81_FR_64421 81 FR 64240 - Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Notice of Filing of Partial Amendment No. 1 and Order Granting Accelerated Approval of a Proposed Rule Change Amending FINRA Rules 2210 (Communications With the Public), 2213 (Requirements for the Use of Bond Mutual Fund Volatility Ratings), and 2214 (Requirements for the Use of Investment Analysis Tools), as Modified by Partial Amendment No. 1

81 FR 64240 - Self-Regulatory Organizations; Financial Industry Regulatory Authority, Inc.; Notice of Filing of Partial Amendment No. 1 and Order Granting Accelerated Approval of a Proposed Rule Change Amending FINRA Rules 2210 (Communications With the Public), 2213 (Requirements for the Use of Bond Mutual Fund Volatility Ratings), and 2214 (Requirements for the Use of Investment Analysis Tools), as Modified by Partial Amendment No. 1

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 81, Issue 181 (September 19, 2016)

Page Range64240-64247
FR Document2016-22418

Federal Register, Volume 81 Issue 181 (Monday, September 19, 2016)
[Federal Register Volume 81, Number 181 (Monday, September 19, 2016)]
[Notices]
[Pages 64240-64247]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-22418]



[[Page 64240]]

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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-78823; File No. SR-FINRA-2016-018]


Self-Regulatory Organizations; Financial Industry Regulatory 
Authority, Inc.; Notice of Filing of Partial Amendment No. 1 and Order 
Granting Accelerated Approval of a Proposed Rule Change Amending FINRA 
Rules 2210 (Communications With the Public), 2213 (Requirements for the 
Use of Bond Mutual Fund Volatility Ratings), and 2214 (Requirements for 
the Use of Investment Analysis Tools), as Modified by Partial Amendment 
No. 1

September 13, 2016.

I. Introduction

    On May 25, 2016, Financial Industry Regulatory Authority, Inc. 
(``FINRA'') filed with the Securities and Exchange Commission 
(``Commission''), pursuant to Section 19(b)(1) of the Securities 
Exchange Act of 1934 (``Exchange Act'') \1\ and Rule 19b-4 
thereunder,\2\ proposed amendments that would revise the filing 
requirements in FINRA Rule 2210 (Communications with the Public) and 
FINRA Rule 2214 (Requirements for the Use of Investment Analysis Tools) 
and the content and disclosure requirements in FINRA Rule 2213 
(Requirements for the Use of Bond Mutual Fund Volatility Ratings).
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
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    The proposed rule change was published for comment in the Federal 
Register on June 15, 2016.\3\ The public comment period closed on July 
6, 2016. On July 19, 2016, FINRA extended the time period in which the 
Commission must approve the proposed rule change, disapprove the 
proposed rule change, or institute proceedings to determine whether to 
approve or disapprove the proposed rule change to September 13, 2016. 
The Commission received five comment letters in response to the 
Notice.\4\ On September 1, 2016, FINRA responded to the comment letters 
received in response to the Notice and filed a partial amendment to the 
proposed rule change (``Partial Amendment No. 1'').\5\
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    \3\ See Exchange Act Release No. 78026 (June 9, 2016), 81 FR 
39081 (June 15, 2016) (``Notice'').
    \4\ See Letters from Hugh Berkson, Public Investors Arbitration 
Bar Association, dated July 5, 2016 (``PIABA Letter''); Alexander C. 
Gavis, Fidelity Investments, dated July 6, 2016 (``Fidelity 
Letter''); Dorothy Donohue, Investment Company Institute, dated July 
6, 2016 (``ICI Letter''); Timothy W. Cameron and Lindsey Weber 
Keljo, Securities Industry and Financial Markets Association, dated 
July 6, 2016 (``SIFMA Letter''); and Erica A. Green, FOLIOfn 
Investments, Inc., dated July 7, 2016 (``FOLIO Letter''). Comment 
letters are available at www.sec.gov.
    \5\ See Letter from Joseph P. Savage, Vice President and 
Counsel, Office of Regulatory Policy, FINRA, to the Commission, 
dated September 1, 2016 (``FINRA Letter''). The FINRA Letter and the 
text of Partial Amendment No. 1 are available on FINRA's Web site at 
http://www.finra.org, at the principal office of FINRA, and at the 
Commission's Public Reference Room; the text of the FINRA letter is 
also available at the Commission's Web site at https://www.sec.gov/comments/sr-finra-2016-018/finra2016018-6.pdf.
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    This order provides notice of filing of Partial Amendment No. 1 and 
approves the proposal, as modified by Partial Amendment No. 1, on an 
accelerated basis.

II. Description of the Proposed Rule Change

Background

    In April 2014, FINRA launched a retrospective review of its 
communications with the public rules to assess their effectiveness and 
efficiency. In December 2014, FINRA published a report on the 
assessment phase of the review.\6\ The report concluded that, while the 
rules have met their intended investor protection objectives, they 
could benefit from some updating to better align the investor 
protection benefits and the economic impacts. To this end, FINRA 
recommended consideration of a combination of rule proposals, guidance 
and administrative measures, to enhance the efficiency of the rules 
with no reduction in investor protection.
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    \6\ See Retrospective Rule Report, Communications with the 
Public, December 2014.
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    Pursuant to these recommendations, FINRA initially is proposing 
amendments to the filing requirements in FINRA Rule 2210 and FINRA Rule 
2214 and the content and disclosure requirements in FINRA Rule 2213.

Original Proposal

New Member Communications
    FINRA Rule 2210(c)(1)(A) currently requires new FINRA members to 
file with FINRA retail communications used in any electronic or other 
public media at least 10 business days prior to use. This requirement 
extends for one year from the effective date of the firm's membership. 
This new firm filing requirement only applies to broadly disseminated 
retail communications, such as generally accessible Web sites, print 
media communications, and television and radio commercials.
    In its initial proposal, FINRA stated its belief that that the 
requirement for new members to file their broadly disseminated retail 
communications serves a useful purpose, since new members may not be as 
familiar with the standards that apply to retail communications as more 
established members, but that the requirement to file these 
communications at least 10 business days prior to use can delay 
members' abilities to communicate with the public in a timely manner. 
For example, if a new member wishes to update its public Web site with 
new information, the member must first file the proposed update with 
FINRA and wait at least 10 business days before it can post this update 
on its Web site. FINRA stated that such a delay may hinder its ability 
to communicate important information to its existing and prospective 
customers.
    FINRA stated that it believed it could continue to protect 
investors from potential harm without imposing this time delay on new 
members by reviewing new members' communications on a post-use, rather 
than a pre-use, basis. FINRA had found a post-use filing requirement to 
be an effective investor protection approach for retail communications 
with similar risk profiles as FINRA typically sees from new members. 
Accordingly, FINRA initially proposed to revise the new member filing 
requirement to require new members to file retail communications used 
in electronic or other public media within 10 business days of first 
use for a one-year period, rather than requiring these filings at least 
10 business days prior to use.\7\ As explained in more detail below, 
upon consideration of comments received on the proposal, FINRA has 
determined not to amend these requirements at this time, and filed a 
Partial Amendment No. 1 with the Commission to that effect.\8\
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    \7\ See proposed amendments to FINRA Rule 2210(c)(1)(A). This 
proposed change also would delete as redundant current rule text 
that permits a new member to file a retail communication that is a 
free writing prospectus filed with the SEC pursuant to Securities 
Act Rule 433(d)(1)(ii), within 10 business days of first use rather 
than at least 10 business days prior to first use.
    \8\ See FINRA Letter at 3; see also Partial Amendment No. 1.
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Investment Company Shareholder Reports
    FINRA currently requires members to file the management's 
discussion of fund performance (``MDFP'') portion of a registered 
investment company shareholder report if the report is distributed or 
made available to prospective investors.\9\ FINRA has

[[Page 64241]]

required the MDFP to be filed because members sometimes distribute or 
make shareholder reports available to prospective investors to provide 
more information about the funds they offer. Thus, FINRA has considered 
the MDFP to be subject to the filing requirement for investment company 
retail communications.
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    \9\ See, e.g., Notice to Members 99-79 (September 1999) 
(``[m]embers are not required to file shareholder reports with 
[FINRA] if they are only sent to current fund shareholders. However, 
if a member uses a shareholder report as sales material with 
prospective investors, the member must file the management's 
discussion of fund performance (MDFP) portion of the report (as well 
as any supplemental sales material attached to or distributed with 
the report) with the Department.'').
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    Although Rule 2210 does not contain any express filing exclusion 
for investment company shareholder reports, FINRA has not required 
members to file portions of shareholder reports other than the MDFP, 
such as the financial statements or schedules of portfolio investments. 
FINRA has not regarded these other parts of investment company 
shareholder reports to be subject to the filing requirements of Rule 
2210, since they serve a regulatory purpose rather than promoting the 
sale of investment company securities.
    Investment companies already must file shareholder reports with the 
SEC,\10\ and the MDFP typically presents less investor risk than other 
types of promotional communications concerning investment companies, 
since it usually focuses on the most recent period covered by the 
report rather than containing promotional content that is intended to 
encourage future investments. Accordingly, FINRA proposes to exclude 
from the FINRA filing requirements the MDFP by adding an express 
exclusion for annual or semi-annual reports that have been filed with 
the SEC in compliance with applicable requirements.\11\ FINRA believes 
that it would assist members' understanding of Rule 2210 expressly to 
clarify that annual and semi-annual reports that have been filed with 
the SEC are not subject to filing with FINRA. The rule already excludes 
prospectuses, fund profiles, offering circulars and similar documents 
that have been filed with the SEC. As such, FINRA believes it would be 
consistent to add shareholder reports that have been filed with the SEC 
to that list.
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    \10\ See Section 30 of the Investment Company Act of 1940 and 
Rules 30a-1 and 30b1-1 thereunder.
    \11\ See proposed amendments to FINRA Rule 2210(c)(7)(F). To the 
extent that a member distributes or attaches registered investment 
company sales material along with the fund's shareholder report, 
such material would remain subject to filing under Rule 2210.
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Offering Documents Concerning Unregistered Securities
    Rule 2210(c)(7)(F) currently excludes from filing ``prospectuses, 
preliminary prospectuses, fund profiles, offering circulars and similar 
documents that have been filed with the SEC or any state, or that is 
exempt from such registration . . .'' (emphasis supplied). The filing 
exclusion is intended (and has been interpreted by FINRA) to exclude 
issuer-prepared offering documents concerning securities offerings that 
are exempt from registration.
    Accordingly, FINRA is proposing to amend Rule 2210(c)(7)(F) to make 
this intent more clear, and to avoid any confusion concerning the 
phrase ``or that is exempt from such registration.'' As revised, Rule 
2210(c)(7)(F) would exclude from filing, among other things, ``similar 
offering documents concerning securities offerings that are exempt from 
SEC or state registration requirements.'' While FINRA believes that 
this amendment will clarify this filing exclusion, it does not believe 
that it represents a substantive change to the current filing exclusion 
for unregistered securities' offering documents.

Backup Material for Investment Company Performance Rankings and 
Comparisons
    A member that files a retail communication for a registered 
investment company that contains a fund performance ranking or 
performance comparison must include a copy of the ranking or comparison 
used in the retail communication.\12\ When FINRA adopted this 
requirement, prior to the Internet, FINRA staff did not have ready 
access to the sources of rankings or comparisons. Today, this 
information typically is easily available online. FINRA therefore 
proposes to eliminate the requirement to file ranking and comparison 
backup material and instead expressly to require members to maintain 
back-up materials as part of their records.\13\
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    \12\ See FINRA Rule 2210(c)(3)(A).
    \13\ See proposed amendments to FINRA Rules 2210(b)(4)(A)(vi) 
and 2210(c)(3)(A).
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Generic Investment Company Communications
    FINRA Rule 2210(c)(3)(A) requires members to file within 10 
business days of first use retail communications ``concerning'' 
registered investment companies. FINRA proposes to revise this filing 
requirement to cover only retail communications that promote a specific 
registered investment company or family of registered investment 
companies. Thus, members would no longer be required to file generic 
investment company retail communications.
    An example of such a generic communication would be a retail 
communication that describes different mutual fund types and features 
but does not discuss the benefits of a specific fund or fund family. 
This type of material typically is intended to educate the public about 
investment companies in general or the types of products that a member 
offers, and thus does not present the same risks of including 
potentially misleading information as promotional communications about 
specific funds or fund families.
Investment Analysis Tools
    ``Investment analysis tools'' are interactive technological tools 
that produce simulations and statistical analyses that present the 
likelihood of various investment outcomes if certain investments are 
made or certain investment strategies or styles are undertaken. 
Pursuant to FINRA Rules 2210(c)(3)(C) and 2214(a), members that intend 
to offer an investment analysis tool must file templates for written 
reports produced by, or retail communications concerning, the tool, 
within 10 business days of first use. Rule 2214 also requires members 
to provide FINRA with access to the tool itself, and provide customers 
with specific disclosures when members communicate about the tool, use 
the tool or provide written reports generated by the tool.
    Since Rule 2214 became effective in 2005,\14\ FINRA has found that 
members have largely complied with the Rule's requirements applicable 
to templates for written reports produced by investment analysis tools 
and retail communications concerning such tools. FINRA does not believe 
that the filing requirements for these templates and retail 
communications are necessary given this history and in light of the 
investor protection afforded by other content standards and the 
requirement that members provide access to the tools and their output 
upon request of FINRA staff. Accordingly, FINRA proposes to eliminate 
the filing requirements for investment analysis tool report templates 
and retail communications concerning such tools and instead require 
members to provide FINRA staff with access to investment analysis tools 
upon request.\15\
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    \14\ See Notice to Members 04-86 (November 2004).
    \15\ See proposed amendments to FINRA Rules 2210(c)(3) and 
2214(a).
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Filing Exclusion for Templates
    Members are not required to file retail communications that are 
based on templates that were previously filed

[[Page 64242]]

with FINRA but changed only to update recent statistical or other non-
narrative information.\16\ However, members are required to re-file 
previously filed retail communications that are subject to filing under 
FINRA Rule 2210(c) to the extent that the member has updated any 
narrative information contained in the prior filing. Often these re-
filed retail communications are templates for fact sheets concerning 
particular funds or products and provide quarterly information 
concerning a product's performance, portfolio holdings and investment 
objectives.
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    \16\ See FINRA Rule 2210(c)(7)(B).
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    Through its review of updated fund fact sheets and other similar 
templates, FINRA has found that certain narrative information has not 
presented significant risk to investors, and that these narrative 
updates typically are consistent with applicable standards. In 
particular, narrative updates that are not predictive in nature and 
merely describe market events that occurred during the period covered 
by the communication, or that merely describe changes in a fund's 
portfolio, rarely have presented significant investor risks. In 
addition, members often will update narrative information concerning a 
registered investment company, such as a description of a fund's 
investment objectives, based on information that is sourced from the 
fund's regulatory documents filed with the SEC. In both cases, FINRA 
believes that the costs associated with filing these types of narrative 
updates exceed the investor benefits associated with FINRA staff review 
of these updates.
    Accordingly, FINRA proposes to expand the template filing exclusion 
also to allow members to include updated non-predictive narrative 
descriptions of market events during the period covered by the 
communication and factual descriptions of portfolio changes without 
having to refile the template, as well as updated information that is 
sourced from a registered investment company's regulatory documents 
filed with the SEC.\17\
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    \17\ See proposed amendments to FINRA Rule 2210(c)(7)(B).
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Bond Mutual Fund Volatility Ratings
    FINRA Rule 2213 permits members to use communications that include 
ratings provided by independent third parties that address the 
sensitivity of the net asset value of an open-end management investment 
company's bond portfolio to changes in market conditions and the 
general economy, subject to a number of requirements. For example, 
these communications must be accompanied or preceded by the bond fund's 
prospectus and contain specific disclosures. Members currently must 
file retail communications that include bond mutual fund volatility 
ratings at least 10 business days prior to first use, and withhold them 
from publication or circulation until any changes specified by FINRA 
have been made.\18\
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    \18\ FINRA Rules 2210(c)(2)(C) and 2213(b) and (c).
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    FINRA believes that some of these requirements have discouraged 
members from including bond fund volatility ratings in their 
communications due to the significant compliance burdens associated 
with doing so, and the level of disclosures required to accompany such 
ratings. FINRA has found that, since Rule 2213 first became effective 
in 2000,\19\ members have rarely, if ever, filed communications that 
contain bond fund volatility ratings. In general, in the few cases in 
which members filed such communications with FINRA, the staff has found 
that they have met applicable standards.
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    \19\ See Notice to Members 00-23 (April 2000).
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    Given that bond fund volatility ratings may provide useful 
information to investors, and that Rule 2213 as currently drafted 
appears to have discouraged members from including these ratings in 
their communications, FINRA believes it is appropriate to revise the 
rule to reduce some of these burdens while continuing to include 
requirements that it believes will protect investors. Accordingly, 
FINRA proposes to modify some of Rule 2213's requirements.
    Consistent with the filing requirements for other retail 
communications about specific registered investment companies, the 
proposal would no longer require a retail communication that includes a 
bond fund volatility rating to be accompanied or preceded by a 
prospectus for the fund, and would permit members to file these 
communications within 10 business days of first use rather than prior 
to use.\20\
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    \20\ See proposed amendments to FINRA Rules 2210(c) and 2213(b). 
This change relates only to Rule 2213 and does not affect a member's 
obligation to deliver a prospectus under the Securities Act or for 
Investment Company Act companies.
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    FINRA believes that the requirement that any retail communication 
including a bond fund volatility rating be accompanied or preceded by a 
fund prospectus increases the burdens associated with these 
communications without adding commensurate investor protection. Except 
in rare circumstances due to operational hardship, all mutual fund 
prospectuses are available online, and thus an investor can easily 
access the prospectus, if needed.
    Similarly, FINRA believes that requiring members to file these 
retail communications at least 10 business days prior to use and to 
withhold them from publication or circulation until any changes 
specified by the Department have been made does not provide appreciably 
greater investor protection. According to FINRA, this pre-use filing 
requirement inhibits a member's ability to circulate retail 
communications containing volatility ratings in a timely manner. 
Moreover, members still would be required to file these communications 
within 10 business days of first use, so that if they contain 
misleading content, the Department staff can take appropriate measures 
to correct any problems, such as recommending changes to the 
communication, or directing the member to cease using the communication 
with the public. FINRA has found a post-use filing requirement to be an 
effective investor protection approach for most retail communications 
with similar risk profiles.\21\
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    \21\ As a general matter, FINRA does not believe that retail 
communications that include bond fund volatility ratings present 
risks of investor harm that are comparable to other retail 
communications that require pre-use filing, such as retail 
communications that include self-created rankings or comparisons or 
retail communications concerning security futures. See FINRA Rule 
2210(c)(2)(A) and (B). Retail communications that include self-
created rankings or comparisons present a greater risk of being 
misleading than bond fund volatility ratings, since they are not 
created by an entity that is independent of the member. In addition, 
security futures are more complex and potentially more volatile than 
most bond mutual funds.
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    The proposal also would streamline the content and disclosure 
requirements. In particular, the amendments would eliminate the 
requirements: (1) That all disclosures be contained in a separate 
Disclosure Statement; (2) to disclose all current bond mutual fund 
volatility ratings that have been issued with respect to the fund; (3) 
to explain the reason for any change in the current rating from the 
most recent prior rating; (4) to describe the criteria and 
methodologies used to determine the rating; (5) to include a statement 
that not all bond funds have volatility ratings; and (6) to include a 
statement that the portfolio may have changed since the date of the 
rating.
    FINRA believes that many of these requirements are unnecessary in 
light of the content requirements that still will apply to such retail 
communications. For example, members still would not be permitted to 
refer to a volatility rating as a ``risk'' rating, and would have

[[Page 64243]]

to incorporate the most recently available rating and reflect 
information that, at a minimum, is current to the most recent calendar 
quarter end. The criteria and methodology used to determine the rating 
still would have to be based exclusively on objective, quantifiable 
factors, and such communications would have to include a link to, or 
Web site address for, a Web site that includes the criteria and 
methodology. Communications would have to provide the name of the 
entity that issued the rating, the most current rating and date for the 
rating, and whether consideration was paid for the rating, as well as a 
description of the types of risks the rating measures.
    FINRA believes that, as long as the required disclosures are 
provided, it is not necessary that they appear in a separate Disclosure 
Statement. FINRA also believes it is unnecessary to disclose all other 
current volatility ratings assigned to the advertised fund, since this 
requirement is not imposed under other similar rules. For example, 
FINRA Rule 2214 allows members to provide fund ranking information 
without also requiring the member to disclose all rankings assigned by 
other ranking entities. The other disclosure requirements add little 
understanding about the rating presented, while adding voluminous text 
to the retail communication. In addition, if an investor does seek more 
information about the criteria and methodology used to create the 
rating, this information will be available via a hyperlink to a 
separate Web site.

Proposed Partial Amendment No. 1

    In response to comments \22\ (discussed below), FINRA has 
determined not to amend its current new member filing requirements, as 
set forth in FINRA Rule 2210(c)(1)(A), at this time. It has therefore 
deleted the proposed changes to FINRA Rule 2210(c)(1)(A). Although 
FINRA believes that it is a close balance between the investor 
protection benefits provided by pre-use review and the burden of 
complying with the existing rule, FINRA believes that it is more 
prudent to defer making the change to post-use filing of new member 
retail communications at this time. FINRA will continue to accumulate 
more data on the frequency and types of revisions required for new 
member retail communications before determining whether to consider any 
changes to this requirement in the future.\23\
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    \22\ See PIABA Letter at 2.
    \23\ See FINRA Letter at 3.
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III. Comment Summary and FINRA's Response

    As noted above, the Commission received five comment letters on the 
proposed rule change \24\ and a response letter from FINRA.\25\ As 
discussed in more detail below, four of the commenters generally 
supported the proposal, but had some suggestions for changes.\26\ One 
commenter opposed the proposal.\27\
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    \24\ See supra note 4.
    \25\ See supra note 5.
    \26\ See Fidelity Letter, FOLIO Letter, ICI Letter, and SIFMA 
Letter.
    \27\ See PIABA Letter.
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Continuation of Retrospective Review

    While two commenters generally supported the proposal, both 
encouraged FINRA to continue its retrospective review of its rules 
governing communications with the public to address other areas.\28\ 
One commenter recommended that FINRA update its rules governing social 
media, mobile devices, and electronic communications, to address the 
amount of disclosure FINRA requires in print advertising, and to 
eliminate to the extent possible differences among the rules governing 
broker-dealer and investment adviser communications, particularly with 
respect to communications containing projections or performance 
information.\29\ Another commenter recommended that FINRA codify a set 
of clear disclosure standards for closed-end fund marketing materials 
and to eliminate the filing requirement for these communications.\30\
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    \28\ See Fidelity Letter and ICI Letter.
    \29\ See Fidelity Letter.
    \30\ See ICI Letter.
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    In its response, FINRA stated that it continues to consider 
additional action on its retrospective review of the communications 
rules, including those raised by commenters on this proposal.\31\
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    \31\ See FINRA Letter at 2.
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New Member Filing Requirements

    FINRA Rule 2210(c)(1)(A) currently requires new FINRA members to 
file with FINRA retail communications used in any electronic or other 
public media at least 10 business days prior to use. This requirement 
extends for one year from the effective date of the firm's membership. 
This new firm filing requirement only applies to broadly disseminated 
retail communications, such as generally accessible Web sites, print 
media communications, and television and radio commercials. The initial 
proposal would have modified this requirement to permit new members to 
file these retail communications within 10 business days of first use 
for a one-year period, rather than requiring these filings at least 10 
business days prior to use.\32\
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    \32\ The proposed change also would delete as redundant current 
rule text that permits a new member to file a retail communication 
that is a free writing prospectus filed with the SEC pursuant to 
Securities Act Rule 433(d)(1)(ii) within 10 business days of first 
use rather than at least 10 business days prior to first use.
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    One commenter strongly opposed the proposed change to the new 
member filing requirement.\33\ The commenter stated that the proposed 
change would eliminate the proactive investor protection that the 
current rule affords customers, and that post-use review of all new 
member retail communications by FINRA will not provide adequate 
investor protection for customers.\34\ The commenter also argued that 
the pre-use filing requirement provides a deterrent effect to potential 
bad actors, and that a post-use filing requirement would embolden new 
members to prepare riskier retail communications.\35\
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    \33\ See PIABA Letter at 1-3.
    \34\ See id. at 2-3.
    \35\ See PIABA Letter at 2-3. As FINRA stated in its response, 
``PIABA also criticized the proposed changes to the new member 
filing requirement based on the apparently mistaken belief that the 
proposal would differentiate its application between new member Web 
sites, and other widely disseminated retail communications.'' See 
FINRA Letter at 3 n.5. FINRA therefore clarified that ``although an 
earlier version of the proposal contained such a distinction, the 
version FINRA filed with the Commission for comment did not.'' Id.
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    Another commenter supported the proposed change to the new member 
filing requirement from a pre-use to a post-use requirement, but argued 
that FINRA should go further and eliminate the filing requirement 
entirely in some circumstances.\36\ This commenter asserted that other 
rules and requirements currently in place are sufficient to offer the 
important investor protections contemplated by the new member filing 
requirement, citing as an example FINRA's new member application 
process pursuant to NASD Rule 1013.\37\ The commenter suggested that 
FINRA impose the filing requirement only on new members that do not 
have compliance or supervisory personnel with at least five years of 
experience directly related to sales practice requirements that would 
be responsible for reviewing and approving the firm's retail 
communications.\38\ Alternatively, the commenter suggested narrowing 
the new member filing requirement to exclude generic retail 
communications and retail

[[Page 64244]]

communications that contain non-predictive narrative descriptions.\39\
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    \36\ See FOLIO Letter at 1-2.
    \37\ See id.
    \38\ See id.
    \39\ See id.
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    In response to the suggestion by one commenter that FINRA eliminate 
the new member filing requirement in certain circumstances and narrow 
it in others, FINRA noted that the current rule already contains a 
mechanism to provide regulatory relief in the kinds of circumstances 
the commenter cited.\40\ FINRA stated in its response that it is 
authorized conditionally or unconditionally to grant an exemption from 
the new member filing requirement for good cause shown.\41\ Thus, if a 
member makes a persuasive case that the new member filing requirement 
should not apply to the firm, such as where the new firm is the 
successor to an existing firm and its compliance personnel have 
demonstrated familiarity with the communications rules, FINRA may 
consider granting an exemption from the filing requirement.\42\ In 
addition, FINRA noted that even new members are not required to file 
retail communications where those communications do not make a 
financial or investment recommendation or otherwise promote a product 
or service of the member.\43\ Thus, FINRA's view is that truly generic, 
non-promotional retail communications need not be filed under this 
requirement.\44\
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    \40\ See FINRA Letter at 3.
    \41\ See FINRA Rule 2210(c)(9)(A).
    \42\ See FINRA Letter at 3.
    \43\ See id.; see also FINRA Rule 2210(c)(7)(C).
    \44\ See FINRA Letter at 3.
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    After considering all of the comments, FINRA stated that it has 
determined not to amend its current new member filing requirements at 
this time.\45\ Although FINRA believes that it is a close balance 
between the investor protection benefits provided by pre-use review and 
the burden of complying with the existing rule, FINRA believes that it 
is more prudent to defer making the change to post-use filing of new 
member retail communications at this time.\46\ FINRA stated that it 
will continue to accumulate more data on the frequency and types of 
revisions required for new member retail communications before 
determining whether to consider any changes to this requirement in the 
future.\47\
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    \45\ See FINRA Letter at 3.
    \46\ See id.
    \47\ See id.
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Investment Company Shareholder Reports

    FINRA currently requires members to file the management's 
discussion of fund performance (``MDFP'') portion of a registered 
investment company shareholder report if the report is distributed or 
made available to prospective investors. FINRA proposes to exclude from 
the FINRA filing requirements the MDFP by adding an express exclusion 
for annual or semi-annual reports that have been filed with the SEC in 
compliance with applicable requirements.
    Two commenters supported this proposed change.\48\ One commenter 
noted that this exclusion would make FINRA's rule less burdensome on 
asset management firms by eliminating redundant filing 
requirements.\49\ Another commenter opposed this change on the ground 
that Commission staff does not fully review all regulatory filings made 
on the EDGAR system, which is where filings of fund shareholder reports 
are made.\50\
---------------------------------------------------------------------------

    \48\ See FINRA Letter at 4.
    \49\ See SIFMA Letter at 2.
    \50\ See PIABA Letter at 4.
---------------------------------------------------------------------------

    In its response, FINRA stated that it maintains that the MDFP 
portion of shareholder reports should be excluded from the filing 
requirements.\51\ FINRA stated that it has found through its filing 
program that the MDFPs in shareholder reports rarely have raised issues 
requiring members to revise or withdraw reports from circulation.\52\ 
FINRA acknowledged that Commission staff may not review all securities-
related filings contemporaneous with their submission, but pointed out 
in its response that Commission staff can review higher risk 
communications as needed.\53\ FINRA stated its belief that this change 
would not appreciably impact investor protection and would allow FINRA 
to allocate its staff resources more efficiently to focus on reviewing 
higher risk communications more expeditiously.\54\
---------------------------------------------------------------------------

    \51\ See FINRA Letter at 4.
    \52\ See id.
    \53\ See id.
    \54\ See id.
---------------------------------------------------------------------------

Generic Investment Company Communications

    FINRA Rule 2210(c)(3)(A) requires members to file within 10 
business days of first use retail communications ``concerning'' 
registered investment companies. FINRA proposes to revise this filing 
requirement to cover only retail communications that promote a specific 
registered investment company or family of registered investment 
companies. Thus, members would no longer be required to file generic 
investment company retail communications.
    Two commenters supported this proposed change.\55\ However, one 
commenter requested that FINRA clarify how this filing exclusion 
interrelates with Securities Act Rule 482.\56\ In response to this 
request, FINRA stated in its response that it intends the registered 
investment company filing requirement to apply to any retail 
communication that is governed by either Securities Act Rule 482 or 
Investment Company Act Rule 34b-1, or that otherwise promotes or 
recommends a specific registered investment company or family of 
registered investment companies.\57\ To the extent that a retail 
communication qualifies as a generic investment company advertisement 
under Securities Act Rule 135a, FINRA stated that a member would not be 
required to file the retail communication.\58\
---------------------------------------------------------------------------

    \55\ See FOLIO Letter at 3; see also SIFMA Letter at 3.
    \56\ See SIFMA Letter at 3.
    \57\ See FINRA Letter at 4-5.
    \58\ See FINRA Letter at 5.
---------------------------------------------------------------------------

Filing Exclusion for Templates

    Under current rules, members are not required to file retail 
communications that are based on templates that were previously filed 
with FINRA but changed only to update recent statistical or other non-
narrative information.\59\ However, members are required to re-file 
previously filed retail communications that are subject to filing under 
FINRA Rule 2210(c) to the extent that the member has updated narrative 
information contained in the prior filing.
---------------------------------------------------------------------------

    \59\ See FINRA Rule 2210(c)(7)(B).
---------------------------------------------------------------------------

    FINRA's proposal would expand the template filing exclusion also to 
allow members to include updated, non-predictive narrative descriptions 
of market events that occurred during the period covered by the 
communication and factual descriptions of portfolio changes without 
having to re-file the template. Similarly, a template could include 
information that is sourced from a registered investment company's 
regulatory documents filed with the Commission without triggering a 
requirement to re-file.
    Two commenters supported this proposed change, but recommended 
amending the proposal.\60\ One of these commenters recommended that the 
exclusion cover any non-predictive narrative information that comes 
from either an independent data provider or is sourced from an 
investment company's regulatory documents filed

[[Page 64245]]

with the Commission.\61\ This commenter recommended that, at the very 
least, this filing exclusion cover non-predictive narrative information 
that is (1) purchased or licensed directly from a third-party data 
provider, and (2) sourced from a Commission document.\62\
---------------------------------------------------------------------------

    \60\ See Fidelity Letter at 2-3; see also ICI Letter at 3-4.
    \61\ See Fidelity Letter at 2-3.
    \62\ See id. at 2.
---------------------------------------------------------------------------

    The second commenter recommended that the filing exclusion cover 
modifications limited to narrative factual changes provided by any 
``ranking entity,'' as such term is defined in FINRA Rule 2212(a).\63\ 
The commenter also recommended that FINRA broaden the reference to 
``non-predictive narrative information that describes market events'' 
to expressly permit commentary.\64\ Finally, the commenter argued that 
otherwise the proposal could be unduly narrow and difficult for members 
to apply.\65\
---------------------------------------------------------------------------

    \63\ See ICI Letter at 3.
    \64\ See id. at 4.
    \65\ See id.
---------------------------------------------------------------------------

    One commenter opposed this change entirely, arguing that FINRA 
should review any narrative descriptions included in retail 
communications for misleading information.\66\ The commenter cited 
several recent FINRA enforcement cases involving misleading retail 
communications as grounds for maintaining FINRA's current template 
filing exclusion.\67\
---------------------------------------------------------------------------

    \66\ See PIABA Letter at 4-5.
    \67\ See id.
---------------------------------------------------------------------------

    In its response, FINRA disagreed that Rule 2210 should exclude from 
filing any template updates that are based on any non-predictive 
narrative information that is sourced from an independent data 
provider.\68\ FINRA stated its belief that such a standard could 
potentially permit inclusion of non-predictive narrative information 
that is intended to promote future sales of a fund, which FINRA 
believes should be re-filed.\69\ However, FINRA stated if a member 
updates a template based on information that is sourced from a 
registered investment company's regulatory documents filed with the 
Commission, the update would qualify for this filing exclusion.\70\ 
FINRA stated that this exclusion would apply even if an independent 
data provider supplies the information that is sourced from the 
Commission filings.\71\
---------------------------------------------------------------------------

    \68\ See FINRA Letter at 6.
    \69\ See id.
    \70\ See id.
    \71\ See id.
---------------------------------------------------------------------------

    Further, FINRA stated that it does not agree that the template 
filing exclusion should be based on whether narrative factual changes 
are provided by a ranking entity as defined in Rule 2212.\72\ FINRA 
stated its belief that the better test is whether the information is 
sourced from Commission filings, rather than basing it on the 
provider's business model.\73\
---------------------------------------------------------------------------

    \72\ See id.
    \73\ See id.
---------------------------------------------------------------------------

    FINRA stated that it does not agree that the template filing 
exclusion also should cover commentary.\74\ As one commenter 
acknowledged, commentary often includes forward looking statements 
about the market or a particular fund.\75\ Accordingly, FINRA believes 
these kinds of narrative updates should be re-filed.\76\
---------------------------------------------------------------------------

    \74\ See id.
    \75\ See ICI Letter at 4 n.10.
    \76\ See FINRA Letter at 6.
---------------------------------------------------------------------------

    Finally, FINRA stated that it does not believe the enforcement 
cases cited by one commenter support its opposition to revising the 
template filing exclusion.\77\ Those cases did not involve updates of 
templates, but rather instead involved misleading marketing materials 
that members would continue to be required to file even after the 
proposed change to the template filing exclusion.\78\ FINRA noted that 
its members are already required to file mutual fund retail 
communications, and to the extent a member is using a retail 
communication that becomes misleading due to changes in market 
conditions, the member must either cease using the communication or 
revise the communication to make it accurate.\79\ If the revision 
constitutes a material change to the retail communication, the member 
must re-file it.\80\
---------------------------------------------------------------------------

    \77\ See FINRA Letter at 6.
    \78\ See id.
    \79\ See id.
    \80\ See FINRA Rule 2210(c)(7)(A).
---------------------------------------------------------------------------

    Moreover, FINRA noted, the FINRA Rule 2210 content standards apply 
regardless of whether a member re-files a retail communication with 
FINRA.\81\ FINRA believes existing standards, even after this change to 
the template filing exclusion, strongly protect retail investors from 
receiving potentially misleading communications.\82\ Accordingly, FINRA 
stated that it is not revising its proposed changes to the template 
filing exclusion.\83\
---------------------------------------------------------------------------

    \81\ See FINRA Letter at 6.
    \82\ See id.
    \83\ See id.
---------------------------------------------------------------------------

Bond Fund Volatility Ratings

    FINRA Rule 2213 permits members to use communications that include 
ratings provided by independent third parties that address the 
sensitivity of the net asset value of a bond mutual fund's portfolio to 
changes in market conditions and the general economy, subject to a 
number of requirements. These requirements include that the 
communication be accompanied or preceded by the fund's prospectus, that 
it be filed at least 10 business days prior to use with FINRA, and that 
it include a number of disclosures. FINRA has proposed to revise these 
requirements by no longer requiring such communications to be 
accompanied or preceded by a fund prospectus, by allowing members to 
file such communications within 10 business days of first use rather 
than 10 days prior to use, and by streamlining some of the content 
standards and required disclosures.
    One commenter opposed these changes on the ground that recent 
enforcement actions involving the sale of bond funds demonstrate that 
bond funds should be highly regulated.\84\ FINRA responded that 
although it agrees that bond funds and members' sales of such funds 
should be effectively regulated, it disagrees that the proposed changes 
would undermine this goal.\85\ FINRA noted that the commenter did not 
allege that any of its cited cases involved communications that 
included bond fund volatility ratings, and additionally pointed out 
that FINRA has not brought any enforcement actions involving violations 
of FINRA Rule 2213.\86\
---------------------------------------------------------------------------

    \84\ See PIABA Letter at 5-6.
    \85\ See FINRA Letter at 7.
    \86\ See FINRA Letter at 7.
---------------------------------------------------------------------------

    In addition, FINRA stated that the proposed changes would not alter 
a FINRA member's obligation to file retail communications concerning 
bond mutual funds.\87\ FINRA stated that the only filing change would 
be that retail communications that included a bond fund volatility 
rating would have to be filed within 10 business days of first use, 
similar to any other retail communication concerning a specific fund or 
fund family, rather than at least 10 business days prior to use.\88\ 
Finally, FINRA stated that Rule 2213 also would continue to impose 
content and disclosure requirements that will provide investors with 
significant information about the meaning and limitations of volatility 
ratings.\89\
---------------------------------------------------------------------------

    \87\ See id.
    \88\ See id.
    \89\ See id.
---------------------------------------------------------------------------

IV. Discussion and Commission Findings

    After careful review of the proposed rule change, as modified by 
Partial Amendment No. 1, the comment letters,

[[Page 64246]]

and FINRA's response to the comments, the Commission finds that the 
proposal, as modified by Partial Amendment No. 1, is consistent with 
the requirements of the Exchange Act and the rules and regulations 
thereunder that are applicable to a national securities 
association.\90\ Specifically, the Commission finds that the rule 
change is consistent with Section 15A(b)(6) of the Exchange Act,\91\ 
which requires, among other things, that FINRA rules be designed to 
prevent fraudulent and manipulative acts and practices, to promote just 
and equitable principles of trade, and, in general, to protect 
investors and the public interest.
---------------------------------------------------------------------------

    \90\ In approving this rule change, the Commission has 
considered the rule's impact on efficiency, competition, and capital 
formation. See 15 U.S.C. 78c(f).
    \91\ 15 U.S.C. 78o-3(b)(6).
---------------------------------------------------------------------------

    As stated in the Notice, FINRA believes that the proposal will 
``enhance the efficiency'' of its communications with the public rules 
``with no reduction in investor protection.'' \92\ Specifically, FINRA 
``believes that the proposed rule change will improve efficiency and 
reduce regulatory burden by reducing the filing requirements applicable 
to retail communications distributed by members and streamlining the 
content and disclosure requirements for retail communications that 
include bond mutual fund volatility ratings, while maintaining 
necessary investor protections.'' \93\ With respect to the proposal for 
amending the new member filing requirements in FINRA Rule 
2210(c)(1)(A), FINRA stated in its response upon consideration of the 
comments that were filed in opposition to the proposal, that ``it is 
more prudent to defer making the change to post-use filing of new 
member retail communications at this time.'' \94\ It therefore filed 
Partial Amendment No. 1 on September 1, 2016, in which it proposed that 
the new member pre-use filing requirements in FINRA Rule 2210(c)(1)(A) 
remain unchanged.\95\
---------------------------------------------------------------------------

    \92\ Notice at 39081.
    \93\ Notice at 39084.
    \94\ FINRA Letter at 3.
    \95\ Partial Amendment No. 1.
---------------------------------------------------------------------------

    Taking into consideration the comments and FINRA's response and 
proposed partial amendment, the Commission believes that the proposal 
is consistent with the Exchange Act. The Commission believes that the 
proposal promotes regulatory efficiency by selectively streamlining 
content and disclosure requirements for retail communications without 
undermining strong regulatory protections for investors.
    The Commission further believes that FINRA's response, as discussed 
in more detail above, appropriately addressed commenters' concerns and 
adequately explained its reasons for modifying its proposal to maintain 
the current pre-use filing requirement for new member retail 
communications. The Commission believes that this modification responds 
to one of the primary concerns raised by the commenter opposing the 
proposal on the grounds that changing to a post-use filing requirement 
for new members would not provide adequate investor protection, and 
that a pre-use filing requirement has a deterrent effect on bad 
actors.\96\ As noted above, FINRA plans to continue to ``accumulate 
more data on the frequency and types of revisions required for new 
member retail communications before determining whether to consider any 
changes to this requirement in the future.'' \97\ The Commission 
believes that the approach proposed by FINRA is appropriate and 
designed to protect investors and the public interest, consistent with 
Section 15A(b)(6) of the Exchange Act. For these reasons, the 
Commission finds that the proposed rule change is consistent with the 
Exchange Act and the rules and regulations thereunder.
---------------------------------------------------------------------------

    \96\ See PIABA Letter at 2-3.
    \97\ FINRA Letter at 3.
---------------------------------------------------------------------------

V. Solicitation of Comments on Partial Amendment No. 1 to the Proposed 
Rule Change

    Interested persons are invited to submit written data, views, and 
arguments concerning the foregoing, including whether the proposal, as 
modified by Partial Amendment No. 1, is consistent with the Exchange 
Act. Comments may be submitted by any of the following methods:

Electronic Comments

     Use the Commission's Internet comment form (http://www.sec.gov/rules/sro.shtml); or
     Send an email to [email protected]. Please include 
File Number SR-FINRA-2016-018 on the subject line.

Paper Comments

     Send paper comments in triplicate to Secretary, Securities 
and Exchange Commission, 100 F Street NE., Washington, DC 20549-1090.

All submissions should refer to File Number SR-FINRA-2016-018. This 
file number should be included on the subject line if email is used. To 
help the Commission process and review your comments more efficiently, 
please use only one method. The Commission will post all comments on 
the Commission's Internet Web site (http://www.sec.gov/rules/sro.shtml). Copies of the submission, all subsequent amendments, all 
written statements with respect to the proposed rule change that are 
filed with the Commission, and all written communications relating to 
the proposed rule change between the Commission and any person, other 
than those that may be withheld from the public in accordance with the 
provisions of 5 U.S.C. 552, will be available for Web site viewing and 
printing in the Commission's Public Reference Room, 100 F Street NE., 
Washington, DC 20549-1090, on official business days between the hours 
of 10:00 a.m. and 3:00 p.m. Copies of such filing will also be 
available for inspection and copying at the principal office of FINRA. 
All comments received will be posted without change; the Commission 
does not edit personal identifying information from submissions. You 
should submit only information that you wish to make available 
publicly. All submissions should refer to File Number SR-FINRA-2016-018 
and should be submitted on or before October 11, 2016.

VI. Accelerated Approval of Proposed Rule Change, as Modified by 
Partial Amendment No. 1

    The Commission finds good cause to approve the proposed rule 
change, as modified by Partial Amendment No. 1, prior to the thirtieth 
day after the date of publication of notice of the amended proposal in 
the Federal Register. The revisions made to the proposal in Partial 
Amendment No. 1 will provide that the current pre-use filing 
requirement for new member retail communications remains unchanged, as 
currently set forth in FINRA Rule 2210(c)(1)(A). As noted above, the 
Commission believes that this modification responds to one of the 
primary concerns raised by the commenter opposing the proposal on the 
grounds that changing to a post-use filing requirement for new members 
would not provide adequate investor protection,\98\ and notes that 
FINRA plans to continue to accumulate more data before determining 
whether to consider any changes to this requirement in the future.\99\
---------------------------------------------------------------------------

    \98\ See PIABA Letter at 2-3.
    \99\ See FINRA Letter at 3.
---------------------------------------------------------------------------

    Accordingly, the Commission finds good cause, pursuant to Section 
19(b)(2) of the Exchange Act,\100\ to approve the proposed rule change, 
as modified by

[[Page 64247]]

Partial Amendment No. 1, on an accelerated basis.
---------------------------------------------------------------------------

    \100\ 15 U.S.C. 78s(b)(2).
---------------------------------------------------------------------------

VII. Conclusion

    It is therefore ordered pursuant to Section 19(b)(2) \101\ of the 
Exchange Act that the proposal (SR-FINRA-2016-018), as modified by 
Partial Amendment No. 1, be and hereby is approved on an accelerated 
basis.
---------------------------------------------------------------------------

    \101\ Id.
---------------------------------------------------------------------------

     
---------------------------------------------------------------------------

    \102\ 17 CFR 200.30-3(a)(12).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\102\
Robert W. Errett,
Deputy Secretary.
[FR Doc. 2016-22418 Filed 9-16-16; 8:45 am]
 BILLING CODE 8011-01-P



                                                  64240                       Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices

                                                  SECURITIES AND EXCHANGE                                  proposed rule change (‘‘Partial                         members may not be as familiar with
                                                  COMMISSION                                               Amendment No. 1’’).5                                    the standards that apply to retail
                                                                                                             This order provides notice of filing of               communications as more established
                                                  [Release No. 34–78823; File No. SR–FINRA–
                                                                                                           Partial Amendment No. 1 and approves                    members, but that the requirement to
                                                  2016–018]
                                                                                                           the proposal, as modified by Partial                    file these communications at least 10
                                                  Self-Regulatory Organizations;                           Amendment No. 1, on an accelerated                      business days prior to use can delay
                                                  Financial Industry Regulatory                            basis.                                                  members’ abilities to communicate with
                                                  Authority, Inc.; Notice of Filing of                                                                             the public in a timely manner. For
                                                                                                           II. Description of the Proposed Rule
                                                  Partial Amendment No. 1 and Order                                                                                example, if a new member wishes to
                                                                                                           Change
                                                  Granting Accelerated Approval of a                                                                               update its public Web site with new
                                                  Proposed Rule Change Amending                            Background                                              information, the member must first file
                                                  FINRA Rules 2210 (Communications                            In April 2014, FINRA launched a                      the proposed update with FINRA and
                                                  With the Public), 2213 (Requirements                     retrospective review of its                             wait at least 10 business days before it
                                                  for the Use of Bond Mutual Fund                          communications with the public rules                    can post this update on its Web site.
                                                  Volatility Ratings), and 2214                            to assess their effectiveness and                       FINRA stated that such a delay may
                                                  (Requirements for the Use of                                                                                     hinder its ability to communicate
                                                                                                           efficiency. In December 2014, FINRA
                                                  Investment Analysis Tools), as                                                                                   important information to its existing
                                                                                                           published a report on the assessment
                                                  Modified by Partial Amendment No. 1                                                                              and prospective customers.
                                                                                                           phase of the review.6 The report                           FINRA stated that it believed it could
                                                  September 13, 2016.                                      concluded that, while the rules have                    continue to protect investors from
                                                                                                           met their intended investor protection                  potential harm without imposing this
                                                  I. Introduction                                          objectives, they could benefit from some                time delay on new members by
                                                     On May 25, 2016, Financial Industry                   updating to better align the investor                   reviewing new members’
                                                  Regulatory Authority, Inc. (‘‘FINRA’’)                   protection benefits and the economic                    communications on a post-use, rather
                                                  filed with the Securities and Exchange                   impacts. To this end, FINRA                             than a pre-use, basis. FINRA had found
                                                  Commission (‘‘Commission’’), pursuant                    recommended consideration of a                          a post-use filing requirement to be an
                                                  to Section 19(b)(1) of the Securities                    combination of rule proposals, guidance                 effective investor protection approach
                                                  Exchange Act of 1934 (‘‘Exchange                         and administrative measures, to                         for retail communications with similar
                                                  Act’’) 1 and Rule 19b–4 thereunder,2                     enhance the efficiency of the rules with                risk profiles as FINRA typically sees
                                                  proposed amendments that would                           no reduction in investor protection.                    from new members. Accordingly,
                                                  revise the filing requirements in FINRA                     Pursuant to these recommendations,                   FINRA initially proposed to revise the
                                                  Rule 2210 (Communications with the                       FINRA initially is proposing                            new member filing requirement to
                                                  Public) and FINRA Rule 2214                              amendments to the filing requirements                   require new members to file retail
                                                  (Requirements for the Use of Investment                  in FINRA Rule 2210 and FINRA Rule                       communications used in electronic or
                                                  Analysis Tools) and the content and                      2214 and the content and disclosure                     other public media within 10 business
                                                  disclosure requirements in FINRA Rule                    requirements in FINRA Rule 2213.                        days of first use for a one-year period,
                                                  2213 (Requirements for the Use of Bond                   Original Proposal                                       rather than requiring these filings at
                                                  Mutual Fund Volatility Ratings).                                                                                 least 10 business days prior to use.7 As
                                                     The proposed rule change was                          New Member Communications                               explained in more detail below, upon
                                                  published for comment in the Federal                        FINRA Rule 2210(c)(1)(A) currently                   consideration of comments received on
                                                  Register on June 15, 2016.3 The public                   requires new FINRA members to file                      the proposal, FINRA has determined not
                                                  comment period closed on July 6, 2016.                   with FINRA retail communications used                   to amend these requirements at this
                                                  On July 19, 2016, FINRA extended the                     in any electronic or other public media                 time, and filed a Partial Amendment No.
                                                  time period in which the Commission                      at least 10 business days prior to use.                 1 with the Commission to that effect.8
                                                  must approve the proposed rule change,                   This requirement extends for one year
                                                  disapprove the proposed rule change, or                                                                          Investment Company Shareholder
                                                                                                           from the effective date of the firm’s                   Reports
                                                  institute proceedings to determine
                                                                                                           membership. This new firm filing
                                                  whether to approve or disapprove the                                                                                FINRA currently requires members to
                                                                                                           requirement only applies to broadly
                                                  proposed rule change to September 13,                                                                            file the management’s discussion of
                                                                                                           disseminated retail communications,
                                                  2016. The Commission received five                                                                               fund performance (‘‘MDFP’’) portion of
                                                                                                           such as generally accessible Web sites,
                                                  comment letters in response to the                                                                               a registered investment company
                                                                                                           print media communications, and
                                                  Notice.4 On September 1, 2016, FINRA                                                                             shareholder report if the report is
                                                                                                           television and radio commercials.
                                                  responded to the comment letters                                                                                 distributed or made available to
                                                                                                              In its initial proposal, FINRA stated
                                                  received in response to the Notice and                                                                           prospective investors.9 FINRA has
                                                                                                           its belief that that the requirement for
                                                  filed a partial amendment to the
                                                                                                           new members to file their broadly
                                                                                                                                                                      7 See proposed amendments to FINRA Rule
                                                    1 15
                                                                                                           disseminated retail communications                      2210(c)(1)(A). This proposed change also would
                                                          U.S.C. 78s(b)(1).
                                                     2 17 CFR 240.19b–4.                                   serves a useful purpose, since new                      delete as redundant current rule text that permits
                                                     3 See Exchange Act Release No. 78026 (June 9,                                                                 a new member to file a retail communication that
                                                  2016), 81 FR 39081 (June 15, 2016) (‘‘Notice’’).            5 See Letter from Joseph P. Savage, Vice President   is a free writing prospectus filed with the SEC
                                                     4 See Letters from Hugh Berkson, Public Investors     and Counsel, Office of Regulatory Policy, FINRA, to     pursuant to Securities Act Rule 433(d)(1)(ii), within
                                                  Arbitration Bar Association, dated July 5, 2016          the Commission, dated September 1, 2016 (‘‘FINRA        10 business days of first use rather than at least 10
                                                  (‘‘PIABA Letter’’); Alexander C. Gavis, Fidelity         Letter’’). The FINRA Letter and the text of Partial     business days prior to first use.
mstockstill on DSK3G9T082PROD with NOTICES




                                                  Investments, dated July 6, 2016 (‘‘Fidelity Letter’’);   Amendment No. 1 are available on FINRA’s Web               8 See FINRA Letter at 3; see also Partial

                                                  Dorothy Donohue, Investment Company Institute,           site at http://www.finra.org, at the principal office   Amendment No. 1.
                                                  dated July 6, 2016 (‘‘ICI Letter’’); Timothy W.          of FINRA, and at the Commission’s Public                   9 See, e.g., Notice to Members 99–79 (September

                                                  Cameron and Lindsey Weber Keljo, Securities              Reference Room; the text of the FINRA letter is also    1999) (‘‘[m]embers are not required to file
                                                  Industry and Financial Markets Association, dated        available at the Commission’s Web site at https://      shareholder reports with [FINRA] if they are only
                                                  July 6, 2016 (‘‘SIFMA Letter’’); and Erica A. Green,     www.sec.gov/comments/sr-finra-2016-018/                 sent to current fund shareholders. However, if a
                                                  FOLIOfn Investments, Inc., dated July 7, 2016            finra2016018-6.pdf.                                     member uses a shareholder report as sales material
                                                  (‘‘FOLIO Letter’’). Comment letters are available at        6 See Retrospective Rule Report, Communications      with prospective investors, the member must file
                                                  www.sec.gov.                                             with the Public, December 2014.                         the management’s discussion of fund performance



                                             VerDate Sep<11>2014   21:47 Sep 16, 2016   Jkt 238001   PO 00000   Frm 00115   Fmt 4703   Sfmt 4703   E:\FR\FM\19SEN1.SGM     19SEN1


                                                                             Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices                                                64241

                                                  required the MDFP to be filed because                   have been filed with the SEC or any                     An example of such a generic
                                                  members sometimes distribute or make                    state, or that is exempt from such                    communication would be a retail
                                                  shareholder reports available to                        registration . . .’’ (emphasis supplied).             communication that describes different
                                                  prospective investors to provide more                   The filing exclusion is intended (and                 mutual fund types and features but does
                                                  information about the funds they offer.                 has been interpreted by FINRA) to                     not discuss the benefits of a specific
                                                  Thus, FINRA has considered the MDFP                     exclude issuer-prepared offering                      fund or fund family. This type of
                                                  to be subject to the filing requirement                 documents concerning securities                       material typically is intended to educate
                                                  for investment company retail                           offerings that are exempt from                        the public about investment companies
                                                  communications.                                         registration.                                         in general or the types of products that
                                                     Although Rule 2210 does not contain                     Accordingly, FINRA is proposing to                 a member offers, and thus does not
                                                  any express filing exclusion for                        amend Rule 2210(c)(7)(F) to make this                 present the same risks of including
                                                  investment company shareholder                          intent more clear, and to avoid any                   potentially misleading information as
                                                  reports, FINRA has not required                         confusion concerning the phrase ‘‘or                  promotional communications about
                                                  members to file portions of shareholder                 that is exempt from such registration.’’              specific funds or fund families.
                                                  reports other than the MDFP, such as                    As revised, Rule 2210(c)(7)(F) would
                                                  the financial statements or schedules of                                                                      Investment Analysis Tools
                                                                                                          exclude from filing, among other things,
                                                  portfolio investments. FINRA has not                    ‘‘similar offering documents concerning                  ‘‘Investment analysis tools’’ are
                                                  regarded these other parts of investment                securities offerings that are exempt from             interactive technological tools that
                                                  company shareholder reports to be                       SEC or state registration requirements.’’             produce simulations and statistical
                                                  subject to the filing requirements of                   While FINRA believes that this                        analyses that present the likelihood of
                                                  Rule 2210, since they serve a regulatory                amendment will clarify this filing                    various investment outcomes if certain
                                                  purpose rather than promoting the sale                  exclusion, it does not believe that it                investments are made or certain
                                                  of investment company securities.                       represents a substantive change to the                investment strategies or styles are
                                                     Investment companies already must                                                                          undertaken. Pursuant to FINRA Rules
                                                                                                          current filing exclusion for unregistered
                                                  file shareholder reports with the SEC,10                                                                      2210(c)(3)(C) and 2214(a), members that
                                                                                                          securities’ offering documents.
                                                  and the MDFP typically presents less                                                                          intend to offer an investment analysis
                                                  investor risk than other types of                                                                             tool must file templates for written
                                                  promotional communications                              Backup Material for Investment                        reports produced by, or retail
                                                  concerning investment companies, since                  Company Performance Rankings and                      communications concerning, the tool,
                                                  it usually focuses on the most recent                   Comparisons                                           within 10 business days of first use.
                                                  period covered by the report rather than                                                                      Rule 2214 also requires members to
                                                  containing promotional content that is                    A member that files a retail
                                                                                                                                                                provide FINRA with access to the tool
                                                  intended to encourage future                            communication for a registered
                                                                                                                                                                itself, and provide customers with
                                                  investments. Accordingly, FINRA                         investment company that contains a
                                                                                                                                                                specific disclosures when members
                                                  proposes to exclude from the FINRA                      fund performance ranking or
                                                                                                                                                                communicate about the tool, use the
                                                  filing requirements the MDFP by adding                  performance comparison must include a
                                                                                                                                                                tool or provide written reports generated
                                                  an express exclusion for annual or semi-                copy of the ranking or comparison used
                                                                                                                                                                by the tool.
                                                  annual reports that have been filed with                in the retail communication.12 When                      Since Rule 2214 became effective in
                                                  the SEC in compliance with applicable                   FINRA adopted this requirement, prior                 2005,14 FINRA has found that members
                                                  requirements.11 FINRA believes that it                  to the Internet, FINRA staff did not have             have largely complied with the Rule’s
                                                  would assist members’ understanding of                  ready access to the sources of rankings               requirements applicable to templates for
                                                  Rule 2210 expressly to clarify that                     or comparisons. Today, this information               written reports produced by investment
                                                  annual and semi-annual reports that                     typically is easily available online.                 analysis tools and retail
                                                  have been filed with the SEC are not                    FINRA therefore proposes to eliminate                 communications concerning such tools.
                                                  subject to filing with FINRA. The rule                  the requirement to file ranking and                   FINRA does not believe that the filing
                                                  already excludes prospectuses, fund                     comparison backup material and instead                requirements for these templates and
                                                  profiles, offering circulars and similar                expressly to require members to                       retail communications are necessary
                                                  documents that have been filed with the                 maintain back-up materials as part of                 given this history and in light of the
                                                  SEC. As such, FINRA believes it would                   their records.13                                      investor protection afforded by other
                                                  be consistent to add shareholder reports                                                                      content standards and the requirement
                                                                                                          Generic Investment Company
                                                  that have been filed with the SEC to that                                                                     that members provide access to the tools
                                                                                                          Communications
                                                  list.                                                                                                         and their output upon request of FINRA
                                                  Offering Documents Concerning                              FINRA Rule 2210(c)(3)(A) requires                  staff. Accordingly, FINRA proposes to
                                                  Unregistered Securities                                 members to file within 10 business days               eliminate the filing requirements for
                                                                                                          of first use retail communications                    investment analysis tool report
                                                    Rule 2210(c)(7)(F) currently excludes                 ‘‘concerning’’ registered investment
                                                  from filing ‘‘prospectuses, preliminary                                                                       templates and retail communications
                                                                                                          companies. FINRA proposes to revise                   concerning such tools and instead
                                                  prospectuses, fund profiles, offering                   this filing requirement to cover only
                                                  circulars and similar documents that                                                                          require members to provide FINRA staff
                                                                                                          retail communications that promote a                  with access to investment analysis tools
                                                                                                          specific registered investment company                upon request.15
                                                  (MDFP) portion of the report (as well as any            or family of registered investment
                                                  supplemental sales material attached to or
                                                                                                                                                                Filing Exclusion for Templates
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                                                  distributed with the report) with the Department.’’).   companies. Thus, members would no
                                                    10 See Section 30 of the Investment Company Act       longer be required to file generic                      Members are not required to file retail
                                                  of 1940 and Rules 30a–1 and 30b1–1 thereunder.          investment company retail                             communications that are based on
                                                    11 See proposed amendments to FINRA Rule
                                                                                                          communications.                                       templates that were previously filed
                                                  2210(c)(7)(F). To the extent that a member
                                                  distributes or attaches registered investment
                                                                                                            12 SeeFINRA Rule 2210(c)(3)(A).                       14 SeeNotice to Members 04–86 (November 2004).
                                                  company sales material along with the fund’s
                                                  shareholder report, such material would remain            13 Seeproposed amendments to FINRA Rules              15 Seeproposed amendments to FINRA Rules
                                                  subject to filing under Rule 2210.                      2210(b)(4)(A)(vi) and 2210(c)(3)(A).                  2210(c)(3) and 2214(a).



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                                                  64242                     Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices

                                                  with FINRA but changed only to update                   example, these communications must be                   fund prospectuses are available online,
                                                  recent statistical or other non-narrative               accompanied or preceded by the bond                     and thus an investor can easily access
                                                  information.16 However, members are                     fund’s prospectus and contain specific                  the prospectus, if needed.
                                                  required to re-file previously filed retail             disclosures. Members currently must                        Similarly, FINRA believes that
                                                  communications that are subject to                      file retail communications that include                 requiring members to file these retail
                                                  filing under FINRA Rule 2210(c) to the                  bond mutual fund volatility ratings at                  communications at least 10 business
                                                  extent that the member has updated any                  least 10 business days prior to first use,              days prior to use and to withhold them
                                                  narrative information contained in the                  and withhold them from publication or                   from publication or circulation until any
                                                  prior filing. Often these re-filed retail               circulation until any changes specified                 changes specified by the Department
                                                  communications are templates for fact                   by FINRA have been made.18                              have been made does not provide
                                                  sheets concerning particular funds or                      FINRA believes that some of these                    appreciably greater investor protection.
                                                  products and provide quarterly                          requirements have discouraged                           According to FINRA, this pre-use filing
                                                  information concerning a product’s                      members from including bond fund                        requirement inhibits a member’s ability
                                                  performance, portfolio holdings and                     volatility ratings in their                             to circulate retail communications
                                                  investment objectives.                                  communications due to the significant                   containing volatility ratings in a timely
                                                     Through its review of updated fund                   compliance burdens associated with                      manner. Moreover, members still would
                                                  fact sheets and other similar templates,                doing so, and the level of disclosures                  be required to file these
                                                  FINRA has found that certain narrative                  required to accompany such ratings.                     communications within 10 business
                                                  information has not presented                           FINRA has found that, since Rule 2213                   days of first use, so that if they contain
                                                  significant risk to investors, and that                 first became effective in 2000,19                       misleading content, the Department staff
                                                  these narrative updates typically are                   members have rarely, if ever, filed                     can take appropriate measures to correct
                                                  consistent with applicable standards. In                communications that contain bond fund                   any problems, such as recommending
                                                  particular, narrative updates that are not              volatility ratings. In general, in the few              changes to the communication, or
                                                  predictive in nature and merely describe                cases in which members filed such                       directing the member to cease using the
                                                  market events that occurred during the                  communications with FINRA, the staff                    communication with the public. FINRA
                                                  period covered by the communication,                    has found that they have met applicable                 has found a post-use filing requirement
                                                  or that merely describe changes in a                    standards.                                              to be an effective investor protection
                                                  fund’s portfolio, rarely have presented                    Given that bond fund volatility ratings              approach for most retail
                                                  significant investor risks. In addition,                may provide useful information to                       communications with similar risk
                                                  members often will update narrative                     investors, and that Rule 2213 as                        profiles.21
                                                  information concerning a registered                     currently drafted appears to have                         The proposal also would streamline
                                                  investment company, such as a                           discouraged members from including                      the content and disclosure
                                                  description of a fund’s investment                      these ratings in their communications,                  requirements. In particular, the
                                                  objectives, based on information that is                FINRA believes it is appropriate to                     amendments would eliminate the
                                                  sourced from the fund’s regulatory                      revise the rule to reduce some of these                 requirements: (1) That all disclosures be
                                                  documents filed with the SEC. In both                   burdens while continuing to include                     contained in a separate Disclosure
                                                  cases, FINRA believes that the costs                    requirements that it believes will protect              Statement; (2) to disclose all current
                                                  associated with filing these types of                   investors. Accordingly, FINRA proposes                  bond mutual fund volatility ratings that
                                                  narrative updates exceed the investor                   to modify some of Rule 2213’s                           have been issued with respect to the
                                                  benefits associated with FINRA staff                    requirements.                                           fund; (3) to explain the reason for any
                                                  review of these updates.                                   Consistent with the filing                           change in the current rating from the
                                                     Accordingly, FINRA proposes to                       requirements for other retail                           most recent prior rating; (4) to describe
                                                  expand the template filing exclusion                    communications about specific                           the criteria and methodologies used to
                                                  also to allow members to include                        registered investment companies, the                    determine the rating; (5) to include a
                                                  updated non-predictive narrative                        proposal would no longer require a                      statement that not all bond funds have
                                                  descriptions of market events during the                retail communication that includes a                    volatility ratings; and (6) to include a
                                                  period covered by the communication                     bond fund volatility rating to be                       statement that the portfolio may have
                                                  and factual descriptions of portfolio                   accompanied or preceded by a                            changed since the date of the rating.
                                                  changes without having to refile the                    prospectus for the fund, and would                        FINRA believes that many of these
                                                  template, as well as updated                            permit members to file these                            requirements are unnecessary in light of
                                                                                                          communications within 10 business                       the content requirements that still will
                                                  information that is sourced from a
                                                                                                          days of first use rather than prior to                  apply to such retail communications.
                                                  registered investment company’s
                                                                                                          use.20                                                  For example, members still would not
                                                  regulatory documents filed with the
                                                                                                             FINRA believes that the requirement                  be permitted to refer to a volatility
                                                  SEC.17
                                                                                                          that any retail communication including                 rating as a ‘‘risk’’ rating, and would have
                                                  Bond Mutual Fund Volatility Ratings                     a bond fund volatility rating be
                                                    FINRA Rule 2213 permits members to                    accompanied or preceded by a fund                         21 As a general matter, FINRA does not believe

                                                                                                          prospectus increases the burdens                        that retail communications that include bond fund
                                                  use communications that include                                                                                 volatility ratings present risks of investor harm that
                                                  ratings provided by independent third                   associated with these communications                    are comparable to other retail communications that
                                                  parties that address the sensitivity of the             without adding commensurate investor                    require pre-use filing, such as retail
                                                  net asset value of an open-end                          protection. Except in rare circumstances                communications that include self-created rankings
                                                                                                          due to operational hardship, all mutual                 or comparisons or retail communications
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                                                  management investment company’s                                                                                 concerning security futures. See FINRA Rule
                                                  bond portfolio to changes in market                                                                             2210(c)(2)(A) and (B). Retail communications that
                                                                                                            18 FINRA   Rules 2210(c)(2)(C) and 2213(b) and (c).
                                                  conditions and the general economy,                                                                             include self-created rankings or comparisons
                                                                                                            19 See Notice to Members 00–23 (April 2000).          present a greater risk of being misleading than bond
                                                  subject to a number of requirements. For                  20 See proposed amendments to FINRA Rules             fund volatility ratings, since they are not created by
                                                                                                          2210(c) and 2213(b). This change relates only to        an entity that is independent of the member. In
                                                    16 SeeFINRA Rule 2210(c)(7)(B).                       Rule 2213 and does not affect a member’s obligation     addition, security futures are more complex and
                                                    17 Seeproposed amendments to FINRA Rule               to deliver a prospectus under the Securities Act or     potentially more volatile than most bond mutual
                                                  2210(c)(7)(B).                                          for Investment Company Act companies.                   funds.



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                                                                                  Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices                                                 64243

                                                  to incorporate the most recently                          III. Comment Summary and FINRA’s                      members to file these retail
                                                  available rating and reflect information                  Response                                              communications within 10 business
                                                  that, at a minimum, is current to the                        As noted above, the Commission                     days of first use for a one-year period,
                                                  most recent calendar quarter end. The                     received five comment letters on the                  rather than requiring these filings at
                                                  criteria and methodology used to                          proposed rule change 24 and a response                least 10 business days prior to use.32
                                                  determine the rating still would have to                                                                           One commenter strongly opposed the
                                                                                                            letter from FINRA.25 As discussed in
                                                  be based exclusively on objective,                                                                              proposed change to the new member
                                                                                                            more detail below, four of the
                                                  quantifiable factors, and such                                                                                  filing requirement.33 The commenter
                                                                                                            commenters generally supported the
                                                  communications would have to include                                                                            stated that the proposed change would
                                                                                                            proposal, but had some suggestions for                eliminate the proactive investor
                                                  a link to, or Web site address for, a Web                 changes.26 One commenter opposed the
                                                  site that includes the criteria and                                                                             protection that the current rule affords
                                                                                                            proposal.27                                           customers, and that post-use review of
                                                  methodology. Communications would
                                                  have to provide the name of the entity                    Continuation of Retrospective Review                  all new member retail communications
                                                  that issued the rating, the most current                                                                        by FINRA will not provide adequate
                                                                                                              While two commenters generally
                                                  rating and date for the rating, and                                                                             investor protection for customers.34 The
                                                                                                            supported the proposal, both
                                                  whether consideration was paid for the                                                                          commenter also argued that the pre-use
                                                                                                            encouraged FINRA to continue its
                                                  rating, as well as a description of the                                                                         filing requirement provides a deterrent
                                                                                                            retrospective review of its rules
                                                  types of risks the rating measures.                                                                             effect to potential bad actors, and that a
                                                                                                            governing communications with the                     post-use filing requirement would
                                                     FINRA believes that, as long as the                    public to address other areas.28 One                  embolden new members to prepare
                                                  required disclosures are provided, it is                  commenter recommended that FINRA                      riskier retail communications.35
                                                  not necessary that they appear in a                       update its rules governing social media,                 Another commenter supported the
                                                  separate Disclosure Statement. FINRA                      mobile devices, and electronic                        proposed change to the new member
                                                  also believes it is unnecessary to                        communications, to address the amount                 filing requirement from a pre-use to a
                                                  disclose all other current volatility                     of disclosure FINRA requires in print                 post-use requirement, but argued that
                                                  ratings assigned to the advertised fund,                  advertising, and to eliminate to the                  FINRA should go further and eliminate
                                                  since this requirement is not imposed                     extent possible differences among the                 the filing requirement entirely in some
                                                  under other similar rules. For example,                   rules governing broker-dealer and                     circumstances.36 This commenter
                                                  FINRA Rule 2214 allows members to                         investment adviser communications,                    asserted that other rules and
                                                  provide fund ranking information                          particularly with respect to                          requirements currently in place are
                                                  without also requiring the member to                      communications containing projections                 sufficient to offer the important investor
                                                  disclose all rankings assigned by other                   or performance information.29 Another                 protections contemplated by the new
                                                  ranking entities. The other disclosure                    commenter recommended that FINRA                      member filing requirement, citing as an
                                                  requirements add little understanding                     codify a set of clear disclosure standards            example FINRA’s new member
                                                  about the rating presented, while adding                  for closed-end fund marketing materials               application process pursuant to NASD
                                                  voluminous text to the retail                             and to eliminate the filing requirement               Rule 1013.37 The commenter suggested
                                                  communication. In addition, if an                         for these communications.30                           that FINRA impose the filing
                                                  investor does seek more information                         In its response, FINRA stated that it               requirement only on new members that
                                                  about the criteria and methodology used                   continues to consider additional action               do not have compliance or supervisory
                                                  to create the rating, this information will               on its retrospective review of the                    personnel with at least five years of
                                                  be available via a hyperlink to a separate                communications rules, including those                 experience directly related to sales
                                                  Web site.                                                 raised by commenters on this                          practice requirements that would be
                                                                                                            proposal.31                                           responsible for reviewing and approving
                                                  Proposed Partial Amendment No. 1                                                                                the firm’s retail communications.38
                                                                                                            New Member Filing Requirements
                                                                                                                                                                  Alternatively, the commenter suggested
                                                    In response to comments 22 (discussed                      FINRA Rule 2210(c)(1)(A) currently                 narrowing the new member filing
                                                  below), FINRA has determined not to                       requires new FINRA members to file                    requirement to exclude generic retail
                                                  amend its current new member filing                       with FINRA retail communications used                 communications and retail
                                                  requirements, as set forth in FINRA Rule                  in any electronic or other public media
                                                  2210(c)(1)(A), at this time. It has                       at least 10 business days prior to use.                  32 The proposed change also would delete as

                                                  therefore deleted the proposed changes                    This requirement extends for one year                 redundant current rule text that permits a new
                                                  to FINRA Rule 2210(c)(1)(A). Although                     from the effective date of the firm’s                 member to file a retail communication that is a free
                                                                                                                                                                  writing prospectus filed with the SEC pursuant to
                                                  FINRA believes that it is a close balance                 membership. This new firm filing                      Securities Act Rule 433(d)(1)(ii) within 10 business
                                                  between the investor protection benefits                  requirement only applies to broadly                   days of first use rather than at least 10 business
                                                  provided by pre-use review and the                        disseminated retail communications,                   days prior to first use.
                                                  burden of complying with the existing                     such as generally accessible Web sites,                  33 See PIABA Letter at 1–3.
                                                                                                                                                                     34 See id. at 2–3.
                                                  rule, FINRA believes that it is more                      print media communications, and                          35 See PIABA Letter at 2–3. As FINRA stated in
                                                  prudent to defer making the change to                     television and radio commercials. The                 its response, ‘‘PIABA also criticized the proposed
                                                  post-use filing of new member retail                      initial proposal would have modified                  changes to the new member filing requirement
                                                  communications at this time. FINRA                        this requirement to permit new                        based on the apparently mistaken belief that the
                                                  will continue to accumulate more data                                                                           proposal would differentiate its application
                                                                                                                                                                  between new member Web sites, and other widely
                                                  on the frequency and types of revisions                     24 See supra note 4.
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                                                                                                              25 See
                                                                                                                                                                  disseminated retail communications.’’ See FINRA
                                                  required for new member retail                                     supra note 5.                                Letter at 3 n.5. FINRA therefore clarified that
                                                                                                              26 See Fidelity Letter, FOLIO Letter, ICI Letter,
                                                  communications before determining                                                                               ‘‘although an earlier version of the proposal
                                                                                                            and SIFMA Letter.                                     contained such a distinction, the version FINRA
                                                  whether to consider any changes to this                     27 See PIABA Letter.
                                                                                                                                                                  filed with the Commission for comment did not.’’
                                                  requirement in the future.23                                28 See Fidelity Letter and ICI Letter.              Id.
                                                                                                              29 See Fidelity Letter.                                36 See FOLIO Letter at 1–2.
                                                    22 See   PIABA Letter at 2.                               30 See ICI Letter.                                     37 See id.
                                                    23 See   FINRA Letter at 3.                               31 See FINRA Letter at 2.                              38 See id.




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                                                  64244                      Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices

                                                  communications that contain non-                        fund performance (‘‘MDFP’’) portion of                    Two commenters supported this
                                                  predictive narrative descriptions.39                    a registered investment company                        proposed change.55 However, one
                                                     In response to the suggestion by one                 shareholder report if the report is                    commenter requested that FINRA clarify
                                                  commenter that FINRA eliminate the                      distributed or made available to                       how this filing exclusion interrelates
                                                  new member filing requirement in                        prospective investors. FINRA proposes                  with Securities Act Rule 482.56 In
                                                  certain circumstances and narrow it in                  to exclude from the FINRA filing                       response to this request, FINRA stated
                                                  others, FINRA noted that the current                    requirements the MDFP by adding an                     in its response that it intends the
                                                  rule already contains a mechanism to                    express exclusion for annual or semi-                  registered investment company filing
                                                  provide regulatory relief in the kinds of               annual reports that have been filed with               requirement to apply to any retail
                                                  circumstances the commenter cited.40                    the SEC in compliance with applicable                  communication that is governed by
                                                  FINRA stated in its response that it is                 requirements.                                          either Securities Act Rule 482 or
                                                  authorized conditionally or                                Two commenters supported this                       Investment Company Act Rule 34b–1, or
                                                  unconditionally to grant an exemption                   proposed change.48 One commenter                       that otherwise promotes or recommends
                                                  from the new member filing                              noted that this exclusion would make                   a specific registered investment
                                                  requirement for good cause shown.41                     FINRA’s rule less burdensome on asset                  company or family of registered
                                                  Thus, if a member makes a persuasive                    management firms by eliminating                        investment companies.57 To the extent
                                                  case that the new member filing                         redundant filing requirements.49                       that a retail communication qualifies as
                                                  requirement should not apply to the                     Another commenter opposed this                         a generic investment company
                                                  firm, such as where the new firm is the                 change on the ground that Commission                   advertisement under Securities Act Rule
                                                  successor to an existing firm and its                   staff does not fully review all regulatory             135a, FINRA stated that a member
                                                  compliance personnel have                               filings made on the EDGAR system,                      would not be required to file the retail
                                                  demonstrated familiarity with the                       which is where filings of fund                         communication.58
                                                  communications rules, FINRA may                         shareholder reports are made.50
                                                  consider granting an exemption from                                                                            Filing Exclusion for Templates
                                                                                                             In its response, FINRA stated that it
                                                  the filing requirement.42 In addition,                  maintains that the MDFP portion of                        Under current rules, members are not
                                                  FINRA noted that even new members                       shareholder reports should be excluded                 required to file retail communications
                                                  are not required to file retail                         from the filing requirements.51 FINRA                  that are based on templates that were
                                                  communications where those                              stated that it has found through its filing            previously filed with FINRA but
                                                  communications do not make a                            program that the MDFPs in shareholder                  changed only to update recent statistical
                                                  financial or investment                                 reports rarely have raised issues                      or other non-narrative information.59
                                                  recommendation or otherwise promote a                   requiring members to revise or                         However, members are required to re-
                                                  product or service of the member.43                     withdraw reports from circulation.52                   file previously filed retail
                                                  Thus, FINRA’s view is that truly                        FINRA acknowledged that Commission                     communications that are subject to
                                                  generic, non-promotional retail                         staff may not review all securities-                   filing under FINRA Rule 2210(c) to the
                                                  communications need not be filed under                  related filings contemporaneous with                   extent that the member has updated
                                                  this requirement.44                                     their submission, but pointed out in its               narrative information contained in the
                                                     After considering all of the comments,                                                                      prior filing.
                                                                                                          response that Commission staff can
                                                  FINRA stated that it has determined not
                                                                                                          review higher risk communications as                      FINRA’s proposal would expand the
                                                  to amend its current new member filing
                                                                                                          needed.53 FINRA stated its belief that                 template filing exclusion also to allow
                                                  requirements at this time.45 Although
                                                                                                          this change would not appreciably                      members to include updated, non-
                                                  FINRA believes that it is a close balance
                                                                                                          impact investor protection and would                   predictive narrative descriptions of
                                                  between the investor protection benefits
                                                                                                          allow FINRA to allocate its staff                      market events that occurred during the
                                                  provided by pre-use review and the
                                                                                                          resources more efficiently to focus on                 period covered by the communication
                                                  burden of complying with the existing
                                                                                                          reviewing higher risk communications                   and factual descriptions of portfolio
                                                  rule, FINRA believes that it is more
                                                  prudent to defer making the change to                   more expeditiously.54                                  changes without having to re-file the
                                                  post-use filing of new member retail                                                                           template. Similarly, a template could
                                                                                                          Generic Investment Company
                                                  communications at this time.46 FINRA                                                                           include information that is sourced from
                                                                                                          Communications
                                                  stated that it will continue to                                                                                a registered investment company’s
                                                                                                             FINRA Rule 2210(c)(3)(A) requires                   regulatory documents filed with the
                                                  accumulate more data on the frequency
                                                                                                          members to file within 10 business days                Commission without triggering a
                                                  and types of revisions required for new
                                                  member retail communications before                     of first use retail communications                     requirement to re-file.
                                                  determining whether to consider any                     ‘‘concerning’’ registered investment                      Two commenters supported this
                                                  changes to this requirement in the                      companies. FINRA proposes to revise                    proposed change, but recommended
                                                  future.47                                               this filing requirement to cover only                  amending the proposal.60 One of these
                                                                                                          retail communications that promote a                   commenters recommended that the
                                                  Investment Company Shareholder                          specific registered investment company                 exclusion cover any non-predictive
                                                  Reports                                                 or family of registered investment                     narrative information that comes from
                                                     FINRA currently requires members to                  companies. Thus, members would no                      either an independent data provider or
                                                  file the management’s discussion of                     longer be required to file generic                     is sourced from an investment
                                                                                                          investment company retail                              company’s regulatory documents filed
                                                    39 See id.                                            communications.
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                                                    40 See FINRA Letter at 3.                                                                                      55 See   FOLIO Letter at 3; see also SIFMA Letter
                                                    41 See FINRA Rule 2210(c)(9)(A).                        48 See FINRA Letter at 4.                            at 3.
                                                    42 See FINRA Letter at 3.                               49 See SIFMA Letter at 2.                              56 See SIFMA Letter at 3.
                                                    43 See id.; see also FINRA Rule 2210(c)(7)(C).          50 See PIABA Letter at 4.                              57 See FINRA Letter at 4–5.
                                                    44 See FINRA Letter at 3.                               51 See FINRA Letter at 4.                              58 See FINRA Letter at 5.
                                                    45 See FINRA Letter at 3.                               52 See id.                                             59 See FINRA Rule 2210(c)(7)(B).
                                                    46 See id.                                              53 See id.                                             60 See Fidelity Letter at 2–3; see also ICI Letter at
                                                    47 See id.                                              54 See id.                                           3–4.



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                                                                              Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices                                            64245

                                                  with the Commission.61 This                              ranking entity as defined in Rule 2212.72             portfolio to changes in market
                                                  commenter recommended that, at the                       FINRA stated its belief that the better               conditions and the general economy,
                                                  very least, this filing exclusion cover                  test is whether the information is                    subject to a number of requirements.
                                                  non-predictive narrative information                     sourced from Commission filings, rather               These requirements include that the
                                                  that is (1) purchased or licensed directly               than basing it on the provider’s business             communication be accompanied or
                                                  from a third-party data provider, and (2)                model.73                                              preceded by the fund’s prospectus, that
                                                  sourced from a Commission                                   FINRA stated that it does not agree                it be filed at least 10 business days prior
                                                  document.62                                              that the template filing exclusion also               to use with FINRA, and that it include
                                                     The second commenter recommended                      should cover commentary.74 As one                     a number of disclosures. FINRA has
                                                  that the filing exclusion cover                          commenter acknowledged, commentary                    proposed to revise these requirements
                                                  modifications limited to narrative                       often includes forward looking                        by no longer requiring such
                                                  factual changes provided by any                          statements about the market or a                      communications to be accompanied or
                                                  ‘‘ranking entity,’’ as such term is                      particular fund.75 Accordingly, FINRA                 preceded by a fund prospectus, by
                                                  defined in FINRA Rule 2212(a).63 The                     believes these kinds of narrative updates             allowing members to file such
                                                  commenter also recommended that                          should be re-filed.76                                 communications within 10 business
                                                  FINRA broaden the reference to ‘‘non-                       Finally, FINRA stated that it does not             days of first use rather than 10 days
                                                  predictive narrative information that                    believe the enforcement cases cited by                prior to use, and by streamlining some
                                                  describes market events’’ to expressly                   one commenter support its opposition                  of the content standards and required
                                                  permit commentary.64 Finally, the                        to revising the template filing                       disclosures.
                                                  commenter argued that otherwise the                      exclusion.77 Those cases did not involve                 One commenter opposed these
                                                  proposal could be unduly narrow and                      updates of templates, but rather instead              changes on the ground that recent
                                                  difficult for members to apply.65                        involved misleading marketing                         enforcement actions involving the sale
                                                     One commenter opposed this change                     materials that members would continue                 of bond funds demonstrate that bond
                                                  entirely, arguing that FINRA should                      to be required to file even after the                 funds should be highly regulated.84
                                                  review any narrative descriptions                        proposed change to the template filing                FINRA responded that although it
                                                  included in retail communications for                    exclusion.78 FINRA noted that its                     agrees that bond funds and members’
                                                  misleading information.66 The                            members are already required to file                  sales of such funds should be effectively
                                                  commenter cited several recent FINRA                     mutual fund retail communications, and                regulated, it disagrees that the proposed
                                                  enforcement cases involving misleading                   to the extent a member is using a retail              changes would undermine this goal.85
                                                  retail communications as grounds for                     communication that becomes                            FINRA noted that the commenter did
                                                  maintaining FINRA’s current template                     misleading due to changes in market                   not allege that any of its cited cases
                                                  filing exclusion.67                                      conditions, the member must either                    involved communications that included
                                                     In its response, FINRA disagreed that                 cease using the communication or revise               bond fund volatility ratings, and
                                                  Rule 2210 should exclude from filing                     the communication to make it                          additionally pointed out that FINRA has
                                                  any template updates that are based on                   accurate.79 If the revision constitutes a             not brought any enforcement actions
                                                  any non-predictive narrative                             material change to the retail                         involving violations of FINRA Rule
                                                  information that is sourced from an                      communication, the member must re-                    2213.86
                                                  independent data provider.68 FINRA                       file it.80                                               In addition, FINRA stated that the
                                                  stated its belief that such a standard                      Moreover, FINRA noted, the FINRA                   proposed changes would not alter a
                                                  could potentially permit inclusion of                    Rule 2210 content standards apply                     FINRA member’s obligation to file retail
                                                  non-predictive narrative information                     regardless of whether a member re-files               communications concerning bond
                                                  that is intended to promote future sales                 a retail communication with FINRA.81                  mutual funds.87 FINRA stated that the
                                                  of a fund, which FINRA believes should                   FINRA believes existing standards, even               only filing change would be that retail
                                                  be re-filed.69 However, FINRA stated if                  after this change to the template filing              communications that included a bond
                                                  a member updates a template based on                     exclusion, strongly protect retail
                                                  information that is sourced from a                                                                             fund volatility rating would have to be
                                                                                                           investors from receiving potentially                  filed within 10 business days of first
                                                  registered investment company’s                          misleading communications.82
                                                  regulatory documents filed with the                                                                            use, similar to any other retail
                                                                                                           Accordingly, FINRA stated that it is not              communication concerning a specific
                                                  Commission, the update would qualify                     revising its proposed changes to the
                                                  for this filing exclusion.70 FINRA stated                                                                      fund or fund family, rather than at least
                                                                                                           template filing exclusion.83                          10 business days prior to use.88 Finally,
                                                  that this exclusion would apply even if
                                                  an independent data provider supplies                    Bond Fund Volatility Ratings                          FINRA stated that Rule 2213 also would
                                                  the information that is sourced from the                                                                       continue to impose content and
                                                                                                             FINRA Rule 2213 permits members to
                                                  Commission filings.71                                                                                          disclosure requirements that will
                                                                                                           use communications that include
                                                     Further, FINRA stated that it does not                                                                      provide investors with significant
                                                                                                           ratings provided by independent third
                                                  agree that the template filing exclusion                                                                       information about the meaning and
                                                                                                           parties that address the sensitivity of the
                                                  should be based on whether narrative                                                                           limitations of volatility ratings.89
                                                                                                           net asset value of a bond mutual fund’s
                                                  factual changes are provided by a                                                                              IV. Discussion and Commission
                                                                                                             72 See id.                                          Findings
                                                    61 See Fidelity Letter at 2–3.                           73 See id.
                                                    62 See id. at 2.                                         74 See id.                                            After careful review of the proposed
                                                    63 See ICI Letter at 3.                                  75 See ICI Letter at 4 n.10.                        rule change, as modified by Partial
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                                                    64 See id. at 4.                                         76 See FINRA Letter at 6.                           Amendment No. 1, the comment letters,
                                                    65 See id.                                               77 See FINRA Letter at 6.
                                                    66 See PIABA Letter at 4–5.                              78 See id.                                            84 See PIABA Letter at 5–6.
                                                    67 See id.                                               79 See id.                                            85 See FINRA Letter at 7.
                                                    68 See FINRA Letter at 6.                                80 See FINRA Rule 2210(c)(7)(A).                      86 See FINRA Letter at 7.
                                                    69 See id.                                               81 See FINRA Letter at 6.                             87 See id.
                                                    70 See id.                                               82 See id.                                            88 See id.
                                                    71 See id.                                               83 See id.                                            89 See id.




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                                                  64246                     Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices

                                                  and FINRA’s response to the comments,                      The Commission further believes that               post all comments on the Commission’s
                                                  the Commission finds that the proposal,                 FINRA’s response, as discussed in more                Internet Web site (http://www.sec.gov/
                                                  as modified by Partial Amendment No.                    detail above, appropriately addressed                 rules/sro.shtml). Copies of the
                                                  1, is consistent with the requirements of               commenters’ concerns and adequately                   submission, all subsequent
                                                  the Exchange Act and the rules and                      explained its reasons for modifying its               amendments, all written statements
                                                  regulations thereunder that are                         proposal to maintain the current pre-use              with respect to the proposed rule
                                                  applicable to a national securities                     filing requirement for new member                     change that are filed with the
                                                  association.90 Specifically, the                        retail communications. The Commission                 Commission, and all written
                                                  Commission finds that the rule change                   believes that this modification responds              communications relating to the
                                                  is consistent with Section 15A(b)(6) of                 to one of the primary concerns raised by              proposed rule change between the
                                                  the Exchange Act,91 which requires,                     the commenter opposing the proposal                   Commission and any person, other than
                                                  among other things, that FINRA rules be                 on the grounds that changing to a post-               those that may be withheld from the
                                                  designed to prevent fraudulent and                      use filing requirement for new members                public in accordance with the
                                                  manipulative acts and practices, to                     would not provide adequate investor                   provisions of 5 U.S.C. 552, will be
                                                  promote just and equitable principles of                protection, and that a pre-use filing                 available for Web site viewing and
                                                  trade, and, in general, to protect                      requirement has a deterrent effect on                 printing in the Commission’s Public
                                                  investors and the public interest.                      bad actors.96 As noted above, FINRA                   Reference Room, 100 F Street NE.,
                                                     As stated in the Notice, FINRA                       plans to continue to ‘‘accumulate more                Washington, DC 20549–1090, on official
                                                  believes that the proposal will ‘‘enhance               data on the frequency and types of                    business days between the hours of
                                                  the efficiency’’ of its communications                  revisions required for new member                     10:00 a.m. and 3:00 p.m. Copies of such
                                                  with the public rules ‘‘with no                         retail communications before                          filing will also be available for
                                                  reduction in investor protection.’’ 92                  determining whether to consider any                   inspection and copying at the principal
                                                  Specifically, FINRA ‘‘believes that the                 changes to this requirement in the                    office of FINRA. All comments received
                                                  proposed rule change will improve                       future.’’ 97 The Commission believes                  will be posted without change; the
                                                  efficiency and reduce regulatory burden                 that the approach proposed by FINRA is                Commission does not edit personal
                                                  by reducing the filing requirements                     appropriate and designed to protect                   identifying information from
                                                  applicable to retail communications                     investors and the public interest,                    submissions. You should submit only
                                                  distributed by members and                              consistent with Section 15A(b)(6) of the              information that you wish to make
                                                  streamlining the content and disclosure                 Exchange Act. For these reasons, the                  available publicly. All submissions
                                                  requirements for retail communications                  Commission finds that the proposed                    should refer to File Number SR–FINRA–
                                                  that include bond mutual fund volatility                rule change is consistent with the                    2016–018 and should be submitted on
                                                  ratings, while maintaining necessary                    Exchange Act and the rules and                        or before October 11, 2016.
                                                  investor protections.’’ 93 With respect to              regulations thereunder.
                                                                                                                                                                VI. Accelerated Approval of Proposed
                                                  the proposal for amending the new                       V. Solicitation of Comments on Partial                Rule Change, as Modified by Partial
                                                  member filing requirements in FINRA                     Amendment No. 1 to the Proposed Rule                  Amendment No. 1
                                                  Rule 2210(c)(1)(A), FINRA stated in its                 Change
                                                  response upon consideration of the                                                                               The Commission finds good cause to
                                                  comments that were filed in opposition                     Interested persons are invited to                  approve the proposed rule change, as
                                                  to the proposal, that ‘‘it is more prudent              submit written data, views, and                       modified by Partial Amendment No. 1,
                                                  to defer making the change to post-use                  arguments concerning the foregoing,                   prior to the thirtieth day after the date
                                                  filing of new member retail                             including whether the proposal, as                    of publication of notice of the amended
                                                  communications at this time.’’ 94 It                    modified by Partial Amendment No. 1,                  proposal in the Federal Register. The
                                                  therefore filed Partial Amendment No. 1                 is consistent with the Exchange Act.                  revisions made to the proposal in Partial
                                                  on September 1, 2016, in which it                       Comments may be submitted by any of                   Amendment No. 1 will provide that the
                                                  proposed that the new member pre-use                    the following methods:                                current pre-use filing requirement for
                                                  filing requirements in FINRA Rule                       Electronic Comments                                   new member retail communications
                                                  2210(c)(1)(A) remain unchanged.95                         • Use the Commission’s Internet                     remains unchanged, as currently set
                                                     Taking into consideration the                        comment form (http://www.sec.gov/                     forth in FINRA Rule 2210(c)(1)(A). As
                                                  comments and FINRA’s response and                       rules/sro.shtml); or                                  noted above, the Commission believes
                                                  proposed partial amendment, the                           • Send an email to rule-comments@                   that this modification responds to one of
                                                  Commission believes that the proposal                   sec.gov. Please include File Number SR–               the primary concerns raised by the
                                                  is consistent with the Exchange Act.                    FINRA–2016–018 on the subject line.                   commenter opposing the proposal on
                                                  The Commission believes that the                                                                              the grounds that changing to a post-use
                                                  proposal promotes regulatory efficiency                 Paper Comments                                        filing requirement for new members
                                                  by selectively streamlining content and                   • Send paper comments in triplicate                 would not provide adequate investor
                                                  disclosure requirements for retail                      to Secretary, Securities and Exchange                 protection,98 and notes that FINRA
                                                  communications without undermining                      Commission, 100 F Street NE.,                         plans to continue to accumulate more
                                                  strong regulatory protections for                       Washington, DC 20549–1090.                            data before determining whether to
                                                  investors.                                              All submissions should refer to File                  consider any changes to this
                                                                                                          Number SR–FINRA–2016–018. This file                   requirement in the future.99
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                                                    90 In approving this rule change, the Commission
                                                                                                          number should be included on the                         Accordingly, the Commission finds
                                                  has considered the rule’s impact on efficiency,         subject line if email is used. To help the            good cause, pursuant to Section 19(b)(2)
                                                  competition, and capital formation. See 15 U.S.C.
                                                  78c(f).                                                 Commission process and review your                    of the Exchange Act,100 to approve the
                                                    91 15 U.S.C. 78o–3(b)(6).                             comments more efficiently, please use                 proposed rule change, as modified by
                                                    92 Notice at 39081.                                   only one method. The Commission will
                                                    93 Notice at 39084.                                                                                           98 See PIABA Letter at 2–3.
                                                    94 FINRA Letter at 3.                                   96 SeePIABA Letter at 2–3.                            99 See FINRA Letter at 3.
                                                    95 Partial Amendment No. 1.                             97 FINRA Letter at 3.                                 100 15 U.S.C. 78s(b)(2).




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                                                                            Federal Register / Vol. 81, No. 181 / Monday, September 19, 2016 / Notices                                                        64247

                                                  Partial Amendment No. 1, on an                          II. Self-Regulatory Organization’s                       Commentary .01 to Rule 6.61, which
                                                  accelerated basis.                                      Statement of the Purpose of, and                         was March 4, 2016.6
                                                                                                          Statutory Basis for, the Proposed Rule                      In March 2016, because the Exchange
                                                  VII. Conclusion                                                                                                  had not yet implemented the
                                                                                                          Change
                                                    It is therefore ordered pursuant to                                                                            Underlying Stock Price/Strike Price
                                                  Section 19(b)(2) 101 of the Exchange Act                  In its filing with the Commission, the                 Check, the Exchange extended the
                                                  that the proposal (SR–FINRA–2016–                       self-regulatory organization included                    deadline to implement Rule 6.61(a)(2)
                                                  018), as modified by Partial Amendment                  statements concerning the purpose of,                    and (3) until July 31, 2016 (the ‘‘July
                                                  No. 1, be and hereby is approved on an                  and basis for, the proposed rule change                  31st Deadline’’).7 Subsequent to this
                                                  accelerated basis.                                      and discussed any comments it received                   extension, the Exchange modified
                                                                                                          on the proposed rule change. The text                    Commentary .01 to Rule 6.61 to exclude
                                                                                                          of those statements may be examined at                   from the Underlying Stock Price/Strike
                                                    For the Commission, by the Division of                the places specified in Item IV below.                   Price Check certain securities for which
                                                  Trading and Markets, pursuant to delegated              The Exchange has prepared summaries,                     there was no reliable (or in some cases
                                                  authority.102                                           set forth in sections A, B, and C below,                 any) last sale data.8 Although the
                                                  Robert W. Errett,                                                                                                Exchange had finalized the technology
                                                                                                          of the most significant parts of such
                                                  Deputy Secretary.                                                                                                related to the Underlying Stock Price/
                                                                                                          statements.
                                                  [FR Doc. 2016–22418 Filed 9–16–16; 8:45 am]
                                                                                                                                                                   Strike Price Check, because this
                                                                                                          A. Self-Regulatory Organization’s                        technology was packaged in a larger
                                                  BILLING CODE 8011–01–P
                                                                                                          Statement of the Purpose of, and the                     technology release that is currently
                                                                                                          Statutory Basis for, the Proposed Rule                   being rolled out, the Exchange was not
                                                  SECURITIES AND EXCHANGE                                 Change                                                   able to implement the technology by the
                                                  COMMISSION                                                                                                       July 31st Deadline. The Exchange is in
                                                                                                          1. Purpose                                               the process of implementing the
                                                                                                                                                                   technology release that includes the
                                                  [Release No. 34–78831; File No. SR–                        The Exchange is proposing to extend
                                                                                                                                                                   Underlying Stock Price/Strike Price
                                                  NYSEARCA–2016–126]                                      the deadline for implementing Rule 6.61                  Check and plans to complete this
                                                                                                          (a)(2) and (3) until September 30, 2016.                 implementation no later than the end of
                                                  Self-Regulatory Organizations; NYSE                     The Exchange has not met the current                     September 2016. The Exchange believes
                                                  Arca, Inc.; Notice of Filing and                        implementation deadline of July 31,                      the proposed extension of the July 31st
                                                  Immediate Effectiveness of Proposed                     2016.                                                    Deadline until September 30, 2016
                                                  Rule Change To Extend the Deadline
                                                                                                             In March 2015, the Commission                         would provide the Exchange with
                                                  for Implementing Rule 6.61(a)(2) and
                                                                                                          approved Rule 6.61, which provides a                     sufficient time to implement the
                                                  (3) Until September 30, 2016
                                                                                                          price protection risk mechanism for                      functionality related to the rule.
                                                  September 13, 2016.                                     Market Maker quotes.4 Rule 6.61                          Moreover, the proposed change would
                                                                                                          provides two layers of price protection                  update the rule to reflect the extended
                                                     Pursuant to Section 19(b)(1) 1 of the
                                                                                                          to incoming Market Maker quotes,                         deadline, thus making clear to investors
                                                  Securities Exchange Act of 1934 (the
                                                                                                          rejecting those Market Maker quotes that                 and the public that the Underlying
                                                  ‘‘Act’’) 2 and Rule 19b–4 thereunder,3
                                                                                                          exceed certain parameters, as a risk                     Stock Price/Strike Price Check is not yet
                                                  notice is hereby given that, on
                                                                                                          mitigation tool.5 The Exchange has                       implemented.9
                                                  September 6, 2016, NYSE Arca, Inc. (the
                                                  ‘‘Exchange’’ or ‘‘NYSE Arca’’) filed with               implemented the first layer of price                     2. Statutory Basis
                                                  the Securities and Exchange                             protection (the NBBO Reasonability                          The proposed rule change is
                                                  Commission (the ‘‘Commission’’) the                     Check) and had until one year from the                   consistent with Section 6(b) of the
                                                  proposed rule change as described in                    date of the Approval Order to
                                                  Items I and II below, which Items have                  implement the second layer of                               6 See Securities Exchange Act Release No. 75156

                                                  been prepared by the self-regulatory                    protection (the Underlying Stock Price/                  (June 11, 2015), 80 FR 34756 (June 17, 2015) (SR–
                                                  organization. The Commission is                         Strike Price Check) pursuant to                          NYSEArca–2015–45).
                                                                                                                                                                      7 See Securities Exchange Act Release No. 77357
                                                  publishing this notice to solicit
                                                                                                                                                                   (March 14, 2016), 81 FR 14912 (March 18, 2016)
                                                  comments on the proposed rule change                       4 See Securities Exchange Act Release No. 74441
                                                                                                                                                                   (SR–NYSEARCA–2016–41).
                                                  from interested persons.                                (March 4, 2015), 80 FR 12664 (March 10, 2015) (SR–          8 See Securities Exchange Act Release No. 77748
                                                                                                          NYSEArca–2014–150) (Approval Order); see also            (April 29, 2016), 81 FR 27178 (May 5, 2016) (SR–
                                                  I. Self-Regulatory Organization’s                       Securities Exchange Act Release No. 74018 (January       NYSEARCA–2016–57).
                                                  Statement of the Terms of Substance of                  8, 2015), 80 FR 1982 (January 14, 2015) (SR–                9 The Exchange has issued Trader Updates

                                                  the Proposed Rule Change                                NYSEArca–2014–150) (Notice).                             informing its market participants that the
                                                                                                             5 The first layer of price protection assesses
                                                                                                                                                                   functionality related to the Underlying Stock Price/
                                                    The Exchange proposes to extend the                   incoming sell quotes against the NBB and incoming        Strike Price Check is not yet available but is
                                                                                                          buy quotes against the NBO (the ‘‘NBBO Price             currently being implemented (together with the
                                                  deadline for implementing Rule                          Reasonability Check’’). Specifically, Rule 6.61(a)(1)    other technology updates with which it was
                                                  6.61(a)(2) and (3) until September 30,                  provided that when an NBBO is available, a Market        packaged). See, e.g., Trader Updates regarding
                                                  2016. The proposed rule change is                       Maker quote would be rejected if it is priced a          Enhancements to Risk Control Functionality in
                                                  available on the Exchange’s Web site at                 specified dollar amount or percentage through the        Enhanced Certification Environment, dated 6/6/16,
                                                                                                          contra-side NBBO. The second layer of price              available here, https://www.nyse.com/publicdocs/
                                                  www.nyse.com, at the principal office of                protection assesses the price of call or put bids        nyse/notifications/trader-update/NYSE%20
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                                                  the Exchange, and at the Commission’s                   against a specified benchmark (the ‘‘Underlying          Amex%20and%20Arca%20-
                                                  Public Reference Room.                                  Stock Price/Strike Price Check’’), per Rule 6.61(a)(2)   %20Enhanced%20Risk%
                                                                                                          and (3). This second layer of protection applies to      20Controls%20in%20Enhanced%20Cert.pdf and
                                                    101 Id.
                                                                                                          bids in call options or put options when (1) there       regarding Risk Controls/Series Lookup Table
                                                    102 17
                                                                                                          is no NBBO available, for example, during pre-           Enhancements, dated 8/4/16, available here,
                                                          CFR 200.30–3(a)(12).                            opening or prior to conducting a re-opening after a      https://www.nyse.com/publicdocs/nyse/
                                                    1 15 U.S.C. 78s(b)(1).                                trading halt, or (2) if the NBBO is so wide as to not    notifications/trader-update/
                                                    2 15 U.S.C. 78a.
                                                                                                          reflect an appropriate price for the respective          NYSE%20Arca%20Options%20-
                                                    3 17 CFR 240.19b–4.                                   options series.                                          %20Risk%20Controls%20Release.pdf.



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Document Created: 2016-09-17 02:30:36
Document Modified: 2016-09-17 02:30:36
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation81 FR 64240 

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