81_FR_5178 81 FR 5158 - Self-Regulatory Organizations; New York Stock Exchange LLC; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Amending the Fees for NYSE Integrated Feed

81 FR 5158 - Self-Regulatory Organizations; New York Stock Exchange LLC; Notice of Filing and Immediate Effectiveness of a Proposed Rule Change Amending the Fees for NYSE Integrated Feed

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 20 (February 1, 2016)

Page Range5158-5162
FR Document2016-01713

Federal Register, Volume 81 Issue 20 (Monday, February 1, 2016)
[Federal Register Volume 81, Number 20 (Monday, February 1, 2016)]
[Notices]
[Pages 5158-5162]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-01713]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-76973; File No. SR-NYSE-2016-09]


Self-Regulatory Organizations; New York Stock Exchange LLC; 
Notice of Filing and Immediate Effectiveness of a Proposed Rule Change 
Amending the Fees for NYSE Integrated Feed

January 26, 2016.
    Pursuant to section 19(b)(1) \1\ of the Securities Exchange Act of 
1934 (the ``Act'') \2\ and Rule 19b-4 thereunder,\3\ notice is hereby 
given that, on January 13, 2016, New York Stock Exchange LLC (``NYSE'' 
or the ``Exchange'') filed with the Securities and Exchange Commission 
(the ``Commission'') the proposed rule change as described in Items I, 
II, and III below, which Items have been prepared by the self-
regulatory organization. The Commission is publishing this notice to 
solicit comments on the proposed rule change from interested persons.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 15 U.S.C. 78a.
    \3\ 17 CFR 240.19b-4.
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I. Self-Regulatory Organization's Statement of the Terms of Substance 
of the Proposed Rule Change

    The Exchange proposes to amend the fees for NYSE Integrated Feed to 
establish a multiple data feed fee. The proposed rule change is 
available on the Exchange's Web site at www.nyse.com, at the principal 
office of the Exchange, and at the Commission's Public Reference Room.

II. Self-Regulatory Organization's Statement of the Purpose of, and 
Statutory Basis for, the Proposed Rule Change

    In its filing with the Commission, the self-regulatory organization 
included statements concerning the purpose of, and basis for, the 
proposed rule change and discussed any comments it received on the 
proposed rule change. The text of those statements may be examined at 
the places specified in Item IV below. The Exchange has prepared 
summaries, set forth in sections A, B, and C below, of the most 
significant parts of such statements.

A. Self-Regulatory Organization's Statement of the Purpose of, and the 
Statutory Basis for, the Proposed Rule Change

1. Purpose
    The Exchange proposes to amend the fees for NYSE Integrated Feed 
market data product,\4\ as set forth on the NYSE Proprietary Market 
Data Fee Schedule (``Fee Schedule''). The Exchange proposes to 
establish the multiple data feed fee. Specifically, the Exchange 
proposes to establish a new monthly fee, the ``Multiple Data Feed 
Fee,'' that would apply to data recipients that take a data feed for a 
market data product in more than two locations. Data recipients taking 
NYSE Integrated Feed in more than two locations would be charged $200 
per additional location per product per month.\5\ No new reporting 
would be required.\6\
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    \4\ See Securities Exchange Act Release Nos. 74128 (January 23, 
2015), 80 FR 4951 (January 29, 2015) (SR-NYSE-2015-03) (Notice--NYSE 
Integrated Feed) and 76485 (Nov. 20, 2015), 80 FR 74158 (Nov. 27, 
2015) (SR-NYSE-2015-57) (establishing fees for NYSE Integrated 
Feed).
    \5\ The text of footnote 6 in Exhibit 5 of this proposed rule 
change was previously filed under a separate filing. See SR-NYSE-
2016-02 (Proposed Rule Change to Amend the Fees for NYSE OpenBook).
    \6\ Data vendors currently report a unique Vendor Account Number 
for each location at which they provide a data feed to a data 
recipient. The Exchange considers each Vendor Account Number a 
location. For example, if a data recipient has five Vendor Account 
Numbers, representing five locations, for the receipt of the NYSE 
Integrated Feed product, that data recipient will pay the Multiple 
Data Feed fee with respect to three of the five locations.
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    Additionally, the various fees applicable to NYSE Integrated Feed, 
other than the Multiple Data Feed Fee, became operative on January 1, 
2016.\7\ Accordingly, the Exchange proposes to remove text from the Fee 
Schedule noting that through December 31, 2015, there would be no 
charge for the fees for NYSE Integrated Feed and text noting that the 
fees would be applicable from January 1, 2016. The proposed change 
would provide clarity to subscribers of NYSE Integrated Feed.
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    \7\ See Securities Exchange Act Release No. 76485 (November 20, 
2015), 80 FR 74158 (November 27, 2015) (SR-NYSE-2015-57).
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2. Statutory Basis
    The Exchange believes that the proposed rule change is consistent 
with the provisions of section 6 of the Act,\8\ in general, and 
sections 6(b)(4) and 6(b)(5) of the Act,\9\ in particular, in that it 
provides an equitable allocation of reasonable fees among users and 
recipients of the data and is not designed to permit unfair 
discrimination among customers, issuers, and brokers.
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    \8\ 15 U.S.C. 78f(b).
    \9\ 15 U.S.C. 78f(b)(4), (5).
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    The fees are also equitable and not unfairly discriminatory because 
they will apply to all data recipients that choose to subscribe to NYSE 
Integrated Feed.
    The Exchange believes that it is reasonable to require data 
recipients to pay a modest additional fee taking a data feed for a 
market data product in more than two locations, because such data 
recipients can derive substantial value from being able to consume the 
product in as many locations as they want. In addition, there are 
administrative burdens associated with tracking each location at which 
a data recipient receives the product. The Multiple Data Feed Fee is 
designed to encourage data recipients to better manage their requests 
for additional data feeds and to monitor their usage of data feeds. The 
proposed fee is designed to apply to data feeds received in more than 
two locations so that each data recipient can have one primary and one 
backup data location before having to pay a multiple data feed fee. The 
Exchange notes that this pricing is consistent with similar pricing 
adopted in 2013 by the Consolidated Tape Association (``CTA'').\10\ The 
Exchange also notes that the OPRA Plan imposes a similar charge of $100 
per connection for circuit connections in addition to the primary and 
backup connections.\11\
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    \10\ See Securities Exchange Act Release No. 70010 (July 19, 
2013), 78 FR 44984 (July 25, 2013) (SR-CTA/CQ-2013-04).
    \11\ See ``Direct Access Fee,'' Options Price Reporting 
Authority Fee Schedule Fee Schedule PRA Plan [sic] at http://www.opradata.com/pdf/fee_schedule.pdf.
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    The Exchange notes that NYSE Integrated Feed is entirely optional. 
The Exchange is not required to make NYSE Integrated Feed available or 
to offer any specific pricing alternatives to any customers, nor is any 
firm required to purchase NYSE Integrated Feed. Firms that do purchase 
NYSE Integrated Feed do so for the primary goals of using it to 
increase revenues, reduce expenses, and in some instances compete 
directly with the Exchange (including for order flow); those firms are 
able to determine

[[Page 5159]]

for themselves whether NYSE Integrated Feed or any other similar 
products are attractively priced or not.\12\
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    \12\ See, e.g., Proposing Release on Regulation of NMS Stock 
Alternative Trading Systems, Securities Exchange Act Release No. 
76474 (Nov. 18, 2015) (File No. S7-23-15). See also, ``Brokers 
Warned Not to Steer Clients' Stock Trades Into Slow Lane,'' 
Bloomberg Business, December 14, 2015 (Sigma X dark pool to use 
direct exchange feeds as the primary source of price data).
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    Firms that do not wish to purchase NYSE Integrated Feed have a 
variety of alternative market data products from which to choose,\13\ 
or if NYSE Integrated Feed does not provide sufficient value to firms 
as offered based on the uses those firms have or planned to make of it, 
such firms may simply choose to conduct their business operations in 
ways that do not use NYSE Integrated Feed or use it at different levels 
or in different configurations. The Exchange notes that broker-dealers 
are not required to purchase proprietary market data to comply with 
their best execution obligations.\14\
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    \13\ See NYSE Arca Integrated Feed, http://www.nyxdata.com/Data-Products/NYSEArca-Integrated-History (last visited December 23, 
2015) (data feed that provides a unified view of events, in sequence 
as they appear on the NYSE Arca matching engine, including depth of 
book, trades, order) and NASDAQ TotalView-ITCH, http://www.nasdaqtrader.com/Trader.aspx?id=Totalview2 (last visited 
December 23, 2015) (displays the full order book depth for NASDAQ 
market participants and also disseminates the Net Order Imbalance 
Indicator (NOII) for the NASDAQ Opening and Closing Crosses and 
NASDAQ IPO/Halt Cross).
    \14\ See FINRA Regulatory Notice 15-46, ``Best Execution,'' 
November 2015.
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    The decision of the United States Court of Appeals for the District 
of Columbia Circuit in NetCoalition v. SEC, 615 F.3d 525 (D.C. Cir. 
2010), upheld reliance by the Securities and Exchange Commission 
(``Commission'') upon the existence of competitive market mechanisms to 
set reasonable and equitably allocated fees for proprietary market 
data:

    In fact, the legislative history indicates that the Congress 
intended that the market system `evolve through the interplay of 
competitive forces as unnecessary regulatory restrictions are 
removed' and that the SEC wield its regulatory power `in those 
situations where competition may not be sufficient,' such as in the 
creation of a `consolidated transactional reporting system.'

    Id. at 535 (quoting H.R. Rep. No. 94-229 at 92 (1975), as reprinted 
in 1975 U.S.C.C.A.N. 323). The court agreed with the Commission's 
conclusion that ``Congress intended that `competitive forces should 
dictate the services and practices that constitute the U.S. national 
market system for trading equity securities.' '' \15\
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    \15\ NetCoalition, 615 F.3d at 535.
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    As explained below in the Exchange's Statement on Burden on 
Competition, the Exchange believes that there is substantial evidence 
of competition in the marketplace for proprietary market data and that 
the Commission can rely upon such evidence in concluding that the fees 
established in this filing are the product of competition and therefore 
satisfy the relevant statutory standards. In addition, the existence of 
alternatives to these data products, such as consolidated data and 
proprietary data from other sources, as described below, further 
ensures that the Exchange cannot set unreasonable fees, or fees that 
are unreasonably discriminatory, when vendors and subscribers can 
select such alternatives.
    As the NetCoalition decision noted, the Commission is not required 
to undertake a cost-of-service or ratemaking approach. The Exchange 
believes that, even if it were possible as a matter of economic theory, 
cost-based pricing for proprietary market data would be so complicated 
that it could not be done practically or offer any significant 
benefits.\16\
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    \16\ The Exchange believes that cost-based pricing would be 
impractical because it would create enormous administrative burdens 
for all parties and the Commission to cost-regulate a large number 
of participants and standardize and analyze extraordinary amounts of 
information, accounts, and reports. In addition, and as described 
below, it is impossible to regulate market data prices in isolation 
from prices charged by markets for other services that are joint 
products. Cost-based rate regulation would also lead to litigation 
and may distort incentives, including those to minimize costs and to 
innovate, leading to further waste. Under cost-based pricing, the 
Commission would be burdened with determining a fair rate of return, 
and the industry could experience frequent rate increases based on 
escalating expense levels. Even in industries historically subject 
to utility regulation, cost-based ratemaking has been discredited. 
As such, the Exchange believes that cost-based ratemaking would be 
inappropriate for proprietary market data and inconsistent with 
Congress's direction that the Commission use its authority to foster 
the development of the national market system, and that market 
forces will continue to provide appropriate pricing discipline. See 
Appendix C to NYSE's comments to the Commission's 2000 Concept 
Release on the Regulation of Market Information Fees and Revenues, 
which can be found on the Commission's Web site at http://www.sec.gov/rules/concept/s72899/buck1.htm.
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    For these reasons, the Exchange believes that the proposed fees are 
reasonable, equitable, and not unfairly discriminatory.

B. Self-Regulatory Organization's Statement on Burden on Competition

    The Exchange does not believe that the proposed rule change will 
impose any burden on competition that is not necessary or appropriate 
in furtherance of the purposes of the Act. An exchange's ability to 
price its proprietary market data feed products is constrained by 
actual competition for the sale of proprietary market data products, 
the joint product nature of exchange platforms, and the existence of 
alternatives to the Exchange's proprietary data.
The Existence of Actual Competition
    The market for proprietary data products is currently competitive 
and inherently contestable because there is fierce competition for the 
inputs necessary for the creation of proprietary data and strict 
pricing discipline for the proprietary products themselves. Numerous 
exchanges compete with one another for listings and order flow and 
sales of market data itself, providing ample opportunities for 
entrepreneurs who wish to compete in any or all of those areas, 
including producing and distributing their own market data. Proprietary 
data products are produced and distributed by each individual exchange, 
as well as other entities, in a vigorously competitive market. Indeed, 
the U.S. Department of Justice (``DOJ'') (the primary antitrust 
regulator) has expressly acknowledged the aggressive actual competition 
among exchanges, including for the sale of proprietary market data. In 
2011, the DOJ stated that exchanges ``compete head to head to offer 
real-time equity data products. These data products include the best 
bid and offer of every exchange and information on each equity trade, 
including the last sale.'' \17\
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    \17\ Press Release, U.S. Department of Justice, Assistant 
Attorney General Christine Varney Holds Conference Call Regarding 
NASDAQ OMX Group Inc. and IntercontinentalExchange Inc. Abandoning 
Their Bid for NYSE Euronext (May 16, 2011), available at http://www.justice.gov/iso/opa/atr/speeches/2011/at-speech-110516.html; see 
also Complaint in U.S. v. Deutsche Borse AG and NYSE Euronext, Case 
No. 11-cv-2280 (DC Dist.) ] 24 (``NYSE and Direct Edge compete head-
to-head . . . in the provision of real-time proprietary equity data 
products.'').
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    Moreover, competitive markets for listings, order flow, executions, 
and transaction reports provide pricing discipline for the inputs of 
proprietary data products and therefore constrain markets from 
overpricing proprietary market data. Broker-dealers send their order 
flow and transaction reports to multiple venues, rather than providing 
them all to a single venue, which in turn reinforces this competitive 
constraint. As a 2010 Commission Concept Release noted, the ``current 
market structure can be described as dispersed and complex'' with 
``trading volume . . . dispersed among many highly automated trading 
centers that compete for order flow in the same stocks'' and ``trading 
centers offer[ing] a wide range of services that are designed to 
attract different types of market participants with varying trading

[[Page 5160]]

needs.'' \18\ More recently, SEC Chair Mary Jo White has noted that 
competition for order flow in exchange-listed equities is ``intense'' 
and divided among many trading venues, including exchanges, more than 
40 alternative trading systems, and more than 250 broker-dealers.\19\
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    \18\ Concept Release on Equity Market Structure, Securities 
Exchange Act Release No. 61358 (Jan. 14, 2010), 75 FR 3594 (Jan. 21, 
2010) (File No. S7-02-10). This Concept Release included data from 
the third quarter of 2009 showing that no market center traded more 
than 20% of the volume of listed stocks, further evidencing the 
dispersal of and competition for trading activity. Id. at 3598. Data 
available on ArcaVision show that from June 30, 2013 to June 30, 
2014, no exchange traded more than 12% of the volume of listed 
stocks by either trade or dollar volume, further evidencing the 
continued dispersal of and fierce competition for trading activity. 
See https://www.arcavision.com/Arcavision/arcalogin.jsp.
    \19\ Mary Jo White, Enhancing Our Equity Market Structure, 
Sandler O'Neill & Partners, L.P. Global Exchange and Brokerage 
Conference (June 5, 2014) (available on the Commission Web site), 
citing Tuttle, Laura, 2014, ``OTC Trading: Description of Non-ATS 
OTC Trading in National Market System Stocks,'' at 7-8.
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    If an exchange succeeds in competing for quotations, order flow, 
and trade executions, then it earns trading revenues and increases the 
value of its proprietary market data products because they will contain 
greater quote and trade information. Conversely, if an exchange is less 
successful in attracting quotes, order flow, and trade executions, then 
its market data products may be less desirable to customers in light of 
the diminished content and data products offered by competing venues 
may become more attractive. Thus, competition for quotations, order 
flow, and trade executions puts significant pressure on an exchange to 
maintain both execution and data fees at reasonable levels.
    In addition, in the case of products that are also redistributed 
through market data vendors, such as Bloomberg and Thompson Reuters, 
the vendors themselves provide additional price discipline for 
proprietary data products because they control the primary means of 
access to certain end users. These vendors impose price discipline 
based upon their business models. For example, vendors that assess a 
surcharge on data they sell are able to refuse to offer proprietary 
products that their end users do not or will not purchase in sufficient 
numbers. Vendors will not elect to make available NYSE Integrated Feed 
unless their customers request it, and customers will not elect to pay 
the proposed fees unless NYSE Integrated Feed can provide value by 
sufficiently increasing revenues or reducing costs in the customer's 
business in a manner that will offset the fees. All of these factors 
operate as constraints on pricing proprietary data products.
Joint Product Nature of Exchange Platform
    Transaction execution and proprietary data products are 
complementary in that market data is both an input and a byproduct of 
the execution service. In fact, proprietary market data and trade 
executions are a paradigmatic example of joint products with joint 
costs. The decision of whether and on which platform to post an order 
will depend on the attributes of the platforms where the order can be 
posted, including the execution fees, data availability and quality, 
and price and distribution of data products. Without a platform to post 
quotations, receive orders, and execute trades, exchange data products 
would not exist.
    The costs of producing market data include not only the costs of 
the data distribution infrastructure, but also the costs of designing, 
maintaining, and operating the exchange's platform for posting quotes, 
accepting orders, and executing transactions and the cost of regulating 
the exchange to ensure its fair operation and maintain investor 
confidence. The total return that a trading platform earns reflects the 
revenues it receives from both products and the joint costs it incurs.
    Moreover, an exchange's broker-dealer customers generally view the 
costs of transaction executions and market data as a unified cost of 
doing business with the exchange. A broker-dealer will only choose to 
direct orders to an exchange if the revenue from the transaction 
exceeds its cost, including the cost of any market data that the 
broker-dealer chooses to buy in support of its order routing and 
trading decisions. If the costs of the transaction are not offset by 
its value, then the broker-dealer may choose instead not to purchase 
the product and trade away from that exchange. There is substantial 
evidence of the strong correlation between order flow and market data 
purchases. For example, in September 2015, more than 80% of the 
transaction volume on each of NYSE and NYSE's affiliates NYSE Arca, 
Inc. (``NYSE Arca'') and NYSE MKT LLC (``MKT'') was executed by market 
participants that purchased one or more proprietary market data 
products (the 20 firms were not the same for each market). A supra-
competitive increase in the fees for either executions or market data 
would create a risk of reducing an exchange's revenues from both 
products.
    Other market participants have noted that proprietary market data 
and trade executions are joint products of a joint platform and have 
common costs.\20\ The Exchange agrees with and adopts those discussions 
and the arguments therein. The Exchange also notes that the economics 
literature confirms that there is no way to allocate common costs 
between joint products that would shed any light on competitive or 
efficient pricing.\21\
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    \20\ See Securities Exchange Act Release No. 72153 (May 12, 
2014), 79 FR 28575, 28578 n.15 (May 16, 2014) (SR-NASDAQ-2014-045) 
(``[A]ll of the exchange's costs are incurred for the unified 
purposes of attracting order flow, executing and/or routing orders, 
and generating and selling data about market activity. The total 
return that an exchange earns reflects the revenues it receives from 
the joint products and the total costs of the joint products.''). 
See also Securities Exchange Act Release No. 62907 (Sept. 14, 2010), 
75 FR 57314, 57317 (Sept. 20, 2010) (SR-NASDAQ-2010-110), and 
Securities Exchange Act Release No. 62908 (Sept. 14, 2010), 75 FR 
57321, 57324 (Sept. 20, 2010) (SR-NASDAQ-2010-111).
    \21\ See generally Mark Hirschey, Fundamentals of Managerial 
Economics, at 600 (2009) (``It is important to note, however, that 
although it is possible to determine the separate marginal costs of 
goods produced in variable proportions, it is impossible to 
determine their individual average costs. This is because common 
costs are expenses necessary for manufacture of a joint product. 
Common costs of production--raw material and equipment costs, 
management expenses, and other overhead--cannot be allocated to each 
individual by-product on any economically sound basis. . . . Any 
allocation of common costs is wrong and arbitrary.''). This is not 
new economic theory. See, e.g., F. W. Taussig, ``A Contribution to 
the Theory of Railway Rates,'' Quarterly Journal of Economics V(4) 
438, 465 (July 1891) (``Yet, surely, the division is purely 
arbitrary. These items of cost, in fact, are jointly incurred for 
both sorts of traffic; and I cannot share the hope entertained by 
the statistician of the Commission, Professor Henry C. Adams, that 
we shall ever reach a mode of apportionment that will lead to 
trustworthy results.'').
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    Analyzing the cost of market data product production and 
distribution in isolation from the cost of all of the inputs supporting 
the creation of market data and market data products will inevitably 
underestimate the cost of the data and data products because it is 
impossible to obtain the data inputs to create market data products 
without a fast, technologically robust, and well-regulated execution 
system, and system and regulatory costs affect the price of both 
obtaining the market data itself and creating and distributing market 
data products. It would be equally misleading, however, to attribute 
all of an exchange's costs to the market data portion of an exchange's 
joint products. Rather, all of an exchange's costs are incurred for the 
unified purposes of attracting order flow, executing and/or routing 
orders, and generating and selling data about market activity. The 
total return that an exchange earns reflects the revenues it receives 
from the joint products and the total costs of the joint products.

[[Page 5161]]

    As noted above, the level of competition and contestability in the 
market is evident in the numerous alternative venues that compete for 
order flow, including 11 equities self-regulatory organization 
(``SRO'') markets, as well as various forms of alternative trading 
systems (``ATSs''), including dark pools and electronic communication 
networks (``ECNs''), and internalizing broker-dealers. SRO markets 
compete to attract order flow and produce transaction reports via trade 
executions, and two FINRA-regulated Trade Reporting Facilities compete 
to attract transaction reports from the non-SRO venues.
    Competition among trading platforms can be expected to constrain 
the aggregate return that each platform earns from the sale of its 
joint products, but different trading platforms may choose from a range 
of possible, and equally reasonable, pricing strategies as the means of 
recovering total costs. For example, some platforms may choose to pay 
rebates to attract orders, charge relatively low prices for market data 
products (or provide market data products free of charge), and charge 
relatively high prices for accessing posted liquidity. Other platforms 
may choose a strategy of paying lower rebates (or no rebates) to 
attract orders, setting relatively high prices for market data 
products, and setting relatively low prices for accessing posted 
liquidity. For example, BATS Global Markets (``BATS'') and Direct Edge, 
which previously operated as ATSs and obtained exchange status in 2008 
and 2010, respectively, provided certain market data at no charge on 
their Web sites in order to attract more order flow, and used revenue 
rebates from resulting additional executions to maintain low execution 
charges for their users.\22\ In this environment, there is no economic 
basis for regulating maximum prices for one of the joint products in an 
industry in which suppliers face competitive constraints with regard to 
the joint offering.
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    \22\ This is simply a securities market-specific example of the 
well-established principle that in certain circumstances more sales 
at lower margins can be more profitable than fewer sales at higher 
margins; this example is additional evidence that market data is an 
inherent part of a market's joint platform.
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Existence of Alternatives
    The large number of SROs, ATSs, and internalizing broker-dealers 
that currently produce proprietary data or are currently capable of 
producing it provides further pricing discipline for proprietary data 
products. Each SRO, ATS, and broker-dealer is currently permitted to 
produce and sell proprietary data products, and many currently do, 
including but not limited to the Exchange, NYSE MKT, NYSE Arca, NASDAQ 
OMX, BATS, and Direct Edge.
    The fact that proprietary data from ATSs, internalizing broker-
dealers, and vendors can bypass SROs is significant in two respects. 
First, non-SROs can compete directly with SROs for the production and 
sale of proprietary data products. By way of example, BATS and NYSE 
Arca both published proprietary data on the Internet before registering 
as exchanges. Second, because a single order or transaction report can 
appear in an SRO proprietary product, a non-SRO proprietary product, or 
both, the amount of data available via proprietary products is greater 
in size than the actual number of orders and transaction reports that 
exist in the marketplace. With respect to NYSE Integrated Feed, 
competitors offer close substitute products.\23\ Because market data 
users can find suitable substitutes for most proprietary market data 
products, a market that overprices its market data products stands a 
high risk that users may substitute another source of market data 
information for its own.
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    \23\ See note 13, supra.
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    Those competitive pressures imposed by available alternatives are 
evident in the Exchange's proposed pricing.
    In addition to the competition and price discipline described 
above, the market for proprietary data products is also highly 
contestable because market entry is rapid and inexpensive. The history 
of electronic trading is replete with examples of entrants that swiftly 
grew into some of the largest electronic trading platforms and 
proprietary data producers: Archipelago, Bloomberg Tradebook, Island, 
RediBook, Attain, TrackECN, BATS Trading and Direct Edge. As noted 
above, BATS launched as an ATS in 2006 and became an exchange in 2008, 
while Direct Edge began operations in 2007 and obtained exchange status 
in 2010.
    In determining the proposed changes to the fees for NYSE Integrated 
Fed, the Exchange considered the competitiveness of the market for 
proprietary data and all of the implications of that competition. The 
Exchange believes that it has considered all relevant factors and has 
not considered irrelevant factors in order to establish fair, 
reasonable, and not unreasonably discriminatory fees and an equitable 
allocation of fees among all users. The existence of numerous 
alternatives to the Exchange's products, including proprietary data 
from other sources, ensures that the Exchange cannot set unreasonable 
fees, or fees that are unreasonably discriminatory, when vendors and 
subscribers can elect these alternatives or choose not to purchase a 
specific proprietary data product if the attendant fees are not 
justified by the returns that any particular vendor or data recipient 
would achieve through the purchase.
    Finally, the Exchange believes that the proposed rule change, with 
respect to the removal of text from the Fee Schedule, is consistent 
with the provisions of section 6 of the Act,\24\ in general, and with 
section 6(b)(5) of the Act \25\ in particular, in that the proposal is 
designed to prevent fraudulent and manipulative acts and practices, to 
promote just and equitable principles of trade, to foster cooperation 
and coordination with persons engaged in regulating, clearing, 
settling, processing information with respect to, and facilitating 
transactions in securities, to remove impediments to and perfect the 
mechanism of a free and open market and a national market system, and, 
in general, to protect investors and the public interest. Specifically, 
NYSE believes that the change will promote these goals by providing 
clarity and consistency to the Fee Schedule and will benefit 
participants as they would be informed to the pricing applicable for 
NYSE Integrated Feed.
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    \24\ 15 U.S.C. 78f.
    \25\ 15 U.S.C. 78f(b)(5).
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 C. Self-Regulatory Organization's Statement on Comments on the 
Proposed Rule Change Received From Members, Participants, or Others

    No written comments were solicited or received with respect to the 
proposed rule change.

III. Date of Effectiveness of the Proposed Rule Change and Timing for 
Commission Action

    The foregoing rule change is effective upon filing pursuant to 
section 19(b)(3)(A) \26\ of the Act and subparagraph (f)(2) of Rule 
19b-4 \27\ thereunder, because it establishes a due, fee, or other 
charge imposed by the Exchange.
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    \26\ 15 U.S.C. 78s(b)(3)(A).
    \27\ 17 CFR 240.19b-4(f)(2).
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    At any time within 60 days of the filing of such proposed rule 
change, the Commission summarily may temporarily suspend such rule 
change if it appears to the Commission that such action is necessary or 
appropriate in the public interest, for the protection of investors, or 
otherwise in furtherance of the purposes of the Act. If the

[[Page 5162]]

Commission takes such action, the Commission shall institute 
proceedings under section 19(b)(2)(B) \28\ of the Act to determine 
whether the proposed rule change should be approved or disapproved.
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    \28\ 15 U.S.C. 78s(b)(2)(B).
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IV. Solicitation of Comments

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposed rule 
change is consistent with the Act. Comments may be submitted by any of 
the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-NYSE-2016-09 on the subject line.

Paper Comments

     Send paper comments in triplicate to Brent J. Fields, 
Secretary, Securities and Exchange Commission, 100 F Street NE., 
Washington, DC 20549-1090.

All submissions should refer to File Number SR-NYSE-2016-09. This file 
number should be included on the subject line if email is used. To help 
the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549 on official business days between the hours of 
10:00 a.m. and 3:00 p.m. Copies of the filing also will be available 
for inspection and copying at the principal office of the Exchange. All 
comments received will be posted without change; the Commission does 
not edit personal identifying information from submissions. You should 
submit only information that you wish to make available publicly. All 
submissions should refer to File Number SR-NYSE-2016-09 and should be 
submitted on or before February 22, 2016.

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\29\
---------------------------------------------------------------------------

    \29\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

Robert W. Errett,
Deputy Secretary.
[FR Doc. 2016-01713 Filed 1-29-16; 8:45 am]
 BILLING CODE 8011-01-P



                                               5158                           Federal Register / Vol. 81, No. 20 / Monday, February 1, 2016 / Notices

                                               not edit personal identifying                           and basis for, the proposed rule change                 2. Statutory Basis
                                               information from submissions. You                       and discussed any comments it received                     The Exchange believes that the
                                               should submit only information that                     on the proposed rule change. The text                   proposed rule change is consistent with
                                               you wish to make available publicly. All                of those statements may be examined at                  the provisions of section 6 of the Act,8
                                               submissions should refer to File                        the places specified in Item IV below.                  in general, and sections 6(b)(4) and
                                               Number SR–NYSEArca–2015–110 and                         The Exchange has prepared summaries,                    6(b)(5) of the Act,9 in particular, in that
                                               should be submitted on or before                        set forth in sections A, B, and C below,                it provides an equitable allocation of
                                               February 16, 2016.                                      of the most significant parts of such                   reasonable fees among users and
                                                 For the Commission, by the Division of                statements.                                             recipients of the data and is not
                                               Trading and Markets, pursuant to delegated                                                                      designed to permit unfair
                                               authority.69                                            A. Self-Regulatory Organization’s                       discrimination among customers,
                                               Robert W. Errett,                                       Statement of the Purpose of, and the                    issuers, and brokers.
                                               Deputy Secretary.                                       Statutory Basis for, the Proposed Rule                     The fees are also equitable and not
                                               [FR Doc. 2016–01714 Filed 1–29–16; 8:45 am]
                                                                                                       Change                                                  unfairly discriminatory because they
                                               BILLING CODE 8011–01–P                                  1. Purpose                                              will apply to all data recipients that
                                                                                                                                                               choose to subscribe to NYSE Integrated
                                                                                                          The Exchange proposes to amend the                   Feed.
                                               SECURITIES AND EXCHANGE                                 fees for NYSE Integrated Feed market                       The Exchange believes that it is
                                               COMMISSION                                              data product,4 as set forth on the NYSE                 reasonable to require data recipients to
                                                                                                       Proprietary Market Data Fee Schedule                    pay a modest additional fee taking a
                                               [Release No. 34–76973; File No. SR–NYSE–                                                                        data feed for a market data product in
                                               2016–09]                                                (‘‘Fee Schedule’’). The Exchange
                                                                                                       proposes to establish the multiple data                 more than two locations, because such
                                               Self-Regulatory Organizations; New                                                                              data recipients can derive substantial
                                                                                                       feed fee. Specifically, the Exchange
                                               York Stock Exchange LLC; Notice of                                                                              value from being able to consume the
                                                                                                       proposes to establish a new monthly fee,
                                               Filing and Immediate Effectiveness of                                                                           product in as many locations as they
                                                                                                       the ‘‘Multiple Data Feed Fee,’’ that
                                               a Proposed Rule Change Amending                                                                                 want. In addition, there are
                                                                                                       would apply to data recipients that take                administrative burdens associated with
                                               the Fees for NYSE Integrated Feed                       a data feed for a market data product in                tracking each location at which a data
                                               January 26, 2016.                                       more than two locations. Data recipients                recipient receives the product. The
                                                  Pursuant to section 19(b)(1) 1 of the                taking NYSE Integrated Feed in more                     Multiple Data Feed Fee is designed to
                                               Securities Exchange Act of 1934 (the                    than two locations would be charged                     encourage data recipients to better
                                               ‘‘Act’’) 2 and Rule 19b–4 thereunder,3                  $200 per additional location per product                manage their requests for additional
                                               notice is hereby given that, on January                 per month.5 No new reporting would be                   data feeds and to monitor their usage of
                                               13, 2016, New York Stock Exchange                       required.6                                              data feeds. The proposed fee is designed
                                               LLC (‘‘NYSE’’ or the ‘‘Exchange’’) filed                   Additionally, the various fees                       to apply to data feeds received in more
                                               with the Securities and Exchange                        applicable to NYSE Integrated Feed,                     than two locations so that each data
                                               Commission (the ‘‘Commission’’) the                     other than the Multiple Data Feed Fee,                  recipient can have one primary and one
                                               proposed rule change as described in                    became operative on January 1, 2016.7                   backup data location before having to
                                               Items I, II, and III below, which Items                 Accordingly, the Exchange proposes to                   pay a multiple data feed fee. The
                                               have been prepared by the self-                         remove text from the Fee Schedule                       Exchange notes that this pricing is
                                               regulatory organization. The                            noting that through December 31, 2015,                  consistent with similar pricing adopted
                                               Commission is publishing this notice to                                                                         in 2013 by the Consolidated Tape
                                                                                                       there would be no charge for the fees for
                                               solicit comments on the proposed rule                                                                           Association (‘‘CTA’’).10 The Exchange
                                                                                                       NYSE Integrated Feed and text noting
                                               change from interested persons.                                                                                 also notes that the OPRA Plan imposes
                                                                                                       that the fees would be applicable from                  a similar charge of $100 per connection
                                               I. Self-Regulatory Organization’s                       January 1, 2016. The proposed change                    for circuit connections in addition to the
                                               Statement of the Terms of Substance of                  would provide clarity to subscribers of                 primary and backup connections.11
                                               the Proposed Rule Change                                NYSE Integrated Feed.                                      The Exchange notes that NYSE
                                                  The Exchange proposes to amend the                                                                           Integrated Feed is entirely optional. The
                                               fees for NYSE Integrated Feed to                           4 See Securities Exchange Act Release Nos. 74128
                                                                                                                                                               Exchange is not required to make NYSE
                                                                                                       (January 23, 2015), 80 FR 4951 (January 29, 2015)       Integrated Feed available or to offer any
                                               establish a multiple data feed fee. The                 (SR–NYSE–2015–03) (Notice—NYSE Integrated
                                               proposed rule change is available on the                Feed) and 76485 (Nov. 20, 2015), 80 FR 74158 (Nov.      specific pricing alternatives to any
                                               Exchange’s Web site at www.nyse.com,                    27, 2015) (SR–NYSE–2015–57) (establishing fees for      customers, nor is any firm required to
                                               at the principal office of the Exchange,                NYSE Integrated Feed).                                  purchase NYSE Integrated Feed. Firms
                                                                                                          5 The text of footnote 6 in Exhibit 5 of this
                                               and at the Commission’s Public                                                                                  that do purchase NYSE Integrated Feed
                                                                                                       proposed rule change was previously filed under a
                                               Reference Room.                                         separate filing. See SR–NYSE–2016–02 (Proposed
                                                                                                                                                               do so for the primary goals of using it
                                                                                                       Rule Change to Amend the Fees for NYSE                  to increase revenues, reduce expenses,
                                               II. Self-Regulatory Organization’s                      OpenBook).                                              and in some instances compete directly
                                               Statement of the Purpose of, and                           6 Data vendors currently report a unique Vendor
                                                                                                                                                               with the Exchange (including for order
                                               Statutory Basis for, the Proposed Rule                  Account Number for each location at which they          flow); those firms are able to determine
                                               Change                                                  provide a data feed to a data recipient. The
                                                                                                       Exchange considers each Vendor Account Number
                                                  In its filing with the Commission, the                                                                         8 15  U.S.C. 78f(b).
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                                                                                                       a location. For example, if a data recipient has five
                                                                                                                                                                 9 15  U.S.C. 78f(b)(4), (5).
                                               self-regulatory organization included                   Vendor Account Numbers, representing five
                                               statements concerning the purpose of,                   locations, for the receipt of the NYSE Integrated          10 See Securities Exchange Act Release No. 70010

                                                                                                       Feed product, that data recipient will pay the          (July 19, 2013), 78 FR 44984 (July 25, 2013) (SR–
                                                                                                       Multiple Data Feed fee with respect to three of the     CTA/CQ–2013–04).
                                                 69 17 CFR 200.30–3(a)(12).                            five locations.                                            11 See ‘‘Direct Access Fee,’’ Options Price
                                                 1 15 U.S.C. 78s(b)(1).                                   7 See Securities Exchange Act Release No. 76485      Reporting Authority Fee Schedule Fee Schedule
                                                 2 15 U.S.C. 78a.
                                                                                                       (November 20, 2015), 80 FR 74158 (November 27,          PRA Plan [sic] at http://www.opradata.com/pdf/
                                                 3 17 CFR 240.19b–4.                                   2015) (SR–NYSE–2015–57).                                fee_schedule.pdf.



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                                                                             Federal Register / Vol. 81, No. 20 / Monday, February 1, 2016 / Notices                                                       5159

                                               for themselves whether NYSE Integrated                  the Exchange believes that there is                    the sale of proprietary market data
                                               Feed or any other similar products are                  substantial evidence of competition in                 products, the joint product nature of
                                               attractively priced or not.12                           the marketplace for proprietary market                 exchange platforms, and the existence of
                                                  Firms that do not wish to purchase                   data and that the Commission can rely                  alternatives to the Exchange’s
                                               NYSE Integrated Feed have a variety of                  upon such evidence in concluding that                  proprietary data.
                                               alternative market data products from                   the fees established in this filing are the
                                               which to choose,13 or if NYSE Integrated                                                                       The Existence of Actual Competition
                                                                                                       product of competition and therefore
                                               Feed does not provide sufficient value                  satisfy the relevant statutory standards.                 The market for proprietary data
                                               to firms as offered based on the uses                   In addition, the existence of alternatives             products is currently competitive and
                                               those firms have or planned to make of                  to these data products, such as                        inherently contestable because there is
                                               it, such firms may simply choose to                     consolidated data and proprietary data                 fierce competition for the inputs
                                               conduct their business operations in                    from other sources, as described below,                necessary for the creation of proprietary
                                               ways that do not use NYSE Integrated                    further ensures that the Exchange                      data and strict pricing discipline for the
                                               Feed or use it at different levels or in                cannot set unreasonable fees, or fees                  proprietary products themselves.
                                               different configurations. The Exchange                  that are unreasonably discriminatory,                  Numerous exchanges compete with one
                                               notes that broker-dealers are not                       when vendors and subscribers can                       another for listings and order flow and
                                               required to purchase proprietary market                 select such alternatives.                              sales of market data itself, providing
                                               data to comply with their best execution                  As the NetCoalition decision noted,                  ample opportunities for entrepreneurs
                                               obligations.14                                          the Commission is not required to                      who wish to compete in any or all of
                                                  The decision of the United States                    undertake a cost-of-service or                         those areas, including producing and
                                               Court of Appeals for the District of                    ratemaking approach. The Exchange                      distributing their own market data.
                                               Columbia Circuit in NetCoalition v.                     believes that, even if it were possible as             Proprietary data products are produced
                                               SEC, 615 F.3d 525 (D.C. Cir. 2010),                     a matter of economic theory, cost-based                and distributed by each individual
                                               upheld reliance by the Securities and                   pricing for proprietary market data                    exchange, as well as other entities, in a
                                               Exchange Commission (‘‘Commission’’)                    would be so complicated that it could                  vigorously competitive market. Indeed,
                                               upon the existence of competitive                       not be done practically or offer any                   the U.S. Department of Justice (‘‘DOJ’’)
                                               market mechanisms to set reasonable                     significant benefits.16                                (the primary antitrust regulator) has
                                               and equitably allocated fees for                          For these reasons, the Exchange                      expressly acknowledged the aggressive
                                               proprietary market data:                                believes that the proposed fees are                    actual competition among exchanges,
                                                  In fact, the legislative history indicates that      reasonable, equitable, and not unfairly                including for the sale of proprietary
                                               the Congress intended that the market system            discriminatory.                                        market data. In 2011, the DOJ stated that
                                               ‘evolve through the interplay of competitive                                                                   exchanges ‘‘compete head to head to
                                               forces as unnecessary regulatory restrictions           B. Self-Regulatory Organization’s                      offer real-time equity data products.
                                               are removed’ and that the SEC wield its                 Statement on Burden on Competition                     These data products include the best bid
                                               regulatory power ‘in those situations where               The Exchange does not believe that                   and offer of every exchange and
                                               competition may not be sufficient,’ such as             the proposed rule change will impose                   information on each equity trade,
                                               in the creation of a ‘consolidated
                                                                                                       any burden on competition that is not                  including the last sale.’’ 17
                                               transactional reporting system.’
                                                                                                       necessary or appropriate in furtherance                   Moreover, competitive markets for
                                                  Id. at 535 (quoting H.R. Rep. No. 94–                of the purposes of the Act. An                         listings, order flow, executions, and
                                               229 at 92 (1975), as reprinted in 1975                  exchange’s ability to price its                        transaction reports provide pricing
                                               U.S.C.C.A.N. 323). The court agreed                     proprietary market data feed products is               discipline for the inputs of proprietary
                                               with the Commission’s conclusion that                   constrained by actual competition for                  data products and therefore constrain
                                               ‘‘Congress intended that ‘competitive                                                                          markets from overpricing proprietary
                                               forces should dictate the services and                     16 The Exchange believes that cost-based pricing
                                                                                                                                                              market data. Broker-dealers send their
                                               practices that constitute the U.S.                      would be impractical because it would create           order flow and transaction reports to
                                               national market system for trading                      enormous administrative burdens for all parties and
                                                                                                       the Commission to cost-regulate a large number of      multiple venues, rather than providing
                                               equity securities.’ ’’ 15                                                                                      them all to a single venue, which in turn
                                                                                                       participants and standardize and analyze
                                                  As explained below in the Exchange’s                 extraordinary amounts of information, accounts,        reinforces this competitive constraint.
                                               Statement on Burden on Competition,                     and reports. In addition, and as described below, it   As a 2010 Commission Concept Release
                                                                                                       is impossible to regulate market data prices in
                                                  12 See, e.g., Proposing Release on Regulation of     isolation from prices charged by markets for other     noted, the ‘‘current market structure can
                                               NMS Stock Alternative Trading Systems, Securities       services that are joint products. Cost-based rate      be described as dispersed and complex’’
                                               Exchange Act Release No. 76474 (Nov. 18, 2015)          regulation would also lead to litigation and may       with ‘‘trading volume . . . dispersed
                                               (File No. S7–23–15). See also, ‘‘Brokers Warned Not     distort incentives, including those to minimize        among many highly automated trading
                                               to Steer Clients’ Stock Trades Into Slow Lane,’’        costs and to innovate, leading to further waste.
                                               Bloomberg Business, December 14, 2015 (Sigma X          Under cost-based pricing, the Commission would         centers that compete for order flow in
                                               dark pool to use direct exchange feeds as the           be burdened with determining a fair rate of return,    the same stocks’’ and ‘‘trading centers
                                               primary source of price data).                          and the industry could experience frequent rate        offer[ing] a wide range of services that
                                                  13 See NYSE Arca Integrated Feed, http://            increases based on escalating expense levels. Even     are designed to attract different types of
                                               www.nyxdata.com/Data-Products/NYSEArca-                 in industries historically subject to utility
                                               Integrated-History (last visited December 23, 2015)     regulation, cost-based ratemaking has been             market participants with varying trading
                                               (data feed that provides a unified view of events,      discredited. As such, the Exchange believes that
                                               in sequence as they appear on the NYSE Arca             cost-based ratemaking would be inappropriate for          17 Press Release, U.S. Department of Justice,

                                               matching engine, including depth of book, trades,       proprietary market data and inconsistent with          Assistant Attorney General Christine Varney Holds
                                               order) and NASDAQ TotalView-ITCH, http://               Congress’s direction that the Commission use its       Conference Call Regarding NASDAQ OMX Group
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                                               www.nasdaqtrader.com/Trader.aspx?id=Totalview2          authority to foster the development of the national    Inc. and IntercontinentalExchange Inc. Abandoning
                                               (last visited December 23, 2015) (displays the full     market system, and that market forces will continue    Their Bid for NYSE Euronext (May 16, 2011),
                                               order book depth for NASDAQ market participants         to provide appropriate pricing discipline. See         available at http://www.justice.gov/iso/opa/atr/
                                               and also disseminates the Net Order Imbalance           Appendix C to NYSE’s comments to the                   speeches/2011/at-speech-110516.html; see also
                                               Indicator (NOII) for the NASDAQ Opening and             Commission’s 2000 Concept Release on the               Complaint in U.S. v. Deutsche Borse AG and NYSE
                                               Closing Crosses and NASDAQ IPO/Halt Cross).             Regulation of Market Information Fees and              Euronext, Case No. 11–cv–2280 (DC Dist.) ¶ 24
                                                  14 See FINRA Regulatory Notice 15–46, ‘‘Best
                                                                                                       Revenues, which can be found on the Commission’s       (‘‘NYSE and Direct Edge compete head-to-head . . .
                                               Execution,’’ November 2015.                             Web site at http://www.sec.gov/rules/concept/          in the provision of real-time proprietary equity data
                                                  15 NetCoalition, 615 F.3d at 535.                    s72899/buck1.htm.                                      products.’’).



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                                               5160                          Federal Register / Vol. 81, No. 20 / Monday, February 1, 2016 / Notices

                                               needs.’’ 18 More recently, SEC Chair                    fees. All of these factors operate as                 executions are joint products of a joint
                                               Mary Jo White has noted that                            constraints on pricing proprietary data               platform and have common costs.20 The
                                               competition for order flow in exchange-                 products.                                             Exchange agrees with and adopts those
                                               listed equities is ‘‘intense’’ and divided                                                                    discussions and the arguments therein.
                                                                                                       Joint Product Nature of Exchange
                                               among many trading venues, including                                                                          The Exchange also notes that the
                                                                                                       Platform
                                               exchanges, more than 40 alternative                                                                           economics literature confirms that there
                                               trading systems, and more than 250                         Transaction execution and proprietary              is no way to allocate common costs
                                               broker-dealers.19                                       data products are complementary in that               between joint products that would shed
                                                  If an exchange succeeds in competing                 market data is both an input and a                    any light on competitive or efficient
                                               for quotations, order flow, and trade                   byproduct of the execution service. In                pricing.21
                                               executions, then it earns trading                       fact, proprietary market data and trade                  Analyzing the cost of market data
                                               revenues and increases the value of its                 executions are a paradigmatic example                 product production and distribution in
                                               proprietary market data products                        of joint products with joint costs. The               isolation from the cost of all of the
                                               because they will contain greater quote                 decision of whether and on which                      inputs supporting the creation of market
                                               and trade information. Conversely, if an                platform to post an order will depend                 data and market data products will
                                               exchange is less successful in attracting               on the attributes of the platforms where              inevitably underestimate the cost of the
                                               quotes, order flow, and trade                           the order can be posted, including the                data and data products because it is
                                               executions, then its market data                        execution fees, data availability and                 impossible to obtain the data inputs to
                                               products may be less desirable to                       quality, and price and distribution of                create market data products without a
                                               customers in light of the diminished                    data products. Without a platform to                  fast, technologically robust, and well-
                                               content and data products offered by                    post quotations, receive orders, and                  regulated execution system, and system
                                               competing venues may become more                        execute trades, exchange data products                and regulatory costs affect the price of
                                               attractive. Thus, competition for                       would not exist.                                      both obtaining the market data itself and
                                               quotations, order flow, and trade                          The costs of producing market data                 creating and distributing market data
                                               executions puts significant pressure on                 include not only the costs of the data                products. It would be equally
                                               an exchange to maintain both execution                  distribution infrastructure, but also the             misleading, however, to attribute all of
                                               and data fees at reasonable levels.                     costs of designing, maintaining, and                  an exchange’s costs to the market data
                                                  In addition, in the case of products                 operating the exchange’s platform for                 portion of an exchange’s joint products.
                                               that are also redistributed through                     posting quotes, accepting orders, and                 Rather, all of an exchange’s costs are
                                               market data vendors, such as Bloomberg                  executing transactions and the cost of                incurred for the unified purposes of
                                               and Thompson Reuters, the vendors                       regulating the exchange to ensure its fair            attracting order flow, executing and/or
                                               themselves provide additional price                     operation and maintain investor                       routing orders, and generating and
                                               discipline for proprietary data products                confidence. The total return that a                   selling data about market activity. The
                                               because they control the primary means                  trading platform earns reflects the                   total return that an exchange earns
                                               of access to certain end users. These                   revenues it receives from both products               reflects the revenues it receives from the
                                               vendors impose price discipline based                   and the joint costs it incurs.                        joint products and the total costs of the
                                               upon their business models. For                            Moreover, an exchange’s broker-                    joint products.
                                               example, vendors that assess a                          dealer customers generally view the
                                               surcharge on data they sell are able to                 costs of transaction executions and                      20 See Securities Exchange Act Release No. 72153

                                               refuse to offer proprietary products that               market data as a unified cost of doing                (May 12, 2014), 79 FR 28575, 28578 n.15 (May 16,
                                                                                                       business with the exchange. A broker-                 2014) (SR–NASDAQ–2014–045) (‘‘[A]ll of the
                                               their end users do not or will not                                                                            exchange’s costs are incurred for the unified
                                               purchase in sufficient numbers. Vendors                 dealer will only choose to direct orders              purposes of attracting order flow, executing and/or
                                               will not elect to make available NYSE                   to an exchange if the revenue from the                routing orders, and generating and selling data
                                               Integrated Feed unless their customers                  transaction exceeds its cost, including               about market activity. The total return that an
                                               request it, and customers will not elect                the cost of any market data that the                  exchange earns reflects the revenues it receives
                                                                                                                                                             from the joint products and the total costs of the
                                               to pay the proposed fees unless NYSE                    broker-dealer chooses to buy in support               joint products.’’). See also Securities Exchange Act
                                               Integrated Feed can provide value by                    of its order routing and trading                      Release No. 62907 (Sept. 14, 2010), 75 FR 57314,
                                               sufficiently increasing revenues or                     decisions. If the costs of the transaction            57317 (Sept. 20, 2010) (SR–NASDAQ–2010–110),
                                               reducing costs in the customer’s                        are not offset by its value, then the                 and Securities Exchange Act Release No. 62908
                                                                                                                                                             (Sept. 14, 2010), 75 FR 57321, 57324 (Sept. 20,
                                               business in a manner that will offset the               broker-dealer may choose instead not to               2010) (SR–NASDAQ–2010–111).
                                                                                                       purchase the product and trade away                      21 See generally Mark Hirschey, Fundamentals of
                                                  18 Concept Release on Equity Market Structure,       from that exchange. There is substantial              Managerial Economics, at 600 (2009) (‘‘It is
                                               Securities Exchange Act Release No. 61358 (Jan. 14,     evidence of the strong correlation                    important to note, however, that although it is
                                               2010), 75 FR 3594 (Jan. 21, 2010) (File No. S7–02–                                                            possible to determine the separate marginal costs of
                                               10). This Concept Release included data from the
                                                                                                       between order flow and market data
                                                                                                                                                             goods produced in variable proportions, it is
                                               third quarter of 2009 showing that no market center     purchases. For example, in September                  impossible to determine their individual average
                                               traded more than 20% of the volume of listed            2015, more than 80% of the transaction                costs. This is because common costs are expenses
                                               stocks, further evidencing the dispersal of and         volume on each of NYSE and NYSE’s                     necessary for manufacture of a joint product.
                                               competition for trading activity. Id. at 3598. Data                                                           Common costs of production—raw material and
                                               available on ArcaVision show that from June 30,
                                                                                                       affiliates NYSE Arca, Inc. (‘‘NYSE
                                                                                                                                                             equipment costs, management expenses, and other
                                               2013 to June 30, 2014, no exchange traded more          Arca’’) and NYSE MKT LLC (‘‘MKT’’)                    overhead—cannot be allocated to each individual
                                               than 12% of the volume of listed stocks by either       was executed by market participants                   by-product on any economically sound basis. . . .
                                               trade or dollar volume, further evidencing the          that purchased one or more proprietary                Any allocation of common costs is wrong and
                                               continued dispersal of and fierce competition for                                                             arbitrary.’’). This is not new economic theory. See,
                                                                                                       market data products (the 20 firms were
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                                               trading activity. See https://www.arcavision.com/                                                             e.g., F. W. Taussig, ‘‘A Contribution to the Theory
                                               Arcavision/arcalogin.jsp.                               not the same for each market). A supra-               of Railway Rates,’’ Quarterly Journal of Economics
                                                  19 Mary Jo White, Enhancing Our Equity Market        competitive increase in the fees for                  V(4) 438, 465 (July 1891) (‘‘Yet, surely, the division
                                               Structure, Sandler O’Neill & Partners, L.P. Global      either executions or market data would                is purely arbitrary. These items of cost, in fact, are
                                               Exchange and Brokerage Conference (June 5, 2014)        create a risk of reducing an exchange’s               jointly incurred for both sorts of traffic; and I cannot
                                               (available on the Commission Web site), citing                                                                share the hope entertained by the statistician of the
                                               Tuttle, Laura, 2014, ‘‘OTC Trading: Description of      revenues from both products.                          Commission, Professor Henry C. Adams, that we
                                               Non-ATS OTC Trading in National Market System              Other market participants have noted               shall ever reach a mode of apportionment that will
                                               Stocks,’’ at 7–8.                                       that proprietary market data and trade                lead to trustworthy results.’’).



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                                                                             Federal Register / Vol. 81, No. 20 / Monday, February 1, 2016 / Notices                                              5161

                                                  As noted above, the level of                         permitted to produce and sell                          sources, ensures that the Exchange
                                               competition and contestability in the                   proprietary data products, and many                    cannot set unreasonable fees, or fees
                                               market is evident in the numerous                       currently do, including but not limited                that are unreasonably discriminatory,
                                               alternative venues that compete for                     to the Exchange, NYSE MKT, NYSE                        when vendors and subscribers can elect
                                               order flow, including 11 equities self-                 Arca, NASDAQ OMX, BATS, and Direct                     these alternatives or choose not to
                                               regulatory organization (‘‘SRO’’)                       Edge.                                                  purchase a specific proprietary data
                                               markets, as well as various forms of                       The fact that proprietary data from                 product if the attendant fees are not
                                               alternative trading systems (‘‘ATSs’’),                 ATSs, internalizing broker-dealers, and                justified by the returns that any
                                               including dark pools and electronic                     vendors can bypass SROs is significant                 particular vendor or data recipient
                                               communication networks (‘‘ECNs’’), and                  in two respects. First, non-SROs can                   would achieve through the purchase.
                                               internalizing broker-dealers. SRO                       compete directly with SROs for the                        Finally, the Exchange believes that
                                               markets compete to attract order flow                   production and sale of proprietary data                the proposed rule change, with respect
                                               and produce transaction reports via                     products. By way of example, BATS and                  to the removal of text from the Fee
                                               trade executions, and two FINRA-                        NYSE Arca both published proprietary                   Schedule, is consistent with the
                                               regulated Trade Reporting Facilities                    data on the Internet before registering as             provisions of section 6 of the Act,24 in
                                               compete to attract transaction reports                  exchanges. Second, because a single                    general, and with section 6(b)(5) of the
                                               from the non-SRO venues.                                order or transaction report can appear in              Act 25 in particular, in that the proposal
                                                  Competition among trading platforms                  an SRO proprietary product, a non-SRO                  is designed to prevent fraudulent and
                                               can be expected to constrain the                        proprietary product, or both, the amount               manipulative acts and practices, to
                                               aggregate return that each platform                     of data available via proprietary                      promote just and equitable principles of
                                               earns from the sale of its joint products,              products is greater in size than the                   trade, to foster cooperation and
                                               but different trading platforms may                     actual number of orders and transaction                coordination with persons engaged in
                                               choose from a range of possible, and                    reports that exist in the marketplace.                 regulating, clearing, settling, processing
                                               equally reasonable, pricing strategies as               With respect to NYSE Integrated Feed,                  information with respect to, and
                                               the means of recovering total costs. For                competitors offer close substitute                     facilitating transactions in securities, to
                                               example, some platforms may choose to                   products.23 Because market data users                  remove impediments to and perfect the
                                               pay rebates to attract orders, charge                   can find suitable substitutes for most                 mechanism of a free and open market
                                               relatively low prices for market data                   proprietary market data products, a                    and a national market system, and, in
                                               products (or provide market data                        market that overprices its market data                 general, to protect investors and the
                                               products free of charge), and charge                    products stands a high risk that users                 public interest. Specifically, NYSE
                                               relatively high prices for accessing                    may substitute another source of market                believes that the change will promote
                                               posted liquidity. Other platforms may                   data information for its own.                          these goals by providing clarity and
                                               choose a strategy of paying lower                          Those competitive pressures imposed                 consistency to the Fee Schedule and
                                               rebates (or no rebates) to attract orders,              by available alternatives are evident in               will benefit participants as they would
                                               setting relatively high prices for market               the Exchange’s proposed pricing.                       be informed to the pricing applicable for
                                               data products, and setting relatively low                  In addition to the competition and
                                                                                                                                                              NYSE Integrated Feed.
                                               prices for accessing posted liquidity. For              price discipline described above, the
                                               example, BATS Global Markets                            market for proprietary data products is                C. Self-Regulatory Organization’s
                                               (‘‘BATS’’) and Direct Edge, which                       also highly contestable because market                 Statement on Comments on the
                                               previously operated as ATSs and                         entry is rapid and inexpensive. The                    Proposed Rule Change Received From
                                               obtained exchange status in 2008 and                    history of electronic trading is replete               Members, Participants, or Others
                                               2010, respectively, provided certain                    with examples of entrants that swiftly                   No written comments were solicited
                                               market data at no charge on their Web                   grew into some of the largest electronic               or received with respect to the proposed
                                               sites in order to attract more order flow,              trading platforms and proprietary data                 rule change.
                                               and used revenue rebates from resulting                 producers: Archipelago, Bloomberg
                                               additional executions to maintain low                   Tradebook, Island, RediBook, Attain,                   III. Date of Effectiveness of the
                                               execution charges for their users.22 In                 TrackECN, BATS Trading and Direct                      Proposed Rule Change and Timing for
                                               this environment, there is no economic                  Edge. As noted above, BATS launched                    Commission Action
                                               basis for regulating maximum prices for                 as an ATS in 2006 and became an                           The foregoing rule change is effective
                                               one of the joint products in an industry                exchange in 2008, while Direct Edge                    upon filing pursuant to section
                                               in which suppliers face competitive                     began operations in 2007 and obtained                  19(b)(3)(A) 26 of the Act and
                                               constraints with regard to the joint                    exchange status in 2010.                               subparagraph (f)(2) of Rule 19b–4 27
                                               offering.                                                  In determining the proposed changes                 thereunder, because it establishes a due,
                                                                                                       to the fees for NYSE Integrated Fed, the               fee, or other charge imposed by the
                                               Existence of Alternatives                               Exchange considered the                                Exchange.
                                                 The large number of SROs, ATSs, and                   competitiveness of the market for                         At any time within 60 days of the
                                               internalizing broker-dealers that                       proprietary data and all of the                        filing of such proposed rule change, the
                                               currently produce proprietary data or                   implications of that competition. The                  Commission summarily may
                                               are currently capable of producing it                   Exchange believes that it has considered               temporarily suspend such rule change if
                                               provides further pricing discipline for                 all relevant factors and has not                       it appears to the Commission that such
                                               proprietary data products. Each SRO,                    considered irrelevant factors in order to              action is necessary or appropriate in the
                                               ATS, and broker-dealer is currently                     establish fair, reasonable, and not                    public interest, for the protection of
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                                                                                                       unreasonably discriminatory fees and an                investors, or otherwise in furtherance of
                                                 22 This is simply a securities market-specific        equitable allocation of fees among all                 the purposes of the Act. If the
                                               example of the well-established principle that in       users. The existence of numerous
                                               certain circumstances more sales at lower margins       alternatives to the Exchange’s products,                 24 15
                                               can be more profitable than fewer sales at higher                                                                      U.S.C. 78f.
                                               margins; this example is additional evidence that       including proprietary data from other                    25 15 U.S.C. 78f(b)(5).
                                                                                                                                                                26 15 U.S.C. 78s(b)(3)(A).
                                               market data is an inherent part of a market’s joint
                                               platform.                                                 23 See   note 13, supra.                               27 17 CFR 240.19b–4(f)(2).




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                                               5162                             Federal Register / Vol. 81, No. 20 / Monday, February 1, 2016 / Notices

                                               Commission takes such action, the                          2016–09 and should be submitted on or                  terms for six years after the merger (the
                                               Commission shall institute proceedings                     before February 22, 2016.                              first two in an easily accessible place).
                                               under section 19(b)(2)(B) 28 of the Act to                   For the Commission, by the Division of                  The average annual burden of meeting
                                               determine whether the proposed rule                        Trading and Markets, pursuant to delegated             the requirements of rule 17a–8 is
                                               change should be approved or                               authority.29
                                                                                                                                                                 estimated to be 7 hours for each fund.
                                               disapproved.                                               Robert W. Errett,                                      The Commission staff estimates that
                                               IV. Solicitation of Comments                               Deputy Secretary.                                      each year approximately 766 funds rely
                                                                                                          [FR Doc. 2016–01713 Filed 1–29–16; 8:45 am]            on the rule. The estimated total average
                                                 Interested persons are invited to
                                               submit written data, views, and
                                                                                                          BILLING CODE 8011–01–P                                 annual burden for all respondents
                                               arguments concerning the foregoing,                                                                               therefore is 5,362 hours.
                                               including whether the proposed rule                        SECURITIES AND EXCHANGE                                   The average cost burden of preparing
                                               change is consistent with the Act.                         COMMISSION                                             a report by an independent evaluator in
                                               Comments may be submitted by any of                                                                               a merger with an unregistered entity is
                                               the following methods:                                     Proposed Collection; Comment                           estimated to be $15,000. The average net
                                                                                                          Request                                                cost burden of obtaining approval of a
                                               Electronic Comments
                                                                                                          Upon Written Request, Copies Available                 merger transaction by a majority of a
                                                 • Use the Commission’s Internet                                                                                 fund’s outstanding voting securities is
                                               comment form (http://www.sec.gov/                           From: Securities and Exchange
                                                                                                           Commission, Office of FOIA Services,                  estimated to be $100,000. The
                                               rules/sro.shtml); or                                                                                              Commission staff estimates that each
                                                                                                           100 F Street NE., Washington, DC
                                                 • Send an email to rule-comments@                                                                               year approximately 0 mergers with
                                                                                                           20549–2736.
                                               sec.gov. Please include File Number SR–                                                                           unregistered entities occur and
                                               NYSE–2016–09 on the subject line.                          Extension:
                                                                                                            Rule 17a–8; SEC File No. 270–225, OMB                approximately 15 funds hold
                                               Paper Comments                                                 Control No. 3235–0235.                             shareholder votes that would not
                                                  • Send paper comments in triplicate                        Notice is hereby given that pursuant                otherwise have held a shareholder vote.
                                               to Brent J. Fields, Secretary, Securities                  to the Paperwork Reduction Act of 1995                 The total annual cost burden of meeting
                                               and Exchange Commission, 100 F Street                      (44 U.S.C. 3501–3520), the Securities                  these requirements is estimated to be
                                               NE., Washington, DC 20549–1090.                            and Exchange Commission (the                           $1,500,000.
                                               All submissions should refer to File                       ‘‘Commission’’) is soliciting comments                    The estimates of average burden hours
                                               Number SR–NYSE–2016–09. This file                          on the collection of information                       and average cost burdens are made
                                               number should be included on the                           summarized below. The Commission                       solely for the purposes of the Paperwork
                                               subject line if email is used. To help the                 plans to submit this existing collection               Reduction Act, and are not derived from
                                               Commission process and review your                         of information to the Office of                        a comprehensive or even a
                                               comments more efficiently, please use                      Management and Budget for extension                    representative survey or study. An
                                               only one method. The Commission will                       and approval.
                                                                                                             Rule 17a–8 (17 CFR 270.17a–8) under                 agency may not conduct or sponsor, and
                                               post all comments on the Commission’s                                                                             a person is not required to respond to,
                                                                                                          the Investment Company Act of 1940
                                               Internet Web site (http://www.sec.gov/                                                                            a collection of information unless it
                                                                                                          (the ‘‘Act’’) (15 U.S.C. 80a) is entitled
                                               rules/sro.shtml). Copies of the                                                                                   displays a currently valid OMB control
                                                                                                          ‘‘Mergers of affiliated companies.’’ Rule
                                               submission, all subsequent                                                                                        number.
                                                                                                          17a–8 exempts certain mergers and
                                               amendments, all written statements
                                                                                                          similar business combinations                             Written comments are requested on:
                                               with respect to the proposed rule                          (‘‘mergers’’) of affiliated registered
                                               change that are filed with the                                                                                    (a) Whether the collection of
                                                                                                          investment companies (‘‘funds’’) from                  information is necessary for the proper
                                               Commission, and all written                                prohibitions under section 17(a) of the
                                               communications relating to the                                                                                    performance of the functions of the
                                                                                                          Act (15 U.S.C. 80a–17(a)) on purchases                 Commission, including whether the
                                               proposed rule change between the                           and sales between a fund and its
                                               Commission and any person, other than                                                                             information has practical utility; (b) the
                                                                                                          affiliates. The rule requires fund                     accuracy of the Commission’s estimate
                                               those that may be withheld from the                        directors to consider certain issues and
                                               public in accordance with the                                                                                     of the burdens of the collection of
                                                                                                          to record their findings in board
                                               provisions of 5 U.S.C. 552, will be                                                                               information; (c) ways to enhance the
                                                                                                          minutes. The rule requires the directors
                                               available for Web site viewing and                         of any fund merging with an                            quality, utility, and clarity of the
                                               printing in the Commission’s Public                        unregistered entity to approve                         information collected; and (d) ways to
                                               Reference Room, 100 F Street NE.,                          procedures for the valuation of assets                 minimize the burden of the collection of
                                               Washington, DC 20549 on official                           received from that entity. These                       information on respondents, including
                                               business days between the hours of                         procedures must provide for the                        through the use of automated collection
                                               10:00 a.m. and 3:00 p.m. Copies of the                     preparation of a report by an                          techniques or other forms of information
                                               filing also will be available for                          independent evaluator that sets forth the              technology. Consideration will be given
                                               inspection and copying at the principal                    fair value of each such asset for which                to comments and suggestions submitted
                                               office of the Exchange. All comments                       market quotations are not readily                      in writing within 60 days of this
                                               received will be posted without change;                    available. The rule also requires a fund               publication.
                                               the Commission does not edit personal                      being acquired to obtain approval of the
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                                               identifying information from                                                                                         Please direct your written comments
                                                                                                          merger transaction by a majority of its                to Pamela Dyson, Director/Chief
                                               submissions. You should submit only                        outstanding voting securities, except in
                                               information that you wish to make                                                                                 Information Officer, Securities and
                                                                                                          certain situations, and requires any
                                               available publicly. All submissions                                                                               Exchange Commission, C/O Remi
                                                                                                          surviving fund to preserve written
                                               should refer to File Number SR–NYSE–                       records describing the merger and its                  Pavlik-Simon, 100 F Street NE.,
                                                                                                                                                                 Washington, DC 20549; or send an email
                                                 28 15   U.S.C. 78s(b)(2)(B).                               29 17   CFR 200.30–3(a)(12).                         to: PRA_Mailbox@sec.gov.


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Document Created: 2016-01-30 01:17:14
Document Modified: 2016-01-30 01:17:14
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 5158 

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