81_FR_12581 81 FR 12535 - Self-Regulatory Organizations; NYSE Arca, Inc.; Notice of Filing and Immediate Effectiveness of Proposed Rule Change Establishing Fees for the NYSE Arca Order Imbalances Data Feed

81 FR 12535 - Self-Regulatory Organizations; NYSE Arca, Inc.; Notice of Filing and Immediate Effectiveness of Proposed Rule Change Establishing Fees for the NYSE Arca Order Imbalances Data Feed

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 46 (March 9, 2016)

Page Range12535-12540
FR Document2016-05184

Federal Register, Volume 81 Issue 46 (Wednesday, March 9, 2016)
[Federal Register Volume 81, Number 46 (Wednesday, March 9, 2016)]
[Notices]
[Pages 12535-12540]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-05184]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-77289; File No. SR-NYSEArca-2016-31]


Self-Regulatory Organizations; NYSE Arca, Inc.; Notice of Filing 
and Immediate Effectiveness of Proposed Rule Change Establishing Fees 
for the NYSE Arca Order Imbalances Data Feed

March 3, 2016.
    Pursuant to Section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (the ``Act'') \2\ and Rule 19b-4 thereunder,\3\ notice is hereby 
given that, on February 22, 2016, NYSE Arca, Inc. (the ``Exchange'' or 
``NYSE Arca'') filed with the Securities and Exchange Commission (the 
``Commission'') the proposed rule change as described in Items I, II, 
and III below, which Items have been prepared by the self-regulatory 
organization. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of the 
Substance of the Proposed Rule Change

    The Exchange proposes to establish fees for the NYSE Arca Order 
Imbalances data feed (``Order Imbalances Data Feed''). The proposed 
rule change is available on the Exchange's Web site at www.nyse.com, at 
the principal office of the Exchange, and at the Commission's Public 
Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of, and basis for, the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of those statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in sections A, B, and C below, of the most 
significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to establish the fees for the Order 
Imbalances Data Feed in the NYSE Arca Equities Proprietary Market Data 
Fee Schedule (``Fee Schedule'').\4\ The Exchange proposes to establish 
the following fees for the Order Imbalances Data Feed:
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    \4\ The proposed rule change establishing the Order Imbalances 
Data Feed was immediately effective on January 13, 2016. See 
Securities Exchange Act Release No. 76968 (January 22, 2016), 81 FR 
4689 (January 27, 2016) (SR-NYSEArca-2016-10).
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    1. Access Fee. For the receipt of access to the Order Imbalances 
Data Feed, the Exchange proposes to charge $500 per month. Although the 
Exchange charges professional and non-professional user fees for other 
proprietary market data products, the Exchange does not intend to 
charge such fees for the Order Imbalances Data Feed.
    2. Non-Display Fees. The Exchange proposes to establish non-display 
fees for the Order Imbalances Data Feed using the same non-display use 
fee structure established for the Exchange's other market data 
products.\5\ Non-display use would mean accessing, processing, or 
consuming the Order Imbalances Data Feed delivered via direct and/or 
Redistributor \6\ data feeds for a purpose other than in support of a 
data recipient's display or further internal or external redistribution 
(``Non-Display Use''). Non-Display Use would include any trading use, 
such as high frequency or algorithmic trading, and would also include 
any trading in any asset class, automated order or quote generation 
and/or order pegging, price referencing for algorithmic trading or 
smart order routing, operations control programs, investment analysis, 
order verification, surveillance programs, risk management, compliance, 
and portfolio management.
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    \5\ See Securities Exchange Act Release Nos. 73011 (September 5, 
2014), 79 FR 54315 (September 11, 2014) (SR-NYSEArca-2014-93) and 
73619 (November 18, 2014), 79 FR 69902 (November 24, 2014) (SR-
NYSEArca-2014-132).
    \6\ ``Redistributor'' means a vendor or any person that provides 
a real-time NYSE Arca data product to a data recipient or to any 
system that a data recipient uses, irrespective of the means of 
transmission or access.
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    Under the proposal, for Non-Display Use of the Order Imbalances 
Data Feed, there would be three categories of, and fees applicable to, 
data recipients. One, two or three categories of Non-Display Use may 
apply to a data recipient.
     Under the proposal, the Category 1 Fee would be $500 per 
month and

[[Page 12536]]

would apply when a data recipient's Non-Display Use of the Order 
Imbalances Data Feed is on its own behalf, not on behalf of its 
clients.
     Under the proposal, Category 2 Fees would be $500 per 
month and would apply to a data recipient's Non-Display Use of the 
Order Imbalances Data Feed on behalf of its clients.
     Under the proposal, Category 3 Fees would be $500 per 
month and would apply to a data recipient's Non-Display Use of the 
Order Imbalances Data Feed for the purpose of internally matching buy 
and sell orders within an organization, including matching customer 
orders for data recipient's own behalf and/or on behalf of its clients. 
This category would apply to Non-Display Use in trading platforms, such 
as, but not restricted to, alternative trading systems (``ATSs''), 
broker crossing networks, broker crossing systems not filed as ATSs, 
dark pools, multilateral trading facilities, exchanges and systematic 
internalization systems. Category 3 Fees would be capped at $1,500 per 
month for each data recipient for the Order Imbalances Data Feed.
    The description of the three non-display use categories is set 
forth in the Fee Schedule in endnote 1 and that endnote would be 
referenced in the Order Imbalances Data Feed fees on the Fee Schedule.
    Data recipients that receive the Order Imbalances Data Feed for 
Non-Display Use would be required to complete and submit a Non-Display 
Use Declaration before they would be authorized to receive the feed.\7\ 
A firm subject to Category 3 Fees would be required to identify each 
platform that uses the Order Imbalances Data Feed on a Non-Display Use 
basis, such as ATSs and broker crossing systems not registered as ATSs, 
as part of the Non-Display Use Declaration.
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    \7\ Data recipients are required to complete and submit the Non-
Display Declaration with respect to each market data product on the 
Fee Schedule that includes Non-Display Fees. See Securities Exchange 
Act Release Nos. 74865 (May 4, 2015), 80 FR 26593 (May 8, 2015) (SR-
NYSEArca-2015-34) (NYSE Arca Integrated Feed) and 74901 (May 7, 
2015), 80 FR 27371 (May 13, 2015) (SR-NYSEArca-2015-36) (NYSE Arca 
BBO and NYSE Arca Trades).
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    3. Non-Display Declaration Late Fee. Data recipients that receive 
the Order Imbalances Data Feed for Non-Display Use would be required to 
complete and submit a Non-Display Use Declaration before they would be 
authorized to receive the feed. Beginning in 2017, the Order Imbalances 
Data Feed data recipients would be required to submit, by January 31st 
of each year, the Non-Display Use Declaration that applies to all real-
time NYSE Arca market data products that include Non-Display Use 
fees.\8\ The Exchange proposes to charge a Non-Display Declaration Late 
Fee of $1,000 per month to any data recipient that pays an Access Fee 
for the Order Imbalances Data Feed that has failed to complete and 
submit a Non-Display Use Declaration. Specifically, with respect to the 
Non-Display Use Declaration due by January 31st of each year beginning 
in 2017, the Non-Display Declaration Late Fee would apply to data 
recipients that fail to complete and submit the Non-Display Use 
Declaration by the January 31st due date, and would apply beginning 
February 1st and for each month thereafter until the data recipient has 
completed and submitted the annual Non-Display Use Declaration. The 
Exchange also proposes to apply current endnote 2 on the Fee Schedule 
to the Non-Display Declaration Late Fee for the Order Imbalances Data 
Feed. Endnote 2 to the Fee Schedule also makes it clear that the Non-
Display Declaration Late Fee applies to the Order Imbalances Data Feed 
beginning February 1st of 2017 and each year with respect to the Non-
Display Use Declaration due by January 31st each year.\9\
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    \8\ Id.
    \9\ The second sentence of endnote 2 to the Fee Schedule refers 
to a late fee for the Non-Display Use Declarations due September 1, 
2014 that have not been submitted by June 30, 2015. This sentence is 
not applicable to the Order Imbalances Data Feed because the Order 
Imbalances Data Feed was not available as of the September 1, 2014 
due date and because data recipients of the Order Imbalances Data 
Feed will have to complete and submit a Non-Display Declaration 
before they can receive the feed. The Exchange proposes to modify 
the second sentence so that it applies only to NYSE ArcaBook, NYSE 
Arca BBO, NYSE Arca Trades and NYSE Arca Integrated Feed and not to 
the Order Imbalances Data Feed. The Exchange proposes to add a 
fourth sentence so that it is clear that it applies to all market 
data products, including the Order Imbalances Data Feed, to which 
Non-Display Use fees apply.
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    In addition, if a data recipient's use of the Order Imbalances Data 
Feed changes at any time after the data recipient submits a Non-Display 
Use Declaration, the data recipient must inform the Exchange of the 
change by completing and submitting at the time of the change an 
updated declaration reflecting the change of use.
    4. Multiple Data Feed Fee. The Exchange proposes to establish a 
monthly fee, the ``Multiple Data Feed Fee,'' that would apply to data 
recipients that take a data feed for a market data product in more than 
two locations. Data recipients taking the Order Imbalance Data Feed in 
more than two locations would be charged $200 per additional location 
per month. No new reporting would be required.\10\
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    \10\ Data vendors currently report a unique Vendor Account 
Number for each location at which they provide a data feed to a data 
recipient. The Exchange considers each Vendor Account Number a 
location. For example, if a data recipient has five Vendor Account 
Numbers, representing five locations, for the receipt of the Order 
Imbalance Data Feed product, that data recipient will pay the 
Multiple Data Feed fee with respect to three of the five locations.
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Other Changes to the Fee Schedule
    Non-Display Use fees for NYSE ArcaBook include the Non-Display Use 
of NYSE Arca BBO and NYSE Arca Order Imbalances for customers paying 
NYSE ArcaBook non-display fees that also pay access fees for NYSE Arca 
BBO and NYSE Arca Order Imbalances. The Exchange proposes to describe 
this application of the Non-Display Use fees in note 1 to the Fee 
Schedule.\11\ Additionally, Non-Display Use fees for NYSE Arca 
Integrated Feed include the Non-Display Use of NYSE ArcaBook, NYSE Arca 
BBO, NYSE Arca Trades and NYSE Arca Order Imbalances for customer 
paying NYSE Arca Integrated Feed non-display fees that also pay access 
fees for NYSE ArcaBook, NYSE Arca BBO, NYSE Arca Trades and NYSE Arca 
Order Imbalances. The Exchange proposes to describe this application of 
the Non-Display Use fees with an amendment to note 1 to the Fee 
Schedule.
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    \11\ The Exchange added a similar note, Note 1(b), to the Fee 
Schedule in connection with the addition of fees for the NYSE Arca 
Integrated Feed. See Securities Exchange Act Release No. 76914 
(January 14, 2016), 81 FR 3484 (January 21, 2016) (SR-NYSEArca-2016-
03).
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    The Exchange notes that the proposed fees are otherwise consistent 
with the fee structures for other market data products offered by the 
Exchange,\12\ as well as the fees for similar market data products 
offered by the Exchange's affiliates.\13\ Other than the Exchange's 
affiliates, the Exchange has not identified any other exchanges that 
offer

[[Page 12537]]

a standalone order imbalance market data product.\14\ The proposed fees 
reflect the value of this proprietary data to investors in making 
informed trading and order routing decisions.
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    \12\ For example, for NYSE ArcaBook, which includes depth of 
book, the Order Imbalances Data Feed, and other data, the Exchange 
charges an access fee of $2,000 per month, a professional user fee 
of $40 per month, and a non-professional user fee that ranges 
between $3 and $10 per month (capped at $40,000 per month). NYSE 
ArcaBook will continue to include the Order Imbalances Data Feed at 
no additional charge to NYSE ArcaBook customers.
    \13\ NYSE MKT LLC (``NYSE MKT'') also currently charges a $500 
per month non-display fee for categories 1, 2 and 3. See Securities 
Exchange Act Release No. 72020 (September 9, 2014), 79 FR 55040 
(September 15, 2014) (SR-NYSEMKT-2014-72); NYSE MKT also currently 
charges a $1,000 per month non-display late fee and $200 per month 
multiple data feed fee. See Securities Exchange Act Release Nos. 
74884 (May 6, 2015), 80 FR 27212 (May 12, 2015) (SR-NYSEMKT-2015-35) 
and 76911 (January 14, 2016), 81 FR 3496 (January 21, 2016) (SR-
NYSEMKT-2016-05), respectively.
    \14\ The NASDAQ Stock Market LLC (``NASDAQ'') offers Net Order 
Imbalance Indicator data through its NASDAQ Workstation and NASDAQ 
TotalView datafeed. See http://www.nasdaqtrader.com/trader.aspx?id=openclose.
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2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the provisions of Section 6 of the Act,\15\ in general, and 
Sections 6(b)(4) and 6(b)(5) of the Act,\16\ in particular, in that it 
provides an equitable allocation of reasonable fees among its members, 
issuers, and other persons using its facilities and is not designed to 
permit unfair discrimination among customers, issuers, brokers, or 
dealers. The Exchange also believes that the proposed rule change is 
consistent with Section 11(A) of the Act \17\ in that it is consistent 
with (i) fair competition among brokers and dealers, among exchange 
markets, and between exchange markets and markets other than exchange 
markets; and (ii) the availability to brokers, dealers, and investors 
of information with respect to quotations for and transactions in 
securities. Furthermore, the proposed rule change is consistent with 
Rule 603 of Regulation NMS,\18\ which provides that any national 
securities exchange that distributes information with respect to 
quotations for or transactions in an NMS stock do so on terms that are 
not unreasonably discriminatory.
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    \15\ 15 U.S.C. 78f(b).
    \16\ 15 U.S.C. 78f(b)(4), (5).
    \17\ 15 U.S.C. 78k-1.
    \18\ See 17 CFR 242.603.
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    The Exchange further believes that the proposed rule change is 
consistent with the market-based approach of the Commission. The 
decision of the United States Court of Appeals for the District of 
Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 2010), 
upheld reliance by the Commission upon the existence of competitive 
market mechanisms to set reasonable and equitably allocated fees for 
proprietary market data:

    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are 
removed' and that the SEC wield its regulatory power `in those 
situations where competition may not be sufficient,' such as in the 
creation of a `consolidated transactional reporting system.'

Id. at 535 (quoting H.R. Rep. No. 94-229 at 92 (1975), as reprinted in 
1975 U.S.C.C.A.N. 323). The court agreed with the Commission's 
conclusion that ``Congress intended that `competitive forces should 
dictate the services and practices that constitute the U.S. national 
market system for trading equity securities.' '' \19\
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    \19\ NetCoalition, 615 F.3d at 535.
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    As explained below in the Exchange's Statement on Burden on 
Competition, the Exchange believes that there is substantial evidence 
of competition in the marketplace for proprietary market data and that 
the Commission can rely upon such evidence in concluding that the fees 
established in this filing are the product of competition and therefore 
satisfy the relevant statutory standards.\20\ In addition, the 
existence of alternatives to the Order Imbalances Data Feed, including 
proprietary data from other sources, as described below, further 
ensures that the Exchange cannot set unreasonable fees, or fees that 
are unreasonably discriminatory, when vendors and subscribers can elect 
such alternatives.
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    \20\ Section 916 of the Dodd-Frank Wall Street Reform and 
Consumer Protection Act of 2010 (the ``Dodd-Frank Act'') amended 
paragraph (A) of Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), 
to make clear that all exchange fees for market data may be filed by 
exchanges on an immediately effective basis.
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    As the NetCoalition decision noted, the Commission is not required 
to undertake a cost-of-service or ratemaking approach.\21\ The Exchange 
believes that, even if it were possible as a matter of economic theory, 
cost-based pricing for non-core market data would be so complicated 
that it could not be done practically.\22\
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    \21\ NetCoalition, 615 F.3d at 536.
    \22\ The Exchange believes that cost-based pricing would be 
impractical because it would create enormous administrative burdens 
for all parties, including the Commission, to cost-regulate a large 
number of participants and standardize and analyze extraordinary 
amounts of information, accounts, and reports. In addition, and as 
described below, it is impossible to regulate market data prices in 
isolation from prices charged by markets for other services that are 
joint products. Cost-based rate regulation would also lead to 
litigation and may distort incentives, including those to minimize 
costs and to innovate, leading to further waste. Under cost-based 
pricing, the Commission would be burdened with determining a fair 
rate of return, and the industry could experience frequent rate 
increases based on escalating expense levels. Even in industries 
historically subject to utility regulation, cost-based ratemaking 
has been discredited. As such, the Exchange believes that cost-based 
ratemaking would be inappropriate for proprietary market data and 
inconsistent with Congress's direction that the Commission use its 
authority to foster the development of the national market system, 
and that market forces will continue to provide appropriate pricing 
discipline. See Appendix C to NYSE's comments to the Commission's 
2000 Concept Release on the Regulation of Market Information Fees 
and Revenues, which can be found on the Commission's Web site at 
http://www.sec.gov/rules/concept/s72899/buck1.htm.
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    The Exchange believes that the proposed fees are reasonable because 
they replicate the fee structure of other market data products offered 
by the Exchange by including not only an access fee but also non-
display, late declaration, and multiple data feed fees.\23\ The 
Exchange believes that these fees are relatively low in light of the 
high value of this proprietary data to users in making informed order 
routing and trading decisions for all securities traded on the 
Exchange, particularly in the Exchange's opening and closing auctions 
where a high percentage of daily trading volume occurs.\24\
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    \23\ See supra note 12.
    \24\ See 17 CFR 242.603(c).
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    The proposed fees are equitable and not unfairly discriminatory 
because they are consistent with the structure of other market data 
fees that charge for access, non-display use and receipt of data in 
multiple locations.\25\
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    \25\ See supra note 12.
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    The existence of alternatives to the Order Imbalances Data Feed, 
including proprietary data from other sources, reasonably ensures that 
the Exchange cannot set unreasonable fees, or fees that are 
unreasonably discriminatory, when vendors and subscribers can elect 
such alternatives.
    For these reasons, the Exchange believes that the proposed fees are 
reasonable, equitable, and not unfairly discriminatory.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. An exchange's ability to 
price its proprietary market data feed products is constrained by 
actual competition for the sale of proprietary market data products, 
the joint product nature of exchange platforms, and the existence of 
alternatives to the Exchange's proprietary data.
The Existence of Actual Competition
    The market for proprietary data products is currently competitive 
and inherently contestable because there is fierce competition for the 
inputs necessary for the creation of proprietary data and strict 
pricing discipline for the proprietary products themselves. Numerous 
exchanges compete with one another for listings and order flow and 
sales of market data itself, providing ample opportunities for 
entrepreneurs who wish to compete in any or all of those areas, 
including producing and

[[Page 12538]]

distributing their own market data. Proprietary data products are 
produced and distributed by each individual exchange, as well as other 
entities, in a vigorously competitive market. Indeed, the U.S. 
Department of Justice (``DOJ'') (the primary antitrust regulator) has 
expressly acknowledged the aggressive actual competition among 
exchanges, including for the sale of proprietary market data. In 2011, 
the DOJ stated that exchanges ``compete head to head to offer real-time 
equity data products. These data products include the best bid and 
offer of every exchange and information on each equity trade, including 
the last sale.'' \26\
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    \26\ Press Release, U.S. Department of Justice, Assistant 
Attorney General Christine Varney Holds Conference Call Regarding 
NASDAQ OMX Group Inc. and IntercontinentalExchange Inc. Abandoning 
Their Bid for NYSE Euronext (May 16, 2011), available at http://www.justice.gov/iso/opa/atr/speeches/2011/at-speech-110516.html; see 
also Complaint in U.S. v. Deutsche Borse AG and NYSE Euronext, Case 
No. 11-cv-2280 (D.C. Dist.) ] 24 (``NYSE and Direct Edge compete 
head-to-head . . . in the provision of real-time proprietary equity 
data products.'').
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    Moreover, competitive markets for listings, order flow, executions, 
and transaction reports provide pricing discipline for the inputs of 
proprietary data products and therefore constrain markets from 
overpricing proprietary market data. Broker-dealers send their order 
flow and transaction reports to multiple venues, rather than providing 
them all to a single venue, which in turn reinforces this competitive 
constraint. As a 2010 Commission Concept Release noted, the ``current 
market structure can be described as dispersed and complex'' with 
``trading volume . . . dispersed among many highly automated trading 
centers that compete for order flow in the same stocks'' and ``trading 
centers offer[ing] a wide range of services that are designed to 
attract different types of market participants with varying trading 
needs.'' \27\ More recently, SEC Chair Mary Jo White has noted that 
competition for order flow in exchange-listed equities is ``intense'' 
and divided among many trading venues, including exchanges, more than 
40 alternative trading systems, and more than 250 broker-dealers.\28\
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    \27\ Concept Release on Equity Market Structure, Securities 
Exchange Act Release No. 61358 (Jan. 14, 2010), 75 FR 3594 (Jan. 21, 
2010) (File No. S7-02-10). This Concept Release included data from 
the third quarter of 2009 showing that no market center traded more 
than 20% of the volume of listed stocks, further evidencing the 
dispersal of and competition for trading activity. Id. at 3598. Data 
available on ArcaVision show that from June 30, 2013 to June 30, 
2014, no exchange traded more than 12% of the volume of listed 
stocks by either trade or dollar volume, further evidencing the 
continued dispersal of and fierce competition for trading activity. 
See https://www.arcavision.com/Arcavision/arcalogin.jsp.
    \28\ Mary Jo White, Enhancing Our Equity Market Structure, 
Sandler O'Neill & Partners, L.P. Global Exchange and Brokerage 
Conference (June 5, 2014) (available on the Commission Web site), 
citing Tuttle, Laura, 2014, ``OTC Trading: Description of Non-ATS 
OTC Trading in National Market System Stocks,'' at 7-8.
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    If an exchange succeeds in competing for quotations, order flow, 
and trade executions, then it earns trading revenues and increases the 
value of its proprietary market data products because they will contain 
greater quote and trade information. Conversely, if an exchange is less 
successful in attracting quotes, order flow, and trade executions, then 
its market data products may be less desirable to customers in light of 
the diminished content and data products offered by competing venues 
may become more attractive. Thus, competition for quotations, order 
flow, and trade executions puts significant pressure on an exchange to 
maintain both execution and data fees at reasonable levels.
    In addition, in the case of products that are also redistributed 
through market data vendors, such as Bloomberg and Thompson Reuters, 
the vendors themselves provide additional price discipline for 
proprietary data products because they control the primary means of 
access to certain end users. These vendors impose price discipline 
based upon their business models. For example, vendors that assess a 
surcharge on data they sell are able to refuse to offer proprietary 
products that their end users do not or will not purchase in sufficient 
numbers. Vendors will not elect to make available the Order Imbalances 
Data Feed unless their customers request it, and customers will not 
elect to pay the proposed fees unless the Order Imbalances Data Feed 
can provide value by sufficiently increasing revenues or reducing costs 
in the customer's business in a manner that will offset the fees. All 
of these factors operate as constraints on pricing proprietary data 
products.
Joint Product Nature of Exchange Platform
    Transaction execution and proprietary data products are 
complementary in that market data is both an input and a byproduct of 
the execution service. In fact, proprietary market data and trade 
executions are a paradigmatic example of joint products with joint 
costs. The decision of whether and on which platform to post an order 
will depend on the attributes of the platforms where the order can be 
posted, including the execution fees, data availability and quality, 
and price and distribution of data products. Without a platform to post 
quotations, receive orders, and execute trades, exchange data products 
would not exist.
    The costs of producing market data include not only the costs of 
the data distribution infrastructure, but also the costs of designing, 
maintaining, and operating the exchange's platform for posting quotes, 
accepting orders, and executing transactions and the cost of regulating 
the exchange to ensure its fair operation and maintain investor 
confidence. The total return that a trading platform earns reflects the 
revenues it receives from both products and the joint costs it incurs.
    Moreover, an exchange's broker-dealer customers generally view the 
costs of transaction executions and market data as a unified cost of 
doing business with the exchange. A broker-dealer will only choose to 
direct orders to an exchange if the revenue from the transaction 
exceeds its cost, including the cost of any market data that the 
broker-dealer chooses to buy in support of its order routing and 
trading decisions. If the costs of the transaction are not offset by 
its value, then the broker-dealer may choose instead not to purchase 
the product and trade away from that exchange. There is substantial 
evidence of the strong correlation between order flow and market data 
purchases. For example, in January 2016, more than 80% of the 
transaction volume on each of NYSE Arca and NYSE Arca's affiliates New 
York Stock Exchange LLC (``NYSE'') and NYSE MKT was executed by market 
participants that purchased one or more proprietary market data 
products. A supra-competitive increase in the fees for either 
executions or market data would create a risk of reducing an exchange's 
revenues from both products.
    Other market participants have noted that proprietary market data 
and trade executions are joint products of a joint platform and have 
common costs.\29\ The Exchange agrees with and adopts those discussions 
and the arguments therein. The Exchange also notes that the

[[Page 12539]]

economics literature confirms that there is no way to allocate common 
costs between joint products that would shed any light on competitive 
or efficient pricing.\30\
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    \29\ See Securities Exchange Act Release No. 72153 (May 12, 
2014), 79 FR 28575, 28578 n.15 (May 16, 2014) (SR-NASDAQ-2014-045) 
(``[A]ll of the exchange's costs are incurred for the unified 
purposes of attracting order flow, executing and/or routing orders, 
and generating and selling data about market activity. The total 
return that an exchange earns reflects the revenues it receives from 
the joint products and the total costs of the joint products.''). 
See also Securities Exchange Act Release No. 62907 (Sept. 14, 2010), 
75 FR 57314, 57317 (Sept. 20, 2010) (SR-NASDAQ-2010-110), and 
Securities Exchange Act Release No. 62908 (Sept. 14, 2010), 75 FR 
57321, 57324 (Sept. 20, 2010) (SR-NASDAQ-2010-111).
    \30\ See generally Mark Hirschey, Fundamentals of Managerial 
Economics, at 600 (2009) (``It is important to note, however, that 
although it is possible to determine the separate marginal costs of 
goods produced in variable proportions, it is impossible to 
determine their individual average costs. This is because common 
costs are expenses necessary for manufacture of a joint product. 
Common costs of production--raw material and equipment costs, 
management expenses, and other overhead--cannot be allocated to each 
individual by-product on any economically sound basis. . . . Any 
allocation of common costs is wrong and arbitrary.''). This is not 
new economic theory. See, e.g., F.W. Taussig, ``A Contribution to 
the Theory of Railway Rates,'' Quarterly Journal of Economics V(4) 
438, 465 (July 1891) (``Yet, surely, the division is purely 
arbitrary. These items of cost, in fact, are jointly incurred for 
both sorts of traffic; and I cannot share the hope entertained by 
the statistician of the Commission, Professor Henry C. Adams, that 
we shall ever reach a mode of apportionment that will lead to 
trustworthy results.'').
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    Analyzing the cost of market data product production and 
distribution in isolation from the cost of all of the inputs supporting 
the creation of market data and market data products will inevitably 
underestimate the cost of the data and data products because it is 
impossible to obtain the data inputs to create market data products 
without a fast, technologically robust, and well-regulated execution 
system, and system and regulatory costs affect the price of both 
obtaining the market data itself and creating and distributing market 
data products. It would be equally misleading, however, to attribute 
all of an exchange's costs to the market data portion of an exchange's 
joint products. Rather, all of an exchange's costs are incurred for the 
unified purposes of attracting order flow, executing and/or routing 
orders, and generating and selling data about market activity. The 
total return that an exchange earns reflects the revenues it receives 
from the joint products and the total costs of the joint products.
    As noted above, the level of competition and contestability in the 
market is evident in the numerous alternative venues that compete for 
order flow, including 12 equities self-regulatory organization 
(``SRO'') markets, as well as various forms of alternative trading 
systems (``ATSs''), including dark pools and electronic communication 
networks (``ECNs''), and internalizing broker-dealers. SRO markets 
compete to attract order flow and produce transaction reports via trade 
executions, and two FINRA-regulated Trade Reporting Facilities compete 
to attract transaction reports from the non-SRO venues.
    Competition among trading platforms can be expected to constrain 
the aggregate return that each platform earns from the sale of its 
joint products, but different trading platforms may choose from a range 
of possible, and equally reasonable, pricing strategies as the means of 
recovering total costs. For example, some platforms may choose to pay 
rebates to attract orders, charge relatively low prices for market data 
products (or provide market data products free of charge), and charge 
relatively high prices for accessing posted liquidity. Other platforms 
may choose a strategy of paying lower rebates (or no rebates) to 
attract orders, setting relatively high prices for market data 
products, and setting relatively low prices for accessing posted 
liquidity. For example, BATS Global Markets (``BATS'') and Direct Edge, 
which previously operated as ATSs and obtained exchange status in 2008 
and 2010, respectively, provided certain market data at no charge on 
their Web sites in order to attract more order flow, and used revenue 
rebates from resulting additional executions to maintain low execution 
charges for their users.\31\ In this environment, there is no economic 
basis for regulating maximum prices for one of the joint products in an 
industry in which suppliers face competitive constraints with regard to 
the joint offering.
---------------------------------------------------------------------------

    \31\ This is simply a securities market-specific example of the 
well-established principle that in certain circumstances more sales 
at lower margins can be more profitable than fewer sales at higher 
margins; this example is additional evidence that market data is an 
inherent part of a market's joint platform.
---------------------------------------------------------------------------

Existence of Alternatives
    The large number of SROs, ATSs, and internalizing broker-dealers 
that currently produce proprietary data or are currently capable of 
producing it provides further pricing discipline for proprietary data 
products. Each SRO, ATS, and broker-dealer is currently permitted to 
produce and sell proprietary data products, and many currently do, 
including but not limited to the Exchange, NYSE, NYSE MKT, NASDAQ OMX, 
BATS, and Direct Edge.
    The fact that proprietary data from ATSs, internalizing broker-
dealers, and vendors can bypass SROs is significant in two respects. 
First, non-SROs can compete directly with SROs for the production and 
sale of proprietary data products. By way of example, BATS and NYSE 
Arca both published proprietary data on the Internet before registering 
as exchanges. Second, because a single order or transaction report can 
appear in an SRO proprietary product, a non-SRO proprietary product, or 
both, the amount of data available via proprietary products is greater 
in size than the actual number of orders and transaction reports that 
exist in the marketplace. Because market data users can find suitable 
substitutes for most proprietary market data products, a market that 
overprices its market data products stands a high risk that users may 
substitute another source of market data information for its own.
    Those competitive pressures imposed by available alternatives are 
evident in the Exchange's proposed pricing.
    In addition to the competition and price discipline described 
above, the market for proprietary data products is also highly 
contestable because market entry is rapid and inexpensive. The history 
of electronic trading is replete with examples of entrants that swiftly 
grew into some of the largest electronic trading platforms and 
proprietary data producers: Archipelago, Bloomberg Tradebook, Island, 
RediBook, Attain, TrackECN, BATS Trading and Direct Edge. As noted 
above, BATS launched as an ATS in 2006 and became an exchange in 2008, 
while Direct Edge began operations in 2007 and obtained exchange status 
in 2010.
    In determining the proposed fees for the Order Imbalances Data 
Feed, the Exchange considered the competitiveness of the market for 
proprietary data and all of the implications of that competition. The 
Exchange believes that it has considered all relevant factors and has 
not considered irrelevant factors in order to establish fair, 
reasonable, and not unreasonably discriminatory fees and an equitable 
allocation of fees among all users. The existence of numerous 
alternatives to the Exchange's products, including proprietary data 
from other sources, ensures that the Exchange cannot set unreasonable 
fees, or fees that are unreasonably discriminatory, when vendors and 
subscribers can elect these alternatives or choose not to purchase a 
specific proprietary data product if the attendant fees are not 
justified by the returns that any particular vendor or data recipient 
would achieve through the purchase.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

[[Page 12540]]

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change is effective upon filing pursuant to 
Section 19(b)(3)(A) \32\ of the Act and subparagraph (f)(2) of Rule 
19b-4 \33\ thereunder, because it establishes a due, fee, or other 
charge imposed by the Exchange.
---------------------------------------------------------------------------

    \32\ 15 U.S.C. 78s(b)(3)(A).
    \33\ 17 CFR 240.19b-4(f)(2).
---------------------------------------------------------------------------

    At any time within 60 days of the filing of such proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the Commission 
takes such action, the Commission shall institute proceedings under 
Section 19(b)(2)(B) \34\ of the Act to determine whether the proposed 
rule change should be approved or disapproved.
---------------------------------------------------------------------------

    \34\ 15 U.S.C. 78s(b)(2)(B).
---------------------------------------------------------------------------

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-NYSEArca-2016-31 on the subject line.

Paper Comments

     Send paper comments in triplicate to Brent J. Fields, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-NYSEArca-2016-31. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549 on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of such filing also will be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File Number SR-NYSEArca-2016-31, and should 
be submitted on or before March 30, 2016.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\35\
Robert W. Errett,
Deputy Secretary.
---------------------------------------------------------------------------

    \35\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

[FR Doc. 2016-05184 Filed 3-8-16; 8:45 am]
 BILLING CODE 8011-01-P



                                                                          Federal Register / Vol. 81, No. 46 / Wednesday, March 9, 2016 / Notices                                                    12535

                                               Dated: March 4, 2016.                                 SECURITIES AND EXCHANGE                               A. Self-Regulatory Organization’s
                                             Suzanne H. Plimpton,                                    COMMISSION                                            Statement of the Purpose of, and
                                             Reports Clearance Officer, National Science                                                                   Statutory Basis for, the Proposed Rule
                                             Foundation.                                             [Release No. 34–77289; File No. SR–                   Change
                                             [FR Doc. 2016–05280 Filed 3–8–16; 8:45 am]              NYSEArca–2016–31]                                     1. Purpose
                                             BILLING CODE 7555–01–P
                                                                                                                                                              The Exchange proposes to establish
                                                                                                     Self-Regulatory Organizations; NYSE
                                                                                                                                                           the fees for the Order Imbalances Data
                                                                                                     Arca, Inc.; Notice of Filing and
                                                                                                                                                           Feed in the NYSE Arca Equities
                                             NATIONAL SCIENCE FOUNDATION                             Immediate Effectiveness of Proposed                   Proprietary Market Data Fee Schedule
                                                                                                     Rule Change Establishing Fees for the                 (‘‘Fee Schedule’’).4 The Exchange
                                             Advisory Committee for Mathematical                     NYSE Arca Order Imbalances Data                       proposes to establish the following fees
                                             and Physical Sciences; Notice of                        Feed                                                  for the Order Imbalances Data Feed:
                                             Meeting                                                                                                          1. Access Fee. For the receipt of
                                                                                                     March 3, 2016.
                                                                                                                                                           access to the Order Imbalances Data
                                               In accordance with the Federal                           Pursuant to Section 19(b)(1) 1 of the              Feed, the Exchange proposes to charge
                                             Advisory Committee Act (Pub. L. 92–                     Securities Exchange Act of 1934 (the                  $500 per month. Although the Exchange
                                             463, as amended), the National Science                  ‘‘Act’’) 2 and Rule 19b–4 thereunder,3                charges professional and non-
                                             Foundation announces the following                      notice is hereby given that, on February              professional user fees for other
                                             meeting:                                                22, 2016, NYSE Arca, Inc. (the                        proprietary market data products, the
                                               Name: Advisory Committee for                          ‘‘Exchange’’ or ‘‘NYSE Arca’’) filed with             Exchange does not intend to charge
                                             Mathematical and Physical Sciences (#66).               the Securities and Exchange                           such fees for the Order Imbalances Data
                                               Date/Time: April 7, 2016: 8:30 a.m. to 5:00           Commission (the ‘‘Commission’’) the                   Feed.
                                             p.m.; April 8, 2016: 8:30 a.m. to 1:00 p.m.             proposed rule change as described in                     2. Non-Display Fees. The Exchange
                                               Place: National Science Foundation, 4201                                                                    proposes to establish non-display fees
                                                                                                     Items I, II, and III below, which Items
                                             Wilson Boulevard, Suite 375, Arlington,                                                                       for the Order Imbalances Data Feed
                                                                                                     have been prepared by the self-
                                             Virginia 22230.                                                                                               using the same non-display use fee
                                                                                                     regulatory organization. The                          structure established for the Exchange’s
                                               Type of Meeting: Open.                                Commission is publishing this notice to
                                               Contact Person: Eduardo Misawa, National                                                                    other market data products.5 Non-
                                                                                                     solicit comments on the proposed rule                 display use would mean accessing,
                                             Science Foundation, 4201 Wilson Boulevard,
                                                                                                     change from interested persons.                       processing, or consuming the Order
                                             Suite 505, Arlington, Virginia 22230;
                                             Telephone: 703/292–8300.                                I. Self-Regulatory Organization’s                     Imbalances Data Feed delivered via
                                               Purpose of Meeting: To provide advice,                Statement of the Terms of the Substance               direct and/or Redistributor 6 data feeds
                                             recommendations and counsel on major goals              of the Proposed Rule Change                           for a purpose other than in support of
                                             and policies pertaining to mathematical and                                                                   a data recipient’s display or further
                                             physical sciences programs and activities.                 The Exchange proposes to establish                 internal or external redistribution
                                                                                                     fees for the NYSE Arca Order                          (‘‘Non-Display Use’’). Non-Display Use
                                             Agenda                                                                                                        would include any trading use, such as
                                                                                                     Imbalances data feed (‘‘Order
                                             Thursday, April 7, 2016; 8:30 a.m.–5:00 p.m.            Imbalances Data Feed’’). The proposed                 high frequency or algorithmic trading,
                                             • Registration and refreshments                         rule change is available on the                       and would also include any trading in
                                             • Meeting opening, FACA briefing and                    Exchange’s Web site at www.nyse.com,                  any asset class, automated order or
                                               approval of February meeting minutes                  at the principal office of the Exchange,              quote generation and/or order pegging,
                                             • Update on MPS FY17 Budget Request
                                                                                                                                                           price referencing for algorithmic trading
                                                                                                     and at the Commission’s Public
                                             • MPS recent activities
                                                                                                                                                           or smart order routing, operations
                                                                                                     Reference Room.                                       control programs, investment analysis,
                                             • Update on partnerships
                                             • Meeting with the NSF Director and COO                 II. Self-Regulatory Organization’s                    order verification, surveillance
                                             • Adjourn                                               Statement of the Purpose of, and                      programs, risk management,
                                                                                                     Statutory Basis for, the Proposed Rule                compliance, and portfolio management.
                                             Friday, April 8, 2016; 8:30 a.m.–1:00 p.m.
                                                                                                     Change                                                   Under the proposal, for Non-Display
                                             • Meeting opening                                                                                             Use of the Order Imbalances Data Feed,
                                             • Update on selected education and training               In its filing with the Commission, the              there would be three categories of, and
                                               programs                                              self-regulatory organization included                 fees applicable to, data recipients. One,
                                             • Updates on NSF-wide advisory committees               statements concerning the purpose of,                 two or three categories of Non-Display
                                             • Adjourn                                               and basis for, the proposed rule change               Use may apply to a data recipient.
                                                                                                     and discussed any comments it received                   • Under the proposal, the Category 1
                                               Dated: March 3, 2016.
                                                                                                     on the proposed rule change. The text                 Fee would be $500 per month and
                                             Crystal Robinson,
                                             Committee Management Officer.                           of those statements may be examined at                   4 The proposed rule change establishing the Order
                                                                                                     the places specified in Item IV below.                Imbalances Data Feed was immediately effective on
                                             [FR Doc. 2016–05158 Filed 3–8–16; 8:45 am]
                                                                                                     The Exchange has prepared summaries,                  January 13, 2016. See Securities Exchange Act
                                             BILLING CODE 7555–01–P                                  set forth in sections A, B, and C below,              Release No. 76968 (January 22, 2016), 81 FR 4689
                                                                                                                                                           (January 27, 2016) (SR–NYSEArca–2016–10).
                                                                                                     of the most significant parts of such                    5 See Securities Exchange Act Release Nos. 73011
                                                                                                     statements.                                           (September 5, 2014), 79 FR 54315 (September 11,
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                                                                                                                                                           2014) (SR–NYSEArca–2014–93) and 73619
                                                                                                                                                           (November 18, 2014), 79 FR 69902 (November 24,
                                                                                                                                                           2014) (SR–NYSEArca–2014–132).
                                                                                                                                                              6 ‘‘Redistributor’’ means a vendor or any person

                                                                                                       1 15
                                                                                                                                                           that provides a real-time NYSE Arca data product
                                                                                                            U.S.C. 78s(b)(1).
                                                                                                                                                           to a data recipient or to any system that a data
                                                                                                       2 15 U.S.C. 78a.                                    recipient uses, irrespective of the means of
                                                                                                       3 17 CFR 240.19b–4.                                 transmission or access.



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                                             12536                        Federal Register / Vol. 81, No. 46 / Wednesday, March 9, 2016 / Notices

                                             would apply when a data recipient’s                     products that include Non-Display Use                   per additional location per month. No
                                             Non-Display Use of the Order                            fees.8 The Exchange proposes to charge                  new reporting would be required.10
                                             Imbalances Data Feed is on its own                      a Non-Display Declaration Late Fee of                   Other Changes to the Fee Schedule
                                             behalf, not on behalf of its clients.                   $1,000 per month to any data recipient
                                                • Under the proposal, Category 2 Fees                that pays an Access Fee for the Order                      Non-Display Use fees for NYSE
                                             would be $500 per month and would                       Imbalances Data Feed that has failed to                 ArcaBook include the Non-Display Use
                                             apply to a data recipient’s Non-Display                 complete and submit a Non-Display Use                   of NYSE Arca BBO and NYSE Arca
                                             Use of the Order Imbalances Data Feed                   Declaration. Specifically, with respect to              Order Imbalances for customers paying
                                             on behalf of its clients.                                                                                       NYSE ArcaBook non-display fees that
                                                                                                     the Non-Display Use Declaration due by
                                                • Under the proposal, Category 3 Fees                January 31st of each year beginning in
                                                                                                                                                             also pay access fees for NYSE Arca BBO
                                             would be $500 per month and would                                                                               and NYSE Arca Order Imbalances. The
                                                                                                     2017, the Non-Display Declaration Late                  Exchange proposes to describe this
                                             apply to a data recipient’s Non-Display                 Fee would apply to data recipients that
                                             Use of the Order Imbalances Data Feed                                                                           application of the Non-Display Use fees
                                                                                                     fail to complete and submit the Non-                    in note 1 to the Fee Schedule.11
                                             for the purpose of internally matching                  Display Use Declaration by the January
                                             buy and sell orders within an                                                                                   Additionally, Non-Display Use fees for
                                                                                                     31st due date, and would apply                          NYSE Arca Integrated Feed include the
                                             organization, including matching
                                                                                                     beginning February 1st and for each                     Non-Display Use of NYSE ArcaBook,
                                             customer orders for data recipient’s own
                                                                                                     month thereafter until the data recipient               NYSE Arca BBO, NYSE Arca Trades and
                                             behalf and/or on behalf of its clients.
                                             This category would apply to Non-                       has completed and submitted the                         NYSE Arca Order Imbalances for
                                             Display Use in trading platforms, such                  annual Non-Display Use Declaration.                     customer paying NYSE Arca Integrated
                                             as, but not restricted to, alternative                  The Exchange also proposes to apply                     Feed non-display fees that also pay
                                             trading systems (‘‘ATSs’’), broker                      current endnote 2 on the Fee Schedule                   access fees for NYSE ArcaBook, NYSE
                                             crossing networks, broker crossing                      to the Non-Display Declaration Late Fee                 Arca BBO, NYSE Arca Trades and NYSE
                                             systems not filed as ATSs, dark pools,                  for the Order Imbalances Data Feed.                     Arca Order Imbalances. The Exchange
                                             multilateral trading facilities, exchanges              Endnote 2 to the Fee Schedule also                      proposes to describe this application of
                                             and systematic internalization systems.                 makes it clear that the Non-Display                     the Non-Display Use fees with an
                                             Category 3 Fees would be capped at                      Declaration Late Fee applies to the                     amendment to note 1 to the Fee
                                             $1,500 per month for each data recipient                Order Imbalances Data Feed beginning                    Schedule.
                                                                                                     February 1st of 2017 and each year with                    The Exchange notes that the proposed
                                             for the Order Imbalances Data Feed.
                                                The description of the three non-                    respect to the Non-Display Use                          fees are otherwise consistent with the
                                             display use categories is set forth in the              Declaration due by January 31st each                    fee structures for other market data
                                                                                                     year.9                                                  products offered by the Exchange,12 as
                                             Fee Schedule in endnote 1 and that
                                                                                                                                                             well as the fees for similar market data
                                             endnote would be referenced in the                         In addition, if a data recipient’s use of            products offered by the Exchange’s
                                             Order Imbalances Data Feed fees on the                  the Order Imbalances Data Feed changes                  affiliates.13 Other than the Exchange’s
                                             Fee Schedule.                                           at any time after the data recipient                    affiliates, the Exchange has not
                                                Data recipients that receive the Order               submits a Non-Display Use Declaration,                  identified any other exchanges that offer
                                             Imbalances Data Feed for Non-Display                    the data recipient must inform the
                                             Use would be required to complete and                   Exchange of the change by completing                       10 Data vendors currently report a unique Vendor
                                             submit a Non-Display Use Declaration                    and submitting at the time of the change                Account Number for each location at which they
                                             before they would be authorized to                      an updated declaration reflecting the                   provide a data feed to a data recipient. The
                                             receive the feed.7 A firm subject to                                                                            Exchange considers each Vendor Account Number
                                                                                                     change of use.                                          a location. For example, if a data recipient has five
                                             Category 3 Fees would be required to                                                                            Vendor Account Numbers, representing five
                                             identify each platform that uses the                       4. Multiple Data Feed Fee. The
                                                                                                                                                             locations, for the receipt of the Order Imbalance
                                             Order Imbalances Data Feed on a Non-                    Exchange proposes to establish a                        Data Feed product, that data recipient will pay the
                                             Display Use basis, such as ATSs and                     monthly fee, the ‘‘Multiple Data Feed                   Multiple Data Feed fee with respect to three of the
                                                                                                     Fee,’’ that would apply to data                         five locations.
                                             broker crossing systems not registered as                                                                          11 The Exchange added a similar note, Note 1(b),
                                             ATSs, as part of the Non-Display Use                    recipients that take a data feed for a
                                                                                                                                                             to the Fee Schedule in connection with the addition
                                             Declaration.                                            market data product in more than two                    of fees for the NYSE Arca Integrated Feed. See
                                                3. Non-Display Declaration Late Fee.                 locations. Data recipients taking the                   Securities Exchange Act Release No. 76914 (January
                                             Data recipients that receive the Order                  Order Imbalance Data Feed in more than                  14, 2016), 81 FR 3484 (January 21, 2016) (SR–
                                                                                                                                                             NYSEArca–2016–03).
                                             Imbalances Data Feed for Non-Display                    two locations would be charged $200                        12 For example, for NYSE ArcaBook, which
                                             Use would be required to complete and                                                                           includes depth of book, the Order Imbalances Data
                                             submit a Non-Display Use Declaration                      8 Id.                                                 Feed, and other data, the Exchange charges an
                                             before they would be authorized to                        9 The second sentence of endnote 2 to the Fee         access fee of $2,000 per month, a professional user
                                                                                                     Schedule refers to a late fee for the Non-Display Use   fee of $40 per month, and a non-professional user
                                             receive the feed. Beginning in 2017, the                                                                        fee that ranges between $3 and $10 per month
                                                                                                     Declarations due September 1, 2014 that have not
                                             Order Imbalances Data Feed data                         been submitted by June 30, 2015. This sentence is       (capped at $40,000 per month). NYSE ArcaBook
                                             recipients would be required to submit,                 not applicable to the Order Imbalances Data Feed        will continue to include the Order Imbalances Data
                                             by January 31st of each year, the Non-                  because the Order Imbalances Data Feed was not          Feed at no additional charge to NYSE ArcaBook
                                                                                                     available as of the September 1, 2014 due date and      customers.
                                             Display Use Declaration that applies to
                                                                                                     because data recipients of the Order Imbalances            13 NYSE MKT LLC (‘‘NYSE MKT’’) also currently
                                             all real-time NYSE Arca market data                     Data Feed will have to complete and submit a Non-       charges a $500 per month non-display fee for
                                                                                                     Display Declaration before they can receive the         categories 1, 2 and 3. See Securities Exchange Act
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                                               7 Data recipients are required to complete and        feed. The Exchange proposes to modify the second        Release No. 72020 (September 9, 2014), 79 FR
                                             submit the Non-Display Declaration with respect to      sentence so that it applies only to NYSE ArcaBook,      55040 (September 15, 2014) (SR–NYSEMKT–2014–
                                             each market data product on the Fee Schedule that       NYSE Arca BBO, NYSE Arca Trades and NYSE                72); NYSE MKT also currently charges a $1,000 per
                                             includes Non-Display Fees. See Securities Exchange      Arca Integrated Feed and not to the Order               month non-display late fee and $200 per month
                                             Act Release Nos. 74865 (May 4, 2015), 80 FR 26593       Imbalances Data Feed. The Exchange proposes to          multiple data feed fee. See Securities Exchange Act
                                             (May 8, 2015) (SR–NYSEArca–2015–34) (NYSE               add a fourth sentence so that it is clear that it       Release Nos. 74884 (May 6, 2015), 80 FR 27212
                                             Arca Integrated Feed) and 74901 (May 7, 2015), 80       applies to all market data products, including the      (May 12, 2015) (SR–NYSEMKT–2015–35) and
                                             FR 27371 (May 13, 2015) (SR–NYSEArca–2015–36)           Order Imbalances Data Feed, to which Non-Display        76911 (January 14, 2016), 81 FR 3496 (January 21,
                                             (NYSE Arca BBO and NYSE Arca Trades).                   Use fees apply.                                         2016) (SR–NYSEMKT–2016–05), respectively.



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                                                                          Federal Register / Vol. 81, No. 46 / Wednesday, March 9, 2016 / Notices                                              12537

                                             a standalone order imbalance market                     U.S.C.C.A.N. 323). The court agreed                       The Exchange believes that the
                                             data product.14 The proposed fees                       with the Commission’s conclusion that                  proposed fees are reasonable because
                                             reflect the value of this proprietary data              ‘‘Congress intended that ‘competitive                  they replicate the fee structure of other
                                             to investors in making informed trading                 forces should dictate the services and                 market data products offered by the
                                             and order routing decisions.                            practices that constitute the U.S.                     Exchange by including not only an
                                                                                                     national market system for trading                     access fee but also non-display, late
                                             2. Statutory Basis
                                                                                                     equity securities.’ ’’ 19                              declaration, and multiple data feed
                                                The Exchange believes that the                          As explained below in the Exchange’s                fees.23 The Exchange believes that these
                                             proposed rule change is consistent with                 Statement on Burden on Competition,                    fees are relatively low in light of the
                                             the provisions of Section 6 of the Act,15               the Exchange believes that there is                    high value of this proprietary data to
                                             in general, and Sections 6(b)(4) and                    substantial evidence of competition in                 users in making informed order routing
                                             6(b)(5) of the Act,16 in particular, in that            the marketplace for proprietary market                 and trading decisions for all securities
                                             it provides an equitable allocation of                  data and that the Commission can rely                  traded on the Exchange, particularly in
                                             reasonable fees among its members,                      upon such evidence in concluding that                  the Exchange’s opening and closing
                                             issuers, and other persons using its                    the fees established in this filing are the            auctions where a high percentage of
                                             facilities and is not designed to permit                product of competition and therefore                   daily trading volume occurs.24
                                             unfair discrimination among customers,                  satisfy the relevant statutory                            The proposed fees are equitable and
                                             issuers, brokers, or dealers. The                       standards.20 In addition, the existence of             not unfairly discriminatory because they
                                             Exchange also believes that the                         alternatives to the Order Imbalances                   are consistent with the structure of other
                                             proposed rule change is consistent with                 Data Feed, including proprietary data                  market data fees that charge for access,
                                             Section 11(A) of the Act 17 in that it is               from other sources, as described below,                non-display use and receipt of data in
                                             consistent with (i) fair competition                    further ensures that the Exchange                      multiple locations.25
                                             among brokers and dealers, among                        cannot set unreasonable fees, or fees                     The existence of alternatives to the
                                             exchange markets, and between                           that are unreasonably discriminatory,                  Order Imbalances Data Feed, including
                                             exchange markets and markets other                      when vendors and subscribers can elect                 proprietary data from other sources,
                                             than exchange markets; and (ii) the                     such alternatives.                                     reasonably ensures that the Exchange
                                             availability to brokers, dealers, and                      As the NetCoalition decision noted,                 cannot set unreasonable fees, or fees
                                             investors of information with respect to                the Commission is not required to                      that are unreasonably discriminatory,
                                             quotations for and transactions in                      undertake a cost-of-service or                         when vendors and subscribers can elect
                                             securities. Furthermore, the proposed                   ratemaking approach.21 The Exchange                    such alternatives.
                                             rule change is consistent with Rule 603                 believes that, even if it were possible as                For these reasons, the Exchange
                                             of Regulation NMS,18 which provides                     a matter of economic theory, cost-based                believes that the proposed fees are
                                             that any national securities exchange                   pricing for non-core market data would                 reasonable, equitable, and not unfairly
                                             that distributes information with respect               be so complicated that it could not be                 discriminatory.
                                             to quotations for or transactions in an                 done practically.22
                                                                                                                                                            B. Self-Regulatory Organization’s
                                             NMS stock do so on terms that are not
                                                                                                       19 NetCoalition,  615 F.3d at 535.                   Statement on Burden on Competition
                                             unreasonably discriminatory.                               20 Section 916 of the Dodd-Frank Wall Street
                                                The Exchange further believes that the                                                                         The Exchange does not believe that
                                                                                                     Reform and Consumer Protection Act of 2010 (the
                                             proposed rule change is consistent with                 ‘‘Dodd-Frank Act’’) amended paragraph (A) of           the proposed rule change will impose
                                             the market-based approach of the                        Section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), to   any burden on competition that is not
                                             Commission. The decision of the United                  make clear that all exchange fees for market data      necessary or appropriate in furtherance
                                                                                                     may be filed by exchanges on an immediately
                                             States Court of Appeals for the District                effective basis.
                                                                                                                                                            of the purposes of the Act. An
                                             of Columbia Circuit in NetCoalition v.                     21 NetCoalition, 615 F.3d at 536.                   exchange’s ability to price its
                                             SEC, 615 F.3d 525 (D.C. Cir. 2010),                        22 The Exchange believes that cost-based pricing    proprietary market data feed products is
                                             upheld reliance by the Commission                       would be impractical because it would create           constrained by actual competition for
                                                                                                     enormous administrative burdens for all parties,       the sale of proprietary market data
                                             upon the existence of competitive                       including the Commission, to cost-regulate a large
                                             market mechanisms to set reasonable                     number of participants and standardize and analyze     products, the joint product nature of
                                             and equitably allocated fees for                        extraordinary amounts of information, accounts,        exchange platforms, and the existence of
                                             proprietary market data:                                and reports. In addition, and as described below, it   alternatives to the Exchange’s
                                                                                                     is impossible to regulate market data prices in
                                                In fact, the legislative history indicates that      isolation from prices charged by markets for other
                                                                                                                                                            proprietary data.
                                             the Congress intended that the market system            services that are joint products. Cost-based rate      The Existence of Actual Competition
                                             ‘evolve through the interplay of competitive            regulation would also lead to litigation and may
                                             forces as unnecessary regulatory restrictions           distort incentives, including those to minimize           The market for proprietary data
                                                                                                     costs and to innovate, leading to further waste.       products is currently competitive and
                                             are removed’ and that the SEC wield its
                                                                                                     Under cost-based pricing, the Commission would
                                             regulatory power ‘in those situations where             be burdened with determining a fair rate of return,    inherently contestable because there is
                                             competition may not be sufficient,’ such as             and the industry could experience frequent rate        fierce competition for the inputs
                                             in the creation of a ‘consolidated                      increases based on escalating expense levels. Even     necessary for the creation of proprietary
                                             transactional reporting system.’                        in industries historically subject to utility          data and strict pricing discipline for the
                                                                                                     regulation, cost-based ratemaking has been
                                             Id. at 535 (quoting H.R. Rep. No. 94–229                discredited. As such, the Exchange believes that       proprietary products themselves.
                                             at 92 (1975), as reprinted in 1975                      cost-based ratemaking would be inappropriate for       Numerous exchanges compete with one
                                                                                                     proprietary market data and inconsistent with          another for listings and order flow and
                                                                                                     Congress’s direction that the Commission use its
                                                14 The NASDAQ Stock Market LLC (‘‘NASDAQ’’)
                                                                                                                                                            sales of market data itself, providing
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                                             offers Net Order Imbalance Indicator data through       authority to foster the development of the national
                                                                                                     market system, and that market forces will continue    ample opportunities for entrepreneurs
                                             its NASDAQ Workstation and NASDAQ TotalView
                                             datafeed. See http://www.nasdaqtrader.com/              to provide appropriate pricing discipline. See         who wish to compete in any or all of
                                             trader.aspx?id=openclose.                               Appendix C to NYSE’s comments to the                   those areas, including producing and
                                                15 15 U.S.C. 78f(b).
                                                                                                     Commission’s 2000 Concept Release on the
                                                                                                     Regulation of Market Information Fees and
                                                16 15 U.S.C. 78f(b)(4), (5).                                                                                 23 See supra note 12.
                                                                                                     Revenues, which can be found on the Commission’s
                                                17 15 U.S.C. 78k–1.                                                                                          24 See 17 CFR 242.603(c).
                                                                                                     Web site at http://www.sec.gov/rules/concept/
                                                18 See 17 CFR 242.603.                               s72899/buck1.htm.                                       25 See supra note 12.




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                                             12538                        Federal Register / Vol. 81, No. 46 / Wednesday, March 9, 2016 / Notices

                                             distributing their own market data.                     trading systems, and more than 250                    quality, and price and distribution of
                                             Proprietary data products are produced                  broker-dealers.28                                     data products. Without a platform to
                                             and distributed by each individual                         If an exchange succeeds in competing               post quotations, receive orders, and
                                             exchange, as well as other entities, in a               for quotations, order flow, and trade                 execute trades, exchange data products
                                             vigorously competitive market. Indeed,                  executions, then it earns trading                     would not exist.
                                             the U.S. Department of Justice (‘‘DOJ’’)                revenues and increases the value of its                  The costs of producing market data
                                             (the primary antitrust regulator) has                   proprietary market data products                      include not only the costs of the data
                                             expressly acknowledged the aggressive                   because they will contain greater quote               distribution infrastructure, but also the
                                             actual competition among exchanges,                     and trade information. Conversely, if an              costs of designing, maintaining, and
                                             including for the sale of proprietary                   exchange is less successful in attracting             operating the exchange’s platform for
                                             market data. In 2011, the DOJ stated that               quotes, order flow, and trade                         posting quotes, accepting orders, and
                                             exchanges ‘‘compete head to head to                     executions, then its market data                      executing transactions and the cost of
                                                                                                     products may be less desirable to                     regulating the exchange to ensure its fair
                                             offer real-time equity data products.
                                                                                                     customers in light of the diminished                  operation and maintain investor
                                             These data products include the best bid
                                                                                                     content and data products offered by                  confidence. The total return that a
                                             and offer of every exchange and
                                                                                                     competing venues may become more                      trading platform earns reflects the
                                             information on each equity trade,                       attractive. Thus, competition for                     revenues it receives from both products
                                             including the last sale.’’ 26                           quotations, order flow, and trade                     and the joint costs it incurs.
                                                Moreover, competitive markets for                    executions puts significant pressure on                  Moreover, an exchange’s broker-
                                             listings, order flow, executions, and                   an exchange to maintain both execution                dealer customers generally view the
                                             transaction reports provide pricing                     and data fees at reasonable levels.                   costs of transaction executions and
                                             discipline for the inputs of proprietary                   In addition, in the case of products               market data as a unified cost of doing
                                             data products and therefore constrain                   that are also redistributed through                   business with the exchange. A broker-
                                             markets from overpricing proprietary                    market data vendors, such as Bloomberg                dealer will only choose to direct orders
                                             market data. Broker-dealers send their                  and Thompson Reuters, the vendors                     to an exchange if the revenue from the
                                             order flow and transaction reports to                   themselves provide additional price                   transaction exceeds its cost, including
                                             multiple venues, rather than providing                  discipline for proprietary data products              the cost of any market data that the
                                             them all to a single venue, which in turn               because they control the primary means                broker-dealer chooses to buy in support
                                             reinforces this competitive constraint.                 of access to certain end users. These                 of its order routing and trading
                                             As a 2010 Commission Concept Release                    vendors impose price discipline based                 decisions. If the costs of the transaction
                                             noted, the ‘‘current market structure can               upon their business models. For                       are not offset by its value, then the
                                             be described as dispersed and complex’’                 example, vendors that assess a                        broker-dealer may choose instead not to
                                             with ‘‘trading volume . . . dispersed                   surcharge on data they sell are able to               purchase the product and trade away
                                                                                                     refuse to offer proprietary products that             from that exchange. There is substantial
                                             among many highly automated trading
                                                                                                     their end users do not or will not                    evidence of the strong correlation
                                             centers that compete for order flow in
                                                                                                     purchase in sufficient numbers. Vendors               between order flow and market data
                                             the same stocks’’ and ‘‘trading centers
                                                                                                     will not elect to make available the                  purchases. For example, in January
                                             offer[ing] a wide range of services that
                                                                                                     Order Imbalances Data Feed unless their               2016, more than 80% of the transaction
                                             are designed to attract different types of                                                                    volume on each of NYSE Arca and
                                             market participants with varying trading                customers request it, and customers will
                                                                                                     not elect to pay the proposed fees unless             NYSE Arca’s affiliates New York Stock
                                             needs.’’ 27 More recently, SEC Chair                                                                          Exchange LLC (‘‘NYSE’’) and NYSE
                                                                                                     the Order Imbalances Data Feed can
                                             Mary Jo White has noted that                                                                                  MKT was executed by market
                                                                                                     provide value by sufficiently increasing
                                             competition for order flow in exchange-                                                                       participants that purchased one or more
                                                                                                     revenues or reducing costs in the
                                             listed equities is ‘‘intense’’ and divided                                                                    proprietary market data products. A
                                                                                                     customer’s business in a manner that
                                             among many trading venues, including                                                                          supra-competitive increase in the fees
                                                                                                     will offset the fees. All of these factors
                                             exchanges, more than 40 alternative                     operate as constraints on pricing                     for either executions or market data
                                                                                                     proprietary data products.                            would create a risk of reducing an
                                                26 Press Release, U.S. Department of Justice,
                                                                                                                                                           exchange’s revenues from both
                                             Assistant Attorney General Christine Varney Holds       Joint Product Nature of Exchange                      products.
                                             Conference Call Regarding NASDAQ OMX Group              Platform
                                             Inc. and IntercontinentalExchange Inc. Abandoning
                                                                                                                                                              Other market participants have noted
                                             Their Bid for NYSE Euronext (May 16, 2011),               Transaction execution and proprietary               that proprietary market data and trade
                                             available at http://www.justice.gov/iso/opa/atr/        data products are complementary in that               executions are joint products of a joint
                                             speeches/2011/at-speech-110516.html; see also                                                                 platform and have common costs.29 The
                                             Complaint in U.S. v. Deutsche Borse AG and NYSE
                                                                                                     market data is both an input and a
                                             Euronext, Case No. 11-cv-2280 (D.C. Dist.) ¶ 24         byproduct of the execution service. In                Exchange agrees with and adopts those
                                             (‘‘NYSE and Direct Edge compete head-to-head . . .      fact, proprietary market data and trade               discussions and the arguments therein.
                                             in the provision of real-time proprietary equity data   executions are a paradigmatic example                 The Exchange also notes that the
                                             products.’’).
                                                27 Concept Release on Equity Market Structure,
                                                                                                     of joint products with joint costs. The
                                                                                                                                                              29 See Securities Exchange Act Release No. 72153
                                             Securities Exchange Act Release No. 61358 (Jan. 14,     decision of whether and on which
                                                                                                                                                           (May 12, 2014), 79 FR 28575, 28578 n.15 (May 16,
                                             2010), 75 FR 3594 (Jan. 21, 2010) (File No. S7–02–      platform to post an order will depend                 2014) (SR–NASDAQ–2014–045) (‘‘[A]ll of the
                                             10). This Concept Release included data from the        on the attributes of the platforms where              exchange’s costs are incurred for the unified
                                             third quarter of 2009 showing that no market center     the order can be posted, including the                purposes of attracting order flow, executing and/or
                                             traded more than 20% of the volume of listed                                                                  routing orders, and generating and selling data
                                                                                                     execution fees, data availability and
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                                             stocks, further evidencing the dispersal of and                                                               about market activity. The total return that an
                                             competition for trading activity. Id. at 3598. Data                                                           exchange earns reflects the revenues it receives
                                             available on ArcaVision show that from June 30,           28 Mary Jo White, Enhancing Our Equity Market
                                                                                                                                                           from the joint products and the total costs of the
                                             2013 to June 30, 2014, no exchange traded more          Structure, Sandler O’Neill & Partners, L.P. Global    joint products.’’). See also Securities Exchange Act
                                             than 12% of the volume of listed stocks by either       Exchange and Brokerage Conference (June 5, 2014)      Release No. 62907 (Sept. 14, 2010), 75 FR 57314,
                                             trade or dollar volume, further evidencing the          (available on the Commission Web site), citing        57317 (Sept. 20, 2010) (SR–NASDAQ–2010–110),
                                             continued dispersal of and fierce competition for       Tuttle, Laura, 2014, ‘‘OTC Trading: Description of    and Securities Exchange Act Release No. 62908
                                             trading activity. See https://www.arcavision.com/       Non-ATS OTC Trading in National Market System         (Sept. 14, 2010), 75 FR 57321, 57324 (Sept. 20,
                                             Arcavision/arcalogin.jsp.                               Stocks,’’ at 7–8.                                     2010) (SR–NASDAQ–2010–111).



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                                                                            Federal Register / Vol. 81, No. 46 / Wednesday, March 9, 2016 / Notices                                            12539

                                             economics literature confirms that there                      Competition among trading platforms                proprietary product, or both, the amount
                                             is no way to allocate common costs                         can be expected to constrain the                      of data available via proprietary
                                             between joint products that would shed                     aggregate return that each platform                   products is greater in size than the
                                             any light on competitive or efficient                      earns from the sale of its joint products,            actual number of orders and transaction
                                             pricing.30                                                 but different trading platforms may                   reports that exist in the marketplace.
                                                Analyzing the cost of market data                       choose from a range of possible, and                  Because market data users can find
                                             product production and distribution in                     equally reasonable, pricing strategies as             suitable substitutes for most proprietary
                                             isolation from the cost of all of the                      the means of recovering total costs. For              market data products, a market that
                                             inputs supporting the creation of market                   example, some platforms may choose to                 overprices its market data products
                                             data and market data products will                         pay rebates to attract orders, charge
                                                                                                                                                              stands a high risk that users may
                                             inevitably underestimate the cost of the                   relatively low prices for market data
                                             data and data products because it is                                                                             substitute another source of market data
                                                                                                        products (or provide market data
                                             impossible to obtain the data inputs to                    products free of charge), and charge                  information for its own.
                                             create market data products without a                      relatively high prices for accessing                     Those competitive pressures imposed
                                             fast, technologically robust, and well-                    posted liquidity. Other platforms may                 by available alternatives are evident in
                                             regulated execution system, and system                     choose a strategy of paying lower                     the Exchange’s proposed pricing.
                                             and regulatory costs affect the price of                   rebates (or no rebates) to attract orders,               In addition to the competition and
                                             both obtaining the market data itself and                  setting relatively high prices for market             price discipline described above, the
                                             creating and distributing market data                      data products, and setting relatively low             market for proprietary data products is
                                             products. It would be equally                              prices for accessing posted liquidity. For
                                             misleading, however, to attribute all of                                                                         also highly contestable because market
                                                                                                        example, BATS Global Markets
                                             an exchange’s costs to the market data                                                                           entry is rapid and inexpensive. The
                                                                                                        (‘‘BATS’’) and Direct Edge, which
                                             portion of an exchange’s joint products.                   previously operated as ATSs and                       history of electronic trading is replete
                                             Rather, all of an exchange’s costs are                     obtained exchange status in 2008 and                  with examples of entrants that swiftly
                                             incurred for the unified purposes of                       2010, respectively, provided certain                  grew into some of the largest electronic
                                             attracting order flow, executing and/or                    market data at no charge on their Web                 trading platforms and proprietary data
                                             routing orders, and generating and                         sites in order to attract more order flow,            producers: Archipelago, Bloomberg
                                             selling data about market activity. The                    and used revenue rebates from resulting               Tradebook, Island, RediBook, Attain,
                                             total return that an exchange earns                        additional executions to maintain low                 TrackECN, BATS Trading and Direct
                                             reflects the revenues it receives from the                 execution charges for their users.31 In               Edge. As noted above, BATS launched
                                             joint products and the total costs of the                  this environment, there is no economic                as an ATS in 2006 and became an
                                             joint products.                                            basis for regulating maximum prices for               exchange in 2008, while Direct Edge
                                                As noted above, the level of                            one of the joint products in an industry              began operations in 2007 and obtained
                                             competition and contestability in the                      in which suppliers face competitive                   exchange status in 2010.
                                             market is evident in the numerous                          constraints with regard to the joint                     In determining the proposed fees for
                                             alternative venues that compete for                        offering.                                             the Order Imbalances Data Feed, the
                                             order flow, including 12 equities self-                                                                          Exchange considered the
                                             regulatory organization (‘‘SRO’’)                          Existence of Alternatives
                                                                                                          The large number of SROs, ATSs, and                 competitiveness of the market for
                                             markets, as well as various forms of
                                                                                                        internalizing broker-dealers that                     proprietary data and all of the
                                             alternative trading systems (‘‘ATSs’’),
                                                                                                        currently produce proprietary data or                 implications of that competition. The
                                             including dark pools and electronic
                                             communication networks (‘‘ECNs’’), and                     are currently capable of producing it                 Exchange believes that it has considered
                                             internalizing broker-dealers. SRO                          provides further pricing discipline for               all relevant factors and has not
                                             markets compete to attract order flow                      proprietary data products. Each SRO,                  considered irrelevant factors in order to
                                             and produce transaction reports via                        ATS, and broker-dealer is currently                   establish fair, reasonable, and not
                                             trade executions, and two FINRA-                           permitted to produce and sell                         unreasonably discriminatory fees and an
                                             regulated Trade Reporting Facilities                       proprietary data products, and many                   equitable allocation of fees among all
                                             compete to attract transaction reports                     currently do, including but not limited               users. The existence of numerous
                                             from the non-SRO venues.                                   to the Exchange, NYSE, NYSE MKT,                      alternatives to the Exchange’s products,
                                                                                                        NASDAQ OMX, BATS, and Direct Edge.                    including proprietary data from other
                                                30 See generally Mark Hirschey, Fundamentals of           The fact that proprietary data from                 sources, ensures that the Exchange
                                             Managerial Economics, at 600 (2009) (‘‘It is               ATSs, internalizing broker-dealers, and               cannot set unreasonable fees, or fees
                                             important to note, however, that although it is            vendors can bypass SROs is significant                that are unreasonably discriminatory,
                                             possible to determine the separate marginal costs of
                                             goods produced in variable proportions, it is              in two respects. First, non-SROs can                  when vendors and subscribers can elect
                                             impossible to determine their individual average           compete directly with SROs for the                    these alternatives or choose not to
                                             costs. This is because common costs are expenses           production and sale of proprietary data               purchase a specific proprietary data
                                             necessary for manufacture of a joint product.              products. By way of example, BATS and
                                             Common costs of production—raw material and                                                                      product if the attendant fees are not
                                             equipment costs, management expenses, and other            NYSE Arca both published proprietary                  justified by the returns that any
                                             overhead—cannot be allocated to each individual            data on the Internet before registering as            particular vendor or data recipient
                                             by-product on any economically sound basis. . . .          exchanges. Second, because a single                   would achieve through the purchase.
                                             Any allocation of common costs is wrong and                order or transaction report can appear in
                                             arbitrary.’’). This is not new economic theory. See,                                                             C. Self-Regulatory Organization’s
                                                                                                        an SRO proprietary product, a non-SRO
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                                             e.g., F.W. Taussig, ‘‘A Contribution to the Theory
                                             of Railway Rates,’’ Quarterly Journal of Economics                                                               Statement on Comments on the
                                             V(4) 438, 465 (July 1891) (‘‘Yet, surely, the division       31 This is simply a securities market-specific      Proposed Rule Change Received From
                                             is purely arbitrary. These items of cost, in fact, are     example of the well-established principle that in     Members, Participants, or Others
                                             jointly incurred for both sorts of traffic; and I cannot   certain circumstances more sales at lower margins
                                             share the hope entertained by the statistician of the      can be more profitable than fewer sales at higher       No written comments were solicited
                                             Commission, Professor Henry C. Adams, that we              margins; this example is additional evidence that
                                             shall ever reach a mode of apportionment that will         market data is an inherent part of a market’s joint   or received with respect to the proposed
                                             lead to trustworthy results.’’).                           platform.                                             rule change.


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                                             12540                          Federal Register / Vol. 81, No. 46 / Wednesday, March 9, 2016 / Notices

                                             III. Date of Effectiveness of the                       Commission and any person, other than                 change was published for comment in
                                             Proposed Rule Change and Timing for                     those that may be withheld from the                   the Federal Register on January 20,
                                             Commission Action                                       public in accordance with the                         2016.3 On February 10, 2016, the
                                                The foregoing rule change is effective               provisions of 5 U.S.C. 552, will be                   Exchange filed Amendment No. 1 to the
                                             upon filing pursuant to Section                         available for Web site viewing and                    proposed rule change, and on February
                                             19(b)(3)(A) 32 of the Act and                           printing in the Commission’s Public                   12, 2016, the Exchange filed
                                             subparagraph (f)(2) of Rule 19b–4 33                    Reference Room, 100 F Street NE.,                     Amendment No. 2 to the proposed rule
                                             thereunder, because it establishes a due,               Washington, DC 20549 on official                      change.4 The Commission received no
                                             fee, or other charge imposed by the                     business days between the hours of                    comments on the proposed rule change.
                                             Exchange.                                               10:00 a.m. and 3:00 p.m. Copies of such
                                                                                                     filing also will be available for                       Section 19(b)(2) of the Act 5 provides
                                                At any time within 60 days of the
                                                                                                     inspection and copying at the principal               that, within 45 days of the publication
                                             filing of such proposed rule change, the
                                             Commission summarily may                                office of the Exchange. All comments                  of notice of the filing of a proposed rule
                                             temporarily suspend such rule change if                 received will be posted without change;               change, or within such longer period up
                                             it appears to the Commission that such                  the Commission does not edit personal                 to 90 days as the Commission may
                                             action is necessary or appropriate in the               identifying information from                          designate if it finds such longer period
                                             public interest, for the protection of                  submissions. You should submit only                   to be appropriate and publishes its
                                             investors, or otherwise in furtherance of               information that you wish to make                     reasons for so finding or as to which the
                                             the purposes of the Act. If the                         available publicly. All submissions                   self-regulatory organization consents,
                                             Commission takes such action, the                       should refer to File Number SR–                       the Commission shall either approve the
                                             Commission shall institute proceedings                  NYSEArca–2016–31, and should be                       proposed rule change, disapprove the
                                             under Section 19(b)(2)(B) 34 of the Act to              submitted on or before March 30, 2016.                proposed rule change, or institute
                                             determine whether the proposed rule                       For the Commission, by the Division of              proceedings to determine whether the
                                             change should be approved or                            Trading and Markets, pursuant to delegated            proposed rule change should be
                                             disapproved.                                            authority.35                                          disapproved. The Commission is
                                                                                                     Robert W. Errett,                                     extending this 45-day time period.
                                             IV. Solicitation of Comments
                                                                                                     Deputy Secretary.
                                               Interested persons are invited to                                                                             The Commission finds it appropriate
                                                                                                     [FR Doc. 2016–05184 Filed 3–8–16; 8:45 am]
                                             submit written data, views, and                                                                               to designate a longer period within
                                                                                                     BILLING CODE 8011–01–P
                                             arguments concerning the foregoing,                                                                           which to take action on the proposed
                                             including whether the proposed rule                                                                           rule change so that it has sufficient time
                                             change is consistent with the Act.                      SECURITIES AND EXCHANGE                               to consider the proposed rule change.
                                             Comments may be submitted by any of                     COMMISSION                                            Accordingly, the Commission, pursuant
                                             the following methods:                                                                                        to Section 19(b)(2) of the Act,6
                                                                                                     [Release No. 34–77287; File No. SR–BATS–
                                             Electronic Comments                                     2015–124]
                                                                                                                                                           designates April 19, 2016 as the date by
                                                                                                                                                           which the Commission should either
                                               • Use the Commission’s Internet                                                                             approve or disapprove, or institute
                                                                                                     Self-Regulatory Organizations; BATS
                                             comment form (http://www.sec.gov/                                                                             proceedings to determine whether to
                                                                                                     Exchange, Inc.; Notice of Designation
                                             rules/sro.shtml); or                                    of a Longer Period for Commission                     disapprove, the proposed rule change
                                               • Send an email to rule-comments@
                                                                                                     Action on a Proposed Rule Change, as                  (File No. SR–BATS–2015–124), as
                                             sec.gov. Please include File Number SR–
                                                                                                     Modified by Amendment Nos. 1 and 2,                   modified by Amendment Nos. 1 and 2.
                                             NYSEArca–2016–31 on the subject line.
                                                                                                     to BATS Rule 14.11(i), Managed Fund                     For the Commission, by the Division of
                                             Paper Comments                                          Shares, To List and Trade Shares of                   Trading and Markets, pursuant to delegated
                                                • Send paper comments in triplicate                  the REX VolMAXX Long VIX Weekly                       authority.7
                                             to Brent J. Fields, Secretary, Securities               Futures Strategy ETF and the REX
                                                                                                     VolMAXX Inverse VIX Weekly Futures                    Robert W. Errett,
                                             and Exchange Commission, 100 F Street
                                                                                                     Strategy ETF of the Exchange Traded                   Deputy Secretary.
                                             NE., Washington, DC 20549–1090.
                                                                                                     Concepts Trust                                        [FR Doc. 2016–05182 Filed 3–8–16; 8:45 am]
                                             All submissions should refer to File
                                                                                                                                                           BILLING CODE 8011–01–P
                                             Number SR–NYSEArca–2016–31. This                        March 3, 2016.
                                             file number should be included on the                     On December 30, 2015, BATS                             3 See Securities Exchange Act Release No. 76884
                                             subject line if email is used. To help the              Exchange, Inc. (‘‘Exchange’’) filed with              (January 13, 2016), 81 FR 3195.
                                             Commission process and review your                      the Securities and Exchange                              4 In Amendment No. 1, which replaced and
                                             comments more efficiently, please use                   Commission (‘‘Commission’’), pursuant                 superseded the original filing in its entirety, the
                                             only one method. The Commission will                    to Section 19(b)(1) of the Securities                 Exchange provided additional information and
                                             post all comments on the Commission’s                   Exchange Act of 1934 (‘‘Act’’) 1 and Rule             representations regarding the Funds’ investments,
                                             Internet Web site (http://www.sec.gov/                  19b–4 thereunder,2 a proposed rule                    how certain investments would be valued for the
                                             rules/sro.shtml). Copies of the                                                                               net asset value calculation, the availability of price
                                                                                                     change to list and trade shares of the                information for certain investments, and provided
                                             submission, all subsequent                              REX VolMAXX Long VIX Weekly                           certain additional clarifications to the proposed rule
                                             amendments, all written statements                      Futures Strategy ETF and the REX                      change. Amendment No. 1 is available at http://
                                             with respect to the proposed rule                       VolMAXX Inverse VIX Weekly Futures                    www.sec.gov/comments/sr-bats-2015-124/
                                             change that are filed with the                          Strategy ETF (each a ‘‘Fund’’ and                     bats2015124-1.pdf. In Amendment No. 2, the
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                                                                                                                                                           Exchange added a representation that the Funds
                                             Commission, and all written                             collectively, the ‘‘Funds’’) of the
                                                                                                                                                           will not invest in leveraged (e.g., 2X, ¥2X, 3X or
                                             communications relating to the                          Exchange Traded Concepts Trust under                  ¥3X) investment company securities. Amendment
                                             proposed rule change between the                        BATS Rule 14.11(i). The proposed rule                 No. 2 is available at http://www.sec.gov/comments/
                                                                                                                                                           sr-bats-2015-124/bats2015124-2.pdf.
                                               32 15                                                                                                          5 15 U.S.C. 78s(b)(2).
                                                     U.S.C. 78s(b)(3)(A).                              35 17 CFR 200.30–3(a)(12).
                                               33 17 CFR 240.19b–4(f)(2).                              1 15 U.S.C. 78s(b)(1).                                 6 15 U.S.C. 78s(b)(2).

                                               34 15 U.S.C. 78s(b)(2)(B).                              2 17 CFR 240.19b–4.                                    7 17 CFR 200.30–3(a)(31).




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Document Created: 2016-03-09 00:13:04
Document Modified: 2016-03-09 00:13:04
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 12535 

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