                                                               Federal Register / Vol. 80, No. 104 / Monday, June 1, 2015 / Rules and Regulations                                                30923

                                           processors enough supply to meet                        tart cherry handlers. As with all Federal             submitted by the Committee and other
                                           market needs going into the next season.                marketing order programs, reports and                 available information, it is hereby found
                                              The Board considered some                            forms are periodically reviewed to                    that this rule, as hereinafter set forth,
                                           alternatives in its preliminary restriction             reduce information requirements and                   will tend to effectuate the declared
                                           discussions that affected this                          duplication by industry and public                    policy of the Act.
                                           recommended action. The first                           sector agencies.
                                           alternative concerned the average sales                    As noted in the initial regulatory                   It is further found that good cause
                                           in estimating demand for the coming                     flexibility analysis, USDA has not                    exists for not postponing the effective
                                           season, and the second alternative                      identified any relevant Federal rules                 date of this rule until 30 days after
                                           regarded the recommended carry-out                      that duplicate, overlap or conflict with              publication in the Federal Register (5
                                           figure.                                                 this final rule. Further, the public                  U.S.C. 553) because handlers are already
                                              Regarding demand, the Board began                    comment received concerning the                       shipping tart cherries from the 2014–
                                           with the actual sales average of 198                    proposal did not address the initial                  2015 crop. Further, handlers are aware
                                           million pounds. There was concern,                      regulatory flexibility analysis.                      of this rule, which was recommended at
                                           however, that this value, which                            AMS is committed to complying with                 a public meeting. Also, a 30-day
                                           incorporated the weather-related crop                   the E-Government Act, to promote the                  comment period was provided for in the
                                           failure of 2012, would result in an over-               use of the Internet and other                         proposed rule.
                                           restrictive calculation. After considering              information technologies to provide
                                           options in the range of 24 to 52 million                increased opportunities for citizen                   List of Subjects in 7 CFR Part 930
                                           pounds, the Board determined that an                    access to Government information and
                                                                                                                                                           Marketing agreements, Reporting and
                                           adjustment of 52 million pounds, to                     services, and for other purposes.
                                           reach an average demand of 250 million                     In addition, the Board’s meeting was               recordkeeping requirements, Tart
                                           pounds, was most appropriate for the                    widely publicized throughout the tart                 cherries.
                                           industry. Thus, the other alternatives                  cherry industry and all interested                      For the reasons set forth in the
                                           were rejected, and the Board                            persons were invited to attend the                    preamble, 7 CFR part 930 is amended as
                                           recommended the 52 million pound                        meeting and participate in Board                      follows:
                                           economic adjustment.                                    deliberations on all issues. Like all
                                              Regarding the carry-out value, the                   Board meetings, the June 26, 2014, and                PART 930—TART CHERRIES GROWN
                                           Board considered keeping this value at                  September 11, 2014, meetings were                     IN THE STATES OF MICHIGAN, NEW
                                           the order’s 20 million pound maximum.                   public meetings and all entities, both                YORK, PENNSYLVANIA, OREGON,
                                           However, many noted that the industry                   large and small, were able to express                 UTAH, WASHINGTON, AND
                                           now regularly carries over more volume                  views on this issue.                                  WISCONSIN
                                           than in the past to keep its expanded                      A proposed rule concerning this
                                           product lines supplied at the end of the                action was published in the Federal
                                           season. One member noted that even at                   Register on February 19, 2015 (80 FR                  ■ 1. The authority citation for 7 CFR
                                           the end of the disaster season, there                   8817). Copies of the rule were mailed,                part 930 continues to read as follows:
                                           were 17 million pounds carried out.                     emailed, or sent by facsimile to all                      Authority: 7 U.S.C. 601–674.
                                           Another noted that the 81 million                       Board members and tart cherry
                                           pound carry-in this season was seen as                  handlers. Finally, the rule was made                  ■ 2. Section 930.151 is added to read as
                                           burdensome. Others were concerned                       available through the Internet by USDA                follows:
                                           that in addition to the previous                        and the Office of the Federal Register. A             § 930.151    Desirable carry-out inventory.
                                           adjustment, too high of a carry-out                     30-day comment period ending March
                                           figure might discourage using reserves                  23, 2015, was provided to allow                         For the crop year beginning on July 1,
                                           to protect the industry from another                    interested persons to respond to the                  2014, the desirable carry-out inventory,
                                           disaster. The Board considered 60                       proposal.                                             for the purposes of determining an
                                           million pounds and 30 million pounds,                      One negative comment was received                  optimum supply volume, will be 50
                                           but these were considered respectively                  during the comment period. The                        million pounds.
                                           too large and too restrictive and thus                  concerns expressed in the negative
                                           were rejected. The Board then reached                   comment pertained to pending litigation               ■ 3. Section 930.256 is added to read as
                                           a consensus and recommended the                         or to issues not applicable to the                    follows:
                                           Secretary increase the maximum carry-                   proposed rule. Additionally, the                      § 930.256 Free and restricted percentages
                                           out to 50 million pounds for the 2014–                  commenter did not provide any                         for the 2014–15 crop year.
                                           2015 season alone.                                      alternatives for consideration.
                                              In accordance with the Paperwork                     Accordingly, no changes will be made                    The percentages for tart cherries
                                           Reduction Act of 1995 (44 U.S.C.                        to the rule as proposed, based on the                 handled by handlers during the crop
                                           Chapter 35), the order’s information                    comment received.                                     year beginning on July 1, 2014, which
                                           collection requirements have been                          A small business guide on complying                shall be free and restricted, respectively,
                                           previously approved by the Office of                    with fruit, vegetable, and specialty crop             are designated as follows: Free
                                           Management and Budget (OMB) and                         marketing agreements and orders may                   percentage, 80 percent and restricted
                                           assigned OMB No. 0581–0177, Tart                        be viewed at: http://www.ams.usda.gov/                percentage, 20 percent.
                                           Cherries Grown in the States of MI, NY,                 MarketingOrdersSmallBusinessGuide.
                                           PA, OR, UT, WA, and WI. No changes                      Any questions about the compliance                      Dated: May 21, 2015.
                                           in those requirements as a result of this               guide should be sent to Jeffrey Smutny                Rex A. Barnes,
Lhorne on DSK2VPTVN1PROD with RULES




                                           action are necessary. Should any                        at the previously mentioned address in                Associate Administrator, Agricultural
                                           changes become necessary, they would                    the FOR FURTHER INFORMATION CONTACT                   Marketing Service.
                                           be submitted to OMB for approval.                       section.                                              [FR Doc. 2015–12762 Filed 5–29–15; 8:45 am]
                                              This action will not impose any                         After consideration of all relevant                BILLING CODE 3410–02–P
                                           additional reporting or recordkeeping                   matter presented, including the
                                           requirements on either small or large                   information and recommendation


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Document Created: 2015-12-15 15:18:46
Document Modified: 2015-12-15 15:18:46
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionRules and Regulations
ActionFinal rule.
DatesEffective June 2, 2015.
ContactJennie M. Varela, Marketing Specialist, or Christian D. Nissen, Regional Director, Southeast Marketing Field Office, Marketing Order and Agreement Division, Fruit and Vegetable Program, AMS, USDA; Telephone: (863) 324-3375, Fax: (863) 291-8614, or Email: [email protected] or [email protected]
FR Citation80 FR 30919 
CFR AssociatedMarketing Agreements; Reporting and Recordkeeping Requirements and Tart Cherries

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