81_FR_3237 81 FR 3225 - Self-Regulatory Organizations; NYSE MKT LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Amend Market Data Fees for the NYSE Amex Options Product

81 FR 3225 - Self-Regulatory Organizations; NYSE MKT LLC; Notice of Filing and Immediate Effectiveness of Proposed Rule Change To Amend Market Data Fees for the NYSE Amex Options Product

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 12 (January 20, 2016)

Page Range3225-3229
FR Document2016-00900

Federal Register, Volume 81 Issue 12 (Wednesday, January 20, 2016)
[Federal Register Volume 81, Number 12 (Wednesday, January 20, 2016)]
[Notices]
[Pages 3225-3229]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-00900]


-----------------------------------------------------------------------

SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-76889; File No. SR-NYSEMKT-2015-113]


Self-Regulatory Organizations; NYSE MKT LLC; Notice of Filing and 
Immediate Effectiveness of Proposed Rule Change To Amend Market Data 
Fees for the NYSE Amex Options Product

January 13, 2016.
    Pursuant to section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (the ``Act'') \2\ and Rule 19b-4 thereunder,\3\ notice is hereby 
given that, on December 31, 2015, NYSE MKT LLC (the ``Exchange'' or 
``NYSE MKT'') filed with the Securities and Exchange Commission (the 
``Commission'') the proposed rule change as described in Items I, II, 
and III below, which Items have been prepared by the self-regulatory 
organization. The Commission is publishing this notice to solicit 
comments on the proposed rule change from interested persons.
---------------------------------------------------------------------------

    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.
---------------------------------------------------------------------------

I. Self-Regulatory Organization's Statement of the Terms of the 
Substance of the Proposed Rule Change

    The Exchange proposes to amend the fees for NYSE Amex Options 
Product,\4\ as set forth on the NYSE Amex Options Proprietary Market 
Data Fee Schedule (``Fee Schedule''). The Exchange proposes to 
establish a multiple data feed fee effective January 1, 2016. The text 
of the proposed rule change is available on the Exchange's Web site at 
www.nyse.com, at the principal office of the Exchange, and at the 
Commission's Public Reference Room.
---------------------------------------------------------------------------

    \4\ See Securities Exchange Act Release Nos. 76022 (Sept. 29, 
2015), 80 FR 60201 (Oct. 5, 2015) (SR-NYSEMKT-2015-68) (Notice). The 
single fee for the NYSE Amex Options Product set forth on the Fee 
Schedule is comprised of three data feeds: Amex Options Top, Amex 
Options Deep, and Amex Options Complex.
---------------------------------------------------------------------------

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of, and basis for, the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of those statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in sections A, B, and C below, of the most 
significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend the fees for NYSE Amex Options 
Product,\5\ as set forth on the NYSE Amex Options Proprietary Market 
Data Fee Schedule (``Fee Schedule''). The Exchange proposes to 
establish a multiple data feed fee effective January 1, 2016. 
Specifically, the Exchange proposes to establish a new monthly fee, the 
``Multiple Data Feed Fee,'' that would apply to data recipients that 
take a data feed for NYSE Amex Options Product in more than two 
locations. Data recipients taking NYSE Amex Options Product in more 
than two locations would be charged $200 per additional location per 
product per month. No new reporting would be required.\6\
---------------------------------------------------------------------------

    \5\ See Securities Exchange Act Release Nos. 76022 (Sept. 29, 
2015), 80 FR 60201 (Oct. 5, 2015) (SR-NYSEMKT-2015-68) (Notice). The 
single fee for the NYSE Amex Options Product set forth on the Fee 
Schedule is comprised of three data feeds: Amex Options Top, Amex 
Options Deep, and Amex Options Complex.
    \6\ Data vendors currently report a unique Vendor Account Number 
for each location at which they provide a data feed to a data 
recipient. The Exchange considers each Vendor Account Number a 
location. For example, if a data recipient has five Vendor Account 
Numbers, representing five locations, for the receipt of the NYSE 
Amex Options Product, that data recipient will pay the Multiple Data 
Feed fee with respect to three of the five locations, or $600.
---------------------------------------------------------------------------

2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the provisions of section 6 of the Act,\7\ in general, and 
sections 6(b)(4) and 6(b)(5) of the Act,\8\ in particular, in that it 
provides an equitable allocation of reasonable fees among users and 
recipients of the data and is not designed to permit unfair 
discrimination among customers, issuers, and brokers.
---------------------------------------------------------------------------

    \7\ 15 U.S.C. 78f(b).
    \8\ 15 U.S.C. 78f(b)(4), (5).
---------------------------------------------------------------------------

    The fees are also equitable and not unfairly discriminatory because 
they will apply to all data recipients that choose to subscribe to NYSE 
Amex Options Product.
    The Exchange believes that it is reasonable to require data 
recipients to pay a modest additional fee taking a data feed for a 
market data product in more than two locations, because such data 
recipients can derive substantial value from being able to consume the 
product in as many locations as they want. In addition, there are 
administrative burdens associated with tracking each location at which 
a data recipient receives the product. The Multiple Data Feed Fee is 
designed to encourage data recipients to better manage their requests 
for additional data feeds and to monitor their usage of data feeds. The 
proposed fee is designed to apply to data feeds received in more than 
two locations so that each data recipient can have one primary and one 
backup data location before having to pay a multiple data feed fee. The 
Exchange notes that this pricing is consistent with similar pricing 
adopted in 2013 by the Consolidated Tape Association (``CTA'').\9\ The 
Exchange also notes that the OPRA Plan imposes a similar charge of $100 
per connection for circuit connections in addition to the primary and 
backup connections.\10\
---------------------------------------------------------------------------

    \9\ See Securities Exchange Act Release No. 70010 (July 19, 
2013), 78 FR 44984 (July 25, 2013) (SR-CTA/CQ-2013-04).
    \10\ See ``Direct Access Fee,'' Options Price Reporting 
Authority Fee Schedule Fee Schedule PRA Plan at http://www.opradata.com/pdf/fee_schedule.pdf
---------------------------------------------------------------------------

    The Exchange notes that NYSE Amex Options Product is entirely 
optional.

[[Page 3226]]

The Exchange is not required to make NYSE Amex Options Product 
available or to offer any specific pricing alternatives to any 
customers, nor is any firm required to purchase NYSE Amex Options 
Product. Firms that do purchase NYSE Amex Options Product do so for the 
primary goals of using it to increase revenues, reduce expenses, and in 
some instances compete directly with the Exchange (including for order 
flow); those firms are able to determine for themselves whether NYSE 
Amex Options Product or any other similar products are attractively 
priced or not.
    Firms that do not wish to purchase NYSE Amex Options Product have a 
variety of alternative market data products from which to choose,\11\ 
or if NYSE Amex Options Product does not provide sufficient value to 
firms as offered based on the uses those firms have or planned to make 
of it, such firms may simply choose to conduct their business 
operations in ways that do not use NYSE Amex Options Product or use it 
at different levels or in different configurations. The Exchange notes 
that broker-dealers are not required to purchase proprietary market 
data to comply with their best execution obligations.\12\
---------------------------------------------------------------------------

    \11\ For example, Chicago Board Options Exchange (``CBOE'') 
charges, for its ``Complex Order Book Feed,'' a Distributor Fee of 
$3,000 per month, a Professional User Fee of $25 per month and a 
Non-Professional User Fee of $1 per month. See the CBOE ``Complex 
Order Book Feed'' product and pricing information, available at 
https://www.cboe.org/MDX/CSM/OBOOKMain.aspx. NASDAQ OMX PHLX LLC 
(``PHLX'') also offers a market data product entitled ``PHLX 
Orders,'' which includes order and last sale information for complex 
strategies and other market data, and charges a $3,000 internal 
monthly fee ($3,500 for external), $2,000 per Distributor and $500 
per subscriber. See PHLX ``PHLX Orders'' market data product and 
pricing information, available at http://www.nasdaqtrader.com/Micro.aspx?id=PHLXOrders and http://www.nasdaqtrader.com/Trader.aspx?id=DPPriceListOptions#PHLX, respectively.
    \12\ See FINRA Regulatory Notice 15-46, ``Best Execution,'' 
November 2015.
---------------------------------------------------------------------------

    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 
2010), upheld reliance by the Securities and Exchange Commission 
(``Commission'') upon the existence of competitive market mechanisms to 
set reasonable and equitably allocated fees for proprietary market 
data:

    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are 
removed' and that the SEC wield its regulatory power `in those 
situations where competition may not be sufficient,' such as in the 
creation of a `consolidated transactional reporting system.'

Id. at 535 (quoting H.R. Rep. No. 94-229 at 92 (1975), as reprinted in 
1975 U.S.C.C.A.N. 323). The court agreed with the Commission's 
conclusion that ``Congress intended that `competitive forces should 
dictate the services and practices that constitute the U.S. national 
market system for trading equity securities.' '' \13\
---------------------------------------------------------------------------

    \13\ NetCoalition, 615 F.3d at 535.
---------------------------------------------------------------------------

    As explained below in the Exchange's Statement on Burden on 
Competition, the Exchange believes that there is substantial evidence 
of competition in the marketplace for proprietary market data and that 
the Commission can rely upon such evidence in concluding that the fees 
established in this filing are the product of competition and therefore 
satisfy the relevant statutory standards.\14\ In addition, the 
existence of alternatives to these data products, such as options data 
from other sources, as described below, further ensures that the 
Exchange cannot set unreasonable fees, or fees that are unreasonably 
discriminatory, when vendors and subscribers can select such 
alternatives.
---------------------------------------------------------------------------

    \14\ Section 916 of the Dodd-Frank Wall Street Reform and 
Consumer Protection Act of 2010 (the ``Dodd-Frank Act'') amended 
paragraph (A) of section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), 
to make clear that all exchange fees for market data may be filed by 
exchanges on an immediately effective basis.
---------------------------------------------------------------------------

    As the NetCoalition decision noted, the Commission is not required 
to undertake a cost-of-service or ratemaking approach. The Exchange 
believes that, even if it were possible as a matter of economic theory, 
cost-based pricing for proprietary market data would be so complicated 
that it could not be done practically or offer any significant 
benefits.\15\
---------------------------------------------------------------------------

    \15\ The Exchange believes that cost-based pricing would be 
impractical because it would create enormous administrative burdens 
for all parties and the Commission to cost-regulate a large number 
of participants and standardize and analyze extraordinary amounts of 
information, accounts, and reports. In addition, and as described 
below, it is impossible to regulate market data prices in isolation 
from prices charged by markets for other services that are joint 
products. Cost-based rate regulation would also lead to litigation 
and may distort incentives, including those to minimize costs and to 
innovate, leading to further waste. Under cost-based pricing, the 
Commission would be burdened with determining a fair rate of return, 
and the industry could experience frequent rate increases based on 
escalating expense levels. Even in industries historically subject 
to utility regulation, cost-based ratemaking has been discredited. 
As such, the Exchange believes that cost-based ratemaking would be 
inappropriate for proprietary market data and inconsistent with 
Congress's direction that the Commission use its authority to foster 
the development of the national market system, and that market 
forces will continue to provide appropriate pricing discipline. See 
Appendix C to NYSE's comments to the Commission's 2000 Concept 
Release on the Regulation of Market Information Fees and Revenues, 
which can be found on the Commission's Web site at http://www.sec.gov/rules/concept/s72899/buck1.htm.
---------------------------------------------------------------------------

    For these reasons, the Exchange believes that the proposed fees are 
reasonable, equitable, and not unfairly discriminatory.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. An exchange's ability to 
price its proprietary market data feed products is constrained by 
actual competition for the sale of proprietary market data products, 
the joint product nature of exchange platforms, and the existence of 
alternatives to the Exchange's proprietary data.
The Existence of Actual Competition.
    The market for proprietary data products is currently competitive 
and inherently contestable because there is fierce competition for the 
inputs necessary for the creation of proprietary data and strict 
pricing discipline for the proprietary products themselves. Numerous 
exchanges compete with each other for options trades and sales of 
market data itself, providing ample opportunities for entrepreneurs who 
wish to compete in any or all of those areas, including producing and 
distributing their own options market data. Proprietary options data 
products are produced and distributed by each individual exchange, as 
well as other entities, in a vigorously competitive market. Indeed, the 
U.S. Department of Justice (``DOJ'') (the primary antitrust regulator) 
has expressly acknowledged the aggressive actual competition among 
exchanges, including for the sale of proprietary market data. In 2011, 
the DOJ stated that exchanges ``compete head to head to offer real-time 
equity data products. These data products include the best bid and 
offer of every exchange and information on each equity trade, including 
the last sale.'' \16\ Similarly, the options markets

[[Page 3227]]

vigorously compete with respect to options data products.\17\
---------------------------------------------------------------------------

    \16\ Press Release, U.S. Department of Justice, Assistant 
Attorney General Christine Varney Holds Conference Call Regarding 
NASDAQ OMX Group Inc. and IntercontinentalExchange Inc. Abandoning 
Their Bid for NYSE Euronext (May 16, 2011), available at http://www.justice.gov/iso/opa/atr/speeches/2011/at-speech-110516.html; see 
also Complaint in U.S. v. Deutsche Borse AG and NYSE Euronext, Case 
No. 11-cv-2280 (D.C. Dist.) ] 24 (``NYSE and Direct Edge compete 
head-to-head . . . in the provision of real-time proprietary equity 
data products.'').
    \17\ See, e.g., Securities Exchange Act Release No. 67466 (July 
19, 2012), 77 FR 43629 (July 25, 2012) (SR-Phlx-2012-93), which 
describes a variety of options market data products and their 
pricing.
---------------------------------------------------------------------------

    Moreover, competitive markets for order flow, executions, and 
transaction reports provide pricing discipline for the inputs of 
proprietary options data products and therefore constrain markets from 
overpricing proprietary options market data. Broker-dealers send their 
order flow to multiple venues, rather than providing them all to a 
single venue, which in turn reinforces this competitive constraint. 
Options markets, similar to the equities markets, are highly 
fragmented.\18\
---------------------------------------------------------------------------

    \18\ See, e.g., Press Release, TABB Says US Equity Options 
Market Makers Need Scalable Technology to Compete in Today's Complex 
Market Structure (February 25, 2013), available at http://www.tabbgroup.com/PageDetail.aspx?PageID=16&ItemID=1231; 
Fragmentation Vexes Options Markets (April 21, 2014), available at 
http://marketsmedia.com/fragmentation-vexes-options-market/.
---------------------------------------------------------------------------

    If an exchange succeeds in competing for quotations, order flow, 
and trade executions, then it earns trading revenues and increases the 
value of its proprietary options market data products because they will 
contain greater quote and trade information. Conversely, if an exchange 
is less successful in attracting quotes, order flow, and trade 
executions, then its options market data products may be less desirable 
to customers using them in support of order routing and trading 
decisions in light of the diminished content; options data products 
offered by competing venues may become correspondingly more attractive. 
Thus, competition for quotations, order flow, and trade executions puts 
significant pressure on an exchange to maintain both execution and data 
fees at reasonable levels.
    In addition, in the case of products that are also redistributed 
through market data vendors, such as Bloomberg and Thompson Reuters, 
the vendors themselves provide additional price discipline for 
proprietary data products because they control the primary means of 
access to certain end users. These vendors impose price discipline 
based upon their business models. For example, vendors that assess a 
surcharge on data they sell are able to refuse to offer proprietary 
products that their end users do not or will not purchase in sufficient 
numbers. Vendors will not elect to make available NYSE Amex Options 
Product unless their customers request it, and customers will not elect 
to pay the proposed fees unless NYSE Amex Options Product can provide 
value by sufficiently increasing revenues or reducing costs in the 
customer's business in a manner that will offset the fees. All of these 
factors operate as constraints on pricing proprietary data products.
Joint Product Nature of Exchange Platform
    Transaction execution and proprietary data products are 
complementary in that market data is both an input and a byproduct of 
the execution service. In fact, proprietary market data and trade 
executions are a paradigmatic example of joint products with joint 
costs. The decision of whether and on which platform to post an order 
will depend on the attributes of the platforms where the order can be 
posted, including the execution fees, data availability and quality, 
and price and distribution of data products. Without a platform to post 
quotations, receive orders, and execute trades, exchange data products 
would not exist.
    The costs of producing market data include not only the costs of 
the data distribution infrastructure, but also the costs of designing, 
maintaining, and operating the exchange's platform for posting quotes, 
accepting orders, and executing transactions and the cost of regulating 
the exchange to ensure its fair operation and maintain investor 
confidence. The total return that a trading platform earns reflects the 
revenues it receives from both products and the joint costs it incurs.
    Moreover, an exchange's broker-dealer customers generally view the 
costs of transaction executions and market data as a unified cost of 
doing business with the exchange. A broker-dealer will only choose to 
direct orders to an exchange if the revenue from the transaction 
exceeds its cost, including the cost of any market data that the 
broker-dealer chooses to buy in support of its order routing and 
trading decisions. If the costs of the transaction are not offset by 
its value, then the broker-dealer may choose instead not to purchase 
the product and trade away from that exchange. There is substantial 
evidence of the strong correlation between order flow and market data 
purchases. For example, in September 2015, more than 80% of the 
transaction volume on each of NYSE MKT and NYSE MKT's affiliates New 
York Stock Exchange LLC (``NYSE'') and NYSE Arca, Inc. (``NYSE Arca'') 
was executed by market participants that purchased one or more 
proprietary market data products (the 20 firms were not the same for 
each market). A supra-competitive increase in the fees for either 
executions or market data would create a risk of reducing an exchange's 
revenues from both products.
    Other market participants have noted that proprietary market data 
and trade executions are joint products of a joint platform and have 
common costs.\19\ The Exchange agrees with and adopts those discussions 
and the arguments therein. The Exchange also notes that the economics 
literature confirms that there is no way to allocate common costs 
between joint products that would shed any light on competitive or 
efficient pricing.\20\
---------------------------------------------------------------------------

    \19\ See Securities Exchange Act Release No. 72153 (May 12, 
2014), 79 FR 28575, 28578 n.15 (May 16, 2014) (SR-NASDAQ-2014-045) 
(``[A]ll of the exchange's costs are incurred for the unified 
purposes of attracting order flow, executing and/or routing orders, 
and generating and selling data about market activity. The total 
return that an exchange earns reflects the revenues it receives from 
the joint products and the total costs of the joint products.''). 
See also Securities Exchange Act Release No. 62907 (Sept. 14, 2010), 
75 FR 57314, 57317 (Sept. 20, 2010) (SR-NASDAQ-2010-110), and 
Securities Exchange Act Release No. 62908 (Sept. 14, 2010), 75 FR 
57321, 57324 (Sept. 20, 2010) (SR-NASDAQ-2010-111).
    \20\ See generally Mark Hirschey, ``Fundamentals of Managerial 
Economics,'' at 600 (2009) (``It is important to note, however, that 
although it is possible to determine the separate marginal costs of 
goods produced in variable proportions, it is impossible to 
determine their individual average costs. This is because common 
costs are expenses necessary for manufacture of a joint product. 
Common costs of production--raw material and equipment costs, 
management expenses, and other overhead--cannot be allocated to each 
individual by-product on any economically sound basis. . . . Any 
allocation of common costs is wrong and arbitrary.''). This is not 
new economic theory. See, e.g., F.W. Taussig, ``A Contribution to 
the Theory of Railway Rates,'' Quarterly Journal of Economics V(4) 
438, 465 (July 1891) (``Yet, surely, the division is purely 
arbitrary. These items of cost, in fact, are jointly incurred for 
both sorts of traffic; and I cannot share the hope entertained by 
the statistician of the Commission, Professor Henry C. Adams, that 
we shall ever reach a mode of apportionment that will lead to 
trustworthy results.'').
---------------------------------------------------------------------------

    Analyzing the cost of market data product production and 
distribution in isolation from the cost of all of the inputs supporting 
the creation of market data and market data products will inevitably 
underestimate the cost of the data and data products because it is 
impossible to obtain the data inputs to create market data products 
without a fast, technologically robust, and well-regulated execution 
system, and system and regulatory costs affect the price of both 
obtaining the market data itself and creating and distributing market 
data products. It would be equally misleading, however, to attribute 
all of an exchange's costs to the market data portion of an exchange's 
joint products. Rather, all of an exchange's costs are incurred for the 
unified purposes of attracting order flow, executing and/or routing 
orders, and generating and selling data about market activity. The

[[Page 3228]]

total return that an exchange earns reflects the revenues it receives 
from the joint products and the total costs of the joint products.
    As noted above, the level of competition and contestability in the 
market is evident in the numerous alternative venues that compete for 
order flow, including 13 options self-regulatory organization (``SRO'') 
markets. Three of the 13 have launched operations since December 
2012.\21\ The Exchange believes that these new entrants demonstrate 
that competition is robust.
---------------------------------------------------------------------------

    \21\ See Securities Exchange Act Release Nos. 70050 (July 26, 
2013), 78 FR 46622 (August 1, 2013) (approving exchange registration 
for Topaz Exchange, LLC) (known as ISE Gemini); 68341 (December 3, 
2012), 77 FR 73065 (December 7, 2012) (approving exchange 
registration for Miami International Securities Exchange LLC 
(``Miami Exchange'')); and 75650 (August 7, 2015), 80 FR 48600 
(August 13, 2015) (establishing rules governing the trading of 
options on the EDGX options market).
---------------------------------------------------------------------------

    Competition among trading platforms can be expected to constrain 
the aggregate return that each platform earns from the sale of its 
joint products, but different trading platforms may choose from a range 
of possible, and equally reasonable, pricing strategies as the means of 
recovering total costs. For example, some platforms may choose to pay 
rebates to attract orders, charge relatively low prices for market data 
products (or provide market data products free of charge), and charge 
relatively high prices for accessing posted liquidity. Other platforms 
may choose a strategy of paying lower rebates (or no rebates) to 
attract orders, setting relatively high prices for market data 
products, and setting relatively low prices for accessing posted 
liquidity. For example, BATS Global Markets (``BATS'') and Direct Edge, 
which previously operated as ATSs and obtained exchange status in 2008 
and 2010, respectively, provided certain market data at no charge on 
their Web sites in order to attract more order flow, and used revenue 
rebates from resulting additional executions to maintain low execution 
charges for their users.\22\ In this environment, there is no economic 
basis for regulating maximum prices for one of the joint products in an 
industry in which suppliers face competitive constraints with regard to 
the joint offering.
---------------------------------------------------------------------------

    \22\ This is simply a securities market-specific example of the 
well-established principle that in certain circumstances more sales 
at lower margins can be more profitable than fewer sales at higher 
margins; this example is additional evidence that market data is an 
inherent part of a market's joint platform.
---------------------------------------------------------------------------

Existence of Alternatives
    The large number of SROs that currently produce proprietary data or 
are currently capable of producing it provides further pricing 
discipline for proprietary data products. Each SRO is currently 
permitted to produce and sell proprietary data products, and many 
currently do, including but not limited to the Exchange, NYSE Arca, 
CBOE, C2 Options Exchange, Inc., ISE, ISE Gemini, NASDAQ, PHLX, BX, 
BATS and Miami Exchange.
    The fact that proprietary data from vendors can bypass SROs is 
significant in two respects. First, non-SROs can compete directly with 
SROs for the production and sale of proprietary data products. By way 
of example, BATS and NYSE Arca both published proprietary data on the 
Internet before registering as exchanges. Second, because a single 
order or transaction report can appear in an SRO proprietary product, a 
non-SRO proprietary product, or both, the amount of data available via 
proprietary products is greater in size than the actual number of 
orders and transaction reports that exist in the marketplace. Because 
market data users can find suitable substitutes for most proprietary 
market data products, a market that overprices its market data products 
stands a high risk that users may substitute another source of market 
data information for its own.
    In addition to the competition and price discipline described 
above, the market for proprietary data products is also highly 
contestable because market entry is rapid and inexpensive. The history 
of electronic trading is replete with examples of entrants that swiftly 
grew into some of the largest electronic trading platforms and 
proprietary data producers: Archipelago, Bloomberg Tradebook, Island, 
RediBook, Attain, TrackECN, BATS and Direct Edge. As noted above, BATS 
launched as an ATS in 2006 and became an exchange in 2008, while Direct 
Edge began operations in 2007 and obtained exchange status in 2010. As 
noted above, three new options exchanges have launched operations since 
December 2012.\23\
---------------------------------------------------------------------------

    \23\ See supra note 21.
---------------------------------------------------------------------------

    In determining the proposed fees, the Exchange considered the 
competitiveness of the market for proprietary options data and all of 
the implications of that competition. The Exchange believes that it has 
considered all relevant factors and has not considered irrelevant 
factors in order to establish fair, reasonable, and not unreasonably 
discriminatory fees and an equitable allocation of fees among all 
users. The existence of numerous alternatives to the Exchange's 
products, including proprietary data from other sources, ensures that 
the Exchange cannot set unreasonable fees, or fees that are 
unreasonably discriminatory, when vendors and subscribers can elect 
these alternatives or choose not to purchase a specific proprietary 
data product if the attendant fees are not justified by the returns 
that any particular vendor or data recipient would achieve through the 
purchase.

C. Self-Regulatory Organization's Statement on Comments on the Proposed 
Rule Change Received From Members, Participants, or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change is effective upon filing pursuant to 
section 19(b)(3)(A) \24\ of the Act and subparagraph (f)(2) of Rule 
19b-4 \25\ thereunder, because it establishes a due, fee, or other 
charge imposed by the Exchange.
---------------------------------------------------------------------------

    \24\ 15 U.S.C. 78s(b)(3)(A).
    \25\ 17 CFR 240.19b-4(f)(2).
---------------------------------------------------------------------------

    At any time within 60 days of the filing of such proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the Commission 
takes such action, the Commission shall institute proceedings under 
section 19(b)(2)(B) \26\ of the Act to determine whether the proposed 
rule change should be approved or disapproved.
---------------------------------------------------------------------------

    \26\ 15 U.S.C. 78s(b)(2)(B).
---------------------------------------------------------------------------

IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File No. SR-NYSEMKT-2015-113 on the subject line.

[[Page 3229]]

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File No. SR-NYSEMKT-2015-113. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549 on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of such filing also will be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File No. SR-NYSEMKT-2015-113, and should be 
submitted on or before February 10, 2016.
---------------------------------------------------------------------------

    \27\ 17 CFR 200.30-3(a)(12).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\27\
Robert W. Errett,
Deputy Secretary.
[FR Doc. 2016-00900 Filed 1-19-16; 8:45 am]
BILLING CODE 8011-01-P



                                                                          Federal Register / Vol. 81, No. 12 / Wednesday, January 20, 2016 / Notices                                                       3225

                                              Committee. This Sunshine Act notice is                   I. Self-Regulatory Organization’s                      product per month. No new reporting
                                              being issued because a quorum of the                     Statement of the Terms of the Substance                would be required.6
                                              Commission may attend the meeting.                       of the Proposed Rule Change
                                                                                                                                                              2. Statutory Basis
                                                 The agenda for the meeting includes:                     The Exchange proposes to amend the                     The Exchange believes that the
                                              remarks from Commissioners; a                            fees for NYSE Amex Options Product,4                   proposed rule change is consistent with
                                              discussion of fixed income market                        as set forth on the NYSE Amex Options                  the provisions of section 6 of the Act,7
                                              structure and pre-trade price                            Proprietary Market Data Fee Schedule                   in general, and sections 6(b)(4) and
                                              transparency; a discussion of a draft                    (‘‘Fee Schedule’’). The Exchange                       6(b)(5) of the Act,8 in particular, in that
                                              letter from the Investor as Owner                        proposes to establish a multiple data                  it provides an equitable allocation of
                                              subcommittee regarding Financial                         feed fee effective January 1, 2016. The                reasonable fees among users and
                                              Accounting Standards Board proposed                      text of the proposed rule change is                    recipients of the data and is not
                                              amendments to the Statement of                           available on the Exchange’s Web site at                designed to permit unfair
                                              Financial Accounting Concepts and                        www.nyse.com, at the principal office of               discrimination among customers,
                                              Notes to Financial Statements                            the Exchange, and at the Commission’s                  issuers, and brokers.
                                              concerning disclosure materiality; an                    Public Reference Room.                                    The fees are also equitable and not
                                              update on crowdfunding rules; a                                                                                 unfairly discriminatory because they
                                                                                                       II. Self-Regulatory Organization’s                     will apply to all data recipients that
                                              discussion of NASDAQ listing                             Statement of the Purpose of, and
                                              standards—shareholder approval rules;                                                                           choose to subscribe to NYSE Amex
                                                                                                       Statutory Basis for, the Proposed Rule                 Options Product.
                                              subcommittee reports; and a nonpublic                    Change                                                    The Exchange believes that it is
                                              administrative work session during
                                                                                                         In its filing with the Commission, the               reasonable to require data recipients to
                                              lunch.                                                                                                          pay a modest additional fee taking a
                                                                                                       self-regulatory organization included
                                                 For further information, please                                                                              data feed for a market data product in
                                                                                                       statements concerning the purpose of,
                                              contact the Office of the Secretary at                                                                          more than two locations, because such
                                                                                                       and basis for, the proposed rule change
                                              (202) 551–5400.                                          and discussed any comments it received                 data recipients can derive substantial
                                                Dated: January 14, 2016.                               on the proposed rule change. The text                  value from being able to consume the
                                                                                                       of those statements may be examined at                 product in as many locations as they
                                              Brent J. Fields,
                                                                                                       the places specified in Item IV below.                 want. In addition, there are
                                              Secretary.                                                                                                      administrative burdens associated with
                                              [FR Doc. 2016–01129 Filed 1–15–16; 4:15 pm]
                                                                                                       The Exchange has prepared summaries,
                                                                                                       set forth in sections A, B, and C below,               tracking each location at which a data
                                              BILLING CODE 8011–01–P
                                                                                                       of the most significant parts of such                  recipient receives the product. The
                                                                                                       statements.                                            Multiple Data Feed Fee is designed to
                                                                                                                                                              encourage data recipients to better
                                              SECURITIES AND EXCHANGE                                  A. Self-Regulatory Organization’s                      manage their requests for additional
                                              COMMISSION                                               Statement of the Purpose of, and                       data feeds and to monitor their usage of
                                                                                                       Statutory Basis for, the Proposed Rule                 data feeds. The proposed fee is designed
                                              [Release No. 34–76889; File No. SR–                      Change                                                 to apply to data feeds received in more
                                              NYSEMKT–2015–113]                                        1. Purpose                                             than two locations so that each data
                                                                                                                                                              recipient can have one primary and one
                                              Self-Regulatory Organizations; NYSE                         The Exchange proposes to amend the                  backup data location before having to
                                              MKT LLC; Notice of Filing and                            fees for NYSE Amex Options Product,5                   pay a multiple data feed fee. The
                                              Immediate Effectiveness of Proposed                      as set forth on the NYSE Amex Options                  Exchange notes that this pricing is
                                              Rule Change To Amend Market Data                         Proprietary Market Data Fee Schedule                   consistent with similar pricing adopted
                                              Fees for the NYSE Amex Options                           (‘‘Fee Schedule’’). The Exchange                       in 2013 by the Consolidated Tape
                                              Product                                                  proposes to establish a multiple data                  Association (‘‘CTA’’).9 The Exchange
                                                                                                       feed fee effective January 1, 2016.                    also notes that the OPRA Plan imposes
                                              January 13, 2016.                                        Specifically, the Exchange proposes to                 a similar charge of $100 per connection
                                                 Pursuant to section 19(b)(1) 1 of the                 establish a new monthly fee, the                       for circuit connections in addition to the
                                              Securities Exchange Act of 1934 (the                     ‘‘Multiple Data Feed Fee,’’ that would                 primary and backup connections.10
                                                                                                       apply to data recipients that take a data                 The Exchange notes that NYSE Amex
                                              ‘‘Act’’) 2 and Rule 19b–4 thereunder,3
                                                                                                       feed for NYSE Amex Options Product in                  Options Product is entirely optional.
                                              notice is hereby given that, on December
                                              31, 2015, NYSE MKT LLC (the                              more than two locations. Data recipients
                                                                                                                                                                 6 Data vendors currently report a unique Vendor
                                                                                                       taking NYSE Amex Options Product in
                                              ‘‘Exchange’’ or ‘‘NYSE MKT’’) filed with                                                                        Account Number for each location at which they
                                                                                                       more than two locations would be
                                              the Securities and Exchange                                                                                     provide a data feed to a data recipient. The
                                                                                                       charged $200 per additional location per               Exchange considers each Vendor Account Number
                                              Commission (the ‘‘Commission’’) the
                                                                                                                                                              a location. For example, if a data recipient has five
                                              proposed rule change as described in                       4 See Securities Exchange Act Release Nos. 76022     Vendor Account Numbers, representing five
                                              Items I, II, and III below, which Items                  (Sept. 29, 2015), 80 FR 60201 (Oct. 5, 2015) (SR–      locations, for the receipt of the NYSE Amex Options
                                              have been prepared by the self-                          NYSEMKT–2015–68) (Notice). The single fee for the      Product, that data recipient will pay the Multiple
                                                                                                       NYSE Amex Options Product set forth on the Fee         Data Feed fee with respect to three of the five
                                              regulatory organization. The                                                                                    locations, or $600.
                                                                                                       Schedule is comprised of three data feeds: Amex
                                              Commission is publishing this notice to                  Options Top, Amex Options Deep, and Amex
                                                                                                                                                                 7 15 U.S.C. 78f(b).
tkelley on DSK4VPTVN1PROD with NOTICES




                                              solicit comments on the proposed rule                    Options Complex.                                          8 15 U.S.C. 78f(b)(4), (5).

                                              change from interested persons.                            5 See Securities Exchange Act Release Nos. 76022        9 See Securities Exchange Act Release No. 70010

                                                                                                       (Sept. 29, 2015), 80 FR 60201 (Oct. 5, 2015) (SR–      (July 19, 2013), 78 FR 44984 (July 25, 2013) (SR–
                                                                                                       NYSEMKT–2015–68) (Notice). The single fee for the      CTA/CQ–2013–04).
                                                1 15
                                                                                                       NYSE Amex Options Product set forth on the Fee            10 See ‘‘Direct Access Fee,’’ Options Price
                                                     U.S.C. 78s(b)(1).
                                                                                                       Schedule is comprised of three data feeds: Amex        Reporting Authority Fee Schedule Fee Schedule
                                                2 15 U.S.C. 78a.                                       Options Top, Amex Options Deep, and Amex               PRA Plan at http://www.opradata.com/pdf/fee_
                                                3 17 CFR 240.19b–4.                                    Options Complex.                                       schedule.pdf



                                         VerDate Sep<11>2014    18:12 Jan 19, 2016   Jkt 238001   PO 00000   Frm 00132   Fmt 4703   Sfmt 4703   E:\FR\FM\20JAN1.SGM   20JAN1


                                              3226                       Federal Register / Vol. 81, No. 12 / Wednesday, January 20, 2016 / Notices

                                              The Exchange is not required to make                    in the creation of a ‘consolidated                       For these reasons, the Exchange
                                              NYSE Amex Options Product available                     transactional reporting system.’                       believes that the proposed fees are
                                              or to offer any specific pricing                        Id. at 535 (quoting H.R. Rep. No. 94–229               reasonable, equitable, and not unfairly
                                              alternatives to any customers, nor is any               at 92 (1975), as reprinted in 1975                     discriminatory.
                                              firm required to purchase NYSE Amex                     U.S.C.C.A.N. 323). The court agreed                    B. Self-Regulatory Organization’s
                                              Options Product. Firms that do                          with the Commission’s conclusion that                  Statement on Burden on Competition
                                              purchase NYSE Amex Options Product                      ‘‘Congress intended that ‘competitive
                                              do so for the primary goals of using it                 forces should dictate the services and                    The Exchange does not believe that
                                              to increase revenues, reduce expenses,                  practices that constitute the U.S.                     the proposed rule change will impose
                                              and in some instances compete directly                  national market system for trading                     any burden on competition that is not
                                              with the Exchange (including for order                  equity securities.’ ’’ 13                              necessary or appropriate in furtherance
                                              flow); those firms are able to determine                   As explained below in the Exchange’s                of the purposes of the Act. An
                                              for themselves whether NYSE Amex                        Statement on Burden on Competition,                    exchange’s ability to price its
                                              Options Product or any other similar                    the Exchange believes that there is                    proprietary market data feed products is
                                              products are attractively priced or not.                substantial evidence of competition in                 constrained by actual competition for
                                                 Firms that do not wish to purchase                   the marketplace for proprietary market                 the sale of proprietary market data
                                              NYSE Amex Options Product have a                        data and that the Commission can rely                  products, the joint product nature of
                                              variety of alternative market data                      upon such evidence in concluding that                  exchange platforms, and the existence of
                                              products from which to choose,11 or if                  the fees established in this filing are the            alternatives to the Exchange’s
                                              NYSE Amex Options Product does not                      product of competition and therefore                   proprietary data.
                                              provide sufficient value to firms as                    satisfy the relevant statutory
                                              offered based on the uses those firms                   standards.14 In addition, the existence of             The Existence of Actual Competition.
                                              have or planned to make of it, such                     alternatives to these data products, such                 The market for proprietary data
                                              firms may simply choose to conduct                      as options data from other sources, as                 products is currently competitive and
                                              their business operations in ways that                  described below, further ensures that                  inherently contestable because there is
                                              do not use NYSE Amex Options Product                    the Exchange cannot set unreasonable                   fierce competition for the inputs
                                              or use it at different levels or in different           fees, or fees that are unreasonably                    necessary for the creation of proprietary
                                              configurations. The Exchange notes that                 discriminatory, when vendors and                       data and strict pricing discipline for the
                                              broker-dealers are not required to                      subscribers can select such alternatives.              proprietary products themselves.
                                              purchase proprietary market data to                        As the NetCoalition decision noted,                 Numerous exchanges compete with
                                              comply with their best execution                        the Commission is not required to                      each other for options trades and sales
                                              obligations.12                                          undertake a cost-of-service or                         of market data itself, providing ample
                                                 The decision of the United States                    ratemaking approach. The Exchange                      opportunities for entrepreneurs who
                                              Court of Appeals for the District of                    believes that, even if it were possible as             wish to compete in any or all of those
                                              Columbia Circuit in NetCoalition v.                     a matter of economic theory, cost-based                areas, including producing and
                                              SEC, 615 F.3d 525 (D.C. Cir. 2010),                     pricing for proprietary market data                    distributing their own options market
                                              upheld reliance by the Securities and                   would be so complicated that it could                  data. Proprietary options data products
                                              Exchange Commission (‘‘Commission’’)                    not be done practically or offer any                   are produced and distributed by each
                                              upon the existence of competitive                       significant benefits.15                                individual exchange, as well as other
                                              market mechanisms to set reasonable                                                                            entities, in a vigorously competitive
                                              and equitably allocated fees for                          13 NetCoalition,  615 F.3d at 535.
                                                                                                                                                             market. Indeed, the U.S. Department of
                                                                                                        14 Section 916 of the Dodd-Frank Wall Street
                                              proprietary market data:                                                                                       Justice (‘‘DOJ’’) (the primary antitrust
                                                                                                      Reform and Consumer Protection Act of 2010 (the
                                                In fact, the legislative history indicates that       ‘‘Dodd-Frank Act’’) amended paragraph (A) of           regulator) has expressly acknowledged
                                              the Congress intended that the market system            section 19(b)(3) of the Act, 15 U.S.C. 78s(b)(3), to   the aggressive actual competition among
                                              ‘evolve through the interplay of competitive            make clear that all exchange fees for market data      exchanges, including for the sale of
                                              forces as unnecessary regulatory restrictions           may be filed by exchanges on an immediately
                                                                                                      effective basis.                                       proprietary market data. In 2011, the
                                              are removed’ and that the SEC wield its
                                                                                                         15 The Exchange believes that cost-based pricing    DOJ stated that exchanges ‘‘compete
                                              regulatory power ‘in those situations where
                                              competition may not be sufficient,’ such as             would be impractical because it would create           head to head to offer real-time equity
                                                                                                      enormous administrative burdens for all parties and    data products. These data products
                                                                                                      the Commission to cost-regulate a large number of
                                                 11 For example, Chicago Board Options Exchange
                                                                                                      participants and standardize and analyze
                                                                                                                                                             include the best bid and offer of every
                                              (‘‘CBOE’’) charges, for its ‘‘Complex Order Book        extraordinary amounts of information, accounts,        exchange and information on each
                                              Feed,’’ a Distributor Fee of $3,000 per month, a        and reports. In addition, and as described below, it   equity trade, including the last sale.’’ 16
                                              Professional User Fee of $25 per month and a Non-       is impossible to regulate market data prices in        Similarly, the options markets
                                              Professional User Fee of $1 per month. See the          isolation from prices charged by markets for other
                                              CBOE ‘‘Complex Order Book Feed’’ product and            services that are joint products. Cost-based rate
                                              pricing information, available at https://              regulation would also lead to litigation and may       Commission’s 2000 Concept Release on the
                                              www.cboe.org/MDX/CSM/OBOOKMain.aspx.                    distort incentives, including those to minimize        Regulation of Market Information Fees and
                                              NASDAQ OMX PHLX LLC (‘‘PHLX’’) also offers a            costs and to innovate, leading to further waste.       Revenues, which can be found on the Commission’s
                                              market data product entitled ‘‘PHLX Orders,’’           Under cost-based pricing, the Commission would         Web site at http://www.sec.gov/rules/concept/
                                              which includes order and last sale information for      be burdened with determining a fair rate of return,    s72899/buck1.htm.
                                              complex strategies and other market data, and           and the industry could experience frequent rate           16 Press Release, U.S. Department of Justice,
                                              charges a $3,000 internal monthly fee ($3,500 for       increases based on escalating expense levels. Even     Assistant Attorney General Christine Varney Holds
                                              external), $2,000 per Distributor and $500 per          in industries historically subject to utility          Conference Call Regarding NASDAQ OMX Group
                                              subscriber. See PHLX ‘‘PHLX Orders’’ market data        regulation, cost-based ratemaking has been             Inc. and IntercontinentalExchange Inc. Abandoning
tkelley on DSK4VPTVN1PROD with NOTICES




                                              product and pricing information, available at           discredited. As such, the Exchange believes that       Their Bid for NYSE Euronext (May 16, 2011),
                                              http://www.nasdaqtrader.com/                            cost-based ratemaking would be inappropriate for       available at http://www.justice.gov/iso/opa/atr/
                                              Micro.aspx?id=PHLXOrders and http://                    proprietary market data and inconsistent with          speeches/2011/at-speech-110516.html; see also
                                              www.nasdaqtrader.com/                                   Congress’s direction that the Commission use its       Complaint in U.S. v. Deutsche Borse AG and NYSE
                                              Trader.aspx?id=DPPriceListOptions#PHLX,                 authority to foster the development of the national    Euronext, Case No. 11–cv–2280 (D.C. Dist.) ¶ 24
                                              respectively.                                           market system, and that market forces will continue    (‘‘NYSE and Direct Edge compete head-to-head . . .
                                                 12 See FINRA Regulatory Notice 15–46, ‘‘Best         to provide appropriate pricing discipline. See         in the provision of real-time proprietary equity data
                                              Execution,’’ November 2015.                             Appendix C to NYSE’s comments to the                   products.’’).



                                         VerDate Sep<11>2014   18:12 Jan 19, 2016   Jkt 238001   PO 00000   Frm 00133   Fmt 4703   Sfmt 4703   E:\FR\FM\20JAN1.SGM   20JAN1


                                                                          Federal Register / Vol. 81, No. 12 / Wednesday, January 20, 2016 / Notices                                                        3227

                                              vigorously compete with respect to                      revenues or reducing costs in the                      create a risk of reducing an exchange’s
                                              options data products.17                                customer’s business in a manner that                   revenues from both products.
                                                 Moreover, competitive markets for                    will offset the fees. All of these factors                Other market participants have noted
                                              order flow, executions, and transaction                 operate as constraints on pricing                      that proprietary market data and trade
                                              reports provide pricing discipline for                  proprietary data products.                             executions are joint products of a joint
                                              the inputs of proprietary options data                                                                         platform and have common costs.19 The
                                              products and therefore constrain                        Joint Product Nature of Exchange                       Exchange agrees with and adopts those
                                              markets from overpricing proprietary                    Platform                                               discussions and the arguments therein.
                                              options market data. Broker-dealers                        Transaction execution and proprietary               The Exchange also notes that the
                                              send their order flow to multiple                       data products are complementary in that                economics literature confirms that there
                                              venues, rather than providing them all                  market data is both an input and a                     is no way to allocate common costs
                                              to a single venue, which in turn                        byproduct of the execution service. In                 between joint products that would shed
                                              reinforces this competitive constraint.                 fact, proprietary market data and trade                any light on competitive or efficient
                                              Options markets, similar to the equities                executions are a paradigmatic example                  pricing.20
                                              markets, are highly fragmented.18                       of joint products with joint costs. The                   Analyzing the cost of market data
                                                 If an exchange succeeds in competing                 decision of whether and on which                       product production and distribution in
                                              for quotations, order flow, and trade                   platform to post an order will depend                  isolation from the cost of all of the
                                              executions, then it earns trading                       on the attributes of the platforms where               inputs supporting the creation of market
                                              revenues and increases the value of its                 the order can be posted, including the                 data and market data products will
                                              proprietary options market data                         execution fees, data availability and                  inevitably underestimate the cost of the
                                              products because they will contain                      quality, and price and distribution of                 data and data products because it is
                                              greater quote and trade information.                    data products. Without a platform to                   impossible to obtain the data inputs to
                                              Conversely, if an exchange is less                      post quotations, receive orders, and                   create market data products without a
                                              successful in attracting quotes, order                  execute trades, exchange data products                 fast, technologically robust, and well-
                                              flow, and trade executions, then its                    would not exist.                                       regulated execution system, and system
                                              options market data products may be                                                                            and regulatory costs affect the price of
                                                                                                         The costs of producing market data
                                              less desirable to customers using them                                                                         both obtaining the market data itself and
                                                                                                      include not only the costs of the data
                                              in support of order routing and trading                                                                        creating and distributing market data
                                                                                                      distribution infrastructure, but also the
                                              decisions in light of the diminished                                                                           products. It would be equally
                                                                                                      costs of designing, maintaining, and
                                              content; options data products offered                                                                         misleading, however, to attribute all of
                                                                                                      operating the exchange’s platform for
                                              by competing venues may become                                                                                 an exchange’s costs to the market data
                                                                                                      posting quotes, accepting orders, and
                                              correspondingly more attractive. Thus,                                                                         portion of an exchange’s joint products.
                                              competition for quotations, order flow,                 executing transactions and the cost of
                                                                                                                                                             Rather, all of an exchange’s costs are
                                              and trade executions puts significant                   regulating the exchange to ensure its fair
                                                                                                                                                             incurred for the unified purposes of
                                              pressure on an exchange to maintain                     operation and maintain investor
                                                                                                                                                             attracting order flow, executing and/or
                                              both execution and data fees at                         confidence. The total return that a
                                                                                                                                                             routing orders, and generating and
                                              reasonable levels.                                      trading platform earns reflects the
                                                                                                                                                             selling data about market activity. The
                                                 In addition, in the case of products                 revenues it receives from both products
                                              that are also redistributed through                     and the joint costs it incurs.                            19 See Securities Exchange Act Release No. 72153

                                              market data vendors, such as Bloomberg                     Moreover, an exchange’s broker-                     (May 12, 2014), 79 FR 28575, 28578 n.15 (May 16,
                                              and Thompson Reuters, the vendors                       dealer customers generally view the                    2014) (SR–NASDAQ–2014–045) (‘‘[A]ll of the
                                                                                                      costs of transaction executions and                    exchange’s costs are incurred for the unified
                                              themselves provide additional price                                                                            purposes of attracting order flow, executing and/or
                                              discipline for proprietary data products                market data as a unified cost of doing                 routing orders, and generating and selling data
                                              because they control the primary means                  business with the exchange. A broker-                  about market activity. The total return that an
                                              of access to certain end users. These                   dealer will only choose to direct orders               exchange earns reflects the revenues it receives
                                                                                                      to an exchange if the revenue from the                 from the joint products and the total costs of the
                                              vendors impose price discipline based                                                                          joint products.’’). See also Securities Exchange Act
                                              upon their business models. For                         transaction exceeds its cost, including                Release No. 62907 (Sept. 14, 2010), 75 FR 57314,
                                              example, vendors that assess a                          the cost of any market data that the                   57317 (Sept. 20, 2010) (SR–NASDAQ–2010–110),
                                              surcharge on data they sell are able to                 broker-dealer chooses to buy in support                and Securities Exchange Act Release No. 62908
                                                                                                      of its order routing and trading                       (Sept. 14, 2010), 75 FR 57321, 57324 (Sept. 20,
                                              refuse to offer proprietary products that                                                                      2010) (SR–NASDAQ–2010–111).
                                              their end users do not or will not                      decisions. If the costs of the transaction                20 See generally Mark Hirschey, ‘‘Fundamentals of

                                              purchase in sufficient numbers. Vendors                 are not offset by its value, then the                  Managerial Economics,’’ at 600 (2009) (‘‘It is
                                              will not elect to make available NYSE                   broker-dealer may choose instead not to                important to note, however, that although it is
                                                                                                      purchase the product and trade away                    possible to determine the separate marginal costs of
                                              Amex Options Product unless their                                                                              goods produced in variable proportions, it is
                                              customers request it, and customers will                from that exchange. There is substantial               impossible to determine their individual average
                                              not elect to pay the proposed fees unless               evidence of the strong correlation                     costs. This is because common costs are expenses
                                              NYSE Amex Options Product can                           between order flow and market data                     necessary for manufacture of a joint product.
                                                                                                      purchases. For example, in September                   Common costs of production—raw material and
                                              provide value by sufficiently increasing                                                                       equipment costs, management expenses, and other
                                                                                                      2015, more than 80% of the transaction                 overhead—cannot be allocated to each individual
                                                 17 See, e.g., Securities Exchange Act Release No.    volume on each of NYSE MKT and                         by-product on any economically sound basis. . . .
                                              67466 (July 19, 2012), 77 FR 43629 (July 25, 2012)      NYSE MKT’s affiliates New York Stock                   Any allocation of common costs is wrong and
                                              (SR–Phlx–2012–93), which describes a variety of         Exchange LLC (‘‘NYSE’’) and NYSE                       arbitrary.’’). This is not new economic theory. See,
                                              options market data products and their pricing.                                                                e.g., F.W. Taussig, ‘‘A Contribution to the Theory
tkelley on DSK4VPTVN1PROD with NOTICES




                                                 18 See, e.g., Press Release, TABB Says US Equity     Arca, Inc. (‘‘NYSE Arca’’) was executed                of Railway Rates,’’ Quarterly Journal of Economics
                                              Options Market Makers Need Scalable Technology          by market participants that purchased                  V(4) 438, 465 (July 1891) (‘‘Yet, surely, the division
                                              to Compete in Today’s Complex Market Structure          one or more proprietary market data                    is purely arbitrary. These items of cost, in fact, are
                                              (February 25, 2013), available at http://www.           products (the 20 firms were not the                    jointly incurred for both sorts of traffic; and I cannot
                                              tabbgroup.com/PageDetail.aspx?PageID=16&                                                                       share the hope entertained by the statistician of the
                                              ItemID=1231; Fragmentation Vexes Options
                                                                                                      same for each market). A supra-                        Commission, Professor Henry C. Adams, that we
                                              Markets (April 21, 2014), available at http://market    competitive increase in the fees for                   shall ever reach a mode of apportionment that will
                                              smedia.com/fragmentation-vexes-options-market/.         either executions or market data would                 lead to trustworthy results.’’).



                                         VerDate Sep<11>2014   18:12 Jan 19, 2016   Jkt 238001   PO 00000   Frm 00134   Fmt 4703   Sfmt 4703   E:\FR\FM\20JAN1.SGM   20JAN1


                                              3228                       Federal Register / Vol. 81, No. 12 / Wednesday, January 20, 2016 / Notices

                                              total return that an exchange earns                     Existence of Alternatives                               equitable allocation of fees among all
                                              reflects the revenues it receives from the                 The large number of SROs that                        users. The existence of numerous
                                              joint products and the total costs of the               currently produce proprietary data or                   alternatives to the Exchange’s products,
                                              joint products.                                         are currently capable of producing it                   including proprietary data from other
                                                 As noted above, the level of                         provides further pricing discipline for                 sources, ensures that the Exchange
                                              competition and contestability in the                   proprietary data products. Each SRO is                  cannot set unreasonable fees, or fees
                                                                                                      currently permitted to produce and sell                 that are unreasonably discriminatory,
                                              market is evident in the numerous
                                                                                                      proprietary data products, and many                     when vendors and subscribers can elect
                                              alternative venues that compete for
                                                                                                      currently do, including but not limited                 these alternatives or choose not to
                                              order flow, including 13 options self-
                                                                                                      to the Exchange, NYSE Arca, CBOE, C2                    purchase a specific proprietary data
                                              regulatory organization (‘‘SRO’’)                                                                               product if the attendant fees are not
                                              markets. Three of the 13 have launched                  Options Exchange, Inc., ISE, ISE
                                                                                                                                                              justified by the returns that any
                                              operations since December 2012.21 The                   Gemini, NASDAQ, PHLX, BX, BATS
                                                                                                                                                              particular vendor or data recipient
                                              Exchange believes that these new                        and Miami Exchange.
                                                                                                         The fact that proprietary data from                  would achieve through the purchase.
                                              entrants demonstrate that competition is
                                              robust.                                                 vendors can bypass SROs is significant                  C. Self-Regulatory Organization’s
                                                                                                      in two respects. First, non-SROs can                    Statement on Comments on the
                                                 Competition among trading platforms                  compete directly with SROs for the                      Proposed Rule Change Received From
                                              can be expected to constrain the                        production and sale of proprietary data                 Members, Participants, or Others
                                              aggregate return that each platform                     products. By way of example, BATS and
                                              earns from the sale of its joint products,                                                                        No written comments were solicited
                                                                                                      NYSE Arca both published proprietary                    or received with respect to the proposed
                                              but different trading platforms may                     data on the Internet before registering as
                                              choose from a range of possible, and                                                                            rule change.
                                                                                                      exchanges. Second, because a single
                                              equally reasonable, pricing strategies as               order or transaction report can appear in               III. Date of Effectiveness of the
                                              the means of recovering total costs. For                an SRO proprietary product, a non-SRO                   Proposed Rule Change and Timing for
                                              example, some platforms may choose to                   proprietary product, or both, the amount                Commission Action
                                              pay rebates to attract orders, charge                   of data available via proprietary                          The foregoing rule change is effective
                                              relatively low prices for market data                   products is greater in size than the                    upon filing pursuant to section
                                              products (or provide market data                        actual number of orders and transaction                 19(b)(3)(A) 24 of the Act and
                                              products free of charge), and charge                    reports that exist in the marketplace.                  subparagraph (f)(2) of Rule 19b–4 25
                                              relatively high prices for accessing                    Because market data users can find                      thereunder, because it establishes a due,
                                              posted liquidity. Other platforms may                   suitable substitutes for most proprietary               fee, or other charge imposed by the
                                              choose a strategy of paying lower                       market data products, a market that                     Exchange.
                                              rebates (or no rebates) to attract orders,              overprices its market data products                        At any time within 60 days of the
                                              setting relatively high prices for market               stands a high risk that users may                       filing of such proposed rule change, the
                                              data products, and setting relatively low               substitute another source of market data                Commission summarily may
                                              prices for accessing posted liquidity. For              information for its own.                                temporarily suspend such rule change if
                                              example, BATS Global Markets                               In addition to the competition and                   it appears to the Commission that such
                                              (‘‘BATS’’) and Direct Edge, which                       price discipline described above, the                   action is necessary or appropriate in the
                                              previously operated as ATSs and                         market for proprietary data products is                 public interest, for the protection of
                                              obtained exchange status in 2008 and                    also highly contestable because market                  investors, or otherwise in furtherance of
                                              2010, respectively, provided certain                    entry is rapid and inexpensive. The                     the purposes of the Act. If the
                                              market data at no charge on their Web                   history of electronic trading is replete                Commission takes such action, the
                                              sites in order to attract more order flow,              with examples of entrants that swiftly                  Commission shall institute proceedings
                                              and used revenue rebates from resulting                 grew into some of the largest electronic                under section 19(b)(2)(B) 26 of the Act to
                                              additional executions to maintain low                   trading platforms and proprietary data                  determine whether the proposed rule
                                              execution charges for their users.22 In                 producers: Archipelago, Bloomberg                       change should be approved or
                                              this environment, there is no economic                  Tradebook, Island, RediBook, Attain,                    disapproved.
                                              basis for regulating maximum prices for                 TrackECN, BATS and Direct Edge. As                      IV. Solicitation of Comments
                                              one of the joint products in an industry                noted above, BATS launched as an ATS
                                                                                                      in 2006 and became an exchange in                         Interested persons are invited to
                                              in which suppliers face competitive
                                                                                                      2008, while Direct Edge began                           submit written data, views, and
                                              constraints with regard to the joint
                                                                                                      operations in 2007 and obtained                         arguments concerning the foregoing,
                                              offering.
                                                                                                      exchange status in 2010. As noted                       including whether the proposed rule
                                                21 See Securities Exchange Act Release Nos.           above, three new options exchanges                      change is consistent with the Act.
                                              70050 (July 26, 2013), 78 FR 46622 (August 1, 2013)     have launched operations since                          Comments may be submitted by any of
                                              (approving exchange registration for Topaz              December 2012.23                                        the following methods:
                                              Exchange, LLC) (known as ISE Gemini); 68341
                                              (December 3, 2012), 77 FR 73065 (December 7,
                                                                                                         In determining the proposed fees, the                Electronic Comments
                                              2012) (approving exchange registration for Miami        Exchange considered the                                    • Use the Commission’s Internet
                                              International Securities Exchange LLC (‘‘Miami          competitiveness of the market for                       comment form (http://www.sec.gov/
                                              Exchange’’)); and 75650 (August 7, 2015), 80 FR         proprietary options data and all of the
                                              48600 (August 13, 2015) (establishing rules                                                                     rules/sro.shtml); or
                                              governing the trading of options on the EDGX
                                                                                                      implications of that competition. The                      • Send an email to rule-comments@
tkelley on DSK4VPTVN1PROD with NOTICES




                                              options market).                                        Exchange believes that it has considered                sec.gov. Please include File No. SR–
                                                22 This is simply a securities market-specific        all relevant factors and has not                        NYSEMKT–2015–113 on the subject
                                              example of the well-established principle that in       considered irrelevant factors in order to               line.
                                              certain circumstances more sales at lower margins       establish fair, reasonable, and not
                                              can be more profitable than fewer sales at higher
                                              margins; this example is additional evidence that       unreasonably discriminatory fees and an                   24 15 U.S.C. 78s(b)(3)(A).
                                                                                                                                                                25 17 CFR 240.19b–4(f)(2).
                                              market data is an inherent part of a market’s joint
                                              platform.                                                 23 See   supra note 21.                                 26 15 U.S.C. 78s(b)(2)(B).




                                         VerDate Sep<11>2014   18:12 Jan 19, 2016   Jkt 238001   PO 00000   Frm 00135    Fmt 4703   Sfmt 4703   E:\FR\FM\20JAN1.SGM     20JAN1


                                                                           Federal Register / Vol. 81, No. 12 / Wednesday, January 20, 2016 / Notices                                              3229

                                              Paper Comments                                               Incident Period: 12/26/2015 through                 DEPARTMENT OF STATE
                                                 • Send paper comments in triplicate                    12/29/2015.
                                                                                                           Effective Date: 1/11/2016.                          [Public Notice: 9408]
                                              to Secretary, Securities and Exchange
                                                                                                           Physical Loan Application Deadline
                                              Commission, 100 F Street NE.,                                                                                    U.S. Department of State Advisory
                                                                                                        Date: 3/11/2016.
                                              Washington, DC 20549–1090.                                                                                       Committee on Private International
                                                                                                           Economic Injury (EIDL) Loan
                                              All submissions should refer to File No.                  Application Deadline Date: 10/11/2016.                 Law (ACPIL): Public Meeting on Family
                                              SR–NYSEMKT–2015–113. This file                                                                                   Law
                                                                                                        ADDRESSES: Submit completed loan
                                              number should be included on the
                                                                                                        applications to: U.S. Small Business                         The Office of the Assistant Legal
                                              subject line if email is used. To help the
                                                                                                        Administration, Processing And                            Adviser for Private International Law,
                                              Commission process and review your
                                                                                                        Disbursement Center, 14925 Kingsport                      Department of State, gives notice of a
                                              comments more efficiently, please use
                                                                                                        Road, Fort Worth, TX 76155.                               public meeting to discuss an upcoming
                                              only one method. The Commission will
                                                                                                        FOR FURTHER INFORMATION CONTACT: A.                       meeting at the Hague Conference on
                                              post all comments on the Commission’s
                                              Internet Web site (http://www.sec.gov/                    Escobar, Office of Disaster Assistance,                   Private International Law (‘‘Hague
                                              rules/sro.shtml). Copies of the                           U.S. Small Business Administration,                       Conference’’) on the topic of
                                              submission, all subsequent                                409 3rd Street SW., Suite 6050,                           international parentage and surrogacy.
                                              amendments, all written statements                        Washington, DC 20416.                                     The public meeting will take place on
                                              with respect to the proposed rule                         SUPPLEMENTARY INFORMATION: Notice is                      Tuesday, February 9, 2016 from 1 p.m.
                                              change that are filed with the                            hereby given that as a result of the                      until 4 p.m. EST. This is not a meeting
                                              Commission, and all written                               Administrator’s disaster declaration,                     of the full Advisory Committee.
                                              communications relating to the                            applications for disaster loans may be                       In March 2015, the Council on
                                              proposed rule change between the                          filed at the address listed above or other                General Affairs and Policy of the Hague
                                              Commission and any person, other than                     locally announced locations.                              Conference decided that an Experts’
                                              those that may be withheld from the                          The following areas have been                          Group should be convened to explore
                                              public in accordance with the                             determined to be adversely affected by                    the feasibility of advancing work on
                                              provisions of 5 U.S.C. 552, will be                       the disaster:                                             private international law issues
                                              available for Web site viewing and                        Primary Counties: Cherokee.                               surrounding the status of children,
                                              printing in the Commission’s Public                       Contiguous Counties:                                      including issues arising from
                                              Reference Room, 100 F Street NE.,                            Kansas: Crawford, Labette.                             international surrogacy arrangements.
                                                                                                           Missouri: Jasper, Newton.                              The first meeting of the Experts’ Group
                                              Washington, DC 20549 on official
                                                                                                           Oklahoma: Craig, Ottawa.                               will be held February 15–18, 2016, in
                                              business days between the hours of
                                              10:00 a.m. and 3:00 p.m. Copies of such                      The Interest Rates are:                                The Hague.
                                              filing also will be available for                                                                                      The purpose of the public meeting is
                                                                                                                                                         Percent  to obtain the views of concerned
                                              inspection and copying at the principal
                                              office of the Exchange. All comments                      For Physical Damage:                                      stakeholders on matters that might be
                                              received will be posted without change;                      Homeowners With Credit Avail-                          addressed at the upcoming Experts’
                                              the Commission does not edit personal                          able Elsewhere ......................          3.625 Group meeting. Those who cannot
                                              identifying information from                                 Homeowners Without Credit                              attend but wish to comment are
                                              submissions. You should submit only                            Available Elsewhere ..............             1.813 welcome to do so by email to Michael
                                              information that you wish to make                            Businesses With Credit Avail-                          Coffee at coffeems@state.gov.
                                                                                                             able Elsewhere ......................          6.000    Time and Place: The meeting will take
                                              available publicly. All submissions                          Businesses       Without           Credit
                                              should refer to File No. SR–NYSEMKT–                                                                                place from 1 p.m. until 4 p.m. EST in
                                                                                                             Available Elsewhere ..............             4.000
                                              2015–113, and should be submitted on                         Non-Profit Organizations With
                                                                                                                                                                  Room 9.04, State Department Annex 17,
                                              or before February 10, 2016.                                   Credit Available Elsewhere ...                 2.625 600 19th Street NW., Washington, DC
                                                                                                           Non-Profit Organizations With-                         20522. Participants should plan to
                                                For the Commission, by the Division of
                                              Trading and Markets, pursuant to delegated                     out Credit Available Else-                           arrive at the North Entrance by 12:40
                                              authority.27                                                   where .....................................    2.625 p.m. for visitor screening. If you are
                                                                                                        For Economic Injury:                                      unable to attend the public meeting and
                                              Robert W. Errett,
                                                                                                           Businesses & Small Agricultural                        would like to participate from a remote
                                              Deputy Secretary.                                              Cooperatives Without Credit                          location, teleconferencing will be
                                              [FR Doc. 2016–00900 Filed 1–19–16; 8:45 am]                    Available Elsewhere ..............             4.000
                                                                                                                                                                  available.
                                              BILLING CODE 8011–01–P                                       Non-Profit Organizations With-
                                                                                                             out Credit Available Else-                              Public Participation: This meeting is
                                                                                                             where .....................................    2.625 open to the public, subject to the
                                                                                                                                                                  capacity of the meeting room. Access to
                                              SMALL BUSINESS ADMINISTRATION                                                                                       the building is strictly controlled. For
                                                                                                           The number assigned to this disaster
                                              [Disaster Declaration #14593 and #14594]                  for physical damage is 14593 6 and for                    pre-clearance purposes, those planning
                                                                                                        economic injury is 14594 0.                               to attend should email pil@state.gov
                                              Kansas Disaster #KS–00095                                    The States which received an EIDL                      providing full name, address, date of
                                              AGENCY: U.S. Small Business                               Declaration # are Kansas, Missouri,                       birth, citizenship, driver’s license or
                                              Administration.                                           Oklahoma.                                                 passport number, and email address.
                                                                                                        (Catalog of Federal Domestic Assistance                   This information will greatly facilitate
                                              ACTION: Notice.
tkelley on DSK4VPTVN1PROD with NOTICES




                                                                                                        Numbers 59008)                                            entry into the building. A member of the
                                              SUMMARY:   This is a notice of an                                                                                   public needing reasonable
                                                                                                           Dated: January 11, 2016.
                                              Administrative declaration of a disaster                                                                            accommodation should email pil@
                                                                                                        Maria Contreras-Sweet,                                    state.gov not later than February 2,
                                              for the State of Kansas dated 1/11/2016.
                                                Incident: Flooding.                                     Administrator.                                            2016. Requests made after that date will
                                                                                                        [FR Doc. 2016–00921 Filed 1–19–16; 8:45 am]               be considered, but might not be able to
                                                27 17   CFR 200.30–3(a)(12).                            BILLING CODE 8025–01–P                                    be fulfilled. If you would like to


                                         VerDate Sep<11>2014     18:12 Jan 19, 2016   Jkt 238001   PO 00000   Frm 00136   Fmt 4703   Sfmt 4703   E:\FR\FM\20JAN1.SGM   20JAN1



Document Created: 2016-01-19 23:43:58
Document Modified: 2016-01-19 23:43:58
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 3225 

2025 Federal Register | Disclaimer | Privacy Policy
USC | CFR | eCFR