81_FR_1274 81 FR 1268 - Self-Regulatory Organizations; Chicago Board Options Exchange, Incorporated; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Relating to Fees for Certain CBOE Real-Time Data Feeds

81 FR 1268 - Self-Regulatory Organizations; Chicago Board Options Exchange, Incorporated; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Relating to Fees for Certain CBOE Real-Time Data Feeds

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 6 (January 11, 2016)

Page Range1268-1272
FR Document2016-00254

Federal Register, Volume 81 Issue 6 (Monday, January 11, 2016)
[Federal Register Volume 81, Number 6 (Monday, January 11, 2016)]
[Notices]
[Pages 1268-1272]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-00254]


-----------------------------------------------------------------------

SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-76828; File No. SR-CBOE-2015-115]


Self-Regulatory Organizations; Chicago Board Options Exchange, 
Incorporated; Notice of Filing and Immediate Effectiveness of a 
Proposed Rule Change Relating to Fees for Certain CBOE Real-Time Data 
Feeds

January 5, 2016.
    Pursuant to Section 19(b)(1) of the Securities Exchange Act of 1934 
(``Act''),\1\ and Rule 19b-4 thereunder,\2\ notice is hereby given 
that, on December 22, 2015, Chicago Board Options Exchange, 
Incorporated (the ``Exchange'' or ``CBOE'') filed with the Securities 
and Exchange Commission (``Commission'') the proposed rule change as 
described in Items I, II, and III below, which Items have been prepared 
by the Exchange. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
---------------------------------------------------------------------------

    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
---------------------------------------------------------------------------

I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    Chicago Board Options Exchange, Incorporated (the ``Exchange'' or 
``CBOE'') proposes to amend fees for certain CBOE real-time data feeds. 
The text of the proposed rule change is available on the Exchange's Web 
site (http://www.cboe.com/AboutCBOE/CBOELegalRegulatoryHome.aspx), at 
the Exchange's Office of the Secretary, and at the Commission's Public 
Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the Exchange included statements 
concerning the purpose of and basis for the proposed rule change and 
discussed any comments it received on the proposed rule change. The 
text of these statements may be examined at the places specified in 
Item IV below. The Exchange has prepared summaries, set forth in 
sections A, B, and C below, of the most significant aspects of such 
statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The purpose of the proposed rule change is to amend fees for the 
BBO Data Feed and Book Depth Data Feed. These data feeds are made 
available by CBOE's affiliate Market Data Express, LLC (``MDX'').\3\
---------------------------------------------------------------------------

    \3\ MDX also offers real-time Complex Order Book (``COB'') and 
Flexible Exchange (``FLEX'') Options Data Feeds. The COB Data Feed 
includes data regarding the Exchange's Complex Order Book and 
related complex order information. The COB Data Feed includes BBO, 
Book Depth and last sale data for all CBOE-traded complex order 
strategies and identifies customer orders and trades. The Exchange 
is not proposing to amend fees for the COB Data Feed at this time. 
The FLEX Options Data Feed includes BBO and last sale data for FLEX 
options traded on the CBOE FLEX Hybrid Trading System, including BBO 
and last sale data for FLEX complex strategies. The FLEX Options 
Data Feed is currently made available at no charge. The Exchange is 
not proposing to establish fees for the FLEX Options Data Feed at 
this time.
---------------------------------------------------------------------------

BBO and Book Depth Data Feeds
    BBO Data Feed: The BBO Data Feed is a real-time, low latency data 
feed that includes the following content: (i) Outstanding quotes and 
standing orders at the best available price level on each side of the 
market, with aggregate size (``BBO data''), and last sale data; \4\ 
(ii) totals of customer versus non-customer contracts at the BBO, (iii) 
All-or-None contingency orders priced better than or equal to the BBO, 
(iv) BBO and last sale data for complex strategies (e.g., spreads, 
straddles, buy-writes, etc.); (v) expected opening price (``EOP'') and 
expected opening size (``EOS'') information that is disseminated prior 
to the opening of the market and during trading rotations, (vi) end-of-
day (``EOD'') summary messages that are disseminated after the close of 
a trading session that include summary

[[Page 1269]]

information about trading in CBOE listed options (i.e., product name, 
opening price, high and low price during the trading session and last 
sale price), (vii) ``recap messages'' that are disseminated during a 
trading session any time there is a change in the open, high, low or 
last sale price of a CBOE listed option, as well as product name and 
total volume traded in the product during the trading session; and 
(viii) product IDs and codes for all CBOE listed options contracts. The 
BBO Data Feed includes market data for simple options as well as 
complex strategies. The data in the BBO Data Feed is refreshed 
periodically during the trading session.\5\ The BBO and last sale data 
contained in the BBO Data Feed is identical to the data sent to the 
Options Price Reporting Authority (``OPRA'') for redistribution to the 
public.\6\
---------------------------------------------------------------------------

    \4\ ``Best bid and offer'' or ``BBO'' data is sometimes referred 
to as ``top-of-book'' data. Data with respect to executed trades is 
referred to as ``last sale'' data.
    \5\ The data is made available during ``Regular Trading Hours'' 
as defined in CBOE Rule 1.1(qqq) and ``Extended Trading Hours'' as 
defined in CBOE Rule 1.1(rrr).
    \6\ MDX makes available to Customers the BBO data and last sale 
data that is included in the BBO Data Feed no earlier than the time 
at which the Exchange sends that data to OPRA.
---------------------------------------------------------------------------

    Book Depth Data Feed: The Book Depth Data Feed is a real-time, low 
latency data feed that includes all data contained in the BBO Data Feed 
(as described above) plus outstanding quotes and standing orders up to 
the first four price levels on each side of the market, with aggregate 
size (``Book Depth''). The data in the Book Depth Data Feed is 
refreshed periodically during the trading session.\7\
---------------------------------------------------------------------------

    \7\ The data is made available during Regular Trading Hours and 
Extended Trading Hours.
---------------------------------------------------------------------------

Fees
    BBO Data Feed Fees: MDX currently charges a ``Data Fee'', payable 
by a Customer, of $6,000 per month for internal use and external 
redistribution of the BBO Data Feed.\8\ The Data Fee entitles a 
Customer to provide the BBO Data Feed to an unlimited number of 
internal users and Devices \9\ within the Customer. A Customer 
receiving the BBO Data Feed from another Customer is assessed the Data 
Fee by MDX pursuant to its own market data agreement with MDX, and is 
entitled to use the Data internally and/or distribute it 
externally.\10\ All Customers have the same rights to utilize the data 
internally and/or distribute it externally as long as the Customer has 
entered into a written agreement with MDX for the data and pays the 
Data Fee.
---------------------------------------------------------------------------

    \8\ A BBO Data Feed ``Customer'' is any person, company or other 
entity that, pursuant to a market data agreement with MDX, is 
entitled to receive data, either directly from MDX or through an 
authorized redistributor (i.e., a Customer or an extranet service 
provider), whether that data is distributed externally or used 
internally. The MDX fee schedule for CBOE data is located at https://www.cboe.org/MDX/CSM/OBOOKMain.aspx.
    \9\ A ``Device'' means any computer, workstation or other item 
of equipment, fixed or portable, that receives, accesses and/or 
displays data in visual, audible or other form.
    \10\ A Customer may choose to receive the data from another 
Customer rather than directly from MDX's system because it does not 
want to or is not equipped to manage the technology necessary to 
establish a direct connection to MDX.
---------------------------------------------------------------------------

    The Exchange proposes to increase the Data Fee from $6,000 per 
month to $7,000 per month. The Exchange currently charges a ``User 
Fee'', payable by a Customer, of $50 per month per Device or user ID 
for use of data in the BBO Data Feed by ``Display Only Service'' 
users.\11\ User fees are payable only for ``external'' Display Only 
Service users (Devices or user IDs of Display Only Service users who 
are not employees or natural person independent contractors of the 
Customer, the Customer's affiliates or an authorized service 
facilitator).\12\ The Exchange is not proposing to amend the User Fee 
at this time.
---------------------------------------------------------------------------

    \11\ A ``Display Only Service'' allows a natural person end-user 
to view and manipulate data using the Customer's computerized 
service, but not to save, copy, export or transfer the data or any 
results of the manipulation to any other computer hardware, software 
or media, except for printing it to paper or other non-magnetic 
media.
    \12\ An entity or person that receives BBO data from a Customer 
through a Display Only Service is not a ``Customer'' unless it has a 
market data agreement in place with MDX.
---------------------------------------------------------------------------

    Book Depth Data Feed Fees: MDX currently charges a ``Data Fee'', 
payable by a Customer (as defined above), of $6,000 per month for 
internal use and external redistribution of the Book Depth Data Feed. 
The Data Fee for the Book Depth Data Feed entitles a Customer to 
provide the Book Depth Data Feed to an unlimited number of internal 
users and Devices within the Customer. A Customer receiving the Book 
Depth Data Feed from another Customer is assessed the Data Fee by MDX 
pursuant to its own market data agreement with MDX, and is entitled to 
use the Data internally and/or distribute it externally. All Customers 
have the same rights to utilize the Book Depth data internally and/or 
distribute it externally as long as the Customer has entered into a 
written agreement with MDX for the data and pays the Data Fee. BBO Data 
Feed Customers may upgrade to become Book Depth Data Feed Customers 
without paying any additional Data Fee.\13\
---------------------------------------------------------------------------

    \13\ Such Customers would still be subject to Display Only 
Service User Fees as described below.
---------------------------------------------------------------------------

    The Exchange proposes to increase the Data Fee from $6,000 per 
month to $7,000 per month. The Exchange currently charges a ``User 
Fee'', payable by a Customer, of $50 per month per Device or user ID 
for use of data in the Book Depth Data Feed by ``Display Only Service'' 
users (as defined above). User fees are payable only for ``external'' 
Display Only Service users (Devices or user IDs of Display Only Service 
users who are not employees or natural person independent contractors 
of the Customer, the Customer's affiliates or an authorized service 
facilitator).\14\ The Exchange is not proposing to amend the User Fee 
at this time.
---------------------------------------------------------------------------

    \14\ An entity or person that receives Book Depth data from a 
Customer through a Display Only Service is not a ``Customer'' unless 
it has a market data agreement in place with MDX.
---------------------------------------------------------------------------

    The Exchange also proposes to make a few clean-up changes to the 
MDX fee schedule for CBOE data, including removing several references 
to a January 1, 2015 effective date for prior fee changes.
    The proposed fee changes would be effective on January 1, 2016.
2. Statutory Basis
    The Exchange believes the proposed rule change is consistent with 
the Securities Exchange Act of 1934 (the ``Act'') and the rules and 
regulations thereunder applicable to the Exchange and, in particular, 
the requirements of Section 6(b) of the Act.\15\ Specifically, the 
Exchange believes the proposed rule change is consistent with Section 
6(b)(4) of the Act,\16\ which requires that Exchange rules provide for 
the equitable allocation of reasonable dues, fees, and other charges 
among its Trading Permit Holders and other persons using its 
facilities. The Exchange also believes the proposed rule change is 
consistent with the Section 6(b)(5) \17\ requirement that the rules of 
an exchange not be designed to permit unfair discrimination between 
customers, issuers, brokers, or dealers.
---------------------------------------------------------------------------

    \15\ 15 U.S.C. 78f(b).
    \16\ 15 U.S.C. 78f(b)(4).
    \17\ 15 U.S.C. 78f(b)(5).
---------------------------------------------------------------------------

    The proposed increases in the Data Fees for the BBO and Book Depth 
Data Feeds are intended to generate revenues that are needed to cover 
CBOE's actual and anticipated increases in the costs of collecting, 
processing and disseminating options market information and assuring 
the reliability and integrity of that information, as well as increases 
in CBOE's administrative costs. These costs include enhancements to 
CBOE's systems that are needed in order to enable CBOE to handle the 
continually increasing volume of market information and to accommodate 
the dissemination of data during Extended Trading Hours.

[[Page 1270]]

    The Exchange believes the proposed increase in the Data Fee for BBO 
data is equitable and not unfairly discriminatory because it would 
apply equally to all Customers. The Exchange believes the proposed Data 
Fee is reasonable because it compares favorably to fees that other 
markets charge for similar products. For example, NASDAQ OMX PHLX 
charges Internal Distributors a monthly fee of $4,000 per organization 
and External Distributors a monthly fee of $5,000 per organization 
(i.e., a total of $9,000 per month for internal use and external 
redistribution) for its ``TOPO Plus Orders'' data feed, which like the 
BBO Data Feed includes top-of-book data (including orders, quotes and 
trades) and other market data.\18\ The International Securities 
Exchange offers a ``Top Quote Feed'', which includes top-of-book data, 
and a separate ``Spread Feed'', which like the BBO Data Feed includes 
order and quote data for complex strategies (i.e., a customer must 
subscribe to both feeds to receive data comparable to the BBO Data 
Feed). ISE charges distributors of its Top Quote Feed a base monthly 
fee of $3,000 plus $20 per month per controlled device. ISE charges 
distributors of its Spread Feed a base monthly fee of $3,000 plus $25 
per month per controlled device.\19\
---------------------------------------------------------------------------

    \18\ See IX. Proprietary Data Feed Fees, TOPO Plus Orders, 
available at http://www.nasdaqtrader.com/Micro.aspx?id=phlxpricing.
    \19\ See ISE Schedule of Fees available at http://www.ise.com/assets/documents/OptionsExchange/legal/fee/ISE_fee_schedule.pdf.
---------------------------------------------------------------------------

    The Exchange believes the proposed increase in the Data Fee for 
Book Depth data is equitable and not unfairly discriminatory because it 
would apply equally to all Customers. The Exchange believes the 
proposed Data Fee is reasonable because it compares favorably to fees 
that other markets charge for similar products. For example, the 
International Securities Exchange offers a ``Depth of Market'' Feed, 
which includes the aggregated volume of all quotes and orders available 
at each of the top five price levels for simple (single legged) 
instruments, and a separate Spread Feed, which like the Book Depth Data 
Feed includes order and quote data for complex strategies (i.e., a 
customer must subscribe to both feeds to receive data comparable to the 
Book Depth Data Feed). ISE charges distributors of its Depth of Market 
Feed a base monthly fee of $5,000 plus $50 per month per controlled 
device. ISE charges distributors of its Spread Feed a base monthly fee 
of $3,000 plus $25 per month per controlled device.\20\ NASDAQ OMX PHLX 
charges Internal Distributors a monthly fee of $4,000 and External 
Distributors a monthly fee of a $4,500 (i.e., a total of $8,500 per 
month for internal use and external redistribution) for its Depth of 
Market data feed that includes full depth of quotes and orders and last 
sale data for options listed on PHLX.\21\
---------------------------------------------------------------------------

    \20\ Supra Note 19.
    \21\ See IX. Proprietary Data Feed Fees, PHLX Depth Data, 
available at http://www.nasdaqtrader.com/Micro.aspx?id=phlxpricing.
---------------------------------------------------------------------------

    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 
2010), upheld reliance by the Securities and Exchange Commission 
(``Commission'') upon the existence of competitive market mechanisms to 
set reasonable and equitably allocated fees for proprietary market 
data:

    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are 
removed' and that the SEC wield its regulatory power `in those 
situations where competition may not be sufficient,' such as in the 
creation of a `consolidated transactional reporting system.'

Id. At 535 (quoting H.R. Rep. No. 94-229 at 92 (1975), as reprinted in 
1975 U.S.C.C.A.N. 323). The court agreed with the Commission's 
conclusion that ``Congress intended that `competitive forces should 
dictate the services and practices that constitute the U.S. national 
market system for trading equity securities.' ''\22\
---------------------------------------------------------------------------

    \22\ NetCoalition, 615 F.3d at 535 (Quoting Securities Exchange 
Act Release No. 59039 (December 9 [sic], 2008), 73 FR 74770 
(December 9, 2008) at 74771).
---------------------------------------------------------------------------

    As explained below in the Exchange's Statement on Burden on 
Competition, the Exchange believes that there is substantial evidence 
of competition in the marketplace for proprietary market data and that 
the Commission can rely upon such evidence in concluding that the fees 
established in this filing are the product of competition and therefore 
satisfy the relevant statutory standards. In addition, the existence of 
alternatives to these data products, such as consolidated data and 
proprietary data from other sources, as described below, further 
ensures that the Exchange cannot set unreasonable fees, or fees that 
are unreasonably discriminatory, when vendors and subscribers can 
select such alternatives.
    For the reasons cited above, the Exchange believes the proposed 
fees for the BBO and Book Depth Data Feeds are equitable, reasonable 
and not unfairly discriminatory. In addition, the Exchange believes 
that no substantial countervailing basis exists to support a finding 
that the proposed fees for the BBO and Book Depth Data Feeds fail to 
meet the requirements of the Act.

B. Self-Regulatory Organization's Statement on Burden on Competition

    CBOE does not believe that the proposed rule change will impose any 
burden on competition that is not necessary or appropriate in 
furtherance of the purposes of the Act.
    An exchange's ability to price its proprietary data market feed 
products is constrained by (1) the existence of actual competition for 
the sale of such data, (2) the joint product nature of exchange 
platforms, and (3) the existence of alternatives to the Exchange's 
proprietary data.
    The Existence of Actual Competition. The Exchange believes 
competition provides an effective constraint on the market data fees 
that the Exchange, through MDX, has the ability and the incentive to 
charge. CBOE has a compelling need to attract order flow from market 
participants in order to maintain its share of trading volume. This 
compelling need to attract order flow imposes significant pressure on 
CBOE to act reasonably in setting its fees for market data, 
particularly given that the market participants that will pay such fees 
often will be the same market participants from whom CBOE must attract 
order flow. These market participants include broker-dealers that 
control the handling of a large volume of customer and proprietary 
order flow. Given the portability of order flow from one exchange to 
another, any exchange that sought to charge unreasonably high data fees 
would risk alienating many of the same customers on whose orders it 
depends for competitive survival. CBOE currently competes with twelve 
options exchanges (including CBOE's affiliate, C2 Options Exchange) for 
order flow.\23\
---------------------------------------------------------------------------

    \23\ The Commission has previously made a finding that the 
options industry is subject to significant competitive forces. See 
e.g., Securities Exchange Act Release No. 59949 (May 20, 2009), 74 
FR 25593 (May 28, 2009) (SR-ISE-2009-97) (order approving ISE's 
proposal to establish fees for a real-time depth of market data 
offering).
---------------------------------------------------------------------------

    In addition, in the case of products that are distributed through 
market data vendors, the market data vendors themselves provide 
additional price discipline for proprietary data products because they 
control the primary means of access to certain end users. These vendors 
impose price discipline based upon their business models. For example, 
vendors that assess a surcharge on data they sell are able to refuse to 
offer proprietary products that their end users do not or will not

[[Page 1271]]

purchase in sufficient numbers. Internet portals, such as Google, 
impose price discipline by providing only data that they believe will 
enable them to attract ``eyeballs'' that contribute to their 
advertising revenue. Similarly, Customers will not offer the BBO or 
Book Depth Data Feeds unless these products will help them maintain 
current users or attract new ones. For example, a broker-dealer will 
not choose to offer the BBO or Book Depth Data Feeds to its retail 
customers unless the broker-dealer believes that the retail customers 
will use and value the data and the provision of such data will help 
the broker-dealer maintain the customer relationship, which allows the 
broker-dealer to generate profits for itself. Professional users will 
not request any of these feeds from Customers unless they can use the 
data for profit-generating purposes in their businesses. All of these 
operate as constraints on pricing proprietary data products.
    Joint Product Nature of Exchange Platform. Transaction execution 
and proprietary data products are complementary in that market data is 
both an input and a byproduct of the execution service. In fact, market 
data and trade executions are a paradigmatic example of joint products 
with joint costs. The decision whether and on which platform to post an 
order will depend on the attributes of the platforms where the order 
can be posted, including the execution fees, data quality, and price 
and distribution of their data products. The more trade executions a 
platform does, the more valuable its market data products become. The 
costs of producing market data include not only the costs of the data 
distribution infrastructure, but also the costs of designing, 
maintaining, and operating the exchange's transaction execution 
platform and the cost of regulating the exchange to ensure its fair 
operation and maintain investor confidence. The total return that a 
trading platform earns reflects the revenues it receives from both 
products and the joint costs it incurs. Moreover, an exchange's broker-
dealer customers view the costs of transaction executions and market 
data as a unified cost of doing business with the exchange.
    Analyzing the cost of market data product production and 
distribution in isolation from the cost of all of the inputs supporting 
the creation of market data and market data products will inevitably 
underestimate the cost of the data and data products because it is 
impossible to obtain the data inputs to create market data products 
without a fast, technologically robust, and well-regulated execution 
system, and system costs and regulatory costs affect the price of both 
obtaining the market data itself and creating and distributing market 
data products. It would be equally misleading, however, to attribute 
all of an exchange's costs to the market data portion of an exchange's 
joint products. Rather, all of an exchange's costs are incurred for the 
unified purposes of attracting order flow, executing and/or routing 
orders, and generating and selling data about market activity. The 
total return that an exchange earns reflects the revenues it receives 
from the joint products and the total costs of the joint products.
    The level of competition and contestability in the market is 
evident in the numerous alternative venues that compete for order flow, 
including 12 options self-regulatory organization (``SRO'') markets, as 
well as various forms of alternative trading systems (``ATSs''), 
including dark pools and electronic communication networks (``ECNs'') 
and internalizing broker-dealers (``BDs''). Competition among trading 
platforms can be expected to constrain the aggregate return that each 
platform earns from the sale of its joint products, but different 
platforms may choose from a range of possible, and equally reasonable, 
pricing strategies as the means of recovering total costs. For example, 
some platforms may choose to pay rebates to attract orders, charge 
relatively low prices for market data products (or provide market data 
products free of charge), and charge relatively high prices for 
accessing posted liquidity. Other platforms may choose a strategy of 
paying lower rebates (or no rebates) to attract orders, setting 
relatively high prices for market data products, and setting relatively 
low prices for accessing posted liquidity. In this environment, there 
is no economic basis for regulating maximum prices for one of the joint 
products in an industry in which suppliers face competitive constraints 
with regard to the joint offering.
    The Existence of Alternatives. CBOE is constrained in pricing the 
BBO and Book Depth Data Feeds by the availability to market 
participants of alternatives to purchasing these products. CBOE must 
consider the extent to which market participants would choose one or 
more alternatives instead of purchasing the exchange's data. Other 
options exchanges can and have produced their own top-of-book and book 
depth market data products, and thus are sources of potential 
competition for MDX. For example, as noted above, ISE and NASDAQ OMX 
PHLX offer market data products that compete with the BBO and Book 
Depth Data Feeds. The NYSE offers market data products entitled ``NYSE 
ArcaBook for Amex Options'' and ``NYSE ArcaBook for Arca Options'' that 
include top-of-book, last sale and market depth data similar to the 
data in the BBO and Book Depth Data Feeds.
    The large number of SROs, BDs, and ATSs that currently produce 
proprietary data or are currently capable of producing it provides 
further pricing discipline for proprietary data products. Each SRO, 
ATS, and BD is currently permitted to produce proprietary data 
products, and many currently do. In addition, the OPRA data feed is a 
significant competitive alternative to the BBO and last sale data 
included in the BBO and Book Depth Data Feeds.
    Further, data products are valuable to professional users only if 
they can be used for profit-generating purposes in their businesses and 
valuable to non-professional users only insofar as they provide 
information that such users expect will assist them in tracking prices 
and market trends and making trading decisions.
    The existence of numerous alternatives to the Exchange's products, 
including proprietary data from other sources, ensures that the 
Exchange cannot set unreasonable fees, or fees that are unreasonably 
discriminatory, when vendors and subscribers can elect these 
alternatives or choose not to purchase a specific proprietary data 
product if its cost to purchase is not justified by the returns any 
particular vendor or subscriber would achieve through the purchase.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    The Exchange neither solicited nor received comments on the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change has become effective pursuant to Section 
19(b)(3)(A) of the Act \24\ and paragraph (f) of Rule 19b-4 \25\ 
thereunder. At any time within 60 days of the filing of the proposed 
rule change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the Commission 
takes such action, the

[[Page 1272]]

Commission will institute proceedings to determine whether the proposed 
rule change should be approved or disapproved.
---------------------------------------------------------------------------

    \24\ 15 U.S.C. 78s(b)(3)(A).
    \25\ 17 CFR 240.19b-4(f).
---------------------------------------------------------------------------

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-CBOE-2015-115 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-CBOE-2015-115. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549, on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of the filing also will be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File Number SR-CBOE-2015-115 and should be 
submitted on or before February 1, 2016.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\26\
---------------------------------------------------------------------------

    \26\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Robert W. Errett,
Deputy Secretary.
[FR Doc. 2016-00254 Filed 1-8-16; 8:45 am]
 BILLING CODE 8011-01-P



                                                1268                           Federal Register / Vol. 81, No. 6 / Monday, January 11, 2016 / Notices

                                                   At any time within 60 days of the                    office of the Exchange. All comments                   II. Self-Regulatory Organization’s
                                                filing of the proposed rule change, the                 received will be posted without change;                Statement of the Purpose of, and
                                                Commission summarily may                                the Commission does not edit personal                  Statutory Basis for, the Proposed Rule
                                                temporarily suspend such rule change if                 identifying information from                           Change
                                                it appears to the Commission that such                  submissions. You should submit only                       In its filing with the Commission, the
                                                action is necessary or appropriate in the               information that you wish to make                      Exchange included statements
                                                public interest, for the protection of                  available publicly. All submissions                    concerning the purpose of and basis for
                                                investors, or otherwise in furtherance of               should refer to File Number SR–                        the proposed rule change and discussed
                                                the purposes of the Act. If the                         NASDAQ–2015–163 and should be                          any comments it received on the
                                                Commission takes such action, the                       submitted on or before February 1, 2016.               proposed rule change. The text of these
                                                Commission shall institute proceedings                    For the Commission, by the Division of               statements may be examined at the
                                                to determine whether the proposed rule                  Trading and Markets, pursuant to delegated             places specified in Item IV below. The
                                                should be approved or disapproved.                      authority.16                                           Exchange has prepared summaries, set
                                                IV. Solicitation of Comments                            Robert W. Errett,                                      forth in sections A, B, and C below, of
                                                                                                                                                               the most significant aspects of such
                                                  Interested persons are invited to                     Deputy Secretary.
                                                                                                                                                               statements.
                                                submit written data, views and                          [FR Doc. 2016–00252 Filed 1–8–16; 8:45 am]
                                                arguments concerning the foregoing,                     BILLING CODE 8011–01–P                                 A. Self-Regulatory Organization’s
                                                including whether the proposed rule                                                                            Statement of the Purpose of, and
                                                change is consistent with the Act.                                                                             Statutory Basis for, the Proposed Rule
                                                Comments may be submitted by any of                     SECURITIES AND EXCHANGE                                Change
                                                the following methods:                                  COMMISSION                                             1. Purpose
                                                Electronic Comments                                                                                               The purpose of the proposed rule
                                                                                                        [Release No. 34–76828; File No. SR–CBOE–
                                                  • Use the Commission’s Internet                                                                              change is to amend fees for the BBO
                                                                                                        2015–115]                                              Data Feed and Book Depth Data Feed.
                                                comment form (http://www.sec.gov/
                                                rules/sro.shtml); or                                                                                           These data feeds are made available by
                                                                                                        Self-Regulatory Organizations;
                                                  • Send an email to rule-                              Chicago Board Options Exchange,
                                                                                                                                                               CBOE’s affiliate Market Data Express,
                                                comments@sec.gov. Please include File                                                                          LLC (‘‘MDX’’).3
                                                                                                        Incorporated; Notice of Filing and
                                                Number SR–NASDAQ–2015–163 on the                        Immediate Effectiveness of a Proposed                  BBO and Book Depth Data Feeds
                                                subject line.                                           Rule Change Relating to Fees for                          BBO Data Feed: The BBO Data Feed
                                                Paper Comments                                          Certain CBOE Real-Time Data Feeds                      is a real-time, low latency data feed that
                                                   • Send paper comments in triplicate                  January 5, 2016.
                                                                                                                                                               includes the following content: (i)
                                                to Secretary, Securities and Exchange                                                                          Outstanding quotes and standing orders
                                                Commission, 100 F Street NE.,                              Pursuant to Section 19(b)(1) of the                 at the best available price level on each
                                                Washington, DC 20549–1090.                              Securities Exchange Act of 1934                        side of the market, with aggregate size
                                                All submissions should refer to File                    (‘‘Act’’),1 and Rule 19b–4 thereunder,2                (‘‘BBO data’’), and last sale data; 4 (ii)
                                                Number SR–NASDAQ–2015–163. This                         notice is hereby given that, on December               totals of customer versus non-customer
                                                file number should be included on the                   22, 2015, Chicago Board Options                        contracts at the BBO, (iii) All-or-None
                                                subject line if email is used. To help the              Exchange, Incorporated (the ‘‘Exchange’’               contingency orders priced better than or
                                                Commission process and review your                      or ‘‘CBOE’’) filed with the Securities                 equal to the BBO, (iv) BBO and last sale
                                                comments more efficiently, please use                   and Exchange Commission                                data for complex strategies (e.g.,
                                                only one method. The Commission will                    (‘‘Commission’’) the proposed rule                     spreads, straddles, buy-writes, etc.); (v)
                                                post all comments on the Commission’s                   change as described in Items I, II, and                expected opening price (‘‘EOP’’) and
                                                Internet Web site (http://www.sec.gov/                  III below, which Items have been                       expected opening size (‘‘EOS’’)
                                                rules/sro.shtml). Copies of the                         prepared by the Exchange. The                          information that is disseminated prior to
                                                submission, all subsequent                              Commission is publishing this notice to                the opening of the market and during
                                                amendments, all written statements                      solicit comments on the proposed rule                  trading rotations, (vi) end-of-day
                                                with respect to the proposed rule                       change from interested persons.                        (‘‘EOD’’) summary messages that are
                                                                                                                                                               disseminated after the close of a trading
                                                change that are filed with the                          I. Self-Regulatory Organization’s                      session that include summary
                                                Commission, and all written                             Statement of the Terms of Substance of
                                                communications relating to the                          the Proposed Rule Change                                  3 MDX also offers real-time Complex Order Book
                                                proposed rule change between the                                                                               (‘‘COB’’) and Flexible Exchange (‘‘FLEX’’) Options
                                                Commission and any person, other than                      Chicago Board Options Exchange,                     Data Feeds. The COB Data Feed includes data
                                                those that may be withheld from the                     Incorporated (the ‘‘Exchange’’ or                      regarding the Exchange’s Complex Order Book and
                                                                                                        ‘‘CBOE’’) proposes to amend fees for                   related complex order information. The COB Data
                                                public in accordance with the                                                                                  Feed includes BBO, Book Depth and last sale data
                                                provisions of 5 U.S.C. 552, will be                     certain CBOE real-time data feeds. The                 for all CBOE-traded complex order strategies and
                                                available for Web site viewing and                      text of the proposed rule change is                    identifies customer orders and trades. The
                                                printing in the Commission’s Public                     available on the Exchange’s Web site                   Exchange is not proposing to amend fees for the
                                                                                                        (http://www.cboe.com/AboutCBOE/                        COB Data Feed at this time. The FLEX Options Data
                                                Reference Room, 100 F Street NE.,                                                                              Feed includes BBO and last sale data for FLEX
                                                                                                        CBOELegalRegulatoryHome.aspx), at
ebenthall on DSK6SPTVN1PROD with NOTICES




                                                Washington, DC 20549, on official                                                                              options traded on the CBOE FLEX Hybrid Trading
                                                business days between the hours of                      the Exchange’s Office of the Secretary,                System, including BBO and last sale data for FLEX
                                                10:00 a.m. and 3:00 p.m. Copies of the                  and at the Commission’s Public                         complex strategies. The FLEX Options Data Feed is
                                                                                                        Reference Room.                                        currently made available at no charge. The
                                                filing also will be available for                                                                              Exchange is not proposing to establish fees for the
                                                inspection and copying at the principal                                                                        FLEX Options Data Feed at this time.
                                                                                                          16 17 CFR 200.30–3(a)(12) and (59).                     4 ‘‘Best bid and offer’’ or ‘‘BBO’’ data is sometimes
                                                                                                          1 15 U.S.C. 78s(b)(1).
                                                efficiency, competition, and capital formation. See                                                            referred to as ‘‘top-of-book’’ data. Data with respect
                                                15 U.S.C. 78c(f).                                         2 17 CFR 240.19b–4.                                  to executed trades is referred to as ‘‘last sale’’ data.



                                           VerDate Sep<11>2014   21:33 Jan 14, 2016   Jkt 238001   PO 00000   Frm 00106   Fmt 4703   Sfmt 4703   E:\FR\FM\11JAN1.SGM   11JAN1


                                                                               Federal Register / Vol. 81, No. 6 / Monday, January 11, 2016 / Notices                                                          1269

                                                information about trading in CBOE                       it externally.10 All Customers have the                  by a Customer, of $50 per month per
                                                listed options (i.e., product name,                     same rights to utilize the data internally               Device or user ID for use of data in the
                                                opening price, high and low price                       and/or distribute it externally as long as               Book Depth Data Feed by ‘‘Display Only
                                                during the trading session and last sale                the Customer has entered into a written                  Service’’ users (as defined above). User
                                                price), (vii) ‘‘recap messages’’ that are               agreement with MDX for the data and                      fees are payable only for ‘‘external’’
                                                disseminated during a trading session                   pays the Data Fee.                                       Display Only Service users (Devices or
                                                any time there is a change in the open,                    The Exchange proposes to increase                     user IDs of Display Only Service users
                                                high, low or last sale price of a CBOE                  the Data Fee from $6,000 per month to                    who are not employees or natural
                                                listed option, as well as product name                  $7,000 per month. The Exchange                           person independent contractors of the
                                                and total volume traded in the product                  currently charges a ‘‘User Fee’’, payable                Customer, the Customer’s affiliates or an
                                                during the trading session; and (viii)                  by a Customer, of $50 per month per                      authorized service facilitator).14 The
                                                product IDs and codes for all CBOE                      Device or user ID for use of data in the                 Exchange is not proposing to amend the
                                                listed options contracts. The BBO Data                  BBO Data Feed by ‘‘Display Only                          User Fee at this time.
                                                Feed includes market data for simple                    Service’’ users.11 User fees are payable                    The Exchange also proposes to make
                                                options as well as complex strategies.                  only for ‘‘external’’ Display Only                       a few clean-up changes to the MDX fee
                                                The data in the BBO Data Feed is                        Service users (Devices or user IDs of                    schedule for CBOE data, including
                                                refreshed periodically during the                       Display Only Service users who are not                   removing several references to a January
                                                trading session.5 The BBO and last sale                 employees or natural person                              1, 2015 effective date for prior fee
                                                data contained in the BBO Data Feed is                  independent contractors of the                           changes.
                                                identical to the data sent to the Options               Customer, the Customer’s affiliates or an                   The proposed fee changes would be
                                                Price Reporting Authority (‘‘OPRA’’) for                authorized service facilitator).12 The                   effective on January 1, 2016.
                                                redistribution to the public.6                          Exchange is not proposing to amend the
                                                   Book Depth Data Feed: The Book                       User Fee at this time.                                   2. Statutory Basis
                                                Depth Data Feed is a real-time, low                        Book Depth Data Feed Fees: MDX                           The Exchange believes the proposed
                                                latency data feed that includes all data                currently charges a ‘‘Data Fee’’, payable                rule change is consistent with the
                                                contained in the BBO Data Feed (as                      by a Customer (as defined above), of                     Securities Exchange Act of 1934 (the
                                                described above) plus outstanding                       $6,000 per month for internal use and                    ‘‘Act’’) and the rules and regulations
                                                quotes and standing orders up to the                    external redistribution of the Book                      thereunder applicable to the Exchange
                                                first four price levels on each side of the             Depth Data Feed. The Data Fee for the                    and, in particular, the requirements of
                                                market, with aggregate size (‘‘Book                     Book Depth Data Feed entitles a                          Section 6(b) of the Act.15 Specifically,
                                                Depth’’). The data in the Book Depth                    Customer to provide the Book Depth                       the Exchange believes the proposed rule
                                                Data Feed is refreshed periodically                     Data Feed to an unlimited number of                      change is consistent with Section 6(b)(4)
                                                during the trading session.7                            internal users and Devices within the                    of the Act,16 which requires that
                                                                                                        Customer. A Customer receiving the
                                                Fees                                                                                                             Exchange rules provide for the equitable
                                                                                                        Book Depth Data Feed from another
                                                   BBO Data Feed Fees: MDX currently                                                                             allocation of reasonable dues, fees, and
                                                                                                        Customer is assessed the Data Fee by
                                                charges a ‘‘Data Fee’’, payable by a                                                                             other charges among its Trading Permit
                                                                                                        MDX pursuant to its own market data
                                                Customer, of $6,000 per month for                                                                                Holders and other persons using its
                                                                                                        agreement with MDX, and is entitled to
                                                internal use and external redistribution                                                                         facilities. The Exchange also believes
                                                                                                        use the Data internally and/or distribute
                                                of the BBO Data Feed.8 The Data Fee                                                                              the proposed rule change is consistent
                                                                                                        it externally. All Customers have the
                                                entitles a Customer to provide the BBO                                                                           with the Section 6(b)(5) 17 requirement
                                                                                                        same rights to utilize the Book Depth
                                                Data Feed to an unlimited number of                                                                              that the rules of an exchange not be
                                                                                                        data internally and/or distribute it
                                                internal users and Devices 9 within the                                                                          designed to permit unfair
                                                                                                        externally as long as the Customer has
                                                Customer. A Customer receiving the                                                                               discrimination between customers,
                                                                                                        entered into a written agreement with
                                                BBO Data Feed from another Customer                                                                              issuers, brokers, or dealers.
                                                                                                        MDX for the data and pays the Data Fee.
                                                is assessed the Data Fee by MDX                         BBO Data Feed Customers may upgrade                         The proposed increases in the Data
                                                pursuant to its own market data                         to become Book Depth Data Feed                           Fees for the BBO and Book Depth Data
                                                agreement with MDX, and is entitled to                  Customers without paying any                             Feeds are intended to generate revenues
                                                use the Data internally and/or distribute               additional Data Fee.13                                   that are needed to cover CBOE’s actual
                                                                                                           The Exchange proposes to increase                     and anticipated increases in the costs of
                                                  5 The data is made available during ‘‘Regular
                                                                                                        the Data Fee from $6,000 per month to                    collecting, processing and disseminating
                                                Trading Hours’’ as defined in CBOE Rule 1.1(qqq)        $7,000 per month. The Exchange                           options market information and
                                                and ‘‘Extended Trading Hours’’ as defined in CBOE                                                                assuring the reliability and integrity of
                                                Rule 1.1(rrr).                                          currently charges a ‘‘User Fee’’, payable
                                                  6 MDX makes available to Customers the BBO
                                                                                                                                                                 that information, as well as increases in
                                                data and last sale data that is included in the BBO        10 A Customer may choose to receive the data          CBOE’s administrative costs. These
                                                Data Feed no earlier than the time at which the         from another Customer rather than directly from          costs include enhancements to CBOE’s
                                                Exchange sends that data to OPRA.                       MDX’s system because it does not want to or is not       systems that are needed in order to
                                                  7 The data is made available during Regular           equipped to manage the technology necessary to           enable CBOE to handle the continually
                                                Trading Hours and Extended Trading Hours.               establish a direct connection to MDX.
                                                  8 A BBO Data Feed ‘‘Customer’’ is any person,            11 A ‘‘Display Only Service’’ allows a natural        increasing volume of market
                                                company or other entity that, pursuant to a market      person end-user to view and manipulate data using        information and to accommodate the
                                                data agreement with MDX, is entitled to receive         the Customer’s computerized service, but not to          dissemination of data during Extended
                                                data, either directly from MDX or through an            save, copy, export or transfer the data or any results   Trading Hours.
ebenthall on DSK6SPTVN1PROD with NOTICES




                                                authorized redistributor (i.e., a Customer or an        of the manipulation to any other computer
                                                extranet service provider), whether that data is        hardware, software or media, except for printing it
                                                                                                                                                                   14 An entity or person that receives Book Depth
                                                distributed externally or used internally. The MDX      to paper or other non-magnetic media.
                                                fee schedule for CBOE data is located at https://          12 An entity or person that receives BBO data         data from a Customer through a Display Only
                                                www.cboe.org/MDX/CSM/OBOOKMain.aspx.                    from a Customer through a Display Only Service is        Service is not a ‘‘Customer’’ unless it has a market
                                                  9 A ‘‘Device’’ means any computer, workstation or     not a ‘‘Customer’’ unless it has a market data           data agreement in place with MDX.
                                                                                                                                                                   15 15 U.S.C. 78f(b).
                                                other item of equipment, fixed or portable, that        agreement in place with MDX.
                                                                                                                                                                   16 15 U.S.C. 78f(b)(4).
                                                receives, accesses and/or displays data in visual,         13 Such Customers would still be subject to

                                                audible or other form.                                  Display Only Service User Fees as described below.         17 15 U.S.C. 78f(b)(5).




                                           VerDate Sep<11>2014   21:33 Jan 14, 2016   Jkt 238001   PO 00000   Frm 00107   Fmt 4703   Sfmt 4703   E:\FR\FM\11JAN1.SGM     11JAN1


                                                1270                           Federal Register / Vol. 81, No. 6 / Monday, January 11, 2016 / Notices

                                                   The Exchange believes the proposed                   NASDAQ OMX PHLX charges Internal                       countervailing basis exists to support a
                                                increase in the Data Fee for BBO data is                Distributors a monthly fee of $4,000 and               finding that the proposed fees for the
                                                equitable and not unfairly                              External Distributors a monthly fee of a               BBO and Book Depth Data Feeds fail to
                                                discriminatory because it would apply                   $4,500 (i.e., a total of $8,500 per month              meet the requirements of the Act.
                                                equally to all Customers. The Exchange                  for internal use and external
                                                                                                                                                               B. Self-Regulatory Organization’s
                                                believes the proposed Data Fee is                       redistribution) for its Depth of Market
                                                                                                                                                               Statement on Burden on Competition
                                                reasonable because it compares                          data feed that includes full depth of
                                                favorably to fees that other markets                    quotes and orders and last sale data for                  CBOE does not believe that the
                                                charge for similar products. For                        options listed on PHLX.21                              proposed rule change will impose any
                                                example, NASDAQ OMX PHLX charges                          The decision of the United States                    burden on competition that is not
                                                Internal Distributors a monthly fee of                  Court of Appeals for the District of                   necessary or appropriate in furtherance
                                                $4,000 per organization and External                    Columbia Circuit in NetCoalition v.                    of the purposes of the Act.
                                                Distributors a monthly fee of $5,000 per                SEC, 615 F.3d 525 (D.C. Cir. 2010),                       An exchange’s ability to price its
                                                organization (i.e., a total of $9,000 per               upheld reliance by the Securities and                  proprietary data market feed products is
                                                month for internal use and external                     Exchange Commission (‘‘Commission’’)                   constrained by (1) the existence of
                                                redistribution) for its ‘‘TOPO Plus                     upon the existence of competitive                      actual competition for the sale of such
                                                Orders’’ data feed, which like the BBO                  market mechanisms to set reasonable                    data, (2) the joint product nature of
                                                Data Feed includes top-of-book data                     and equitably allocated fees for                       exchange platforms, and (3) the
                                                (including orders, quotes and trades)                   proprietary market data:                               existence of alternatives to the
                                                and other market data.18 The                                                                                   Exchange’s proprietary data.
                                                                                                           In fact, the legislative history indicates that        The Existence of Actual Competition.
                                                International Securities Exchange offers                the Congress intended that the market system
                                                a ‘‘Top Quote Feed’’, which includes                    ‘evolve through the interplay of competitive           The Exchange believes competition
                                                top-of-book data, and a separate ‘‘Spread               forces as unnecessary regulatory restrictions          provides an effective constraint on the
                                                Feed’’, which like the BBO Data Feed                    are removed’ and that the SEC wield its                market data fees that the Exchange,
                                                includes order and quote data for                       regulatory power ‘in those situations where            through MDX, has the ability and the
                                                complex strategies (i.e., a customer must               competition may not be sufficient,’ such as            incentive to charge. CBOE has a
                                                                                                        in the creation of a ‘consolidated                     compelling need to attract order flow
                                                subscribe to both feeds to receive data                 transactional reporting system.’
                                                comparable to the BBO Data Feed). ISE                                                                          from market participants in order to
                                                charges distributors of its Top Quote                   Id. At 535 (quoting H.R. Rep. No. 94–                  maintain its share of trading volume.
                                                Feed a base monthly fee of $3,000 plus                  229 at 92 (1975), as reprinted in 1975                 This compelling need to attract order
                                                $20 per month per controlled device.                    U.S.C.C.A.N. 323). The court agreed                    flow imposes significant pressure on
                                                ISE charges distributors of its Spread                  with the Commission’s conclusion that                  CBOE to act reasonably in setting its
                                                Feed a base monthly fee of $3,000 plus                  ‘‘Congress intended that ‘competitive                  fees for market data, particularly given
                                                $25 per month per controlled device.19                  forces should dictate the services and                 that the market participants that will
                                                   The Exchange believes the proposed                   practices that constitute the U.S.                     pay such fees often will be the same
                                                increase in the Data Fee for Book Depth                 national market system for trading                     market participants from whom CBOE
                                                data is equitable and not unfairly                      equity securities.’ ’’22                               must attract order flow. These market
                                                discriminatory because it would apply                      As explained below in the Exchange’s                participants include broker-dealers that
                                                equally to all Customers. The Exchange                  Statement on Burden on Competition,                    control the handling of a large volume
                                                believes the proposed Data Fee is                       the Exchange believes that there is                    of customer and proprietary order flow.
                                                reasonable because it compares                          substantial evidence of competition in                 Given the portability of order flow from
                                                favorably to fees that other markets                    the marketplace for proprietary market                 one exchange to another, any exchange
                                                charge for similar products. For                        data and that the Commission can rely                  that sought to charge unreasonably high
                                                example, the International Securities                   upon such evidence in concluding that                  data fees would risk alienating many of
                                                Exchange offers a ‘‘Depth of Market’’                   the fees established in this filing are the            the same customers on whose orders it
                                                Feed, which includes the aggregated                     product of competition and therefore                   depends for competitive survival. CBOE
                                                volume of all quotes and orders                         satisfy the relevant statutory standards.              currently competes with twelve options
                                                available at each of the top five price                 In addition, the existence of alternatives             exchanges (including CBOE’s affiliate,
                                                levels for simple (single legged)                       to these data products, such as                        C2 Options Exchange) for order flow.23
                                                instruments, and a separate Spread                      consolidated data and proprietary data                    In addition, in the case of products
                                                Feed, which like the Book Depth Data                    from other sources, as described below,                that are distributed through market data
                                                Feed includes order and quote data for                  further ensures that the Exchange                      vendors, the market data vendors
                                                complex strategies (i.e., a customer must               cannot set unreasonable fees, or fees                  themselves provide additional price
                                                subscribe to both feeds to receive data                 that are unreasonably discriminatory,                  discipline for proprietary data products
                                                comparable to the Book Depth Data                       when vendors and subscribers can                       because they control the primary means
                                                Feed). ISE charges distributors of its                  select such alternatives.                              of access to certain end users. These
                                                Depth of Market Feed a base monthly                        For the reasons cited above, the                    vendors impose price discipline based
                                                fee of $5,000 plus $50 per month per                    Exchange believes the proposed fees for                upon their business models. For
                                                controlled device. ISE charges                          the BBO and Book Depth Data Feeds are                  example, vendors that assess a
                                                distributors of its Spread Feed a base                  equitable, reasonable and not unfairly                 surcharge on data they sell are able to
                                                monthly fee of $3,000 plus $25 per                      discriminatory. In addition, the                       refuse to offer proprietary products that
                                                month per controlled device.20                          Exchange believes that no substantial
ebenthall on DSK6SPTVN1PROD with NOTICES




                                                                                                                                                               their end users do not or will not
                                                  18 See IX. Proprietary Data Feed Fees, TOPO Plus         21 See IX. Proprietary Data Feed Fees, PHLX           23 The Commission has previously made a finding
                                                Orders, available at http://www.nasdaqtrader.com/       Depth Data, available at http://                       that the options industry is subject to significant
                                                Micro.aspx?id=phlxpricing.                              www.nasdaqtrader.com/Micro.aspx?id=phlxpricing.        competitive forces. See e.g., Securities Exchange
                                                  19 See ISE Schedule of Fees available at http://         22 NetCoalition, 615 F.3d at 535 (Quoting           Act Release No. 59949 (May 20, 2009), 74 FR 25593
                                                www.ise.com/assets/documents/OptionsExchange/           Securities Exchange Act Release No. 59039              (May 28, 2009) (SR–ISE–2009–97) (order approving
                                                legal/fee/ISE_fee_schedule.pdf.                         (December 9 [sic], 2008), 73 FR 74770 (December        ISE’s proposal to establish fees for a real-time depth
                                                  20 Supra Note 19.                                     9, 2008) at 74771).                                    of market data offering).



                                           VerDate Sep<11>2014   21:33 Jan 14, 2016   Jkt 238001   PO 00000   Frm 00108   Fmt 4703   Sfmt 4703   E:\FR\FM\11JAN1.SGM   11JAN1


                                                                               Federal Register / Vol. 81, No. 6 / Monday, January 11, 2016 / Notices                                              1271

                                                purchase in sufficient numbers. Internet                costs and regulatory costs affect the                  Data Feeds. The NYSE offers market
                                                portals, such as Google, impose price                   price of both obtaining the market data                data products entitled ‘‘NYSE ArcaBook
                                                discipline by providing only data that                  itself and creating and distributing                   for Amex Options’’ and ‘‘NYSE
                                                they believe will enable them to attract                market data products. It would be                      ArcaBook for Arca Options’’ that
                                                ‘‘eyeballs’’ that contribute to their                   equally misleading, however, to                        include top-of-book, last sale and
                                                advertising revenue. Similarly,                         attribute all of an exchange’s costs to the            market depth data similar to the data in
                                                Customers will not offer the BBO or                     market data portion of an exchange’s                   the BBO and Book Depth Data Feeds.
                                                Book Depth Data Feeds unless these                      joint products. Rather, all of an                         The large number of SROs, BDs, and
                                                products will help them maintain                        exchange’s costs are incurred for the                  ATSs that currently produce proprietary
                                                current users or attract new ones. For                  unified purposes of attracting order                   data or are currently capable of
                                                example, a broker-dealer will not choose                flow, executing and/or routing orders,                 producing it provides further pricing
                                                to offer the BBO or Book Depth Data                     and generating and selling data about                  discipline for proprietary data products.
                                                Feeds to its retail customers unless the                market activity. The total return that an              Each SRO, ATS, and BD is currently
                                                broker-dealer believes that the retail                  exchange earns reflects the revenues it                permitted to produce proprietary data
                                                customers will use and value the data                   receives from the joint products and the               products, and many currently do. In
                                                and the provision of such data will help                total costs of the joint products.                     addition, the OPRA data feed is a
                                                the broker-dealer maintain the customer                    The level of competition and                        significant competitive alternative to the
                                                relationship, which allows the broker-                  contestability in the market is evident in             BBO and last sale data included in the
                                                dealer to generate profits for itself.                  the numerous alternative venues that                   BBO and Book Depth Data Feeds.
                                                Professional users will not request any                 compete for order flow, including 12                      Further, data products are valuable to
                                                of these feeds from Customers unless                    options self-regulatory organization                   professional users only if they can be
                                                they can use the data for profit-                       (‘‘SRO’’) markets, as well as various                  used for profit-generating purposes in
                                                generating purposes in their businesses.                forms of alternative trading systems                   their businesses and valuable to non-
                                                All of these operate as constraints on                  (‘‘ATSs’’), including dark pools and                   professional users only insofar as they
                                                pricing proprietary data products.                      electronic communication networks                      provide information that such users
                                                   Joint Product Nature of Exchange                     (‘‘ECNs’’) and internalizing broker-                   expect will assist them in tracking
                                                Platform. Transaction execution and                     dealers (‘‘BDs’’). Competition among                   prices and market trends and making
                                                proprietary data products are                           trading platforms can be expected to                   trading decisions.
                                                complementary in that market data is                    constrain the aggregate return that each                  The existence of numerous
                                                both an input and a byproduct of the                    platform earns from the sale of its joint              alternatives to the Exchange’s products,
                                                execution service. In fact, market data                 products, but different platforms may                  including proprietary data from other
                                                and trade executions are a paradigmatic                 choose from a range of possible, and                   sources, ensures that the Exchange
                                                example of joint products with joint                    equally reasonable, pricing strategies as              cannot set unreasonable fees, or fees
                                                costs. The decision whether and on                      the means of recovering total costs. For               that are unreasonably discriminatory,
                                                which platform to post an order will                    example, some platforms may choose to                  when vendors and subscribers can elect
                                                depend on the attributes of the                         pay rebates to attract orders, charge                  these alternatives or choose not to
                                                platforms where the order can be                        relatively low prices for market data                  purchase a specific proprietary data
                                                posted, including the execution fees,                   products (or provide market data                       product if its cost to purchase is not
                                                data quality, and price and distribution                products free of charge), and charge                   justified by the returns any particular
                                                of their data products. The more trade                  relatively high prices for accessing                   vendor or subscriber would achieve
                                                executions a platform does, the more                    posted liquidity. Other platforms may                  through the purchase.
                                                valuable its market data products                       choose a strategy of paying lower
                                                become. The costs of producing market                   rebates (or no rebates) to attract orders,             C. Self-Regulatory Organization’s
                                                data include not only the costs of the                  setting relatively high prices for market              Statement on Comments on the
                                                data distribution infrastructure, but also              data products, and setting relatively low              Proposed Rule Change Received From
                                                the costs of designing, maintaining, and                prices for accessing posted liquidity. In              Members, Participants, or Others
                                                operating the exchange’s transaction                    this environment, there is no economic                   The Exchange neither solicited nor
                                                execution platform and the cost of                      basis for regulating maximum prices for                received comments on the proposed
                                                regulating the exchange to ensure its fair              one of the joint products in an industry               rule change.
                                                operation and maintain investor                         in which suppliers face competitive
                                                confidence. The total return that a                     constraints with regard to the joint                   III. Date of Effectiveness of the
                                                trading platform earns reflects the                     offering.                                              Proposed Rule Change and Timing for
                                                revenues it receives from both products                    The Existence of Alternatives. CBOE                 Commission Action
                                                and the joint costs it incurs. Moreover,                is constrained in pricing the BBO and                     The foregoing rule change has become
                                                an exchange’s broker-dealer customers                   Book Depth Data Feeds by the                           effective pursuant to Section 19(b)(3)(A)
                                                view the costs of transaction executions                availability to market participants of                 of the Act 24 and paragraph (f) of Rule
                                                and market data as a unified cost of                    alternatives to purchasing these                       19b–4 25 thereunder. At any time within
                                                doing business with the exchange.                       products. CBOE must consider the                       60 days of the filing of the proposed rule
                                                   Analyzing the cost of market data                    extent to which market participants                    change, the Commission summarily may
                                                product production and distribution in                  would choose one or more alternatives                  temporarily suspend such rule change if
                                                isolation from the cost of all of the                   instead of purchasing the exchange’s                   it appears to the Commission that such
                                                inputs supporting the creation of market                data. Other options exchanges can and                  action is necessary or appropriate in the
ebenthall on DSK6SPTVN1PROD with NOTICES




                                                data and market data products will                      have produced their own top-of-book                    public interest, for the protection of
                                                inevitably underestimate the cost of the                and book depth market data products,                   investors, or otherwise in furtherance of
                                                data and data products because it is                    and thus are sources of potential                      the purposes of the Act. If the
                                                impossible to obtain the data inputs to                 competition for MDX. For example, as                   Commission takes such action, the
                                                create market data products without a                   noted above, ISE and NASDAQ OMX
                                                fast, technologically robust, and well-                 PHLX offer market data products that                     24 15   U.S.C. 78s(b)(3)(A).
                                                regulated execution system, and system                  compete with the BBO and Book Depth                      25 17   CFR 240.19b–4(f).



                                           VerDate Sep<11>2014   21:33 Jan 14, 2016   Jkt 238001   PO 00000   Frm 00109   Fmt 4703   Sfmt 4703   E:\FR\FM\11JAN1.SGM     11JAN1


                                                1272                           Federal Register / Vol. 81, No. 6 / Monday, January 11, 2016 / Notices

                                                Commission will institute proceedings                     For the Commission, by the Division of                a collection of practices and concepts
                                                to determine whether the proposed rule                  Trading and Markets, pursuant to delegated              for business model analysis—to those
                                                change should be approved or                            authority.26                                            scientists’ and entrepreneurs’ nascent
                                                disapproved.                                            Robert W. Errett,                                       entrepreneurial efforts. Given the SBA’s
                                                                                                        Deputy Secretary.                                       esteem for the success of this program,
                                                IV. Solicitation of Comments                            [FR Doc. 2016–00254 Filed 1–8–16; 8:45 am]              the SBA has partnered with the National
                                                  Interested persons are invited to                     BILLING CODE 8011–01–P                                  Science Foundation (NSF) to offer the
                                                submit written data, views and                                                                                  Lean for Main Street Training Challenge
                                                arguments concerning the foregoing,                                                                             to current SBA Women’s Business
                                                including whether the proposed rule                     SMALL BUSINESS ADMINISTRATION                           Centers, Small Business Development
                                                change is consistent with the Act.                                                                              Centers, and SCORE Chapters
                                                                                                        Announcement of Lean for Main Street                    (‘‘Contestants’’). Contestants selected as
                                                Comments may be submitted by any of                     Training Challenge
                                                the following methods:                                                                                          winners will participate in the
                                                                                                        AGENCY: U.S. Small Business                             development and deployment of
                                                Electronic Comments                                     Administration.                                         innovative ‘‘lean startup’’ resources that
                                                                                                        ACTION: Notice.                                         can be delivered to small businesses in
                                                  • Use the Commission’s Internet                                                                               sectors or regions that have not had
                                                comment form (http://www.sec.gov/                       SUMMARY:   The U.S. Small Business                      significant exposure or access to these
                                                rules/sro.shtml); or                                    Administration (SBA) announces the                      resources. Winning Contestant
                                                  • Send an email to rule-                              Lean for Main Street Training                           representatives will participate in an in-
                                                comments@sec.gov. Please include File                   Challenge, pursuant to the America                      person and virtual train-the-trainer
                                                Number SR–CBOE–2015–115 on the                          Competes Act, to encourage current                      program and forum with I-CorpsTM
                                                subject line.                                           SBA Women’s Business Centers, Small                     national instructors to develop an
                                                                                                        Business Development Centers, and                       innovative framework for exposing lean
                                                Paper Comments                                          SCORE Chapters—to identify ways of                      methodology to businesses in traditional
                                                                                                        adapting framework established under
                                                  • Send paper comments in triplicate                                                                           sectors. Winners will then implement
                                                                                                        the National Science Foundation’s                       these newly-developed lean training
                                                to Secretary, Securities and Exchange
                                                                                                        successful I-CorpsTM business assistance                resources to businesses in their
                                                Commission, 100 F Street NE.,
                                                                                                        program for small businesses and                        respective communities on a pilot basis
                                                Washington, DC 20549–1090.
                                                                                                        aspiring entrepreneurs that have not had                and provide SBA with an assessment of
                                                All submissions should refer to File                    much exposure to those kinds of                         their effectiveness.
                                                Number SR–CBOE–2015–115. This file                      resources.
                                                                                                                                                                   2. Eligibility Rules for Participating in
                                                number should be included on the                        DATES: The submission period for                        the Competition: Only current recipients
                                                subject line if email is used. To help the              entries will begin at 12:00 p.m. EDT,                   or sub-recipients in good standing of
                                                Commission process and review your                      January 11, 2016, and end February 10,                  grants and cooperative agreements from
                                                comments more efficiently, please use                   2016, at 11:59 p.m. EDT. SBA                            SBA under the Women’s Business
                                                only one method. The Commission will                    anticipates that winners will be                        Center, Small Business Development
                                                post all comments on the Commission’s                   announced no later than February 29,                    Center (both lead and service centers are
                                                Internet Web site (http://www.sec.gov/                  2016.                                                   eligible), or SCORE programs
                                                rules/sro.shtml). Copies of the                                                                                 (‘‘Resource Partners’’) are eligible to take
                                                                                                        FOR FURTHER INFORMATION CONTACT:
                                                submission, all subsequent                                                                                      part in this competition. To be eligible
                                                                                                        Matthew Stevens, Strategic Initiatives
                                                amendments, all written statements                                                                              to win a prize under this Competition,
                                                                                                        Manager, Office of Entrepreneurial
                                                with respect to the proposed rule                                                                               a Contestant:
                                                                                                        Development, U.S. Small Business
                                                change that are filed with the
                                                                                                        Administration, 409 Third Street SW.,                      (a) Shall have registered to participate
                                                Commission, and all written
                                                                                                        6th Floor, Washington, DC 20416, (202)                  in the competition under the rules
                                                communications relating to the
                                                                                                        205–7699, LeanChallenge@sba.gov.                        promulgated by SBA;
                                                proposed rule change between the
                                                                                                        SUPPLEMENTARY INFORMATION:                                 (b) Shall have complied with all the
                                                Commission and any person, other than
                                                those that may be withheld from the                     Competition Details                                     requirements under this Notice;
                                                public in accordance with the                                                                                      (c) In the case of a private entity, shall
                                                                                                          1. Subject of Challenge Competition:
                                                provisions of 5 U.S.C. 552, will be                                                                             be incorporated in and maintain a
                                                                                                        Given the success and growing
                                                available for Web site viewing and                                                                              primary place of business in the United
                                                                                                        popularity of the National Science
                                                printing in the Commission’s Public                                                                             States, and
                                                                                                        Foundation’s I-CorpsTM program (see
                                                Reference Room, 100 F Street NE.,                       http://www.nsf.gov/news/                                   (d) May not be a Federal entity or
                                                Washington, DC 20549, on official                       special_reports/i-corps/about.jsp), the                 Federal employee acting within the
                                                business days between the hours of                      SBA is interested in the potential for                  scope of their employment;
                                                10:00 a.m. and 3:00 p.m. Copies of the                  using adapted versions of that program                     (e) Shall not be an SBA employee
                                                filing also will be available for                       as a means to assist a broader array of                 working on their applications during
                                                inspection and copying at the principal                 small businesses and aspiring                           assigned duty hours.
                                                office of the Exchange. All comments                    entrepreneurs operating outside the I-                     3. Registration Process for
                                                received will be posted without change;                 CorpsTM program’s current focus on                      Contestants: Contestants will submit
                                                the Commission does not edit personal                   technology-based businesses or                          their application through challenge.gov.
ebenthall on DSK6SPTVN1PROD with NOTICES




                                                identifying information from                            commercialization concepts. For                         Winners will be required to have an
                                                submissions. You should submit only                     reference, the I-CorpsTM program                        account in System for Award
                                                information that you wish to make                       involves expert business trainers                       Management (SAM) https://
                                                available publicly. All submissions                     helping teams of scientists and                         www.sam.gov to receive the award.
                                                should refer to File Number SR–CBOE–                    entrepreneurs apply ‘‘lean principles’’—                   4. Amount of Prize: Through the Lean
                                                2015–115 and should be submitted on                                                                             for Main Street Training Challenge, the
                                                or before February 1, 2016.                               26 17   CFR 200.30–3(a)(12).                          SBA will award up to five cash prizes


                                           VerDate Sep<11>2014   21:33 Jan 14, 2016   Jkt 238001   PO 00000   Frm 00110    Fmt 4703   Sfmt 4703   E:\FR\FM\11JAN1.SGM   11JAN1



Document Created: 2016-01-16 01:03:41
Document Modified: 2016-01-16 01:03:41
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 1268 

2025 Federal Register | Disclaimer | Privacy Policy
USC | CFR | eCFR