81_FR_92794 81 FR 92550 - Supplemental Nutrition Assistance Program Promotion

81 FR 92550 - Supplemental Nutrition Assistance Program Promotion

DEPARTMENT OF AGRICULTURE
Food and Nutrition Service

Federal Register Volume 81, Issue 244 (December 20, 2016)

Page Range92550-92556
FR Document2016-30621

This final rule implements Section 4018 of the Agricultural Act of 2014. Section 4018 created new limitations on the use of Federal funds authorized in the Food and Nutrition Act of 2008, as amended (FNA), for the Supplemental Nutrition Assistance Program (SNAP) promotion and outreach activities. Specifically, Section 4018 of the 2014 Farm Bill prohibits the use of Federal funds appropriated in the FNA from being used for: recruitment activities designed to persuade an individual to apply for SNAP benefits; television, radio, or billboard advertisements that are designed to promote SNAP benefits and enrollment; or agreements with foreign governments designed to promote SNAP benefits and enrollment. The prohibition on using funds appropriated under the FNA for television, radio, or billboard advertisements does not apply to Disaster SNAP. Section 4018 also prohibits any entity that receives funds under the FNA from compensating any person engaged in outreach or recruitment activities based on the number of individuals who apply to receive SNAP benefits. Lastly, Section 4018 modifies Section 16(a)(4) of the FNA to prohibit the Federal government from paying administrative costs associated with recruitment activities designed to persuade an individual to apply for program benefits or that promote the program through television, radio, or billboard advertisements. This final rule also impacts the Food Distribution Program on Indian Reservations (FDPIR) and The Emergency Food Assistance Program (TEFAP), both of which receive funding and/or foods authorized under the FNA.

Federal Register, Volume 81 Issue 244 (Tuesday, December 20, 2016)
[Federal Register Volume 81, Number 244 (Tuesday, December 20, 2016)]
[Rules and Regulations]
[Pages 92550-92556]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-30621]


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DEPARTMENT OF AGRICULTURE

Food and Nutrition Service

7 CFR Parts 251, 271, 272 and 277

[FNS-2016-0028]
RIN: 0584-AE44


Supplemental Nutrition Assistance Program Promotion

AGENCY: Food and Nutrition Service (FNS), USDA.

ACTION: Final rule.

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SUMMARY: This final rule implements Section 4018 of the Agricultural 
Act of 2014. Section 4018 created new limitations on the use of Federal 
funds authorized in the Food and Nutrition Act of 2008, as amended 
(FNA), for the Supplemental Nutrition Assistance Program (SNAP) 
promotion and outreach activities. Specifically, Section 4018 of the 
2014 Farm Bill prohibits the use of Federal funds appropriated in the 
FNA from being used for: recruitment activities designed to persuade an 
individual to apply for SNAP benefits; television, radio, or billboard 
advertisements that are designed to promote SNAP benefits and 
enrollment; or agreements with foreign governments designed to promote 
SNAP benefits and enrollment. The prohibition on using funds 
appropriated under the FNA for television, radio, or billboard 
advertisements does not apply to Disaster SNAP.
    Section 4018 also prohibits any entity that receives funds under 
the FNA from compensating any person engaged in outreach or recruitment 
activities based on the number of individuals who apply to receive SNAP 
benefits. Lastly, Section 4018 modifies Section 16(a)(4) of the FNA to 
prohibit the Federal government from paying administrative costs 
associated with recruitment activities designed to persuade an 
individual to apply for program benefits or that promote the program 
through television, radio, or billboard advertisements.
    This final rule also impacts the Food Distribution Program on 
Indian Reservations (FDPIR) and The Emergency Food Assistance Program 
(TEFAP), both of which receive funding and/or foods authorized under 
the FNA.

DATES: This final rule is effective January 19, 2017.

FOR FURTHER INFORMATION CONTACT: Mary Rose Conroy, Chief, Program 
Development Division, Program Design Branch, Food and Nutrition 
Services, U.S. Department of Agriculture, 3101 Park Center Drive, Room 
810, Alexandria, VA 22302, or by phone at (703) 305-2803, or by email 
at [email protected].

SUPPLEMENTARY INFORMATION:

I. Background
II. Discussion of Comments and the Final Rule
III. Procedural Matters

I. Background

    This rule implements Section 4018 of the Agricultural Act of 2014 
(Pub L. 113-79, 2014 Farm Bill). Section 4018 of the 2014 Farm Bill 
creates new limitations on the use of Federal funds authorized in the 
Food and Nutrition Act of 2008 (FNA) for Supplemental Nutrition 
Assistance Program (SNAP) promotion and recruitment activities. 
Specifically, Section 4018:
     Amends Section 16(a)(4) of the FNA to prohibit Federal 
reimbursement for activities that are designed to persuade an 
individual to apply for program benefits or that promote the program 
through television, radio, or billboard advertisements.
     Amends the end of Section 18 of the FNA to prohibit the 
use of Federal funds authorized to be appropriated under the FNA from 
being used for:
    (1) Recruitment activities designed to persuade an individual to 
apply for SNAP benefits;
    (2) Television, radio, or billboard advertisements that are 
designed to promote SNAP benefits and enrollment. This provision does 
not apply to Disaster SNAP; or
    (3) Any agreements with foreign governments designed to promote 
SNAP benefits and enrollment.
     Amends the end of Section 18 of the FNA to require the 
Secretary of Agriculture to issue regulations that prohibit entities 
that receive funds under the FNA from compensating any person engaged 
in outreach or recruitment activities based on the number of 
individuals who apply to receive SNAP benefits.

II. Discussion of Comments and the Final Rule

General Comments

    On March 14, 2016, the Department published a proposed rule to 
implement the changes made by Section 4018. See Supplemental Nutrition 
Assistance Program Promotion, 81 FR 13290 (Mar.

[[Page 92551]]

14, 2016). The Department received 94 comments on the proposed rule 
published on March 14, 2016 and open for public comments for 60 days. 
Commenters included 17 private individuals, one anonymous commenter, 23 
food banks or food bank coalitions, two county governments, one 
university association, one member of a university, and 49 other not-
for-profit organizations. Sixty-six of the comments received were 
variations of two form letters, and 28 comments were unique comments.
    Overall, comments were very supportive of the proposed rule. 
Commenters, however, did point to specific areas in need of 
clarification. The Department has reviewed these comments and in many 
cases has made the suggested recommendations, as discussed below. The 
Department appreciates the efforts of community partners and concerned 
members of the public to offer insightful comments that have enhanced 
the final regulations.

Definition of Recruitment Activities Designed To Persuade

    The Agricultural Act of 2014 prohibits the use of funds 
appropriated under the FNA from being used for recruitment activities 
that are designed to persuade an individual to apply for SNAP benefits.
    In the proposed rule, prohibited recruitment activities were 
defined as those designed to persuade an individual to apply for SNAP 
benefits through the use of persuasive practices. Persuasive practices 
constitute coercing or pressuring an individual to apply, or providing 
incentives to fill out an application. Communicating factual 
information pertaining to SNAP is not a recruitment activity designed 
to persuade an individual to apply for SNAP benefits.
    Overall, the definition of recruitment activities that would be 
prohibited in the proposed rule were supported by commenters, with the 
specific exceptions discussed below. Commenter support focused on the 
importance of providing factual information through SNAP outreach (n = 
78), and the importance of outreach to clear up myths or misconceptions 
about SNAP (n = 71). Commenters appreciated that the definition in the 
proposed rule supported these important outreach activities.
    However, commenters felt two components of the definition of 
recruitment activities designed to persuade were in need of 
clarification. First, a large number of commenters (n = 73) felt the 
rule should state that individuals are allowed to make an ``informed 
choice'' about whether or not to apply for SNAP benefits and that this 
phrase should be added to the regulatory definition of recruitment 
activities designed to persuade. These commenters explained that long-
standing FNS regulations clearly state that prohibited recruitment 
activities are those that persuade an individual who has made an 
informed choice not to apply for SNAP to change his or her mind and 
apply for benefits. Some commenters also pointed to floor statements 
made by Members of Congress during consideration of the conference 
report on the 2014 Farm Bill. In these floor statements, Members 
explained that the statute made no change with respect to the role of 
the applicant to make an ``informed choice'' on whether or not to apply 
for benefits. These commenters recommended that the Department's final 
rule explicitly incorporate the long-standing ``informed choice'' 
standard in the regulatory definition of activities designed to 
persuade.
    Second, a majority of commenters (n = 68) felt that the rule needed 
to be clarified to explain that outreach workers should be allowed to 
ask follow-up questions to potential SNAP applicants to clear-up 
misinformation. Some commenters pointed to a specific example in the 
preamble of the proposed rule in which a food pantry visitor comes by a 
SNAP informational table and expresses disinterest in learning more 
about SNAP. In this example, the Department explained continuing to 
discuss SNAP with the visitor would constitute a persuasive practice 
because the visitor had clearly expressed a lack of interest and should 
not be pressured to apply. These commenters felt that frequently a 
follow-up question about why an individual is not interested is 
necessary in order to determine whether or not he or she has accurate 
information about the program, and should not be considered a 
persuasive practice. If the individual responds to the follow-up 
question in such a way as to show he or she is misinformed about SNAP, 
the outreach worker then has an opportunity to clarify his or her 
misunderstanding, so that he or she can then make a well-informed 
choice about applying.
    The Department agrees with the commenters that it is important that 
potential SNAP applicants have the necessary information to make an 
informed choice about whether or not to apply for benefits, and that 
outreach is an important tool to ensure that SNAP applicants can make 
this informed choice. The Department also understands that it was not 
the intent of Congress to prohibit informational activities that 
provide basic program information to potentially eligible individuals, 
as specifically authorized in Section 11(e)(1) of the FNA. Basic 
program information allows individuals to make a well-informed decision 
about whether or not to apply based on accurate information, rather 
than myths or other types of misinformation.
    Pursuant to these comments the Department has clarified the 
regulations at a new 7 CFR 277.4(b)(5). As in the proposed rule, the 
Federal reimbursement rate shall not include recruitment activities 
designed to persuade an individual to apply for SNAP benefits through 
the use of persuasive practices. Persuasive practices constitute 
coercing or pressuring an individual to apply, or providing incentives 
to fill out an application for SNAP benefits. However, in the final 
rule the Department has added the ``informed choice'' standard to the 
third sentence: communicating factual information so that an individual 
can make an informed choice pertaining to SNAP is not a recruitment 
activity designed to persuade an individual to apply for SNAP benefits. 
As a result, prohibited recruitment activities would not include 
providing accurate program information to dispel misinformation, 
answering questions about SNAP, providing assistance in filling out 
forms or obtaining verification documents, or providing basic 
information about SNAP availability, application procedures, 
eligibility requirements, and the benefits of the program, as 
specifically permitted by Section 11(e)(1) of the FNA.
    To conform to this change from the proposed rule, the Department is 
clarifying one of the examples from the preamble of the proposed rule 
to make a distinction between persuasive practices and asking 
appropriate follow-up questions to ensure an individual has made an 
informed choice. The revised example is as follows:

    A worker funded by SNAP funds is staffing a SNAP informational 
table at a food pantry. A food pantry visitor comes to the table, 
but soon replies that he is not interested in learning more. The 
worker may ask a follow-up question about why the visitor is not 
interested in learning more. If the visitor's answer demonstrates a 
lack of accurate information about SNAP, the worker may correct the 
misunderstanding, thus helping the visitor make an informed choice 
about applying. However, if the visitor responds to the follow-up 
questions with a further expression of disinterest, continuing to 
question the visitor would be pressuring the individual to apply and 
therefore constitutes a persuasive practice.


[[Page 92552]]


    Similarly, the Department is hereby clarifying one of the examples 
from the preamble of the proposed rule about allowable informational 
activities:

    An outreach worker is talking to a senior citizen who explains 
that he does not think he is eligible because he owns his own home. 
The worker would be allowed to correct this misconception, including 
asking any necessary follow-up questions to ensure the senior 
citizen makes an informed choice about whether or not to apply.

Application of Recruitment Activities Designed To Persuade to Written 
Materials

    The preamble to the proposed rule explained that written materials 
would also be expected to comply with the designation of allowable and 
unallowable activities that are described in the above definition of 
recruitment activities designed to persuade an individual to apply for 
SNAP benefits through coercion, pressure, or incentives. One commenter 
sought clarification on what information may be included in written 
outreach materials. This commenter suggested that FNS expand the list 
of permissible written outreach materials to include additional 
examples in the preamble.
    The Department has reviewed the commenter's request and feels that 
the original language in the preamble was sufficiently clear that it 
was not intended to be an exhaustive list, and that written outreach 
materials are permissible, so long as they are not recruitment 
activities designed to persuade, as defined in 277.4(b)(5)(i).

Specialized Services

    The Manager's Statement to the Conference Report, H.R. Rep. 113-333 
stated that the changes in Section 4018 of the Agricultural Act of 2014 
do not preclude specialized services for eligible SNAP applicants, 
including application assistance for vulnerable populations. The 
Manager's Statement explained that specialized services are 
particularly important for vulnerable populations, including the 
elderly, homeless, and individuals with disabilities, to ensure they 
receive the food assistance they need. Consequently, the proposed rule 
would not have prohibited specialized services that provide vulnerable 
populations (including the elderly, homeless, and individuals with 
disabilities) with application assistance or basic program information, 
including information about rights, program rules, client 
responsibilities, and benefits.
    A majority of commenters (n = 63) supported the language in the 
proposed rule, agreeing that Congressional intent was never to prohibit 
specialized or targeted services to vulnerable populations. However, 
commenters (n = 65) also argued that neither the Act nor the Manager's 
Statement in the Conference Report, H.R. Rep. 113-333, limit 
application assistance and specialized services to these vulnerable 
populations only. These commenters felt that the Department should 
clarify that application assistance and specialized services can be 
provided to all individuals, not just so-called vulnerable populations 
cited in the preamble. For example, these commenters explained, 
targeted SNAP outreach can be important for limited English proficient 
populations, pregnant women receiving WIC only benefits, recently 
unemployed families in a factory town that has lost its primary 
business, or a community that has suffered severe weather and power 
outages that do not rise to the level of a Presidentially declared 
disaster.
    The Department considers specialized services to be a subset of all 
activities provided under informational activities, as defined in 7 CFR 
272.5(c). Specialized services are informational activities targeted to 
specific populations based on their specific needs. For example, a 
community outreach partner may develop a SNAP Web site targeted to 
households who have become recently unemployed, informing those 
households of available SNAP Employment and Training activities. The 
Web site is a specialized service provided to a targeted group to 
provide information about SNAP based on their needs and available local 
resources. Therefore, the Department agrees with the commenters and 
concludes that specialized services, as a subset of allowable 
informational activities in 7 CFR 272.5(c), can be targeted to any 
particular group to meet the specific needs of that population. 
However, the Department does not believe any changes are needed to the 
regulatory text to address that clarification.

Incentives

    As discussed above, the proposed rule prohibited recruitment 
activities that are designed to persuade an individual to apply for 
SNAP benefits through the use of persuasive practices. Providing an 
incentive to fill out an application was defined as one type of 
persuasive practice. The preamble to the proposed rule also included an 
example where a worker funded by SNAP funds at a community-based 
organization explained to a group of likely eligible SNAP applicants, 
that every person who applied that day for SNAP would be allowed to 
stay for a free parenting class. The preamble to the proposed rule 
explained that this practice would be prohibited if only those who 
filled out the SNAP application were allowed to attend the parenting 
class. However, if everyone was allowed to participate in the parenting 
class, regardless of whether or not they completed an application, the 
practice would be allowable.
    While no comments were received that directly supported the 
incentive language in the proposed rule, some commenters (n = 19) felt 
the incentive language in the definition of recruitment activities 
designed to persuade needed to be clarified. For example, some of the 
commenters explained that providing information about the ancillary 
benefits of participating in SNAP and offering outreach reinforcement 
items that are not dependent on the recipient submitting a SNAP 
application should be clarified as permissible reimbursable outreach 
activities. Commenters explained that the Department's longstanding 
State Outreach Plan Guidance allows for reimbursement of appropriate 
outreach reinforcement items, but not those ``intended as rewards for 
pre-screening or completing an application.''
    To address these comments, the Department is hereby clarifying that 
providing individuals with information about the ancillary benefits of 
applying for SNAP is not an incentive or a recruitment activity 
designed to persuade. Providing factual information to an individual 
about the benefits of SNAP, such as that SNAP participation may make a 
household's children eligible for the National School Lunch Program, is 
a permissible sharing of factual information, per the regulations on 
allowable informational activities in 7 CFR 272.5(c). The Department is 
also hereby clarifying that offering outreach reinforcement items at 
any point in the process of sharing information about SNAP with an 
interested individual(s) is permissible and not a recruitment activity 
designed to persuade, so long as the receipt of such reinforcements is 
not contingent on applying for SNAP. The Department does not think any 
changes are needed to the regulatory text to address these 
clarifications.

Radio, Television and Billboard Advertisements

    Section 4018 of the Agricultural Act of 2014 prohibits the use of 
funds authorized to be appropriated under the FNA for television, 
radio, or billboard advertisements that are designed to promote SNAP 
benefits and enrollment. The proposed rule would have prohibited States 
or other entities from

[[Page 92553]]

using these Federal funds for television, radio, or billboard 
advertisements designed to promote program benefits and enrollment.
    Several commenters (n = 14) supported language in the preamble that 
stated only funds authorized by the FNA would be prohibited from 
purchasing television, radio and billboard advertisements that promote 
SNAP benefits and enrollment, but that funding from other sources could 
be spent on these advertisements. In addition, some commenters had 
concerns about individual elements of the restriction on radio, 
television, and billboard advertisements, which are discussed more 
below.

Billboards and Retailer Informational Activities

    The proposed rule defined billboards as large format advertising 
displays intended for viewing from extended distances of more than 50 
feet. There were no comments that directly supported the billboard 
definition in the proposed rule. Several commenters (n = 18) stated 
that the billboard definition needed to be changed or clarified to 
consider the context in which a billboard is used so as to allow for 
large signs at health fairs, farmers markets, or other similar venues 
where individuals may be seeking information about SNAP or SNAP 
services. In addition, one commenter explained that not allowing 
retailers to advertise would prevent these businesses from educating 
the community about SNAP benefits and remove opportunities to advertise 
that they support SNAP beneficiaries.
    The Department agrees that the restriction on Federal funding for 
billboard advertisements is not intended to prohibit Federal funding 
for large signs used for informational purposes at health fairs, 
farmers markets, and other venues where most attendees are on foot. 
Consequently, for the purposes of the final rule, a billboard is now 
defined as an outdoor, large format advertising display, either 
permanent or portable, which is used to advertise or inform alongside a 
roadway. This definition does not include large signs and banners 
intended for viewing predominantly by individuals not travelling along 
a roadway.
    In addition, the Department believes that retailers advertising 
where SNAP benefits are accepted does not constitute promoting SNAP 
benefits and enrollment. FNS has long allowed retailers to advertise 
that SNAP benefits can be used at their establishment. This practice is 
essential to help both SNAP beneficiaries identify locations to use 
their benefits, and retailers to connect with potential customers. As a 
result, the final regulatory text at 7 CFR 277.4(b)(5)(ii) is amended 
to state that the restriction on the use of Federal funds for radio, 
television, and billboard advertising does not restrict retailers, such 
as farmers markets, from using these methods to provide information 
about where SNAP benefits are accepted. Similarly, the Department also 
believes that the restriction on the use of Federal funds for radio, 
television, and billboard advertising does not restrict retailers from 
using these methods to provide factual information about their FNS-
approved programs for currently enrolled SNAP households, such as 
fruits and vegetables incentive programs.

Exception for Remote Areas and Native American Tribes, and Other 
Vulnerable Communities

    Six commenters felt that radio, television, and billboard 
advertisements are helpful ways to communicate information about SNAP 
and suggested these advertising methods should continue to be allowable 
activities. Two of these commentators noted that the prohibition on 
radio, television, and billboard advertising would have a negative 
impact on Native American communities, especially tribes living in 
remote areas. In addition, a commenter in Alaska noted that radio 
advertisements are an effective method to communicate within their 
state, which has many remote areas. One commenter explained that radio, 
television, and billboard advertisements are important ways to 
communicate about SNAP in elderly or highly impoverished communities.
    The Department understands that the prohibition on using Federal 
funds for radio, television, and billboard advertisements may 
negatively impact information sharing in Alaskan, Native American, and 
other vulnerable communities, as well as other rural areas where radio, 
television, and billboard advertisements are effective methods of 
communication. The Department will continue to conduct allowable 
outreach and communication activities appropriate to various types of 
vulnerable communities served by SNAP, including technical assistance 
and regular Tribal consultation. However, the Department has no 
discretion to allow appropriations authorized under the FNA to fund 
television, radio, and billboard advertisements to promote program 
benefits and enrollment in these targeted communities. Consequently, as 
proposed, the regulation at new 7 CFR 277.4(b)(5)(ii), continues to 
prohibit States or other entities from using Federal funds for 
television, radio, or billboard advertisements that promote program 
benefits and enrollment, with the exception that Federal funds may be 
used to provide factual information identifying retailers that accept 
SNAP benefits.

Disaster SNAP

    Pursuant to the Agricultural Act of 2014, the prohibition on the 
use of funding authorized to be appropriated under the FNA for 
television, radio, or billboard advertisements does not apply to 
Disaster SNAP. Accordingly, the proposed rule stated that the 
advertising restriction would not apply to Disaster SNAP. Eleven 
commenters supported the proposed rule language exempting Disaster SNAP 
from the ban on Federal funding for radio, television, and billboard 
advertisements. There were no comments opposing the exemption for 
Disaster SNAP. Therefore, in the final rule the Department maintains 
that the prohibition on the use of Federal funding authorized to be 
appropriated in the FNA for television, radio, and billboard 
advertisements that promote SNAP benefits and enrollment does not apply 
to Disaster SNAP.

Social Media

    Section 4018 of the Agricultural Act of 2014 does not address the 
use of social media in promotion activities. As a result, in the 
proposed rule, the use of social media like Twitter, Facebook, YouTube, 
or other internet sites was not prohibited, so long as the content was 
not recruitment activity designed to persuade an individual to apply 
for SNAP benefits through coercion, pressure, or incentives. The 
majority of commenters (n = 71) supported the language in the proposed 
rule exempting social media from the ban on Federal funding for radio, 
television, and billboard advertisements that promote SNAP benefits and 
enrollment. No comments were received seeking a change or clarification 
in the proposed rule language. Therefore, the use of social media, such 
as Twitter, Facebook and YouTube is not prohibited in the final rule, 
so long as the content is not designed to persuade an individual to 
apply for SNAP benefits through persuasive practices.

Ban on Outreach With Foreign Governments

    Section 4018 of the Agricultural Act of 2014 prohibits the use of 
funds appropriated under the FNA from being used for any agreements 
with foreign governments designed to promote SNAP benefits and 
enrollment. Accordingly,

[[Page 92554]]

under the proposed rule, agreements with foreign governments that are 
designed to promote SNAP benefits and enrollment were proposed to be 
prohibited. The ban on outreach with foreign governments contained in 
the proposed rule was only addressed by two commenters. They both 
supported the ban on the use of Federal funding for SNAP outreach with 
foreign countries. No commenters requested a change or clarification to 
this provision. As a result, the Department maintains the language from 
the proposed rule, to state that the Federal funds authorized to be 
appropriated under the Act shall not be used to support agreements with 
foreign governments that are designed to promote SNAP benefits and 
enrollment.

Worker Compensation

    Section 4018 of the Agricultural Act of 2014 also states that any 
entity that receives funds under the FNA is banned from compensating 
any person for conducting outreach activities relating to participation 
in, or for recruiting individuals to apply to receive benefits under 
SNAP, if the amount of the compensation would be based on the number of 
individuals who apply to receive benefits. Pursuant to this provision, 
the proposed rule banned tying outreach worker compensation to the 
number of individuals who apply for SNAP as a result of that worker's 
efforts in any organization that receives funding under the FNA. In 
other words, the proposed rule would have prohibited organizations who 
receive any funding from the FNA from requiring a worker to meet a 
quota of SNAP applicants in order to receive their full compensation or 
performance bonus; however, the preamble to the proposed rule stated 
that organizations would be allowed to compensate outreach workers 
based on the number of hours an outreach worker dedicates to assisting 
individuals applying for SNAP benefits. For example, an outreach worker 
may be compensated at an hourly rate of ``X'' dollars for each hour the 
worker spends providing SNAP application assistance. Lastly, the 
preamble in the proposed rule also stated this prohibition would apply 
even if the organization used funds from a source other than those 
authorized to be appropriated in the FNA to pay outreach workers on a 
per application basis, so long as that organization received any funds 
under the FNA.
    Several commenters (n = 16) supported the language in the proposed 
rule prohibiting compensation of workers based on the number of 
individuals who apply for benefits by entities that receive funds under 
the FNA. However, these same commenters recommended clarifying that 
State agencies and their partners are allowed to set outreach and 
application goals as part of their State outreach plan contracts. These 
commenters explained that State agencies should be able to hold 
outreach partners accountable for effective use of State and Federal 
resources, and be able to track submitted applications that result from 
educational or informational activities. Another commenter expressed a 
similar sentiment in explaining that the final rule should confirm that 
the prohibition on tying outreach worker compensation to the number of 
SNAP applications completed by a worker applies only to the 
compensation of individuals and not to the compensation of 
organizations.
    In addition, an advocacy organization stated that the worker 
compensation regulation raised serious concerns about unwarranted 
control of independent organizations by the government, including 
possible constitutional violations by the government. At the very 
least, this commenter felt that the policy was overbroad and unfairly 
intruded into the lawful activity of important organizations over which 
the government cannot, and should not, exert such control.
    The Department understands the importance of setting outreach goals 
for organizations involved in allowable SNAP outreach activities to 
ensure accountability for taxpayer dollars. The Department encourages 
States to establish performance metrics in their agreements with 
community partners as part of their State outreach plans to ensure 
State and Federal resources are used efficiently and effectively. 
Accordingly, the Department does not intend to ban the setting of 
outreach goals, but seeks to prevent the tying of compensation of 
individual workers, by any organization that receives funding under the 
FNA, to the number of individuals who apply for SNAP as a result of 
that particular worker's efforts as required by the Agricultural Act of 
2014. The Department is hereby clarifying that the ban does not apply 
to the setting of outreach goals at the level of the individual or the 
organization, so long as those goals are not tied to individual worker 
compensation. The Department believes the regulatory text is 
sufficiently clear in this regard and maintains the language from the 
proposed rule.
    Regarding the comment on potential government overreach, the 
Department has little discretion in how this provision of the 
Agricultural Act of 2014 is implemented. If an organization does not 
receive funding under the FNA, then this regulation would not apply to 
them. However, for organizations that do receive funding under the FNA, 
the final rule maintains the restriction on the spending of funds 
received from any source.

Other Impacted FNS Programs

    The FNA provides authorization of funds for SNAP, and also for food 
purchases and administrative costs for the Food Distribution Program on 
Indian Reservations (FDPIR) (7 U.S.C. 2013b) and for food purchases for 
The Emergency Food Assistance Program (TEFAP) (7 U.S.C. 2036). Under 
the proposed rule, FDPIR and TEFAP funds, as authorized under the FNA, 
would not be permitted for use in banned recruitment activities as 
described above.
    No comments were received regarding the impact of the proposed rule 
on programs other than SNAP. As a result, the Department will proceed, 
as discussed in the proposed rule, to amend current 7 CFR 251.10(i), to 
prohibit entities funded by TEFAP from compensating staff engaged in 
SNAP outreach activities based on the number who apply to receive SNAP 
benefits. FDPIR regulations, at Section 253.11 of Title 7, currently 
require that funds must be expended and accounted for in accordance 
with the SNAP regulations at Part 277. Because the SNAP regulations at 
Part 277 have been amended to account for the changes mandated by the 
Agricultural Act of 2014, FDPIR funds, as authorized under FNA, would 
not be permitted for use in SNAP recruitment and promotion activities.

III. Procedural Matters

Executive Order 12866 and 13563

    Executive Orders 12866 and 13563 direct agencies to assess all 
costs and benefits of available regulatory alternatives and, if 
regulation is necessary, to select regulatory approaches that maximize 
net benefits (including potential economic, environmental, public 
health and safety effects, distributive impacts, and equity). Executive 
Order 13563 emphasizes the importance of quantifying both costs and 
benefits, of reducing costs, of harmonizing rules, and of promoting 
flexibility. This final rule has been determined to be not significant 
and was not reviewed by the Office of Management and Budget (OMB) in 
conformance with Executive Order 12866.

[[Page 92555]]

Regulatory Impact Analysis

    This rule has been designated as not significant by the Office of 
Management and Budget, therefore, no Regulatory Impact Analysis is 
required.

Regulatory Flexibility Act

    The Regulatory Flexibility Act (5 U.S.C. 601-612) requires Agencies 
to analyze the impact of rulemaking on small entities and consider 
alternatives that would minimize any significant impacts on a 
substantial number of small entities. Pursuant to that review, it has 
been certified that this rule would not have a significant impact on a 
substantial number of small entities.
    This final rule would not have an impact on small entities because, 
while the rule would restrict the types of recruitment and promotion 
activities eligible for Federal reimbursement and the types of 
activities for which funds authorized to be appropriated under the FNA 
may be spent, it does not change the type of entities that may receive 
administrative reimbursement or the rate at which they may be 
reimbursed for allowable activities. In addition, the rule would 
prohibit entities that receive funds under the FNA from compensating 
any person engaged in outreach or recruitment activities based on the 
number of individuals who apply to receive SNAP benefits; however, this 
is not expected to limit the ability of small entities, or any entity, 
from using other methods of compensating persons engaged in outreach or 
recruitment activities.

Unfunded Mandates Reform Act

    Title II of the Unfunded Mandates Reform Act of 1995 (UMRA), Public 
Law 104-4, establishes requirements for Federal agencies to assess the 
effects of their regulatory actions on State, local and tribal 
governments and the private sector. Under Section 202 of the UMRA, the 
Department generally must prepare a written statement, including a cost 
benefit analysis, for proposed and final rules with ``Federal 
mandates'' that may result in expenditures by State, local or Tribal 
governments, in the aggregate, or the private sector, of $146 million 
or more (when adjusted for 2016 inflation; GDP deflator source: Table 
1.1.9 at http://www.bea.gov/iTable) in any one year. When such a 
statement is needed for a rule, Section 205 of the UMRA generally 
requires the Department to identify and consider a reasonable number of 
regulatory alternatives and adopt the most cost effective or least 
burdensome alternative that achieves the objectives of the rule.
    This final rule does not contain Federal mandates (under the 
regulatory provisions of Title II of the UMRA) for State, local and 
Tribal governments or the private sector of $146 million or more in any 
one year. Thus, the rule is not subject to the requirements of Sections 
202 and 205 of the UMRA.

Executive Order 12372

    The State Administrative Matching Grants for the Supplemental 
Nutrition Assistance Program is listed in the Catalog of Federal 
Domestic Assistance Programs under 10.561. For the reasons set forth in 
the final rule in 2 CFR chapter IV, and related Notice (48 FR 29114, 
June 24, 1983), this program is included in the scope of Executive 
Order 12372, which requires intergovernmental consultation with State 
and local officials. FNS has consulted with State and local officials 
regarding the changes set forth in this rule by issuing to SNAP State 
agencies on March 21, 2014, an Implementation Memorandum for the 2014 
Farm Bill which included guidance on implementing the changes in 
Section 4018 and on May 5, 2014, issuing a Question and Answer 
Memorandum responding to implementation questions from the State SNAP 
agencies and their partners. In addition, FNS hosted a stakeholder 
meeting on September 4, 2014, to consult with State and local 
representatives on the provisions of Section 4018.

Federalism Summary Impact Statement

    Executive Order 13132 requires Federal agencies to consider the 
impact of their regulatory actions on State and local governments. 
Where such actions have federalism implications, agencies are directed 
to provide a statement for inclusion in the preamble to the regulations 
describing the agency's considerations in terms of the three categories 
called for under Section (6)(b)(2)(B) of Executive Order 13121. The 
Department has determined that this final rule does not have federalism 
implications. This rule does not impose substantial or direct 
compliance costs on State and local governments. Therefore, under 
Section 6(b) of the Executive Order, a federalism summary impact 
statement is not required.

Executive Order 12988, Civil Justice Reform

    This final rule has been reviewed under Executive Order 12988, 
Civil Justice Reform. This final rule is intended to have preemptive 
effect with respect to any State or local laws, regulations or policies 
which conflict with its provisions or which would otherwise impede its 
full and timely implementation.
    This final rule is not intended to have retroactive effect unless 
so specified in the Effective Dates section of the final rule. Prior to 
any judicial challenge to the provisions of the final rule, all 
applicable administrative procedures must be exhausted.

Civil Rights Impact Analysis

    FNS has reviewed this final rule in accordance with USDA Regulation 
4300-4, ``Civil Rights Impact Analysis,'' to identify any major civil 
rights impacts the rule might have on program participants on the basis 
of age, race, color, national origin, sex, or disability. After a 
careful review of the rule's intent and provisions, FNS has determined 
that this rule is not expected to affect the participation of protected 
individuals in the Supplemental Nutrition Assistance Program.

Executive Order 13175

    This final rule has been reviewed in accordance with the 
requirements of Executive Order 13175, ``Consultation and Coordination 
with Indian Tribal Governments.'' Executive Order 13175 requires 
Federal agencies to consult and coordinate with tribes on a government-
to-government basis on policies that have tribal implications, 
including regulations, legislative comments or proposed legislation, 
and other policy statements or actions that have substantial direct 
effects on one or more Indian tribes, on the relationship between the 
Federal Government and Indian tribes or on the distribution of power 
and responsibilities between the Federal Government and Indian tribes.
    FNS has assessed the impact of this rule on Indian tribes and 
determined that while this rule may have tribal implications as 
discussed in the summary of comments in the preamble, FNS has no 
discretion to change the implementation of the final rule, and for that 
reason no tribal consultation under Executive Order 13175 is required. 
If a Tribe requests consultation, FNS will work with the USDA Office of 
Tribal Relations to ensure meaningful consultation is provided where 
changes, additions, and modifications identified herein are not 
expressly mandated by Congress.

Paperwork Reduction Act

    The Paperwork Reduction Act of 1995 (44 U.S.C. Chap. 35; 5 CFR part 
1320) requires Office of Management and Budget (OMB) approval of all 
covered collections of information by a Federal agency before such 
collections can be implemented. Respondents are not required to respond 
to any such collection of information unless it

[[Page 92556]]

displays a current valid OMB control number. This rule does not contain 
information collection requirements subject to approval by the Office 
of Management and Budget under the Paperwork Reduction Act of 1994.

E-Government Act Compliance

    The Department is committed to complying with the E-Government Act, 
to promote the use of the Internet and other information technologies 
to provide increased opportunities for citizen access to Government 
information and services, and for other purposes.

List of Subjects

7 CFR Part 251

    The Emergency Food Assistance Program, Miscellaneous provisions.

7 CFR Part 271

    Supplemental Nutrition Assistance Program, Promotional activities.

7 CFR Part 272

    Supplemental Nutrition Assistance Program, Program informational 
activities.

7 CFR Part 277

    Supplemental Nutrition Assistance Program, Funding.

    Accordingly, 7 CFR parts 251, 271, 272 and 277 are amended as 
follows:

PART 251--THE EMERGENCY FOOD ASSISTANCE PROGRAM

0
1. The authority citation for 7 CFR part 251 is revised to read as 
follows:

    Authority: 7 U.S.C. 2011-2036.


0
2. Revise Sec.  251.10 (i) to read as follows:


Sec.  251.10  Miscellaneous provisions.

* * * * *
    (i) Recruitment activities related to the Supplemental Nutrition 
Assistance Program (SNAP). Any entity that receives donated foods 
identified in this section must adhere to regulations set forth under 
Sec.  277.4(b)(6) of this chapter.
* * * * *

PART 271--GENERAL INFORMATION AND DEFINITIONS

0
3. The authority citation for 7 CFR part 271 continues to read as 
follows:

    Authority: 7 U.S.C. 2011-2036.


0
4. Add Sec.  271.9 to read as follows:


Sec.  271.9  Promotional activities.

    No funds authorized to be appropriated under the Food and Nutrition 
Act of 2008, as amended, shall be used for recruitment or promotion 
activities as described in Sec.  277.4(b)(5). No entity receiving funds 
under the Food and Nutrition Act of 2008, as amended, shall be 
permitted to perform activities described in Sec.  277.4(b)(6) of this 
chapter.

PART 272--REQUIREMENTS FOR PARTICIPATING STATE AGENCIES

0
5. The authority citation for 7 CFR part 272 continues to read as 
follows:

    Authority: 7 U.S.C. 2011-2036.


0
6. Revise Sec.  272.5(c) to read as follows:


Sec.  272.5  Program informational activities.

* * * * *
    (c) Program informational activities for low-income households. At 
their option, State agencies may carry out and claim associated costs 
for Program informational activities designed to inform low-income 
households about the availability, eligibility requirements, 
application procedures, and benefits of SNAP. Allowable informational 
activities shall not include recruitment activities as described in 
Sec.  277.4(b)(5) of this chapter. Program informational materials used 
in such activities shall be subject to Sec.  272.4(b), which pertains 
to bilingual requirements. Before FNS considers costs for allowable 
informational activities eligible for reimbursement at the fifty 
percent rate under part 277 of this chapter, State agencies shall 
obtain FNS approval for the attachment to their Plans of Operation as 
specified in Sec.  272.2(d)(1)(ix). In such attachments, State agencies 
shall describe the subject activities with respect to the socio-
economic and demographic characteristics of the target population, 
types of media used, geographic areas warranting attention, and outside 
organizations which would be involved. State agencies shall update this 
attachment to their Plans of Operation when significant changes occur 
and shall report projected costs for this Program activity in 
accordance with Sec.  272.2(c), (e), and (f).

PART 277--PAYMENTS OF CERTAIN ADMINISTRATIVE COSTS OF STATE 
AGENCIES

0
7. The authority citation for 7 CFR part 277 continues to read as 
follows:

    Authority: 7 U.S.C. 2011-2036.


0
8. In Sec.  277.4:
0
a. Remove the phrase ``Food Stamp Program'' wherever it appears and add 
in its place ``SNAP''.
0
b. Amend paragraph (b) introductory text by removing the last two 
sentences; and
0
c. Add paragraphs (b)(5) and (b)(6).
    The additions read as follows:


Sec.  277.4  Funding.

* * * * *
    (b) * * *
    (5) The Federal reimbursement rate shall include reimbursement for 
SNAP informational activities, but shall not include the following:
    (i) Recruitment activities designed to persuade an individual to 
apply for SNAP benefits through the use of persuasive practices. 
Persuasive practices constitute coercing or pressuring an individual to 
apply, or providing incentives to fill out an application for SNAP 
benefits. Communicating factual information pertaining to SNAP so that 
an individual can make an informed choice is not a recruitment activity 
designed to persuade an individual to apply for SNAP benefits.
    (ii) Television, radio or billboard advertisements that are 
designed to promote SNAP benefits and enrollment, excepting the use of 
such advertisements for programmatic activities undertaken with respect 
to benefits provided under Sec.  280.1 of this chapter. This 
restriction does not apply to radio, television, or billboard 
advertisements that are not designed to promote SNAP benefits and 
enrollment and that provide factual information identifying retail food 
stores where SNAP benefits are accepted.
    (iii) Agreements with foreign governments that are designed to 
promote SNAP benefits and enrollment.
    (6) Any entity that receives funding from the programs identified 
by this section and Sec.  251.4 of this chapter is prohibited from 
compensating any person for conducting outreach activities relating to 
participation in, or for recruiting individuals to apply to receive 
benefits under, the Supplemental Nutrition Assistance Program, if the 
amount of the compensation would be based on the number of individuals 
who apply to receive the benefits.

    Dated: December 13, 2016.
Audrey Rowe,
Administrator, Food and Nutrition Service.
[FR Doc. 2016-30621 Filed 12-19-16; 8:45 am]
 BILLING CODE 3410-30-P



                                                92550            Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations

                                                evidence, and to avoid detection or                       Dated: December 13, 2016.                           DATES: This final rule is effective
                                                apprehension. Amendment of the records                  Jonathan R. Cantor,                                   January 19, 2017.
                                                could interfere with ongoing investigations             Acting Chief Privacy Officer, Department of           FOR FURTHER INFORMATION CONTACT:
                                                and law enforcement activities and would                Homeland Security.
                                                impose an unreasonable administrative                                                                         Mary Rose Conroy, Chief, Program
                                                burden by requiring investigations to be                [FR Doc. 2016–30457 Filed 12–19–16; 8:45 am]          Development Division, Program Design
                                                continually reinvestigated. In addition,                BILLING CODE 9111–14–P                                Branch, Food and Nutrition Services,
                                                permitting access and amendment to such                                                                       U.S. Department of Agriculture, 3101
                                                information could disclose security-sensitive                                                                 Park Center Drive, Room 810,
                                                information that could be detrimental to                DEPARTMENT OF AGRICULTURE                             Alexandria, VA 22302, or by phone at
                                                homeland security.                                                                                            (703) 305–2803, or by email at
                                                   (c) From subsection (e)(1) (Relevancy and            Food and Nutrition Service                            Maryrose.conroy@fns.usda.gov.
                                                Necessity of Information) because in the
                                                                                                                                                              SUPPLEMENTARY INFORMATION:
                                                course of investigations into potential                 7 CFR Parts 251, 271, 272 and 277
                                                violations of federal law, the accuracy of                                                                    I. Background
                                                information obtained or introduced                      [FNS–2016–0028]                                       II. Discussion of Comments and the Final
                                                occasionally may be unclear, or the                                                                                 Rule
                                                information may not be strictly relevant or             RIN: 0584–AE44                                        III. Procedural Matters
                                                necessary to a specific investigation. In the
                                                interests of effective law enforcement, it is
                                                                                                        Supplemental Nutrition Assistance                     I. Background
                                                appropriate to retain all information that may          Program Promotion                                        This rule implements Section 4018 of
                                                aid in establishing patterns of unlawful                AGENCY:  Food and Nutrition Service                   the Agricultural Act of 2014 (Pub L.
                                                activity.                                                                                                     113–79, 2014 Farm Bill). Section 4018
                                                                                                        (FNS), USDA.
                                                   (d) From subsection (e)(2) (Collection of                                                                  of the 2014 Farm Bill creates new
                                                Information from Individuals) because                   ACTION: Final rule.
                                                                                                                                                              limitations on the use of Federal funds
                                                requiring that information be collected from
                                                the subject of an investigation would alert the         SUMMARY:   This final rule implements                 authorized in the Food and Nutrition
                                                subject to the nature or existence of the               Section 4018 of the Agricultural Act of               Act of 2008 (FNA) for Supplemental
                                                investigation, thereby interfering with that            2014. Section 4018 created new                        Nutrition Assistance Program (SNAP)
                                                investigation and related law enforcement               limitations on the use of Federal funds               promotion and recruitment activities.
                                                activities.                                             authorized in the Food and Nutrition                  Specifically, Section 4018:
                                                   (e) From subsection (e)(3) (Notice to                Act of 2008, as amended (FNA), for the                   • Amends Section 16(a)(4) of the FNA
                                                Subjects) because providing such detailed               Supplemental Nutrition Assistance                     to prohibit Federal reimbursement for
                                                information could impede law enforcement                Program (SNAP) promotion and                          activities that are designed to persuade
                                                by compromising the existence of a                                                                            an individual to apply for program
                                                                                                        outreach activities. Specifically, Section
                                                confidential investigation or reveal the                                                                      benefits or that promote the program
                                                identity of witnesses or confidential
                                                                                                        4018 of the 2014 Farm Bill prohibits the
                                                                                                        use of Federal funds appropriated in the              through television, radio, or billboard
                                                informants.
                                                   (f) From subsections (e)(4)(G) and (e)(4)(H)         FNA from being used for: recruitment                  advertisements.
                                                (Agency Requirements) because portions of               activities designed to persuade an                       • Amends the end of Section 18 of
                                                this system are exempt from the individual              individual to apply for SNAP benefits;                the FNA to prohibit the use of Federal
                                                access provisions of subsection (d) for the             television, radio, or billboard                       funds authorized to be appropriated
                                                reasons noted above, and therefore DHS is               advertisements that are designed to                   under the FNA from being used for:
                                                not required to establish requirements, rules,          promote SNAP benefits and enrollment;                    (1) Recruitment activities designed to
                                                or procedures with respect to such access.              or agreements with foreign governments                persuade an individual to apply for
                                                Providing notice to individuals with respect                                                                  SNAP benefits;
                                                                                                        designed to promote SNAP benefits and
                                                to existence of records pertaining to them in                                                                    (2) Television, radio, or billboard
                                                the system of records or otherwise setting up
                                                                                                        enrollment. The prohibition on using
                                                                                                        funds appropriated under the FNA for                  advertisements that are designed to
                                                procedures pursuant to which individuals                                                                      promote SNAP benefits and enrollment.
                                                may access and view records pertaining to               television, radio, or billboard
                                                themselves in the system would undermine                advertisements does not apply to                      This provision does not apply to
                                                investigative efforts and reveal the identities         Disaster SNAP.                                        Disaster SNAP; or
                                                of witnesses, and potential witnesses, and                 Section 4018 also prohibits any entity                (3) Any agreements with foreign
                                                confidential informants.                                that receives funds under the FNA from                governments designed to promote SNAP
                                                   (g) From subsection (e)(5) (Collection of            compensating any person engaged in                    benefits and enrollment.
                                                Information) because with the collection of             outreach or recruitment activities based                 • Amends the end of Section 18 of
                                                information for law enforcement purposes, it            on the number of individuals who apply                the FNA to require the Secretary of
                                                is impossible to determine in advance what                                                                    Agriculture to issue regulations that
                                                information is accurate, relevant, timely, and
                                                                                                        to receive SNAP benefits. Lastly,
                                                                                                        Section 4018 modifies Section 16(a)(4)                prohibit entities that receive funds
                                                complete. Compliance with subsection (e)(5)                                                                   under the FNA from compensating any
                                                would preclude DHS agents from using their              of the FNA to prohibit the Federal
                                                                                                        government from paying administrative                 person engaged in outreach or
                                                investigative training and exercise of good
                                                judgment to both conduct and report on                  costs associated with recruitment                     recruitment activities based on the
                                                investigations.                                         activities designed to persuade an                    number of individuals who apply to
                                                   (h) From subsection (e)(8) (Notice on                individual to apply for program benefits              receive SNAP benefits.
                                                Individuals) because compliance would                   or that promote the program through                   II. Discussion of Comments and the
                                                interfere with DHS’s ability to obtain, serve,          television, radio, or billboard                       Final Rule
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                                                and issue subpoenas, warrants, and other law            advertisements.
                                                enforcement mechanisms that may be filed                                                                      General Comments
                                                                                                           This final rule also impacts the Food
                                                under seal and could result in disclosure of
                                                investigative techniques, procedures, and               Distribution Program on Indian                          On March 14, 2016, the Department
                                                evidence.                                               Reservations (FDPIR) and The                          published a proposed rule to implement
                                                   (i) From subsection (g)(1) (Civil Remedies)          Emergency Food Assistance Program                     the changes made by Section 4018. See
                                                to the extent that the system is exempt from            (TEFAP), both of which receive funding                Supplemental Nutrition Assistance
                                                other specific subsections of the Privacy Act.          and/or foods authorized under the FNA.                Program Promotion, 81 FR 13290 (Mar.


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                                                                 Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations                                          92551

                                                14, 2016). The Department received 94                   ‘‘informed choice’’ about whether or not              understands that it was not the intent of
                                                comments on the proposed rule                           to apply for SNAP benefits and that this              Congress to prohibit informational
                                                published on March 14, 2016 and open                    phrase should be added to the                         activities that provide basic program
                                                for public comments for 60 days.                        regulatory definition of recruitment                  information to potentially eligible
                                                Commenters included 17 private                          activities designed to persuade. These                individuals, as specifically authorized
                                                individuals, one anonymous                              commenters explained that long-                       in Section 11(e)(1) of the FNA. Basic
                                                commenter, 23 food banks or food bank                   standing FNS regulations clearly state                program information allows individuals
                                                coalitions, two county governments, one                 that prohibited recruitment activities are            to make a well-informed decision about
                                                university association, one member of a                 those that persuade an individual who                 whether or not to apply based on
                                                university, and 49 other not-for-profit                 has made an informed choice not to                    accurate information, rather than myths
                                                organizations. Sixty-six of the comments                apply for SNAP to change his or her                   or other types of misinformation.
                                                received were variations of two form                    mind and apply for benefits. Some                        Pursuant to these comments the
                                                letters, and 28 comments were unique                    commenters also pointed to floor                      Department has clarified the regulations
                                                comments.                                               statements made by Members of                         at a new 7 CFR 277.4(b)(5). As in the
                                                   Overall, comments were very                          Congress during consideration of the                  proposed rule, the Federal
                                                supportive of the proposed rule.                        conference report on the 2014 Farm Bill.              reimbursement rate shall not include
                                                Commenters, however, did point to                       In these floor statements, Members                    recruitment activities designed to
                                                specific areas in need of clarification.                explained that the statute made no                    persuade an individual to apply for
                                                The Department has reviewed these                       change with respect to the role of the                SNAP benefits through the use of
                                                comments and in many cases has made                     applicant to make an ‘‘informed choice’’              persuasive practices. Persuasive
                                                the suggested recommendations, as                       on whether or not to apply for benefits.              practices constitute coercing or
                                                discussed below. The Department                         These commenters recommended that                     pressuring an individual to apply, or
                                                appreciates the efforts of community                    the Department’s final rule explicitly                providing incentives to fill out an
                                                partners and concerned members of the                   incorporate the long-standing ‘‘informed              application for SNAP benefits. However,
                                                public to offer insightful comments that                choice’’ standard in the regulatory                   in the final rule the Department has
                                                have enhanced the final regulations.                    definition of activities designed to                  added the ‘‘informed choice’’ standard
                                                Definition of Recruitment Activities                    persuade.                                             to the third sentence: communicating
                                                                                                           Second, a majority of commenters (n                factual information so that an individual
                                                Designed To Persuade
                                                                                                        = 68) felt that the rule needed to be                 can make an informed choice pertaining
                                                  The Agricultural Act of 2014 prohibits                clarified to explain that outreach                    to SNAP is not a recruitment activity
                                                the use of funds appropriated under the                 workers should be allowed to ask                      designed to persuade an individual to
                                                FNA from being used for recruitment                     follow-up questions to potential SNAP                 apply for SNAP benefits. As a result,
                                                activities that are designed to persuade                applicants to clear-up misinformation.                prohibited recruitment activities would
                                                an individual to apply for SNAP                         Some commenters pointed to a specific                 not include providing accurate program
                                                benefits.                                               example in the preamble of the
                                                  In the proposed rule, prohibited                                                                            information to dispel misinformation,
                                                                                                        proposed rule in which a food pantry                  answering questions about SNAP,
                                                recruitment activities were defined as                  visitor comes by a SNAP informational
                                                those designed to persuade an                                                                                 providing assistance in filling out forms
                                                                                                        table and expresses disinterest in                    or obtaining verification documents, or
                                                individual to apply for SNAP benefits                   learning more about SNAP. In this
                                                through the use of persuasive practices.                                                                      providing basic information about
                                                                                                        example, the Department explained                     SNAP availability, application
                                                Persuasive practices constitute coercing                continuing to discuss SNAP with the
                                                or pressuring an individual to apply, or                                                                      procedures, eligibility requirements,
                                                                                                        visitor would constitute a persuasive                 and the benefits of the program, as
                                                providing incentives to fill out an                     practice because the visitor had clearly
                                                application. Communicating factual                                                                            specifically permitted by Section
                                                                                                        expressed a lack of interest and should               11(e)(1) of the FNA.
                                                information pertaining to SNAP is not a                 not be pressured to apply. These                         To conform to this change from the
                                                recruitment activity designed to                        commenters felt that frequently a                     proposed rule, the Department is
                                                persuade an individual to apply for                     follow-up question about why an                       clarifying one of the examples from the
                                                SNAP benefits.                                          individual is not interested is necessary
                                                  Overall, the definition of recruitment                                                                      preamble of the proposed rule to make
                                                                                                        in order to determine whether or not he               a distinction between persuasive
                                                activities that would be prohibited in                  or she has accurate information about
                                                the proposed rule were supported by                                                                           practices and asking appropriate follow-
                                                                                                        the program, and should not be                        up questions to ensure an individual
                                                commenters, with the specific                           considered a persuasive practice. If the
                                                exceptions discussed below. Commenter                                                                         has made an informed choice. The
                                                                                                        individual responds to the follow-up                  revised example is as follows:
                                                support focused on the importance of                    question in such a way as to show he
                                                providing factual information through                   or she is misinformed about SNAP, the                   A worker funded by SNAP funds is staffing
                                                SNAP outreach (n = 78), and the                         outreach worker then has an                           a SNAP informational table at a food pantry.
                                                importance of outreach to clear up                                                                            A food pantry visitor comes to the table, but
                                                                                                        opportunity to clarify his or her                     soon replies that he is not interested in
                                                myths or misconceptions about SNAP (n                   misunderstanding, so that he or she can               learning more. The worker may ask a follow-
                                                = 71). Commenters appreciated that the                  then make a well-informed choice about                up question about why the visitor is not
                                                definition in the proposed rule                         applying.                                             interested in learning more. If the visitor’s
                                                supported these important outreach                         The Department agrees with the                     answer demonstrates a lack of accurate
                                                activities.                                             commenters that it is important that                  information about SNAP, the worker may
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                                                  However, commenters felt two                          potential SNAP applicants have the                    correct the misunderstanding, thus helping
                                                components of the definition of                         necessary information to make an                      the visitor make an informed choice about
                                                recruitment activities designed to                                                                            applying. However, if the visitor responds to
                                                                                                        informed choice about whether or not to
                                                                                                                                                              the follow-up questions with a further
                                                persuade were in need of clarification.                 apply for benefits, and that outreach is              expression of disinterest, continuing to
                                                First, a large number of commenters (n                  an important tool to ensure that SNAP                 question the visitor would be pressuring the
                                                = 73) felt the rule should state that                   applicants can make this informed                     individual to apply and therefore constitutes
                                                individuals are allowed to make an                      choice. The Department also                           a persuasive practice.



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                                                92552            Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations

                                                   Similarly, the Department is hereby                  targeted services to vulnerable                       class. The preamble to the proposed rule
                                                clarifying one of the examples from the                 populations. However, commenters (n =                 explained that this practice would be
                                                preamble of the proposed rule about                     65) also argued that neither the Act nor              prohibited if only those who filled out
                                                allowable informational activities:                     the Manager’s Statement in the                        the SNAP application were allowed to
                                                   An outreach worker is talking to a senior            Conference Report, H.R. Rep. 113–333,                 attend the parenting class. However, if
                                                citizen who explains that he does not think             limit application assistance and                      everyone was allowed to participate in
                                                he is eligible because he owns his own home.            specialized services to these vulnerable              the parenting class, regardless of
                                                The worker would be allowed to correct this             populations only. These commenters                    whether or not they completed an
                                                misconception, including asking any                     felt that the Department should clarify               application, the practice would be
                                                necessary follow-up questions to ensure the             that application assistance and                       allowable.
                                                senior citizen makes an informed choice                 specialized services can be provided to                  While no comments were received
                                                about whether or not to apply.
                                                                                                        all individuals, not just so-called                   that directly supported the incentive
                                                                                                        vulnerable populations cited in the                   language in the proposed rule, some
                                                Application of Recruitment Activities
                                                                                                        preamble. For example, these                          commenters (n = 19) felt the incentive
                                                Designed To Persuade to Written
                                                                                                        commenters explained, targeted SNAP                   language in the definition of recruitment
                                                Materials
                                                                                                        outreach can be important for limited                 activities designed to persuade needed
                                                  The preamble to the proposed rule                     English proficient populations, pregnant              to be clarified. For example, some of the
                                                explained that written materials would                  women receiving WIC only benefits,                    commenters explained that providing
                                                also be expected to comply with the                     recently unemployed families in a                     information about the ancillary benefits
                                                designation of allowable and                            factory town that has lost its primary                of participating in SNAP and offering
                                                unallowable activities that are described               business, or a community that has                     outreach reinforcement items that are
                                                in the above definition of recruitment                  suffered severe weather and power                     not dependent on the recipient
                                                activities designed to persuade an                      outages that do not rise to the level of              submitting a SNAP application should
                                                individual to apply for SNAP benefits                   a Presidentially declared disaster.                   be clarified as permissible reimbursable
                                                through coercion, pressure, or                             The Department considers specialized               outreach activities. Commenters
                                                incentives. One commenter sought                        services to be a subset of all activities             explained that the Department’s
                                                clarification on what information may                   provided under informational activities,              longstanding State Outreach Plan
                                                be included in written outreach                         as defined in 7 CFR 272.5(c).                         Guidance allows for reimbursement of
                                                materials. This commenter suggested                     Specialized services are informational                appropriate outreach reinforcement
                                                that FNS expand the list of permissible                 activities targeted to specific                       items, but not those ‘‘intended as
                                                written outreach materials to include                   populations based on their specific                   rewards for pre-screening or completing
                                                additional examples in the preamble.                    needs. For example, a community                       an application.’’
                                                  The Department has reviewed the                       outreach partner may develop a SNAP                      To address these comments, the
                                                commenter’s request and feels that the                  Web site targeted to households who                   Department is hereby clarifying that
                                                original language in the preamble was                   have become recently unemployed,                      providing individuals with information
                                                sufficiently clear that it was not                      informing those households of available               about the ancillary benefits of applying
                                                intended to be an exhaustive list, and                  SNAP Employment and Training                          for SNAP is not an incentive or a
                                                that written outreach materials are                     activities. The Web site is a specialized             recruitment activity designed to
                                                permissible, so long as they are not                    service provided to a targeted group to               persuade. Providing factual information
                                                recruitment activities designed to                      provide information about SNAP based                  to an individual about the benefits of
                                                persuade, as defined in 277.4(b)(5)(i).                 on their needs and available local                    SNAP, such as that SNAP participation
                                                                                                        resources. Therefore, the Department                  may make a household’s children
                                                Specialized Services
                                                                                                        agrees with the commenters and                        eligible for the National School Lunch
                                                   The Manager’s Statement to the                       concludes that specialized services, as a             Program, is a permissible sharing of
                                                Conference Report, H.R. Rep. 113–333                    subset of allowable informational                     factual information, per the regulations
                                                stated that the changes in Section 4018                 activities in 7 CFR 272.5(c), can be                  on allowable informational activities in
                                                of the Agricultural Act of 2014 do not                  targeted to any particular group to meet              7 CFR 272.5(c). The Department is also
                                                preclude specialized services for eligible              the specific needs of that population.                hereby clarifying that offering outreach
                                                SNAP applicants, including application                  However, the Department does not                      reinforcement items at any point in the
                                                assistance for vulnerable populations.                  believe any changes are needed to the                 process of sharing information about
                                                The Manager’s Statement explained that                  regulatory text to address that                       SNAP with an interested individual(s) is
                                                specialized services are particularly                   clarification.                                        permissible and not a recruitment
                                                important for vulnerable populations,                                                                         activity designed to persuade, so long as
                                                including the elderly, homeless, and                    Incentives
                                                                                                                                                              the receipt of such reinforcements is not
                                                individuals with disabilities, to ensure                   As discussed above, the proposed rule              contingent on applying for SNAP. The
                                                they receive the food assistance they                   prohibited recruitment activities that are            Department does not think any changes
                                                need. Consequently, the proposed rule                   designed to persuade an individual to                 are needed to the regulatory text to
                                                would not have prohibited specialized                   apply for SNAP benefits through the use               address these clarifications.
                                                services that provide vulnerable                        of persuasive practices. Providing an
                                                populations (including the elderly,                     incentive to fill out an application was              Radio, Television and Billboard
                                                homeless, and individuals with                          defined as one type of persuasive                     Advertisements
                                                disabilities) with application assistance               practice. The preamble to the proposed                  Section 4018 of the Agricultural Act
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                                                or basic program information, including                 rule also included an example where a                 of 2014 prohibits the use of funds
                                                information about rights, program rules,                worker funded by SNAP funds at a                      authorized to be appropriated under the
                                                client responsibilities, and benefits.                  community-based organization                          FNA for television, radio, or billboard
                                                   A majority of commenters (n = 63)                    explained to a group of likely eligible               advertisements that are designed to
                                                supported the language in the proposed                  SNAP applicants, that every person who                promote SNAP benefits and enrollment.
                                                rule, agreeing that Congressional intent                applied that day for SNAP would be                    The proposed rule would have
                                                was never to prohibit specialized or                    allowed to stay for a free parenting                  prohibited States or other entities from


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                                                                 Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations                                       92553

                                                using these Federal funds for television,               with potential customers. As a result,                States or other entities from using
                                                radio, or billboard advertisements                      the final regulatory text at 7 CFR                    Federal funds for television, radio, or
                                                designed to promote program benefits                    277.4(b)(5)(ii) is amended to state that              billboard advertisements that promote
                                                and enrollment.                                         the restriction on the use of Federal                 program benefits and enrollment, with
                                                  Several commenters (n = 14)                           funds for radio, television, and billboard            the exception that Federal funds may be
                                                supported language in the preamble that                 advertising does not restrict retailers,              used to provide factual information
                                                stated only funds authorized by the                     such as farmers markets, from using                   identifying retailers that accept SNAP
                                                FNA would be prohibited from                            these methods to provide information                  benefits.
                                                purchasing television, radio and                        about where SNAP benefits are
                                                billboard advertisements that promote                                                                         Disaster SNAP
                                                                                                        accepted. Similarly, the Department also
                                                SNAP benefits and enrollment, but that                  believes that the restriction on the use                Pursuant to the Agricultural Act of
                                                funding from other sources could be                     of Federal funds for radio, television,               2014, the prohibition on the use of
                                                spent on these advertisements. In                       and billboard advertising does not                    funding authorized to be appropriated
                                                addition, some commenters had                           restrict retailers from using these                   under the FNA for television, radio, or
                                                concerns about individual elements of                   methods to provide factual information                billboard advertisements does not apply
                                                the restriction on radio, television, and               about their FNS-approved programs for                 to Disaster SNAP. Accordingly, the
                                                billboard advertisements, which are                     currently enrolled SNAP households,                   proposed rule stated that the advertising
                                                discussed more below.                                   such as fruits and vegetables incentive               restriction would not apply to Disaster
                                                                                                        programs.                                             SNAP. Eleven commenters supported
                                                Billboards and Retailer Informational                                                                         the proposed rule language exempting
                                                Activities                                              Exception for Remote Areas and Native                 Disaster SNAP from the ban on Federal
                                                  The proposed rule defined billboards                  American Tribes, and Other Vulnerable                 funding for radio, television, and
                                                as large format advertising displays                    Communities                                           billboard advertisements. There were no
                                                intended for viewing from extended                         Six commenters felt that radio,                    comments opposing the exemption for
                                                distances of more than 50 feet. There                   television, and billboard advertisements              Disaster SNAP. Therefore, in the final
                                                were no comments that directly                          are helpful ways to communicate                       rule the Department maintains that the
                                                supported the billboard definition in the               information about SNAP and suggested                  prohibition on the use of Federal
                                                proposed rule. Several commenters (n =                  these advertising methods should                      funding authorized to be appropriated
                                                18) stated that the billboard definition                continue to be allowable activities. Two              in the FNA for television, radio, and
                                                needed to be changed or clarified to                    of these commentators noted that the                  billboard advertisements that promote
                                                consider the context in which a                         prohibition on radio, television, and                 SNAP benefits and enrollment does not
                                                billboard is used so as to allow for large              billboard advertising would have a                    apply to Disaster SNAP.
                                                signs at health fairs, farmers markets, or              negative impact on Native American
                                                other similar venues where individuals                  communities, especially tribes living in              Social Media
                                                may be seeking information about SNAP                   remote areas. In addition, a commenter                   Section 4018 of the Agricultural Act
                                                or SNAP services. In addition, one                      in Alaska noted that radio                            of 2014 does not address the use of
                                                commenter explained that not allowing                   advertisements are an effective method                social media in promotion activities. As
                                                retailers to advertise would prevent                    to communicate within their state,                    a result, in the proposed rule, the use of
                                                these businesses from educating the                     which has many remote areas. One                      social media like Twitter, Facebook,
                                                community about SNAP benefits and                       commenter explained that radio,                       YouTube, or other internet sites was not
                                                remove opportunities to advertise that                  television, and billboard advertisements              prohibited, so long as the content was
                                                they support SNAP beneficiaries.                        are important ways to communicate                     not recruitment activity designed to
                                                  The Department agrees that the                        about SNAP in elderly or highly                       persuade an individual to apply for
                                                restriction on Federal funding for                      impoverished communities.                             SNAP benefits through coercion,
                                                billboard advertisements is not intended                   The Department understands that the                pressure, or incentives. The majority of
                                                to prohibit Federal funding for large                   prohibition on using Federal funds for                commenters (n = 71) supported the
                                                signs used for informational purposes at                radio, television, and billboard                      language in the proposed rule
                                                health fairs, farmers markets, and other                advertisements may negatively impact                  exempting social media from the ban on
                                                venues where most attendees are on                      information sharing in Alaskan, Native                Federal funding for radio, television,
                                                foot. Consequently, for the purposes of                 American, and other vulnerable                        and billboard advertisements that
                                                the final rule, a billboard is now defined              communities, as well as other rural                   promote SNAP benefits and enrollment.
                                                as an outdoor, large format advertising                 areas where radio, television, and                    No comments were received seeking a
                                                display, either permanent or portable,                  billboard advertisements are effective                change or clarification in the proposed
                                                which is used to advertise or inform                    methods of communication. The                         rule language. Therefore, the use of
                                                alongside a roadway. This definition                    Department will continue to conduct                   social media, such as Twitter, Facebook
                                                does not include large signs and banners                allowable outreach and communication                  and YouTube is not prohibited in the
                                                intended for viewing predominantly by                   activities appropriate to various types of            final rule, so long as the content is not
                                                individuals not travelling along a                      vulnerable communities served by                      designed to persuade an individual to
                                                roadway.                                                SNAP, including technical assistance                  apply for SNAP benefits through
                                                  In addition, the Department believes                  and regular Tribal consultation.                      persuasive practices.
                                                that retailers advertising where SNAP                   However, the Department has no
                                                benefits are accepted does not constitute               discretion to allow appropriations                    Ban on Outreach With Foreign
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                                                promoting SNAP benefits and                             authorized under the FNA to fund                      Governments
                                                enrollment. FNS has long allowed                        television, radio, and billboard                        Section 4018 of the Agricultural Act
                                                retailers to advertise that SNAP benefits               advertisements to promote program                     of 2014 prohibits the use of funds
                                                can be used at their establishment. This                benefits and enrollment in these                      appropriated under the FNA from being
                                                practice is essential to help both SNAP                 targeted communities. Consequently, as                used for any agreements with foreign
                                                beneficiaries identify locations to use                 proposed, the regulation at new 7 CFR                 governments designed to promote SNAP
                                                their benefits, and retailers to connect                277.4(b)(5)(ii), continues to prohibit                benefits and enrollment. Accordingly,


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                                                92554            Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations

                                                under the proposed rule, agreements                     FNA. However, these same commenters                   FNA, then this regulation would not
                                                with foreign governments that are                       recommended clarifying that State                     apply to them. However, for
                                                designed to promote SNAP benefits and                   agencies and their partners are allowed               organizations that do receive funding
                                                enrollment were proposed to be                          to set outreach and application goals as              under the FNA, the final rule maintains
                                                prohibited. The ban on outreach with                    part of their State outreach plan                     the restriction on the spending of funds
                                                foreign governments contained in the                    contracts. These commenters explained                 received from any source.
                                                proposed rule was only addressed by                     that State agencies should be able to
                                                two commenters. They both supported                     hold outreach partners accountable for                Other Impacted FNS Programs
                                                the ban on the use of Federal funding                   effective use of State and Federal
                                                for SNAP outreach with foreign                          resources, and be able to track                          The FNA provides authorization of
                                                countries. No commenters requested a                    submitted applications that result from               funds for SNAP, and also for food
                                                change or clarification to this provision.              educational or informational activities.              purchases and administrative costs for
                                                As a result, the Department maintains                   Another commenter expressed a similar                 the Food Distribution Program on
                                                the language from the proposed rule, to                 sentiment in explaining that the final                Indian Reservations (FDPIR) (7 U.S.C.
                                                state that the Federal funds authorized                 rule should confirm that the prohibition              2013b) and for food purchases for The
                                                to be appropriated under the Act shall                  on tying outreach worker compensation                 Emergency Food Assistance Program
                                                not be used to support agreements with                  to the number of SNAP applications                    (TEFAP) (7 U.S.C. 2036). Under the
                                                foreign governments that are designed to                completed by a worker applies only to                 proposed rule, FDPIR and TEFAP funds,
                                                promote SNAP benefits and enrollment.                   the compensation of individuals and not               as authorized under the FNA, would not
                                                                                                        to the compensation of organizations.                 be permitted for use in banned
                                                Worker Compensation                                        In addition, an advocacy organization              recruitment activities as described
                                                   Section 4018 of the Agricultural Act                 stated that the worker compensation                   above.
                                                of 2014 also states that any entity that                regulation raised serious concerns about                 No comments were received regarding
                                                receives funds under the FNA is banned                  unwarranted control of independent
                                                from compensating any person for                                                                              the impact of the proposed rule on
                                                                                                        organizations by the government,
                                                conducting outreach activities relating                                                                       programs other than SNAP. As a result,
                                                                                                        including possible constitutional
                                                to participation in, or for recruiting                  violations by the government. At the                  the Department will proceed, as
                                                individuals to apply to receive benefits                very least, this commenter felt that the              discussed in the proposed rule, to
                                                under SNAP, if the amount of the                        policy was overbroad and unfairly                     amend current 7 CFR 251.10(i), to
                                                compensation would be based on the                      intruded into the lawful activity of                  prohibit entities funded by TEFAP from
                                                number of individuals who apply to                      important organizations over which the                compensating staff engaged in SNAP
                                                receive benefits. Pursuant to this                      government cannot, and should not,                    outreach activities based on the number
                                                provision, the proposed rule banned                     exert such control.                                   who apply to receive SNAP benefits.
                                                tying outreach worker compensation to                      The Department understands the                     FDPIR regulations, at Section 253.11 of
                                                the number of individuals who apply                     importance of setting outreach goals for              Title 7, currently require that funds
                                                for SNAP as a result of that worker’s                   organizations involved in allowable                   must be expended and accounted for in
                                                efforts in any organization that receives               SNAP outreach activities to ensure                    accordance with the SNAP regulations
                                                funding under the FNA. In other words,                  accountability for taxpayer dollars. The              at Part 277. Because the SNAP
                                                the proposed rule would have                            Department encourages States to                       regulations at Part 277 have been
                                                prohibited organizations who receive                    establish performance metrics in their                amended to account for the changes
                                                any funding from the FNA from                           agreements with community partners as                 mandated by the Agricultural Act of
                                                requiring a worker to meet a quota of                   part of their State outreach plans to                 2014, FDPIR funds, as authorized under
                                                SNAP applicants in order to receive                     ensure State and Federal resources are                FNA, would not be permitted for use in
                                                their full compensation or performance                  used efficiently and effectively.                     SNAP recruitment and promotion
                                                bonus; however, the preamble to the                     Accordingly, the Department does not                  activities.
                                                proposed rule stated that organizations                 intend to ban the setting of outreach
                                                would be allowed to compensate                          goals, but seeks to prevent the tying of              III. Procedural Matters
                                                outreach workers based on the number                    compensation of individual workers, by
                                                of hours an outreach worker dedicates                                                                         Executive Order 12866 and 13563
                                                                                                        any organization that receives funding
                                                to assisting individuals applying for                   under the FNA, to the number of                          Executive Orders 12866 and 13563
                                                SNAP benefits. For example, an                          individuals who apply for SNAP as a                   direct agencies to assess all costs and
                                                outreach worker may be compensated at                   result of that particular worker’s efforts            benefits of available regulatory
                                                an hourly rate of ‘‘X’’ dollars for each                as required by the Agricultural Act of                alternatives and, if regulation is
                                                hour the worker spends providing                        2014. The Department is hereby                        necessary, to select regulatory
                                                SNAP application assistance. Lastly, the                clarifying that the ban does not apply to
                                                                                                                                                              approaches that maximize net benefits
                                                preamble in the proposed rule also                      the setting of outreach goals at the level
                                                                                                                                                              (including potential economic,
                                                stated this prohibition would apply                     of the individual or the organization, so
                                                even if the organization used funds from                long as those goals are not tied to                   environmental, public health and safety
                                                a source other than those authorized to                 individual worker compensation. The                   effects, distributive impacts, and
                                                be appropriated in the FNA to pay                       Department believes the regulatory text               equity). Executive Order 13563
                                                outreach workers on a per application                   is sufficiently clear in this regard and              emphasizes the importance of
                                                basis, so long as that organization                     maintains the language from the                       quantifying both costs and benefits, of
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                                                received any funds under the FNA.                       proposed rule.                                        reducing costs, of harmonizing rules,
                                                   Several commenters (n = 16)                             Regarding the comment on potential                 and of promoting flexibility. This final
                                                supported the language in the proposed                  government overreach, the Department                  rule has been determined to be not
                                                rule prohibiting compensation of                        has little discretion in how this                     significant and was not reviewed by the
                                                workers based on the number of                          provision of the Agricultural Act of                  Office of Management and Budget
                                                individuals who apply for benefits by                   2014 is implemented. If an organization               (OMB) in conformance with Executive
                                                entities that receive funds under the                   does not receive funding under the                    Order 12866.


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                                                                 Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations                                        92555

                                                Regulatory Impact Analysis                              provisions of Title II of the UMRA) for                 This final rule is not intended to have
                                                  This rule has been designated as not                  State, local and Tribal governments or                retroactive effect unless so specified in
                                                significant by the Office of Management                 the private sector of $146 million or                 the Effective Dates section of the final
                                                and Budget, therefore, no Regulatory                    more in any one year. Thus, the rule is               rule. Prior to any judicial challenge to
                                                Impact Analysis is required.                            not subject to the requirements of                    the provisions of the final rule, all
                                                                                                        Sections 202 and 205 of the UMRA.                     applicable administrative procedures
                                                Regulatory Flexibility Act                                                                                    must be exhausted.
                                                                                                        Executive Order 12372
                                                   The Regulatory Flexibility Act (5                                                                          Civil Rights Impact Analysis
                                                U.S.C. 601–612) requires Agencies to                      The State Administrative Matching
                                                analyze the impact of rulemaking on                     Grants for the Supplemental Nutrition                   FNS has reviewed this final rule in
                                                small entities and consider alternatives                Assistance Program is listed in the                   accordance with USDA Regulation
                                                that would minimize any significant                     Catalog of Federal Domestic Assistance                4300–4, ‘‘Civil Rights Impact Analysis,’’
                                                impacts on a substantial number of                      Programs under 10.561. For the reasons                to identify any major civil rights
                                                small entities. Pursuant to that review,                set forth in the final rule in 2 CFR                  impacts the rule might have on program
                                                it has been certified that this rule would              chapter IV, and related Notice (48 FR                 participants on the basis of age, race,
                                                not have a significant impact on a                      29114, June 24, 1983), this program is                color, national origin, sex, or disability.
                                                substantial number of small entities.                   included in the scope of Executive                    After a careful review of the rule’s intent
                                                   This final rule would not have an                    Order 12372, which requires                           and provisions, FNS has determined
                                                impact on small entities because, while                 intergovernmental consultation with                   that this rule is not expected to affect
                                                the rule would restrict the types of                    State and local officials. FNS has                    the participation of protected
                                                recruitment and promotion activities                    consulted with State and local officials              individuals in the Supplemental
                                                eligible for Federal reimbursement and                  regarding the changes set forth in this               Nutrition Assistance Program.
                                                the types of activities for which funds                 rule by issuing to SNAP State agencies
                                                                                                        on March 21, 2014, an Implementation                  Executive Order 13175
                                                authorized to be appropriated under the
                                                FNA may be spent, it does not change                    Memorandum for the 2014 Farm Bill                       This final rule has been reviewed in
                                                the type of entities that may receive                   which included guidance on                            accordance with the requirements of
                                                administrative reimbursement or the                     implementing the changes in Section                   Executive Order 13175, ‘‘Consultation
                                                rate at which they may be reimbursed                    4018 and on May 5, 2014, issuing a                    and Coordination with Indian Tribal
                                                for allowable activities. In addition, the              Question and Answer Memorandum                        Governments.’’ Executive Order 13175
                                                rule would prohibit entities that receive               responding to implementation questions                requires Federal agencies to consult and
                                                funds under the FNA from                                from the State SNAP agencies and their                coordinate with tribes on a government-
                                                compensating any person engaged in                      partners. In addition, FNS hosted a                   to-government basis on policies that
                                                outreach or recruitment activities based                stakeholder meeting on September 4,                   have tribal implications, including
                                                on the number of individuals who apply                  2014, to consult with State and local                 regulations, legislative comments or
                                                to receive SNAP benefits; however, this                 representatives on the provisions of                  proposed legislation, and other policy
                                                is not expected to limit the ability of                 Section 4018.                                         statements or actions that have
                                                small entities, or any entity, from using                                                                     substantial direct effects on one or more
                                                                                                        Federalism Summary Impact Statement                   Indian tribes, on the relationship
                                                other methods of compensating persons
                                                engaged in outreach or recruitment                        Executive Order 13132 requires                      between the Federal Government and
                                                activities.                                             Federal agencies to consider the impact               Indian tribes or on the distribution of
                                                                                                        of their regulatory actions on State and              power and responsibilities between the
                                                Unfunded Mandates Reform Act                            local governments. Where such actions                 Federal Government and Indian tribes.
                                                  Title II of the Unfunded Mandates                     have federalism implications, agencies                  FNS has assessed the impact of this
                                                Reform Act of 1995 (UMRA), Public                       are directed to provide a statement for               rule on Indian tribes and determined
                                                Law 104–4, establishes requirements for                 inclusion in the preamble to the                      that while this rule may have tribal
                                                Federal agencies to assess the effects of               regulations describing the agency’s                   implications as discussed in the
                                                their regulatory actions on State, local                considerations in terms of the three                  summary of comments in the preamble,
                                                and tribal governments and the private                  categories called for under Section                   FNS has no discretion to change the
                                                sector. Under Section 202 of the UMRA,                  (6)(b)(2)(B) of Executive Order 13121.                implementation of the final rule, and for
                                                the Department generally must prepare                   The Department has determined that                    that reason no tribal consultation under
                                                a written statement, including a cost                   this final rule does not have federalism              Executive Order 13175 is required. If a
                                                benefit analysis, for proposed and final                implications. This rule does not impose               Tribe requests consultation, FNS will
                                                rules with ‘‘Federal mandates’’ that may                substantial or direct compliance costs                work with the USDA Office of Tribal
                                                result in expenditures by State, local or               on State and local governments.                       Relations to ensure meaningful
                                                Tribal governments, in the aggregate, or                Therefore, under Section 6(b) of the                  consultation is provided where changes,
                                                the private sector, of $146 million or                  Executive Order, a federalism summary                 additions, and modifications identified
                                                more (when adjusted for 2016 inflation;                 impact statement is not required.                     herein are not expressly mandated by
                                                GDP deflator source: Table 1.1.9 at                                                                           Congress.
                                                                                                        Executive Order 12988, Civil Justice
                                                http://www.bea.gov/iTable) in any one
                                                                                                        Reform                                                Paperwork Reduction Act
                                                year. When such a statement is needed
                                                for a rule, Section 205 of the UMRA                       This final rule has been reviewed                     The Paperwork Reduction Act of 1995
                                                generally requires the Department to                    under Executive Order 12988, Civil                    (44 U.S.C. Chap. 35; 5 CFR part 1320)
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                                                identify and consider a reasonable                      Justice Reform. This final rule is                    requires Office of Management and
                                                number of regulatory alternatives and                   intended to have preemptive effect with               Budget (OMB) approval of all covered
                                                adopt the most cost effective or least                  respect to any State or local laws,                   collections of information by a Federal
                                                burdensome alternative that achieves                    regulations or policies which conflict                agency before such collections can be
                                                the objectives of the rule.                             with its provisions or which would                    implemented. Respondents are not
                                                  This final rule does not contain                      otherwise impede its full and timely                  required to respond to any such
                                                Federal mandates (under the regulatory                  implementation.                                       collection of information unless it


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                                                92556            Federal Register / Vol. 81, No. 244 / Tuesday, December 20, 2016 / Rules and Regulations

                                                displays a current valid OMB control                    be used for recruitment or promotion                  ■ b. Amend paragraph (b) introductory
                                                number. This rule does not contain                      activities as described in § 277.4(b)(5).             text by removing the last two sentences;
                                                information collection requirements                     No entity receiving funds under the                   and
                                                subject to approval by the Office of                    Food and Nutrition Act of 2008, as                    ■ c. Add paragraphs (b)(5) and (b)(6).
                                                Management and Budget under the                         amended, shall be permitted to perform
                                                Paperwork Reduction Act of 1994.                        activities described in § 277.4(b)(6) of                The additions read as follows:
                                                                                                        this chapter.                                         § 277.4    Funding.
                                                E-Government Act Compliance
                                                   The Department is committed to                       PART 272—REQUIREMENTS FOR                             *       *    *     *     *
                                                complying with the E-Government Act,                    PARTICIPATING STATE AGENCIES                             (b) * * *
                                                to promote the use of the Internet and
                                                                                                                                                                 (5) The Federal reimbursement rate
                                                other information technologies to                       ■ 5. The authority citation for 7 CFR
                                                                                                                                                              shall include reimbursement for SNAP
                                                provide increased opportunities for                     part 272 continues to read as follows:
                                                                                                                                                              informational activities, but shall not
                                                citizen access to Government                                Authority: 7 U.S.C. 2011–2036.
                                                information and services, and for other                                                                       include the following:
                                                purposes.                                               ■   6. Revise § 272.5(c) to read as follows:             (i) Recruitment activities designed to
                                                                                                                                                              persuade an individual to apply for
                                                List of Subjects                                        § 272.5   Program informational activities.           SNAP benefits through the use of
                                                7 CFR Part 251                                          *      *    *      *      *                           persuasive practices. Persuasive
                                                  The Emergency Food Assistance                            (c) Program informational activities               practices constitute coercing or
                                                Program, Miscellaneous provisions.                      for low-income households. At their                   pressuring an individual to apply, or
                                                                                                        option, State agencies may carry out and              providing incentives to fill out an
                                                7 CFR Part 271                                          claim associated costs for Program                    application for SNAP benefits.
                                                  Supplemental Nutrition Assistance                     informational activities designed to                  Communicating factual information
                                                Program, Promotional activities.                        inform low-income households about                    pertaining to SNAP so that an
                                                                                                        the availability, eligibility requirements,           individual can make an informed choice
                                                7 CFR Part 272                                          application procedures, and benefits of               is not a recruitment activity designed to
                                                  Supplemental Nutrition Assistance                     SNAP. Allowable informational                         persuade an individual to apply for
                                                Program, Program informational                          activities shall not include recruitment              SNAP benefits.
                                                activities.                                             activities as described in § 277.4(b)(5) of
                                                                                                        this chapter. Program informational                      (ii) Television, radio or billboard
                                                7 CFR Part 277                                                                                                advertisements that are designed to
                                                                                                        materials used in such activities shall be
                                                  Supplemental Nutrition Assistance                     subject to § 272.4(b), which pertains to              promote SNAP benefits and enrollment,
                                                Program, Funding.                                       bilingual requirements. Before FNS                    excepting the use of such
                                                  Accordingly, 7 CFR parts 251, 271,                    considers costs for allowable                         advertisements for programmatic
                                                272 and 277 are amended as follows:                     informational activities eligible for                 activities undertaken with respect to
                                                                                                        reimbursement at the fifty percent rate               benefits provided under § 280.1 of this
                                                PART 251—THE EMERGENCY FOOD                             under part 277 of this chapter, State                 chapter. This restriction does not apply
                                                ASSISTANCE PROGRAM                                      agencies shall obtain FNS approval for                to radio, television, or billboard
                                                                                                        the attachment to their Plans of                      advertisements that are not designed to
                                                ■ 1. The authority citation for 7 CFR                   Operation as specified in                             promote SNAP benefits and enrollment
                                                part 251 is revised to read as follows:                 § 272.2(d)(1)(ix). In such attachments,               and that provide factual information
                                                    Authority: 7 U.S.C. 2011–2036.                      State agencies shall describe the subject             identifying retail food stores where
                                                ■ 2. Revise § 251.10 (i) to read as                     activities with respect to the socio-                 SNAP benefits are accepted.
                                                follows:                                                economic and demographic
                                                                                                                                                                 (iii) Agreements with foreign
                                                                                                        characteristics of the target population,
                                                § 251.10    Miscellaneous provisions.                                                                         governments that are designed to
                                                                                                        types of media used, geographic areas
                                                                                                                                                              promote SNAP benefits and enrollment.
                                                *     *    *     *     *                                warranting attention, and outside
                                                  (i) Recruitment activities related to                 organizations which would be involved.                   (6) Any entity that receives funding
                                                the Supplemental Nutrition Assistance                   State agencies shall update this                      from the programs identified by this
                                                Program (SNAP). Any entity that                         attachment to their Plans of Operation                section and § 251.4 of this chapter is
                                                receives donated foods identified in this               when significant changes occur and                    prohibited from compensating any
                                                section must adhere to regulations set                  shall report projected costs for this                 person for conducting outreach
                                                forth under § 277.4(b)(6) of this chapter.              Program activity in accordance with                   activities relating to participation in, or
                                                *     *    *     *     *                                § 272.2(c), (e), and (f).                             for recruiting individuals to apply to
                                                                                                                                                              receive benefits under, the
                                                PART 271—GENERAL INFORMATION                            PART 277—PAYMENTS OF CERTAIN                          Supplemental Nutrition Assistance
                                                AND DEFINITIONS                                         ADMINISTRATIVE COSTS OF STATE                         Program, if the amount of the
                                                                                                        AGENCIES
                                                                                                                                                              compensation would be based on the
                                                ■ 3. The authority citation for 7 CFR
                                                                                                                                                              number of individuals who apply to
                                                part 271 continues to read as follows:                  ■ 7. The authority citation for 7 CFR                 receive the benefits.
mstockstill on DSK3G9T082PROD with RULES




                                                    Authority: 7 U.S.C. 2011–2036.                      part 277 continues to read as follows:
                                                                                                                                                               Dated: December 13, 2016.
                                                ■   4. Add § 271.9 to read as follows:                      Authority: 7 U.S.C. 2011–2036.
                                                                                                                                                              Audrey Rowe,
                                                § 271.9    Promotional activities.                      ■ 8. In § 277.4:                                      Administrator, Food and Nutrition Service.
                                                  No funds authorized to be                             ■ a. Remove the phrase ‘‘Food Stamp                   [FR Doc. 2016–30621 Filed 12–19–16; 8:45 am]
                                                appropriated under the Food and                         Program’’ wherever it appears and add                 BILLING CODE 3410–30–P
                                                Nutrition Act of 2008, as amended, shall                in its place ‘‘SNAP’’.


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Document Created: 2018-02-14 09:10:15
Document Modified: 2018-02-14 09:10:15
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionRules and Regulations
ActionFinal rule.
DatesThis final rule is effective January 19, 2017.
ContactMary Rose Conroy, Chief, Program Development Division, Program Design Branch, Food and Nutrition Services, U.S. Department of Agriculture, 3101 Park Center Drive, Room 810, Alexandria, VA 22302, or by phone at (703) 305-2803, or by email at [email protected]
FR Citation81 FR 92550 
CFR Citation7 CFR 251
7 CFR 271
7 CFR 272
7 CFR 277
CFR AssociatedThe Emergency Food Assistance Program; Miscellaneous Provisions; Supplemental Nutrition Assistance Program; Promotional Activities; Program Informational Activities and Funding

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