80_FR_41657 80 FR 41522 - Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Market Data Section of Its Fee Schedule

80 FR 41522 - Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Amend the Market Data Section of Its Fee Schedule

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 135 (July 15, 2015)

Page Range41522-41528
FR Document2015-17294

Federal Register, Volume 80 Issue 135 (Wednesday, July 15, 2015)
[Federal Register Volume 80, Number 135 (Wednesday, July 15, 2015)]
[Notices]
[Pages 41522-41528]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-17294]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-75406; File No. SR-BATS-2015-48]


Self-Regulatory Organizations; BATS Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change To Amend 
the Market Data Section of Its Fee Schedule

July 9, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on July 1, 2015, BATS Exchange, Inc. (the ``Exchange'' or 
``BATS'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I, II, 
and III below, which Items have been prepared by the Exchange. The 
Exchange has designated the proposed rule change as one establishing or 
changing a member due, fee, or other charge imposed by the Exchange 
under Section 19(b)(3)(A)(ii) of the Act \3\ and Rule 19b-4(f)(2) 
thereunder,\4\ which

[[Page 41523]]

renders the proposed rule change effective upon filing with the 
Commission. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ 15 U.S.C. 78s(b)(3)(A)(ii).
    \4\ 17 CFR 240.19b-4(f)(2).
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I. Self-Regulatory Organization's Statement of the Terms of the 
Substance of the Proposed Rule Change

    The Exchange filed a proposal to amend the Market Data section of 
its fee schedule to: (i) Adopt User fees, an Enterprise fee, and a 
Digital Media Enterprise fee for the BZX Top and BZX Last Sale feeds; 
and (ii) make a non-substantive change to the description of the BATS 
One Feed Enterprise Fee as well as correct a cross-reference within the 
definition of ``Non-Professional User''.
    The text of the proposed rule change is available at the Exchange's 
Web site at www.batstrading.com, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
Sections A, B, and C below, of the most significant parts of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend the Market Data section of its fee 
schedule to: (i) Adopt User fees, an Enterprise fee, and a Digital 
Media Enterprise fee for the BZX Top and BZX Last Sale feeds; and (ii) 
make a non-substantive change to the description of the BATS One Feed 
Enterprise Fee as well as correct a cross-reference within the 
definition of ``Non-Professional User''.
BZX Top and Last Sale Fees
    BZX Top is a market data feed that includes top of book quotations 
and execution information for all equity securities traded on the 
Exchange.\5\ BZX Last Sale is a market data feed that includes last 
sale information for all equity securities traded on Exchange.\6\
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    \5\ See Exchange Rule 11.22(d).
    \6\ See Exchange Rule 11.22(g).
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    Currently, the Exchange only charges fees for both internal and 
external distribution of the BZX Last Sale and BZX Top feeds. The cost 
of BZX Last Sale for an Internal Distributor \7\ is $500 per month. 
Likewise, the cost of BZX Top for an Internal Distributor is also $500 
per month. The Exchange currently does not charge per User \8\ fees for 
either BZX Last Sale or BZX Top. Therefore, the Exchange does not 
currently require an External Distributor \9\ of BZX Last Sale or BZX 
Top to count, classify (e.g., professional or non-professional), or 
report to the Exchange information regarding the customers to which 
they provide the data. Instead, the Exchange charges an External 
Distributor of BZX Last Sale a flat fee of $2,500 per month. The 
Exchange also separately charges an External Distributor of BZX Top a 
flat fee of $2,500 per month. End Users currently do not pay the 
Exchange for BZX Last Sale or BZX Top, nor are End Users required to 
enter into contracts with the Exchange.
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    \7\ An ``Internal Distributor'' is defined as ``a Distributor 
that receives the Exchange Market Data product and then distributes 
that data to one or more Users within the Distributor's own 
entity.'' See the Exchange Fee Schedule available at http://batstrading.com/support/fee_schedule/bzx/. A ``Distributor'' is 
defined as ``any entity that receives the Exchange Market Data 
product directly from the Exchange or indirectly through another 
entity and then distributes it internally or externally to a third 
party.'' Id.
    \8\ A ``User'' is defined as ``a natural person, a 
proprietorship, corporation, partnership, or entity, or device 
(computer or other automated service), that is entitled to receive 
Exchange data.'' Id.
    \9\ An ``External Distributor'' is defined as ``a Distributor 
that receives the Exchange Market Data product and then distributes 
that data to a third party or one or more Users outside the 
Distributor's own entity.'' Id.
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    Subscribers to either BZX Top or BZX Last Sale are able to receive, 
upon request and at no additional cost, BZX Last Sale or BZX Top, as 
applicable. The Exchange also offers a New External Distributor Credit 
under which new External Distributors of BZX Top or BZX Last Sale will 
not be charged a Distributor Fee for their first three (3) months.
    The Exchange now proposes to amend its fee schedule to incorporate 
additional fees related to the BZX Top or BZX Last Sale feeds.\10\ 
These fees include the following, each of which are described in detail 
below: (i) Usage Fees for both Professional \11\ and Non-Professional 
\12\ Users; \13\ (ii) Enterprise Fees; \14\ and (iii) a Digital Media 
Enterprise Fee.
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    \10\ The Exchange notes that EDGA Exchange, Inc. (``EDGA''), 
EDGX Exchange, Inc. (``EDGX'') and BATS Y-Exchange, Inc. (``BYX'', 
together with the Exchange, EDGA and EDGX, the ``BATS Exchanges'') 
also filed proposed rule changes with Commission to adopt similar 
fees for their respective Top and Last Sale market data product. See 
File Nos. SR-EDGA-2015-25, SR-EDGX-2015-28, and SR-BYX-2015-30. The 
Exchange represents that the proposed fees will not cause the 
combined cost of subscribing to each of the BATS Exchanges' 
individual Top and Last Sale feeds to be greater than those 
currently charged to subscribe to the BATS One Feed. See Securities 
Exchange Act Release Nos. 74285 (February 18, 2015), 80 FR 9828 
(February 24, 2015) (SR-BATS-2015-11); 74283 (February 18, 2015), 80 
FR 9809 (February 24, 2015) (SR-EDGA-2015-09); 74282 (February 17, 
2015), 80 FR 9487 (February 23, 2015) (SR-EDGX-2015-09); and 74284 
(February 18, 2015), 80 FR 9792 (February 24, 2015) (SR-BYX-2015-09) 
(``Initial BATS One Feed Fee Filings''). In these filings, the 
Exchange represented that the cost of subscribing to each of the 
underlying individual feeds necessary to create the BATS One Feed 
would not be greater than the cost of subscribing to the BATS One 
Feed. Id.
    \11\ A ``Professional User'' is defined as ``any User other than 
a Non-Professional User.'' See the Exchange Fee Schedule available 
at http://batstrading.com/support/fee_schedule/bzx/.
    \12\ A ``Non-Professional User'' is defined as ``a natural 
person who is not: (i) Registered or qualified in any capacity with 
the Commission, the Commodity Futures Trading Commission, any state 
securities agency, any securities exchange or association, or any 
commodities or futures contract market or association; (ii) engaged 
as an ``investment adviser'' as that term is defined in Section 
[202(a)(11)] of the Investment Advisers Act of 1940 (whether or not 
registered or qualified under that Act); or (iii) employed by a bank 
or other organization exempt from registration under federal or 
state securities laws to perform functions that would require 
registration or qualification if such functions were performed for 
an organization not so exempt.'' Id.
    \13\ The Exchange notes that User fees as well as the 
distinctions based on professional and non-professional users have 
been previously filed with or approved by the Commission by the BATS 
Exchanges and the Nasdaq Stock Market LLC (``Nasdaq''). See 
Securities Exchange Act Release No. 59582 (March 16, 2009), 74 FR 
12423 (March 24, 2009) (Order approving SR-Nasdaq-2008-102). See 
also the Initial BATS One Feed Fee Filings, supra note 11 [sic].
    \14\ The Exchange notes that Enterprise fees have been 
previously filed with or approved by the Commission by the Exchange, 
EDGA, EDGX, BYX, Nasdaq, NYSE, and the CTA/CQ Plans. See Nasdaq Rule 
7047. Securities Exchange Act Release Nos. 71507 (February 7, 2014), 
79 FR 8763 (February 13, 2014) (SR-NASDAQ-2014-011); 70211 (August 
15, 2013), 78 FR 51781 (August 21, 2013) (SR-NYSE-2013-58); and 
70010 (July 19, 2013) (File No. SR-CTA/CQ-2013-04). See also the 
Initial BATS One Feed Fee Filings, supra note 11 [sic].
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    User Fees. The Exchange proposes to charge those who receive either 
BZX Top or BZX Last Sale from External Distributors different fees for 
both their Professional Users and Non-Professional Users. The Exchange 
will assess a monthly fee for Professional Users of $4.00 per User. 
Non-Professional Users will be assessed a monthly fee of $0.10 per 
User.\15\ The Exchange does not

[[Page 41524]]

propose to charge per User fees to Internal Distributors.
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    \15\ The Exchange notes that EDGA, EDGX and BYX also filed 
proposed rule changes with Commission to adopt User fees for their 
respective Top and Last Sale market data product. See File Nos. SR-
EDGA-2015-25, SR-EDGX-2015-28 and SR-BYX-2015-30 (proposing a 
monthly fee of $2.00 per Professional User and of $0.05 per Non-
Professional User). A vendor that wishes to create a product like 
the BATS One Summary Feed could subscribe to each of the BATS 
Exchanges' Top and Last Sale feeds. See the Initial BATS One Feed 
Fee Filings, supra note 11 [sic]. Should a vendor subscribe to each 
of the BATS Exchanges' Top and Last Sale feeds, it would be charged 
a total of $10.00 per month per Professional User and $0.25 per 
month per Non-Professional User. This amount is equal to, and not 
greater than the User Fees charged for the BATS One Summary Feed. 
Id. (adopting fees of $10.00 per month per Professional User and 
$0.25 per month per Non-Professional User as well as a separate 
$1,000 per month Data Consolidation Fee for the BATS One Summary 
Feed).
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    External Distributors would be required to count every Professional 
User and Non-Professional User to which they provide BZX Top and/or BZX 
Last Sale, the requirements for which are identical to that currently 
in place for the BATS One Feed.\16\ Thus, the External Distributor's 
count will include every person and device that accesses the data 
regardless of the purpose for which the individual or device uses the 
data. External Distributors must report all Professional and Non-
Professional Users in accordance with the following:
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    \16\ See the Initial BATS One Feed Fee Filings, supra note 11 
[sic].
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     In connection with an External Distributor's distribution 
of BZX Top or BZX Last Sale, the Distributor should count as one User 
each unique User that the Distributor has entitled to have access to 
BZX Top or BZX Last Sale. However, where a device is dedicated 
specifically to a single individual, the Distributor should count only 
the individual and need not count the device.
     The External Distributor should identify and report each 
unique User. If a User uses the same unique method to gain access to 
BZX Top or BZX Last Sale, the Distributor should count that as one 
User. However, if a unique User uses multiple methods to gain access to 
BZX Top or BZX Last Sale (e.g., a single User has multiple passwords 
and user identifications), the External Distributor should report all 
of those methods as an individual User.
     External Distributors should report each unique individual 
person who receives access through multiple devices as one User so long 
as each device is dedicated specifically to that individual.
     If an External Distributor entitles one or more 
individuals to use the same device, the External Distributor should 
include only the individuals, and not the device, in the count.
    Each External Distributor will receive a credit against its monthly 
Distributor Fee for BZX Top or BZX Last Sale equal to the amount of its 
monthly Usage Fees up to a maximum of the Distributor Fee for BZX Top 
or BZX Last Sale. For example, an External Distributor will be subject 
to a $2,500 monthly Distributor Fee where they elect to receive BZX 
Top. If that External Distributor reports User quantities totaling 
$2,500 or more of monthly usage of BZX Top, it will pay no net 
Distributor Fee, whereas if that same External Distributor were to 
report User quantities totaling $1,500 of monthly usage, it will pay a 
net of $1,000 for the Distributor Fee. External Distributors will 
remain subject to the per User fees discussed above. The same would 
apply to receipt of BZX Last Sale.
    Enterprise Fee. The Exchange also proposes to establish a $15,000 
per month Enterprise Fee that will permit a recipient firm who receives 
BZX Top or BZX Last Sale from an External Distributor to receive the 
data for an unlimited number of Professional and Non-Professional 
Users.\17\ For example, if a recipient firm had 15,000 Professional 
Users who each receive BZX Top or BZX Last Sale at $4.00 per month, 
then that recipient firm will pay $60,000 per month in Professional 
Users fees. Under the proposed Enterprise Fee, the recipient firm will 
pay a flat fee of $15,000 for an unlimited number of Professional and 
Non-Professional Users for BZX Top or BZX Last Sale. A recipient firm 
must pay a separate Enterprise Fee for each External Distributor that 
controls display of BZX Top or BZX Last Sale if it wishes such User to 
be covered by an Enterprise Fee rather than by per User fees. A 
recipient firm that pays the Enterprise Fee will not have to report its 
number of such Users on a monthly basis. However, every six months, a 
recipient firm must provide the Exchange with a count of the total 
number of natural person users of each product, including both 
Professional and Non-Professional Users. Lastly, the proposed 
Enterprise Fee would be counted towards the Distributor Fee credit 
described above, under which an External Distributor receives a credit 
towards its Distributor Fee equal to the amount of its monthly BZX Top 
or BZX Last Sale usage fees.
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    \17\ The Exchange notes that EDGA, EDGX and BYX also filed 
proposed rule changes with Commission to adopt Enterprise Fees for 
their respective Top and Last Sale market data product. See File 
Nos. SR-EDGA-2015-25, SR-EDGX-2015-28 and SR-BYX-2015-30 (proposing 
a monthly Enterprise Fee of $15,000 for EDGX Top and EDGX Last Sale 
and $10,000 for EDGA Top and Last Sale as well as BYX Top and Last 
Sale). A vendor that wishes to create a product like the BATS One 
Summary Feed could subscribe to each of the BATS Exchanges' Top and 
Last Sale feeds. See the Initial BATS One Feed Fee Filings, supra 
note 11 [sic]. Should a vendor subscribe to each of the BATS 
Exchanges' Top and Last Sale feeds, it would be charged a total 
monthly Enterprise Fee of $50,000. This amount is equal to, and not 
greater than the Enterprise Fee charged for the BATS One Summary 
Feed. Id. (adopting a monthly Enterprise Fee of $50,000 as well as a 
separate $1,000 per month Data Consolidation Fee for the BATS One 
Summary Feed).
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    Digital Media Enterprise Fee. The Exchange proposes to adopt a 
Digital Media Enterprise Fee of $2,500 per month for BZX Top and BZX 
Last Sale.\18\ As an alternative to proposed User fees discussed above, 
a recipient firm may purchase a monthly Digital Media Enterprise 
license to receive BZX Top and BZX Last Sale from an External 
Distributor to distribute to an unlimited number of Professional and 
Non-Professional Users for viewing via television, Web sites, and 
mobile devices for informational and non-trading purposes only without 
having to account for the extent of access to the data or the report 
the number of Users to the Exchange. Lastly, the proposed Digital Media 
Enterprise Fee would be counted towards the Distributor Fee credit 
described above, under which an External Distributor receives a credit 
towards its Distributor Fee equal to the amount of its monthly BZX Top 
and/or BZX Last Sale usage fees.
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    \18\ The Exchange notes that EDGA, EDGX and BYX also filed 
proposed rule changes with Commission to adopt a Digital Media 
Enterprise Fee for their respective Top and Last Sale market data 
product. See File Nos. SR-EDGA-2015-25, SR-EDGX-2015-28 and SR-BYX-
2015-30 (proposing a monthly Digital Media Enterprise Fee of $2,500 
for their respective Top and Last Sale feeds). A vendor that wishes 
to create a product like the BATS One Summary Feed could subscribe 
to each of the BATS Exchanges' Top and Last Sale feeds. See the 
Initial BATS One Feed Fee Filings, supra note 11 [sic]. Should a 
vendor subscribe to each of the BATS Exchanges' Top and Last Sale 
feeds, it would be charged a total monthly Digital Media Enterprise 
Fee of $10,000. This amount is less than the Digital Media 
Enterprise Fee charged for the BATS One Summary Feed. See Securities 
Exchange Act Release Nos. 74598 (March 27, 2015), 80 FR 17791 (April 
2, 2015) (SR-BATS-2015-24); 74599 (March 27, 2015), 80 FR 17812 
(April 2, 2015) (SR-BYX-2015-19); 74600 (March 27, 2014), 80 FR 
17797 (April 2, 2015) (SR-EDGA-2015-14); and 74601 (March 27, 2015), 
80 FR 17804 (April 2, 2015) (SR-EDGX-2015-14) (adopting a monthly 
Digital Media Enterprise Fee of $15,000 for the BATS One Summary 
Feed).
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Non-Substantive, Corrective Changes
    The Exchange proposes to make a non-substantive change to the 
description of the BATS One Feed Enterprise Fee as well as correct a 
cross-reference within the definition of ``Non-Professional User''.
    First, the proposed change to the description of the BATS One Feed 
\19\

[[Page 41525]]

Enterprise Fee is intended to align with the descriptions of the 
Enterprise Fees for BZX Top and BZX Last Sale proposed above. The fee 
schedule currently states that:
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    \19\ In sum, the BATS One Feed is a data feed that disseminates, 
on a real-time basis, the aggregate best bid and offer (``BBO'') of 
all displayed orders for securities traded on BZX and its affiliated 
exchanges and for which the BATS Exchanges report quotes under the 
Consolidated Tape Association (``CTA'') Plan or the Nasdaq/UTP Plan. 
The BATS One Feed also contains the individual last sale information 
for the BATS Exchanges (collectively with the aggregate BBO, the 
``BATS One Summary Feed''). In addition, the BATS One Feed contains 
optional functionality which enables recipients to receive 
aggregated two-sided quotations from the BATS Exchanges for up to 
five (5) price levels (``BATS One Premium Feed''). See Securities 
Exchange Act Release No. 73918 (December 23, 2014), 79 FR 78920 
(December 31, 2014) (File Nos. SR-EDGX-2014-25; SR-EDGA-2014-25; SR-
BATS-2014-055; SR-BYX-2014-030) (Notice of Amendments No. 2 and 
Order Granting Accelerated Approval to Proposed Rule Changes, as 
Modified by Amendments Nos. 1 and 2, to Establish a New Market Data 
Product called the BATS One Feed) (``BATS One Approval Order'').

[a]s an alternative to User fees, a recipient firm may purchase a 
monthly Enterprise license to receive the BATS One Feed from an 
External Distributor to an unlimited number of Professional and Non-
Professional Users. A recipient firm must pay a separate Enterprise 
Fee for each External Distributor that controls the display of the 
BATS One Feed if it wishes such User to be covered by the Enterprise 
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Fee. The Enterprise Fee is in addition to the Distributor Fee.

The Exchange proposes to delete the last sentence of the above 
description stating that the Enterprise Fee is in addition to the 
Distributor Fee. The original purpose of this sentence was to clarify 
that the Distributor Fee and Enterprise Fee were separate fees. 
However, the Exchange understands that this sentence has led to 
confusion for the following reason. As is the case for the proposed 
Enterprise Fees for BZX Top and BZX Last Sale described above, the BATS 
One Feed Enterprise Fee is counted towards the Distributor Fee credit, 
under which an External Distributor receives a credit towards its 
Distributor Fee equal to the amount of its monthly BATS One Feed Usage 
Fees. Stating that the Enterprise and Distributor fees were separate 
fees has caused confusion regarding the application of the Distributor 
Fee Usage Fee credit. Therefore, the Exchange proposes to delete the 
last sentence stating that the Enterprise Fee is in addition to the 
Distributor Fee. Deleting this sentence does not alter the manner in 
which the Enterprise Fee is charged. Rather, it is intended to avoid 
confusion and align the description with that of the proposed 
Enterprise Fees for BZX Top and BZX Last Sale described above.
    Second, the Exchange proposes to correct a cross-reference within 
the definition of ``Non-Professional User''. In part, a ``Non-
Professional User'' is currently defined as ``a natural person who is 
not: . . . engaged as an ``investment adviser'' as that term is defined 
in Section 201(11) of the Investment Advisers Act of 1940 (whether or 
not registered or qualified under that Act) . . .'' The definition 
incorrectly states that the term ``investment adviser is defined under 
Section 201(11) of the Investment Advisers Act of 1940, when it is, in 
fact, defined under Section 202(a)(11) of the Investment Advisers Act 
of 1940. Therefore, the Exchange proposes to replace the reference to 
Section 201(11) with Section 202(a)(11) within the definition of Non-
Professional User.
Implementation Date
    The Exchange proposes to implement the proposed changes to its fee 
schedule on July 1, 2015.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the objectives of Section 6 of the Act,\20\ in general, and 
furthers the objectives of Section 6(b)(4),\21\ in particular, as it is 
designed to provide for the equitable allocation of reasonable dues, 
fees and other charges among its members and other recipients of 
Exchange data. The Exchange believes that the proposed rates are 
equitable and non-discriminatory in that they apply uniformly to all 
recipients of Exchange data. The Exchange believes the proposed fees 
are competitive with those charged by other venues and, therefore, 
reasonable and equitably allocated to recipients. Lastly, the Exchange 
also believes that the proposed fees are reasonable and non-
discriminatory because they will apply uniformly to all recipients of 
Exchange data.
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    \20\ 15 U.S.C. 78f.
    \21\ 15 U.S.C. 78f(b)(4).
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    The Exchange also believes that the proposed rule change is 
consistent with Section 11(A) of the Act \22\ in that it supports (i) 
fair competition among brokers and dealers, among exchange markets, and 
between exchange markets and markets other than exchange markets and 
(ii) the availability to brokers, dealers, and investors of information 
with respect to quotations for and transactions in securities. 
Furthermore, the proposed rule change is consistent with Rule 603 of 
Regulation NMS,\23\ which provides that any national securities 
exchange that distributes information with respect to quotations for or 
transactions in an NMS stock do so on terms that are not unreasonably 
discriminatory. In adopting Regulation NMS, the Commission granted 
self-regulatory organizations and broker-dealers increased authority 
and flexibility to offer new and unique market data to the public. It 
was believed that this authority would expand the amount of data 
available to consumers, and also spur innovation and competition for 
the provision of market data.
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    \22\ 15 U.S.C. 78k-1.
    \23\ See 17 CFR 242.603.
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    In addition, the proposed fees would not permit unfair 
discrimination because all of the Exchange's customers and market data 
vendors will be subject to the proposed fees on an equivalent basis. 
BZX Last Sale and BZX Top are distributed and purchased on a voluntary 
basis, in that neither the Exchange nor market data distributors are 
required by any rule or regulation to make this data available. 
Accordingly, Distributors and Users can discontinue use at any time and 
for any reason, including due to an assessment of the reasonableness of 
fees charged. Firms have a wide variety of alternative market data 
products from which to choose, such as similar proprietary data 
products offered by other exchanges and consolidated data. Moreover, 
the Exchange is not required to make any proprietary data products 
available or to offer any specific pricing alternatives to any 
customers.
    In addition, the fees that are the subject of this rule filing are 
constrained by competition. As explained below in the Exchange's 
Statement on Burden on Competition, the existence of alternatives to 
BZX Top and BZX Last Sale further ensures that the Exchange cannot set 
unreasonable fees, or fees that are unreasonably discriminatory, when 
vendors and subscribers can elect such alternatives. That is, the 
Exchange competes with other exchanges (and their affiliates) that 
provide similar market data products. If another exchange (or its 
affiliate) were to charge less to consolidate and distribute its 
similar product than the Exchange charges to consolidate and distribute 
BZX Top or BZX Last Sale, prospective Users likely would not subscribe 
to, or would cease subscribing to, the BZX Top or BZX Last Sale.
    The Exchange notes that the Commission is not required to undertake 
a cost-of-service or rate-making approach. The Exchange believes that, 
even if it were possible as a matter of economic theory, cost-based 
pricing for non-core market data would

[[Page 41526]]

be so complicated that it could not be done practically.\24\
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    \24\ The Exchange believes that cost-based pricing would be 
impractical because it would create enormous administrative burdens 
for all parties, including the Commission, to cost-regulate a large 
number of participants and standardize and analyze extraordinary 
amounts of information, accounts, and reports. In addition, it is 
impossible to regulate market data prices in isolation from prices 
charged by markets for other services that are joint products. Cost-
based rate regulation would also lead to litigation and may distort 
incentives, including those to minimize costs and to innovate, 
leading to further waste. Under cost-based pricing, the Commission 
would be burdened with determining a fair rate of return, and the 
industry could experience frequent rate increases based on 
escalating expense levels. Even in industries historically subject 
to utility regulation, cost-based ratemaking has been discredited. 
As such, the Exchange believes that cost-based ratemaking would be 
inappropriate for proprietary market data and inconsistent with 
Congress's direction that the Commission use its authority to foster 
the development of the national market system, and that market 
forces will continue to provide appropriate pricing discipline. See 
Appendix C to NYSE's comments to the Commission's 2000 Concept 
Release on the Regulation of Market Information Fees and Revenues, 
which can be found on the Commission's Web site at http://www.sec.gov/rules/concept/s72899/buck1.htm. See also Securities 
Exchange Act Release No. 73816 (December 11, 2014), 79 FR 75200 
(December 17, 2014) (SR-NYSE-2014-64) (Notice of Filing and 
Immediate Effectiveness of Proposed Rule Change to Establish an 
Access Fee for the NYSE Best Quote and Trades Data Feed, Operative 
December 1, 2014).
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    User Fees. The Exchange believes that implementing the Professional 
and Non-Professional User fees for BZX Top and BZX Last Sale is 
equitable and reasonable because it will result in greater availability 
to Professional and Non-Professional Users. Moreover, introducing a 
modest Non-Professional User fee for BZX Top and BZX Last Sale is 
reasonable because it provides an additional method for retail 
investors to access BZX Top and BZX Last Sale data by providing the 
same data that is available to Professional Users. The Exchange 
believes that the proposed fees are equitable and not unfairly 
discriminatory because they will be charged uniformly to recipient 
firms and Users. The fee structure of differentiated Professional and 
Non-Professional fees is utilized by the Exchange for the BATS One Feed 
and has long been used by other exchanges for their proprietary data 
products, and by the Nasdaq UTP and the CTA and CQ Plans in order to 
reduce the price of data to retail investors and make it more broadly 
available.\25\ Offering BZX Top and BZX Last Sale to Non-Professional 
Users with the same data available to Professional Users results in 
greater equity among data recipients.
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    \25\ See the Initial BATS One Feed Fee Filings, supra note 11 
[sic]. See also, e.g., Securities Exchange Act Release No. 20002, 
File No. S7-433 (July 22, 1983) (establishing nonprofessional fees 
for CTA data); Nasdaq Rules 7023(b), 7047.
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    In addition, the proposed fees are reasonable when compared to 
similar fees for comparable products offered by the NYSE. Specifically, 
NYSE offers NYSE BBO, which includes best bid and offer for NYSE traded 
securities, for a monthly fee of $4.00 per professional subscriber and 
$0.20 per non-professional subscriber.\26\ NYSE also offers NYSE 
Trades, which is a data feed that provides the last sale information 
for NYSE traded securities, for the same price as NYSE BBO. The 
Exchange's proposed per User Fees for BZX Top and BZX Last Sale are 
comparable with the NYSE's fees for NYSE Trades and NYSE BBO.
---------------------------------------------------------------------------

    \26\ See NYSE Market Data Pricing dated May 2015 available at 
http://www.nyxdata.com/.
---------------------------------------------------------------------------

    Enterprise Fee. The proposed Enterprise Fee for BZX Top and BZX 
Last Sale are equitable and reasonable as the fees proposed are less 
than the enterprise fees currently charged for NYSE Trades and NYSE 
BBO. The NYSE charges a separate enterprise fee of $190,000 per month 
for NYSE Trades and NYSE BBO.\27\ In addition, the Enterprise Fee 
proposed by the Exchange could result in a fee reduction for recipient 
firms with a large number of Professional and Non-Professional Users. 
If a recipient firm has a smaller number of Professional Users of BZX 
Top or BZX Last Sale, then it may continue using the per User structure 
and benefit from the per User Fee reductions. By reducing prices for 
recipient firms with a large number of Professional and Non-
Professional Users, the Exchange believes that more firms may choose to 
receive and to distribute the BZX Top or BZX Last Sale, thereby 
expanding the distribution of this market data for the benefit of 
investors.
---------------------------------------------------------------------------

    \27\ Id.
---------------------------------------------------------------------------

    The Exchange further believes that the proposed Enterprise Fee is 
reasonable because it will simplify reporting for certain recipients 
that have large numbers of Professional and Non-Professional Users. 
Firms that pay the proposed Enterprise Fee will not have to report the 
number of Users on a monthly basis as they currently do, but rather 
will only have to count natural person users every six months, which is 
a significant reduction in administrative burden. Finally, the Exchange 
believes that it is equitable and not unfairly discriminatory to 
establish an Enterprise Fee because it reduces the Exchange's costs and 
the Distributor's administrative burdens in tracking and auditing large 
numbers of Users.
    Digital Media Enterprise Fee. The Exchange believes that the 
proposed Digital Media Enterprise Fee for BZX Top and BZX Last Sale 
provides for an equitable allocation of reasonable fees among 
recipients of the data and is not designed to permit unfair 
discrimination among customers, brokers, or dealers. In establishing 
the Digital Media Enterprise Fee, the Exchange recognizes that there is 
demand for a more seamless and easier-to-administer data distribution 
model that takes into account the expanded variety of media and 
communication devices that investors utilize today. The Exchange 
believes the Digital Media Enterprise Fee will be easy to administer 
because data recipients that purchase it would not be required to 
differentiate between Professional and Non-Professional Users, account 
for the extent of access to the data, or report the number of Users. 
This is a significant reduction on a recipient firm's administrative 
burdens and is a significant value to investors. For example, a 
television broadcaster could display BZX Top and/or BZX Last Sale data 
during market-related programming and on its Web site or allow viewers 
to view the data via their mobile devices, creating a more seamless 
distribution model that will allow investors more choice in how they 
receive and view market data, all without having to account for and/or 
measure who accesses the data and how often they do so.
    The proposed Digital Media Enterprise Fee is equitable and 
reasonable because it will also enable recipient firms to more widely 
distribute data from BZX Top and BZX Last Sale to investors for 
informational purposes at a lower cost than is available today. For 
example, a recipient firm may purchase an Enterprise license in the 
amount of $15,000 per month for to receive BZX Top and/or BZX Last Sale 
from an External Distributor for an unlimited number of Professional 
and Non-Professional Users, which is greater than the proposed Digital 
Media Enterprise Fee. The Exchange also believes the amount of the 
Digital Media Enterprise Fee is reasonable as compared to the existing 
enterprise fees discussed above because the distribution of BZX Top and 
BZX Last Sale data is limited to television, Web sites, and mobile 
devices for informational purposes only, while distribution of BZX Top 
and BZX Last Sale data pursuant to an Enterprise license contains no 
such limitation. The Exchange also believes that the proposed Digital 
Media Enterprise Fee

[[Page 41527]]

is equitable and reasonable because it is less than similar fees 
charged by other exchanges.\28\
---------------------------------------------------------------------------

    \28\ The Nasdaq Stock Market offers proprietary data products 
for distribution over the internet and television under alternative 
fee schedules that are subject to maximum fee of $50,000 per month. 
See Nasdaq Rule 7039(b). The NYSE charges a Digit Media Enterprise 
fee of $40,000 per month for the NYSE Trade Digital Media product. 
See Securities Exchange Act Release No. 69272 (April 2, 2013), 78 FR 
20983 (April 8, 2013) (SR-NYSE-2013-23).
---------------------------------------------------------------------------

    Non-Substantive, Corrective Changes. The Exchange believes that the 
proposed non-substantive, corrective changes are consistent with 
Section 6(b) of the Act,\29\ in general, and Section 6(b)(4) of the 
Act,\30\ in particular, in that they provide for an equitable 
allocation of reasonable fees among recipients of the data and is not 
designed to permit unfair discrimination among customers, brokers, or 
dealers. These proposed changes are equitable and reasonable because 
the changes are designed to clarify the fee schedule and avoid 
potential investor confusion. The amendment to the BATS One Enterprise 
Fee is also intended to align the description with that of the proposed 
Enterprise Fees for BZX Top and BZX Last Sale described above. The 
proposed changes are also non-discriminatory as they would apply to all 
recipient firms uniformly.
---------------------------------------------------------------------------

    \29\ 15 U.S.C. 78f.
    \30\ 15 U.S.C. 78f(b)(4).
---------------------------------------------------------------------------

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended.
BZX Top and BZX Last Sale
    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended. The 
Exchange's ability to price BZX Last Sale and BZX Top are constrained 
by: (i) Competition among exchanges, other trading platforms, and Trade 
Reporting Facilities (``TRF'') that compete with each other in a 
variety of dimensions; (ii) the existence of inexpensive real-time 
consolidated data and market-specific data and free delayed data; and 
(iii) the inherent contestability of the market for proprietary data.
    The Exchange and its market data products are subject to 
significant competitive forces and the proposed fees represent 
responses to that competition. To start, the Exchange competes 
intensely for order flow. It competes with the other national 
securities exchanges that currently trade equities, with electronic 
communication networks, with quotes posted in FINRA's Alternative 
Display Facility, with alternative trading systems, and with securities 
firms that primarily trade as principal with their customer order flow.
    In addition, BZX Last Sale and BZX Top compete with a number of 
alternative products. For instance, BZX Last Sale and BZX Top do not 
provide a complete picture of all trading activity in a security. 
Rather, the other national securities exchanges, the several TRFs of 
FINRA, and Electronic Communication Networks (``ECN'') that produce 
proprietary data all produce trades and trade reports. Each is 
currently permitted to produce last sale information products, and many 
currently do, including Nasdaq and NYSE. In addition, market 
participants can gain access to BZX last sale prices and top-of-book 
quotations, though integrated with the prices of other markets, on 
feeds made available through the SIPs.
    In sum, the availability of a variety of alternative sources of 
information imposes significant competitive pressures on Exchange data 
products and the Exchange's compelling need to attract order flow 
imposes significant competitive pressure on the Exchange to act 
equitably, fairly, and reasonably in setting the proposed data product 
fees. The proposed data product fees are, in part, responses to that 
pressure. The Exchange believes that the proposed fees would reflect an 
equitable allocation of its overall costs to users of its facilities.
    In addition, when establishing the proposed fees, the Exchange 
considered the competitiveness of the market for proprietary data and 
all of the implications of that competition. The Exchange believes that 
it has considered all relevant factors and has not considered 
irrelevant factors in order to establish fair, reasonable, and not 
unreasonably discriminatory fees and an equitable allocation of fees 
among all Users. The existence of alternatives to BZX Last Sale and BZX 
Top, including existing similar feeds by other exchanges, consolidated 
data, and proprietary data from other sources, ensures that the 
Exchange cannot set unreasonable fees, or fees that are unreasonably 
discriminatory, when vendors and subscribers can elect these 
alternatives or choose not to purchase a specific proprietary data 
product if its cost to purchase is not justified by the returns any 
particular vendor or subscriber would achieve through the purchase.
Non-Substantive, Corrective Changes
    The proposed non-substantive, corrective changes to the fee 
schedule will not have any impact on completion. The proposed changes 
are designed to clarify the fee schedule and avoid potential investor 
confusion.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    The Exchange has neither solicited nor received written comments on 
the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \31\ and paragraph (f) of Rule 19b-4 
thereunder.\32\ At any time within 60 days of the filing of the 
proposed rule change, the Commission summarily may temporarily suspend 
such rule change if it appears to the Commission that such action is 
necessary or appropriate in the public interest, for the protection of 
investors, or otherwise in furtherance of the purposes of the Act.
---------------------------------------------------------------------------

    \31\ 15 U.S.C. 78s(b)(3)(A).
    \32\ 17 CFR 240.19b-4(f).
---------------------------------------------------------------------------

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to rule[email protected]. Please include 
File Number SR-BATS-2015-48 on the subject line.

Paper Comments

     Send paper comments in triplicate to Brent J. Fields, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-BATS-2015-48. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements

[[Page 41528]]

with respect to the proposed rule change that are filed with the 
Commission, and all written communications relating to the proposed 
rule change between the Commission and any person, other than those 
that may be withheld from the public in accordance with the provisions 
of 5 U.S.C. 552, will be available for Web site viewing and printing in 
the Commission's Public Reference Room, 100 F Street NE., Washington, 
DC 20549 on official business days between the hours of 10:00 a.m. and 
3:00 p.m. Copies of such filing also will be available for inspection 
and copying at the principal office of the Exchange. All comments 
received will be posted without change; the Commission does not edit 
personal identifying information from submissions. You should submit 
only information that you wish to make available publicly. All 
submissions should refer to File Number SR-BATS-2015-48, and should be 
submitted on or before August 5, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\33\
---------------------------------------------------------------------------

    \33\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Brent J. Fields,
Secretary.
[FR Doc. 2015-17294 Filed 7-14-15; 8:45 am]
BILLING CODE 8011-01-P



                                                  41522                         Federal Register / Vol. 80, No. 135 / Wednesday, July 15, 2015 / Notices

                                                  participants, including market makers,                   filing. The Exchange believes that                      Commission, and all written
                                                  institutional investors and retail                       waiver of the operative delay is                        communications relating to the
                                                  investors, to establish greater positions                consistent with the protection of                       proposed rule change between the
                                                  when pursuing their investment goals                     investors and the public interest                       Commission and any person, other than
                                                  and needs.                                               because it will allow the SPY Pilot                     those that may be withheld from the
                                                                                                           Program to continue without                             public in accordance with the
                                                  B. Self-Regulatory Organization’s
                                                                                                           interruption. The Commission believes                   provisions of 5 U.S.C. 552, will be
                                                  Statement on Burden on Competition
                                                                                                           that waiving the 30-day operative delay                 available for Web site viewing and
                                                    The Exchange does not believe that                     is consistent with the protection of                    printing in the Commission’s Public
                                                  the proposed rule change will impose                     investors and the public interest.                      Reference Room, 100 F Street NE.,
                                                  any burden on competition not                            Therefore, the Commission hereby                        Washington, DC 20549 on official
                                                  necessary or appropriate in furtherance                  waives the operative delay and                          business days between the hours of
                                                  of the purposes of the Act. The                          designates the proposed rule change                     10:00 a.m. and 3:00 p.m. Copies of such
                                                  proposed rule change is not designed to                  operative upon filing.10                                filing also will be available for
                                                  address any aspect of competition,                          At any time within 60 days of the                    inspection and copying at the principal
                                                  whether between the Exchange and its                     filing of the proposed rule change, the                 office of the Exchange. All comments
                                                  competitors, or among market                             Commission summarily may                                received will be posted without change;
                                                  participants. Instead, the proposed rule                 temporarily suspend such rule change if                 the Commission does not edit personal
                                                  change is designed to allow the SPY                      it appears to the Commission that such                  identifying information from
                                                  Pilot Program to continue                                action is necessary or appropriate in the               submissions. You should submit only
                                                  uninterrupted. Additionally, the                         public interest, for the protection of                  information that you wish to make
                                                  Exchange expects all other SROs that                     investors, or otherwise in furtherance of               available publicly. All submissions
                                                  currently have rules regarding the SPY                   the purposes of the Act. If the                         should refer to File Number SR–
                                                  Pilot Program to also extend the pilot                   Commission takes such action, the                       NYSEMKT–2015–49, and should be
                                                  program for an additional year.                          Commission shall institute proceedings                  submitted on or before August 5, 2015.
                                                  C. Self-Regulatory Organization’s                        to determine whether the proposed rule                    For the Commission, by the Division of
                                                  Statement on Comments on the                             should be approved or disapproved.                      Trading and Markets, pursuant to delegated
                                                  Proposed Rule Change Received From                                                                               authority.11
                                                                                                           IV. Solicitation of Comments                            Brent J. Fields,
                                                  Members, Participants, or Others
                                                                                                             Interested persons are invited to                     Secretary.
                                                    No written comments were solicited
                                                                                                           submit written data, views, and                         [FR Doc. 2015–17304 Filed 7–14–15; 8:45 am]
                                                  or received with respect to the proposed
                                                  rule change.                                             arguments concerning the foregoing,                     BILLING CODE 8011–01–P
                                                                                                           including whether the proposed rule
                                                  III. Date of Effectiveness of the                        change is consistent with the Act.
                                                  Proposed Rule Change and Timing for                      Comments may be submitted by any of                     SECURITIES AND EXCHANGE
                                                  Commission Action                                        the following methods:                                  COMMISSION
                                                     Because the foregoing proposed rule                   Electronic Comments                                     [Release No. 34–75406; File No. SR–BATS–
                                                  change does not: (i) Significantly affect                                                                        2015–48]
                                                  the protection of investors or the public                  • Use the Commission’s Internet
                                                  interest; (ii) impose any significant                    comment form (http://www.sec.gov/                       Self-Regulatory Organizations; BATS
                                                  burden on competition; and (iii) become                  rules/sro.shtml); or                                    Exchange, Inc.; Notice of Filing and
                                                  operative for 30 days from the date on                     • Send an email to rule-comments@                     Immediate Effectiveness of a Proposed
                                                  which it was filed, or such shorter time                 sec.gov. Please include File Number SR–                 Rule Change To Amend the Market
                                                  as the Commission may designate, it has                  NYSEMKT–2015–49 on the subject line.                    Data Section of Its Fee Schedule
                                                  become effective pursuant to Section                     Paper Comments
                                                  19(b)(3)(A) of the Act and Rule 19b–                                                                             July 9, 2015.
                                                  4(f)(6) thereunder.7                                        • Send paper comments in triplicate                     Pursuant to Section 19(b)(1) of the
                                                     A proposed rule change filed                          to Brent J. Fields, Secretary, Securities               Securities Exchange Act of 1934 (the
                                                  pursuant to Rule 19b–4(f)(6) under the                   and Exchange Commission, 100 F Street                   ‘‘Act’’),1 and Rule 19b–4 thereunder,2
                                                  Act 8 normally does not become                           NE., Washington, DC 20549–1090.                         notice is hereby given that on July 1,
                                                  operative for 30 days after the date of its              All submissions should refer to File                    2015, BATS Exchange, Inc. (the
                                                  filing. However, Rule 19b–4(f)(6)(iii) 9                 Number SR–NYSEMKT–2015–49. This                         ‘‘Exchange’’ or ‘‘BATS’’) filed with the
                                                  permits the Commission to designate a                    file number should be included on the                   Securities and Exchange Commission
                                                  shorter time if such action is consistent                subject line if email is used. To help the              (‘‘Commission’’) the proposed rule
                                                  with the protection of investors and the                 Commission process and review your                      change as described in Items I, II, and
                                                  public interest. The Exchange has asked                  comments more efficiently, please use                   III below, which Items have been
                                                  the Commission to waive the 30-day                       only one method. The Commission will                    prepared by the Exchange. The
                                                  operative delay so that the proposal may                 post all comments on the Commission’s                   Exchange has designated the proposed
                                                  become operative immediately upon                        Internet Web site (http://www.sec.gov/                  rule change as one establishing or
                                                                                                           rules/sro.shtml). Copies of the                         changing a member due, fee, or other
                                                    7 17 CFR 240.19b–4(f)(6). As required under Rule
                                                                                                           submission, all subsequent                              charge imposed by the Exchange under
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                  19b–4(f)(6)(iii), the Exchange provided the              amendments, all written statements                      Section 19(b)(3)(A)(ii) of the Act 3 and
                                                  Commission with written notice of its intent to file                                                             Rule 19b–4(f)(2) thereunder,4 which
                                                  the proposed rule change, along with a brief             with respect to the proposed rule
                                                  description and the text of the proposed rule            change that are filed with the
                                                                                                                                                                     11 17 CFR 200.30–3(a)(12).
                                                  change, at least five business days prior to the date
                                                                                                                                                                     1 15 U.S.C. 78s(b)(1).
                                                  of filing of the proposed rule change, or such                10 For
                                                                                                                   purposes only of waiving the 30-day
                                                  shorter time as designated by the Commission.            operative delay, the Commission has considered the
                                                                                                                                                                     2 17 CFR 240.19b–4.
                                                    8 17 CFR 240.19b–4(f)(6).                                                                                        3 15 U.S.C. 78s(b)(3)(A)(ii).
                                                                                                           proposed rule’s impact on efficiency, competition,
                                                    9 17 CFR 240.19b–4(f)(6)(iii).                         and capital formation. See 15 U.S.C. 78c(f).              4 17 CFR 240.19b–4(f)(2).




                                             VerDate Sep<11>2014   18:52 Jul 14, 2015   Jkt 235001   PO 00000     Frm 00049   Fmt 4703   Sfmt 4703   E:\FR\FM\15JYN1.SGM     15JYN1


                                                                                 Federal Register / Vol. 80, No. 135 / Wednesday, July 15, 2015 / Notices                                                           41523

                                                  renders the proposed rule change                           includes last sale information for all                     include the following, each of which are
                                                  effective upon filing with the                             equity securities traded on Exchange.6                     described in detail below: (i) Usage Fees
                                                  Commission. The Commission is                                 Currently, the Exchange only charges                    for both Professional 11 and Non-
                                                  publishing this notice to solicit                          fees for both internal and external                        Professional 12 Users; 13 (ii) Enterprise
                                                  comments on the proposed rule change                       distribution of the BZX Last Sale and                      Fees; 14 and (iii) a Digital Media
                                                  from interested persons.                                   BZX Top feeds. The cost of BZX Last                        Enterprise Fee.
                                                                                                             Sale for an Internal Distributor 7 is $500                   User Fees. The Exchange proposes to
                                                  I. Self-Regulatory Organization’s                          per month. Likewise, the cost of BZX                       charge those who receive either BZX
                                                  Statement of the Terms of the Substance                    Top for an Internal Distributor is also                    Top or BZX Last Sale from External
                                                  of the Proposed Rule Change                                                                                           Distributors different fees for both their
                                                                                                             $500 per month. The Exchange
                                                     The Exchange filed a proposal to                        currently does not charge per User 8 fees                  Professional Users and Non-Professional
                                                  amend the Market Data section of its fee                   for either BZX Last Sale or BZX Top.                       Users. The Exchange will assess a
                                                  schedule to: (i) Adopt User fees, an                       Therefore, the Exchange does not                           monthly fee for Professional Users of
                                                  Enterprise fee, and a Digital Media                        currently require an External                              $4.00 per User. Non-Professional Users
                                                  Enterprise fee for the BZX Top and BZX                     Distributor 9 of BZX Last Sale or BZX                      will be assessed a monthly fee of $0.10
                                                  Last Sale feeds; and (ii) make a non-                      Top to count, classify (e.g., professional                 per User.15 The Exchange does not
                                                  substantive change to the description of                   or non-professional), or report to the
                                                  the BATS One Feed Enterprise Fee as                        Exchange information regarding the                         represents that the proposed fees will not cause the
                                                  well as correct a cross-reference within                   customers to which they provide the                        combined cost of subscribing to each of the BATS
                                                  the definition of ‘‘Non-Professional                                                                                  Exchanges’ individual Top and Last Sale feeds to
                                                                                                             data. Instead, the Exchange charges an                     be greater than those currently charged to subscribe
                                                  User’’.                                                    External Distributor of BZX Last Sale a                    to the BATS One Feed. See Securities Exchange Act
                                                     The text of the proposed rule change                    flat fee of $2,500 per month. The                          Release Nos. 74285 (February 18, 2015), 80 FR 9828
                                                  is available at the Exchange’s Web site                    Exchange also separately charges an                        (February 24, 2015) (SR–BATS–2015–11); 74283
                                                  at www.batstrading.com, at the                                                                                        (February 18, 2015), 80 FR 9809 (February 24, 2015)
                                                                                                             External Distributor of BZX Top a flat                     (SR–EDGA–2015–09); 74282 (February 17, 2015), 80
                                                  principal office of the Exchange, and at                   fee of $2,500 per month. End Users                         FR 9487 (February 23, 2015) (SR–EDGX–2015–09);
                                                  the Commission’s Public Reference                          currently do not pay the Exchange for                      and 74284 (February 18, 2015), 80 FR 9792
                                                  Room.                                                      BZX Last Sale or BZX Top, nor are End                      (February 24, 2015) (SR–BYX–2015–09) (‘‘Initial
                                                                                                                                                                        BATS One Feed Fee Filings’’). In these filings, the
                                                  II. Self-Regulatory Organization’s                         Users required to enter into contracts                     Exchange represented that the cost of subscribing to
                                                  Statement of the Purpose of, and                           with the Exchange.                                         each of the underlying individual feeds necessary
                                                                                                                Subscribers to either BZX Top or BZX                    to create the BATS One Feed would not be greater
                                                  Statutory Basis for, the Proposed Rule                                                                                than the cost of subscribing to the BATS One Feed.
                                                  Change                                                     Last Sale are able to receive, upon                        Id.
                                                                                                             request and at no additional cost, BZX                        11 A ‘‘Professional User’’ is defined as ‘‘any User
                                                     In its filing with the Commission, the
                                                                                                             Last Sale or BZX Top, as applicable. The                   other than a Non-Professional User.’’ See the
                                                  Exchange included statements                                                                                          Exchange Fee Schedule available at http://
                                                                                                             Exchange also offers a New External
                                                  concerning the purpose of and basis for                                                                               batstrading.com/support/fee_schedule/bzx/.
                                                                                                             Distributor Credit under which new
                                                  the proposed rule change and discussed                                                                                   12 A ‘‘Non-Professional User’’ is defined as ‘‘a
                                                                                                             External Distributors of BZX Top or
                                                  any comments it received on the                                                                                       natural person who is not: (i) Registered or qualified
                                                  proposed rule change. The text of these                    BZX Last Sale will not be charged a                        in any capacity with the Commission, the
                                                  statements may be examined at the                          Distributor Fee for their first three (3)                  Commodity Futures Trading Commission, any state
                                                                                                             months.                                                    securities agency, any securities exchange or
                                                  places specified in Item IV below. The                                                                                association, or any commodities or futures contract
                                                                                                                The Exchange now proposes to amend
                                                  Exchange has prepared summaries, set                                                                                  market or association; (ii) engaged as an
                                                                                                             its fee schedule to incorporate                            ‘‘investment adviser’’ as that term is defined in
                                                  forth in Sections A, B, and C below, of
                                                                                                             additional fees related to the BZX Top                     Section [202(a)(11)] of the Investment Advisers Act
                                                  the most significant parts of such                                                                                    of 1940 (whether or not registered or qualified
                                                                                                             or BZX Last Sale feeds.10 These fees
                                                  statements.                                                                                                           under that Act); or (iii) employed by a bank or other
                                                                                                                                                                        organization exempt from registration under federal
                                                  A. Self-Regulatory Organization’s                               6 SeeExchange Rule 11.22(g).                          or state securities laws to perform functions that
                                                                                                                  7 An‘‘Internal Distributor’’ is defined as ‘‘a
                                                  Statement of the Purpose of, and                                                                                      would require registration or qualification if such
                                                                                                             Distributor that receives the Exchange Market Data         functions were performed for an organization not so
                                                  Statutory Basis for, the Proposed Rule                     product and then distributes that data to one or           exempt.’’ Id.
                                                  Change                                                     more Users within the Distributor’s own entity.’’             13 The Exchange notes that User fees as well as
                                                                                                             See the Exchange Fee Schedule available at http://         the distinctions based on professional and non-
                                                  1. Purpose                                                 batstrading.com/support/fee_schedule/bzx/. A               professional users have been previously filed with
                                                     The Exchange proposes to amend the                      ‘‘Distributor’’ is defined as ‘‘any entity that receives   or approved by the Commission by the BATS
                                                                                                             the Exchange Market Data product directly from the         Exchanges and the Nasdaq Stock Market LLC
                                                  Market Data section of its fee schedule                    Exchange or indirectly through another entity and          (‘‘Nasdaq’’). See Securities Exchange Act Release
                                                  to: (i) Adopt User fees, an Enterprise fee,                then distributes it internally or externally to a third    No. 59582 (March 16, 2009), 74 FR 12423 (March
                                                  and a Digital Media Enterprise fee for                     party.’’ Id.                                               24, 2009) (Order approving SR–Nasdaq–2008–102).
                                                  the BZX Top and BZX Last Sale feeds;                          8 A ‘‘User’’ is defined as ‘‘a natural person, a        See also the Initial BATS One Feed Fee Filings,
                                                  and (ii) make a non-substantive change                     proprietorship, corporation, partnership, or entity,       supra note 11 [sic].
                                                                                                             or device (computer or other automated service),              14 The Exchange notes that Enterprise fees have
                                                  to the description of the BATS One Feed                    that is entitled to receive Exchange data.’’ Id.           been previously filed with or approved by the
                                                  Enterprise Fee as well as correct a cross-                    9 An ‘‘External Distributor’’ is defined as ‘‘a         Commission by the Exchange, EDGA, EDGX, BYX,
                                                  reference within the definition of ‘‘Non-                  Distributor that receives the Exchange Market Data         Nasdaq, NYSE, and the CTA/CQ Plans. See Nasdaq
                                                  Professional User’’.                                       product and then distributes that data to a third          Rule 7047. Securities Exchange Act Release Nos.
                                                                                                             party or one or more Users outside the Distributor’s       71507 (February 7, 2014), 79 FR 8763 (February 13,
                                                  BZX Top and Last Sale Fees                                 own entity.’’ Id.                                          2014) (SR–NASDAQ–2014–011); 70211 (August 15,
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                                                                                10 The Exchange notes that EDGA Exchange, Inc.          2013), 78 FR 51781 (August 21, 2013) (SR–NYSE–
                                                    BZX Top is a market data feed that                       (‘‘EDGA’’), EDGX Exchange, Inc. (‘‘EDGX’’) and             2013–58); and 70010 (July 19, 2013) (File No. SR–
                                                  includes top of book quotations and                        BATS Y-Exchange, Inc. (‘‘BYX’’, together with the          CTA/CQ–2013–04). See also the Initial BATS One
                                                  execution information for all equity                       Exchange, EDGA and EDGX, the ‘‘BATS                        Feed Fee Filings, supra note 11 [sic].
                                                  securities traded on the Exchange.5 BZX                    Exchanges’’) also filed proposed rule changes with            15 The Exchange notes that EDGA, EDGX and

                                                                                                             Commission to adopt similar fees for their                 BYX also filed proposed rule changes with
                                                  Last Sale is a market data feed that                       respective Top and Last Sale market data product.          Commission to adopt User fees for their respective
                                                                                                             See File Nos. SR–EDGA–2015–25, SR–EDGX–2015–               Top and Last Sale market data product. See File
                                                    5 See   Exchange Rule 11.22(d).                          28, and SR–BYX–2015–30. The Exchange                                                                   Continued




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                                                  41524                        Federal Register / Vol. 80, No. 135 / Wednesday, July 15, 2015 / Notices

                                                  propose to charge per User fees to                          Each External Distributor will receive             of each product, including both
                                                  Internal Distributors.                                   a credit against its monthly Distributor              Professional and Non-Professional
                                                    External Distributors would be                         Fee for BZX Top or BZX Last Sale equal                Users. Lastly, the proposed Enterprise
                                                  required to count every Professional                     to the amount of its monthly Usage Fees               Fee would be counted towards the
                                                  User and Non-Professional User to                        up to a maximum of the Distributor Fee                Distributor Fee credit described above,
                                                  which they provide BZX Top and/or                        for BZX Top or BZX Last Sale. For                     under which an External Distributor
                                                  BZX Last Sale, the requirements for                      example, an External Distributor will be              receives a credit towards its Distributor
                                                  which are identical to that currently in                 subject to a $2,500 monthly Distributor               Fee equal to the amount of its monthly
                                                  place for the BATS One Feed.16 Thus,                     Fee where they elect to receive BZX                   BZX Top or BZX Last Sale usage fees.
                                                  the External Distributor’s count will                    Top. If that External Distributor reports                Digital Media Enterprise Fee. The
                                                  include every person and device that                     User quantities totaling $2,500 or more               Exchange proposes to adopt a Digital
                                                  accesses the data regardless of the                      of monthly usage of BZX Top, it will                  Media Enterprise Fee of $2,500 per
                                                  purpose for which the individual or                      pay no net Distributor Fee, whereas if                month for BZX Top and BZX Last
                                                  device uses the data. External                           that same External Distributor were to                Sale.18 As an alternative to proposed
                                                  Distributors must report all Professional                report User quantities totaling $1,500 of             User fees discussed above, a recipient
                                                  and Non-Professional Users in                            monthly usage, it will pay a net of                   firm may purchase a monthly Digital
                                                  accordance with the following:                           $1,000 for the Distributor Fee. External              Media Enterprise license to receive BZX
                                                    • In connection with an External                       Distributors will remain subject to the               Top and BZX Last Sale from an External
                                                  Distributor’s distribution of BZX Top or                 per User fees discussed above. The same               Distributor to distribute to an unlimited
                                                  BZX Last Sale, the Distributor should                    would apply to receipt of BZX Last Sale.              number of Professional and Non-
                                                  count as one User each unique User that                     Enterprise Fee. The Exchange also                  Professional Users for viewing via
                                                  the Distributor has entitled to have                     proposes to establish a $15,000 per                   television, Web sites, and mobile
                                                  access to BZX Top or BZX Last Sale.                      month Enterprise Fee that will permit a               devices for informational and non-
                                                  However, where a device is dedicated                     recipient firm who receives BZX Top or                trading purposes only without having to
                                                  specifically to a single individual, the                 BZX Last Sale from an External                        account for the extent of access to the
                                                  Distributor should count only the                        Distributor to receive the data for an                data or the report the number of Users
                                                  individual and need not count the                        unlimited number of Professional and                  to the Exchange. Lastly, the proposed
                                                  device.                                                  Non-Professional Users.17 For example,                Digital Media Enterprise Fee would be
                                                    • The External Distributor should                      if a recipient firm had 15,000                        counted towards the Distributor Fee
                                                  identify and report each unique User. If                 Professional Users who each receive                   credit described above, under which an
                                                  a User uses the same unique method to                    BZX Top or BZX Last Sale at $4.00 per                 External Distributor receives a credit
                                                  gain access to BZX Top or BZX Last                       month, then that recipient firm will pay              towards its Distributor Fee equal to the
                                                  Sale, the Distributor should count that                  $60,000 per month in Professional Users               amount of its monthly BZX Top and/or
                                                  as one User. However, if a unique User                   fees. Under the proposed Enterprise Fee,              BZX Last Sale usage fees.
                                                  uses multiple methods to gain access to                  the recipient firm will pay a flat fee of
                                                  BZX Top or BZX Last Sale (e.g., a single                 $15,000 for an unlimited number of                    Non-Substantive, Corrective Changes
                                                  User has multiple passwords and user                     Professional and Non-Professional Users                 The Exchange proposes to make a
                                                  identifications), the External Distributor               for BZX Top or BZX Last Sale. A                       non-substantive change to the
                                                  should report all of those methods as an                 recipient firm must pay a separate                    description of the BATS One Feed
                                                  individual User.                                         Enterprise Fee for each External                      Enterprise Fee as well as correct a cross-
                                                    • External Distributors should report                  Distributor that controls display of BZX              reference within the definition of ‘‘Non-
                                                  each unique individual person who                        Top or BZX Last Sale if it wishes such                Professional User’’.
                                                  receives access through multiple                         User to be covered by an Enterprise Fee                 First, the proposed change to the
                                                  devices as one User so long as each                      rather than by per User fees. A recipient             description of the BATS One Feed 19
                                                  device is dedicated specifically to that                 firm that pays the Enterprise Fee will
                                                  individual.                                              not have to report its number of such                   18 The Exchange notes that EDGA, EDGX and
                                                    • If an External Distributor entitles                  Users on a monthly basis. However,                    BYX also filed proposed rule changes with
                                                  one or more individuals to use the same                  every six months, a recipient firm must               Commission to adopt a Digital Media Enterprise Fee
                                                  device, the External Distributor should                  provide the Exchange with a count of                  for their respective Top and Last Sale market data
                                                  include only the individuals, and not                                                                          product. See File Nos. SR–EDGA–2015–25, SR–
                                                                                                           the total number of natural person users              EDGX–2015–28 and SR–BYX–2015–30 (proposing a
                                                  the device, in the count.                                                                                      monthly Digital Media Enterprise Fee of $2,500 for
                                                                                                             17 The Exchange notes that EDGA, EDGX and           their respective Top and Last Sale feeds). A vendor
                                                  Nos. SR–EDGA–2015–25, SR–EDGX–2015–28 and                BYX also filed proposed rule changes with             that wishes to create a product like the BATS One
                                                  SR–BYX–2015–30 (proposing a monthly fee of               Commission to adopt Enterprise Fees for their         Summary Feed could subscribe to each of the BATS
                                                  $2.00 per Professional User and of $0.05 per Non-        respective Top and Last Sale market data product.     Exchanges’ Top and Last Sale feeds. See the Initial
                                                  Professional User). A vendor that wishes to create       See File Nos. SR–EDGA–2015–25, SR–EDGX–2015–          BATS One Feed Fee Filings, supra note 11 [sic].
                                                  a product like the BATS One Summary Feed could           28 and SR–BYX–2015–30 (proposing a monthly            Should a vendor subscribe to each of the BATS
                                                  subscribe to each of the BATS Exchanges’ Top and         Enterprise Fee of $15,000 for EDGX Top and EDGX       Exchanges’ Top and Last Sale feeds, it would be
                                                  Last Sale feeds. See the Initial BATS One Feed Fee       Last Sale and $10,000 for EDGA Top and Last Sale      charged a total monthly Digital Media Enterprise
                                                  Filings, supra note 11 [sic]. Should a vendor            as well as BYX Top and Last Sale). A vendor that      Fee of $10,000. This amount is less than the Digital
                                                  subscribe to each of the BATS Exchanges’ Top and         wishes to create a product like the BATS One          Media Enterprise Fee charged for the BATS One
                                                  Last Sale feeds, it would be charged a total of          Summary Feed could subscribe to each of the BATS      Summary Feed. See Securities Exchange Act
                                                  $10.00 per month per Professional User and $0.25         Exchanges’ Top and Last Sale feeds. See the Initial   Release Nos. 74598 (March 27, 2015), 80 FR 17791
                                                  per month per Non-Professional User. This amount         BATS One Feed Fee Filings, supra note 11 [sic].       (April 2, 2015) (SR–BATS–2015–24); 74599 (March
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                                                  is equal to, and not greater than the User Fees          Should a vendor subscribe to each of the BATS         27, 2015), 80 FR 17812 (April 2, 2015) (SR–BYX–
                                                  charged for the BATS One Summary Feed. Id.               Exchanges’ Top and Last Sale feeds, it would be       2015–19); 74600 (March 27, 2014), 80 FR 17797
                                                  (adopting fees of $10.00 per month per Professional      charged a total monthly Enterprise Fee of $50,000.    (April 2, 2015) (SR–EDGA–2015–14); and 74601
                                                  User and $0.25 per month per Non-Professional            This amount is equal to, and not greater than the     (March 27, 2015), 80 FR 17804 (April 2, 2015) (SR–
                                                  User as well as a separate $1,000 per month Data         Enterprise Fee charged for the BATS One Summary       EDGX–2015–14) (adopting a monthly Digital Media
                                                  Consolidation Fee for the BATS One Summary               Feed. Id. (adopting a monthly Enterprise Fee of       Enterprise Fee of $15,000 for the BATS One
                                                  Feed).                                                   $50,000 as well as a separate $1,000 per month Data   Summary Feed).
                                                     16 See the Initial BATS One Feed Fee Filings,         Consolidation Fee for the BATS One Summary              19 In sum, the BATS One Feed is a data feed that

                                                  supra note 11 [sic].                                     Feed).                                                disseminates, on a real-time basis, the aggregate best



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                                                                               Federal Register / Vol. 80, No. 135 / Wednesday, July 15, 2015 / Notices                                                41525

                                                  Enterprise Fee is intended to align with                 definition of ‘‘Non-Professional User’’.                 distributes information with respect to
                                                  the descriptions of the Enterprise Fees                  In part, a ‘‘Non-Professional User’’ is                  quotations for or transactions in an NMS
                                                  for BZX Top and BZX Last Sale                            currently defined as ‘‘a natural person                  stock do so on terms that are not
                                                  proposed above. The fee schedule                         who is not: . . . engaged as an                          unreasonably discriminatory. In
                                                  currently states that:                                   ‘‘investment adviser’’ as that term is                   adopting Regulation NMS, the
                                                  [a]s an alternative to User fees, a recipient            defined in Section 201(11) of the                        Commission granted self-regulatory
                                                  firm may purchase a monthly Enterprise                   Investment Advisers Act of 1940                          organizations and broker-dealers
                                                  license to receive the BATS One Feed from                (whether or not registered or qualified                  increased authority and flexibility to
                                                  an External Distributor to an unlimited                  under that Act) . . .’’ The definition                   offer new and unique market data to the
                                                  number of Professional and Non-Professional              incorrectly states that the term                         public. It was believed that this
                                                  Users. A recipient firm must pay a separate              ‘‘investment adviser is defined under                    authority would expand the amount of
                                                  Enterprise Fee for each External Distributor             Section 201(11) of the Investment                        data available to consumers, and also
                                                  that controls the display of the BATS One
                                                  Feed if it wishes such User to be covered by
                                                                                                           Advisers Act of 1940, when it is, in fact,               spur innovation and competition for the
                                                  the Enterprise Fee. The Enterprise Fee is in             defined under Section 202(a)(11) of the                  provision of market data.
                                                  addition to the Distributor Fee.                         Investment Advisers Act of 1940.                            In addition, the proposed fees would
                                                                                                           Therefore, the Exchange proposes to                      not permit unfair discrimination
                                                  The Exchange proposes to delete the last
                                                                                                           replace the reference to Section 201(11)                 because all of the Exchange’s customers
                                                  sentence of the above description stating
                                                                                                           with Section 202(a)(11) within the                       and market data vendors will be subject
                                                  that the Enterprise Fee is in addition to
                                                                                                           definition of Non-Professional User.                     to the proposed fees on an equivalent
                                                  the Distributor Fee. The original
                                                  purpose of this sentence was to clarify                  Implementation Date                                      basis. BZX Last Sale and BZX Top are
                                                  that the Distributor Fee and Enterprise                    The Exchange proposes to implement                     distributed and purchased on a
                                                  Fee were separate fees. However, the                     the proposed changes to its fee schedule                 voluntary basis, in that neither the
                                                  Exchange understands that this sentence                  on July 1, 2015.                                         Exchange nor market data distributors
                                                  has led to confusion for the following                                                                            are required by any rule or regulation to
                                                  reason. As is the case for the proposed                  2. Statutory Basis                                       make this data available. Accordingly,
                                                  Enterprise Fees for BZX Top and BZX                         The Exchange believes that the                        Distributors and Users can discontinue
                                                  Last Sale described above, the BATS                      proposed rule change is consistent with                  use at any time and for any reason,
                                                  One Feed Enterprise Fee is counted                       the objectives of Section 6 of the Act,20                including due to an assessment of the
                                                  towards the Distributor Fee credit,                      in general, and furthers the objectives of               reasonableness of fees charged. Firms
                                                  under which an External Distributor                      Section 6(b)(4),21 in particular, as it is               have a wide variety of alternative
                                                  receives a credit towards its Distributor                designed to provide for the equitable                    market data products from which to
                                                  Fee equal to the amount of its monthly                   allocation of reasonable dues, fees and                  choose, such as similar proprietary data
                                                  BATS One Feed Usage Fees. Stating that                   other charges among its members and                      products offered by other exchanges and
                                                  the Enterprise and Distributor fees were                 other recipients of Exchange data. The                   consolidated data. Moreover, the
                                                  separate fees has caused confusion                       Exchange believes that the proposed                      Exchange is not required to make any
                                                  regarding the application of the                         rates are equitable and non-                             proprietary data products available or to
                                                  Distributor Fee Usage Fee credit.                        discriminatory in that they apply                        offer any specific pricing alternatives to
                                                  Therefore, the Exchange proposes to                      uniformly to all recipients of Exchange                  any customers.
                                                  delete the last sentence stating that the                data. The Exchange believes the                             In addition, the fees that are the
                                                  Enterprise Fee is in addition to the                     proposed fees are competitive with                       subject of this rule filing are constrained
                                                  Distributor Fee. Deleting this sentence                  those charged by other venues and,                       by competition. As explained below in
                                                  does not alter the manner in which the                   therefore, reasonable and equitably                      the Exchange’s Statement on Burden on
                                                  Enterprise Fee is charged. Rather, it is                 allocated to recipients. Lastly, the                     Competition, the existence of
                                                  intended to avoid confusion and align                    Exchange also believes that the                          alternatives to BZX Top and BZX Last
                                                  the description with that of the                         proposed fees are reasonable and non-                    Sale further ensures that the Exchange
                                                  proposed Enterprise Fees for BZX Top                     discriminatory because they will apply                   cannot set unreasonable fees, or fees
                                                  and BZX Last Sale described above.                       uniformly to all recipients of Exchange                  that are unreasonably discriminatory,
                                                    Second, the Exchange proposes to                       data.                                                    when vendors and subscribers can elect
                                                  correct a cross-reference within the                        The Exchange also believes that the                   such alternatives. That is, the Exchange
                                                                                                           proposed rule change is consistent with                  competes with other exchanges (and
                                                  bid and offer (‘‘BBO’’) of all displayed orders for      Section 11(A) of the Act 22 in that it                   their affiliates) that provide similar
                                                  securities traded on BZX and its affiliated
                                                  exchanges and for which the BATS Exchanges
                                                                                                           supports (i) fair competition among                      market data products. If another
                                                  report quotes under the Consolidated Tape                brokers and dealers, among exchange                      exchange (or its affiliate) were to charge
                                                  Association (‘‘CTA’’) Plan or the Nasdaq/UTP Plan.       markets, and between exchange markets                    less to consolidate and distribute its
                                                  The BATS One Feed also contains the individual           and markets other than exchange                          similar product than the Exchange
                                                  last sale information for the BATS Exchanges
                                                  (collectively with the aggregate BBO, the ‘‘BATS
                                                                                                           markets and (ii) the availability to                     charges to consolidate and distribute
                                                  One Summary Feed’’). In addition, the BATS One           brokers, dealers, and investors of                       BZX Top or BZX Last Sale, prospective
                                                  Feed contains optional functionality which enables       information with respect to quotations                   Users likely would not subscribe to, or
                                                  recipients to receive aggregated two-sided               for and transactions in securities.                      would cease subscribing to, the BZX
                                                  quotations from the BATS Exchanges for up to five
                                                  (5) price levels (‘‘BATS One Premium Feed’’). See
                                                                                                           Furthermore, the proposed rule change                    Top or BZX Last Sale.
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                                                  Securities Exchange Act Release No. 73918                is consistent with Rule 603 of                              The Exchange notes that the
                                                  (December 23, 2014), 79 FR 78920 (December 31,           Regulation NMS,23 which provides that                    Commission is not required to
                                                  2014) (File Nos. SR–EDGX–2014–25; SR–EDGA–               any national securities exchange that
                                                  2014–25; SR–BATS–2014–055; SR–BYX–2014–030)                                                                       undertake a cost-of-service or rate-
                                                  (Notice of Amendments No. 2 and Order Granting                20 15
                                                                                                                                                                    making approach. The Exchange
                                                  Accelerated Approval to Proposed Rule Changes, as                   U.S.C. 78f.
                                                                                                                21 15 U.S.C. 78f(b)(4).
                                                                                                                                                                    believes that, even if it were possible as
                                                  Modified by Amendments Nos. 1 and 2, to Establish
                                                  a New Market Data Product called the BATS One                 22 15 U.S.C. 78k–1.                                 a matter of economic theory, cost-based
                                                  Feed) (‘‘BATS One Approval Order’’).                          23 See 17 CFR 242.603.                              pricing for non-core market data would


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                                                  41526                         Federal Register / Vol. 80, No. 135 / Wednesday, July 15, 2015 / Notices

                                                  be so complicated that it could not be                   Professional Users results in greater                    Digital Media Enterprise Fee. The
                                                  done practically.24                                      equity among data recipients.                         Exchange believes that the proposed
                                                     User Fees. The Exchange believes that                    In addition, the proposed fees are                 Digital Media Enterprise Fee for BZX
                                                  implementing the Professional and Non-                   reasonable when compared to similar                   Top and BZX Last Sale provides for an
                                                                                                           fees for comparable products offered by               equitable allocation of reasonable fees
                                                  Professional User fees for BZX Top and
                                                                                                           the NYSE. Specifically, NYSE offers                   among recipients of the data and is not
                                                  BZX Last Sale is equitable and
                                                                                                           NYSE BBO, which includes best bid and                 designed to permit unfair
                                                  reasonable because it will result in
                                                                                                           offer for NYSE traded securities, for a               discrimination among customers,
                                                  greater availability to Professional and
                                                                                                           monthly fee of $4.00 per professional                 brokers, or dealers. In establishing the
                                                  Non-Professional Users. Moreover,
                                                                                                           subscriber and $0.20 per non-                         Digital Media Enterprise Fee, the
                                                  introducing a modest Non-Professional                    professional subscriber.26 NYSE also
                                                  User fee for BZX Top and BZX Last Sale                                                                         Exchange recognizes that there is
                                                                                                           offers NYSE Trades, which is a data feed              demand for a more seamless and easier-
                                                  is reasonable because it provides an                     that provides the last sale information
                                                  additional method for retail investors to                                                                      to-administer data distribution model
                                                                                                           for NYSE traded securities, for the same              that takes into account the expanded
                                                  access BZX Top and BZX Last Sale data                    price as NYSE BBO. The Exchange’s
                                                  by providing the same data that is                                                                             variety of media and communication
                                                                                                           proposed per User Fees for BZX Top                    devices that investors utilize today. The
                                                  available to Professional Users. The                     and BZX Last Sale are comparable with
                                                  Exchange believes that the proposed                                                                            Exchange believes the Digital Media
                                                                                                           the NYSE’s fees for NYSE Trades and                   Enterprise Fee will be easy to
                                                  fees are equitable and not unfairly                      NYSE BBO.
                                                  discriminatory because they will be                                                                            administer because data recipients that
                                                                                                              Enterprise Fee. The proposed                       purchase it would not be required to
                                                  charged uniformly to recipient firms                     Enterprise Fee for BZX Top and BZX
                                                  and Users. The fee structure of                                                                                differentiate between Professional and
                                                                                                           Last Sale are equitable and reasonable as             Non-Professional Users, account for the
                                                  differentiated Professional and Non-                     the fees proposed are less than the
                                                  Professional fees is utilized by the                                                                           extent of access to the data, or report the
                                                                                                           enterprise fees currently charged for                 number of Users. This is a significant
                                                  Exchange for the BATS One Feed and                       NYSE Trades and NYSE BBO. The
                                                  has long been used by other exchanges                                                                          reduction on a recipient firm’s
                                                                                                           NYSE charges a separate enterprise fee                administrative burdens and is a
                                                  for their proprietary data products, and                 of $190,000 per month for NYSE Trades
                                                  by the Nasdaq UTP and the CTA and CQ                                                                           significant value to investors. For
                                                                                                           and NYSE BBO.27 In addition, the                      example, a television broadcaster could
                                                  Plans in order to reduce the price of                    Enterprise Fee proposed by the
                                                  data to retail investors and make it more                                                                      display BZX Top and/or BZX Last Sale
                                                                                                           Exchange could result in a fee reduction              data during market-related programming
                                                  broadly available.25 Offering BZX Top                    for recipient firms with a large number
                                                  and BZX Last Sale to Non-Professional                                                                          and on its Web site or allow viewers to
                                                                                                           of Professional and Non-Professional                  view the data via their mobile devices,
                                                  Users with the same data available to                    Users. If a recipient firm has a smaller              creating a more seamless distribution
                                                                                                           number of Professional Users of BZX                   model that will allow investors more
                                                     24 The Exchange believes that cost-based pricing
                                                                                                           Top or BZX Last Sale, then it may                     choice in how they receive and view
                                                  would be impractical because it would create             continue using the per User structure
                                                  enormous administrative burdens for all parties,                                                               market data, all without having to
                                                  including the Commission, to cost-regulate a large       and benefit from the per User Fee                     account for and/or measure who
                                                  number of participants and standardize and analyze       reductions. By reducing prices for                    accesses the data and how often they do
                                                  extraordinary amounts of information, accounts,          recipient firms with a large number of                so.
                                                  and reports. In addition, it is impossible to regulate   Professional and Non-Professional
                                                  market data prices in isolation from prices charged
                                                                                                           Users, the Exchange believes that more                   The proposed Digital Media
                                                  by markets for other services that are joint products.                                                         Enterprise Fee is equitable and
                                                  Cost-based rate regulation would also lead to            firms may choose to receive and to
                                                  litigation and may distort incentives, including         distribute the BZX Top or BZX Last                    reasonable because it will also enable
                                                  those to minimize costs and to innovate, leading to      Sale, thereby expanding the distribution              recipient firms to more widely
                                                  further waste. Under cost-based pricing, the
                                                                                                           of this market data for the benefit of                distribute data from BZX Top and BZX
                                                  Commission would be burdened with determining                                                                  Last Sale to investors for informational
                                                  a fair rate of return, and the industry could            investors.
                                                  experience frequent rate increases based on                 The Exchange further believes that the             purposes at a lower cost than is
                                                  escalating expense levels. Even in industries            proposed Enterprise Fee is reasonable                 available today. For example, a recipient
                                                  historically subject to utility regulation, cost-based
                                                                                                           because it will simplify reporting for                firm may purchase an Enterprise license
                                                  ratemaking has been discredited. As such, the                                                                  in the amount of $15,000 per month for
                                                  Exchange believes that cost-based ratemaking             certain recipients that have large
                                                  would be inappropriate for proprietary market data       numbers of Professional and Non-                      to receive BZX Top and/or BZX Last
                                                  and inconsistent with Congress’s direction that the      Professional Users. Firms that pay the                Sale from an External Distributor for an
                                                  Commission use its authority to foster the
                                                                                                           proposed Enterprise Fee will not have to              unlimited number of Professional and
                                                  development of the national market system, and                                                                 Non-Professional Users, which is greater
                                                  that market forces will continue to provide              report the number of Users on a
                                                  appropriate pricing discipline. See Appendix C to        monthly basis as they currently do, but               than the proposed Digital Media
                                                  NYSE’s comments to the Commission’s 2000                 rather will only have to count natural                Enterprise Fee. The Exchange also
                                                  Concept Release on the Regulation of Market
                                                                                                           person users every six months, which is               believes the amount of the Digital Media
                                                  Information Fees and Revenues, which can be                                                                    Enterprise Fee is reasonable as
                                                  found on the Commission’s Web site at http://            a significant reduction in administrative
                                                  www.sec.gov/rules/concept/s72899/buck1.htm. See          burden. Finally, the Exchange believes                compared to the existing enterprise fees
                                                  also Securities Exchange Act Release No. 73816           that it is equitable and not unfairly                 discussed above because the
                                                  (December 11, 2014), 79 FR 75200 (December 17,
                                                                                                           discriminatory to establish an Enterprise             distribution of BZX Top and BZX Last
                                                  2014) (SR–NYSE–2014–64) (Notice of Filing and
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                                                                                                           Fee because it reduces the Exchange’s                 Sale data is limited to television, Web
                                                  Immediate Effectiveness of Proposed Rule Change
                                                  to Establish an Access Fee for the NYSE Best Quote       costs and the Distributor’s                           sites, and mobile devices for
                                                  and Trades Data Feed, Operative December 1,              administrative burdens in tracking and                informational purposes only, while
                                                  2014).
                                                                                                           auditing large numbers of Users.                      distribution of BZX Top and BZX Last
                                                     25 See the Initial BATS One Feed Fee Filings,
                                                                                                                                                                 Sale data pursuant to an Enterprise
                                                  supra note 11 [sic]. See also, e.g., Securities
                                                  Exchange Act Release No. 20002, File No. S7–433            26 See NYSE Market Data Pricing dated May 2015      license contains no such limitation. The
                                                  (July 22, 1983) (establishing nonprofessional fees       available at http://www.nyxdata.com/.                 Exchange also believes that the
                                                  for CTA data); Nasdaq Rules 7023(b), 7047.                 27 Id.                                              proposed Digital Media Enterprise Fee


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                                                                               Federal Register / Vol. 80, No. 135 / Wednesday, July 15, 2015 / Notices                                            41527

                                                  is equitable and reasonable because it is                securities exchanges that currently trade             Non-Substantive, Corrective Changes
                                                  less than similar fees charged by other                  equities, with electronic communication                 The proposed non-substantive,
                                                  exchanges.28                                             networks, with quotes posted in                       corrective changes to the fee schedule
                                                     Non-Substantive, Corrective Changes.                  FINRA’s Alternative Display Facility,                 will not have any impact on completion.
                                                  The Exchange believes that the                           with alternative trading systems, and                 The proposed changes are designed to
                                                  proposed non-substantive, corrective                     with securities firms that primarily                  clarify the fee schedule and avoid
                                                  changes are consistent with Section 6(b)                 trade as principal with their customer                potential investor confusion.
                                                  of the Act,29 in general, and Section                    order flow.
                                                  6(b)(4) of the Act,30 in particular, in that                In addition, BZX Last Sale and BZX                 C. Self-Regulatory Organization’s
                                                  they provide for an equitable allocation                 Top compete with a number of                          Statement on Comments on the
                                                  of reasonable fees among recipients of                   alternative products. For instance, BZX               Proposed Rule Change Received From
                                                  the data and is not designed to permit                   Last Sale and BZX Top do not provide                  Members, Participants, or Others
                                                  unfair discrimination among customers,                   a complete picture of all trading activity              The Exchange has neither solicited
                                                  brokers, or dealers. These proposed                      in a security. Rather, the other national             nor received written comments on the
                                                  changes are equitable and reasonable                     securities exchanges, the several TRFs                proposed rule change.
                                                  because the changes are designed to                      of FINRA, and Electronic
                                                  clarify the fee schedule and avoid                       Communication Networks (‘‘ECN’’) that                 III. Date of Effectiveness of the
                                                  potential investor confusion. The                        produce proprietary data all produce                  Proposed Rule Change and Timing for
                                                  amendment to the BATS One Enterprise                     trades and trade reports. Each is                     Commission Action
                                                  Fee is also intended to align the                        currently permitted to produce last sale                 The foregoing rule change has become
                                                  description with that of the proposed                    information products, and many                        effective pursuant to Section 19(b)(3)(A)
                                                  Enterprise Fees for BZX Top and BZX                      currently do, including Nasdaq and                    of the Act 31 and paragraph (f) of Rule
                                                  Last Sale described above. The proposed                  NYSE. In addition, market participants                19b–4 thereunder.32 At any time within
                                                  changes are also non-discriminatory as                   can gain access to BZX last sale prices               60 days of the filing of the proposed rule
                                                  they would apply to all recipient firms                  and top-of-book quotations, though                    change, the Commission summarily may
                                                  uniformly.                                               integrated with the prices of other                   temporarily suspend such rule change if
                                                                                                           markets, on feeds made available                      it appears to the Commission that such
                                                  B. Self-Regulatory Organization’s
                                                                                                           through the SIPs.                                     action is necessary or appropriate in the
                                                  Statement on Burden on Competition                          In sum, the availability of a variety of           public interest, for the protection of
                                                    The Exchange does not believe that                     alternative sources of information                    investors, or otherwise in furtherance of
                                                  the proposed rule change will result in                  imposes significant competitive                       the purposes of the Act.
                                                  any burden on competition that is not                    pressures on Exchange data products
                                                  necessary or appropriate in furtherance                  and the Exchange’s compelling need to                 IV. Solicitation of Comments
                                                  of the purposes of the Act, as amended.                  attract order flow imposes significant                  Interested persons are invited to
                                                  BZX Top and BZX Last Sale                                competitive pressure on the Exchange to               submit written data, views, and
                                                                                                           act equitably, fairly, and reasonably in              arguments concerning the foregoing,
                                                     The Exchange does not believe that                    setting the proposed data product fees.               including whether the proposed rule
                                                  the proposed rule change will result in                  The proposed data product fees are, in                change is consistent with the Act.
                                                  any burden on competition that is not                    part, responses to that pressure. The                 Comments may be submitted by any of
                                                  necessary or appropriate in furtherance                  Exchange believes that the proposed                   the following methods:
                                                  of the purposes of the Act, as amended.                  fees would reflect an equitable
                                                  The Exchange’s ability to price BZX Last                 allocation of its overall costs to users of           Electronic Comments
                                                  Sale and BZX Top are constrained by:                     its facilities.                                         • Use the Commission’s Internet
                                                  (i) Competition among exchanges, other                      In addition, when establishing the                 comment form (http://www.sec.gov/
                                                  trading platforms, and Trade Reporting                   proposed fees, the Exchange considered                rules/sro.shtml); or
                                                  Facilities (‘‘TRF’’) that compete with                   the competitiveness of the market for                   • Send an email to rule-comments@
                                                  each other in a variety of dimensions;                   proprietary data and all of the                       sec.gov. Please include File Number SR–
                                                  (ii) the existence of inexpensive real-                  implications of that competition. The                 BATS–2015–48 on the subject line.
                                                  time consolidated data and market-                       Exchange believes that it has considered
                                                  specific data and free delayed data; and                 all relevant factors and has not                      Paper Comments
                                                  (iii) the inherent contestability of the                 considered irrelevant factors in order to               • Send paper comments in triplicate
                                                  market for proprietary data.                             establish fair, reasonable, and not                   to Brent J. Fields, Secretary, Securities
                                                     The Exchange and its market data                      unreasonably discriminatory fees and an               and Exchange Commission, 100 F Street
                                                  products are subject to significant                      equitable allocation of fees among all                NE., Washington, DC 20549–1090.
                                                  competitive forces and the proposed                      Users. The existence of alternatives to               All submissions should refer to File
                                                  fees represent responses to that                         BZX Last Sale and BZX Top, including                  Number SR–BATS–2015–48. This file
                                                  competition. To start, the Exchange                      existing similar feeds by other                       number should be included on the
                                                  competes intensely for order flow. It                    exchanges, consolidated data, and                     subject line if email is used. To help the
                                                  competes with the other national                         proprietary data from other sources,                  Commission process and review your
                                                                                                           ensures that the Exchange cannot set                  comments more efficiently, please use
                                                     28 The Nasdaq Stock Market offers proprietary
                                                                                                           unreasonable fees, or fees that are                   only one method. The Commission will
                                                  data products for distribution over the internet and
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                                                  television under alternative fee schedules that are
                                                                                                           unreasonably discriminatory, when                     post all comments on the Commission’s
                                                  subject to maximum fee of $50,000 per month. See         vendors and subscribers can elect these               Internet Web site (http://www.sec.gov/
                                                  Nasdaq Rule 7039(b). The NYSE charges a Digit            alternatives or choose not to purchase a              rules/sro.shtml). Copies of the
                                                  Media Enterprise fee of $40,000 per month for the        specific proprietary data product if its
                                                  NYSE Trade Digital Media product. See Securities
                                                                                                                                                                 submission, all subsequent
                                                  Exchange Act Release No. 69272 (April 2, 2013), 78
                                                                                                           cost to purchase is not justified by the              amendments, all written statements
                                                  FR 20983 (April 8, 2013) (SR–NYSE–2013–23).              returns any particular vendor or
                                                     29 15 U.S.C. 78f.                                     subscriber would achieve through the                    31 15   U.S.C. 78s(b)(3)(A).
                                                     30 15 U.S.C. 78f(b)(4).                               purchase.                                               32 17   CFR 240.19b–4(f).



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                                                  41528                          Federal Register / Vol. 80, No. 135 / Wednesday, July 15, 2015 / Notices

                                                  with respect to the proposed rule                        I. Self-Regulatory Organization’s                     daily volume of 1.5M shares or more of
                                                  change that are filed with the                           Statement of the Terms of Substance of                non-displayed liquidity (rather than
                                                  Commission, and all written                              the Proposed Rule Change                              using orders with midpoint liquidity)
                                                  communications relating to the                              The Exchange proposes to amend BX                  during the month. BX believes that by
                                                  proposed rule change between the                         Rule 7018(a) and to eliminate the Excess              expanding the type of liquidity that
                                                  Commission and any person, other than                    Order Fee in BX Rule 7018(d).                         allows firms to qualify as a QMM will
                                                  those that may be withheld from the                         While the changes proposed herein                  improve the market by incentivizing
                                                  public in accordance with the                            are effective upon filing, the Exchange               firms to provide more liquidity and
                                                  provisions of 5 U.S.C. 552, will be                      has designated that the amendments be                 meet the other QMM criteria. Non-
                                                  available for Web site viewing and                       operative on July 1, 2015.                            displayed orders, which include
                                                  printing in the Commission’s Public                         The text of the proposed rule change               midpoint liquidity, can provide price
                                                  Reference Room, 100 F Street NE.,                        is also available on the Exchange’s Web               improvement and improve the
                                                  Washington, DC 20549 on official                         site at http://nasdaqomxbx.                           experience of members trading on the
                                                  business days between the hours of                       cchwallstreet.com, at the principal                   Exchange and thus provide a benefit to
                                                  10:00 a.m. and 3:00 p.m. Copies of such                  office of the Exchange, and at the                    all other Exchange members.
                                                  filing also will be available for                        Commission’s Public Reference Room.                      The Exchange also proposes to delete
                                                  inspection and copying at the principal                                                                        BX Rule 7018(d), which is the Excess
                                                                                                           II. Self-Regulatory Organization’s                    Order Fee. The Excess Order Fee was
                                                  office of the Exchange. All comments
                                                                                                           Statement of the Purpose of, and                      designed to provide a disincentive to
                                                  received will be posted without change;
                                                                                                           Statutory Basis for, the Proposed Rule                member organizations to engage in order
                                                  the Commission does not edit personal
                                                                                                           Change                                                entry practices that are inefficient and
                                                  identifying information from
                                                  submissions. You should submit only                         In its filing with the Commission, the             thereby burdensome on the systems of
                                                  information that you wish to make                        Exchange included statements                          BX by assessing a fee on member
                                                  available publicly. All submissions                      concerning the purpose of and basis for               organizations if they reach a threshold
                                                  should refer to File Number SR–BATS–                     the proposed rule change and discussed                of order activity based on an Order
                                                  2015–48, and should be submitted on or                   any comments it received on the                       Entry Ratio calculation.3 Although not a
                                                  before August 5, 2015.                                   proposed rule change. The text of these               pervasive characteristic of the market,
                                                                                                           statements may be examined at the                     the fee was adopted to encourage
                                                    For the Commission, by the Division of
                                                                                                           places specified in Item IV below. The                member organizations with such
                                                  Trading and Markets, pursuant to delegated
                                                                                                           Exchange has prepared summaries, set                  practices to enhance the efficiency of
                                                  authority.33
                                                                                                           forth in sections A, B, and C below, of               their systems and modify their order
                                                  Brent J. Fields,                                         the most significant aspects of such                  entry practices, thus improving the
                                                  Secretary.                                               statements.                                           market for all participants.4 An
                                                  [FR Doc. 2015–17294 Filed 7–14–15; 8:45 am]                                                                    unwanted consequence of the rule has
                                                                                                           A. Self-Regulatory Organization’s
                                                  BILLING CODE 8011–01–P                                                                                         been to capture beneficial, liquidity
                                                                                                           Statement of the Purpose of, and
                                                                                                                                                                 providing order flow and thereby
                                                                                                           Statutory Basis for, the Proposed Rule
                                                                                                                                                                 dissuade member organizations from
                                                                                                           Change
                                                  SECURITIES AND EXCHANGE                                                                                        participating in BX in an effort to avoid
                                                  COMMISSION                                               1. Purpose                                            triggering the fee. Moreover, the
                                                                                                              The Exchange is proposing to amend                 Exchange has observed that the fee is
                                                  [Release No. 34–75409; File No. SR–BX–                   BX Rule 7018(a) and to eliminate the                  not assessed on a significant number of
                                                  2015–038]                                                Excess Order Fee in BX Rule 7018(d).                  member organizations nor is it triggered
                                                                                                              Specifically, BX Rule 7018(a) defines              every month, leading the Exchange to
                                                  Self-Regulatory Organizations;                           the criteria for a firm to become a                   conclude that the small number of
                                                  NASDAQ OMX BX, Inc.; Notice of Filing                    Qualified Market Maker (‘‘QMM’’) as by                member organizations that may have
                                                  and Immediate Effectiveness of a                         being a member that provides through                  been affected by the fee because of their
                                                  Proposed Rule Change To Amend                            one or more of its NASDAQ OMX BX                      inefficient order practices have taken
                                                  Exchange Rule 7018                                       Equities System (‘‘System’’) market                   the steps necessary to avoid such
                                                                                                           participant identifiers (‘‘MPIDs’’) more              practices. The Exchange believes that, in
                                                  July 9, 2015.                                            than 0.15% of consolidated volume                     light of the lack of consistent order
                                                     Pursuant to Section 19(b)(1) of the                   (‘‘Consolidated Volume’’) during the                  activity that triggers the fee and the
                                                  Securities Exchange Act of 1934                          month. For a member qualifying under                  negative effect it has had on beneficial
                                                  (‘‘Act’’),1 and Rule 19b–4 thereunder,2                  this method, the member must have at                  order flow, the Excess Order Fee should
                                                  notice is hereby given that on June 30,                  least one qualified MPID (‘‘Qualified                 be eliminated. The Exchange notes that,
                                                  2015, NASDAQ OMX BX, Inc. (‘‘BX’’ or                     MPID’’), that is, an MPID through                     should the inefficient order entry
                                                  ‘‘Exchange’’) filed with the Securities                  which, for at least 200 securities, the               practices that gave rise to the fee once
                                                  and Exchange Commission (‘‘SEC’’ or                      QMM quotes at the national best bid                   again arise, it may adopt the fee once
                                                  ‘‘Commission’’) the proposed rule                        and offer (‘‘NBBO’’) an average of at                 again or take other steps to provide a
                                                  change as described in Items I, II, and                  least 50% of the time during regular                  disincentive for such practices.
                                                  III below, which Items have been                         market hours (9:30 a.m. through 4:00                  2. Statutory Basis
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                                                  prepared by the Exchange. The                            p.m. ET) during the month. Currently,
                                                  Commission is publishing this notice to                  the member must also provide an                         BX believes that the proposed rule
                                                  solicit comments on the proposed rule                    average daily volume of 1.5M shares or                change is consistent with the provisions
                                                  change from interested persons.                          more using orders with midpoint                          3 See BX Rule 7018(d)(2) for a definition of
                                                                                                           pegging during the month.                             ‘‘Order Entry Ratio.’’
                                                    33 17 CFR 200.30–3(a)(12).                                The Exchange proposes to modify this                  4 See Securities Exchange Act Release No. 67272
                                                    1 15 U.S.C. 78s(b)(1).                                 last part of the criteria such that the               (June 27, 2012), 77 FR 39530 (July 3, 2012) (SR–BX–
                                                    2 17 CFR 240.19b–4.                                    member must also provide an average                   2012–042) (adopting the Excess Order Fee).



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Document Created: 2015-12-15 13:32:40
Document Modified: 2015-12-15 13:32:40
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 41522 

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