82 FR 38875 - Proposed Information Collection; Comment Request; Census Barriers, Attitudes, and Motivators Survey (CBAMS) 2020

DEPARTMENT OF COMMERCE
Census Bureau

Federal Register Volume 82, Issue 157 (August 16, 2017)

Page Range		38875-38876
FR Document		2017-17304

The Department of Commerce, as part of its continuing effort to reduce paperwork and respondent burden, invites the general public and other Federal agencies to take this opportunity to comment on proposed and/or continuing information collections, under the provisions of the Paperwork Reduction Act.

Federal Register, Volume 82 Issue 157 (Wednesday, August 16, 2017)

[Federal Register Volume 82, Number 157 (Wednesday, August 16, 2017)]
[Notices]
[Pages 38875-38876]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2017-17304]


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DEPARTMENT OF COMMERCE

Census Bureau


Proposed Information Collection; Comment Request; Census 
Barriers, Attitudes, and Motivators Survey (CBAMS) 2020

AGENCY: U.S. Census Bureau, Department of Commerce.

ACTION: Notice.

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SUMMARY: The Department of Commerce, as part of its continuing effort 
to reduce paperwork and respondent burden, invites the general public 
and other Federal agencies to take this opportunity to comment on 
proposed and/or continuing information collections, under the 
provisions of the Paperwork Reduction Act.

DATES: To ensure consideration, written comments must be submitted on 
or before 30 days from publishing.

ADDRESSES: Direct all written comments to Jennifer Jessup, Departmental 
Paperwork Clearance Officer, Department of Commerce, Room 6616, 14th 
and Constitution Avenue NW, Washington, DC 20230 (or via the Internet 
at [email protected]).

FOR FURTHER INFORMATION CONTACT: Requests for additional information 
and instructions should be directed to Gina Walejko at 301-763-1643 or 
by email to [email protected] or by contacting Monica Vines at 
301-763-8813 or by email to [email protected].

SUPPLEMENTARY INFORMATION: 

I. Abstract

    The U.S. Census Bureau plans to request clearance to conduct the 
Census Barriers, Attitudes, and Motivators Survey (CBAMS) to measure 
public knowledge, awareness, and perceptions about the decennial census 
as well as behaviors and attitudes related to participating in the 
decennial census. This research will complement previous iterations of 
surveys designed to gauge public knowledge, attitudes, and behavior 
regarding the decennial censuses, as well as inform the strategic 
direction of the Census Bureau's 2020 Census Integrated Partnership and 
Communications (IPC) Program. While results are integral to designing 
the 2020 IPC, they will also be used to better understand the Census 
Bureau's

[[Page 38876]]

audiences, to communicate with the public regarding other data 
collections, and to improve our communications and outreach materials 
(e.g., data products, Web sites, etc.).
    Once every ten years, the Census Bureau conducts an enumeration of 
the United States, Puerto Rico, and U. S. territories populations and 
housing. It is an extremely complex undertaking that requires the 
participation of every household in the country, reaching people from 
the most remote Alaskan villages to the most crowded inner cities. The 
role of the IPC is to increase public awareness and motivate people to 
self-respond to the census promptly.
    The Census Bureau developed the 2010 Census Integrated 
Communications Campaign (ICC) in an effort to build on the success of 
the Census 2000 Partnership and Marketing Program. The ICC was multi-
targeted, multi-media, and multi-lingual, using traditional media like 
television, radio, print, and out-of-home, as well as new media, such 
as blogs, social media, and other online efforts, and non-traditional 
media like food trucks, ethnic stores, and restaurants.
    The Census Bureau is planning a 2020 Census that will provide more 
ways to self-respond--paper, Internet, and telephone. To support this 
goal, the IPC will create a communications campaign with messages and 
media plans developed for specific audience segments with unique 
response behaviors, attitudes, and demographics. Targeted messages and 
the selection of the unique channels that these specific audiences 
consume will almost guarantee the visibility this campaign needs among 
target audiences. These audience segments will be developed using 2010 
Census and American Community Survey (ACS) participation data as well 
as measures of knowledge, attitudes, barriers, and motivators to 2010 
decennial participation documented in past CBAMS surveys. However, the 
environmental landscape has shifted since the Census 2010, and the 
Census Bureau is facing new challenges. CBAMS 2020, in conjunction with 
the analysis of other data sources, will measure current barriers to 
census data collection including:
     Distrust in federal, state and local government entities,
     Concerns about privacy and confidentiality,
     Lack of census familiarity and knowledge, and
     Limits of Internet penetration and use.
    The immediate purpose of CBAMS 2020 is to inform message 
development and media planning for the IPC with the ultimate goal of 
increasing self-response, though results will inform across the board 
improvements in customer communications where possible. Although 
collected data will not be used to produce official Census Bureau 
estimates, the Census Bureau will publish a report detailing results 
and explaining by whom this data will be used. This report will in no 
way identify individuals.

Method of Collection

    CBAMS 2020 will be administered to a sample of addresses. First, a 
pre-notification letter will notify addresses of the data collection. 
Later mailings will give addresses a choice of filling out the survey 
online or via a mailed paper questionnaire. Non-responding households 
will be mailed reminders, and flagged-Hispanic households will receive 
a two-sided letter in both English and Spanish. This protocol provides 
no follow-up to nonrespondents in person or by phone. CBAMS 2020 will 
test the use of $2, $5, and $10 gifts provided to sample members to 
increase the response rate. All participants will receive a monetary 
incentive, but the dollar amount will vary. CBAMS 2020 survey will 
focus on the following topic areas:
     Awareness and familiarity with the decennial census;
     Likelihood to participate in the decennial census;
     Attitudinal, personal, and community motivators related to 
decennial census participation;
     Barriers to decennial census participation;
     Internet use and skills;
     Knowledge related to the decennial census;
     Trust in federal, state and local government entities;
     Civic participation;
     Media use; and
     Sociodemographic characteristics.
    For more information, please contact Gina Walejko at 301-763-1643 
or by email to [email protected] or by contacting Monica Vines 
at 301-763-8813 or by email to [email protected].

II. Data

    Office of Management and Budget (OMB) Control Number: 0607-0978.
    Form Number: N/A.
    Type of Review: Nonsubstantive change request.
    Affected Public: Individuals.
    Estimated Number of Respondents: 35,000.
    Estimated Time per Response: 25 minutes.
    Estimated Total Annual Burden Hours: Approximately 14,600 hours.
    Estimated Total Annual Cost: There is no cost to the respondents 
other than their time.
    Confidentiality: Yes, Title 13 U.S.C. Section 9 confidentiality 
applies to the information the respondent provides.
    Legal Authority: Title 13 U.S.C. Section 182.

III. Request for Comments

    Comments are invited on: (a) Whether the proposed collection of 
information is necessary for the proper performance of the functions of 
the agency, including whether the information shall have practical 
utility; (b) the accuracy of the agency's estimate of the burden 
(including hours and cost) of the proposed collection of information; 
(c) ways to enhance the quality, utility, and clarity of the 
information to be collected; and (d) ways to minimize the burden of the 
collection of information on respondents, including through the use of 
automated collection techniques or other forms of information 
technology.
    Comments submitted in response to this notice will be summarized 
and/or included in the request for OMB approval of this information 
collection; they also will become a matter of public record.
    Written comments and recommendations on this collection should be 
sent within 30 days of publication of this notice to 
[email protected].

Sheleen Dumas,
Departmental PRA Lead, Office of the Chief Information Officer.
[FR Doc. 2017-17304 Filed 8-15-17; 8:45 am]
 BILLING CODE 3510-07-P

38875

Notices Federal Register
Vol. 82, No. 157

Wednesday, August 16, 2017

This section of the FEDERAL REGISTER line connections to the toll-free DEPARTMENT OF COMMERCE
contains documents other than rules or telephone number. Persons with hearing
proposed rules that are applicable to the impairments may also follow the Census Bureau
public. Notices of hearings and investigations,
proceedings by first calling the Federal
committee meetings, agency decisions and Proposed Information Collection;
rulings, delegations of authority, filing of Relay Service at 1–800–977–8339 and
Comment Request; Census Barriers,
petitions and applications and agency providing the Service with the
Attitudes, and Motivators Survey
statements of organization and functions are conference call number and conference
(CBAMS) 2020
examples of documents appearing in this ID number.
section. AGENCY: U.S. Census Bureau,
Members of the public are also
entitled to submit written comments; Department of Commerce.
the comments must be received in the ACTION: Notice.
COMMISSION ON CIVIL RIGHTS
regional office within 30 days following
SUMMARY: The Department of
Notice of Public Meeting of the the meeting. Written comments may be Commerce, as part of its continuing
Alabama Advisory Committee for mailed to the Midwestern Regional effort to reduce paperwork and
Orientation and To Discuss Civil Office, U.S. Commission on Civil Rights, respondent burden, invites the general
Rights Topics in the State 55 W. Monroe St., Suite 410, Chicago, public and other Federal agencies to
AGENCY: U.S. Commission on Civil IL 60615. They may also be faxed to the take this opportunity to comment on
Rights. Commission at (312) 353–8324, or proposed and/or continuing information
ACTION: Announcement of meeting.
emailed to Carolyn Allen at callen@ collections, under the provisions of the
usccr.gov. Persons who desire Paperwork Reduction Act.
SUMMARY: Notice is hereby given, additional information may contact the DATES: To ensure consideration, written
pursuant to the provisions of the rules Midwestern Regional Office at (312) comments must be submitted on or
and regulations of the U.S. Commission 353–8311. before 30 days from publishing.
on Civil Rights (Commission) and the
Records generated from this meeting ADDRESSES: Direct all written comments
Federal Advisory Committee Act that
the Alabama Advisory Committee may be inspected and reproduced at the to Jennifer Jessup, Departmental
(Committee) will hold a meeting on Midwestern Regional Office, as they Paperwork Clearance Officer,
Tuesday, August 29, 2017, at 2:00 p.m. become available, both before and after Department of Commerce, Room 6616,
CST for the purpose of orientation and the meeting. Records of the meeting will 14th and Constitution Avenue NW,
a discussion on civil rights topics be available via www.facadatabase.gov Washington, DC 20230 (or via the
affecting the state. under the Commission on Civil Rights, Internet at PRAcomments@doc.gov).
DATES: The meeting will be held on Alabama Advisory Committee link FOR FURTHER INFORMATION CONTACT:
Tuesday, August 29, 2017, at 2:00 p.m. (http://www.facadatabase.gov/ Requests for additional information and
CST. committee/committee.aspx?cid= instructions should be directed to Gina
Public Call Information: Dial: (877) 233&aid=17). Persons interested in the Walejko at 301–763–1643 or by email to
419–6591, Conference ID: 7443916. work of this Committee are directed to gina.k.walejko@census.gov or by
FOR FURTHER INFORMATION CONTACT: the Commission’s Web site, http:// contacting Monica Vines at 301–763–
David Barreras, DFO, at dbarreras@ www.usccr.gov, or may contact the 8813 or by email to monica.j.vines@
usccr.gov or (312) 353–8311. Midwestern Regional Office at the above census.gov.
SUPPLEMENTARY INFORMATION: Members email or street address. SUPPLEMENTARY INFORMATION:
of the public can listen to the
Agenda I. Abstract
discussion. This meeting is available to
the public through the following toll- Welcome and Roll Call The U.S. Census Bureau plans to
free call-in number: (877) 419–6591, request clearance to conduct the Census
conference ID: 7443916. Any interested Orientation Barriers, Attitudes, and Motivators
member of the public may call this Civil Rights Topics in Arkansas Survey (CBAMS) to measure public
number and listen to the meeting. An Future Plans and Actions knowledge, awareness, and perceptions
open comment period will be provided about the decennial census as well as
to allow members of the public to make Public Comment behaviors and attitudes related to
a statement as time allows. The Adjournment participating in the decennial census.
conference call operator will ask callers Dated: August 10, 2017. This research will complement previous
to identify themselves, the organization iterations of surveys designed to gauge
David Mussatt,
asabaliauskas on DSKBBXCHB2PROD with NOTICES

they are affiliated with (if any), and an public knowledge, attitudes, and
email address prior to placing callers Supervisory Chief, Regional Programs Unit. behavior regarding the decennial
into the conference room. Callers can [FR Doc. 2017–17282 Filed 8–15–17; 8:45 am] censuses, as well as inform the strategic
expect to incur regular charges for calls BILLING CODE P direction of the Census Bureau’s 2020
they initiate over wireless lines, Census Integrated Partnership and
according to their wireless plan. The Communications (IPC) Program. While
Commission will not refund any results are integral to designing the 2020
incurred charges. Callers will incur no IPC, they will also be used to better
charge for calls they initiate over land- understand the Census Bureau’s

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Document Created: 2017-08-16 10:26:52
Document Modified: 2017-08-16 10:26:52

Category		Regulatory Information
Collection		Federal Register
sudoc Class		AE 2.7: GS 4.107: AE 2.106:
Publisher		Office of the Federal Register, National Archives and Records Administration
Section		Notices
Action		Notice.
Dates		To ensure consideration, written comments must be submitted on or before 30 days from publishing.
Contact		Requests for additional information and instructions should be directed to Gina Walejko at 301-763-1643 or by email to [email protected] or by contacting Monica Vines at 301-763-8813 or by email to [email protected]
FR Citation		82 FR 38875

82 FR 38875 - Proposed Information Collection; Comment Request; Census Barriers, Attitudes, and Motivators Survey (CBAMS) 2020

DEPARTMENT OF COMMERCECensus Bureau

Federal Register Volume 82, Issue 157 (August 16, 2017)

DEPARTMENT OF COMMERCE
Census Bureau