80 FR 9487 - Self-Regulatory Organizations; EDGX Exchange, Inc.; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change To Establish Fees for EDGX Top, EDGX Last Sale, and the BATS One Feed

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 80, Issue 35 (February 23, 2015)

Page Range		9487-9496
FR Document		2015-03538

Federal Register, Volume 80 Issue 35 (Monday, February 23, 2015)

[Federal Register Volume 80, Number 35 (Monday, February 23, 2015)]
[Notices]
[Pages 9487-9496]
From the Federal Register Online [www.thefederalregister.org]
[FR Doc No: 2015-03538]

[[Page 9487]]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-74282; File No. SR-EDGX-2015-09]

Self-Regulatory Organizations; EDGX Exchange, Inc.; Notice of
Filing and Immediate Effectiveness of a Proposed Rule Change To
Establish Fees for EDGX Top, EDGX Last Sale, and the BATS One Feed

February 17, 2015.
Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934
(the ``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given
that on February 2, 2015, EDGX Exchange, Inc. (``EDGX'' or the
``Exchange'') filed with the Securities and Exchange Commission
(``Commission'') the proposed rule change as described in Items I and
II below, which Items have been prepared by the Exchange. The Exchange
has designated the proposed rule change as one establishing or changing
a member due, fee, or other charge imposed by the Exchange under
Section 19(b)(3)(A)(ii) of the Act \3\ and Rule 19b-4(f)(2)
thereunder,\4\ which renders the proposed rule change effective upon
filing with the Commission. The Commission is publishing this notice to
solicit comments on the proposed rule change from interested persons.
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\1\ 15 U.S.C. 78s(b)(1).
\2\ 17 CFR 240.19b-4.
\3\ 15 U.S.C. 78s(b)(3)(A)(ii).
\4\ 17 CFR 240.19b-4(f)(2).
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I. Self-Regulatory Organization's Statement of the Terms of Substance
of the Proposed Rule Change

The Exchange filed a proposal to amend its fee schedule to
establish fees for EDGX Top, EDGX Last Sale, and the BATS One Feed, as
well as add definitions for terms that apply to market data fees and
make certain technical, non-substantive changes.
The text of the proposed rule change is available at the Exchange's
Web site at http://www.batstrading.com, at the principal office of the
Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change

In its filing with the Commission, the Exchange included statements
concerning the purpose of, and basis for, the proposed rule change and
discussed any comments it received on the proposed rule change. The
text of those statements may be examined at the places specified in
Item IV below. The Exchange has prepared summaries, set forth in
sections A, B, and C below, of the most significant parts of such
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and
Statutory Basis for, the Proposed Rule Change

1. Purpose
The Exchange proposes to amend its fee schedule to establish fees
for EDGX Top, EDGX Last Sale, and the BATS One Feed, as well as add
definitions for terms that apply to market data fees and make certain
technical, non-substantive changes.
Technical, Non-Substantive Changes
The Exchange proposes the following technical, non-substantive
amendments to its fee schedule regarding its existing market data fees.
First, the Exchange proposes to group all fees for its market data
products under a section entitled, ``Market Data Fees.'' Second, the
Exchange proposes to rename the section entitled ``EdgeBook Depth
Fees'' as the ``EDGX Depth'' to align with a name change within Rule
13.8 that was recently filed with the Commission.\5\ Third, the
Exchange proposes to amend the name of the section entitled ``EdgeBook
Attributed Fees'' as ``EDGX Depth Attributed'' to align with the naming
convention of the Exchange's other market data products: EDGX Depth,
EDGX Top, and EDGX Last Sale. Fourth, the Exchange proposes to relocate
the section entitled ``EDGX Historical Depth Data'' within the new
section on market data fees. The Exchange also proposes to replace
references to ``EdgeBook Depth X'' with ``EDGX Depth'' to align with
the name change within Rule 13.8 discussed above.
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\5\ See Securities Exchange Act Release No. 73989 (January 5,
2015) (SR-EDGX-2014-36) (Notice of Filing and Immediate
Effectiveness of Proposed Rule Change to Adopt Top and Last Sale
Data Feeds).
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Definitions Applicable to Market Data Fees
The Exchange proposes to include in its fee schedule the following
defined terms that relate to the Exchange's market data fees. The
proposed definitions are designed to provide greater transparency with
regard to how the Exchange assesses fees for market data. The Exchange
notes that none of the proposed definitions are designed to amend any
fee, nor alter the manner in which it assesses fees.
First, the Exchange proposes to amend and relocate its current
definition of a ``Distributor'' contained in its fee schedule. A
Distributor is currently defined as ``any entity that receives a market
data feed directly from the Exchange or indirectly through another
entity and then distributes it either internally (within that entity)
(``Internal Distributor'') or externally (outside that entity)
(``External Distributor''). All Distributors shall execute a Market
Data Vendor Agreement with Direct Edge, Inc., acting on behalf of EDGX
Exchange, Inc.'' As amended, a ``Distributor'' will be defined as ``any
entity that receives an Exchange Market Data product directly from the
Exchange or indirectly through another entity and then distributes it
internally or externally to a third party.'' \6\ In turn, an Internal
Distributor and External Distributor will be separately defined. An
Internal Distributor will be defined as a ``Distributor that receives
the Exchange Market Data product and then distributes that data to one
or more Users within the Distributor's own entity.'' \7\ An External
Distributor will be defined as a ``Distributor that receives the
Exchange Market Data product and then distributes that data to a third
party or one or more Users outside the Distributor's own entity.'' \8\
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\6\ The proposed definition of ``Distributor'' is similar to
Nasdaq Rule 7047(d)(1).
\7\ The proposed definition of ``Internal Distributor'' is
similar to Nasdaq Rule 7047(d)(1)(A).
\8\ The proposed definition of ``External Distributor'' is
similar to Nasdaq Rule 7047(d)(1)(B).
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Secondly, the Exchange proposes to add a definition of ``User'' to
its fee schedule. A User will be defined as a ``natural person, a
proprietorship, corporation, partnership, or entity, or device
(computer or other automated service), that is entitled to receive
Exchange data.'' For purposes of its market data fees, the Exchange
will distinguish between ``Non-Professional Users'' and ``Professional
Users.'' Specifically, a Non-Professional User will be defined as ``a
natural person who is not: (i) Registered or qualified in any capacity
with the Commission, the Commodity Futures Trading Commission, any
state securities agency, any securities exchange or association; any
commodities or futures contract market or association; (ii) engaged as
an ``investment adviser'' as that term is defined in Section 201(11) of
the Investment Advisers Act of 1940 (whether or not registered or
qualified under that Act); or (iii) employed by a bank or other
organization exempt from registration under federal or state

[[Page 9488]]

securities laws to perform functions that will require registration or
qualification if such functions were performed for an organization not
so exempt.'' \9\ A Professional User will be defined as ``any User
other than a Non-Professional User.'' \10\
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\9\ The proposed definition of ``Professional User'' is similar
to Nasdaq Rule 7047(d)(3)(A).
\10\ The proposed definition of ``Non-Professional User'' is
similar to Nasdaq Rule 7047(d)(3)(B).
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EDGX Top and EDGX Last Sale
The Exchange will begin to offer two new data feeds that are also
identical to data feeds currently available on the BATS Exchange, Inc.
(``BZX'') and BATS Y-Exchange, Inc. (``BYX'' collectively, with BZX,
``BATS''): EDGX Last Sale and EDGX Top.\11\ EDGX Last Sale will provide
real-time, intraday trade information, including price, volume and time
of executions based on orders entered into the System.\12\ EDGX Last
Sale will not include quotation information. EDGX Top will include top
of book quotations and last sale execution information based on orders
entered into the System. The quotations made available via EDGX Top
will provide an aggregated size and do not indicate the size or number
of individual orders at the best bid or ask.
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\11\ See supra note 5. See also BATS Rule 11.22(d) and (g).
\12\ The term ``System'' is defined as ``the electronic
communications and trading facility designated by the Board through
which securities orders of Users are consolidated for ranking,
execution and, when applicable, routing away.'' See Exchange Rule
1.5(cc).
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The proposed cost of EDGX Last Sale for an Internal Distributor
will be $500 per month. Likewise, the proposed cost of EDGX Top for an
Internal Distributor will be $500 per month. The Exchange does not
propose to charge per User fees for either EDGX Last Sale or EDGX Top.
Therefore, the Exchange will not require an External Distributor of
EDGX Last Sale or EDGX Top to count, classify (e.g., professional or
non-professional) or report to the Exchange information regarding the
customers to which they provide the data. Instead, the Exchange
proposes to charge an External Distributor of EDGX Last Sale a flat fee
of $1,250 per month. The Exchange also proposes to charge an External
Distributor of EDGX Top a flat fee of $1,250 per month. End Users will
not have to pay the Exchange for EDGX Last Sale or EDGX Top, nor will
end Users be required to enter into contracts with the Exchange. The
Exchange also proposes to establish a New External Distributor Credit
under which new External Distributors of EDGX Top or EDGX Last Sale
will not be charged a Distributor Fee for their first three (3) months.
Subscribers to either EDGX Top or EDGX Last Sale may also receive, upon
request and at no additional cost, EDGX Last Sale or EDGX Top, as
applicable. The Exchange believes that the proposed pricing model is
simple and easy for data recipients to comply with, and thus, will
result in a minimal additional administrative burden for data
recipients with respect to EDGX Last Sale and EDGX Top.
BATS One Feed
The Commission recently approved a proposed rule change by the
Exchange to establish a new market data product called the BATS One
Feed.\13\ The BATS One Feed is a data feed that disseminates, on a
real-time basis, the aggregate best bid and offer (``BBO'') of all
displayed orders for securities traded on EDGX and its affiliated
exchanges\14\ and for which the BATS Exchanges report quotes under the
Consolidated Tape Association (``CTA'') Plan or the Nasdaq/UTP
Plan.\15\ The BATS One Feed also contains the individual last sale
information for the BATS Exchanges (collectively with the aggregate
BBO, the ``BATS One Summary Feed''). In addition, the BATS One Feed
contains optional functionality which will enable recipients to elect
to receive aggregated two-sided quotations from the BATS Exchanges for
up to five (5) price levels for all securities that are traded on the
BATS Exchanges in addition to the BATS One Summary Feed (``BATS One
Premium Feed''). For each price level on one of the BATS Exchanges, the
BATS One Premium Feed will include a two-sided quote and the number of
shares available to buy and sell at that particular price level.
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\13\ See Securities Exchange Act Release No. 73918 (December 23,
2014), 79 FR 78920 (December 31, 2014) (File Nos. SR-EDGX-2014-25;
SR-EDGA-2014-25; SR-BATS-2014-055; SR-BYX-2014-030) (Notice of
Amendments No. 2 and Order Granting Accelerated Approval to Proposed
Rule Changes, as Modified by Amendments Nos. 1 and 2, to Establish a
New Market Data Product called the BATS One Feed) (``BATS One
Approval Order'').
\14\ EDGX's affiliated exchanges are BZX, BYX, and EDGA
Exchange, Inc. (``EDGA'', together with EDGX, BZX, and BYX, the
``BATS Exchanges''). On January 31, 2014, Direct Edge Holdings LLC
(``DE Holdings''), the former parent company of the Exchange and
EDGA, completed its business combination with BATS Global Markets,
Inc., the parent company of BATS and BYX. See Securities Exchange
Act Release No. 71449 (January 30, 2014), 79 FR 6961 (February 5,
2014) (SR-EDGX-2013-43, SR-EDGA-2014-34). Upon completion of the
business combination, DE Holdings and BATS Global Markets, Inc. each
became intermediate holding companies, held under a single new
holding company. The new holding company, formerly named ``BATS
Global Markets Holdings, Inc.,'' changed its name to ``BATS Global
Markets, Inc.''
\15\ The Exchange understands that each of the BATS Exchanges
will separately file substantially similar proposed rule changes
with the Commission to implement fees for the BATS One Feed.
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The Exchange uses the following data feeds to create the BATS One
Summary Feed and the BATS One Premium Feed, each of which is available
to other vendors: EDGX Depth, EDGA Depth, BYX Depth, and BZX Depth, and
each of which have been previously published by the Commission.\16\ A
vendor that wishes to create a product like the BATS One Summary Feed
could instead subscribe to EDGX Top, EDGX Last Sale, EDGA Top, EDGA
Last Sale, BZX Top, BZX Last Sale, BYX Top, and BYX Last Sale.\17\ The
BATS Exchanges are the exclusive distributors of these individual data
feeds from which certain data elements are taken to create the BATS One
Feed as well as the feeds that a vendor may use to create a product
like the BATS One Summary Feed. By contrast, the Exchange would not be
the exclusive distributor of the aggregated and consolidated
information that comprises the BATS One Feed. Any entity that receives,
or elects to received [sic], the individual data feeds or the feeds
that may be used to create a product like the BATS One Feed would be
able to, if it so chooses, to create a data feed with the same
information included in the BATS One Feed and sell and distribute it to
its clients so that it could be received by those clients as quickly as
the BATS One Feed would be received by those same clients.\18\
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\16\ See Securities Exchange Act Release Nos. 66864 (April 26,
2012), 77 FR 26064 (May 2, 2012) (SR-EDGX-2012-14); 66863 (April 26,
2012), 77 FR 26059 (May 2, 2012) (SR-EDGA-2012-15); 69936 (July 3,
2013), 78 FR 41483 (July 10, 2013) (SR-BATS-2013-39); 69935 (July 3,
2013), 78 FR 47447 (July 10, 2013) (SR-BYX-2013-023). See EDGA Rule
13.8, EDGX Rule 13.8, BZX Rule 11.22(a) and (c), and BYX Rule 11.22
(a) and (c) for a description of the depth of book feeds offered by
each of the BATS Exchanges.
\17\ See supra note 5. See also BZX and BYX Rules 11.22(d) and
(g).
\18\ See BATS One Approval Order, supra note 13. The Exchange
notes that a vendor can obtain the underlying depth-of-book feeds as
well as EDGX Top, EDGX Last Sale, EDGA Top, EDGA Last Sale, BZX Top,
BZX Last Sale, BYX Top and BYX Last Sale on the same latency basis
as the Exchange would receive the underlying depth-of-book feeds
necessary to create the BATS One Feed, including the BATS One
Summary Feed. Id.
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The Exchange proposes to amend its fee schedule to incorporate fees
related to the BATS One Feed. The Exchange proposes to charge different
fees to vendors depending on whether the vendor elects to receive: (i)
The BATS One Summary Feed; or (ii) the optional BATS One Premium Feed.
These fees include the following, each of which are described in detail
below: (i) Distributor

[[Page 9489]]

Fees;\19\ (ii) Usage Fees for both Professional and Non-Professional
Users;\20\ (iii) Enterprise Fees;\21\ and (iv) a Data Consolidation
Fee. The amount of each fee may differ depending on whether they use
the BATS One Feed data for internal or external distribution. Vendors
that distribute the BATS One Feed data both internally and externally
will be subject to the higher of the two Distributor Fees.
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\19\ The Exchange notes that Distributor Fees as well as the
distinctions based on external versus internal distribution have
been previously filed with the Commission by Nasdaq, Nasdaq OMX BX,
and Nasdaq OMX PSX. See Nasdaq Rule 7019(b); see also Securities
Exchange Act Release No. 62876 (September 9, 2010), 75 FR 56624
(September 16, 2010) (SR-PHLX-2010-120); Securities Exchange Act
Release Nos. 62907 (September 14, 2010), 75 FR 57314 (September 20,
2010) (SR-NASDAQ-2010-110); 59582 (March 16, 2009), 74 FR 12423
(March 24, 2009) (Order approving SR-NASDAQ-2008-102); Securities
Exchange Act Release No. 63442 (December 6, 2010), 75 FR 77029
(December 10, 2010) (SR-BX-2010-081).
\20\ The Exchange notes that User fees as well as the
distinctions based on professional and non-professional users have
been previously filed with or approved by the Commission by Nasdaq
and the New York Stock Exchange, Inc. (``NYSE''). See Securities
Exchange Act Release Nos. 59582 (March 16, 2009), 74 FR 12423 (March
24, 2009) (Order approving SR-NASDAQ-2008-102).
\21\ The Exchange notes that Enterprise fees have been
previously filed with or approved by the Commission by Nasdaq, NYSE
and the CTA/CQ Plans. See Nasdaq Rule 7047. Securities Exchange Act
Release Nos. 71507 (February 7, 2014), 79 FR 8763 (February 13,
2014) (SR-NASDAQ-20140011); 70211 (August 15, 2013), 78 FR 51781
(August 21, 2013) (SR-NYSE-2013-58); 70010 (July 19, 2013) (File No.
SR-CTA/CQ-2013-04).
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Internal Distributor Fees. As proposed, each Internal Distributor
that receives only the BATS One Summary Feed shall pay a fee of $10,000
per month. The Exchange also proposes that each Internal Distributor
shall pay a fee of $15,000 per month where they elect to receive the
BATS One Premium Feed. The Exchange does not propose to charge any User
fees for the BATS One Feed where the data is received and subsequently
internally distributed to Professional or Non-Professional Users.
External Distributor Fees. The Exchange proposes to charge those
firms that distribute the BATS One Feed externally a fee of $5,000 per
month for the BATS One Summary Feed. As proposed, each External
Distributor shall pay a fee of $12,500 per month where they elect to
receive the BATS One Premium Feed.
The BATS One Feed is comprised of data included in EDGX Depth, EDGA
Depth, BYX Depth, and BZX Depth.\22\ Currently, an External Distributor
could create a competing product to the BATS One Premium Feed\23\ by
purchasing the [sic] each of these depth of book products from the
individual BATS Exchanges and then performing its own aggregation and
consolidation functions. The combined External Distributor fees for
these individual data feeds of the BATS Exchanges is $12,500 per
month,\24\ equal to the $12,500 per month External Distributor Fee
proposed for the BATS One Premium Feed. An External Distributor that
seeks to create a competing product to the BATS One Summary Feed could
instead subscribe to the following data feeds: EDGX Top, EDGX Last
Sale, EDGA Top, EDGA Last Sale, BZX Top, BZX Last Sale, BYX Top, and
BYX Last Sale,\25\ and then perform their own aggregation and
consolidation function. The combined External Distributor fees for
these individual data feeds of the BATS Exchanges is $5,000 per
month,\26\ equal to the $5,000 per month External Distributor Fee
proposed for the BATS One Summary Feed. To ensure that vendors could
compete with the Exchange by creating the same product as the BATS One
Feed and selling it to their clients, the Exchange proposes to charge
External Distributors an External Distributor fee that equals the
combined External Distributor fees for each of the individual feeds
listed above.
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\22\ See EDGA Rule 13.8, EDGX Rule 13.8, BZX Rule 11.22(a) and
(c), and BYX Rule 11.22 (a) and (c) for a description of the depth
of book feeds offered by each of the BATS Exchanges.
\23\ Like the Exchange, an External Distributor would also be
able to create a competing product to the BATS One Summary Feed from
the data received via EDGX Depth, EDGA Depth, BYX Depth, and BZX
Depth, without having to separately purchase the top and last sale
feeds from each of the BATS Exchanges.
\24\ The monthly External Distributor fee is $2,500 per month
for EDGX Depth, $2,500 per month for EDGA Depth, $2,500 for BYX
Depth, and $5,000 for BZX Depth.
\25\ See supra note 5. See also BATS Rule 11.22(d) and (g).
\26\ The monthly External Distributor fee is $1,250 per month
for EDGX Top and EDGX Last Sale (as proposed herein), free for EDGA
Top and EDGA Last Sale, $1,250 for BYX Top and BYX Last Sale, and
$2,500 for BZX Top and BZX Last Sale. See SR-EDGA-2015-09 and SR-
BYX-2015-09. See also the BZX Fee Schedule available at http://www.batstrading.com/support/fee_schedule/bzx/.
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The Exchange also proposes to establish a New External Distributor
Credit under which new External Distributors of the BATS One Summary
Feed will not be charged a Distributor Fee for their first three (3)
months in order to allow them to enlist new Users to receive the BATS
One Feed.\27\ The New External Distributor Fee Credit will not be
available to External Distributors of the BATS One Premium Feed. The
Exchange does not believe the New External Distributor Credit would
inhibit a vendor from creating a competing product and offer a similar
free period as the Exchange. Specifically, a vendor seeking to create
the BATS One Summary Feed could do so by subscribing to EDGX Top, EDGX
Last Sale, EDGA Top, EDGA Last Sale, BZX Top, BZX Last Sale, BYX Top
and BYX Last Sale, all of which are either free or also include a New
External Distributor Credit identical to that proposed for the BATS One
Summary Feed. As a result, a competing vendor would incur similar costs
as the Exchange in offering such free period for a competing product
and may do so on the same terms as the Exchange.
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\27\ The Exchange notes that just as a third party vendor could
choose to offer special pricing in order to incentivize data
recipients to perform necessary development and other work in order
to receive and distribute a new data product, the Exchange has
proposed pricing to incentivize data recipients to take and
distribute the BATS One Feed.
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User Fees
In addition to Internal and External Distributor Fees, the Exchange
proposes to charge those who receive the BATS One Feed from External
Distributors different fees for both their Professional Users and Non-
Professional Users. The Exchange will assess a monthly fee for
Professional Users of $10.00 per User for receipt of the BATS One
Summary Feed or $15.00 per User who elects to also receive the BATS One
Premium Feed. Non-Professional Users will be assessed a monthly fee of
$0.25 per user for the BATS One Summary Feed or $0.50 per user where
they elects to receive the BATS One Premium Feed.
External Distributors must count every Professional User and Non-
Professional User to which they provide BATS One Feed data. Thus, the
Distributor's count will include every person and device that accesses
the data regardless of the purpose for which the individual or device
uses the data.\28\ Distributors must report all Professional and Non-
Professional Users in accordance with the following:
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\28\ Requiring that every person or device to which they provide
the data is counted by the Distributor receiving the BATS One Feed
is similar to the NYSE Unit-of-Count Policy. The only difference is
that the NYSE Unit-of-Count Policy requires the counting of users
receiving a market data product through both internal and external
distribution. Because the Exchange proposes to charge Usage Fees
solely to recipient firms who's Users receive data from an external
distributor and not through internal distribution, it only requires
the counting of Users by Distributors that disseminate the BATS One
Feed externally.
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In connection with an External Distributor's distribution
of the BATS One Feed, the Distributor should count as one User each
unique User that the Distributor has entitled to have access to the
BATS One Feed. However, where a device is dedicated specifically to a
single individual, the Distributor should

[[Page 9490]]

count only the individual and need not count the device.
The External Distributor should identify and report each
unique User. If a User uses the same unique method to gain access to
the BATS One Feed, the Distributor should count that as one User.
However, if a unique User uses multiple methods to gain access to the
BATS One Feed (e.g., a single User has multiple passwords and user
identifications), the External Distributor should report all of those
methods as an individual User.
External Distributors should report each unique individual
person who receives access through multiple devices as one User so long
as each device is dedicated specifically to that individual.
If an External Distributor entitles one or more
individuals to use the same device, the External Distributor should
include only the individuals, and not the device, in the count.
Each External Distributor will receive a credit against its monthly
Distributor Fee for the BATS One Feed equal to the amount of its
monthly Usage Fees up to a maximum of the Distributor Fee for the BATS
One Feed. For example, an External Distributor will be subject to a
$12,500 monthly Distributor Fee where they elect to receive the BATS
One Premium Feed. If that External Distributor reports User quantities
totaling $12,500 or more of monthly usage of the BATS One Premium Feed,
it will pay no net Distributor Fee, whereas if that same External
Distributor were to report User quantities totaling $11,500 of monthly
usage, it will pay a net of $1,000 for the Distributor Fee. External
Distributors will remain subject to the per User fees discussed above.
In every case the Exchange will receive at least $12,500 in connection
with the distribution of the BATS One Feed (through a combination of
the External Distribution Fee and per User Fees).
Enterprise Fee. The Exchange also proposes to establish a $50,000
per month Enterprise Fee that will permit a recipient firm who receives
the BATS Summary Feed portion of the BATS One Feed from an External
Distributor to receive the data for an unlimited number of Professional
and Non-Professional Users and $100,000 per month for recipient firms
who elect to receive the BATS One Premium Feed. For example, if a
recipient firm had 15,000 Professional Users who each receive the BATS
One Summary Feed portion of the BATS One Feed at $10.00 per month, then
that recipient firm will pay $150,000 per month in Professional Users
fees. Under the proposed Enterprise Fee, the recipient firm will pay a
flat fee of $50,000 for an unlimited number of Professional and Non-
Professional Users for the BATS Summary Feed portion of the BATS One
Feed. A recipient firm must pay a separate Enterprise Fee for each
External Distributor that controls display of the BATS One Feed if it
wishes such User to be covered by an Enterprise Fee rather than by per-
User fees. A recipient firms that pays the Enterprise Fee will not have
to report its number of such Users on a monthly basis. However, every
six months, a recipient firm must provide the Exchange with a count of
the total number of natural person users of each product, including
both Professional and Non-Professional Users. The Enterprise Fee would
be in addition to the applicable Distributor Fee.
Data Consolidation Fee
The Exchange also proposes to charge External Distributors of the
BATS One Feed a separate Data Consolidation Fee, which reflects the
value of the aggregation and consolidation function the Exchange
performs in creating the BATS One Feed. As stated above, the Exchange
creates the BATS One Feed from data derived from the EDGX Depth, EDGA
Depth, BYX Depth, and BZX Depth.\29\ The Exchange notes that an
External Distributor could create a competing product to the BATS One
Feed based on these individual data feeds, or, alternatively, the
applicable Top and Last Sale products offered by the Exchanges, and
could charge its clients a fee that it believes reflects the value of
the aggregation and consolidation function. The Exchanges [sic]
believes that the incremental cost to a particular vendor for
aggregation can be supported by the vendor's revenue opportunity and
may be inconsequential if such vendor already has systems in place to
perform these functions as part of creating its proprietary market data
products and is able to allocate these costs over numerous products and
customer relationships. For these reasons, the Exchange believes that
vendors could readily offer a product similar to the BATS One Feed on a
competitive basis at a similar cost.
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\29\ See EDGA Rule 13.8, EDGX Rule 13.8, BZX Rule 11.22(a) and
(c), and BYX Rule 11.22 (a) and (c) for a description of the depth
of book feeds offered by each of the BATS Exchanges.
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The Exchange does not propose to charge Internal Distributors the
separate Data Consolidation Fee as the proposed Internal Distributor
Fees are greater than the cost of subscribing to each of the underlying
individual feed. As discussed above, each Internal Distributor that
receives only the BATS One Summary Feed shall pay a fee of $10,000 per
month, as compared to $5,000, which is the total of the underlying
feeds.\30\ Each Internal Distributor shall pay a fee of $15,000 per
month where they elect to receive the BATS One Premium Feed, as
compared to $12,500, which is the total cost of the underlying depth
feeds.\31\ The increased cost of the BATS One Feed is designed to
include the value of the aggregation and consolidation function the
Exchange performs in creating the BATS One Feed. Therefore, the
Exchange does not propose to charge Internal Distributors a separate
Data Consolidation Fee.
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\30\ See supra note 26.
\31\ See supra note 24.
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2. Statutory Basis
The Exchange believes that the proposed rule change is consistent
with the objectives of Section 6 of the Act,\32\ in general, and
furthers the objectives of Section 6(b)(4),\33\ in particular, as it is
designed to provide for the equitable allocation of reasonable dues,
fees and other charges among its Members and other persons using its
facilities. The Exchange believes that the proposed rates are equitable
and non-discriminatory in that they apply uniformly to all Members. The
Exchange believes the proposed fees are competitive with those charged
by other venues and, therefore, reasonable and equitably allocated to
Members.
---------------------------------------------------------------------------

\32\ 15 U.S.C. 78f.
\33\ 15 U.S.C. 78f(b)(4).
---------------------------------------------------------------------------

Technical, Non-Substantive Changes
The Exchange believes that the non-substantive changes to its fee
schedule are reasonable because they are designed to align with a
previous name change within Rule 13.8 and the naming convention of the
Exchange's other market data products: EDGX Depth, the EDGX Top, and
EDGX Last Sale. The Exchange notes that none of the proposed non-
substantive changes are designed to amend any fee, nor alter the manner
in which it assesses fees. These non-substantive, technical changes to
the fee schedule are intended to make the fee schedule clearer and less
confusing for investors and eliminate potential investor confusion,
thereby removing impediments to and perfecting the mechanism of a free
and open market and a national market system, and, in general,
protecting investors and the public interest.

[[Page 9491]]

Definitions Applicable to Market Data Fees
The Exchange believes that the proposed definitions are reasonable
because they are designed to provide greater transparency to Members
with regard to how the Exchange assesses fees for market data. The
Exchange notes that none of the proposed definitions are designed to
amend any fee, nor alter the manner in which it assesses fees. The
Exchange believes that Members would benefit from clear guidance in its
fee schedule that describes the manner in which the Exchange would
assess fees. These definitions are intended to make the fee schedule
clearer and less confusing for investors and eliminate potential
investor confusion, thereby removing impediments to and perfecting the
mechanism of a free and open market and a national market system, and,
in general, protecting investors and the public interest. Lastly, the
proposed definitions are based on existing rules of the Nasdaq Stock
Market LLC (``Nasdaq'').\34\
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\34\ The proposed definition of ``Distributor'' is similar to
Nasdaq Rule 7047(d)(1). The proposed definition of ``Internal
Distributor'' is similar to Nasdaq Rule 7047(d)(1)(A). The proposed
definition of ``External Distributor'' is similar to Nasdaq Rule
7047(d)(1)(B). The proposed definition of ``Professional User'' is
similar to Nasdaq Rule 7047(d)(3)(A). The proposed definition of
``Non-Professional User'' is similar to Nasdaq Rule 7047(d)(3)(B).
---------------------------------------------------------------------------

EDGX Top and EDGX Last Sale
The Exchange believes that its proposed fees for EDGX Last Sale and
EDGX Top are consistent with Section 6(b)(4) of the Act \35\ because
they provide for an equitable allocation of reasonable dues, fees, and
other charges among its members and other recipients of Exchange data.
The Exchange also believes the proposed fees for EDGX Last Sale and
EDGX Top are reasonable and equitable in light of the benefits to data
recipients. To the extent consumers do purchase the data products, the
revenue generated will offset the Exchange's fixed costs of operating
and regulating a highly efficient and reliable platform for the trading
of U.S. equities. It will also help the Exchange cover its costs in
developing and running that platform, as well as ongoing infrastructure
costs. EDGX Last Sale and EDGX Top would be distributed and purchased
on a voluntary basis, in that neither the Exchanges nor market data
distributors are required by any rule or regulation to make this data
available. Accordingly, Distributors and Users can discontinue use at
any time and for any reason, including due to an assessment of the
reasonableness of fees charged. Lastly, the Exchange also believes that
the proposed amendments to its fee schedule are reasonable and non-
discriminatory because it [sic] will apply uniformly to all Members.
---------------------------------------------------------------------------

\35\ 15 U.S.C. 78f(b)(4).
---------------------------------------------------------------------------

BATS One Feed
The Exchange also believes that the proposed fees for the BATS One
Feed are consistent with Section 6(b) of the Act,\36\ in general, and
Section 6(b)(4) of the Act,\37\ in particular, in that it [sic] they
provide for an equitable allocation of reasonable fees among Users and
recipients of the data and are not designed to permit unfair
discrimination among customers, brokers, or dealers. The Exchange also
believes that the proposed rule change is consistent with Section 11(A)
of the Act\38\ in that it supports (i) fair competition among brokers
and dealers, among exchange markets, and between exchange markets and
markets other than exchange markets and (ii) the availability to
brokers, dealers, and investors of information with respect to
quotations for and transactions in securities. Furthermore, the
proposed rule change is consistent with Rule 603 of Regulation NMS,\39\
which provides that any national securities exchange that distributes
information with respect to quotations for or transactions in an NMS
stock do so on terms that are not unreasonably discriminatory. In
adopting Regulation NMS, the Commission granted self-regulatory
organizations and broker-dealers increased authority and flexibility to
offer new and unique market data to the public. It was believed that
this authority would expand the amount of data available to consumers,
and also spur innovation and competition for the provision of market
data.
---------------------------------------------------------------------------

\36\ 15 U.S.C. 78f.
\37\ 15 U.S.C. 78f(b)(4).
\38\ 15 U.S.C. 78k-1.
\39\ See 17 CFR 242.603.
---------------------------------------------------------------------------

In addition, the proposed fees would not permit unfair
discrimination because all of the Exchange's customers and market data
vendors will be subject to the proposed fee structure on an equivalent
basis. The BATS One Feed would be distributed and purchased on a
voluntary basis, in that neither the BATS Exchanges nor market data
distributors are required by any rule or regulation to make this data
available. Accordingly, Distributors and Users can discontinue use at
any time and for any reason, including due to an assessment of the
reasonableness of fees charged. In addition, any customer that wishes
to purchase one or more of the individual data feeds offered by the
BATS Exchanges would be able to do so.
The Exchange has taken into consideration its affiliated
relationship with EDGA, BYX, and BZX in its design of the BATS One Feed
to assure that vendors would be able to offer a similar product on the
same terms as the Exchange from a cost perspective. While the BATS
Exchanges are the exclusive distributors of the individual data feeds
from which certain data elements may be taken to create the BATS One
Feed, they are not the exclusive distributors of the aggregated and
consolidated information that comprises the BATS One Feed. Any entity
that receives, or elects to receive, the individual data feeds would be
able to, if it so chooses, to create a data feed with the same
information included in the BATS One Feed and sell and distribute it to
its clients so that it could be received by those clients as quickly as
the BATS One Feed would be received by those same clients with no
greater cost than the Exchange.\40\
---------------------------------------------------------------------------

\40\ See BATS One Approval Order, supra note 13. The Exchange
notes that a vendor can obtain the underlying depth-of-book feeds as
well as EDGX Top, EDGX Last Sale, EDGA Top, EDGA Last Sale, BZX Top,
BZX Last Sale, BYX Top and BYX Last Sale on the same latency basis
as the Exchange would receive the underlying depth-of-book feeds
necessary to create the BATS One Feed, including the BATS One
Summary Feed. Id.
---------------------------------------------------------------------------

In addition, vendors and subscribers that do not wish to purchase
the BATS One Feed may separately purchase the individual underlying
products, and if they so choose, perform a similar aggregation and
consolidation function that the Exchange performs in creating the BATS
One Feed. To enable such competition, the Exchange is offering the BATS
One Feed on terms that a subscriber of those underlying feeds could
offer a competing product if it so chooses.
The Exchange notes that the use of the BATS One Feed is entirely
optional. Firms have a wide variety of alternative market data products
from which to choose, including the Exchanges' own underlying data
products, the Nasdaq and the NYSE proprietary data products described
in this filing,\41\ and consolidated data. Moreover, the Exchange is
not required to make any proprietary data products available or to
offer any specific pricing alternatives to any customers.
---------------------------------------------------------------------------

\41\ See infra note 55.
---------------------------------------------------------------------------

In addition, the fees that are the subject of this rule filing are
constrained by competition. As explained below in the Exchange's
Statement on Burden on Competition, the existence of

[[Page 9492]]

alternatives to the BATS One Feed further ensures that the Exchange
cannot set unreasonable fees, or fees that are unreasonably
discriminatory, when vendors and subscribers can elect such
alternatives. That is, the Exchange competes with other exchanges (and
their affiliates) that provide similar market data products. If another
exchange (or its affiliate) were to charge less to consolidate and
distribute its similar product than the Exchange charges to consolidate
and distribute the BATS One Feed, prospective Users likely would not
subscribe to, or would cease subscribing to, the BATS One Feed. In
addition, the Exchange would compete with unaffiliated market data
vendors who would be in a position to consolidate and distribute the
same data that comprises the BATS One Feed into the vendor's own
comparable market data product. If the third-party vendor is able to
provide the exact same data for a lower cost, prospective Users would
avail themselves of that lower cost and elect not to take the BATS One
Feed.
The Exchange notes that the Commission is not required to undertake
a cost-of-service or ratemaking approach. The Exchange believes that,
even if it were possible as a matter of economic theory, cost-based
pricing for non-core market data would be so complicated that it could
not be done practically.\42\
---------------------------------------------------------------------------

\42\ The Exchange believes that cost-based pricing would be
impractical because it would create enormous administrative burdens
for all parties, including the Commission, to cost-regulate a large
number of participants and standardize and analyze extraordinary
amounts of information, accounts, and reports. In addition, it is
impossible to regulate market data prices in isolation from prices
charged by markets for other services that are joint products. Cost-
based rate regulation would also lead to litigation and may distort
incentives, including those to minimize costs and to innovate,
leading to further waste. Under cost-based pricing, the Commission
would be burdened with determining a fair rate of return, and the
industry could experience frequent rate increases based on
escalating expense levels. Even in industries historically subject
to utility regulation, cost-based ratemaking has been discredited.
As such, the Exchange believes that cost-based ratemaking would be
inappropriate for proprietary market data and inconsistent with
Congress's direction that the Commission use its authority to foster
the development of the national market system, and that market
forces will continue to provide appropriate pricing discipline. See
Appendix C to NYSE's comments to the Commission's 2000 Concept
Release on the Regulation of Market Information Fees and Revenues,
which can be found on the Commission's Web site at http://www.sec.gov/rules/concept/s72899/buck1.htm. See also Securities
Exchange Act Release No. 73816 (December 11, 2014), 79 FR 75200
(December 17, 2014) (SR-NYSE-2014-64) (Notice of Filing and
Immediate Effectiveness of Proposed Rule Change to Establish an
Access Fee for the NYSE Best Quote and Trades Data Feed, Operative
December 1, 2014).
---------------------------------------------------------------------------

For these reasons, the Exchange believes that the proposed fees are
reasonable, equitable, and not unfairly discriminatory.
User Fees. The Exchange believes that implementing the Professional
and Non-Professional User fees for the BATS One Feed is reasonable
because it will make the product more affordable and result in greater
availability to Professional and Non-Professional Users. Moreover,
introducing a modest Non-Professional User fee for the BATS One Feed is
reasonable because it provides an additional method for retail
investors to access the BATS One Feed data by providing the same data
that is available to Professional Users. The Exchange believes that the
proposed fees are equitable and not unfairly discriminatory because
they will be charged uniformly to recipient firms and Users. The fee
structure of differentiated Professional and Non-Professional fees has
long been used by other exchanges for their proprietary data products,
and by the Nasdaq UTP and the CTA and CQ Plans in order to reduce the
price of data to retail investors and make it more broadly
available.\43\ Offering the BATS One Feed to Non-Professional Users
with the same data available to Professional Users results in greater
equity among data recipients.
---------------------------------------------------------------------------

\43\ See, e.g., Securities Exchange Act Release No. 20002, File
No. S7-433 (July 22, 1983) (establishing nonprofessional fees for
CTA data); Nasdaq Rules 7023(b), 7047.
---------------------------------------------------------------------------

In addition, the proposed fees are reasonable when compared to fees
for comparable products offered by the NYSE, Nasdaq, and under the CTA
and CQ Plans. Specifically, Nasdaq offers Nasdaq Basic, which includes
best bid and offer and last sale data for Nasdaq and the FINRA/Nasdaq
TRF, for a monthly fee of $26 per professional subscriber and $1 per
non-professional subscriber; alternatively, a broker-dealer may
purchase an enterprise license at a rate of $350,000 per month for
internal distribution to an unlimited number of professional users or
$365,000 per month for external distribution for up to 16,000
professional users, plus $2 for each additional professional user over
16,000.\44\ The NYSE offers BQT, which provides BBO and last sale
information for the NYSE, NYSE Arca, and NYSE MKT. To obtain BQT,
subscribers must purchase the [sic] each underlying data feed for a
monthly fee of $18 per professional subscriber and $1 per non-
professional subscriber; alternatively, a broker-dealer may purchase an
enterprise license at a rate of $365,000 per month for an unlimited
number of professional users. The NYSE does not offer an enterprise
license for non-professional users. The Exchange's proposed per-User
Fees are lower than the NYSE's and Nasdaq's fees. In addition, the
Exchange is proposing Professional and Non-Professional User fees and
Enterprise Fees that are less than the fees currently charged by the
CTA and CQ Plans. Under the CTA and CQ Plans, Tape A consolidated last
sale and bid-ask data are offered together for a monthly fee of $20-$50
per device, depending on the number of professional subscribers, and
$1.00 per non-professional subscriber, depending on the number of non-
professional subscribers.\45\ A monthly enterprise fee of $686,400 is
available under which a U.S. registered broker-dealer may distribute
data to an unlimited number of its own employees and its non-
professional subscriber brokerage account customers. Finally, in
contrast to Nasdaq UTP and the CTA and CQ Plans, the Exchange also will
permit enterprise distribution by a non-broker-dealer.
---------------------------------------------------------------------------

\44\ See Nasdaq Rule 7047.
\45\ See CTA Plan dated September 9, 2013 and CQ Plan dated
September 9, 2013, available at https://cta.nyxdata.com/CTA.
---------------------------------------------------------------------------

Enterprise Fee. The proposed Enterprise Fee for the BATS One Feed
is reasonable as the fee proposed is less than the enterprise fees
currently charged for underlying data feeds for NYSE BQT, Nasdaq Basic,
and consolidated data distributed under the Nasdaq UTP and the CTA and
CQ Plans. In addition, the Enterprise Fee could result in a fee
reduction for recipient firms with a large number of Professional and
Non-Professional Users. If a recipient firm has a smaller number of
Professional Users of the BATS One Feed, then it may continue using the
per User structure and benefit from the per User Fee reductions. By
reducing prices for recipient firms with a large number of Professional
and Non-Professional Users, the Exchange believes that more firms may
choose to receive and to distribute the BATS One Feed, thereby
expanding the distribution of this market data for the benefit of
investors.
The Exchange further believes that the proposed Enterprise Fee is
reasonable because it will simplify reporting for certain recipients
that have large numbers of Professional and Non-Professional Users.
Firms that pay the proposed Enterprise Fee will not have to report the
number of Users on a monthly basis as they currently do, but rather
will only have to count natural person users every six months, which is
a significant reduction in administrative burden. Finally, the Exchange
believes

[[Page 9493]]

that it is equitable and not unfairly discriminatory to establish an
Enterprise Fee because it reduces the Exchange's costs and the
Distributor's administrative burdens in tracking and auditing large
numbers of users.
Distributor Fee. The Exchange believes that the proposed
Distributor Fees are also reasonable, equitably allocated, and not
unreasonably discriminatory. The fees for Members and non-Members are
uniform except with respect to reasonable distinctions with respect to
internal and external distribution.\46\ The Exchange believes that the
Distributor Fees for the BATS One Feed are reasonable and fair in light
of alternatives offered by other market centers. First, although the
Internal Distributor fee is higher than those of competitor products,
there are no User fees assessed for Users that receive the BATS One
Feed data through an Internal Distributor, which results in a net cost
that is lower than competitor products for many data recipients and
will be easier to administer.
---------------------------------------------------------------------------

\46\ The Exchange notes that distinctions based on external
versus internal distribution have been previously filed with the
Commission by Nasdaq, Nasdaq OMX BX, and Nasdaq OMX PSX. See Nasdaq
Rule 019(b); see also Securities Exchange Act Release No. 62876
(September 9, 2010), 75 FR 56624 (September 16, 2010) (SR-PHLX-2010-
120); Securities Exchange Act Release No. 62907 (September 14,
2010), 75 FR 57314 (September 20, 2010) (SR-NASDAQ-2010-110);
Securities Exchange Act Release No. 63442 (December 6, 2010), 75 FR
77029 (December 10, 2010) (SR-BX-2010-081).
---------------------------------------------------------------------------

The proposed Distributor Fees for the BATS One Feed are also
designed to ensure that vendors could compete with the Exchange by
creating a similar product as the BATS One Feed. The Exchange believes
that the proposed Distributor Fees are equitable and reasonable as it
[sic] equals the combined fee of subscribing to each individual data
feed of the BATS Exchanges, which have been previously published by the
Commission.\47\ Currently, an External Distributor that seeks to create
a competing product to the BATS One Premium Feed \48\ would need to
purchase each of the depth of book products from the individual BATS
Exchanges and then perform its own aggregation and consolidation
functions.\49\ The combined external distributor fees for these
individual depth of book feeds of the BATS Exchanges is $12,500 per
month,\50\ equal to the $12,500 per month External Distributor Fee
proposed for the BATS One Premium Feed. An External Distributor that
seeks to create a competing product to the BATS One Summary Feed could
alternatively subscribe to EDGX Top, EDGX Last Sale, EDGA Top, EDGA
Last Sale, BZX Top, BZX Last Sale, BYX Top, and BYX Last Sale, and then
perform their own aggregation and consolidation function. The combined
external distributor fees for these individual data feeds of the BATS
Exchanges is $5,000 per month,\51\ equal to the $5,000 per month
External Distributor Fee proposed for the BATS One Summary Feed. In
addition, the Exchange believes it is reasonable to not charge External
Distributors a Distribution Fee during their first three (3) months and
does not believe this would inhibit a vendor from creating a competing
product and offer a similar free period as the Exchange. Specifically,
a vendor seeking to create the BATS One Summary Feed could do so by
subscribing to EDGX Top, EDGX Last Sale, EDGA Top, EDGA Last Sale, BZX
Top, BZX Last Sale, BYX Top and BYX Last Sale, all of which are either
free or also include a New External Distributor Credit identical to
that proposed for the BATS One Summary Feed. As a result, a competing
vendor would incur similar costs as the Exchange in offering such free
period for a competing product and may do so on the same terms as the
Exchange.
---------------------------------------------------------------------------

\47\ See supra notes 15 and 16.
\48\ Like the Exchange, an External Distributor would also be
able to create a competing product to the BATS One Summary Feed from
the data received via EDGX Depth, EDGA Depth, BYX Depth, and BZX
Depth, without having to separately purchase the top and last sale
feeds from each of the BATS Exchanges.
\49\ As discussed, the Exchange proposes to charge External
Distributors a separate Data Consolidation Fee to reflect the value
of the consolidation function performed by the Exchange.
\50\ See supra note 24.
\51\ See supra note 26.
---------------------------------------------------------------------------

Data Consolidation Fee
The Exchange believes that the proposed $1,000 per month Data
Consolidation Fee charged to External Distributors who receive the BATS
One Feed is reasonable because it represents the value of the data
aggregation and consolidation function that the Exchange performs. The
Exchange also notes that its proposed $1,000 per month Data
Consolidation Fee is identical to an access fee charged by the NYSE for
BQT, which is also designed to represent the value of the data
aggregation function provided by the NYSE in constructing it BQT
feed.\52\
---------------------------------------------------------------------------

\52\ See Securities Exchange Act Release No. 73816 (December 11,
2014), 79 FR 75200 (December 17, 2014) (SR-NYSE-2014-64) (Notice of
Filing and Immediate Effectiveness of Proposed Rule Change to
Establish an Access Fee for the NYSE Best Quote and Trades Data
Feed, Operative December 1, 2014).
---------------------------------------------------------------------------

The Exchange further believes the proposed Data Consolidation Fee
is not designed to permit unfair discrimination because all External
Distributor who subscribe to the BATS One Feed will be charged the same
fee. The Exchange believes it is reasonable and not unfairly
discriminatory to not charge Internal Distributor a separate Data
Consolidation Fee as the proposed Internal Distributor Fees are greater
than the cost of subscribing to each of the underlying individual feed.
As discussed above, each Internal Distributor that receives only the
BATS One Summary Feed shall pay a fee of $10,000 per month as compared
to $5,000, which is the total of the underlying feeds.\53\ Each
Internal Distributor shall pay a fee of $15,000 per month where they
elect to receive the BATS One Premium Feed as compared to $12,500,
which is the total cost of the underlying depth feeds.\54\ The
increased cost of the BATS One Feed is designed to include the value of
the aggregation and consolidation function the Exchange performs in
creating the BATS One Feed. Therefore, the Exchange believes the
proposed application of the Data Consolidation Fee is reasonable would
not permit unfair discrimination.
---------------------------------------------------------------------------

\53\ See supra note 26.
\54\ See supra note 24.
---------------------------------------------------------------------------

In addition, a vendor could create a competing product based on the
individual data feeds and charge its clients a fee that it believes
reflects the value of the aggregation and consolidation function that
is competitive with the BATS One Feed pricing. The Exchanges believes
that the incremental cost to a particular vendor for aggregation can be
supported by the vendor's revenue opportunity and may be
inconsequential if such vendor already has systems in place to perform
these functions as part of creating its proprietary market data
products and is able to allocate these costs over numerous products and
customer relationships. Therefore, the Exchange believes the proposed
pricing would enable a vendor to create a competing product based on
the individual data feeds and charge its clients a fee that it believes
reflects the value of the aggregation and consolidation function that
is competitive with BATS One Feed pricing as discussed further below.

B. Self-Regulatory Organization's Statement on Burden on Competition

The Exchange does not believe that the proposed rule change will
result in any burden on competition that is not necessary or
appropriate in furtherance of the purposes of the Act, as amended.

[[Page 9494]]

Technical, Non-Substantive Changes
The proposed name changes to EdgeBook and Depth and EdgeBook
Attributed will not result in any burden on competition. The proposed
amendments are not designed to address and competitive issues, but
rather provide consistency amongst the naming conventions used for the
Exchange market data products, resulting in additional clarity and
transparency to Members, Users, and the investing public regarding the
Exchange's market data products. The Exchange notes that none of the
proposed non-substantive changes are designed to amend any fee, nor
alter the manner in which it assesses fees. These non-substantive,
technical changes to the fee schedule are intended to make the fee
schedule clearer and less confusing for investors and eliminate
potential investor confusion.
Definitions Applicable to Market Data Fees
The proposed definitions applicable to market data fees will not
result in any burden on competition. The proposed definitions are not
designed to amend any fee, nor alter the manner in which it assesses
fees. The Exchange believes that Members would benefit from clear
guidance in its fee schedule that describes the manner in which the
Exchange would assess fees for market data. These definitions are
intended to make the Fee Schedule clearer and less confusing for
investors and are not designed to have a competitive impact.
EDGX Top and EDGX Last Sale
The Exchange does not believe that the proposed rule change will
result in any burden on competition that is not necessary or
appropriate in furtherance of the purposes of the Act, as amended. The
Exchange's ability to price EDGX Last Sale and EDGX Top are constrained
by: (i) Competition among exchanges, other trading platforms, and Trade
Reporting Facilities (``TRF'') that compete with each other in a
variety of dimensions; (ii) the existence of inexpensive real-time
consolidated data and market-specific data and free delayed data; and
(iii) the inherent contestability of the market for proprietary data.
The Exchange and its market data products are subject to
significant competitive forces and the proposed fees represent
responses to that competition. To start, the Exchange competes
intensely for order flow. It competes with the other national
securities exchanges that currently trade equities, with electronic
communication networks, with quotes posted in FINRA's Alternative
Display Facility, with alternative trading systems, and with securities
firms that primarily trade as principal with their customer order flow.
In addition, EDGX Last Sale and EDGX Top compete with a number of
alternative products. For instance, EDGX Last Sale and EDGX Top do not
provide a complete picture of all trading activity in a security.
Rather, the other national securities exchanges, the several TRFs of
FINRA, and Electronic Communication Networks (``ECN'') that produce
proprietary data all produce trades and trade reports. Each is
currently permitted to produce last sale information products, and many
currently do, including Nasdaq and NYSE. In addition, market
participants can gain access to EDGX last sale prices and top-of-book
quotations though integrated with the prices of other markets on feeds
made available through the SIPs.
In sum, the availability of a variety of alternative sources of
information imposes significant competitive pressures on Exchange data
products and the Exchange's compelling need to attract order flow
imposes significant competitive pressure on the Exchange to act
equitably, fairly, and reasonably in setting the proposed data product
fees. The proposed data product fees are, in part, responses to that
pressure. The Exchange believes that the proposed fees would reflect an
equitable allocation of its overall costs to users of its facilities.
In addition, when establishing the proposed fees, the Exchange
considered the competitiveness of the market for proprietary data and
all of the implications of that competition. The Exchange believes that
it has considered all relevant factors and has not considered
irrelevant factors in order to establish fair, reasonable, and not
unreasonably discriminatory fees and an equitable allocation of fees
among all Users. The existence of alternatives to EDGX Last Sale and
EDGX Top, including existing similar feeds by other exchanges,
consolidated data, and proprietary data from other sources, ensures
that the Exchange cannot set unreasonable fees, or fees that are
unreasonably discriminatory, when vendors and subscribers can elect
these alternatives or choose not to purchase a specific proprietary
data product if its cost to purchase is not justified by the returns
any particular vendor or subscriber would achieve through the purchase.
BATS One Feed
The BATS One Feed will enhance competition because it not only
provides content that is competitive with the similar products offered
by other exchanges, but will provide pricing that is competitive as
well. The BATS One Feed provides investors with an alternative option
for receiving market data and competes directly with similar market
data products currently offered by the NYSE and Nasdaq.\55\ As
previously stated, the fees for the BATS One Feed are significantly
lower than alternative exchange products. The BATS One Feed is less
expensive per professional user and more than 85% less expensive for an
enterprise license for professional users (50% less for non-
professional users) when compared to a similar competitor exchange
product, offering firms a lower cost alternative for similar content.
---------------------------------------------------------------------------

\55\ See Nasdaq Basic, http://www.nasdaqtrader.com/Trader.aspx?id=nasdaqbasic (last visited May 29, 2014) (data feed
offering the BBO and Last Sale information for all U.S. exchange-
listed securities based on liquidity within the Nasdaq market
center, as well as trades reported to the FINRA/Nasdaq Trade
Reporting Facility (``TRF'')); Nasdaq NLS Plus, http://www.nasdaqtrader.com/Trader.aspx?id=NLSplus (last visited July 8,
2014) (data feed providing last sale data as well as consolidated
volume from the following Nasdaq OMX markets for U.S. exchange-
listed securities: Nasdaq, FINRA/Nasdaq TRF, Nasdaq OMX BX, and
Nasdaq OMX PSX); Securities Exchange Act Release No. 73553 (November
6, 2014), 79 FR 67491 (November 13, 2014) (SR-NYSE-2014-40) (Notice
of Amendment No. 1 and Order Granting Accelerated Approval to a
Proposed Rule Change, as Modified by Amendment No.1, To Establish
the NYSE Best Quote & Trades (``BQT'') Data Feed); http://www.nyxdata.com/Data-Products/NYSE-Best-Quote-and-Trades (last
visited May 27, 2014) (data feed providing unified view of BBO and
last sale information for the NYSE, NYSE Arca, and NYSE MKT).
---------------------------------------------------------------------------

Although the BATS Exchanges are the exclusive distributors of the
individual data feeds from which certain data elements would be taken
to create the BATS One Feed, the Exchange would not be the exclusive
distributor of the aggregated and consolidated information that would
compose the proposed BATS One Feed. Any entity that receives, or elects
to received, the underlying data feeds would be able to, if it so
chooses, to create a data feed with the same information included in
the BATS One Feed and sell and distribute it to its clients so that it
could be received by those clients as quickly as the BATS One Feed
would be received by those same clients and at a similar cost.\56\
---------------------------------------------------------------------------

\56\ See BATS One Approval Order, supra note 13.
---------------------------------------------------------------------------

The proposed pricing the Exchange would charge clients for the BATS
One Feed compared to the cost of the

[[Page 9495]]

individual data feeds from the BATS Exchanges would enable a vendor to
receive the underlying data feeds and offer a similar product on a
competitive basis and with no greater cost than the Exchange. The
pricing the Exchange would charge for the BATS One Feed would not be
lower than the cost to a vendor of receiving the underlying data feeds.
The pricing the Exchange would charge clients for the BATS One Feed
compared to the cost of the individual data feeds from the BATS
Exchanges would enable a vendor to receive the underlying data feeds
and offer a similar product on a competitive basis and with no greater
cost than the Exchange. The Distributor Fees that the Exchange intends
to propose for the BATS One Feed would not be less than the combined
fee of subscribing to each individual data feed.\57\ In addition, the
Exchange believes that not charging External Distributors a
Distribution Fee during their first three (3) months would not impede a
vendor from creating a competing product. Specifically, a vendor
seeking to create the BATS One Summary Feed could do so by subscribing
to EDGX Top, EDGX Last Sale, EDGA Top, EDGA Last Sale, BZX Top, BZX
Last Sale, BYX Top and BYX Last Sale, all of which are either free or
also include a New External Distributor Credit identical to that
proposed for the BATS One Summary Feed. As a result, a competing vendor
would incur similar costs as the Exchange in offering such free period
and offer a competing product on a similar basis as the Exchange.
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\57\ The combined external distribution fee for the individual
depth of book data feeds of the BATS Exchanges is $12,500 per month.
The monthly External Distributor fee is $2,500 per month for the
EDGX Depth, $2,500 per month for the EDGA Depth, $2,500 for BYX
Depth, and $5,000 for BZX Depth. The combined external distribution
fee for the individual top and last sale data feed of the BATS
Exchanges is $5,000 per month. The monthly External Distributor fee
is $1,250 per month for EDGX Top and EDGX Last Sale, free for EDGA
Top and EDGA Last Sale, $1,250 for BYX Top and BYX Last Sale, and
$2,500 for BZX Top and BZX Last Sale. See SR-EDGA-2015-09 and SR-
BYX-2015-09. See also the BZX Fee Schedule available at http://www.batstrading.com/support/fee_schedule/bzx/
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The Exchange further believes that its proposed monthly Data
Consolidation Fee would be pro-competitive because it is identical to a
similar fee charged by the NYSE for its BQT feed and a vendor could
create a competing product, perform a similar aggregating and
consolidating function, and similarly charge for such service. The
Exchange notes that a competing vendor might engage in a different
analysis of assessing the cost of a competing product. The Exchanges
believes that the incremental cost to a particular vendor for
aggregation can be supported by the vendor's revenue opportunity and
may be inconsequential if such vendor already has systems in place to
perform these functions as part of creating its proprietary market data
products and is able to allocate these costs over numerous products and
customer relationships. For these reasons, the Exchange believes the
proposed pricing, including the New External Distributor Fee Credit,
would enable a vendor to create a competing product based on the
individual data feeds and charge its clients a fee that it believes
reflects the value of the aggregation and consolidation function that
is competitive with BATS One Feed pricing.
Finally, the Exchange notes that there is already actual
competition for products similar to the BATS One Feed. The NYSE offers
BQT which provides BBO and last sale information for the NYSE, NYSE
Arca Equities, Inc. and NYSE MKT LLC.\58\ Nasdaq already offers Nasdaq
Basic, a filed market data product, and through its affiliate, offers
NLS Plus which provides a unified view of last sale information similar
to the BATS One Feed.\59\ The existence of these competing data
products demonstrates that there is ample, existing competition for
products such as the BATS One Feed and the fees associated by such
products is constrained by competition.
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\58\ See supra note 55.
\59\ Id.
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In establishing the proposed fees, the Exchange considered the
competitiveness of the market for proprietary data and all of the
implications of that competition. The Exchange believes that it has
considered all relevant factors and has not considered irrelevant
factors in order to establish fair, reasonable, and not unreasonably
discriminatory fees and an equitable allocation of fees among all
users. The existence of alternatives to the BATS One Feed, including
the existing underlying feeds, consolidated data, and proprietary data
from other sources, ensures that the Exchange cannot set unreasonable
fees, or fees that are unreasonably discriminatory, when vendors and
subscribers can elect these alternatives or choose not to purchase a
specific proprietary data product if its cost to purchase is not
justified by the returns any particular vendor or subscriber would
achieve through the purchase.

C. Self-Regulatory Organization's Statement on Comments on the Proposed
Rule Change Received From Members, Participants or Others

The Exchange has neither solicited nor received written comments on
the proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for
Commission Action

The foregoing rule change has become effective pursuant to Section
19(b)(3)(A)(ii) of the Act \60\ and paragraph (f)(2) of Rule 19b-4
thereunder.\61\ At any time within 60 days of the filing of the
proposed rule change, the Commission summarily may temporarily suspend
such rule change if it appears to the Commission that such action is
necessary or appropriate in the public interest, for the protection of
investors, or otherwise in furtherance of the purposes of the Act.
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\60\ 15 U.S.C. 78s(b)(3)(A)(ii).
\61\ 17 CFR 240.19b-4(f)(2).
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IV. Solicitation of Comments

Interested persons are invited to submit written data, views, and
arguments concerning the foregoing, including whether the proposed rule
change is consistent with the Act. Comments may be submitted by any of
the following methods:

Electronic Comments

Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
Send an email to rule-comments@sec.gov. Please include
File Number SR-EDGX-2015-09 on the subject line.

Paper Comments

Send paper comments in triplicate to Secretary, Securities
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-EDGX-2015-09. This file
number should be included on the subject line if email is used. To help
the Commission process and review your comments more efficiently,
please use only one method. The Commission will post all comments on
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all
written statements with respect to the proposed rule change that are
filed with the Commission, and all written communications relating to
the proposed rule change between the Commission and any person, other
than those that may be withheld from the

[[Page 9496]]

public in accordance with the provisions of 5 U.S.C. 552, will be
available for Web site viewing and printing in the Commission's Public
Reference Room, 100 F Street NE., Washington, DC 20549, on official
business days between the hours of 10:00 a.m. and 3:00 p.m. Copies of
the filing also will be available for inspection and copying at the
principal office of EDGX. All comments received will be posted without
change; the Commission does not edit personal identifying information
from submissions. You should submit only information that you wish to
make available publicly. All submissions should refer to File Number
SR-EDGX-2015-09 and should be submitted on or before March 16, 2015.

For the Commission, by the Division of Trading and Markets,
pursuant to delegated authority.\62\
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\62\ 17 CFR 200.30-3(a)(12).
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Brent J. Fields,
Secretary.
[FR Doc. 2015-03538 Filed 2-20-15; 8:45 am]
BILLING CODE 8011-01-P

Document Created: 2015-12-18 13:28:39
Document Modified: 2015-12-18 13:28:39

Category		Regulatory Information
Collection		Federal Register
sudoc Class		AE 2.7: GS 4.107: AE 2.106:
Publisher		Office of the Federal Register, National Archives and Records Administration
Section		Notices
FR Citation		80 FR 9487