83_FR_17990 83 FR 17910 - Accuracy of Advertising and Notice of Insured Status

83 FR 17910 - Accuracy of Advertising and Notice of Insured Status

NATIONAL CREDIT UNION ADMINISTRATION

Federal Register Volume 83, Issue 80 (April 25, 2018)

Page Range17910-17913
FR Document2018-08557

The NCUA Board (Board) is revising provisions of the NCUA's advertising rule to provide regulatory relief to federally insured credit unions (FICUs). The advertising rule requires FICUs to use the NCUA's official advertisement statement when advertising, and it currently permits three versions of that statement. Under this final rule, the Board is allowing FICUs the option of using a fourth version: ``Insured by NCUA.'' To provide additional regulatory relief, the Board is: Expanding a current exemption from the advertising statement requirement regarding radio and television advertisements; and eliminating the requirement to include the official advertising statement on statements of condition required to be published by law.

Federal Register, Volume 83 Issue 80 (Wednesday, April 25, 2018)
[Federal Register Volume 83, Number 80 (Wednesday, April 25, 2018)]
[Rules and Regulations]
[Pages 17910-17913]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2018-08557]


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NATIONAL CREDIT UNION ADMINISTRATION

12 CFR Part 740

RIN 3133-AE78


Accuracy of Advertising and Notice of Insured Status

AGENCY: National Credit Union Administration (NCUA).

ACTION: Final rule.

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SUMMARY: The NCUA Board (Board) is revising provisions of the NCUA's 
advertising rule to provide regulatory relief to federally insured 
credit unions (FICUs). The advertising rule requires FICUs to use the 
NCUA's official advertisement statement when advertising, and it 
currently permits three versions of that statement. Under this final 
rule, the Board is allowing FICUs the option of using a fourth

[[Page 17911]]

version: ``Insured by NCUA.'' To provide additional regulatory relief, 
the Board is: Expanding a current exemption from the advertising 
statement requirement regarding radio and television advertisements; 
and eliminating the requirement to include the official advertising 
statement on statements of condition required to be published by law.

DATES: This final rule becomes effective May 25, 2018.

FOR FURTHER INFORMATION CONTACT: Marvin Shaw, Staff Attorney, Office of 
General Counsel, telephone (703) 518-6553.

SUPPLEMENTARY INFORMATION: 

I. Background

    The Federal Credit Union Act (Act) requires each FICU to display 
NCUA's ``official sign'' regarding National Credit Union Share 
Insurance Fund insurance of the FICU's share accounts. The sign 
includes language that the coverage is backed by the full faith and 
credit of the United States Government.\1\ Part 740 of the NCUA's 
regulations implements this statutory requirement and includes 
requirements relating to the NCUA's official advertising statement, 
each as discussed in more detail below.\2\
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    \1\ 12 U.S.C. 1785.
    \2\ 12 CFR part 740.
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A. Part 740 Requirements

    Part 740 prohibits any FICU from using advertising \3\ or making 
any representation which is inaccurate or deceptive or which 
misrepresents its services, contracts, financial condition, or the 
Truth in Savings requirements. It also prescribes requirements for both 
the NCUA's official advertisement statement that FICUs must make when 
advertising and the NCUA's official sign that FICUs must display.
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    \3\ This includes print, electronic and broadcast media, 
displays, signs, and stationary and other promotional material.
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    Currently, there are two versions of the NCUA's official 
advertising statement: (1) The longer version, which reads ``This 
credit union is federally insured by the National Credit Union 
Administration''; and (2) the shorter version, which reads ``Federally 
insured by NCUA.'' In accordance with part 740, a FICU may, as a third 
option, display the official sign in advertisements in lieu of making 
the official advertising statement. With certain exemptions discussed 
below, a FICU must use the official advertising statement in all of its 
advertisements, although it is at the FICU's discretion to choose among 
the three options noted.
    Section 740.5(c) of the NCUA's regulations enumerates several kinds 
of advertisements that, for practical reasons, are exempted from the 
general rule requiring the use of the official advertising 
statement.\4\ With respect to these exempted advertisements, the Board 
is focusing on the exemptions relating to radio and television 
advertisements of a certain duration.\5\
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    \4\ The following advertisements need not include the official 
advertising statement under the current rule: (1) Credit union 
supplies such as stationery (except when used for circular letters), 
envelopes, deposit slips, checks, drafts, signature cards, account 
passbooks, and noninsurable certificates; (2) Signs or plates in the 
credit union office or attached to the building or buildings in 
which the offices are located; (3) Listings in directories; (4) 
Advertisements not setting forth the name of the insured credit 
union; (5) Display advertisements in credit union directories, 
provided the name of the credit union is listed on any page in the 
directory with a symbol or other descriptive matter indicating it is 
insured; (6) Joint or group advertisements of credit union services 
where the names of insured credit unions and noninsured credit 
unions are listed and form a part of such advertisement; (7) 
Advertisements by radio that are less than fifteen (15) seconds in 
time; (8) Advertisements by television, other than display 
advertisements, that are less than fifteen (15) seconds in time; (9) 
Advertisements that because of their type or character would be 
impractical to include the official advertising statement, including 
but not limited to, promotional items such as calendars, matchbooks, 
pens, pencils, and key chains; (10) Advertisements that contain a 
statement to the effect that the credit union is insured by the 
National Credit Union Administration, or that its accounts and 
shares or members are insured by the Administration to the maximum 
insurance amount for each member or shareholder; (11) Advertisements 
that do not relate to member accounts, including but not limited to 
advertisements relating to loans by the credit union, safekeeping 
box business or services, traveler's checks on which the credit 
union is not primarily liable, and credit life or disability 
insurance.
    \5\ 12 CFR 740.5(c)(7) and (8).
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B. Regulatory History

    For many years, the NCUA's advertising and official sign 
regulations were essentially the same as those of the Federal Deposit 
Insurance Corporation (FDIC).\6\ In 2011, however, the Board amended 
part 740 by making the NCUA's advertising rules more stringent than 
FDIC's rules. Specifically, in 2011, while banks needed only to include 
the FDIC's official advertising statement in radio and television 
advertisements that exceeded 30 seconds, the NCUA's regulatory 
amendments required FICUs to include the NCUA's official advertising 
statement in all radio and television advertisements except those that 
were less than 15 seconds.\7\ This additional requirement, which the 
Board now believes is unnecessary, affected more FICU advertisements 
and disrupted the parity between bank and FICU regulatory burden. 
According to some FICUs, the 2011 amendments made it more difficult for 
FICUs to produce effective advertisements.
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    \6\ 12 CFR part 328.
    \7\ 76 FR 30521 (May 26, 2011). Prior to the 2011 amendments, 
the FDIC and the NCUA expressed the 30 second time frame in the same 
manner. Specifically, both agencies applied the exemption to radio 
and television advertisements that do not ``exceed'' thirty seconds. 
With the 2011 amendments, the NCUA lowered the exemption duration 
from 30 seconds to 15 seconds and changed the do not ``exceed'' 
language to advertisements that are ``less than'' the stated 
duration, both of which the Board now believes disadvantage FICUs 
compared to banks. For technical clarification, the purpose of this 
final rule and the 2017 proposal is to eliminate the unnecessary 
disadvantages imposed by the 2011 amendments.
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    The NCUA's 2011 amendments also required FICUs to include the 
advertising statement on statements of condition required to be 
published by law, a requirement not imposed on banks.

C. October 2017 Proposal

    On October 4, 2017 (2017 NPRM),\8\ the Board published a proposal 
to: (1) expand the radio and television advertisements exemption from 
15 seconds to 30 seconds; and (2) eliminate the requirement to include 
the official advertising statement on statements of condition required 
to be published by law. This proposal effectively reversed the 2011 
amendments and returned parity between banks and FICUs in this context. 
To provide additional regulatory relief, the Board also proposed to 
permit FICUs to use a fourth version of the official advertising 
statement, namely ``Insured by NCUA.'' The Board believes that these 
changes will provide FICUs with more flexibility without diminishing 
the purpose of part 740. In the 2017 NPRM, the Board sought comment on 
the proposed amendments and specifically requested comment about 
whether part 740 should be modified to address advertising on social 
media and mobile banking.
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    \8\ 82 FR 46173 (Oct. 4, 2017).
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II. Summary of Comments on 2017 NPRM

    The NCUA received 36 comments from federal and state credit unions, 
trade associations, credit union leagues, credit union employees, and 
an individual. These commenters generally supported the proposed rule, 
although a few commenters opposed discreet aspects of the proposal.
    In supporting the proposal, several commenters called the changes 
modest yet important. A few commenters emphasized that part 740's 
primary goal is to inform the public about share insurance.
    Commenters stated that the proposed rule would: (1) Provide 
regulatory relief

[[Page 17912]]

and flexibility, particularly allowing more efficient communications to 
members and potential members; (2) provide parity with banks regulated 
and insured by the FDIC; (3) allow credit unions to highlight more of 
their products and services; (4) decrease costs and obstacles; and (5) 
reduce burden and streamline advertising disclosures. Several 
commenters noted that the cumulative effect of the ``myriad federal and 
state regulations'' require credit unions to allocate significant 
resources to legal and compliance departments. They favored the 
proposal, even though they stated that the existing requirements are 
not overly burdensome.
    Each proposed amendment and the corresponding public comments 
recommending alternatives or modifications are discussed in more detail 
below.

III. Final Rule

A. Adding a Fourth Alternative Version of the Official Advertising 
Statement

    As noted, part 740 currently provides three options for the NCUA's 
official advertising statement: (1) ``This credit union is federally 
insured by the National Credit Union Administration''; (2) ``Federally 
insured by NCUA''; and (3) the official sign may be displayed in 
advertisements in lieu of the advertising statement.
    Virtually all commenters supported the proposal to add an 
additional version of the official advertising statement. Commenters 
expressed appreciation for this proposed alternative, stating that it 
provides regulatory relief. One commenter noted that the proposed 
version consists of 13 characters as opposed to 22 or 71 characters. 
Commenters stated that the change is especially meaningful for new 
social media platforms because it enhances flexibility while still 
conveying the important message regarding federal share insurance. They 
further posited that providing a shorter alternative makes advertising 
more cost effective because print and electronic advertising prices are 
often based on length and duration.
    One commenter recommended allowing an even shorter ten character 
message--``NCUA Insured'' or twelve character message ``Member 
NCUSIF.'' This commenter stated that this would provide parity with the 
FDIC advertising statement--``Member FDIC,'' thus enhancing 
flexibility.
    The Board agrees the proposed alternative will add flexibility 
without any adverse effect on potential members. However, it does not 
believe it necessary to adopt the suggested ``NCUA Insured'' or 
``Member NCUSIF.'' Therefore, the Board adopts this aspect of the 
proposal as proposed.

B. Expand Exemption for Radio and Television Advertisements

    As noted above, the current advertising rule exempts from the 
requirements of part 740 radio and television advertisements that are 
less than 15 seconds in duration. In the 2017 NPRM, the Board proposed 
to expand the radio and television advertisements exemption from 15 
seconds to 30 seconds. Virtually all commenters supported this aspect 
of the proposal. The commenters supported the Board's goal of restoring 
parity between FICUs and banks and noted this change would enhance a 
FICU's ability to communicate to members. The commenters stated that 
the previous reduction of the exemption in 2011 from 30 seconds to 15 
seconds was unnecessary and increased regulatory burden.
    The Board agrees and adopts this aspect of the proposal as 
proposed.

C. Eliminate Requirement Regarding Statements of Condition

    The 2011 amendments, for the first time, required FICUs to include 
the advertising statement on statements of condition required to be 
published by law. In the 2017 NPRM, the Board proposed to relieve FICUs 
of this burden. Of the commenters who addressed this aspect of the 
proposal, all agreed with it. They stated that the requirement is 
unnecessary and that relief from it restores parity with banks.
    The Board agrees with the commenters and adopts this aspect of the 
proposal as proposed.

D. Social Media, Mobile Banking, and Other Digital Communication

    Current part 740 focuses primarily on traditional forms of 
advertising such as print, radio, and television. In the 2017 NPRM, the 
Board requested comment on whether to modify the regulations to more 
precisely address advertising on social media, mobile banking, text 
messaging, and other digital communication platforms, such as Twitter 
and Instagram. The Board requested specific recommendations that would 
balance the goal of informing the public regarding federal share 
insurance coverage with the practical constraints inherent in social 
media advertising.
    Twelve commenters addressed this topic, noting that digital media 
typically are designed as extremely short forms of communication. 
Several commenters favored making no changes to part 740, stating that 
the proposal to permit the fourth version of the official advertising 
statement was sufficient to accommodate new forms of advertising. Other 
commenters recommended adding new exemptions to part 740 for various 
forms of digital advertisements provided the official advertising 
statement appears elsewhere in the FICU's advertisement. Others 
recommended modifying certain provisions of part 740 short of adding 
new exemptions. For example, one commenter recommended that, for text-
based messaging, the regulations should allow the official advertising 
statement to be expressed by a hashtag for Twitter, e.g., 
``#NCUAInsured'' or ``InsNCUA.'' Another commenter suggested allowing 
the use of an emoji that would indicate insured status that could be 
included in tweets or text messages.
    The Board has determined that, given the rapidly changing 
technological landscape, it is appropriate to delay taking action to 
amend part 740 regarding social media at this time. The Board believes 
that part 740 provides a sufficient framework to inform potential and 
current credit union members regarding federal share insurance coverage 
for advertisements made in traditional ways and on social media. 
Additionally, the NCUA's Office of General Counsel is authorized to 
provide guidance to any FICU with questions regarding part 740 in the 
context of advertising on social media.

Regulatory Procedures

Regulatory Flexibility Act

    The Regulatory Flexibility Act requires the NCUA to prepare an 
analysis to describe any significant economic impact a regulation may 
have on a substantial number of small entities.\9\ For purposes of this 
analysis, the NCUA considers small credit unions to be those having 
under $100 million in assets. The amendments provide regulatory relief 
without any costs to FICUs. Accordingly, the NCUA has determined and 
certifies that the final rule will not have a significant economic 
impact on a substantial number of small credit unions within the 
meaning of the Regulatory Flexibility Act, 5 U.S.C. 601-612.
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    \9\ 5 U.S.C. 603(a).
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Paperwork Reduction Act

    The Paperwork Reduction Act of 1995 (``PRA'') applies to 
rulemakings in which an agency by rule creates a new paperwork burden 
on regulated entities or modifies an existing burden.\10\ For

[[Page 17913]]

purposes of the PRA, a paperwork burden may take the form of either a 
reporting or a recordkeeping requirement, both referred to as 
information collections. This rule does not constitute a ``collection 
of information'' within the meaning of section 3502(3) and would not 
increase paperwork requirements under the PRA or regulations of the 
Office of Management and Budget (OMB).
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    \10\ 44 U.S.C. 3507(d); 5 CFR part 1320.
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Executive Order 13132

    Executive Order 13132 encourages independent regulatory agencies to 
consider the impact of their actions on state and local interests. In 
adherence to fundamental federalism principles, the NCUA, an 
independent regulatory agency as defined in 44 U.S.C. 3502(5), 
voluntarily complies with the executive order. The rule will not have 
substantial direct effect on the states, on the connection between the 
national government and the states, or on the distribution of power and 
responsibilities among the various levels of government. The NCUA has 
determined that this rule does not constitute a policy with federalism 
implications for purposes of the executive order.

Small Business Regulatory Enforcement Fairness Act

    The Small Business Regulatory Enforcement Fairness Act of 1996 
(Pub. L. 104-121) (SBREFA) provides generally for congressional review 
of agency rules. A reporting requirement is triggered in instances 
where the NCUA issues a final rule as defined in Section 551 of the 
Administrative Procedure Act. The NCUA does not believe this final rule 
is a ``major rule'' within the meaning of the relevant sections of 
SBREFA. As required by SBREFA, the NCUA has filed the appropriate 
documentation with OMB for review.

The Treasury and General Government Appropriations Act of 1999--
Assessment of Federal Regulations and Policies on Families

    The NCUA has determined that this rule will not affect family well-
being within the meaning of Section 654 of the Treasury and General 
Government Appropriations Act, 1999.\11\
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    \11\ Public Law 105-277, 112 Stat. 2681 (1998).
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List of Subjects in 12 CFR Part 740

    Advertisements, Credit unions, Share insurance, Signs and symbols.

    By the National Credit Union Administration Board on April 19, 
2018.
Gerard S. Poliquin,
Secretary of the Board.

    For the reasons discussed above, the NCUA Board amends 12 CFR part 
740 as follows:

PART 740--ACCURACY OF ADVERTISING AND NOTICE OF INSURED STATUS

0
1. The authority citation for part 740 continues to read as follows:

    Authority: 12 U.S.C. 1766, 1781, 1785, and 1789.

0
2. Amend Sec.  740.5 by revising paragraphs (a), (b), (c)(7) and (c)(8) 
to read as follows:


Sec.  740.5  Requirements for the official advertising statement.

    (a) Each insured credit union must include the official advertising 
statement, prescribed in paragraph (b) of this section, in all of its 
advertisements, including on its main internet page, except as provided 
in paragraph (c) of this section.
    (b)(1) The official advertising statement is in substance one of 
the following:
    (i) This credit union is federally insured by the National Credit 
Union Administration;
    (ii) Federally insured by NCUA;
    (iii) Insured by NCUA; or
    (iv) A reproduction of the official sign as described in Sec.  
740.4(b) may be used in lieu of the other statements included in this 
section. If the official sign is used as the official advertising 
statement, an insured credit union may alter the font size to ensure 
its legibility as provided in Sec.  740.4(b)(2).
    (2) The official advertising statement must be in a size and print 
that is clearly legible and may be no smaller than the smallest font 
size used in other portions of the advertisement intended to convey 
information to the consumer.
    (c) * * *
    (7) Advertisements by radio which do not exceed thirty (30) seconds 
in time;
    (8) Advertisements by television, other than display 
advertisements, which do not exceed thirty (30) seconds in time;

* * * * *
[FR Doc. 2018-08557 Filed 4-24-18; 8:45 am]
 BILLING CODE 7535-01-P



                                              17910            Federal Register / Vol. 83, No. 80 / Wednesday, April 25, 2018 / Rules and Regulations

                                              in total assets but less than $20 billion               § 702.506    Annual supervisory stress                NCUA pertinent to the stress tests under
                                              in total assets, or is otherwise                        testing.                                              this subpart.
                                              designated as a tier II credit union by                    (a) General requirements. Only tier II                (e) Stress test results. A credit union
                                              NCUA.                                                   and tier III credit unions are required to            required to conduct stress tests under
                                                Tier III credit union means a covered                 conduct supervisory stress tests. The                 this section must incorporate the results
                                              credit union that has $20 billion or more               supervisory stress tests consist of a                 of its tests in its capital plan. A credit
                                              in total assets, or is otherwise                        baseline scenario, and stress scenarios,              union required to conduct stress tests
                                              designated as a tier III credit union by                which NCUA will provide by February                   must submit its stress test results to
                                              NCUA.                                                   28 of each year. The tests will be based              NCUA by May 31 of each year.
                                              ■ 3. Amend § 702.504 as follows:                        on the credit union’s financial data as of               (f) Supervisory actions. (1) If a credit
                                              ■ a. Revise paragraph (a)(1).                           December 31 of the preceding calendar                 union-run stress test shows a tier III
                                              ■ b. In paragraph (a)(2) introductory                   year, or such other date as directed by               credit union does not have the ability to
                                              text, add the words ‘‘for tier III credit               NCUA. The tests will take into account                maintain a stress test capital ratio of 5
                                              unions,’’ before the words ‘‘prior to the               all relevant exposures and activities of              percent or more under expected and
                                              submission of the capital plan’’.                       the credit union to evaluate its ability to           stressed conditions in each quarter of
                                              ■ c. Remove paragraph (b)(4).                           absorb losses in specified scenarios over             the planning horizon, the credit union
                                              ■ d. Redesignate paragraphs (b)(5) and                  a planning horizon.                                   must incorporate, into its capital plan,
                                              (b)(6) as paragraphs (b)(4) and (b)(5).                    (b) Credit union-run supervisory stress            a stress test capital enhancement plan
                                                The revision reads as follows:                        tests—(1) General. All supervisory stress             that shows how it will meet that target.
                                                                                                      tests must be conducted according to                     (2) If an NCUA-run stress test shows
                                              § 702.504   Capital planning.                                                                                 that a tier III credit union does not have
                                                                                                      NCUA’s instructions.
                                                 (a) * * * (1) A covered credit union                    (2) Tier III credit unions. When                   the ability to maintain a stress test
                                              must develop and maintain a capital                     conducting its stress test, a tier III credit         capital ratio of 5 percent or more under
                                              plan. Tier I and tier II credit unions                  union must apply the minimum stress                   expected and stressed conditions in
                                              must complete this plan and their                       test capital ratio to all time periods in             each quarter of the planning horizon,
                                              capital policy by December 31 each                      the planning horizon. The minimum                     the credit union must provide NCUA,
                                              year, but are not required to submit this               stress test capital ratio is 5 percent.               by November 30 of the calendar year in
                                              plan to the NCUA. For tier I and tier II                   (3) NCUA tests. NCUA reserves the                  which NCUA conducted the tests, a
                                              credit unions, the plan must be based on                right to conduct the tests described in               stress test capital enhancement plan
                                              the credit union’s financial data from                  this section on any covered credit union              showing how it will meet that target.
                                              either of the two calendar quarters                     at any time. Where both NCUA and a                       (3) A tier III credit union operating
                                              preceding the quarter in which the plan                 covered credit union have conducted                   without an NCUA approved stress test
                                              is approved by the credit union’s board                 the tests, the results of NCUA’s tests                capital enhancement plan required
                                              of directors (or a designated committee                 will determine whether the covered                    under this section may be subject to
                                              of the board). A tier III credit union                  credit union has met the requirements                 supervisory actions.
                                              must submit this plan and its capital                   of this subpart.                                         (g) Consultation on proposed action.
                                              policy to NCUA by May 31 each year,                                                                           Before taking any action under this
                                                                                                         (c) Potential impact on capital. In
                                              or such later date as directed by NCUA.                                                                       section against a federally insured, state-
                                                                                                      conducting stress tests under this
                                              For tier III credit unions, the plan must                                                                     chartered credit union, NCUA will
                                                                                                      subpart, the credit union, or the NCUA
                                              be based on the credit union’s financial                                                                      consult and work cooperatively with the
                                                                                                      if it elects to conduct the stress test
                                              data as of December 31 of the preceding                                                                       appropriate State official.
                                                                                                      under paragraph (b)(3) of this section,
                                              calendar year, or such other date as                    will estimate the following for each                  [FR Doc. 2018–08558 Filed 4–24–18; 8:45 am]
                                              directed by NCUA.                                       scenario during each quarter of the                   BILLING CODE 7535–01–P
                                              *      *     *      *    *                              planning horizon:
                                              ■ 4. Amend § 702.505 as follows:                           (1) Losses, pre-provision net revenues,
                                              ■ a. Revise paragraph (a).                              loan and lease loss provisions, and net               NATIONAL CREDIT UNION
                                              ■ b. Add to the introductory text of                    income; and                                           ADMINISTRATION
                                              paragraph (d) the words ‘‘tier III’’ before                (2) The potential impact on the stress             12 CFR Part 740
                                              the words ‘‘credit union’s capital plan’’.              test capital ratio, incorporating the
                                              ■ c. In paragraph (e), remove the word                  effects of any capital action over the                RIN 3133–AE78
                                              ‘‘covered’’ and add in its place the                    planning horizon and maintenance of an
                                              words ‘‘tier III’’.                                     allowance for loan losses appropriate for             Accuracy of Advertising and Notice of
                                                 The revision reads as follows:                       credit exposures throughout the                       Insured Status
                                                                                                      horizon. The credit union, or the NCUA                AGENCY:  National Credit Union
                                              § 702.505   NCUA action on capital plans.
                                                                                                      if it elects to conduct the stress test               Administration (NCUA).
                                                (a) Timing. (1) Tier I & tier II credit               under paragraph (b)(3) of this section,
                                              unions. NCUA will address any                                                                                 ACTION: Final rule.
                                                                                                      will conduct the stress tests without
                                              deficiencies in the capital plans                       assuming any risk mitigation actions on               SUMMARY:    The NCUA Board (Board) is
                                              submitted by tier I and tier II credit                  the part of the credit union, except those            revising provisions of the NCUA’s
                                              unions through the supervisory process.                 existing and identified as part of the                advertising rule to provide regulatory
                                                (2) Tier III credit unions. NCUA will                 credit union’s balance sheet, or off-                 relief to federally insured credit unions
sradovich on DSK3GMQ082PROD with RULES




                                              notify tier III credit unions of the                    balance sheet positions, such as                      (FICUs). The advertising rule requires
                                              acceptance or rejection of their capital                derivative positions, on the date of the              FICUs to use the NCUA’s official
                                              plans by August 31 of the year in which                 stress test.                                          advertisement statement when
                                              their plan is submitted.                                   (d) Information collection. Upon                   advertising, and it currently permits
                                              *     *      *     *     *                              request, the credit union must provide                three versions of that statement. Under
                                              ■ 5. Section 702.506 is revised to read                 NCUA with any relevant qualitative or                 this final rule, the Board is allowing
                                              as follows:                                             quantitative information requested by                 FICUs the option of using a fourth


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                                                                Federal Register / Vol. 83, No. 80 / Wednesday, April 25, 2018 / Rules and Regulations                                                      17911

                                              version: ‘‘Insured by NCUA.’’ To                           Section 740.5(c) of the NCUA’s                        additional requirement, which the
                                              provide additional regulatory relief, the                regulations enumerates several kinds of                 Board now believes is unnecessary,
                                              Board is: Expanding a current                            advertisements that, for practical                      affected more FICU advertisements and
                                              exemption from the advertising                           reasons, are exempted from the general                  disrupted the parity between bank and
                                              statement requirement regarding radio                    rule requiring the use of the official                  FICU regulatory burden. According to
                                              and television advertisements; and                       advertising statement.4 With respect to                 some FICUs, the 2011 amendments
                                              eliminating the requirement to include                   these exempted advertisements, the                      made it more difficult for FICUs to
                                              the official advertising statement on                    Board is focusing on the exemptions                     produce effective advertisements.
                                              statements of condition required to be                   relating to radio and television                           The NCUA’s 2011 amendments also
                                              published by law.                                        advertisements of a certain duration.5                  required FICUs to include the
                                              DATES: This final rule becomes effective
                                                                                                                                                               advertising statement on statements of
                                                                                                       B. Regulatory History                                   condition required to be published by
                                              May 25, 2018.
                                                                                                          For many years, the NCUA’s                           law, a requirement not imposed on
                                              FOR FURTHER INFORMATION CONTACT:                         advertising and official sign regulations               banks.
                                              Marvin Shaw, Staff Attorney, Office of                   were essentially the same as those of the
                                              General Counsel, telephone (703) 518–                    Federal Deposit Insurance Corporation                   C. October 2017 Proposal
                                              6553.                                                    (FDIC).6 In 2011, however, the Board                      On October 4, 2017 (2017 NPRM),8
                                              SUPPLEMENTARY INFORMATION:                               amended part 740 by making the                          the Board published a proposal to: (1)
                                                                                                       NCUA’s advertising rules more stringent                 expand the radio and television
                                              I. Background                                            than FDIC’s rules. Specifically, in 2011,               advertisements exemption from 15
                                                 The Federal Credit Union Act (Act)                    while banks needed only to include the                  seconds to 30 seconds; and (2) eliminate
                                              requires each FICU to display NCUA’s                     FDIC’s official advertising statement in                the requirement to include the official
                                              ‘‘official sign’’ regarding National Credit              radio and television advertisements that                advertising statement on statements of
                                              Union Share Insurance Fund insurance                     exceeded 30 seconds, the NCUA’s                         condition required to be published by
                                              of the FICU’s share accounts. The sign                   regulatory amendments required FICUs                    law. This proposal effectively reversed
                                              includes language that the coverage is                   to include the NCUA’s official                          the 2011 amendments and returned
                                              backed by the full faith and credit of the               advertising statement in all radio and                  parity between banks and FICUs in this
                                              United States Government.1 Part 740 of                   television advertisements except those                  context. To provide additional
                                              the NCUA’s regulations implements this                   that were less than 15 seconds.7 This                   regulatory relief, the Board also
                                              statutory requirement and includes                                                                               proposed to permit FICUs to use a
                                              requirements relating to the NCUA’s
                                                                                                          4 The following advertisements need not include      fourth version of the official advertising
                                                                                                       the official advertising statement under the current    statement, namely ‘‘Insured by NCUA.’’
                                              official advertising statement, each as                  rule: (1) Credit union supplies such as stationery
                                              discussed in more detail below.2                         (except when used for circular letters), envelopes,
                                                                                                                                                               The Board believes that these changes
                                                                                                       deposit slips, checks, drafts, signature cards,         will provide FICUs with more flexibility
                                              A. Part 740 Requirements                                 account passbooks, and noninsurable certificates;       without diminishing the purpose of part
                                                                                                       (2) Signs or plates in the credit union office or       740. In the 2017 NPRM, the Board
                                                 Part 740 prohibits any FICU from                      attached to the building or buildings in which the
                                              using advertising 3 or making any                        offices are located; (3) Listings in directories; (4)
                                                                                                                                                               sought comment on the proposed
                                              representation which is inaccurate or                    Advertisements not setting forth the name of the        amendments and specifically requested
                                              deceptive or which misrepresents its                     insured credit union; (5) Display advertisements in     comment about whether part 740 should
                                                                                                       credit union directories, provided the name of the      be modified to address advertising on
                                              services, contracts, financial condition,                credit union is listed on any page in the directory
                                              or the Truth in Savings requirements. It                 with a symbol or other descriptive matter indicating
                                                                                                                                                               social media and mobile banking.
                                              also prescribes requirements for both                    it is insured; (6) Joint or group advertisements of     II. Summary of Comments on 2017
                                              the NCUA’s official advertisement                        credit union services where the names of insured
                                                                                                       credit unions and noninsured credit unions are          NPRM
                                              statement that FICUs must make when                      listed and form a part of such advertisement; (7)          The NCUA received 36 comments
                                              advertising and the NCUA’s official sign                 Advertisements by radio that are less than fifteen
                                                                                                       (15) seconds in time; (8) Advertisements by
                                                                                                                                                               from federal and state credit unions,
                                              that FICUs must display.                                                                                         trade associations, credit union leagues,
                                                                                                       television, other than display advertisements, that
                                                 Currently, there are two versions of                  are less than fifteen (15) seconds in time; (9)         credit union employees, and an
                                              the NCUA’s official advertising                          Advertisements that because of their type or            individual. These commenters generally
                                              statement: (1) The longer version, which                 character would be impractical to include the
                                                                                                                                                               supported the proposed rule, although a
                                              reads ‘‘This credit union is federally                   official advertising statement, including but not
                                                                                                       limited to, promotional items such as calendars,        few commenters opposed discreet
                                              insured by the National Credit Union                     matchbooks, pens, pencils, and key chains; (10)         aspects of the proposal.
                                              Administration’’; and (2) the shorter                    Advertisements that contain a statement to the             In supporting the proposal, several
                                              version, which reads ‘‘Federally insured                 effect that the credit union is insured by the          commenters called the changes modest
                                              by NCUA.’’ In accordance with part 740,                  National Credit Union Administration, or that its
                                                                                                       accounts and shares or members are insured by the       yet important. A few commenters
                                              a FICU may, as a third option, display                   Administration to the maximum insurance amount          emphasized that part 740’s primary goal
                                              the official sign in advertisements in                   for each member or shareholder; (11)                    is to inform the public about share
                                              lieu of making the official advertising                  Advertisements that do not relate to member             insurance.
                                              statement. With certain exemptions                       accounts, including but not limited to
                                                                                                       advertisements relating to loans by the credit union,      Commenters stated that the proposed
                                              discussed below, a FICU must use the                     safekeeping box business or services, traveler’s        rule would: (1) Provide regulatory relief
                                              official advertising statement in all of its             checks on which the credit union is not primarily
                                              advertisements, although it is at the                    liable, and credit life or disability insurance.        duration from 30 seconds to 15 seconds and
                                              FICU’s discretion to choose among the                       5 12 CFR 740.5(c)(7) and (8).
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                                                                                                                                                               changed the do not ‘‘exceed’’ language to
                                                                                                          6 12 CFR part 328.                                   advertisements that are ‘‘less than’’ the stated
                                              three options noted.
                                                                                                          7 76 FR 30521 (May 26, 2011). Prior to the 2011      duration, both of which the Board now believes
                                                                                                       amendments, the FDIC and the NCUA expressed             disadvantage FICUs compared to banks. For
                                                1 12U.S.C. 1785.                                       the 30 second time frame in the same manner.            technical clarification, the purpose of this final rule
                                                2 12CFR part 740.                                                                                              and the 2017 proposal is to eliminate the
                                                                                                       Specifically, both agencies applied the exemption
                                                3 This includes print, electronic and broadcast        to radio and television advertisements that do not      unnecessary disadvantages imposed by the 2011
                                              media, displays, signs, and stationary and other         ‘‘exceed’’ thirty seconds. With the 2011                amendments.
                                              promotional material.                                    amendments, the NCUA lowered the exemption                8 82 FR 46173 (Oct. 4, 2017).




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                                              17912            Federal Register / Vol. 83, No. 80 / Wednesday, April 25, 2018 / Rules and Regulations

                                              and flexibility, particularly allowing                  it necessary to adopt the suggested                   favored making no changes to part 740,
                                              more efficient communications to                        ‘‘NCUA Insured’’ or ‘‘Member NCUSIF.’’                stating that the proposal to permit the
                                              members and potential members; (2)                      Therefore, the Board adopts this aspect               fourth version of the official advertising
                                              provide parity with banks regulated and                 of the proposal as proposed.                          statement was sufficient to
                                              insured by the FDIC; (3) allow credit                                                                         accommodate new forms of advertising.
                                                                                                      B. Expand Exemption for Radio and
                                              unions to highlight more of their                                                                             Other commenters recommended
                                                                                                      Television Advertisements                             adding new exemptions to part 740 for
                                              products and services; (4) decrease costs
                                              and obstacles; and (5) reduce burden                       As noted above, the current                        various forms of digital advertisements
                                              and streamline advertising disclosures.                 advertising rule exempts from the                     provided the official advertising
                                              Several commenters noted that the                       requirements of part 740 radio and                    statement appears elsewhere in the
                                              cumulative effect of the ‘‘myriad federal               television advertisements that are less               FICU’s advertisement. Others
                                              and state regulations’’ require credit                  than 15 seconds in duration. In the 2017              recommended modifying certain
                                              unions to allocate significant resources                NPRM, the Board proposed to expand                    provisions of part 740 short of adding
                                              to legal and compliance departments.                    the radio and television advertisements               new exemptions. For example, one
                                              They favored the proposal, even though                  exemption from 15 seconds to 30                       commenter recommended that, for text-
                                              they stated that the existing                           seconds. Virtually all commenters                     based messaging, the regulations should
                                              requirements are not overly                             supported this aspect of the proposal.                allow the official advertising statement
                                              burdensome.                                             The commenters supported the Board’s                  to be expressed by a hashtag for Twitter,
                                                Each proposed amendment and the                       goal of restoring parity between FICUs                e.g., ‘‘#NCUAInsured’’ or ‘‘InsNCUA.’’
                                              corresponding public comments                           and banks and noted this change would                 Another commenter suggested allowing
                                              recommending alternatives or                            enhance a FICU’s ability to                           the use of an emoji that would indicate
                                              modifications are discussed in more                     communicate to members. The                           insured status that could be included in
                                              detail below.                                           commenters stated that the previous                   tweets or text messages.
                                                                                                      reduction of the exemption in 2011 from                  The Board has determined that, given
                                              III. Final Rule                                         30 seconds to 15 seconds was                          the rapidly changing technological
                                              A. Adding a Fourth Alternative Version                  unnecessary and increased regulatory                  landscape, it is appropriate to delay
                                              of the Official Advertising Statement                   burden.                                               taking action to amend part 740
                                                                                                         The Board agrees and adopts this                   regarding social media at this time. The
                                                 As noted, part 740 currently provides                aspect of the proposal as proposed.                   Board believes that part 740 provides a
                                              three options for the NCUA’s official                                                                         sufficient framework to inform potential
                                              advertising statement: (1) ‘‘This credit                C. Eliminate Requirement Regarding                    and current credit union members
                                              union is federally insured by the                       Statements of Condition                               regarding federal share insurance
                                              National Credit Union Administration’’;                   The 2011 amendments, for the first                  coverage for advertisements made in
                                              (2) ‘‘Federally insured by NCUA’’; and                  time, required FICUs to include the                   traditional ways and on social media.
                                              (3) the official sign may be displayed in               advertising statement on statements of                Additionally, the NCUA’s Office of
                                              advertisements in lieu of the advertising               condition required to be published by                 General Counsel is authorized to
                                              statement.                                              law. In the 2017 NPRM, the Board                      provide guidance to any FICU with
                                                 Virtually all commenters supported                   proposed to relieve FICUs of this                     questions regarding part 740 in the
                                              the proposal to add an additional                       burden. Of the commenters who                         context of advertising on social media.
                                              version of the official advertising                     addressed this aspect of the proposal, all
                                              statement. Commenters expressed                                                                               Regulatory Procedures
                                                                                                      agreed with it. They stated that the
                                              appreciation for this proposed                          requirement is unnecessary and that                   Regulatory Flexibility Act
                                              alternative, stating that it provides                   relief from it restores parity with banks.              The Regulatory Flexibility Act
                                              regulatory relief. One commenter noted                    The Board agrees with the                           requires the NCUA to prepare an
                                              that the proposed version consists of 13                commenters and adopts this aspect of                  analysis to describe any significant
                                              characters as opposed to 22 or 71                       the proposal as proposed.                             economic impact a regulation may have
                                              characters. Commenters stated that the
                                                                                                      D. Social Media, Mobile Banking, and                  on a substantial number of small
                                              change is especially meaningful for new
                                                                                                      Other Digital Communication                           entities.9 For purposes of this analysis,
                                              social media platforms because it
                                                                                                                                                            the NCUA considers small credit unions
                                              enhances flexibility while still                           Current part 740 focuses primarily on
                                                                                                                                                            to be those having under $100 million
                                              conveying the important message                         traditional forms of advertising such as
                                                                                                                                                            in assets. The amendments provide
                                              regarding federal share insurance. They                 print, radio, and television. In the 2017
                                                                                                                                                            regulatory relief without any costs to
                                              further posited that providing a shorter                NPRM, the Board requested comment
                                                                                                                                                            FICUs. Accordingly, the NCUA has
                                              alternative makes advertising more cost                 on whether to modify the regulations to               determined and certifies that the final
                                              effective because print and electronic                  more precisely address advertising on                 rule will not have a significant
                                              advertising prices are often based on                   social media, mobile banking, text                    economic impact on a substantial
                                              length and duration.                                    messaging, and other digital                          number of small credit unions within
                                                 One commenter recommended                            communication platforms, such as                      the meaning of the Regulatory
                                              allowing an even shorter ten character                  Twitter and Instagram. The Board                      Flexibility Act, 5 U.S.C. 601–612.
                                              message—‘‘NCUA Insured’’ or twelve                      requested specific recommendations
                                              character message ‘‘Member NCUSIF.’’                    that would balance the goal of informing              Paperwork Reduction Act
                                              This commenter stated that this would                   the public regarding federal share                       The Paperwork Reduction Act of 1995
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                                              provide parity with the FDIC advertising                insurance coverage with the practical                 (‘‘PRA’’) applies to rulemakings in
                                              statement—‘‘Member FDIC,’’ thus                         constraints inherent in social media                  which an agency by rule creates a new
                                              enhancing flexibility.                                  advertising.                                          paperwork burden on regulated entities
                                                 The Board agrees the proposed                           Twelve commenters addressed this                   or modifies an existing burden.10 For
                                              alternative will add flexibility without                topic, noting that digital media typically
                                              any adverse effect on potential                         are designed as extremely short forms of                95   U.S.C. 603(a).
                                              members. However, it does not believe                   communication. Several commenters                       10 44  U.S.C. 3507(d); 5 CFR part 1320.



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                                                                  Federal Register / Vol. 83, No. 80 / Wednesday, April 25, 2018 / Rules and Regulations                                       17913

                                              purposes of the PRA, a paperwork                            By the National Credit Union                        DEPARTMENT OF ENERGY
                                              burden may take the form of either a                      Administration Board on April 19, 2018.
                                              reporting or a recordkeeping                              Gerard S. Poliquin,                                   Federal Energy Regulatory
                                              requirement, both referred to as                          Secretary of the Board.                               Commission
                                              information collections. This rule does
                                              not constitute a ‘‘collection of                            For the reasons discussed above, the                18 CFR Part 40
                                              information’’ within the meaning of                       NCUA Board amends 12 CFR part 740                     [Docket No. RM17–11–000; Order No. 843]
                                              section 3502(3) and would not increase                    as follows:
                                              paperwork requirements under the PRA                                                                            Revised Critical Infrastructure
                                              or regulations of the Office of                           PART 740—ACCURACY OF                                  Protection Reliability Standard CIP–
                                              Management and Budget (OMB).                              ADVERTISING AND NOTICE OF                             003–7—Cyber Security—Security
                                                                                                        INSURED STATUS                                        Management Controls
                                              Executive Order 13132
                                                                                                                                                              AGENCY:  Federal Energy Regulatory
                                                                                                        ■ 1. The authority citation for part 740
                                                Executive Order 13132 encourages                                                                              Commission.
                                                                                                        continues to read as follows:
                                              independent regulatory agencies to                                                                              ACTION: Final rule.
                                              consider the impact of their actions on                     Authority: 12 U.S.C. 1766, 1781, 1785, and
                                              state and local interests. In adherence to                1789.                                                     The Federal Energy
                                                                                                                                                              SUMMARY:
                                              fundamental federalism principles, the                                                                  Regulatory Commission (Commission)
                                                                                                        ■ 2. Amend § 740.5 by revising
                                              NCUA, an independent regulatory                                                                         approves Critical Infrastructure
                                                                                                        paragraphs (a), (b), (c)(7) and (c)(8) to     Protection (CIP) Reliability Standard
                                              agency as defined in 44 U.S.C. 3502(5),                   read as follows:
                                              voluntarily complies with the executive                                                                 CIP–003–7 (Cyber Security—Security
                                              order. The rule will not have substantial                 § 740.5 Requirements for the official         Management Controls), submitted by the
                                                                                                        advertising statement.                        North American Electric Reliability
                                              direct effect on the states, on the
                                                                                                                                                      Corporation (NERC). Reliability
                                              connection between the national                              (a) Each insured credit union must         Standard CIP–003–7 clarifies the
                                              government and the states, or on the                      include the official advertising              obligations pertaining to electronic
                                              distribution of power and                                 statement, prescribed in paragraph (b) of access control for low impact BES Cyber
                                              responsibilities among the various                        this section, in all of its advertisements, Systems; requires mandatory security
                                              levels of government. The NCUA has                        including on its main internet page,          controls for transient electronic devices
                                              determined that this rule does not                        except as provided in paragraph (c) of        (e.g., thumb drives, laptop computers,
                                              constitute a policy with federalism                       this section.                                 and other portable devices frequently
                                              implications for purposes of the                                                                        connected to and disconnected from
                                                                                                           (b)(1) The official advertising
                                              executive order.                                                                                        systems) used at low impact BES Cyber
                                                                                                        statement is in substance one of the
                                              Small Business Regulatory Enforcement                     following:                                    Systems; and requires responsible
                                                                                                                                                      entities to have a policy for declaring
                                              Fairness Act                                                 (i) This credit union is federally         and responding to CIP Exceptional
                                                 The Small Business Regulatory                          insured by the National Credit Union          Circumstances related to low impact
                                              Enforcement Fairness Act of 1996 (Pub.                    Administration;                               BES Cyber Systems. In addition, the
                                              L. 104–121) (SBREFA) provides                                (ii) Federally insured by NCUA;            Commission directs NERC to develop
                                              generally for congressional review of                                                                   modifications to the CIP Reliability
                                                                                                           (iii) Insured by NCUA; or
                                              agency rules. A reporting requirement is                                                                Standards to mitigate the risk of
                                                                                                           (iv) A reproduction of the official sign malicious code that could result from
                                              triggered in instances where the NCUA                     as described in § 740.4(b) may be used
                                              issues a final rule as defined in Section                                                               third-party transient electronic devices.
                                                                                                        in lieu of the other statements included      DATES: This rule will become effective
                                              551 of the Administrative Procedure                       in this section. If the official sign is used June 25, 2018.
                                              Act. The NCUA does not believe this                       as the official advertising statement, an
                                              final rule is a ‘‘major rule’’ within the                                                               FOR FURTHER INFORMATION CONTACT:
                                                                                                        insured credit union may alter the font       Matthew Dale (Technical Information),
                                              meaning of the relevant sections of                       size to ensure its legibility as provided
                                              SBREFA. As required by SBREFA, the                                                                         Office of Electric Reliability, Federal
                                                                                                        in § 740.4(b)(2).                                Energy Regulatory Commission, 888
                                              NCUA has filed the appropriate
                                              documentation with OMB for review.                           (2) The official advertising statement        First Street NE, Washington, DC
                                                                                                        must be in a size and print that is clearly      20426, (202) 502–6826,
                                              The Treasury and General Government                       legible and may be no smaller than the           matthew.dale@ferc.gov
                                              Appropriations Act of 1999—                               smallest font size used in other portions Kevin Ryan (Legal Information), Office
                                              Assessment of Federal Regulations and                     of the advertisement intended to convey          of the General Counsel, Federal
                                              Policies on Families                                      information to the consumer.                     Energy Regulatory Commission, 888
                                                                                                                                                         First Street NE, Washington, DC
                                                The NCUA has determined that this                          (c) * * *                                     20426, (202) 502–6840 kevin.ryan@
                                              rule will not affect family well-being                       (7) Advertisements by radio which do          ferc.gov
                                              within the meaning of Section 654 of                      not exceed thirty (30) seconds in time;       SUPPLEMENTARY INFORMATION:
                                              the Treasury and General Government                          (8) Advertisements by television,          Before Commissioners: Kevin J. McIntyre,
                                              Appropriations Act, 1999.11
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                                                                                                        other than display advertisements,              Chairman; Cheryl A. LaFleur, Neil
                                              List of Subjects in 12 CFR Part 740                       which do not exceed thirty (30) seconds         Chatterjee, Robert F. Powelson, and
                                                                                                                                                        Richard Glick.
                                                                                                        in time;
                                                Advertisements, Credit unions, Share                                                                     1. Pursuant to section 215 of the
                                              insurance, Signs and symbols.                             *       *    *     *      *                   Federal Power Act (FPA),1 the
                                                                                                        [FR Doc. 2018–08557 Filed 4–24–18; 8:45 am]
                                                11 Public   Law 105–277, 112 Stat. 2681 (1998).         BILLING CODE 7535–01–P                                  1 16   U.S.C. 824o (2012).



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Document Created: 2018-11-02 08:17:24
Document Modified: 2018-11-02 08:17:24
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionRules and Regulations
ActionFinal rule.
DatesThis final rule becomes effective May 25, 2018.
ContactMarvin Shaw, Staff Attorney, Office of General Counsel, telephone (703) 518-6553.
FR Citation83 FR 17910 
RIN Number3133-AE78
CFR AssociatedAdvertisements; Credit Unions; Share Insurance and Signs and Symbols

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