81_FR_52039 81 FR 51888 - Koninklijke Ahold N.V. and Delhaize Group NV/SA; Analysis To Aid Public Comment

81 FR 51888 - Koninklijke Ahold N.V. and Delhaize Group NV/SA; Analysis To Aid Public Comment

FEDERAL TRADE COMMISSION

Federal Register Volume 81, Issue 151 (August 5, 2016)

Page Range51888-51892
FR Document2016-18564

The consent agreement in this matter settles alleged violations of federal law prohibiting unfair methods of competition. The attached Analysis to Aid Public Comment describes both the allegations in the complaint and the terms of the consent order-- embodied in the consent agreement--that would settle these allegations.

Federal Register, Volume 81 Issue 151 (Friday, August 5, 2016)
[Federal Register Volume 81, Number 151 (Friday, August 5, 2016)]
[Notices]
[Pages 51888-51892]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-18564]


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FEDERAL TRADE COMMISSION

[File No. 151 0175]


Koninklijke Ahold N.V. and Delhaize Group NV/SA; Analysis To Aid 
Public Comment

AGENCY: Federal Trade Commission.

ACTION: Proposed Consent Agreement.

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SUMMARY: The consent agreement in this matter settles alleged 
violations of federal law prohibiting unfair methods of competition. 
The attached Analysis to Aid Public Comment describes both the 
allegations in the complaint and the terms of the consent order--
embodied in the consent agreement--that would settle these allegations.

DATES: Comments must be received on or before August 22, 2016.

ADDRESSES: Interested parties may file a comment at https://ftcpublic.commentworks.com/ftc/aholddelhaizeconsent online or on paper, 
by following the instructions in the Request for Comment part of the 
SUPPLEMENTARY INFORMATION section below. Write ``In the Matter of 
Koninklijke Ahold N.V. and Delhaize Group NV/SA File No. 151-0175--
Consent Agreement'' on your comment and file your comment online at 
https://ftcpublic.commentworks.com/ftc/aholddelhaizeconsent by 
following the instructions on the web-based form. If you prefer to file 
your comment on paper, write ``In the Matter of Koninklijke Ahold N.V. 
and Delhaize Group NV/SA File No. 151-0175--Consent Agreement'' on your 
comment and on the envelope, and mail your comment to the following 
address: Federal Trade Commission, Office of the Secretary, 600 
Pennsylvania Avenue NW., Suite CC-5610 (Annex D), Washington, DC 20580, 
or deliver your comment to the following address: Federal Trade 
Commission, Office of the Secretary, Constitution Center, 400 7th 
Street SW., 5th Floor, Suite 5610 (Annex D), Washington, DC 20024.

FOR FURTHER INFORMATION CONTACT: Alexis Gilman (202-326-2579) or Dan 
Ducore (202-326-2526), Bureau of Competition, 600 Pennsylvania Avenue 
NW., Washington, DC 20580.

SUPPLEMENTARY INFORMATION: Pursuant to Section 6(f) of the Federal 
Trade Commission Act, 15 U.S.C. 46(f), and FTC Rule 2.34, 16 CFR 2.34, 
notice is hereby given that the above-captioned consent agreement 
containing consent order to cease and desist, having been filed with 
and accepted, subject to final approval, by the Commission, has been 
placed on the public record for a period of thirty (30) days. The 
following Analysis to Aid Public Comment describes the terms of the 
consent agreement, and the allegations in the complaint. An electronic 
copy of the full text of the consent agreement package can be obtained 
from the FTC Home Page (for July 22, 2016), on the World Wide Web, at 
http://www.ftc.gov/os/actions.shtm.
    You can file a comment online or on paper. For the Commission to 
consider your comment, we must receive it on or before August 22, 2016. 
Write ``In the Matter of Koninklijke Ahold N.V. and Delhaize Group NV/
SA File No. 151-0175--Consent Agreement'' on your comment. Your 
comment--including your name and your state--will be placed on the 
public record of this proceeding, including, to the extent practicable, 
on the public Commission Web site, at http://www.ftc.gov/os/publiccomments.shtm. As a matter of discretion, the Commission tries to 
remove individuals' home contact information from comments before 
placing them on the Commission Web site.
    Because your comment will be made public, you are solely 
responsible for making sure that your comment does not include any 
sensitive personal information, like anyone's Social Security number, 
date of birth, driver's license number or other state identification 
number or foreign country equivalent, passport number, financial 
account number, or credit or debit card number. You are also solely 
responsible for making sure that your comment does not include any 
sensitive health information, like medical records or other 
individually identifiable health information. In addition, do not 
include any ``[t]rade secret or any commercial or financial information 
which . . . is privileged or confidential,'' as discussed

[[Page 51889]]

in Section 6(f) of the FTC Act, 15 U.S.C. 46(f), and FTC Rule 
4.10(a)(2), 16 CFR 4.10(a)(2). In particular, do not include 
competitively sensitive information such as costs, sales statistics, 
inventories, formulas, patterns, devices, manufacturing processes, or 
customer names.
    If you want the Commission to give your comment confidential 
treatment, you must file it in paper form, with a request for 
confidential treatment, and you have to follow the procedure explained 
in FTC Rule 4.9(c), 16 CFR 4.9(c).\1\ Your comment will be kept 
confidential only if the FTC General Counsel, in his or her sole 
discretion, grants your request in accordance with the law and the 
public interest.
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    \1\ In particular, the written request for confidential 
treatment that accompanies the comment must include the factual and 
legal basis for the request, and must identify the specific portions 
of the comment to be withheld from the public record. See FTC Rule 
4.9(c), 16 CFR 4.9(c).
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    Postal mail addressed to the Commission is subject to delay due to 
heightened security screening. As a result, we encourage you to submit 
your comments online. To make sure that the Commission considers your 
online comment, you must file it at https://ftcpublic.commentworks.com/ftc/aholddelhaizeconsent by following the instructions on the web-based 
form. If this Notice appears at http://www.regulations.gov/#!home, you 
also may file a comment through that Web site.
    If you file your comment on paper, write ``In the Matter of 
Koninklijke Ahold N.V. and Delhaize Group NV/SA File No. 151-0175--
Consent Agreement'' on your comment and on the envelope, and mail your 
comment to the following address: Federal Trade Commission, Office of 
the Secretary, 600 Pennsylvania Avenue NW, Suite CC-5610 (Annex D), 
Washington, DC 20580, or deliver your comment to the following address: 
Federal Trade Commission, Office of the Secretary, Constitution Center, 
400 7th Street SW., 5th Floor, Suite 5610 (Annex D), Washington, DC. If 
possible, submit your paper comment to the Commission by courier or 
overnight service.
    Visit the Commission Web site at http://www.ftc.gov to read this 
Notice and the news release describing it. The FTC Act and other laws 
that the Commission administers permit the collection of public 
comments to consider and use in this proceeding as appropriate. The 
Commission will consider all timely and responsive public comments that 
it receives on or before August 22, 2016. You can find more 
information, including routine uses permitted by the Privacy Act, in 
the Commission's privacy policy, at http://www.ftc.gov/ftc/privacy.htm.

Analysis of Agreement Containing Consent Order To Aid Public Comment

I. Introduction and Background

    The Federal Trade Commission (``Commission'') has accepted for 
public comment, subject to final approval, an Agreement Containing 
Consent Order (``Consent Order'') from Koninklijke Ahold N.V. 
(``Ahold'') and Delhaize Group NV/SA (``Delhaize'') (collectively, the 
``Respondents''). Pursuant to an Agreement and Plan of Merger dated 
June 24, 2015, Ahold and Delhaize will combine their businesses through 
a merger of equals, resulting in a combined entity valued at 
approximately $28 billion (``the Merger''). The purpose of the proposed 
Consent Order is to remedy the anticompetitive effects that otherwise 
would result from the Merger. Under the terms of the proposed Consent 
Order, Respondents are required to divest 81 supermarkets and related 
assets in 46 local geographic markets (collectively, the ``relevant 
markets'') in seven states to seven Commission-approved buyers. The 
divestitures must be completed within a time-period ranging from 60 to 
360 days following the date of the Merger. The Commission and 
Respondents have agreed to an Order to Maintain Assets that requires 
Respondents to operate and maintain each divestiture store in the 
normal course of business through the date the store is ultimately 
divested to a buyer.
    The proposed Consent Order has been placed on the public record for 
30 days to solicit comments from interested persons. Comments received 
during this period will become part of the public record. After 30 
days, the Commission again will review the proposed Consent Order and 
any comments received, and decide whether it should withdraw the 
Consent Order, modify the Consent Order, or make the Consent Order 
final.
    The Commission's Complaint alleges that the Merger, if consummated, 
would violate Section 7 of the Clayton Act, as amended, 15 U.S.C. 18, 
and Section 5 of the Federal Trade Commission Act, as amended, 15 
U.S.C. 45, by removing an actual, direct, and substantial supermarket 
competitor in each of the 46 local geographic markets. The elimination 
of this competition would result in significant competitive harm; 
specifically, the Merger will allow the merged firm to increase prices 
above competitive levels, unilaterally or through coordinated 
interaction among the remaining market participants. Similarly, absent 
a remedy, there is significant risk that the merged firm may decrease 
quality and service aspects of its stores below competitive levels. The 
proposed Consent Order would remedy the alleged violations by requiring 
divestitures to replace competition that otherwise would be lost in the 
relevant markets because of the Merger.

II. The Respondents

    Respondent Ahold is a Dutch company that operates in the United 
States through its principal U.S. subsidiary Ahold U.S.A., Inc. As of 
June 24, 2015, Ahold operated 760 supermarkets in the United States 
under the Stop & Shop, Giant, and Martin's banners. Ahold's stores are 
located in Connecticut, Delaware, the District of Columbia, Maryland, 
Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, 
Virginia, and West Virginia.
    Delhaize is a Belgian company that operates in the United States 
through its principal U.S. subsidiary Delhaize America, LLC. As of June 
24, 2015, Delhaize operated 1,291 supermarkets in the United States 
under the Food Lion and Hannaford banners, dispersed throughout 
Delaware, Georgia, Kentucky, Maine, Maryland, Massachusetts, New 
Hampshire, New York, North Carolina, Pennsylvania, South Carolina, 
Tennessee, Vermont, and West Virginia.

III. Retail Sale of Food and Other Grocery Products in Supermarkets

    The Merger presents substantial antitrust concerns for the retail 
sale of food and other grocery products in supermarkets. Supermarkets 
are traditional full-line retail grocery stores that sell food and non-
food products that customers regularly consume at home--including, but 
not limited to, fresh produce and meat, dairy products, frozen foods, 
beverages, bakery goods, dry groceries, household products, detergents, 
and health and beauty products. Supermarkets also provide service 
options that enhance the shopping experience, including deli, butcher, 
seafood, bakery, and floral counters. This broad set of products and 
services provides consumers with a ``one-stop shopping'' experience by 
enabling them to shop in a single store for all of their food and 
grocery needs. The ability to offer consumers one-stop shopping is the 
critical difference between supermarkets and other food retailers.
    The relevant product market includes supermarkets within 
``hypermarkets'' such as Walmart Supercenters.

[[Page 51890]]

Hypermarkets also sell an array of products not found in traditional 
supermarkets. Like conventional supermarkets, however, hypermarkets 
contain bakeries, delis, dairy, produce, fresh meat, and sufficient 
product offerings to enable customers to purchase all of their weekly 
grocery requirements in a single shopping visit.
    Other types of retailers, such as hard discounters, limited 
assortment stores, natural and organic markets, ethnic specialty 
stores, and club stores, also sell food and grocery items. These types 
of retailers are not in the relevant product market because they offer 
a more limited range of products and services than supermarkets and 
because they appeal to a distinct customer type. Shoppers typically do 
not view these other food and grocery retailers as adequate substitutes 
for supermarkets.\2\ Consistent with prior Commission precedent, the 
Commission has excluded these other types of retailers from the 
relevant product market.\3\
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    \2\ That is, supermarket shoppers would be unlikely to switch to 
one of these other types of retailers in response to a small but 
significant nontransitory increase in price or ``SSNIP'' by a 
hypothetical supermarket monopolist. See U.S. DOJ and FTC Horizontal 
Merger Guidelines Sec.  4.1.1 (2010).
    \3\ See, e.g., Cerberus Institutional Partners, L.P./Safeway, 
Inc., Docket C-4504 (Jul. 2, 2015); Bi-Lo Holdings, LLC/Delhaize 
America, LLC, Docket C-4440 (Feb. 25, 2014); AB Acquisition, LLC, 
Docket C-4424 (Dec. 23, 2013); Koninklijke Ahold N.V./Safeway Inc., 
Docket C-4367 (Aug. 17, 2012); Shaw's/Star Markets, Docket C-3934 
(Jun. 28, 1999); Kroger/Fred Meyer, Docket C-3917 (Jan. 10, 2000); 
Albertson's/American Stores, Docket C-3986 (Jun. 22, 1999); Ahold/
Giant, Docket C-3861 (Apr. 5, 1999); Albertson's/Buttrey, Docket C-
3838 (Dec. 8, 1998); Jitney-Jungle Stores of America, Inc., Docket 
C-3784 (Jan. 30, 1998). But see Wal-Mart/Supermercados Amigo, Docket 
C-4066 (Nov. 21, 2002) (the Commission's complaint alleged that in 
Puerto Rico, club stores should be included in a product market that 
included supermarkets because club stores in Puerto Rico enabled 
consumers to purchase substantially all of their weekly food and 
grocery requirements in a single shopping visit).
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    The relevant geographic markets in which to analyze the effects of 
the Merger are areas that range from one-tenth of a mile to a ten-mile 
radius around each of the Respondents' supermarkets, though the 
majority of Respondents' overlapping supermarkets raising concerns are 
within six miles or less of each other.\4\ The length of the radius 
depends on factors such as population density, traffic patterns, and 
other specific characteristics of each market. Where the Respondents' 
supermarkets are located in rural areas, the relevant geographic areas 
are larger than areas where the Respondents' supermarkets are located 
in more densely populated cities. A hypothetical monopolist of the 
retail sale of food and grocery products in supermarkets in each 
relevant area could profitably impose a small but significant 
nontransitory increase in price.
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    \4\ For purpose of the Complaint and remedial orders, Richmond, 
Virginia, is considered one geographic market because of the 
particular facts in this case, including the extensive overlaps 
between the Respondents' supermarkets in Richmond and because 
identifying narrower relevant geographic markets in Richmond would 
not have changed the analysis.
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    The 46 geographic markets in which to analyze the effects of the 
Merger are local areas in and around:
    (1) Lewes & Rehoboth Beach, Delaware; (2) Millsboro, Delaware; (3) 
Millville, Delaware; (4) Accokeek, Maryland; (5) Bowie, Maryland; (6) 
California, Maryland; (7) Columbia, Maryland; (8) Cumberland & 
Frostburg, Maryland; (9) Easton, Maryland; (10) Edgewater, Maryland; 
(11) Gaithersburg, Maryland; (12) Hagerstown (north), Maryland; (13) 
Hagerstown (south), Maryland; (14) La Plata, Maryland; (15) Lusby, 
Maryland; (16) Owings Mills, Maryland; (17) Prince Frederick, Maryland; 
(18) Reisterstown, Maryland; (19) Salisbury, Maryland; (20) Sykesville, 
Maryland; (21) Upper Marlboro, Maryland; (22) Gardner, Massachusetts; 
(23) Kingston, Massachusetts; (24) Mansfield & South Easton, 
Massachusetts; (25) Milford, Massachusetts; (26) Norwell, 
Massachusetts; (27) Norwood & Walpole, Massachusetts; (28) Quincy, 
Massachusetts; (29) Saugus, Massachusetts; (30) Mahopac & Carmel, New 
York; (31) New Paltz & Modena, New York; (32) Poughkeepsie & 
Lagrangeville, New York; (33) Rhinebeck & Red Hook, New York; (34) 
Wappingers Falls, New York; (35) Chambersburg, Pennsylvania; (36) 
Waynesboro, Pennsylvania; (37) York, Pennsylvania; (38) Culpeper, 
Virginia; (39) Fredericksburg, Virginia; (40) Front Royal, Virginia; 
(41) Purcellville, Virginia; (42) Richmond, Virginia; (43) Stafford, 
Virginia; (44) Stephens City, Virginia; (45) Winchester, Virginia; and 
(46) Martinsburg, West Virginia.
    Under the 2010 Department of Justice and Federal Trade Commission 
Horizontal Merger Guidelines, an acquisition that results in an HHI in 
excess of 2,500 and increases the HHI by more than 200 significantly 
increases concentration in a highly concentrated market and therefore 
is presumed anticompetitive. With the exception of one market,\5\ each 
of the relevant geographic markets identified above meets the 
Horizontal Merger Guidelines presumption. Based on the market shares of 
the parties and other market participants, the post-Merger HHI levels 
in the relevant markets vary from 2,268 to 10,000, and the HHI deltas 
vary from 243 to 5,000.
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    \5\ Based on a calculation giving full weight to a third-party 
supermarket with a large draw area, the Merger results in a post-
Merger HHI that does not meet the threshold for a highly 
concentrated market in the Norwood/Walpole, Massachusetts, market, 
even though the change in concentration is more than double the 
level that raises significant competitive concerns. Under 
calculations giving less than full weight to that supermarket, the 
Merger results in a highly concentrated market that meets the 
presumption for enhanced market power. Ultimately, an analysis of 
all the evidence indicates that the Merger is likely to 
substantially lessen competition in this market.
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    The relevant markets are also highly concentrated in terms of the 
number of remaining market participants post-Merger. Of the 46 
geographic markets, the Merger will result in a merger-to-monopoly in 
three markets and a merger-to-duopoly in 14 markets. In the remaining 
markets, the Merger will reduce the number of market participants from 
four to three in 18 markets, from five to four in ten markets, and from 
seven to six in one market.\6\
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    \6\ See Exhibit A.
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    The anticompetitive implications of such significant increases in 
market concentration are reinforced by substantial evidence 
demonstrating that Ahold and Delhaize are close and vigorous 
competitors in terms of price, format, service, product offerings, 
promotional activity, and location in each of the relevant geographic 
markets. Absent relief, the Merger would eliminate significant head-to-
head competition between Ahold and Delhaize and would increase the 
ability and incentive of Ahold to raise prices unilaterally post-
Merger. The Merger would also decrease incentives to compete on non-
price factors, such as service levels, convenience, and quality. 
Lastly, the high levels of concentration also increase the likelihood 
of competitive harm through coordinated interaction.
    New entry or expansion in the relevant markets is unlikely to deter 
or counteract the anticompetitive effects of the Merger. Even if a 
prospective entrant existed, the entrant must secure an economically-
viable location, obtain the necessary permits and governmental 
approvals, build its retail establishment or renovate an existing 
building, and open to customers before it could begin operating and 
serve as a relevant competitive constraint. As a result, new entry 
sufficient to achieve a significant market impact and act as a 
competitive constraint is unlikely to occur in a timely manner.

[[Page 51891]]

IV. The Proposed Consent Order

    The proposed remedy, which requires the divestiture of either Ahold 
or Delhaize supermarkets in each relevant market to seven Commission-
approved upfront buyers (the ``proposed buyers'') will restore fully 
the competition that otherwise would be eliminated in these markets as 
a result of the Merger. Specifically, Respondents have agreed to 
divest:
     1 store in Maryland to New Albertson's Inc. 
(``Albertsons'');
     7 stores in Massachusetts to Big Y Foods, Inc. (``Big 
Y'');
     10 stores in Virginia to Publix North Carolina, LP 
(``Publix'');
     1 store in Pennsylvania to Saubel's Market, Inc. 
(``Saubels'');
     18 stores in Maryland, Pennsylvania, Virginia, and West 
Virginia to Shop `N Save East, LLC (``Supervalu'');
     6 stores in Massachusetts and New York to Tops Markets, 
LLC (``Tops''); and
     38 stores in Delaware, Maryland, and Virginia to Weis 
Markets Inc. (``Weis'').
    The proposed buyers appear to be highly suitable purchasers that 
are well positioned to enter the relevant geographic markets through 
the divested stores and prevent the increase in market concentration 
and likely competitive harm that otherwise would have resulted from the 
Merger. The supermarkets currently owned by the proposed buyers are all 
located outside the relevant geographic markets in which they are 
purchasing divested stores.
    Albertsons is a large supermarket chain operating over 2,200 stores 
around the country. Albertsons will purchase the Salisbury, Maryland, 
store. Big Y is a regional supermarket operator with 61 stores in 
Connecticut and Massachusetts. Big Y will purchase seven divested 
stores in Massachusetts. Publix is a large supermarket chain with 
approximately 1,100 supermarkets in Alabama, Florida, Georgia, North 
Carolina, South Carolina, and Tennessee. Publix will purchase ten 
divested stores in Richmond, Virginia. Saubels is a small supermarket 
chain with three stores in Pennsylvania and Maryland. Saubels will 
purchase the York, Pennsylvania, store. Tops operates 165 supermarkets 
in New York, Pennsylvania, and Vermont. Tops will purchase five 
divested stores in New York and one divested store in Massachusetts. 
Supervalu is a wholesale food distributor that operates corporate-owned 
stores. Supervalu will purchase 18 divested stores in Maryland, 
Pennsylvania, Virginia, and West Virginia. Because Supervalu has in the 
past sold or assigned its rights in corporate-owned stores to 
independent operators, the Order requires Supervalu to seek prior 
approval for any such transfer of the divested stores for a period of 
three years. Weis is a regional supermarket operating 163 stores in 
Maryland, New Jersey, New York, Pennsylvania, and West Virginia. Weis 
will purchase 38 divested stores in Delaware, Maryland, and Virginia.
    The proposed Consent Order requires Respondents to divest: (a) The 
Salisbury, Maryland, asset to Albertsons within 60 days of the date of 
Merger; (b) the Massachusetts (except Gardner) assets to Big Y within 
90 days from the date of the Merger; (c) the Richmond, Virginia, assets 
to Publix in three groupings (the first within 180 days of the date of 
Merger, the second within 240 days, and the third within 360 days); (d) 
the York, Pennsylvania, asset to Saubels within 60 days of the date of 
Merger; (e) the Chambersburg and Waynesboro, Pennsylvania, assets, the 
Hagerstown, Maryland, assets, certain of the Virginia assets, and the 
West Virginia assets to Supervalu within 105 days of the date of the 
Merger; (f) the New York and Gardner, Massachusetts, assets to Tops 
within 60 days of the date of the Merger; and (g) the Delaware, 
Maryland (except Hagerstown and Salisbury), and certain of the Virginia 
assets to Weis in two phases (the first within 90 days of the date of 
the Merger, and the second within 230 days).
    The variation in divestiture date deadlines is a function of the 
number of stores being acquired by each proposed buyer, as those 
acquiring a larger number of stores have requested and need a longer 
acquisition and transition period than those acquiring a smaller number 
of stores. In the case of Publix, the divestiture schedule is extended 
in order to give Publix sufficient time prior to the divestitures to 
secure permits and approvals needed for remodeling and construction 
work for the store locations it is acquiring. Publix is planning to 
make significant improvements to the acquired stores, including 
rebuilding several of them, in order to conform them to a typical 
Publix store. In addition, the extended divestiture schedule will 
reduce the time periods these stores will need to be closed before 
being reopened as Publix stores. The proposed Consent Order and the 
Order to Maintain Assets require Respondents to continue operating and 
maintaining the divestiture stores in the normal course of business 
until the date that each store is sold to the proposed buyer. If, at 
the time before the proposed Consent Order is made final, the 
Commission determines that any of the proposed buyers are not 
acceptable buyers, Respondents must rescind the divestiture(s) and 
divest the assets to a different buyer that receives the Commission's 
prior approval.\7\
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    \7\ In the case of the Richmond, Virginia, the Consent Order 
also provides the Commission the option to add six additional 
Richmond-area Ahold stores to the Richmond divestiture package, as 
may be needed, to secure an approvable alternative buyer for the 
Richmond assets.
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    The proposed Consent Order contains additional provisions designed 
to ensure the adequacy of the proposed relief. For example, Respondents 
have agreed to an Order to Maintain Assets that will be issued at the 
time the proposed Consent Order is accepted for public comment. The 
Order to Maintain Assets requires Ahold and Delhaize to operate and 
maintain each divestiture store in the normal course of business 
through the date the store is ultimately divested to a buyer. Since the 
divestiture schedule with certain stores runs for an extended period of 
time (potentially up to 360 days following the Merger date), the 
proposed Consent Order appoints Brad Wise \8\ as a Monitor to oversee 
the Respondents' compliance with the requirements of the proposed 
Consent Order and Order to Maintain Assets. Brad Wise has the 
experience and skills to be an effective Monitor, no identifiable 
conflicts, and sufficient time to dedicate to this matter through its 
conclusion. Lastly, for a period of ten years, Ahold is required to 
give the Commission prior notice of plans to acquire any interest in a 
supermarket that has operated or is operating in the counties included 
in the relevant markets.
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    \8\ Mr. Wise is a retired, long-time industry executive, having 
most recently served as President of Hannaford until his retirement 
in 2015. Mr. Wise currently works at pro-voke, a business consulting 
firm.
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    The sole purpose of this Analysis is to facilitate public comment 
on the proposed Consent Order. This Analysis does not constitute an 
official interpretation of the proposed Consent Order, nor does it 
modify its terms in any way.

[[Page 51892]]



                                                                        Exhibit A
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                                                                                          HHI        HHI
  Area  number               City                   State            Merger result       (pre)      (post)     Delta            Divested store(s)
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1...............  Lewes & Rehoboth Beach...  DE.................  4 to 3.............      2,947      5,369      2,421  D2565 & D488
2...............  Millsboro................  DE.................  3 to 2.............      3,794      6,440      2,646  D960
3...............  Millville................  DE.................  4 to 3.............      4,065      5,762      1,697  D1321
4...............  Gardner..................  MA.................  4 to 3.............      2,517      3,723      1,207  A434
5...............  Kingston.................  MA.................  5 to 4.............      3,140      4,459      1,318  D8008
6...............  Mansfield & South Easton.  MA.................  4 to 3.............      2,834      4,307      1,472  D8382
7...............  Milford..................  MA.................  5 to 4.............      2,298      2,780        482  D8021
8...............  Norwell..................  MA.................  4 to 3.............      4,052      5,840      1,789  D8020
9...............  Norwood & Walpole........  MA.................  7 to 6.............      2,025      2,268        243  D8022
10..............  Quincy...................  MA.................  4 to 3.............      3,854      5,092      1,239  D8018
11..............  Saugus...................  MA.................  5 to 4.............      2,140      2,819        679  D8286
12..............  Accokeek.................  MD.................  2 to 1.............      5,430     10,000      4,570  D1356
13..............  Bowie....................  MD.................  4 to 3.............      3,288      3,750        462  D1387
14..............  California...............  MD.................  4 to 3.............      3,043      4,121       1078  D784, D1210 & D2515
15..............  Columbia.................  MD.................  5 to 4.............      3,093      3,679        586  D2598 & D1529
16..............  Cumberland & Frostburg...  MD.................  3 to 2.............      4,032      5,157      1,125  D1549 & D1187
17..............  Easton...................  MD.................  4 to 3.............      2,803      3,578        775  D1289
18..............  Edgewater................  MD.................  3 to 2.............      3,920      5,261      1,341  D1315
19..............  Gaithersburg.............  MD.................  5 to 4.............      4,203      5,193        989  D1345 & D1477
20..............  Hagerstown (South).......  MD.................  4 to 3.............      3,910      4,525        615  D626, D1683 & D1180
21..............  Hagerstown (North).......  MD.................  4 to 3.............      4,043      4,323        281  D1147
22..............  La Plata.................  MD.................  3 to 2.............      3,935      5,007      1,072  D1168
23..............  Lusby....................  MD.................  2 to 1.............      5,108     10,000      4,892  D1443 & D2606
24..............  Owings Mills.............  MD.................  4 to 3.............      3,325      4,017        692  D2535
25..............  Prince Frederick.........  MD.................  3 to 2.............      3,734      5,242      1,508  D1526
26..............  Reisterstown.............  MD.................  4 to 3.............      3,423      4,169        746  D786
27..............  Salisbury................  MD.................  3 to 2.............      3,976      5,029      1,053  A351
28..............  Sykesville...............  MD.................  5 to 4.............      3,012      3,732        720  D1324
29..............  Upper Marlboro...........  MD.................  3 to 2.............      3,645      5,328      1,683  D1535
30..............  Mahopac & Carmel.........  NY.................  5 to 4.............      2,940      4,352      1,412  D8325
31..............  New Paltz, Modena &        NY.................  3 to 2.............      3,690      6,601      2,911  A515
                   Highland.
32..............  Poughkeepsie &             NY.................  4 to 3.............      3,269      5,786      2,517  D8368
                   Lagrangeville.
33..............  Rhinebeck & Red Hook.....  NY.................  2 to 1.............      5,023     10,000      4,977  A536
34..............  Wappingers Falls.........  NY.................  3 to 2.............      2,646      4,256      1,610  A598
35..............  Chambersburg.............  PA.................  5 to 4.............      3,277      4,232        955  D1527 & D994
36..............  Waynesboro...............  PA.................  3 to 2.............      5,030      5,537        506  D1663
37..............  York.....................  PA.................  4 to 3.............      3,710      4,135        424  D1241
38..............  Culpepper................  VA.................  4 to 3.............      3,329      4,371      1,042  D250 & D1567
39..............  Fredericksburg...........  VA.................  5 to 4.............      2,696      3,560        864  D358, D419, D450, D1043, D1177,
                                                                                                                         D1235, D1243, D1579 & D2583
40..............  Front Royal..............  VA.................  3 to 2.............      3,638      5,095      1,456  D1059
41..............  Purcellville.............  VA.................  3 to 2.............      3,679      5,321      1,642  D745
42..............  Richmond.................  VA.................  5 to 4.............      2,198      2,857        659  A6421, A6434, A6433, A6498,
                                                                                                                         A6429, A6439, A6435, A6499,
                                                                                                                         A6438 & A6494
43..............  Stafford.................  VA.................  4 to 3.............      3,333      4,038        705  D578 & D1166
44..............  Stephens City............  VA.................  3 to 2.............      4,045      5,018        973  D1489
45..............  Winchester...............  VA.................  3 to 2.............      3,662      5,094      1,433  D366, D362, D733, D1281, D2668 &
                                                                                                                         D1164
46..............  Martinsburg..............  WV.................  4 to 3.............      2,759      3,568        809  D1189 & D2568
--------------------------------------------------------------------------------------------------------------------------------------------------------


    By direction of the Commission.
Donald S. Clark,
Secretary.
[FR Doc. 2016-18564 Filed 8-4-16; 8:45 am]
 BILLING CODE 6750-01-P



                                                  51888                          Federal Register / Vol. 81, No. 151 / Friday, August 5, 2016 / Notices

                                                  PEEK supply for all of a device maker’s                 issues, including potential concerns                  comment to the following address:
                                                  products, lack of access to new types of                about free riding. Consequently, our                  Federal Trade Commission, Office of the
                                                  PEEK developed by Invibio, and the loss                 order leaves room for limited exclusive               Secretary, Constitution Center, 400 7th
                                                  of necessary regulatory support. In                     arrangements where Invibio and a                      Street SW., 5th Floor, Suite 5610
                                                  certain cases, Invibio provided                         device maker jointly research and                     (Annex D), Washington, DC 20024.
                                                  customers with a small price discount                   develop new or custom PEEK products                   FOR FURTHER INFORMATION CONTACT:
                                                  or other benefit in exchange for                        or devices.                                           Alexis Gilman (202–326–2579) or Dan
                                                  exclusivity. Notably, both Solvay and                      In sum, our order appropriately                    Ducore (202–326–2526), Bureau of
                                                  Evonik offered PEEK at prices                           addresses Invibio’s exclusionary                      Competition, 600 Pennsylvania Avenue
                                                  significantly below those charged by                    conduct, provides its rivals a                        NW., Washington, DC 20580.
                                                  Invibio, lower even than prices                         meaningful opportunity to compete, and                SUPPLEMENTARY INFORMATION: Pursuant
                                                  reflecting discounts Invibio offered to                 opens the door for price competition,                 to Section 6(f) of the Federal Trade
                                                  secure customer exclusivity.                            innovation, and more choice for PEEK                  Commission Act, 15 U.S.C. 46(f), and
                                                     As alleged in the complaint, this                    customers.                                            FTC Rule 2.34, 16 CFR 2.34, notice is
                                                  strategy worked. Even after Solvay and                    By direction of the Commission.                     hereby given that the above-captioned
                                                  Evonik’s entry, Invibio still accounted
                                                                                                          Donald S. Clark,                                      consent agreement containing consent
                                                  for approximately 90 percent of
                                                                                                          Secretary.                                            order to cease and desist, having been
                                                  implant-grade PEEK sales. Invibio’s
                                                                                                          [FR Doc. 2016–18565 Filed 8–4–16; 8:45 am]            filed with and accepted, subject to final
                                                  exclusive dealing policy foreclosed a
                                                  substantial majority of PEEK sales for                  BILLING CODE 6750–01–P
                                                                                                                                                                approval, by the Commission, has been
                                                  which its rivals otherwise could have                                                                         placed on the public record for a period
                                                  competed. The evidence shows that                                                                             of thirty (30) days. The following
                                                  Invibio has been able to charge                         FEDERAL TRADE COMMISSION                              Analysis to Aid Public Comment
                                                  supracompetitive prices to many device                                                                        describes the terms of the consent
                                                                                                          [File No. 151 0175]
                                                  makers notwithstanding Solvay and                                                                             agreement, and the allegations in the
                                                  Evonik’s entry. Largely limited to                      Koninklijke Ahold N.V. and Delhaize                   complaint. An electronic copy of the
                                                  competing for small or start-up device                  Group NV/SA; Analysis To Aid Public                   full text of the consent agreement
                                                  makers that do not have exclusive                       Comment                                               package can be obtained from the FTC
                                                  contracts with Invibio, Solvay and                                                                            Home Page (for July 22, 2016), on the
                                                  Evonik missed their respective sales                    AGENCY:    Federal Trade Commission.                  World Wide Web, at http://www.ftc.gov/
                                                  targets. Absent the Commission’s                        ACTION:   Proposed Consent Agreement.                 os/actions.shtm.
                                                  enforcement action, Invibio’s conduct                                                                            You can file a comment online or on
                                                                                                          SUMMARY:   The consent agreement in this              paper. For the Commission to consider
                                                  would continue to deny Solvay and                       matter settles alleged violations of
                                                  Evonik the opportunity to contest most                                                                        your comment, we must receive it on or
                                                                                                          federal law prohibiting unfair methods                before August 22, 2016. Write ‘‘In the
                                                  sales opportunities. They would be                      of competition. The attached Analysis to
                                                  unable to achieve sales volumes                                                                               Matter of Koninklijke Ahold N.V. and
                                                                                                          Aid Public Comment describes both the                 Delhaize Group NV/SA File No. 151–
                                                  sufficient to incentivize continued                     allegations in the complaint and the
                                                  investment in the business that would                                                                         0175—Consent Agreement’’ on your
                                                                                                          terms of the consent order—embodied                   comment. Your comment—including
                                                  yield further innovations in PEEK                       in the consent agreement—that would
                                                  technology. Importantly, Invibio has                                                                          your name and your state—will be
                                                                                                          settle these allegations.                             placed on the public record of this
                                                  failed to identify any procompetitive
                                                                                                          DATES: Comments must be received on                   proceeding, including, to the extent
                                                  justification that would offset the harm
                                                  that its exclusive supply contracts                     or before August 22, 2016.                            practicable, on the public Commission
                                                  inflicted on competition.                               ADDRESSES: Interested parties may file a              Web site, at http://www.ftc.gov/os/
                                                     In order to safeguard competition, the               comment at https://                                   publiccomments.shtm. As a matter of
                                                  Commission’s order generally prohibits                  ftcpublic.commentworks.com/ftc/                       discretion, the Commission tries to
                                                  Invibio from entering into exclusive                    aholddelhaizeconsent online or on                     remove individuals’ home contact
                                                  supply contracts and from preventing                    paper, by following the instructions in               information from comments before
                                                  current customers from using an                         the Request for Comment part of the                   placing them on the Commission Web
                                                  alternative source of PEEK in new                       SUPPLEMENTARY INFORMATION section                     site.
                                                  products. The order also prohibits                      below. Write ‘‘In the Matter of                          Because your comment will be made
                                                  Invibio from imposing contract terms                    Koninklijke Ahold N.V. and Delhaize                   public, you are solely responsible for
                                                  that would deter a customer from                        Group NV/SA File No. 151–0175—                        making sure that your comment does
                                                  purchasing additional units of PEEK                     Consent Agreement’’ on your comment                   not include any sensitive personal
                                                  from a rival. In general, Invibio may                   and file your comment online at https://              information, like anyone’s Social
                                                  neither condition price or other sales                  ftcpublic.commentworks.com/ftc/                       Security number, date of birth, driver’s
                                                  terms on a customer’s purchase of a                     aholddelhaizeconsent by following the                 license number or other state
                                                  specified portion or percentage of its                  instructions on the web-based form. If                identification number or foreign country
                                                  PEEK requirements from Invibio, nor                     you prefer to file your comment on                    equivalent, passport number, financial
                                                  offer volume discounts that are applied                 paper, write ‘‘In the Matter of                       account number, or credit or debit card
                                                  retroactively once a customer’s total                   Koninklijke Ahold N.V. and Delhaize                   number. You are also solely responsible
                                                  purchases of Invibio PEEK reach a                       Group NV/SA File No. 151–0175—                        for making sure that your comment does
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                                                  specified threshold. Invibio may,                       Consent Agreement’’ on your comment                   not include any sensitive health
                                                  however, offer volume discounts that                    and on the envelope, and mail your                    information, like medical records or
                                                  are not retroactive.                                    comment to the following address:                     other individually identifiable health
                                                     At the same time, we recognize that                  Federal Trade Commission, Office of the               information. In addition, do not include
                                                  collaborative research and development                  Secretary, 600 Pennsylvania Avenue                    any ‘‘[t]rade secret or any commercial or
                                                  efforts involving a PEEK supplier and a                 NW., Suite CC–5610 (Annex D),                         financial information which . . . is
                                                  device maker present a different set of                 Washington, DC 20580, or deliver your                 privileged or confidential,’’ as discussed


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                                                                                   Federal Register / Vol. 81, No. 151 / Friday, August 5, 2016 / Notices                                           51889

                                                  in Section 6(f) of the FTC Act, 15 U.S.C.                  uses permitted by the Privacy Act, in               Similarly, absent a remedy, there is
                                                  46(f), and FTC Rule 4.10(a)(2), 16 CFR                     the Commission’s privacy policy, at                 significant risk that the merged firm
                                                  4.10(a)(2). In particular, do not include                  http://www.ftc.gov/ftc/privacy.htm.                 may decrease quality and service
                                                  competitively sensitive information                                                                            aspects of its stores below competitive
                                                                                                             Analysis of Agreement Containing
                                                  such as costs, sales statistics,                                                                               levels. The proposed Consent Order
                                                                                                             Consent Order To Aid Public Comment                 would remedy the alleged violations by
                                                  inventories, formulas, patterns, devices,
                                                  manufacturing processes, or customer                       I. Introduction and Background                      requiring divestitures to replace
                                                  names.                                                        The Federal Trade Commission                     competition that otherwise would be
                                                     If you want the Commission to give                      (‘‘Commission’’) has accepted for public            lost in the relevant markets because of
                                                  your comment confidential treatment,                       comment, subject to final approval, an              the Merger.
                                                  you must file it in paper form, with a                     Agreement Containing Consent Order
                                                  request for confidential treatment, and                                                                        II. The Respondents
                                                                                                             (‘‘Consent Order’’) from Koninklijke                   Respondent Ahold is a Dutch
                                                  you have to follow the procedure                           Ahold N.V. (‘‘Ahold’’) and Delhaize
                                                  explained in FTC Rule 4.9(c), 16 CFR                                                                           company that operates in the United
                                                                                                             Group NV/SA (‘‘Delhaize’’)                          States through its principal U.S.
                                                  4.9(c).1 Your comment will be kept
                                                                                                             (collectively, the ‘‘Respondents’’).                subsidiary Ahold U.S.A., Inc. As of June
                                                  confidential only if the FTC General
                                                                                                             Pursuant to an Agreement and Plan of                24, 2015, Ahold operated 760
                                                  Counsel, in his or her sole discretion,
                                                                                                             Merger dated June 24, 2015, Ahold and               supermarkets in the United States under
                                                  grants your request in accordance with
                                                                                                             Delhaize will combine their businesses              the Stop & Shop, Giant, and Martin’s
                                                  the law and the public interest.
                                                     Postal mail addressed to the                            through a merger of equals, resulting in            banners. Ahold’s stores are located in
                                                  Commission is subject to delay due to                      a combined entity valued at                         Connecticut, Delaware, the District of
                                                  heightened security screening. As a                        approximately $28 billion (‘‘the                    Columbia, Maryland, Massachusetts,
                                                  result, we encourage you to submit your                    Merger’’). The purpose of the proposed              New Jersey, New York, Pennsylvania,
                                                  comments online. To make sure that the                     Consent Order is to remedy the                      Rhode Island, Virginia, and West
                                                  Commission considers your online                           anticompetitive effects that otherwise              Virginia.
                                                  comment, you must file it at https://                      would result from the Merger. Under the                Delhaize is a Belgian company that
                                                  ftcpublic.commentworks.com/ftc/                            terms of the proposed Consent Order,                operates in the United States through its
                                                  aholddelhaizeconsent by following the                      Respondents are required to divest 81               principal U.S. subsidiary Delhaize
                                                  instructions on the web-based form. If                     supermarkets and related assets in 46               America, LLC. As of June 24, 2015,
                                                  this Notice appears at http://                             local geographic markets (collectively,             Delhaize operated 1,291 supermarkets
                                                  www.regulations.gov/#!home, you also                       the ‘‘relevant markets’’) in seven states           in the United States under the Food
                                                  may file a comment through that Web                        to seven Commission-approved buyers.                Lion and Hannaford banners, dispersed
                                                  site.                                                      The divestitures must be completed                  throughout Delaware, Georgia,
                                                     If you file your comment on paper,                      within a time-period ranging from 60 to             Kentucky, Maine, Maryland,
                                                  write ‘‘In the Matter of Koninklijke                       360 days following the date of the                  Massachusetts, New Hampshire, New
                                                  Ahold N.V. and Delhaize Group NV/SA                        Merger. The Commission and                          York, North Carolina, Pennsylvania,
                                                  File No. 151–0175—Consent                                  Respondents have agreed to an Order to              South Carolina, Tennessee, Vermont,
                                                  Agreement’’ on your comment and on                         Maintain Assets that requires                       and West Virginia.
                                                  the envelope, and mail your comment to                     Respondents to operate and maintain
                                                  the following address: Federal Trade                       each divestiture store in the normal                III. Retail Sale of Food and Other
                                                  Commission, Office of the Secretary,                       course of business through the date the             Grocery Products in Supermarkets
                                                  600 Pennsylvania Avenue NW, Suite                          store is ultimately divested to a buyer.               The Merger presents substantial
                                                  CC–5610 (Annex D), Washington, DC                             The proposed Consent Order has been              antitrust concerns for the retail sale of
                                                  20580, or deliver your comment to the                      placed on the public record for 30 days             food and other grocery products in
                                                  following address: Federal Trade                           to solicit comments from interested                 supermarkets. Supermarkets are
                                                  Commission, Office of the Secretary,                       persons. Comments received during this              traditional full-line retail grocery stores
                                                  Constitution Center, 400 7th Street SW.,                   period will become part of the public               that sell food and non-food products
                                                  5th Floor, Suite 5610 (Annex D),                           record. After 30 days, the Commission               that customers regularly consume at
                                                  Washington, DC. If possible, submit                        again will review the proposed Consent              home—including, but not limited to,
                                                  your paper comment to the Commission                       Order and any comments received, and                fresh produce and meat, dairy products,
                                                  by courier or overnight service.                           decide whether it should withdraw the               frozen foods, beverages, bakery goods,
                                                     Visit the Commission Web site at                        Consent Order, modify the Consent                   dry groceries, household products,
                                                  http://www.ftc.gov to read this Notice                     Order, or make the Consent Order final.             detergents, and health and beauty
                                                  and the news release describing it. The                       The Commission’s Complaint alleges               products. Supermarkets also provide
                                                  FTC Act and other laws that the                            that the Merger, if consummated, would              service options that enhance the
                                                  Commission administers permit the                          violate Section 7 of the Clayton Act, as            shopping experience, including deli,
                                                  collection of public comments to                           amended, 15 U.S.C. 18, and Section 5 of             butcher, seafood, bakery, and floral
                                                  consider and use in this proceeding as                     the Federal Trade Commission Act, as                counters. This broad set of products and
                                                  appropriate. The Commission will                           amended, 15 U.S.C. 45, by removing an               services provides consumers with a
                                                  consider all timely and responsive                         actual, direct, and substantial                     ‘‘one-stop shopping’’ experience by
                                                  public comments that it receives on or                     supermarket competitor in each of the               enabling them to shop in a single store
                                                  before August 22, 2016. You can find                       46 local geographic markets. The                    for all of their food and grocery needs.
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                                                  more information, including routine                        elimination of this competition would               The ability to offer consumers one-stop
                                                                                                             result in significant competitive harm;             shopping is the critical difference
                                                     1 In particular, the written request for confidential   specifically, the Merger will allow the             between supermarkets and other food
                                                  treatment that accompanies the comment must                merged firm to increase prices above                retailers.
                                                  include the factual and legal basis for the request,
                                                  and must identify the specific portions of the
                                                                                                             competitive levels, unilaterally or                    The relevant product market includes
                                                  comment to be withheld from the public record. See         through coordinated interaction among               supermarkets within ‘‘hypermarkets’’
                                                  FTC Rule 4.9(c), 16 CFR 4.9(c).                            the remaining market participants.                  such as Walmart Supercenters.


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                                                  51890                           Federal Register / Vol. 81, No. 151 / Friday, August 5, 2016 / Notices

                                                  Hypermarkets also sell an array of                       supermarkets are located in rural areas,              geographic markets identified above
                                                  products not found in traditional                        the relevant geographic areas are larger              meets the Horizontal Merger Guidelines
                                                  supermarkets. Like conventional                          than areas where the Respondents’                     presumption. Based on the market
                                                  supermarkets, however, hypermarkets                      supermarkets are located in more                      shares of the parties and other market
                                                  contain bakeries, delis, dairy, produce,                 densely populated cities. A hypothetical              participants, the post-Merger HHI levels
                                                  fresh meat, and sufficient product                       monopolist of the retail sale of food and             in the relevant markets vary from 2,268
                                                  offerings to enable customers to                         grocery products in supermarkets in                   to 10,000, and the HHI deltas vary from
                                                  purchase all of their weekly grocery                     each relevant area could profitably                   243 to 5,000.
                                                  requirements in a single shopping visit.                 impose a small but significant
                                                                                                                                                                    The relevant markets are also highly
                                                     Other types of retailers, such as hard                nontransitory increase in price.
                                                                                                             The 46 geographic markets in which                  concentrated in terms of the number of
                                                  discounters, limited assortment stores,
                                                                                                           to analyze the effects of the Merger are              remaining market participants post-
                                                  natural and organic markets, ethnic
                                                                                                           local areas in and around:                            Merger. Of the 46 geographic markets,
                                                  specialty stores, and club stores, also
                                                                                                             (1) Lewes & Rehoboth Beach,                         the Merger will result in a merger-to-
                                                  sell food and grocery items. These types
                                                                                                           Delaware; (2) Millsboro, Delaware; (3)                monopoly in three markets and a
                                                  of retailers are not in the relevant
                                                                                                           Millville, Delaware; (4) Accokeek,                    merger-to-duopoly in 14 markets. In the
                                                  product market because they offer a
                                                                                                           Maryland; (5) Bowie, Maryland; (6)                    remaining markets, the Merger will
                                                  more limited range of products and
                                                                                                           California, Maryland; (7) Columbia,                   reduce the number of market
                                                  services than supermarkets and because
                                                  they appeal to a distinct customer type.                 Maryland; (8) Cumberland & Frostburg,                 participants from four to three in 18
                                                  Shoppers typically do not view these                     Maryland; (9) Easton, Maryland; (10)                  markets, from five to four in ten
                                                  other food and grocery retailers as                      Edgewater, Maryland; (11) Gaithersburg,               markets, and from seven to six in one
                                                  adequate substitutes for supermarkets.2                  Maryland; (12) Hagerstown (north),                    market.6
                                                  Consistent with prior Commission                         Maryland; (13) Hagerstown (south),                       The anticompetitive implications of
                                                  precedent, the Commission has                            Maryland; (14) La Plata, Maryland; (15)               such significant increases in market
                                                  excluded these other types of retailers                  Lusby, Maryland; (16) Owings Mills,                   concentration are reinforced by
                                                  from the relevant product market.3                       Maryland; (17) Prince Frederick,                      substantial evidence demonstrating that
                                                     The relevant geographic markets in                    Maryland; (18) Reisterstown, Maryland;                Ahold and Delhaize are close and
                                                  which to analyze the effects of the                      (19) Salisbury, Maryland; (20)                        vigorous competitors in terms of price,
                                                  Merger are areas that range from one-                    Sykesville, Maryland; (21) Upper                      format, service, product offerings,
                                                  tenth of a mile to a ten-mile radius                     Marlboro, Maryland; (22) Gardner,                     promotional activity, and location in
                                                  around each of the Respondents’                          Massachusetts; (23) Kingston,                         each of the relevant geographic markets.
                                                  supermarkets, though the majority of                     Massachusetts; (24) Mansfield & South                 Absent relief, the Merger would
                                                  Respondents’ overlapping supermarkets                    Easton, Massachusetts; (25) Milford,                  eliminate significant head-to-head
                                                  raising concerns are within six miles or                 Massachusetts; (26) Norwell,                          competition between Ahold and
                                                  less of each other.4 The length of the                   Massachusetts; (27) Norwood &                         Delhaize and would increase the ability
                                                  radius depends on factors such as                        Walpole, Massachusetts; (28) Quincy,                  and incentive of Ahold to raise prices
                                                  population density, traffic patterns, and                Massachusetts; (29) Saugus,                           unilaterally post-Merger. The Merger
                                                  other specific characteristics of each                   Massachusetts; (30) Mahopac & Carmel,                 would also decrease incentives to
                                                  market. Where the Respondents’                           New York; (31) New Paltz & Modena,                    compete on non-price factors, such as
                                                                                                           New York; (32) Poughkeepsie &                         service levels, convenience, and quality.
                                                     2 That is, supermarket shoppers would be              Lagrangeville, New York; (33)                         Lastly, the high levels of concentration
                                                  unlikely to switch to one of these other types of        Rhinebeck & Red Hook, New York; (34)                  also increase the likelihood of
                                                  retailers in response to a small but significant         Wappingers Falls, New York; (35)
                                                  nontransitory increase in price or ‘‘SSNIP’’ by a                                                              competitive harm through coordinated
                                                                                                           Chambersburg, Pennsylvania; (36)
                                                  hypothetical supermarket monopolist. See U.S. DOJ                                                              interaction.
                                                  and FTC Horizontal Merger Guidelines § 4.1.1             Waynesboro, Pennsylvania; (37) York,
                                                  (2010).                                                  Pennsylvania; (38) Culpeper, Virginia;                   New entry or expansion in the
                                                     3 See, e.g., Cerberus Institutional Partners, L.P./
                                                                                                           (39) Fredericksburg, Virginia; (40) Front             relevant markets is unlikely to deter or
                                                  Safeway, Inc., Docket C–4504 (Jul. 2, 2015); Bi-Lo       Royal, Virginia; (41) Purcellville,                   counteract the anticompetitive effects of
                                                  Holdings, LLC/Delhaize America, LLC, Docket C–                                                                 the Merger. Even if a prospective entrant
                                                  4440 (Feb. 25, 2014); AB Acquisition, LLC, Docket        Virginia; (42) Richmond, Virginia; (43)
                                                  C–4424 (Dec. 23, 2013); Koninklijke Ahold N.V./          Stafford, Virginia; (44) Stephens City,               existed, the entrant must secure an
                                                  Safeway Inc., Docket C–4367 (Aug. 17, 2012);             Virginia; (45) Winchester, Virginia; and              economically-viable location, obtain the
                                                  Shaw’s/Star Markets, Docket C–3934 (Jun. 28,             (46) Martinsburg, West Virginia.                      necessary permits and governmental
                                                  1999); Kroger/Fred Meyer, Docket C–3917 (Jan. 10,                                                              approvals, build its retail establishment
                                                  2000); Albertson’s/American Stores, Docket C–3986
                                                                                                             Under the 2010 Department of Justice
                                                  (Jun. 22, 1999); Ahold/Giant, Docket C–3861 (Apr.        and Federal Trade Commission                          or renovate an existing building, and
                                                  5, 1999); Albertson’s/Buttrey, Docket C–3838 (Dec.       Horizontal Merger Guidelines, an                      open to customers before it could begin
                                                  8, 1998); Jitney-Jungle Stores of America, Inc.,         acquisition that results in an HHI in                 operating and serve as a relevant
                                                  Docket C–3784 (Jan. 30, 1998). But see Wal-Mart/                                                               competitive constraint. As a result, new
                                                  Supermercados Amigo, Docket C–4066 (Nov. 21,
                                                                                                           excess of 2,500 and increases the HHI by
                                                  2002) (the Commission’s complaint alleged that in        more than 200 significantly increases                 entry sufficient to achieve a significant
                                                  Puerto Rico, club stores should be included in a         concentration in a highly concentrated                market impact and act as a competitive
                                                  product market that included supermarkets because        market and therefore is presumed                      constraint is unlikely to occur in a
                                                  club stores in Puerto Rico enabled consumers to                                                                timely manner.
                                                  purchase substantially all of their weekly food and
                                                                                                           anticompetitive. With the exception of
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                                                  grocery requirements in a single shopping visit).        one market,5 each of the relevant
                                                     4 For purpose of the Complaint and remedial                                                                 competitive concerns. Under calculations giving
                                                  orders, Richmond, Virginia, is considered one              5 Based on a calculation giving full weight to a    less than full weight to that supermarket, the
                                                  geographic market because of the particular facts in     third-party supermarket with a large draw area, the   Merger results in a highly concentrated market that
                                                  this case, including the extensive overlaps between      Merger results in a post-Merger HHI that does not     meets the presumption for enhanced market power.
                                                  the Respondents’ supermarkets in Richmond and            meet the threshold for a highly concentrated market   Ultimately, an analysis of all the evidence indicates
                                                  because identifying narrower relevant geographic         in the Norwood/Walpole, Massachusetts, market,        that the Merger is likely to substantially lessen
                                                  markets in Richmond would not have changed the           even though the change in concentration is more       competition in this market.
                                                  analysis.                                                than double the level that raises significant           6 See Exhibit A.




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                                                                                 Federal Register / Vol. 81, No. 151 / Friday, August 5, 2016 / Notices                                                   51891

                                                  IV. The Proposed Consent Order                          food distributor that operates corporate-             The proposed Consent Order and the
                                                     The proposed remedy, which requires                  owned stores. Supervalu will purchase                 Order to Maintain Assets require
                                                  the divestiture of either Ahold or                      18 divested stores in Maryland,                       Respondents to continue operating and
                                                  Delhaize supermarkets in each relevant                  Pennsylvania, Virginia, and West                      maintaining the divestiture stores in the
                                                  market to seven Commission-approved                     Virginia. Because Supervalu has in the                normal course of business until the date
                                                  upfront buyers (the ‘‘proposed buyers’’)                past sold or assigned its rights in                   that each store is sold to the proposed
                                                  will restore fully the competition that                 corporate-owned stores to independent                 buyer. If, at the time before the proposed
                                                  otherwise would be eliminated in these                  operators, the Order requires Supervalu               Consent Order is made final, the
                                                  markets as a result of the Merger.                      to seek prior approval for any such                   Commission determines that any of the
                                                  Specifically, Respondents have agreed                   transfer of the divested stores for a                 proposed buyers are not acceptable
                                                  to divest:                                              period of three years. Weis is a regional             buyers, Respondents must rescind the
                                                     • 1 store in Maryland to New                         supermarket operating 163 stores in                   divestiture(s) and divest the assets to a
                                                  Albertson’s Inc. (‘‘Albertsons’’);                      Maryland, New Jersey, New York,                       different buyer that receives the
                                                     • 7 stores in Massachusetts to Big Y                 Pennsylvania, and West Virginia. Weis                 Commission’s prior approval.7
                                                  Foods, Inc. (‘‘Big Y’’);                                will purchase 38 divested stores in
                                                     • 10 stores in Virginia to Publix North              Delaware, Maryland, and Virginia.                        The proposed Consent Order contains
                                                  Carolina, LP (‘‘Publix’’);                                 The proposed Consent Order requires                additional provisions designed to
                                                     • 1 store in Pennsylvania to Saubel’s                Respondents to divest: (a) The                        ensure the adequacy of the proposed
                                                  Market, Inc. (‘‘Saubels’’);                             Salisbury, Maryland, asset to Albertsons              relief. For example, Respondents have
                                                     • 18 stores in Maryland,                             within 60 days of the date of Merger; (b)             agreed to an Order to Maintain Assets
                                                  Pennsylvania, Virginia, and West                        the Massachusetts (except Gardner)                    that will be issued at the time the
                                                  Virginia to Shop ‘N Save East, LLC                      assets to Big Y within 90 days from the               proposed Consent Order is accepted for
                                                  (‘‘Supervalu’’);                                        date of the Merger; (c) the Richmond,                 public comment. The Order to Maintain
                                                     • 6 stores in Massachusetts and New                  Virginia, assets to Publix in three                   Assets requires Ahold and Delhaize to
                                                  York to Tops Markets, LLC (‘‘Tops’’);                   groupings (the first within 180 days of               operate and maintain each divestiture
                                                  and                                                     the date of Merger, the second within                 store in the normal course of business
                                                     • 38 stores in Delaware, Maryland,                   240 days, and the third within 360                    through the date the store is ultimately
                                                  and Virginia to Weis Markets Inc.                       days); (d) the York, Pennsylvania, asset              divested to a buyer. Since the
                                                  (‘‘Weis’’).                                             to Saubels within 60 days of the date of              divestiture schedule with certain stores
                                                     The proposed buyers appear to be                     Merger; (e) the Chambersburg and                      runs for an extended period of time
                                                  highly suitable purchasers that are well                Waynesboro, Pennsylvania, assets, the                 (potentially up to 360 days following
                                                  positioned to enter the relevant                        Hagerstown, Maryland, assets, certain of              the Merger date), the proposed Consent
                                                  geographic markets through the divested                 the Virginia assets, and the West                     Order appoints Brad Wise 8 as a Monitor
                                                  stores and prevent the increase in                      Virginia assets to Supervalu within 105               to oversee the Respondents’ compliance
                                                  market concentration and likely                         days of the date of the Merger; (f) the               with the requirements of the proposed
                                                  competitive harm that otherwise would                   New York and Gardner, Massachusetts,                  Consent Order and Order to Maintain
                                                  have resulted from the Merger. The                      assets to Tops within 60 days of the date             Assets. Brad Wise has the experience
                                                  supermarkets currently owned by the                     of the Merger; and (g) the Delaware,                  and skills to be an effective Monitor, no
                                                  proposed buyers are all located outside                 Maryland (except Hagerstown and                       identifiable conflicts, and sufficient
                                                  the relevant geographic markets in                      Salisbury), and certain of the Virginia               time to dedicate to this matter through
                                                  which they are purchasing divested                      assets to Weis in two phases (the first               its conclusion. Lastly, for a period of ten
                                                  stores.                                                 within 90 days of the date of the Merger,             years, Ahold is required to give the
                                                     Albertsons is a large supermarket                    and the second within 230 days).                      Commission prior notice of plans to
                                                  chain operating over 2,200 stores                          The variation in divestiture date                  acquire any interest in a supermarket
                                                  around the country. Albertsons will                     deadlines is a function of the number of              that has operated or is operating in the
                                                  purchase the Salisbury, Maryland, store.                stores being acquired by each proposed                counties included in the relevant
                                                  Big Y is a regional supermarket operator                buyer, as those acquiring a larger                    markets.
                                                  with 61 stores in Connecticut and                       number of stores have requested and
                                                  Massachusetts. Big Y will purchase                      need a longer acquisition and transition                 The sole purpose of this Analysis is
                                                  seven divested stores in Massachusetts.                 period than those acquiring a smaller                 to facilitate public comment on the
                                                  Publix is a large supermarket chain with                number of stores. In the case of Publix,              proposed Consent Order. This Analysis
                                                  approximately 1,100 supermarkets in                     the divestiture schedule is extended in               does not constitute an official
                                                  Alabama, Florida, Georgia, North                        order to give Publix sufficient time prior            interpretation of the proposed Consent
                                                  Carolina, South Carolina, and                           to the divestitures to secure permits and             Order, nor does it modify its terms in
                                                  Tennessee. Publix will purchase ten                     approvals needed for remodeling and                   any way.
                                                  divested stores in Richmond, Virginia.                  construction work for the store locations
                                                  Saubels is a small supermarket chain                    it is acquiring. Publix is planning to                   7 In the case of the Richmond, Virginia, the

                                                  with three stores in Pennsylvania and                   make significant improvements to the                  Consent Order also provides the Commission the
                                                                                                                                                                option to add six additional Richmond-area Ahold
                                                  Maryland. Saubels will purchase the                     acquired stores, including rebuilding                 stores to the Richmond divestiture package, as may
                                                  York, Pennsylvania, store. Tops operates                several of them, in order to conform                  be needed, to secure an approvable alternative
                                                  165 supermarkets in New York,                           them to a typical Publix store. In                    buyer for the Richmond assets.
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                                                                                                                                                                   8 Mr. Wise is a retired, long-time industry
                                                  Pennsylvania, and Vermont. Tops will                    addition, the extended divestiture
                                                                                                                                                                executive, having most recently served as President
                                                  purchase five divested stores in New                    schedule will reduce the time periods                 of Hannaford until his retirement in 2015. Mr. Wise
                                                  York and one divested store in                          these stores will need to be closed                   currently works at pro-voke, a business consulting
                                                  Massachusetts. Supervalu is a wholesale                 before being reopened as Publix stores.               firm.




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                                                  51892                                     Federal Register / Vol. 81, No. 151 / Friday, August 5, 2016 / Notices

                                                                                                                                                         EXHIBIT A
                                                     Area                                                                         Merger re-                HHI         HHI
                                                                                         City                         State                                                          Delta                  Divested store(s)
                                                    number                                                                           sult                  (pre)       (post)

                                                  1 ..............    Lewes & Rehoboth Beach ....                    DE .....     4   to   3   .......       2,947          5,369      2,421      D2565 & D488
                                                  2 ..............    Millsboro ...............................      DE .....     3   to   2   .......       3,794          6,440      2,646      D960
                                                  3 ..............    Millville ..................................   DE .....     4   to   3   .......       4,065          5,762      1,697      D1321
                                                  4 ..............    Gardner .................................      MA ....      4   to   3   .......       2,517          3,723      1,207      A434
                                                  5 ..............    Kingston ................................      MA ....      5   to   4   .......       3,140          4,459      1,318      D8008
                                                  6 ..............    Mansfield & South Easton ....                  MA ....      4   to   3   .......       2,834          4,307      1,472      D8382
                                                  7 ..............    Milford ...................................    MA ....      5   to   4   .......       2,298          2,780        482      D8021
                                                  8 ..............    Norwell ..................................     MA ....      4   to   3   .......       4,052          5,840      1,789      D8020
                                                  9 ..............    Norwood & Walpole ..............               MA ....      7   to   6   .......       2,025          2,268        243      D8022
                                                  10 ............     Quincy ...................................     MA ....      4   to   3   .......       3,854          5,092      1,239      D8018
                                                  11 ............     Saugus ..................................      MA ....      5   to   4   .......       2,140          2,819        679      D8286
                                                  12 ............     Accokeek ..............................        MD ....      2   to   1   .......       5,430         10,000      4,570      D1356
                                                  13 ............     Bowie ....................................     MD ....      4   to   3   .......       3,288          3,750        462      D1387
                                                  14 ............     California ...............................     MD ....      4   to   3   .......       3,043          4,121       1078      D784, D1210 & D2515
                                                  15 ............     Columbia ...............................       MD ....      5   to   4   .......       3,093          3,679        586      D2598 & D1529
                                                  16 ............     Cumberland & Frostburg ......                  MD ....      3   to   2   .......       4,032          5,157      1,125      D1549 & D1187
                                                  17 ............     Easton ...................................     MD ....      4   to   3   .......       2,803          3,578        775      D1289
                                                  18 ............     Edgewater .............................        MD ....      3   to   2   .......       3,920          5,261      1,341      D1315
                                                  19 ............     Gaithersburg .........................         MD ....      5   to   4   .......       4,203          5,193        989      D1345 & D1477
                                                  20 ............     Hagerstown (South) ..............              MD ....      4   to   3   .......       3,910          4,525        615      D626, D1683 & D1180
                                                  21 ............     Hagerstown (North) ..............              MD ....      4   to   3   .......       4,043          4,323        281      D1147
                                                  22 ............     La Plata ................................      MD ....      3   to   2   .......       3,935          5,007      1,072      D1168
                                                  23 ............     Lusby ....................................     MD ....      2   to   1   .......       5,108         10,000      4,892      D1443 & D2606
                                                  24 ............     Owings Mills .........................         MD ....      4   to   3   .......       3,325          4,017        692      D2535
                                                  25 ............     Prince Frederick ...................           MD ....      3   to   2   .......       3,734          5,242      1,508      D1526
                                                  26 ............     Reisterstown .........................         MD ....      4   to   3   .......       3,423          4,169        746      D786
                                                  27 ............     Salisbury ...............................      MD ....      3   to   2   .......       3,976          5,029      1,053      A351
                                                  28 ............     Sykesville ..............................      MD ....      5   to   4   .......       3,012          3,732        720      D1324
                                                  29 ............     Upper Marlboro .....................           MD ....      3   to   2   .......       3,645          5,328      1,683      D1535
                                                  30 ............     Mahopac & Carmel ...............               NY .....     5   to   4   .......       2,940          4,352      1,412      D8325
                                                  31 ............     New Paltz, Modena & High-                      NY .....     3   to   2   .......       3,690          6,601      2,911      A515
                                                                        land.
                                                  32 ............     Poughkeepsie &                                 NY .....     4 to 3 .......             3,269          5,786      2,517      D8368
                                                                        Lagrangeville.
                                                  33   ............   Rhinebeck & Red Hook ........                  NY   .....   2   to   1   .......       5,023         10,000      4,977      A536
                                                  34   ............   Wappingers Falls ..................            NY   .....   3   to   2   .......       2,646          4,256      1,610      A598
                                                  35   ............   Chambersburg ......................            PA   .....   5   to   4   .......       3,277          4,232        955      D1527 & D994
                                                  36   ............   Waynesboro ..........................          PA   .....   3   to   2   .......       5,030          5,537        506      D1663
                                                  37   ............   York ......................................    PA   .....   4   to   3   .......       3,710          4,135        424      D1241
                                                  38   ............   Culpepper .............................        VA   .....   4   to   3   .......       3,329          4,371      1,042      D250 & D1567
                                                  39   ............   Fredericksburg ......................          VA   .....   5   to   4   .......       2,696          3,560        864      D358, D419, D450, D1043, D1177,
                                                                                                                                                                                                    D1235, D1243, D1579 & D2583
                                                  40 ............     Front Royal ...........................        VA .....     3 to 2 .......             3,638          5,095      1,456      D1059
                                                  41 ............     Purcellville .............................     VA .....     3 to 2 .......             3,679          5,321      1,642      D745
                                                  42 ............     Richmond ..............................        VA .....     5 to 4 .......             2,198          2,857        659      A6421, A6434, A6433, A6498, A6429,
                                                                                                                                                                                                    A6439, A6435, A6499, A6438 &
                                                                                                                                                                                                    A6494
                                                  43 ............     Stafford .................................     VA .....     4 to 3 .......             3,333          4,038        705      D578 & D1166
                                                  44 ............     Stephens City .......................          VA .....     3 to 2 .......             4,045          5,018        973      D1489
                                                  45 ............     Winchester ............................        VA .....     3 to 2 .......             3,662          5,094      1,433      D366, D362, D733, D1281, D2668 &
                                                                                                                                                                                                    D1164
                                                  46 ............     Martinsburg ...........................        WV ....      4 to 3 .......             2,759          3,568        809      D1189 & D2568



                                                    By direction of the Commission.                                       FEDERAL TRADE COMMISSION                                       Aid Public Comment describes both the
                                                  Donald S. Clark,                                                                                                                       allegations in the complaint and the
                                                  Secretary.                                                              [File No. 151 0196]                                            terms of the consent orders—embodied
                                                  [FR Doc. 2016–18564 Filed 8–4–16; 8:45 am]
                                                                                                                                                                                         in the consent agreement—that would
                                                                                                                          Teva Pharmaceutical Industries Ltd.                            settle these allegations.
                                                  BILLING CODE 6750–01–P
                                                                                                                          and Allergan plc; Analysis To Aid                              DATES: Comments must be received on
                                                                                                                          Public Comment                                                 or before August 29, 2016.
mstockstill on DSK3G9T082PROD with NOTICES




                                                                                                                          AGENCY:           Federal Trade Commission.                    ADDRESSES: Interested parties may file a
                                                                                                                          ACTION:          Proposed consent agreement.                   comment at https://
                                                                                                                                                                                         ftcpublic.commentworks.com/ftc/
                                                                                                                          SUMMARY:   The consent agreement in this                       tevaallerganconsent online or on paper,
                                                                                                                          matter settles alleged violations of                           by following the instructions in the
                                                                                                                          federal law prohibiting unfair methods                         Request for Comment part of the
                                                                                                                          of competition. The attached Analysis to                       SUPPLEMENTARY INFORMATION section



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Document Created: 2016-08-05 06:43:19
Document Modified: 2016-08-05 06:43:19
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
ActionProposed Consent Agreement.
DatesComments must be received on or before August 22, 2016.
ContactAlexis Gilman (202-326-2579) or Dan Ducore (202-326-2526), Bureau of Competition, 600 Pennsylvania Avenue NW., Washington, DC 20580.
FR Citation81 FR 51888 

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