81_FR_19324 81 FR 19260 - Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Order Instituting Proceedings To Determine Whether to Approve or Disapprove Proposed Rule Change To Adopt FINRA Rule 2030 and FINRA Rule 4580 to Establish “Pay-To-Play” and Related Rules

81 FR 19260 - Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Order Instituting Proceedings To Determine Whether to Approve or Disapprove Proposed Rule Change To Adopt FINRA Rule 2030 and FINRA Rule 4580 to Establish “Pay-To-Play” and Related Rules

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 64 (April 4, 2016)

Page Range19260-19269
FR Document2016-07513

Federal Register, Volume 81 Issue 64 (Monday, April 4, 2016)
[Federal Register Volume 81, Number 64 (Monday, April 4, 2016)]
[Notices]
[Pages 19260-19269]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-07513]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-77465; File No. SR-FINRA-2015-056]


Self-Regulatory Organizations; Financial Industry Regulatory 
Authority, Inc.; Order Instituting Proceedings To Determine Whether to 
Approve or Disapprove Proposed Rule Change To Adopt FINRA Rule 2030 and 
FINRA Rule 4580 to Establish ``Pay-To-Play'' and Related Rules

March 29, 2016.

I. Introduction

    On December 16, 2015, Financial Industry Regulatory Authority, Inc. 
(``FINRA'') filed with the Securities and Exchange Commission (``SEC'' 
or ``Commission''), pursuant to Section 19(b)(1) of the Securities 
Exchange Act of 1934 (``Act,'' ``Exchange Act'' or ``SEA'') \1\ and 
Rule 19b-4 thereunder,\2\ a proposed rule change to adopt FINRA Rules 
2030 (Engaging in Distribution and Solicitation Activities with 
Government Entities) and 4580 (Books and Records Requirements for 
Government Distribution and Solicitation Activities) to establish 
``pay-to-play'' \3\ and related rules that would regulate the 
activities of member firms that engage in distribution or solicitation 
activities for compensation with government entities on behalf of 
investment advisers.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ ``Pay-to-play'' practices typically involve a person making 
cash or in-kind political contributions (or soliciting or 
coordinating others to make such contributions) to help finance the 
election campaigns of state or local officials or bond ballot 
initiatives as a quid pro quo for the receipt of government 
contracts.
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    The proposed rule change was published for comment in the Federal 
Register on December 30, 2015.\4\ The Commission received ten comment 
letters, from nine different commenters, in response to the proposed 
rule change.\5\ On February 8, 2016, FINRA extended the time period in 
which the Commission must approve the proposed rule change, disapprove 
the proposed rule change, or institute proceedings to determine whether 
to approve or disapprove the proposed rule change to March 29, 2016.\6\ 
On March 28, 2016, FINRA filed a letter with the Commission stating 
that it has considered the comments received by the Commission, and 
that FINRA is not intending to make changes to the proposed rule text 
in response to the comments.\7\ The Commission is publishing this order 
to institute proceedings pursuant to Exchange Act Section 19(b)(2)(B) 
\8\ to determine whether to approve or disapprove the proposed rule 
change.
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    \4\ See Exchange Act Rel. No. 76767 (Dec. 24, 2015), 80 FR 81650 
(Dec. 30, 2015) (File No. SR-FINRA-2015-056) (``Notice'').
    \5\ See Letters from David Keating, President, Center for 
Competitive Politics (``CCP''), dated Jan. 20, 2016 (``CCP 
Letter''); Clifford Kirsch and Michael Koffler, Sutherland Asbill & 
Brennan LLP, for the Committee of Annuity Insurers (``CAI''), dated 
Jan. 20, 2016 (``CAI Letter No. 1''); Clifford Kirsch and Michael 
Koffler, Sutherland Asbill & Brennan LLP, for the CAI, dated Feb. 5, 
2016 (``CAI Letter No. 2''); David T. Bellaire, Executive Vice 
President and General Counsel, Financial Services Institute 
(``FSI''), dated Jan. 20, 2016 (``FSI Letter''); Tamara K. Salmon, 
Assistant General Counsel, Investment Company Institute (``ICI''), 
dated Jan. 20, 2016 (``ICI Letter''); Patrick J Moran, Esq., dated 
Dec. 29, 2015 (``Moran Letter''); Gary A. Sanders, Counsel and Vice 
President, National Association of Insurance and Financial Advisors 
(``NAIFA''), dated Jan. 20, 2016 (``NAIFA Letter''); Judith M. Shaw, 
President, North American Securities Administrators Association, 
Inc. (``NASAA''), dated Jan. 20, 2016 (``NASAA Letter''); Hugh D. 
Berkson, President, Public Investors Arbitration Bar Association 
(``PIABA''), dated Jan. 20, 2016 (``PIABA Letter''); and H. 
Christopher Bartolomucci and Brian J. Field, Bancroft PLLC, for the 
New York Republican State Committee and the Tennessee Republican 
Party (``State Parties''), dated Jan. 20, 2016 (``State Parties 
Letter'').
    \6\ See Letter from Victoria Crane, Associate General Counsel, 
FINRA, to Lourdes Gonzalez, Assistant Director, Sales Practices, 
Division of Trading and Markets, Securities and Exchange Commission, 
dated Feb. 8, 2016.
    \7\ See Letter from Victoria Crane, Associate General Counsel, 
FINRA, to Brent J. Fields, Secretary, Securities and Exchange 
Commission, dated Mar. 28, 2016 (``FINRA Response Letter''). The 
FINRA Letter is available on FINRA's Web site at http://www.finra.org, at the principal office of FINRA, and at the 
Commission's Public Reference Room.
    \8\ 15 U.S.C. 78s(b)(2)(B).
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    Institution of proceedings does not indicate that the Commission 
has

[[Page 19261]]

reached any conclusions with respect to the proposed rule change, nor 
does it mean that the Commission will ultimately disapprove the 
proposed rule change. Rather, as discussed below, the Commission seeks 
additional input on the proposed rule change and issues presented by 
the proposal.

II. Description of the Proposed Rule Change \9\

    As described more fully in the Notice, FINRA is proposing a pay-to-
play rule, Rule 2030,\10\ that FINRA states is modeled on the 
Commission's Rule 206(4)-5 under the Investment Advisers Act of 1940 
(``Advisers Act''), which addresses pay-to-play practices by investment 
advisers (the ``SEC Pay-to-Play Rule'').\11\ The SEC Pay-to-Play Rule, 
among other things, prohibits an investment adviser and its covered 
associates from providing or agreeing to provide, directly or 
indirectly, payment to any person to solicit a government entity for 
investment advisory services on behalf of the investment adviser unless 
the person is a ``regulated person.'' \12\ A ``regulated person,'' as 
defined in the SEC Pay-to-Play Rule, includes a FINRA member firm, 
provided that: (a) FINRA rules prohibit member firms from engaging in 
distribution or solicitation activities if political contributions have 
been made; and (b) the SEC finds, by order, that such rules impose 
substantially equivalent or more stringent restrictions on member firms 
than the SEC Pay-to-Play Rule imposes on investment advisers and that 
such rules are consistent with the objectives of the SEC Pay-to-Play 
Rule.\13\ Therefore, based on this regulatory framework, FINRA is 
proposing its own pay-to-play rule to enable its member firms to 
continue to engage in distribution and solicitation activities for 
compensation with government entities on behalf of investment advisers, 
while at the same time deterring its member firms from engaging in pay-
to-play practices.\14\ FINRA also believes that its proposed rule would 
establish a comprehensive regime to regulate the activities of its 
member firms that engage in distribution or solicitation activities 
with government entities on behalf of investment advisers and would 
impose substantially equivalent restrictions on FINRA member firms 
engaging in distribution or solicitation activities to those the SEC 
Pay-to-Play Rule imposes on investment advisers.\15\
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    \9\ The proposed rule change, as described in this Item II, is 
excerpted, in part, from the Notice, which was substantially 
prepared by FINRA. See supra note 4.
    \10\ See Notice, 80 FR at 81650-51 (citing Advisers Act Release 
No. 3043 (July 1, 2010), 75 FR 41018 (July 14, 2010) (Political 
Contributions by Certain Investment Advisers) (``SEC Pay-to-Play 
Rule Adopting Release'')).
    \11\ FINRA also published the proposed rule change in Regulatory 
Notice 14-50 (Nov. 2014) (``Regulatory Notice 14-50'') and sought 
comment on the proposal. FINRA states that commenters were generally 
supportive of the proposed rule change, but also expressed some 
concerns. As such, FINRA revised the proposed rule change as 
published in Regulatory Notice 14-50 in response to those comments. 
As described more fully in the Notice, FINRA believes that the 
revisions it made more closely align FINRA's proposed rule with the 
SEC Pay-to-Play Rule and help reduce cost and compliance burden 
concerns raised by commenters. See Notice, 80 FR at 81651, n. 16.
    \12\ See Notice, 80 FR at 81650, 81656. See also SEC Pay-to-Play 
Rule 206(4)-5(a)(2)(i)(A).
    \13\ See Notice, 80 FR at 81650, n. 6 (citing SEC Pay-to-Play 
Rule 206(4)-5(f)(9)).
    \14\ See Notice, 80 FR at 81651, 81656.
    \15\ See id. at 81651, 81656.
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    Furthermore, FINRA is proposing Rule 4580, which would impose 
recordkeeping requirements on FINRA member firms in connection with its 
pay-to-play rule that would allow examination of member firms' books 
and records for compliance with the pay-to-play rule.\16\ FINRA 
believes that its proposed Rule 4580 is consistent with similar 
recordkeeping requirements imposed on investment advisers in connection 
with the SEC Pay-to-Play Rule.\17\
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    \16\ See id. at 81651, 81655-56.
    \17\ See id. at 81655, n. 60 (citing Advisers Act Rule 204-
2(a)(18) and (h)(1)).
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    The following is an overview of some of the key provisions in 
FINRA's proposed rules.

A. Proposed Rule 2030(a): Limitation on Distribution and Solicitation 
Activities

    Proposed Rule 2030(a) would prohibit a covered member from engaging 
in distribution or solicitation activities for compensation with a 
government entity on behalf of an investment adviser that provides or 
is seeking to provide investment advisory services to such government 
entity within two years after a contribution to an official of the 
government entity is made by the covered member or a covered associate, 
including a person who becomes a covered associate within two years 
after the contribution is made.\18\ FINRA states that the terms and 
scope of the prohibitions in proposed Rule 2030(a) are modeled on the 
SEC Pay-to-Play Rule.\19\
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    \18\ See Notice, 80 FR at 81651.
    \19\ See id. (citing SEC Pay-to-Play Rule 206(4)-5(a)(1)).
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    FINRA explains that proposed Rule 2030(a) would not ban or limit 
the amount of political contributions a covered member or its covered 
associates could make.\20\ Rather, FINRA states that, consistent with 
the SEC Pay-to-Play Rule, the proposed rule would impose a two-year 
``time out'' on engaging in distribution or solicitation activities for 
compensation with a government entity on behalf of an investment 
adviser after the covered member or its covered associates make a 
contribution to an official of the government entity.\21\ According to 
FINRA, the two-year time out period is intended to discourage covered 
members from participating in pay-to-play practices by requiring a 
cooling-off period during which the effects of a political contribution 
on the selection process can be expected to dissipate.\22\
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    \20\ See Notice, 80 FR at 81651.
    \21\ See id.
    \22\ Id.
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1. Distribution Activities
    FINRA states that, based on the definition of ``regulated person'' 
in the SEC Pay-to-Play Rule, it is required to adopt a rule that 
prohibits its member firms from engaging in distribution activities (as 
well as solicitation activities) with government entities if political 
contributions have been made.\23\ FINRA also notes that certain 
language in the SEC Pay-to-Play Rule Adopting Release further supports 
the inclusion of distribution activities by broker-dealers in a FINRA 
pay-to-play rule.\24\
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    \23\ See id. at 81660-61 (explaining that FINRA believes its 
proposed rule must apply to member firms engaging in distribution 
activities and that FINRA did not revise the proposed rule to remove 
references to the term distribution as requested by comments 
received in response to Regulatory Notice 14-50).
    \24\ See id. at 81660-61 (citing SEC Pay-to-Play Rule Adopting 
Release, 75 FR 41018, 41040 n. 298 where, according to FINRA, the 
Commission ``clarif[ied] under what circumstances distribution 
payments would violate the SEC's Pay-to-Play Rule'').
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    However, FINRA also explains that, based on the definition of a 
``covered investment pool'' in proposed Rule 2030(g)(3),\25\ the 
proposed rule would not apply to distribution activities related to 
registered investment companies that are not investment options of a 
government entity's plan or program.\26\ Therefore, the proposed rule 
would apply to distribution activities involving unregistered pooled

[[Page 19262]]

investment vehicles such as hedge funds, private equity funds, venture 
capital funds, and collective investment trusts, and registered pooled 
investment vehicles such as mutual funds, but only if those registered 
pools are an investment option of a participant-directed plan or 
program of a government entity.\27\ FINRA also notes that, consistent 
with the SEC Pay-to-Play Rule, to the extent mutual fund distribution 
fees are paid by the fund pursuant to a 12b-1 plan, such payments would 
not be prohibited under the proposed rule as they would not constitute 
payments by the fund's investment adviser.\28\ However, if the adviser 
pays for the fund's distribution out of its ``legitimate profits,'' the 
proposed rule would generally be implicated.\29\
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    \25\ See id. at 81654, n. 46 (proposed Rule 2030(g)(3) defines a 
``covered investment pool'' to mean: ``(A) Any investment company 
registered under the Investment Company Act that is an investment 
option of a plan or program of a government entity, or (B) Any 
company that would be an investment company under Section 3(a) of 
the Investment Company Act but for the exclusion provided from that 
definition by either Section 3(c)(1), 3(c)(7) or 3(c)(11) of that 
Act'').
    \26\ See Notice, 80 FR at 81661, nn. 105-106 (explaining that 
the proposed rule would not apply to distribution activities 
relating to all registered pooled investment vehicles).
    \27\ See id. at 81661. See also id. at 81651, n. 17 and 81654, 
n. 46.
    \28\ See id. at 81661.
    \29\ See id. (noting, among other things, that ``for private 
funds, third parties are often compensated by the investment adviser 
or its affiliated general partner'').
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2. Solicitation Activities
    FINRA also states that, consistent with the SEC Pay-to-Play Rule, 
proposed Rule 2030(g)(11) defines the term ``solicit'' to mean: ``(A) 
With respect to investment advisory services, to communicate, directly 
or indirectly, for the purpose of obtaining or retaining a client for, 
or referring a client to, an investment adviser; and (B) With respect 
to a contribution or payment, to communicate, directly or indirectly, 
for the purpose of obtaining or arranging a contribution or payment.'' 
\30\ FINRA also notes that, although the determination of whether a 
particular communication would be a solicitation would depend on the 
facts and circumstances relating to such communication, as a general 
proposition FINRA believes that any communication made under 
circumstances reasonably calculated to obtain or retain an advisory 
client would be considered a solicitation unless the circumstances 
otherwise indicate that the communication does not have the purpose of 
obtaining or retaining an advisory client.\31\
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    \30\ See id. at 81651, n. 18. See also id. at 81653, n. 40.
    \31\ See id.
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B. Proposed Rule 2030(b): Prohibition on Soliciting and Coordinating 
Contributions

    Proposed Rule 2030(b) would also prohibit a covered member or 
covered associate from coordinating or soliciting any person or 
political action committee (PAC) to make any: (1) Contribution to an 
official of a government entity in respect of which the covered member 
is engaging in, or seeking to engage in, distribution or solicitation 
activities on behalf of an investment adviser; or (2) payment to a 
political party of a state or locality of a government entity with 
which the covered member is engaging in, or seeking to engage in, 
distribution or solicitation activities on behalf of an investment 
adviser.\32\ FINRA states that this provision is modeled on a similar 
provision in the SEC Pay-to-Play Rule \33\ and is intended to prevent 
covered members or covered associates from circumventing the proposed 
rule's prohibition on direct contributions to certain elected officials 
such as by ``bundling'' a large number of small employee contributions 
to influence an election, or making contributions (or payments) 
indirectly through a state or local political party.\34\
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    \32\ See id. at 81654. See also id. at 81662.
    \33\ See id. at 81654 (citing SEC Pay-to-Play Rule 206(4)-
5(a)(2)).
    \34\ See Notice, 80 FR at 81654.
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C. Proposed Rule 2030(c): Exceptions

    FINRA's proposed pay-to-play rule contains three exceptions from 
the proposed rule's prohibitions: (1) De minimis contributions, (2) new 
covered associates, and (3) certain returned contributions.\35\ FINRA 
states that these exceptions are modeled on similar exceptions in the 
SEC Pay-to-Play Rule.\36\
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    \35\ See id.
    \36\ See id. (citing SEC Pay-to-Play Rule 206(4)-5(b)).
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1. De Minimis Contribution Exception
    Proposed Rule 2030(c)(1) would except from the rule's restrictions 
contributions made by a covered associate who is a natural person to 
government entity officials for whom the covered associate was entitled 
to vote at the time of the contributions, provided the contributions do 
not exceed $350 in the aggregate to any one official per election.\37\ 
However, if the covered associate was not entitled to vote for the 
official at the time of the contribution, the contribution must not 
exceed $150 in the aggregate per election.\38\ FINRA states that, 
consistent with the SEC Pay-to-Play Rule, under this exception, primary 
and general elections would be considered separate elections.\39\ FINRA 
also explains that this exception is based on the theory that such 
contributions are typically made without the intent or ability to 
influence the selection process of the investment adviser.\40\
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    \37\ See Notice, 80 FR at 81655.
    \38\ See id.
    \39\ See id. (citing SEC Pay-to-Play Rule Adopting Release, 75 
FR 41018, 41034).
    \40\ See Notice, 80 FR at 81655.
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2. Exception for Certain New Covered Associates
    The proposed rule would attribute to a covered member contributions 
made by a person within two years (or, in some cases, six months) of 
becoming a covered associate. However, proposed Rule 2030(c)(2) would 
provide an exception from the proposed rule's restrictions for covered 
members if a natural person made a contribution more than six months 
prior to becoming a covered associate of the covered member unless the 
covered associate engages in, or seeks to engage in, distribution or 
solicitation activities with a government entity on behalf of the 
covered member.\41\ FINRA states that this exception is consistent with 
the SEC Pay-to-Play Rule \42\ and is intended to balance the need for 
covered members to be able to make hiring decisions against the need to 
protect against individuals marketing to prospective employers their 
connections to, or influence over, government entities the employer 
might be seeking as clients.\43\ FINRA also provides, with respect to 
the ``look back'' provisions in the proposed rules generally, the 
following illustrations of how the ``look back'' provisions work: if, 
for example, the contributions were made more than two years (or six 
months for new covered associates) prior to the employee becoming a 
covered associate, the time out has run.\44\ According to FINRA, 
however, if the contribution was made less than two years (or six 
months, as applicable) from the time the person becomes a covered 
associate, the proposed rule would prohibit the covered member that 
hires or promotes the contributing covered associate from receiving 
compensation for engaging in distribution or solicitation activities on 
behalf of an investment adviser from the hiring or promotion date until 
the applicable period has run.\45\ FINRA also states that the ``look 
back'' provisions are designed to prevent covered members from 
circumventing the rule by influencing the selection process by hiring 
persons who have made political contributions.\46\
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    \41\ See id.
    \42\ See id. (citing SEC Pay-to-Play Rule 206(4)-5(b)(2)).
    \43\ See Notice, 80 FR at 81655.
    \44\ See id.
    \45\ See id.
    \46\ See id. at 81653, 81655.

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[[Page 19263]]

3. Exception for Certain Returned Contributions
    Proposed Rule 2030(c)(3) would provide an exception from the 
proposed rule's restrictions for covered members if the restriction is 
due to a contribution made by a covered associate and: (1) The covered 
member discovered the contribution within four months of it being made; 
(2) the contribution was less than $350; and (3) the contribution is 
returned within 60 days of the discovery of the contribution by the 
covered member.\47\ FINRA explains that, consistent with the SEC Pay-
to-Play Rule, this exception would allow a covered member to cure the 
consequences of an inadvertent political contribution.\48\ The proposed 
rule would also provide that covered members with 150 or fewer 
registered representatives would be able to rely on this exception no 
more than two times per calendar year, while covered members with more 
than 150 registered representatives would be permitted to rely on this 
exception no more than three times per calendar year.\49\ Furthermore, 
a covered member would not be able to rely on an exception more than 
once with respect to contributions by the same covered associate 
regardless of the time period, which is consistent with similar 
provisions in the SEC Pay-to-Play Rule.\50\
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    \47\ See id. at 81655.
    \48\ See id.
    \49\ See id. FINRA notes that these limitations are consistent 
with similar provisions in the SEC Pay-to-Play Rule 206(4)-5(b)(3), 
although the SEC Pay-to-Play Rule includes different allowances for 
larger and smaller investment advisers based on the number of 
employees they report on Form ADV. See id. at 81655, n. 59.
    \50\ See Notice, 80 FR at 81655.
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D. Proposed Rule 2030(d): Prohibitions as Applied to Covered Investment 
Pools

    Proposed Rule 2030(d)(1) provides that a covered member that 
engages in distribution or solicitation activities with a government 
entity on behalf of a covered investment pool \51\ in which a 
government entity invests or is solicited to invest shall be treated as 
though the covered member was engaging in or seeking to engage in 
distribution or solicitation activities with the government entity on 
behalf of the investment adviser to the covered investment pool 
directly.\52\ Proposed Rule 2030(d)(2) provides that an investment 
adviser to a covered investment pool in which a government entity 
invests or is solicited to invest shall be treated as though that 
investment adviser were providing or seeking to provide investment 
advisory services directly to the government entity.\53\ FINRA states 
that proposed Rule 2030(d) is modeled on a similar prohibition in the 
SEC Pay-to-Play Rule and would apply the prohibitions of the proposed 
rule to situations in which an investment adviser manages assets of a 
government entity through a hedge fund or other type of pooled 
investment vehicle.\54\ Therefore, according to FINRA, the provision 
would extend the protection of the proposed rule to public pension 
plans that access the services of investment advisers through hedge 
funds and other types of pooled investment vehicles sponsored or 
advised by investment advisers as a funding vehicle or investment 
option in a government-sponsored plan, such as a 529 plan.\55\
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    \51\ See id. at 81654, n. 46 (proposed Rule 2030(g)(3) defines a 
``covered investment pool'' to mean: ``(A) Any investment company 
registered under the Investment Company Act that is an investment 
option of a plan or program of a government entity, or (B) Any 
company that would be an investment company under Section 3(a) of 
the Investment Company Act but for the exclusion provided from that 
definition by either Section 3(c)(1), 3(c)(7) or 3(c)(11) of that 
Act'').
    \52\ See Notice, 80 FR at 81654, n. 47 (FINRA notes that, 
consistent with the SEC Pay-to-Play Rule, under the proposed rule, 
if a government entity is an investor in a covered investment pool 
at the time a contribution triggering a two-year time out is made, 
the covered member must forgo any compensation related to the assets 
invested or committed by the government entity in the covered 
investment pool) (citing SEC Pay-to-Play Rule Adopting Release, 75 
FR 41018, 41047).
    \53\ See Notice, 80 FR at 81654, n. 48 (FINRA states that it 
added proposed Rule 2030(d)(2) in response to comments on Regulatory 
Notice 14-50 to clarify, for purposes of the proposed rule, the 
relationship between an investment adviser to a covered investment 
pool and a government entity that invests in the covered investment 
pool).
    \54\ See id. at 81654 (citing SEC Pay-to-Play Rule 206(4)-5(c)).
    \55\ See Notice, 80 FR at 81654 (citing SEC Pay-to-Play Rule 
Adopting Release, 75 FR 41018, 41044, which discusses the 
applicability of the SEC Pay-to-Play Rule to covered investment 
pools).
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E. Proposed Rule 2030(e): Prohibition on Indirect Contributions or 
Solicitations

    Proposed Rule 2030(e) provides that it shall be a violation of Rule 
2030 for any covered member or any of its covered associates to do 
anything indirectly that, if done directly, would result in a violation 
of the rule.\56\ FINRA states that this provision is consistent with a 
similar provision in the SEC Pay-to-Play Rule \57\ and would prevent a 
covered member or its covered associates from funneling payments 
through third parties, including, for example, consultants, attorneys, 
family members, friends or companies affiliated with the covered member 
as a means to circumvent the proposed rule.\58\ FINRA also notes that, 
consistent with guidance provided by the SEC in connection with SEC 
Pay-to-Play Rule 206(4)-5(d), proposed Rule 2030(e) would require a 
showing of intent to circumvent the rule in order for such persons to 
trigger the two-year ``time out.'' \59\
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    \56\ See Notice, 80 FR at 81654.
    \57\ See id. (citing SEC Pay-to-Play Rule 206(4)-5(d)).
    \58\ See Notice, 80 FR at 81654 (citing SEC Pay-to-Play Rule 
Adopting Release, 75 FR 41018, 41044, which discusses direct and 
indirect contributions or solicitations).
    \59\ See Notice, 80 FR at 81654.
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F. Proposed Rule 2030(f): Exemptions

    Proposed Rule 2030(f) includes an exemptive provision for covered 
members, modeled on the exemptive provision in the SEC Pay-to-Play 
Rule, that would allow covered members to apply to FINRA for an 
exemption from the proposed rule's two-year time out.\60\ As proposed, 
FINRA states that this provision would allow FINRA to exempt covered 
members, either conditionally or unconditionally, from the proposed 
rule's time out requirement where the covered member discovers 
contributions that would trigger the compensation ban after they have 
been made, and when imposition of the prohibition would be unnecessary 
to achieve the rule's intended purpose.\61\ In determining whether to 
grant an exemption, FINRA would take into account varying facts and 
circumstances, outlined in the proposed rule, that each application 
presents (e.g., the timing and amount of the contribution, the nature 
of the election, and the contributor's apparent intent or motive in 
making the contribution).\62\ FINRA notes that this provision would 
provide covered members with an additional avenue by which to seek to 
cure the consequences of an inadvertent violation by the covered member 
or its covered associates that falls outside the limits of one of the 
proposed rule's exceptions.\63\
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    \60\ See id. at 81654-55.
    \61\ See id. at 81655.
    \62\ See id.
    \63\ See id.
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G. Proposed Rule 2030(g): Definitions

    The following is an overview of some of the key definitions in 
FINRA's proposed rules.
1. Contributions
    Proposed Rule 2030(g)(1) defines ``contribution'' to mean any gift, 
subscription, loan, advance, deposit of money, or anything of value 
made for the purpose of influencing the election for a federal, state 
or local office, and includes any payments for debts incurred in such 
an election or

[[Page 19264]]

transition or inaugural expenses incurred by a successful candidate for 
state or local office.\64\ FINRA states that this definition is 
consistent with the SEC Pay-to-Play Rule.\65\ FINRA also states that it 
would not consider a donation of time by an individual to be a 
contribution, provided the covered member has not solicited the 
individual's efforts and the covered member's resources, such as office 
space and telephones, are not used.\66\ FINRA further states that it 
would not consider a charitable donation made by a covered member to an 
organization that qualifies for an exemption from federal taxation 
under the Internal Revenue Code, or its equivalent in a foreign 
jurisdiction, at the request of an official of a government entity to 
be a contribution for purposes of the proposed rule.\67\
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    \64\ See id. at 81652.
    \65\ See id.
    \66\ See id. (citing SEC Pay-to-Play Rule Adopting Release, 75 
FR 41018, 41030).
    \67\ See Notice, 80 FR at 81652.
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2. Covered Associates
    Proposed Rule 2030(g)(2) defines the term ``covered associates'' to 
mean: ``(A) Any general partner, managing member or executive officer 
of a covered member, or other individual with a similar status or 
function; (B) Any associated person of a covered member who engages in 
distribution or solicitation activities with a government entity for 
such covered member; (C) Any associated person of a covered member who 
supervises, directly or indirectly, the government entity distribution 
or solicitation activities of a person in subparagraph (B) above; and 
(D) Any political action committee controlled by a covered member or a 
covered associate.'' \68\ FINRA states that, as also noted in the SEC 
Pay-to-Play Rule Adopting Release, contributions made to influence the 
selection process are typically made not by the firm itself, but by 
officers and employees of the firm who have a direct economic stake in 
the business relationship with the government client.\69\ For example, 
contributions by an ``executive officer of a covered member'' (as 
defined in proposed Rule 2030(g)(5)) would trigger the two-year time 
out.\70\ FINRA also notes that whether a person is an executive officer 
would depend on his or her function or activities and not his or her 
title.\71\ In addition, FINRA states that a covered associate would 
include a PAC controlled by the covered member or any of its covered 
associates, as a PAC is often used to make political contributions.\72\ 
FINRA explains that it would consider a ``covered member'' (as defined 
in proposed Rule 2030(g)(4)) or its covered associates to have 
``control'' over a PAC if the covered member or covered associate has 
the ability to direct or cause the direction of governance or 
operations of the PAC.\73\
---------------------------------------------------------------------------

    \68\ Id. at 81653, n. 37.
    \69\ See id. (citing SEC Pay-to-Play Rule Adopting Release, 75 
FR 41018, 41031).
    \70\ See Notice, 80 FR at 81653.
    \71\ See id.
    \72\ See id.
    \73\ See id.
---------------------------------------------------------------------------

3. Official of a Government Entity
    FINRA explains that an ``official'' (as defined in proposed Rule 
2030(g)(8)) of a ``government entity'' (as defined in proposed Rule 
2030(g)(7))--both of which FINRA states are consistent with the SEC 
Pay-to-Play Rule definitions--would include an incumbent, candidate or 
successful candidate for elective office of a government entity if the 
office is directly or indirectly responsible for, or can influence the 
outcome of, the hiring of an investment adviser or has authority to 
appoint any person who is directly or indirectly responsible for, or 
can influence the outcome of, the hiring of an investment adviser.\74\ 
FINRA also explains that government entities would include all state 
and local governments, their agencies and instrumentalities, and all 
public pension plans and other collective government funds, including 
participant-directed plans such as 403(b), 457, and 529 plans.\75\
---------------------------------------------------------------------------

    \74\ See id. at 81652.
    \75\ See id.
---------------------------------------------------------------------------

    FINRA further states that the two-year time out would be triggered 
by contributions, not only to elected officials who have legal 
authority to hire the adviser, but also to elected officials (such as 
persons with appointment authority) who can influence the hiring of the 
adviser.\76\ FINRA notes that it is the scope of authority of the 
particular office of an official, not the influence actually exercised 
by the individual that would determine whether the individual has 
influence over the awarding of an investment advisory contract under 
the definition.\77\
---------------------------------------------------------------------------

    \76\ See id.
    \77\ See id. (citing SEC Pay-to-Play Rule Adopting Release, 75 
FR 41018, 41029 (discussing the terms ``official'' and ``government 
entity'').
---------------------------------------------------------------------------

H. Proposed Rule 4580: Recordkeeping Requirements

    Proposed Rule 4580 would require covered members that engage in 
distribution or solicitation activities with a government entity on 
behalf of any investment adviser that provides or is seeking to provide 
investment advisory services to such government entity to maintain 
books and records that would allow FINRA to examine for compliance with 
its pay-to-play rule.\78\ FINRA states that this provision is 
consistent with similar recordkeeping requirements imposed on 
investment advisers in connection with the SEC Pay-to-Play Rule.\79\ 
The proposed rule would also require covered members to maintain a list 
or other record of certain specific information.\80\ FINRA states that 
the proposed rule would, among other things, require that the direct 
and indirect contributions or payments made by the covered member or 
any of its covered associates be listed in chronological order and 
indicate the name and title of each contributor and each recipient of 
the contribution or payment, as well as the amount and date of each 
contribution or payment, and whether the contribution was the subject 
of the exception for returned contributions in proposed Rule 2030.\81\
---------------------------------------------------------------------------

    \78\ See Notice, 80 FR at 81655.
    \79\ See id. (citing Advisers Act Rule 204-2(a)(18) and (h)(1)).
    \80\ See Notice, 80 FR at 81655-56.
    \81\ See id.
---------------------------------------------------------------------------

III. Summary of Comments

    As noted above, the Commission received ten comment letters, from 
nine different commenters, on the proposed rule change.\82\ Six 
commenters generally expressed support for FINRA's proposal.\83\ 
However, five of those commenters, while generally expressing support 
for the goals of the proposal, also raised certain concerns regarding 
various aspects of the proposal as drafted and recommended amendments 
to the proposal.\84\ The other three commenters did not support the 
proposed rule as drafted based largely on concerns involving the First 
Amendment to the U.S. Constitution.\85\ These comments are summarized 
below.\86\ On March 28, 2016, FINRA filed a letter with the Commission 
stating that it has considered the comments received by the Commission, 
and that FINRA is not intending to make

[[Page 19265]]

changes to the proposed rule text in response to the comments.\87\
---------------------------------------------------------------------------

    \82\ See supra note 5. CAI submitted two separate comment 
letters. See CAI Letter No. 1 and CAI Letter No. 2.
    \83\ See CAI Letter No. 1; CAI Letter No. 2; FSI Letter; ICI 
Letter; NAIFA Letter; NASAA Letter; and PIABA Letter.
    \84\ See CAI Letter No. 1; CAI Letter No. 2; FSI Letter; NAIFA 
Letter; NASAA Letter; and PIABA Letter. ICI did not raise additional 
concerns, but states that it is satisfied with FINRA's revisions and 
responses to the proposal as drafted in Regulatory Notice 14-50. See 
ICI Letter.
    \85\ See CCP Letter; Moran Letter; and State Parties Letter.
    \86\ For further detail, the comments that the Commission 
received on the Notice are available on the Commission's Web site at 
http://www.sec.gov/comments/sr-finra-2015-056/finra2015056.shtml.
    \87\ See FINRA Response Letter, supra note 7.
---------------------------------------------------------------------------

A. First Amendment Comments

    As noted above, three commenters oppose the proposed rule as 
drafted based on First Amendment concerns.\88\ One commenter simply 
noted that he thinks FINRA may have some First Amendment issues and 
suggested that FINRA consider raising the amount and restricted 
political donations limitations to Congressional committee members that 
might influence government decision-making in the relevant area.\89\
---------------------------------------------------------------------------

    \88\ See CCP Letter; Moran Letter; and State Parties Letter.
    \89\ See Moran Letter.
---------------------------------------------------------------------------

    Another commenter urged the Commission to reject FINRA's proposal 
because, according to that commenter, it impermissibly restricts core 
political speech in violation of the First Amendment.\90\ As more fully 
explained in the commenter's letter, this commenter makes the following 
general arguments in support of its position: (1) That FINRA's proposal 
is not narrowly tailored to achieve a compelling government interest 
and thus cannot survive First Amendment scrutiny and (2) that the 
Commission should examine FINRA's proposal on its own merits and should 
not take comfort from the opinion of the United States Court of Appeals 
for the DC Circuit in Blount v. SEC, 61 F.3d 938 (D.C. Cir. 1995), 
which upheld MSRB's Rule G-37 against a First Amendment challenge.\91\ 
More specifically, this commenter also makes the following arguments 
regarding FINRA's proposal, including that: (i) The proposed 
contributions limits are too low to allow citizens to exercise their 
constitutional right to participate in the political process; (ii) the 
rule discriminates between contributions to a candidate for whom an 
individual is entitled to vote and other candidates and cannot be 
squared with the Supreme Court's decision in McCutcheon v. FEC, 134 S. 
Ct. 1434 (2014); (iii) FINRA did not consider less restrictive 
alternatives; (iv) the ``look-back'' provisions are overbroad and 
insufficiently tailored to support the governmental interest claimed to 
be served by these rules; (v) the rules are preempted, with respect to 
federal elections, by the Federal Election Campaign Act; (vi) the rules 
are impermissibly vague and overbroad; and (vii) the rules are 
overbroad as applied to independent broker-dealers and their registered 
representatives who operate as independent contractors because they are 
not are tailored to the manner in which services are provided by 
financial advisors in the independent broker-dealer model.\92\
---------------------------------------------------------------------------

    \90\ See CCP Letter (also urging rejection of MSRB's proposed 
amendments to its pay-to-play rules, MSRB Rule G-37).
    \91\ See CCP Letter.
    \92\ See id.
---------------------------------------------------------------------------

    Similarly, another commenter opposes FINRA's proposed rule, stating 
that the proposal is unlawful and unconstitutional.\93\ This commenter 
makes the following general arguments in support of its position. 
First, the commenter claims that the proposal is unlawful as it is 
ultra vires because Congress did not empower entities like FINRA--nor 
agencies like the SEC--to regulate federal political contributions and 
the proposal is a direct effort to deter member firms and their 
employees from engaging in conduct that is protected by the First 
Amendment and permitted by federal statute.\94\ As more fully explained 
in the commenter's letter, this commenter makes the following claims in 
support of its argument, including that: (i) Campaign finance 
regulation has long been the exclusive province of Congress and the 
Federal Election Commission; (ii) Congress' comprehensive regime of 
political contribution limits forecloses FINRA's effort to regulate the 
same conduct; and (iii) even assuming Congress' contribution limits 
regime does not preclude FINRA from enacting its own rules, the 
proposal exceeds FINRA's authority to issue rules ``designed to prevent 
fraudulent and manipulative acts and practices[.] '' \95\ Second, the 
commenter also claims that the proposal violates the First 
Amendment.\96\ In support of this argument, the commenter states that 
FINRA cannot show that the proposal's restrictions are necessary to 
further a sufficiently important interest, and do so in a sufficient 
tailored manner.\97\ As more fully explained in the commenter's letter, 
this commenter makes the following claims in support of its argument, 
including that: (i) The proposal severely burdens First Amendment 
rights and, therefore, FINRA bears an exceedingly high burden in 
establishing the constitutionality of the proposal; (ii) FINRA openly 
acknowledges that its proposal is a broad prophylactic measure that 
deters constitutionally protected conduct even when the government has 
no legitimate interest in doing so; (iii) the Blount opinion overlooked 
the disparate impact that a restriction like the FINRA proposal has on 
candidates; and (iv) the Blount opinion also did not discuss the 
constitutionality of anything comparable to the FINRA proposal's 
prohibition on coordinating or soliciting contributions ``to a 
political party of a State or locality where the investment adviser is 
providing or seeking to provide investment advisory services to a 
government entity.'' \98\
---------------------------------------------------------------------------

    \93\ See State Parties Letter (attaching its opening and reply 
appellate briefs filed in the Republican State Committee v. SEC, No. 
14-1194 on Dec. 22, 2014 and Feb. 4, 2015, respectively).
    \94\ See State Parties Letter.
    \95\ See id. (quoting 15 U.S.C. 78o-3(b)(6)).
    \96\ See State Parties Letter.
    \97\ See id.
    \98\ See id.
---------------------------------------------------------------------------

    Although not expressly opposing the proposed rules on First 
Amendment grounds, two other commenters also raise First Amendment 
comments.\99\ One of these commenters submits that Rule 2030 is not 
closely drawn in terms of the conduct it prohibits, the persons who are 
subject to its restrictions, and the circumstances in which it is 
triggered.\100\ This commenter claims that the proposed rule's 
ambiguity may contravene one of the ``key animating principles of the 
Commission in crafting the [SEC Pay-to-Play Rule]'' which, according to 
the commenter, was to ensure its rule was narrowly tailored to serve a 
compelling governmental interest, namely, the elimination of pay-to-
play practices by investment advisers by preventing fraudulent acts and 
practices in the market for the provision of investment advisory 
services to government entities.\101\ Another commenter states that the 
proposed rules may ``inadvertently capture activity that does not 
present the risk of quid pro quo corruption,'' and this commenter 
believes that FINRA must ``define the contours of its proposal as 
clearly and distinctly as possible to avoid an unnecessary limitation 
on one's First Amendment rights, especially in the area of political 
speech.'' \102\
---------------------------------------------------------------------------

    \99\ See CAI Letter No. 1 and FSI Letter.
    \100\ See CAI Letter No. 1 (arguing that ``[f]ailing to meet 
this objective of the [SEC Pay-to-Play Rule] would appear to be 
fatal to Rule 2030 inasmuch as the [SEC Pay-to-Play Rule] requires 
the Commission to find, by order, that Rule 2030 meets the 
objectives of the [SEC Pay-to-Play Rule]'').
    \101\ See CAI Letter No. 1 (stating that in adopting the SEC 
Pay-to-Play Rule, ``the Commission demonstrated its sensitivity to, 
and careful consideration of, potential First Amendment concerns 
because of the Rule's potential impact on political 
contributions'').
    \102\ FSI Letter.
---------------------------------------------------------------------------

B. Variable Annuity-Related Comments

    Two commenters raised concerns regarding the application of the 
proposed rules to variable annuities.\103\

[[Page 19266]]

Both of these commenters requested, as a threshold matter, that FINRA 
confirm that Rule 2030 would not apply to variable annuities.\104\ In 
support of one of these commenter's request that the proposed rule 
should not apply to the sales of variable annuity contracts which are 
supported by a separate account that invests in mutual funds, the 
commenter argues that the nature of variable annuities and the way 
investment options are selected does not implicate the investment 
advisory solicitation activities contemplated by the SEC Pay-to-Play 
Rule.\105\ This same commenter claims that the relationship between a 
variable annuity contract holder and the investment adviser to a mutual 
fund supporting the variable annuity does not rise to a level such that 
it should implicate a pay-to-play obligation.\106\ Another one of these 
commenter's claims, in support of its argument that Rule 2030 should 
not apply to variable annuities, is that compliance with Rule 2030 
would be impractical for broker-dealers selling variable annuities in 
the government market.\107\ This commenter also argues, for example, 
that a covered member selling a variable annuity, particularly where 
the separate account is a registered as a unit investment trust, cannot 
fairly be seen to be engaging in solicitation activities on behalf of 
all of the investment advisers and sub-advisers that manage the covered 
investment pools available as investment options under the separate 
account and subaccounts.\108\
---------------------------------------------------------------------------

    \103\ See CAI Letter No. 1 and FSI Letter. See also CAI Letter 
No. 2 (reflecting CAI's suggested revisions to the certain language 
in some of FINRA's proposed rules).
    \104\ See CAI Letter No. 1 and FSI Letter.
    \105\ See FSI Letter (claiming that applying the proposed rule 
to variable annuities will significantly increase the compliance 
burden and as such may limit the options our members make available 
to 403(b) and 457 plans).
    \106\ See FSI Letter.
    \107\ See CAI Letter No. 1.
    \108\ See id.
---------------------------------------------------------------------------

    One of these commenters also requests that proposed Rule 2030 be 
modified to, among other things, clarify that the distribution of a 
two-tiered product such as a variable annuity is not solicitation 
activity for an investment adviser and sub-advisers managing the funds 
available as investment options.\109\ Furthermore, this same commenter 
states that if FINRA or the Commission determines that broker-dealers 
selling variable annuities constitute solicitation activities for 
purposes of Rule 2030, that determination raises a host of interpretive 
questions that, in this commenter's view, will require further guidance 
from FINRA or the Commission.\110\
---------------------------------------------------------------------------

    \109\ See id.
    \110\ See id.
---------------------------------------------------------------------------

C. Comments Regarding the Scope of the Proposed Rule

    Two commenters also expressed concern that proposed rule 2030(d) 
would, in their view, re-characterize ``ordinary'' or ``customary'' 
distribution activities for covered investment pools as the 
solicitation of clients on behalf of the investment adviser to the 
covered investment pools.\111\ One of these commenters requests that 
such customary distribution activity by member firms for covered 
investment pools sold to government entities not be treated as 
solicitation activity for an investment adviser for purposes of Rule 
2030 simply because an investment adviser provides advisory services to 
a covered investment pool that is available as an investment 
option.\112\ As more fully explained in the commenter's letter, the 
commenter claims, for example, that proposed Rule 2030(d) would recast 
``traditional'' broker-dealer activity (i.e., the offer and sale of 
covered investment pool securities pursuant to a selling or placement 
agent agreement) into something it is not: The solicitation of 
investment advisory services on behalf of an investment adviser.\113\ 
This commenter also claims that the decision in Goldstein v. SEC, 451 
F.3d 873 (D.C. Cir. 2006) and the Commission staff's interpretive 
position under Advisers Act Rule 206(4)-3 make proposed Rule 2030(d) 
impractical, as it would put selling firms in a contradictory position 
under FINRA rules and Advisers Act rules.\114\ This commenter states 
that a broker-dealer that offers and sells interests in a mutual fund 
or private fund cannot be characterized as soliciting on behalf of the 
investment adviser to a covered investment pool.\115\
---------------------------------------------------------------------------

    \111\ See CAI Letter No. 1 and FSI Letter.
    \112\ See CAI Letter No. 1.
    \113\ See id.
    \114\ See id.
    \115\ See id.
---------------------------------------------------------------------------

    Similarly, another commenter expressed concern with the apparent 
application of proposed Rule 2030(d) to traditional brokerage sales of 
mutual funds and variable annuities to participant-directed government-
sponsored retirement plans.\116\ As more fully explained in the 
commenter's letter, this commenter states that it continues to be 
concerned that the provisions in proposed Rule 2030(d) ``go beyond that 
which is required under Rule 206(4)-5(a)(2)(i) and Rule 206(4)-5(c) to 
the detriment of investors.'' \117\ This same commenter also claims 
that mutual fund sales, as well as variable annuity sales, should be 
excluded, claiming that the proposed rules serve to redefine the sale 
of mutual funds as solicitation by a broker-dealer on behalf of an 
investment adviser and also conflicts with the realities of 
conventional mutual fund selling agreements.\118\
---------------------------------------------------------------------------

    \116\ See FSI Letter.
    \117\ FSI Letter.
    \118\ See id.
---------------------------------------------------------------------------

D. Comments Regarding the Inclusion of Distribution Activity in the 
Proposed Rule

    One commenter generally expressed concern that Rule 2030 is 
unnecessarily ambiguous regarding the term distribution activities in 
Rule 2030(a).\119\ This commenter claims that it is unclear what 
distribution activities ``with'' a government entity would be 
prohibited, what compensation is covered by the proposed rule and who 
must pay it, and when a member firm might be deemed to be acting ``on 
behalf of'' an investment adviser.\120\ For example, this commenter 
states that the ambiguity of Rule 2030 may result in its misapplication 
in a variety of contexts.
---------------------------------------------------------------------------

    \119\ See CAI Letter No. 1.
    \120\ See id.
---------------------------------------------------------------------------

    This commenter also claims that, while the SEC Pay-to-Play Rule 
requires regulated persons to be subject to rules that prohibit them 
from engaging in certain distribution activities if certain political 
contributions have been made, Rule 206(4)-5 does not mandate the use of 
the term ``distribution'' in describing the conduct prohibited by the 
proposed rule, and suggested revised rule text reflecting that 
assertion.\121\
---------------------------------------------------------------------------

    \121\ See CAI Letter No. 1 and CAI Letter No. 2 (reflecting 
CAI's suggested revisions to certain language in some of FINRA's 
proposed rules).
---------------------------------------------------------------------------

    The commenter believes that its suggested revisions would, among 
other things, eliminate the potential concern that a selling firm might 
violate Rule 2030 unknowingly due to being deemed to be acting on 
behalf of investment advisers or sub-advisers of underlying funds with 
which it has no relationship.\122\
---------------------------------------------------------------------------

    \122\ See CAI Letter No. 1 (claiming that the commenter's 
suggested revisions would not result in any inappropriate narrowing 
of the scope of Rule 2030).
---------------------------------------------------------------------------

E. Comments Regarding Defined Terms Used in the Proposed Rules

    Two commenters requested clarification of certain defined terms 
used in the proposed rules.\123\ One commenter urged FINRA, or the 
Commission, to clarify the meaning of

[[Page 19267]]

the term ``instrumentality'' as it is used in the definition of 
``government entity.'' \124\ This commenter claims that, without 
additional guidance, covered members will continue to struggle with 
whether a contribution to a given entity should be treated as a 
contribution to an instrumentality of a state or state agency, thus 
triggering the two-year time out.\125\ This same commenter also asked 
for clarification as to whether each and every ``contribution'' (as 
defined in proposed Rule 2030(g)(1)) is, by definition, also a 
``payment'' (as defined in proposed Rule 2030(g)(9)).\126\
---------------------------------------------------------------------------

    \123\ See CAI Letter No. 1 and NAIFA Letter.
    \124\ See CAI Letter No. 1 (claiming that CAI's members have 
struggled to understand the contours of this term in the context of 
the SEC Pay-to-Play Rule).
    \125\ See id.
    \126\ See CAI Letter No. 1 (discussing Notice, 80 FR at 81654, 
n. 41: ``Consistent with the SEC Pay-to-Play Rule, FINRA is 
including the broader term ``payments,'' as opposed to 
``contributions,'' to deter a cover member from circumventing the 
proposed rule's prohibitions by coordinating indirect contributions 
to government officials by making payments to political parties'').
---------------------------------------------------------------------------

    Another commenter requests that FINRA clarify the definition of a 
``covered associate'' and clarify and delineate the positions that 
would qualify someone as a covered ``official.'' \127\ This commenter 
clams that, in response to the same definition of ``covered associate'' 
as used in the SEC Pay-to-Play Rule, many investment advisers and 
broker dealers have classified all of their representatives as covered 
associates regardless of whether they actually engage in the 
solicitation activity specified in the definition.\128\ This commenter 
believes that additional clarification on when an associated person of 
a covered member would (or would not) qualify as a ``covered 
associate'' would ease compliance burdens, curtail overly broad limits 
on legitimate political activity, and increase the consistency of 
procedures amongst member firms who seek to comply with both the letter 
and the spirit of the proposed rule.\129\ This same commenter requests 
additional details or guidance from the Commission with respect to this 
definition of ``official'' because, according to that commenter, that 
definition has caused, and will continue to spark confusion over 
exactly what offices subject the holder to be classified as an 
``official'' given that the term is defined the same way in the SEC 
Pay-to-Play Rule.\130\
---------------------------------------------------------------------------

    \127\ See NAIFA Letter.
    \128\ See id.
    \129\ See id.
    \130\ See id.
---------------------------------------------------------------------------

F. Comments Regarding PAC Contributions That Trigger the Anti-
Circumvention Provision of the Proposed Rule

    This commenter also claims that statements made by FINRA in the 
Notice regarding the proposed rule's anti-circumvention provision, 
proposed Rule 2030(e), combined with statements made in SEC staff 
guidance concerning whether contributions through PACs would violate 
the SEC Pay-to-Play Rule and section 208(d) of the Advisers Act, have 
the ability to chill contributions to PACs.\131\ This commenter claims, 
for example, that prospective contributors who simply want to donate to 
a PAC have been hesitant to or restricted from doing so out of fear 
that they may be making an indirect contribution in violation of the 
SEC Pay-to-Play Rule.\132\ Accordingly, this commenter requests further 
guidance from the Commission on the factors by which contributions to 
PACs would or would not trigger the anti-circumvention provision of the 
proposed rule.\133\
---------------------------------------------------------------------------

    \131\ See id.
    \132\ See id.
    \133\ See id.
---------------------------------------------------------------------------

G. Comments Regarding the De Minimis Exception Under Proposed Rule 
2030(c)

    Several commenters raised concerns regarding the de minimis 
contribution exception under proposed Rule 2030(c)(1). One commenter 
requested that the $350 and $150 amounts ``be raised substantially'' in 
both SEC Pay-to-Play Rule and in proposed Rule 2030(c)(1), and further 
requested that the $350 limitation on the proposed exception for 
returned contributions under proposed Rule 2030(c)(3), be eliminated in 
both the SEC Pay-to-Play Rule and in FINRA's proposed rule.\134\
---------------------------------------------------------------------------

    \134\ See CAI Letter No. 1.
---------------------------------------------------------------------------

H. Comments Regarding the Grandfathering of Existing Accounts and 
Contracts

    One commenter requested that FINRA clarify the application of the 
proposed rule to existing government entity accounts or contracts.\135\ 
This commenter requests that, in the event that FINRA does not amend 
the application of its proposed rule to covered investment pools (as 
requested by this same commenter), FINRA apply the proposed rule only 
to accounts and variable contracts opened after the effective 
date.\136\
---------------------------------------------------------------------------

    \135\ See FSI Letter.
    \136\ See id.
---------------------------------------------------------------------------

I. Comments Regarding Application of the Proposed Rules to the 
Independent Business Model

    One commenter claims that its members will face difficulties in 
attempting to comply with the proposed rules, and that these 
difficulties stem, primarily, from a requirement for independent firms 
to implement a rule that is premised on the notion that solicitation of 
clients is performed pursuant to a centralized process controlled by 
the management of a registered investment adviser.\137\ This same 
commenter claims that the lack of clarity as to the application of the 
SEC Pay-to-Play Rule to its members' business model, and the scope of 
government officials that trigger the requirements, has led some firms 
to adopt aggressive compliance programs that prohibit political 
contributions.\138\ Accordingly, this commenter claims that absent 
clarity concerning the application of the proposed rule to the 
brokerage services provided to 403(b) and 457 plans, its members will 
be faced with the choice of either adopting similarly aggressive 
policies or prohibiting sales to government-sponsored retirement 
plans.\139\
---------------------------------------------------------------------------

    \137\ See FSI Letter (claiming FSI believes that the SEC Pay-to-
Play Rule has inadvertently captured non-corrupting activity and it 
fears that the proposed rule may do the same).
    \138\ See id.
    \139\ See id.
---------------------------------------------------------------------------

J. Comments Regarding Proposed Rule 4580: Books and Records 
Requirements

    One commenter claims that it continues to believe that not all 
payments to political parties or PACs should have to be maintained 
under the books and records requirements of proposed Rule 4580.\140\ 
Rather, this commenter believes that only payments to political parties 
or PACs where the covered member or a covered associate (i) directs the 
political party or PAC to make a contribution to an official of a 
government entity which the covered member is soliciting on behalf of 
an investment adviser or (ii) knows that the political party or PAC is 
going to make a contribution to an official of a government entity 
which the covered member is soliciting on behalf of an investment 
adviser, should have to be maintained.\141\ This commenter states that, 
while it appreciates FINRA's rationale for proposed Rule 4580, it 
believes the costs and burdens associated with the request far outweigh 
the benefits to FINRA in ensuring compliance with the rule and will 
lead

[[Page 19268]]

to periodic ``fishing expeditions'' by FINRA examiners.\142\
---------------------------------------------------------------------------

    \140\ See CAI Letter No. 1.
    \141\ See id.
    \142\ See id.
---------------------------------------------------------------------------

K. Comments Requesting More Stringent Requirements in the Proposed 
Rules

    Two commenters suggested including more stringent requirements in 
FINRA's proposed rule.\143\ First, both commenters request that FINRA 
expand the applicability of its proposed rules to include state-
registered investment advisers.\144\ More specifically, one of these 
commenters suggests that FINRA include state-registered investment 
advisers in its definition of ``investment adviser'' for the purposes 
of its proposed rule.\145\ These commenters note, for example, that 
FINRA states in the Notice that relatively few state-registered 
investment advisers manage public pension plans.\146\ However, one of 
these commenters believes that this alone does not justify permitting 
FINRA-member firms that do manage public pension plans, but happen to 
work with smaller investment advisers, to engage in pay-to-play 
activities with no repercussions.\147\ One of these commenters also 
claims that state-registered investment advisers now include larger 
firms and, therefore, it is much more likely that state-registered 
investment advisers advise or manage public pension plans or similar 
funds.\148\
---------------------------------------------------------------------------

    \143\ See NASAA Letter and PIABA Letter.
    \144\ See NASAA Letter and PIABA Letter.
    \145\ See NASAA Letter.
    \146\ See NASAA Letter and PIABA Letter.
    \147\ See PIABA Letter.
    \148\ See NASAA Letter.
---------------------------------------------------------------------------

    Second, these same two commenters request that FINRA include a 
mandatory disgorgement provision for violations of its proposed 
rule.\149\ These commenters state that they are disappointed that FINRA 
removed the mandatory disgorgement provisions from the proposal as 
outlined in FINRA's Regulatory Notice 14-50.\150\ These commenters 
believe that a mandatory disgorgement provision would act as a 
significant deterrent to engaging in pay-to-play schemes, and it should 
remain in FINRA's final rule.\151\
---------------------------------------------------------------------------

    \149\ See NASAA Letter and PIABA Letter.
    \150\ See NASAA Letter and PIABA Letter.
    \151\ See NASAA Letter and PIABA Letter.
---------------------------------------------------------------------------

    Finally, one of these commenters believes that the current two-year 
cooling-off period in the proposal should be at least four years.\152\ 
This commenter believes that the two-year cooling-off period does not 
adequately reduce the incentive for FINRA member firms to make 
political contributions in order to obtain pay-to-play advantages.\153\ 
This commenter states FINRA should start with the most comprehensive 
rule, and that it would welcome the deterrent effect of a four-year 
cooling off period.\154\
---------------------------------------------------------------------------

    \152\ See PIABA Letter.
    \153\ See id.
    \154\ See id.
---------------------------------------------------------------------------

IV. Proceedings To Determine Whether To Approve or Disapprove SR-FINRA-
2015-056 and Grounds for Disapproval Under Consideration

    The Commission is instituting proceedings pursuant to Exchange Act 
Section 19(b)(2)(B) to determine whether the proposed rule change 
should be approved or disapproved.\155\ Institution of proceedings 
appears appropriate at this time in view of the legal and policy issues 
raised by the proposal. As noted above, institution of proceedings does 
not indicate that the Commission has reached any conclusions with 
respect to any of the issues involved. Rather, the Commission seeks and 
encourages interested persons to comment on the proposed rule change, 
including the comments received, and provide the Commission with 
additional comment to inform the Commission's analysis as to whether to 
approve or disapprove the proposal.
---------------------------------------------------------------------------

    \155\ 15 U.S.C. 78s(b)(2). Exchange Act Section 19(b)(2)(B) 
provides that proceedings to determine whether to disapprove a 
proposed rule change must be concluded within 180 days of the date 
of publication of notice of the filing of the proposed rule change. 
The time for conclusion of the proceedings may be extended for up to 
an additional 60 days if the Commission finds good cause for such 
extension and publishes its reasons for so finding or if the self-
regulatory organization consents to the extension.
---------------------------------------------------------------------------

    Pursuant to Exchange Act Section 19(b)(2)(B),\156\ the Commission 
is providing notice of the grounds for disapproval under consideration. 
The Commission is instituting proceedings to allow for additional 
analysis of, and input from, commenters with regard to the proposed 
rule change's consistency with Section 15A of the Exchange Act, and in 
particular Sections 15A(b)(6) and 15A(b)(9). Exchange Act Section 
15A(b)(6) \157\ requires, among other things, that FINRA rules must be 
designed to prevent fraudulent and manipulative acts and practices, to 
promote just and equitable principles of trade, and, in general, to 
protect investors and the public interest. In addition, Exchange Act 
Section 15A(b)(9) \158\ requires that FINRA rules not impose any 
unnecessary or inappropriate burden on competition.
---------------------------------------------------------------------------

    \156\ 15 U.S.C. 78s(b)(2)(B).
    \157\ 15 U.S.C. 78o-3(b)(6).
    \158\ 15 U.S.C. 78o-3(b)(9).
---------------------------------------------------------------------------

V. Request for Written Comments

    The Commission requests that interested persons provide written 
submissions of their views, data, and arguments with respect to the 
issues raised by the proposed rule change. In particular, the 
Commission invites the written views of interested persons on whether 
the proposed rule change is inconsistent with Sections 15A(b)(6) and 
15A(b)(9), or any other provision, of the Exchange Act, or the rules 
and regulations thereunder.
    Although there do not appear to be any issues relevant to approval 
or disapproval that would be facilitated by an oral presentation of 
views, data, and arguments, the Commission will consider, pursuant to 
Rule 19b-4, any request for an opportunity to make an oral 
presentation.\159\
---------------------------------------------------------------------------

    \159\ Exchange Act Section 19(b)(2), as amended by the 
Securities Acts Amendments of 1975, Pub. L. 94-29, 89 Stat. 97 
(1975), grants the Commission flexibility to determine what type of 
proceeding--either oral or notice and opportunity for written 
comments--is appropriate for consideration of a particular proposal 
by a self-regulatory organization. See Securities Acts Amendments of 
1975, Report of the Senate Committee on Banking, Housing and Urban 
Affairs to Accompany S. 249, S. Rep. No. 75, 94th Cong., 1st Sess. 
30 (1975).
---------------------------------------------------------------------------

    Interested persons are invited to submit written data, views, and 
arguments by April 25, 2016 concerning whether the proposed rule change 
should be approved or disapproved. Any person who wishes to file a 
rebuttal to any other person's submission must file that rebuttal by 
May 19, 2016. Comments may be submitted by any of the following 
methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-FINRA-2015-056 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-FINRA-2015-056. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule

[[Page 19269]]

change that are filed with the Commission, and all written 
communications relating to the proposed rule change between the 
Commission and any person, other than those that may be withheld from 
the public in accordance with the provisions of 5 U.S.C. 552, will be 
available for Web site viewing and printing in the Commission's Public 
Reference Room, 100 F Street NE., Washington, DC 20549, on official 
business days between the hours of 10:00 a.m. and 3:00 p.m. Copies of 
such filing also will be available for inspection and copying at the 
principal office of FINRA. All comments received will be posted without 
change. The Commission does not edit personal identifying information 
from submissions. You should submit only information that you wish to 
make publicly available.
    All submissions should refer to File Number SR-FINRA-2015-056 and 
should be submitted on or before April 25, 2016. If comments are 
received, any rebuttal comments should be submitted by May 19, 2016.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\160\
---------------------------------------------------------------------------

    \160\ 17 CFR 200.30-3(a)(12); 17 CFR 200.30-3(a)(57).
---------------------------------------------------------------------------

Robert W. Errett,
Deputy Secretary.
[FR Doc. 2016-07513 Filed 4-1-16; 8:45 am]
 BILLING CODE 8011-01-P



                                                  19260                             Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices

                                                     (11) Each Fund will achieve                            Nos. 1, 2, 3, and 4 thereto, is consistent               firms that engage in distribution or
                                                  commodities exposure through                              with Section 6(b)(5) of the Act 40 and                   solicitation activities for compensation
                                                  investment in a Subsidiary, and such                      Section 11A(a)(1)(C)(iii) of the Act 41                  with government entities on behalf of
                                                  investment may not exceed 25% of a                        and the rules and regulations                            investment advisers.
                                                  Fund’s total assets, as measured at the                   thereunder applicable to a national                         The proposed rule change was
                                                  end of every quarter of a Fund’s taxable                  securities exchange.                                     published for comment in the Federal
                                                  year.                                                                                                              Register on December 30, 2015.4 The
                                                                                                            IV. Conclusion                                           Commission received ten comment
                                                     (12) Each Fund may invest up to an
                                                  aggregate amount of 15% of its net                          It is therefore ordered, pursuant to                   letters, from nine different commenters,
                                                  assets in illiquid assets (calculated at                  Section 19(b)(2) of the Act,42 that the                  in response to the proposed rule
                                                  the time of investment), including Rule                   proposed rule change (SR–NYSEArca–                       change.5 On February 8, 2016, FINRA
                                                  144A securities deemed illiquid by the                    2015–107), as modified by Amendment                      extended the time period in which the
                                                  Adviser, consistent with Commission                       Nos. 1, 2, 3, and 4 thereto, be, and it                  Commission must approve the proposed
                                                  guidance.                                                 hereby is, approved.                                     rule change, disapprove the proposed
                                                     (13) A minimum of 100,000 Shares for                     For the Commission, by the Division of                 rule change, or institute proceedings to
                                                  each Fund will be outstanding at the                      Trading and Markets, pursuant to delegated               determine whether to approve or
                                                  commencement of trading on the                            authority.43                                             disapprove the proposed rule change to
                                                  Exchange.                                                 Robert W. Errett,                                        March 29, 2016.6 On March 28, 2016,
                                                  The Exchange represents that all                          Deputy Secretary.                                        FINRA filed a letter with the
                                                  statements and representations made in                    [FR Doc. 2016–07511 Filed 4–1–16; 8:45 am]               Commission stating that it has
                                                  the filing regarding (a) the description of               BILLING CODE 8011–01–P
                                                                                                                                                                     considered the comments received by
                                                  the portfolio, (b) limitations on portfolio                                                                        the Commission, and that FINRA is not
                                                  holdings or reference assets, or (c) the                                                                           intending to make changes to the
                                                  applicability of Exchange rules and                       SECURITIES AND EXCHANGE                                  proposed rule text in response to the
                                                  surveillance procedures constitute                        COMMISSION                                               comments.7 The Commission is
                                                  continued listing requirements for                                                                                 publishing this order to institute
                                                                                                            [Release No. 34–77465; File No. SR–FINRA–                proceedings pursuant to Exchange Act
                                                  listing the Shares on the Exchange. In                    2015–056]
                                                  addition, the issuer has represented to                                                                            Section 19(b)(2)(B) 8 to determine
                                                  the Exchange that it will advise the                      Self-Regulatory Organizations;                           whether to approve or disapprove the
                                                  Exchange of any failure by the Funds to                   Financial Industry Regulatory                            proposed rule change.
                                                                                                            Authority, Inc.; Order Instituting                          Institution of proceedings does not
                                                  comply with the continued listing
                                                                                                            Proceedings To Determine Whether to                      indicate that the Commission has
                                                  requirements, and, pursuant to its
                                                  obligations under Section 19(g)(1) of the                 Approve or Disapprove Proposed Rule                         4 See Exchange Act Rel. No. 76767 (Dec. 24,
                                                  Act, the Exchange will monitor for                        Change To Adopt FINRA Rule 2030 and                      2015), 80 FR 81650 (Dec. 30, 2015) (File No. SR–
                                                  compliance with the continued listing                     FINRA Rule 4580 to Establish ‘‘Pay-To-                   FINRA–2015–056) (‘‘Notice’’).
                                                  requirements.39 If a Fund is not in                       Play’’ and Related Rules                                    5 See Letters from David Keating, President,

                                                                                                                                                                     Center for Competitive Politics (‘‘CCP’’), dated Jan.
                                                  compliance with the applicable listing                    March 29, 2016.                                          20, 2016 (‘‘CCP Letter’’); Clifford Kirsch and
                                                  requirements, the Exchange will                                                                                    Michael Koffler, Sutherland Asbill & Brennan LLP,
                                                  commence delisting procedures under                       I. Introduction                                          for the Committee of Annuity Insurers (‘‘CAI’’),
                                                  NYSE Arca Equities Rule 5.5(m). This                                                                               dated Jan. 20, 2016 (‘‘CAI Letter No. 1’’); Clifford
                                                                                                               On December 16, 2015, Financial                       Kirsch and Michael Koffler, Sutherland Asbill &
                                                  approval order is based on all of the                     Industry Regulatory Authority, Inc.                      Brennan LLP, for the CAI, dated Feb. 5, 2016 (‘‘CAI
                                                  Exchange’s representations, including                     (‘‘FINRA’’) filed with the Securities and                Letter No. 2’’); David T. Bellaire, Executive Vice
                                                  those set forth above, in the Notice, and                 Exchange Commission (‘‘SEC’’ or                          President and General Counsel, Financial Services
                                                                                                                                                                     Institute (‘‘FSI’’), dated Jan. 20, 2016 (‘‘FSI Letter’’);
                                                  in Amendment Nos. 1, 2, 3, and 4 to the                   ‘‘Commission’’), pursuant to Section                     Tamara K. Salmon, Assistant General Counsel,
                                                  proposed rule change. The Commission                      19(b)(1) of the Securities Exchange Act                  Investment Company Institute (‘‘ICI’’), dated Jan.
                                                  notes that the Funds and the Shares                       of 1934 (‘‘Act,’’ ‘‘Exchange Act’’ or                    20, 2016 (‘‘ICI Letter’’); Patrick J Moran, Esq., dated
                                                  must comply with the requirements of                                                                               Dec. 29, 2015 (‘‘Moran Letter’’); Gary A. Sanders,
                                                                                                            ‘‘SEA’’) 1 and Rule 19b–4 thereunder,2 a                 Counsel and Vice President, National Association of
                                                  NYSE Arca Equities Rule 8.600,                            proposed rule change to adopt FINRA                      Insurance and Financial Advisors (‘‘NAIFA’’), dated
                                                  including those set forth in this                         Rules 2030 (Engaging in Distribution                     Jan. 20, 2016 (‘‘NAIFA Letter’’); Judith M. Shaw,
                                                  proposed rule change, to be listed and                    and Solicitation Activities with                         President, North American Securities
                                                                                                                                                                     Administrators Association, Inc. (‘‘NASAA’’), dated
                                                  traded on the Exchange on an initial and                  Government Entities) and 4580 (Books                     Jan. 20, 2016 (‘‘NASAA Letter’’); Hugh D. Berkson,
                                                  continuing basis.                                         and Records Requirements for                             President, Public Investors Arbitration Bar
                                                     For the foregoing reasons, the                         Government Distribution and                              Association (‘‘PIABA’’), dated Jan. 20, 2016
                                                  Commission finds that the proposed                        Solicitation Activities) to establish                    (‘‘PIABA Letter’’); and H. Christopher Bartolomucci
                                                                                                                                                                     and Brian J. Field, Bancroft PLLC, for the New York
                                                  rule change, as modified by Amendment                     ‘‘pay-to-play’’ 3 and related rules that                 Republican State Committee and the Tennessee
                                                                                                            would regulate the activities of member                  Republican Party (‘‘State Parties’’), dated Jan. 20,
                                                     39 The Commission notes that certain other                                                                      2016 (‘‘State Parties Letter’’).
                                                  proposals for the listing and trading of managed            40 15 U.S.C. 78f(b)(5).
                                                                                                                                                                        6 See Letter from Victoria Crane, Associate

                                                  fund shares include a representation that the               41 15                                                  General Counsel, FINRA, to Lourdes Gonzalez,
                                                                                                                    U.S.C. 78k–1(a)(1)(C)(iii).
                                                  exchange will ‘‘surveil’’ for compliance with the           42 15 U.S.C. 78s(b)(2).
                                                                                                                                                                     Assistant Director, Sales Practices, Division of
                                                  continued listing requirements. See, e.g.,                                                                         Trading and Markets, Securities and Exchange
                                                                                                              43 17 CFR 200.30–3(a)(12).
                                                  Amendment No. 2 to SR-BATS-2016-04, available                                                                      Commission, dated Feb. 8, 2016.
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                                                                              1 15 U.S.C. 78s(b)(1).
                                                  at: http://www.sec.gov/comments/sr–bats–2016–04/                                                                      7 See Letter from Victoria Crane, Associate
                                                                                                              2 17 CFR 240.19b–4.
                                                  bats201604–2.pdf. In the context of this                                                                           General Counsel, FINRA, to Brent J. Fields,
                                                  representation, it is the Commission’s view that            3 ‘‘Pay-to-play’’ practices typically involve a        Secretary, Securities and Exchange Commission,
                                                  ‘‘monitor’’ and ‘‘surveil’’ both mean ongoing             person making cash or in-kind political                  dated Mar. 28, 2016 (‘‘FINRA Response Letter’’).
                                                  oversight of the Fund’s compliance with the               contributions (or soliciting or coordinating others to   The FINRA Letter is available on FINRA’s Web site
                                                  continued listing requirements. Therefore, the            make such contributions) to help finance the             at http://www.finra.org, at the principal office of
                                                  Commission does not view ‘‘monitor’’ as a more or         election campaigns of state or local officials or bond   FINRA, and at the Commission’s Public Reference
                                                  less stringent obligation than ‘‘surveil’’ with respect   ballot initiatives as a quid pro quo for the receipt     Room.
                                                  to the continued listing requirements.                    of government contracts.                                    8 15 U.S.C. 78s(b)(2)(B).




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                                                                                   Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices                                                        19261

                                                  reached any conclusions with respect to                  engage in distribution and solicitation                  states that, consistent with the SEC Pay-
                                                  the proposed rule change, nor does it                    activities for compensation with                         to-Play Rule, the proposed rule would
                                                  mean that the Commission will                            government entities on behalf of                         impose a two-year ‘‘time out’’ on
                                                  ultimately disapprove the proposed rule                  investment advisers, while at the same                   engaging in distribution or solicitation
                                                  change. Rather, as discussed below, the                  time deterring its member firms from                     activities for compensation with a
                                                  Commission seeks additional input on                     engaging in pay-to-play practices.14                     government entity on behalf of an
                                                  the proposed rule change and issues                      FINRA also believes that its proposed                    investment adviser after the covered
                                                  presented by the proposal.                               rule would establish a comprehensive                     member or its covered associates make
                                                                                                           regime to regulate the activities of its                 a contribution to an official of the
                                                  II. Description of the Proposed Rule
                                                                                                           member firms that engage in                              government entity.21 According to
                                                  Change 9
                                                                                                           distribution or solicitation activities                  FINRA, the two-year time out period is
                                                     As described more fully in the Notice,                with government entities on behalf of                    intended to discourage covered
                                                  FINRA is proposing a pay-to-play rule,                   investment advisers and would impose                     members from participating in pay-to-
                                                  Rule 2030,10 that FINRA states is                        substantially equivalent restrictions on                 play practices by requiring a cooling-off
                                                  modeled on the Commission’s Rule                         FINRA member firms engaging in                           period during which the effects of a
                                                  206(4)–5 under the Investment Advisers                   distribution or solicitation activities to               political contribution on the selection
                                                  Act of 1940 (‘‘Advisers Act’’), which                    those the SEC Pay-to-Play Rule imposes                   process can be expected to dissipate.22
                                                  addresses pay-to-play practices by                       on investment advisers.15
                                                  investment advisers (the ‘‘SEC Pay-to-                      Furthermore, FINRA is proposing                       1. Distribution Activities
                                                  Play Rule’’).11 The SEC Pay-to-Play                      Rule 4580, which would impose                               FINRA states that, based on the
                                                  Rule, among other things, prohibits an                   recordkeeping requirements on FINRA                      definition of ‘‘regulated person’’ in the
                                                  investment adviser and its covered                       member firms in connection with its                      SEC Pay-to-Play Rule, it is required to
                                                  associates from providing or agreeing to                 pay-to-play rule that would allow                        adopt a rule that prohibits its member
                                                  provide, directly or indirectly, payment                 examination of member firms’ books                       firms from engaging in distribution
                                                  to any person to solicit a government                    and records for compliance with the                      activities (as well as solicitation
                                                  entity for investment advisory services                  pay-to-play rule.16 FINRA believes that                  activities) with government entities if
                                                  on behalf of the investment adviser                      its proposed Rule 4580 is consistent                     political contributions have been
                                                  unless the person is a ‘‘regulated                       with similar recordkeeping                               made.23 FINRA also notes that certain
                                                  person.’’ 12 A ‘‘regulated person,’’ as                  requirements imposed on investment                       language in the SEC Pay-to-Play Rule
                                                  defined in the SEC Pay-to-Play Rule,                     advisers in connection with the SEC                      Adopting Release further supports the
                                                  includes a FINRA member firm,                            Pay-to-Play Rule.17                                      inclusion of distribution activities by
                                                  provided that: (a) FINRA rules prohibit                     The following is an overview of some                  broker-dealers in a FINRA pay-to-play
                                                  member firms from engaging in                            of the key provisions in FINRA’s                         rule.24
                                                  distribution or solicitation activities if               proposed rules.                                             However, FINRA also explains that,
                                                  political contributions have been made;                                                                           based on the definition of a ‘‘covered
                                                                                                           A. Proposed Rule 2030(a): Limitation on                  investment pool’’ in proposed Rule
                                                  and (b) the SEC finds, by order, that
                                                                                                           Distribution and Solicitation Activities                 2030(g)(3),25 the proposed rule would
                                                  such rules impose substantially
                                                  equivalent or more stringent restrictions                   Proposed Rule 2030(a) would prohibit                  not apply to distribution activities
                                                  on member firms than the SEC Pay-to-                     a covered member from engaging in                        related to registered investment
                                                  Play Rule imposes on investment                          distribution or solicitation activities for              companies that are not investment
                                                  advisers and that such rules are                         compensation with a government entity                    options of a government entity’s plan or
                                                  consistent with the objectives of the SEC                on behalf of an investment adviser that                  program.26 Therefore, the proposed rule
                                                  Pay-to-Play Rule.13 Therefore, based on                  provides or is seeking to provide                        would apply to distribution activities
                                                  this regulatory framework, FINRA is                      investment advisory services to such                     involving unregistered pooled
                                                  proposing its own pay-to-play rule to                    government entity within two years
                                                  enable its member firms to continue to                   after a contribution to an official of the                 21 See   id.
                                                                                                           government entity is made by the                           22 Id.
                                                                                                                                                                       23 See id. at 81660–61 (explaining that FINRA
                                                     9 The proposed rule change, as described in this      covered member or a covered associate,
                                                  Item II, is excerpted, in part, from the Notice, which                                                            believes its proposed rule must apply to member
                                                                                                           including a person who becomes a                         firms engaging in distribution activities and that
                                                  was substantially prepared by FINRA. See supra
                                                  note 4.                                                  covered associate within two years after                 FINRA did not revise the proposed rule to remove
                                                     10 See Notice, 80 FR at 81650–51 (citing Advisers     the contribution is made.18 FINRA states                 references to the term distribution as requested by
                                                  Act Release No. 3043 (July 1, 2010), 75 FR 41018         that the terms and scope of the                          comments received in response to Regulatory
                                                  (July 14, 2010) (Political Contributions by Certain                                                               Notice 14–50).
                                                                                                           prohibitions in proposed Rule 2030(a)                       24 See id. at 81660–61 (citing SEC Pay-to-Play
                                                  Investment Advisers) (‘‘SEC Pay-to-Play Rule
                                                  Adopting Release’’)).                                    are modeled on the SEC Pay-to-Play                       Rule Adopting Release, 75 FR 41018, 41040 n. 298
                                                     11 FINRA also published the proposed rule             Rule.19                                                  where, according to FINRA, the Commission
                                                  change in Regulatory Notice 14–50 (Nov. 2014)               FINRA explains that proposed Rule                     ‘‘clarif[ied] under what circumstances distribution
                                                  (‘‘Regulatory Notice 14–50’’) and sought comment         2030(a) would not ban or limit the                       payments would violate the SEC’s Pay-to-Play
                                                  on the proposal. FINRA states that commenters                                                                     Rule’’).
                                                                                                           amount of political contributions a                         25 See id. at 81654, n. 46 (proposed Rule
                                                  were generally supportive of the proposed rule
                                                  change, but also expressed some concerns. As such,       covered member or its covered                            2030(g)(3) defines a ‘‘covered investment pool’’ to
                                                  FINRA revised the proposed rule change as                associates could make.20 Rather, FINRA                   mean: ‘‘(A) Any investment company registered
                                                  published in Regulatory Notice 14–50 in response                                                                  under the Investment Company Act that is an
                                                  to those comments. As described more fully in the                                                                 investment option of a plan or program of a
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                                                                                                             14 See  Notice, 80 FR at 81651, 81656.
                                                  Notice, FINRA believes that the revisions it made          15 See                                                 government entity, or (B) Any company that would
                                                                                                                     id. at 81651, 81656.
                                                  more closely align FINRA’s proposed rule with the          16 See id. at 81651, 81655–56.
                                                                                                                                                                    be an investment company under Section 3(a) of the
                                                  SEC Pay-to-Play Rule and help reduce cost and                                                                     Investment Company Act but for the exclusion
                                                                                                             17 See id. at 81655, n. 60 (citing Advisers Act Rule
                                                  compliance burden concerns raised by commenters.                                                                  provided from that definition by either Section
                                                  See Notice, 80 FR at 81651, n. 16.                       204–2(a)(18) and (h)(1)).                                3(c)(1), 3(c)(7) or 3(c)(11) of that Act’’).
                                                     12 See Notice, 80 FR at 81650, 81656. See also          18 See Notice, 80 FR at 81651.                            26 See Notice, 80 FR at 81661, nn. 105–106
                                                  SEC Pay-to-Play Rule 206(4)–5(a)(2)(i)(A).                 19 See id. (citing SEC Pay-to-Play Rule 206(4)–
                                                                                                                                                                    (explaining that the proposed rule would not apply
                                                     13 See Notice, 80 FR at 81650, n. 6 (citing SEC       5(a)(1)).                                                to distribution activities relating to all registered
                                                  Pay-to-Play Rule 206(4)–5(f)(9)).                          20 See Notice, 80 FR at 81651.                         pooled investment vehicles).



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                                                  19262                            Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices

                                                  investment vehicles such as hedge                       an official of a government entity in                 influence the selection process of the
                                                  funds, private equity funds, venture                    respect of which the covered member is                investment adviser.40
                                                  capital funds, and collective investment                engaging in, or seeking to engage in,
                                                  trusts, and registered pooled investment                distribution or solicitation activities on            2. Exception for Certain New Covered
                                                  vehicles such as mutual funds, but only                 behalf of an investment adviser; or (2)               Associates
                                                  if those registered pools are an                        payment to a political party of a state or              The proposed rule would attribute to
                                                  investment option of a participant-                     locality of a government entity with                  a covered member contributions made
                                                  directed plan or program of a                           which the covered member is engaging
                                                                                                                                                                by a person within two years (or, in
                                                  government entity.27 FINRA also notes                   in, or seeking to engage in, distribution
                                                                                                                                                                some cases, six months) of becoming a
                                                  that, consistent with the SEC Pay-to-                   or solicitation activities on behalf of an
                                                                                                                                                                covered associate. However, proposed
                                                  Play Rule, to the extent mutual fund                    investment adviser.32 FINRA states that
                                                                                                          this provision is modeled on a similar                Rule 2030(c)(2) would provide an
                                                  distribution fees are paid by the fund
                                                                                                          provision in the SEC Pay-to-Play Rule 33              exception from the proposed rule’s
                                                  pursuant to a 12b–1 plan, such
                                                  payments would not be prohibited                        and is intended to prevent covered                    restrictions for covered members if a
                                                  under the proposed rule as they would                   members or covered associates from                    natural person made a contribution
                                                  not constitute payments by the fund’s                   circumventing the proposed rule’s                     more than six months prior to becoming
                                                  investment adviser.28 However, if the                   prohibition on direct contributions to                a covered associate of the covered
                                                  adviser pays for the fund’s distribution                certain elected officials such as by                  member unless the covered associate
                                                  out of its ‘‘legitimate profits,’’ the                  ‘‘bundling’’ a large number of small                  engages in, or seeks to engage in,
                                                  proposed rule would generally be                        employee contributions to influence an                distribution or solicitation activities
                                                  implicated.29                                           election, or making contributions (or                 with a government entity on behalf of
                                                                                                          payments) indirectly through a state or               the covered member.41 FINRA states
                                                  2. Solicitation Activities                              local political party.34                              that this exception is consistent with the
                                                     FINRA also states that, consistent                                                                         SEC Pay-to-Play Rule 42 and is intended
                                                  with the SEC Pay-to-Play Rule,                          C. Proposed Rule 2030(c): Exceptions
                                                                                                                                                                to balance the need for covered
                                                  proposed Rule 2030(g)(11) defines the                     FINRA’s proposed pay-to-play rule                   members to be able to make hiring
                                                  term ‘‘solicit’’ to mean: ‘‘(A) With                    contains three exceptions from the                    decisions against the need to protect
                                                  respect to investment advisory services,                proposed rule’s prohibitions: (1) De                  against individuals marketing to
                                                  to communicate, directly or indirectly,                 minimis contributions, (2) new covered                prospective employers their connections
                                                  for the purpose of obtaining or retaining               associates, and (3) certain returned                  to, or influence over, government
                                                  a client for, or referring a client to, an              contributions.35 FINRA states that these              entities the employer might be seeking
                                                  investment adviser; and (B) With                        exceptions are modeled on similar                     as clients.43 FINRA also provides, with
                                                  respect to a contribution or payment, to                exceptions in the SEC Pay-to-Play                     respect to the ‘‘look back’’ provisions in
                                                  communicate, directly or indirectly, for                Rule.36                                               the proposed rules generally, the
                                                  the purpose of obtaining or arranging a                 1. De Minimis Contribution Exception                  following illustrations of how the ‘‘look
                                                  contribution or payment.’’ 30 FINRA also                                                                      back’’ provisions work: if, for example,
                                                  notes that, although the determination                     Proposed Rule 2030(c)(1) would
                                                                                                          except from the rule’s restrictions                   the contributions were made more than
                                                  of whether a particular communication
                                                                                                          contributions made by a covered                       two years (or six months for new
                                                  would be a solicitation would depend
                                                                                                          associate who is a natural person to                  covered associates) prior to the
                                                  on the facts and circumstances relating
                                                                                                          government entity officials for whom                  employee becoming a covered associate,
                                                  to such communication, as a general
                                                  proposition FINRA believes that any                     the covered associate was entitled to                 the time out has run.44 According to
                                                  communication made under                                vote at the time of the contributions,                FINRA, however, if the contribution was
                                                  circumstances reasonably calculated to                  provided the contributions do not                     made less than two years (or six months,
                                                  obtain or retain an advisory client                     exceed $350 in the aggregate to any one               as applicable) from the time the person
                                                  would be considered a solicitation                      official per election.37 However, if the              becomes a covered associate, the
                                                  unless the circumstances otherwise                      covered associate was not entitled to                 proposed rule would prohibit the
                                                  indicate that the communication does                    vote for the official at the time of the              covered member that hires or promotes
                                                  not have the purpose of obtaining or                    contribution, the contribution must not               the contributing covered associate from
                                                  retaining an advisory client.31                         exceed $150 in the aggregate per                      receiving compensation for engaging in
                                                                                                          election.38 FINRA states that, consistent             distribution or solicitation activities on
                                                  B. Proposed Rule 2030(b): Prohibition                   with the SEC Pay-to-Play Rule, under                  behalf of an investment adviser from the
                                                  on Soliciting and Coordinating                          this exception, primary and general                   hiring or promotion date until the
                                                  Contributions                                           elections would be considered separate                applicable period has run.45 FINRA also
                                                    Proposed Rule 2030(b) would also                      elections.39 FINRA also explains that                 states that the ‘‘look back’’ provisions
                                                  prohibit a covered member or covered                    this exception is based on the theory                 are designed to prevent covered
                                                  associate from coordinating or soliciting               that such contributions are typically                 members from circumventing the rule
                                                  any person or political action committee                made without the intent or ability to                 by influencing the selection process by
                                                  (PAC) to make any: (1) Contribution to                                                                        hiring persons who have made political
                                                                                                            32 See id. at 81654. See also id. at 81662.
                                                                                                            33 See
                                                                                                                                                                contributions.46
                                                    27 See id. at 81661. See also id. at 81651, n. 17              id. at 81654 (citing SEC Pay-to-Play Rule
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                                                  and 81654, n. 46.                                       206(4)–5(a)(2)).
                                                                                                            34 See Notice, 80 FR at 81654.                        40 See  Notice, 80 FR at 81655.
                                                    28 See id. at 81661.
                                                                                                            35 See id.                                            41 See  id.
                                                    29 See id. (noting, among other things, that ‘‘for
                                                                                                            36 See id. (citing SEC Pay-to-Play Rule 206(4)–       42 See id. (citing SEC Pay-to-Play Rule 206(4)–
                                                  private funds, third parties are often compensated
                                                  by the investment adviser or its affiliated general     5(b)).                                                5(b)(2)).
                                                                                                                                                                  43 See Notice, 80 FR at 81655.
                                                  partner’’).                                               37 See Notice, 80 FR at 81655.
                                                    30 See id. at 81651, n. 18. See also id. at 81653,      38 See id.                                            44 See id.

                                                  n. 40.                                                    39 See id. (citing SEC Pay-to-Play Rule Adopting      45 See id.
                                                    31 See id.                                            Release, 75 FR 41018, 41034).                           46 See id. at 81653, 81655.




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                                                                                  Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices                                                     19263

                                                  3. Exception for Certain Returned                       investment pool directly.52 Proposed                   circumvent the proposed rule.58 FINRA
                                                  Contributions                                           Rule 2030(d)(2) provides that an                       also notes that, consistent with guidance
                                                                                                          investment adviser to a covered                        provided by the SEC in connection with
                                                     Proposed Rule 2030(c)(3) would
                                                                                                          investment pool in which a government                  SEC Pay-to-Play Rule 206(4)–5(d),
                                                  provide an exception from the proposed
                                                                                                          entity invests or is solicited to invest               proposed Rule 2030(e) would require a
                                                  rule’s restrictions for covered members                 shall be treated as though that                        showing of intent to circumvent the rule
                                                  if the restriction is due to a contribution             investment adviser were providing or                   in order for such persons to trigger the
                                                  made by a covered associate and: (1)                    seeking to provide investment advisory                 two-year ‘‘time out.’’ 59
                                                  The covered member discovered the                       services directly to the government
                                                  contribution within four months of it                                                                          F. Proposed Rule 2030(f): Exemptions
                                                                                                          entity.53 FINRA states that proposed
                                                  being made; (2) the contribution was                                                                              Proposed Rule 2030(f) includes an
                                                                                                          Rule 2030(d) is modeled on a similar
                                                  less than $350; and (3) the contribution                                                                       exemptive provision for covered
                                                                                                          prohibition in the SEC Pay-to-Play Rule
                                                  is returned within 60 days of the                                                                              members, modeled on the exemptive
                                                                                                          and would apply the prohibitions of the
                                                  discovery of the contribution by the                                                                           provision in the SEC Pay-to-Play Rule,
                                                                                                          proposed rule to situations in which an
                                                  covered member.47 FINRA explains                                                                               that would allow covered members to
                                                                                                          investment adviser manages assets of a
                                                  that, consistent with the SEC Pay-to-                   government entity through a hedge fund                 apply to FINRA for an exemption from
                                                  Play Rule, this exception would allow a                 or other type of pooled investment                     the proposed rule’s two-year time out.60
                                                  covered member to cure the                              vehicle.54 Therefore, according to                     As proposed, FINRA states that this
                                                  consequences of an inadvertent political                                                                       provision would allow FINRA to
                                                                                                          FINRA, the provision would extend the
                                                  contribution.48 The proposed rule                                                                              exempt covered members, either
                                                                                                          protection of the proposed rule to public
                                                  would also provide that covered                         pension plans that access the services of              conditionally or unconditionally, from
                                                  members with 150 or fewer registered                    investment advisers through hedge                      the proposed rule’s time out
                                                  representatives would be able to rely on                funds and other types of pooled                        requirement where the covered member
                                                  this exception no more than two times                   investment vehicles sponsored or                       discovers contributions that would
                                                  per calendar year, while covered                        advised by investment advisers as a                    trigger the compensation ban after they
                                                  members with more than 150 registered                   funding vehicle or investment option in                have been made, and when imposition
                                                  representatives would be permitted to                   a government-sponsored plan, such as a                 of the prohibition would be unnecessary
                                                  rely on this exception no more than                     529 plan.55                                            to achieve the rule’s intended
                                                  three times per calendar year.49                                                                               purpose.61 In determining whether to
                                                  Furthermore, a covered member would                     E. Proposed Rule 2030(e): Prohibition on               grant an exemption, FINRA would take
                                                  not be able to rely on an exception more                Indirect Contributions or Solicitations                into account varying facts and
                                                  than once with respect to contributions                    Proposed Rule 2030(e) provides that it              circumstances, outlined in the proposed
                                                  by the same covered associate regardless                shall be a violation of Rule 2030 for any              rule, that each application presents (e.g.,
                                                  of the time period, which is consistent                 covered member or any of its covered                   the timing and amount of the
                                                  with similar provisions in the SEC Pay-                 associates to do anything indirectly that,             contribution, the nature of the election,
                                                  to-Play Rule.50                                         if done directly, would result in a                    and the contributor’s apparent intent or
                                                  D. Proposed Rule 2030(d): Prohibitions                  violation of the rule.56 FINRA states that             motive in making the contribution).62
                                                  as Applied to Covered Investment Pools                  this provision is consistent with a                    FINRA notes that this provision would
                                                                                                          similar provision in the SEC Pay-to-Play               provide covered members with an
                                                    Proposed Rule 2030(d)(1) provides                     Rule 57 and would prevent a covered                    additional avenue by which to seek to
                                                  that a covered member that engages in                   member or its covered associates from                  cure the consequences of an inadvertent
                                                  distribution or solicitation activities                 funneling payments through third                       violation by the covered member or its
                                                  with a government entity on behalf of a                 parties, including, for example,                       covered associates that falls outside the
                                                  covered investment pool 51 in which a                   consultants, attorneys, family members,                limits of one of the proposed rule’s
                                                  government entity invests or is solicited               friends or companies affiliated with the               exceptions.63
                                                  to invest shall be treated as though the                covered member as a means to
                                                  covered member was engaging in or                                                                              G. Proposed Rule 2030(g): Definitions
                                                  seeking to engage in distribution or                      52 See Notice, 80 FR at 81654, n. 47 (FINRA notes      The following is an overview of some
                                                  solicitation activities with the                        that, consistent with the SEC Pay-to-Play Rule,        of the key definitions in FINRA’s
                                                  government entity on behalf of the                      under the proposed rule, if a government entity is     proposed rules.
                                                                                                          an investor in a covered investment pool at the time
                                                  investment adviser to the covered                       a contribution triggering a two-year time out is       1. Contributions
                                                                                                          made, the covered member must forgo any
                                                    47 See  id. at 81655.                                 compensation related to the assets invested or            Proposed Rule 2030(g)(1) defines
                                                    48 See  id.                                           committed by the government entity in the covered      ‘‘contribution’’ to mean any gift,
                                                    49 See id. FINRA notes that these limitations are     investment pool) (citing SEC Pay-to-Play Rule          subscription, loan, advance, deposit of
                                                  consistent with similar provisions in the SEC Pay-      Adopting Release, 75 FR 41018, 41047).
                                                                                                            53 See Notice, 80 FR at 81654, n. 48 (FINRA states
                                                                                                                                                                 money, or anything of value made for
                                                  to-Play Rule 206(4)–5(b)(3), although the SEC Pay-
                                                  to-Play Rule includes different allowances for larger   that it added proposed Rule 2030(d)(2) in response     the purpose of influencing the election
                                                  and smaller investment advisers based on the            to comments on Regulatory Notice 14–50 to clarify,     for a federal, state or local office, and
                                                  number of employees they report on Form ADV.            for purposes of the proposed rule, the relationship    includes any payments for debts
                                                  See id. at 81655, n. 59.                                between an investment adviser to a covered
                                                                                                          investment pool and a government entity that
                                                                                                                                                                 incurred in such an election or
                                                    50 See Notice, 80 FR at 81655.
                                                    51 See id. at 81654, n. 46 (proposed Rule             invests in the covered investment pool).
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                                                                                                            54 See id. at 81654 (citing SEC Pay-to-Play Rule       58 See Notice, 80 FR at 81654 (citing SEC Pay-to-
                                                  2030(g)(3) defines a ‘‘covered investment pool’’ to                                                            Play Rule Adopting Release, 75 FR 41018, 41044,
                                                  mean: ‘‘(A) Any investment company registered           206(4)–5(c)).
                                                                                                            55 See Notice, 80 FR at 81654 (citing SEC Pay-to-    which discusses direct and indirect contributions or
                                                  under the Investment Company Act that is an                                                                    solicitations).
                                                  investment option of a plan or program of a             Play Rule Adopting Release, 75 FR 41018, 41044,
                                                                                                                                                                   59 See Notice, 80 FR at 81654.
                                                  government entity, or (B) Any company that would        which discusses the applicability of the SEC Pay-
                                                                                                                                                                   60 See id. at 81654–55.
                                                  be an investment company under Section 3(a) of the      to-Play Rule to covered investment pools).
                                                                                                            56 See Notice, 80 FR at 81654.                         61 See id. at 81655.
                                                  Investment Company Act but for the exclusion
                                                                                                                                                                   62 See id.
                                                  provided from that definition by either Section           57 See id. (citing SEC Pay-to-Play Rule 206(4)–

                                                  3(c)(1), 3(c)(7) or 3(c)(11) of that Act’’).            5(d)).                                                   63 See id.




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                                                  19264                           Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices

                                                  transition or inaugural expenses                        member or any of its covered associates,              that would allow FINRA to examine for
                                                  incurred by a successful candidate for                  as a PAC is often used to make political              compliance with its pay-to-play rule.78
                                                  state or local office.64 FINRA states that              contributions.72 FINRA explains that it               FINRA states that this provision is
                                                  this definition is consistent with the                  would consider a ‘‘covered member’’ (as               consistent with similar recordkeeping
                                                  SEC Pay-to-Play Rule.65 FINRA also                      defined in proposed Rule 2030(g)(4)) or               requirements imposed on investment
                                                  states that it would not consider a                     its covered associates to have ‘‘control’’            advisers in connection with the SEC
                                                  donation of time by an individual to be                 over a PAC if the covered member or                   Pay-to-Play Rule.79 The proposed rule
                                                  a contribution, provided the covered                    covered associate has the ability to                  would also require covered members to
                                                  member has not solicited the                            direct or cause the direction of                      maintain a list or other record of certain
                                                  individual’s efforts and the covered                    governance or operations of the PAC.73                specific information.80 FINRA states
                                                  member’s resources, such as office space                                                                      that the proposed rule would, among
                                                                                                          3. Official of a Government Entity
                                                  and telephones, are not used.66 FINRA                                                                         other things, require that the direct and
                                                  further states that it would not consider                  FINRA explains that an ‘‘official’’ (as            indirect contributions or payments
                                                  a charitable donation made by a covered                 defined in proposed Rule 2030(g)(8)) of               made by the covered member or any of
                                                  member to an organization that qualifies                a ‘‘government entity’’ (as defined in                its covered associates be listed in
                                                  for an exemption from federal taxation                  proposed Rule 2030(g)(7))—both of
                                                                                                                                                                chronological order and indicate the
                                                  under the Internal Revenue Code, or its                 which FINRA states are consistent with
                                                                                                                                                                name and title of each contributor and
                                                  equivalent in a foreign jurisdiction, at                the SEC Pay-to-Play Rule definitions—
                                                                                                                                                                each recipient of the contribution or
                                                  the request of an official of a                         would include an incumbent, candidate
                                                                                                                                                                payment, as well as the amount and
                                                  government entity to be a contribution                  or successful candidate for elective
                                                                                                          office of a government entity if the office           date of each contribution or payment,
                                                  for purposes of the proposed rule.67                                                                          and whether the contribution was the
                                                                                                          is directly or indirectly responsible for,
                                                  2. Covered Associates                                   or can influence the outcome of, the                  subject of the exception for returned
                                                     Proposed Rule 2030(g)(2) defines the                 hiring of an investment adviser or has                contributions in proposed Rule 2030.81
                                                  term ‘‘covered associates’’ to mean: ‘‘(A)              authority to appoint any person who is                III. Summary of Comments
                                                  Any general partner, managing member                    directly or indirectly responsible for, or
                                                  or executive officer of a covered                       can influence the outcome of, the hiring                 As noted above, the Commission
                                                  member, or other individual with a                      of an investment adviser.74 FINRA also                received ten comment letters, from nine
                                                  similar status or function; (B) Any                     explains that government entities would               different commenters, on the proposed
                                                  associated person of a covered member                   include all state and local governments,              rule change.82 Six commenters generally
                                                  who engages in distribution or                          their agencies and instrumentalities,                 expressed support for FINRA’s
                                                  solicitation activities with a government               and all public pension plans and other                proposal.83 However, five of those
                                                  entity for such covered member; (C) Any                 collective government funds, including                commenters, while generally expressing
                                                  associated person of a covered member                   participant-directed plans such as                    support for the goals of the proposal,
                                                  who supervises, directly or indirectly,                 403(b), 457, and 529 plans.75                         also raised certain concerns regarding
                                                  the government entity distribution or                      FINRA further states that the two-year             various aspects of the proposal as
                                                  solicitation activities of a person in                  time out would be triggered by                        drafted and recommended amendments
                                                  subparagraph (B) above; and (D) Any                     contributions, not only to elected                    to the proposal.84 The other three
                                                  political action committee controlled by                officials who have legal authority to hire            commenters did not support the
                                                  a covered member or a covered                           the adviser, but also to elected officials            proposed rule as drafted based largely
                                                  associate.’’ 68 FINRA states that, as also              (such as persons with appointment                     on concerns involving the First
                                                  noted in the SEC Pay-to-Play Rule                       authority) who can influence the hiring               Amendment to the U.S. Constitution.85
                                                  Adopting Release, contributions made                    of the adviser.76 FINRA notes that it is              These comments are summarized
                                                  to influence the selection process are                  the scope of authority of the particular              below.86 On March 28, 2016, FINRA
                                                  typically made not by the firm itself, but              office of an official, not the influence              filed a letter with the Commission
                                                  by officers and employees of the firm                   actually exercised by the individual that             stating that it has considered the
                                                  who have a direct economic stake in the                 would determine whether the                           comments received by the Commission,
                                                  business relationship with the                          individual has influence over the                     and that FINRA is not intending to make
                                                  government client.69 For example,                       awarding of an investment advisory
                                                  contributions by an ‘‘executive officer of              contract under the definition.77                        78 See  Notice, 80 FR at 81655.
                                                  a covered member’’ (as defined in
                                                                                                          H. Proposed Rule 4580: Recordkeeping                    79 See  id. (citing Advisers Act Rule 204–2(a)(18)
                                                  proposed Rule 2030(g)(5)) would trigger                                                                       and (h)(1)).
                                                                                                          Requirements
                                                  the two-year time out.70 FINRA also                                                                             80 See Notice, 80 FR at 81655–56.

                                                  notes that whether a person is an                          Proposed Rule 4580 would require                     81 See id.

                                                  executive officer would depend on his                   covered members that engage in                          82 See supra note 5. CAI submitted two separate

                                                                                                          distribution or solicitation activities               comment letters. See CAI Letter No. 1 and CAI
                                                  or her function or activities and not his                                                                     Letter No. 2.
                                                  or her title.71 In addition, FINRA states               with a government entity on behalf of                   83 See CAI Letter No. 1; CAI Letter No. 2; FSI
                                                  that a covered associate would include                  any investment adviser that provides or               Letter; ICI Letter; NAIFA Letter; NASAA Letter; and
                                                  a PAC controlled by the covered                         is seeking to provide investment                      PIABA Letter.
                                                                                                          advisory services to such government                    84 See CAI Letter No. 1; CAI Letter No. 2; FSI

                                                    64 See  id. at 81652.                                 entity to maintain books and records                  Letter; NAIFA Letter; NASAA Letter; and PIABA
                                                                                                                                                                Letter. ICI did not raise additional concerns, but
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                                                    65 See  id.
                                                    66 See id. (citing SEC Pay-to-Play Rule Adopting        72 See
                                                                                                                                                                states that it is satisfied with FINRA’s revisions and
                                                                                                                    id.                                         responses to the proposal as drafted in Regulatory
                                                  Release, 75 FR 41018, 41030).                             73 See  id.                                         Notice 14–50. See ICI Letter.
                                                    67 See Notice, 80 FR at 81652.                           74 See id. at 81652.                                 85 See CCP Letter; Moran Letter; and State Parties
                                                    68 Id. at 81653, n. 37.                                  75 See id.
                                                                                                                                                                Letter.
                                                    69 See id. (citing SEC Pay-to-Play Rule Adopting         76 See id.                                           86 For further detail, the comments that the
                                                  Release, 75 FR 41018, 41031).                              77 See id. (citing SEC Pay-to-Play Rule Adopting   Commission received on the Notice are available on
                                                    70 See Notice, 80 FR at 81653.
                                                                                                          Release, 75 FR 41018, 41029 (discussing the terms     the Commission’s Web site at http://www.sec.gov/
                                                    71 See id.                                            ‘‘official’’ and ‘‘government entity’’).              comments/sr-finra-2015–056/finra2015056.shtml.



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                                                                                  Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices                                                        19265

                                                  changes to the proposed rule text in                    and their registered representatives who               government has no legitimate interest in
                                                  response to the comments.87                             operate as independent contractors                     doing so; (iii) the Blount opinion
                                                                                                          because they are not are tailored to the               overlooked the disparate impact that a
                                                  A. First Amendment Comments
                                                                                                          manner in which services are provided                  restriction like the FINRA proposal has
                                                    As noted above, three commenters                      by financial advisors in the independent               on candidates; and (iv) the Blount
                                                  oppose the proposed rule as drafted                     broker-dealer model.92                                 opinion also did not discuss the
                                                  based on First Amendment concerns.88                       Similarly, another commenter                        constitutionality of anything
                                                  One commenter simply noted that he                      opposes FINRA’s proposed rule, stating                 comparable to the FINRA proposal’s
                                                  thinks FINRA may have some First                        that the proposal is unlawful and                      prohibition on coordinating or soliciting
                                                  Amendment issues and suggested that                     unconstitutional.93 This commenter                     contributions ‘‘to a political party of a
                                                  FINRA consider raising the amount and                   makes the following general arguments                  State or locality where the investment
                                                  restricted political donations limitations              in support of its position. First, the                 adviser is providing or seeking to
                                                  to Congressional committee members                      commenter claims that the proposal is                  provide investment advisory services to
                                                  that might influence government                         unlawful as it is ultra vires because                  a government entity.’’ 98
                                                  decision-making in the relevant area.89                 Congress did not empower entities like                    Although not expressly opposing the
                                                     Another commenter urged the                          FINRA—nor agencies like the SEC—to                     proposed rules on First Amendment
                                                  Commission to reject FINRA’s proposal                   regulate federal political contributions               grounds, two other commenters also
                                                  because, according to that commenter, it                and the proposal is a direct effort to                 raise First Amendment comments.99
                                                  impermissibly restricts core political                  deter member firms and their employees                 One of these commenters submits that
                                                  speech in violation of the First                        from engaging in conduct that is                       Rule 2030 is not closely drawn in terms
                                                  Amendment.90 As more fully explained                    protected by the First Amendment and                   of the conduct it prohibits, the persons
                                                  in the commenter’s letter, this                         permitted by federal statute.94 As more                who are subject to its restrictions, and
                                                  commenter makes the following general                   fully explained in the commenter’s                     the circumstances in which it is
                                                  arguments in support of its position: (1)               letter, this commenter makes the                       triggered.100 This commenter claims
                                                  That FINRA’s proposal is not narrowly                   following claims in support of its                     that the proposed rule’s ambiguity may
                                                  tailored to achieve a compelling                        argument, including that: (i) Campaign                 contravene one of the ‘‘key animating
                                                  government interest and thus cannot                     finance regulation has long been the                   principles of the Commission in crafting
                                                  survive First Amendment scrutiny and                    exclusive province of Congress and the                 the [SEC Pay-to-Play Rule]’’ which,
                                                  (2) that the Commission should examine                  Federal Election Commission; (ii)                      according to the commenter, was to
                                                  FINRA’s proposal on its own merits and                  Congress’ comprehensive regime of                      ensure its rule was narrowly tailored to
                                                  should not take comfort from the                        political contribution limits forecloses               serve a compelling governmental
                                                  opinion of the United States Court of                   FINRA’s effort to regulate the same                    interest, namely, the elimination of pay-
                                                  Appeals for the DC Circuit in Blount v.                 conduct; and (iii) even assuming                       to-play practices by investment advisers
                                                  SEC, 61 F.3d 938 (D.C. Cir. 1995), which                Congress’ contribution limits regime                   by preventing fraudulent acts and
                                                  upheld MSRB’s Rule G–37 against a                       does not preclude FINRA from enacting                  practices in the market for the provision
                                                  First Amendment challenge.91 More                       its own rules, the proposal exceeds                    of investment advisory services to
                                                  specifically, this commenter also makes                 FINRA’s authority to issue rules                       government entities.101 Another
                                                  the following arguments regarding                       ‘‘designed to prevent fraudulent and                   commenter states that the proposed
                                                  FINRA’s proposal, including that: (i)                   manipulative acts and practices[.] ’’ 95               rules may ‘‘inadvertently capture
                                                  The proposed contributions limits are                   Second, the commenter also claims that                 activity that does not present the risk of
                                                  too low to allow citizens to exercise                   the proposal violates the First                        quid pro quo corruption,’’ and this
                                                  their constitutional right to participate               Amendment.96 In support of this                        commenter believes that FINRA must
                                                  in the political process; (ii) the rule                 argument, the commenter states that                    ‘‘define the contours of its proposal as
                                                  discriminates between contributions to                  FINRA cannot show that the proposal’s                  clearly and distinctly as possible to
                                                  a candidate for whom an individual is                   restrictions are necessary to further a                avoid an unnecessary limitation on
                                                  entitled to vote and other candidates                   sufficiently important interest, and do                one’s First Amendment rights,
                                                  and cannot be squared with the                          so in a sufficient tailored manner.97 As               especially in the area of political
                                                  Supreme Court’s decision in                             more fully explained in the                            speech.’’ 102
                                                  McCutcheon v. FEC, 134 S. Ct. 1434                      commenter’s letter, this commenter
                                                  (2014); (iii) FINRA did not consider less                                                                      B. Variable Annuity-Related Comments
                                                                                                          makes the following claims in support
                                                  restrictive alternatives; (iv) the ‘‘look-              of its argument, including that: (i) The                 Two commenters raised concerns
                                                  back’’ provisions are overbroad and                     proposal severely burdens First                        regarding the application of the
                                                  insufficiently tailored to support the                  Amendment rights and, therefore,                       proposed rules to variable annuities.103
                                                  governmental interest claimed to be                     FINRA bears an exceedingly high
                                                  served by these rules; (v) the rules are                burden in establishing the                               98 See  id.
                                                                                                                                                                   99 See  CAI Letter No. 1 and FSI Letter.
                                                  preempted, with respect to federal                      constitutionality of the proposal; (ii)                  100 See CAI Letter No. 1 (arguing that ‘‘[f]ailing to
                                                  elections, by the Federal Election                      FINRA openly acknowledges that its                     meet this objective of the [SEC Pay-to-Play Rule]
                                                  Campaign Act; (vi) the rules are                        proposal is a broad prophylactic                       would appear to be fatal to Rule 2030 inasmuch as
                                                  impermissibly vague and overbroad;                      measure that deters constitutionally                   the [SEC Pay-to-Play Rule] requires the Commission
                                                  and (vii) the rules are overbroad as                    protected conduct even when the                        to find, by order, that Rule 2030 meets the
                                                  applied to independent broker-dealers                                                                          objectives of the [SEC Pay-to-Play Rule]’’).
                                                                                                                                                                   101 See CAI Letter No. 1 (stating that in adopting
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                                                                                                            92 See id.                                           the SEC Pay-to-Play Rule, ‘‘the Commission
                                                    87 See FINRA Response Letter, supra note 7.             93 See State Parties Letter (attaching its opening   demonstrated its sensitivity to, and careful
                                                    88 See CCP Letter; Moran Letter; and State Parties    and reply appellate briefs filed in the Republican     consideration of, potential First Amendment
                                                  Letter.                                                 State Committee v. SEC, No. 14–1194 on Dec. 22,        concerns because of the Rule’s potential impact on
                                                    89 See Moran Letter.                                  2014 and Feb. 4, 2015, respectively).                  political contributions’’).
                                                    90 See CCP Letter (also urging rejection of MSRB’s      94 See State Parties Letter.                           102 FSI Letter.
                                                                                                            95 See id. (quoting 15 U.S.C. 78o–3(b)(6)).
                                                  proposed amendments to its pay-to-play rules,                                                                    103 See CAI Letter No. 1 and FSI Letter. See also
                                                  MSRB Rule G–37).                                          96 See State Parties Letter.
                                                                                                                                                                 CAI Letter No. 2 (reflecting CAI’s suggested
                                                    91 See CCP Letter.                                      97 See id.                                                                                        Continued




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                                                  19266                           Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices

                                                  Both of these commenters requested, as                  guidance from FINRA or the                            5(c) to the detriment of investors.’’ 117
                                                  a threshold matter, that FINRA confirm                  Commission.110                                        This same commenter also claims that
                                                  that Rule 2030 would not apply to                                                                             mutual fund sales, as well as variable
                                                                                                          C. Comments Regarding the Scope of
                                                  variable annuities.104 In support of one                                                                      annuity sales, should be excluded,
                                                                                                          the Proposed Rule
                                                  of these commenter’s request that the                                                                         claiming that the proposed rules serve
                                                  proposed rule should not apply to the                      Two commenters also expressed                      to redefine the sale of mutual funds as
                                                  sales of variable annuity contracts                     concern that proposed rule 2030(d)                    solicitation by a broker-dealer on behalf
                                                  which are supported by a separate                       would, in their view, re-characterize                 of an investment adviser and also
                                                  account that invests in mutual funds,                   ‘‘ordinary’’ or ‘‘customary’’ distribution            conflicts with the realities of
                                                  the commenter argues that the nature of                 activities for covered investment pools               conventional mutual fund selling
                                                  variable annuities and the way                          as the solicitation of clients on behalf of           agreements.118
                                                  investment options are selected does not                the investment adviser to the covered
                                                                                                                                                                D. Comments Regarding the Inclusion of
                                                  implicate the investment advisory                       investment pools.111 One of these
                                                                                                                                                                Distribution Activity in the Proposed
                                                  solicitation activities contemplated by                 commenters requests that such
                                                                                                                                                                Rule
                                                  the SEC Pay-to-Play Rule.105 This same                  customary distribution activity by
                                                  commenter claims that the relationship                  member firms for covered investment                      One commenter generally expressed
                                                  between a variable annuity contract                     pools sold to government entities not be              concern that Rule 2030 is unnecessarily
                                                  holder and the investment adviser to a                  treated as solicitation activity for an               ambiguous regarding the term
                                                  mutual fund supporting the variable                     investment adviser for purposes of Rule               distribution activities in Rule
                                                  annuity does not rise to a level such that              2030 simply because an investment                     2030(a).119 This commenter claims that
                                                  it should implicate a pay-to-play                       adviser provides advisory services to a               it is unclear what distribution activities
                                                  obligation.106 Another one of these                     covered investment pool that is                       ‘‘with’’ a government entity would be
                                                  commenter’s claims, in support of its                   available as an investment option.112 As              prohibited, what compensation is
                                                  argument that Rule 2030 should not                      more fully explained in the                           covered by the proposed rule and who
                                                  apply to variable annuities, is that                    commenter’s letter, the commenter                     must pay it, and when a member firm
                                                  compliance with Rule 2030 would be                      claims, for example, that proposed Rule               might be deemed to be acting ‘‘on behalf
                                                  impractical for broker-dealers selling                  2030(d) would recast ‘‘traditional’’                  of’’ an investment adviser.120 For
                                                  variable annuities in the government                    broker-dealer activity (i.e., the offer and           example, this commenter states that the
                                                  market.107 This commenter also argues,                  sale of covered investment pool                       ambiguity of Rule 2030 may result in its
                                                  for example, that a covered member                      securities pursuant to a selling or                   misapplication in a variety of contexts.
                                                                                                          placement agent agreement) into                          This commenter also claims that,
                                                  selling a variable annuity, particularly
                                                                                                          something it is not: The solicitation of              while the SEC Pay-to-Play Rule requires
                                                  where the separate account is a
                                                                                                                                                                regulated persons to be subject to rules
                                                  registered as a unit investment trust,                  investment advisory services on behalf
                                                                                                                                                                that prohibit them from engaging in
                                                  cannot fairly be seen to be engaging in                 of an investment adviser.113 This
                                                                                                                                                                certain distribution activities if certain
                                                  solicitation activities on behalf of all of             commenter also claims that the decision
                                                                                                                                                                political contributions have been made,
                                                  the investment advisers and sub-                        in Goldstein v. SEC, 451 F.3d 873 (D.C.
                                                                                                                                                                Rule 206(4)–5 does not mandate the use
                                                  advisers that manage the covered                        Cir. 2006) and the Commission staff’s
                                                                                                                                                                of the term ‘‘distribution’’ in describing
                                                  investment pools available as                           interpretive position under Advisers Act
                                                                                                                                                                the conduct prohibited by the proposed
                                                  investment options under the separate                   Rule 206(4)–3 make proposed Rule
                                                                                                                                                                rule, and suggested revised rule text
                                                  account and subaccounts.108                             2030(d) impractical, as it would put
                                                                                                                                                                reflecting that assertion.121
                                                     One of these commenters also                         selling firms in a contradictory position                The commenter believes that its
                                                  requests that proposed Rule 2030 be                     under FINRA rules and Advisers Act                    suggested revisions would, among other
                                                  modified to, among other things, clarify                rules.114 This commenter states that a                things, eliminate the potential concern
                                                  that the distribution of a two-tiered                   broker-dealer that offers and sells                   that a selling firm might violate Rule
                                                  product such as a variable annuity is not               interests in a mutual fund or private                 2030 unknowingly due to being deemed
                                                  solicitation activity for an investment                 fund cannot be characterized as                       to be acting on behalf of investment
                                                  adviser and sub-advisers managing the                   soliciting on behalf of the investment                advisers or sub-advisers of underlying
                                                  funds available as investment                           adviser to a covered investment pool.115              funds with which it has no
                                                  options.109 Furthermore, this same                         Similarly, another commenter                       relationship.122
                                                  commenter states that if FINRA or the                   expressed concern with the apparent
                                                  Commission determines that broker-                      application of proposed Rule 2030(d) to               E. Comments Regarding Defined Terms
                                                  dealers selling variable annuities                      traditional brokerage sales of mutual                 Used in the Proposed Rules
                                                  constitute solicitation activities for                  funds and variable annuities to                         Two commenters requested
                                                  purposes of Rule 2030, that                             participant-directed government-                      clarification of certain defined terms
                                                  determination raises a host of                          sponsored retirement plans.116 As more                used in the proposed rules.123 One
                                                  interpretive questions that, in this                    fully explained in the commenter’s                    commenter urged FINRA, or the
                                                  commenter’s view, will require further                  letter, this commenter states that it                 Commission, to clarify the meaning of
                                                                                                          continues to be concerned that the
                                                  revisions to the certain language in some of            provisions in proposed Rule 2030(d) ‘‘go                117 FSI  Letter.
                                                  FINRA’s proposed rules).                                beyond that which is required under                     118 See  id.
                                                    104 See CAI Letter No. 1 and FSI Letter.                                                                       119 See CAI Letter No. 1.
                                                                                                          Rule 206(4)–5(a)(2)(i) and Rule 206(4)–
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                                                    105 See FSI Letter (claiming that applying the                                                                 120 See id.
                                                  proposed rule to variable annuities will                                                                         121 See CAI Letter No. 1 and CAI Letter No. 2
                                                                                                            110 See id.
                                                  significantly increase the compliance burden and as                                                           (reflecting CAI’s suggested revisions to certain
                                                                                                            111 See CAI Letter No. 1 and FSI Letter.
                                                  such may limit the options our members make                                                                   language in some of FINRA’s proposed rules).
                                                  available to 403(b) and 457 plans).                       112 See CAI Letter No. 1.
                                                                                                                                                                   122 See CAI Letter No. 1 (claiming that the
                                                    106 See FSI Letter.                                     113 See id.
                                                                                                                                                                commenter’s suggested revisions would not result
                                                    107 See CAI Letter No. 1.                               114 See id.
                                                                                                                                                                in any inappropriate narrowing of the scope of Rule
                                                    108 See id.                                             115 See id.                                         2030).
                                                    109 See id.                                             116 See FSI Letter.                                    123 See CAI Letter No. 1 and NAIFA Letter.




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                                                                                    Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices                                                      19267

                                                  the term ‘‘instrumentality’’ as it is used                F. Comments Regarding PAC                             I. Comments Regarding Application of
                                                  in the definition of ‘‘government                         Contributions That Trigger the Anti-                  the Proposed Rules to the Independent
                                                  entity.’’ 124 This commenter claims that,                 Circumvention Provision of the                        Business Model
                                                  without additional guidance, covered                      Proposed Rule                                            One commenter claims that its
                                                  members will continue to struggle with                                                                          members will face difficulties in
                                                  whether a contribution to a given entity                    This commenter also claims that
                                                                                                            statements made by FINRA in the                       attempting to comply with the proposed
                                                  should be treated as a contribution to an                                                                       rules, and that these difficulties stem,
                                                  instrumentality of a state or state                       Notice regarding the proposed rule’s
                                                                                                                                                                  primarily, from a requirement for
                                                  agency, thus triggering the two-year                      anti-circumvention provision, proposed
                                                                                                                                                                  independent firms to implement a rule
                                                  time out.125 This same commenter also                     Rule 2030(e), combined with statements
                                                                                                                                                                  that is premised on the notion that
                                                  asked for clarification as to whether                     made in SEC staff guidance concerning                 solicitation of clients is performed
                                                  each and every ‘‘contribution’’ (as                       whether contributions through PACs                    pursuant to a centralized process
                                                                                                            would violate the SEC Pay-to-Play Rule                controlled by the management of a
                                                  defined in proposed Rule 2030(g)(1)) is,
                                                                                                            and section 208(d) of the Advisers Act,               registered investment adviser.137 This
                                                  by definition, also a ‘‘payment’’ (as
                                                                                                            have the ability to chill contributions to            same commenter claims that the lack of
                                                  defined in proposed Rule 2030(g)(9)).126
                                                                                                            PACs.131 This commenter claims, for                   clarity as to the application of the SEC
                                                     Another commenter requests that                        example, that prospective contributors                Pay-to-Play Rule to its members’
                                                  FINRA clarify the definition of a                         who simply want to donate to a PAC                    business model, and the scope of
                                                  ‘‘covered associate’’ and clarify and                     have been hesitant to or restricted from              government officials that trigger the
                                                  delineate the positions that would                        doing so out of fear that they may be                 requirements, has led some firms to
                                                  qualify someone as a covered                              making an indirect contribution in                    adopt aggressive compliance programs
                                                  ‘‘official.’’ 127 This commenter clams                    violation of the SEC Pay-to-Play Rule.132             that prohibit political contributions.138
                                                  that, in response to the same definition                  Accordingly, this commenter requests                  Accordingly, this commenter claims
                                                  of ‘‘covered associate’’ as used in the                   further guidance from the Commission                  that absent clarity concerning the
                                                  SEC Pay-to-Play Rule, many investment                     on the factors by which contributions to              application of the proposed rule to the
                                                  advisers and broker dealers have                          PACs would or would not trigger the                   brokerage services provided to 403(b)
                                                  classified all of their representatives as                anti-circumvention provision of the                   and 457 plans, its members will be
                                                  covered associates regardless of whether                  proposed rule.133                                     faced with the choice of either adopting
                                                  they actually engage in the solicitation                                                                        similarly aggressive policies or
                                                  activity specified in the definition.128                  G. Comments Regarding the De Minimis                  prohibiting sales to government-
                                                  This commenter believes that additional                   Exception Under Proposed Rule 2030(c)                 sponsored retirement plans.139
                                                  clarification on when an associated                          Several commenters raised concerns                 J. Comments Regarding Proposed Rule
                                                  person of a covered member would (or                      regarding the de minimis contribution                 4580: Books and Records Requirements
                                                  would not) qualify as a ‘‘covered                         exception under proposed Rule
                                                  associate’’ would ease compliance                                                                                  One commenter claims that it
                                                                                                            2030(c)(1). One commenter requested                   continues to believe that not all
                                                  burdens, curtail overly broad limits on                   that the $350 and $150 amounts ‘‘be
                                                  legitimate political activity, and                                                                              payments to political parties or PACs
                                                                                                            raised substantially’’ in both SEC Pay-               should have to be maintained under the
                                                  increase the consistency of procedures                    to-Play Rule and in proposed Rule                     books and records requirements of
                                                  amongst member firms who seek to                          2030(c)(1), and further requested that                proposed Rule 4580.140 Rather, this
                                                  comply with both the letter and the                       the $350 limitation on the proposed                   commenter believes that only payments
                                                  spirit of the proposed rule.129 This same                 exception for returned contributions                  to political parties or PACs where the
                                                  commenter requests additional details                     under proposed Rule 2030(c)(3), be                    covered member or a covered associate
                                                  or guidance from the Commission with                      eliminated in both the SEC Pay-to-Play                (i) directs the political party or PAC to
                                                  respect to this definition of ‘‘official’’                Rule and in FINRA’s proposed rule.134                 make a contribution to an official of a
                                                  because, according to that commenter,                                                                           government entity which the covered
                                                  that definition has caused, and will                      H. Comments Regarding the
                                                                                                            Grandfathering of Existing Accounts                   member is soliciting on behalf of an
                                                  continue to spark confusion over exactly                                                                        investment adviser or (ii) knows that the
                                                                                                            and Contracts
                                                  what offices subject the holder to be                                                                           political party or PAC is going to make
                                                  classified as an ‘‘official’’ given that the                One commenter requested that FINRA                  a contribution to an official of a
                                                  term is defined the same way in the SEC                   clarify the application of the proposed               government entity which the covered
                                                  Pay-to-Play Rule.130                                      rule to existing government entity                    member is soliciting on behalf of an
                                                                                                            accounts or contracts.135 This                        investment adviser, should have to be
                                                     124 See CAI Letter No. 1 (claiming that CAI’s
                                                                                                            commenter requests that, in the event                 maintained.141 This commenter states
                                                  members have struggled to understand the contours         that FINRA does not amend the                         that, while it appreciates FINRA’s
                                                  of this term in the context of the SEC Pay-to-Play                                                              rationale for proposed Rule 4580, it
                                                  Rule).                                                    application of its proposed rule to
                                                     125 See id.                                            covered investment pools (as requested                believes the costs and burdens
                                                     126 See CAI Letter No. 1 (discussing Notice, 80 FR     by this same commenter), FINRA apply                  associated with the request far outweigh
                                                  at 81654, n. 41: ‘‘Consistent with the SEC Pay-to-        the proposed rule only to accounts and                the benefits to FINRA in ensuring
                                                  Play Rule, FINRA is including the broader term            variable contracts opened after the                   compliance with the rule and will lead
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                                                  ‘‘payments,’’ as opposed to ‘‘contributions,’’ to deter
                                                  a cover member from circumventing the proposed
                                                                                                            effective date.136                                      137 See FSI Letter (claiming FSI believes that the
                                                  rule’s prohibitions by coordinating indirect                                                                    SEC Pay-to-Play Rule has inadvertently captured
                                                  contributions to government officials by making            131 See id.                                          non-corrupting activity and it fears that the
                                                  payments to political parties’’).                          132 See id.                                          proposed rule may do the same).
                                                     127 See NAIFA Letter.                                   133 See id.                                            138 See id.
                                                     128 See id.                                             134 See CAI Letter No. 1.                              139 See id.
                                                     129 See id.                                             135 See FSI Letter.                                    140 See CAI Letter No. 1.
                                                     130 See id.                                             136 See id.                                            141 See id.




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                                                  19268                           Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices

                                                  to periodic ‘‘fishing expeditions’’ by                  advantages.153 This commenter states                    V. Request for Written Comments
                                                  FINRA examiners.142                                     FINRA should start with the most                           The Commission requests that
                                                  K. Comments Requesting More Stringent                   comprehensive rule, and that it would                   interested persons provide written
                                                  Requirements in the Proposed Rules                      welcome the deterrent effect of a four-                 submissions of their views, data, and
                                                                                                          year cooling off period.154                             arguments with respect to the issues
                                                     Two commenters suggested including
                                                  more stringent requirements in FINRA’s                  IV. Proceedings To Determine Whether                    raised by the proposed rule change. In
                                                  proposed rule.143 First, both                           To Approve or Disapprove SR–FINRA–                      particular, the Commission invites the
                                                  commenters request that FINRA expand                    2015–056 and Grounds for Disapproval                    written views of interested persons on
                                                  the applicability of its proposed rules to              Under Consideration                                     whether the proposed rule change is
                                                  include state-registered investment                                                                             inconsistent with Sections 15A(b)(6)
                                                  advisers.144 More specifically, one of                     The Commission is instituting                        and 15A(b)(9), or any other provision, of
                                                  these commenters suggests that FINRA                    proceedings pursuant to Exchange Act                    the Exchange Act, or the rules and
                                                  include state-registered investment                     Section 19(b)(2)(B) to determine                        regulations thereunder.
                                                  advisers in its definition of ‘‘investment              whether the proposed rule change                           Although there do not appear to be
                                                  adviser’’ for the purposes of its                       should be approved or disapproved.155                   any issues relevant to approval or
                                                  proposed rule.145 These commenters                      Institution of proceedings appears                      disapproval that would be facilitated by
                                                  note, for example, that FINRA states in                 appropriate at this time in view of the                 an oral presentation of views, data, and
                                                  the Notice that relatively few state-                   legal and policy issues raised by the                   arguments, the Commission will
                                                  registered investment advisers manage                   proposal. As noted above, institution of                consider, pursuant to Rule 19b–4, any
                                                  public pension plans.146 However, one                   proceedings does not indicate that the                  request for an opportunity to make an
                                                  of these commenters believes that this                  Commission has reached any                              oral presentation.159
                                                  alone does not justify permitting                       conclusions with respect to any of the                     Interested persons are invited to
                                                  FINRA-member firms that do manage                       issues involved. Rather, the Commission                 submit written data, views, and
                                                  public pension plans, but happen to                     seeks and encourages interested persons                 arguments by April 25, 2016 concerning
                                                  work with smaller investment advisers,                  to comment on the proposed rule                         whether the proposed rule change
                                                  to engage in pay-to-play activities with                change, including the comments                          should be approved or disapproved.
                                                  no repercussions.147 One of these                                                                               Any person who wishes to file a rebuttal
                                                                                                          received, and provide the Commission
                                                  commenters also claims that state-                                                                              to any other person’s submission must
                                                                                                          with additional comment to inform the
                                                  registered investment advisers now                                                                              file that rebuttal by May 19, 2016.
                                                                                                          Commission’s analysis as to whether to
                                                  include larger firms and, therefore, it is                                                                      Comments may be submitted by any of
                                                                                                          approve or disapprove the proposal.
                                                  much more likely that state-registered                                                                          the following methods:
                                                  investment advisers advise or manage                       Pursuant to Exchange Act Section
                                                                                                          19(b)(2)(B),156 the Commission is                       Electronic Comments
                                                  public pension plans or similar
                                                  funds.148                                               providing notice of the grounds for                       • Use the Commission’s Internet
                                                     Second, these same two commenters                    disapproval under consideration. The                    comment form (http://www.sec.gov/
                                                  request that FINRA include a mandatory                  Commission is instituting proceedings                   rules/sro.shtml); or
                                                  disgorgement provision for violations of                to allow for additional analysis of, and                  • Send an email to rule-comments@
                                                  its proposed rule.149 These commenters                  input from, commenters with regard to                   sec.gov. Please include File Number SR–
                                                  state that they are disappointed that                   the proposed rule change’s consistency                  FINRA–2015–056 on the subject line.
                                                  FINRA removed the mandatory                             with Section 15A of the Exchange Act,                   Paper Comments
                                                  disgorgement provisions from the                        and in particular Sections 15A(b)(6) and
                                                  proposal as outlined in FINRA’s                         15A(b)(9). Exchange Act Section                           • Send paper comments in triplicate
                                                  Regulatory Notice 14–50.150 These                       15A(b)(6) 157 requires, among other                     to Secretary, Securities and Exchange
                                                  commenters believe that a mandatory                     things, that FINRA rules must be                        Commission, 100 F Street NE.,
                                                  disgorgement provision would act as a                   designed to prevent fraudulent and                      Washington, DC 20549–1090.
                                                  significant deterrent to engaging in pay-               manipulative acts and practices, to                     All submissions should refer to File
                                                  to-play schemes, and it should remain                   promote just and equitable principles of                Number SR–FINRA–2015–056. This file
                                                  in FINRA’s final rule.151                               trade, and, in general, to protect                      number should be included on the
                                                     Finally, one of these commenters                     investors and the public interest. In                   subject line if email is used. To help the
                                                  believes that the current two-year                      addition, Exchange Act Section                          Commission process and review your
                                                  cooling-off period in the proposal                      15A(b)(9) 158 requires that FINRA rules                 comments more efficiently, please use
                                                  should be at least four years.152 This                  not impose any unnecessary or                           only one method. The Commission will
                                                  commenter believes that the two-year                    inappropriate burden on competition.                    post all comments on the Commission’s
                                                  cooling-off period does not adequately                                                                          Internet Web site (http://www.sec.gov/
                                                  reduce the incentive for FINRA member                     153 See id.
                                                                                                                                                                  rules/sro.shtml). Copies of the
                                                  firms to make political contributions in                  154 See id.                                           submission, all subsequent
                                                  order to obtain pay-to-play                               155 15 U.S.C. 78s(b)(2). Exchange Act Section         amendments, all written statements
                                                                                                          19(b)(2)(B) provides that proceedings to determine      with respect to the proposed rule
                                                    142 See id.                                           whether to disapprove a proposed rule change must
                                                    143 See NASAA Letter and PIABA Letter.                be concluded within 180 days of the date of                159 Exchange Act Section 19(b)(2), as amended by
                                                    144 See NASAA Letter and PIABA Letter.                publication of notice of the filing of the proposed     the Securities Acts Amendments of 1975, Pub. L.
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                                                    145 See NASAA Letter.                                 rule change. The time for conclusion of the             94–29, 89 Stat. 97 (1975), grants the Commission
                                                    146 See NASAA Letter and PIABA Letter.
                                                                                                          proceedings may be extended for up to an                flexibility to determine what type of proceeding—
                                                                                                          additional 60 days if the Commission finds good         either oral or notice and opportunity for written
                                                    147 See PIABA Letter.
                                                                                                          cause for such extension and publishes its reasons      comments—is appropriate for consideration of a
                                                    148 See NASAA Letter.
                                                                                                          for so finding or if the self-regulatory organization   particular proposal by a self-regulatory
                                                    149 See NASAA Letter and PIABA Letter.                consents to the extension.                              organization. See Securities Acts Amendments of
                                                    150 See NASAA Letter and PIABA Letter.                  156 15 U.S.C. 78s(b)(2)(B).
                                                                                                                                                                  1975, Report of the Senate Committee on Banking,
                                                    151 See NASAA Letter and PIABA Letter.                  157 15 U.S.C. 78o–3(b)(6).
                                                                                                                                                                  Housing and Urban Affairs to Accompany S. 249,
                                                    152 See PIABA Letter.                                   158 15 U.S.C. 78o–3(b)(9).                            S. Rep. No. 75, 94th Cong., 1st Sess. 30 (1975).



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                                                                                  Federal Register / Vol. 81, No. 64 / Monday, April 4, 2016 / Notices                                                       19269

                                                  change that are filed with the                          Items I and II below, which Items have                Plan to comply with an order issued by
                                                  Commission, and all written                             been prepared by the Exchange. The                    the Commission on June 24, 2014.7 The
                                                  communications relating to the                          Commission is publishing this notice to               Plan 8 was published for comment in the
                                                  proposed rule change between the                        solicit comments on the proposed rule                 Federal Register on November 7, 2014,
                                                  Commission and any person, other than                   change from interested persons.                       and approved by the Commission, as
                                                  those that may be withheld from the                                                                           modified, on May 6, 2015.9
                                                                                                          I. Self-Regulatory Organization’s                        The Plan is designed to allow the
                                                  public in accordance with the
                                                                                                          Statement of the Terms of Substance of                Commission, market participants, and
                                                  provisions of 5 U.S.C. 552, will be
                                                                                                          the Proposed Rule Change                              the public to study and assess the
                                                  available for Web site viewing and
                                                  printing in the Commission’s Public                        The Exchange proposes to adopt                     impact of increment conventions on the
                                                  Reference Room, 100 F Street NE.,                       requirements for the collection and                   liquidity and trading of the common
                                                  Washington, DC 20549, on official                       transmission of data pursuant to                      stocks of small-capitalization
                                                  business days between the hours of                      Appendices B and C of the Regulation                  companies. Each Participant is required
                                                  10:00 a.m. and 3:00 p.m. Copies of such                 NMS Plan to Implement a Tick Size                     to comply, and to enforce compliance
                                                  filing also will be available for                       Pilot Program (‘‘Plan’’). The proposed                by its member organizations, as
                                                  inspection and copying at the principal                 rule change is available on the                       applicable, with the provisions of the
                                                  office of FINRA. All comments received                  Exchange’s Web site at www.nyse.com,                  Plan. As is described more fully below,
                                                  will be posted without change. The                      at the principal office of the Exchange,              the proposed rules would require
                                                  Commission does not edit personal                       and at the Commission’s Public                        member organizations to comply with
                                                  identifying information from                            Reference Room.                                       the applicable data collection
                                                  submissions. You should submit only                                                                           requirements of the Plan.10
                                                                                                          II. Self-Regulatory Organization’s                       The Pilot will include stocks of
                                                  information that you wish to make                       Statement of the Purpose of, and
                                                  publicly available.                                                                                           companies with $3 billion or less in
                                                                                                          Statutory Basis for, the Proposed Rule                market capitalization, an average daily
                                                     All submissions should refer to File                 Change
                                                  Number SR–FINRA–2015–056 and                                                                                  trading volume of one million shares or
                                                  should be submitted on or before April                     In its filing with the Commission, the             less, and a volume weighted average
                                                  25, 2016. If comments are received, any                 self-regulatory organization included                 price of at least $2.00 for every trading
                                                  rebuttal comments should be submitted                   statements concerning the purpose of,                 day. The Pilot will consist of a control
                                                  by May 19, 2016.                                        and basis for, the proposed rule change               group of approximately 1400 Pilot
                                                                                                          and discussed any comments it received                Securities and three test groups with
                                                    For the Commission, by the Division of
                                                                                                          on the proposed rule change. The text                 400 Pilot Securities in each (selected by
                                                  Trading and Markets, pursuant to delegated
                                                  authority.160                                           of those statements may be examined at                a stratified random sampling process).11
                                                  Robert W. Errett,
                                                                                                          the places specified in Item IV below.                During the pilot, Pilot Securities in the
                                                                                                          The Exchange has prepared summaries,                  control group will be quoted at the
                                                  Deputy Secretary.
                                                                                                          set forth in sections A, B, and C below,              current tick size increment of $0.01 per
                                                  [FR Doc. 2016–07513 Filed 4–1–16; 8:45 am]
                                                                                                          of the most significant parts of such                 share and will trade at the currently
                                                  BILLING CODE 8011–01–P                                                                                        permitted increments. Pilot Securities in
                                                                                                          statements.
                                                                                                                                                                the first test group (‘‘Test Group One’’)
                                                                                                          A. Self-Regulatory Organization’s                     will be quoted in $0.05 minimum
                                                  SECURITIES AND EXCHANGE                                 Statement of the Purpose of, and                      increments but will continue to trade at
                                                  COMMISSION                                              Statutory Basis for, the Proposed Rule                any price increment that is currently
                                                  [Release No. 34–77468; File No. SR–NYSE–
                                                                                                          Change                                                permitted.12 Pilot Securities in the
                                                  2016–27]                                                1. Purpose                                            second test group (‘‘Test Group Two’’)
                                                                                                             On August 25, 2014, NYSE Group,                    will be quoted in $0.05 minimum
                                                  Self-Regulatory Organizations; New                                                                            increments and will trade at $0.05
                                                  York Stock Exchange LLC; Notice of                      Inc., on behalf of the Exchange, NYSE
                                                                                                          MKT LLC, NYSE Arca, Inc., the Bats                    minimum increments subject to a
                                                  Filing and Immediate Effectiveness of                                                                         midpoint exception, a retail investor
                                                  Proposed Rule Change Adopting                           BZX Exchange, Inc. f/k/a BATS
                                                                                                                                                                order exception, and a negotiated trade
                                                  Requirements for the Collection and                     Exchange, Inc. (‘‘BZX’’), BATS BYX
                                                                                                                                                                exception.13 Pilot Securities in the third
                                                  Transmission of Data Pursuant to                        Exchange, Inc. f/k/a BATS Y-Exchange,
                                                                                                                                                                test group (‘‘Test Group Three’’) will be
                                                  Appendices B and C of the Regulation                    Inc. (‘‘BYX’’), Bats EDGA Exchange,
                                                                                                                                                                subject to the same quoting and trading
                                                  NMS Plan to Implement a Tick Size                       Inc., Bats EDGX Exchange, Inc., Chicago
                                                                                                                                                                increments as Test Group Two and also
                                                  Pilot Program                                           Stock Exchange, Inc., Financial Industry
                                                                                                                                                                will be subject to the ‘‘Trade-at’’
                                                                                                          Regulatory Authority, Inc. (‘‘FINRA’’),
                                                  March 29, 2016.                                         NASDAQ OMX BX, Inc., NASDAQ                              7 See Securities Exchange Act Release No. 72460
                                                     Pursuant to Section 19(b)(1) 1 of the                OMX PHLX LLC, and the Nasdaq Stock                    (June 24, 2014), 79 FR 36840 (June 30, 2014).
                                                  Securities Exchange Act of 1934 (the                    Market LLC (collectively                                 8 Unless otherwise specified, capitalized terms

                                                  ‘‘Act’’) 2 and Rule 19b–4 thereunder,3                  ‘‘Participants’’), filed with the Securities          used in this rule filing are based on the defined
                                                  notice is hereby given that on March 25,                and Exchange Commission                               terms of the Plan.
                                                                                                                                                                   9 See Securities Exchange Act Release No. 74892
                                                  2016, New York Stock Exchange LLC                       (‘‘Commission’’), pursuant to Section                 (May 6, 2015), 80 FR 27513 (May 13, 2015)
                                                  (‘‘NYSE’’ or the ‘‘Exchange’’) filed with               11A of the Act 4 and Rule 608 of                      (‘‘Approval Order’’).
                                                  the Securities and Exchange                             Regulation NMS thereunder,5 the Plan                     10 The Exchange proposes to provide in the
mstockstill on DSK4VPTVN1PROD with NOTICES




                                                  Commission (the ‘‘Commission’’) the                     to Implement a Tick Size Pilot Program                introduction paragraph to Rule 67 that the Rule
                                                                                                                                                                shall be in effect during a pilot period to coincide
                                                  proposed rule change as described in                    (‘‘Pilot’’).6 The Participants filed the              with the pilot period for the Plan (including any
                                                                                                                                                                extensions to the pilot period for the Plan).
                                                    160 17 CFR 200.30–3(a)(12); 17 CFR 200.30–              4 15 U.S.C. 78k–1.                                     11 See Section V of the Plan for identification of
                                                  3(a)(57).                                                 5 17 CFR 242.608.                                   Pilot Securities, including criteria for selection and
                                                    1 15 U.S.C. 78s(b)(1).                                  6 See Letter from Brendon J. Weiss, Vice            grouping.
                                                    2 15 U.S.C. 78a.                                                                                               12 See Section VI(B) of the Plan.
                                                                                                          President, Intercontinental Exchange, Inc., to
                                                    3 17 CFR 240.19b–4.                                   Secretary, Commission, dated August 25, 2014.            13 See Section VI(C) of the Plan.




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Document Created: 2016-04-02 03:53:23
Document Modified: 2016-04-02 03:53:23
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 19260 

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