81_FR_96737 81 FR 96486 - United States v. AMC Entertainment Holdings, Inc., et al.; Proposed Final Judgment and Competitive Impact Statement

81 FR 96486 - United States v. AMC Entertainment Holdings, Inc., et al.; Proposed Final Judgment and Competitive Impact Statement

DEPARTMENT OF JUSTICE
Antitrust Division

Federal Register Volume 81, Issue 251 (December 30, 2016)

Page Range96486-96507
FR Document2016-31652

Federal Register, Volume 81 Issue 251 (Friday, December 30, 2016)
[Federal Register Volume 81, Number 251 (Friday, December 30, 2016)]
[Notices]
[Pages 96486-96507]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2016-31652]


=======================================================================
-----------------------------------------------------------------------

DEPARTMENT OF JUSTICE

Antitrust Division


United States v. AMC Entertainment Holdings, Inc., et al.; 
Proposed Final Judgment and Competitive Impact Statement

    Notice is hereby given pursuant to the Antitrust Procedures and 
Penalties Act, 15 U.S.C. 16(b)-(h), that a proposed Final Judgment, 
Hold Separate Stipulation and Order, and Competitive Impact Statement 
have been filed with the United States District Court for the District 
of Columbia in United States of America v. AMC Entertainment Holdings, 
Inc., et al., Civil Action No. 1:16-cv-2475. On December 20, 2016, the 
United States filed a Complaint alleging that the proposed acquisition 
by AMC Entertainment Holdings, Inc. of Carmike Cinemas, Inc. would 
violate Section 7 of the Clayton Act, 15 U.S.C. 18. The proposed Final 
Judgment, filed at the same time as the Complaint, requires AMC to 
divest certain theatre assets, reduce its equity holdings and 
relinquish its governance rights in National CineMedia, LLC, and 
complete screen transfers to the cinema advertising network of 
Screenvision, LLC.
    Copies of the Complaint, proposed Final Judgment, Hold Separate 
Stipulation and Order, and Competitive Impact Statement are available 
for inspection on the Antitrust Division's website at http://www.justice.gov/atr and at the Office of the Clerk of the United States 
District Court for the District of Columbia. Copies of these materials 
may be obtained from the Antitrust Division upon request and payment of 
the copying fee set by Department of Justice regulations.
    Public comment is invited within 60 days of the date of this 
notice. Such comments, including the name of the submitter, and 
responses thereto, will be posted on the Antitrust Division's website, 
filed with the Court, and, under certain circumstances, published in 
the Federal Register.Comments should be directed to Owen M. Kendler, 
Acting Chief, Litigation III Section, Antitrust Division, Department of 
Justice, 450 Fifth Street N.W., Suite 4000, Washington, DC 20530 
(telephone: 202-305-8376).

Patricia A. Brink,
Director of Civil Enforcement.

United States District Court for the District of Columbia

    United States of America, Antitrust Division, 450 Fifth Street NW., 
Suite 4000, Washington, DC 20530, Plaintiff, v. AMC Entertainment 
Holdings, Inc., One AMC Way, 11500 Ash Street, Leawood, KS 64105, and, 
Carmike Cinemas, Inc., 1301 First Avenue, Columbus, GA 31901, 
Defendants.

Case No.: 1:16-cv-02475.
Judge: Randolph D. Moss.
Filed: 12/20/2016.

Complaint

    The United States of America, acting under the direction of the 
Attorney General of the United States, brings this civil antitrust 
action to prevent the proposed acquisition by Defendant AMC 
Entertainment Holdings, Inc. (``AMC'') of all of the outstanding voting 
securities of Defendant Carmike Cinemas, Inc. (``Carmike'').

I. Nature of Action

    1. AMC is a significant competitor to Carmike in the exhibition of 
first-run commercial movies in multiple areas around the United States, 
including the areas in and around Montgomery, Alabama; Destin and 
Miramar Beach, Florida; Orange Park and Fleming Island, Florida; 
Cumming, Georgia; Lithonia and Conyers, Georgia; Crestwood and Lansing, 
Illinois; Normal and Bloomington, Illinois; Pekin, Peoria, and 
Washington, Illinois; Inver Grove Heights and Oakdale, Minnesota; Coon 
Rapids and Mounds View, Minnesota; Rockaway and Sparta, New Jersey; 
Westfield and Cranford, New Jersey; Lawton, Oklahoma; Allentown and 
Center Valley, Pennsylvania; and Madison and Fitchburg, Wisconsin 
(collectively, the ``Local Markets''). If AMC acquires Carmike, AMC 
would obtain direct control of one of its most significant competitors 
in the Local Markets, likely resulting in higher ticket prices and/or a 
lower quality viewing experience for moviegoers in these areas.
    2. AMC is also a founding member of National CineMedia, LLC 
(``NCM'')--the nation's largest provider of preshow services to 
exhibitors--and remains one of NCM's largest investors and exhibitors. 
Carmike is the largest exhibitor in the network of NCM's main 
competitor, Screenvision Exhibitions, Inc. (``Screenvision''), and is 
one of Screenvision's largest investors. NCM and Screenvision are the 
country's two leading preshow cinema advertising networks and together 
cover over 80% of movie theatre screens in the United States. If AMC's 
proposed acquisition of Carmike were to proceed, it would likely weaken 
competition between NCM and Screenvision because they would have a 
significant common owner. In addition, the proposed merger would 
undermine Screenvision's ability to compete for advertisers and 
exhibitors because, as explained below, Screenvision will no longer be 
able to rely on Carmike's growth to expand its network. The loss of 
competition in the markets for preshow services and cinema advertising 
will likely result in lower preshow services revenues to exhibitors, 
higher prices to cinema advertisers, and lower quality preshow services 
and advertising.
    3. Accordingly, AMC's proposed acquisition of Carmike likely would 
substantially lessen competition in each of the Local Markets for the 
exhibition of first-run, commercial movies and in the markets for the 
sale of preshow services to exhibitors and the sale of cinema 
advertising to advertisers in the United States in violation of Section 
7 of the Clayton Act, 15 U.S.C. 18, and should be enjoined.

[[Page 96487]]

II. Jurisdiction and Venue

    4. This action is filed by the United States pursuant to Section 15 
of the Clayton Act, as amended, 15 U.S.C. 25, to obtain equitable 
relief and to prevent a violation of Section 7 of the Clayton Act, as 
amended, 15 U.S.C. 18.
    5. The distribution and theatrical exhibition of first-run, 
commercial films, the provision of preshow services to thousands of 
theatres across the United States, and the sale of cinema advertising 
to advertisers throughout the United States are commercial activities 
that substantially affect, and are in the flow of, interstate trade and 
commerce. Defendants' activities in purchasing preshow advertising and 
other content, equipment, services, and supplies, as well as licensing 
films for exhibition, substantially affect interstate commerce.
    6. The Court has jurisdiction over the subject matter of this 
action pursuant to 15 U.S.C. 25 and 28 U.S.C. 1331, 1337(a), and 1345.
    7. Defendants consent to personal jurisdiction and venue in this 
district, and AMC operates theatres in this district. This Court has 
personal jurisdiction over each Defendant, and venue is proper under 15 
U.S.C. 22, and 28 U.S.C. 1391(b) and (c).

III. Defendants and the Proposed Acquisition

    8. Defendant AMC is a Delaware corporation with its headquarters in 
Leawood, Kansas. As of September 30, 2016, AMC operated approximately 
388 theatres with a total of 5,295 screens located across 31 states and 
the District of Columbia. AMC reported approximately $1.89 billion in 
U.S. box office revenues in 2015 and approximately $1.46 billion in 
U.S. box office revenues for the first nine months of 2016. Measured by 
number of theatres, screens, and box office revenue, AMC is the second-
largest theatre circuit in the United States.
    9. Defendant Carmike is a Delaware corporation with its 
headquarters in Columbus, Georgia. As of September 30, 2016, Carmike 
operated approximately 271 movie theatres with a total of 2,917 screens 
located across 41 states. Carmike reported approximately $490.0 million 
in U.S. box office revenues in 2015, and approximately $370.8 million 
in U.S. box office revenue for the first nine months of 2016. Measured 
by number of theatres, screens, and box office revenue, Carmike is the 
fourth-largest theatre circuit in the United States.
    10. On March 3, 2016, AMC and Carmike executed an Agreement and 
Plan of Merger, under which AMC would acquire all outstanding voting 
securities of Carmike for approximately $1.2 billion. If the parties 
consummate the merger, AMC will be the nation's largest theatre 
exhibitor.

IV. Background

A. Movie Theatres

    11. Viewing movies in a theatre is a popular pastime. Over 1.3 
billion movie tickets were sold in the United States and Canada in 
2015, with total box office revenues reaching approximately $11.1 
billion.
    12. Companies that operate movie theatres are called 
``exhibitors.'' Some exhibitors own a single theatre, whereas others 
own a circuit of theatres within one or more regions of the United 
States. AMC and Carmike are two of the largest exhibitors in the United 
States.
    13. Exhibitors set ticket prices for a theatre based on a number of 
factors, including the age and condition of the theatre, the number and 
type of amenities the theatre offers (such as the range of snacks, food 
and beverages offered, the size of its screens and quality of its sound 
systems, and whether it provides stadium and/or reserved seating), 
competitive pressures facing the theatre (such as the price of tickets 
at nearby theatres, the age and condition of those theatres, and the 
number and types of amenities they offer), and the population 
demographics and density surrounding the theatre.

B. Preshow Services and Cinema Advertising

    14. On almost all movie screens, before the previews and feature 
film begin, the audience is presented with a preshow--a video program 
consisting of national, regional, and local advertisements; special 
content segments (e.g., a ``behind the scenes'' look at a new TV show); 
and theatre announcements. The preshow is typically twenty to thirty 
minutes long and is designed to engage moviegoers as they wait for the 
feature film to start.
    15. Cinema advertising networks act as intermediaries between 
exhibitors and advertisers. For advertisers, the preshow is a unique 
opportunity to reach an attentive audience using a large screen with 
the benefit of high-quality video and sound. For exhibitors, the 
preshow provides a lucrative way to supplement revenue earned through 
ticket sales and concessions at a time when its movie screens screens 
are otherwise unused.
    16. To obtain preshow services, exhibitors typically enter into 
long-term, exclusive contracts with the cinema advertising networks. 
The contracts for the largest few exhibitors, including AMC and 
Carmike, tend to be longest--approximately 30 years--whereas the 
contracts for the smaller exhibitors tend to last five to ten years. 
Under the contracts, the networks commit to marketing the preshow 
screen time to advertisers and packaging the advertisements and other 
content into an entertaining video program. Exhibitors agree to display 
the preshow on their movie screens. The cinema advertising networks 
retain a negotiated portion of the advertising proceeds for the 
services they provide, and the exhibitors retain the remaining portion 
of the advertising proceeds.
    17. Cinema advertising networks sell advertising time in preshows 
to advertisers seeking to market their products on a local, regional, 
or national basis. Generally, national advertisers seek to purchase 
cinema advertising from firms that can provide access to a nationwide 
network of movie screens. Thus, the cinema advertising networks work 
hard to enter into contracts with exhibitors throughout the country and 
compete vigorously to woo exhibitors away from each other.
    18. NCM and Screenvision are the dominant cinema advertising 
networks in the United States. They compete head-to-head to win 
exclusive contracts with exhibitors and to offer advertisers access to 
their exhibitors' movie audiences. Together, NCM and Screenvision serve 
over 80% of all movie screens in the country.
    19. NCM has a national cinema advertising network that covers about 
20,500 of the approximately 40,500 movie screens in the United States. 
In 2015, NCM earned approximately $447 million in gross advertising 
revenue.
    20. National CineMedia, Inc. is the managing member and owner of 
43.6% of NCM. The remaining 56.4% is owned by the three largest 
exhibitors in the United States: AMC (17.4%), Regal Entertainment Group 
(``Regal'') (19.8%), and Cinemark Holdings, Inc. (``Cinemark'') 
(19.2%). Under NCM's governing documents, post-merger, AMC ownership 
would increase to approximately 26.5%.
    21. Regal, Cinemark, and AMC (the so-called ``Founding Members'') 
exercise a significant degree of control and influence over NCM and 
account for approximately 83% of its screens. In addition to holding a 
majority of NCM's equity, they have representatives on NCM's Board of 
Directors and enjoy substantial governance rights, including approval 
rights over certain NCM contracts with competing exhibitors. NCM 
management routinely consults with executives of the Founding

[[Page 96488]]

Members in making business decisions. AMC can fill two seats on the NCM 
board.
    22. Screenvision has a national cinema advertising network that 
covers 14,300 screens in more than 2,300 theatres. Carmike is by far 
the largest exhibitor in Screenvision's network, and, as of September 
30, 2016, owned approximately 19% of Screenvision through SV Holdco, 
LLC, a holding company that owns and operates Screenvision. Carmike 
also holds a seat on Screenvision's board of directors and possesses 
certain governance rights. No other major theatre exhibitor holds 
significant equity interests in Screenvision. Following the merger, AMC 
plans to divest or convert Carmike's Screenvision shares such that AMC 
will hold no more than 10% of Screenvision's voting stock.

V. Relevant Markets

A. The Exhibition of First-Run, Commercial Movies in the Local Markets

    23. The exhibition of first-run, commercial movies in the Local 
Markets are relevant markets under Section 7 of the Clayton Act, 15 
U.S.C. 18.
The Exhibition of First-Run, Commercial Movies Product Market
    24. Movies are a unique form of entertainment. The experience of 
viewing a movie in a theatre is an inherently different experience from 
live entertainment (e.g., a stage production or attending a sporting 
event) or viewing a movie in the home (e.g., through streaming video, 
on a DVD, or via pay-per-view).
    25. Reflecting the significant differences of viewing a movie in a 
theatre, ticket prices for movies generally differ from prices for 
other forms of entertainment. For example, typically, tickets for live 
entertainment are significantly more expensive than a movie ticket, 
whereas the costs of home viewing through streaming video, a DVD 
rental, or pay-per-view is usually significantly less expensive than 
viewing a movie in a theatre.
    26. Viewing a movie at home differs from viewing a movie in a 
theatre in many ways. For example, the size of the screens differ, the 
sophistication of the sound systems differ, and, unlike at home, in the 
theatre, one has the social experience of viewing a movie with other 
patrons.
    27. In addition, the most popular newly released or ``first-run'' 
movies are not available for home viewing at the time they are released 
in theatres. Movies are considered to be in their ``first-run'' during 
the four to five weeks following initial release in a given locality. 
If successful, a movie may be exhibited at other theatres after the 
first-run as part of a second or subsequent run (often called a ``sub-
run'' or ``second-run'').
    28. Moviegoers generally do not regard sub-run movies as an 
adequate substitute for first-run movies. Reflecting the significant 
difference between viewing a newly released, first-run movie and an 
older sub-run movie, tickets at theatres exhibiting first-run movies 
usually cost significantly more than tickets at sub-run theatres.
    29. Art movies and foreign-language movies are also not reasonable 
substitutes for commercial, first-run movies. Art movies, which include 
documentaries, are sometimes referred to as independent films. Although 
art and foreign-language movies appeal to some viewers of commercial 
movies, art and foreign-language movies tend to have more narrow appeal 
and typically attract an older audience than commercial movies. 
Exhibitors consider the operation of theatres that predominantly 
exhibit art and foreign-language movies to be distinct from the 
operation of theatres that predominantly exhibit commercial movies.
    30. A hypothetical monopolist controlling the exhibition of all 
first-run, commercial movies in a relevant geographic market would 
profitably impose at least a small but significant and non-transitory 
increase (SSNIP) in ticket prices. Thus, the exhibition of first-run, 
commercial movies is a relevant product market and line of commerce 
under Section 7 of the Clayton Act in which to assess the competitive 
effects of this acquisition.

Relevant Geographic Markets for the Exhibition of First-Run, Commercial 
Movies

    31. Moviegoers typically are not willing to travel very far from 
their home to attend a movie. As a result, geographic markets for the 
exhibition of first-run, commercial movies are relatively local. Each 
of the following areas is a relevant geographic market and section of 
the country for purposes of Section 7 of the Clayton Act.

Area In and Around Montgomery, Alabama

    32. AMC and Carmike account for all of the first-run, commercial 
movie box office revenue in and around Montgomery, Alabama. The only 
theatres that predominantly show first-run commercial movies in this 
area are the Carmike Chantilly 13 BigD, the Carmike Promenade 12, and 
the AMC Festival Plaza 16. No other predominately first-run, commercial 
movie theatre is in the vicinity of the AMC and Carmike theatres.
    33. Moviegoers who reside in and around Montgomery, Alabama are 
unlikely to travel significant distances out of that area to attend a 
first-run, commercial movie. A small but significant increase in the 
price of tickets by a hypothetical monopolist of first-run, commercial 
movie theatres in this area would likely not cause a sufficient number 
of moviegoers to travel out of that area to make the increase 
unprofitable. The area in and around Montgomery, Alabama constitutes a 
relevant geographic market in which to assess the competitive effects 
of this acquisition.
Area In and Around Destin and Miramar Beach, Florida
    34. AMC and Carmike account for all of the first-run, commercial 
movie box office revenue in and around Destin and Miramar Beach, 
Florida. The only theatres that predominantly show first-run commercial 
movies in this area are the AMC Destin Commons 14 and the Carmike 
Boulevard 10 BigD. No other predominantly first-run, commercial movie 
theatre is in the vicinity of the AMC and Carmike theatres.
    35. Moviegoers who reside in and around Destin and Miramar Beach, 
Florida are unlikely to travel significant distances out of that area 
to attend a first-run, commercial movie. A small but significant 
increase in the price of tickets by a hypothetical monopolist of first-
run, commercial movie theatres in this area would likely not cause a 
sufficient number of moviegoers to travel out of that area to make the 
increase unprofitable. The area in and around Destin and Miramar Beach, 
Florida constitutes a relevant geographic market in which to assess the 
competitive effects of this acquisition.

Area In and Around Orange Park and Fleming Island, Florida

    36. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Orange Park and 
Fleming Island, Florida. The only theatres that predominantly show 
first-run commercial movies in this area are the Carmike Fleming Island 
12, the AMC Orange Park 24, and the EPIC Theater at Oakleaf. Other than 
the EPIC Theater, no other first-run, commercial movie theatre is in 
the vicinity of the Carmike and AMC theatres.
    37. Moviegoers who reside in and around Orange Park and Fleming 
Island, Florida are unlikely to travel significant

[[Page 96489]]

distances out of that area to attend a first-run, commercial movie. A 
small but significant increase in the price of tickets by a 
hypothetical monopolist of first-run, commercial movie theatres in this 
area would likely not cause a sufficient number of moviegoers to travel 
out of that area to make the increase unprofitable. The area in and 
around Orange Park and Fleming Island, Florida constitutes a relevant 
geographic market in which to assess the competitive effects of this 
acquisition.

Area In and Around Cumming, Georgia

    38. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Cumming, Georgia. The 
only theatres that predominantly show first-run commercial movies in 
this area are the Carmike Movies 400 12, the AMC Avenue Forsyth 12, and 
the Regal Avalon 12. Other than the Regal Avalon 12, no other 
predominantly first-run, commercial movie theatre is in the vicinity of 
the Carmike and AMC theatres.
    39. Moviegoers who reside in and around Cumming, Georgia are 
unlikely to travel significant distances out of that area to attend a 
first-run, commercial movie. A small but significant increase in the 
price of tickets by a hypothetical monopolist of first-run, commercial 
movie theatres in this area would likely not cause a sufficient number 
of moviegoers to travel out of that area to make the increase 
unprofitable. The area in and around Cumming, Georgia constitutes a 
relevant geographic market in which to assess the competitive effects 
of this acquisition.

Area In and Around Lithonia and Conyers, Georgia

    40. AMC and Carmike account for all of the first-run, commercial 
movie box office revenue in and around Lithonia and Conyers, Georgia. 
The only theatres that predominantly show first-run commercial movies 
in this area are the Carmike Conyers Crossing 16 and the AMC Stonecrest 
Mall 16. No other predominately first-run, commercial movie theatre is 
in the vicinity of the AMC and Carmike theatres.
    41. Moviegoers who reside in and around Lithonia and Conyers, 
Georgia are unlikely to travel significant distances out of that area 
to attend a first-run, commercial movie. A small but significant 
increase in the price of tickets by a hypothetical monopolist of first-
run, commercial movie theatres in this area would likely not cause a 
sufficient number of moviegoers to travel out of that area to make the 
increase unprofitable. The area in and around Lithonia and Conyers, 
Georgia constitutes a relevant geographic market in which to assess the 
competitive effects of this acquisition.

Area In and Around Crestwood and Lansing, Illinois

    42. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Crestwood and 
Lansing, Illinois. The only theatres that predominantly show first-run 
commercial movies in this area are the Carmike Digiplex Lansing 8, the 
AMC Crestwood 18, the AMC Schererville 12, the AMC Schererville 16, the 
Marcus Country Club Hills Cinema, the Marcus Chicago Heights Cinema, 
the Studio Movie Grill Chatham, and the Hoosier Theater. Other than the 
Marcus Country Club Hills Cinema, the Marcus Chicago Heights Cinema, 
the Studio Movie Grill Chatham, and the Hoosier Theater, no other 
predominantly first-run, commercial movie theatre is in the vicinity of 
the Carmike and AMC theatres.
    43. Moviegoers who reside in and around Crestwood and Lansing, 
Illinois are unlikely to travel significant distances out of that area 
to attend a first-run, commercial movie. A small but significant 
increase in the price of tickets by a hypothetical monopolist of first-
run, commercial movie theatres in this area would likely not cause a 
sufficient number of moviegoers to travel out of that area to make the 
increase unprofitable. The area in and around Crestwood and Lansing, 
Illinois constitutes a relevant geographic market in which to assess 
the competitive effects of this acquisition.

Area In and Around Normal and Bloomington, Illinois

    44. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Normal and 
Bloomington, Illinois. The only theatres that predominantly show first-
run commercial movies in this area are the Carmike Ovation 10, the AMC 
Normal 14, and the Wehrenberg Bloomington Galaxy 14 Cinema. Other than 
the Wehrenberg Bloomington Galaxy 14 Cinema, no other predominantly 
first-run, commercial movie theatre is in the vicinity of the AMC and 
Carmike theatres.
    45. Moviegoers who reside in and around Normal and Bloomington, 
Illinois are unlikely to travel significant distances out of that area 
to attend a first-run, commercial movie. A small but significant 
increase in the price of tickets by a hypothetical monopolist of first-
run, commercial movie theatres in this area would likely not cause a 
sufficient number of moviegoers to travel out of that area to make the 
increase unprofitable. The area in and around Normal and Bloomington, 
Illinois constitutes a relevant geographic market in which to assess 
the competitive effects of this acquisition.

Area In and Around Pekin, Peoria, and Washington, Illinois

    46. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Pekin, Peoria, and 
Washington, Illinois. The only theatres that predominantly show first-
run commercial movies in this area are the Carmike Sunnyland 10, the 
Carmike Grand Prairie 18, the AMC Pekin 14, the Goodrich Willow Knolls 
14, the Morton Cinema, and the Landmark Cinemas. Other than the 
Goodrich Willow Knolls, the Morton Cinema, and the Landmark Cinemas, no 
predominantly first-run, commercial movie theatre is in the vicinity of 
the AMC and Carmike theatres.
    47. Moviegoers who reside in and around Pekin, Peoria, and 
Washington, Illinois are unlikely to travel significant distances out 
of that area to attend a first-run, commercial movie. A small but 
significant increase in the price of tickets by a hypothetical 
monopolist of first-run, commercial movie theatres in this area would 
likely not cause a sufficient number of moviegoers to travel out of 
that area to make the increase unprofitable. The area in and around 
Pekin, Peoria, and Washington, Illinois constitutes a relevant 
geographic market in which to assess the competitive effects of this 
acquisition.

Area In and Around Inver Grove Heights and Oakdale, Minnesota

    48. AMC and Carmike account for nearly a majority of the first-run, 
commercial movie box office revenue in and around Inver Grove Heights 
and Oakdale, Minnesota. The only theatres that predominantly show 
first-run commercial movies in this area are the AMC Inver Grove 16, 
the Carmike Oakdale 20, the Woodbury 10, and the Marcus Oakdale 17. 
Other than the Woodbury 10 and the Marcus Oakdale 17, no other 
predominantly first-run, commercial movie theatre is in the vicinity of 
the Carmike and AMC theatres.
    49. Moviegoers who reside in and around Inver Grove Heights and 
Oakdale, Minnesota are unlikely to travel significant distances out of 
that area to attend a first-run, commercial movie. A small but 
significant increase in the price of tickets by a hypothetical 
monopolist of first-run, commercial

[[Page 96490]]

movie theatres in this area would likely not cause a sufficient number 
of moviegoers to travel out of that area to make the increase 
unprofitable. The area in and around Inver Grove Heights and Oakdale, 
Minnesota constitutes a relevant geographic market in which to assess 
the competitive effects of this acquisition.

Area In and Around Coon Rapids and Mounds View, Minnesota

    50. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Coon Rapids and 
Mounds View, Minnesota. The only theatres that predominantly show 
first-run commercial movies in this area are the AMC Coon Rapids 16, 
the AMC Arbor Lakes, the Carmike Wynnsong 15, the Andover 10, the Regal 
Brooklyn Center 20, and the Mann Champlin. Other than the Andover 10, 
the Regal Brooklyn Center 20, and the Mann Champlin, no other 
predominantly first-run, commercial movie theatre is in the vicinity of 
the Carmike and AMC theatres.
    51. Moviegoers who reside in and around Coon Rapids and Mounds 
View, Minnesota are unlikely to travel significant distances out of 
that area to attend a first-run, commercial movie. A small but 
significant increase in the price of tickets by a hypothetical 
monopolist of first-run, commercial movie theatres in this area would 
likely not cause a sufficient number of moviegoers to travel out of 
that area to make the increase unprofitable. The area in and around 
Coon Rapids and Mounds View, Minnesota constitutes a relevant 
geographic market in which to assess the competitive effects of this 
acquisition.

Area In and Around Rockaway and Sparta, New Jersey

    52. AMC and Carmike account for all of the first-run, commercial 
movie box office revenue in and around Rockaway and Sparta, New Jersey. 
The only theatres that predominantly show first-run commercial movies 
in this area are the Carmike Digiplex Sparta 3 and the AMC Rockaway 16. 
No other predominantly first-run, commercial movie theatre is in the 
vicinity of the Carmike and AMC theatres.
    53. Moviegoers who reside in and around Rockaway and Sparta, New 
Jersey are unlikely to travel significant distances out of that area to 
attend a first-run, commercial movie. A small but significant increase 
in the price of tickets by a hypothetical monopolist of first-run, 
commercial movie theatres in this area would likely not cause a 
sufficient number of moviegoers to travel out of that area to make the 
increase unprofitable. The area in and around Rockaway and Sparta, New 
Jersey constitutes a relevant geographic market in which to assess the 
competitive effects of this acquisition.

Area In and Around Westfield and Cranford, New Jersey

    54. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Westfield and 
Cranford, New Jersey. Carmike operates two first-run, commercial movie 
theatres in the area: the Digiplex Rialto Westfield and the Digiplex 
Cranford 5. AMC operates five theaters in the area: the Mountainside 
10, the Aviation 12, the Jersey Gardens 20, the Menlo Park 12, and the 
Essex Green 9. While there are several other first-run, commercial 
movie theatres operating in the vicinity of the AMC and Carmike 
theatres in the area, AMC and Carmike are first and fourth, 
respectively, in term of the number of screens and box office revenue.
    55. Moviegoers who reside in and around Westfield and Cranford, New 
Jersey are unlikely to travel significant distances out of that area to 
attend a first-run, commercial movie. A small but significant increase 
in the price of tickets by a hypothetical monopolist of first-run, 
commercial movie theatres in this area would likely not cause a 
sufficient number of moviegoers to travel out of that area to make the 
increase unprofitable. The area in and around Westfield and Cranford, 
New Jersey constitutes a relevant geographic market in which to assess 
the competitive effects of this acquisition.

Area In and Around Lawton, Oklahoma

    56. AMC and Carmike account for all of the first-run, commercial 
movie box office revenue in and around Lawton, Oklahoma. The only 
theatres that predominantly show first-run commercial movies in this 
area are the Carmike Patriot 13 and the AMC Lawton 12. No other 
predominately first-run, commercial movie theatre is in the vicinity of 
the Carmike and AMC theatres.
    57. Moviegoers who reside in and around Lawton, Oklahoma are 
unlikely to travel significant distances out of that area to attend a 
first-run, commercial movie. A small but significant increase in the 
price of tickets by a hypothetical monopolist of first-run, commercial 
movie theatres in this area would likely not cause a sufficient number 
of moviegoers to travel out of that area to make the increase 
unprofitable. The area in and around Lawton, Oklahoma constitutes a 
relevant geographic market in which to assess the competitive effects 
of this acquisition.

Area In and Around Allentown and Center Valley, Pennsylvania

    58. AMC and Carmike account for all of the first-run, commercial 
movie box office revenue in and around Allentown and Center Valley, 
Pennsylvania. The only theatres that predominantly show first-run 
commercial movies in this area are the Carmike Promenade 16 IMAX, the 
Carmike Promenade 16, and the AMC Tilghman Square 8. No other 
predominately first-run, commercial movie theatre is in the vicinity of 
the Carmike and AMC theatres.
    59. Moviegoers who reside in and around Allentown and Center 
Valley, Pennsylvania are unlikely to travel significant distances out 
of that area to attend a first-run, commercial movie. A small but 
significant increase in the price of tickets by a hypothetical 
monopolist of first-run, commercial movie theatres in this area would 
likely not cause a sufficient number of moviegoers to travel out of 
that area to make the increase unprofitable. The area in and around 
Allentown and Center Valley, Pennsylvania constitutes a relevant 
geographic market in which to assess the competitive effects of this 
acquisition.

Area In and Around Madison and Fitchburg, Wisconsin

    60. AMC and Carmike account for the majority of the first-run, 
commercial movie box office revenue in and around Madison and 
Fitchburg, Wisconsin. The only theatres that predominantly show first-
run commercial movies in this area are the Carmike Sundance Madison 6, 
the AMC Fitchburg 18, and the Marcus Point Cinema 15. Other than the 
Marcus Point Cinema 15, no predominately first-run, commercial movie 
theatre is in the vicinity of the AMC and Carmike theatres.
    61. Moviegoers who reside in and around Madison and Fitchburg, 
Wisconsin are unlikely to travel significant distances out of that area 
to attend a first-run, commercial movie. A small but significant 
increase in the price of tickets by a hypothetical monopolist of first-
run, commercial movie theatres in this area would likely not cause a 
sufficient number of moviegoers to travel out of that area to make the 
increase unprofitable. The area in and around Madison and Fitchburg, 
Wisconsin constitutes a relevant geographic market in which to assess 
the competitive effects of this acquisition.

[[Page 96491]]

B. Preshow Services and Cinema Advertising in the United States

    62. Preshow services sold to exhibitors and cinema advertising sold 
to advertisers in the United States are relevant markets under Section 
7 of the Clayton Act, 15 U.S.C. Sec.  18.

Preshow Services and Cinema Advertising Product Markets

i. Preshow Services

    63. Preshow services consist of the packaging of advertisements and 
content into a preshow delivered to exhibitors, enabling them to earn 
revenue from the use of their screens before the feature film. The 
price charged to exhibitors for preshow services is the portion of 
advertising revenue retained by the network.
    64. The sale of preshow services to exhibitors constitutes a 
relevant product market and line of commerce under Section 7 of the 
Clayton Act. There are no reasonable substitutes for preshow services. 
Exhibitors cannot easily replace the preshow services that they buy 
from cinema advertising networks because individual exhibitors 
generally lack sufficient screens and geographic reach to secure 
national advertising. Nor can exhibitors sufficiently replace national 
advertising in preshows with local and regional advertising because 
local and regional advertising generates far less revenue than national 
advertising. Because there are no reasonable substitutes for preshow 
services, a hypothetical monopolist of all such services could 
profitably impose a SSNIP. Thus, the market for preshow services is a 
relevant product market in which to assess the competitive effects of 
this acquisition.

ii. Cinema Advertising

    65. Cinema advertising is the on-screen advertising incorporated in 
the preshow. The sale of cinema advertising to advertisers is a 
relevant product market and line of commerce under Section 7 of the 
Clayton Act. Cinema advertising has important attributes that 
differentiate it from other forms of video advertising. For example, 
the preshow is projected on a large screen with high-quality video and 
sound in a darkened auditorium. In contrast to TV and other video 
advertising platforms, the audience cannot avoid the advertisements by 
fast forwarding through them, clicking past them, or changing a 
channel. The preshow also allows for long-form advertisements typically 
not available on TV, and it reaches a weekend audience and light TV 
viewers who are otherwise difficult to reach.
    66. Many advertisers value the combination of attributes afforded 
by cinema advertising, and few would switch to other forms of video 
advertising in response to a SSNIP of cinema advertising. A 
hypothetical monopolist over all cinema advertising would profitably 
impose a SSNIP and, thus, the market for cinema advertising is a 
relevant product market in which to assess the competitive effects of 
this acquisition.

Relevant Geographic Market for Preshow Services and Cinema Advertising

    67. NCM and Screenvision compete with each other throughout the 
United States. Exhibitors and advertisers in the United States would 
not switch to cinema advertising networks located outside of the United 
States in the event of a SSNIP in the United States. Accordingly, the 
United States is a relevant geographic market for preshow services sold 
to exhibitors and for cinema advertising sold to advertisers within the 
meaning of Section 7 of the Clayton Act.

VI. COMPETITIVE EFFECTS

A. Exhibition of First-Run, Commercial Movies in the Local Markets

    68. Exhibitors compete to attract moviegoers to their theatres over 
the theatres of their rivals. They do that by competing on price, 
knowing that if they charge too much (or do not offer sufficient 
discounted tickets for matinees, seniors, students, or children) 
moviegoers will begin to frequent their rivals' theatres. Exhibitors 
also compete by seeking to license the first-run movies that are likely 
to attract the largest numbers of moviegoers. In addition, exhibitors 
compete over the quality of the viewing experience by offering 
moviegoers the most sophisticated sound systems, largest screens, best 
picture clarity, best seating (including stadium, reserved, and 
recliner seating), and the broadest variety and highest quality snacks, 
food, and drinks at concession stands or caf[eacute]s in the lobby or 
served to moviegoers at their seats.
    69. AMC and Carmike currently compete for moviegoers in the Local 
Markets. These markets are highly concentrated, and in each market, AMC 
and Carmike are significant competitors, given their close proximity. 
Their rivalry spurs each to improve the quality of its theatres and 
keeps ticket prices in check.
    70. In each of the Local Markets, AMC's acquisition of Carmike will 
lead to significant increases in concentration and eliminate existing 
competition between AMC and Carmike.
    71. Market concentration is often a useful indicator of the level 
of competitive vigor in a market and the likely competitive effects of 
a merger. The more concentrated a market, and the more a transaction 
would increase that concentration, the more likely it is that the 
transaction would result in reduced competition, harming consumers. 
Market concentration commonly is measured by the Herfindahl-Hirschman 
Index (``HHI''), as discussed in Appendix A. Markets in which the HHI 
exceeds 2,500 points are considered highly concentrated, and 
transactions that increase the HHI by more than 200 points in highly 
concentrated markets are presumed likely to enhance market power.
    72. All of the Local Markets are highly concentrated and will 
experience significant HHI increases as a result of the transaction. In 
each of the Local Markets, the proposed acquisition would give AMC 
control of at least half, and sometimes all, of the first-run, 
commercial movie theatre screens and between 48% and 100% of the annual 
box office revenues. In each of the Local Markets, the acquisition 
would yield post-acquisition HHIs of between 3,800 and 10,000, 
representing increases in the range of 600 to 5,000 points.
    73. Today, were one of Defendants' theatres to increase 
unilaterally ticket prices in each of Local Markets, the exhibitor that 
increased price would likely suffer financially as a substantial number 
of its customers would patronize the other exhibitor. The acquisition 
would eliminate this pricing constraint. Thus, the acquisition is 
likely to lead to higher ticket prices for moviegoers, which could take 
the form of a higher adult evening ticket price or reduced discounting 
for matinees, children, seniors, or students.
    74. The proposed acquisition likely would also reduce competition 
between AMC and Carmike over the quality of the viewing experience at 
the theatres in the Local Markets. If no longer motivated to compete, 
AMC and Carmike would have reduced incentives to maintain, upgrade, and 
renovate their theatres, to improve the theatres' amenities and 
services, or to license the most popular movies, thus reducing the 
quality of the viewing experience for moviegoers in the Local Markets.
    75. For all of these reasons, AMC's acquisition of Carmike likely 
will result in a substantial lessening of competition in each of the 
Local Markets.

B. Preshow Services and Cinema Advertising in the United States


[[Page 96492]]


    76. The proposed transaction also would likely substantially lessen 
competition in the markets for the sale of preshow services to 
exhibitors and the sale of cinema advertising to advertisers in the 
United States.

AMC's Simultaneous Ownership of Equity Interests in NCM and 
Screenvision Will Likely Substantially Lessen Competition

    77. As a significant owner of equity interests in both NCM and 
Screenvision post-merger, AMC would have an incentive to reduce the 
head-to-head competition between NCM and Screenvision. AMC will not 
benefit from strong competition between NCM and Screenvision post-
merger because the competition will lower the profits AMC earns from 
NCM and Screenvision through its ownership interest.
    78. In light of this incentive, AMC will likely use its influence 
and governance rights in both companies to ensure that NCM and 
Screenvision compete less aggressively to sign contracts with 
exhibitors and advertisers at the expense of the other network. AMC 
will also have the ability to use its access to confidential, 
nonpublic, and trade secret information from NCM and Screenvision to 
facilitate collusion by passing that competitively sensitive 
information between NCM and Screenvision.
    79. The lessening of competition between NCM and Screenvision will 
likely result in lower payments to exhibitors and/or lower quality 
preshows for exhibitors. Given that NCM and Screenvision control over 
80% of screens in the United States, it would be difficult for 
exhibitors to substitute to other, smaller networks.
    80. Additionally, as a result of this lessening of competition, 
advertisers will no longer benefit from the lower prices that have 
resulted from the competition between NCM and Screenvision. Advertisers 
do not have choices other than these two networks to reach a broad 
number of viewers of their cinema advertising.

The Merger Will Likely Substantially Lessen Competition in Both Markets 
Because It Will Likely Weaken Screenvision's Ability to Compete

    81. The loss of an independent Carmike also likely would weaken 
Screenvision's ability to remain a robust, competitive check on NCM, 
the only other significant competitor in the preshow services and 
cinema advertising markets. Scale is an important element of 
competition for advertisers and, in turn, for exhibitors. Carmike is 
Screenvision's largest exhibitor, and Screenvision touts the Carmike 
theatre network's current, broad scale when competing to execute deals 
with advertisers and exhibitors.
    82. Screenvision also relies on Carmike's expansion plans to 
maintain and possibly expand the scale of its network of screens. Under 
Carmike's contract with Screenvision, all newly-acquired or -built 
Carmike theatres that have a preshow are automatically assigned to the 
Screenvision network. As a result, Carmike has fueled much of 
Screenvision's growth in recent years through its acquisitions of 
existing theatres and new theatre builds. This growth is important to 
maintaining scale since exhibitors, including Carmike, periodically 
close theaters that are no longer economically viable. Additionally, 
Screenvision's scale is at risk as the industry consolidates and more 
of the exhibitors with which it had previously contracted migrate to 
the contracts between NCM and its Founding Members: AMC, Regal, and 
Cinemark.
    83. NCM's Founding Members and Carmike are the only exhibitors that 
have made significant acquisitions as the exhibitor industry has been 
consolidating. These exhibitors have long-term exclusive contracts with 
either NCM or Screenvision. If AMC acquires Carmike, the AMC/NCM 
exclusive arrangement will be expanded to Carmike and all of the merged 
firm's future theatre acquisitions and new builds will affiliate with 
NCM. Screenvision will lose access to its only substantial source of 
theatre acquisitions and the number of independent exhibitors 
unencumbered by long-term exclusive dealing arrangements for which 
Screenvision can compete will shrink even more as industry 
consolidation continues. Screenvision will only be able to rely on the 
other, smaller exhibitors for theatre acquisitions or new builds to 
maintain its network scale. These exhibitors will be unable to replace 
the growth that Carmike would have likely provided in the absence of 
the merger.
    84. Competition will be lessened in the preshow services and cinema 
advertising markets because the merger will weaken one of the only two 
competitors. In the preshow services market, because NCM and 
Screenvision closely monitor each other and battle for market share, 
the competition between them provides tangible benefits for exhibitors 
with respect to price and quality of preshows. The proposed merger 
would likely substantially lessen the competition between NCM and 
Screenvision that has yielded these benefits, potentially forcing 
exhibitors to raise prices to consumers or forgo theatre improvements 
to offset the resulting reduction in revenue that they earn from 
preshows.
    85. In the cinema advertising market, the resulting lessening of 
competition from the proposed acquisition would negatively impact 
advertisers, who pay NCM and Screenvision to place their ads in the 
movie preshows. Currently, advertisers benefit from competition between 
NCM and Screenvision for the placement of their ads. The proposed 
merger would likely substantially lessen the competition between NCM 
and Screenvision that has yielded these benefits, likely forcing 
advertisers to pay higher prices or accept lower quality placement of 
their advertising in the movie pre-shows.

VII. ENTRY

    86. Sufficient, timely entry that would deter or counteract the 
anticompetitive effects in the relevant markets alleged above is 
unlikely. Exhibitors are reluctant to locate new, first-run, commercial 
theatres near existing, first-run, commercial theatres unless the 
population density, demographics, or the quality of existing theatres 
makes new entry viable. Timely entry of new, first-run, commercial 
movie theatres in the areas in and around the Local Markets would be 
unlikely to defeat a price increase by the merged firm.
    87. Additionally, the entry barriers associated with developing a 
cinema advertising network are high, and thus new entry or expansion by 
existing competitors is unlikely to prevent or remedy the proposed 
merger's likely anticompetitive effects in the preshow services and 
cinema advertising markets. Barriers to entry and expansion include the 
time and cost of developing a network of screens to achieve sufficient 
scale. NCM's and Screenvision's lock-up of almost all of the exhibitors 
in the United States through staggered long-term contracts makes entry 
a long process. This adds to the already high cost of building the 
infrastructure necessary to develop and attract national advertisers. 
It also increases the length of time an entrant must sustain losses 
before its scale is large enough to sell advertising at long-term 
profitable rates.
    88. Exhibitors generally cannot supply preshow services themselves 
to replace the likely substantial lessening of competition in the 
preshow services market. Individual exhibitors or groups of small 
exhibitors whose contracts with NCM or Screenvision are expiring are 
unlikely to be able to establish cost-effective sales forces, attract 
national advertisers, or otherwise develop a

[[Page 96493]]

sufficient infrastructure to reasonably replace lost competition.

VIII. VIOLATION ALLEGED

    89. Plaintiff hereby reincorporates paragraphs 1 through 88.
    90. The likely effect of AMC's proposed acquisition of Carmike 
would be to substantially lessen competition in each of the relevant 
markets identified above in violation of Section 7 of the Clayton Act, 
15 U.S.C. 18.
    91. Unless enjoined, the proposed transaction would likely have the 
following effects, among others:
    (a) the prices of tickets at first-run, commercial movie theatres 
in the areas in and around the Local Markets would likely increase 
above levels that would prevail absent the acquisition;
    (b) the quality of first-run, commercial theatres and the viewing 
experience at those theatres in the Local Markets would likely decrease 
below levels that would prevail absent the acquisition;
    (c) the quality of and revenues from preshow services provided to 
exhibitors would likely decrease below levels that would prevail absent 
the acquisition; and
    (d) the cost to place ads in theatre preshows to advertisers will 
likely increase to levels above, and the quality of advertising will 
decrease to levels below, those that would prevail absent the 
acquisition.

IX. REQUESTED RELIEF

    92. Plaintiff requests that:
    (a) AMC's proposed acquisition of Carmike be adjudged to violate 
Section 7 of the Clayton Act, 15 U.S.C. 18;
    (b) Defendants be permanently enjoined from and restrained from 
carrying out the proposed acquisition or any other transaction that 
would combine the two companies;
    (c) Plaintiff be awarded its costs of this action; and
    (d) Plaintiff be awarded such other reliefs as the Court may deem 
just and proper.

Dated: 12/20/2016.

For Plaintiff United States of America

/s/ ________

Renata B. Hesse (D.C. Bar #466107),
Acting Assistant Attorney General.

/s/ ________

Jonathan B. Sallet,
Deputy Assistant Attorney General.

/s/ ________

Patricia A. Brink,
Director of Civil Enforcement.

/s/ ________

Owen M. Kendler,
Acting Chief, Litigation III.
Yvette F. Tarlov,
Lisa A. Scanlon,
Assistant Chiefs, Litigation III.

/s/ ________

Gregg I. Malawer (D.C. Bar #481685)
Miriam R. Vishio (D.C. Bar #482282)
Mona S.K. Haar (D.C. Bar #98789)
Justin M. Dempsey (D.C. Bar #425976),
Trial Attorneys, Litigation III.

U.S. Department of Justice, Antitrust Division, 450 5th Street NW., 
Suite 4000, Washington, DC 20530, Fax: (202) 514-7308, Telephone: 
Gregg Malawer (202) 616-5943, E-mail: [email protected], 
Telephone: Miriam Vishio (202) 598-8091, E-mail: 
[email protected].

APPENDIX A

Herfindahl-Hirschman Index
    The term ``HHI'' means the Herfindahl-Hirschman Index, a 
commonly accepted measure of market concentration. The HHI is 
calculated by squaring the market share of each firm competing in 
the relevant market and then summing the resulting numbers. For 
example, for a market consisting of four firms with shares of 30, 
30, 20, and 20 percent, the HHI is 2,600 (302 + 302 + 202 + 202 = 
2,600). The HHI takes into account the relative size distribution of 
the firms in a market. It approaches zero when a market is occupied 
by a large number of firms of relatively equal size, and reaches its 
maximum of 10,000 points when a market is controlled by a single 
firm. The HHI increases both as the number of firms in the market 
decreases and as the disparity in size between those firms 
increases.
    Markets in which the HHI is between 1,500 and 2,500 points are 
considered to be moderately concentrated, and markets in which the 
HHI is in excess of 2,500 points are considered to be highly 
concentrated. See U.S. Department of Justice & Federal Trade 
Commission, Horizontal Merger Guidelines Sec.  5.3 (2010) 
(``Guidelines''). Transactions that increase the HHI by more than 
200 points in highly concentrated markets presumptively raise 
antitrust concerns under the Guidelines. Id.

United States District Court for the District of Columbia

    United States of America Plaintiff, v. AMC Entertainment Holdings, 
Inc., and Carmike Cinemas, Inc., Defendants.

Case No.: 1:16-cv-02475
Judge: Randolph D. Moss
Filed: 12/20/2016

COMPETITIVE IMPACT STATEMENT

    Plaintiff, United States of America, pursuant to Section 2(b) of 
the Antitrust Procedures and Penalties Act (``APPA'' or ``Tunney 
Act''), 15 U.S.C. Sec.  16(b)-(h), files this Competitive Impact 
Statement relating to the proposed Final Judgment submitted for entry 
in this civil antitrust proceeding.

I. NATURE AND PURPOSE OF PROCEEDING

    On March 3, 2016, Defendant AMC Entertainment Holdings, Inc. 
(``AMC'') agreed to acquire all of the outstanding voting securities of 
Defendant Carmike Cinemas, Inc. (``Carmike''). AMC and Carmike are the 
second-largest and fourth-largest movie theatre circuits, respectively, 
in the United States.
    AMC owns significant equity in National CineMedia, LLC (``NCM'') 
and Carmike owns significant equity in SV Holdco, LLC, a holding 
company that owns and operates Screenvision Exhibition, Inc. 
(collectively ``Screenvision''). NCM and Screenvision are the country's 
two main, preshow cinema advertising networks, covering over 80% of 
movie theatre screens in the United States.
    The United States filed a civil antitrust complaint on December 20, 
2016, seeking to enjoin the proposed acquisition and to obtain 
equitable relief. The Complaint alleges that the acquisition, if 
permitted to proceed, would give AMC direct control of one of its most 
significant movie theatre competitors, and in some cases, its only 
competitor, in 15 local markets (identified as the ``Local Markets'' in 
the Complaint) \1\ in nine states. Moviegoers would likely experience 
higher ticket and concession prices and lower quality services in these 
local markets as a consequence.
---------------------------------------------------------------------------

    \1\ As alleged in the Complaint, the 15 Local Markets are 
Montgomery, Alabama; Destin and Miramar Beach, Florida; Orange Park 
and Fleming Island, Florida; Cumming, Georgia; Lithonia and Conyers, 
Georgia; Crestwood and Lansing, Illinois; Normal and Bloomington, 
Illinois; Pekin, Peoria, and Washington, Illinois; Inver Grove 
Heights and Oakdale, Minnesota; Coon Rapids and Mounds View, 
Minnesota; Rockaway and Sparta, New Jersey; Westfield and Cranford, 
New Jersey; Lawton, Oklahoma; Allentown and Center Valley, 
Pennsylvania; and Madison and Fitchburg, Wisconsin.
---------------------------------------------------------------------------

    The Complaint further alleges that because AMC will hold sizable 
interests in both NCM and Screenvision post-transaction, and 
Screenvision will lose Carmike as a source of future growth of its 
network, the acquisition would substantially lessen competition in the 
markets for preshow services and cinema advertising. This loss of 
competition likely would result in increased prices and reduced 
services for advertisers and theatre exhibitors seeking preshow 
services.
    The likely effect of AMC's acquisition of Carmike will be to 
substantially lessen competition in the exhibition of first-run, 
commercial movies in the 15 Local Markets, and in the sale of preshow 
services and cinema advertising on a nationwide basis, in violation of 
Section 7 of the Clayton Act, 15 U.S.C. Sec.  18.
    At the same time the Complaint was filed, the United States also 
filed a Hold Separate Stipulation and Order (``Hold

[[Page 96494]]

Separate'') and a proposed Final Judgment. Under the terms of the 
proposed Final Judgment, which is explained more fully below, AMC is 
required to take certain actions that are designed to eliminate the 
anticompetitive effects that are likely to result from AMC's 
acquisition of Carmike. Specifically, the Defendants are required to: 
(1) Divest movie theatres in the 15 Local Markets where it and Carmike 
are direct competitors; (2) sell down its equity interest in NCM such 
that it owns no more than 4.99%; (3) relinquish its seats on NCM's 
Board of Directors and all other governance rights it holds in NCM, (4) 
transfer 24 theaters with a total of 384 screens to the Screenvision 
cinema advertising network and divest any of those theatres it does not 
successfully transfer; and (5) implement and maintain ``firewalls'' to 
further ensure that it does not obtain NCM's, Screenvision's, or other 
exhibitors' competitively sensitive information or become a conduit for 
the flow of such information between NCM and Screenvision.
    The United States and Defendants have stipulated that the proposed 
Final Judgment may be entered after compliance with the APPA. Entry of 
the proposed Final Judgment would terminate this action, except that 
the Court would retain jurisdiction to construe, modify, or enforce the 
provisions of the proposed Final Judgment and to punish violations 
thereof.

II. DESCRIPTION OF THE EVENTS GIVING RISE TO THE ALLEGED VIOLATION

A. Defendants and the Proposed Transaction

    Defendant AMC is a Delaware corporation with its headquarters in 
Leawood, Kansas. As of September 30, 2016, AMC operated approximately 
388 theatres with a total of 5,295 screens located across 31 states and 
the District of Columbia. AMC reported approximately $1.89 billion in 
U.S. box office revenues in 2015 and approximately $1.46 billion in 
U.S. box office revenues for the first nine months of 2016. Measured by 
number of theatres, screens, and box office revenue, AMC is the second-
largest theatre circuit in the United States.
    AMC is one of the three founders of the NCM cinema advertising 
network, owns 17.4% of NCM, controls two seats on NCM's Board of 
Directors, and has certain governance rights over NCM. AMC's ownership 
interest in NCM will increase to 26.5% after it acquires Carmike.
    Defendant Carmike is a Delaware corporation with its headquarters 
in Columbus, Georgia. As of September 30, 2016, Carmike operated 
approximately 271 movie theatres with a total of 2,917 screens located 
across 41 states. Carmike reported approximately $490.0 million in U.S. 
box office revenues in 2015, and approximately $370.8 million in U.S. 
box office revenue for the first nine months of 2016. Measured by 
number of theatres, screens, and box office revenue, Carmike is the 
fourth-largest theatre circuit in the United States.
    Carmike is the largest theatre circuit in the Screenvision cinema 
advertising network. It also owns approximately 19% of Screenvision, 
controls a seat on Screenvision's Board of Directors, and has certain 
governance rights over Screenvision.

B. The Competitive Effects of the Transaction on the Exhibition of 
First-Run, Commercial Movies

1. The Relevant Markets

    As alleged in the Complaint, movies are a unique form of 
entertainment. The experience of viewing a movie in a theatre is an 
inherently different experience from live entertainment (e.g., a stage 
production or attending a sporting event) or viewing a movie in the 
home (e.g., through streaming video, on a DVD, or via pay-per-view).
    Reflecting the significant differences of viewing a movie in a 
theatre, ticket prices for movies generally differ from prices for 
other forms of entertainment. For example, typically, tickets for live 
entertainment are significantly more expensive than a movie ticket, 
whereas the costs of home viewing through streaming video, a DVD 
rental, or pay-per-view is usually significantly less expensive than 
viewing a movie in a theatre.
    Viewing a movie at home differs from viewing a movie in a theatre 
in many ways. For example, the size of the screens and sophistication 
of the sound systems differ, and, unlike at home, in the theatre, one 
has the social experience of viewing a movie with other patrons.
    In addition, the most popular newly released or ``first-run'' 
movies are not available for home viewing at the time they are released 
in theatres. Movies are considered to be in their ``first-run'' during 
the four to five weeks following initial release in a given locality. 
If successful, a movie may be exhibited at other theatres after the 
first-run as part of a second or subsequent run (often called a ``sub-
run'' or ``second-run'').
    Moviegoers generally do not regard sub-run movies as an adequate 
substitute for first-run movies. Reflecting the significant difference 
between viewing a newly released, first-run movie and an older sub-run 
movie, tickets at theatres exhibiting first-run movies usually cost 
significantly more than tickets at sub-run theatres.
    Art movies and foreign-language movies are also not reasonable 
substitutes for commercial, first-run movies. Art movies, which include 
documentaries, are sometimes referred to as independent films. Although 
art and foreign-language movies appeal to some viewers of commercial 
movies, art and foreign-language movies tend to have more narrow appeal 
and typically attract an older audience than commercial movies. 
Exhibitors consider the operation of theatres that predominantly 
exhibit art and foreign-language movies to be distinct from the 
operation of theatres that predominantly exhibit commercial movies.
    For all of these reasons, the Complaint alleges that a hypothetical 
monopolist controlling the exhibition of all first-run, commercial 
movies in a relevant geographic market would profitably impose at least 
a small but significant and non-transitory increase (``SSNIP'') in 
ticket prices. Thus, the exhibition of first-run, commercial movies is 
a relevant product market and line of commerce under Section 7 of the 
Clayton Act in which to assess the competitive effects of this 
acquisition.
    Moviegoers typically are not willing to travel very far from their 
home to attend a movie. As a result, geographic markets for the 
exhibition of first-run, commercial movies are relatively local. As 
detailed in the Complaint, there are 15 Local Markets in which AMC and 
Carmike compete today and each is a relevant geographic market in a 
section of the country for purposes of Section 7 of the Clayton Act.

2. Competitive Effects

    Exhibitors compete to attract moviegoers to their theatres over the 
theatres of their rivals. They do that by competing on price, knowing 
that if they charge too much (or do not offer sufficient discounted 
tickets for matinees, seniors, students, or children) moviegoers will 
begin to frequent their rivals. Exhibitors also compete by seeking to 
license the first-run movies that are likely to attract the largest 
numbers of moviegoers. In addition, exhibitors compete over the quality 
of the viewing experience by offering moviegoers the most sophisticated 
sound systems, largest screens, best picture clarity, best seating 
(including stadium, reserved, and recliner seating), and the broadest 
variety and highest

[[Page 96495]]

quality of snacks, food, and drinks at concession stands or 
caf[eacute]s in the lobby or served to moviegoers at their seats.
    AMC and Carmike currently compete for moviegoers in the Local 
Markets. As detailed in the Complaint, all 15 Local Markets are highly 
concentrated, and will experience significant additional increases in 
concentration as a result of the transaction. In each of the Local 
Markets, the proposed acquisition would give AMC control of a majority, 
or all, of the first-run, commercial movie theatres and between 48% and 
100% of the annual box office revenues. The transaction will also 
eliminate substantial head-to-head competition between AMC and Carmike 
that has provided consumers with lower prices and a higher quality 
movie-going experience.

3. Entry and Expansion

    Sufficient, timely entry that would deter or counteract the 
anticompetitive effects in the Local Markets is unlikely. Exhibitors 
are reluctant to locate new, first-run, commercial theatres near 
existing, first-run, commercial theatres unless the population density, 
demographics, or quality of existing theatres makes new entry viable. 
Timely entry of new, first-run, commercial movie theatres in the areas 
in and around the Local Markets would be unlikely to defeat a price 
increase by the merged firm.

C. The Competitive Effects of the Transaction on the Preshow Services 
and Cinema Advertising Markets

1. Relevant Markets

    As alleged in the Complaint, both preshow services sold to 
exhibitors and cinema advertising sold to advertisers in the United 
States are relevant markets under Section 7 of the Clayton Act, 15 
U.S.C. Sec.  18.
    Preshow services consist of the packaging of advertisements and 
content into a preshow delivered to exhibitors, enabling them to earn 
revenue from the use of their screens before the feature film. The 
price charged to exhibitors for preshow services is the portion of 
advertising revenue retained by the network.
    The sale of preshow services to exhibitors constitutes a relevant 
product market and line of commerce under Section 7 of the Clayton Act. 
There are no reasonable substitutes for preshow services. Exhibitors 
cannot easily replace the preshow services that they buy from cinema 
advertising networks because individual exhibitors generally lack 
sufficient screens and geographic reach to secure national advertising. 
Nor can exhibitors sufficiently replace national advertising in 
preshows with local and regional advertising because local and regional 
advertising generates far less revenue than national advertising. 
Because there are no reasonable substitutes for preshow services, a 
hypothetical monopolist of all such services could profitably impose a 
SSNIP. Thus, the Complaint alleges that the market for preshow services 
is a relevant product market in which to assess the competitive effects 
of the acquisition.
    Cinema advertising is the on-screen advertising incorporated in the 
preshow. The Complaint alleges that the sale of cinema advertising to 
advertisers is a relevant product market and line of commerce under 
Section 7 of the Clayton Act. Cinema advertising has important 
attributes that differentiate it from other forms of video advertising. 
For example, the preshow is projected on a large screen with high-
quality video and sound in a darkened auditorium. In contrast to TV and 
other video advertising platforms, the audience cannot avoid the 
advertisements by fast forwarding through them, clicking past them, or 
changing a channel. The preshow also allows for long-form 
advertisements typically not available on TV, and it reaches a weekend 
audience and light TV viewers who are otherwise difficult to reach.
    NCM and Screenvision compete with each other throughout the United 
States. Exhibitors and advertisers in the United States would not 
switch to cinema advertising networks located outside of the United 
States in the event of a SSNIP in the United States. Accordingly, the 
Complaint alleges that United States is a relevant geographic market 
and section of the country for preshow services sold to exhibitors and 
for cinema advertising sold to advertisers within the meaning of 
Section 7 of the Clayton Act.
2. Competitive Effects
    As a significant owner of equity interests in both NCM and 
Screenvision post-merger, AMC would have an incentive to reduce the 
head-to-head competition between NCM and Screenvision. AMC will likely 
use its influence and governance rights in both companies to ensure 
that NCM and Screenvision compete less aggressively to sign contracts 
with exhibitors and advertisers at the expense of the other network. 
AMC will also have the ability to use its access to confidential, 
nonpublic, and trade secret information of NCM and Screenvision to 
reduce competition by passing that competitively sensitive information 
between the companies.
    The lessening of competition between NCM and Screenvision will 
likely result in lower payments and/or lower quality preshows for 
exhibitors. Additionally, advertisers will no longer benefit from the 
lower prices that have resulted from the competition between NCM and 
Screenvision. Advertisers do not have choices other than these two 
networks to reach a broad number of viewers of their cinema 
advertising.
    As further alleged in the Complaint, the loss of an independent 
Carmike also likely would weaken Screenvision's ability to remain a 
robust competitive check on NCM, the only other significant competitor 
in the preshow services and cinema advertising markets. In 2014, the 
United States filed a civil antitrust lawsuit to block NCM's 
acquisition of Screenvision and preserve the intense competition 
between the companies. NCM and Screenvision subsequently abandoned 
their merger in early 2015. As was the case in 2014, Carmike remains 
Screenvision's largest exhibitor, and Screenvision touts the Carmike 
theatre network's current, broad scale when competing to execute deals 
with advertisers and exhibitors. The merger, however, will extend AMC's 
exclusive contract with NCM to include any new theatres that Carmike 
would have opened or acquired. This shift from Screenvision to NCM will 
likely weaken Screenvision's ability to compete because: (1) It will be 
unable to rely on Carmike's growth to increase its network's scale; and 
(2) the number of independent theatre exhibitors unencumbered by an 
exclusive preshow agreement with NCM will shrink as exhibitor 
consolidation continues. For all of these reasons, the Complaint 
alleges that the merger is likely to substantially lessen competition 
in the preshow services and cinema advertising markets.
3. Entry and Expansion
    According to the Complaint, the entry barriers associated with 
developing a cinema advertising network are high, and thus new entry or 
expansion by existing competitors is unlikely to prevent or remedy the 
proposed merger's likely anticompetitive effects in the preshow 
services and cinema advertising markets. Barriers to entry and 
expansion include the time and cost of developing a network of screens 
to achieve sufficient scale. NCM's and Screenvision's lock-up of almost 
all of the exhibitors in the United States through staggered long-term 
contracts makes entry a long process. This adds

[[Page 96496]]

to the already high cost of building the infrastructure necessary to 
develop and attract national advertisers. It also increases the length 
of time an entrant must sustain losses before its scale is large enough 
to sell advertising at long-term profitable rates.
    Exhibitors generally cannot supply preshow services themselves to 
replace the substantial lessening of competition in the preshow 
services market. Individual exhibitors or groups of small exhibitors 
whose contracts with NCM or Screenvision are expiring are unlikely to 
be able to establish cost-effective sales forces, attract national 
advertisers, or otherwise develop a sufficient infrastructure to 
reasonably replace lost competition.

III. EXPLANATION OF THE PROPOSED FINAL JUDGMENT

    The movie theatre divestiture requirement of the proposed Final 
Judgment will eliminate the anticompetitive effects of AMC's 
acquisition of Carmike in each of the 15 Local Markets for the 
exhibition of first-run, commercial movies by establishing new, 
independent, and economically-viable competitors. The other 
requirements of the proposed Final Judgment will eliminate the 
anticompetitive effects of the acquisition on the preshow services and 
cinema advertising markets by requiring AMC to divest most of its 
ownership interest in NCM, relinquish its NCM Board seats and all 
governance rights, transfer 24 AMC theatres with a total of 384 screens 
to the Screenvision network, and implement firewalls to prevent the 
misuse of competitively sensitive information.

A. Theatre Exhibition of First-Run, Commercial Movies

    Section IV.A of the proposed Final Judgment requires Defendants 
within sixty calendar days after the filing of the Complaint, or five 
calendar days after the Court's entry of Final Judgment, whichever is 
later, to divest as viable, ongoing businesses the theatres identified 
on the ``Initial Theatre Divestiture Assets'' list in Appendix A to the 
proposed Final Judgment to one or more acquirers acceptable to the 
United States in its sole discretion. This will require Defendants to 
divest a minimum of 15 theatres covering each of the Local Markets.
    The theatres must be divested in such a way as to satisfy the 
United States that they can and will be operated by the purchaser as 
viable, ongoing businesses that can compete effectively as first-run, 
commercial theatres. To that end, the proposed Final Judgment provides 
the acquirer(s) of the theatres with an option to enter into a 
transitional agreement with Defendants of up to 120 days in length, 
with the possibility of one or more extensions not to exceed six months 
in total, for the supply of any goods, services, support, including 
software service and support, and reasonable use of the name AMC, the 
name Carmike, and any registered service marks of AMC or Carmike, for 
use in operating those theatres during the period of transition. The 
availability of a transitional agreement will ensure that the 
acquirer(s) of the theatres can operate without interruption while 
long-term supply agreements are arranged and the theatres rebranded.
    In the event that Defendants do not accomplish the theatre 
divestitures within the periods prescribed in the proposed Final 
Judgment, Section VI of the proposed Final Judgment provides that the 
Court will appoint a Divestiture Trustee selected by the United States 
to effectuate the theatre divestitures required by the Final Judgment.
    If Defendants are unable to effectuate any of the divestitures due 
to their inability to obtain the consent of the landlord from whom a 
theatre is leased, Section IV.K of the proposed Final Judgment requires 
them to divest alternative theatre assets that compete effectively with 
the theatres for which the landlord consent was not obtained. This 
provision will ensure that any failure by Defendants to obtain landlord 
consent does not thwart the relief obtained in the proposed Final 
Judgment.
    The theatre divestiture provisions of the proposed Final Judgment 
will eliminate the anticompetitive effects of AMC's acquisition of 
Carmike in the exhibition of first-run, commercial movies in the Local 
Markets.
    In addition to the proposed Final Judgment's provisions, the Hold 
Separate provides that, until the divestitures take place, AMC and 
Carmike must maintain the sales and marketing of the theatres, and 
maintain the theatres in operable condition at current capacity 
configurations. In addition, AMC and Carmike must not transfer or 
reassign to other areas within the company their employees with primary 
responsibility for the operation of the theatres, except for transfer 
bids initiated by employees pursuant to Defendants' regular, 
established job-posting policies.

B. Preshow Services and Cinema Advertising

    The proposed Final Judgment will remedy the anticompetitive effects 
of the proposed transaction in the markets for preshow services and 
cinema advertising in two principal ways.
    First, the proposed Final Judgment will significantly reduce AMC's 
incentive and ability to weaken head-to-head competition between NCM 
and Screenvision following the merger. In the absence of relief, AMC's 
significant equity holdings in both NCM and Screenvision would give AMC 
the incentive post-merger to use its governance rights to soften each 
company's competitive actions towards the other and use its access to 
each company's competitively sensitive information to help the 
companies coordinate their actions. The proposed Final Judgment 
significantly reduces AMC's incentives to lessen competition or favor 
NCM over Screenvision by requiring AMC to sell down its NCM equity 
holdings to a level of no more than 4.99%. Pursuant to NCM's governing 
documents, AMC would lose its right to seats on NCM's board of 
directors. Because the divestiture will leave AMC with a relatively 
small stake in NCM--both in terms of its proportion of the whole and 
total value--it would no longer earn significant profits from a 
lessening of competition between NCM and Screenvision. Moreover, the 
NCM profits to be earned from any action AMC were to take to lessen 
such competition would largely accrue to its theatre exhibitor rivals 
Regal and Cinemark, an unappealing outcome to AMC.
    To further reduce AMC's ability to lessen head-to-head competition 
between NCM and Screenvision, Section X.A of the proposed Final 
Judgment prohibits AMC from holding NCM board seats or otherwise 
exercising any governance rights in NCM. In addition, Section X.B of 
the proposed Final Judgment prohibits AMC from, among other activities, 
attending NCM board meetings, receiving nonpublic information from NCM, 
or proposing NCM make future acquisitions. These provisions, along with 
the loss of AMC's rights to participate in NCM's business as a result 
of the sell down of AMC's equity interest below 5%, will render AMC 
unable to direct or influence NCM to soften its competitive actions 
towards Screenvision.
    In order to further ensure that AMC cannot use its position as an 
owner and major customer of NCM and Screenvision to obtain 
competitively sensitive information that could be used to facilitate 
improper coordination or otherwise cause competitive harm, Section XII 
of the proposed Final Judgment requires AMC to institute firewalls to 
prevent AMC from obtaining

[[Page 96497]]

competitively sensitive information from either NCM or Screenvision, 
passing competitively sensitive information between NCM and 
Screenvision, or obtaining from NCM or Screenvision competitively 
sensitive information about any of NCM or Screenvision's other 
exhibitor customers.
    Second, the proposed Final Judgment seeks to ensure that 
Screenvision will remain a strong competitor to NCM in the preshow 
services and cinema advertising markets. As alleged in the Complaint, 
Screenvision is NCM's only significant competitor in these markets, and 
Carmike is Screenvision's largest theatre exhibitor. While Carmike's 
legacy theatres will remain in Screenvision's network for the remainder 
of the Carmike/Screenvision contract, the merger will deprive 
Screenvision of Carmike's expected growth through future acquisitions 
and new theatre builds. To offset this loss of future Carmike growth, 
Section XI.A of the proposed Final Judgment requires the Defendants to 
transfer the 24 theatres identified in Appendix B to the proposed Final 
Judgment, comprising a total of 384 screens, to Screenvision for the 
term of the Final Judgment and to stop utilizing NCM preshow and 
theatre advertising services at these theatres. If the Defendants fail 
to effectuate the Screenvision transfer at any of the 24 theatres 
within the time period set forth in Section XI.A, Section XI.B requires 
AMC to divest such theatres pursuant to the procedures set forth in 
Section IV.B of the proposed Final Judgment. In addition to the screen 
transfer, Screenvision will also benefit from AMC's plans to remodel a 
significant number of Carmike theatres, which will likely increase 
audience attendance at those theatres. Taken together, Screenvision 
will obtain through the screen transfers and theatre remodeling the 
credibility and additional scale--both in terms of geographic coverage 
and increased audiences--to compete effectively for advertisers and 
exhibitors against NCM.
    In addition, the proposed Final Judgment requires AMC to designate 
a Compliance Officer who will supervise the AMC's compliance with the 
Final Judgment, distributing the Final Judgment to the company's 
personnel, and reporting decree violations, including violations of the 
firewall provisions, to the United States.

IV. REMEDIES AVAILABLE TO POTENTIAL PRIVATE LITIGANTS

    Section 4 of the Clayton Act, 15 U.S.C. 15, provides that any 
person who has been injured as a result of conduct prohibited by the 
antitrust laws may bring suit in federal court to recover three times 
the damages the person has suffered, as well as costs and reasonable 
attorneys' fees. Entry of the proposed Final Judgment will neither 
impair nor assist the bringing of any private antitrust damage action. 
Under the provisions of Section 5(a) of the Clayton Act, 15 U.S.C. 
16(a), the proposed Final Judgment has no prima facie effect in any 
subsequent private lawsuit that may be brought against Defendants.

V. PROCEDURES AVAILABLE FOR MODIFICATION OF THE PROPOSED FINAL JUDGMENT

    The United States and Defendants have stipulated that the proposed 
Final Judgment may be entered by the Court after compliance with the 
provisions of the APPA, provided that the United States has not 
withdrawn its consent. The APPA conditions entry upon the Court's 
determination that the proposed Final Judgment is in the public 
interest.
    The APPA provides a period of at least sixty (60) days preceding 
the effective date of the proposed Final Judgment within which any 
person may submit to the United States written comments regarding the 
proposed Final Judgment. Any person who wishes to comment should do so 
within sixty (60) days of the date of publication of this Competitive 
Impact Statement in the Federal Register, or the last date of 
publication in a newspaper of the summary of this Competitive Impact 
Statement, whichever is later. All comments received during this period 
will be considered by the United States Department of Justice, which 
remains free to withdraw its consent to the proposed Final Judgment at 
any time prior to the Court's entry of judgment. The comments and the 
response of the United States will be filed with the Court. In 
addition, comments will be posted on the U.S. Department of Justice, 
Antitrust Division's internet website and, under certain circumstances, 
published in the Federal Register.
    Written comments should be submitted to: Owen M. Kendler, Acting 
Chief, Litigation III, Antitrust Division, United States Department of 
Justice, 450 5th Street NW., Suite 4000, Washington, DC 20530.
    The proposed Final Judgment provides that the Court retains 
jurisdiction over this action, and the parties may apply to the Court 
for any order necessary or appropriate for the modification, 
interpretation, or enforcement of the Final Judgment.

VI. ALTERNATIVES TO THE PROPOSED FINAL JUDGMENT

    The United States considered, as an alternative to the proposed 
Final Judgment, a full trial on the merits against Defendants. 
Plaintiff could have continued the litigation and sought preliminary 
and permanent injunctions against AMC's acquisition of Carmike. 
Plaintiff is satisfied, however, that the divestiture of assets and 
other relief described in the proposed Final Judgment will preserve 
competition for the exhibition of first-run, commercial movies in the 
Local Markets, as well as preserve competition in preshow services and 
cinema advertising. Thus, the proposed Final Judgment would achieve all 
or substantially all of the relief that the United States would have 
obtained through litigation, but avoids the time, expense, and 
uncertainty of a full trial on the merits of the Complaint.

VII. STANDARD OF REVIEW UNDER THE APPA FOR THE PROPOSED FINAL JUDGMENT

    The APPA requires that proposed consent judgments in antitrust 
cases brought by the United States be subject to a sixty-day comment 
period, after which the court shall determine whether entry of the 
proposed Final Judgment is ``in the public interest.'' 15 U.S.C. 
16(e)(1). In making that determination, the court, in accordance with 
the statute as amended in 2004, is required to consider:

(A) the competitive impact of such judgment, including termination 
of alleged violations, provisions for enforcement and modification, 
duration of relief sought, anticipated effects of alternative 
remedies actually considered, whether its terms are ambiguous, and 
any other competitive considerations bearing upon the adequacy of 
such judgment that the court deems necessary to a determination of 
whether the consent judgment is in the public interest; and
    (B) the impact of entry of such judgment upon competition in the 
relevant market or markets, upon the public generally and 
individuals alleging specific injury from the violations set forth 
in the complaint including consideration of the public benefit, if 
any, to be derived from a determination of the issues at trial.

    Id. at Sec.  16(e)(1)(A) & (B). In considering these statutory 
factors, the court's inquiry is necessarily a limited one as the 
government is entitled to ``broad discretion to settle with the 
defendant within the reaches of the public interest.'' United States v. 
Microsoft Corp., 56 F.3d 1448, 1461 (D.C. Cir. 1995); see generally 
United States v. SBC Commc'ns, Inc., 489 F. Supp. 2d 1 (D.D.C. 2007) 
(assessing public interest standard under the Tunney Act); United 
States v. US

[[Page 96498]]

Airways Group, Inc., 38 F. Supp. 3d 69, 75 (D.D.C. 2014) (noting that 
the court's ``inquiry is limited'' because the government has ``broad 
discretion'' to determine the adequacy of the relief secured through a 
settlement); United States v. InBev N.V./S.A., No. 08-1965 (JR), 2009-2 
Trade Cas. (CCH) ] 76,736, 2009 U.S. Dist. LEXIS 84787, at *3 (D.D.C. 
Aug. 11, 2009) (noting that the court's review of a consent judgment is 
limited and only inquires ``into whether the government's determination 
that the proposed remedies will cure the antitrust violations alleged 
in the complaint was reasonable, and whether the mechanism to enforce 
the final judgment are clear and manageable.'').\2\
---------------------------------------------------------------------------

    \2\ The 2004 amendments substituted ``shall'' for ``may'' in 
directing relevant factors for court to consider and amended the 
list of factors to focus on competitive considerations and to 
address potentially ambiguous judgment terms. Compare 15 U.S.C. 
16(e) (2004), with 15 U.S.C. 16(e)(1) (2006); see also SBC Commc'ns, 
489 F. Supp. 2d at 11 (concluding that the 2004 amendments 
``effected minimal changes'' to Tunney Act review).
---------------------------------------------------------------------------

    As the United States Court of Appeals for the District of Columbia 
Circuit has held, a court conducting inquiry under the APPA may 
consider, among other things, the relationship between the remedy 
secured and the specific allegations set forth in the government's 
complaint, whether the decree is sufficiently clear, whether 
enforcement mechanisms are sufficient, and whether the decree may 
positively harm third parties. See Microsoft, 56 F.3d at 1458-62. With 
respect to the adequacy of the relief secured by the decree, a court 
may not ``engage in an unrestricted evaluation of what relief would 
best serve the public.'' United States v. BNS, Inc., 858 F.2d 456, 462 
(9th Cir. 1988) (quoting United States v. Bechtel Corp., 648 F.2d 660, 
666 (9th Cir. 1981)); see also Microsoft, 56 F.3d at 1460-62; United 
States v. Alcoa, Inc., 152 F. Supp. 2d 37, 40 (D.D.C. 2001); InBev, 
2009 U.S. Dist. LEXIS 84787, at *3. Courts have held that:

[t]he balancing of competing social and political interests affected 
by a proposed antitrust consent decree must be left, in the first 
instance, to the discretion of the Attorney General. The court's 
role in protecting the public interest is one of insuring that the 
government has not breached its duty to the public in consenting to 
the decree. The court is required to determine not whether a 
particular decree is the one that will best serve society, but 
whether the settlement is ``within the reaches of the public 
interest.'' More elaborate requirements might undermine the 
effectiveness of antitrust enforcement by consent decree.

    Bechtel, 648 F.2d at 666 (emphasis added) (citations omitted).\3\ 
In determining whether a proposed settlement is in the public interest, 
a district court ``must accord deference to the government's 
predictions about the efficacy of its remedies, and may not require 
that the remedies perfectly match the alleged violations.'' SBC 
Commc'ns, 489 F. Supp. 2d at 17; see also US Airways, 8 F. Supp. 3d at 
75 (noting that a court should not reject the proposed remedies because 
it believes others are preferable); Microsoft, 56 F.3d at 1461 (noting 
the need for courts to be ``deferential to the government's predictions 
as to the effect of the proposed remedies''); United States v. Archer-
Daniels-Midland Co., 272 F. Supp. 2d 1, 6 (D.D.C. 2003) (noting that 
the court should grant due respect to the government's prediction as to 
the effect of proposed remedies, its perception of the market 
structure, and its views of the nature of the case).
---------------------------------------------------------------------------

    \3\ Cf. BNS, 858 F.2d at 464 (holding that the court's 
``ultimate authority under the [APPA] is limited to approving or 
disapproving the consent decree''); United States v. Gillette Co., 
406 F. Supp. 713, 716 (D. Mass. 1975) (noting that, in this way, the 
court is constrained to ``look at the overall picture not 
hypercritically, nor with a microscope, but with an artist's 
reducing glass''). See generally Microsoft, 56 F.3d at 1461 
(discussing whether ``the remedies [obtained in the decree are] so 
inconsonant with the allegations charged as to fall outside of the 
`reaches of the public interest' '').
---------------------------------------------------------------------------

    Courts have greater flexibility in approving proposed consent 
decrees than in crafting their own decrees following a finding of 
liability in a litigated matter. ``[A] proposed decree must be approved 
even if it falls short of the remedy the court would impose on its own, 
as long as it falls within the range of acceptability or is `within the 
reaches of public interest.' '' United States v. Am. Tel. & Tel. Co., 
552 F. Supp. 131, 151 (D.D.C. 1982) (citations omitted) (quoting United 
States v. Gillette Co., 406 F. Supp. 713, 716 (D. Mass. 1975)), aff'd 
sub nom. Maryland v. United States, 460 U.S. 1001 (1983); see also US 
Airways, 38 F. Supp. 3d at 76 (noting that room must be made for the 
government to grant concessions in the negotiation process for 
settlements (citing Microsoft, 56 F.3d at 1461)); United States v. 
Alcan Aluminum Ltd., 605 F. Supp. 619, 622 (W.D. Ky. 1985) (approving 
the consent decree even though the court would have imposed a greater 
remedy). To meet this standard, the United States ``need only provide a 
factual basis for concluding that the settlements are reasonably 
adequate remedies for the alleged harms.'' SBC Commc'ns, 489 F. Supp. 
2d at 17.
    Moreover, the court's role under the APPA is limited to reviewing 
the remedy in relationship to the violations that the United States has 
alleged in its Complaint and does not authorize the court to 
``construct [its] own hypothetical case and then evaluate the decree 
against that case.'' Microsoft, 56 F.3d at 1459; see also US Airways, 
38 F. Supp 3d at 75 (noting that the court must simply determine 
whether there is a factual foundation for the government's decisions 
such that its conclusions regarding the proposed settlements are 
reasonable); InBev, 2009 U.S. Dist. LEXIS 84787, at *20 (concluding 
that ``the `public interest' is not to be measured by comparing the 
violations alleged in the complaint against those the court believes 
could have, or even should have, been alleged''). Because the ``court's 
authority to review the decree depends entirely on the government's 
exercising its prosecutorial discretion by bringing a case in the first 
place,'' it follows that ``the court is only authorized to review the 
decree itself,'' and not to ``effectively redraft the complaint'' to 
inquire into other matters that the United States did not pursue. 
Microsoft, 56 F.3d at 1459-60. As this Court confirmed in SBC 
Communications, courts ``cannot look beyond the complaint in making the 
public interest determination unless the complaint is drafted so 
narrowly as to make a mockery of judicial power.'' 489 F. Supp. 2d at 
15.
    In its 2004 amendments, Congress made clear its intent to preserve 
the practical benefits of utilizing consent decrees in antitrust 
enforcement, adding the unambiguous instruction that ``[n]othing in 
this section shall be construed to require the court to conduct an 
evidentiary hearing or to require the court to permit anyone to 
intervene.'' 15 U.S.C. 16(e)(2); see also US Airways, 38 F. Supp. 3d at 
76 (indicating that a court is not required to hold an evidentiary 
hearing or to permit intervenors as part of its review under the Tunney 
Act). This language codified what Congress intended when it enacted the 
Tunney Act in 1974, as the author of this legislation, Senator Tunney 
explained: ``The court is nowhere compelled to go to trial or to engage 
in extended proceedings which might have the effect of vitiating the 
benefits of prompt and less costly settlement through the consent 
decree process.'' 119 Cong. Rec. 24,598 (1973) (statement of Sen. 
Tunney). Rather, the procedure for the public interest determination is 
left to the discretion of the court, with the recognition that the 
court's ``scope of review remains sharply proscribed by precedent and 
the nature of Tunney Act proceedings.''

[[Page 96499]]

SBC Commc'ns, 489 F. Supp. 2d at 11.\4\ A court can make its public 
interest determination based on the competitive impact statement and 
response to public comments alone. US Airways, 38 F. Supp. 3d at 76.
---------------------------------------------------------------------------

    \4\ See also United States v. Enova Corp., 107 F. Supp. 2d 10, 
17 (D.D.C. 2000) (noting that the ``Tunney Act expressly allows the 
court to make its public interest determination on the basis of the 
competitive impact statement and response to comments alone''); 
United States v. Mid-Am. Dairymen, Inc., No. 73-CV-681-W-1, 1977-1 
Trade Cas. (CCH) ] 61,508, at 71,980, *22 (W.D. Mo. 1977) (``Absent 
a showing of corrupt failure of the government to discharge its 
duty, the Court, in making its public interest finding, should . . . 
carefully consider the explanations of the government in the 
competitive impact statement and its responses to comments in order 
to determine whether those explanations are reasonable under the 
circumstances.''); S. Rep. No. 93-298, at 6 (1973) (``Where the 
public interest can be meaningfully evaluated simply on the basis of 
briefs and oral arguments, that is the approach that should be 
utilized.'').
---------------------------------------------------------------------------

VIII. DETERMINATIVE DOCUMENTS

    There are no determinative materials or documents within the 
meaning of the APPA that were considered by the United States in 
formulating the proposed Final Judgment.

Dated: December 20, 2016

Respectfully submitted,
/s/--------------------------------------------------------------------

Gregg I. Malawer (D.C. Bar #481685),

U.S. Department of Justice, Antitrust Division, 450 5th Street NW., 
Suite 4000, Washington, DC 20530, Phone: Gregg Malawer (202) 616-
5943, Phone: Miriam Vishio (202) 598-8091, Fax: (202) 514-7308, 
Email: [email protected].

Attorney for the United States.

United States District Court for the District of Columbia

    United States of America, Plaintiff, v. AMC Entertainment 
Holdings, Inc., and Carmike Cinemas, Inc., Defendants.

Case No.: 1:16-cv-02475
Judge: Randolph D. Moss
Filed: 12/20/2016

[PROPOSED] FINAL JUDGMENT

    WHEREAS, Plaintiff United States of America filed its Complaint on 
December 20, 2016 the United States and Defendants, AMC Entertainment 
Holdings, Inc. (``AMC'') and Carmike Cinemas, Inc. (``Carmike''), by 
their respective attorneys, have consented to the entry of this Final 
Judgment without trial or adjudication of any issue of fact or law, and 
without this Final Judgment constituting any evidence against or 
admission by any party regarding any issue of fact or law;
    AND WHEREAS, Defendants agree to be bound by the provisions of this 
Final Judgment pending its approval by the Court;
    AND WHEREAS, the essence of this Final Judgment is the prompt and 
certain divestiture of certain rights or assets by the Defendants to 
assure that competition is not substantially lessened;
    AND WHEREAS, Plaintiff requires Defendants to make certain 
divestitures, undertake certain actions, and refrain from certain 
conduct for the purpose of remedying the loss of competition alleged in 
the Complaint;
    AND WHEREAS, Defendants have represented to Plaintiff that the 
divestitures required below can and will be made and the actions and 
conduct restrictions can and will be undertaken, and that Defendants 
will later raise no claim of hardship or difficulty as grounds for 
asking the Court to modify any of the divestiture and other remedy 
provisions contained below;
    NOW THEREFORE, before any testimony is taken, without trial or 
adjudication of any issue of fact or law, and upon consent of the 
parties, it is ORDERED, ADJUDGED AND DECREED:

I. JURISDICTION

    This Court has jurisdiction over the subject matter of and each of 
the parties to this action. The Complaint states a claim upon which 
relief may be granted against Defendants under Section 7 of the Clayton 
Act, as amended, 15 U.S.C. Sec.  18.

II. DEFINITIONS

    As used in this Final Judgment:
    A. ``Acquirer'' or ``Acquirers'' means the entity or entities to 
which Defendants divest the Theatre Divestiture Assets.
    B. ``AMC'' means AMC Entertainment Holdings, Inc., a Delaware 
corporation with its headquarters in Leawood, Kansas, its successors 
and assigns, and its subsidiaries, divisions, groups, affiliates, 
partnerships and joint ventures, and their directors, officers, 
managers, agents, and employees.
    C. ``Carmike'' means Carmike Cinemas, Inc., a Delaware corporation 
with its headquarters in Columbus, Georgia, its successors and assigns, 
and its subsidiaries, divisions, groups, affiliates, partnerships and 
joint ventures, and their directors, officers, managers, agents, and 
employees.
    D. ``NCM Divestiture Assets'' means that portion of Defendants' NCM 
Holdings required to be divested under this Final Judgment.
    E. ``Initial Theatre Divestiture Assets'' means the theatre assets 
listed in Appendix A. The term ``Initial Theatre Divestiture Assets'' 
includes:
    1. All tangible assets that comprise the business of operating 
theatres that exhibit movies, including, but not limited to, real 
property and improvements, research and development activities, all 
equipment, fixed assets, and fixtures, personal property, inventory, 
office furniture, materials, supplies, and other tangible property and 
all assets used in connection with the Initial Theatre Divestiture 
Assets; all licenses, permits, and authorizations issued by any 
governmental organization relating to the Initial Theatre Divestiture 
Assets; all contracts (including management contracts), teaming 
arrangements, agreements, leases, commitments, certifications, and 
understandings relating to the Initial Theatre Divestiture Assets, 
including supply agreements (provided however, that supply agreements 
that apply to all of each Defendant's theatres may be excluded from the 
Initial Theatre Divestiture Assets, subject to the transitional 
agreement provisions specified in Section IV(F)); all customer lists 
(including rewards and loyalty club data at the option of the 
Acquirer(s), copies of which may be retained by Defendants at their 
option), contracts, accounts, and credit records relating to the 
Initial Theatre Divestiture Assets; all repair and performance records 
and all other records relating to the Initial Theatre Divestiture 
Assets; and
    2. All intangible assets relating to the operation of the Initial 
Theatre Divestiture Assets, including, but not limited, to all patents, 
licenses and sublicenses, intellectual property, copyrights, 
trademarks, trade names, service marks, service names, (provided, 
however, that the names Carmike, AMC, and any registered service marks 
of Carmike or AMC may be excluded from the Initial Theatre Divestiture 
Assets, subject to the transitional agreement provisions specified in 
Section IV(F)), technical information, computer software and related 
documentation (provided, however, that Defendants' proprietary software 
may be excluded from the Initial Theatre Divestiture Assets, subject to 
the transitional agreement provisions specified in Section IV(F)), 
know-how and trade secrets, drawings, blueprints, designs, design 
protocols, specifications for materials, specifications for parts and 
devices, safety procedures for the handling of materials and 
substances, all research data concerning historic and current research 
and development, quality assurance and control procedures, design tools 
and simulation capability, all manuals and technical information 
Carmike or AMC provide to their own employees, customers,

[[Page 96500]]

suppliers, agents, or licensees (except for the employee manuals that 
Carmike or AMC provide to all its employees), and all research data 
concerning historic and current research and development.
    F. ``Screen Transfer Theatres'' means the theatres listed in 
Appendix B.
    G. ``Screen Transfer Divestiture Assets'' means any Screen Transfer 
Theatres that Defendants must divest pursuant to Section XI(B) of this 
Final Judgment due to Defendants' failure to fully effect the screen 
transfers required by Section XI(A). The term ``Screen Transfer 
Divestiture Assets'' also includes for any such Screen Transfer 
Theatre:
    1. All tangible assets that comprise the business of operating 
theatres that exhibit movies, including, but not limited to, real 
property and improvements, research and development activities, all 
equipment, fixed assets, and fixtures, personal property, inventory, 
office furniture, materials, supplies, and other tangible property and 
all assets used in connection with the Screen Transfer Divestiture 
Assets; all licenses, permits, and authorizations issued by any 
governmental organization relating to the Screen Transfer Divestiture 
Assets; all contracts (including management contracts), teaming 
arrangements, agreements, leases, commitments, certifications, and 
understandings relating to the Screen Transfer Divestiture Assets, 
including supply agreements (provided, however, that supply agreements 
that apply to all of each Defendant's theatres may be excluded from the 
Screen Transfer Divestiture Assets, subject to the transitional 
agreement provisions specified in Section IV(F)); all customer lists 
(including rewards and loyalty club data at the option of the 
Acquirer(s), copies of which may be retained by Defendants at their 
option), contracts, accounts, and credit records relating to the Screen 
Transfer Divestiture Assets; all repair and performance records and all 
other records relating to the Screen Transfer Divestiture Assets; and
    2. All intangible assets relating to the operation of the Screen 
Transfer Divestiture Assets, including, but not limited to, all 
patents, licenses and sublicenses, intellectual property, copyrights, 
trademarks, trade names, service marks, service names, (provided, 
however, that the names Carmike and AMC, and any registered service 
marks of Carmike and AMC may be excluded from the Screen Transfer 
Divestiture Assets, subject to the transitional agreement provisions 
specified in Section IV(F)), technical information, computer software 
and related documentation (provided, however, that Defendants' 
proprietary software may be excluded from the Screen Transfer 
Divestiture Assets, subject to the transitional agreement provisions 
specified in Section IV(F)), know-how and trade secrets, drawings, 
blueprints, designs, design protocols, specifications for materials, 
specifications for parts and devices, safety procedures for the 
handling of materials and substances, all research data concerning 
historic and current research and development, quality assurance and 
control procedures, design tools and simulation capability, all manuals 
and technical information Carmike or AMC provide to their own 
employees, customers, suppliers, agents, or licensees (except for the 
employee manuals that Carmike or AMC provide to all its employees), and 
all research data concerning historic and current research and 
development.
    H. ``Theatre Divestiture Assets'' means the Initial Theatre 
Divestiture Assets and the Screen Transfer Divestiture Assets.
    I. ``Landlord Consent'' means any contractual approval or consent 
that the landlord or owner of one or more of the Theatre Divestiture 
Assets, or of the property on which one or more of the Theatre 
Divestiture Assets is situated, must grant prior to the transfer of one 
of the Theatre Divestiture Assets to an Acquirer.
    J. ``NCM'' means National CineMedia, LLC, a Delaware limited 
liability company together with National CineMedia, Inc., headquartered 
in Centennial, Colorado, its successors and assigns, and its 
subsidiaries, divisions, groups, affiliates, partnerships and joint 
ventures, and their directors, officers, managers, agents, and 
employees.
    K. ``NCM Holdings'' means any equity interest of NCM that AMC owns 
or controls, directly or indirectly, of NCM, whether voting or 
nonvoting.
    L. ``Competitively Sensitive Information'' means all non-public 
information, provided, disclosed, or otherwise made available to the 
Defendants by NCM or Screenvision, including but not limited to, 
information related to: (i) Current or future business plans; (ii) 
technological tests or initiatives; (iii) investments, finances or 
budgets; (iv) pricing; (v) information related to other movie theatre 
exhibitors; (vi) terms and conditions (including but not limited to 
fees or prices) of any actual or prospective contract, agreement, 
understanding, or relationship concerning the exhibition of first-run 
commercial movies or preshow and cinema advertising services, to 
specific or identifiable customers or classes of groups of customers; 
or (vii) the existence of any such prospective contract, agreement, 
understanding, or relationship, as well as any proprietary customer 
information.
    M. ``Person'' means any natural person, corporation, association, 
firm, partnership, or other business or legal entity.
    N. ``Screenvision'' means, SV Holdco, LLC, a Delaware limited 
liability company, headquartered in New York, New York, and the 
subsidiary it owns and operates, Screenvision Exhibition, Inc., its 
successors and assigns, and its subsidiaries, divisions, groups, 
affiliates, partnerships and joint ventures, and their directors, 
officers, managers, agents, and employees.

III. APPLICABILITY

    A. This Final Judgment applies to AMC and Carmike, as defined 
above, and all other persons in active concert or participation with 
any of them who receive actual notice of this Final Judgment by 
personal service or otherwise.
    B. If, prior to complying with Sections IV, VI, VII or XI of this 
Final Judgment, Defendants sell or otherwise dispose of all or 
substantially all of their assets or of lesser business units that 
include the Theatre Divestiture Assets or NCM Divestiture Assets, they 
shall require the purchaser to be bound by the provisions of this Final 
Judgment. Defendants need not obtain such an agreement from the 
Acquirer(s) of the assets divested pursuant to this Final Judgment.

IV. DIVESTITURES OF THEATRES

    A. Defendants are ordered and directed, within sixty (60) calendar 
days after the filing of the Complaint in this matter, or five (5) 
calendar days after notice of entry of this Final Judgment by the 
Court, whichever is later, to divest the Initial Theatre Divestiture 
Assets in a manner consistent with this Final Judgment to one or more 
Acquirer(s) acceptable to the United States in its sole discretion. The 
United States, in its sole discretion, may agree to one or more 
extensions of this time period, not to exceed sixty (60) calendar days 
in total, and shall notify the Court in such circumstances. Defendants 
agree to use their best efforts to divest the Initial Theatre 
Divestiture Assets as expeditiously as possible.
    B. If Defendants fail to accomplish the screen transfer required by 
Section XI(A) below for any Screen Transfer Theatre, Defendants are 
ordered and directed, within sixty (60) calendar days after the 
expiration of the transfer period provided for in Section XI(A), and 
any extensions to that period

[[Page 96501]]

granted by the United States, to divest the Screen Transfer Divestiture 
Assets in a manner consistent with this Final Judgment to one or more 
Acquirer(s) acceptable to the United States in its sole discretion. The 
United States, in its sole discretion, may agree to one or more 
extensions of this time period, not to exceed ninety (90) calendar days 
in total, and shall notify the Court in such circumstances. Defendants 
agree to use their best efforts to divest the Screen Transfer 
Divestiture Assets as expeditiously as possible. Defendants shall not 
divest the Screen Transfer Divestiture Assets to any Acquirer that 
contracts with NCM to provide pre-show and cinema advertising services. 
Such Screen Transfer Theatres must be divested free and clear of any 
contracts with NCM to provide pre-show and cinema advertising services.
    C. In accomplishing the divestitures ordered by this Final 
Judgment, Defendants promptly shall make known, by usual and customary 
means, the availability of the Theatre Divestiture Assets. Defendants 
shall inform any person making an inquiry regarding a possible purchase 
of the Theatre Divestiture Assets that they are being divested pursuant 
to this Final Judgment and provide that person with a copy of this 
Final Judgment. Defendants shall offer to furnish to all prospective 
Acquirers, subject to customary confidentiality assurances, all 
information and documents relating to the Theatre Divestiture Assets 
customarily provided in a due diligence process except such information 
or documents subject to the attorney-client privilege or work-product 
doctrine. Defendants shall make available such information to the 
United States at the same time that such information is made available 
to any other person.
    D. Defendants shall provide the Acquirer(s) and the United States 
information relating to the personnel involved in the operation and 
management of the applicable Theatre Divestiture Assets to enable the 
Acquirer(s) to make offers of employment. Defendants shall not 
interfere with any negotiations by the Acquirer(s) to employ or 
contract with any employee of any Defendant whose primary 
responsibility relates to the operation or management of the applicable 
Theatre Divestiture Assets being sold to the Acquirer(s).
    E. Defendants shall permit prospective Acquirer(s) of the Theatre 
Divestiture Assets to have reasonable access to personnel and to make 
inspections of the physical facilities of the Theatre Divestiture 
Assets; access to any and all environmental, zoning, and other permit 
documents and information; and access to any and all financial, 
operational, or other documents and information customarily provided as 
part of a due diligence process.
    F. In connection with the divestiture of the Theatre Divestiture 
Assets, at the option of the Acquirer(s), Defendants shall enter into a 
transitional supply, service, support, and use agreement 
(``transitional agreement''), of up to 120 days in length, for the 
supply of any goods, services, support, including software service and 
support, and reasonable use of the names AMC and Carmike, and any 
registered service marks of AMC or Carmike, that the Acquirer(s) 
request for the operation of the Theatre Divestiture Assets, during the 
period covered by the transitional agreement. At the request of the 
Acquirer(s), the United States in its sole discretion may agree to one 
or more extensions of this time period not to exceed six (6) months in 
total. The terms and conditions of the transitional agreement must be 
acceptable to the United States in its sole discretion. The 
transitional agreement shall be deemed incorporated into this Final 
Judgment and a failure by Defendants to comply with any of the terms or 
conditions of the transitional agreement shall constitute a failure to 
comply with this Final Judgment.
    G. Defendants shall warrant to the Acquirer(s) of the Theatre 
Divestiture Assets that each asset will be operational on the date of 
sale.
    H. Defendants shall not take any action that will impede in any way 
the permitting, operation, or divestiture of the Theatre Divestiture 
Assets.
    I. Defendants shall warrant to the Acquirer(s) that there are no 
material defects in the environmental, zoning, or other permits 
pertaining to the operation of the Theatre Divestiture Assets. 
Following the sale of the Theatre Divestiture Assets, Defendants will 
not undertake, directly or indirectly, any challenges to the 
environmental, zoning, or other permits relating to the operation of 
the Theatre Divestiture Assets.
    J. Unless the United States otherwise consents in writing, the 
divestitures made pursuant to Section IV(A) and IV(B), or by a 
Divestiture Trustee appointed pursuant to Section VI of this Final 
Judgment, shall include the entire Theatre Divestiture Assets, and 
shall be accomplished in such a way as to satisfy the United States, in 
its sole discretion that the Theatre Divestiture Assets can and will be 
used by the Acquirer(s) as part of a viable, ongoing business of 
operating theatres that exhibit primarily first-run, commercial movies. 
Divestiture of the Theatre Divestiture Assets may be made to one or 
more Acquirers, provided that in each instance it is demonstrated to 
the sole satisfaction of the United States that the Theatre Divestiture 
Assets will remain viable and the divestiture of such assets will 
remedy the competitive harm alleged in the Complaint. The divestitures, 
whether pursuant to Section IV (A), IV (B), or VI of this Final 
Judgment,

    (1) shall be made to Acquirers that, in the United States' sole 
judgment have the intent and capability (including the necessary 
managerial, operational, technical, and financial capability) of 
competing effectively in the business of theatres exhibiting 
primarily first-run, commercial movies; and
    (2) shall be accomplished so as to satisfy the United States, in 
its sole discretion, that none of the terms of any agreement between 
Acquirers and Defendants gives Defendants the ability unreasonably 
to raise the Acquirers' costs, to lower the Acquirers' efficiency, 
or otherwise to interfere in the ability of any Acquirer to compete 
effectively.

    K. If Defendants are unable to effect any of the divestitures 
required herein due to the inability to obtain the Landlord Consent for 
any of the Theatre Divestiture Assets, Defendants shall divest 
alternative theatre assets that compete effectively with the theatre or 
theatres for which the Landlord Consent was not obtained. The United 
States shall, in its sole discretion, determine whether such theatre 
assets compete effectively with the theatres for which Landlord Consent 
was not obtained.
    L. Within five (5) business days following a determination that 
Landlord Consent cannot be obtained for any of the Theatre Divestiture 
Assets, Defendants shall notify the United States, and Defendants shall 
propose an alternative divestiture pursuant to Section IV(K). The 
United States shall have then ten (10) business days in which to 
determine whether such theatre assets are a suitable alternative 
pursuant to Section IV(K). If Defendants' selection is deemed not to be 
a suitable alternative, the United States shall in its sole discretion 
select alternative theatre assets to be divested from among those 
theatre(s) that the United States has determined, in its sole 
discretion, compete effectively with the theatre(s) for which Landlord 
Consent was not obtained.
    M. If a Divestiture Trustee is responsible for effecting 
divestiture of the Theatre Divestiture Assets, it shall notify the 
United States and Defendants within five (5) business days following a 
determination that Landlord Consent

[[Page 96502]]

cannot be obtained for one or more of the Theatre Divestiture Assets. 
Defendants shall thereafter have five (5) business days to propose an 
alternative divestiture pursuant to Section IV(K). The United States 
shall then have ten (10) business days to determine whether the 
proposed theatre assets are a suitable competitive alternative pursuant 
to Section IV(K). If Defendants' selection is deemed not to be a 
suitable competitive alternative, the United States shall in its sole 
discretion select alternative theatre assets to be divested from among 
those theatre(s) that the United States has determined, in its sole 
discretion, compete effectively with the theatre(s) for which Landlord 
Consent was not obtained.

V. NOTICE OF PROPOSED THEATRE DIVESTITURES

    A. Within two (2) business days following execution of a definitive 
divestiture agreement, Defendants or the Divestiture Trustee, whoever 
is then responsible for effecting the divestitures required herein, 
shall notify the United States of any proposed divestitures required by 
Sections IV(A), IV(B), and VI of this Final Judgment. If the 
Divestiture Trustee is responsible, it shall similarly notify 
Defendants. The notice shall set forth the details of the proposed 
divestitures and list the name, address, and telephone number of each 
person not previously identified who offered or expressed an interest 
in or desire to acquire any ownership interest in the Theatre 
Divestiture Assets, together with full details of the same.
    B. Within fifteen (15) calendar days of receipt by the United 
States of such notice, the United States, in its sole discretion, may 
request from Defendants, the proposed Acquirer(s), any other third 
party, or the Divestiture Trustee, if applicable, additional 
information concerning the proposed divestitures, the proposed 
Acquirer(s), and any other potential Acquirer(s). Defendants and the 
Divestiture Trustee shall furnish any additional information requested 
to the United States within fifteen (15) calendar days of receipt of 
the request, unless the parties otherwise agree.
    C. Within thirty (30) calendar days after receipt of the notice or 
within twenty (20) calendar days after the United States has been 
provided the additional information requested from Defendants, the 
proposed Acquirer(s), any third party, and the Divestiture Trustee, 
whichever is later, the United States shall provide written notice to 
Defendants, and the Divestiture Trustee, if there is one, stating 
whether it objects to the proposed divestitures. If the United States 
provides written notice that it does not object, the divestitures may 
be consummated, subject only to the Defendants' limited right to object 
to the sale under Section VI(C) of this Final Judgment. Absent written 
notice that the United States does not object to the proposed 
Acquirer(s) or upon objection by the United States, a divestiture 
proposed under Section IV(A), IV(B), or VI shall not be consummated. 
Upon objection by Defendants under Section VI(C), a divestiture 
proposed under Section VI shall not be consummated unless approved by 
the Court.

VI. APPOINTMENT OF TRUSTEE FOR THEATRE DIVESTITURES

    A. If Defendants have not divested the Theatre Divestiture Assets 
within the time period specified in Section IV(A) and IV(B), 
respectively, Defendants shall notify the United States of that fact in 
writing, specifically identifying the Theatre Divestiture Assets that 
have not been divested. Upon application of the United States, the 
Court shall appoint a Divestiture Trustee selected by the United States 
and approved by the Court to effect the divestiture of the applicable 
Theatre Divestiture Assets.
    B. After the appointment of a Divestiture Trustee becomes 
effective, only the Divestiture Trustee shall have the right to sell 
the applicable Theatre Divestiture Assets. The Divestiture Trustee 
shall have the power and authority to accomplish the divestitures to 
Acquirer(s) acceptable to the United States at such price and on such 
terms as are then obtainable upon reasonable effort by the Divestiture 
Trustee, subject to the provisions of Sections IV, V, VI VIII, IX, and 
XIV, of this Final Judgment, and shall have such other powers as this 
Court deems appropriate. Subject to Section VI (D) of this Final 
Judgment, the Divestiture Trustee may hire at the cost and expense of 
Defendants any investment bankers, attorneys, or other agents, who 
shall be solely accountable to the Divestiture Trustee and reasonably 
necessary in the Divestiture Trustee's judgment to assist in the 
divestiture(s). Any such investment bankers, attorneys, or other agents 
shall serve on such terms and conditions as the United States approves, 
including confidentiality requirements and conflict of interest 
certifications.
    C. Defendants shall not object to a sale by the Divestiture Trustee 
on any ground other than the Divestiture Trustee's malfeasance. Any 
such objections by Defendants must be conveyed in writing to the United 
States and the Divestiture Trustee within ten (10) calendar days after 
the Divestiture Trustee has provided the notice required under Section 
V.
    D. The Divestiture Trustee shall serve at the cost and expense of 
Defendants pursuant to a written agreement, on such terms and 
conditions as the United States approves, including confidentiality 
requirements and conflict of interest certifications. The Divestiture 
Trustee shall account for all monies derived from the sale of the 
applicable Theatre Divestiture Assets, and all costs and expenses so 
incurred. After approval by the Court of the Divestiture Trustee's 
accounting, including fees for its services yet unpaid and those of any 
professionals and agents retained by the Divestiture Trustee, all 
remaining money shall be paid to Defendants and the trust shall then be 
terminated. The compensation of the Divestiture Trustee and any 
professionals and agents retained by the Divestiture Trustee shall be 
reasonable in light of the value of the Theatre Divestiture Assets 
subject to sale by the Divestiture Trustee and based on a fee 
arrangement providing the Divestiture Trustee with an incentive based 
on the price and terms of the divestitures and the speed with which 
they are accomplished, but timeliness is paramount. If the Divestiture 
Trustee and Defendants are unable to reach agreement on the Divestiture 
Trustee's or any agents' or consultants' compensation or other terms 
and conditions of engagement within 14 calendar days of appointment of 
the Divestiture Trustee, the United States may, in its sole discretion, 
take appropriate action, including making a recommendation to the 
Court. The Divestiture Trustee shall, within three (3) business days of 
hiring any other professionals or agents, provide written notice of 
such hiring and the rate of compensation to Defendants and the United 
States.
    E. Defendants shall use their best efforts to assist the 
Divestiture Trustee in accomplishing the required divestitures. The 
Divestiture Trustee and any consultants, accountants, attorneys, and 
other persons retained by the Divestiture Trustee shall have full and 
complete access to the personnel, books, records, and facilities of the 
assets and business to be divested, and Defendants shall develop 
financial and other information relevant to such assets and business as 
the Divestiture Trustee may reasonably request, subject to reasonable 
protection for trade secret or other confidential research, 
development, or commercial information or any applicable privileges. 
Defendants shall take no

[[Page 96503]]

action to interfere with or to impede the Divestiture Trustee's 
accomplishment of the divestitures.
    F. After its appointment, the Divestiture Trustee shall file 
monthly reports with the parties and the Court setting forth the 
Divestiture Trustee's efforts to accomplish the divestitures ordered 
under this Final Judgment. To the extent such reports contain 
information that the Divestiture Trustee deems confidential, such 
reports shall not be filed in the public docket of the Court. Such 
reports shall include the name, address, and telephone number of each 
person who, during the preceding month, made an offer to acquire, 
expressed an interest in acquiring, entered into negotiations to 
acquire, or was contacted or made an inquiry about acquiring, any 
interest in the Theatre Divestiture Assets, and shall describe in 
detail each contact with any such person. The Divestiture Trustee shall 
maintain full records of all efforts made to divest the Theatre 
Divestiture Assets.
    G. If the Divestiture Trustee has not accomplished the divestitures 
ordered under this Final Judgment within six (6) months after its 
appointment, the Divestiture Trustee shall promptly file with the Court 
a report setting forth (1) the Divestiture Trustee's efforts to 
accomplish the required divestitures, (2) the reasons, in the 
Divestiture Trustee's judgment, why the required divestitures have not 
been accomplished, and (3) the Divestiture Trustee's recommendations. 
To the extent such reports contain information that the Divestiture 
Trustee deems confidential, such reports shall not be filed in the 
public docket of the Court. The Divestiture Trustee shall at the same 
time furnish such report to the United States, which shall have the 
right to make additional recommendations consistent with the purpose of 
the trust. The Court thereafter shall enter such orders as it shall 
deem appropriate to carry out the purpose of the Final Judgment, which 
may, if necessary, include extending the trust and the term of the 
Divestiture Trustee's appointment by a period requested by the United 
States.
    H. If the United States determines that the Divestiture Trustee has 
ceased to act or failed to act diligently or in a reasonably cost-
effective manner, it may recommend the Court appoint a substitute 
Divestiture Trustee.

VII. DIVESTITURE OF NCM HOLDINGS

    A. Defendants are hereby ordered and directed, in accordance with 
the terms of this Final Judgment, on or before June 20, 2019, to divest 
that portion of the NCM Holdings sufficient to cause Defendants to own 
no more than 4.99 percent of the outstanding shares of NCM on a fully 
converted basis (the ``NCM Divestiture Assets''). Defendants must 
divest the NCM Divestiture Assets on the following schedule: (i) On or 
before twelve (12) months from the date of the filing of the Complaint 
in this matter that portion of the NCM Holdings sufficient to cause 
Defendants to own no more than 15 percent of all outstanding shares of 
NCM on a fully converted basis, (ii) on or before twenty-four (24) 
months from the date of the filing of the Complaint in this matter that 
portion of the NCM Holdings sufficient to cause Defendants to own no 
more than 7.5 percent of all outstanding shares of NCM on a fully 
converted basis; and (iii) on or before June 20, 2019 that portion of 
the NCM Holdings sufficient to cause Defendants to own no more than 
4.99 percent of all outstanding shares of NCM on a fully converted 
basis. The United States, in its sole discretion, may agree to one or 
more extensions of this time period, not to exceed sixty (60) calendar 
days in total, and shall notify the Court in such circumstances.
    B. Defendants are enjoined and restrained from the date of the 
filing of the Complaint in this matter from acquiring, directly or 
indirectly, any additional NCM Holdings except to the extent an NCM 
annual audience attendance adjustment or an acquisition of a movie 
theatre or movie theatre chain results in Defendants' NCM Holdings 
exceeding the thresholds set forth in Section VII (A). To the extent an 
NCM annual audience attendance adjustment or an acquisition of a movie 
theatre or movie theatre chain results in Defendants' NCM Holdings' 
exceeding the thresholds set forth in Section VII (A), then Defendants 
shall have 90 days from the date their NCM Holdings exceed the 
applicable threshold in Section VII (A) to sell down their NCM Holdings 
so that their NCM Holdings comply with the applicable threshold. The 
United States, in its sole discretion, may agree to one or more 
extensions of this time period, not to exceed 60 calendar days in 
total, and shall notify the Court in such circumstances.
    C. The divestitures required by Section VII(A) may be made by open 
market sale, public offering, private sale, repurchase by NCM, or a 
combination thereof. Such divestitures shall not be made by private 
sale or placement to any person who provides pre-show and cinema 
advertising services other than NCM unless the United States, in its 
sole discretion, shall otherwise agree in writing.

VIII. FINANCING

    Defendants shall not finance all or any part of any purchase made 
pursuant to Sections IV or VII of this Final Judgment.

IX. HOLD SEPARATE

    Until the divestitures of the Theatre Divestiture Assets required 
by this Final Judgment have been accomplished, Defendants shall take 
all steps necessary to comply with the Hold Separate Stipulation and 
Order entered by this Court. Defendants shall take no action that would 
jeopardize the divestitures ordered by this Court.

X. NCM PROHIBITED CONDUCT

    A. From the date of the filing of the Complaint in this matter, 
Defendants are enjoined and restrained, directly or indirectly, from 
holding any governance rights in NCM, including any seats on NCM's 
Board of Directors and from exercising any voting rights in NCM.
    B. From the date of the filing the Complaint in this matter, 
Defendants are enjoined and restrained, directly or indirectly, from:

    1. Suggesting, individually or as part of a group, any candidate 
for election to NCM's Board of Directors, or having any officer, 
director, manager, employee, or agent serve as an officer, director, 
manager, employee, or in a comparable position with or for NCM;
    2. Using or attempting to use any ownership interest in NCM to 
exert any influence over NCM in the conduct of NCM's business, 
including but not limited to, NCM's strategies regarding the pricing 
of NCM's services;
    3. Using or attempting to use any rights or duties under any 
advertising agreement or relationship between Defendants and NCM 
(including any rights or duties Defendants may have as a customer of 
NCM), to influence NCM in the conduct of NCM's business with respect 
to any Person other than AMC;
    4. Participating in, being present at, or receiving any notes, 
minutes, or agendas of, information from, or any documents 
distributed in connection with, any nonpublic meeting of NCM's Board 
of Directors or any committee thereof, or any other governing body 
of NCM. For purposes of this provision, the term ``meeting'' 
includes any action taken by consent of the relevant directors in 
lieu of a meeting;
    5. Voting or permitting to be voted any NCM shares that 
Defendants own unless the United States, in its sole discretion, 
otherwise consents in writing;
    6. Communicating to or receiving from any officer, director, 
manager, employee, or agent of NCM any nonpublic information 
regarding any aspect of Defendants' or NCM's business, including any 
plans or proposals with respect thereto; and
    7. Proposing to any officer, director, manager, employee, or 
agent of NCM that NCM merge with, acquire, or sell itself to another 
Person.


[[Page 96504]]


    C. Nothing in this Section, however, is intended to prevent: (i) 
Defendants from procuring preshow and cinema advertising services from 
NCM, including receiving necessary non-public information from NCM in 
the context of the Defendants' customer relationship regarding the 
same, or to prevent NCM from providing pre-show and cinema advertising 
services to Defendants, including providing necessary non-public 
information to Defendants in the context of NCM's vendor relationship 
regarding the same; (ii) joint promotions between NCM and Defendants 
and communications regarding the provision or procurement of pre-show 
and cinema advertising services from NCM or Defendants, respectively; 
(iii) Defendants from hiring NCM personnel or NCM from hiring 
Defendants personnel (provided that such personnel are not 
simultaneously employed or otherwise affiliated with NCM or Defendants, 
respectively); and (iv) nonpublic communications regarding industry-
wide issues or possible potential business transactions between the two 
companies provided that such communications do not violate the 
antitrust laws or any other applicable law or regulation.

XI. TRANSFER OF NCM-ALIGNED THEATRE SCREENS

    A. Defendants are hereby ordered and directed, within sixty (60) 
calendar days of the filing of the Complaint in this matter, to (i) 
implement, use, and continuously display Screenvision pre-show services 
and cinema advertising at the Screen Transfer Theatres for the term of 
this Final Judgment; and (ii) discontinue and permanently remove NCM 
pre-show services and cinema advertising at the Screen Transfer 
Theatres for the term of this Final Judgment. The United States, in its 
sole discretion, may agree to one or more extensions of this time 
period, not to exceed sixty (60) days in total, and shall notify the 
Court in such circumstances.
    B. If Defendants do not effectuate the implementation of 
Screenvision pre-show services and cinema advertising at any Screen 
Transfer Theatre and the termination, if applicable, of any NCM pre-
show services and cinema advertising at that Screen Transfer Theatre 
during the time period set forth in Section XI(A) (including any 
extensions to that time period granted pursuant to that Section), then 
Defendants are ordered and directed to divest that Screen Transfer 
Theatre pursuant to the terms of Section IV(B) of this Final Judgment. 
For the avoidance of doubt, the Screen Transfer Theatres that 
Defendants must divest pursuant to this paragraph are referred to 
herein as the ``Screen Transfer Divestiture Assets.''

XII. FIREWALLS

    A. Defendants shall implement and maintain reasonable procedures to 
prevent (i) the sharing of Competitively Sensitive Information between 
Defendants and NCM except as necessary to administer an exhibitor 
services agreement or exhibition agreement between NCM and Defendants 
to supply preshow and cinema advertising services; (ii) the sharing of 
Competitively Sensitive Information between Defendants and Screenvision 
except as necessary to administer an exhibitor services agreement or 
exhibition agreement between Screenvision and Defendants to supply 
preshow and cinema advertising services; (iii) the sharing of 
Competitively Sensitive Information or otherwise serving as a conduit 
to share Competitively Sensitive Information between NCM and 
Screenvision; and (iv) Defendants from obtaining through their 
ownership or governance position at Screenvision or NCM any 
Competitively Sensitive Information of or about the business of any 
movie theatre exhibitor other than Defendants.
    B. Defendants shall, within thirty (30) calendar days of the 
Court's entry of the Hold Separate Stipulation and Order, submit to the 
United States a document setting forth in detail the procedures 
implemented to effect compliance with this Section. The United States 
shall notify Defendants within ten (10) business days whether it 
approves of or rejects Defendants' compliance plan, in its sole 
discretion.
    C. In the event Defendants' compliance plan is rejected, the 
reasons for the rejection shall be provided to Defendants and 
Defendants shall be given the opportunity to submit, within ten (10) 
business days of receiving the notice of rejection, a revised 
compliance plan. If the parties cannot agree on a compliance plan, the 
United States shall have the right to request that the Court rule on 
whether Defendants' proposed compliance plan is reasonable.
    D. Defendants may at any time submit to the United States evidence 
relating to the actual operation of any firewall in support of a 
request to modify any firewall set forth in this Section. In 
determining whether it would be appropriate for the United States to 
consent to modify the firewall, the United States, in its sole 
discretion, shall consider the need to protect NCM, Screenvision, or 
movie theatre exhibitor Competitively Sensitive Information and the 
impact the firewall has had on Defendants' ability to efficiently 
support the theatrical exhibition of movies.

XIII. COMPLIANCE PROGRAM

    A. Defendants shall maintain a compliance program that shall 
include designating, within thirty (30) days of the entry of this Final 
Judgment, a Compliance Officer with responsibility for achieving 
compliance with this Final Judgment. The Compliance Officer shall, on a 
continuing basis, supervise the review of current and proposed 
activities to ensure compliance with this Final Judgment. The 
Compliance Officer shall be responsible for accomplishing the following 
activities:

    (1) Distributing, within thirty (30) days of the entry of this 
Final Judgment, a copy of this Final Judgment to all of Defendants' 
officers, directors, or any company employee or manager with 
management responsibility or oversight of theatrical exhibition and 
preshowcinema advertising services;
    (2) Distributing, within thirty (30) days of succession, a copy 
of this Final Judgment to any Person who succeeds to a position 
described in Section XIII(A)(1); and
    (3) Obtaining within sixty (60) days from the entry of this 
Final Judgment, and once within each calendar year after the year in 
which this Final Judgment is entered, and retaining for the term of 
this Final Judgment, a written certification from each Person 
designated in Sections XIII(A)(1) and XIII(A)(2) that he or she: (a) 
Has received, read, understands, and agrees to abide by the terms of 
this Final Judgment; (b) understands that failure to comply with 
this Final Judgment may result in conviction for criminal contempt 
of court; and (c) is not aware of any violation of the Final 
Judgment. Copies of such written certifications are to be promptly 
provided to the U.S. Department of Justice, Antitrust Division.

    B. Within sixty (60) days of the entry of this Final Judgment, 
Defendants shall certify to the United States that they have (1) 
designated a Compliance Officer, specifying his or her name, business 
address and telephone number; and (2) distributed the Final Judgment in 
accordance with Section XIII(A)(1).
    C. If any of Defendants' directors or officers or the Compliance 
Officer learns of any violation of this Final Judgment, Defendants 
shall within ten (10) business days provide to the U.S. Department of 
Justice, Antitrust Division a written detailed description of the 
nature of the violation with the names, titles, and company affiliation 
of each person involved.

XIV. AFFIDAVITS

    A. Within twenty (20) calendar days of the filing of the Complaint 
in this matter, and every thirty (30) calendar days thereafter until 
the divestitures and screen transfers have been completed

[[Page 96505]]

under Sections IV(A), IV(B), VI, VII, and XI. Defendants shall deliver 
to the United States an affidavit as to the fact and manner of its 
compliance with Sections IV (A), IV (B), VI, VII, and XI of this Final 
Judgment. Each such affidavit pertaining to Sections IV (A), IV (B), 
and VI shall include the name, address, and telephone number of each 
person who, during the preceding thirty (30) calendar days, made an 
offer to acquire, expressed an interest in acquiring, entered into 
negotiations to acquire, or was contacted or made an inquiry about 
acquiring, any interest in the Theatre Divestiture Assets, and shall 
describe in detail each contact with any such person during that 
period. Each such affidavit pertaining to Sections IV(A), IV(B), and VI 
shall also include a description of the efforts Defendants have taken 
to solicit buyers for and complete the sale of the Theatre Divestiture 
Assets, and to provide required information to prospective Acquirers, 
including the limitations, if any, on such information. Each such 
affidavit shall also describe the fact and manner of Defendants' 
compliance with Section XI (A) and the arrangements Defendants have 
made to complete the required screen transfers in a timely fashion. 
Assuming the information set forth in the affidavit is true and 
complete, any objection by the United States to information provided by 
Defendants, including limitations on information, shall be made within 
fourteen (14) calendar days of receipt of each such affidavit.
    B. Within twenty (20) calendar days of the filing of the Complaint 
in this matter, Defendants shall deliver to the United States an 
affidavit that describes in reasonable detail all actions taken and all 
steps implemented on an ongoing basis to comply with Section IX of this 
Final Judgment. Defendants shall deliver to the United States an 
affidavit describing any changes to the efforts and actions outlined in 
their earlier affidavits filed pursuant to this section within fifteen 
(15) calendar days after the change is implemented.
    C. Defendants shall notify the United States no less than sixty 
(60) calendar days prior to the expiration of each of the deadlines for 
divesting the NCM Divestiture Assets identified in Section VII (A) of 
the arrangements Defendants have made to complete such divestitures in 
a timely fashion. Defendants shall no later than five (5) calendar days 
after each of the deadlines identified in Section VII(A) deliver to the 
United States an affidavit as to the fact and manner of its compliance 
with Section VII(A).
    D. For the term of this Final Judgment, on or before each annual 
anniversary of the date of the filing of the Complaint in this matter, 
Defendants shall file with the United States a statement as to the fact 
and manner of its compliance with the provisions of Sections VII (B), 
X, and XII, including a statement of the percentage of all outstanding 
shares of NCM owned by Defendants and a description of any violations 
of Sections VII (B), X, and XII.
    E. Defendants shall keep all records of all efforts made to 
preserve and divest the Theatre Divestiture Assets and the NCM 
Divestiture Assets until one year after such divestitures have been 
completed.

XV. COMPLIANCE INSPECTION

    A. For the purposes of determining or securing compliance with this 
Final Judgment or of any related orders such as the Hold Separate 
Stipulation and Order, or of determining whether the Final Judgment 
should be modified or vacated, and subject to any legally recognized 
privilege, from time to time authorized representatives of the United 
States Department of Justice, including consultants and other persons 
retained by the United States, shall, upon written request of an 
authorized representative of the Assistant Attorney General in charge 
of the Antitrust Division, and on reasonable notice to Defendants, be 
permitted:

    (1) access during Defendants' office hours to inspect and copy, 
or at the option of the United States, to require Defendants to 
provide hard copy or electronic copies of, all books, ledgers, 
accounts, records, data, and documents in the possession, custody, 
or control of Defendants, relating to any matters contained in this 
Final Judgment; and
    (2) to interview, either informally or on the record, 
Defendants' officers, employees, or agents, who may have their 
individual counsel present, regarding such matters. The interviews 
shall be subject to the reasonable convenience of the interviewee 
and without restraint or interference by Defendants.

    B. Upon the written request of an authorized representative of the 
Assistant Attorney General in charge of the Antitrust Division, 
Defendants shall submit written reports or responses to written 
interrogatories, under oath if requested, relating to any of the 
matters contained in this Final Judgment as may be requested.
    C. No information or documents obtained by the means provided in 
this section shall be divulged by the United States to any person other 
than an authorized representative of the executive branch of the United 
States, except in the course of legal proceedings to which the United 
States is a party (including grand jury proceedings), or for the 
purpose of securing compliance with this Final Judgment, or as 
otherwise required by law.
    D. If at the time information or documents are furnished by 
Defendants to the United States, Defendants represent and identify in 
writing the material in any such information or documents to which a 
claim of protection may be asserted under Rule 26(c)(1)(G) of the 
Federal Rules of Civil Procedure, and Defendants mark each pertinent 
page of such material, ``Subject to claim of protection under Rule 
26(c)(1)(G) of the Federal Rules of Civil Procedure,'' then the United 
States shall give Defendants ten (10) calendar days notice prior to 
divulging such material in any legal proceeding (other than a grand 
jury proceeding).

XVI. NO REACQUISITION

    Defendants may not reacquire any part of the Theatre Divestiture 
Assets or the NCM Divestiture Assets during the term of this Final 
Judgment.

XVII. RETENTION OF JURISDICTION

    This Court retains jurisdiction to enable any party to this Final 
Judgment to apply to this Court at any time for further orders and 
directions as may be necessary or appropriate to carry out or construe 
this Final Judgment, to modify any of its provisions, to enforce 
compliance, and to punish violations of its provisions.

XVIII. EXPIRATION OF FINAL JUDGMENT

    Unless this Court grants an extension, this Final Judgment shall 
expire ten (10) years from the date of its entry.

XIX. PUBLIC INTEREST DETERMINATION

    Entry of this Final Judgment is in the public interest. The parties 
have complied with the requirements of the Antitrust Procedures and 
Penalties Act, 15 U.S.C. 16, including making copies available to the 
public of this Final Judgment, the Competitive Impact Statement, and 
any comments thereon and the United States' responses to comments. 
Based upon the record before the Court, which includes the Competitive 
Impact Statement and any comments and response to comments filed with 
the Court, entry of this Final Judgment is in the public interest.

Date: ___, 201_

Court approval subject to procedures of Antitrust Procedures and 
Penalties Act, 15 U.S.C. 16.
-----------------------------------------------------------------------
United States District Judge

[[Page 96506]]



                               Appendix A
------------------------------------------------------------------------
                              Theatre(s)                 Address
------------------------------------------------------------------------
1....................  AMC Festival Plaza 16 OR  7925 Vaughn Rd.,
                        Carmike Chantilly 13      Montgomery, AL 36116.
                        Big D.                   10477 Chantilly Pkwy,
                                                  Montgomery, AL 36117.
2....................  AMC Destin Commons 14 OR  Destin Commons, 4000
                        Carmike Boulevard 10      Legendary Dr., Destin,
                        Big D.                    FL 32541.
                                                 465 Grand Blvd.,
                                                  Miramar Beach, FL
                                                  32550.
3....................  AMC Orange Park 24 OR     Orange Park Mall, 1910
                        Carmike Fleming Island    Wells Rd., Orange
                        12.                       Park, FL 32073.
                                                 1820 Town Center Blvd.,
                                                  Fleming Island, FL
                                                  32003.
4....................  AMC Avenue Forsyth 12 OR  The Collection at
                        Carmike Movies 400 12.    Forsyth, 350 Peachtree
                                                  Pkwy, Cumming, GA
                                                  30041.
                                                 415 Atlanta Rd.,
                                                  Cumming, GA 30040.
5....................  AMC Stonecrest Mall 16    Ashley Stewart, 8060
                        OR Carmike Conyers        Mall Pkwy, Lithonia,
                        Crossroads 16.            GA 30038.
                                                 1536 Dogwood Dr. SE.,
                                                  Conyers, GA 30013.
6....................  AMC Crestwood 18 OR       13221 Rivercrest Dr.,
                        Carmike Digiplex          Crestwood, IL 60445.
                        Lansing 8.               16621 Torrence Ave.,
                                                  Lansing, IL 60438.
7....................  AMC Normal 14 OR Carmike  201 McKnight St.,
                        Ovation Cinema 10.        Normal, IL 61761.
                                                 415 Detroit Dr.,
                                                  Bloomington, IL 61704.
8....................  (AMC Pekin 14) OR         1124 Edgewater Dr.,
                        (Carmike Sunnyland 10     Pekin, IL 61554.
                        and Carmike Grand        Washington Plaza, 40
                        Prairie 18).              Sunnyland Plaza,
                                                  Washington, IL 61571.
                                                 5311 West American
                                                  Prairie Dr., Peoria,
                                                  IL 61615.
9....................  AMC Inver Grove OR        5567 Bishop Ave., Inver
                        Carmike Oakdale 20.       Grove Heights, MN
                                                  55076.
                                                 1188 Helmo Ave. N,
                                                  Oakdale, MN 55128.
10...................  (AMC Coon Rapids and AMC  10051 Woodcrest Dr.
                        Arbor Lakes 16) OR        NW., Coon Rapids, MN
                        (Carmike Wynnsong 15).    55433.
                                                 12575 Elm Creek Blvd.
                                                  N, Maple Grove, MN
                                                  55311.
                                                 2430 County Hwy 10,
                                                  Mounds View, MN 55112.
11...................  AMC Rockaway 16 OR        363 Mt Hope Ave.,
                        Carmike Digiplex Sparta   Rockaway, NJ 07866.
                        3.                       25 Centre St., Sparta
                                                  Township, NJ 07871.
12...................  (AMC Mountainside 10) OR  1021 Route 22,
                        (Carmike Digiplex         Mountainside, NJ
                        Rialto Westfield 6 and    07092.
                        Carmike Digiplex         250 East Broad St.,
                        Cranford 5).              Westfield, NJ 07090.
                                                 25 North Ave. W.,
                                                  Cranford NJ 07016.
13...................  AMC Lawton 12 OR Carmike  200 SW., C Ave.,
                        Patriot 13.               Lawton, OK 73501.
                                                 2803 NW., 67th St.,
                                                  Lawton, OK 73505.
14...................  (AMC Tilghman Square 8)   Tilghman Square, 4608
                        OR (Carmike Promenade     Broadway, Allentown,
                        16 + IMAX and Carmike     PA 18104.
                        16).                     2805 Center Valley
                                                  Pkwy, Center Valley,
                                                  PA 18034.
                                                 1700 Catasauqua Rd.,
                                                  Allentown, PA 18109.
15...................  AMC Fitchburg 18 OR       6091 McKee Rd.,
                        Sundance Carmike          Fitchburg, WI 53719.
                        Madison.                 430 North Midvale
                                                  Blvd., Madison, WI
                                                  53705.
------------------------------------------------------------------------


                               Appendix B
------------------------------------------------------------------------
                               Theatres                  Address
------------------------------------------------------------------------
1....................  AMC Barrett Commons 24..  2600 Cobb Pl. Ln. NW.,
                                                  Kennesaw, GA 30144.
2....................  AMC Colonial 18.........  Lawrenceville Market
                                                  Shopping Center, 825
                                                  Lawrenceville-Suwanee
                                                  Rd., Lawrenceville, GA
                                                  30043.
3....................  AMC Crossroads Mall 16..  1211 E Interstate 240
                                                  Service Rd., Oklahoma
                                                  City, OK 73149.
4....................  AMC Dublin Village 18...  Dublin Village Center,
                                                  6700 Village Pkwy,
                                                  Dublin, OH 43017.
5....................  AMC Dutch Square 14.....  Dutch Square Mall, 421
                                                  Bush River Rd. #80,
                                                  Columbia, SC 29210.
6....................  AMC Showplace Naperville  2815 Show Place Dr.,
                        16.                       Naperville, IL 60564.
7....................  AMC Newport On the Levee  Newport on the Levee,
                        20.                       Levy, 1 Levee Way
                                                  #4100, Newport, KY
                                                  41071.
8....................  AMC Starplex Rio Grande   4586 E. US Hwy 83, Rio
                        10.                       Grande City, TX 78582.
9....................  AMC Southpoint 17.......  The Streets at
                                                  Southpoint, 8030
                                                  Renaissance Pkwy,
                                                  Durham, NC 27713.
10...................  AMC Loews Waterfront 22.  300 W. Waterfront Dr.,
                                                  West Homestead, PA
                                                  15120.
11...................  Sundance Kabuki.........  1881 Post St., San
                                                  Francisco, CA 94115.
12...................  Sundance Cinemas Houston  Bayou Place, 510 Texas
                                                  Ave., Houston, TX
                                                  77002.
13...................  Sundance Cinemas Seattle  4500 9th Ave. NE.,
                                                  Seattle, WA 98105.
14...................  Sundance Sunset Cinema..  8000 Sunset, 8000
                                                  Sunset Blvd., Los
                                                  Angeles, CA 90046.
15...................  Sundance Carmike Madison  430 North Midvale
                        *.                        Blvd., Madison, WI
                                                  53705.
16...................  AMC Dine-in Theatres      Georgia Atlanta Tower
                        Buckhead 6.               Place, Tower Place,
                                                  3340 Peachtree Rd NE.,
                                                  Atlanta, GA 30326.
17...................  AMC Easton Town Center    Easton Town Center, 275
                        30 with Dine-in           Easton Station,
                        Theatres & IMAX.          Columbus, OH 43219.
18...................  AMC Dine-in Theatres      2515 E Camelback Rd.,
                        Esplanade 14.             Phoenix, AZ 85016.
19...................  AMC Grapevine Mills 30    Grapevine Mills, 3150
                        with Dine-in Theatres.    Grapevine Mills Pkwy,
                                                  Grapevine, TX 76051.
20...................  AMC Mesquite 30 with      19919 Lyndon B Johnson
                        Dine-in Theatres.         Fwy, Mesquite, TX
                                                  75149.
21...................  AMC Dine-in Theatres      23955 E Plaza Ave.,
                        Southlands 16 Featuring   Aurora, CO 80016.
                        Red Kitchen.
22...................  AMC Dine-in Theatres      12657 Olive Blvd.,
                        West Olive 16.            Creve Couer, MO 63141.
23...................  AMC Lawton 12 *.........  200 SW C Ave., Lawton,
                                                  OK 73501.

[[Page 96507]]

 
24...................  AMC Dine-in Theatres      Yorktown Center, 80
                        Yorktown 18.              Yorktown Shopping
                                                  Center, Lombard, IL
                                                  60148.
------------------------------------------------------------------------
* Transferred to the Screenvision network only to the extent AMC retains
  these theatres.

[FR Doc. 2016-31652 Filed 12-29-16; 8:45 am]
 BILLING CODE 4410-11-P



                                                96486                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                information received during the review                  18. The proposed Final Judgment, filed                around the United States, including the
                                                period.                                                 at the same time as the Complaint,                    areas in and around Montgomery,
                                                   DWR’s certification of the EIR and                   requires AMC to divest certain theatre                Alabama; Destin and Miramar Beach,
                                                final decision-making under the CEQA                    assets, reduce its equity holdings and                Florida; Orange Park and Fleming
                                                will not occur until at least 30 days after             relinquish its governance rights in                   Island, Florida; Cumming, Georgia;
                                                EPA publishes a notice of availability of               National CineMedia, LLC, and complete                 Lithonia and Conyers, Georgia;
                                                the Final EIR/EIS. This distribution of                 screen transfers to the cinema                        Crestwood and Lansing, Illinois; Normal
                                                the Final EIR/EIS, including the written                advertising network of Screenvision,                  and Bloomington, Illinois; Pekin, Peoria,
                                                proposed responses to comments                          LLC.                                                  and Washington, Illinois; Inver Grove
                                                submitted by public agencies, is                           Copies of the Complaint, proposed                  Heights and Oakdale, Minnesota; Coon
                                                intended to satisfy the requirement to                  Final Judgment, Hold Separate                         Rapids and Mounds View, Minnesota;
                                                provide these responses to commenting                   Stipulation and Order, and Competitive                Rockaway and Sparta, New Jersey;
                                                public agencies at least 10 days prior to               Impact Statement are available for                    Westfield and Cranford, New Jersey;
                                                certification, consistent with CEQA                     inspection on the Antitrust Division’s                Lawton, Oklahoma; Allentown and
                                                Guidelines Section 15088(b). In                         website at http://www.justice.gov/atr                 Center Valley, Pennsylvania; and
                                                addition, the end of the Federal Register               and at the Office of the Clerk of the                 Madison and Fitchburg, Wisconsin
                                                notice period is intended by DWR to                     United States District Court for the                  (collectively, the ‘‘Local Markets’’). If
                                                close the period by which any person                    District of Columbia. Copies of these                 AMC acquires Carmike, AMC would
                                                may submit to DWR any grounds for                       materials may be obtained from the                    obtain direct control of one of its most
                                                noncompliance with CEQA, CA Public                      Antitrust Division upon request and                   significant competitors in the Local
                                                Resources Code Section 21177(a).                        payment of the copying fee set by                     Markets, likely resulting in higher ticket
                                                Public Disclosure                                       Department of Justice regulations.                    prices and/or a lower quality viewing
                                                                                                           Public comment is invited within 60                experience for moviegoers in these
                                                  Before including your address, phone                  days of the date of this notice. Such
                                                number, email address, or other                                                                               areas.
                                                                                                        comments, including the name of the
                                                personal identifying information in any                 submitter, and responses thereto, will be                2. AMC is also a founding member of
                                                correspondence, you should be aware                     posted on the Antitrust Division’s                    National CineMedia, LLC (‘‘NCM’’)—the
                                                that your entire correspondence—                        website, filed with the Court, and, under             nation’s largest provider of preshow
                                                including your personal identifying                     certain circumstances, published in the               services to exhibitors—and remains one
                                                information—may be made publicly                        Federal Register.Comments should be                   of NCM’s largest investors and
                                                available at any time. While you may                    directed to Owen M. Kendler, Acting                   exhibitors. Carmike is the largest
                                                ask us in your correspondence to                        Chief, Litigation III Section, Antitrust              exhibitor in the network of NCM’s main
                                                withhold your personal identifying                      Division, Department of Justice, 450                  competitor, Screenvision Exhibitions,
                                                information from public review, we                      Fifth Street N.W., Suite 4000,                        Inc. (‘‘Screenvision’’), and is one of
                                                cannot guarantee that we will be able to                Washington, DC 20530 (telephone: 202–                 Screenvision’s largest investors. NCM
                                                do so.                                                  305–8376).                                            and Screenvision are the country’s two
                                                  Dated: December 27, 2016.                                                                                   leading preshow cinema advertising
                                                                                                        Patricia A. Brink,                                    networks and together cover over 80%
                                                Camille Touton,
                                                                                                        Director of Civil Enforcement.                        of movie theatre screens in the United
                                                Acting Principal Deputy Assistant Secretary—
                                                Water and Science.                                      United States District Court for the                  States. If AMC’s proposed acquisition of
                                                [FR Doc. 2016–31735 Filed 12–29–16; 8:45 am]            District of Columbia                                  Carmike were to proceed, it would
                                                BILLING CODE 4332–90–P
                                                                                                                                                              likely weaken competition between
                                                                                                           United States of America, Antitrust                NCM and Screenvision because they
                                                                                                        Division, 450 Fifth Street NW., Suite                 would have a significant common
                                                                                                        4000, Washington, DC 20530, Plaintiff,                owner. In addition, the proposed merger
                                                DEPARTMENT OF JUSTICE                                   v. AMC Entertainment Holdings, Inc.,                  would undermine Screenvision’s ability
                                                                                                        One AMC Way, 11500 Ash Street,                        to compete for advertisers and
                                                Antitrust Division
                                                                                                        Leawood, KS 64105, and, Carmike                       exhibitors because, as explained below,
                                                United States v. AMC Entertainment                      Cinemas, Inc., 1301 First Avenue,                     Screenvision will no longer be able to
                                                Holdings, Inc., et al.; Proposed Final                  Columbus, GA 31901, Defendants.                       rely on Carmike’s growth to expand its
                                                Judgment and Competitive Impact                         Case No.: 1:16–cv–02475.                              network. The loss of competition in the
                                                Statement                                               Judge: Randolph D. Moss.                              markets for preshow services and
                                                                                                        Filed: 12/20/2016.                                    cinema advertising will likely result in
                                                  Notice is hereby given pursuant to the
                                                Antitrust Procedures and Penalties Act,                 Complaint                                             lower preshow services revenues to
                                                15 U.S.C. 16(b)–(h), that a proposed                                                                          exhibitors, higher prices to cinema
                                                                                                           The United States of America, acting
                                                Final Judgment, Hold Separate                                                                                 advertisers, and lower quality preshow
                                                                                                        under the direction of the Attorney
                                                Stipulation and Order, and Competitive                                                                        services and advertising.
                                                                                                        General of the United States, brings this
                                                Impact Statement have been filed with                   civil antitrust action to prevent the                    3. Accordingly, AMC’s proposed
                                                the United States District Court for the                proposed acquisition by Defendant                     acquisition of Carmike likely would
                                                District of Columbia in United States of                AMC Entertainment Holdings, Inc.                      substantially lessen competition in each
                                                America v. AMC Entertainment                                                                                  of the Local Markets for the exhibition
srobinson on DSK5SPTVN1PROD with NOTICES




                                                                                                        (‘‘AMC’’) of all of the outstanding voting
                                                Holdings, Inc., et al., Civil Action No.                securities of Defendant Carmike                       of first-run, commercial movies and in
                                                1:16–cv–2475. On December 20, 2016,                     Cinemas, Inc. (‘‘Carmike’’).                          the markets for the sale of preshow
                                                the United States filed a Complaint                                                                           services to exhibitors and the sale of
                                                alleging that the proposed acquisition                  I. Nature of Action                                   cinema advertising to advertisers in the
                                                by AMC Entertainment Holdings, Inc. of                    1. AMC is a significant competitor to               United States in violation of Section 7
                                                Carmike Cinemas, Inc. would violate                     Carmike in the exhibition of first-run                of the Clayton Act, 15 U.S.C. 18, and
                                                Section 7 of the Clayton Act, 15 U.S.C.                 commercial movies in multiple areas                   should be enjoined.


                                           VerDate Sep<11>2014   20:15 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00054   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                           96487

                                                II. Jurisdiction and Venue                              would acquire all outstanding voting                  the largest few exhibitors, including
                                                   4. This action is filed by the United                securities of Carmike for approximately               AMC and Carmike, tend to be longest—
                                                States pursuant to Section 15 of the                    $1.2 billion. If the parties consummate               approximately 30 years—whereas the
                                                Clayton Act, as amended, 15 U.S.C. 25,                  the merger, AMC will be the nation’s                  contracts for the smaller exhibitors tend
                                                to obtain equitable relief and to prevent               largest theatre exhibitor.                            to last five to ten years. Under the
                                                a violation of Section 7 of the Clayton                                                                       contracts, the networks commit to
                                                                                                        IV. Background                                        marketing the preshow screen time to
                                                Act, as amended, 15 U.S.C. 18.
                                                   5. The distribution and theatrical                   A. Movie Theatres                                     advertisers and packaging the
                                                                                                                                                              advertisements and other content into
                                                exhibition of first-run, commercial                        11. Viewing movies in a theatre is a
                                                                                                                                                              an entertaining video program.
                                                films, the provision of preshow services                popular pastime. Over 1.3 billion movie
                                                                                                                                                              Exhibitors agree to display the preshow
                                                to thousands of theatres across the                     tickets were sold in the United States
                                                                                                                                                              on their movie screens. The cinema
                                                United States, and the sale of cinema                   and Canada in 2015, with total box
                                                                                                                                                              advertising networks retain a negotiated
                                                advertising to advertisers throughout the               office revenues reaching approximately
                                                                                                                                                              portion of the advertising proceeds for
                                                United States are commercial activities                 $11.1 billion.
                                                                                                                                                              the services they provide, and the
                                                that substantially affect, and are in the                  12. Companies that operate movie
                                                                                                                                                              exhibitors retain the remaining portion
                                                flow of, interstate trade and commerce.                 theatres are called ‘‘exhibitors.’’ Some
                                                                                                                                                              of the advertising proceeds.
                                                Defendants’ activities in purchasing                    exhibitors own a single theatre, whereas                 17. Cinema advertising networks sell
                                                preshow advertising and other content,                  others own a circuit of theatres within               advertising time in preshows to
                                                equipment, services, and supplies, as                   one or more regions of the United                     advertisers seeking to market their
                                                well as licensing films for exhibition,                 States. AMC and Carmike are two of the                products on a local, regional, or national
                                                substantially affect interstate commerce.               largest exhibitors in the United States.              basis. Generally, national advertisers
                                                   6. The Court has jurisdiction over the                  13. Exhibitors set ticket prices for a             seek to purchase cinema advertising
                                                subject matter of this action pursuant to               theatre based on a number of factors,                 from firms that can provide access to a
                                                15 U.S.C. 25 and 28 U.S.C. 1331,                        including the age and condition of the                nationwide network of movie screens.
                                                1337(a), and 1345.                                      theatre, the number and type of                       Thus, the cinema advertising networks
                                                   7. Defendants consent to personal                    amenities the theatre offers (such as the             work hard to enter into contracts with
                                                jurisdiction and venue in this district,                range of snacks, food and beverages                   exhibitors throughout the country and
                                                and AMC operates theatres in this                       offered, the size of its screens and                  compete vigorously to woo exhibitors
                                                district. This Court has personal                       quality of its sound systems, and                     away from each other.
                                                jurisdiction over each Defendant, and                   whether it provides stadium and/or                       18. NCM and Screenvision are the
                                                venue is proper under 15 U.S.C. 22, and                 reserved seating), competitive pressures              dominant cinema advertising networks
                                                28 U.S.C. 1391(b) and (c).                              facing the theatre (such as the price of              in the United States. They compete
                                                                                                        tickets at nearby theatres, the age and               head-to-head to win exclusive contracts
                                                III. Defendants and the Proposed
                                                                                                        condition of those theatres, and the                  with exhibitors and to offer advertisers
                                                Acquisition
                                                                                                        number and types of amenities they                    access to their exhibitors’ movie
                                                  8. Defendant AMC is a Delaware                        offer), and the population demographics               audiences. Together, NCM and
                                                corporation with its headquarters in                    and density surrounding the theatre.                  Screenvision serve over 80% of all
                                                Leawood, Kansas. As of September 30,                                                                          movie screens in the country.
                                                2016, AMC operated approximately 388                    B. Preshow Services and Cinema
                                                                                                        Advertising                                              19. NCM has a national cinema
                                                theatres with a total of 5,295 screens                                                                        advertising network that covers about
                                                located across 31 states and the District                  14. On almost all movie screens,                   20,500 of the approximately 40,500
                                                of Columbia. AMC reported                               before the previews and feature film                  movie screens in the United States. In
                                                approximately $1.89 billion in U.S. box                 begin, the audience is presented with a               2015, NCM earned approximately $447
                                                office revenues in 2015 and                             preshow—a video program consisting of                 million in gross advertising revenue.
                                                approximately $1.46 billion in U.S. box                 national, regional, and local                            20. National CineMedia, Inc. is the
                                                office revenues for the first nine months               advertisements; special content                       managing member and owner of 43.6%
                                                of 2016. Measured by number of                          segments (e.g., a ‘‘behind the scenes’’               of NCM. The remaining 56.4% is owned
                                                theatres, screens, and box office                       look at a new TV show); and theatre                   by the three largest exhibitors in the
                                                revenue, AMC is the second-largest                      announcements. The preshow is                         United States: AMC (17.4%), Regal
                                                theatre circuit in the United States.                   typically twenty to thirty minutes long               Entertainment Group (‘‘Regal’’) (19.8%),
                                                  9. Defendant Carmike is a Delaware                    and is designed to engage moviegoers as               and Cinemark Holdings, Inc.
                                                corporation with its headquarters in                    they wait for the feature film to start.              (‘‘Cinemark’’) (19.2%). Under NCM’s
                                                Columbus, Georgia. As of September 30,                     15. Cinema advertising networks act                governing documents, post-merger,
                                                2016, Carmike operated approximately                    as intermediaries between exhibitors                  AMC ownership would increase to
                                                271 movie theatres with a total of 2,917                and advertisers. For advertisers, the                 approximately 26.5%.
                                                screens located across 41 states.                       preshow is a unique opportunity to                       21. Regal, Cinemark, and AMC (the
                                                Carmike reported approximately $490.0                   reach an attentive audience using a large             so-called ‘‘Founding Members’’)
                                                million in U.S. box office revenues in                  screen with the benefit of high-quality               exercise a significant degree of control
                                                2015, and approximately $370.8 million                  video and sound. For exhibitors, the                  and influence over NCM and account
                                                in U.S. box office revenue for the first                preshow provides a lucrative way to                   for approximately 83% of its screens. In
                                                nine months of 2016. Measured by                        supplement revenue earned through                     addition to holding a majority of NCM’s
srobinson on DSK5SPTVN1PROD with NOTICES




                                                number of theatres, screens, and box                    ticket sales and concessions at a time                equity, they have representatives on
                                                office revenue, Carmike is the fourth-                  when its movie screens screens are                    NCM’s Board of Directors and enjoy
                                                largest theatre circuit in the United                   otherwise unused.                                     substantial governance rights, including
                                                States.                                                    16. To obtain preshow services,                    approval rights over certain NCM
                                                  10. On March 3, 2016, AMC and                         exhibitors typically enter into long-term,            contracts with competing exhibitors.
                                                Carmike executed an Agreement and                       exclusive contracts with the cinema                   NCM management routinely consults
                                                Plan of Merger, under which AMC                         advertising networks. The contracts for               with executives of the Founding


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00055   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96488                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                Members in making business decisions.                   ‘‘first-run’’ during the four to five weeks           Festival Plaza 16. No other
                                                AMC can fill two seats on the NCM                       following initial release in a given                  predominately first-run, commercial
                                                board.                                                  locality. If successful, a movie may be               movie theatre is in the vicinity of the
                                                  22. Screenvision has a national                       exhibited at other theatres after the first-          AMC and Carmike theatres.
                                                cinema advertising network that covers                  run as part of a second or subsequent                    33. Moviegoers who reside in and
                                                14,300 screens in more than 2,300                       run (often called a ‘‘sub-run’’ or                    around Montgomery, Alabama are
                                                theatres. Carmike is by far the largest                 ‘‘second-run’’).                                      unlikely to travel significant distances
                                                exhibitor in Screenvision’s network,                       28. Moviegoers generally do not                    out of that area to attend a first-run,
                                                and, as of September 30, 2016, owned                    regard sub-run movies as an adequate                  commercial movie. A small but
                                                approximately 19% of Screenvision                       substitute for first-run movies.                      significant increase in the price of
                                                through SV Holdco, LLC, a holding                       Reflecting the significant difference                 tickets by a hypothetical monopolist of
                                                company that owns and operates                          between viewing a newly released, first-              first-run, commercial movie theatres in
                                                Screenvision. Carmike also holds a seat                 run movie and an older sub-run movie,                 this area would likely not cause a
                                                on Screenvision’s board of directors and                tickets at theatres exhibiting first-run              sufficient number of moviegoers to
                                                possesses certain governance rights. No                 movies usually cost significantly more                travel out of that area to make the
                                                other major theatre exhibitor holds                     than tickets at sub-run theatres.                     increase unprofitable. The area in and
                                                significant equity interests in                            29. Art movies and foreign-language                around Montgomery, Alabama
                                                Screenvision. Following the merger,                     movies are also not reasonable                        constitutes a relevant geographic market
                                                AMC plans to divest or convert                          substitutes for commercial, first-run                 in which to assess the competitive
                                                Carmike’s Screenvision shares such that                 movies. Art movies, which include                     effects of this acquisition.
                                                AMC will hold no more than 10% of                       documentaries, are sometimes referred
                                                                                                        to as independent films. Although art                 Area In and Around Destin and Miramar
                                                Screenvision’s voting stock.                                                                                  Beach, Florida
                                                                                                        and foreign-language movies appeal to
                                                V. Relevant Markets                                     some viewers of commercial movies, art                   34. AMC and Carmike account for all
                                                A. The Exhibition of First-Run,                         and foreign-language movies tend to                   of the first-run, commercial movie box
                                                Commercial Movies in the Local                          have more narrow appeal and typically                 office revenue in and around Destin and
                                                Markets                                                 attract an older audience than                        Miramar Beach, Florida. The only
                                                                                                        commercial movies. Exhibitors consider                theatres that predominantly show first-
                                                  23. The exhibition of first-run,                      the operation of theatres that                        run commercial movies in this area are
                                                commercial movies in the Local Markets                  predominantly exhibit art and foreign-                the AMC Destin Commons 14 and the
                                                are relevant markets under Section 7 of                 language movies to be distinct from the               Carmike Boulevard 10 BigD. No other
                                                the Clayton Act, 15 U.S.C. 18.                          operation of theatres that predominantly              predominantly first-run, commercial
                                                The Exhibition of First-Run,                            exhibit commercial movies.                            movie theatre is in the vicinity of the
                                                Commercial Movies Product Market                           30. A hypothetical monopolist                      AMC and Carmike theatres.
                                                                                                        controlling the exhibition of all first-                 35. Moviegoers who reside in and
                                                   24. Movies are a unique form of                      run, commercial movies in a relevant                  around Destin and Miramar Beach,
                                                entertainment. The experience of                        geographic market would profitably                    Florida are unlikely to travel significant
                                                viewing a movie in a theatre is an                      impose at least a small but significant               distances out of that area to attend a
                                                inherently different experience from                    and non-transitory increase (SSNIP) in                first-run, commercial movie. A small
                                                live entertainment (e.g., a stage                       ticket prices. Thus, the exhibition of                but significant increase in the price of
                                                production or attending a sporting                      first-run, commercial movies is a                     tickets by a hypothetical monopolist of
                                                event) or viewing a movie in the home                   relevant product market and line of                   first-run, commercial movie theatres in
                                                (e.g., through streaming video, on a                    commerce under Section 7 of the                       this area would likely not cause a
                                                DVD, or via pay-per-view).                              Clayton Act in which to assess the                    sufficient number of moviegoers to
                                                   25. Reflecting the significant                       competitive effects of this acquisition.              travel out of that area to make the
                                                differences of viewing a movie in a                                                                           increase unprofitable. The area in and
                                                theatre, ticket prices for movies                       Relevant Geographic Markets for the                   around Destin and Miramar Beach,
                                                generally differ from prices for other                  Exhibition of First-Run, Commercial                   Florida constitutes a relevant geographic
                                                forms of entertainment. For example,                    Movies                                                market in which to assess the
                                                typically, tickets for live entertainment                  31. Moviegoers typically are not                   competitive effects of this acquisition.
                                                are significantly more expensive than a                 willing to travel very far from their
                                                movie ticket, whereas the costs of home                 home to attend a movie. As a result,                  Area In and Around Orange Park and
                                                viewing through streaming video, a DVD                  geographic markets for the exhibition of              Fleming Island, Florida
                                                rental, or pay-per-view is usually                      first-run, commercial movies are                        36. AMC and Carmike account for the
                                                significantly less expensive than                       relatively local. Each of the following               majority of the first-run, commercial
                                                viewing a movie in a theatre.                           areas is a relevant geographic market                 movie box office revenue in and around
                                                   26. Viewing a movie at home differs                  and section of the country for purposes               Orange Park and Fleming Island,
                                                from viewing a movie in a theatre in                    of Section 7 of the Clayton Act.                      Florida. The only theatres that
                                                many ways. For example, the size of the                                                                       predominantly show first-run
                                                screens differ, the sophistication of the               Area In and Around Montgomery,                        commercial movies in this area are the
                                                sound systems differ, and, unlike at                    Alabama                                               Carmike Fleming Island 12, the AMC
                                                home, in the theatre, one has the social                  32. AMC and Carmike account for all                 Orange Park 24, and the EPIC Theater at
srobinson on DSK5SPTVN1PROD with NOTICES




                                                experience of viewing a movie with                      of the first-run, commercial movie box                Oakleaf. Other than the EPIC Theater,
                                                other patrons.                                          office revenue in and around                          no other first-run, commercial movie
                                                   27. In addition, the most popular                    Montgomery, Alabama. The only                         theatre is in the vicinity of the Carmike
                                                newly released or ‘‘first-run’’ movies are              theatres that predominantly show first-               and AMC theatres.
                                                not available for home viewing at the                   run commercial movies in this area are                  37. Moviegoers who reside in and
                                                time they are released in theatres.                     the Carmike Chantilly 13 BigD, the                    around Orange Park and Fleming Island,
                                                Movies are considered to be in their                    Carmike Promenade 12, and the AMC                     Florida are unlikely to travel significant


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00056   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                            96489

                                                distances out of that area to attend a                  around Lithonia and Conyers, Georgia                  this area would likely not cause a
                                                first-run, commercial movie. A small                    constitutes a relevant geographic market              sufficient number of moviegoers to
                                                but significant increase in the price of                in which to assess the competitive                    travel out of that area to make the
                                                tickets by a hypothetical monopolist of                 effects of this acquisition.                          increase unprofitable. The area in and
                                                first-run, commercial movie theatres in                                                                       around Normal and Bloomington,
                                                                                                        Area In and Around Crestwood and
                                                this area would likely not cause a                                                                            Illinois constitutes a relevant geographic
                                                                                                        Lansing, Illinois
                                                sufficient number of moviegoers to                                                                            market in which to assess the
                                                travel out of that area to make the                        42. AMC and Carmike account for the                competitive effects of this acquisition.
                                                increase unprofitable. The area in and                  majority of the first-run, commercial
                                                                                                        movie box office revenue in and around                Area In and Around Pekin, Peoria, and
                                                around Orange Park and Fleming Island,
                                                                                                        Crestwood and Lansing, Illinois. The                  Washington, Illinois
                                                Florida constitutes a relevant geographic
                                                market in which to assess the                           only theatres that predominantly show                    46. AMC and Carmike account for the
                                                competitive effects of this acquisition.                first-run commercial movies in this area              majority of the first-run, commercial
                                                                                                        are the Carmike Digiplex Lansing 8, the               movie box office revenue in and around
                                                Area In and Around Cumming, Georgia                     AMC Crestwood 18, the AMC                             Pekin, Peoria, and Washington, Illinois.
                                                   38. AMC and Carmike account for the                  Schererville 12, the AMC Schererville                 The only theatres that predominantly
                                                majority of the first-run, commercial                   16, the Marcus Country Club Hills                     show first-run commercial movies in
                                                movie box office revenue in and around                  Cinema, the Marcus Chicago Heights                    this area are the Carmike Sunnyland 10,
                                                Cumming, Georgia. The only theatres                     Cinema, the Studio Movie Grill                        the Carmike Grand Prairie 18, the AMC
                                                that predominantly show first-run                       Chatham, and the Hoosier Theater.                     Pekin 14, the Goodrich Willow Knolls
                                                commercial movies in this area are the                  Other than the Marcus Country Club                    14, the Morton Cinema, and the
                                                Carmike Movies 400 12, the AMC                          Hills Cinema, the Marcus Chicago                      Landmark Cinemas. Other than the
                                                Avenue Forsyth 12, and the Regal                        Heights Cinema, the Studio Movie Grill                Goodrich Willow Knolls, the Morton
                                                Avalon 12. Other than the Regal Avalon                  Chatham, and the Hoosier Theater, no                  Cinema, and the Landmark Cinemas, no
                                                12, no other predominantly first-run,                   other predominantly first-run,                        predominantly first-run, commercial
                                                commercial movie theatre is in the                      commercial movie theatre is in the                    movie theatre is in the vicinity of the
                                                vicinity of the Carmike and AMC                         vicinity of the Carmike and AMC                       AMC and Carmike theatres.
                                                theatres.                                               theatres.                                                47. Moviegoers who reside in and
                                                   39. Moviegoers who reside in and                        43. Moviegoers who reside in and                   around Pekin, Peoria, and Washington,
                                                around Cumming, Georgia are unlikely                    around Crestwood and Lansing, Illinois                Illinois are unlikely to travel significant
                                                to travel significant distances out of that             are unlikely to travel significant                    distances out of that area to attend a
                                                area to attend a first-run, commercial                  distances out of that area to attend a                first-run, commercial movie. A small
                                                movie. A small but significant increase                 first-run, commercial movie. A small                  but significant increase in the price of
                                                in the price of tickets by a hypothetical               but significant increase in the price of              tickets by a hypothetical monopolist of
                                                monopolist of first-run, commercial                     tickets by a hypothetical monopolist of               first-run, commercial movie theatres in
                                                movie theatres in this area would likely                first-run, commercial movie theatres in               this area would likely not cause a
                                                not cause a sufficient number of                        this area would likely not cause a                    sufficient number of moviegoers to
                                                moviegoers to travel out of that area to                sufficient number of moviegoers to                    travel out of that area to make the
                                                make the increase unprofitable. The area                travel out of that area to make the                   increase unprofitable. The area in and
                                                in and around Cumming, Georgia                          increase unprofitable. The area in and                around Pekin, Peoria, and Washington,
                                                constitutes a relevant geographic market                around Crestwood and Lansing, Illinois                Illinois constitutes a relevant geographic
                                                in which to assess the competitive                      constitutes a relevant geographic market              market in which to assess the
                                                effects of this acquisition.                            in which to assess the competitive                    competitive effects of this acquisition.
                                                                                                        effects of this acquisition.
                                                Area In and Around Lithonia and                                                                               Area In and Around Inver Grove Heights
                                                Conyers, Georgia                                        Area In and Around Normal and                         and Oakdale, Minnesota
                                                   40. AMC and Carmike account for all                  Bloomington, Illinois                                    48. AMC and Carmike account for
                                                of the first-run, commercial movie box                     44. AMC and Carmike account for the                nearly a majority of the first-run,
                                                office revenue in and around Lithonia                   majority of the first-run, commercial                 commercial movie box office revenue in
                                                and Conyers, Georgia. The only theatres                 movie box office revenue in and around                and around Inver Grove Heights and
                                                that predominantly show first-run                       Normal and Bloomington, Illinois. The                 Oakdale, Minnesota. The only theatres
                                                commercial movies in this area are the                  only theatres that predominantly show                 that predominantly show first-run
                                                Carmike Conyers Crossing 16 and the                     first-run commercial movies in this area              commercial movies in this area are the
                                                AMC Stonecrest Mall 16. No other                        are the Carmike Ovation 10, the AMC                   AMC Inver Grove 16, the Carmike
                                                predominately first-run, commercial                     Normal 14, and the Wehrenberg                         Oakdale 20, the Woodbury 10, and the
                                                movie theatre is in the vicinity of the                 Bloomington Galaxy 14 Cinema. Other                   Marcus Oakdale 17. Other than the
                                                AMC and Carmike theatres.                               than the Wehrenberg Bloomington                       Woodbury 10 and the Marcus Oakdale
                                                   41. Moviegoers who reside in and                     Galaxy 14 Cinema, no other                            17, no other predominantly first-run,
                                                around Lithonia and Conyers, Georgia                    predominantly first-run, commercial                   commercial movie theatre is in the
                                                are unlikely to travel significant                      movie theatre is in the vicinity of the               vicinity of the Carmike and AMC
                                                distances out of that area to attend a                  AMC and Carmike theatres.                             theatres.
                                                first-run, commercial movie. A small                       45. Moviegoers who reside in and                      49. Moviegoers who reside in and
srobinson on DSK5SPTVN1PROD with NOTICES




                                                but significant increase in the price of                around Normal and Bloomington,                        around Inver Grove Heights and
                                                tickets by a hypothetical monopolist of                 Illinois are unlikely to travel significant           Oakdale, Minnesota are unlikely to
                                                first-run, commercial movie theatres in                 distances out of that area to attend a                travel significant distances out of that
                                                this area would likely not cause a                      first-run, commercial movie. A small                  area to attend a first-run, commercial
                                                sufficient number of moviegoers to                      but significant increase in the price of              movie. A small but significant increase
                                                travel out of that area to make the                     tickets by a hypothetical monopolist of               in the price of tickets by a hypothetical
                                                increase unprofitable. The area in and                  first-run, commercial movie theatres in               monopolist of first-run, commercial


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00057   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96490                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                movie theatres in this area would likely                sufficient number of moviegoers to                    constitutes a relevant geographic market
                                                not cause a sufficient number of                        travel out of that area to make the                   in which to assess the competitive
                                                moviegoers to travel out of that area to                increase unprofitable. The area in and                effects of this acquisition.
                                                make the increase unprofitable. The area                around Rockaway and Sparta, New
                                                                                                                                                              Area In and Around Allentown and
                                                in and around Inver Grove Heights and                   Jersey constitutes a relevant geographic
                                                                                                                                                              Center Valley, Pennsylvania
                                                Oakdale, Minnesota constitutes a                        market in which to assess the
                                                relevant geographic market in which to                  competitive effects of this acquisition.                 58. AMC and Carmike account for all
                                                assess the competitive effects of this                                                                        of the first-run, commercial movie box
                                                                                                        Area In and Around Westfield and
                                                acquisition.                                                                                                  office revenue in and around Allentown
                                                                                                        Cranford, New Jersey
                                                Area In and Around Coon Rapids and                                                                            and Center Valley, Pennsylvania. The
                                                                                                           54. AMC and Carmike account for the                only theatres that predominantly show
                                                Mounds View, Minnesota                                  majority of the first-run, commercial                 first-run commercial movies in this area
                                                   50. AMC and Carmike account for the                  movie box office revenue in and around                are the Carmike Promenade 16 IMAX,
                                                majority of the first-run, commercial                   Westfield and Cranford, New Jersey.                   the Carmike Promenade 16, and the
                                                movie box office revenue in and around                  Carmike operates two first-run,                       AMC Tilghman Square 8. No other
                                                Coon Rapids and Mounds View,                            commercial movie theatres in the area:                predominately first-run, commercial
                                                Minnesota. The only theatres that                       the Digiplex Rialto Westfield and the                 movie theatre is in the vicinity of the
                                                predominantly show first-run                            Digiplex Cranford 5. AMC operates five                Carmike and AMC theatres.
                                                commercial movies in this area are the                  theaters in the area: the Mountainside                   59. Moviegoers who reside in and
                                                AMC Coon Rapids 16, the AMC Arbor                       10, the Aviation 12, the Jersey Gardens
                                                                                                                                                              around Allentown and Center Valley,
                                                Lakes, the Carmike Wynnsong 15, the                     20, the Menlo Park 12, and the Essex
                                                                                                                                                              Pennsylvania are unlikely to travel
                                                Andover 10, the Regal Brooklyn Center                   Green 9. While there are several other
                                                                                                                                                              significant distances out of that area to
                                                20, and the Mann Champlin. Other than                   first-run, commercial movie theatres
                                                                                                                                                              attend a first-run, commercial movie. A
                                                the Andover 10, the Regal Brooklyn                      operating in the vicinity of the AMC and
                                                                                                                                                              small but significant increase in the
                                                Center 20, and the Mann Champlin, no                    Carmike theatres in the area, AMC and
                                                                                                                                                              price of tickets by a hypothetical
                                                other predominantly first-run,                          Carmike are first and fourth,
                                                                                                                                                              monopolist of first-run, commercial
                                                commercial movie theatre is in the                      respectively, in term of the number of
                                                                                                                                                              movie theatres in this area would likely
                                                vicinity of the Carmike and AMC                         screens and box office revenue.
                                                                                                           55. Moviegoers who reside in and                   not cause a sufficient number of
                                                theatres.
                                                   51. Moviegoers who reside in and                     around Westfield and Cranford, New                    moviegoers to travel out of that area to
                                                around Coon Rapids and Mounds View,                     Jersey are unlikely to travel significant             make the increase unprofitable. The area
                                                Minnesota are unlikely to travel                        distances out of that area to attend a                in and around Allentown and Center
                                                significant distances out of that area to               first-run, commercial movie. A small                  Valley, Pennsylvania constitutes a
                                                attend a first-run, commercial movie. A                 but significant increase in the price of              relevant geographic market in which to
                                                small but significant increase in the                   tickets by a hypothetical monopolist of               assess the competitive effects of this
                                                price of tickets by a hypothetical                      first-run, commercial movie theatres in               acquisition.
                                                monopolist of first-run, commercial                     this area would likely not cause a                    Area In and Around Madison and
                                                movie theatres in this area would likely                sufficient number of moviegoers to                    Fitchburg, Wisconsin
                                                not cause a sufficient number of                        travel out of that area to make the
                                                moviegoers to travel out of that area to                increase unprofitable. The area in and                   60. AMC and Carmike account for the
                                                make the increase unprofitable. The area                around Westfield and Cranford, New                    majority of the first-run, commercial
                                                in and around Coon Rapids and Mounds                    Jersey constitutes a relevant geographic              movie box office revenue in and around
                                                View, Minnesota constitutes a relevant                  market in which to assess the                         Madison and Fitchburg, Wisconsin. The
                                                geographic market in which to assess                    competitive effects of this acquisition.              only theatres that predominantly show
                                                the competitive effects of this                                                                               first-run commercial movies in this area
                                                                                                        Area In and Around Lawton, Oklahoma                   are the Carmike Sundance Madison 6,
                                                acquisition.
                                                                                                          56. AMC and Carmike account for all                 the AMC Fitchburg 18, and the Marcus
                                                Area In and Around Rockaway and                         of the first-run, commercial movie box                Point Cinema 15. Other than the Marcus
                                                Sparta, New Jersey                                      office revenue in and around Lawton,                  Point Cinema 15, no predominately
                                                   52. AMC and Carmike account for all                  Oklahoma. The only theatres that                      first-run, commercial movie theatre is in
                                                of the first-run, commercial movie box                  predominantly show first-run                          the vicinity of the AMC and Carmike
                                                office revenue in and around Rockaway                   commercial movies in this area are the                theatres.
                                                and Sparta, New Jersey. The only                        Carmike Patriot 13 and the AMC Lawton                    61. Moviegoers who reside in and
                                                theatres that predominantly show first-                 12. No other predominately first-run,                 around Madison and Fitchburg,
                                                run commercial movies in this area are                  commercial movie theatre is in the                    Wisconsin are unlikely to travel
                                                the Carmike Digiplex Sparta 3 and the                   vicinity of the Carmike and AMC                       significant distances out of that area to
                                                AMC Rockaway 16. No other                               theatres.                                             attend a first-run, commercial movie. A
                                                predominantly first-run, commercial                       57. Moviegoers who reside in and                    small but significant increase in the
                                                movie theatre is in the vicinity of the                 around Lawton, Oklahoma are unlikely                  price of tickets by a hypothetical
                                                Carmike and AMC theatres.                               to travel significant distances out of that           monopolist of first-run, commercial
                                                   53. Moviegoers who reside in and                     area to attend a first-run, commercial                movie theatres in this area would likely
                                                around Rockaway and Sparta, New                         movie. A small but significant increase               not cause a sufficient number of
srobinson on DSK5SPTVN1PROD with NOTICES




                                                Jersey are unlikely to travel significant               in the price of tickets by a hypothetical             moviegoers to travel out of that area to
                                                distances out of that area to attend a                  monopolist of first-run, commercial                   make the increase unprofitable. The area
                                                first-run, commercial movie. A small                    movie theatres in this area would likely              in and around Madison and Fitchburg,
                                                but significant increase in the price of                not cause a sufficient number of                      Wisconsin constitutes a relevant
                                                tickets by a hypothetical monopolist of                 moviegoers to travel out of that area to              geographic market in which to assess
                                                first-run, commercial movie theatres in                 make the increase unprofitable. The area              the competitive effects of this
                                                this area would likely not cause a                      in and around Lawton, Oklahoma                        acquisition.


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00058   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                           96491

                                                B. Preshow Services and Cinema                             66. Many advertisers value the                     and eliminate existing competition
                                                Advertising in the United States                        combination of attributes afforded by                 between AMC and Carmike.
                                                  62. Preshow services sold to                          cinema advertising, and few would                        71. Market concentration is often a
                                                exhibitors and cinema advertising sold                  switch to other forms of video                        useful indicator of the level of
                                                to advertisers in the United States are                 advertising in response to a SSNIP of                 competitive vigor in a market and the
                                                relevant markets under Section 7 of the                 cinema advertising. A hypothetical                    likely competitive effects of a merger.
                                                Clayton Act, 15 U.S.C. § 18.                            monopolist over all cinema advertising                The more concentrated a market, and
                                                                                                        would profitably impose a SSNIP and,                  the more a transaction would increase
                                                Preshow Services and Cinema                             thus, the market for cinema advertising               that concentration, the more likely it is
                                                Advertising Product Markets                             is a relevant product market in which to              that the transaction would result in
                                                i. Preshow Services                                     assess the competitive effects of this                reduced competition, harming
                                                                                                        acquisition.                                          consumers. Market concentration
                                                   63. Preshow services consist of the
                                                                                                        Relevant Geographic Market for                        commonly is measured by the
                                                packaging of advertisements and
                                                                                                        Preshow Services and Cinema                           Herfindahl-Hirschman Index (‘‘HHI’’),
                                                content into a preshow delivered to
                                                                                                        Advertising                                           as discussed in Appendix A. Markets in
                                                exhibitors, enabling them to earn
                                                                                                                                                              which the HHI exceeds 2,500 points are
                                                revenue from the use of their screens                     67. NCM and Screenvision compete                    considered highly concentrated, and
                                                before the feature film. The price                      with each other throughout the United                 transactions that increase the HHI by
                                                charged to exhibitors for preshow                       States. Exhibitors and advertisers in the             more than 200 points in highly
                                                services is the portion of advertising                  United States would not switch to                     concentrated markets are presumed
                                                revenue retained by the network.                        cinema advertising networks located
                                                   64. The sale of preshow services to                                                                        likely to enhance market power.
                                                                                                        outside of the United States in the event                72. All of the Local Markets are highly
                                                exhibitors constitutes a relevant product               of a SSNIP in the United States.
                                                market and line of commerce under                                                                             concentrated and will experience
                                                                                                        Accordingly, the United States is a                   significant HHI increases as a result of
                                                Section 7 of the Clayton Act. There are                 relevant geographic market for preshow
                                                no reasonable substitutes for preshow                                                                         the transaction. In each of the Local
                                                                                                        services sold to exhibitors and for                   Markets, the proposed acquisition
                                                services. Exhibitors cannot easily                      cinema advertising sold to advertisers
                                                replace the preshow services that they                                                                        would give AMC control of at least half,
                                                                                                        within the meaning of Section 7 of the                and sometimes all, of the first-run,
                                                buy from cinema advertising networks                    Clayton Act.
                                                because individual exhibitors generally                                                                       commercial movie theatre screens and
                                                lack sufficient screens and geographic                  VI. COMPETITIVE EFFECTS                               between 48% and 100% of the annual
                                                reach to secure national advertising. Nor               A. Exhibition of First-Run,                           box office revenues. In each of the Local
                                                can exhibitors sufficiently replace                     Commercial Movies in the Local                        Markets, the acquisition would yield
                                                national advertising in preshows with                   Markets                                               post-acquisition HHIs of between 3,800
                                                local and regional advertising because                                                                        and 10,000, representing increases in
                                                                                                           68. Exhibitors compete to attract
                                                local and regional advertising generates                moviegoers to their theatres over the                 the range of 600 to 5,000 points.
                                                far less revenue than national                          theatres of their rivals. They do that by                73. Today, were one of Defendants’
                                                advertising. Because there are no                       competing on price, knowing that if                   theatres to increase unilaterally ticket
                                                reasonable substitutes for preshow                      they charge too much (or do not offer                 prices in each of Local Markets, the
                                                services, a hypothetical monopolist of                  sufficient discounted tickets for                     exhibitor that increased price would
                                                all such services could profitably                      matinees, seniors, students, or children)             likely suffer financially as a substantial
                                                impose a SSNIP. Thus, the market for                    moviegoers will begin to frequent their               number of its customers would
                                                preshow services is a relevant product                  rivals’ theatres. Exhibitors also compete             patronize the other exhibitor. The
                                                market in which to assess the                           by seeking to license the first-run                   acquisition would eliminate this pricing
                                                competitive effects of this acquisition.                movies that are likely to attract the                 constraint. Thus, the acquisition is
                                                                                                        largest numbers of moviegoers. In                     likely to lead to higher ticket prices for
                                                ii. Cinema Advertising                                                                                        moviegoers, which could take the form
                                                                                                        addition, exhibitors compete over the
                                                   65. Cinema advertising is the on-                    quality of the viewing experience by                  of a higher adult evening ticket price or
                                                screen advertising incorporated in the                  offering moviegoers the most                          reduced discounting for matinees,
                                                preshow. The sale of cinema advertising                 sophisticated sound systems, largest                  children, seniors, or students.
                                                to advertisers is a relevant product                    screens, best picture clarity, best seating              74. The proposed acquisition likely
                                                market and line of commerce under                       (including stadium, reserved, and                     would also reduce competition between
                                                Section 7 of the Clayton Act. Cinema                    recliner seating), and the broadest                   AMC and Carmike over the quality of
                                                advertising has important attributes that               variety and highest quality snacks, food,             the viewing experience at the theatres in
                                                differentiate it from other forms of video              and drinks at concession stands or cafés             the Local Markets. If no longer
                                                advertising. For example, the preshow is                in the lobby or served to moviegoers at               motivated to compete, AMC and
                                                projected on a large screen with high-                  their seats.                                          Carmike would have reduced incentives
                                                quality video and sound in a darkened                      69. AMC and Carmike currently                      to maintain, upgrade, and renovate their
                                                auditorium. In contrast to TV and other                 compete for moviegoers in the Local                   theatres, to improve the theatres’
                                                video advertising platforms, the                        Markets. These markets are highly                     amenities and services, or to license the
                                                audience cannot avoid the                               concentrated, and in each market, AMC                 most popular movies, thus reducing the
                                                advertisements by fast forwarding                       and Carmike are significant competitors,              quality of the viewing experience for
srobinson on DSK5SPTVN1PROD with NOTICES




                                                through them, clicking past them, or                    given their close proximity. Their                    moviegoers in the Local Markets.
                                                changing a channel. The preshow also                    rivalry spurs each to improve the                        75. For all of these reasons, AMC’s
                                                allows for long-form advertisements                     quality of its theatres and keeps ticket              acquisition of Carmike likely will result
                                                typically not available on TV, and it                   prices in check.                                      in a substantial lessening of competition
                                                reaches a weekend audience and light                       70. In each of the Local Markets,                  in each of the Local Markets.
                                                TV viewers who are otherwise difficult                  AMC’s acquisition of Carmike will lead                B. Preshow Services and Cinema
                                                to reach.                                               to significant increases in concentration             Advertising in the United States


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00059   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96492                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                  76. The proposed transaction also                     exhibitor, and Screenvision touts the                 to raise prices to consumers or forgo
                                                would likely substantially lessen                       Carmike theatre network’s current,                    theatre improvements to offset the
                                                competition in the markets for the sale                 broad scale when competing to execute                 resulting reduction in revenue that they
                                                of preshow services to exhibitors and                   deals with advertisers and exhibitors.                earn from preshows.
                                                the sale of cinema advertising to                          82. Screenvision also relies on                       85. In the cinema advertising market,
                                                advertisers in the United States.                       Carmike’s expansion plans to maintain                 the resulting lessening of competition
                                                                                                        and possibly expand the scale of its                  from the proposed acquisition would
                                                AMC’s Simultaneous Ownership of                         network of screens. Under Carmike’s                   negatively impact advertisers, who pay
                                                Equity Interests in NCM and                             contract with Screenvision, all newly-                NCM and Screenvision to place their
                                                Screenvision Will Likely Substantially                  acquired or -built Carmike theatres that              ads in the movie preshows. Currently,
                                                Lessen Competition                                      have a preshow are automatically                      advertisers benefit from competition
                                                   77. As a significant owner of equity                 assigned to the Screenvision network.                 between NCM and Screenvision for the
                                                interests in both NCM and Screenvision                  As a result, Carmike has fueled much of               placement of their ads. The proposed
                                                post-merger, AMC would have an                          Screenvision’s growth in recent years                 merger would likely substantially lessen
                                                incentive to reduce the head-to-head                    through its acquisitions of existing                  the competition between NCM and
                                                competition between NCM and                             theatres and new theatre builds. This                 Screenvision that has yielded these
                                                Screenvision. AMC will not benefit from                 growth is important to maintaining scale              benefits, likely forcing advertisers to pay
                                                strong competition between NCM and                      since exhibitors, including Carmike,                  higher prices or accept lower quality
                                                Screenvision post-merger because the                    periodically close theaters that are no               placement of their advertising in the
                                                competition will lower the profits AMC                  longer economically viable.                           movie pre-shows.
                                                earns from NCM and Screenvision                         Additionally, Screenvision’s scale is at
                                                through its ownership interest.                                                                               VII. ENTRY
                                                                                                        risk as the industry consolidates and
                                                   78. In light of this incentive, AMC                  more of the exhibitors with which it had                 86. Sufficient, timely entry that would
                                                will likely use its influence and                       previously contracted migrate to the                  deter or counteract the anticompetitive
                                                governance rights in both companies to                  contracts between NCM and its                         effects in the relevant markets alleged
                                                ensure that NCM and Screenvision                        Founding Members: AMC, Regal, and                     above is unlikely. Exhibitors are
                                                compete less aggressively to sign                       Cinemark.                                             reluctant to locate new, first-run,
                                                contracts with exhibitors and                              83. NCM’s Founding Members and                     commercial theatres near existing, first-
                                                advertisers at the expense of the other                 Carmike are the only exhibitors that                  run, commercial theatres unless the
                                                network. AMC will also have the ability                 have made significant acquisitions as                 population density, demographics, or
                                                to use its access to confidential,                      the exhibitor industry has been                       the quality of existing theatres makes
                                                nonpublic, and trade secret information                 consolidating. These exhibitors have                  new entry viable. Timely entry of new,
                                                from NCM and Screenvision to facilitate                 long-term exclusive contracts with                    first-run, commercial movie theatres in
                                                collusion by passing that competitively                 either NCM or Screenvision. If AMC                    the areas in and around the Local
                                                sensitive information between NCM and                   acquires Carmike, the AMC/NCM                         Markets would be unlikely to defeat a
                                                Screenvision.                                           exclusive arrangement will be expanded                price increase by the merged firm.
                                                   79. The lessening of competition                     to Carmike and all of the merged firm’s                  87. Additionally, the entry barriers
                                                between NCM and Screenvision will                       future theatre acquisitions and new                   associated with developing a cinema
                                                likely result in lower payments to                      builds will affiliate with NCM.                       advertising network are high, and thus
                                                exhibitors and/or lower quality                         Screenvision will lose access to its only             new entry or expansion by existing
                                                preshows for exhibitors. Given that                     substantial source of theatre                         competitors is unlikely to prevent or
                                                NCM and Screenvision control over                       acquisitions and the number of                        remedy the proposed merger’s likely
                                                80% of screens in the United States, it                 independent exhibitors unencumbered                   anticompetitive effects in the preshow
                                                would be difficult for exhibitors to                    by long-term exclusive dealing                        services and cinema advertising
                                                substitute to other, smaller networks.                  arrangements for which Screenvision                   markets. Barriers to entry and expansion
                                                   80. Additionally, as a result of this                can compete will shrink even more as                  include the time and cost of developing
                                                lessening of competition, advertisers                   industry consolidation continues.                     a network of screens to achieve
                                                will no longer benefit from the lower                   Screenvision will only be able to rely on             sufficient scale. NCM’s and
                                                prices that have resulted from the                      the other, smaller exhibitors for theatre             Screenvision’s lock-up of almost all of
                                                competition between NCM and                             acquisitions or new builds to maintain                the exhibitors in the United States
                                                Screenvision. Advertisers do not have                   its network scale. These exhibitors will              through staggered long-term contracts
                                                choices other than these two networks                   be unable to replace the growth that                  makes entry a long process. This adds
                                                to reach a broad number of viewers of                   Carmike would have likely provided in                 to the already high cost of building the
                                                their cinema advertising.                               the absence of the merger.                            infrastructure necessary to develop and
                                                                                                           84. Competition will be lessened in                attract national advertisers. It also
                                                The Merger Will Likely Substantially                    the preshow services and cinema                       increases the length of time an entrant
                                                Lessen Competition in Both Markets                      advertising markets because the merger                must sustain losses before its scale is
                                                Because It Will Likely Weaken                           will weaken one of the only two                       large enough to sell advertising at long-
                                                Screenvision’s Ability to Compete                       competitors. In the preshow services                  term profitable rates.
                                                  81. The loss of an independent                        market, because NCM and Screenvision                     88. Exhibitors generally cannot
                                                Carmike also likely would weaken                        closely monitor each other and battle for             supply preshow services themselves to
                                                Screenvision’s ability to remain a                      market share, the competition between                 replace the likely substantial lessening
srobinson on DSK5SPTVN1PROD with NOTICES




                                                robust, competitive check on NCM, the                   them provides tangible benefits for                   of competition in the preshow services
                                                only other significant competitor in the                exhibitors with respect to price and                  market. Individual exhibitors or groups
                                                preshow services and cinema                             quality of preshows. The proposed                     of small exhibitors whose contracts with
                                                advertising markets. Scale is an                        merger would likely substantially lessen              NCM or Screenvision are expiring are
                                                important element of competition for                    the competition between NCM and                       unlikely to be able to establish cost-
                                                advertisers and, in turn, for exhibitors.               Screenvision that has yielded these                   effective sales forces, attract national
                                                Carmike is Screenvision’s largest                       benefits, potentially forcing exhibitors              advertisers, or otherwise develop a


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00060   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                                  96493

                                                sufficient infrastructure to reasonably                 Assistant Chiefs, Litigation III.                     voting securities of Defendant Carmike
                                                replace lost competition.                               /s/ llllllll                                          Cinemas, Inc. (‘‘Carmike’’). AMC and
                                                                                                        Gregg I. Malawer (D.C. Bar #481685)                   Carmike are the second-largest and
                                                VIII. VIOLATION ALLEGED
                                                                                                        Miriam R. Vishio (D.C. Bar #482282)                   fourth-largest movie theatre circuits,
                                                   89. Plaintiff hereby reincorporates                  Mona S.K. Haar (D.C. Bar #98789)                      respectively, in the United States.
                                                paragraphs 1 through 88.                                Justin M. Dempsey (D.C. Bar #425976),                    AMC owns significant equity in
                                                   90. The likely effect of AMC’s                       Trial Attorneys, Litigation III.                      National CineMedia, LLC (‘‘NCM’’) and
                                                proposed acquisition of Carmike would                   U.S. Department of Justice, Antitrust                 Carmike owns significant equity in SV
                                                be to substantially lessen competition in               Division, 450 5th Street NW., Suite 4000,             Holdco, LLC, a holding company that
                                                each of the relevant markets identified                 Washington, DC 20530, Fax: (202) 514–7308,
                                                                                                                                                              owns and operates Screenvision
                                                                                                        Telephone: Gregg Malawer (202) 616–5943,
                                                above in violation of Section 7 of the                  E-mail: gregg.malawer@usdoj.gov,                      Exhibition, Inc. (collectively
                                                Clayton Act, 15 U.S.C. 18.                              Telephone: Miriam Vishio (202) 598–8091, E-           ‘‘Screenvision’’). NCM and Screenvision
                                                   91. Unless enjoined, the proposed                    mail: miriam.vishio@usdoj.gov.                        are the country’s two main, preshow
                                                transaction would likely have the                                                                             cinema advertising networks, covering
                                                following effects, among others:                        APPENDIX A                                            over 80% of movie theatre screens in
                                                   (a) the prices of tickets at first-run,              Herfindahl-Hirschman Index                            the United States.
                                                commercial movie theatres in the areas                     The term ‘‘HHI’’ means the Herfindahl-                The United States filed a civil
                                                in and around the Local Markets would                   Hirschman Index, a commonly accepted                  antitrust complaint on December 20,
                                                likely increase above levels that would                 measure of market concentration. The HHI is           2016, seeking to enjoin the proposed
                                                prevail absent the acquisition;                         calculated by squaring the market share of            acquisition and to obtain equitable
                                                                                                        each firm competing in the relevant market
                                                   (b) the quality of first-run, commercial                                                                   relief. The Complaint alleges that the
                                                                                                        and then summing the resulting numbers.
                                                theatres and the viewing experience at                  For example, for a market consisting of four          acquisition, if permitted to proceed,
                                                those theatres in the Local Markets                     firms with shares of 30, 30, 20, and 20               would give AMC direct control of one
                                                would likely decrease below levels that                 percent, the HHI is 2,600 (302 + 302 + 202            of its most significant movie theatre
                                                would prevail absent the acquisition;                   + 202 = 2,600). The HHI takes into account            competitors, and in some cases, its only
                                                   (c) the quality of and revenues from                 the relative size distribution of the firms in        competitor, in 15 local markets
                                                preshow services provided to exhibitors                 a market. It approaches zero when a market            (identified as the ‘‘Local Markets’’ in the
                                                would likely decrease below levels that                 is occupied by a large number of firms of             Complaint) 1 in nine states. Moviegoers
                                                would prevail absent the acquisition;                   relatively equal size, and reaches its                would likely experience higher ticket
                                                                                                        maximum of 10,000 points when a market is
                                                and                                                                                                           and concession prices and lower quality
                                                                                                        controlled by a single firm. The HHI
                                                   (d) the cost to place ads in theatre                 increases both as the number of firms in the          services in these local markets as a
                                                preshows to advertisers will likely                     market decreases and as the disparity in size         consequence.
                                                increase to levels above, and the quality               between those firms increases.                           The Complaint further alleges that
                                                of advertising will decrease to levels                     Markets in which the HHI is between 1,500          because AMC will hold sizable interests
                                                below, those that would prevail absent                  and 2,500 points are considered to be                 in both NCM and Screenvision post-
                                                the acquisition.                                        moderately concentrated, and markets in               transaction, and Screenvision will lose
                                                                                                        which the HHI is in excess of 2,500 points            Carmike as a source of future growth of
                                                IX. REQUESTED RELIEF                                    are considered to be highly concentrated. See         its network, the acquisition would
                                                  92. Plaintiff requests that:                          U.S. Department of Justice & Federal Trade
                                                                                                                                                              substantially lessen competition in the
                                                  (a) AMC’s proposed acquisition of                     Commission, Horizontal Merger Guidelines
                                                                                                        § 5.3 (2010) (‘‘Guidelines’’). Transactions that      markets for preshow services and
                                                Carmike be adjudged to violate Section                  increase the HHI by more than 200 points in           cinema advertising. This loss of
                                                7 of the Clayton Act, 15 U.S.C. 18;                     highly concentrated markets presumptively             competition likely would result in
                                                  (b) Defendants be permanently                         raise antitrust concerns under the Guidelines.        increased prices and reduced services
                                                enjoined from and restrained from                       Id.                                                   for advertisers and theatre exhibitors
                                                carrying out the proposed acquisition or                                                                      seeking preshow services.
                                                any other transaction that would                        United States District Court for the                     The likely effect of AMC’s acquisition
                                                combine the two companies;                              District of Columbia                                  of Carmike will be to substantially
                                                  (c) Plaintiff be awarded its costs of                   United States of America Plaintiff, v.              lessen competition in the exhibition of
                                                this action; and                                        AMC Entertainment Holdings, Inc., and                 first-run, commercial movies in the 15
                                                  (d) Plaintiff be awarded such other                   Carmike Cinemas, Inc., Defendants.                    Local Markets, and in the sale of
                                                reliefs as the Court may deem just and                  Case No.: 1:16–cv–02475                               preshow services and cinema
                                                proper.                                                 Judge: Randolph D. Moss                               advertising on a nationwide basis, in
                                                Dated: 12/20/2016.                                      Filed: 12/20/2016                                     violation of Section 7 of the Clayton
                                                For Plaintiff United States of America                  COMPETITIVE IMPACT STATEMENT                          Act, 15 U.S.C. § 18.
                                                                                                                                                                 At the same time the Complaint was
                                                /s/ llllllll                                               Plaintiff, United States of America,               filed, the United States also filed a Hold
                                                Renata B. Hesse (D.C. Bar #466107),                     pursuant to Section 2(b) of the Antitrust             Separate Stipulation and Order (‘‘Hold
                                                Acting Assistant Attorney General.                      Procedures and Penalties Act (‘‘APPA’’
                                                /s/ llllllll                                            or ‘‘Tunney Act’’), 15 U.S.C. § 16(b)–(h),               1 As alleged in the Complaint, the 15 Local
                                                Jonathan B. Sallet,                                     files this Competitive Impact Statement               Markets are Montgomery, Alabama; Destin and
                                                Deputy Assistant Attorney General.                      relating to the proposed Final Judgment               Miramar Beach, Florida; Orange Park and Fleming
                                                /s/ llllllll                                                                                                  Island, Florida; Cumming, Georgia; Lithonia and
srobinson on DSK5SPTVN1PROD with NOTICES




                                                                                                        submitted for entry in this civil antitrust           Conyers, Georgia; Crestwood and Lansing, Illinois;
                                                Patricia A. Brink,                                      proceeding.                                           Normal and Bloomington, Illinois; Pekin, Peoria,
                                                Director of Civil Enforcement.                                                                                and Washington, Illinois; Inver Grove Heights and
                                                                                                        I. NATURE AND PURPOSE OF
                                                /s/ llllllll                                                                                                  Oakdale, Minnesota; Coon Rapids and Mounds
                                                                                                        PROCEEDING                                            View, Minnesota; Rockaway and Sparta, New
                                                Owen M. Kendler,                                                                                              Jersey; Westfield and Cranford, New Jersey; Lawton,
                                                Acting Chief, Litigation III.                              On March 3, 2016, Defendant AMC                    Oklahoma; Allentown and Center Valley,
                                                Yvette F. Tarlov,                                       Entertainment Holdings, Inc. (‘‘AMC’’)                Pennsylvania; and Madison and Fitchburg,
                                                Lisa A. Scanlon,                                        agreed to acquire all of the outstanding              Wisconsin.



                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00061   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96494                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                Separate’’) and a proposed Final                          Defendant Carmike is a Delaware                     substitute for first-run movies.
                                                Judgment. Under the terms of the                        corporation with its headquarters in                  Reflecting the significant difference
                                                proposed Final Judgment, which is                       Columbus, Georgia. As of September 30,                between viewing a newly released, first-
                                                explained more fully below, AMC is                      2016, Carmike operated approximately                  run movie and an older sub-run movie,
                                                required to take certain actions that are               271 movie theatres with a total of 2,917              tickets at theatres exhibiting first-run
                                                designed to eliminate the                               screens located across 41 states.                     movies usually cost significantly more
                                                anticompetitive effects that are likely to              Carmike reported approximately $490.0                 than tickets at sub-run theatres.
                                                result from AMC’s acquisition of                        million in U.S. box office revenues in                   Art movies and foreign-language
                                                Carmike. Specifically, the Defendants                   2015, and approximately $370.8 million                movies are also not reasonable
                                                are required to: (1) Divest movie theatres              in U.S. box office revenue for the first              substitutes for commercial, first-run
                                                in the 15 Local Markets where it and                    nine months of 2016. Measured by                      movies. Art movies, which include
                                                Carmike are direct competitors; (2) sell                number of theatres, screens, and box                  documentaries, are sometimes referred
                                                down its equity interest in NCM such                    office revenue, Carmike is the fourth-                to as independent films. Although art
                                                that it owns no more than 4.99%; (3)                    largest theatre circuit in the United                 and foreign-language movies appeal to
                                                relinquish its seats on NCM’s Board of                  States.                                               some viewers of commercial movies, art
                                                Directors and all other governance rights                 Carmike is the largest theatre circuit              and foreign-language movies tend to
                                                it holds in NCM, (4) transfer 24 theaters               in the Screenvision cinema advertising                have more narrow appeal and typically
                                                with a total of 384 screens to the                      network. It also owns approximately                   attract an older audience than
                                                Screenvision cinema advertising                         19% of Screenvision, controls a seat on               commercial movies. Exhibitors consider
                                                network and divest any of those theatres                Screenvision’s Board of Directors, and                the operation of theatres that
                                                it does not successfully transfer; and (5)              has certain governance rights over                    predominantly exhibit art and foreign-
                                                implement and maintain ‘‘firewalls’’ to                 Screenvision.                                         language movies to be distinct from the
                                                further ensure that it does not obtain                  B. The Competitive Effects of the                     operation of theatres that predominantly
                                                NCM’s, Screenvision’s, or other                         Transaction on the Exhibition of                      exhibit commercial movies.
                                                exhibitors’ competitively sensitive                     First-Run, Commercial Movies                             For all of these reasons, the Complaint
                                                information or become a conduit for the                                                                       alleges that a hypothetical monopolist
                                                                                                        1. The Relevant Markets                               controlling the exhibition of all first-
                                                flow of such information between NCM
                                                and Screenvision.                                          As alleged in the Complaint, movies                run, commercial movies in a relevant
                                                   The United States and Defendants                     are a unique form of entertainment. The               geographic market would profitably
                                                have stipulated that the proposed Final                 experience of viewing a movie in a                    impose at least a small but significant
                                                Judgment may be entered after                           theatre is an inherently different                    and non-transitory increase (‘‘SSNIP’’)
                                                compliance with the APPA. Entry of the                  experience from live entertainment (e.g.,             in ticket prices. Thus, the exhibition of
                                                proposed Final Judgment would                           a stage production or attending a                     first-run, commercial movies is a
                                                terminate this action, except that the                  sporting event) or viewing a movie in                 relevant product market and line of
                                                                                                        the home (e.g., through streaming video,              commerce under Section 7 of the
                                                Court would retain jurisdiction to
                                                                                                        on a DVD, or via pay-per-view).                       Clayton Act in which to assess the
                                                construe, modify, or enforce the
                                                                                                           Reflecting the significant differences             competitive effects of this acquisition.
                                                provisions of the proposed Final                                                                                 Moviegoers typically are not willing
                                                Judgment and to punish violations                       of viewing a movie in a theatre, ticket
                                                                                                        prices for movies generally differ from               to travel very far from their home to
                                                thereof.                                                                                                      attend a movie. As a result, geographic
                                                                                                        prices for other forms of entertainment.
                                                II. DESCRIPTION OF THE EVENTS                           For example, typically, tickets for live              markets for the exhibition of first-run,
                                                GIVING RISE TO THE ALLEGED                              entertainment are significantly more                  commercial movies are relatively local.
                                                VIOLATION                                               expensive than a movie ticket, whereas                As detailed in the Complaint, there are
                                                A. Defendants and the Proposed                          the costs of home viewing through                     15 Local Markets in which AMC and
                                                Transaction                                             streaming video, a DVD rental, or pay-                Carmike compete today and each is a
                                                                                                        per-view is usually significantly less                relevant geographic market in a section
                                                  Defendant AMC is a Delaware                           expensive than viewing a movie in a                   of the country for purposes of Section 7
                                                corporation with its headquarters in                    theatre.                                              of the Clayton Act.
                                                Leawood, Kansas. As of September 30,                       Viewing a movie at home differs from
                                                2016, AMC operated approximately 388                                                                          2. Competitive Effects
                                                                                                        viewing a movie in a theatre in many
                                                theatres with a total of 5,295 screens                  ways. For example, the size of the                       Exhibitors compete to attract
                                                located across 31 states and the District               screens and sophistication of the sound               moviegoers to their theatres over the
                                                of Columbia. AMC reported                               systems differ, and, unlike at home, in               theatres of their rivals. They do that by
                                                approximately $1.89 billion in U.S. box                 the theatre, one has the social                       competing on price, knowing that if
                                                office revenues in 2015 and                             experience of viewing a movie with                    they charge too much (or do not offer
                                                approximately $1.46 billion in U.S. box                 other patrons.                                        sufficient discounted tickets for
                                                office revenues for the first nine months                  In addition, the most popular newly                matinees, seniors, students, or children)
                                                of 2016. Measured by number of                          released or ‘‘first-run’’ movies are not              moviegoers will begin to frequent their
                                                theatres, screens, and box office                       available for home viewing at the time                rivals. Exhibitors also compete by
                                                revenue, AMC is the second-largest                      they are released in theatres. Movies are             seeking to license the first-run movies
                                                theatre circuit in the United States.                   considered to be in their ‘‘first-run’’               that are likely to attract the largest
                                                  AMC is one of the three founders of                   during the four to five weeks following               numbers of moviegoers. In addition,
srobinson on DSK5SPTVN1PROD with NOTICES




                                                the NCM cinema advertising network,                     initial release in a given locality. If               exhibitors compete over the quality of
                                                owns 17.4% of NCM, controls two seats                   successful, a movie may be exhibited at               the viewing experience by offering
                                                on NCM’s Board of Directors, and has                    other theatres after the first-run as part            moviegoers the most sophisticated
                                                certain governance rights over NCM.                     of a second or subsequent run (often                  sound systems, largest screens, best
                                                AMC’s ownership interest in NCM will                    called a ‘‘sub-run’’ or ‘‘second-run’’).              picture clarity, best seating (including
                                                increase to 26.5% after it acquires                        Moviegoers generally do not regard                 stadium, reserved, and recliner seating),
                                                Carmike.                                                sub-run movies as an adequate                         and the broadest variety and highest


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00062   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                          96495

                                                quality of snacks, food, and drinks at                  reach to secure national advertising. Nor             competition by passing that
                                                concession stands or cafés in the lobby                can exhibitors sufficiently replace                   competitively sensitive information
                                                or served to moviegoers at their seats.                 national advertising in preshows with                 between the companies.
                                                   AMC and Carmike currently compete                    local and regional advertising because                   The lessening of competition between
                                                for moviegoers in the Local Markets. As                 local and regional advertising generates              NCM and Screenvision will likely result
                                                detailed in the Complaint, all 15 Local                 far less revenue than national                        in lower payments and/or lower quality
                                                Markets are highly concentrated, and                    advertising. Because there are no                     preshows for exhibitors. Additionally,
                                                will experience significant additional                  reasonable substitutes for preshow                    advertisers will no longer benefit from
                                                increases in concentration as a result of               services, a hypothetical monopolist of                the lower prices that have resulted from
                                                the transaction. In each of the Local                   all such services could profitably                    the competition between NCM and
                                                Markets, the proposed acquisition                       impose a SSNIP. Thus, the Complaint                   Screenvision. Advertisers do not have
                                                would give AMC control of a majority,                   alleges that the market for preshow                   choices other than these two networks
                                                or all, of the first-run, commercial movie              services is a relevant product market in              to reach a broad number of viewers of
                                                theatres and between 48% and 100% of                    which to assess the competitive effects               their cinema advertising.
                                                the annual box office revenues. The                     of the acquisition.                                      As further alleged in the Complaint,
                                                transaction will also eliminate                            Cinema advertising is the on-screen                the loss of an independent Carmike also
                                                substantial head-to-head competition                    advertising incorporated in the                       likely would weaken Screenvision’s
                                                between AMC and Carmike that has                        preshow. The Complaint alleges that the               ability to remain a robust competitive
                                                provided consumers with lower prices                    sale of cinema advertising to advertisers             check on NCM, the only other
                                                and a higher quality movie-going                        is a relevant product market and line of              significant competitor in the preshow
                                                experience.                                             commerce under Section 7 of the                       services and cinema advertising
                                                                                                        Clayton Act. Cinema advertising has                   markets. In 2014, the United States filed
                                                3. Entry and Expansion                                  important attributes that differentiate it            a civil antitrust lawsuit to block NCM’s
                                                   Sufficient, timely entry that would                  from other forms of video advertising.                acquisition of Screenvision and preserve
                                                deter or counteract the anticompetitive                 For example, the preshow is projected                 the intense competition between the
                                                effects in the Local Markets is unlikely.               on a large screen with high-quality                   companies. NCM and Screenvision
                                                Exhibitors are reluctant to locate new,                 video and sound in a darkened                         subsequently abandoned their merger in
                                                first-run, commercial theatres near                     auditorium. In contrast to TV and other               early 2015. As was the case in 2014,
                                                existing, first-run, commercial theatres                video advertising platforms, the                      Carmike remains Screenvision’s largest
                                                unless the population density,                          audience cannot avoid the                             exhibitor, and Screenvision touts the
                                                demographics, or quality of existing                    advertisements by fast forwarding                     Carmike theatre network’s current,
                                                theatres makes new entry viable. Timely                 through them, clicking past them, or                  broad scale when competing to execute
                                                entry of new, first-run, commercial                     changing a channel. The preshow also                  deals with advertisers and exhibitors.
                                                movie theatres in the areas in and                      allows for long-form advertisements                   The merger, however, will extend
                                                around the Local Markets would be                       typically not available on TV, and it                 AMC’s exclusive contract with NCM to
                                                unlikely to defeat a price increase by the              reaches a weekend audience and light                  include any new theatres that Carmike
                                                merged firm.                                            TV viewers who are otherwise difficult                would have opened or acquired. This
                                                                                                        to reach.                                             shift from Screenvision to NCM will
                                                C. The Competitive Effects of the                          NCM and Screenvision compete with                  likely weaken Screenvision’s ability to
                                                Transaction on the Preshow                              each other throughout the United States.              compete because: (1) It will be unable to
                                                Services and Cinema Advertising                         Exhibitors and advertisers in the United              rely on Carmike’s growth to increase its
                                                Markets                                                 States would not switch to cinema                     network’s scale; and (2) the number of
                                                1. Relevant Markets                                     advertising networks located outside of               independent theatre exhibitors
                                                                                                        the United States in the event of a                   unencumbered by an exclusive preshow
                                                  As alleged in the Complaint, both                     SSNIP in the United States.                           agreement with NCM will shrink as
                                                preshow services sold to exhibitors and                 Accordingly, the Complaint alleges that               exhibitor consolidation continues. For
                                                cinema advertising sold to advertisers in               United States is a relevant geographic                all of these reasons, the Complaint
                                                the United States are relevant markets                  market and section of the country for                 alleges that the merger is likely to
                                                under Section 7 of the Clayton Act, 15                  preshow services sold to exhibitors and               substantially lessen competition in the
                                                U.S.C. § 18.                                            for cinema advertising sold to                        preshow services and cinema
                                                  Preshow services consist of the                       advertisers within the meaning of                     advertising markets.
                                                packaging of advertisements and                         Section 7 of the Clayton Act.
                                                content into a preshow delivered to                                                                           3. Entry and Expansion
                                                exhibitors, enabling them to earn                       2. Competitive Effects                                   According to the Complaint, the entry
                                                revenue from the use of their screens                      As a significant owner of equity                   barriers associated with developing a
                                                before the feature film. The price                      interests in both NCM and Screenvision                cinema advertising network are high,
                                                charged to exhibitors for preshow                       post-merger, AMC would have an                        and thus new entry or expansion by
                                                services is the portion of advertising                  incentive to reduce the head-to-head                  existing competitors is unlikely to
                                                revenue retained by the network.                        competition between NCM and                           prevent or remedy the proposed
                                                  The sale of preshow services to                       Screenvision. AMC will likely use its                 merger’s likely anticompetitive effects
                                                exhibitors constitutes a relevant product               influence and governance rights in both               in the preshow services and cinema
                                                market and line of commerce under                       companies to ensure that NCM and                      advertising markets. Barriers to entry
srobinson on DSK5SPTVN1PROD with NOTICES




                                                Section 7 of the Clayton Act. There are                 Screenvision compete less aggressively                and expansion include the time and cost
                                                no reasonable substitutes for preshow                   to sign contracts with exhibitors and                 of developing a network of screens to
                                                services. Exhibitors cannot easily                      advertisers at the expense of the other               achieve sufficient scale. NCM’s and
                                                replace the preshow services that they                  network. AMC will also have the ability               Screenvision’s lock-up of almost all of
                                                buy from cinema advertising networks                    to use its access to confidential,                    the exhibitors in the United States
                                                because individual exhibitors generally                 nonpublic, and trade secret information               through staggered long-term contracts
                                                lack sufficient screens and geographic                  of NCM and Screenvision to reduce                     makes entry a long process. This adds


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00063   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96496                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                to the already high cost of building the                acquirer(s) of the theatres with an                   for preshow services and cinema
                                                infrastructure necessary to develop and                 option to enter into a transitional                   advertising in two principal ways.
                                                attract national advertisers. It also                   agreement with Defendants of up to 120                   First, the proposed Final Judgment
                                                increases the length of time an entrant                 days in length, with the possibility of               will significantly reduce AMC’s
                                                must sustain losses before its scale is                 one or more extensions not to exceed six              incentive and ability to weaken head-to-
                                                large enough to sell advertising at long-               months in total, for the supply of any                head competition between NCM and
                                                term profitable rates.                                  goods, services, support, including                   Screenvision following the merger. In
                                                   Exhibitors generally cannot supply                   software service and support, and                     the absence of relief, AMC’s significant
                                                preshow services themselves to replace                  reasonable use of the name AMC, the                   equity holdings in both NCM and
                                                the substantial lessening of competition                name Carmike, and any registered                      Screenvision would give AMC the
                                                in the preshow services market.                         service marks of AMC or Carmike, for                  incentive post-merger to use its
                                                Individual exhibitors or groups of small                use in operating those theatres during                governance rights to soften each
                                                exhibitors whose contracts with NCM or                  the period of transition. The availability            company’s competitive actions towards
                                                Screenvision are expiring are unlikely to               of a transitional agreement will ensure               the other and use its access to each
                                                be able to establish cost-effective sales               that the acquirer(s) of the theatres can              company’s competitively sensitive
                                                forces, attract national advertisers, or                operate without interruption while long-              information to help the companies
                                                otherwise develop a sufficient                          term supply agreements are arranged                   coordinate their actions. The proposed
                                                infrastructure to reasonably replace lost               and the theatres rebranded.                           Final Judgment significantly reduces
                                                competition.                                               In the event that Defendants do not                AMC’s incentives to lessen competition
                                                                                                        accomplish the theatre divestitures                   or favor NCM over Screenvision by
                                                III. EXPLANATION OF THE                                                                                       requiring AMC to sell down its NCM
                                                                                                        within the periods prescribed in the
                                                PROPOSED FINAL JUDGMENT                                                                                       equity holdings to a level of no more
                                                                                                        proposed Final Judgment, Section VI of
                                                   The movie theatre divestiture                        the proposed Final Judgment provides                  than 4.99%. Pursuant to NCM’s
                                                requirement of the proposed Final                       that the Court will appoint a Divestiture             governing documents, AMC would lose
                                                Judgment will eliminate the                             Trustee selected by the United States to              its right to seats on NCM’s board of
                                                anticompetitive effects of AMC’s                        effectuate the theatre divestitures                   directors. Because the divestiture will
                                                acquisition of Carmike in each of the 15                required by the Final Judgment.                       leave AMC with a relatively small stake
                                                Local Markets for the exhibition of first-                 If Defendants are unable to effectuate             in NCM—both in terms of its proportion
                                                run, commercial movies by establishing                  any of the divestitures due to their                  of the whole and total value—it would
                                                new, independent, and economically-                     inability to obtain the consent of the                no longer earn significant profits from a
                                                viable competitors. The other                           landlord from whom a theatre is leased,               lessening of competition between NCM
                                                requirements of the proposed Final                      Section IV.K of the proposed Final                    and Screenvision. Moreover, the NCM
                                                Judgment will eliminate the                             Judgment requires them to divest                      profits to be earned from any action
                                                anticompetitive effects of the                          alternative theatre assets that compete               AMC were to take to lessen such
                                                acquisition on the preshow services and                 effectively with the theatres for which               competition would largely accrue to its
                                                cinema advertising markets by requiring                 the landlord consent was not obtained.                theatre exhibitor rivals Regal and
                                                AMC to divest most of its ownership                     This provision will ensure that any                   Cinemark, an unappealing outcome to
                                                interest in NCM, relinquish its NCM                     failure by Defendants to obtain landlord              AMC.
                                                Board seats and all governance rights,                  consent does not thwart the relief                       To further reduce AMC’s ability to
                                                transfer 24 AMC theatres with a total of                obtained in the proposed Final                        lessen head-to-head competition
                                                384 screens to the Screenvision                         Judgment.                                             between NCM and Screenvision,
                                                network, and implement firewalls to                        The theatre divestiture provisions of              Section X.A of the proposed Final
                                                prevent the misuse of competitively                     the proposed Final Judgment will                      Judgment prohibits AMC from holding
                                                sensitive information.                                  eliminate the anticompetitive effects of              NCM board seats or otherwise
                                                                                                        AMC’s acquisition of Carmike in the                   exercising any governance rights in
                                                A. Theatre Exhibition of First-Run,                                                                           NCM. In addition, Section X.B of the
                                                Commercial Movies                                       exhibition of first-run, commercial
                                                                                                        movies in the Local Markets.                          proposed Final Judgment prohibits
                                                   Section IV.A of the proposed Final                      In addition to the proposed Final                  AMC from, among other activities,
                                                Judgment requires Defendants within                     Judgment’s provisions, the Hold                       attending NCM board meetings,
                                                sixty calendar days after the filing of the             Separate provides that, until the                     receiving nonpublic information from
                                                Complaint, or five calendar days after                  divestitures take place, AMC and                      NCM, or proposing NCM make future
                                                the Court’s entry of Final Judgment,                    Carmike must maintain the sales and                   acquisitions. These provisions, along
                                                whichever is later, to divest as viable,                marketing of the theatres, and maintain               with the loss of AMC’s rights to
                                                ongoing businesses the theatres                         the theatres in operable condition at                 participate in NCM’s business as a result
                                                identified on the ‘‘Initial Theatre                     current capacity configurations. In                   of the sell down of AMC’s equity
                                                Divestiture Assets’’ list in Appendix A                 addition, AMC and Carmike must not                    interest below 5%, will render AMC
                                                to the proposed Final Judgment to one                   transfer or reassign to other areas within            unable to direct or influence NCM to
                                                or more acquirers acceptable to the                     the company their employees with                      soften its competitive actions towards
                                                United States in its sole discretion. This              primary responsibility for the operation              Screenvision.
                                                will require Defendants to divest a                     of the theatres, except for transfer bids                In order to further ensure that AMC
                                                minimum of 15 theatres covering each                    initiated by employees pursuant to                    cannot use its position as an owner and
                                                of the Local Markets.                                                                                         major customer of NCM and
srobinson on DSK5SPTVN1PROD with NOTICES




                                                                                                        Defendants’ regular, established job-
                                                   The theatres must be divested in such                posting policies.                                     Screenvision to obtain competitively
                                                a way as to satisfy the United States that                                                                    sensitive information that could be used
                                                they can and will be operated by the                    B. Preshow Services and Cinema                        to facilitate improper coordination or
                                                purchaser as viable, ongoing businesses                 Advertising                                           otherwise cause competitive harm,
                                                that can compete effectively as first-run,                 The proposed Final Judgment will                   Section XII of the proposed Final
                                                commercial theatres. To that end, the                   remedy the anticompetitive effects of                 Judgment requires AMC to institute
                                                proposed Final Judgment provides the                    the proposed transaction in the markets               firewalls to prevent AMC from obtaining


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00064   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                              96497

                                                competitively sensitive information                     prohibited by the antitrust laws may                  VI. ALTERNATIVES TO THE
                                                from either NCM or Screenvision,                        bring suit in federal court to recover                PROPOSED FINAL JUDGMENT
                                                passing competitively sensitive                         three times the damages the person has                   The United States considered, as an
                                                information between NCM and                             suffered, as well as costs and reasonable             alternative to the proposed Final
                                                Screenvision, or obtaining from NCM or                  attorneys’ fees. Entry of the proposed                Judgment, a full trial on the merits
                                                Screenvision competitively sensitive                    Final Judgment will neither impair nor                against Defendants. Plaintiff could have
                                                information about any of NCM or                         assist the bringing of any private                    continued the litigation and sought
                                                Screenvision’s other exhibitor                          antitrust damage action. Under the                    preliminary and permanent injunctions
                                                customers.                                              provisions of Section 5(a) of the Clayton             against AMC’s acquisition of Carmike.
                                                   Second, the proposed Final Judgment                  Act, 15 U.S.C. 16(a), the proposed Final              Plaintiff is satisfied, however, that the
                                                seeks to ensure that Screenvision will                  Judgment has no prima facie effect in                 divestiture of assets and other relief
                                                remain a strong competitor to NCM in                    any subsequent private lawsuit that may               described in the proposed Final
                                                the preshow services and cinema                         be brought against Defendants.                        Judgment will preserve competition for
                                                advertising markets. As alleged in the
                                                                                                        V. PROCEDURES AVAILABLE FOR                           the exhibition of first-run, commercial
                                                Complaint, Screenvision is NCM’s only
                                                                                                        MODIFICATION OF THE PROPOSED                          movies in the Local Markets, as well as
                                                significant competitor in these markets,
                                                                                                        FINAL JUDGMENT                                        preserve competition in preshow
                                                and Carmike is Screenvision’s largest
                                                theatre exhibitor. While Carmike’s                                                                            services and cinema advertising. Thus,
                                                                                                           The United States and Defendants                   the proposed Final Judgment would
                                                legacy theatres will remain in
                                                                                                        have stipulated that the proposed Final               achieve all or substantially all of the
                                                Screenvision’s network for the
                                                                                                        Judgment may be entered by the Court                  relief that the United States would have
                                                remainder of the Carmike/Screenvision
                                                                                                        after compliance with the provisions of               obtained through litigation, but avoids
                                                contract, the merger will deprive
                                                                                                        the APPA, provided that the United                    the time, expense, and uncertainty of a
                                                Screenvision of Carmike’s expected
                                                                                                        States has not withdrawn its consent.                 full trial on the merits of the Complaint.
                                                growth through future acquisitions and
                                                                                                        The APPA conditions entry upon the
                                                new theatre builds. To offset this loss of                                                                    VII. STANDARD OF REVIEW UNDER
                                                future Carmike growth, Section XI.A of                  Court’s determination that the proposed
                                                                                                        Final Judgment is in the public interest.             THE APPA FOR THE PROPOSED
                                                the proposed Final Judgment requires                                                                          FINAL JUDGMENT
                                                the Defendants to transfer the 24                          The APPA provides a period of at
                                                                                                        least sixty (60) days preceding the                     The APPA requires that proposed
                                                theatres identified in Appendix B to the
                                                                                                        effective date of the proposed Final                  consent judgments in antitrust cases
                                                proposed Final Judgment, comprising a
                                                                                                        Judgment within which any person may                  brought by the United States be subject
                                                total of 384 screens, to Screenvision for
                                                                                                        submit to the United States written                   to a sixty-day comment period, after
                                                the term of the Final Judgment and to
                                                                                                        comments regarding the proposed Final                 which the court shall determine
                                                stop utilizing NCM preshow and theatre
                                                                                                        Judgment. Any person who wishes to                    whether entry of the proposed Final
                                                advertising services at these theatres. If
                                                                                                        comment should do so within sixty (60)                Judgment is ‘‘in the public interest.’’ 15
                                                the Defendants fail to effectuate the
                                                                                                        days of the date of publication of this               U.S.C. 16(e)(1). In making that
                                                Screenvision transfer at any of the 24
                                                                                                        Competitive Impact Statement in the                   determination, the court, in accordance
                                                theatres within the time period set forth
                                                                                                        Federal Register, or the last date of                 with the statute as amended in 2004, is
                                                in Section XI.A, Section XI.B requires
                                                AMC to divest such theatres pursuant to                 publication in a newspaper of the                     required to consider:
                                                the procedures set forth in Section IV.B                summary of this Competitive Impact                    (A) the competitive impact of such judgment,
                                                                                                                                                              including termination of alleged violations,
                                                of the proposed Final Judgment. In                      Statement, whichever is later. All                    provisions for enforcement and modification,
                                                addition to the screen transfer,                        comments received during this period                  duration of relief sought, anticipated effects
                                                Screenvision will also benefit from                     will be considered by the United States               of alternative remedies actually considered,
                                                AMC’s plans to remodel a significant                    Department of Justice, which remains                  whether its terms are ambiguous, and any
                                                number of Carmike theatres, which will                  free to withdraw its consent to the                   other competitive considerations bearing
                                                likely increase audience attendance at                  proposed Final Judgment at any time                   upon the adequacy of such judgment that the
                                                those theatres. Taken together,                         prior to the Court’s entry of judgment.               court deems necessary to a determination of
                                                Screenvision will obtain through the                                                                          whether the consent judgment is in the
                                                                                                        The comments and the response of the                  public interest; and
                                                screen transfers and theatre remodeling                 United States will be filed with the                     (B) the impact of entry of such judgment
                                                the credibility and additional scale—                   Court. In addition, comments will be                  upon competition in the relevant market or
                                                both in terms of geographic coverage                    posted on the U.S. Department of                      markets, upon the public generally and
                                                and increased audiences—to compete                      Justice, Antitrust Division’s internet                individuals alleging specific injury from the
                                                effectively for advertisers and exhibitors              website and, under certain                            violations set forth in the complaint
                                                against NCM.                                            circumstances, published in the Federal               including consideration of the public benefit,
                                                   In addition, the proposed Final                      Register.                                             if any, to be derived from a determination of
                                                Judgment requires AMC to designate a                                                                          the issues at trial.
                                                                                                           Written comments should be                            Id. at § 16(e)(1)(A) & (B). In
                                                Compliance Officer who will supervise
                                                                                                        submitted to: Owen M. Kendler, Acting                 considering these statutory factors, the
                                                the AMC’s compliance with the Final
                                                                                                        Chief, Litigation III, Antitrust Division,            court’s inquiry is necessarily a limited
                                                Judgment, distributing the Final
                                                                                                        United States Department of Justice, 450              one as the government is entitled to
                                                Judgment to the company’s personnel,
                                                                                                        5th Street NW., Suite 4000, Washington,               ‘‘broad discretion to settle with the
                                                and reporting decree violations,
                                                                                                        DC 20530.                                             defendant within the reaches of the
srobinson on DSK5SPTVN1PROD with NOTICES




                                                including violations of the firewall
                                                provisions, to the United States.                          The proposed Final Judgment                        public interest.’’ United States v.
                                                                                                        provides that the Court retains                       Microsoft Corp., 56 F.3d 1448, 1461
                                                IV. REMEDIES AVAILABLE TO                               jurisdiction over this action, and the                (D.C. Cir. 1995); see generally United
                                                POTENTIAL PRIVATE LITIGANTS                             parties may apply to the Court for any                States v. SBC Commc’ns, Inc., 489 F.
                                                  Section 4 of the Clayton Act, 15                      order necessary or appropriate for the                Supp. 2d 1 (D.D.C. 2007) (assessing
                                                U.S.C. 15, provides that any person who                 modification, interpretation, or                      public interest standard under the
                                                has been injured as a result of conduct                 enforcement of the Final Judgment.                    Tunney Act); United States v. US


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00065   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96498                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                Airways Group, Inc., 38 F. Supp. 3d 69,                    Bechtel, 648 F.2d at 666 (emphasis                    remedy in relationship to the violations
                                                75 (D.D.C. 2014) (noting that the court’s               added) (citations omitted).3 In                          that the United States has alleged in its
                                                ‘‘inquiry is limited’’ because the                      determining whether a proposed                           Complaint and does not authorize the
                                                government has ‘‘broad discretion’’ to                  settlement is in the public interest, a                  court to ‘‘construct [its] own
                                                determine the adequacy of the relief                    district court ‘‘must accord deference to                hypothetical case and then evaluate the
                                                secured through a settlement); United                   the government’s predictions about the                   decree against that case.’’ Microsoft, 56
                                                States v. InBev N.V./S.A., No. 08–1965                  efficacy of its remedies, and may not                    F.3d at 1459; see also US Airways, 38
                                                (JR), 2009–2 Trade Cas. (CCH) ¶ 76,736,                 require that the remedies perfectly                      F. Supp 3d at 75 (noting that the court
                                                2009 U.S. Dist. LEXIS 84787, at *3                      match the alleged violations.’’ SBC                      must simply determine whether there is
                                                (D.D.C. Aug. 11, 2009) (noting that the                 Commc’ns, 489 F. Supp. 2d at 17; see                     a factual foundation for the
                                                court’s review of a consent judgment is                 also US Airways, 8 F. Supp. 3d at 75                     government’s decisions such that its
                                                limited and only inquires ‘‘into whether                (noting that a court should not reject the               conclusions regarding the proposed
                                                the government’s determination that the                 proposed remedies because it believes                    settlements are reasonable); InBev, 2009
                                                proposed remedies will cure the                         others are preferable); Microsoft, 56 F.3d               U.S. Dist. LEXIS 84787, at *20
                                                antitrust violations alleged in the                     at 1461 (noting the need for courts to be                (concluding that ‘‘the ‘public interest’ is
                                                complaint was reasonable, and whether                   ‘‘deferential to the government’s                        not to be measured by comparing the
                                                the mechanism to enforce the final                      predictions as to the effect of the                      violations alleged in the complaint
                                                judgment are clear and manageable.’’).2                 proposed remedies’’); United States v.                   against those the court believes could
                                                                                                        Archer-Daniels-Midland Co., 272 F.                       have, or even should have, been
                                                   As the United States Court of Appeals                Supp. 2d 1, 6 (D.D.C. 2003) (noting that                 alleged’’). Because the ‘‘court’s authority
                                                for the District of Columbia Circuit has                the court should grant due respect to the                to review the decree depends entirely
                                                held, a court conducting inquiry under                  government’s prediction as to the effect                 on the government’s exercising its
                                                the APPA may consider, among other                      of proposed remedies, its perception of                  prosecutorial discretion by bringing a
                                                things, the relationship between the                    the market structure, and its views of                   case in the first place,’’ it follows that
                                                remedy secured and the specific                         the nature of the case).                                 ‘‘the court is only authorized to review
                                                allegations set forth in the government’s                  Courts have greater flexibility in                    the decree itself,’’ and not to ‘‘effectively
                                                complaint, whether the decree is                        approving proposed consent decrees                       redraft the complaint’’ to inquire into
                                                sufficiently clear, whether enforcement                 than in crafting their own decrees                       other matters that the United States did
                                                mechanisms are sufficient, and whether                  following a finding of liability in a                    not pursue. Microsoft, 56 F.3d at 1459–
                                                the decree may positively harm third                    litigated matter. ‘‘[A] proposed decree                  60. As this Court confirmed in SBC
                                                parties. See Microsoft, 56 F.3d at 1458–                must be approved even if it falls short                  Communications, courts ‘‘cannot look
                                                62. With respect to the adequacy of the                 of the remedy the court would impose                     beyond the complaint in making the
                                                relief secured by the decree, a court may               on its own, as long as it falls within the               public interest determination unless the
                                                not ‘‘engage in an unrestricted                         range of acceptability or is ‘within the                 complaint is drafted so narrowly as to
                                                evaluation of what relief would best                    reaches of public interest.’ ’’ United                   make a mockery of judicial power.’’ 489
                                                serve the public.’’ United States v. BNS,               States v. Am. Tel. & Tel. Co., 552 F.                    F. Supp. 2d at 15.
                                                Inc., 858 F.2d 456, 462 (9th Cir. 1988)                 Supp. 131, 151 (D.D.C. 1982) (citations                     In its 2004 amendments, Congress
                                                (quoting United States v. Bechtel Corp.,                omitted) (quoting United States v.                       made clear its intent to preserve the
                                                648 F.2d 660, 666 (9th Cir. 1981)); see                 Gillette Co., 406 F. Supp. 713, 716 (D.                  practical benefits of utilizing consent
                                                also Microsoft, 56 F.3d at 1460–62;                     Mass. 1975)), aff’d sub nom. Maryland
                                                                                                                                                                 decrees in antitrust enforcement, adding
                                                United States v. Alcoa, Inc., 152 F.                    v. United States, 460 U.S. 1001 (1983);
                                                                                                                                                                 the unambiguous instruction that
                                                Supp. 2d 37, 40 (D.D.C. 2001); InBev,                   see also US Airways, 38 F. Supp. 3d at
                                                                                                                                                                 ‘‘[n]othing in this section shall be
                                                2009 U.S. Dist. LEXIS 84787, at *3.                     76 (noting that room must be made for
                                                                                                                                                                 construed to require the court to
                                                Courts have held that:                                  the government to grant concessions in
                                                                                                                                                                 conduct an evidentiary hearing or to
                                                                                                        the negotiation process for settlements
                                                [t]he balancing of competing social and                                                                          require the court to permit anyone to
                                                                                                        (citing Microsoft, 56 F.3d at 1461));
                                                political interests affected by a proposed                                                                       intervene.’’ 15 U.S.C. 16(e)(2); see also
                                                                                                        United States v. Alcan Aluminum Ltd.,
                                                antitrust consent decree must be left, in the                                                                    US Airways, 38 F. Supp. 3d at 76
                                                                                                        605 F. Supp. 619, 622 (W.D. Ky. 1985)
                                                first instance, to the discretion of the                                                                         (indicating that a court is not required
                                                                                                        (approving the consent decree even
                                                Attorney General. The court’s role in                                                                            to hold an evidentiary hearing or to
                                                protecting the public interest is one of                though the court would have imposed a
                                                                                                                                                                 permit intervenors as part of its review
                                                insuring that the government has not                    greater remedy). To meet this standard,
                                                                                                                                                                 under the Tunney Act). This language
                                                breached its duty to the public in consenting           the United States ‘‘need only provide a
                                                                                                                                                                 codified what Congress intended when
                                                to the decree. The court is required to                 factual basis for concluding that the
                                                                                                                                                                 it enacted the Tunney Act in 1974, as
                                                determine not whether a particular decree is            settlements are reasonably adequate
                                                                                                                                                                 the author of this legislation, Senator
                                                the one that will best serve society, but               remedies for the alleged harms.’’ SBC
                                                                                                                                                                 Tunney explained: ‘‘The court is
                                                whether the settlement is ‘‘within the reaches          Commc’ns, 489 F. Supp. 2d at 17.
                                                                                                                                                                 nowhere compelled to go to trial or to
                                                of the public interest.’’ More elaborate                   Moreover, the court’s role under the
                                                                                                                                                                 engage in extended proceedings which
                                                requirements might undermine the                        APPA is limited to reviewing the
                                                                                                                                                                 might have the effect of vitiating the
                                                effectiveness of antitrust enforcement by                                                                        benefits of prompt and less costly
                                                                                                          3 Cf. BNS, 858 F.2d at 464 (holding that the
                                                consent decree.                                                                                                  settlement through the consent decree
                                                                                                        court’s ‘‘ultimate authority under the [APPA] is
                                                                                                        limited to approving or disapproving the consent         process.’’ 119 Cong. Rec. 24,598 (1973)
srobinson on DSK5SPTVN1PROD with NOTICES




                                                  2 The 2004 amendments substituted ‘‘shall’’ for       decree’’); United States v. Gillette Co., 406 F. Supp.   (statement of Sen. Tunney). Rather, the
                                                ‘‘may’’ in directing relevant factors for court to      713, 716 (D. Mass. 1975) (noting that, in this way,
                                                consider and amended the list of factors to focus on    the court is constrained to ‘‘look at the overall
                                                                                                                                                                 procedure for the public interest
                                                competitive considerations and to address               picture not hypercritically, nor with a microscope,      determination is left to the discretion of
                                                potentially ambiguous judgment terms. Compare 15        but with an artist’s reducing glass’’). See generally    the court, with the recognition that the
                                                U.S.C. 16(e) (2004), with 15 U.S.C. 16(e)(1) (2006);    Microsoft, 56 F.3d at 1461 (discussing whether ‘‘the     court’s ‘‘scope of review remains
                                                see also SBC Commc’ns, 489 F. Supp. 2d at 11            remedies [obtained in the decree are] so
                                                (concluding that the 2004 amendments ‘‘effected         inconsonant with the allegations charged as to fall
                                                                                                                                                                 sharply proscribed by precedent and the
                                                minimal changes’’ to Tunney Act review).                outside of the ‘reaches of the public interest’ ’’).     nature of Tunney Act proceedings.’’


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00066   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM    30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                            96499

                                                SBC Commc’ns, 489 F. Supp. 2d at 11.4          AND WHEREAS, the essence of this                               exhibit movies, including, but not
                                                A court can make its public interest        Final Judgment is the prompt and                                  limited to, real property and
                                                determination based on the competitive      certain divestiture of certain rights or                          improvements, research and
                                                impact statement and response to public     assets by the Defendants to assure that                           development activities, all equipment,
                                                comments alone. US Airways, 38 F.           competition is not substantially                                  fixed assets, and fixtures, personal
                                                Supp. 3d at 76.                             lessened;                                                         property, inventory, office furniture,
                                                                                               AND WHEREAS, Plaintiff requires                                materials, supplies, and other tangible
                                                VIII. DETERMINATIVE DOCUMENTS
                                                                                            Defendants to make certain divestitures,                          property and all assets used in
                                                   There are no determinative materials     undertake certain actions, and refrain                            connection with the Initial Theatre
                                                or documents within the meaning of the from certain conduct for the purpose of                                Divestiture Assets; all licenses, permits,
                                                APPA that were considered by the            remedying the loss of competition                                 and authorizations issued by any
                                                United States in formulating the            alleged in the Complaint;                                         governmental organization relating to
                                                proposed Final Judgment.                       AND WHEREAS, Defendants have                                   the Initial Theatre Divestiture Assets; all
                                                Dated: December 20, 2016                    represented to Plaintiff that the                                 contracts (including management
                                                Respectfully submitted,                     divestitures required below can and will                          contracts), teaming arrangements,
                                                /s/ lllllllllllllllllll be made and the actions and conduct                                                   agreements, leases, commitments,
                                                Gregg I. Malawer (D.C. Bar #481685),        restrictions can and will be undertaken,                          certifications, and understandings
                                                U.S. Department of Justice, Antitrust       and that Defendants will later raise no                           relating to the Initial Theatre Divestiture
                                                Division, 450 5th Street NW., Suite 4000,   claim of hardship or difficulty as                                Assets, including supply agreements
                                                Washington, DC 20530, Phone: Gregg          grounds for asking the Court to modify                            (provided however, that supply
                                                Malawer (202) 616–5943, Phone: Miriam       any of the divestiture and other remedy                           agreements that apply to all of each
                                                Vishio (202) 598–8091, Fax: (202) 514–7308, provisions contained below;                                       Defendant’s theatres may be excluded
                                                Email: gregg.malawer@usdoj.gov.                NOW THEREFORE, before any                                      from the Initial Theatre Divestiture
                                                Attorney for the United States.             testimony is taken, without trial or                              Assets, subject to the transitional
                                                                                            adjudication of any issue of fact or law,                         agreement provisions specified in
                                                United States District Court for the
                                                                                            and upon consent of the parties, it is                            Section IV(F)); all customer lists
                                                District of Columbia
                                                                                            ORDERED, ADJUDGED AND DECREED:                                    (including rewards and loyalty club data
                                                  United States of America, Plaintiff, v. AMC                                                                 at the option of the Acquirer(s), copies
                                                Entertainment Holdings, Inc., and Carmike               I. JURISDICTION
                                                                                                                                                              of which may be retained by Defendants
                                                Cinemas, Inc., Defendants.                                 This Court has jurisdiction over the               at their option), contracts, accounts, and
                                                Case No.: 1:16–cv–02475                                 subject matter of and each of the parties
                                                Judge: Randolph D. Moss
                                                                                                                                                              credit records relating to the Initial
                                                                                                        to this action. The Complaint states a                Theatre Divestiture Assets; all repair
                                                Filed: 12/20/2016                                       claim upon which relief may be granted                and performance records and all other
                                                [PROPOSED] FINAL JUDGMENT                               against Defendants under Section 7 of                 records relating to the Initial Theatre
                                                                                                        the Clayton Act, as amended, 15 U.S.C.                Divestiture Assets; and
                                                   WHEREAS, Plaintiff United States of
                                                                                                        § 18.
                                                America filed its Complaint on                                                                                   2. All intangible assets relating to the
                                                December 20, 2016 the United States                     II. DEFINITIONS                                       operation of the Initial Theatre
                                                and Defendants, AMC Entertainment                          As used in this Final Judgment:                    Divestiture Assets, including, but not
                                                Holdings, Inc. (‘‘AMC’’) and Carmike                       A. ‘‘Acquirer’’ or ‘‘Acquirers’’ means             limited, to all patents, licenses and
                                                Cinemas, Inc. (‘‘Carmike’’), by their                   the entity or entities to which                       sublicenses, intellectual property,
                                                respective attorneys, have consented to                 Defendants divest the Theatre                         copyrights, trademarks, trade names,
                                                the entry of this Final Judgment without                Divestiture Assets.                                   service marks, service names, (provided,
                                                trial or adjudication of any issue of fact                 B. ‘‘AMC’’ means AMC Entertainment                 however, that the names Carmike, AMC,
                                                or law, and without this Final Judgment                 Holdings, Inc., a Delaware corporation                and any registered service marks of
                                                constituting any evidence against or                    with its headquarters in Leawood,                     Carmike or AMC may be excluded from
                                                admission by any party regarding any                    Kansas, its successors and assigns, and               the Initial Theatre Divestiture Assets,
                                                issue of fact or law;                                   its subsidiaries, divisions, groups,                  subject to the transitional agreement
                                                   AND WHEREAS, Defendants agree to                     affiliates, partnerships and joint                    provisions specified in Section IV(F)),
                                                be bound by the provisions of this Final                ventures, and their directors, officers,              technical information, computer
                                                Judgment pending its approval by the                    managers, agents, and employees.                      software and related documentation
                                                Court;                                                     C. ‘‘Carmike’’ means Carmike                       (provided, however, that Defendants’
                                                                                                        Cinemas, Inc., a Delaware corporation                 proprietary software may be excluded
                                                   4 See also United States v. Enova Corp., 107 F.
                                                                                                        with its headquarters in Columbus,                    from the Initial Theatre Divestiture
                                                Supp. 2d 10, 17 (D.D.C. 2000) (noting that the
                                                ‘‘Tunney Act expressly allows the court to make its     Georgia, its successors and assigns, and              Assets, subject to the transitional
                                                public interest determination on the basis of the       its subsidiaries, divisions, groups,                  agreement provisions specified in
                                                competitive impact statement and response to            affiliates, partnerships and joint                    Section IV(F)), know-how and trade
                                                comments alone’’); United States v. Mid-Am.                                                                   secrets, drawings, blueprints, designs,
                                                Dairymen, Inc., No. 73–CV–681–W–1, 1977–1 Trade
                                                                                                        ventures, and their directors, officers,
                                                Cas. (CCH) ¶ 61,508, at 71,980, *22 (W.D. Mo. 1977)     managers, agents, and employees.                      design protocols, specifications for
                                                (‘‘Absent a showing of corrupt failure of the              D. ‘‘NCM Divestiture Assets’’ means                materials, specifications for parts and
                                                government to discharge its duty, the Court, in         that portion of Defendants’ NCM                       devices, safety procedures for the
                                                making its public interest finding, should . . .                                                              handling of materials and substances,
srobinson on DSK5SPTVN1PROD with NOTICES




                                                                                                        Holdings required to be divested under
                                                carefully consider the explanations of the
                                                government in the competitive impact statement          this Final Judgment.                                  all research data concerning historic and
                                                and its responses to comments in order to                  E. ‘‘Initial Theatre Divestiture Assets’’          current research and development,
                                                determine whether those explanations are                means the theatre assets listed in                    quality assurance and control
                                                reasonable under the circumstances.’’); S. Rep. No.     Appendix A. The term ‘‘Initial Theatre                procedures, design tools and simulation
                                                93–298, at 6 (1973) (‘‘Where the public interest can
                                                be meaningfully evaluated simply on the basis of        Divestiture Assets’’ includes:                        capability, all manuals and technical
                                                briefs and oral arguments, that is the approach that       1. All tangible assets that comprise               information Carmike or AMC provide to
                                                should be utilized.’’).                                 the business of operating theatres that               their own employees, customers,


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00067   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96500                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                suppliers, agents, or licensees (except                 documentation (provided, however, that                groups of customers; or (vii) the
                                                for the employee manuals that Carmike                   Defendants’ proprietary software may be               existence of any such prospective
                                                or AMC provide to all its employees),                   excluded from the Screen Transfer                     contract, agreement, understanding, or
                                                and all research data concerning historic               Divestiture Assets, subject to the                    relationship, as well as any proprietary
                                                and current research and development.                   transitional agreement provisions                     customer information.
                                                   F. ‘‘Screen Transfer Theatres’’ means                specified in Section IV(F)), know-how                    M. ‘‘Person’’ means any natural
                                                the theatres listed in Appendix B.                      and trade secrets, drawings, blueprints,              person, corporation, association, firm,
                                                   G. ‘‘Screen Transfer Divestiture                     designs, design protocols, specifications             partnership, or other business or legal
                                                Assets’’ means any Screen Transfer                      for materials, specifications for parts               entity.
                                                Theatres that Defendants must divest                    and devices, safety procedures for the                   N. ‘‘Screenvision’’ means, SV Holdco,
                                                pursuant to Section XI(B) of this Final                 handling of materials and substances,                 LLC, a Delaware limited liability
                                                Judgment due to Defendants’ failure to                  all research data concerning historic and             company, headquartered in New York,
                                                fully effect the screen transfers required              current research and development,                     New York, and the subsidiary it owns
                                                by Section XI(A). The term ‘‘Screen                     quality assurance and control                         and operates, Screenvision Exhibition,
                                                Transfer Divestiture Assets’’ also                      procedures, design tools and simulation               Inc., its successors and assigns, and its
                                                includes for any such Screen Transfer                   capability, all manuals and technical                 subsidiaries, divisions, groups,
                                                Theatre:                                                information Carmike or AMC provide to                 affiliates, partnerships and joint
                                                   1. All tangible assets that comprise                 their own employees, customers,                       ventures, and their directors, officers,
                                                the business of operating theatres that                 suppliers, agents, or licensees (except               managers, agents, and employees.
                                                exhibit movies, including, but not                      for the employee manuals that Carmike
                                                limited to, real property and                                                                                 III. APPLICABILITY
                                                                                                        or AMC provide to all its employees),
                                                improvements, research and                              and all research data concerning historic                A. This Final Judgment applies to
                                                development activities, all equipment,                  and current research and development.                 AMC and Carmike, as defined above,
                                                fixed assets, and fixtures, personal                       H. ‘‘Theatre Divestiture Assets’’                  and all other persons in active concert
                                                property, inventory, office furniture,                  means the Initial Theatre Divestiture                 or participation with any of them who
                                                materials, supplies, and other tangible                 Assets and the Screen Transfer                        receive actual notice of this Final
                                                property and all assets used in                         Divestiture Assets.                                   Judgment by personal service or
                                                connection with the Screen Transfer                        I. ‘‘Landlord Consent’’ means any                  otherwise.
                                                Divestiture Assets; all licenses, permits,              contractual approval or consent that the                 B. If, prior to complying with Sections
                                                and authorizations issued by any                        landlord or owner of one or more of the               IV, VI, VII or XI of this Final Judgment,
                                                governmental organization relating to                   Theatre Divestiture Assets, or of the                 Defendants sell or otherwise dispose of
                                                the Screen Transfer Divestiture Assets;                 property on which one or more of the                  all or substantially all of their assets or
                                                all contracts (including management                     Theatre Divestiture Assets is situated,               of lesser business units that include the
                                                contracts), teaming arrangements,                       must grant prior to the transfer of one               Theatre Divestiture Assets or NCM
                                                agreements, leases, commitments,                        of the Theatre Divestiture Assets to an               Divestiture Assets, they shall require the
                                                certifications, and understandings                      Acquirer.                                             purchaser to be bound by the provisions
                                                relating to the Screen Transfer                            J. ‘‘NCM’’ means National CineMedia,               of this Final Judgment. Defendants need
                                                Divestiture Assets, including supply                    LLC, a Delaware limited liability                     not obtain such an agreement from the
                                                agreements (provided, however, that                     company together with National                        Acquirer(s) of the assets divested
                                                supply agreements that apply to all of                  CineMedia, Inc., headquartered in                     pursuant to this Final Judgment.
                                                each Defendant’s theatres may be                        Centennial, Colorado, its successors and
                                                excluded from the Screen Transfer                       assigns, and its subsidiaries, divisions,             IV. DIVESTITURES OF THEATRES
                                                Divestiture Assets, subject to the                      groups, affiliates, partnerships and joint               A. Defendants are ordered and
                                                transitional agreement provisions                       ventures, and their directors, officers,              directed, within sixty (60) calendar days
                                                specified in Section IV(F)); all customer               managers, agents, and employees.                      after the filing of the Complaint in this
                                                lists (including rewards and loyalty club                  K. ‘‘NCM Holdings’’ means any equity               matter, or five (5) calendar days after
                                                data at the option of the Acquirer(s),                  interest of NCM that AMC owns or                      notice of entry of this Final Judgment by
                                                copies of which may be retained by                      controls, directly or indirectly, of NCM,             the Court, whichever is later, to divest
                                                Defendants at their option), contracts,                 whether voting or nonvoting.                          the Initial Theatre Divestiture Assets in
                                                accounts, and credit records relating to                   L. ‘‘Competitively Sensitive                       a manner consistent with this Final
                                                the Screen Transfer Divestiture Assets;                 Information’’ means all non-public                    Judgment to one or more Acquirer(s)
                                                all repair and performance records and                  information, provided, disclosed, or                  acceptable to the United States in its
                                                all other records relating to the Screen                otherwise made available to the                       sole discretion. The United States, in its
                                                Transfer Divestiture Assets; and                        Defendants by NCM or Screenvision,                    sole discretion, may agree to one or
                                                   2. All intangible assets relating to the             including but not limited to,                         more extensions of this time period, not
                                                operation of the Screen Transfer                        information related to: (i) Current or                to exceed sixty (60) calendar days in
                                                Divestiture Assets, including, but not                  future business plans; (ii) technological             total, and shall notify the Court in such
                                                limited to, all patents, licenses and                   tests or initiatives; (iii) investments,              circumstances. Defendants agree to use
                                                sublicenses, intellectual property,                     finances or budgets; (iv) pricing; (v)                their best efforts to divest the Initial
                                                copyrights, trademarks, trade names,                    information related to other movie                    Theatre Divestiture Assets as
                                                service marks, service names, (provided,                theatre exhibitors; (vi) terms and                    expeditiously as possible.
                                                however, that the names Carmike and                     conditions (including but not limited to                 B. If Defendants fail to accomplish the
srobinson on DSK5SPTVN1PROD with NOTICES




                                                AMC, and any registered service marks                   fees or prices) of any actual or                      screen transfer required by Section
                                                of Carmike and AMC may be excluded                      prospective contract, agreement,                      XI(A) below for any Screen Transfer
                                                from the Screen Transfer Divestiture                    understanding, or relationship                        Theatre, Defendants are ordered and
                                                Assets, subject to the transitional                     concerning the exhibition of first-run                directed, within sixty (60) calendar days
                                                agreement provisions specified in                       commercial movies or preshow and                      after the expiration of the transfer
                                                Section IV(F)), technical information,                  cinema advertising services, to specific              period provided for in Section XI(A),
                                                computer software and related                           or identifiable customers or classes of               and any extensions to that period


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00068   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                                96501

                                                granted by the United States, to divest                 other permit documents and                            first-run, commercial movies.
                                                the Screen Transfer Divestiture Assets                  information; and access to any and all                Divestiture of the Theatre Divestiture
                                                in a manner consistent with this Final                  financial, operational, or other                      Assets may be made to one or more
                                                Judgment to one or more Acquirer(s)                     documents and information customarily                 Acquirers, provided that in each
                                                acceptable to the United States in its                  provided as part of a due diligence                   instance it is demonstrated to the sole
                                                sole discretion. The United States, in its              process.                                              satisfaction of the United States that the
                                                sole discretion, may agree to one or                       F. In connection with the divestiture              Theatre Divestiture Assets will remain
                                                more extensions of this time period, not                of the Theatre Divestiture Assets, at the             viable and the divestiture of such assets
                                                to exceed ninety (90) calendar days in                  option of the Acquirer(s), Defendants                 will remedy the competitive harm
                                                total, and shall notify the Court in such               shall enter into a transitional supply,               alleged in the Complaint. The
                                                circumstances. Defendants agree to use                  service, support, and use agreement                   divestitures, whether pursuant to
                                                their best efforts to divest the Screen                 (‘‘transitional agreement’’), of up to 120            Section IV (A), IV (B), or VI of this Final
                                                Transfer Divestiture Assets as                          days in length, for the supply of any                 Judgment,
                                                expeditiously as possible. Defendants                   goods, services, support, including
                                                                                                                                                                 (1) shall be made to Acquirers that, in the
                                                shall not divest the Screen Transfer                    software service and support, and                     United States’ sole judgment have the intent
                                                Divestiture Assets to any Acquirer that                 reasonable use of the names AMC and                   and capability (including the necessary
                                                contracts with NCM to provide pre-                      Carmike, and any registered service                   managerial, operational, technical, and
                                                show and cinema advertising services.                   marks of AMC or Carmike, that the                     financial capability) of competing effectively
                                                Such Screen Transfer Theatres must be                   Acquirer(s) request for the operation of              in the business of theatres exhibiting
                                                divested free and clear of any contracts                the Theatre Divestiture Assets, during                primarily first-run, commercial movies; and
                                                with NCM to provide pre-show and                        the period covered by the transitional                   (2) shall be accomplished so as to satisfy
                                                cinema advertising services.                            agreement. At the request of the                      the United States, in its sole discretion, that
                                                   C. In accomplishing the divestitures                 Acquirer(s), the United States in its sole            none of the terms of any agreement between
                                                ordered by this Final Judgment,                         discretion may agree to one or more                   Acquirers and Defendants gives Defendants
                                                                                                                                                              the ability unreasonably to raise the
                                                Defendants promptly shall make known,                   extensions of this time period not to                 Acquirers’ costs, to lower the Acquirers’
                                                by usual and customary means, the                       exceed six (6) months in total. The                   efficiency, or otherwise to interfere in the
                                                availability of the Theatre Divestiture                 terms and conditions of the transitional              ability of any Acquirer to compete
                                                Assets. Defendants shall inform any                     agreement must be acceptable to the                   effectively.
                                                person making an inquiry regarding a                    United States in its sole discretion. The
                                                possible purchase of the Theatre                        transitional agreement shall be deemed                   K. If Defendants are unable to effect
                                                Divestiture Assets that they are being                  incorporated into this Final Judgment                 any of the divestitures required herein
                                                divested pursuant to this Final                         and a failure by Defendants to comply                 due to the inability to obtain the
                                                Judgment and provide that person with                   with any of the terms or conditions of                Landlord Consent for any of the Theatre
                                                a copy of this Final Judgment.                          the transitional agreement shall                      Divestiture Assets, Defendants shall
                                                Defendants shall offer to furnish to all                constitute a failure to comply with this              divest alternative theatre assets that
                                                prospective Acquirers, subject to                       Final Judgment.                                       compete effectively with the theatre or
                                                customary confidentiality assurances,                      G. Defendants shall warrant to the                 theatres for which the Landlord Consent
                                                all information and documents relating                  Acquirer(s) of the Theatre Divestiture                was not obtained. The United States
                                                to the Theatre Divestiture Assets                       Assets that each asset will be                        shall, in its sole discretion, determine
                                                customarily provided in a due diligence                 operational on the date of sale.                      whether such theatre assets compete
                                                process except such information or                         H. Defendants shall not take any                   effectively with the theatres for which
                                                documents subject to the attorney-client                action that will impede in any way the                Landlord Consent was not obtained.
                                                privilege or work-product doctrine.                     permitting, operation, or divestiture of                 L. Within five (5) business days
                                                Defendants shall make available such                    the Theatre Divestiture Assets.                       following a determination that Landlord
                                                information to the United States at the                    I. Defendants shall warrant to the                 Consent cannot be obtained for any of
                                                same time that such information is                      Acquirer(s) that there are no material                the Theatre Divestiture Assets,
                                                made available to any other person.                     defects in the environmental, zoning, or              Defendants shall notify the United
                                                   D. Defendants shall provide the                      other permits pertaining to the                       States, and Defendants shall propose an
                                                Acquirer(s) and the United States                       operation of the Theatre Divestiture                  alternative divestiture pursuant to
                                                information relating to the personnel                   Assets. Following the sale of the Theatre             Section IV(K). The United States shall
                                                involved in the operation and                           Divestiture Assets, Defendants will not               have then ten (10) business days in
                                                management of the applicable Theatre                    undertake, directly or indirectly, any                which to determine whether such
                                                Divestiture Assets to enable the                        challenges to the environmental, zoning,              theatre assets are a suitable alternative
                                                Acquirer(s) to make offers of                           or other permits relating to the                      pursuant to Section IV(K). If Defendants’
                                                employment. Defendants shall not                        operation of the Theatre Divestiture                  selection is deemed not to be a suitable
                                                interfere with any negotiations by the                  Assets.                                               alternative, the United States shall in its
                                                Acquirer(s) to employ or contract with                     J. Unless the United States otherwise              sole discretion select alternative theatre
                                                any employee of any Defendant whose                     consents in writing, the divestitures                 assets to be divested from among those
                                                primary responsibility relates to the                   made pursuant to Section IV(A) and                    theatre(s) that the United States has
                                                operation or management of the                          IV(B), or by a Divestiture Trustee                    determined, in its sole discretion,
                                                applicable Theatre Divestiture Assets                   appointed pursuant to Section VI of this              compete effectively with the theatre(s)
                                                being sold to the Acquirer(s).                          Final Judgment, shall include the entire              for which Landlord Consent was not
srobinson on DSK5SPTVN1PROD with NOTICES




                                                   E. Defendants shall permit                           Theatre Divestiture Assets, and shall be              obtained.
                                                prospective Acquirer(s) of the Theatre                  accomplished in such a way as to satisfy                 M. If a Divestiture Trustee is
                                                Divestiture Assets to have reasonable                   the United States, in its sole discretion             responsible for effecting divestiture of
                                                access to personnel and to make                         that the Theatre Divestiture Assets can               the Theatre Divestiture Assets, it shall
                                                inspections of the physical facilities of               and will be used by the Acquirer(s) as                notify the United States and Defendants
                                                the Theatre Divestiture Assets; access to               part of a viable, ongoing business of                 within five (5) business days following
                                                any and all environmental, zoning, and                  operating theatres that exhibit primarily             a determination that Landlord Consent


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00069   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96502                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                cannot be obtained for one or more of                   United States provides written notice                 (10) calendar days after the Divestiture
                                                the Theatre Divestiture Assets.                         that it does not object, the divestitures             Trustee has provided the notice
                                                Defendants shall thereafter have five (5)               may be consummated, subject only to                   required under Section V.
                                                business days to propose an alternative                 the Defendants’ limited right to object to               D. The Divestiture Trustee shall serve
                                                divestiture pursuant to Section IV(K).                  the sale under Section VI(C) of this                  at the cost and expense of Defendants
                                                The United States shall then have ten                   Final Judgment. Absent written notice                 pursuant to a written agreement, on
                                                (10) business days to determine whether                 that the United States does not object to             such terms and conditions as the United
                                                the proposed theatre assets are a                       the proposed Acquirer(s) or upon                      States approves, including
                                                suitable competitive alternative                        objection by the United States, a                     confidentiality requirements and
                                                pursuant to Section IV(K). If Defendants’               divestiture proposed under Section                    conflict of interest certifications. The
                                                selection is deemed not to be a suitable                IV(A), IV(B), or VI shall not be                      Divestiture Trustee shall account for all
                                                competitive alternative, the United                     consummated. Upon objection by                        monies derived from the sale of the
                                                States shall in its sole discretion select              Defendants under Section VI(C), a                     applicable Theatre Divestiture Assets,
                                                alternative theatre assets to be divested               divestiture proposed under Section VI                 and all costs and expenses so incurred.
                                                from among those theatre(s) that the                    shall not be consummated unless                       After approval by the Court of the
                                                United States has determined, in its sole               approved by the Court.                                Divestiture Trustee’s accounting,
                                                discretion, compete effectively with the                                                                      including fees for its services yet unpaid
                                                                                                        VI. APPOINTMENT OF TRUSTEE FOR                        and those of any professionals and
                                                theatre(s) for which Landlord Consent
                                                                                                        THEATRE DIVESTITURES                                  agents retained by the Divestiture
                                                was not obtained.
                                                                                                           A. If Defendants have not divested the             Trustee, all remaining money shall be
                                                V. NOTICE OF PROPOSED THEATRE                           Theatre Divestiture Assets within the                 paid to Defendants and the trust shall
                                                DIVESTITURES                                            time period specified in Section IV(A)                then be terminated. The compensation
                                                   A. Within two (2) business days                      and IV(B), respectively, Defendants                   of the Divestiture Trustee and any
                                                following execution of a definitive                     shall notify the United States of that fact           professionals and agents retained by the
                                                divestiture agreement, Defendants or the                in writing, specifically identifying the              Divestiture Trustee shall be reasonable
                                                Divestiture Trustee, whoever is then                    Theatre Divestiture Assets that have not              in light of the value of the Theatre
                                                responsible for effecting the divestitures              been divested. Upon application of the                Divestiture Assets subject to sale by the
                                                required herein, shall notify the United                United States, the Court shall appoint a              Divestiture Trustee and based on a fee
                                                States of any proposed divestitures                     Divestiture Trustee selected by the                   arrangement providing the Divestiture
                                                required by Sections IV(A), IV(B), and                  United States and approved by the                     Trustee with an incentive based on the
                                                VI of this Final Judgment. If the                       Court to effect the divestiture of the                price and terms of the divestitures and
                                                Divestiture Trustee is responsible, it                  applicable Theatre Divestiture Assets.                the speed with which they are
                                                shall similarly notify Defendants. The                     B. After the appointment of a                      accomplished, but timeliness is
                                                notice shall set forth the details of the               Divestiture Trustee becomes effective,                paramount. If the Divestiture Trustee
                                                proposed divestitures and list the name,                only the Divestiture Trustee shall have               and Defendants are unable to reach
                                                address, and telephone number of each                   the right to sell the applicable Theatre              agreement on the Divestiture Trustee’s
                                                person not previously identified who                    Divestiture Assets. The Divestiture                   or any agents’ or consultants’
                                                offered or expressed an interest in or                  Trustee shall have the power and                      compensation or other terms and
                                                desire to acquire any ownership interest                authority to accomplish the divestitures              conditions of engagement within 14
                                                in the Theatre Divestiture Assets,                      to Acquirer(s) acceptable to the United               calendar days of appointment of the
                                                together with full details of the same.                 States at such price and on such terms                Divestiture Trustee, the United States
                                                   B. Within fifteen (15) calendar days of              as are then obtainable upon reasonable                may, in its sole discretion, take
                                                receipt by the United States of such                    effort by the Divestiture Trustee, subject            appropriate action, including making a
                                                notice, the United States, in its sole                  to the provisions of Sections IV, V, VI               recommendation to the Court. The
                                                discretion, may request from                            VIII, IX, and XIV, of this Final                      Divestiture Trustee shall, within three
                                                Defendants, the proposed Acquirer(s),                   Judgment, and shall have such other                   (3) business days of hiring any other
                                                any other third party, or the Divestiture               powers as this Court deems appropriate.               professionals or agents, provide written
                                                Trustee, if applicable, additional                      Subject to Section VI (D) of this Final               notice of such hiring and the rate of
                                                information concerning the proposed                     Judgment, the Divestiture Trustee may                 compensation to Defendants and the
                                                divestitures, the proposed Acquirer(s),                 hire at the cost and expense of                       United States.
                                                and any other potential Acquirer(s).                    Defendants any investment bankers,                       E. Defendants shall use their best
                                                Defendants and the Divestiture Trustee                  attorneys, or other agents, who shall be              efforts to assist the Divestiture Trustee
                                                shall furnish any additional information                solely accountable to the Divestiture                 in accomplishing the required
                                                requested to the United States within                   Trustee and reasonably necessary in the               divestitures. The Divestiture Trustee
                                                fifteen (15) calendar days of receipt of                Divestiture Trustee’s judgment to assist              and any consultants, accountants,
                                                the request, unless the parties otherwise               in the divestiture(s). Any such                       attorneys, and other persons retained by
                                                agree.                                                  investment bankers, attorneys, or other               the Divestiture Trustee shall have full
                                                   C. Within thirty (30) calendar days                  agents shall serve on such terms and                  and complete access to the personnel,
                                                after receipt of the notice or within                   conditions as the United States                       books, records, and facilities of the
                                                twenty (20) calendar days after the                     approves, including confidentiality                   assets and business to be divested, and
                                                United States has been provided the                     requirements and conflict of interest                 Defendants shall develop financial and
                                                additional information requested from                   certifications.                                       other information relevant to such assets
srobinson on DSK5SPTVN1PROD with NOTICES




                                                Defendants, the proposed Acquirer(s),                      C. Defendants shall not object to a sale           and business as the Divestiture Trustee
                                                any third party, and the Divestiture                    by the Divestiture Trustee on any                     may reasonably request, subject to
                                                Trustee, whichever is later, the United                 ground other than the Divestiture                     reasonable protection for trade secret or
                                                States shall provide written notice to                  Trustee’s malfeasance. Any such                       other confidential research,
                                                Defendants, and the Divestiture Trustee,                objections by Defendants must be                      development, or commercial
                                                if there is one, stating whether it objects             conveyed in writing to the United States              information or any applicable
                                                to the proposed divestitures. If the                    and the Divestiture Trustee within ten                privileges. Defendants shall take no


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00070   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                              96503

                                                action to interfere with or to impede the               Defendants to own no more than 4.99                   VIII. FINANCING
                                                Divestiture Trustee’s accomplishment of                 percent of the outstanding shares of                    Defendants shall not finance all or
                                                the divestitures.                                       NCM on a fully converted basis (the                   any part of any purchase made pursuant
                                                   F. After its appointment, the                        ‘‘NCM Divestiture Assets’’). Defendants               to Sections IV or VII of this Final
                                                Divestiture Trustee shall file monthly                  must divest the NCM Divestiture Assets                Judgment.
                                                reports with the parties and the Court                  on the following schedule: (i) On or
                                                setting forth the Divestiture Trustee’s                 before twelve (12) months from the date               IX. HOLD SEPARATE
                                                efforts to accomplish the divestitures                  of the filing of the Complaint in this                  Until the divestitures of the Theatre
                                                ordered under this Final Judgment. To                   matter that portion of the NCM Holdings               Divestiture Assets required by this Final
                                                the extent such reports contain                         sufficient to cause Defendants to own no              Judgment have been accomplished,
                                                information that the Divestiture Trustee                more than 15 percent of all outstanding               Defendants shall take all steps necessary
                                                deems confidential, such reports shall                  shares of NCM on a fully converted                    to comply with the Hold Separate
                                                not be filed in the public docket of the                basis, (ii) on or before twenty-four (24)             Stipulation and Order entered by this
                                                Court. Such reports shall include the                   months from the date of the filing of the             Court. Defendants shall take no action
                                                name, address, and telephone number of                  Complaint in this matter that portion of              that would jeopardize the divestitures
                                                each person who, during the preceding                   the NCM Holdings sufficient to cause                  ordered by this Court.
                                                month, made an offer to acquire,                        Defendants to own no more than 7.5
                                                expressed an interest in acquiring,                                                                           X. NCM PROHIBITED CONDUCT
                                                                                                        percent of all outstanding shares of
                                                entered into negotiations to acquire, or                NCM on a fully converted basis; and (iii)                A. From the date of the filing of the
                                                was contacted or made an inquiry about                  on or before June 20, 2019 that portion               Complaint in this matter, Defendants are
                                                acquiring, any interest in the Theatre                                                                        enjoined and restrained, directly or
                                                                                                        of the NCM Holdings sufficient to cause
                                                Divestiture Assets, and shall describe in                                                                     indirectly, from holding any governance
                                                                                                        Defendants to own no more than 4.99
                                                detail each contact with any such                                                                             rights in NCM, including any seats on
                                                                                                        percent of all outstanding shares of
                                                person. The Divestiture Trustee shall                                                                         NCM’s Board of Directors and from
                                                                                                        NCM on a fully converted basis. The
                                                maintain full records of all efforts made                                                                     exercising any voting rights in NCM.
                                                to divest the Theatre Divestiture Assets.               United States, in its sole discretion, may
                                                                                                        agree to one or more extensions of this                  B. From the date of the filing the
                                                   G. If the Divestiture Trustee has not                                                                      Complaint in this matter, Defendants are
                                                accomplished the divestitures ordered                   time period, not to exceed sixty (60)
                                                                                                        calendar days in total, and shall notify              enjoined and restrained, directly or
                                                under this Final Judgment within six (6)                                                                      indirectly, from:
                                                months after its appointment, the                       the Court in such circumstances.
                                                                                                                                                                 1. Suggesting, individually or as part of a
                                                Divestiture Trustee shall promptly file                    B. Defendants are enjoined and                     group, any candidate for election to NCM’s
                                                with the Court a report setting forth (1)               restrained from the date of the filing of             Board of Directors, or having any officer,
                                                the Divestiture Trustee’s efforts to                    the Complaint in this matter from                     director, manager, employee, or agent serve
                                                accomplish the required divestitures, (2)               acquiring, directly or indirectly, any                as an officer, director, manager, employee, or
                                                the reasons, in the Divestiture Trustee’s               additional NCM Holdings except to the                 in a comparable position with or for NCM;
                                                judgment, why the required divestitures                 extent an NCM annual audience                            2. Using or attempting to use any
                                                have not been accomplished, and (3) the                 attendance adjustment or an acquisition               ownership interest in NCM to exert any
                                                Divestiture Trustee’s recommendations.                                                                        influence over NCM in the conduct of NCM’s
                                                                                                        of a movie theatre or movie theatre                   business, including but not limited to, NCM’s
                                                To the extent such reports contain                      chain results in Defendants’ NCM                      strategies regarding the pricing of NCM’s
                                                information that the Divestiture Trustee                Holdings exceeding the thresholds set                 services;
                                                deems confidential, such reports shall                  forth in Section VII (A). To the extent an               3. Using or attempting to use any rights or
                                                not be filed in the public docket of the                NCM annual audience attendance                        duties under any advertising agreement or
                                                Court. The Divestiture Trustee shall at                 adjustment or an acquisition of a movie               relationship between Defendants and NCM
                                                the same time furnish such report to the                theatre or movie theatre chain results in             (including any rights or duties Defendants
                                                United States, which shall have the                                                                           may have as a customer of NCM), to
                                                                                                        Defendants’ NCM Holdings’ exceeding                   influence NCM in the conduct of NCM’s
                                                right to make additional                                the thresholds set forth in Section VII               business with respect to any Person other
                                                recommendations consistent with the                     (A), then Defendants shall have 90 days               than AMC;
                                                purpose of the trust. The Court                         from the date their NCM Holdings                         4. Participating in, being present at, or
                                                thereafter shall enter such orders as it                exceed the applicable threshold in                    receiving any notes, minutes, or agendas of,
                                                shall deem appropriate to carry out the                 Section VII (A) to sell down their NCM                information from, or any documents
                                                purpose of the Final Judgment, which                    Holdings so that their NCM Holdings                   distributed in connection with, any
                                                may, if necessary, include extending the                                                                      nonpublic meeting of NCM’s Board of
                                                                                                        comply with the applicable threshold.                 Directors or any committee thereof, or any
                                                trust and the term of the Divestiture                   The United States, in its sole discretion,            other governing body of NCM. For purposes
                                                Trustee’s appointment by a period                       may agree to one or more extensions of                of this provision, the term ‘‘meeting’’
                                                requested by the United States.                         this time period, not to exceed 60                    includes any action taken by consent of the
                                                   H. If the United States determines that              calendar days in total, and shall notify              relevant directors in lieu of a meeting;
                                                the Divestiture Trustee has ceased to act               the Court in such circumstances.                         5. Voting or permitting to be voted any
                                                or failed to act diligently or in a                                                                           NCM shares that Defendants own unless the
                                                reasonably cost-effective manner, it may                   C. The divestitures required by                    United States, in its sole discretion,
                                                recommend the Court appoint a                           Section VII(A) may be made by open                    otherwise consents in writing;
                                                substitute Divestiture Trustee.                         market sale, public offering, private sale,              6. Communicating to or receiving from any
                                                                                                        repurchase by NCM, or a combination                   officer, director, manager, employee, or agent
srobinson on DSK5SPTVN1PROD with NOTICES




                                                VII. DIVESTITURE OF NCM                                 thereof. Such divestitures shall not be               of NCM any nonpublic information regarding
                                                HOLDINGS                                                made by private sale or placement to                  any aspect of Defendants’ or NCM’s business,
                                                                                                                                                              including any plans or proposals with
                                                  A. Defendants are hereby ordered and                  any person who provides pre-show and                  respect thereto; and
                                                directed, in accordance with the terms                  cinema advertising services other than                   7. Proposing to any officer, director,
                                                of this Final Judgment, on or before June               NCM unless the United States, in its                  manager, employee, or agent of NCM that
                                                20, 2019, to divest that portion of the                 sole discretion, shall otherwise agree in             NCM merge with, acquire, or sell itself to
                                                NCM Holdings sufficient to cause                        writing.                                              another Person.



                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00071   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96504                       Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                   C. Nothing in this Section, however,                 Theatres that Defendants must divest                  and the impact the firewall has had on
                                                is intended to prevent: (i) Defendants                  pursuant to this paragraph are referred               Defendants’ ability to efficiently support
                                                from procuring preshow and cinema                       to herein as the ‘‘Screen Transfer                    the theatrical exhibition of movies.
                                                advertising services from NCM,                          Divestiture Assets.’’
                                                                                                                                                              XIII. COMPLIANCE PROGRAM
                                                including receiving necessary non-
                                                                                                        XII. FIREWALLS                                          A. Defendants shall maintain a
                                                public information from NCM in the
                                                context of the Defendants’ customer                        A. Defendants shall implement and                  compliance program that shall include
                                                relationship regarding the same, or to                  maintain reasonable procedures to                     designating, within thirty (30) days of
                                                prevent NCM from providing pre-show                     prevent (i) the sharing of Competitively              the entry of this Final Judgment, a
                                                and cinema advertising services to                      Sensitive Information between                         Compliance Officer with responsibility
                                                Defendants, including providing                         Defendants and NCM except as                          for achieving compliance with this Final
                                                necessary non-public information to                     necessary to administer an exhibitor                  Judgment. The Compliance Officer
                                                Defendants in the context of NCM’s                      services agreement or exhibition                      shall, on a continuing basis, supervise
                                                vendor relationship regarding the same;                 agreement between NCM and                             the review of current and proposed
                                                (ii) joint promotions between NCM and                   Defendants to supply preshow and                      activities to ensure compliance with this
                                                Defendants and communications                           cinema advertising services; (ii) the                 Final Judgment. The Compliance Officer
                                                regarding the provision or procurement                  sharing of Competitively Sensitive                    shall be responsible for accomplishing
                                                of pre-show and cinema advertising                      Information between Defendants and                    the following activities:
                                                services from NCM or Defendants,                        Screenvision except as necessary to
                                                                                                                                                                (1) Distributing, within thirty (30) days of
                                                respectively; (iii) Defendants from                     administer an exhibitor services                      the entry of this Final Judgment, a copy of
                                                hiring NCM personnel or NCM from                        agreement or exhibition agreement                     this Final Judgment to all of Defendants’
                                                hiring Defendants personnel (provided                   between Screenvision and Defendants to                officers, directors, or any company employee
                                                that such personnel are not                             supply preshow and cinema advertising                 or manager with management responsibility
                                                simultaneously employed or otherwise                    services; (iii) the sharing of                        or oversight of theatrical exhibition and
                                                affiliated with NCM or Defendants,                      Competitively Sensitive Information or                preshowcinema advertising services;
                                                                                                        otherwise serving as a conduit to share                 (2) Distributing, within thirty (30) days of
                                                respectively); and (iv) nonpublic
                                                                                                        Competitively Sensitive Information                   succession, a copy of this Final Judgment to
                                                communications regarding industry-                                                                            any Person who succeeds to a position
                                                wide issues or possible potential                       between NCM and Screenvision; and                     described in Section XIII(A)(1); and
                                                business transactions between the two                   (iv) Defendants from obtaining through                  (3) Obtaining within sixty (60) days from
                                                companies provided that such                            their ownership or governance position                the entry of this Final Judgment, and once
                                                communications do not violate the                       at Screenvision or NCM any                            within each calendar year after the year in
                                                antitrust laws or any other applicable                  Competitively Sensitive Information of                which this Final Judgment is entered, and
                                                law or regulation.                                      or about the business of any movie                    retaining for the term of this Final Judgment,
                                                                                                        theatre exhibitor other than Defendants.              a written certification from each Person
                                                XI. TRANSFER OF NCM–ALIGNED                                B. Defendants shall, within thirty (30)            designated in Sections XIII(A)(1) and
                                                THEATRE SCREENS                                         calendar days of the Court’s entry of the             XIII(A)(2) that he or she: (a) Has received,
                                                                                                        Hold Separate Stipulation and Order,                  read, understands, and agrees to abide by the
                                                  A. Defendants are hereby ordered and                                                                        terms of this Final Judgment; (b) understands
                                                directed, within sixty (60) calendar days               submit to the United States a document                that failure to comply with this Final
                                                of the filing of the Complaint in this                  setting forth in detail the procedures                Judgment may result in conviction for
                                                matter, to (i) implement, use, and                      implemented to effect compliance with                 criminal contempt of court; and (c) is not
                                                continuously display Screenvision pre-                  this Section. The United States shall                 aware of any violation of the Final Judgment.
                                                show services and cinema advertising at                 notify Defendants within ten (10)                     Copies of such written certifications are to be
                                                the Screen Transfer Theatres for the                    business days whether it approves of or               promptly provided to the U.S. Department of
                                                term of this Final Judgment; and (ii)                   rejects Defendants’ compliance plan, in               Justice, Antitrust Division.
                                                discontinue and permanently remove                      its sole discretion.                                    B. Within sixty (60) days of the entry
                                                NCM pre-show services and cinema                           C. In the event Defendants’                        of this Final Judgment, Defendants shall
                                                advertising at the Screen Transfer                      compliance plan is rejected, the reasons              certify to the United States that they
                                                Theatres for the term of this Final                     for the rejection shall be provided to                have (1) designated a Compliance
                                                Judgment. The United States, in its sole                Defendants and Defendants shall be                    Officer, specifying his or her name,
                                                discretion, may agree to one or more                    given the opportunity to submit, within               business address and telephone number;
                                                extensions of this time period, not to                  ten (10) business days of receiving the               and (2) distributed the Final Judgment
                                                exceed sixty (60) days in total, and shall              notice of rejection, a revised compliance             in accordance with Section XIII(A)(1).
                                                notify the Court in such circumstances.                 plan. If the parties cannot agree on a                  C. If any of Defendants’ directors or
                                                  B. If Defendants do not effectuate the                compliance plan, the United States shall              officers or the Compliance Officer learns
                                                implementation of Screenvision pre-                     have the right to request that the Court              of any violation of this Final Judgment,
                                                show services and cinema advertising at                 rule on whether Defendants’ proposed                  Defendants shall within ten (10)
                                                any Screen Transfer Theatre and the                     compliance plan is reasonable.                        business days provide to the U.S.
                                                termination, if applicable, of any NCM                     D. Defendants may at any time submit               Department of Justice, Antitrust
                                                pre-show services and cinema                            to the United States evidence relating to             Division a written detailed description
                                                advertising at that Screen Transfer                     the actual operation of any firewall in               of the nature of the violation with the
                                                Theatre during the time period set forth                support of a request to modify any                    names, titles, and company affiliation of
                                                in Section XI(A) (including any                         firewall set forth in this Section. In
srobinson on DSK5SPTVN1PROD with NOTICES




                                                                                                                                                              each person involved.
                                                extensions to that time period granted                  determining whether it would be
                                                pursuant to that Section), then                         appropriate for the United States to                  XIV. AFFIDAVITS
                                                Defendants are ordered and directed to                  consent to modify the firewall, the                     A. Within twenty (20) calendar days
                                                divest that Screen Transfer Theatre                     United States, in its sole discretion,                of the filing of the Complaint in this
                                                pursuant to the terms of Section IV(B)                  shall consider the need to protect NCM,               matter, and every thirty (30) calendar
                                                of this Final Judgment. For the                         Screenvision, or movie theatre exhibitor              days thereafter until the divestitures and
                                                avoidance of doubt, the Screen Transfer                 Competitively Sensitive Information                   screen transfers have been completed


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00072   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                                            Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                           96505

                                                under Sections IV(A), IV(B), VI, VII, and                  D. For the term of this Final                      to which the United States is a party
                                                XI. Defendants shall deliver to the                     Judgment, on or before each annual                    (including grand jury proceedings), or
                                                United States an affidavit as to the fact               anniversary of the date of the filing of              for the purpose of securing compliance
                                                and manner of its compliance with                       the Complaint in this matter,                         with this Final Judgment, or as
                                                Sections IV (A), IV (B), VI, VII, and XI                Defendants shall file with the United                 otherwise required by law.
                                                of this Final Judgment. Each such                       States a statement as to the fact and                    D. If at the time information or
                                                affidavit pertaining to Sections IV (A),                manner of its compliance with the                     documents are furnished by Defendants
                                                IV (B), and VI shall include the name,                  provisions of Sections VII (B), X, and                to the United States, Defendants
                                                address, and telephone number of each                   XII, including a statement of the                     represent and identify in writing the
                                                person who, during the preceding thirty                 percentage of all outstanding shares of               material in any such information or
                                                (30) calendar days, made an offer to                    NCM owned by Defendants and a                         documents to which a claim of
                                                acquire, expressed an interest in                       description of any violations of Sections             protection may be asserted under Rule
                                                acquiring, entered into negotiations to                 VII (B), X, and XII.                                  26(c)(1)(G) of the Federal Rules of Civil
                                                acquire, or was contacted or made an                       E. Defendants shall keep all records of            Procedure, and Defendants mark each
                                                inquiry about acquiring, any interest in                all efforts made to preserve and divest               pertinent page of such material,
                                                the Theatre Divestiture Assets, and shall               the Theatre Divestiture Assets and the                ‘‘Subject to claim of protection under
                                                describe in detail each contact with any                NCM Divestiture Assets until one year                 Rule 26(c)(1)(G) of the Federal Rules of
                                                such person during that period. Each                    after such divestitures have been                     Civil Procedure,’’ then the United States
                                                such affidavit pertaining to Sections                   completed.                                            shall give Defendants ten (10) calendar
                                                IV(A), IV(B), and VI shall also include                                                                       days notice prior to divulging such
                                                                                                        XV. COMPLIANCE INSPECTION                             material in any legal proceeding (other
                                                a description of the efforts Defendants
                                                have taken to solicit buyers for and                      A. For the purposes of determining or               than a grand jury proceeding).
                                                complete the sale of the Theatre                        securing compliance with this Final                   XVI. NO REACQUISITION
                                                Divestiture Assets, and to provide                      Judgment or of any related orders such
                                                required information to prospective                     as the Hold Separate Stipulation and                    Defendants may not reacquire any
                                                Acquirers, including the limitations, if                Order, or of determining whether the                  part of the Theatre Divestiture Assets or
                                                any, on such information. Each such                     Final Judgment should be modified or                  the NCM Divestiture Assets during the
                                                affidavit shall also describe the fact and              vacated, and subject to any legally                   term of this Final Judgment.
                                                manner of Defendants’ compliance with                   recognized privilege, from time to time               XVII. RETENTION OF JURISDICTION
                                                Section XI (A) and the arrangements                     authorized representatives of the United
                                                                                                        States Department of Justice, including                  This Court retains jurisdiction to
                                                Defendants have made to complete the
                                                                                                        consultants and other persons retained                enable any party to this Final Judgment
                                                required screen transfers in a timely
                                                                                                        by the United States, shall, upon written             to apply to this Court at any time for
                                                fashion. Assuming the information set
                                                                                                        request of an authorized representative               further orders and directions as may be
                                                forth in the affidavit is true and
                                                                                                        of the Assistant Attorney General in                  necessary or appropriate to carry out or
                                                complete, any objection by the United
                                                                                                        charge of the Antitrust Division, and on              construe this Final Judgment, to modify
                                                States to information provided by
                                                                                                        reasonable notice to Defendants, be                   any of its provisions, to enforce
                                                Defendants, including limitations on
                                                                                                        permitted:                                            compliance, and to punish violations of
                                                information, shall be made within
                                                                                                                                                              its provisions.
                                                fourteen (14) calendar days of receipt of                 (1) access during Defendants’ office hours
                                                each such affidavit.                                    to inspect and copy, or at the option of the          XVIII. EXPIRATION OF FINAL
                                                   B. Within twenty (20) calendar days                  United States, to require Defendants to               JUDGMENT
                                                of the filing of the Complaint in this                  provide hard copy or electronic copies of, all          Unless this Court grants an extension,
                                                matter, Defendants shall deliver to the                 books, ledgers, accounts, records, data, and
                                                                                                        documents in the possession, custody, or
                                                                                                                                                              this Final Judgment shall expire ten (10)
                                                United States an affidavit that describes                                                                     years from the date of its entry.
                                                                                                        control of Defendants, relating to any matters
                                                in reasonable detail all actions taken                  contained in this Final Judgment; and
                                                and all steps implemented on an                                                                               XIX. PUBLIC INTEREST
                                                                                                          (2) to interview, either informally or on the       DETERMINATION
                                                ongoing basis to comply with Section IX                 record, Defendants’ officers, employees, or
                                                of this Final Judgment. Defendants shall                agents, who may have their individual                    Entry of this Final Judgment is in the
                                                deliver to the United States an affidavit               counsel present, regarding such matters. The          public interest. The parties have
                                                describing any changes to the efforts                   interviews shall be subject to the reasonable         complied with the requirements of the
                                                and actions outlined in their earlier                   convenience of the interviewee and without            Antitrust Procedures and Penalties Act,
                                                affidavits filed pursuant to this section               restraint or interference by Defendants.              15 U.S.C. 16, including making copies
                                                within fifteen (15) calendar days after                   B. Upon the written request of an                   available to the public of this Final
                                                the change is implemented.                              authorized representative of the                      Judgment, the Competitive Impact
                                                   C. Defendants shall notify the United                Assistant Attorney General in charge of               Statement, and any comments thereon
                                                States no less than sixty (60) calendar                 the Antitrust Division, Defendants shall              and the United States’ responses to
                                                days prior to the expiration of each of                 submit written reports or responses to                comments. Based upon the record
                                                the deadlines for divesting the NCM                     written interrogatories, under oath if                before the Court, which includes the
                                                Divestiture Assets identified in Section                requested, relating to any of the matters             Competitive Impact Statement and any
                                                VII (A) of the arrangements Defendants                  contained in this Final Judgment as may               comments and response to comments
                                                have made to complete such                              be requested.                                         filed with the Court, entry of this Final
srobinson on DSK5SPTVN1PROD with NOTICES




                                                divestitures in a timely fashion.                         C. No information or documents                      Judgment is in the public interest.
                                                Defendants shall no later than five (5)                 obtained by the means provided in this                Date: lll, 201l
                                                calendar days after each of the deadlines               section shall be divulged by the United               Court approval subject to procedures of
                                                identified in Section VII(A) deliver to                 States to any person other than an                    Antitrust Procedures and Penalties Act,
                                                the United States an affidavit as to the                authorized representative of the                      15 U.S.C. 16.
                                                fact and manner of its compliance with                  executive branch of the United States,                lllllllllllllllllll
                                                Section VII(A).                                         except in the course of legal proceedings             United States District Judge


                                           VerDate Sep<11>2014   19:18 Dec 29, 2016   Jkt 241001   PO 00000   Frm 00073   Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1


                                                96506                                 Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices

                                                                                                                                                APPENDIX A
                                                                                                             Theatre(s)                                                                           Address

                                                1 ................    AMC Festival Plaza 16 OR Carmike Chantilly 13 Big D ..............                               7925 Vaughn Rd., Montgomery, AL 36116.
                                                                                                                                                                       10477 Chantilly Pkwy, Montgomery, AL 36117.
                                                2 ................    AMC Destin Commons 14 OR Carmike Boulevard 10 Big D ......                                       Destin Commons, 4000 Legendary Dr., Destin, FL 32541.
                                                                                                                                                                       465 Grand Blvd., Miramar Beach, FL 32550.
                                                3 ................    AMC Orange Park 24 OR Carmike Fleming Island 12 ................                                 Orange Park Mall, 1910 Wells Rd., Orange Park, FL 32073.
                                                                                                                                                                       1820 Town Center Blvd., Fleming Island, FL 32003.
                                                4 ................    AMC Avenue Forsyth 12 OR Carmike Movies 400 12 ................                                  The Collection at Forsyth, 350 Peachtree Pkwy, Cumming, GA
                                                                                                                                                                          30041.
                                                                                                                                                                       415 Atlanta Rd., Cumming, GA 30040.
                                                5 ................    AMC Stonecrest Mall 16 OR Carmike Conyers Crossroads 16 ..                                       Ashley Stewart, 8060 Mall Pkwy, Lithonia, GA 30038.
                                                                                                                                                                       1536 Dogwood Dr. SE., Conyers, GA 30013.
                                                6 ................    AMC Crestwood 18 OR Carmike Digiplex Lansing 8 ..................                                13221 Rivercrest Dr., Crestwood, IL 60445.
                                                                                                                                                                       16621 Torrence Ave., Lansing, IL 60438.
                                                7 ................    AMC Normal 14 OR Carmike Ovation Cinema 10 .......................                               201 McKnight St., Normal, IL 61761.
                                                                                                                                                                       415 Detroit Dr., Bloomington, IL 61704.
                                                8 ................    (AMC Pekin 14) OR (Carmike Sunnyland 10 and Carmike                                              1124 Edgewater Dr., Pekin, IL 61554.
                                                                        Grand Prairie 18).                                                                             Washington Plaza, 40 Sunnyland Plaza, Washington, IL 61571.
                                                                                                                                                                       5311 West American Prairie Dr., Peoria, IL 61615.
                                                9 ................    AMC Inver Grove OR Carmike Oakdale 20 .................................                          5567 Bishop Ave., Inver Grove Heights, MN 55076.
                                                                                                                                                                       1188 Helmo Ave. N, Oakdale, MN 55128.
                                                10 ..............     (AMC Coon Rapids and AMC Arbor Lakes 16) OR (Carmike                                             10051 Woodcrest Dr. NW., Coon Rapids, MN 55433.
                                                                        Wynnsong 15).                                                                                  12575 Elm Creek Blvd. N, Maple Grove, MN 55311.
                                                                                                                                                                       2430 County Hwy 10, Mounds View, MN 55112.
                                                11 ..............     AMC Rockaway 16 OR Carmike Digiplex Sparta 3 .....................                               363 Mt Hope Ave., Rockaway, NJ 07866.
                                                                                                                                                                       25 Centre St., Sparta Township, NJ 07871.
                                                12 ..............     (AMC Mountainside 10) OR (Carmike Digiplex Rialto Westfield                                      1021 Route 22, Mountainside, NJ 07092.
                                                                        6 and Carmike Digiplex Cranford 5).                                                            250 East Broad St., Westfield, NJ 07090.
                                                                                                                                                                       25 North Ave. W., Cranford NJ 07016.
                                                13 ..............     AMC Lawton 12 OR Carmike Patriot 13 ......................................                       200 SW., C Ave., Lawton, OK 73501.
                                                                                                                                                                       2803 NW., 67th St., Lawton, OK 73505.
                                                14 ..............     (AMC Tilghman Square 8) OR (Carmike Promenade 16 + IMAX                                          Tilghman Square, 4608 Broadway, Allentown, PA 18104.
                                                                        and Carmike 16).                                                                               2805 Center Valley Pkwy, Center Valley, PA 18034.
                                                                                                                                                                       1700 Catasauqua Rd., Allentown, PA 18109.
                                                15 ..............     AMC Fitchburg 18 OR Sundance Carmike Madison ...................                                 6091 McKee Rd., Fitchburg, WI 53719.
                                                                                                                                                                       430 North Midvale Blvd., Madison, WI 53705.


                                                                                                                                                APPENDIX B
                                                                                                              Theatres                                                                            Address

                                                1 ................    AMC Barrett Commons 24 ...........................................................               2600 Cobb Pl. Ln. NW., Kennesaw, GA 30144.
                                                2 ................    AMC Colonial 18 ...........................................................................      Lawrenceville Market Shopping Center, 825 Lawrenceville-
                                                                                                                                                                         Suwanee Rd., Lawrenceville, GA 30043.
                                                3 ................    AMC Crossroads Mall 16 ..............................................................            1211 E Interstate 240 Service Rd., Oklahoma City, OK 73149.
                                                4 ................    AMC Dublin Village 18 ..................................................................         Dublin Village Center, 6700 Village Pkwy, Dublin, OH 43017.
                                                5 ................    AMC Dutch Square 14 ..................................................................           Dutch Square Mall, 421 Bush River Rd. #80, Columbia, SC
                                                                                                                                                                         29210.
                                                6 ................    AMC Showplace Naperville 16 .....................................................                2815 Show Place Dr., Naperville, IL 60564.
                                                7 ................    AMC Newport On the Levee 20 ...................................................                  Newport on the Levee, Levy, 1 Levee Way #4100, Newport, KY
                                                                                                                                                                         41071.
                                                8 ................    AMC Starplex Rio Grande 10 .......................................................               4586 E. US Hwy 83, Rio Grande City, TX 78582.
                                                9 ................    AMC Southpoint 17 .......................................................................        The Streets at Southpoint, 8030 Renaissance Pkwy, Durham,
                                                                                                                                                                         NC 27713.
                                                10   ..............   AMC Loews Waterfront 22 ...........................................................              300 W. Waterfront Dr., West Homestead, PA 15120.
                                                11   ..............   Sundance Kabuki ..........................................................................       1881 Post St., San Francisco, CA 94115.
                                                12   ..............   Sundance Cinemas Houston ........................................................                Bayou Place, 510 Texas Ave., Houston, TX 77002.
                                                13   ..............   Sundance Cinemas Seattle ..........................................................              4500 9th Ave. NE., Seattle, WA 98105.
                                                14   ..............   Sundance Sunset Cinema ............................................................              8000 Sunset, 8000 Sunset Blvd., Los Angeles, CA 90046.
                                                15   ..............   Sundance Carmike Madison * .......................................................               430 North Midvale Blvd., Madison, WI 53705.
                                                16   ..............   AMC Dine-in Theatres Buckhead 6 ..............................................                   Georgia Atlanta Tower Place, Tower Place, 3340 Peachtree Rd
                                                                                                                                                                         NE., Atlanta, GA 30326.
                                                17 ..............     AMC Easton Town Center 30 with Dine-in Theatres & IMAX .....                                     Easton Town Center, 275 Easton Station, Columbus, OH
srobinson on DSK5SPTVN1PROD with NOTICES




                                                                                                                                                                         43219.
                                                18 ..............     AMC Dine-in Theatres Esplanade 14 ...........................................                    2515 E Camelback Rd., Phoenix, AZ 85016.
                                                19 ..............     AMC Grapevine Mills 30 with Dine-in Theatres ...........................                         Grapevine Mills, 3150 Grapevine Mills Pkwy, Grapevine, TX
                                                                                                                                                                         76051.
                                                20   ..............   AMC     Mesquite 30 with Dine-in Theatres ......................................                 19919 Lyndon B Johnson Fwy, Mesquite, TX 75149.
                                                21   ..............   AMC     Dine-in Theatres Southlands 16 Featuring Red Kitchen ....                                23955 E Plaza Ave., Aurora, CO 80016.
                                                22   ..............   AMC     Dine-in Theatres West Olive 16 ..........................................                12657 Olive Blvd., Creve Couer, MO 63141.
                                                23   ..............   AMC     Lawton 12 * ..........................................................................   200 SW C Ave., Lawton, OK 73501.



                                           VerDate Sep<11>2014         19:18 Dec 29, 2016        Jkt 241001     PO 00000       Frm 00074       Fmt 4703      Sfmt 4703    E:\FR\FM\30DEN1.SGM   30DEN1


                                                                                 Federal Register / Vol. 81, No. 251 / Friday, December 30, 2016 / Notices                                             96507

                                                                                                                        APPENDIX B—Continued
                                                                                                       Theatres                                                                 Address

                                                24 ..............   AMC Dine-in Theatres Yorktown 18 .............................................   Yorktown Center, 80 Yorktown Shopping Center, Lombard, IL
                                                                                                                                                       60148.
                                                   * Transferred to the Screenvision network only to the extent AMC retains these theatres.


                                                [FR Doc. 2016–31652 Filed 12–29–16; 8:45 am]                  Washington, DC 20530 (telephone: 202–                  substantial head-to-head competition
                                                BILLING CODE 4410–11–P                                        305–8376).                                             between Clear Channel and Fairway
                                                                                                                                                                     within each of the Metropolitan
                                                                                                              Patricia A. Brink,
                                                                                                                                                                     Markets. Head-to-head competition
                                                                                                              Director of Civil Enforcement.
                                                DEPARTMENT OF JUSTICE                                                                                                between Clear Channel and Fairway
                                                                                                              United States District Court for the                   billboards that are located in close
                                                Antitrust Division                                            District of Columbia                                   proximity to each other in each of the
                                                                                                                United States of America, Department of
                                                                                                                                                                     Metropolitan Markets has benefitted
                                                United States v. Clear Channel                                                                                       advertisers through lower prices and
                                                                                                              Justice, Antitrust Division, 450 Fifth Street
                                                Outdoor Holdings, Inc., et al.;                               NW., Suite 7000, Washington, DC 20530,                 better services. The proposed
                                                Proposed Final Judgment and                                   Plaintiff, v. Clear Channel Outdoor Holdings,          transaction threatens to end that
                                                Competitive Impact Statement                                  Inc., 200 East Basse Road, Suite 100, San              competition in these areas in violation
                                                                                                              Antonio, TX 78209, and Fairway Media                   of Section 7 of the Clayton Act, 15
                                                   Notice is hereby given pursuant to the                     Group, LLC, 3801 Capital City Blvd., Lansing,          U.S.C. 18, and should be enjoined.
                                                Antitrust Procedures and Penalties Act,                       MI 48906, Defendants.
                                                15 U.S.C. 16(b)–(h), that a proposed                          Case No.: 1:16–cv–02497                                II. JURISDICTION, VENUE, AND
                                                Final Judgment, Asset Preservation                            Judge: Randolph D. Moss                                COMMERCE
                                                Stipulation and Order, and Competitive                        Filed: 12/22/2016                                         4. The United States brings this action
                                                Impact Statement have been filed with                                                                                pursuant to Section 15 of the Clayton
                                                the United States District Court for the                      COMPLAINT                                              Act, as amended, 15 U.S.C. 25, to
                                                District of Columbia in United States of                         The United States of America                        prevent and restrain Defendants from
                                                America v. Clear Channel Outdoor                              (‘‘Plaintiff’’), acting under the direction            violating Section 7 of the Clayton Act,
                                                Holdings, Inc., Civil Action No. 1:16–                        of the Attorney General of the United                  15 U.S.C. 18.
                                                cv–02497. On December 22, 2016, the                           States, brings this civil action to enjoin                5. The Court has subject matter
                                                United States filed a Complaint alleging                      the transaction between Defendants                     jurisdiction over this action pursuant to
                                                that a proposed transaction between                           Clear Channel Outdoor Holdings, Inc.                   Section 15 of the Clayton Act, 15 U.S.C.
                                                Clear Channel Outdoor Holdings, Inc.                          (‘‘Clear Channel’’) and Fairway Media                  25, and 28 U.S.C. 1331, 1337(a), and
                                                and Fairway Media Group, LLC would                            Group, LLC (‘‘Fairway’’) and to obtain                 1345.
                                                violate Section 7 of the Clayton Act, 15                      other equitable relief.                                   6. Defendants are engaged in
                                                U.S.C. 18. The proposed Final                                                                                        interstate commerce and in activities
                                                                                                              I. NATURE OF THE ACTION                                substantially affecting interstate
                                                Judgment, filed at the same time as the
                                                Complaint, resolves the case by                                  1. Clear Channel and Fairway sell                   commerce. They each own and operate
                                                requiring Clear Channel and Fairway to                        outdoor advertising on billboards to                   billboards in various locations
                                                divest certain billboards in Atlanta,                         local and national customers in                        throughout the United States and sell
                                                Georgia, and Indianapolis, Indiana.                           numerous metropolitan areas                            outdoor advertising in the geographic
                                                                                                              throughout the United States. Among                    areas where their billboards are located.
                                                   Copies of the Complaint, proposed
                                                                                                              other metropolitan areas, they compete                 Their sale of advertising on billboards
                                                Final Judgment, and Competitive Impact
                                                                                                              head-to-head to sell advertising on                    has had a substantial effect upon
                                                Statement are available for inspection
                                                                                                              billboards that are located in                         interstate commerce.
                                                on the Antitrust Division’s Web site at
                                                                                                              Indianapolis, Indiana and Atlanta,                        7. Defendants have consented to
                                                http://www.justice.gov/atr and at the
                                                                                                              Georgia (collectively, the ‘‘Metropolitan              venue and personal jurisdiction in this
                                                Office of the Clerk of the United States
                                                                                                              Markets’’). Within each of the                         district. Venue is also proper in this
                                                District Court for the District of
                                                                                                              Metropolitan Markets, Clear Channel                    district under Section 12 of the Clayton
                                                Columbia. Copies of these materials may
                                                                                                              and Fairway own and operate billboards                 Act, 15 U.S.C. 22, and 28 U.S.C. 1391(c).
                                                be obtained from the Antitrust Division
                                                                                                              that are located in close proximity to
                                                upon request and payment of the                                                                                      III. THE DEFENDANTS AND THE
                                                                                                              each other and therefore constitute
                                                copying fee set by Department of Justice                                                                             TRANSACTION
                                                                                                              attractive competitive alternatives for
                                                regulations.                                                                                                            8. Clear Channel is a Delaware
                                                                                                              advertisers that seek to advertise on
                                                   Public comment is invited within 60                        billboards in those specific areas.                    corporation, with its corporate
                                                days of the date of this notice. Such                            2. On March 3, 2016, Clear Channel                  headquarters in San Antonio, Texas.
                                                comments, including the name of the                           and Fairway entered into an asset                      Clear Channel is one of the largest
                                                submitter, and responses thereto, will be                     exchange pursuant to which Clear                       outdoor advertising companies in the
                                                posted on the Antitrust Division’s Web                        Channel would acquire certain Fairway                  United States. Clear Channel reported
srobinson on DSK5SPTVN1PROD with NOTICES




                                                site, filed with the Court, and, under                        billboards located in Atlanta and                      consolidated revenues of over $2.8
                                                certain circumstances, published in the                       Fairway would acquire certain Clear                    billion in 2015. As of December 31,
                                                Federal Register. Comments should be                          Channel billboards located in                          2015, Clear Channel owned or operated
                                                directed to Owen M. Kendler, Acting                           Indianapolis, along with billboards in                 more than 650,000 outdoor advertising
                                                Chief, Litigation III Section, Antitrust                      other metropolitan areas.                              displays worldwide. It owns and
                                                Division, Department of Justice, 450                             3. If consummated, the proposed                     operates billboards in each of the
                                                Fifth Street NW., Suite 4000,                                 transaction would eliminate the                        Metropolitan Markets.


                                           VerDate Sep<11>2014       19:18 Dec 29, 2016   Jkt 241001    PO 00000    Frm 00075    Fmt 4703   Sfmt 4703   E:\FR\FM\30DEN1.SGM   30DEN1



Document Created: 2016-12-30 05:16:29
Document Modified: 2016-12-30 05:16:29
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
Dates, 201_
FR Citation81 FR 96486 

2025 Federal Register | Disclaimer | Privacy Policy
USC | CFR | eCFR