82_FR_58658 82 FR 58421 - Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements; Guidance for Industry; Availability

82 FR 58421 - Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements; Guidance for Industry; Availability

DEPARTMENT OF HEALTH AND HUMAN SERVICES
Food and Drug Administration

Federal Register Volume 82, Issue 237 (December 12, 2017)

Page Range58421-58424
FR Document2017-26725

The Food and Drug Administration (FDA or Agency) is announcing the availability of a guidance for industry entitled ``Product Name Placement, Size, and Prominence in Promotional Labeling and Advertisements.'' The guidance clarifies the requirements for product name placement, size, prominence, and frequency in promotional labeling and advertisements for human prescription drugs, including prescription biological products, and for animal prescription drugs. This guidance finalizes the revised draft guidance issued on November 20, 2013 (``Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling''). FDA is also announcing that a proposed collection of information has been submitted to the Office of Management and Budget (OMB) for review and clearance under the Paperwork Reduction Act of 1995 (the PRA).

Federal Register, Volume 82 Issue 237 (Tuesday, December 12, 2017)
[Federal Register Volume 82, Number 237 (Tuesday, December 12, 2017)]
[Notices]
[Pages 58421-58424]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2017-26725]


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DEPARTMENT OF HEALTH AND HUMAN SERVICES

Food and Drug Administration

[Docket No. FDA-1999-D-4079]


Product Name Placement, Size, and Prominence in Promotional 
Labeling and Advertisements; Guidance for Industry; Availability

AGENCY: Food and Drug Administration, HHS.

ACTION: Notice of availability.

-----------------------------------------------------------------------

SUMMARY: The Food and Drug Administration (FDA or Agency) is announcing 
the availability of a guidance for industry entitled ``Product Name 
Placement, Size, and Prominence in Promotional Labeling and 
Advertisements.'' The guidance clarifies the requirements for product 
name placement, size, prominence, and frequency in promotional labeling 
and advertisements for human prescription drugs, including prescription 
biological products, and for animal prescription

[[Page 58422]]

drugs. This guidance finalizes the revised draft guidance issued on 
November 20, 2013 (``Product Name Placement, Size, and Prominence in 
Advertising and Promotional Labeling'').
    FDA is also announcing that a proposed collection of information 
has been submitted to the Office of Management and Budget (OMB) for 
review and clearance under the Paperwork Reduction Act of 1995 (the 
PRA).

DATES: The announcement of the guidance is published in the Federal 
Register on December 12, 2017.

ADDRESSES: To ensure that comments on the information collection are 
received, OMB recommends that written comments be faxed to the Office 
of Information and Regulatory Affairs, OMB, Attn: FDA Desk Officer, 
FAX: 202-395-7285, or emailed to [email protected]. All 
comments should be identified with the OMB control number 0910--New and 
title ``Product Name Placement, Size, and Prominence in Promotional 
Labeling and Advertisements.'' Also, include the FDA docket number 
found in brackets in the heading of this document.
    You may submit either electronic or written comments on Agency 
guidances at any time as follows:

Electronic Submissions

    Submit electronic comments in the following way:
     Federal eRulemaking Portal: https://www.regulations.gov. 
Follow the instructions for submitting comments. Comments submitted 
electronically, including attachments, to https://www.regulations.gov 
will be posted to the docket unchanged. Because your comment will be 
made public, you are solely responsible for ensuring that your comment 
does not include any confidential information that you or a third party 
may not wish to be posted, such as medical information, your or anyone 
else's Social Security number, or confidential business information, 
such as a manufacturing process. Please note that if you include your 
name, contact information, or other information that identifies you in 
the body of your comments, that information will be posted on https://www.regulations.gov.
     If you want to submit a comment with confidential 
information that you do not wish to be made available to the public, 
submit the comment as a written/paper submission and in the manner 
detailed (see ``Written/Paper Submissions'' and ``Instructions'').

Written/Paper Submissions

    Submit written/paper submissions as follows:
     Mail/Hand delivery/Courier (for written/paper 
submissions): Dockets Management Staff (HFA-305), Food and Drug 
Administration, 5630 Fishers Lane, Rm. 1061, Rockville, MD 20852.
     For written/paper comments submitted to the Dockets 
Management Staff, FDA will post your comment, as well as any 
attachments, except for information submitted, marked and identified, 
as confidential, if submitted as detailed in ``Instructions.''
    Instructions: All submissions received must include the Docket No. 
FDA-1999-D-4079 for ``Product Name Placement, Size, and Prominence in 
Promotional Labeling and Advertisements; Guidance for Industry; 
Availability.'' Received comments will be placed in the docket and, 
except for those submitted as ``Confidential Submissions,'' publicly 
viewable at https://www.regulations.gov or at the Dockets Management 
Staff between 9 a.m. and 4 p.m., Monday through Friday.
     Confidential Submissions--To submit a comment with 
confidential information that you do not wish to be made publicly 
available, submit your comments only as a written/paper submission. You 
should submit two copies total. One copy will include the information 
you claim to be confidential with a heading or cover note that states 
``THIS DOCUMENT CONTAINS CONFIDENTIAL INFORMATION.'' The Agency will 
review this copy, including the claimed confidential information, in 
its consideration of comments. The second copy, which will have the 
claimed confidential information redacted/blacked out, will be 
available for public viewing and posted on https://www.regulations.gov. 
Submit both copies to the Dockets Management Staff. If you do not wish 
your name and contact information to be made publicly available, you 
can provide this information on the cover sheet and not in the body of 
your comments and you must identify this information as 
``confidential.'' Any information marked as ``confidential'' will not 
be disclosed except in accordance with 21 CFR 10.20 and other 
applicable disclosure law. For more information about FDA's posting of 
comments to public dockets, see 80 FR 56469, September 18, 2015, or 
access the information at: https://www.thefederalregister.org/fdsys/pkg/FR-2015-09-18/pdf/2015-23389.pdf.
    Docket: For access to the docket to read background documents or 
the electronic and written/paper comments received, go to https://www.regulations.gov and insert the docket number, found in brackets in 
the heading of this document, into the ``Search'' box and follow the 
prompts and/or go to the Dockets Management Staff, 5630 Fishers Lane, 
Rm. 1061, Rockville, MD 20852.
    You may submit comments on any guidance at any time (see 21 CFR 
10.115(g)(5)).
    Submit written requests for single copies of the guidance to the 
Division of Drug Information, Center for Drug Evaluation and Research, 
Food and Drug Administration, 10001 New Hampshire Ave., Hillandale 
Building, 4th Floor, Silver Spring, MD 20993-0002; or the Office of 
Communication, Outreach and Development, Center for Biologics 
Evaluation and Research, Food and Drug Administration, 10903 New 
Hampshire Ave., Bldg. 71, Rm. 3128, Silver Spring, MD 20993-0002; or 
the Policy and Regulations Staff (HFV-6), Center for Veterinary 
Medicine, Food and Drug Administration, 7519 Standish Pl., Rockville, 
MD 20855. Send one self-addressed adhesive label to assist that office 
in processing your requests. See the SUPPLEMENTARY INFORMATION section 
for electronic access to the guidance document.

FOR FURTHER INFORMATION CONTACT: Regarding human prescription drugs: 
Sheila Ryan, Center for Drug Evaluation and Research, Food and Drug 
Administration, 10903 New Hampshire Ave., Bldg. 51, Rm. 3320, Silver 
Spring, MD 20993-0002, 301-796-1200. Regarding human prescription 
biological products: Stephen Ripley, Center for Biologics Evaluation 
and Research, Food and Drug Administration, 10903 New Hampshire Ave., 
Bldg. 71, Rm. 7301, Silver Spring, MD 20993-0002, 240-402-7911. 
Regarding animal prescription drugs: Thomas Moskal, Center for 
Veterinary Medicine (HFV-216), Food and Drug Administration, 7519 
Standish Pl., Rockville, MD 20855, 240-402-6251.

SUPPLEMENTARY INFORMATION:

I. Background

    FDA is announcing the availability of a guidance for industry 
entitled ``Product Name Placement, Size, and Prominence in Promotional 
Labeling and Advertisements.'' This guidance clarifies the requirements 
for product name placement, size, prominence, and frequency in 
promotional labeling and advertisements for human prescription drugs, 
including prescription biological products, and for animal prescription 
drugs. The disclosure of the product

[[Page 58423]]

name in promotional labeling and advertisements for all human 
prescription drugs, including prescription biological products, and 
animal prescription drugs is important for the proper identification of 
such products to ensure their safe and effective use.
    The placement, size, prominence, and frequency of the proprietary 
and established names for human prescription drugs, including 
prescription biological products, and for prescription animal drugs are 
specified in labeling and advertising regulations (21 CFR 201.10(g) and 
(h) and 202.1(b), (c), and (d)).
    The recommendations in this guidance pertain to product names in 
traditional print promotional labeling and advertisements (e.g., 
journal ads, detail aids, brochures), audiovisual promotional labeling 
(e.g., videos shown in a health care provider's office), broadcast 
advertisements (e.g., television advertisements, radio advertisements), 
and electronic and computer-based promotions (e.g., internet, social 
media, emails, CD-ROMs, DVDs).
    In the Federal Register of November 20, 2013 (78 FR 69691), FDA 
announced the availability of the revised draft guidance entitled 
``Product Name Placement, Size, and Prominence in Advertising and 
Promotional Labeling.'' FDA received one comment on the revised draft 
guidance, which requested additional clarification on the individual 
recommendations in the guidance, and FDA considered this comment as the 
guidance was finalized. In addition to a title change and editorial 
changes made primarily for clarification, the guidance has been revised 
to clarify certain concepts discussed in the revised draft guidance and 
to provide examples illustrating prominence issues.
    This guidance is being issued consistent with FDA's good guidance 
practices regulation (21 CFR 10.115). The guidance represents the 
current thinking of FDA on ``Product Name Placement, Size, and 
Prominence in Promotional Labeling and Advertisements.'' It does not 
establish any rights for any person and is not binding on FDA or the 
public. You can use an alternative approach if it satisfies the 
requirements of the applicable statutes and regulations. This guidance 
is not subject to Executive Order 12866.

II. Paperwork Reduction Act of 1995

    In compliance with 44 U.S.C. 3507, FDA has submitted the following 
proposed collection of information to OMB for review and clearance. The 
information collection requests in support of the guidance are 
discussed below. Specifically, the guidance discusses the requirement 
in FDA's regulations for prescription drug promotional labeling and 
advertisements to include the established name in conjunction with the 
proprietary name, and explains FDA recommendations that:
     Firms should include the established name at least once 
per page or spread where the proprietary name most prominently appears.
     The established name should be placed either directly 
beside or below the proprietary name without any intervening matter.
     The size of the established name should be at least half 
the size of the presentation of the proprietary name wherever the 
established name is required.
     For superimposed text that is equivalent to a headline or 
tagline, the established name should be presented alongside the most 
prominent presentation of the proprietary name in audiovisual 
promotional materials (promotional labeling and broadcast 
advertisements).
     For electronic and computer-based promotion, the 
established name should accompany the proprietary name at least once 
per Web page, and this should generally be where the proprietary name 
most prominently appears on the Web page.
    Thus, the guidance recommends that firms disclose certain 
information to others to fulfill the product name placement 
requirements found in FDA's regulations. This ``third-party 
disclosure'' constitutes a ``collection of information'' under the PRA. 
Disclosures in advertising pursuant to 21 CFR 202.1 are covered by an 
existing information collection (OMB control number 0910-0686), so this 
information collection request covers only disclosures in labeling in 
accordance with 21 CFR 201.10(g) and (h).
    In the Federal Register of November 20, 2013, FDA published a 60-
day notice requesting public comment on the proposed collection of 
information and the estimated annual burden for third party disclosure. 
FDA received no comments in response to the four information collection 
topics solicited in the notice. FDA has received more up-to-date 
submission data since the 60-day notice published, therefore, we have 
adjusted our estimates of respondents and disclosures accordingly. The 
estimated amount of time per disclosure has not changed. We therefore 
estimate the burden associated with the information collection as 
follows:

                                               Table 1--Estimated Annual Third-Party Disclosure Burden \1\
--------------------------------------------------------------------------------------------------------------------------------------------------------
                                                                                         Number of                       Average burden
                      Guidance recommendations                          Number of       disclosures      Total annual    per disclosure    Total hours
                                                                       respondents    per  respondent    disclosures       (in hours)
--------------------------------------------------------------------------------------------------------------------------------------------------------
Disclosures Related to Product Name Placement, Size, and Prominence             407            256.4          104,358                3          313,074
--------------------------------------------------------------------------------------------------------------------------------------------------------
\1\ There are no capital costs or operating and maintenance costs associated with this collection of information.

    As reflected in table 1, we provide an estimate of the annual 
third-party disclosure burden associated with this collection of 
information. The placement, size, prominence, and frequency of the 
proprietary and established names for human prescription drugs, 
including prescription biological products, and animal prescription 
drugs are specified in labeling and advertising regulations (21 CFR 
201.10(g) and (h); 202.1(b), (c) and (d); and 610.62). Using calendar 
year 2015 data, FDA estimates that, for prescription human and animal 
drugs and biological products, approximately 407 firms disseminate 
approximately 104,358 advertisements and promotional pieces each year. 
We further estimate that the burden hours associated with the 
regulatory requirements would be approximately 3 hours per disclosure.
    FDA is issuing this final guidance subject to OMB approval of the 
information collection. Before implementing the information collection 
provisions of the guidance, FDA will publish a notice in the Federal 
Register announcing OMB's decision to

[[Page 58424]]

approve, modify, or disapprove the collections of information, 
including OMB control number(s) for newly approved collections.
    This guidance also refers to previously approved collections of 
information found in FDA regulations. The collections of information 
associated with 21 CFR 202.1 have been approved under OMB control 
number 0910-0686.

III. Electronic Access

    Persons with access to the internet may obtain the guidance at 
https://www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/default.htm, https://www.fda.gov/BiologicsBloodVaccines/GuidanceComplianceRegulatoryInformation/default.htm, https://www.fda.gov/AnimalVeterinary/GuidanceComplianceEnforcement/GuidanceforIndustry/default.htm, or https://www.regulations.gov.

    Dated: December 7, 2017.
Leslie Kux,
Associate Commissioner for Policy.
[FR Doc. 2017-26725 Filed 12-11-17; 8:45 am]
 BILLING CODE 4164-01-P



                                                                          Federal Register / Vol. 82, No. 237 / Tuesday, December 12, 2017 / Notices                                                58421

                                                    Perception: Evidence from a Meta-                  gain approval of a new drug application               petitioner has identified no data or other
                                                    Analysis.’’ Journal of Communication,              (NDA).                                                information suggesting that NOROXIN
                                                    58(2), 280–300, 2008.                                 The 1984 amendments include what                   (norfloxacin) tablets, 400 mg, was
                                               19. DeLorme, D.E., J. Huh, and L.N. Reid.               is now section 505(j)(7) of the Federal               withdrawn for reasons of safety or
                                                    ‘‘Perceived Effects of Direct-To-                  Food, Drug, and Cosmetic Act (21 U.S.C.
                                                    Consumer (DTC) Prescription Drug
                                                                                                                                                             effectiveness. We have carefully
                                                    Advertising on Self and Others.’’ Journal
                                                                                                       355(j)(7)), which requires FDA to                     reviewed our files for records
                                                    of Advertising, 35(3), 47–65, 2006.                publish a list of all approved drugs.                 concerning the withdrawal of NOROXIN
                                               20. Fisher, R.A. The Design of Experiments.             FDA publishes this list as part of the                (norfloxacin) tablets, 400 mg, from sale.
                                                    Edinburgh, United Kingdom: Oliver and              ‘‘Approved Drug Products With                         We have also independently evaluated
                                                    Boyd, 1937.                                        Therapeutic Equivalence Evaluations,’’                relevant literature and data for possible
                                                 Dated: December 6, 2017.                              which is known generally as the                       postmarketing adverse events. We have
                                                                                                       ‘‘Orange Book.’’ Under FDA regulations,               reviewed the available evidence and
                                               Leslie Kux,
                                                                                                       drugs are removed from the list if the                determined that this drug product was
                                               Associate Commissioner for Policy.                      Agency withdraws or suspends                          not withdrawn from sale for reasons of
                                               [FR Doc. 2017–26704 Filed 12–11–17; 8:45 am]            approval of the drug’s NDA or ANDA                    safety or effectiveness.
                                               BILLING CODE 4164–01–P                                  for reasons of safety or effectiveness or                Accordingly, the Agency will
                                                                                                       if FDA determines that the listed drug                continue to list NOROXIN (norfloxacin)
                                                                                                       was withdrawn from sale for reasons of                tablets, 400 mg, in the ‘‘Discontinued
                                               DEPARTMENT OF HEALTH AND                                safety or effectiveness (21 CFR 314.162).
                                               HUMAN SERVICES                                                                                                Drug Product List’’ section of the Orange
                                                                                                          A person may petition the Agency to                Book. The ‘‘Discontinued Drug Product
                                                                                                       determine, or the Agency may                          List’’ delineates, among other items,
                                               Food and Drug Administration                            determine on its own initiative, whether              drug products that have been
                                                                                                       a listed drug was withdrawn from sale                 discontinued from marketing for reasons
                                               [Docket No. FDA–2017–P–2659]                            for reasons of safety or effectiveness.               other than safety or effectiveness.
                                                                                                       This determination may be made at any                 ANDAs that refer to NOROXIN
                                               Determination That NOROXIN                              time after the drug has been withdrawn
                                               (Norfloxacin) Tablets, 400 Milligrams,                                                                        (norfloxacin) tablets, 400 mg, may be
                                                                                                       from sale, but must be made prior to                  approved by the Agency as long as they
                                               Was Not Withdrawn From Sale for                         approving an ANDA that refers to the
                                               Reasons of Safety or Effectiveness                                                                            meet all other legal and regulatory
                                                                                                       listed drug (§ 314.161 (21 CFR 314.161)).             requirements for the approval of
                                               AGENCY:    Food and Drug Administration,                FDA may not approve an ANDA that                      ANDAs. If FDA determines that labeling
                                               HHS.                                                    does not refer to a listed drug.                      for this drug product should be revised,
                                                                                                          NOROXIN (norfloxacin) tablets, 400
                                               ACTION:   Notice.                                                                                             the Agency will advise ANDA
                                                                                                       mg, is the subject of NDA 019384, held
                                                                                                                                                             applicants to submit such labeling.
                                               SUMMARY:   The Food and Drug                            by Merck & Company, Inc. (Merck), and
                                                                                                       initially approved on October 31, 1986.                 Dated: December 6, 2017.
                                               Administration (FDA or Agency) has
                                               determined that NOROXIN (norfloxacin)                   NOROXIN is indicated for the treatment                Leslie Kux,
                                               tablets, 400 milligrams (mg), was not                   of adults with the following infections               Associate Commissioner for Policy.
                                               withdrawn from sale for reasons of                      caused by susceptible strains of certain              [FR Doc. 2017–26693 Filed 12–11–17; 8:45 am]
                                               safety or effectiveness. This                           designated microorganisms:                            BILLING CODE 4164–01–P
                                               determination will allow FDA to                         Uncomplicated urinary tract infections
                                               approve abbreviated new drug                            (including cystitis), uncomplicated
                                               applications (ANDAs) for norfloxacin                    urethral and cervical gonorrhea, and                  DEPARTMENT OF HEALTH AND
                                               tablets, 400 mg, if all other legal and                 prostatitis.                                          HUMAN SERVICES
                                               regulatory requirements are met.                           In a letter dated October 13, 2015,
                                                                                                       Merck notified FDA that NOROXIN                       Food and Drug Administration
                                               FOR FURTHER INFORMATION CONTACT:                        (norfloxacin) tablets, 400 mg, was being
                                               Darren Eicken, Center for Drug                                                                                [Docket No. FDA–1999–D–4079]
                                                                                                       discontinued, and FDA moved the drug
                                               Evaluation and Research, Food and                       product to the ‘‘Discontinued Drug
                                               Drug Administration, 10903 New                                                                                Product Name Placement, Size, and
                                                                                                       Product List’’ section of the Orange                  Prominence in Promotional Labeling
                                               Hampshire Ave., Bldg. 51, Rm. 6206,                     Book. In the Federal Register of October
                                               Silver Spring, MD 20993–0002, 240–                                                                            and Advertisements; Guidance for
                                                                                                       4, 2016 (81 FR 68427), FDA announced                  Industry; Availability
                                               402–0978.                                               that it was withdrawing approval of
                                               SUPPLEMENTARY INFORMATION: In 1984,                     NDA 019384, effective November 3,                     AGENCY:    Food and Drug Administration,
                                               Congress enacted the Drug Price                         2016.                                                 HHS.
                                               Competition and Patent Term                                Jubilant Generics Ltd. submitted a                 ACTION:   Notice of availability.
                                               Restoration Act of 1984 (Pub. L. 98–417)                citizen petition dated April 27, 2017
                                               (the 1984 amendments), which                            (Docket No. FDA–2017–P–2659), under                   SUMMARY:   The Food and Drug
                                               authorized the approval of duplicate                    21 CFR 10.30, requesting that the                     Administration (FDA or Agency) is
                                               versions of drug products under an                      Agency determine whether NOROXIN                      announcing the availability of a
                                               ANDA procedure. ANDA applicants                         (norfloxacin) tablets, 400 mg, was                    guidance for industry entitled ‘‘Product
                                               must, with certain exceptions, show that                withdrawn from sale for reasons of                    Name Placement, Size, and Prominence
                                               the drug for which they are seeking                     safety or effectiveness.                              in Promotional Labeling and
ethrower on DSK3G9T082PROD with NOTICES




                                               approval contains the same active                          After considering the citizen petition             Advertisements.’’ The guidance clarifies
                                               ingredient in the same strength and                     and reviewing Agency records and                      the requirements for product name
                                               dosage form as the ‘‘listed drug,’’ which               based on the information we have at this              placement, size, prominence, and
                                               is a version of the drug that was                       time, FDA has determined under                        frequency in promotional labeling and
                                               previously approved. ANDA applicants                    § 314.161 that NOROXIN (norfloxacin)                  advertisements for human prescription
                                               do not have to repeat the extensive                     tablets, 400 mg, was not withdrawn for                drugs, including prescription biological
                                               clinical testing otherwise necessary to                 reasons of safety or effectiveness. The               products, and for animal prescription


                                          VerDate Sep<11>2014   20:03 Dec 11, 2017   Jkt 244001   PO 00000   Frm 00044   Fmt 4703   Sfmt 4703   E:\FR\FM\12DEN1.SGM   12DEN1


                                               58422                      Federal Register / Vol. 82, No. 237 / Tuesday, December 12, 2017 / Notices

                                               drugs. This guidance finalizes the                      Written/Paper Submissions                             received, go to https://
                                               revised draft guidance issued on                           Submit written/paper submissions as                www.regulations.gov and insert the
                                               November 20, 2013 (‘‘Product Name                       follows:                                              docket number, found in brackets in the
                                               Placement, Size, and Prominence in                         • Mail/Hand delivery/Courier (for                  heading of this document, into the
                                               Advertising and Promotional                             written/paper submissions): Dockets                   ‘‘Search’’ box and follow the prompts
                                               Labeling’’).                                            Management Staff (HFA–305), Food and                  and/or go to the Dockets Management
                                                 FDA is also announcing that a                         Drug Administration, 5630 Fishers                     Staff, 5630 Fishers Lane, Rm. 1061,
                                               proposed collection of information has                  Lane, Rm. 1061, Rockville, MD 20852.                  Rockville, MD 20852.
                                               been submitted to the Office of                            • For written/paper comments                          You may submit comments on any
                                               Management and Budget (OMB) for                         submitted to the Dockets Management                   guidance at any time (see 21 CFR
                                               review and clearance under the                          Staff, FDA will post your comment, as                 10.115(g)(5)).
                                               Paperwork Reduction Act of 1995 (the                    well as any attachments, except for                      Submit written requests for single
                                               PRA).                                                   information submitted, marked and                     copies of the guidance to the Division of
                                                                                                       identified, as confidential, if submitted             Drug Information, Center for Drug
                                               DATES:   The announcement of the                                                                              Evaluation and Research, Food and
                                               guidance is published in the Federal                    as detailed in ‘‘Instructions.’’
                                                                                                          Instructions: All submissions received             Drug Administration, 10001 New
                                               Register on December 12, 2017.                                                                                Hampshire Ave., Hillandale Building,
                                                                                                       must include the Docket No. FDA–
                                               ADDRESSES: To ensure that comments on                   1999–D–4079 for ‘‘Product Name                        4th Floor, Silver Spring, MD 20993–
                                               the information collection are received,                Placement, Size, and Prominence in                    0002; or the Office of Communication,
                                               OMB recommends that written                             Promotional Labeling and                              Outreach and Development, Center for
                                               comments be faxed to the Office of                      Advertisements; Guidance for Industry;                Biologics Evaluation and Research,
                                               Information and Regulatory Affairs,                     Availability.’’ Received comments will                Food and Drug Administration, 10903
                                               OMB, Attn: FDA Desk Officer, FAX:                       be placed in the docket and, except for               New Hampshire Ave., Bldg. 71, Rm.
                                               202–395–7285, or emailed to oira_                       those submitted as ‘‘Confidential                     3128, Silver Spring, MD 20993–0002; or
                                               submission@omb.eop.gov. All                             Submissions,’’ publicly viewable at                   the Policy and Regulations Staff
                                               comments should be identified with the                  https://www.regulations.gov or at the                 (HFV–6), Center for Veterinary
                                               OMB control number 0910—New and                         Dockets Management Staff between 9                    Medicine, Food and Drug
                                               title ‘‘Product Name Placement, Size,                   a.m. and 4 p.m., Monday through                       Administration, 7519 Standish Pl.,
                                               and Prominence in Promotional                           Friday.                                               Rockville, MD 20855. Send one self-
                                               Labeling and Advertisements.’’ Also,                       • Confidential Submissions—To                      addressed adhesive label to assist that
                                               include the FDA docket number found                     submit a comment with confidential                    office in processing your requests. See
                                               in brackets in the heading of this                      information that you do not wish to be                the SUPPLEMENTARY INFORMATION section
                                               document.                                               made publicly available, submit your                  for electronic access to the guidance
                                                  You may submit either electronic or                  comments only as a written/paper                      document.
                                               written comments on Agency guidances                    submission. You should submit two                     FOR FURTHER INFORMATION CONTACT:
                                               at any time as follows:                                 copies total. One copy will include the               Regarding human prescription drugs:
                                               Electronic Submissions                                  information you claim to be confidential              Sheila Ryan, Center for Drug Evaluation
                                                                                                       with a heading or cover note that states              and Research, Food and Drug
                                                 Submit electronic comments in the                     ‘‘THIS DOCUMENT CONTAINS                              Administration, 10903 New Hampshire
                                               following way:                                          CONFIDENTIAL INFORMATION.’’ The                       Ave., Bldg. 51, Rm. 3320, Silver Spring,
                                                 • Federal eRulemaking Portal:                         Agency will review this copy, including               MD 20993–0002, 301–796–1200.
                                               https://www.regulations.gov. Follow the                 the claimed confidential information, in              Regarding human prescription
                                               instructions for submitting comments.                   its consideration of comments. The                    biological products: Stephen Ripley,
                                               Comments submitted electronically,                      second copy, which will have the                      Center for Biologics Evaluation and
                                               including attachments, to https://                      claimed confidential information                      Research, Food and Drug
                                               www.regulations.gov will be posted to                   redacted/blacked out, will be available               Administration, 10903 New Hampshire
                                               the docket unchanged. Because your                      for public viewing and posted on                      Ave., Bldg. 71, Rm. 7301, Silver Spring,
                                               comment will be made public, you are                    https://www.regulations.gov. Submit                   MD 20993–0002, 240–402–7911.
                                               solely responsible for ensuring that your               both copies to the Dockets Management                 Regarding animal prescription drugs:
                                               comment does not include any                            Staff. If you do not wish your name and               Thomas Moskal, Center for Veterinary
                                               confidential information that you or a                  contact information to be made publicly               Medicine (HFV–216), Food and Drug
                                               third party may not wish to be posted,                  available, you can provide this                       Administration, 7519 Standish Pl.,
                                               such as medical information, your or                    information on the cover sheet and not                Rockville, MD 20855, 240–402–6251.
                                               anyone else’s Social Security number, or                in the body of your comments and you                  SUPPLEMENTARY INFORMATION:
                                               confidential business information, such                 must identify this information as
                                               as a manufacturing process. Please note                 ‘‘confidential.’’ Any information marked              I. Background
                                               that if you include your name, contact                  as ‘‘confidential’’ will not be disclosed                FDA is announcing the availability of
                                               information, or other information that                  except in accordance with 21 CFR 10.20                a guidance for industry entitled
                                               identifies you in the body of your                      and other applicable disclosure law. For              ‘‘Product Name Placement, Size, and
                                               comments, that information will be                      more information about FDA’s posting                  Prominence in Promotional Labeling
                                               posted on https://www.regulations.gov.                  of comments to public dockets, see 80                 and Advertisements.’’ This guidance
ethrower on DSK3G9T082PROD with NOTICES




                                                 • If you want to submit a comment                     FR 56469, September 18, 2015, or access               clarifies the requirements for product
                                               with confidential information that you                  the information at: https://www.gpo.gov/              name placement, size, prominence, and
                                               do not wish to be made available to the                 fdsys/pkg/FR-2015-09-18/pdf/2015-                     frequency in promotional labeling and
                                               public, submit the comment as a                         23389.pdf.                                            advertisements for human prescription
                                               written/paper submission and in the                        Docket: For access to the docket to                drugs, including prescription biological
                                               manner detailed (see ‘‘Written/Paper                    read background documents or the                      products, and for animal prescription
                                               Submissions’’ and ‘‘Instructions’’).                    electronic and written/paper comments                 drugs. The disclosure of the product


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                                                                                Federal Register / Vol. 82, No. 237 / Tuesday, December 12, 2017 / Notices                                                   58423

                                               name in promotional labeling and                                   discussed in the revised draft guidance                   • For superimposed text that is
                                               advertisements for all human                                       and to provide examples illustrating                   equivalent to a headline or tagline, the
                                               prescription drugs, including                                      prominence issues.                                     established name should be presented
                                               prescription biological products, and                                 This guidance is being issued                       alongside the most prominent
                                               animal prescription drugs is important                             consistent with FDA’s good guidance                    presentation of the proprietary name in
                                               for the proper identification of such                              practices regulation (21 CFR 10.115).                  audiovisual promotional materials
                                               products to ensure their safe and                                  The guidance represents the current                    (promotional labeling and broadcast
                                               effective use.                                                     thinking of FDA on ‘‘Product Name                      advertisements).
                                                  The placement, size, prominence, and                            Placement, Size, and Prominence in                        • For electronic and computer-based
                                               frequency of the proprietary and                                   Promotional Labeling and                               promotion, the established name should
                                               established names for human                                        Advertisements.’’ It does not establish                accompany the proprietary name at least
                                               prescription drugs, including                                      any rights for any person and is not                   once per Web page, and this should
                                               prescription biological products, and for                          binding on FDA or the public. You can                  generally be where the proprietary name
                                               prescription animal drugs are specified                            use an alternative approach if it satisfies            most prominently appears on the Web
                                               in labeling and advertising regulations                            the requirements of the applicable                     page.
                                               (21 CFR 201.10(g) and (h) and 202.1(b),                            statutes and regulations. This guidance                   Thus, the guidance recommends that
                                               (c), and (d)).                                                     is not subject to Executive Order 12866.               firms disclose certain information to
                                                  The recommendations in this                                                                                            others to fulfill the product name
                                                                                                                  II. Paperwork Reduction Act of 1995
                                               guidance pertain to product names in                                                                                      placement requirements found in FDA’s
                                               traditional print promotional labeling                               In compliance with 44 U.S.C. 3507,                   regulations. This ‘‘third-party
                                               and advertisements (e.g., journal ads,                             FDA has submitted the following                        disclosure’’ constitutes a ‘‘collection of
                                               detail aids, brochures), audiovisual                               proposed collection of information to                  information’’ under the PRA.
                                               promotional labeling (e.g., videos shown                           OMB for review and clearance. The                      Disclosures in advertising pursuant to
                                               in a health care provider’s office),                               information collection requests in                     21 CFR 202.1 are covered by an existing
                                               broadcast advertisements (e.g.,                                    support of the guidance are discussed                  information collection (OMB control
                                               television advertisements, radio                                   below. Specifically, the guidance                      number 0910–0686), so this information
                                               advertisements), and electronic and                                discusses the requirement in FDA’s                     collection request covers only
                                               computer-based promotions (e.g.,                                   regulations for prescription drug                      disclosures in labeling in accordance
                                               internet, social media, emails, CD–                                promotional labeling and                               with 21 CFR 201.10(g) and (h).
                                               ROMs, DVDs).                                                       advertisements to include the                             In the Federal Register of November
                                                  In the Federal Register of November                             established name in conjunction with                   20, 2013, FDA published a 60-day
                                               20, 2013 (78 FR 69691), FDA announced                              the proprietary name, and explains FDA                 notice requesting public comment on
                                               the availability of the revised draft                              recommendations that:                                  the proposed collection of information
                                               guidance entitled ‘‘Product Name                                     • Firms should include the                           and the estimated annual burden for
                                               Placement, Size, and Prominence in                                 established name at least once per page                third party disclosure. FDA received no
                                               Advertising and Promotional Labeling.’’                            or spread where the proprietary name                   comments in response to the four
                                               FDA received one comment on the                                    most prominently appears.                              information collection topics solicited
                                               revised draft guidance, which requested                              • The established name should be                     in the notice. FDA has received more
                                               additional clarification on the                                    placed either directly beside or below                 up-to-date submission data since the 60-
                                               individual recommendations in the                                  the proprietary name without any                       day notice published, therefore, we have
                                               guidance, and FDA considered this                                  intervening matter.                                    adjusted our estimates of respondents
                                               comment as the guidance was finalized.                               • The size of the established name                   and disclosures accordingly. The
                                               In addition to a title change and                                  should be at least half the size of the                estimated amount of time per disclosure
                                               editorial changes made primarily for                               presentation of the proprietary name                   has not changed. We therefore estimate
                                               clarification, the guidance has been                               wherever the established name is                       the burden associated with the
                                               revised to clarify certain concepts                                required.                                              information collection as follows:

                                                                                          TABLE 1—ESTIMATED ANNUAL THIRD-PARTY DISCLOSURE BURDEN 1
                                                                                                                                                     Number of                               Average
                                                                                                                                   Number of         disclosures        Total annual       burden per
                                                                   Guidance recommendations                                                                                                              Total hours
                                                                                                                                  respondents            per            disclosures        disclosure
                                                                                                                                                     respondent                             (in hours)

                                               Disclosures Related to Product Name Placement, Size,
                                                 and Prominence ...............................................................       407                  256.4          104,358              3          313,074
                                                  1 There   are no capital costs or operating and maintenance costs associated with this collection of information.


                                                  As reflected in table 1, we provide an                          in labeling and advertising regulations                associated with the regulatory
                                               estimate of the annual third-party                                 (21 CFR 201.10(g) and (h); 202.1(b), (c)               requirements would be approximately 3
                                               disclosure burden associated with this                             and (d); and 610.62). Using calendar                   hours per disclosure.
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                                               collection of information. The                                     year 2015 data, FDA estimates that, for                  FDA is issuing this final guidance
                                               placement, size, prominence, and                                   prescription human and animal drugs                    subject to OMB approval of the
                                               frequency of the proprietary and                                   and biological products, approximately                 information collection. Before
                                               established names for human                                        407 firms disseminate approximately                    implementing the information
                                               prescription drugs, including                                      104,358 advertisements and                             collection provisions of the guidance,
                                               prescription biological products, and                              promotional pieces each year. We                       FDA will publish a notice in the Federal
                                               animal prescription drugs are specified                            further estimate that the burden hours                 Register announcing OMB’s decision to


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                                               58424                      Federal Register / Vol. 82, No. 237 / Tuesday, December 12, 2017 / Notices

                                               approve, modify, or disapprove the                      Information and Regulatory Affairs,                   providing such recommendations, FDA
                                               collections of information, including                   OMB, Attn: FDA Desk Officer, Fax: 202–                may require results of studies to be
                                               OMB control number(s) for newly                         395–7285, or emailed to oira_                         submitted for review. Section 316.14
                                               approved collections.                                   submission@omb.eop.gov. All                           contains provisions permitting FDA to
                                                 This guidance also refers to                          comments should be identified with the                refuse to provide written
                                               previously approved collections of                      OMB control number 0910–0167. Also                    recommendations under certain
                                               information found in FDA regulations.                   include the FDA docket number found                   circumstances. Within 90 days of any
                                               The collections of information                          in brackets in the heading of this                    refusal, a sponsor may submit
                                               associated with 21 CFR 202.1 have been                  document.                                             additional information specified by
                                               approved under OMB control number                                                                             FDA. Based on past experience, FDA
                                                                                                       FOR FURTHER INFORMATION CONTACT:
                                               0910–0686.                                                                                                    estimates that there will be one
                                                                                                       Amber Sanford, Office of Operations,
                                                                                                                                                             respondent to §§ 316.10, 316.12, and
                                               III. Electronic Access                                  Food and Drug Administration, Three
                                                                                                                                                             316.14 requiring 50 hours of human
                                                 Persons with access to the internet                   White Flint North, 10A–12M, 11601
                                                                                                                                                             resources annually.
                                               may obtain the guidance at https://                     Landsdown St., North Bethesda, MD                        Section 316.20 specifies the content
                                               www.fda.gov/Drugs/Guidance                              20852, 301–796–8867, PRAStaff@                        and format of an orphan drug
                                               ComplianceRegulatoryInformation/                        fda.hhs.gov.                                          application which includes
                                               Guidances/default.htm, https://www.                     SUPPLEMENTARY INFORMATION:    In                      requirements that an applicant
                                               fda.gov/BiologicsBloodVaccines/                         compliance with 44 U.S.C. 3507, FDA                   document that the disease is rare (affects
                                               GuidanceComplianceRegulatory                            has submitted the following proposed                  fewer than 200,000 persons in the
                                               Information/default.htm, https://                       collection of information to OMB for                  United States annually) or that the
                                               www.fda.gov/AnimalVeterinary/                           review and clearance.                                 sponsor of the drug has no reasonable
                                               GuidanceComplianceEnforcement/                                                                                expectation of recovering costs of
                                                                                                       Orphan Products Development; Food                     research and development of the drug.
                                               GuidanceforIndustry/default.htm, or
                                                                                                       and Drug Administration Orphan Drug                   Section 316.21 specifies content of a
                                               https://www.regulations.gov.
                                                                                                       Designation Request Form and The                      request for orphan drug designation
                                                 Dated: December 7, 2017.                              Common European Medicines Agency/                     required for verification of orphan-drug
                                               Leslie Kux,                                             Food and Drug Administration Form                     status. Section 316.26 allows an
                                               Associate Commissioner for Policy.                      for Orphan Medicinal Product                          applicant to amend the applications
                                               [FR Doc. 2017–26725 Filed 12–11–17; 8:45 am]            Designation (Formerly Orphan Drugs;                   under certain circumstances. Based on
                                               BILLING CODE 4164–01–P                                  Common European Medicines Agency/                     past experience, FDA estimates 496
                                                                                                       FDA Application Form for Orphan                       respondents to §§ 316.20, 316.21, and
                                                                                                       Medicinal Product Designation (Form                   316.26, requiring 83,700 hours of
                                               DEPARTMENT OF HEALTH AND                                FDA 3671))—21 CFR Part 316                            human resources annually.
                                               HUMAN SERVICES                                          OMB Control Number 0910–0167—                            The Common EMEA/FDA
                                                                                                       Extension                                             Application for Orphan Medicinal
                                               Food and Drug Administration                                                                                  Product Designation form for orphan
                                               [Docket No. FDA–2011–N–0015]
                                                                                                          Sections 525 through 528 of the                    designation of drugs intended for rare
                                                                                                       Federal Food, Drug, and Cosmetic Act                  diseases or conditions (Form FDA 3671)
                                               Agency Information Collection                           (the FD&C Act) (21 U.S.C. 360aa–360dd)                is intended to benefit sponsors who
                                               Activities; Submission for Office of                    give FDA statutory authority to do the                desire to seek orphan designation of
                                               Management and Budget Review;                           following: (1) Provide recommendations                drugs intended for rare diseases or
                                               Comment Request; Orphan Products                        on investigations required for approval               conditions from both the European
                                               Development; Food and Drug                              of marketing applications for orphan                  Commission and FDA by reducing the
                                               Administration Orphan Drug                              drugs, (2) designate eligible drugs as                burden of preparing separate
                                               Designation Request Form and The                        orphan drugs, (3) set forth conditions                applications to meet the regulatory
                                               Common European Medicines Agency/                       under which a sponsor of an approved                  requirements in each jurisdiction. It
                                               Food and Drug Administration Form                       orphan drug obtains exclusive approval,               highlights the regulatory cooperation
                                               for Orphan Medicinal Product                            and (4) encourage sponsors to make                    between the United States and the
                                               Designation                                             orphan drugs available for treatment on               European Union mandated by the
                                                                                                       an ‘‘open protocol’’ basis before the drug            Transatlantic Economic Council. The
                                               AGENCY:    Food and Drug Administration,                has been approved for general                         FDA Orphan Drug Designation Request
                                               HHS.                                                    marketing. The implementing                           Form (Form FDA 4035) is intended to
                                               ACTION:   Notice.                                       regulations for these statutory                       benefit sponsors who desire to seek
                                                                                                       requirements have been codified under                 orphan designation of drugs intended
                                               SUMMARY:   The Food and Drug                            part 316 (21 CFR part 316) and specify                for rare diseases or conditions from only
                                               Administration (FDA) is announcing                      procedures that sponsors of orphan                    FDA. The form is a simplified method
                                               that a proposed collection of                           drugs use in availing themselves of the               for sponsors to provide only information
                                               information has been submitted to the                   incentives provided for orphan drugs in               required by 21 CFR 316.20 for FDA to
                                               Office of Management and Budget                         the FD&C Act and sets forth procedures                make a decision. Based on past
                                               (OMB) for review and clearance under                    FDA will use in administering the FD&C                experience, FDA estimates there will be
                                               the Paperwork Reduction Act of 1995.                    Act with regard to orphan drugs.                      496 respondents using the form
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                                               DATES: Fax written comments on the                         Section 316.10 specifies the content               requiring 19,840 hours of human
                                               collection of information by January 11,                and format of a request for written                   resources annually.
                                               2018.                                                   recommendations concerning the                           Section 316.22 specifies requirement
                                               ADDRESSES: To ensure that comments on                   nonclinical laboratory studies and                    of a permanent resident agent for foreign
                                               the information collection are received,                clinical investigations necessary for                 sponsors. Based on past experience,
                                               OMB recommends that written                             approval of marketing applications.                   FDA estimates 70 respondents requiring
                                               comments be faxed to the Office of                      Section 316.12 provides that, before                  140 hours of human resources annually.


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Document Created: 2018-10-25 10:48:39
Document Modified: 2018-10-25 10:48:39
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
ActionNotice of availability.
DatesThe announcement of the guidance is published in the Federal Register on December 12, 2017.
ContactRegarding human prescription drugs: Sheila Ryan, Center for Drug Evaluation and Research, Food and Drug Administration, 10903 New Hampshire Ave., Bldg. 51, Rm. 3320, Silver Spring, MD 20993-0002, 301-796-1200. Regarding human prescription biological products: Stephen Ripley, Center for Biologics Evaluation and Research, Food and Drug Administration, 10903 New Hampshire Ave., Bldg. 71, Rm. 7301, Silver Spring, MD 20993-0002, 240-402-7911. Regarding animal prescription drugs: Thomas Moskal, Center for Veterinary Medicine (HFV-216), Food and Drug Administration, 7519 Standish Pl., Rockville, MD 20855, 240-402-6251.
FR Citation82 FR 58421 

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