82_FR_32519 82 FR 32386 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Order Approving a Proposed Rule Change, as Modified by Amendment No. 1, To Adopt a New Extended Life Priority Order Attribute Under Rule 4703, and To Make Related Changes to Rules 4702, 4752, 4753, 4754, and 4757

82 FR 32386 - Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Order Approving a Proposed Rule Change, as Modified by Amendment No. 1, To Adopt a New Extended Life Priority Order Attribute Under Rule 4703, and To Make Related Changes to Rules 4702, 4752, 4753, 4754, and 4757

SECURITIES AND EXCHANGE COMMISSION

Federal Register Volume 82, Issue 133 (July 13, 2017)

Page Range32386-32392
FR Document2017-14666

Federal Register, Volume 82 Issue 133 (Thursday, July 13, 2017)
[Federal Register Volume 82, Number 133 (Thursday, July 13, 2017)]
[Notices]
[Pages 32386-32392]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2017-14666]


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SECURITIES AND EXCHANGE COMMISSION

[Release No. 34-81097; File No. SR-NASDAQ-2016-161]


Self-Regulatory Organizations; The NASDAQ Stock Market LLC; Order 
Approving a Proposed Rule Change, as Modified by Amendment No. 1, To 
Adopt a New Extended Life Priority Order Attribute Under Rule 4703, and 
To Make Related Changes to Rules 4702, 4752, 4753, 4754, and 4757

July 7, 2017.

I. Introduction

    On November 17, 2016, the NASDAQ Stock Market LLC (``Exchange'' or 
``Nasdaq'') filed with the Securities and Exchange Commission 
(``Commission''), pursuant to Section 19(b)(1) of the Securities 
Exchange Act of 1934 (``Act'') \1\ and Rule 19b-4 thereunder,\2\ a 
proposed rule change to adopt a new extended life priority order 
(``ELO'') attribute for designated retail orders under Nasdaq Rule 
(``Rule(s)'') 4703, and to make related changes to Rules 4702, 4752, 
4753, 4754, and 4757. The proposed rule change was published for 
comment in the Federal Register on December 5, 2016.\3\ On January 17, 
2017, pursuant to Section 19(b)(2) of the Act,\4\ the Commission 
designated a longer period within which to approve the proposed rule 
change, disapprove the proposed rule change, or institute proceedings 
to determine whether to approve or disapprove the proposed rule 
change.\5\ The Commission initially received seven comment letters on 
the proposed rule change.\6\ On February 17, 2017, the Exchange filed 
Amendment No. 1 to the proposed rule change \7\ and submitted a comment 
response letter.\8\ The Commission subsequently received two additional 
comment letters on the proposed rule change.\9\ On March 3, 2017, the 
Commission instituted proceedings under Section 19(b)(2)(B) of the Act 
\10\ to determine whether to approve or disapprove the proposed rule 
change, as modified by Amendment No. 1.\11\ The Commission received two 
additional comment letters on the proposed rule change in response to 
the Order Instituting Proceedings.\12\ On April 24, 2017, the Exchange 
submitted a second comment response letter.\13\ On May 31, 2017, the 
Exchange extended the time period for Commission action to August 2, 
2017. This order approves the proposed rule change, as modified by 
Amendment No. 1.
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    \1\ 15 U.S.C. 78s(b)(1).
    \2\ 17 CFR 240.19b-4.
    \3\ See Securities Exchange Act Release No. 79428 (November 30, 
2016), 81 FR 87628 (``Notice'').
    \4\ 15 U.S.C. 78s(b)(2).
    \5\ See Securities Exchange Act Release No. 79810, 82 FR 8244 
(January 24, 2017). The Commission designated March 5, 2017 as the 
date by which the Commission shall approve or disapprove, or 
institute proceedings to determine whether to approve or disapprove, 
the proposed rule change.
    \6\ See Letters to Brent J. Fields, Secretary, Commission, from: 
Joseph Saluzzi and Sal Arnuk, Partners, Themis Trading LLC, dated 
December 19, 2016 (``Themis Letter I''); Eric Swanson, EVP, General 
Counsel, and Secretary, Bats Global Markets, Inc., dated December 
22, 2016 (``BATS Letter''); Adam Nunes, Head of Business 
Development, Hudson River Trading LLC, dated December 22, 2016 
(``Hudson River Trading Letter''); Joanna Mallers, Secretary, FIA 
Principal Traders Group, dated December 23, 2016 (``FIA PTG Letter 
I''); Adam C. Cooper, Senior Managing Director and Chief Legal 
Officer, Citadel Securities, dated December 27, 2016 (``Citadel 
Letter I''); Andrew Stevens, General Counsel, IMC Financial Markets, 
dated December 28, 2016 (``IMC Letter''); and Venu Palaparthi, SVP, 
Compliance, Regulatory & Government Affairs, Virtu Financial LLC, 
dated February 9, 2017 (``Virtu Letter'').
    \7\ In Amendment No. 1, the Exchange: (i) Specified that the ELO 
attribute would be available during ``System Hours'' as defined in 
Rule 4701(g); (ii) clarified that any subsequent proposal to broaden 
the availability of the ELO attribute would be set forth in a 
distinct rule filing; (iii) provided additional details regarding 
the calculation of the 99% ELO eligibility requirement; (iv) 
proposed to assess members' compliance with ELO eligibility 
requirements on a monthly basis instead of a quarterly basis as 
initially proposed; (v) stated that, concurrently with the initial 
launch of the ELO attribute, it will implement new surveillances to 
identify any potential misuse of the ELO attribute; (vi) provided 
additional discussions regarding the availability of the ELO 
identifier on the Exchange's TotalView ITCH market data feed; (vii) 
provided additional details as to how the ELO attribute would 
operate with other order attributes and cross-specific order types; 
(viii) provided information regarding the Exchange's implementation 
of the ELO attribute; and (ix) provided additional justifications 
for proposing the ELO attribute. Amendment No. 1 has been placed in 
the public comment file for SR-NASDAQ-2016-161 at https://www.sec.gov/comments/sr-nasdaq-2016-161/nasdaq2016161-1589828-132168.pdf.
    \8\ See Letter to Brent J. Fields, Secretary, Commission, from 
T. Sean Bennett, Associate Vice President and Principal Associate 
General Counsel, Nasdaq, dated February 17, 2017 (``Nasdaq Response 
Letter I'').
    \9\ See Letters to Brent J. Fields, Secretary, Commission, from: 
John Ramsay, Chief Market Policy Officer, Investors Exchange LLC, 
dated March 2, 2017 (``IEX Letter''); and Joseph Saluzzi and Sal 
Arnuk, Partners, Themis Trading LLC, dated March 3, 2017 (``Themis 
Letter II'').
    \10\ 15 U.S.C. 78s(b)(2)(B).
    \11\ See Securities Exchange Act Release No. 80149, 82 FR 13168 
(March 9, 2017) (``Order Instituting Proceedings'').
    \12\ See Letter to Brent J. Fields, Secretary, Commission, from 
Joanna Mallers, Secretary, FIA Principal Traders Group, dated March 
30, 2017 (``FIA PTG Letter II''); Letter to Eduardo A. Aleman, 
Assistant Secretary, Commission, from Stephen John Berger, Managing 
Director, Government & Regulatory Policy, Citadel Securities, dated 
March 30, 2017 (``Citadel Letter II'').
    \13\ See Letter to Brent J. Fields, Secretary, Commission, from 
T. Sean Bennett, Associate Vice President and Principal Associate 
General Counsel, Nasdaq, dated April 24, 2017 (``Nasdaq Response 
Letter II'').
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II. Description of the Proposal, as Modified by Amendment No. 1

    The Exchange has proposed to offer a new ELO attribute, which would 
allow certain displayed retail orders to receive higher priority on the 
Nasdaq book than other orders at the same price (``Extended Life 
Priority''), and to make conforming changes to its rules. As discussed 
in more detail below, the Exchange has proposed to amend Rule 4703 to 
set forth the ELO attribute in new subparagraph (m), add an attachment 
B to its designated retail order attestation form that sets forth an 
attestation that would be required of members in connection with 
utilizing the ELO attribute, and make related changes to Rules 4702(b), 
4752, 4753, 4754, and 4757.

A. Proposed Rule 4703(m) and Attestation

    Proposed Rule 4703(m) states that ELO is an order attribute that 
allows an order to receive priority in the Nasdaq book above other 
orders resting on the Nasdaq book at the same price that are

[[Page 32387]]

not designated with the ELO attribute.\14\ As proposed, the ELO 
attribute would be available only for displayed orders that qualify as 
Designated Retail Orders,\15\ and would be available during System 
Hours.\16\ A Designated Retail Order with the ELO attribute that is not 
marketable upon entry would be ranked on the Nasdaq book ahead of other 
displayed orders at the same price level that do not have the ELO 
attribute, but behind any other ELO orders at the same price level that 
the Exchange received previously.\17\
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    \14\ See also proposed changes to Rule 4757(a)(1)(B).
    \15\ See proposed Rule 4703(m). A ``Designated Retail Order'' is 
an agency or riskless principal order that meets the criteria of 
FINRA Rule 5320.03 and that originates from a natural person and is 
submitted to Nasdaq by a member that designates it pursuant to Rule 
7018, provided that no change is made to the terms of the order with 
respect to price or side of market and the order does not originate 
from a trading algorithm or any other computerized methodology. See 
Rule 7018. If a Designated Retail Order with a non-display attribute 
is also entered with the ELO attribute, the ELO attribute would be 
ignored and the order would be ranked on the Nasdaq book as a non-
displayed order without Extended Life Priority. See proposed Rule 
4703(m). The Exchange has stated that it may propose to extend the 
availability of the ELO functionality to all orders that meet the 
requirements of the ELO attribute at a later time. See Notice, 81 FR 
at 87630; see also Amendment No. 1. According to the Exchange, any 
such proposal would be made through a separate filing of a proposed 
rule change with the Commission, and would likely require 
significant changes to the operation of the ELO attribute to account 
for the different participants eligible to use the attribute. See 
Amendment No. 1.
    \16\ See Amendment No. 1. See also Rule 4701(g) (defining 
``System Hours'' to mean the period of time beginning at 4:00 a.m. 
ET and ending at 8:00 p.m. ET (or such earlier time as may be 
designated by Nasdaq on a day when Nasdaq closes early)).
    \17\ See proposed Rule 4703(m); see also Notice, 81 FR at 87631.
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    As proposed, at least 99% of the Designated Retail Orders with the 
ELO attribute entered by the member must exist unaltered on the Nasdaq 
book for a minimum of one second for an Exchange member to be eligible 
to use the ELO attribute.\18\ Exchange members would be required to 
submit a signed written attestation that they will comply with these 
eligibility requirements.\19\
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    \18\ See proposed Rule 4703(m). The Exchange has stated that it 
will monitor the effectiveness of the one-second minimum resting 
time and the 99% threshold, and will propose to adjust these 
requirements, as needed, in a separate proposed rule change with the 
Commission. See Amendment No. 1.
    \19\ See proposed Rule 4703(m). The Exchange has proposed to 
amend its designated retail order attestation form to add an 
attachment B in order to require members to attest to compliance 
with the eligibility requirements for the ELO attribute, and to 
attest to their understanding of the penalties in cases of non-
compliance. See proposed changes to the designated retail order 
attestation form, included as Exhibit 3 to Amendment No. 1. As 
proposed, the designated retail order attestation form also would 
inform members that they can designate certain order entry ports as 
``Retail Extended Life Order Ports'' or tag each order as a ``Retail 
Extended Life Order.'' See id.
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    For purposes of determining compliance with the 99% threshold, the 
Exchange would measure the number of orders with the ELO attribute that 
rested for one second or longer and divide that value by the number of 
orders that the member marked with the ELO attribute.\20\ Moreover, the 
one second time frame would begin at the time the ELO order is entered 
into the Nasdaq book and would conclude once the order is removed from 
the Nasdaq book or modified by the participant or the Nasdaq 
system.\21\ As proposed, any change to an order that would currently 
result in the order losing priority (i.e., a change in the order's time 
stamp) would, if applied to an ELO order, be considered an alteration 
of the ELO order and stop the clock in terms of determining whether the 
order rested on the book unaltered for at least one second.\22\ In this 
vein, the Exchange stated that any type of update to an order that 
creates a new time stamp for priority purposes would count as a 
modification of the order and noted, by way of example, that each time 
an ELO order is updated due to pegging,\23\ re-pricing, or reserve 
replenishment, the one-second timer would restart.\24\ The Exchange 
also stated that full cancellations would stop the timer.\25\ In 
addition, a sub-second full or partial execution of an ELO order 
resting on the Nasdaq book would not count as an order modification for 
purposes of determining compliance with the ELO eligibility 
requirements.\26\ Accordingly, a sub-second partial execution of an ELO 
order would not reset the time from which the one second time frame is 
measured for the remainder of the order.\27\ Likewise, a member's 
reduction of the size of a resting ELO order prior to one second 
elapsing also would not count as an alteration for purposes of 
determining compliance with the ELO eligibility requirements.\28\
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    \20\ See Amendment No. 1.
    \21\ See id. For an ELO order that Nasdaq routes upon receipt, 
the one second time frame would begin if and when the order returns 
to Nasdaq and is posted on the Nasdaq book. See id.
    \22\ See id.
    \23\ The Exchange illustrated through an example that each time 
an ELO order with a primary or market pegging attribute has its 
price updated, it would be considered a new order for purposes of 
determining its resting time. See id. According to the Exchange, 
each price update would be considered a separate order for 
determining compliance with the ELO eligibility requirements. See 
id.
    \24\ See id.
    \25\ See id.
    \26\ See proposed Rule 4703(m); see also Amendment No. 1.
    \27\ See Amendment No. 1.
    \28\ See id.
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    As noted above, only displayed Designated Retail Orders would be 
eligible for the ELO attribute, and if a Designated Retail Order with a 
non-display attribute also is entered with the ELO attribute, the order 
would be added to the Nasdaq book as a non-displayed order without 
Extended Life Priority.\29\ By way of example, the Exchange noted that 
an order with minimum quantity or midpoint pegging attributes would not 
be able to receive Extended Life Priority because an order with either 
of those attributes must be non-displayed.\30\ The Exchange also noted 
that a reserve order has a displayed portion and non-displayed portion, 
and the displayed portion of a reserve order with the ELO attribute 
would be eligible to receive Extended Life Priority while the non-
displayed portion of the order would not.\31\ If the displayed portion 
of such an order receives a full execution, the displayed quantity 
would be replenished from the non-displayed reserve quantity, the 
newly-replenished displayed size would receive a new time stamp and 
Extended Life Priority based on that time stamp, and a new timer would 
start for purposes of determining compliance with the one second 
requirement.\32\
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    \29\ See proposed Rule 4703(m); see also supra note 15.
    \30\ See Amendment No. 1.
    \31\ See id.
    \32\ See id.
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    As proposed, an order designated with the ELO attribute would only 
have Extended Life Priority if it is ranked at its displayed price. 
Specifically, proposed Rule 4703(m) would provide that an ELO order 
that is adjusted by the Exchange system upon entry to be displayed on 
the Nasdaq book at one price but ranked on the book at a different, 
non-displayed price would be ranked without the ELO attribute at the 
non-displayed price. If the Nasdaq system subsequently adjusts such an 
order to be displayed and ranked on the Nasdaq book at the same price, 
the order would be assigned Extended Life Priority and ranked on the 
book in time priority among other orders with Extended Life Priority at 
that price.\33\
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    \33\ See proposed Rule 4703(m).
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    Additionally, proposed Rule 4703(m) would provide that, for 
purposes of the Nasdaq opening, closing, and halt crosses, all ELO 
orders on the Nasdaq book upon initiation of a cross may participate in 
such a cross and retain priority among orders posted on the Nasdaq book 
that also participate in the

[[Page 32388]]

cross. Upon initiation of a cross, all ELO orders on the Nasdaq book 
that are eligible to participate in a cross would be processed in 
accordance with Rule 4752 (Opening Process), Rule 4753 (Nasdaq Halt 
Cross), or Rule 4754 (Nasdaq Closing Cross), as applicable.\34\ ELO 
orders that are held by the Nasdaq system for participation in the 
opening or closing cross would not have Extended Life Priority in the 
cross,\35\ but would be assigned Extended Life Priority if the order 
joins the Nasdaq book upon completion of the cross.\36\ Any orders with 
Extended Life Priority that are not executed in a cross would be ranked 
on the Nasdaq book with Extended Life Priority.\37\
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    \34\ See id.
    \35\ According to the Exchange, cross-specific orders marked 
with the ELO attribute would be eligible to participate in the 
Nasdaq opening, halt, and closing crosses, but they would be ranked 
for purposes of a cross execution without the ELO attribute. See 
Notice, 81 FR at 87631. By contrast, orders with the ELO attribute 
that are ranked on the Nasdaq book (i.e., orders that are in the 
continuous market) would retain Extended Life Priority for purposes 
of a cross execution. See id. See also Amendment No. 1.
    \36\ See proposed Rule 4703(m).
    \37\ See id.
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    The Exchange stated that it would carefully monitor members' use of 
the ELO attribute on a monthly basis and would not rely solely on a 
member's attestation with regard to ELO usage.\38\ The Exchange also 
stated that it would determine whether a member was in compliance with 
the ELO eligibility requirements for a given month within five business 
days of the end of that month.\39\ A member that does not meet the ELO 
eligibility requirements for any given month would be ineligible to 
receive Extended Life Priority for its orders in the month immediately 
following the month in which it did not comply.\40\ Following the end 
of the ineligible month, a member would once again be able to enter ELO 
orders if it completes a new attestation.\41\ If a member fails to meet 
the ELO eligibility requirements for a second time, its orders would 
not be eligible for Extended Life Priority for the two months 
immediately following the month in which it did not meet the 
eligibility requirements for the second time.\42\ If a member fails to 
meet the ELO eligibility requirements for a third time, it would no 
longer be eligible to receive Extended Life Priority for its 
orders.\43\ In addition, concurrently with the launch of the ELO 
attribute, the Exchange would implement new surveillances to identify 
any potential misuse of the ELO attribute.\44\ Moreover, any attempted 
manipulation or misrepresentation of the nature of an ELO order (e.g., 
representing a non-retail order to be a Designated Retail Order) would 
be a violation of Nasdaq's rules.\45\
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    \38\ See Amendment No. 1.
    \39\ See id.
    \40\ See id.; see also proposed new attachment B to the 
Exchange's designated retail order attestation form at Exhibit 3 to 
Amendment No. 1. The Exchange has stated that its system would 
prevent a member that is not eligible to participate in the program 
from entering orders that are flagged with Extended Life Priority 
(including such designation on the port level). See Notice, 81 FR at 
87630 n.17.
    \41\ See Amendment No. 1; see also proposed new attachment B to 
the Exchange's designated retail order attestation form at Exhibit 3 
to Amendment No. 1.
    \42\ Following the end of the ineligible months, a member would 
once again be able to enter ELO orders if it completes a new 
attestation. See Amendment No. 1; see also proposed new attachment B 
to the Exchange's designated retail order attestation Form at 
Exhibit 3 to Amendment No. 1.
    \43\ See Amendment No. 1; see also proposed new attachment B to 
the Exchange's designated retail order attestation form at Exhibit 3 
to Amendment No. 1.
    \44\ See Amendment No. 1.
    \45\ See id. According to Nasdaq, like the current surveillances 
it conducts, the new surveillances would identify potential 
violative conduct that would be investigated by Nasdaq and FINRA, 
and if the conduct is found to be violative, the offending member 
would be subject to disciplinary action. See id. (citing the Nasdaq 
Rule 9000 Series). See also infra notes 96-98 and accompanying text.
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    The Exchange has proposed to designate orders with the ELO 
attribute with a new, unique identifier.\46\ Specifically, orders with 
the ELO attribute may be individually designated with the new 
identifier, or may be entered through an order port that has been set 
to designate, by default, all orders with the new identifier.\47\ 
Orders marked with the new identifier--whether on an order-by-order 
basis or via a designated port--would be disseminated via Nasdaq's 
TotalView ITCH data feed.\48\
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    \46\ See Notice, 81 FR at 87630-31; see also proposed new 
attachment B to the Exchange's designated retail order attestation 
form at Exhibit 3 to Amendment No. 1.
    \47\ See Notice, 81 FR at 87630-31; see also proposed new 
attachment B to the Exchange's designated retail order attestation 
form at Exhibit 3 to Amendment No. 1.
    \48\ See Notice, 81 FR at 87630-31. The Exchange is not 
proposing to disseminate the ELO identifier via the SIP data feeds. 
See Amendment No. 1.
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B. Additional Conforming Rule Changes

    In connection with the proposed addition of Rule 4703(m), the 
Exchange has proposed to make conforming changes to Rules 
4702(b)(1)(C), (b)(2)(C), and (b)(4)(C) to indicate that the ELO 
attribute may be assigned to price to comply, price to display, and 
post-only orders, respectively. In addition, the Exchange has proposed 
to amend Rules 4752 (Opening Process), 4753 (Nasdaq Halt Cross), and 
4754 (Nasdaq Closing Cross) to incorporate ELO orders into the cross 
execution priority hierarchies set forth in each of those rules.

C. Implementation

    The Exchange has stated that it plans to implement the ELO 
functionality for Designated Retail Orders in a measured manner.\49\ 
Specifically, the Exchange anticipates a rollout of the ELO 
functionality, beginning with a small set of symbols and gradually 
expanding further, and that it will publish the symbols that are 
eligible for the ELO attribute on its Web site.\50\ According to the 
Exchange, the exact implementation date would be reliant on several 
factors, such as the results of extensive testing and industry events 
and initiatives.\51\ The Exchange currently plans to implement the 
initial set of symbols for ELO in the third quarter of 2017.\52\
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    \49\ See Amendment No. 1.
    \50\ See id. The Exchange noted that, in symbols that are not 
eligible for the ELO functionality, it would accept orders submitted 
with the ELO attribute as non-ELO orders. See id.
    \51\ See id.
    \52\ See id. The Exchange stated that it would notify market 
participants via an Equity Trader Alert once a specific date for the 
initial rollout is determined. See id.
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III. Discussion and Commission Findings

    After careful review, the Commission finds that the proposed rule 
change, as modified by Amendment No. 1, is consistent with the 
requirements of the Act and the rules and regulations thereunder 
applicable to a national securities exchange.\53\ In particular, the 
Commission finds that the proposed rule change is consistent with 
Section 6(b)(5) of the Act,\54\ which requires, among other things, 
that the rules of a national securities exchange be designed to prevent 
fraudulent and manipulative acts and practices, to promote just and 
equitable principles of trade, to foster cooperation and coordination 
with persons engaged in facilitating transactions in securities, to 
remove impediments to and perfect the mechanism of a free and open 
market and a national market system and, in general, to protect 
investors and the public interest, and that the rules are not designed 
to permit unfair discrimination between customers, issuers, brokers, or 
dealers; and Section 6(b)(8) of the Act,\55\ which requires that the 
rules of a national securities

[[Page 32389]]

exchange not impose any burden on competition that is not necessary or 
appropriate in furtherance of the purposes of the Act.
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    \53\ In approving this proposed rule change, the Commission has 
considered the proposed rule's impact on efficiency, competition, 
and capital formation. See 15 U.S.C. 78c(f).
    \54\ 15 U.S.C. 78f(b)(5).
    \55\ 15 U.S.C. 78f(b)(8).
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    The Commission believes that the Exchange's proposed ELO 
functionality should benefit retail investors by providing enhanced 
order book priority to retail order flow that is not marketable upon 
entry. Such enhanced order book priority could result in additional or 
more immediate execution opportunities on the Exchange for resting 
retail orders that otherwise would be farther down in the order book 
queue, and thereby enhance execution opportunities for retail 
investors.
    As noted above, the Commission received eleven comment letters on 
the proposed rule change,\56\ and two response letters from the 
Exchange.\57\ One of the commenters expressed support for the proposal, 
but encouraged additional safeguards to minimize the opportunity for 
potential gaming of the ELO eligibility requirements.\58\ Other 
commenters expressed concerns that focused on the availability of the 
ELO attribute only to retail orders; the eligibility requirements for 
the ELO attribute, including the attestation requirement and the 
Exchange's methods for monitoring compliance and imposing discipline 
for non-compliance; the identification of ELO orders in Nasdaq's market 
data feed; and the potential conflict between the proposed ELO 
eligibility requirements and other activities of the member.
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    \56\ See supra notes 6, 9, and 12. The IMC Letter broadly 
supported the comments articulated in FIA PTG Letter I.
    \57\ See supra notes 8 and 13.
    \58\ See Virtu Letter. Another commenter also stated its strong 
support for exchange innovation and providing additional choices for 
retail orders, but expressed concern that the Exchange did not 
propose strong enough penalties or controls to deter abuse on a 
real-time basis. See BATS Letter at 1.
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    Four commenters expressed concern that the Exchange's proposal 
would be unfairly discriminatory by providing the ELO functionality 
only to retail orders.\59\ One commenter argued that the proposal would 
unfairly burden competition because it would allow the Exchange to 
compete for order flow by creating an order attribute that 
inappropriately favors certain market participants at the expense of 
others.\60\ Two commenters argued that the proposal is unnecessary, 
stating that there is insufficient evidence that retail investors are 
experiencing difficulty in obtaining fills for resting orders and 
therefore would benefit from the proposed functionality.\61\
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    \59\ See FIA PTG Letter I at 3-4; Hudson River Trading Letter at 
2; Citadel Letter I at 4; Citadel Letter II at 1 and 4; IMC Letter. 
Three commenters also expressed general concerns with respect to the 
potential expansion of the ELO functionality beyond retail orders, 
or noted that their concerns regarding the enhanced priority 
provided to retail orders under the proposal could be exacerbated in 
connection with any such expansion. See BATS Letter at 1; Citadel 
Letter I at 6; FIA PTG Letter I at 6. In response to these concerns, 
the Exchange noted that any future expansion of the ELO 
functionality beyond retail orders would be subject to a separate 
rule filing with the Commission. See Nasdaq Response Letter I at 7. 
See also Amendment No. 1.
    \60\ See Citadel Letter I at 4.
    \61\ See FIA PTG Letter I at 2-3; Citadel Letter I at 1-2; 
Citadel Letter II at 4-5.
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    Four commenters also expressed concern that the proposal would 
increase equity market structure complexity, create uncertainty 
regarding the priority of resting orders, and negatively impact market 
liquidity and price discovery.\62\ According to these commenters, the 
increased uncertainty among liquidity providers would result in wider 
spreads, which would adversely impact long-term investors, including 
institutional and retail investors.\63\ One of these commenters 
suggested that the proposal would negatively impact market makers' 
hedging strategies in ETFs and their underlying securities, and the 
associated risk and cost would be borne by institutional and retail 
investors.\64\ Another commenter argued that ELO orders should not 
receive priority over other orders that have already been resting for 
at least one second, and that doing so would discourage other market 
participants from displaying liquidity.\65\
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    \62\ See Citadel Letter I at 3-7; Citadel Letter II at 4-5; FIA 
PTG Letter I at 1-3 and 5-6; FIA PTG Letter II at 1-2; Hudson River 
Letter at 2-3; IMC Letter.
    \63\ See Citadel Letter I at 3-4; Citadel Letter II at 4; FIA 
PTG Letter I at 5.
    \64\ See Citadel Letter I at 3.
    \65\ See Hudson River Trading Letter at 2-3.
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    In response, the Exchange stated its belief that the growth in 
internalization and the speed of execution has required differentiation 
of retail orders, which are typically entered by long-term investors, 
from those of other market participants.\66\ The Exchange noted that 
the proposal is an effort to promote displayed orders with longer time 
horizons to enhance the market so that it works better for a wider 
array of market participants.\67\ According to the Exchange, unlike 
professional market makers and automated liquidity providers, who 
commonly invest in low-latency technology to facilitate efficient order 
book placement, retail investors generally have a longer investment 
horizon, do not necessarily monitor market changes over very short time 
periods, and generally have not focused on efficient order queue 
placement of displayed orders.\68\ As a result, the Exchange believes 
that its current price/display/time priority structure may limit retail 
investors from effectively participating on the Exchange, particularly 
in highly-liquid securities where the sequence of order arrival is 
important to participation in ensuing transactions on the Nasdaq order 
book.\69\ The Exchange also noted that providing the proposed ELO 
functionality to retail investors would help improve execution quality 
and retail participation in on-exchange transactions, which should 
improve overall market quality on the Exchange.\70\ According to the 
Exchange, an increase in participation from the retail segment of the 
market would increase the diversity of the marketplace and thereby 
improve general market function and price discovery.\71\ Further, the 
Exchange stated that providing a mechanism by which retail orders may 
have an increased chance of execution on the Exchange would promote 
competition among the Exchange, its exchange peers, and off-exchange 
trading venues.\72\
---------------------------------------------------------------------------

    \66\ See Amendment No. 1.
    \67\ The Exchange also noted that the proposal would provide 
firms handling retail order flow with additional options to consider 
when determining the best way to represent and execute retail non-
marketable limit orders. See Nasdaq Response Letter I at 3. In 
addition, the Exchange argued that the proposal would benefit 
publicly traded companies by promoting long-term investment in 
corporate securities. See id. at 2.
    \68\ See Amendment No. 1.
    \69\ See Notice, 81 FR at 87630; see also Amendment No. 1.
    \70\ See Nasdaq Response Letter I at 3 and 7; Nasdaq Response 
Letter II at 6-7.
    \71\ See Amendment No. 1. In particular, the Exchange stated its 
belief that markets and price discovery best function through the 
interactions of a diverse set of market participants. See id. The 
Exchange also stated its belief that robust price discovery is best 
served when there are many different perspectives on what the price 
and timing of a transaction should be. See id.
    \72\ See Nasdaq Response Letter I at 7.
---------------------------------------------------------------------------

    The Commission recognizes that market participants generally 
distinguish individual retail investors from professional traders, and 
that retail investors are presumed to be less informed than 
professional traders. Recognizing this distinction, the Commission 
believes that the Exchange's proposal to provide the ELO functionality 
only to Designated Retail Orders is consistent with the Act. In 
particular, the Commission believes that the Exchange's proposal 
represents a reasonable effort to enhance the ability of retail trading 
interest to participate effectively on an exchange without 
discriminating unfairly against other

[[Page 32390]]

market participants or inappropriately or unnecessarily burdening 
competition.
    The Commission also does not share the concern expressed by some 
commenters that the proposed ELO functionality would have a detrimental 
market impact, such as by causing wider spreads. The Commission 
believes that the proposal could lead to increased or more immediate 
execution opportunities on the Exchange for resting retail orders. 
Moreover, given that the ELO attribute would only be available for 
Designated Retail Orders that are displayed, to the extent that 
Exchange members send more retail interest to the Exchange due to the 
availability of the ELO functionality, this could translate into more 
displayed retail interest on the Exchange. If the ELO functionality 
contributes to greater displayed liquidity on the Exchange, this may 
benefit all market participants by improving the price discovery 
process. In addition, due to the greater likelihood that retail orders 
would have priority at the prevailing inside market as a result of the 
ELO functionality, the proposal may in fact encourage tighter spreads 
and price formation because non-retail liquidity providers may need to 
quote more aggressively than the prevailing market in order to gain 
priority.
    With regard to the Exchange's proposed eligibility requirements for 
the ELO attribute, four commenters expressed concern that the 
Exchange's initial proposal to monitor for compliance with the ELO 
eligibility requirements on a quarterly basis would be insufficient to 
appropriately surveil for misuse of the functionality.\73\ Two of these 
commenters advocated for stronger or more immediate penalties for 
failure to comply with the ELO eligibility requirements.\74\ 
Specifically, one commenter noted that the Exchange should monitor for 
and penalize abuse on an intra-quarter basis, and that the proposal 
should impose stronger penalties to deter abuse.\75\ The other 
commenter opined that the Exchange should conduct weekly reviews and 
that a participant should be prohibited from utilizing the ELO 
functionality after two weeks of non-compliance.\76\ Moreover, two 
commenters suggested that the Exchange should automate the one second 
resting time for ELO orders.\77\
---------------------------------------------------------------------------

    \73\ See BATS Letter at 1-2; Citadel Letter I at 4; Themis 
Letter I at 2-3; Virtu Letter at 2.
    \74\ See BATS Letter at 2; Virtu Letter at 2.
    \75\ See BATS Letter at 1-2.
    \76\ See Virtu Letter at 2.
    \77\ See FIA PTG Letter I at 5; Themis Letter I at 3.
---------------------------------------------------------------------------

    In addition, three commenters argued that, under the proposed 
attestation requirement, a participant could game the 99% threshold by 
improperly inflating its number of compliant ELO orders, such as by 
submitting a large number of non-marketable ELO Orders, while 
impermissibly benefiting from its non-compliant 1% of ELO Orders.\78\ 
One of these commenters also stated that the Exchange has not provided 
sufficient clarity regarding how it would calculate whether at least 
99% of a member's ELO orders have rested unaltered on the Nasdaq book 
for a minimum of one second.\79\ Further, two commenters expressed 
concern that the Exchange has not sufficiently limited the definition 
of ``Designated Retail Order'' for purposes of the proposed 
functionality to truly capture retail investors and to prevent misuse 
of the definition.\80\
---------------------------------------------------------------------------

    \78\ See FIA PTG Letter I at 4; Citadel Letter I at 6; IEX 
Letter at 2.
    \79\ See FIA PTG Letter I at 4. See also IMC Letter.
    \80\ See FIA PTG Letter I at 4; Citadel Letter I at 4-5.
---------------------------------------------------------------------------

    In response, the Exchange amended its proposal to add additional 
detail regarding the ELO functionality, including how the proposed one-
second timer would operate and how the 99% threshold would be 
calculated, as well as to shorten the review period for determining 
compliance with the eligibility requirements from a quarterly review to 
a monthly review period.\81\ The Exchange also stated that it believes 
its proposed 99% threshold is appropriate, noting that the standard 
would require ``near perfect performance'' while allowing some 
flexibility in the event any unforeseen issues may result in de minimis 
non-compliance.\82\ Further, the Exchange stated that it would 
establish new surveillances to detect potential misuse of the proposed 
functionality and noted that any attempt to game or otherwise abuse the 
ELO functionality would be a violation of the Exchange's rules and 
would subject the member to potential disciplinary action.\83\
---------------------------------------------------------------------------

    \81\ See Nasdaq Response Letter I at 4 and Amendment No. 1. See 
also supra notes 20-28 and 38-43 and accompanying text.
    \82\ See Nasdaq Response Letter I at 4.
    \83\ See id. See also supra notes 44-45 and accompanying text.
---------------------------------------------------------------------------

    In addition, the Exchange stated that the definition of Designated 
Retail Order is clear that the member entering such an order must have 
policies and procedures designed to ensure that the order complies with 
the requirements of the definition, including that the order originate 
from a natural person.\84\ The Exchange also stated that the definition 
of Designated Retail Order allows for orders to originate from 
organizations in very limited circumstances.\85\ The Exchange noted 
that, accordingly, it does not believe that there is latitude for a 
member to legally represent itself as eligible to enter an order with 
ELO priority when the order does not fit within the definition of 
Designated Retail Order.\86\
---------------------------------------------------------------------------

    \84\ See Nasdaq Response Letter I at 6. See also Rule 7018 
(defining ``Designated Retail Order'').
    \85\ See Nasdaq Response Letter I at 6.
    \86\ See id.
---------------------------------------------------------------------------

    One commenter asserted that the increased frequency of monitoring 
proposed in Amendment No. 1 did not address its concerns with the 
Exchange's proposed monitoring and enforcement mechanisms.\87\ This 
commenter stated that the Exchange has not offered any specifics about 
its proposed new surveillance mechanisms, and that the proposed 
penalties for misuse of the ELO attribute would not address the problem 
that other market participants that traded with non-compliant ELO 
orders were doing so under false assumptions.\88\ Another commenter was 
supportive of the changes proposed in Amendment No. 1 (i.e., shortening 
of the review period from quarterly to monthly; addition of details 
regarding how the ELO eligibility requirements operate; and development 
of new surveillances to detect potential misuse of the ELO attribute), 
but noted that the amendment and the Exchange's response did not fully 
alleviate its specific concerns regarding the definition of 
``Designated Retail Order'' and the potential for gaming.\89\ 
Similarly, one commenter noted that the Exchange has not explained how 
highly sophisticated day traders or other professional traders who are 
natural persons would be prevented from utilizing the ELO 
attribute.\90\
---------------------------------------------------------------------------

    \87\ See IEX Letter at 3.
    \88\ See id. at 2-3.
    \89\ See FIA PTG Letter II at 2.
    \90\ See Citadel Letter I at 4-5; Citadel Letter II at 3.
---------------------------------------------------------------------------

    In reply, the Exchange noted that its proposed rules are properly 
designed to maintain compliance and that it would actively enforce the 
proposed rules to achieve compliance.\91\ The Exchange also asserted 
that, because a market participant's broker-dealer would make the 
determination to enter an order as ELO, if a professional trader were 
to make consistent sub-second cancellations of its orders, presumably 
the broker-dealer would determine that orders entered by this customer 
are not best suited for ELO usage.\92\ Finally, the Exchange reiterated 
that it would monitor behavior to ensure that market participants are 
not taking steps to

[[Page 32391]]

circumvent the letter, intent, or spirit of the rule.\93\
---------------------------------------------------------------------------

    \91\ See Nasdaq Response Letter II at 5-6.
    \92\ See id. at 6.
    \93\ See id.
---------------------------------------------------------------------------

    The Commission believes that the proposal is reasonably designed to 
ensure that the eligibility criteria for ELO usage are followed 
appropriately and to prevent fraudulent and manipulative acts and 
practices. In this regard, the Commission believes that the measures 
the Exchange has represented that it would take in order to address 
member non-compliance with the ELO eligibility criteria, and to surveil 
for, investigate, and punish misuse or gaming of the ELO functionality, 
are sufficient to encourage members to take all reasonable steps 
necessary to comply with the ELO eligibility criteria and provide 
sufficient deterrence to members who otherwise would abuse the 
functionality. In particular, the Commission notes that the Exchange 
has represented that it will carefully monitor its members' use of the 
ELO attribute on a monthly basis and not rely solely on a member's 
attestation with regard to ELO usage.\94\ If a member does not comply 
with the ELO eligibility requirements, it will face suspension, and 
ultimately prohibition, from ELO usage.\95\ The Exchange also has 
proposed to implement new surveillances that are designed to identify 
any potential misuse of the ELO attribute.\96\ Any potentially 
violative conduct identified by the new surveillances would be 
investigated.\97\ If the conduct is found to be violative, the 
offending member(s) would be subject to disciplinary action.\98\ The 
Commission notes that disciplinary actions could result in penalties 
that are in addition to the suspension or prohibition of ELO usage.
---------------------------------------------------------------------------

    \94\ See Amendment No. 1. The attestation form for ELO usage 
would require the member to attest, among other things, that it has 
implemented policies and procedures that are reasonably designed to 
ensure that substantially all orders designated by the member as 
Designated Retail Orders comply with the requirements for such 
orders. See Notice, 81 FR at 87630 n.15; see also Amendment No. 1 
and the designated retail order attestation form at Exhibit 3 to 
Amendment No. 1.
    \95\ See Amendment No. 1; see also proposed new attachment B to 
the Exchange's designated retail order attestation form at Exhibit 3 
to Amendment No. 1.
    \96\ See Amendment No. 1.
    \97\ See id.
    \98\ See id. and supra note 45 and accompanying text; see also 
Nasdaq Rule 9000 Series.
---------------------------------------------------------------------------

    With regard to the identification of ELO orders in Nasdaq's 
TotalView ITCH market data feed, four commenters expressed concern that 
the proposed ELO order identifier would reveal to market participants 
that certain orders are retail orders and must remain unaltered for at 
least one second.\99\ Two of these commenters noted that, through the 
process of elimination, market participants also would be able to 
identify the preponderance of other quotes as coming from institutions 
or professional market makers.\100\ One of these commenters also 
contended, however, that not tagging ELO orders would prevent liquidity 
providers from being able to identify their place in the queue, and 
that this uncertainty would lead to wider spreads and smaller order 
size.\101\
---------------------------------------------------------------------------

    \99\ See Citadel Letter I at 5; FIA PTG Letter I at 5; Themis 
Letter I at 1-2; IEX Letter at 1-2.
    \100\ See FIA PTG Letter I at 5; IEX Letter at 1-2.
    \101\ See FIA PTG Letter I at 5.
---------------------------------------------------------------------------

    The Exchange stated that it does not believe that information 
leakage is a concern with respect to the current proposal because the 
ELO functionality would be available only to retail orders, and retail 
investor interest is most often represented by one order at a single 
price.\102\ In addition, according to the Exchange, the identification 
of ELO orders in the Exchange's TotalView ITCH market data feed would 
provide transparency that would be valuable for the industry in 
evaluating the efficacy of the proposal.\103\
---------------------------------------------------------------------------

    \102\ See Nasdaq Response Letter I at 6-7. The Exchange 
acknowledged that information leakage could be a concern for some 
non-retail market participants who may build or unwind significant 
trading positions or engage in proprietary and confidential trading 
strategies, and that it may be an issue if the ELO attribute were to 
be applied as currently proposed to non-retail market participant 
orders. See id. at 6.
    \103\ See id. at 7.
---------------------------------------------------------------------------

    One commenter disagreed with the Exchange's argument that 
information leakage would not be a concern with respect to retail 
orders.\104\ This commenter suggested that with knowledge that an order 
has selected the ELO attribute, a market participant may choose to 
route to that order last, knowing it would have to remain unaltered for 
at least one second, which could provide lower fill rates for ELO 
orders if the market participant is able to complete its order on other 
venues before routing to Nasdaq to interact with the ELO order.\105\ 
This commenter also suggested that it is not clear how a retail 
investor could opt out of the ELO functionality in light of the fact 
that Nasdaq would permit Exchange members to designate all orders 
submitted through a particular entry port as ELO orders.\106\ Two other 
commenters asserted that the Exchange's response does not address the 
concern that the ELO identifier could help market participants identify 
institutional investor orders.\107\
---------------------------------------------------------------------------

    \104\ See Citadel Letter II at 2.
    \105\ See id.
    \106\ See id. See also FIA PTG Letter I at 3 (stating that the 
decision whether to classify order flow as ELO would be made by 
brokers, not their retail customers).
    \107\ See IEX Letter at 1-2; Themis Letter II at 2.
---------------------------------------------------------------------------

    In reply, the Exchange asserted that the proposal would create 
transparency, not information leakage.\108\ According to the Exchange, 
transparency differs from information leakage because it is purposeful, 
equally visible to all, and fully disclosed in public rule proposals, 
whereas information leakage is generally understood to be inadvertent, 
selective, and secretive.\109\ The Exchange also reiterated that ELO is 
a voluntary feature, and its use can be quickly discontinued (and must 
be quickly discontinued if necessary to comply with the duty of best 
execution) if ELO orders produce negative results.\110\
---------------------------------------------------------------------------

    \108\ See Nasdaq Response Letter II at 3-4.
    \109\ See id. at 4.
    \110\ See id.
---------------------------------------------------------------------------

    In addition, the Exchange did not share the concern that the 
identification of ELO orders on the Exchange's data feed could affect 
routing strategies and lead to lower fill rates for ELO orders. 
According to the Exchange, most members utilize transaction cost 
analytic tools to evaluate and measure the related impact of an 
execution by weighing opportunity cost and market impact.\111\ The 
Exchange stated that it expects that, as a result of ELO, Nasdaq 
execution quality metrics will improve over time and members will 
adjust routing behavior to ensure a higher degree of interaction with 
the Nasdaq book.\112\
---------------------------------------------------------------------------

    \111\ See id.
    \112\ See id.
---------------------------------------------------------------------------

    The Exchange also stated that the identification of ELO orders 
would not allow market participants to say with any assurance that all 
other orders are of a particular participant type because not all 
retail orders will be designated as ELO.\113\ The Exchange also noted 
that retail market participants tend to invest in certain heavily-
traded securities, which do not lend themselves to easy identification 
of the nature of the market participant behind the order.\114\
---------------------------------------------------------------------------

    \113\ See id.
    \114\ See id. at 4-5. The Exchange also addressed the statement 
made by a commenter that consumers of the Exchange's proprietary 
data feeds already have information that can be used to identify 
which orders are submitted by electronic trading firms. The Exchange 
sought to correct this statement because its TotalView ITCH market 
data feed supports voluntary market marker identification or 
``attribution,'' which is used to allow identification of market 
maker quotes and orders to meet their quoting obligations. According 
to the Exchange, this specification is not limited to any type of 
market participant, and is wholly voluntary. See id. at 7.

---------------------------------------------------------------------------

[[Page 32392]]

    The Commission believes that market participants (retail and non-
retail) are not likely to be detrimentally affected by other market 
participants' knowledge, via the ELO identifier, that certain orders 
originated from retail investors and must remain unchanged for at least 
one second. In particular, information leakage would likely not be a 
concern for retail interest because retail interest is most often 
represented by one order at a single price.\115\ Also, the lack of an 
ELO attribute on any particular order would likely not allow market 
participants to say with any assurance that the order is of a 
particular participant type.\116\ Moreover, the Commission does not 
believe that identification of ELO orders would necessarily result in 
market participants choosing to route to ELO orders last and therefore 
result in lower fill rates for these orders.\117\ In addition, the 
Commission notes that the use of the ELO attribute is voluntary.
---------------------------------------------------------------------------

    \115\ See supra note 102 and accompanying text.
    \116\ See supra notes 113-114 and accompanying text.
    \117\ See supra note 105 and accompanying text.
---------------------------------------------------------------------------

    Finally, one commenter suggested that the proposal could create a 
conflict with FINRA Rule 5320, commonly known as the Manning rule.\118\ 
According to the commenter, if a broker-dealer has routed a customer 
ELO order to Nasdaq but is required to pull that ELO order within one 
second and fill it to comply with its obligations under FINRA Rule 
5320, that broker-dealer could become out of compliance with the ELO 
requirements and, as a result, its retail customer limit orders could 
be disadvantaged vis-[aacute]-vis other broker-dealers' retail customer 
limit orders.\119\ This commenter also asserted that an Exchange member 
may receive a sub-second cancellation request from a customer, which 
could cause the member to fall under the 99% threshold and become 
ineligible to submit ELO orders on behalf of other customers.\120\
---------------------------------------------------------------------------

    \118\ See Citadel Letter I at 2. FINRA Rule 5320(a) states that 
``[e]xcept as provided herein, a member that accepts and holds an 
order in an equity security from its own customer or a customer of 
another broker-dealer without immediately executing the order is 
prohibited from trading that security on the same side of the market 
for its own account at a price that would satisfy the customer 
order, unless it immediately thereafter executes the customer order 
up to the size and at the same or better price at which it traded 
for its own account.''
    \119\ See Citadel Letter I at 2.
    \120\ See id. at 5.
---------------------------------------------------------------------------

    In response, the Exchange stated that the Manning obligations of a 
member using the ELO functionality would be no different from the 
obligations on an OTC market maker that internalizes orders and relies 
on the ``no-knowledge'' exception to separate its proprietary trading 
from its handling of customer orders.\121\ The Exchange stated that 
this exception should be equally applicable to a member using the ELO 
functionality.\122\ The Exchange also noted that it believes that 
retail investor limit orders that are posted on the Exchange will 
generally not be cancelled in a short period of time such as one 
second, because retail investors tend to have long-term investment 
goals and increasing the chance of receiving an execution is worth the 
risk of their order resting for one second or longer.\123\
---------------------------------------------------------------------------

    \121\ See Nasdaq Response Letter I at 5. See also Supplementary 
Material .02 to FINRA Rule 5320.
    \122\ See Nasdaq Response Letter I at 5.
    \123\ See id. at 4. See also FIA PTG Letter I at 3 (stating that 
most retail participants do not cancel orders within one second).
---------------------------------------------------------------------------

    In response to the Exchange, the commenter disputed the Exchange's 
assertion that the ``no knowledge'' exception to the Manning rule 
should address its concern, noting that it would persist where a firm 
may choose not to use the ``no-knowledge'' exception in order to 
provide higher fill rates or price improvement opportunities to its 
customers.\124\ In reply, the Exchange noted that this scenario posited 
by the commenter is representative of a voluntary strategy used by the 
broker-dealer, and that the broker-dealer is not compelled to use 
ELO.\125\
---------------------------------------------------------------------------

    \124\ See Citadel Letter II at 3-4.
    \125\ See Nasdaq Response Letter II at 7.
---------------------------------------------------------------------------

    The Commission does not believe that the commenter's assertion that 
broker-dealers could be conflicted in their ability to utilize the ELO 
functionality and also comply with their obligations under FINRA Rule 
5320 is a basis for finding that the Exchange's proposal is 
inconsistent with the Act. As the Exchange noted, the ``no-knowledge'' 
exception to FINRA Rule 5320 could be applicable to an Exchange member 
using the ELO functionality.\126\ To the extent firms choose not to 
rely on the ``no-knowledge'' exception, any limitation on such firms' 
ability to utilize the ELO functionality and resulting effect on their 
ability to compete with other broker-dealers that handle retail order 
flow would stem from the firms' business judgment, not the eligibility 
criteria for ELO attribute usage, which apply uniformly to any Exchange 
member seeking to utilize the ELO functionality.
---------------------------------------------------------------------------

    \126\ See Nasdaq Response Letter I at 5. See also Supplementary 
Material .02 to FINRA Rule 5320.
---------------------------------------------------------------------------

IV. Conclusion

    It is therefore ordered, pursuant to Section 19(b)(2) of the 
Act,\127\ that the proposed rule change (SR-NASDAQ-2016-161), as 
modified by Amendment No. 1, be, and hereby is, approved.
---------------------------------------------------------------------------

    \127\ 15 U.S.C. 78s(b)(2).

    For the Commission, by the Division of Trading and Markets, 
pursuant to delegated authority.\128\
Eduardo A. Aleman,
Assistant Secretary.
---------------------------------------------------------------------------

    \128\ 17 CFR 200.30-3(a)(12).
---------------------------------------------------------------------------

[FR Doc. 2017-14666 Filed 7-12-17; 8:45 am]
 BILLING CODE 8011-01-P



                                                32386                             Federal Register / Vol. 82, No. 133 / Thursday, July 13, 2017 / Notices

                                                [FR Doc. 2017–14672 Filed 7–12–17; 8:45 am]                 attribute for designated retail orders                    The Commission subsequently received
                                                BILLING CODE 7590–01–P                                      under Nasdaq Rule (‘‘Rule(s)’’) 4703,                     two additional comment letters on the
                                                                                                            and to make related changes to Rules                      proposed rule change.9 On March 3,
                                                                                                            4702, 4752, 4753, 4754, and 4757. The                     2017, the Commission instituted
                                                POSTAL SERVICE                                              proposed rule change was published for                    proceedings under Section 19(b)(2)(B) of
                                                                                                            comment in the Federal Register on                        the Act 10 to determine whether to
                                                Product Change—Parcel Select                                December 5, 2016.3 On January 17,                         approve or disapprove the proposed
                                                Negotiated Service Agreement                                2017, pursuant to Section 19(b)(2) of the                 rule change, as modified by Amendment
                                                                                                            Act,4 the Commission designated a                         No. 1.11 The Commission received two
                                                AGENCY:     Postal ServiceTM.                               longer period within which to approve                     additional comment letters on the
                                                ACTION:     Notice.                                         the proposed rule change, disapprove                      proposed rule change in response to the
                                                                                                            the proposed rule change, or institute                    Order Instituting Proceedings.12 On
                                                SUMMARY:    The Postal Service gives
                                                                                                            proceedings to determine whether to                       April 24, 2017, the Exchange submitted
                                                notice of filing a request with the Postal
                                                                                                            approve or disapprove the proposed                        a second comment response letter.13 On
                                                Regulatory Commission to add a
                                                                                                            rule change.5 The Commission initially                    May 31, 2017, the Exchange extended
                                                domestic shipping services contract to
                                                                                                            received seven comment letters on the                     the time period for Commission action
                                                the list of Negotiated Service
                                                                                                            proposed rule change.6 On February 17,                    to August 2, 2017. This order approves
                                                Agreements in the Mail Classification
                                                                                                            2017, the Exchange filed Amendment                        the proposed rule change, as modified
                                                Schedule’s Competitive Products List.                       No. 1 to the proposed rule change 7 and                   by Amendment No. 1.
                                                DATES: Effective date: July 13, 2017.                       submitted a comment response letter.8
                                                FOR FURTHER INFORMATION CONTACT:                                                                                      II. Description of the Proposal, as
                                                Maria W. Votsch, 202–268–6525.                                   3 See
                                                                                                                     Securities Exchange Act Release No. 79428        Modified by Amendment No. 1
                                                                                                            (November 30, 2016), 81 FR 87628 (‘‘Notice’’).
                                                SUPPLEMENTARY INFORMATION: The                                 4 15 U.S.C. 78s(b)(2).                                    The Exchange has proposed to offer a
                                                United States Postal Service® hereby                           5 See Securities Exchange Act Release No. 79810,       new ELO attribute, which would allow
                                                gives notice that, pursuant to 39 U.S.C.                    82 FR 8244 (January 24, 2017). The Commission             certain displayed retail orders to receive
                                                3642 and 3632(b)(3), on July 6, 2017, it                    designated March 5, 2017 as the date by which the         higher priority on the Nasdaq book than
                                                filed with the Postal Regulatory                            Commission shall approve or disapprove, or
                                                                                                            institute proceedings to determine whether to             other orders at the same price
                                                Commission a Request of the United                          approve or disapprove, the proposed rule change.          (‘‘Extended Life Priority’’), and to make
                                                States Postal Service to Add Parcel                            6 See Letters to Brent J. Fields, Secretary,
                                                                                                                                                                      conforming changes to its rules. As
                                                Select Contract 22 to Competitive                           Commission, from: Joseph Saluzzi and Sal Arnuk,           discussed in more detail below, the
                                                Product List. Documents are available at                    Partners, Themis Trading LLC, dated December 19,
                                                                                                            2016 (‘‘Themis Letter I’’); Eric Swanson, EVP,            Exchange has proposed to amend Rule
                                                www.prc.gov, Docket Nos. MC2017–155,                        General Counsel, and Secretary, Bats Global               4703 to set forth the ELO attribute in
                                                CP2017–219.                                                 Markets, Inc., dated December 22, 2016 (‘‘BATS            new subparagraph (m), add an
                                                                                                            Letter’’); Adam Nunes, Head of Business
                                                Stanley F. Mires,                                           Development, Hudson River Trading LLC, dated
                                                                                                                                                                      attachment B to its designated retail
                                                Attorney, Federal Compliance.                               December 22, 2016 (‘‘Hudson River Trading                 order attestation form that sets forth an
                                                                                                            Letter’’); Joanna Mallers, Secretary, FIA Principal       attestation that would be required of
                                                [FR Doc. 2017–14633 Filed 7–12–17; 8:45 am]                 Traders Group, dated December 23, 2016 (‘‘FIA PTG         members in connection with utilizing
                                                BILLING CODE 7710–12–P                                      Letter I’’); Adam C. Cooper, Senior Managing
                                                                                                            Director and Chief Legal Officer, Citadel Securities,     the ELO attribute, and make related
                                                                                                            dated December 27, 2016 (‘‘Citadel Letter I’’);           changes to Rules 4702(b), 4752, 4753,
                                                                                                            Andrew Stevens, General Counsel, IMC Financial            4754, and 4757.
                                                SECURITIES AND EXCHANGE                                     Markets, dated December 28, 2016 (‘‘IMC Letter’’);
                                                COMMISSION                                                  and Venu Palaparthi, SVP, Compliance, Regulatory          A. Proposed Rule 4703(m) and
                                                                                                            & Government Affairs, Virtu Financial LLC, dated          Attestation
                                                [Release No. 34–81097; File No. SR–                         February 9, 2017 (‘‘Virtu Letter’’).
                                                                                                               7 In Amendment No. 1, the Exchange: (i)
                                                NASDAQ–2016–161]                                                                                                        Proposed Rule 4703(m) states that
                                                                                                            Specified that the ELO attribute would be available
                                                                                                            during ‘‘System Hours’’ as defined in Rule 4701(g);
                                                                                                                                                                      ELO is an order attribute that allows an
                                                Self-Regulatory Organizations; The                          (ii) clarified that any subsequent proposal to            order to receive priority in the Nasdaq
                                                NASDAQ Stock Market LLC; Order                              broaden the availability of the ELO attribute would       book above other orders resting on the
                                                Approving a Proposed Rule Change,                           be set forth in a distinct rule filing; (iii) provided    Nasdaq book at the same price that are
                                                as Modified by Amendment No. 1, To                          additional details regarding the calculation of the
                                                                                                            99% ELO eligibility requirement; (iv) proposed to
                                                Adopt a New Extended Life Priority                          assess members’ compliance with ELO eligibility              9 See Letters to Brent J. Fields, Secretary,
                                                Order Attribute Under Rule 4703, and                        requirements on a monthly basis instead of a              Commission, from: John Ramsay, Chief Market
                                                To Make Related Changes to Rules                            quarterly basis as initially proposed; (v) stated that,   Policy Officer, Investors Exchange LLC, dated
                                                                                                            concurrently with the initial launch of the ELO           March 2, 2017 (‘‘IEX Letter’’); and Joseph Saluzzi
                                                4702, 4752, 4753, 4754, and 4757                            attribute, it will implement new surveillances to         and Sal Arnuk, Partners, Themis Trading LLC,
                                                                                                            identify any potential misuse of the ELO attribute;       dated March 3, 2017 (‘‘Themis Letter II’’).
                                                July 7, 2017.                                               (vi) provided additional discussions regarding the           10 15 U.S.C. 78s(b)(2)(B).
                                                                                                            availability of the ELO identifier on the Exchange’s
                                                I. Introduction                                             TotalView ITCH market data feed; (vii) provided
                                                                                                                                                                         11 See Securities Exchange Act Release No. 80149,

                                                                                                                                                                      82 FR 13168 (March 9, 2017) (‘‘Order Instituting
                                                   On November 17, 2016, the NASDAQ                         additional details as to how the ELO attribute
                                                                                                                                                                      Proceedings’’).
                                                                                                            would operate with other order attributes and cross-
                                                Stock Market LLC (‘‘Exchange’’ or                           specific order types; (viii) provided information
                                                                                                                                                                         12 See Letter to Brent J. Fields, Secretary,

                                                ‘‘Nasdaq’’) filed with the Securities and                   regarding the Exchange’s implementation of the            Commission, from Joanna Mallers, Secretary, FIA
                                                Exchange Commission (‘‘Commission’’),                       ELO attribute; and (ix) provided additional               Principal Traders Group, dated March 30, 2017
                                                                                                            justifications for proposing the ELO attribute.           (‘‘FIA PTG Letter II’’); Letter to Eduardo A. Aleman,
sradovich on DSK3GMQ082PROD with NOTICES




                                                pursuant to Section 19(b)(1) of the                                                                                   Assistant Secretary, Commission, from Stephen
                                                                                                            Amendment No. 1 has been placed in the public
                                                Securities Exchange Act of 1934                             comment file for SR–NASDAQ–2016–161 at https://           John Berger, Managing Director, Government &
                                                (‘‘Act’’) 1 and Rule 19b–4 thereunder,2 a                   www.sec.gov/comments/sr-nasdaq-2016-161/                  Regulatory Policy, Citadel Securities, dated March
                                                proposed rule change to adopt a new                         nasdaq2016161-1589828-132168.pdf.                         30, 2017 (‘‘Citadel Letter II’’).
                                                                                                               8 See Letter to Brent J. Fields, Secretary,               13 See Letter to Brent J. Fields, Secretary,
                                                extended life priority order (‘‘ELO’’)                                                                                Commission, from T. Sean Bennett, Associate Vice
                                                                                                            Commission, from T. Sean Bennett, Associate Vice
                                                                                                            President and Principal Associate General Counsel,        President and Principal Associate General Counsel,
                                                  1 15   U.S.C. 78s(b)(1).                                  Nasdaq, dated February 17, 2017 (‘‘Nasdaq                 Nasdaq, dated April 24, 2017 (‘‘Nasdaq Response
                                                  2 17   CFR 240.19b–4.                                     Response Letter I’’).                                     Letter II’’).



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                                                                               Federal Register / Vol. 82, No. 133 / Thursday, July 13, 2017 / Notices                                                    32387

                                                not designated with the ELO attribute.14                    For purposes of determining                        determining compliance with the ELO
                                                As proposed, the ELO attribute would                     compliance with the 99% threshold, the                eligibility requirements.28
                                                be available only for displayed orders                   Exchange would measure the number of                     As noted above, only displayed
                                                that qualify as Designated Retail                        orders with the ELO attribute that rested             Designated Retail Orders would be
                                                Orders,15 and would be available during                  for one second or longer and divide that              eligible for the ELO attribute, and if a
                                                System Hours.16 A Designated Retail                      value by the number of orders that the                Designated Retail Order with a non-
                                                Order with the ELO attribute that is not                 member marked with the ELO                            display attribute also is entered with the
                                                marketable upon entry would be ranked                    attribute.20 Moreover, the one second                 ELO attribute, the order would be added
                                                on the Nasdaq book ahead of other                        time frame would begin at the time the                to the Nasdaq book as a non-displayed
                                                displayed orders at the same price level                 ELO order is entered into the Nasdaq                  order without Extended Life Priority.29
                                                that do not have the ELO attribute, but                  book and would conclude once the                      By way of example, the Exchange noted
                                                behind any other ELO orders at the                       order is removed from the Nasdaq book                 that an order with minimum quantity or
                                                same price level that the Exchange                       or modified by the participant or the                 midpoint pegging attributes would not
                                                received previously.17                                   Nasdaq system.21 As proposed, any                     be able to receive Extended Life Priority
                                                   As proposed, at least 99% of the                                                                            because an order with either of those
                                                                                                         change to an order that would currently
                                                Designated Retail Orders with the ELO                                                                          attributes must be non-displayed.30 The
                                                                                                         result in the order losing priority (i.e., a
                                                attribute entered by the member must                                                                           Exchange also noted that a reserve order
                                                exist unaltered on the Nasdaq book for                   change in the order’s time stamp)
                                                                                                         would, if applied to an ELO order, be                 has a displayed portion and non-
                                                a minimum of one second for an                                                                                 displayed portion, and the displayed
                                                Exchange member to be eligible to use                    considered an alteration of the ELO
                                                                                                         order and stop the clock in terms of                  portion of a reserve order with the ELO
                                                the ELO attribute.18 Exchange members                                                                          attribute would be eligible to receive
                                                would be required to submit a signed                     determining whether the order rested on
                                                                                                         the book unaltered for at least one                   Extended Life Priority while the non-
                                                written attestation that they will comply                                                                      displayed portion of the order would
                                                with these eligibility requirements.19                   second.22 In this vein, the Exchange
                                                                                                                                                               not.31 If the displayed portion of such
                                                                                                         stated that any type of update to an
                                                                                                                                                               an order receives a full execution, the
                                                   14 See also proposed changes to Rule                  order that creates a new time stamp for
                                                                                                                                                               displayed quantity would be
                                                4757(a)(1)(B).                                           priority purposes would count as a
                                                   15 See proposed Rule 4703(m). A ‘‘Designated                                                                replenished from the non-displayed
                                                                                                         modification of the order and noted, by
                                                Retail Order’’ is an agency or riskless principal                                                              reserve quantity, the newly-replenished
                                                                                                         way of example, that each time an ELO
                                                order that meets the criteria of FINRA Rule 5320.03                                                            displayed size would receive a new time
                                                and that originates from a natural person and is         order is updated due to pegging,23 re-
                                                                                                                                                               stamp and Extended Life Priority based
                                                submitted to Nasdaq by a member that designates          pricing, or reserve replenishment, the
                                                it pursuant to Rule 7018, provided that no change                                                              on that time stamp, and a new timer
                                                                                                         one-second timer would restart.24 The
                                                is made to the terms of the order with respect to                                                              would start for purposes of determining
                                                price or side of market and the order does not           Exchange also stated that full                        compliance with the one second
                                                originate from a trading algorithm or any other          cancellations would stop the timer.25 In              requirement.32
                                                computerized methodology. See Rule 7018. If a            addition, a sub-second full or partial                   As proposed, an order designated
                                                Designated Retail Order with a non-display
                                                attribute is also entered with the ELO attribute, the
                                                                                                         execution of an ELO order resting on the              with the ELO attribute would only have
                                                ELO attribute would be ignored and the order             Nasdaq book would not count as an                     Extended Life Priority if it is ranked at
                                                would be ranked on the Nasdaq book as a non-             order modification for purposes of                    its displayed price. Specifically,
                                                displayed order without Extended Life Priority. See      determining compliance with the ELO
                                                proposed Rule 4703(m). The Exchange has stated                                                                 proposed Rule 4703(m) would provide
                                                that it may propose to extend the availability of the    eligibility requirements.26 Accordingly,              that an ELO order that is adjusted by the
                                                ELO functionality to all orders that meet the            a sub-second partial execution of an                  Exchange system upon entry to be
                                                requirements of the ELO attribute at a later time.       ELO order would not reset the time from               displayed on the Nasdaq book at one
                                                See Notice, 81 FR at 87630; see also Amendment           which the one second time frame is
                                                No. 1. According to the Exchange, any such                                                                     price but ranked on the book at a
                                                proposal would be made through a separate filing         measured for the remainder of the                     different, non-displayed price would be
                                                of a proposed rule change with the Commission,           order.27 Likewise, a member’s reduction               ranked without the ELO attribute at the
                                                and would likely require significant changes to the      of the size of a resting ELO order prior
                                                operation of the ELO attribute to account for the                                                              non-displayed price. If the Nasdaq
                                                different participants eligible to use the attribute.
                                                                                                         to one second elapsing also would not                 system subsequently adjusts such an
                                                See Amendment No. 1.                                     count as an alteration for purposes of                order to be displayed and ranked on the
                                                   16 See Amendment No. 1. See also Rule 4701(g)
                                                                                                                                                               Nasdaq book at the same price, the order
                                                (defining ‘‘System Hours’’ to mean the period of         designate certain order entry ports as ‘‘Retail
                                                time beginning at 4:00 a.m. ET and ending at 8:00                                                              would be assigned Extended Life
                                                                                                         Extended Life Order Ports’’ or tag each order as a
                                                p.m. ET (or such earlier time as may be designated       ‘‘Retail Extended Life Order.’’ See id.
                                                                                                                                                               Priority and ranked on the book in time
                                                by Nasdaq on a day when Nasdaq closes early)).              20 See Amendment No. 1.                            priority among other orders with
                                                   17 See proposed Rule 4703(m); see also Notice, 81
                                                                                                            21 See id. For an ELO order that Nasdaq routes     Extended Life Priority at that price.33
                                                FR at 87631.
                                                   18 See proposed Rule 4703(m). The Exchange has
                                                                                                         upon receipt, the one second time frame would            Additionally, proposed Rule 4703(m)
                                                                                                         begin if and when the order returns to Nasdaq and     would provide that, for purposes of the
                                                stated that it will monitor the effectiveness of the     is posted on the Nasdaq book. See id.
                                                one-second minimum resting time and the 99%                 22 See id.
                                                                                                                                                               Nasdaq opening, closing, and halt
                                                threshold, and will propose to adjust these                 23 The Exchange illustrated through an example     crosses, all ELO orders on the Nasdaq
                                                requirements, as needed, in a separate proposed                                                                book upon initiation of a cross may
                                                rule change with the Commission. See Amendment           that each time an ELO order with a primary or
                                                No. 1.                                                   market pegging attribute has its price updated, it    participate in such a cross and retain
                                                   19 See proposed Rule 4703(m). The Exchange has        would be considered a new order for purposes of       priority among orders posted on the
                                                                                                         determining its resting time. See id. According to
                                                proposed to amend its designated retail order                                                                  Nasdaq book that also participate in the
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                                                                                                         the Exchange, each price update would be
                                                attestation form to add an attachment B in order to
                                                                                                         considered a separate order for determining
                                                require members to attest to compliance with the                                                                 28 See   id.
                                                                                                         compliance with the ELO eligibility requirements.
                                                eligibility requirements for the ELO attribute, and
                                                                                                         See id.                                                 29 See   proposed Rule 4703(m); see also supra note
                                                to attest to their understanding of the penalties in        24 See id.                                         15.
                                                cases of non-compliance. See proposed changes to                                                                 30 See
                                                the designated retail order attestation form,
                                                                                                            25 See id.                                                  Amendment No. 1.
                                                                                                            26 See proposed Rule 4703(m); see also               31 See id.
                                                included as Exhibit 3 to Amendment No. 1. As
                                                proposed, the designated retail order attestation        Amendment No. 1.                                        32 See id.

                                                form also would inform members that they can                27 See Amendment No. 1.                              33 See proposed Rule 4703(m).




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                                                32388                          Federal Register / Vol. 82, No. 133 / Thursday, July 13, 2017 / Notices

                                                cross. Upon initiation of a cross, all ELO               eligibility requirements for the second                  Halt Cross), and 4754 (Nasdaq Closing
                                                orders on the Nasdaq book that are                       time.42 If a member fails to meet the                    Cross) to incorporate ELO orders into
                                                eligible to participate in a cross would                 ELO eligibility requirements for a third                 the cross execution priority hierarchies
                                                be processed in accordance with Rule                     time, it would no longer be eligible to                  set forth in each of those rules.
                                                4752 (Opening Process), Rule 4753                        receive Extended Life Priority for its
                                                                                                                                                                  C. Implementation
                                                (Nasdaq Halt Cross), or Rule 4754                        orders.43 In addition, concurrently with
                                                (Nasdaq Closing Cross), as applicable.34                 the launch of the ELO attribute, the                        The Exchange has stated that it plans
                                                ELO orders that are held by the Nasdaq                   Exchange would implement new                             to implement the ELO functionality for
                                                system for participation in the opening                  surveillances to identify any potential                  Designated Retail Orders in a measured
                                                or closing cross would not have                          misuse of the ELO attribute.44 Moreover,                 manner.49 Specifically, the Exchange
                                                Extended Life Priority in the cross,35 but               any attempted manipulation or                            anticipates a rollout of the ELO
                                                would be assigned Extended Life                          misrepresentation of the nature of an                    functionality, beginning with a small set
                                                Priority if the order joins the Nasdaq                   ELO order (e.g., representing a non-                     of symbols and gradually expanding
                                                book upon completion of the cross.36                     retail order to be a Designated Retail                   further, and that it will publish the
                                                Any orders with Extended Life Priority                   Order) would be a violation of Nasdaq’s                  symbols that are eligible for the ELO
                                                that are not executed in a cross would                   rules.45                                                 attribute on its Web site.50 According to
                                                be ranked on the Nasdaq book with                           The Exchange has proposed to                          the Exchange, the exact implementation
                                                Extended Life Priority.37                                designate orders with the ELO attribute                  date would be reliant on several factors,
                                                   The Exchange stated that it would                     with a new, unique identifier.46                         such as the results of extensive testing
                                                carefully monitor members’ use of the                    Specifically, orders with the ELO                        and industry events and initiatives.51
                                                ELO attribute on a monthly basis and                     attribute may be individually designated                 The Exchange currently plans to
                                                would not rely solely on a member’s                      with the new identifier, or may be                       implement the initial set of symbols for
                                                attestation with regard to ELO usage.38                  entered through an order port that has                   ELO in the third quarter of 2017.52
                                                The Exchange also stated that it would                   been set to designate, by default, all
                                                                                                                                                                  III. Discussion and Commission
                                                determine whether a member was in                        orders with the new identifier.47 Orders
                                                                                                                                                                  Findings
                                                compliance with the ELO eligibility                      marked with the new identifier—
                                                requirements for a given month within                    whether on an order-by-order basis or                       After careful review, the Commission
                                                five business days of the end of that                    via a designated port—would be                           finds that the proposed rule change, as
                                                month.39 A member that does not meet                     disseminated via Nasdaq’s TotalView                      modified by Amendment No. 1, is
                                                the ELO eligibility requirements for any                 ITCH data feed.48                                        consistent with the requirements of the
                                                given month would be ineligible to                                                                                Act and the rules and regulations
                                                                                                         B. Additional Conforming Rule Changes                    thereunder applicable to a national
                                                receive Extended Life Priority for its
                                                orders in the month immediately                             In connection with the proposed                       securities exchange.53 In particular, the
                                                following the month in which it did not                  addition of Rule 4703(m), the Exchange                   Commission finds that the proposed
                                                comply.40 Following the end of the                       has proposed to make conforming                          rule change is consistent with Section
                                                ineligible month, a member would once                    changes to Rules 4702(b)(1)(C), (b)(2)(C),               6(b)(5) of the Act,54 which requires,
                                                again be able to enter ELO orders if it                  and (b)(4)(C) to indicate that the ELO                   among other things, that the rules of a
                                                completes a new attestation.41 If a                      attribute may be assigned to price to                    national securities exchange be
                                                member fails to meet the ELO eligibility                 comply, price to display, and post-only                  designed to prevent fraudulent and
                                                requirements for a second time, its                      orders, respectively. In addition, the                   manipulative acts and practices, to
                                                orders would not be eligible for                         Exchange has proposed to amend Rules                     promote just and equitable principles of
                                                Extended Life Priority for the two                       4752 (Opening Process), 4753 (Nasdaq                     trade, to foster cooperation and
                                                months immediately following the                                                                                  coordination with persons engaged in
                                                month in which it did not meet the
                                                                                                            42 Following the end of the ineligible months, a
                                                                                                                                                                  facilitating transactions in securities, to
                                                                                                         member would once again be able to enter ELO             remove impediments to and perfect the
                                                                                                         orders if it completes a new attestation. See
                                                  34 See   id.                                           Amendment No. 1; see also proposed new                   mechanism of a free and open market
                                                  35 According    to the Exchange, cross-specific        attachment B to the Exchange’s designated retail         and a national market system and, in
                                                orders marked with the ELO attribute would be            order attestation Form at Exhibit 3 to Amendment         general, to protect investors and the
                                                eligible to participate in the Nasdaq opening, halt,     No. 1.                                                   public interest, and that the rules are
                                                and closing crosses, but they would be ranked for           43 See Amendment No. 1; see also proposed new
                                                purposes of a cross execution without the ELO            attachment B to the Exchange’s designated retail
                                                                                                                                                                  not designed to permit unfair
                                                attribute. See Notice, 81 FR at 87631. By contrast,      order attestation form at Exhibit 3 to Amendment         discrimination between customers,
                                                orders with the ELO attribute that are ranked on the     No. 1.                                                   issuers, brokers, or dealers; and Section
                                                Nasdaq book (i.e., orders that are in the continuous        44 See Amendment No. 1.
                                                                                                                                                                  6(b)(8) of the Act,55 which requires that
                                                market) would retain Extended Life Priority for             45 See id. According to Nasdaq, like the current
                                                purposes of a cross execution. See id. See also                                                                   the rules of a national securities
                                                                                                         surveillances it conducts, the new surveillances
                                                Amendment No. 1.                                         would identify potential violative conduct that
                                                   36 See proposed Rule 4703(m).                                                                                    49 See  Amendment No. 1.
                                                                                                         would be investigated by Nasdaq and FINRA, and
                                                   37 See id.                                                                                                       50 See  id. The Exchange noted that, in symbols
                                                                                                         if the conduct is found to be violative, the offending
                                                   38 See Amendment No. 1.                               member would be subject to disciplinary action.          that are not eligible for the ELO functionality, it
                                                   39 See id.                                            See id. (citing the Nasdaq Rule 9000 Series). See        would accept orders submitted with the ELO
                                                   40 See id.; see also proposed new attachment B to     also infra notes 96–98 and accompanying text.            attribute as non-ELO orders. See id.
                                                                                                            46 See Notice, 81 FR at 87630–31; see also               51 See id.
                                                the Exchange’s designated retail order attestation
                                                                                                                                                                     52 See id. The Exchange stated that it would
                                                form at Exhibit 3 to Amendment No. 1. The                proposed new attachment B to the Exchange’s
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                                                Exchange has stated that its system would prevent        designated retail order attestation form at Exhibit 3    notify market participants via an Equity Trader
                                                a member that is not eligible to participate in the      to Amendment No. 1.                                      Alert once a specific date for the initial rollout is
                                                program from entering orders that are flagged with          47 See Notice, 81 FR at 87630–31; see also            determined. See id.
                                                                                                                                                                     53 In approving this proposed rule change, the
                                                Extended Life Priority (including such designation       proposed new attachment B to the Exchange’s
                                                on the port level). See Notice, 81 FR at 87630 n.17.     designated retail order attestation form at Exhibit 3    Commission has considered the proposed rule’s
                                                   41 See Amendment No. 1; see also proposed new         to Amendment No. 1.                                      impact on efficiency, competition, and capital
                                                attachment B to the Exchange’s designated retail            48 See Notice, 81 FR at 87630–31. The Exchange        formation. See 15 U.S.C. 78c(f).
                                                                                                                                                                     54 15 U.S.C. 78f(b)(5).
                                                order attestation form at Exhibit 3 to Amendment         is not proposing to disseminate the ELO identifier
                                                No. 1.                                                   via the SIP data feeds. See Amendment No. 1.                55 15 U.S.C. 78f(b)(8).




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                                                                               Federal Register / Vol. 82, No. 133 / Thursday, July 13, 2017 / Notices                                                       32389

                                                exchange not impose any burden on                        competition because it would allow the                    makers and automated liquidity
                                                competition that is not necessary or                     Exchange to compete for order flow by                     providers, who commonly invest in
                                                appropriate in furtherance of the                        creating an order attribute that                          low-latency technology to facilitate
                                                purposes of the Act.                                     inappropriately favors certain market                     efficient order book placement, retail
                                                  The Commission believes that the                       participants at the expense of others.60                  investors generally have a longer
                                                Exchange’s proposed ELO functionality                    Two commenters argued that the                            investment horizon, do not necessarily
                                                should benefit retail investors by                       proposal is unnecessary, stating that                     monitor market changes over very short
                                                providing enhanced order book priority                   there is insufficient evidence that retail                time periods, and generally have not
                                                to retail order flow that is not                         investors are experiencing difficulty in                  focused on efficient order queue
                                                marketable upon entry. Such enhanced                     obtaining fills for resting orders and                    placement of displayed orders.68 As a
                                                order book priority could result in                      therefore would benefit from the                          result, the Exchange believes that its
                                                additional or more immediate execution                   proposed functionality.61                                 current price/display/time priority
                                                opportunities on the Exchange for                           Four commenters also expressed                         structure may limit retail investors from
                                                resting retail orders that otherwise                     concern that the proposal would                           effectively participating on the
                                                would be farther down in the order book                  increase equity market structure                          Exchange, particularly in highly-liquid
                                                queue, and thereby enhance execution                     complexity, create uncertainty regarding                  securities where the sequence of order
                                                opportunities for retail investors.                      the priority of resting orders, and                       arrival is important to participation in
                                                  As noted above, the Commission                         negatively impact market liquidity and                    ensuing transactions on the Nasdaq
                                                received eleven comment letters on the                   price discovery.62 According to these                     order book.69 The Exchange also noted
                                                proposed rule change,56 and two                          commenters, the increased uncertainty                     that providing the proposed ELO
                                                response letters from the Exchange.57                    among liquidity providers would result                    functionality to retail investors would
                                                One of the commenters expressed                          in wider spreads, which would                             help improve execution quality and
                                                support for the proposal, but                            adversely impact long-term investors,                     retail participation in on-exchange
                                                encouraged additional safeguards to                      including institutional and retail                        transactions, which should improve
                                                minimize the opportunity for potential                   investors.63 One of these commenters                      overall market quality on the
                                                gaming of the ELO eligibility                            suggested that the proposal would                         Exchange.70 According to the Exchange,
                                                requirements.58 Other commenters                         negatively impact market makers’                          an increase in participation from the
                                                expressed concerns that focused on the                   hedging strategies in ETFs and their                      retail segment of the market would
                                                availability of the ELO attribute only to                underlying securities, and the                            increase the diversity of the marketplace
                                                retail orders; the eligibility requirements              associated risk and cost would be borne                   and thereby improve general market
                                                for the ELO attribute, including the                     by institutional and retail investors.64                  function and price discovery.71 Further,
                                                attestation requirement and the                          Another commenter argued that ELO                         the Exchange stated that providing a
                                                Exchange’s methods for monitoring                        orders should not receive priority over                   mechanism by which retail orders may
                                                compliance and imposing discipline for                   other orders that have already been                       have an increased chance of execution
                                                non-compliance; the identification of                    resting for at least one second, and that                 on the Exchange would promote
                                                ELO orders in Nasdaq’s market data                       doing so would discourage other market                    competition among the Exchange, its
                                                feed; and the potential conflict between                 participants from displaying liquidity.65                 exchange peers, and off-exchange
                                                the proposed ELO eligibility                                In response, the Exchange stated its                   trading venues.72
                                                requirements and other activities of the                 belief that the growth in internalization
                                                                                                         and the speed of execution has required                      The Commission recognizes that
                                                member.                                                                                                            market participants generally
                                                   Four commenters expressed concern                     differentiation of retail orders, which
                                                                                                         are typically entered by long-term                        distinguish individual retail investors
                                                that the Exchange’s proposal would be                                                                              from professional traders, and that retail
                                                unfairly discriminatory by providing the                 investors, from those of other market
                                                                                                         participants.66 The Exchange noted that                   investors are presumed to be less
                                                ELO functionality only to retail                                                                                   informed than professional traders.
                                                orders.59 One commenter argued that                      the proposal is an effort to promote
                                                                                                         displayed orders with longer time                         Recognizing this distinction, the
                                                the proposal would unfairly burden                                                                                 Commission believes that the
                                                                                                         horizons to enhance the market so that
                                                   56 See supra notes 6, 9, and 12. The IMC Letter       it works better for a wider array of                      Exchange’s proposal to provide the ELO
                                                broadly supported the comments articulated in FIA        market participants.67 According to the                   functionality only to Designated Retail
                                                PTG Letter I.                                            Exchange, unlike professional market                      Orders is consistent with the Act. In
                                                   57 See supra notes 8 and 13.                                                                                    particular, the Commission believes that
                                                   58 See Virtu Letter. Another commenter also                60 See
                                                                                                                   Citadel Letter I at 4.                          the Exchange’s proposal represents a
                                                stated its strong support for exchange innovation             61 See
                                                                                                                   FIA PTG Letter I at 2–3; Citadel Letter I at    reasonable effort to enhance the ability
                                                and providing additional choices for retail orders,
                                                but expressed concern that the Exchange did not
                                                                                                         1–2; Citadel Letter II at 4–5.                            of retail trading interest to participate
                                                                                                            62 See Citadel Letter I at 3–7; Citadel Letter II at
                                                propose strong enough penalties or controls to deter                                                               effectively on an exchange without
                                                                                                         4–5; FIA PTG Letter I at 1–3 and 5–6; FIA PTG
                                                abuse on a real-time basis. See BATS Letter at 1.
                                                                                                         Letter II at 1–2; Hudson River Letter at 2–3; IMC
                                                                                                                                                                   discriminating unfairly against other
                                                   59 See FIA PTG Letter I at 3–4; Hudson River
                                                                                                         Letter.
                                                Trading Letter at 2; Citadel Letter I at 4; Citadel         63 See Citadel Letter I at 3–4; Citadel Letter II at     68 See Amendment No. 1.
                                                Letter II at 1 and 4; IMC Letter. Three commenters
                                                                                                         4; FIA PTG Letter I at 5.                                   69 See Notice, 81 FR at 87630; see also
                                                also expressed general concerns with respect to the         64 See Citadel Letter I at 3.
                                                potential expansion of the ELO functionality                                                                       Amendment No. 1.
                                                                                                            65 See Hudson River Trading Letter at 2–3.               70 See Nasdaq Response Letter I at 3 and 7;
                                                beyond retail orders, or noted that their concerns
                                                regarding the enhanced priority provided to retail          66 See Amendment No. 1.                                Nasdaq Response Letter II at 6–7.
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                                                                                                                                                                     71 See Amendment No. 1. In particular, the
                                                orders under the proposal could be exacerbated in           67 The Exchange also noted that the proposal

                                                connection with any such expansion. See BATS             would provide firms handling retail order flow with       Exchange stated its belief that markets and price
                                                Letter at 1; Citadel Letter I at 6; FIA PTG Letter I     additional options to consider when determining           discovery best function through the interactions of
                                                at 6. In response to these concerns, the Exchange        the best way to represent and execute retail non-         a diverse set of market participants. See id. The
                                                noted that any future expansion of the ELO               marketable limit orders. See Nasdaq Response              Exchange also stated its belief that robust price
                                                functionality beyond retail orders would be subject      Letter I at 3. In addition, the Exchange argued that      discovery is best served when there are many
                                                to a separate rule filing with the Commission. See       the proposal would benefit publicly traded                different perspectives on what the price and timing
                                                Nasdaq Response Letter I at 7. See also Amendment        companies by promoting long-term investment in            of a transaction should be. See id.
                                                No. 1.                                                   corporate securities. See id. at 2.                         72 See Nasdaq Response Letter I at 7.




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                                                32390                           Federal Register / Vol. 82, No. 133 / Thursday, July 13, 2017 / Notices

                                                market participants or inappropriately                    requirement, a participant could game                   orders to originate from organizations in
                                                or unnecessarily burdening competition.                   the 99% threshold by improperly                         very limited circumstances.85 The
                                                   The Commission also does not share                     inflating its number of compliant ELO                   Exchange noted that, accordingly, it
                                                the concern expressed by some                             orders, such as by submitting a large                   does not believe that there is latitude for
                                                commenters that the proposed ELO                          number of non-marketable ELO Orders,                    a member to legally represent itself as
                                                functionality would have a detrimental                    while impermissibly benefiting from its                 eligible to enter an order with ELO
                                                market impact, such as by causing wider                   non-compliant 1% of ELO Orders.78                       priority when the order does not fit
                                                spreads. The Commission believes that                     One of these commenters also stated                     within the definition of Designated
                                                the proposal could lead to increased or                   that the Exchange has not provided                      Retail Order.86
                                                more immediate execution                                  sufficient clarity regarding how it would                  One commenter asserted that the
                                                opportunities on the Exchange for                         calculate whether at least 99% of a                     increased frequency of monitoring
                                                resting retail orders. Moreover, given                    member’s ELO orders have rested                         proposed in Amendment No. 1 did not
                                                that the ELO attribute would only be                      unaltered on the Nasdaq book for a                      address its concerns with the
                                                available for Designated Retail Orders                    minimum of one second.79 Further, two                   Exchange’s proposed monitoring and
                                                that are displayed, to the extent that                    commenters expressed concern that the                   enforcement mechanisms.87 This
                                                Exchange members send more retail                         Exchange has not sufficiently limited                   commenter stated that the Exchange has
                                                interest to the Exchange due to the                       the definition of ‘‘Designated Retail                   not offered any specifics about its
                                                availability of the ELO functionality,                    Order’’ for purposes of the proposed                    proposed new surveillance mechanisms,
                                                this could translate into more displayed                  functionality to truly capture retail                   and that the proposed penalties for
                                                retail interest on the Exchange. If the                   investors and to prevent misuse of the                  misuse of the ELO attribute would not
                                                ELO functionality contributes to greater                  definition.80                                           address the problem that other market
                                                displayed liquidity on the Exchange,                         In response, the Exchange amended                    participants that traded with non-
                                                this may benefit all market participants                  its proposal to add additional detail                   compliant ELO orders were doing so
                                                by improving the price discovery                          regarding the ELO functionality,                        under false assumptions.88 Another
                                                process. In addition, due to the greater                  including how the proposed one-second                   commenter was supportive of the
                                                likelihood that retail orders would have                  timer would operate and how the 99%                     changes proposed in Amendment No. 1
                                                priority at the prevailing inside market                  threshold would be calculated, as well                  (i.e., shortening of the review period
                                                as a result of the ELO functionality, the                 as to shorten the review period for                     from quarterly to monthly; addition of
                                                proposal may in fact encourage tighter                    determining compliance with the                         details regarding how the ELO eligibility
                                                spreads and price formation because                       eligibility requirements from a quarterly               requirements operate; and development
                                                non-retail liquidity providers may need                   review to a monthly review period.81                    of new surveillances to detect potential
                                                to quote more aggressively than the                       The Exchange also stated that it believes               misuse of the ELO attribute), but noted
                                                prevailing market in order to gain                        its proposed 99% threshold is                           that the amendment and the Exchange’s
                                                priority.                                                 appropriate, noting that the standard                   response did not fully alleviate its
                                                   With regard to the Exchange’s                          would require ‘‘near perfect                            specific concerns regarding the
                                                proposed eligibility requirements for the                 performance’’ while allowing some                       definition of ‘‘Designated Retail Order’’
                                                ELO attribute, four commenters                            flexibility in the event any unforeseen                 and the potential for gaming.89
                                                expressed concern that the Exchange’s                     issues may result in de minimis non-                    Similarly, one commenter noted that the
                                                initial proposal to monitor for                           compliance.82 Further, the Exchange                     Exchange has not explained how highly
                                                compliance with the ELO eligibility                       stated that it would establish new                      sophisticated day traders or other
                                                requirements on a quarterly basis would                   surveillances to detect potential misuse                professional traders who are natural
                                                be insufficient to appropriately surveil                  of the proposed functionality and noted                 persons would be prevented from
                                                for misuse of the functionality.73 Two of                 that any attempt to game or otherwise                   utilizing the ELO attribute.90
                                                these commenters advocated for                            abuse the ELO functionality would be a                     In reply, the Exchange noted that its
                                                stronger or more immediate penalties                      violation of the Exchange’s rules and                   proposed rules are properly designed to
                                                for failure to comply with the ELO                        would subject the member to potential                   maintain compliance and that it would
                                                eligibility requirements.74 Specifically,                 disciplinary action.83                                  actively enforce the proposed rules to
                                                one commenter noted that the Exchange                        In addition, the Exchange stated that                achieve compliance.91 The Exchange
                                                should monitor for and penalize abuse                     the definition of Designated Retail Order               also asserted that, because a market
                                                on an intra-quarter basis, and that the                   is clear that the member entering such                  participant’s broker-dealer would make
                                                proposal should impose stronger                           an order must have policies and                         the determination to enter an order as
                                                penalties to deter abuse.75 The other                     procedures designed to ensure that the                  ELO, if a professional trader were to
                                                commenter opined that the Exchange                        order complies with the requirements of                 make consistent sub-second
                                                should conduct weekly reviews and that                    the definition, including that the order                cancellations of its orders, presumably
                                                a participant should be prohibited from                   originate from a natural person.84 The                  the broker-dealer would determine that
                                                utilizing the ELO functionality after two                 Exchange also stated that the definition                orders entered by this customer are not
                                                weeks of non-compliance.76 Moreover,                      of Designated Retail Order allows for                   best suited for ELO usage.92 Finally, the
                                                two commenters suggested that the                                                                                 Exchange reiterated that it would
                                                Exchange should automate the one                             78 See FIA PTG Letter I at 4; Citadel Letter I at
                                                                                                                                                                  monitor behavior to ensure that market
                                                second resting time for ELO orders.77                     6; IEX Letter at 2.                                     participants are not taking steps to
                                                                                                             79 See FIA PTG Letter I at 4. See also IMC Letter.
                                                   In addition, three commenters argued                      80 See FIA PTG Letter I at 4; Citadel Letter I at
                                                that, under the proposed attestation
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                                                                                                                                                                       85 See Nasdaq Response Letter I at 6.
                                                                                                          4–5.
                                                                                                                                                                       86 See id.
                                                                                                             81 See Nasdaq Response Letter I at 4 and
                                                   73 See BATS Letter at 1–2; Citadel Letter I at 4;                                                                   87 See IEX Letter at 3.
                                                                                                          Amendment No. 1. See also supra notes 20–28 and
                                                Themis Letter I at 2–3; Virtu Letter at 2.                                                                             88 See id. at 2–3.
                                                                                                          38–43 and accompanying text.
                                                   74 See BATS Letter at 2; Virtu Letter at 2.               82 See Nasdaq Response Letter I at 4.                     89 See FIA PTG Letter II at 2.

                                                   75 See BATS Letter at 1–2.                                83 See id. See also supra notes 44–45 and                 90 See Citadel Letter I at 4–5; Citadel Letter II at

                                                   76 See Virtu Letter at 2.                              accompanying text.                                      3.
                                                   77 See FIA PTG Letter I at 5; Themis Letter I at          84 See Nasdaq Response Letter I at 6. See also            91 See   Nasdaq Response Letter II at 5–6.
                                                3.                                                        Rule 7018 (defining ‘‘Designated Retail Order’’).            92 See   id. at 6.



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                                                                               Federal Register / Vol. 82, No. 133 / Thursday, July 13, 2017 / Notices                                                        32391

                                                circumvent the letter, intent, or spirit of              unaltered for at least one second.99 Two                 Exchange’s response does not address
                                                the rule.93                                              of these commenters noted that, through                  the concern that the ELO identifier
                                                   The Commission believes that the                      the process of elimination, market                       could help market participants identify
                                                proposal is reasonably designed to                       participants also would be able to                       institutional investor orders.107
                                                ensure that the eligibility criteria for                 identify the preponderance of other                         In reply, the Exchange asserted that
                                                ELO usage are followed appropriately                     quotes as coming from institutions or                    the proposal would create transparency,
                                                and to prevent fraudulent and                            professional market makers.100 One of                    not information leakage.108 According to
                                                manipulative acts and practices. In this                 these commenters also contended,                         the Exchange, transparency differs from
                                                regard, the Commission believes that the                 however, that not tagging ELO orders                     information leakage because it is
                                                measures the Exchange has represented                    would prevent liquidity providers from                   purposeful, equally visible to all, and
                                                that it would take in order to address                   being able to identify their place in the                fully disclosed in public rule proposals,
                                                member non-compliance with the ELO                       queue, and that this uncertainty would                   whereas information leakage is
                                                eligibility criteria, and to surveil for,                lead to wider spreads and smaller order                  generally understood to be inadvertent,
                                                investigate, and punish misuse or                        size.101                                                 selective, and secretive.109 The
                                                gaming of the ELO functionality, are                        The Exchange stated that it does not                  Exchange also reiterated that ELO is a
                                                sufficient to encourage members to take                  believe that information leakage is a                    voluntary feature, and its use can be
                                                all reasonable steps necessary to comply                 concern with respect to the current                      quickly discontinued (and must be
                                                with the ELO eligibility criteria and                    proposal because the ELO functionality                   quickly discontinued if necessary to
                                                provide sufficient deterrence to                         would be available only to retail orders,                comply with the duty of best execution)
                                                members who otherwise would abuse                        and retail investor interest is most often               if ELO orders produce negative
                                                the functionality. In particular, the                    represented by one order at a single                     results.110
                                                Commission notes that the Exchange                       price.102 In addition, according to the                     In addition, the Exchange did not
                                                has represented that it will carefully                   Exchange, the identification of ELO                      share the concern that the identification
                                                monitor its members’ use of the ELO                      orders in the Exchange’s TotalView                       of ELO orders on the Exchange’s data
                                                attribute on a monthly basis and not rely                ITCH market data feed would provide                      feed could affect routing strategies and
                                                solely on a member’s attestation with                    transparency that would be valuable for
                                                                                                                                                                  lead to lower fill rates for ELO orders.
                                                regard to ELO usage.94 If a member does                  the industry in evaluating the efficacy of
                                                                                                                                                                  According to the Exchange, most
                                                not comply with the ELO eligibility                      the proposal.103
                                                                                                            One commenter disagreed with the                      members utilize transaction cost
                                                requirements, it will face suspension,                                                                            analytic tools to evaluate and measure
                                                                                                         Exchange’s argument that information
                                                and ultimately prohibition, from ELO                                                                              the related impact of an execution by
                                                                                                         leakage would not be a concern with
                                                usage.95 The Exchange also has                                                                                    weighing opportunity cost and market
                                                                                                         respect to retail orders.104 This
                                                proposed to implement new                                commenter suggested that with                            impact.111 The Exchange stated that it
                                                surveillances that are designed to                       knowledge that an order has selected                     expects that, as a result of ELO, Nasdaq
                                                identify any potential misuse of the ELO                 the ELO attribute, a market participant                  execution quality metrics will improve
                                                attribute.96 Any potentially violative                   may choose to route to that order last,                  over time and members will adjust
                                                conduct identified by the new                            knowing it would have to remain                          routing behavior to ensure a higher
                                                surveillances would be investigated.97 If                unaltered for at least one second, which                 degree of interaction with the Nasdaq
                                                the conduct is found to be violative, the                could provide lower fill rates for ELO                   book.112
                                                offending member(s) would be subject                     orders if the market participant is able                    The Exchange also stated that the
                                                to disciplinary action.98 The                            to complete its order on other venues                    identification of ELO orders would not
                                                Commission notes that disciplinary                       before routing to Nasdaq to interact with                allow market participants to say with
                                                actions could result in penalties that are               the ELO order.105 This commenter also                    any assurance that all other orders are
                                                in addition to the suspension or                         suggested that it is not clear how a retail              of a particular participant type because
                                                prohibition of ELO usage.                                investor could opt out of the ELO                        not all retail orders will be designated
                                                   With regard to the identification of                  functionality in light of the fact that                  as ELO.113 The Exchange also noted that
                                                ELO orders in Nasdaq’s TotalView ITCH                    Nasdaq would permit Exchange                             retail market participants tend to invest
                                                market data feed, four commenters                        members to designate all orders                          in certain heavily-traded securities,
                                                expressed concern that the proposed                      submitted through a particular entry                     which do not lend themselves to easy
                                                ELO order identifier would reveal to                     port as ELO orders.106 Two other                         identification of the nature of the market
                                                market participants that certain orders                  commenters asserted that the                             participant behind the order.114
                                                are retail orders and must remain
                                                                                                            99 See Citadel Letter I at 5; FIA PTG Letter I at       107 See  IEX Letter at 1–2; Themis Letter II at 2.
                                                  93 See  id.                                            5; Themis Letter I at 1–2; IEX Letter at 1–2.              108 See  Nasdaq Response Letter II at 3–4.
                                                   94 See Amendment No. 1. The attestation form for         100 See FIA PTG Letter I at 5; IEX Letter at 1–2.        109 See id. at 4.
                                                                                                            101 See FIA PTG Letter I at 5.
                                                ELO usage would require the member to attest,                                                                        110 See id.

                                                among other things, that it has implemented                 102 See Nasdaq Response Letter I at 6–7. The             111 See id.
                                                policies and procedures that are reasonably              Exchange acknowledged that information leakage              112 See id.
                                                designed to ensure that substantially all orders         could be a concern for some non-retail market               113 See id.
                                                designated by the member as Designated Retail            participants who may build or unwind significant            114 See id. at 4–5. The Exchange also addressed
                                                Orders comply with the requirements for such             trading positions or engage in proprietary and
                                                                                                                                                                  the statement made by a commenter that consumers
                                                orders. See Notice, 81 FR at 87630 n.15; see also        confidential trading strategies, and that it may be an
                                                                                                                                                                  of the Exchange’s proprietary data feeds already
                                                Amendment No. 1 and the designated retail order          issue if the ELO attribute were to be applied as
                                                                                                                                                                  have information that can be used to identify which
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                                                attestation form at Exhibit 3 to Amendment No. 1.        currently proposed to non-retail market participant
                                                                                                                                                                  orders are submitted by electronic trading firms.
                                                   95 See Amendment No. 1; see also proposed new         orders. See id. at 6.
                                                                                                                                                                  The Exchange sought to correct this statement
                                                attachment B to the Exchange’s designated retail            103 See id. at 7.
                                                                                                                                                                  because its TotalView ITCH market data feed
                                                order attestation form at Exhibit 3 to Amendment            104 See Citadel Letter II at 2.
                                                                                                                                                                  supports voluntary market marker identification or
                                                No. 1.                                                      105 See id.
                                                                                                                                                                  ‘‘attribution,’’ which is used to allow identification
                                                   96 See Amendment No. 1.                                  106 See id. See also FIA PTG Letter I at 3 (stating   of market maker quotes and orders to meet their
                                                   97 See id.
                                                                                                         that the decision whether to classify order flow as      quoting obligations. According to the Exchange, this
                                                   98 See id. and supra note 45 and accompanying         ELO would be made by brokers, not their retail           specification is not limited to any type of market
                                                text; see also Nasdaq Rule 9000 Series.                  customers).                                              participant, and is wholly voluntary. See id. at 7.



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                                                32392                            Federal Register / Vol. 82, No. 133 / Thursday, July 13, 2017 / Notices

                                                   The Commission believes that market                     knowledge’’ exception to separate its                  IV. Conclusion
                                                participants (retail and non-retail) are                   proprietary trading from its handling of                 It is therefore ordered, pursuant to
                                                not likely to be detrimentally affected by                 customer orders.121 The Exchange stated                Section 19(b)(2) of the Act,127 that the
                                                other market participants’ knowledge,                      that this exception should be equally                  proposed rule change (SR–NASDAQ–
                                                via the ELO identifier, that certain                       applicable to a member using the ELO                   2016–161), as modified by Amendment
                                                orders originated from retail investors                    functionality.122 The Exchange also                    No. 1, be, and hereby is, approved.
                                                and must remain unchanged for at least                     noted that it believes that retail investor
                                                one second. In particular, information                                                                              For the Commission, by the Division of
                                                                                                           limit orders that are posted on the                    Trading and Markets, pursuant to delegated
                                                leakage would likely not be a concern                      Exchange will generally not be                         authority.128
                                                for retail interest because retail interest                cancelled in a short period of time such               Eduardo A. Aleman,
                                                is most often represented by one order                     as one second, because retail investors
                                                at a single price.115 Also, the lack of an                                                                        Assistant Secretary.
                                                                                                           tend to have long-term investment goals                [FR Doc. 2017–14666 Filed 7–12–17; 8:45 am]
                                                ELO attribute on any particular order
                                                                                                           and increasing the chance of receiving
                                                would likely not allow market                                                                                     BILLING CODE 8011–01–P
                                                                                                           an execution is worth the risk of their
                                                participants to say with any assurance
                                                that the order is of a particular                          order resting for one second or
                                                participant type.116 Moreover, the                         longer.123                                             SECURITIES AND EXCHANGE
                                                Commission does not believe that                              In response to the Exchange, the                    COMMISSION
                                                identification of ELO orders would                         commenter disputed the Exchange’s                      [Release No. 34–81094; File No. SR–ISE–
                                                necessarily result in market participants                  assertion that the ‘‘no knowledge’’                    2017–72]
                                                choosing to route to ELO orders last and                   exception to the Manning rule should
                                                therefore result in lower fill rates for                   address its concern, noting that it would              Self-Regulatory Organizations; Nasdaq
                                                these orders.117 In addition, the                          persist where a firm may choose not to                 ISE, LLC; Notice of Filing and
                                                Commission notes that the use of the                       use the ‘‘no-knowledge’’ exception in                  Immediate Effectiveness of Proposed
                                                ELO attribute is voluntary.                                order to provide higher fill rates or price            Rule Change To Extend the SPY Pilot
                                                   Finally, one commenter suggested                        improvement opportunities to its                       Program
                                                that the proposal could create a conflict                  customers.124 In reply, the Exchange                   July 7, 2017.
                                                with FINRA Rule 5320, commonly                             noted that this scenario posited by the
                                                known as the Manning rule.118                                                                                        Pursuant to Section 19(b)(1) of the
                                                                                                           commenter is representative of a
                                                According to the commenter, if a broker-                                                                          Securities Exchange Act of 1934 (the
                                                                                                           voluntary strategy used by the broker-
                                                dealer has routed a customer ELO order                                                                            ‘‘Act’’),1 and Rule 19b–4 thereunder,2
                                                                                                           dealer, and that the broker-dealer is not              notice is hereby given that on July 5,
                                                to Nasdaq but is required to pull that
                                                                                                           compelled to use ELO.125                               2017, Nasdaq ISE, LLC (‘‘ISE’’ or
                                                ELO order within one second and fill it
                                                to comply with its obligations under                          The Commission does not believe that                ‘‘Exchange’’) filed with the Securities
                                                FINRA Rule 5320, that broker-dealer                        the commenter’s assertion that broker-                 and Exchange Commission (‘‘SEC’’ or
                                                could become out of compliance with                        dealers could be conflicted in their                   ‘‘Commission’’) the proposed rule
                                                the ELO requirements and, as a result,                     ability to utilize the ELO functionality               change as described in Items I and II
                                                its retail customer limit orders could be                  and also comply with their obligations                 below, which Items have been prepared
                                                disadvantaged vis-á-vis other broker-                     under FINRA Rule 5320 is a basis for                   by the Exchange. The Commission is
                                                dealers’ retail customer limit orders.119                  finding that the Exchange’s proposal is                publishing this notice to solicit
                                                This commenter also asserted that an                       inconsistent with the Act. As the                      comments on the proposed rule change
                                                Exchange member may receive a sub-                         Exchange noted, the ‘‘no-knowledge’’                   from interested persons.
                                                second cancellation request from a                         exception to FINRA Rule 5320 could be                  I. Self-Regulatory Organization’s
                                                customer, which could cause the                            applicable to an Exchange member                       Statement of the Terms of the Substance
                                                member to fall under the 99% threshold                     using the ELO functionality.126 To the                 of the Proposed Rule Change
                                                and become ineligible to submit ELO                        extent firms choose not to rely on the
                                                orders on behalf of other customers.120                                                                              The Exchange proposes to mend its
                                                                                                           ‘‘no-knowledge’’ exception, any                        rules to extend the pilot program that
                                                   In response, the Exchange stated that                   limitation on such firms’ ability to
                                                the Manning obligations of a member                                                                               eliminated position and exercise limits
                                                                                                           utilize the ELO functionality and                      for physically-settled options on the
                                                using the ELO functionality would be                       resulting effect on their ability to
                                                no different from the obligations on an                                                                           SPDR S&P ETF Trust (‘‘SPY’’) (‘‘SPY
                                                                                                           compete with other broker-dealers that                 Pilot Program’’).
                                                OTC market maker that internalizes
                                                                                                           handle retail order flow would stem                       The text of the proposed rule change
                                                orders and relies on the ‘‘no-
                                                                                                           from the firms’ business judgment, not                 is available on the Exchange’s Web site
                                                  115 See   supra note 102 and accompanying text.          the eligibility criteria for ELO attribute             at www.ise.com, at the principal office
                                                  116 See   supra notes 113–114 and accompanying           usage, which apply uniformly to any                    of the Exchange, and at the
                                                text.                                                      Exchange member seeking to utilize the                 Commission’s Public Reference Room.
                                                  117 See supra note 105 and accompanying text.            ELO functionality.
                                                  118 See Citadel Letter I at 2. FINRA Rule 5320(a)                                                               II. Self-Regulatory Organization’s
                                                states that ‘‘[e]xcept as provided herein, a member
                                                                                                              121 See Nasdaq Response Letter I at 5. See also
                                                                                                                                                                  Statement of the Purpose of, and
                                                that accepts and holds an order in an equity                                                                      Statutory Basis for, the Proposed Rule
                                                security from its own customer or a customer of            Supplementary Material .02 to FINRA Rule 5320.
                                                                                                                                                                  Change
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                                                another broker-dealer without immediately                     122 See Nasdaq Response Letter I at 5.
                                                executing the order is prohibited from trading that           123 See id. at 4. See also FIA PTG Letter I at 3      In its filing with the Commission, the
                                                security on the same side of the market for its own
                                                account at a price that would satisfy the customer
                                                                                                           (stating that most retail participants do not cancel   Exchange included statements
                                                                                                           orders within one second).
                                                order, unless it immediately thereafter executes the
                                                                                                              124 See Citadel Letter II at 3–4.                     127 15
                                                customer order up to the size and at the same or                                                                          U.S.C. 78s(b)(2).
                                                better price at which it traded for its own account.’’        125 See Nasdaq Response Letter II at 7.               128 17CFR 200.30–3(a)(12).
                                                  119 See Citadel Letter I at 2.                              126 See Nasdaq Response Letter I at 5. See also       1 15 U.S.C. 78s(b)(1).
                                                  120 See id. at 5.                                        Supplementary Material .02 to FINRA Rule 5320.           2 17 CFR 240.19b–4.




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Document Created: 2017-07-13 01:00:45
Document Modified: 2017-07-13 01:00:45
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
FR Citation82 FR 32386 

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