81_FR_60824 81 FR 60653 - Political Contributions by Certain Investment Advisers: Ban on Third-Party Solicitation; Notice of Order With Respect to FINRA Rule 2030

81 FR 60653 - Political Contributions by Certain Investment Advisers: Ban on Third-Party Solicitation; Notice of Order With Respect to FINRA Rule 2030

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 171 (September 2, 2016)

Page Range60653-60654
FR Document2016-20889

The Securities and Exchange Commission (``Commission'' or ``SEC'') intends to issue an order pursuant to section 206 of the Investment Advisers Act of 1940 (the ``Advisers Act'') and rule 206(4)- 5 thereunder (the ``SEC Pay to Play Rule'') finding that Financial Industry Regulatory Authority (``FINRA'') rule 2030 (the ``FINRA Pay to Play Rule''), which was approved by the Commission on August 25, 2016, imposes substantially equivalent or more stringent restrictions on brokers-dealers than the SEC Pay to Play Rule imposes on investment advisers and is consistent with the objectives of the SEC Pay to Play Rule.

Federal Register, Volume 81 Issue 171 (Friday, September 2, 2016)
[Federal Register Volume 81, Number 171 (Friday, September 2, 2016)]
[Proposed Rules]
[Pages 60653-60654]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-20889]


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SECURITIES AND EXCHANGE COMMISSION

17 CFR Part 275

[Release No. IA-4511; File No. S7-16-16]


Political Contributions by Certain Investment Advisers: Ban on 
Third-Party Solicitation; Notice of Order With Respect to FINRA Rule 
2030

AGENCY: Securities and Exchange Commission.

ACTION: Notice of intent to issue order.

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SUMMARY: The Securities and Exchange Commission (``Commission'' or 
``SEC'') intends to issue an order pursuant to section 206 of the 
Investment Advisers Act of 1940 (the ``Advisers Act'') and rule 206(4)-
5 thereunder (the ``SEC Pay to Play Rule'') finding that Financial 
Industry Regulatory Authority (``FINRA'') rule 2030 (the ``FINRA Pay to 
Play Rule''), which was approved by the Commission on August 25, 2016, 
imposes substantially equivalent or more stringent restrictions on 
brokers-dealers than the SEC Pay to Play Rule imposes on investment 
advisers and is consistent with the objectives of the SEC Pay to Play 
Rule.

DATES: Hearing requests should be received by the Commission by 5:30 
p.m. on September 19, 2016.

ADDRESSES: Secretary, Securities and Exchange Commission, 100 F Street 
NE., Washington, DC 20549-1090.

FOR FURTHER INFORMATION CONTACT: Sirimal R. Mukerjee, Senior Counsel, 
Melissa Roverts Harke, Senior Special Counsel, or Sara Cortes, 
Assistant Director, at (202) 551-6787 or [email protected], Investment 
Adviser Regulation Office, Division of Investment Management, 
Securities and Exchange Commission, 100 F Street NE., Washington, DC 
20549-8549.

SUPPLEMENTARY INFORMATION:

Hearing or Notification of Hearing

    An order will be issued unless the Commission orders a hearing. 
Interested persons may request a hearing by writing to the Commission's 
Secretary. Hearing requests should be received by the Commission by 
5:30 p.m. on September 19, 2016. Pursuant to rule 0-5 under the 
Advisers Act, hearing requests should state the nature of the writer's 
interest, any facts bearing upon the desirability of a hearing on the 
matter, the reason for the request, and the issues contested. Persons 
who wish to be notified of a hearing may request notification by 
writing to the Commission's Secretary.
    The Commission intends to issue an order under the Advisers Act.\1\
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    \1\ 15 U.S.C. 80b. Unless otherwise noted, all references to 
statutory sections are to the Advisers Act, and all references to 
rules under the Advisers Act, including rule 206(4)-5, are to Title 
17, Part 275 of the Code of Federal Regulations [17 CFR part 275].
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I. Background

    The Commission adopted the SEC Pay to Play Rule [17 CFR 275.206(4)-
5] under the Advisers Act [15 U.S.C. 80b] to prohibit an investment 
adviser from providing advisory services for compensation to a 
government client for two years after the adviser or certain of its 
executives or employees (``covered associates'') make a contribution to 
certain elected officials or candidates.\2\ Rule 206(4)-5 also 
prohibits an adviser and its covered associates from providing or 
agreeing to provide, directly or indirectly, payment to any third-party 
for a solicitation of advisory business from any government entity on 
behalf of such adviser, unless such third-party is a ``regulated 
person'' (``third-party solicitor ban'').\3\ Rule 206(4)-5 defines a 
``regulated person'' as an SEC-registered investment adviser,\4\ a 
registered broker or dealer subject to pay to play restrictions adopted 
by a registered national securities association that prohibit members 
from engaging in distribution or solicitation activities if certain 
political contributions have been made,\5\ or a registered municipal 
advisor subject to pay to play restrictions adopted by the Municipal 
Securities Rulemaking Board (the ``MSRB'') that prohibit members from 
engaging in distribution or solicitation activities if certain 
political contributions have been made.\6\ In addition, in order for a 
broker-dealer or municipal advisor to be a regulated person under rule 
206(4)-5, the Commission must find, by order, that these pay to play 
rules: (i) Impose substantially equivalent or more stringent 
restrictions on broker-dealers or municipal advisors than the SEC Pay 
to Play Rule imposes on investment

[[Page 60654]]

advisers; and (ii) are consistent with the objectives of the SEC Pay to 
Play Rule.\7\
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    \2\ Political Contributions by Certain Investment Advisers, 
Investment Advisers Act Rel. No. 3043 (July 1, 2010) [75 FR 41018 
(July 14, 2010)] (``SEC Pay to Play Rule Release'').
    \3\ See id. at section II.B.2.(b). See also 17 CFR 275.206(4)-
5(a)(2)(i)(A).
    \4\ See 17 CFR 275.206(4)-5(f)(9)(i).
    \5\ See 17 CFR 275.206(4)-5(f)(9)(ii). While rule 206(4)-5 
applies to any registered national securities association, FINRA is 
currently the only registered national securities association under 
section 19(a) of the Securities Exchange Act of 1934 [15 U.S.C. 
78s(b)] (the ``Exchange Act''). As such, for convenience, we will 
refer directly to FINRA in this Notice when describing the exception 
for certain broker-dealers from the third-party solicitor ban.
    \6\ See 17 CFR 275.206(4)-5(f)(9)(iii).
    \7\ See 17 CFR 275.206(4)-5(f)(9).
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    Rule 206(4)-5 became effective on September 13, 2010 and the 
compliance date for the third-party solicitor ban was set to September 
13, 2011.\8\ When the Commission added municipal advisors to the 
definition of regulated person, the Commission also extended the third-
party solicitor ban's compliance date to June 13, 2012.\9\ In the 
absence of a final municipal advisor registration rule, the Commission 
extended the third-party solicitor ban's compliance date from June 13, 
2012 to nine months after the compliance date of the final rule,\10\ 
which was July 31, 2015.\11\ On June 25, 2015, the Commission issued 
notice of the July 31, 2015 compliance date.\12\
---------------------------------------------------------------------------

    \8\ See SEC Pay to Play Rule Release, supra footnote 2, at 
section III.
    \9\ See Rules Implementing Amendments to the Investment Advisers 
Act of 1940, Investment Advisers Act Rel. No. 3221 (June 22, 2011) 
[76 FR 42950 (July 19, 2011)], at section II.D.1.
    \10\ See Political Contributions by Certain Investment Advisers: 
Ban on Third-Party Solicitation; Extension of Compliance Date, 
Investment Advisers Act Rel. No. 3418 (June 8, 2012) [77 FR 35263 
(June 13, 2012)].
    \11\ The final date on which a municipal advisor must file a 
complete application for registration was October 31, 2014. See 
Registration of Municipal Advisors, Exchange Act Rel. No. 70462 
(Sept. 20, 2013) [78 FR 67468 (Nov. 12, 2013)], at section V.
    \12\ See Political Contributions by Certain Investment Advisers: 
Ban on Third-Party Solicitation; Notice of Compliance Date, 
Investment Advisers Act Rel. No. 4129 (June 25, 2015) [80 FR 37538 
(July 2, 2015)]. On June 25, 2015, the Division of Investment 
Management published an FAQ that provides that the Division would 
not recommend enforcement action to the Commission against any 
investment adviser or its covered associates for the payment to any 
third person to solicit a government entity for investment advisory 
services until the later of (i) the effective date of the FINRA Pay 
to Play Rule or (ii) the effective date of a pay to play rule 
adopted by the MSRB. See http://www.sec.gov/divisions/investment/pay-to-play-faq.htm#1.4.
---------------------------------------------------------------------------

    On December 16, 2015, FINRA filed with the Commission the proposed 
rule change relating to the FINRA Pay to Play Rule, which the 
Commission published for notice and comment in the Federal Register on 
December 30, 2015 pursuant to section 19(b)(1) of the Exchange Act and 
rule 19b-4 thereunder.\13\ The Commission received ten comment letters, 
from nine different commenters, in response to the FINRA Pay to Play 
Rule Notice. On February 8, 2016, FINRA extended the time period by 
which the Commission must approve or disapprove the FINRA Pay to Play 
Rule or institute proceedings to determine whether to approve or 
disapprove the rule change to March 29, 2016. On March 28, 2016, FINRA 
filed a letter with the Commission stating that it had considered the 
comments received by the Commission in response to the FINRA Pay to 
Play Rule Notice and that FINRA is not intending to make changes to the 
proposed rule text in response to comments received. On March 29, 2016, 
pursuant to delegated authority, the Commission published an order 
instituting proceedings under section 19(b)(2)(B) of the Exchange Act 
to determine whether to approve or disapprove the FINRA Pay to Play 
Rule, and solicited additional comment. The Commission received an 
additional four comments in response to the order instituting 
proceedings. On July 6, 2016, FINRA submitted a letter responding to 
all comments and to the order instituting proceedings. After 
considering the proposed rule change, the comments received and FINRA's 
responses to the comments, the Commission issued an order on August 25, 
2016, approving the proposed rule change pursuant to section 19(b)(2) 
of the Exchange Act.\14\
---------------------------------------------------------------------------

    \13\ See Self-Regulatory Organizations; Financial Industry 
Regulatory Authority, Inc.; Notice of Filing of a Proposed Rule 
Change To Adopt FINRA Rule 2030 and FINRA Rule 4580 To Establish 
``Pay-To-Play'' and Related Rules, Exchange Act Rel. No. 76767 (Dec. 
24, 2015) [80 FR 81650 (Dec. 30, 2015)] (the ``FINRA Pay to Play 
Rule Notice'').
    \14\ See Self-Regulatory Organizations; Financial Industry 
Regulatory Authority, Inc.; Order Approving a Proposed Rule Change 
to Adopt FINRA Rule 2030 and FINRA Rule 4580 to Establish ``Pay-To-
Play'' and Related Rules, Exchange Act Rel. No. 78683 (Aug. 25, 
2016).
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II. Discussion of Order

    Pursuant to section 206 of the Advisers Act and rule 206(4)-
5(f)(9)(ii)(B) thereunder, the Commission is providing notice \15\ that 
the Commission intends to issue an order finding that the FINRA Pay to 
Play Rule (i) imposes substantially equivalent or more stringent 
restrictions on brokers-dealers than the SEC Pay to Play Rule imposes 
on investment advisers and (ii) is consistent with the objectives of 
the SEC Pay to Play Rule. The FINRA Pay to Play Rule imposes 
substantially similar requirements for its member firms as the SEC Pay 
to Play Rule imposes on investment advisers. For example, the FINRA Pay 
to Play Rule:
---------------------------------------------------------------------------

    \15\ See section 211(c) of the Advisers Act (requiring the 
Commission to provide appropriate notice and opportunity for hearing 
for orders issued under the Advisers Act).
---------------------------------------------------------------------------

     Prohibits a covered member from engaging in distribution 
or solicitation activities for compensation with a government entity on 
behalf of an investment adviser that provides or is seeking to provide 
investment advisory services to such government entity within two years 
after a contribution to an official of the government entity is made by 
the covered member or a covered associate (including a person who 
becomes a covered associate within two years or, under certain 
circumstances, six months after the contribution is made); \16\
---------------------------------------------------------------------------

    \16\ See FINRA Pay to Play Rule Notice, supra footnote 13, at 
81651.
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     Prohibits a covered member or covered associate from 
coordinating or soliciting any person or political action committee to 
make any (i) contribution to an official of a government entity in 
respect of which the covered member is engaging in, or seeking to 
engage in, distribution or solicitation activities on behalf of an 
investment adviser or (ii) payment to a political party of a state or 
locality of a government entity with which the covered member is 
engaging in, or seeking to engage in, distribution or solicitation 
activities on behalf of an investment adviser; \17\
---------------------------------------------------------------------------

    \17\ See id. at 81653.
---------------------------------------------------------------------------

     Provides that it shall be a violation of the rules for any 
covered member or any of its covered associates to do anything 
indirectly that, if done directly, would result in a violation of the 
rule; \18\
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    \18\ See id. at 81654.
---------------------------------------------------------------------------

     Provides that a covered member that engages in 
distribution or solicitation activities with a government entity on 
behalf of a covered investment pool in which a government entity 
invests or is solicited to invest shall be treated as though the 
covered member was engaging in or seeking to engage in distribution or 
solicitation activities with the government entity on behalf of the 
investment adviser to the covered investment pool directly; and \19\
---------------------------------------------------------------------------

    \19\ See id.
---------------------------------------------------------------------------

     Provides exceptions under, and an exemption provision in 
respect of, the rule similar to those in rule 206(4)-5.\20\
---------------------------------------------------------------------------

    \20\ See id. In addition, FINRA adopted rule 4580 that requires 
covered members to maintain books and records related to the FINRA 
Pay to Play Rule.
---------------------------------------------------------------------------

    The Commission believes that the rule imposes substantially 
equivalent or more stringent restrictions on broker-dealers than rule 
206(4)-5 imposes on investment advisers and would be consistent with 
the objectives of rule 206(4)-5.

    By the Commission.

    Dated: August 25, 2016.
Brent J. Fields,
Secretary.
[FR Doc. 2016-20889 Filed 9-1-16; 8:45 am]
 BILLING CODE 8011-01-P



                                                                      Federal Register / Vol. 81, No. 171 / Friday, September 2, 2016 / Proposed Rules                                                  60653

                                               by the municipal advisor or a municipal                 SECURITIES AND EXCHANGE                                 The Commission intends to issue an
                                               advisor professional of the municipal                   COMMISSION                                            order under the Advisers Act.1
                                               advisor; 16                                                                                                   I. Background
                                                                                                       17 CFR Part 275
                                                  • Prohibit municipal advisors and
                                               municipal advisor professionals from                                                                             The Commission adopted the SEC Pay
                                                                                                       [Release No. IA–4511; File No. S7–16–16]              to Play Rule [17 CFR 275.206(4)–5]
                                               soliciting contributions, or coordinating
                                               contributions, to certain officials of a                                                                      under the Advisers Act [15 U.S.C. 80b]
                                                                                                       Political Contributions by Certain                    to prohibit an investment adviser from
                                               municipal entity with which the                         Investment Advisers: Ban on Third-
                                               municipal advisor is engaging, or                                                                             providing advisory services for
                                                                                                       Party Solicitation; Notice of Order With              compensation to a government client for
                                               seeking to engage, in municipal                         Respect to FINRA Rule 2030                            two years after the adviser or certain of
                                               advisory business; 17
                                                                                                       AGENCY: Securities and Exchange                       its executives or employees (‘‘covered
                                                  • Prohibit municipal advisors and                    Commission.                                           associates’’) make a contribution to
                                               certain municipal advisor professionals                                                                       certain elected officials or candidates.2
                                                                                                       ACTION: Notice of intent to issue order.
                                               from soliciting payments, or                                                                                  Rule 206(4)–5 also prohibits an adviser
                                               coordinating payments, to political                     SUMMARY:   The Securities and Exchange                and its covered associates from
                                               parties of states and localities with                   Commission (‘‘Commission’’ or ‘‘SEC’’)                providing or agreeing to provide,
                                               which the municipal advisor is engaging                 intends to issue an order pursuant to                 directly or indirectly, payment to any
                                               in, or seeking to engage in, municipal                  section 206 of the Investment Advisers                third-party for a solicitation of advisory
                                               advisory business; 18                                   Act of 1940 (the ‘‘Advisers Act’’) and                business from any government entity on
                                                  • Prohibit municipal advisors and                    rule 206(4)–5 thereunder (the ‘‘SEC Pay               behalf of such adviser, unless such
                                               municipal advisor professionals from                    to Play Rule’’) finding that Financial                third-party is a ‘‘regulated person’’
                                                                                                       Industry Regulatory Authority                         (‘‘third-party solicitor ban’’).3 Rule
                                               committing indirect violations of the
                                                                                                       (‘‘FINRA’’) rule 2030 (the ‘‘FINRA Pay                206(4)–5 defines a ‘‘regulated person’’ as
                                               MSRB Pay to Play Rule; 19
                                                                                                       to Play Rule’’), which was approved by                an SEC-registered investment adviser,4 a
                                                  • Extend applicable interpretive                     the Commission on August 25, 2016,                    registered broker or dealer subject to pay
                                               guidance under the existing MSRB pay                    imposes substantially equivalent or                   to play restrictions adopted by a
                                               to play rule to municipal advisors; 20                  more stringent restrictions on brokers-               registered national securities association
                                               and                                                     dealers than the SEC Pay to Play Rule                 that prohibit members from engaging in
                                                  • Include a new defined term                         imposes on investment advisers and is                 distribution or solicitation activities if
                                               (‘‘municipal advisor third-party                        consistent with the objectives of the SEC             certain political contributions have been
                                               solicitor’’) for municipal advisors that                Pay to Play Rule.                                     made,5 or a registered municipal advisor
                                               undertake a solicitation of a municipal                 DATES: Hearing requests should be                     subject to pay to play restrictions
                                               entity on behalf of a third-party dealer,               received by the Commission by 5:30                    adopted by the Municipal Securities
                                                                                                       p.m. on September 19, 2016.                           Rulemaking Board (the ‘‘MSRB’’) that
                                               municipal advisor or investment
                                                                                                                                                             prohibit members from engaging in
                                               adviser. Certain aspects of the rule will               ADDRESSES: Secretary, Securities and
                                                                                                                                                             distribution or solicitation activities if
                                               apply to this distinct type of municipal                Exchange Commission, 100 F Street NE.,
                                                                                                                                                             certain political contributions have been
                                               advisor.                                                Washington, DC 20549–1090.
                                                                                                                                                             made.6 In addition, in order for a
                                                  The Commission believes that the rule                FOR FURTHER INFORMATION CONTACT:                      broker-dealer or municipal advisor to be
                                               imposes substantially equivalent or                     Sirimal R. Mukerjee, Senior Counsel,                  a regulated person under rule 206(4)–5,
                                               more stringent restrictions on municipal                Melissa Roverts Harke, Senior Special                 the Commission must find, by order,
                                               advisors than rule 206(4)–5 imposes on                  Counsel, or Sara Cortes, Assistant                    that these pay to play rules: (i) Impose
                                               investment advisers and would be                        Director, at (202) 551–6787 or IArules@               substantially equivalent or more
                                               consistent with the objectives of rule                  sec.gov, Investment Adviser Regulation                stringent restrictions on broker-dealers
                                                                                                       Office, Division of Investment                        or municipal advisors than the SEC Pay
                                               206(4)–5.
                                                                                                       Management, Securities and Exchange                   to Play Rule imposes on investment
                                                 By the Commission.                                    Commission, 100 F Street NE.,
                                                 Dated: August 25, 2016.                               Washington, DC 20549–8549.                               1 15 U.S.C. 80b. Unless otherwise noted, all

                                               Brent J. Fields,                                        SUPPLEMENTARY INFORMATION:                            references to statutory sections are to the Advisers
                                                                                                                                                             Act, and all references to rules under the Advisers
                                               Secretary.                                              Hearing or Notification of Hearing                    Act, including rule 206(4)–5, are to Title 17, Part
                                               [FR Doc. 2016–20890 Filed 9–1–16; 8:45 am]                                                                    275 of the Code of Federal Regulations [17 CFR part
                                                                                                         An order will be issued unless the                  275].
                                               BILLING CODE 8011–01–P
                                                                                                       Commission orders a hearing. Interested                  2 Political Contributions by Certain Investment

                                                                                                       persons may request a hearing by                      Advisers, Investment Advisers Act Rel. No. 3043
                                                                                                       writing to the Commission’s Secretary.                (July 1, 2010) [75 FR 41018 (July 14, 2010)] (‘‘SEC
                                                                                                                                                             Pay to Play Rule Release’’).
                                                                                                       Hearing requests should be received by                   3 See id. at section II.B.2.(b). See also 17 CFR
                                                                                                       the Commission by 5:30 p.m. on                        275.206(4)–5(a)(2)(i)(A).
                                                                                                       September 19, 2016. Pursuant to rule 0–                  4 See 17 CFR 275.206(4)–5(f)(9)(i).

                                                                                                       5 under the Advisers Act, hearing                        5 See 17 CFR 275.206(4)–5(f)(9)(ii). While rule

                                                                                                       requests should state the nature of the               206(4)–5 applies to any registered national
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                                                                                                       writer’s interest, any facts bearing upon             securities association, FINRA is currently the only
                                                                                                                                                             registered national securities association under
                                                  16 MSRB Pay to Play Release, supra footnote 13,      the desirability of a hearing on the                  section 19(a) of the Securities Exchange Act of 1934
                                               at 81712.                                               matter, the reason for the request, and               [15 U.S.C. 78s(b)] (the ‘‘Exchange Act’’). As such,
                                                  17 Id.                                               the issues contested. Persons who wish                for convenience, we will refer directly to FINRA in
                                                                                                       to be notified of a hearing may request               this Notice when describing the exception for
                                                  18 Id.
                                                                                                                                                             certain broker-dealers from the third-party solicitor
                                                  19 Id.                                               notification by writing to the                        ban.
                                                  20 Id.                                               Commission’s Secretary.                                  6 See 17 CFR 275.206(4)–5(f)(9)(iii).




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                                               60654                    Federal Register / Vol. 81, No. 171 / Friday, September 2, 2016 / Proposed Rules

                                               advisers; and (ii) are consistent with the                  determine whether to approve or                        covered associate (including a person
                                               objectives of the SEC Pay to Play Rule.7                    disapprove the rule change to March 29,                who becomes a covered associate within
                                                 Rule 206(4)–5 became effective on                         2016. On March 28, 2016, FINRA filed                   two years or, under certain
                                               September 13, 2010 and the compliance                       a letter with the Commission stating that              circumstances, six months after the
                                               date for the third-party solicitor ban was                  it had considered the comments                         contribution is made); 16
                                               set to September 13, 2011.8 When the                        received by the Commission in response
                                               Commission added municipal advisors                                                                                   • Prohibits a covered member or
                                                                                                           to the FINRA Pay to Play Rule Notice
                                               to the definition of regulated person, the                  and that FINRA is not intending to make                covered associate from coordinating or
                                               Commission also extended the third-                         changes to the proposed rule text in                   soliciting any person or political action
                                               party solicitor ban’s compliance date to                    response to comments received. On                      committee to make any (i) contribution
                                               June 13, 2012.9 In the absence of a final                   March 29, 2016, pursuant to delegated                  to an official of a government entity in
                                               municipal advisor registration rule, the                    authority, the Commission published an                 respect of which the covered member is
                                               Commission extended the third-party                         order instituting proceedings under                    engaging in, or seeking to engage in,
                                               solicitor ban’s compliance date from                        section 19(b)(2)(B) of the Exchange Act                distribution or solicitation activities on
                                               June 13, 2012 to nine months after the                      to determine whether to approve or                     behalf of an investment adviser or (ii)
                                               compliance date of the final rule,10                        disapprove the FINRA Pay to Play Rule,                 payment to a political party of a state or
                                               which was July 31, 2015.11 On June 25,                      and solicited additional comment. The                  locality of a government entity with
                                               2015, the Commission issued notice of                       Commission received an additional four                 which the covered member is engaging
                                               the July 31, 2015 compliance date.12                        comments in response to the order                      in, or seeking to engage in, distribution
                                                 On December 16, 2015, FINRA filed                         instituting proceedings. On July 6, 2016,              or solicitation activities on behalf of an
                                               with the Commission the proposed rule                       FINRA submitted a letter responding to                 investment adviser; 17
                                               change relating to the FINRA Pay to                         all comments and to the order
                                               Play Rule, which the Commission                             instituting proceedings. After                            • Provides that it shall be a violation
                                               published for notice and comment in                         considering the proposed rule change,                  of the rules for any covered member or
                                               the Federal Register on December 30,                        the comments received and FINRA’s                      any of its covered associates to do
                                               2015 pursuant to section 19(b)(1) of the                    responses to the comments, the                         anything indirectly that, if done
                                               Exchange Act and rule 19b–4                                 Commission issued an order on August                   directly, would result in a violation of
                                               thereunder.13 The Commission received                       25, 2016, approving the proposed rule                  the rule; 18
                                               ten comment letters, from nine different                    change pursuant to section 19(b)(2) of                    • Provides that a covered member
                                               commenters, in response to the FINRA                        the Exchange Act.14                                    that engages in distribution or
                                               Pay to Play Rule Notice. On February 8,                                                                            solicitation activities with a government
                                               2016, FINRA extended the time period                        II. Discussion of Order
                                                                                                                                                                  entity on behalf of a covered investment
                                               by which the Commission must approve                           Pursuant to section 206 of the
                                                                                                                                                                  pool in which a government entity
                                               or disapprove the FINRA Pay to Play                         Advisers Act and rule 206(4)–
                                               Rule or institute proceedings to                            5(f)(9)(ii)(B) thereunder, the                         invests or is solicited to invest shall be
                                                                                                           Commission is providing notice 15 that                 treated as though the covered member
                                                 7 See  17 CFR 275.206(4)–5(f)(9).                         the Commission intends to issue an                     was engaging in or seeking to engage in
                                                 8 See  SEC Pay to Play Rule Release, supra                order finding that the FINRA Pay to Play               distribution or solicitation activities
                                               footnote 2, at section III.                                 Rule (i) imposes substantially                         with the government entity on behalf of
                                                  9 See Rules Implementing Amendments to the
                                                                                                           equivalent or more stringent restrictions              the investment adviser to the covered
                                               Investment Advisers Act of 1940, Investment
                                               Advisers Act Rel. No. 3221 (June 22, 2011) [76 FR           on brokers-dealers than the SEC Pay to                 investment pool directly; and 19
                                               42950 (July 19, 2011)], at section II.D.1.                  Play Rule imposes on investment                           • Provides exceptions under, and an
                                                  10 See Political Contributions by Certain
                                                                                                           advisers and (ii) is consistent with the               exemption provision in respect of, the
                                               Investment Advisers: Ban on Third-Party                     objectives of the SEC Pay to Play Rule.
                                               Solicitation; Extension of Compliance Date,                                                                        rule similar to those in rule 206(4)–5.20
                                               Investment Advisers Act Rel. No. 3418 (June 8,              The FINRA Pay to Play Rule imposes
                                                                                                           substantially similar requirements for its                The Commission believes that the rule
                                               2012) [77 FR 35263 (June 13, 2012)].
                                                  11 The final date on which a municipal advisor           member firms as the SEC Pay to Play                    imposes substantially equivalent or
                                               must file a complete application for registration was       Rule imposes on investment advisers.                   more stringent restrictions on broker-
                                               October 31, 2014. See Registration of Municipal                                                                    dealers than rule 206(4)–5 imposes on
                                               Advisors, Exchange Act Rel. No. 70462 (Sept. 20,
                                                                                                           For example, the FINRA Pay to Play
                                               2013) [78 FR 67468 (Nov. 12, 2013)], at section V.          Rule:                                                  investment advisers and would be
                                                  12 See Political Contributions by Certain                   • Prohibits a covered member from                   consistent with the objectives of rule
                                               Investment Advisers: Ban on Third-Party                     engaging in distribution or solicitation               206(4)–5.
                                               Solicitation; Notice of Compliance Date, Investment         activities for compensation with a
                                               Advisers Act Rel. No. 4129 (June 25, 2015) [80 FR                                                                    By the Commission.
                                                                                                           government entity on behalf of an
                                               37538 (July 2, 2015)]. On June 25, 2015, the                                                                         Dated: August 25, 2016.
                                               Division of Investment Management published an              investment adviser that provides or is
                                               FAQ that provides that the Division would not               seeking to provide investment advisory                 Brent J. Fields,
                                               recommend enforcement action to the Commission              services to such government entity                     Secretary.
                                               against any investment adviser or its covered               within two years after a contribution to               [FR Doc. 2016–20889 Filed 9–1–16; 8:45 am]
                                               associates for the payment to any third person to
                                               solicit a government entity for investment advisory         an official of the government entity is                BILLING CODE 8011–01–P
                                               services until the later of (i) the effective date of the   made by the covered member or a
                                               FINRA Pay to Play Rule or (ii) the effective date of
                                               a pay to play rule adopted by the MSRB. See http://            14 See Self-Regulatory Organizations; Financial
Lhorne on DSK30JT082PROD with PROPOSALS




                                                                                                                                                                    16 See FINRA Pay to Play Rule Notice, supra
                                               www.sec.gov/divisions/investment/pay-to-play-               Industry Regulatory Authority, Inc.; Order
                                               faq.htm#1.4.                                                Approving a Proposed Rule Change to Adopt              footnote 13, at 81651.
                                                  13 See Self-Regulatory Organizations; Financial          FINRA Rule 2030 and FINRA Rule 4580 to Establish         17 See id. at 81653.
                                               Industry Regulatory Authority, Inc.; Notice of Filing       ‘‘Pay-To-Play’’ and Related Rules, Exchange Act          18 See id. at 81654.
                                               of a Proposed Rule Change To Adopt FINRA Rule               Rel. No. 78683 (Aug. 25, 2016).                          19 See id.
                                               2030 and FINRA Rule 4580 To Establish ‘‘Pay-To-                15 See section 211(c) of the Advisers Act
                                                                                                                                                                    20 See id. In addition, FINRA adopted rule 4580
                                               Play’’ and Related Rules, Exchange Act Rel. No.             (requiring the Commission to provide appropriate
                                               76767 (Dec. 24, 2015) [80 FR 81650 (Dec. 30, 2015)]         notice and opportunity for hearing for orders issued   that requires covered members to maintain books
                                               (the ‘‘FINRA Pay to Play Rule Notice’’).                    under the Advisers Act).                               and records related to the FINRA Pay to Play Rule.



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Document Created: 2018-02-09 11:55:52
Document Modified: 2018-02-09 11:55:52
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionProposed Rules
ActionNotice of intent to issue order.
DatesHearing requests should be received by the Commission by 5:30 p.m. on September 19, 2016.
ContactSirimal R. Mukerjee, Senior Counsel, Melissa Roverts Harke, Senior Special Counsel, or Sara Cortes, Assistant Director, at (202) 551-6787 or [email protected], Investment Adviser Regulation Office, Division of Investment Management, Securities and Exchange Commission, 100 F Street NE., Washington, DC 20549-8549.
FR Citation81 FR 60653 

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