80_FR_53541 80 FR 53370 - Self-Regulatory Organizations; EDGA Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Related to Fees for a Market Data Product Known as EDGA Book Viewer

80 FR 53370 - Self-Regulatory Organizations; EDGA Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Related to Fees for a Market Data Product Known as EDGA Book Viewer

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 171 (September 3, 2015)

Page Range53370-53375
FR Document2015-21872

Federal Register, Volume 80 Issue 171 (Thursday, September 3, 2015)
[Federal Register Volume 80, Number 171 (Thursday, September 3, 2015)]
[Notices]
[Pages 53370-53375]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2015-21872]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-75787; File No. SR-EDGA-2015-34]


Self-Regulatory Organizations; EDGA Exchange, Inc.; Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change Related to 
Fees for a Market Data Product Known as EDGA Book Viewer

August 28, 2015.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that on August 24, 2015, EDGA Exchange, Inc. (the ``Exchange'' or 
``EDGA'') filed with the Securities and Exchange Commission 
(``Commission'') the proposed rule change as described in Items I, II 
and III below, which Items have been prepared by the Exchange. The 
Exchange has

[[Page 53371]]

designated the proposed rule change as one establishing or changing a 
member due, fee, or other charge imposed by the Exchange under Section 
19(b)(3)(A)(ii) of the Act \3\ and Rule 19b-4(f)(2) thereunder,\4\ 
which renders the proposed rule change effective upon filing with the 
Commission. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ 15 U.S.C. 78s(b)(3)(A)(ii).
    \4\ 17 CFR 240.19b-4(f)(2).
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange filed a proposal to amend the Market Data section of 
its fee schedule to adopt fees for a market data product called EDGA 
Book Viewer.
    The text of the proposed rule change is available at the Exchange's 
Web site at www.batstrading.com, at the principal office of the 
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
Sections A, B, and C below, of the most significant parts of such 
statements.

(A) Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend the Market Data section of its fee 
schedule to adopt fees for market data product called EDGA Book Viewer. 
EDGA Book Viewer is a data feed that disseminates, on a real-time 
basis, the aggregated two-side quotations for up to five (5) price 
levels for all displayed orders for securities traded on the Exchange 
and for which the Exchanges reports quotes under the Consolidated Tape 
Association (``CTA'') Plan or the Nasdaq/UTP Plan. EDGA Book Viewer 
also contains the last ten (10) trades including time of trade, price 
and share quantity.\5\ EDGA Book Viewer is currently available via 
www.batstrading.com without charge.
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    \5\ See Securities Exchange Act Release No. 75712 (August 17, 
2015), 80 FR 50881 (August 21, 2015) (SR-EDGA-2015-31) (Notice of 
Filing and Immediate Effectiveness of a Proposed Rule Change to 
Amend Rule 13.8 to Describe the Market Data Product EDGA Book 
Viewer).
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    The Exchange now proposes to amend its fee schedule to incorporate 
fees for distribution of EDGA Book Viewer to subscribers.\6\ EDGA Book 
Viewer will remain available via www.batstrading.com for viewing 
without charge. The proposed fees include the following, each of which 
are described in detail below: (i) Distribution Fees for both Internal 
and External Distributors; \7\ (ii) Usage Fees for both Professional 
\8\ and Non-Professional \9\ Users; \10\ (iii) an Enterprise Fee; \11\ 
and (iv) a Digital Media Enterprise Fee.
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    \6\ The Exchange notes that its affiliated exchanges, EDGX 
Exchange, Inc. (``EDGX''), BATS Y-Exchange, Inc. (``BYX'') and BATS 
Exchange, Inc. (``BZX'', together with the Exchange, EDGX and BYX, 
the ``BATS Exchanges''), also intent to file proposed rule changes 
with Commission to adopt similar fees for their respective Book 
Viewer market data product.
    \7\ A ``Distributor'' is defined as ``any entity that receives 
the Exchange Market Data product directly from the Exchange or 
indirectly through another entity and then distributes it internally 
or externally to a third party.'' See the Exchange Fee Schedule 
available at http://batstrading.com/support/fee_schedule/edga/. An 
``Internal Distributor'' is defined as ``a Distributor that receives 
the Exchange Market Data product and then distributes that data to 
one or more Users within the Distributor's own entity.'' Id. An 
``External Distributor'' is defined as ``a Distributor that receives 
the Exchange Market Data product and then distributes that data to a 
third party or one or more Users outside the Distributor's own 
entity.'' Id.
    \8\ A ``Professional User'' is defined as ``any User other than 
a Non-Professional User.'' See the Exchange Fee Schedule available 
at http://batstrading.com/support/fee_schedule/edga/.
    \9\ A ``Non-Professional User'' is defined as ``a natural person 
who is not: (i) Registered or qualified in any capacity with the 
Commission, the Commodity Futures Trading Commission, any state 
securities agency, any securities exchange or association, or any 
commodities or futures contract market or association; (ii) engaged 
as an ``investment adviser'' as that term is defined in Section 
[202(a)(11)] of the Investment Advisers Act of 1940 (whether or not 
registered or qualified under that Act); or (iii) employed by a bank 
or other organization exempt from registration under federal or 
state securities laws to perform functions that would require 
registration or qualification if such functions were performed for 
an organization not so exempt.'' Id.
    \10\ The Exchange notes that User fees as well as the 
distinctions based on professional and non-professional users have 
been previously filed with or approved by the Commission by the BATS 
Exchanges and the Nasdaq Stock Market LLC (``Nasdaq''). See 
Securities Exchange Act Release No. 59582 (March 16, 2009), 74 FR 
12423 (March 24, 2009) (Order approving SR-Nasdaq-2008-102). See 
also See Securities Exchange Act Release Nos. 74285 (February 18, 
2015), 80 FR 9828 (February 24, 2015) (SR-BATS-2015-11); 74283 
(February 18, 2015), 80 FR 9809 (February 24, 2015) (SR-EDGA-2015-
09); 74282 (February 17, 2015), 80 FR 9487 (February 23, 2015) (SR-
EDGX-2015-09); and 74284 (February 18, 2015), 80 FR 9792 (February 
24, 2015) (SR-BYX-2015-09) (``Initial BATS One Feed Fee Filings'').
    \11\ The Exchange notes that Enterprise fees have been 
previously filed with or approved by the Commission by the Exchange, 
EDGA, BYX, BZX, Nasdaq, NYSE, and the CTA/CQ Plans. See Nasdaq Rule 
7047. Securities Exchange Act Release Nos. 71507 (February 7, 2014), 
79 FR 8763 (February 13, 2014) (SR-NASDAQ-2014-011); 70211 (August 
15, 2013), 78 FR 51781 (August 21, 2013) (SR-NYSE-2013-58); and 
70010 (July 19, 2013) (File No. SR-CTA/CQ-2013-04). See also the 
Initial BATS One Feed Fee Filings, supra note 10.
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    Distribution Fees. As proposed, each Internal Distributor that 
receives EDGA Book Viewer shall pay a fee of $500 per month. The 
Exchange does not propose to charge any User fees for EDGA Book Viewer 
where the data is received and subsequently internally distributed to 
Professional or Non-Professional Users. In addition, the Exchange 
proposes to charge External Distributors that receives EDGA Book Viewer 
a fee of $2,500 per month.
    User Fees. The Exchange proposes to charge those who receive EDGA 
Book Viewer from External Distributors different fees for both their 
Professional Users and Non-Professional Users. The Exchange will assess 
a monthly fee for Professional Users of $3.00 per User. Non-
Professional Users will be assessed a monthly fee of $0.10 per User. 
The Exchange does not propose to charge per User fees to Internal 
Distributors.
    External Distributors that receives EDGA Book Viewer would be 
required to count every Professional User and Non-Professional User to 
which they provide EDGA Book Viewer, the requirements for which are 
identical to that currently in place for the BATS One Feed.\12\ Thus, 
the External Distributor's count will include every person and device 
that accesses the data regardless of the purpose for which the 
individual or device uses the data. External Distributors must report 
all Professional and Non-Professional Users in accordance with the 
following:
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    \12\ See the Initial BATS One Feed Fee Filings, supra note 10.
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     In connection with an External Distributor's distribution 
of EDGA Book Viewer, the Distributor should count as one User each 
unique User that the Distributor has entitled to have access to EDGA 
Book Viewer. However, where a device is dedicated specifically to a 
single individual, the Distributor should count only the individual and 
need not count the device.
     The External Distributor should identify and report each 
unique User. If a User uses the same unique method to gain access to 
EDGA Book Viewer, the Distributor should count that as one User. 
However, if a unique User uses multiple methods to gain access to

[[Page 53372]]

EDGA Book Viewer (e.g., a single User has multiple passwords and user 
identifications), the External Distributor should report all of those 
methods as an individual User.
     External Distributors should report each unique individual 
person who receives access through multiple devices as one User so long 
as each device is dedicated specifically to that individual.
     If an External Distributor entitles one or more 
individuals to use the same device, the External Distributor should 
include only the individuals, and not the device, in the count.
    Each External Distributor will receive a credit against its monthly 
Distributor Fee for EDGA Book Viewer equal to the amount of its monthly 
Usage Fees up to a maximum of the Distributor Fee for EDGA Book Viewer. 
For example, an External Distributor will be subject to a $2,500 
monthly Distributor Fee where they receive EDGA Book Viewer. If that 
External Distributor reports User quantities totaling $2,500 or more of 
monthly usage of EDGA Book Viewer, it will pay no net Distributor Fee, 
whereas if that same External Distributor were to report User 
quantities totaling $1,000 of monthly usage, it will pay a net of 
$1,500 for the Distributor Fee. External Distributors will remain 
subject to the per User fees discussed above.
    Enterprise Fee. The Exchange also proposes to establish a $20,000 
per month Enterprise Fee that will permit a recipient firm who receives 
EDGA Book Viewer from an External Distributor to receive the data for 
an unlimited number of Professional and Non-Professional Users. For 
example, if a recipient firm had 15,000 Professional Users who each 
receive EDGA Book Viewer at $3.00 per month, then that recipient firm 
will pay $45,000 per month in Professional Users fees. Under the 
proposed Enterprise Fee, the recipient firm will pay a flat fee of 
$20,000 for an unlimited number of Professional and Non-Professional 
Users for EDGA Book Viewer. A recipient firm must pay a separate 
Enterprise Fee for each External Distributor that controls the display 
of EDGA Book Viewer if it wishes such User to be covered by an 
Enterprise Fee rather than by per User fees. A recipient firm that pays 
the Enterprise Fee will not have to report its number of such Users on 
a monthly basis. However, every six months, a recipient firm must 
provide the Exchange with a count of the total number of natural person 
users of each product, including both Professional and Non-Professional 
Users. Lastly, the proposed Enterprise Fee would be counted towards the 
Distributor Fee credit described above, under which an External 
Distributor receives a credit towards its Distributor Fee equal to the 
amount of its monthly EDGA Book Viewer User fees.
    Digital Media Enterprise Fee. The Exchange proposes to adopt a 
Digital Media Enterprise Fee of $5,000 per month for EDGA Book Viewer. 
As an alternative to proposed User fees discussed above, a recipient 
firm may purchase a monthly Digital Media Enterprise license to receive 
EDGA Book Viewer from an External Distributor to distribute to an 
unlimited number of Professional and Non-Professional Users for viewing 
via television, Web sites, and mobile devices for informational and 
non-trading purposes only without having to account for the extent of 
access to the data or the report the number of Users to the Exchange. 
Lastly, the proposed Digital Media Enterprise Fee would be counted 
towards the Distributor Fee credit described above, under which an 
External Distributor receives a credit towards its Distributor Fee 
equal to the amount of its monthly EDGA Book Viewer User fees.
Implementation Date
    The Exchange proposes to implement the proposed changes to its fee 
schedule on September 8, 2015.
2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the objectives of Section 6 of the Act,\13\ in general, and 
furthers the objectives of Section 6(b)(4),\14\ in particular, as it is 
designed to provide for the equitable allocation of reasonable dues, 
fees and other charges among its members and other recipients of 
Exchange data. The Exchange believes that the proposed rates are 
equitable and non-discriminatory in that they apply uniformly to all 
recipients of Exchange data. The Exchange believes the proposed fees 
are competitive with those charged by other venues and, therefore, 
reasonable and equitably allocated to recipients. Lastly, the Exchange 
also believes that the proposed fees are reasonable and non-
discriminatory because they will apply uniformly to all recipients of 
Exchange data.
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    \13\ 15 U.S.C. 78f.
    \14\ 15 U.S.C. 78f(b)(4).
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    The Exchange also believes that the proposed rule change is 
consistent with Section 11(A) of the Act \15\ in that it supports (i) 
fair competition among brokers and dealers, among exchange markets, and 
between exchange markets and markets other than exchange markets and 
(ii) the availability to brokers, dealers, and investors of information 
with respect to quotations for and transactions in securities. 
Furthermore, the proposed rule change is consistent with Rule 603 of 
Regulation NMS,\16\ which provides that any national securities 
exchange that distributes information with respect to quotations for or 
transactions in an NMS stock do so on terms that are not unreasonably 
discriminatory. In adopting Regulation NMS, the Commission granted 
self-regulatory organizations and broker-dealers increased authority 
and flexibility to offer new and unique market data to the public. It 
was believed that this authority would expand the amount of data 
available to consumers, and also spur innovation and competition for 
the provision of market data.
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    \15\ 15 U.S.C. 78k-1.
    \16\ See 17 CFR 242.603.
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    In addition, the proposed fees would not permit unfair 
discrimination because all of the Exchange's customers and market data 
vendors will be subject to the proposed fees on an equivalent basis. 
EDGA Book Viewer is distributed and purchased on a voluntary basis, in 
that neither the Exchange nor market data distributors are required by 
any rule or regulation to make this data available. Accordingly, 
Distributors and Users can discontinue use at any time and for any 
reason, including due to an assessment of the reasonableness of fees 
charged. Firms have a wide variety of alternative market data products 
from which to choose, such as similar proprietary data products offered 
by other exchanges and consolidated data. Moreover, the Exchange is not 
required to make any proprietary data products available or to offer 
any specific pricing alternatives to any customers.
    In addition, the fees that are the subject of this rule filing are 
constrained by competition. As explained below in the Exchange's 
Statement on Burden on Competition, the existence of alternatives to 
EDGA Book Viewer further ensures that the Exchange cannot set 
unreasonable fees, or fees that are unreasonably discriminatory, when 
vendors and subscribers can elect such alternatives. That is, the 
Exchange competes with other exchanges (and their affiliates) that 
provide similar market data products. If another exchange (or its 
affiliate) were to charge less to distribute its similar product than 
the Exchange charges to consolidate and distribute EDGA Book Viewer, 
prospective Users likely would

[[Page 53373]]

not subscribe to, or would cease subscribing to, EDGA Book Viewer.
    The Exchange notes that the Commission is not required to undertake 
a cost-of-service or rate-making approach. The Exchange believes that, 
even if it were possible as a matter of economic theory, cost-based 
pricing for non-core market data would be so complicated that it could 
not be done practically.\17\
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    \17\ The Exchange believes that cost-based pricing would be 
impractical because it would create enormous administrative burdens 
for all parties, including the Commission, to cost-regulate a large 
number of participants and standardize and analyze extraordinary 
amounts of information, accounts, and reports. In addition, it is 
impossible to regulate market data prices in isolation from prices 
charged by markets for other services that are joint products. Cost-
based rate regulation would also lead to litigation and may distort 
incentives, including those to minimize costs and to innovate, 
leading to further waste. Under cost-based pricing, the Commission 
would be burdened with determining a fair rate of return, and the 
industry could experience frequent rate increases based on 
escalating expense levels. Even in industries historically subject 
to utility regulation, cost-based ratemaking has been discredited. 
As such, the Exchange believes that cost-based ratemaking would be 
inappropriate for proprietary market data and inconsistent with 
Congress's direction that the Commission use its authority to foster 
the development of the national market system, and that market 
forces will continue to provide appropriate pricing discipline. See 
Appendix C to NYSE's comments to the Commission's 2000 Concept 
Release on the Regulation of Market Information Fees and Revenues, 
which can be found on the Commission's Web site at http://www.sec.gov/rules/concept/s72899/buck1.htm. See also Securities 
Exchange Act Release No. 73816 (December 11, 2014), 79 FR 75200 
(December 17, 2014) (SR-NYSE-2014-64) (Notice of Filing and 
Immediate Effectiveness of Proposed Rule Change to Establish an 
Access Fee for the NYSE Best Quote and Trades Data Feed, Operative 
December 1, 2014).
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    Distributor Fee. The Exchange believes that the proposed 
Distributor Fees are also reasonable, equitably allocated, and not 
unreasonably discriminatory. The fees for Members and non-Members are 
uniform except with respect to reasonable distinctions with respect to 
internal and external distribution.\18\ The Exchange believes that the 
Distributor Fees for EDGA Book Viewer are reasonable and fair in light 
of alternatives offered by other market centers. For example, EDGA Book 
Viewer provides investors with alternative market data and competes 
with similar market data product currently offered by the New York 
Stock Exchange, Inc. (``NYSE'') and the Nasdaq Stock Market LLC 
(``Nasdaq'').\19\ Specifically, the NYSE charges an access fee of 
$5,000 per month for NYSE OpenBook,\20\ which is higher than the 
External Distributor fee proposed herein for EDGA Book Viewer.
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    \18\ The Exchange notes that distinctions based on external 
versus internal distribution have been previously filed with the 
Commission by Nasdaq, Nasdaq OMX BX, and Nasdaq OMX PSX. See Nasdaq 
Rule 019(b); see also Securities Exchange Act Release No. 62876 
(September 9, 2010), 75 FR 56624 (September 16, 2010) (SR-PHLX-2010-
120); Securities Exchange Act Release No. 62907 (September 14, 
2010), 75 FR 57314 (September 20, 2010) (SR-NASDAQ-2010-110); 
Securities Exchange Act Release No. 63442 (December 6, 2010), 75 FR 
77029 (December 10, 2010) (SR-BX-2010-081). See also the Initial 
BATS One Feed Fee Filings, supra note 10.
    \19\ See Nasdaq Rule 7023(a)(1)(C) (describing Nasdaq TotalView 
is a depth-of-book data feed that includes all orders and quotes 
from all Nasdaq members displayed in the Nasdaq Market Center as 
well as the aggregate size of such orders and quotes at each price 
level in the execution functionality of the Nasdaq Market Center). 
See also Nasdaq Book Viewer, a description of which is available at 
https://data.nasdaq.com/Book Viewer.aspx (last visited July 29, 
2015). See NYSE OpenBook available at http://www.nyxdata.com/openbook (last visited July 29, 2015) (providing real-time view of 
the NYSE limit order book).
    \20\ See NYSE Market Data Pricing dated May 2015 available at 
http://www.nyxdata.com/. Nasdaq charges distribution fees ranging 
from $300 for 1-10 subscribers to $75,000 for more than $250 [sic] 
subscribers. See Nasdaq Rule 7023(b)(4).
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    User Fees. The Exchange believes that implementing the Professional 
and Non-Professional User fees for EDGA Book Viewer are equitable and 
reasonable because they will result in greater availability to 
Professional and Non-Professional Users. Moreover, introducing a modest 
Non-Professional User fee for EDGA Book Viewer is reasonable because it 
provides an additional method for retail investors to access EDGA Book 
Viewer data by providing the same data that is available to 
Professional Users. The Exchange believes that the proposed fees are 
equitable and not unfairly discriminatory because they will be charged 
uniformly to recipient firms and Users. The fee structure of 
differentiated Professional and Non-Professional fees is utilized by 
the Exchange for the BATS One Feed and has long been used by other 
exchanges for their proprietary data products, and by the Nasdaq UTP 
and the CTA and CQ Plans in order to reduce the price of data to retail 
investors and make it more broadly available.\21\ Offering EDGA Book 
Viewer to Non-Professional Users with the same data available to 
Professional Users results in greater equity among data recipients.
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    \21\ See the Initial BATS One Feed Fee Filings, supra note 10. 
See also, e.g., Securities Exchange Act Release No. 20002, File No. 
S7-433 (July 22, 1983) (establishing nonprofessional fees for CTA 
data); Nasdaq Rules 7023(b), 7047.
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    In addition, the proposed fees are reasonable when compared to 
similar fees for comparable products offered by the NYSE and Nasdaq. 
Specifically, NYSE offers NYSE OpenBook for a monthly fee of $60.00 per 
professional subscriber and $15 per non-professional subscriber.\22\ 
Nasdaq offers Nasdaq BookViewer for the same fees as Nasdaq TotalView, 
which is a monthly fee of $70.00 per professional subscriber and $14 
per non-professional subscriber.\23\ The Exchange's proposed per User 
Fees for EDGA Book Viewer are less than the NYSE and Nasdaq fees.
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    \22\ See NYSE Market Data Pricing dated May 2015 available at 
http://www.nyxdata.com/.
    \23\ See Nasdaq Rule 7023(b)(2).
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    Enterprise Fee. The proposed Enterprise Fee for EDGA Book Viewer is 
equitable and reasonable as the fees proposed are less than the 
enterprise fees currently charged for Nasdaq Book Viewer, which is 
subject to the exact same fees as Nasdaq TotalView. Nasdaq charges an 
enterprise fee of $100,000 per month for Nasdaq TotalView,\24\ which is 
far greater than the proposed Enterprise Fee of $20,000 per month for 
EDGA Book Viewer. In addition, the Enterprise Fee proposed by the 
Exchange could result in a fee reduction for recipient firms with a 
large number of Professional and Non-Professional Users. If a recipient 
firm has a smaller number of Professional Users of EDGA Book Viewer, 
then it may continue using the per User structure and benefit from the 
per User Fee reductions. By reducing prices for recipient firms with a 
large number of Professional and Non-Professional Users, the Exchange 
believes that more firms may choose to receive and to distribute EDGA 
Book Viewer, thereby expanding the distribution of this market data for 
the benefit of investors.
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    \24\ See Nasdaq Rule 7023(c)(2) (stating that a distributor that 
is also a broker-dealer pays a monthly fee of $100,000 for the right 
to provide Nasdaq TotalView and for display usage for internal 
distribution, or for external distribution to both professional and 
non-professional subscribers with whom the firm has a brokerage 
relationship.) Nasdaq also charges an enterprise fee of $25,000 to 
provide Nasdaq TotalView to an unlimited number of non-professional 
subscribers only. See Nasdaq Rule 7023(c)(1).
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    The Exchange further believes that the proposed Enterprise Fee is 
reasonable because it will simplify reporting for certain recipients 
that have large numbers of Professional and Non-Professional Users. 
Firms that pay the proposed Enterprise Fee will not have to report the 
number of Users on a monthly basis as they currently do, but rather 
will only have to count natural person users every six months, which is 
a significant reduction in administrative burden. Finally, the Exchange 
believes that it is equitable and not unfairly discriminatory to 
establish an Enterprise Fee because it reduces the Exchange's costs and 
the Distributor's administrative burdens in tracking and auditing large 
numbers of Users.

[[Page 53374]]

    Digital Media Enterprise Fee. The Exchange believes that the 
proposed Digital Media Enterprise Fee for EDGA Book Viewer provides for 
an equitable allocation of reasonable fees among recipients of the data 
and is not designed to permit unfair discrimination among customers, 
brokers, or dealers. In establishing the Digital Media Enterprise Fee, 
the Exchange recognizes that there is demand for a more seamless and 
easier-to-administer data distribution model that takes into account 
the expanded variety of media and communication devices that investors 
utilize today. The Exchange believes the Digital Media Enterprise Fee 
will be easy to administer because data recipients that purchase it 
would not be required to differentiate between Professional and Non-
Professional Users, account for the extent of access to the data, or 
report the number of Users. This is a significant reduction on a 
recipient firm's administrative burdens and is a significant value to 
investors. For example, a television broadcaster could display EDGA 
Book Viewer data during market-related programming and on its Web site 
or allow viewers to view the data via their mobile devices, creating a 
more seamless distribution model that will allow investors more choice 
in how they receive and view market data, all without having to account 
for and/or measure who accesses the data and how often they do so.
    The proposed Digital Media Enterprise Fee is equitable and 
reasonable because it will also enable recipient firms to more widely 
distribute data from EDGA Book Viewer to investors for informational 
purposes at a lower cost than is available today. For example, a 
recipient firm may purchase an Enterprise license in the amount of 
$20,000 per month for to receive EDGA Book Viewer from an External 
Distributor that receives the product for an unlimited number of 
Professional and Non-Professional Users, which is greater than the 
proposed Digital Media Enterprise Fee. The Exchange also believes the 
amount of the Digital Media Enterprise Fee is reasonable as compared to 
the existing enterprise fees discussed above because the distribution 
of EDGA Book Viewer data is limited to television, Web sites, and 
mobile devices for informational purposes only, while distribution of 
EDGA Book Viewer data pursuant to an Enterprise license contains no 
such limitation. The Exchange also believes that the proposed Digital 
Media Enterprise Fee is equitable and reasonable because it is less 
than similar fees charged by other exchanges.\25\
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    \25\ The Nasdaq Stock Market offers proprietary data products 
for distribution over the internet and television under alternative 
fee schedules that are subject to maximum fee of $50,000 per month. 
See Nasdaq Rule 7039(b). The NYSE charges a Digit Media Enterprise 
fee of $40,000 per month for the NYSE Trade Digital Media product. 
See Securities Exchange Act Release No. 69272 (April 2, 2013), 78 FR 
20983 (April 8, 2013) (SR-NYSE-2013-23).
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(B) Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
result in any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act, as amended. The 
Exchange's ability to price EDGA Book Viewer is constrained by: (i) 
Competition among exchanges, other trading platforms, and Trade 
Reporting Facilities (``TRF'') that compete with each other in a 
variety of dimensions; (ii) the existence of inexpensive real-time 
consolidated data and market-specific data and free delayed data; and 
(iii) the inherent contestability of the market for proprietary data.
    The Exchange and its market data products are subject to 
significant competitive forces and the proposed fees represent 
responses to that competition. To start, the Exchange competes 
intensely for order flow. It competes with the other national 
securities exchanges that currently trade equities, with electronic 
communication networks, with quotes posted in FINRA's Alternative 
Display Facility, with alternative trading systems, and with securities 
firms that primarily trade as principal with their customer order flow.
    In addition, EDGA Book Viewer competes with a number of alternative 
products. For instance, EDGA Book Viewer does provide a complete 
picture of all trading activity in a security. Rather, the other 
national securities exchanges, the several TRFs of FINRA, and 
Electronic Communication Networks (``ECN'') that produce proprietary 
data all produce trades and trade reports. Each is currently permitted 
to produce last sale information products, and many currently do, 
including Nasdaq and NYSE. In addition, market participants can gain 
access to EDGA last sale and depth-of-book quotations, though 
integrated with the prices of other markets, on feeds made available 
through the SIPs.
    In sum, the availability of a variety of alternative sources of 
information imposes significant competitive pressures on Exchange data 
products and the Exchange's compelling need to attract order flow 
imposes significant competitive pressure on the Exchange to act 
equitably, fairly, and reasonably in setting the proposed data product 
fees. The proposed data product fees are, in part, responses to that 
pressure. The Exchange believes that the proposed fees would reflect an 
equitable allocation of its overall costs to users of its facilities.
    In addition, when establishing the proposed fees, the Exchange 
considered the competitiveness of the market for proprietary data and 
all of the implications of that competition. The Exchange believes that 
it has considered all relevant factors and has not considered 
irrelevant factors in order to establish fair, reasonable, and not 
unreasonably discriminatory fees and an equitable allocation of fees 
among all Users. The existence of alternatives to EDGA Book Viewer, 
including existing similar feeds by other exchanges, consolidated data, 
and proprietary data from other sources, ensures that the Exchange 
cannot set unreasonable fees, or fees that are unreasonably 
discriminatory, when vendors and subscribers can elect these 
alternatives or choose not to purchase a specific proprietary data 
product if its cost to purchase is not justified by the returns any 
particular vendor or subscriber would achieve through the purchase.

(C) Self-Regulatory Organization's Statement on Comments on the 
Proposed Rule Change Received From Members, Participants or Others

    The Exchange has neither solicited nor received written comments on 
the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \26\ and paragraph (f) of Rule 19b-4 
thereunder.\27\ At any time within 60 days of the filing of the 
proposed rule change, the Commission summarily may temporarily suspend 
such rule change if it appears to the Commission that such action is 
necessary or appropriate in the public interest, for the protection of 
investors, or otherwise in furtherance of the purposes of the Act.
---------------------------------------------------------------------------

    \26\ 15 U.S.C. 78s(b)(3)(A).
    \27\ 17 CFR 240.19b-4(f).
---------------------------------------------------------------------------

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views and 
arguments concerning the foregoing, including whether the proposal is

[[Page 53375]]

consistent with the Act. Comments may be submitted by any of the 
following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File No. SR-EDGA-2015-34 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File No. SR-EDGA-2015-34. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549, on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of such filing will also be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File No. SR-EDGA-2015-34 and should be 
submitted on or before September 24, 2015.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\28\
---------------------------------------------------------------------------

    \28\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Robert W. Errett,
Deputy Secretary.
[FR Doc. 2015-21872 Filed 9-2-15; 8:45 am]
BILLING CODE 8011-01-P



                                              53370                      Federal Register / Vol. 80, No. 171 / Thursday, September 3, 2015 / Notices

                                              the securities trading activities set forth              however, will be required to                            manipulative acts and practices, to
                                              in NASD Rule 1032(f)(1) is required to                   affirmatively register persons who                      promote just and equitable principles of
                                              qualify and register as an Equity Trader.                transition to Securities Trader                         trade, and, in general, to protect
                                              FINRA rules do not expressly require                     Principals on or after the effective date               investors and the public interest. The
                                              such person to register in a specific                    of the proposed rule change.12                          Commission also finds that the
                                              principal registration category. On the                                                                          proposed rule change is consistent with
                                                                                                       III. Comment Letters
                                              other hand, most national securities                                                                             Section 15A(g)(3) of the Act,18 which
                                              exchanges expressly require that an                         The Commission received two                          requires FINRA to prescribe standards
                                              individual associated with an exchange                   comment letters that support the                        of training, experience, and competence
                                              member who has supervisory                               proposed rule change.13 These                           for persons associated with FINRA
                                              responsibility over proprietary trading                  commenters note that the proposal                       members. The proposed rule change
                                              activities qualify and register as a                     would eliminate or reduce redundancies                  should harmonize the qualification and
                                              Proprietary Trader Principal.                            and inefficiencies that exist in the                    registration requirements for individuals
                                                 In its proposal, FINRA amends NASD                    current qualification regime.14 These                   engaged in securities trading activities
                                              Rule 1022(a) to require each person                      commenters also support the timeline                    across different markets and for
                                              associated with a FINRA member who                       for implementing the proposed rule                      principals responsible for supervising
                                              is included within the definition of                     change.15                                               such activities. In addition, by explicitly
                                              ‘‘principal’’ in NASD Rule 1021 and                      IV. Discussion and Commission                           requiring the registration of Securities
                                              who has supervisory responsibility over                  Findings                                                Trader Principals, as such, the proposal
                                              the securities trading activities                                                                                will help FINRA to identify and contact
                                                                                                         After careful review of the proposed
                                              described in NASD Rule 1032(f)(1) to                                                                             principals with supervisory
                                                                                                       rule change and the comment letters,
                                              qualify and register as a Securities                                                                             responsibility over the securities trading
                                                                                                       the Commission finds that the proposed
                                              Trader Principal. To qualify for                                                                                 activities described in NASD Rule
                                                                                                       rule change is consistent with the
                                              registration as a Securities Trader                                                                              1032(f)(1).
                                                                                                       requirements of the Act and the rules
                                              Principal, a person must first qualify                   and regulations thereunder that are                     V. Conclusion
                                              and register as a Securities Trader and                  applicable to a national securities
                                              then pass the General Securities                                                                                   It is therefore ordered, pursuant to
                                                                                                       association.16 Specifically, the                        Section 19(b)(2) of the Act,19 that the
                                              Principal qualification examination                      Commission finds that the proposed
                                              (Series 24).10 As proposed, a person                                                                             proposed rule change (SR–FINRA–
                                                                                                       rule change is consistent with Section                  2015–017) be, and hereby is,approved.
                                              who is qualified and registered only as                  15A(b)(6) of the Act,17 which requires,
                                              a Securities Trader Principal may only                   among other things, that FINRA rules be                   For the Commission, by the Division of
                                              have supervisory responsibility over the                                                                         Trading and Markets, pursuant to delegated
                                                                                                       designed to prevent fraudulent and
                                              activities specified in NASD Rule                                                                                authority.20
                                              1032(f)(1). Moreover, a person who is                                                                            Robert W. Errett,
                                                                                                       Proprietary Trader Principal registrations in the
                                              registered as a General Securities                       CRD system into Securities Trader Principal             Deputy Secretary.
                                              Principal will not be qualified to                       registrations.                                          [FR Doc. 2015–21869 Filed 9–2–15; 8:45 am]
                                                                                                         12 In connection with the proposals discussed
                                              supervise the trading activities                                                                                 BILLING CODE 8011–01–P
                                                                                                       above, and in anticipation of the national securities
                                              described in NASD Rule 1032(f)(1),                       exchanges filing similar proposed rule changes to
                                              unless the person qualifies and registers                replace the Series 56 examination with the Series
                                              as a Securities Trader by passing the                    57 examination in their respective registration         SECURITIES AND EXCHANGE
                                              Series 57 examination and affirmatively                  rules, FINRA proposes to amend the Form U4 to           COMMISSION
                                                                                                       replace: (1) the Equity Trader registration category
                                              registers as a Securities Trader                         with the Securities Trader registration category as     [Release No. 34–75787; File No. SR–EDGA–
                                              Principal.                                               well as references to the Series 55 examination with    2015–34]
                                                 As proposed, a person registered as a                 the Series 57 examination; (2) references to the
                                              General Securities Principal and an                      Series 56 examination with the Series 57
                                                                                                       examination; and (3) the Proprietary Trader
                                                                                                                                                               Self-Regulatory Organizations; EDGA
                                              Equity Trader in the CRD system on the                   Principal registration category with the Securities     Exchange, Inc.; Notice of Filing and
                                              effective date of the proposed rule                      Trader Principal registration category.                 Immediate Effectiveness of a Proposed
                                              change will be eligible to register as a                   13 See supra note 4.
                                                                                                                                                               Rule Change Related to Fees for a
                                                                                                         14 See SIFMA Letter at 3–4 and ARM Letter at 2.
                                              Securities Trader Principal without                                                                              Market Data Product Known as EDGA
                                                                                                         15 See SIFMA Letter at 4 and ARM Letter at 2.
                                              having to take any additional                                                                                    Book Viewer
                                                                                                       However, one commenter requests that FINRA
                                              examinations.11 FINRA members,                           provide some flexibility in the timeline given the
                                                                                                                                                               August 28, 2015.
                                                                                                       other initiatives that member firms are currently
                                                10 The  exchanges have indicated that they plan to     undertaking or will undertake in the near future.          Pursuant to Section 19(b)(1) of the
                                              replace the Series 56 examination with the Series        See SIFMA Letter at 4. See also ARM Letter at 2.        Securities Exchange Act of 1934 (the
                                              57 examination under their respective registration       This commenter also encourages FINRA to                 ‘‘Act’’),1 and Rule 19b–4 thereunder,2
                                              rules, thus the Series 57 examination will also          coordinate the current proposal and the
                                              replace the Series 56 examination for those              Algorithmic Trading proposal that was set forth in
                                                                                                                                                               notice is hereby given that on August
                                              registration categories, such as the Proprietary         FINRA Regulatory Notice 15–06, and to implement         24, 2015, EDGA Exchange, Inc. (the
                                              Trader Principal registration category, where the        the Series 57 regime before implementing the            ‘‘Exchange’’ or ‘‘EDGA’’) filed with the
                                              Series 56 examination is currently an acceptable         Algorithmic Trading proposal (assuming the              Securities and Exchange Commission
                                              prerequisite.                                            Algorithmic Trading proposal moves forward). See
                                                11 An individual who was registered as a General       SIFMA Letter at 5. Moreover, this commenter             (‘‘Commission’’) the proposed rule
                                              Securities Principal and an Equity Trader in the         encourages FINRA to solicit comment on the Series       change as described in Items I, II and III
                                              CRD system before the effective date of the              57 examination content through a Regulatory             below, which Items have been prepared
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                                              proposed rule change will also be eligible to register   Notice. See id. The Commission notes that FINRA         by the Exchange. The Exchange has
                                              as a Securities Trader Principal without having to       will file a proposed rule change to implement the
                                              take any additional examinations, provided that no       new exam. See Notice, supra note 3, at n. 6.
                                                                                                                                                                 18 15 U.S.C. 78o–3(g)(3).
                                                                                                         16 In approving this proposed rule change, the
                                              more than two years has passed between the date                                                                    19 15
                                              that person was last registered as a principal and       Commission has considered the proposed rule’s                   U.S.C. 78s(b)(2).
                                                                                                                                                                 20 17 CFR 200.30–3(a)(12).
                                              the date that person registers as a Securities Trader    impact on efficiency, competition, and capital
                                              Principal. Moreover, on the effective date of the        formation. See 15 U.S.C. 78c(f).                          1 15 U.S.C. 78s(b)(1).

                                              proposed rule change, FINRA will convert                   17 15 U.S.C. 78o–3(b)(6).                               2 17 CFR 240.19b–4.




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                                                                        Federal Register / Vol. 80, No. 171 / Thursday, September 3, 2015 / Notices                                                      53371

                                              designated the proposed rule change as                  currently available via                                   Fee; 11 and (iv) a Digital Media
                                              one establishing or changing a member                   www.batstrading.com without charge.                       Enterprise Fee.
                                              due, fee, or other charge imposed by the                   The Exchange now proposes to amend                       Distribution Fees. As proposed, each
                                              Exchange under Section 19(b)(3)(A)(ii)                  its fee schedule to incorporate fees for                  Internal Distributor that receives EDGA
                                              of the Act 3 and Rule 19b–4(f)(2)                       distribution of EDGA Book Viewer to                       Book Viewer shall pay a fee of $500 per
                                              thereunder,4 which renders the                          subscribers.6 EDGA Book Viewer will                       month. The Exchange does not propose
                                              proposed rule change effective upon                     remain available via                                      to charge any User fees for EDGA Book
                                              filing with the Commission. The                         www.batstrading.com for viewing                           Viewer where the data is received and
                                              Commission is publishing this notice to                 without charge. The proposed fees                         subsequently internally distributed to
                                              solicit comments on the proposed rule                   include the following, each of which are                  Professional or Non-Professional Users.
                                              change from interested persons.                         described in detail below: (i)                            In addition, the Exchange proposes to
                                                                                                      Distribution Fees for both Internal and                   charge External Distributors that
                                              I. Self-Regulatory Organization’s
                                                                                                      External Distributors; 7 (ii) Usage Fees                  receives EDGA Book Viewer a fee of
                                              Statement of the Terms of Substance of
                                                                                                      for both Professional 8 and Non-                          $2,500 per month.
                                              the Proposed Rule Change                                                                                            User Fees. The Exchange proposes to
                                                                                                      Professional 9 Users; 10 (iii) an Enterprise
                                                 The Exchange filed a proposal to                                                                               charge those who receive EDGA Book
                                              amend the Market Data section of its fee                                                                          Viewer from External Distributors
                                                                                                      (SR–EDGA–2015–31) (Notice of Filing and
                                              schedule to adopt fees for a market data                Immediate Effectiveness of a Proposed Rule Change         different fees for both their Professional
                                              product called EDGA Book Viewer.                        to Amend Rule 13.8 to Describe the Market Data            Users and Non-Professional Users. The
                                                 The text of the proposed rule change                 Product EDGA Book Viewer).                                Exchange will assess a monthly fee for
                                              is available at the Exchange’s Web site                    6 The Exchange notes that its affiliated exchanges,
                                                                                                                                                                Professional Users of $3.00 per User.
                                              at www.batstrading.com, at the                          EDGX Exchange, Inc. (‘‘EDGX’’), BATS Y–
                                                                                                      Exchange, Inc. (‘‘BYX’’) and BATS Exchange, Inc.
                                                                                                                                                                Non-Professional Users will be assessed
                                              principal office of the Exchange, and at                (‘‘BZX’’, together with the Exchange, EDGX and            a monthly fee of $0.10 per User. The
                                              the Commission’s Public Reference                       BYX, the ‘‘BATS Exchanges’’), also intent to file         Exchange does not propose to charge
                                              Room.                                                   proposed rule changes with Commission to adopt            per User fees to Internal Distributors.
                                                                                                      similar fees for their respective Book Viewer market        External Distributors that receives
                                              II. Self-Regulatory Organization’s                      data product.
                                              Statement of the Purpose of, and                           7 A ‘‘Distributor’’ is defined as ‘‘any entity that    EDGA Book Viewer would be required
                                              Statutory Basis for, the Proposed Rule                  receives the Exchange Market Data product directly        to count every Professional User and
                                              Change                                                  from the Exchange or indirectly through another           Non-Professional User to which they
                                                                                                      entity and then distributes it internally or externally   provide EDGA Book Viewer, the
                                                 In its filing with the Commission, the               to a third party.’’ See the Exchange Fee Schedule
                                                                                                                                                                requirements for which are identical to
                                              Exchange included statements                            available at http://batstrading.com/support/
                                                                                                      fee_schedule/edga/. An ‘‘Internal Distributor’’ is        that currently in place for the BATS One
                                              concerning the purpose of and basis for                 defined as ‘‘a Distributor that receives the Exchange     Feed.12 Thus, the External Distributor’s
                                              the proposed rule change and discussed                  Market Data product and then distributes that data        count will include every person and
                                              any comments it received on the                         to one or more Users within the Distributor’s own
                                                                                                                                                                device that accesses the data regardless
                                              proposed rule change. The text of these                 entity.’’ Id. An ‘‘External Distributor’’ is defined as
                                                                                                      ‘‘a Distributor that receives the Exchange Market         of the purpose for which the individual
                                              statements may be examined at the                       Data product and then distributes that data to a          or device uses the data. External
                                              places specified in Item IV below. The                  third party or one or more Users outside the              Distributors must report all Professional
                                              Exchange has prepared summaries, set                    Distributor’s own entity.’’ Id.
                                                                                                                                                                and Non-Professional Users in
                                                                                                         8 A ‘‘Professional User’’ is defined as ‘‘any User
                                              forth in Sections A, B, and C below, of                                                                           accordance with the following:
                                                                                                      other than a Non-Professional User.’’ See the
                                              the most significant parts of such                      Exchange Fee Schedule available at http://                  • In connection with an External
                                              statements.                                             batstrading.com/support/fee_schedule/edga/.               Distributor’s distribution of EDGA Book
                                              (A) Self-Regulatory Organization’s
                                                                                                         9 A ‘‘Non-Professional User’’ is defined as ‘‘a
                                                                                                                                                                Viewer, the Distributor should count as
                                                                                                      natural person who is not: (i) Registered or qualified    one User each unique User that the
                                              Statement of the Purpose of, and                        in any capacity with the Commission, the
                                              Statutory Basis for, the Proposed Rule                  Commodity Futures Trading Commission, any state           Distributor has entitled to have access to
                                              Change                                                  securities agency, any securities exchange or             EDGA Book Viewer. However, where a
                                                                                                      association, or any commodities or futures contract       device is dedicated specifically to a
                                              1. Purpose                                              market or association; (ii) engaged as an                 single individual, the Distributor should
                                                                                                      ‘‘investment adviser’’ as that term is defined in
                                                 The Exchange proposes to amend the                   Section [202(a)(11)] of the Investment Advisers Act       count only the individual and need not
                                              Market Data section of its fee schedule                 of 1940 (whether or not registered or qualified           count the device.
                                              to adopt fees for market data product                   under that Act); or (iii) employed by a bank or other       • The External Distributor should
                                                                                                      organization exempt from registration under federal       identify and report each unique User. If
                                              called EDGA Book Viewer. EDGA Book                      or state securities laws to perform functions that
                                              Viewer is a data feed that disseminates,                would require registration or qualification if such       a User uses the same unique method to
                                              on a real-time basis, the aggregated two-               functions were performed for an organization not so       gain access to EDGA Book Viewer, the
                                              side quotations for up to five (5) price                exempt.’’ Id.                                             Distributor should count that as one
                                                                                                         10 The Exchange notes that User fees as well as
                                              levels for all displayed orders for                                                                               User. However, if a unique User uses
                                                                                                      the distinctions based on professional and non-
                                              securities traded on the Exchange and                   professional users have been previously filed with
                                                                                                                                                                multiple methods to gain access to
                                              for which the Exchanges reports quotes                  or approved by the Commission by the BATS
                                                                                                                                                                  11 The Exchange notes that Enterprise fees have
                                              under the Consolidated Tape                             Exchanges and the Nasdaq Stock Market LLC
                                                                                                      (‘‘Nasdaq’’). See Securities Exchange Act Release         been previously filed with or approved by the
                                              Association (‘‘CTA’’) Plan or the                                                                                 Commission by the Exchange, EDGA, BYX, BZX,
                                                                                                      No. 59582 (March 16, 2009), 74 FR 12423 (March
                                              Nasdaq/UTP Plan. EDGA Book Viewer                       24, 2009) (Order approving SR–Nasdaq–2008–102).           Nasdaq, NYSE, and the CTA/CQ Plans. See Nasdaq
                                              also contains the last ten (10) trades                  See also See Securities Exchange Act Release Nos.         Rule 7047. Securities Exchange Act Release Nos.
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                                              including time of trade, price and share                74285 (February 18, 2015), 80 FR 9828 (February           71507 (February 7, 2014), 79 FR 8763 (February 13,
                                                                                                      24, 2015) (SR–BATS–2015–11); 74283 (February 18,          2014) (SR–NASDAQ–2014–011); 70211 (August 15,
                                              quantity.5 EDGA Book Viewer is                                                                                    2013), 78 FR 51781 (August 21, 2013) (SR–NYSE–
                                                                                                      2015), 80 FR 9809 (February 24, 2015) (SR–EDGA–
                                                                                                      2015–09); 74282 (February 17, 2015), 80 FR 9487           2013–58); and 70010 (July 19, 2013) (File No. SR–
                                                3 15 U.S.C. 78s(b)(3)(A)(ii).                         (February 23, 2015) (SR–EDGX–2015–09); and                CTA/CQ–2013–04). See also the Initial BATS One
                                                4 17 CFR 240.19b–4(f)(2).                                                                                       Feed Fee Filings, supra note 10.
                                                                                                      74284 (February 18, 2015), 80 FR 9792 (February
                                                5 See Securities Exchange Act Release No. 75712       24, 2015) (SR–BYX–2015–09) (‘‘Initial BATS One              12 See the Initial BATS One Feed Fee Filings,

                                              (August 17, 2015), 80 FR 50881 (August 21, 2015)        Feed Fee Filings’’).                                      supra note 10.



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                                              53372                     Federal Register / Vol. 80, No. 171 / Thursday, September 3, 2015 / Notices

                                              EDGA Book Viewer (e.g., a single User                   credit described above, under which an                markets, and between exchange markets
                                              has multiple passwords and user                         External Distributor receives a credit                and markets other than exchange
                                              identifications), the External Distributor              towards its Distributor Fee equal to the              markets and (ii) the availability to
                                              should report all of those methods as an                amount of its monthly EDGA Book                       brokers, dealers, and investors of
                                              individual User.                                        Viewer User fees.                                     information with respect to quotations
                                                 • External Distributors should report                   Digital Media Enterprise Fee. The                  for and transactions in securities.
                                              each unique individual person who                       Exchange proposes to adopt a Digital                  Furthermore, the proposed rule change
                                              receives access through multiple                        Media Enterprise Fee of $5,000 per                    is consistent with Rule 603 of
                                              devices as one User so long as each                     month for EDGA Book Viewer. As an                     Regulation NMS,16 which provides that
                                              device is dedicated specifically to that                alternative to proposed User fees                     any national securities exchange that
                                              individual.                                             discussed above, a recipient firm may                 distributes information with respect to
                                                 • If an External Distributor entitles                purchase a monthly Digital Media                      quotations for or transactions in an NMS
                                              one or more individuals to use the same                 Enterprise license to receive EDGA Book               stock do so on terms that are not
                                              device, the External Distributor should                 Viewer from an External Distributor to                unreasonably discriminatory. In
                                              include only the individuals, and not                   distribute to an unlimited number of                  adopting Regulation NMS, the
                                              the device, in the count.                               Professional and Non-Professional Users               Commission granted self-regulatory
                                                 Each External Distributor will receive               for viewing via television, Web sites,                organizations and broker-dealers
                                              a credit against its monthly Distributor                and mobile devices for informational                  increased authority and flexibility to
                                              Fee for EDGA Book Viewer equal to the                   and non-trading purposes only without                 offer new and unique market data to the
                                              amount of its monthly Usage Fees up to                  having to account for the extent of                   public. It was believed that this
                                              a maximum of the Distributor Fee for                    access to the data or the report the                  authority would expand the amount of
                                              EDGA Book Viewer. For example, an                       number of Users to the Exchange.                      data available to consumers, and also
                                              External Distributor will be subject to a               Lastly, the proposed Digital Media                    spur innovation and competition for the
                                              $2,500 monthly Distributor Fee where                    Enterprise Fee would be counted                       provision of market data.
                                              they receive EDGA Book Viewer. If that                  towards the Distributor Fee credit                       In addition, the proposed fees would
                                              External Distributor reports User                       described above, under which an                       not permit unfair discrimination
                                              quantities totaling $2,500 or more of                   External Distributor receives a credit                because all of the Exchange’s customers
                                              monthly usage of EDGA Book Viewer, it                   towards its Distributor Fee equal to the              and market data vendors will be subject
                                              will pay no net Distributor Fee, whereas                amount of its monthly EDGA Book                       to the proposed fees on an equivalent
                                              if that same External Distributor were to               Viewer User fees.
                                              report User quantities totaling $1,000 of                                                                     basis. EDGA Book Viewer is distributed
                                              monthly usage, it will pay a net of                     Implementation Date                                   and purchased on a voluntary basis, in
                                              $1,500 for the Distributor Fee. External                                                                      that neither the Exchange nor market
                                                                                                        The Exchange proposes to implement                  data distributors are required by any
                                              Distributors will remain subject to the                 the proposed changes to its fee schedule
                                              per User fees discussed above.                                                                                rule or regulation to make this data
                                                                                                      on September 8, 2015.                                 available. Accordingly, Distributors and
                                                 Enterprise Fee. The Exchange also
                                              proposes to establish a $20,000 per                     2. Statutory Basis                                    Users can discontinue use at any time
                                              month Enterprise Fee that will permit a                                                                       and for any reason, including due to an
                                                                                                         The Exchange believes that the
                                              recipient firm who receives EDGA Book                                                                         assessment of the reasonableness of fees
                                                                                                      proposed rule change is consistent with
                                              Viewer from an External Distributor to                                                                        charged. Firms have a wide variety of
                                                                                                      the objectives of Section 6 of the Act,13
                                              receive the data for an unlimited                                                                             alternative market data products from
                                                                                                      in general, and furthers the objectives of
                                              number of Professional and Non-                                                                               which to choose, such as similar
                                                                                                      Section 6(b)(4),14 in particular, as it is
                                              Professional Users. For example, if a                                                                         proprietary data products offered by
                                                                                                      designed to provide for the equitable
                                              recipient firm had 15,000 Professional                                                                        other exchanges and consolidated data.
                                                                                                      allocation of reasonable dues, fees and
                                              Users who each receive EDGA Book                                                                              Moreover, the Exchange is not required
                                                                                                      other charges among its members and
                                              Viewer at $3.00 per month, then that                                                                          to make any proprietary data products
                                                                                                      other recipients of Exchange data. The
                                              recipient firm will pay $45,000 per                                                                           available or to offer any specific pricing
                                                                                                      Exchange believes that the proposed
                                              month in Professional Users fees. Under                                                                       alternatives to any customers.
                                                                                                      rates are equitable and non-
                                              the proposed Enterprise Fee, the                        discriminatory in that they apply                        In addition, the fees that are the
                                              recipient firm will pay a flat fee of                   uniformly to all recipients of Exchange               subject of this rule filing are constrained
                                              $20,000 for an unlimited number of                      data. The Exchange believes the                       by competition. As explained below in
                                              Professional and Non-Professional Users                 proposed fees are competitive with                    the Exchange’s Statement on Burden on
                                              for EDGA Book Viewer. A recipient firm                  those charged by other venues and,                    Competition, the existence of
                                              must pay a separate Enterprise Fee for                  therefore, reasonable and equitably                   alternatives to EDGA Book Viewer
                                              each External Distributor that controls                 allocated to recipients. Lastly, the                  further ensures that the Exchange
                                              the display of EDGA Book Viewer if it                   Exchange also believes that the                       cannot set unreasonable fees, or fees
                                              wishes such User to be covered by an                    proposed fees are reasonable and non-                 that are unreasonably discriminatory,
                                              Enterprise Fee rather than by per User                  discriminatory because they will apply                when vendors and subscribers can elect
                                              fees. A recipient firm that pays the                    uniformly to all recipients of Exchange               such alternatives. That is, the Exchange
                                              Enterprise Fee will not have to report its              data.                                                 competes with other exchanges (and
                                              number of such Users on a monthly                          The Exchange also believes that the                their affiliates) that provide similar
                                              basis. However, every six months, a                     proposed rule change is consistent with               market data products. If another
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                                              recipient firm must provide the                         Section 11(A) of the Act 15 in that it                exchange (or its affiliate) were to charge
                                              Exchange with a count of the total                      supports (i) fair competition among                   less to distribute its similar product
                                              number of natural person users of each                  brokers and dealers, among exchange                   than the Exchange charges to
                                              product, including both Professional                                                                          consolidate and distribute EDGA Book
                                              and Non-Professional Users. Lastly, the                   13 15 U.S.C. 78f.                                   Viewer, prospective Users likely would
                                              proposed Enterprise Fee would be                          14 15 U.S.C. 78f(b)(4).
                                              counted towards the Distributor Fee                       15 15 U.S.C. 78k–1.                                   16 See   17 CFR 242.603.



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                                                                         Federal Register / Vol. 80, No. 171 / Thursday, September 3, 2015 / Notices                                                     53373

                                              not subscribe to, or would cease                         with similar market data product                         subscriber.22 Nasdaq offers Nasdaq
                                              subscribing to, EDGA Book Viewer.                        currently offered by the New York Stock                  BookViewer for the same fees as Nasdaq
                                                 The Exchange notes that the                           Exchange, Inc. (‘‘NYSE’’) and the                        TotalView, which is a monthly fee of
                                              Commission is not required to                            Nasdaq Stock Market LLC (‘‘Nasdaq’’).19                  $70.00 per professional subscriber and
                                              undertake a cost-of-service or rate-                     Specifically, the NYSE charges an                        $14 per non-professional subscriber.23
                                              making approach. The Exchange                            access fee of $5,000 per month for NYSE                  The Exchange’s proposed per User Fees
                                              believes that, even if it were possible as               OpenBook,20 which is higher than the                     for EDGA Book Viewer are less than the
                                              a matter of economic theory, cost-based                  External Distributor fee proposed herein                 NYSE and Nasdaq fees.
                                              pricing for non-core market data would                   for EDGA Book Viewer.                                       Enterprise Fee. The proposed
                                              be so complicated that it could not be                     User Fees. The Exchange believes that                  Enterprise Fee for EDGA Book Viewer is
                                              done practically.17                                      implementing the Professional and Non-                   equitable and reasonable as the fees
                                                 Distributor Fee. The Exchange                         Professional User fees for EDGA Book                     proposed are less than the enterprise
                                              believes that the proposed Distributor                   Viewer are equitable and reasonable                      fees currently charged for Nasdaq Book
                                              Fees are also reasonable, equitably                      because they will result in greater                      Viewer, which is subject to the exact
                                              allocated, and not unreasonably                          availability to Professional and Non-                    same fees as Nasdaq TotalView. Nasdaq
                                              discriminatory. The fees for Members                     Professional Users. Moreover,                            charges an enterprise fee of $100,000
                                              and non-Members are uniform except                       introducing a modest Non-Professional                    per month for Nasdaq TotalView,24
                                              with respect to reasonable distinctions                                                                           which is far greater than the proposed
                                                                                                       User fee for EDGA Book Viewer is
                                              with respect to internal and external                                                                             Enterprise Fee of $20,000 per month for
                                                                                                       reasonable because it provides an
                                              distribution.18 The Exchange believes                                                                             EDGA Book Viewer. In addition, the
                                                                                                       additional method for retail investors to
                                              that the Distributor Fees for EDGA Book                                                                           Enterprise Fee proposed by the
                                                                                                       access EDGA Book Viewer data by
                                              Viewer are reasonable and fair in light                                                                           Exchange could result in a fee reduction
                                                                                                       providing the same data that is available
                                              of alternatives offered by other market                                                                           for recipient firms with a large number
                                                                                                       to Professional Users. The Exchange
                                              centers. For example, EDGA Book                                                                                   of Professional and Non-Professional
                                                                                                       believes that the proposed fees are
                                              Viewer provides investors with                                                                                    Users. If a recipient firm has a smaller
                                                                                                       equitable and not unfairly
                                              alternative market data and competes                                                                              number of Professional Users of EDGA
                                                                                                       discriminatory because they will be
                                                                                                       charged uniformly to recipient firms                     Book Viewer, then it may continue
                                                 17 The Exchange believes that cost-based pricing
                                                                                                       and Users. The fee structure of                          using the per User structure and benefit
                                              would be impractical because it would create
                                              enormous administrative burdens for all parties,         differentiated Professional and Non-                     from the per User Fee reductions. By
                                              including the Commission, to cost-regulate a large       Professional fees is utilized by the                     reducing prices for recipient firms with
                                              number of participants and standardize and analyze
                                                                                                       Exchange for the BATS One Feed and                       a large number of Professional and Non-
                                              extraordinary amounts of information, accounts,                                                                   Professional Users, the Exchange
                                              and reports. In addition, it is impossible to regulate   has long been used by other exchanges
                                              market data prices in isolation from prices charged      for their proprietary data products, and                 believes that more firms may choose to
                                              by markets for other services that are joint products.   by the Nasdaq UTP and the CTA and CQ                     receive and to distribute EDGA Book
                                              Cost-based rate regulation would also lead to
                                                                                                       Plans in order to reduce the price of                    Viewer, thereby expanding the
                                              litigation and may distort incentives, including                                                                  distribution of this market data for the
                                              those to minimize costs and to innovate, leading to      data to retail investors and make it more
                                              further waste. Under cost-based pricing, the             broadly available.21 Offering EDGA                       benefit of investors.
                                              Commission would be burdened with determining                                                                        The Exchange further believes that the
                                                                                                       Book Viewer to Non-Professional Users
                                              a fair rate of return, and the industry could                                                                     proposed Enterprise Fee is reasonable
                                              experience frequent rate increases based on              with the same data available to
                                                                                                                                                                because it will simplify reporting for
                                              escalating expense levels. Even in industries            Professional Users results in greater
                                              historically subject to utility regulation, cost-based                                                            certain recipients that have large
                                                                                                       equity among data recipients.
                                              ratemaking has been discredited. As such, the                                                                     numbers of Professional and Non-
                                              Exchange believes that cost-based ratemaking               In addition, the proposed fees are                     Professional Users. Firms that pay the
                                              would be inappropriate for proprietary market data       reasonable when compared to similar                      proposed Enterprise Fee will not have to
                                              and inconsistent with Congress’s direction that the      fees for comparable products offered by
                                              Commission use its authority to foster the                                                                        report the number of Users on a
                                              development of the national market system, and
                                                                                                       the NYSE and Nasdaq. Specifically,                       monthly basis as they currently do, but
                                              that market forces will continue to provide              NYSE offers NYSE OpenBook for a                          rather will only have to count natural
                                              appropriate pricing discipline. See Appendix C to        monthly fee of $60.00 per professional                   person users every six months, which is
                                              NYSE’s comments to the Commission’s 2000                 subscriber and $15 per non-professional
                                              Concept Release on the Regulation of Market                                                                       a significant reduction in administrative
                                              Information Fees and Revenues, which can be                                                                       burden. Finally, the Exchange believes
                                                                                                          19 See Nasdaq Rule 7023(a)(1)(C) (describing
                                              found on the Commission’s Web site at http://                                                                     that it is equitable and not unfairly
                                              www.sec.gov/rules/concept/s72899/buck1.htm. See          Nasdaq TotalView is a depth-of-book data feed that
                                                                                                       includes all orders and quotes from all Nasdaq           discriminatory to establish an Enterprise
                                              also Securities Exchange Act Release No. 73816
                                              (December 11, 2014), 79 FR 75200 (December 17,           members displayed in the Nasdaq Market Center as         Fee because it reduces the Exchange’s
                                              2014) (SR–NYSE–2014–64) (Notice of Filing and            well as the aggregate size of such orders and quotes     costs and the Distributor’s
                                              Immediate Effectiveness of Proposed Rule Change          at each price level in the execution functionality of    administrative burdens in tracking and
                                              to Establish an Access Fee for the NYSE Best Quote       the Nasdaq Market Center). See also Nasdaq Book
                                                                                                       Viewer, a description of which is available at           auditing large numbers of Users.
                                              and Trades Data Feed, Operative December 1,
                                              2014).                                                   https://data.nasdaq.com/Book Viewer.aspx (last
                                                 18 The Exchange notes that distinctions based on      visited July 29, 2015). See NYSE OpenBook                  22 See NYSE Market Data Pricing dated May 2015

                                              external versus internal distribution have been          available at http://www.nyxdata.com/openbook             available at http://www.nyxdata.com/.
                                              previously filed with the Commission by Nasdaq,          (last visited July 29, 2015) (providing real-time view     23 See Nasdaq Rule 7023(b)(2).

                                              Nasdaq OMX BX, and Nasdaq OMX PSX. See                   of the NYSE limit order book).                             24 See Nasdaq Rule 7023(c)(2) (stating that a
                                                                                                          20 See NYSE Market Data Pricing dated May 2015
                                              Nasdaq Rule 019(b); see also Securities Exchange                                                                  distributor that is also a broker-dealer pays a
                                              Act Release No. 62876 (September 9, 2010), 75 FR         available at http://www.nyxdata.com/. Nasdaq             monthly fee of $100,000 for the right to provide
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                                              56624 (September 16, 2010) (SR–PHLX–2010–120);           charges distribution fees ranging from $300 for 1–       Nasdaq TotalView and for display usage for internal
                                              Securities Exchange Act Release No. 62907                10 subscribers to $75,000 for more than $250 [sic]       distribution, or for external distribution to both
                                              (September 14, 2010), 75 FR 57314 (September 20,         subscribers. See Nasdaq Rule 7023(b)(4).                 professional and non-professional subscribers with
                                              2010) (SR–NASDAQ–2010–110); Securities                      21 See the Initial BATS One Feed Fee Filings,         whom the firm has a brokerage relationship.)
                                              Exchange Act Release No. 63442 (December 6,              supra note 10. See also, e.g., Securities Exchange       Nasdaq also charges an enterprise fee of $25,000 to
                                              2010), 75 FR 77029 (December 10, 2010) (SR–BX–           Act Release No. 20002, File No. S7–433 (July 22,         provide Nasdaq TotalView to an unlimited number
                                              2010–081). See also the Initial BATS One Feed Fee        1983) (establishing nonprofessional fees for CTA         of non-professional subscribers only. See Nasdaq
                                              Filings, supra note 10.                                  data); Nasdaq Rules 7023(b), 7047.                       Rule 7023(c)(1).



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                                              53374                     Federal Register / Vol. 80, No. 171 / Thursday, September 3, 2015 / Notices

                                                 Digital Media Enterprise Fee. The                    reasonable because it is less than similar             and the Exchange’s compelling need to
                                              Exchange believes that the proposed                     fees charged by other exchanges.25                     attract order flow imposes significant
                                              Digital Media Enterprise Fee for EDGA                                                                          competitive pressure on the Exchange to
                                                                                                      (B) Self-Regulatory Organization’s
                                              Book Viewer provides for an equitable                                                                          act equitably, fairly, and reasonably in
                                                                                                      Statement on Burden on Competition
                                              allocation of reasonable fees among                                                                            setting the proposed data product fees.
                                              recipients of the data and is not                          The Exchange does not believe that                  The proposed data product fees are, in
                                              designed to permit unfair                               the proposed rule change will result in                part, responses to that pressure. The
                                              discrimination among customers,                         any burden on competition that is not                  Exchange believes that the proposed
                                              brokers, or dealers. In establishing the                necessary or appropriate in furtherance                fees would reflect an equitable
                                              Digital Media Enterprise Fee, the                       of the purposes of the Act, as amended.                allocation of its overall costs to users of
                                              Exchange recognizes that there is                       The Exchange’s ability to price EDGA                   its facilities.
                                              demand for a more seamless and easier-                  Book Viewer is constrained by: (i)                        In addition, when establishing the
                                              to-administer data distribution model                   Competition among exchanges, other                     proposed fees, the Exchange considered
                                              that takes into account the expanded                    trading platforms, and Trade Reporting                 the competitiveness of the market for
                                              variety of media and communication                      Facilities (‘‘TRF’’) that compete with                 proprietary data and all of the
                                              devices that investors utilize today. The               each other in a variety of dimensions;                 implications of that competition. The
                                              Exchange believes the Digital Media                     (ii) the existence of inexpensive real-                Exchange believes that it has considered
                                              Enterprise Fee will be easy to                          time consolidated data and market-                     all relevant factors and has not
                                              administer because data recipients that                 specific data and free delayed data; and               considered irrelevant factors in order to
                                              purchase it would not be required to                    (iii) the inherent contestability of the               establish fair, reasonable, and not
                                              differentiate between Professional and                  market for proprietary data.                           unreasonably discriminatory fees and an
                                              Non-Professional Users, account for the                    The Exchange and its market data                    equitable allocation of fees among all
                                              extent of access to the data, or report the             products are subject to significant                    Users. The existence of alternatives to
                                              number of Users. This is a significant                  competitive forces and the proposed                    EDGA Book Viewer, including existing
                                              reduction on a recipient firm’s                         fees represent responses to that                       similar feeds by other exchanges,
                                              administrative burdens and is a                         competition. To start, the Exchange                    consolidated data, and proprietary data
                                              significant value to investors. For                     competes intensely for order flow. It                  from other sources, ensures that the
                                              example, a television broadcaster could                 competes with the other national                       Exchange cannot set unreasonable fees,
                                              display EDGA Book Viewer data during                    securities exchanges that currently trade              or fees that are unreasonably
                                              market-related programming and on its                   equities, with electronic communication                discriminatory, when vendors and
                                              Web site or allow viewers to view the                   networks, with quotes posted in                        subscribers can elect these alternatives
                                              data via their mobile devices, creating a               FINRA’s Alternative Display Facility,                  or choose not to purchase a specific
                                              more seamless distribution model that                   with alternative trading systems, and                  proprietary data product if its cost to
                                                                                                      with securities firms that primarily                   purchase is not justified by the returns
                                              will allow investors more choice in how
                                                                                                      trade as principal with their customer                 any particular vendor or subscriber
                                              they receive and view market data, all
                                                                                                      order flow.                                            would achieve through the purchase.
                                              without having to account for and/or
                                                                                                         In addition, EDGA Book Viewer
                                              measure who accesses the data and how                                                                          (C) Self-Regulatory Organization’s
                                                                                                      competes with a number of alternative
                                              often they do so.                                                                                              Statement on Comments on the
                                                                                                      products. For instance, EDGA Book
                                                 The proposed Digital Media                                                                                  Proposed Rule Change Received From
                                                                                                      Viewer does provide a complete picture
                                              Enterprise Fee is equitable and                                                                                Members, Participants or Others
                                                                                                      of all trading activity in a security.
                                              reasonable because it will also enable                  Rather, the other national securities                    The Exchange has neither solicited
                                              recipient firms to more widely                          exchanges, the several TRFs of FINRA,                  nor received written comments on the
                                              distribute data from EDGA Book Viewer                   and Electronic Communication                           proposed rule change.
                                              to investors for informational purposes                 Networks (‘‘ECN’’) that produce                        III. Date of Effectiveness of the
                                              at a lower cost than is available today.                proprietary data all produce trades and                Proposed Rule Change and Timing for
                                              For example, a recipient firm may                       trade reports. Each is currently                       Commission Action
                                              purchase an Enterprise license in the                   permitted to produce last sale
                                              amount of $20,000 per month for to                      information products, and many                            The foregoing rule change has become
                                              receive EDGA Book Viewer from an                        currently do, including Nasdaq and                     effective pursuant to Section 19(b)(3)(A)
                                              External Distributor that receives the                  NYSE. In addition, market participants                 of the Act 26 and paragraph (f) of Rule
                                              product for an unlimited number of                      can gain access to EDGA last sale and                  19b–4 thereunder.27 At any time within
                                              Professional and Non-Professional                       depth-of-book quotations, though                       60 days of the filing of the proposed rule
                                              Users, which is greater than the                        integrated with the prices of other                    change, the Commission summarily may
                                              proposed Digital Media Enterprise Fee.                  markets, on feeds made available                       temporarily suspend such rule change if
                                              The Exchange also believes the amount                   through the SIPs.                                      it appears to the Commission that such
                                              of the Digital Media Enterprise Fee is                     In sum, the availability of a variety of            action is necessary or appropriate in the
                                              reasonable as compared to the existing                  alternative sources of information                     public interest, for the protection of
                                              enterprise fees discussed above because                 imposes significant competitive                        investors, or otherwise in furtherance of
                                              the distribution of EDGA Book Viewer                    pressures on Exchange data products                    the purposes of the Act.
                                              data is limited to television, Web sites,                                                                      IV. Solicitation of Comments
                                              and mobile devices for informational                      25 The Nasdaq Stock Market offers proprietary
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                                                                                                      data products for distribution over the internet and     Interested persons are invited to
                                              purposes only, while distribution of                                                                           submit written data, views and
                                                                                                      television under alternative fee schedules that are
                                              EDGA Book Viewer data pursuant to an                    subject to maximum fee of $50,000 per month. See       arguments concerning the foregoing,
                                              Enterprise license contains no such                     Nasdaq Rule 7039(b). The NYSE charges a Digit
                                                                                                                                                             including whether the proposal is
                                              limitation. The Exchange also believes                  Media Enterprise fee of $40,000 per month for the
                                                                                                      NYSE Trade Digital Media product. See Securities
                                              that the proposed Digital Media                         Exchange Act Release No. 69272 (April 2, 2013), 78      26 15   U.S.C. 78s(b)(3)(A).
                                              Enterprise Fee is equitable and                         FR 20983 (April 8, 2013) (SR–NYSE–2013–23).             27 17   CFR 240.19b–4(f).



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                                                                          Federal Register / Vol. 80, No. 171 / Thursday, September 3, 2015 / Notices                                              53375

                                              consistent with the Act. Comments may                     SECURITIES AND EXCHANGE                                  rule. Otherwise, the transaction report
                                              be submitted by any of the following                      COMMISSION                                               will be deemed ‘‘late.’’ The proposed
                                              methods:                                                                                                           rule change amends Rule 6730 to
                                                                                                        [Release No. 34–75782; File No. SR–FINRA–
                                                                                                        2015–025]
                                                                                                                                                                 provide that, for a TRACE-Eligible
                                              Electronic Comments                                                                                                Security subject to dissemination, each
                                                 • Use the Commission’s Internet                        Self-Regulatory Organizations;                           member that is a Party to a Transaction
                                              comment form (http://www.sec.gov/                         Financial Industry Regulatory                            must report the transaction to TRACE as
                                              rules/sro.shtml); or                                      Authority, Inc.; Order Approving                         soon as practicable, but no later than
                                                                                                        Proposed Rule Change To Require                          within 15 minutes of the Time of
                                                 • Send an email to rule-                                                                                        Execution or other timeframe specified
                                              comments@sec.gov. Please include File                     Members To Report Transactions in
                                                                                                        TRACE-Eligible Securities as Soon as                     in Rule 6730. Further, the proposed rule
                                              No. SR–EDGA–2015–34 on the subject                                                                                 change adds new Supplementary
                                              line.                                                     Practicable
                                                                                                                                                                 Material .03 that requires members to
                                                                                                        August 28, 2015.                                         adopt policies and procedures
                                              Paper Comments
                                                                                                        I. Introduction                                          reasonably designed to comply with this
                                                • Send paper comments in triplicate                                                                              amendedrequirement by implementing,
                                              to Secretary, Securities and Exchange                        On July 2, 2015, Financial Industry                   without delay, systems that commence
                                              Commission, 100 F Street NE.,                             Regulatory Authority, Inc. (‘‘FINRA’’)                   the trade reporting process at the Time
                                              Washington, DC 20549–1090.                                filed with the Securities and Exchange                   of Execution. The proposed rule change
                                                                                                        Commission (‘‘Commission’’), pursuant                    also provides that, where a member has
                                              All submissions should refer to File No.                  to Section 19(b)(1) of the Securities                    in place such reasonably designed
                                              SR–EDGA–2015–34. This file number                         Exchange Act of 1934 (‘‘Act’’) 1 and Rule                policies, procedures, and systems, the
                                              should be included on the subject line                    19b–4 thereunder,2 a proposed rule                       member generally will not be viewed as
                                              if email is used. To help the                             change to amend FINRA Rule 6730,                         violating the ‘‘as soon as practicable’’
                                              Commission process and review your                        which governs the reporting of eligible                  reporting requirement because of delays
                                              comments more efficiently, please use                     transactions to its Trade Reporting and                  that are due to extrinsic factors that are
                                              only one method. The Commission will                      Compliance Engine (‘‘TRACE’’). The                       not reasonably predictable and where
                                              post all comments on the Commission’s                     proposed rule change was published for                   the member does not purposely intend
                                              Internet Web site (http://www.sec.gov/                    comment in the Federal Register on July                  to delay the reporting of the trade. The
                                              rules/sro.shtml). Copies of the                           16, 2015.3 The Commission received                       proposed rule change states that in no
                                              submission, all subsequent                                two comment letters on the proposed                      event may a member purposely
                                              amendments, all written statements                        rule change.4 FINRA responded to the                     withhold trade reports, for example, by
                                              with respect to the proposed rule                         comment letters on August 20, 2015.5                     programming its systems to delay
                                              change that are filed with the                            This order approves the proposed rule                    reporting until the end of the reporting
                                              Commission, and all written                               change.                                                  time period.
                                              communications relating to the                                                                                        The proposed rule change also
                                                                                                        II. Description of the Proposed Rule
                                              proposed rule change between the                          Change                                                   recognizes that members may manually
                                              Commission and any person, other than                                                                              report transactions in TRACE-Eligible
                                              those that may be withheld from the                          FINRA Rule 6730 currently requires                    Securities and, as a result, the trade
                                              public in accordance with the                             that each FINRA member that is a Party                   reporting process may not be completed
                                              provisions of 5 U.S.C. 552, will be                       to a Transaction 6 in a TRACE-Eligible                   as quickly as where an automated trade
                                              available for Web site viewing and                        Security 7 report the transaction within                 reporting system is used. FINRA states
                                              printing in the Commission’s Public                       15 minutes of the Time of Execution,8                    that, in these cases, in determining
                                              Reference Room, 100 F Street NE.,                         unless a different time period for the                   whether the member’s policies and
                                              Washington, DC 20549, on official                         security is otherwise specified in the                   procedures are reasonably designed to
                                              business days between the hours of                                                                                 report the trade ‘‘as soon as
                                                                                                          1 15  U.S.C. 78s(b)(1).
                                              10:00 a.m. and 3:00 p.m. Copies of such                     2 17
                                                                                                                                                                 practicable,’’ it will take into
                                                                                                                CFR 240.19b–4.
                                              filing will also be available for                            3 See Securities Exchange Act Release No. 75428       consideration the manual nature of the
                                              inspection and copying at the principal                   (July 10, 2015), 80 FR 42149.                            member’s trade reporting process.
                                              office of the Exchange. All comments                         4 See letter from Darren Wasney, Program                 While the current rules provide time
                                              received will be posted without change;                   Manager, Financial Information Forum, to Robert          periods for members to conduct the
                                              the Commission does not edit personal                     W. Errett, Deputy Secretary, Commission, dated           necessary actions to report transactions,
                                                                                                        August 5, 2015 (‘‘FIF Letter’’) and letter from
                                              identifying information from                              Michael Nicholas, Chief Executive Officer, Bond          FINRA cites concerns about members
                                              submissions. You should submit only                       Dealers of America, to Secretary, Commission,            delaying the reporting of executed
                                              information that you wish to make                         dated August 6, 2015 (‘‘BDA Letter’’).                   transactions, particularly, for example,
                                                                                                           5 See letter from Racquel L. Russell, Associate
                                              available publicly. All submissions                                                                                by imbedding into the trade reporting
                                                                                                        General Counsel, FINRA, to Robert W. Errett,
                                              should refer to File No. SR–EDGA–                         Deputy Secretary, Commission, dated August 20,
                                                                                                                                                                 process deliberate delays until the end
                                              2015–34 and should be submitted on or                     2015 (‘‘FINRA Response Letter’’).                        of the reporting time period. FINRA also
                                              before September 24, 2015.                                   6 FINRA Rule 6710(e) provides that a ‘‘Party to a     represents that it observed instances
                                                For the Commission, by the Division of
                                                                                                        Transaction’’ is an introducing broker-dealer, if any,   that appear to indicate that firms have
                                                                                                        an executing broker-dealer, or a customer.               taken more time than is operationally
                                              Trading and Markets, pursuant to delegated                ‘‘Customer’’ includes a broker-dealer that is not a
                                              authority.28                                              FINRA member.                                            necessary to report trades, which raises
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                                                                                                           7 See FINRA Rule 6710(a) (defining ‘‘TRACE-           the possibility that certain firms may
                                              Robert W. Errett,
                                                                                                        Eligible Security’’).                                    have intentionally delayed trade
                                              Deputy Secretary.                                            8 FINRA Rule 6710(d) provides, among other            reporting, possibly to delay public
                                              [FR Doc. 2015–21872 Filed 9–2–15; 8:45 am]                things, that the ‘‘Time of Execution’’ for a             dissemination of the trade. FINRA
                                                                                                        transaction in a TRACE-Eligible Security is the time
                                              BILLING CODE 8011–01–P
                                                                                                        when the Parties to a Transaction agree to all of the
                                                                                                                                                                 believes that such conduct is
                                                                                                        terms of the transaction that are sufficient to          inconsistent with the purpose of the
                                                28 17   CFR 200.30–3(a)(12).                            calculate the dollar price of the trade.                 trade reporting rules and that it is


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Document Created: 2015-12-15 09:57:05
Document Modified: 2015-12-15 09:57:05
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation80 FR 53370 

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