81_FR_8544 81 FR 8511 - Agency Information Collection Activities; Proposed Collection; Comment Request; Evaluation of the Food and Drug Administration's General Market Youth Tobacco Prevention Campaigns

81 FR 8511 - Agency Information Collection Activities; Proposed Collection; Comment Request; Evaluation of the Food and Drug Administration's General Market Youth Tobacco Prevention Campaigns

DEPARTMENT OF HEALTH AND HUMAN SERVICES
Food and Drug Administration

Federal Register Volume 81, Issue 33 (February 19, 2016)

Page Range8511-8513
FR Document2016-03458

The Food and Drug Administration (FDA) is announcing an opportunity for public comment on the proposed collection of certain information by the Agency. Under the Paperwork Reduction Act of 1995 (PRA), Federal Agencies are required to publish a notice in the Federal Register concerning each proposed collection of information, including each proposed extension of an existing collection of information, and to allow 60 days for public comment in response to the notice. This notice solicits comments on (1) an extension of the study conducted with the original longitudinal youth cohort developed and surveyed for the outcome evaluation of FDA's General Market Youth Tobacco Prevention Campaign, (2) the development of a second longitudinal cohort for the purpose of continuing the evaluation, (3) an extension of the time period for the outcome evaluation of the Rural Male Youth Smokeless Tobacco Campaign, (4) and an extension of the media tracking survey.

Federal Register, Volume 81 Issue 33 (Friday, February 19, 2016)
[Federal Register Volume 81, Number 33 (Friday, February 19, 2016)]
[Notices]
[Pages 8511-8513]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-03458]


-----------------------------------------------------------------------

DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. FDA-2013-N-0717]


Agency Information Collection Activities; Proposed Collection; 
Comment Request; Evaluation of the Food and Drug Administration's 
General Market Youth Tobacco Prevention Campaigns

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice.

-----------------------------------------------------------------------

SUMMARY: The Food and Drug Administration (FDA) is announcing an 
opportunity for public comment on the proposed collection of certain 
information by the Agency. Under the Paperwork Reduction Act of 1995 
(PRA), Federal Agencies are required to publish a notice in the Federal 
Register concerning each proposed collection of information, including 
each proposed extension of an existing collection of information, and 
to allow 60 days for public comment in response to the notice. This 
notice solicits comments on (1) an extension of the study conducted 
with the original longitudinal youth cohort developed and surveyed for 
the outcome evaluation of FDA's General Market Youth Tobacco Prevention 
Campaign, (2) the development of a second longitudinal cohort for the 
purpose of continuing the evaluation, (3) an extension of the time 
period for the outcome evaluation of the Rural Male Youth Smokeless 
Tobacco Campaign, (4) and an extension of the media tracking survey.

DATES: Submit either electronic or written comments on the collection 
of information by April 19, 2016.

ADDRESSES: You may submit comments as follows:

Electronic Submissions

    Submit electronic comments in the following way:
     Federal eRulemaking Portal: http://www.regulations.gov. 
Follow the instructions for submitting comments. Comments submitted 
electronically, including attachments, to http://www.regulations.gov 
will be posted to the docket unchanged. Because your comment will be 
made public, you are solely responsible for ensuring that your comment 
does not include any confidential information that you or a third party 
may not wish to be posted, such as medical information, your or anyone 
else's Social Security number, or confidential business information, 
such as a manufacturing process. Please note that if you include your 
name, contact information, or other information that identifies you in 
the body of your comments, that information will be posted on http://www.regulations.gov.
     If you want to submit a comment with confidential 
information that you do not wish to be made available to the public, 
submit the comment as a written/paper submission and in the manner 
detailed (see ``Written/Paper Submissions'' and ``Instructions'').

Written/Paper Submissions

    Submit written/paper submissions as follows:
     Mail/Hand delivery/Courier (for written/paper 
submissions): Division of Dockets Management (HFA-305), Food and Drug 
Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852.
     For written/paper comments submitted to the Division of 
Dockets Management, FDA will post your comment, as well as any 
attachments, except for information submitted, marked and identified, 
as confidential, if submitted as detailed in ``Instructions.''
    Instructions: All submissions received must include the Docket No. 
FDA-2013-N-0717 for ``Agency Information Collection Activities; 
Proposed Collection; Comment Request; Evaluation of the Food and Drug 
Administration's General Market Youth Tobacco Prevention Campaigns''. 
Received comments will be placed in the docket and, except for those 
submitted as ``Confidential Submissions,'' publicly viewable at http://www.regulations.gov or at the Division of Dockets Management between 9 
a.m. and 4 p.m., Monday through Friday.
     Confidential Submissions--To submit a comment with 
confidential information that you do not wish to be made publicly 
available, submit your comments only as a written/paper submission. You 
should submit two copies total. One copy will include the information 
you claim to be confidential with a heading or cover note that states 
``THIS DOCUMENT CONTAINS CONFIDENTIAL INFORMATION''. The Agency will 
review this copy, including the claimed confidential information, in 
its consideration of comments. The second copy, which will have the 
claimed confidential information redacted/blacked out, will be 
available for public viewing and posted on http://www.regulations.gov. 
Submit both copies to the Division of Dockets Management. If you do not 
wish your name and contact information to be made publicly available, 
you can provide this information on the cover sheet and not in the body 
of your comments and you must identify this information as 
``confidential.'' Any information marked as ``confidential'' will not 
be disclosed except in accordance with 21 CFR 10.20 and other 
applicable disclosure law. For more information about FDA's posting of 
comments to public dockets, see 80 FR 56469, September 18, 2015, or 
access the information at: http://www.fda.gov/regulatoryinformation/dockets/default.htm.
    Docket: For access to the docket to read background documents or 
the electronic and written/paper comments received, go to http://www.regulations.gov and insert the docket number, found in brackets in 
the heading of this document, into the ``Search'' box and follow the 
prompts and/or go to the Division of Dockets Management, 5630 Fishers 
Lane, Rm. 1061, Rockville, MD 20852.

FOR FURTHER INFORMATION CONTACT: FDA PRA Staff, Office of Operations, 
Food and Drug Administration, 8455 Colesville Rd., COLE-14526, Silver 
Spring, MD 20993-0002, [email protected].

SUPPLEMENTARY INFORMATION: Under the PRA (44 U.S.C. 3501-3520), Federal 
Agencies must obtain approval from the Office of Management and Budget 
(OMB) for each collection of information they conduct or sponsor. 
``Collection of information'' is defined in 44 U.S.C. 3502(3) and 5 CFR 
1320.3(c) and includes Agency requests or requirements that members of 
the public submit reports, keep records, or provide information to a 
third party. Section 3506(c)(2)(A) of the PRA (44 U.S.C. 3506(c)(2)(A)) 
requires Federal Agencies to provide a 60-day notice in the Federal 
Register concerning each proposed collection of information, including 
each proposed extension of an

[[Page 8512]]

existing collection of information, before submitting the collection to 
OMB for approval. To comply with this requirement, FDA is publishing 
notice of the proposed collection of information set forth in this 
document.
    With respect to the following collection of information, FDA 
invites comments on these topics: (1) Whether the proposed collection 
of information is necessary for the proper performance of FDA's 
functions, including whether the information will have practical 
utility; (2) the accuracy of FDA's estimate of the burden of the 
proposed collection of information, including the validity of the 
methodology and assumptions used; (3) ways to enhance the quality, 
utility, and clarity of the information to be collected; and (4) ways 
to minimize the burden of the collection of information on respondents, 
including through the use of automated collection techniques, when 
appropriate, and other forms of information technology.

Evaluation of FDA's General Market Youth Tobacco Prevention Campaigns--
OMB Control Number 0910-0753--Extension

    The 2009 Family Smoking Prevention and Tobacco Control Act (Tobacco 
Control Act) (Pub. L. 111-31) amends the Federal Food, Drug, and 
Cosmetic Act (the FD&C Act) to grant FDA authority to regulate the 
manufacture, marketing, and distribution of tobacco products to protect 
public health and to reduce tobacco use by minors. Section 
1003(d)(2)(D) of the FD&C Act (21 U.S.C. 393(d)(2)(D)) supports the 
development and implementation of FDA public education campaigns 
related to tobacco use. Accordingly, FDA is currently developing and 
implementing youth-targeted public education campaigns to help prevent 
tobacco use among youth and thereby reduce the public health burden of 
tobacco. The campaigns feature televised advertisements along with 
complementary ads on radio, on the Internet, in print, and through 
other forms of media.
    Evaluation is an essential organizational practice in public health 
and a systematic way to account for and improve public health actions. 
Comprehensive evaluation of FDA's public education campaigns will be 
used to document whether the intended audience is aware of and 
understands campaign messages; and whether campaign exposure influences 
beliefs about tobacco, susceptibility to tobacco use, and tobacco use 
behavior. All of the information collected is integral to that 
evaluation.
    FDA is in the process of conducting three studies to evaluate the 
effectiveness of its youth tobacco prevention campaigns: (1) An outcome 
evaluation study of its General Market Youth Tobacco Prevention 
Campaign, (2) an outcome evaluation of the Rural Male Youth Smokeless 
Tobacco Campaign, and (3) a media tracking survey. The timing of these 
studies follows the multiple, discrete waves of media advertising 
planned for the campaigns.

Evaluation of the General Market Youth Tobacco Prevention Campaign

    The General Market Youth Tobacco Prevention Campaign targets youth 
who are at-risk for smoking, or who have experimented with but not 
progressed to regular smoking. The outcome evaluation of the campaign 
consists of an initial baseline survey of youth aged 11 to 16 before 
campaigns launch, followed by a number of longitudinal follow-up 
surveys of the same youth at approximate 8 month intervals. To date, 
the baseline and three follow-up surveys have been conducted. A 
baseline survey was also conducted with the parent or legal guardian of 
each youth, to collect data on household characteristics and media use. 
Because the cohort aged over the study period, data have been collected 
from youth aged 11 to 18. Information has been collected about youth 
awareness of and exposure to campaign advertisements and about youth 
knowledge, attitudes, and beliefs related to tobacco use. In addition, 
the surveys have measured tobacco use susceptibility and current use. 
Information has been collected on demographic variables including age, 
sex, race/ethnicity, grade level, and primary language.

Evaluation of the Rural Male Youth Smokeless Tobacco Campaign

    Baseline data collection for the Rural Male Youth Smokeless 
Campaign evaluation will begin in January 2016. The three follow up 
surveys will begin in August 2016, March 2017, and October 2017. The 
evaluation of the Rural Male Youth Smokeless Campaign differs from the 
General Market Campaign evaluation, in that only males in the age range 
will be considered eligible.

Media Tracking Survey

    The media tracking survey consists of assessments of youth aged 13 
to 18 conducted periodically during the campaign period. The tracking 
survey assesses awareness of the campaign and receptivity to campaign 
messages. These data provide critical evaluation feedback to the 
campaigns and are conducted with sufficient frequency to match the 
cyclical patterns of media advertising and variation in exposure to 
allow for mid-campaign refinements.
    All information is being collected through in-person and web-based 
questionnaires. Youth respondents were recruited from two sources: (1) 
A probability sample drawn from 90 U.S. media markets gathered using an 
address-based postal mail sampling of U.S. households for the outcome 
evaluations, and (2) an Internet panel for the media tracking survey. 
Participation in the studies is voluntary.
    The studies are being conducted in support of the provisions of the 
Tobacco Control Act, which require FDA to protect the public health and 
to reduce tobacco use by minors. The information being collected is 
necessary to inform FDA's efforts towards those goals and to measure 
the effectiveness and public health impact of the campaigns. Data from 
the outcome evaluation of the General Market and Rural Male Youth 
Smokeless campaigns is being used to examine statistical associations 
between exposure to the campaigns and subsequent changes in specific 
outcomes of interest, which will include knowledge, attitudes, beliefs, 
and intentions related to tobacco use, as well as behavioral outcomes 
including tobacco use. Data from the media tracking survey is being 
used to estimate awareness of and exposure to the campaigns among youth 
nationally as well as among youth in geographic areas targeted by the 
campaign.
    FDA requests OMB approval to collect additional information for the 
purpose of extending the evaluation of FDA's general market youth 
tobacco prevention campaign. Specifically, FDA requests approval to 
conduct a fourth follow-up survey with youth who are part of the first 
longitudinal cohort, and who participated in the baseline and first 
through third follow-up surveys. Based on earlier response rates, we 
estimate that 1,607 will participate in this survey, for a total of 
6,666 annualized participants (including 5,059 previously approved). At 
0.75 hours per survey, this adds 1,205 annualized burden hours to the 
3,794 previously approved hours for a total of 5,000 annualized burden 
hours. Baseline data collection for this cohort, approved for 2,288 
participants (1,144 burden hours at 30 minutes per survey) is complete.
    FDA also requests approval to develop and survey a second 
longitudinal cohort which will consist of an entirely new sample of 
youth, ages 11-16 at baseline. Development of the

[[Page 8513]]

second cohort will involve screening 52,401 individuals in the general 
population for a total of 65,814 participants, including 13,413 
previously approved. At 10 minutes per screening, this adds 8,908 
burden hours to the already approved 2,280 hours for a total of 11,188 
annualized burden hours.
    We expect this screening to yield 2,667 youth annually who will 
complete the baseline survey for the new cohort, resulting in a total 
of 1,334 burden hours for youth. Three follow up surveys are planned 
for this cohort. We expect a total of 6,270 participants to complete 
follow up surveys for a total burden of 4,703 annualized burden hours. 
As was done with the first cohort, parents of the 2,667 youth will also 
complete surveys for a total of 6,009 parent surveys including the 
3,342 previously approved. At 10 minutes per survey, this adds 453 
hours to the previously approved 568 hours for a total of 1,021 
annualized burden hours.
    FDA also requests approval to extend the media tracking survey. 
This survey is cross sectional and thus necessitates brief screening 
prior to data collection. We expect 20,000 participants to complete 
screener for a total of 60,000 participants (including 40,000 
previously approved). At two minutes per screener, this adds 600 burden 
hours to the previously approved 1,200 hours for a total of 1,800 
annualized burden hours. We expect the screening process to yield 2,000 
participants, for a total of 6,000 including 4,000 previously approved. 
At 30 minutes per survey, this adds 1,000 burden hours to the already-
approved 2,000 for a total of 3,000 annualized burden hours.
    FDA also requests approval to extend the time period of the 
evaluation of the Male Rural Youth Smokeless Campaign. No new burden 
hours will be required to complete this study. Previously approved 
burden for the evaluation of the Rural Male Youth Smokeless Campaign 
include 656 participants (328 burden hours at 30 minutes per 
questionnaire) for the baseline questionnaire and 1,281 participants 
(961 burden hours at 0.75 hours per questionnaire).

                                                     Table 1--Estimated Annual Reporting Burden \1\
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                                            Number of
        Type of respondent               Activity           Number of     responses per   Total annual     Average burden per response      Total hours
                                                           respondents     respondent       responses
--------------------------------------------------------------------------------------------------------------------------------------------------------
General Population...............  Screener and Consent          65,814               1          65,814  0.17 (10 minutes)..............          11,188
                                    Process (Youth and
                                    Parent).
Parent of Youth Baseline Survey    Parent Baseline                6,009               1           6,009  0.17 (10 minutes)..............           1,022
 Participants.                      Questionnaire.
Youth Aged 11 to 18                Youth Baseline                 2,288               1           2,288  0.50 (30 minutes)..............           1,144
 (Experimenters and Non-Triers).    Questionnaire
                                    (Experimenters &
                                    Non-Triers).
                                   Youth 1st, 2nd, 3rd,           6,666               1           6,666  0.75 (45 minutes)..............           5,000
                                    4th Follow-up
                                    Questionnaire
                                    (Experimenters and
                                    Non-Triers).
Youth Aged 13 to 17..............  Media Tracking                60,000               1          60,000  0.03 (2 minutes)...............           1,800
                                    Screener.
                                   Media Tracking                 6,000               1           6,000  0.50 (30 minutes)..............           3,000
                                    Questionnaires 1st,
                                    2nd, and 3rd.
Male Youth Aged 11 to 18 in U.S.   Youth Baseline                   656               1             656  0.50 (30 minutes)..............             328
 Rural Markets (Male Rural          Questionnaire (Male
 Smokeless).                        Rural Smokeless).
                                   Youth 1st, 2nd, 3rd            1,281               1           1,281  0.75 (45 minutes)..............             961
                                    (Male, Rural
                                    Smokeless) Follow-
                                    up Questionnaire.
Cohort 2--Youth Aged 11 to 18....  Cohort 2--Youth                2,667               1           2,667  0.50 (30 minutes)..............           1,334
                                    Baseline
                                    Questionnaire.
                                   Cohort 2--Youth 1st,           6,270               1           6,270  0.75 (45 minutes)..............           4,703
                                    2nd, 3rd Follow-Up
                                    Questionnaire.
rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr
    Totals.......................  ....................  ..............  ..............         157,651  ...............................          30,480
--------------------------------------------------------------------------------------------------------------------------------------------------------
\1\ There are no capital costs or operating and maintenance costs associated with this collection of information.


    Dated: February 12, 2016.
Leslie Kux,
Associate Commissioner for Policy.
[FR Doc. 2016-03458 Filed 2-18-16; 8:45 am]
 BILLING CODE 4164-01-P



                                                                                  Federal Register / Vol. 81, No. 33 / Friday, February 19, 2016 / Notices                                          8511

                                                    III. Electronic Access                                  Electronic Submissions                                comments only as a written/paper
                                                                                                              Submit electronic comments in the                   submission. You should submit two
                                                      Persons with access to the Internet
                                                                                                            following way:                                        copies total. One copy will include the
                                                    may obtain the document at http://
                                                                                                              • Federal eRulemaking Portal: http://               information you claim to be confidential
                                                    www.fda.gov/Drugs/Guidance
                                                                                                            www.regulations.gov. Follow the                       with a heading or cover note that states
                                                    ComplianceRegulatoryInformation/
                                                                                                            instructions for submitting comments.                 ‘‘THIS DOCUMENT CONTAINS
                                                    Guidances/default.htm, http://                                                                                CONFIDENTIAL INFORMATION’’. The
                                                    www.fda.gov/BiologicsBloodVaccines/                     Comments submitted electronically,
                                                                                                            including attachments, to http://                     Agency will review this copy, including
                                                    GuidanceComplianceRegulatory                                                                                  the claimed confidential information, in
                                                    Information/Guidances/default.htm, or                   www.regulations.gov will be posted to
                                                                                                                                                                  its consideration of comments. The
                                                    http://www.regulations.gov.                             the docket unchanged. Because your
                                                                                                                                                                  second copy, which will have the
                                                      Dated: February 16, 2016.
                                                                                                            comment will be made public, you are
                                                                                                                                                                  claimed confidential information
                                                                                                            solely responsible for ensuring that your
                                                    Leslie Kux,                                                                                                   redacted/blacked out, will be available
                                                                                                            comment does not include any
                                                    Associate Commissioner for Policy.                                                                            for public viewing and posted on http://
                                                                                                            confidential information that you or a
                                                    [FR Doc. 2016–03462 Filed 2–18–16; 8:45 am]                                                                   www.regulations.gov. Submit both
                                                                                                            third party may not wish to be posted,
                                                                                                                                                                  copies to the Division of Dockets
                                                    BILLING CODE 4164–01–P                                  such as medical information, your or
                                                                                                                                                                  Management. If you do not wish your
                                                                                                            anyone else’s Social Security number, or
                                                                                                                                                                  name and contact information to be
                                                                                                            confidential business information, such
                                                    DEPARTMENT OF HEALTH AND                                                                                      made publicly available, you can
                                                                                                            as a manufacturing process. Please note
                                                    HUMAN SERVICES                                                                                                provide this information on the cover
                                                                                                            that if you include your name, contact
                                                                                                                                                                  sheet and not in the body of your
                                                                                                            information, or other information that
                                                    Food and Drug Administration                                                                                  comments and you must identify this
                                                                                                            identifies you in the body of your
                                                                                                                                                                  information as ‘‘confidential.’’ Any
                                                                                                            comments, that information will be
                                                    [Docket No. FDA–2013–N–0717]                                                                                  information marked as ‘‘confidential’’
                                                                                                            posted on http://www.regulations.gov.
                                                                                                                                                                  will not be disclosed except in
                                                                                                              • If you want to submit a comment
                                                    Agency Information Collection                                                                                 accordance with 21 CFR 10.20 and other
                                                                                                            with confidential information that you
                                                    Activities; Proposed Collection;                                                                              applicable disclosure law. For more
                                                                                                            do not wish to be made available to the
                                                    Comment Request; Evaluation of the                                                                            information about FDA’s posting of
                                                                                                            public, submit the comment as a
                                                    Food and Drug Administration’s                                                                                comments to public dockets, see 80 FR
                                                                                                            written/paper submission and in the
                                                    General Market Youth Tobacco                                                                                  56469, September 18, 2015, or access
                                                                                                            manner detailed (see ‘‘Written/Paper
                                                    Prevention Campaigns                                                                                          the information at: http://www.fda.gov/
                                                                                                            Submissions’’ and ‘‘Instructions’’).
                                                                                                                                                                  regulatoryinformation/dockets/
                                                    AGENCY:    Food and Drug Administration,                Written/Paper Submissions                             default.htm.
                                                    HHS.                                                                                                             Docket: For access to the docket to
                                                                                                               Submit written/paper submissions as
                                                    ACTION:   Notice.                                                                                             read background documents or the
                                                                                                            follows:
                                                                                                                                                                  electronic and written/paper comments
                                                    SUMMARY:   The Food and Drug                               • Mail/Hand delivery/Courier (for
                                                                                                                                                                  received, go to http://
                                                    Administration (FDA) is announcing an                   written/paper submissions): Division of
                                                                                                                                                                  www.regulations.gov and insert the
                                                    opportunity for public comment on the                   Dockets Management (HFA–305), Food
                                                                                                                                                                  docket number, found in brackets in the
                                                    proposed collection of certain                          and Drug Administration, 5630 Fishers
                                                                                                                                                                  heading of this document, into the
                                                    information by the Agency. Under the                    Lane, Rm. 1061, Rockville, MD 20852.
                                                                                                                                                                  ‘‘Search’’ box and follow the prompts
                                                    Paperwork Reduction Act of 1995                            • For written/paper comments
                                                                                                                                                                  and/or go to the Division of Dockets
                                                    (PRA), Federal Agencies are required to                 submitted to the Division of Dockets
                                                                                                                                                                  Management, 5630 Fishers Lane, Rm.
                                                    publish a notice in the Federal Register                Management, FDA will post your
                                                                                                                                                                  1061, Rockville, MD 20852.
                                                    concerning each proposed collection of                  comment, as well as any attachments,
                                                                                                            except for information submitted,                     FOR FURTHER INFORMATION CONTACT: FDA
                                                    information, including each proposed                                                                          PRA Staff, Office of Operations, Food
                                                    extension of an existing collection of                  marked and identified, as confidential,
                                                                                                            if submitted as detailed in                           and Drug Administration, 8455
                                                    information, and to allow 60 days for                                                                         Colesville Rd., COLE–14526, Silver
                                                    public comment in response to the                       ‘‘Instructions.’’
                                                                                                               Instructions: All submissions received             Spring, MD 20993–0002, PRAStaff@
                                                    notice. This notice solicits comments on                                                                      fda.hhs.gov.
                                                    (1) an extension of the study conducted                 must include the Docket No. FDA–
                                                                                                            2013–N–0717 for ‘‘Agency Information                  SUPPLEMENTARY INFORMATION: Under the
                                                    with the original longitudinal youth
                                                    cohort developed and surveyed for the                   Collection Activities; Proposed                       PRA (44 U.S.C. 3501–3520), Federal
                                                    outcome evaluation of FDA’s General                     Collection; Comment Request;                          Agencies must obtain approval from the
                                                    Market Youth Tobacco Prevention                         Evaluation of the Food and Drug                       Office of Management and Budget
                                                    Campaign, (2) the development of a                      Administration’s General Market Youth                 (OMB) for each collection of
                                                    second longitudinal cohort for the                      Tobacco Prevention Campaigns’’.                       information they conduct or sponsor.
                                                    purpose of continuing the evaluation,                   Received comments will be placed in                   ‘‘Collection of information’’ is defined
                                                    (3) an extension of the time period for                 the docket and, except for those                      in 44 U.S.C. 3502(3) and 5 CFR
                                                    the outcome evaluation of the Rural                     submitted as ‘‘Confidential                           1320.3(c) and includes Agency requests
                                                                                                            Submissions,’’ publicly viewable at                   or requirements that members of the
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                                                    Male Youth Smokeless Tobacco
                                                    Campaign, (4) and an extension of the                   http://www.regulations.gov or at the                  public submit reports, keep records, or
                                                    media tracking survey.                                  Division of Dockets Management                        provide information to a third party.
                                                                                                            between 9 a.m. and 4 p.m., Monday                     Section 3506(c)(2)(A) of the PRA (44
                                                    DATES: Submit either electronic or                      through Friday.                                       U.S.C. 3506(c)(2)(A)) requires Federal
                                                    written comments on the collection of                      • Confidential Submissions—To                      Agencies to provide a 60-day notice in
                                                    information by April 19, 2016.                          submit a comment with confidential                    the Federal Register concerning each
                                                    ADDRESSES: You may submit comments                      information that you do not wish to be                proposed collection of information,
                                                    as follows:                                             made publicly available, submit your                  including each proposed extension of an


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                                                    8512                          Federal Register / Vol. 81, No. 33 / Friday, February 19, 2016 / Notices

                                                    existing collection of information,                        FDA is in the process of conducting                feedback to the campaigns and are
                                                    before submitting the collection to OMB                 three studies to evaluate the                         conducted with sufficient frequency to
                                                    for approval. To comply with this                       effectiveness of its youth tobacco                    match the cyclical patterns of media
                                                    requirement, FDA is publishing notice                   prevention campaigns: (1) An outcome                  advertising and variation in exposure to
                                                    of the proposed collection of                           evaluation study of its General Market                allow for mid-campaign refinements.
                                                    information set forth in this document.                 Youth Tobacco Prevention Campaign,                       All information is being collected
                                                       With respect to the following                        (2) an outcome evaluation of the Rural                through in-person and web-based
                                                    collection of information, FDA invites                  Male Youth Smokeless Tobacco                          questionnaires. Youth respondents were
                                                    comments on these topics: (1) Whether                   Campaign, and (3) a media tracking                    recruited from two sources: (1) A
                                                    the proposed collection of information                  survey. The timing of these studies                   probability sample drawn from 90 U.S.
                                                    is necessary for the proper performance                 follows the multiple, discrete waves of               media markets gathered using an
                                                    of FDA’s functions, including whether                   media advertising planned for the                     address-based postal mail sampling of
                                                    the information will have practical                     campaigns.                                            U.S. households for the outcome
                                                    utility; (2) the accuracy of FDA’s                                                                            evaluations, and (2) an Internet panel
                                                    estimate of the burden of the proposed                  Evaluation of the General Market Youth                for the media tracking survey.
                                                    collection of information, including the                Tobacco Prevention Campaign                           Participation in the studies is voluntary.
                                                    validity of the methodology and                           The General Market Youth Tobacco                       The studies are being conducted in
                                                    assumptions used; (3) ways to enhance                   Prevention Campaign targets youth who                 support of the provisions of the Tobacco
                                                    the quality, utility, and clarity of the                are at-risk for smoking, or who have                  Control Act, which require FDA to
                                                    information to be collected; and (4)                    experimented with but not progressed to               protect the public health and to reduce
                                                    ways to minimize the burden of the                      regular smoking. The outcome                          tobacco use by minors. The information
                                                    collection of information on                            evaluation of the campaign consists of                being collected is necessary to inform
                                                    respondents, including through the use                  an initial baseline survey of youth aged              FDA’s efforts towards those goals and to
                                                    of automated collection techniques,                     11 to 16 before campaigns launch,                     measure the effectiveness and public
                                                    when appropriate, and other forms of                    followed by a number of longitudinal                  health impact of the campaigns. Data
                                                    information technology.                                 follow-up surveys of the same youth at                from the outcome evaluation of the
                                                                                                            approximate 8 month intervals. To date,               General Market and Rural Male Youth
                                                    Evaluation of FDA’s General Market                      the baseline and three follow-up surveys              Smokeless campaigns is being used to
                                                    Youth Tobacco Prevention                                have been conducted. A baseline survey                examine statistical associations between
                                                    Campaigns—OMB Control Number                                                                                  exposure to the campaigns and
                                                                                                            was also conducted with the parent or
                                                    0910–0753—Extension                                                                                           subsequent changes in specific
                                                                                                            legal guardian of each youth, to collect
                                                       The 2009 Family Smoking Prevention                   data on household characteristics and                 outcomes of interest, which will include
                                                    and Tobacco Control Act (Tobacco                        media use. Because the cohort aged over               knowledge, attitudes, beliefs, and
                                                    Control Act) (Pub. L. 111–31) amends                    the study period, data have been                      intentions related to tobacco use, as well
                                                    the Federal Food, Drug, and Cosmetic                    collected from youth aged 11 to 18.                   as behavioral outcomes including
                                                    Act (the FD&C Act) to grant FDA                         Information has been collected about                  tobacco use. Data from the media
                                                    authority to regulate the manufacture,                  youth awareness of and exposure to                    tracking survey is being used to estimate
                                                    marketing, and distribution of tobacco                  campaign advertisements and about                     awareness of and exposure to the
                                                    products to protect public health and to                youth knowledge, attitudes, and beliefs               campaigns among youth nationally as
                                                    reduce tobacco use by minors. Section                   related to tobacco use. In addition, the              well as among youth in geographic areas
                                                    1003(d)(2)(D) of the FD&C Act (21                       surveys have measured tobacco use                     targeted by the campaign.
                                                    U.S.C. 393(d)(2)(D)) supports the                       susceptibility and current use.                          FDA requests OMB approval to collect
                                                    development and implementation of                       Information has been collected on                     additional information for the purpose
                                                    FDA public education campaigns                          demographic variables including age,                  of extending the evaluation of FDA’s
                                                    related to tobacco use. Accordingly,                    sex, race/ethnicity, grade level, and                 general market youth tobacco
                                                    FDA is currently developing and                         primary language.                                     prevention campaign. Specifically, FDA
                                                    implementing youth-targeted public                                                                            requests approval to conduct a fourth
                                                    education campaigns to help prevent                     Evaluation of the Rural Male Youth                    follow-up survey with youth who are
                                                    tobacco use among youth and thereby                     Smokeless Tobacco Campaign                            part of the first longitudinal cohort, and
                                                    reduce the public health burden of                         Baseline data collection for the Rural             who participated in the baseline and
                                                    tobacco. The campaigns feature                          Male Youth Smokeless Campaign                         first through third follow-up surveys.
                                                    televised advertisements along with                     evaluation will begin in January 2016.                Based on earlier response rates, we
                                                    complementary ads on radio, on the                      The three follow up surveys will begin                estimate that 1,607 will participate in
                                                    Internet, in print, and through other                   in August 2016, March 2017, and                       this survey, for a total of 6,666
                                                    forms of media.                                         October 2017. The evaluation of the                   annualized participants (including
                                                       Evaluation is an essential                           Rural Male Youth Smokeless Campaign                   5,059 previously approved). At 0.75
                                                    organizational practice in public health                differs from the General Market                       hours per survey, this adds 1,205
                                                    and a systematic way to account for and                 Campaign evaluation, in that only males               annualized burden hours to the 3,794
                                                    improve public health actions.                          in the age range will be considered                   previously approved hours for a total of
                                                    Comprehensive evaluation of FDA’s                       eligible.                                             5,000 annualized burden hours.
                                                    public education campaigns will be                                                                            Baseline data collection for this cohort,
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                                                    used to document whether the intended                   Media Tracking Survey                                 approved for 2,288 participants (1,144
                                                    audience is aware of and understands                      The media tracking survey consists of               burden hours at 30 minutes per survey)
                                                    campaign messages; and whether                          assessments of youth aged 13 to 18                    is complete.
                                                    campaign exposure influences beliefs                    conducted periodically during the                        FDA also requests approval to
                                                    about tobacco, susceptibility to tobacco                campaign period. The tracking survey                  develop and survey a second
                                                    use, and tobacco use behavior. All of the               assesses awareness of the campaign and                longitudinal cohort which will consist
                                                    information collected is integral to that               receptivity to campaign messages. These               of an entirely new sample of youth, ages
                                                    evaluation.                                             data provide critical evaluation                      11–16 at baseline. Development of the


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                                                                                        Federal Register / Vol. 81, No. 33 / Friday, February 19, 2016 / Notices                                                                                     8513

                                                    second cohort will involve screening                                   also complete surveys for a total of                                 a total of 6,000 including 4,000
                                                    52,401 individuals in the general                                      6,009 parent surveys including the                                   previously approved. At 30 minutes per
                                                    population for a total of 65,814                                       3,342 previously approved. At 10                                     survey, this adds 1,000 burden hours to
                                                    participants, including 13,413                                         minutes per survey, this adds 453 hours                              the already-approved 2,000 for a total of
                                                    previously approved. At 10 minutes per                                 to the previously approved 568 hours                                 3,000 annualized burden hours.
                                                    screening, this adds 8,908 burden hours                                for a total of 1,021 annualized burden
                                                    to the already approved 2,280 hours for                                hours.                                                                 FDA also requests approval to extend
                                                    a total of 11,188 annualized burden                                       FDA also requests approval to extend                              the time period of the evaluation of the
                                                    hours.                                                                 the media tracking survey. This survey                               Male Rural Youth Smokeless Campaign.
                                                       We expect this screening to yield                                   is cross sectional and thus necessitates                             No new burden hours will be required
                                                    2,667 youth annually who will complete                                 brief screening prior to data collection.                            to complete this study. Previously
                                                    the baseline survey for the new cohort,                                We expect 20,000 participants to                                     approved burden for the evaluation of
                                                    resulting in a total of 1,334 burden                                   complete screener for a total of 60,000                              the Rural Male Youth Smokeless
                                                    hours for youth. Three follow up                                       participants (including 40,000                                       Campaign include 656 participants (328
                                                    surveys are planned for this cohort. We                                previously approved). At two minutes                                 burden hours at 30 minutes per
                                                    expect a total of 6,270 participants to                                per screener, this adds 600 burden                                   questionnaire) for the baseline
                                                    complete follow up surveys for a total                                 hours to the previously approved 1,200                               questionnaire and 1,281 participants
                                                    burden of 4,703 annualized burden                                      hours for a total of 1,800 annualized                                (961 burden hours at 0.75 hours per
                                                    hours. As was done with the first                                      burden hours. We expect the screening                                questionnaire).
                                                    cohort, parents of the 2,667 youth will                                process to yield 2,000 participants, for

                                                                                                              TABLE 1—ESTIMATED ANNUAL REPORTING BURDEN 1
                                                                                                                                                               Number of
                                                                                                                                    Number of                                           Total annual     Average burden per
                                                       Type of respondent                            Activity                                                responses per                                                                     Total hours
                                                                                                                                   respondents                                           responses            response
                                                                                                                                                               respondent

                                                    General Population .......          Screener and Consent                                  65,814                               1          65,814    0.17 (10 minutes) ......                     11,188
                                                                                          Process (Youth and
                                                                                          Parent).
                                                    Parent of Youth Base-               Parent Baseline Ques-                                    6,009                            1            6,009    0.17 (10 minutes) ......                      1,022
                                                      line Survey Partici-                tionnaire.
                                                      pants.
                                                    Youth Aged 11 to 18                 Youth Baseline Ques-                                     2,288                            1            2,288    0.50 (30 minutes) ......                      1,144
                                                      (Experimenters and                  tionnaire (Experi-
                                                      Non-Triers).                        menters & Non-
                                                                                          Triers).
                                                                                        Youth 1st, 2nd, 3rd, 4th                                 6,666                            1            6,666    0.75 (45 minutes) ......                      5,000
                                                                                          Follow-up Question-
                                                                                          naire (Experimenters
                                                                                          and Non-Triers).
                                                    Youth Aged 13 to 17 ....            Media Tracking Screen-                                 60,000                             1           60,000    0.03 (2 minutes) ........                     1,800
                                                                                          er.
                                                                                        Media Tracking Ques-                                     6,000                             1           6,000    0.50 (30 minutes) ......                      3,000
                                                                                          tionnaires 1st, 2nd,
                                                                                          and 3rd.
                                                    Male Youth Aged 11 to               Youth Baseline Ques-                                        656                           1              656    0.50 (30 minutes) ......                        328
                                                     18 in U.S. Rural Mar-                tionnaire (Male Rural
                                                     kets (Male Rural                     Smokeless).
                                                     Smokeless).
                                                                                        Youth 1st, 2nd, 3rd                                      1,281                             1           1,281    0.75 (45 minutes) ......                        961
                                                                                          (Male, Rural Smoke-
                                                                                          less) Follow-up Ques-
                                                                                          tionnaire.
                                                    Cohort 2—Youth Aged                 Cohort 2—Youth Base-                                     2,667                            1            2,667    0.50 (30 minutes) ......                      1,334
                                                      11 to 18.                           line Questionnaire.
                                                                                        Cohort 2—Youth 1st,                                      6,270                             1           6,270    0.75 (45 minutes) ......                      4,703
                                                                                          2nd, 3rd Follow-Up
                                                                                          Questionnaire.

                                                         Totals .....................   .......................................   ........................   ........................        157,651    ....................................         30,480
                                                       1 There   are no capital costs or operating and maintenance costs associated with this collection of information.
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                                                      Dated: February 12, 2016.
                                                    Leslie Kux,
                                                    Associate Commissioner for Policy.
                                                    [FR Doc. 2016–03458 Filed 2–18–16; 8:45 am]
                                                    BILLING CODE 4164–01–P




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Document Created: 2018-02-02 14:31:54
Document Modified: 2018-02-02 14:31:54
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
ActionNotice.
DatesSubmit either electronic or written comments on the collection of information by April 19, 2016.
ContactFDA PRA Staff, Office of Operations, Food and Drug Administration, 8455 Colesville Rd., COLE-14526, Silver Spring, MD 20993-0002, [email protected]
FR Citation81 FR 8511 

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