83_FR_48787 83 FR 48600 - Developing the Administration's Approach to Consumer Privacy

83 FR 48600 - Developing the Administration's Approach to Consumer Privacy

DEPARTMENT OF COMMERCE
National Telecommunications and Information Administration

Federal Register Volume 83, Issue 187 (September 26, 2018)

Page Range48600-48603
FR Document2018-20941

On behalf of the U.S. Department of Commerce, the National Telecommunications and Information Administration (NTIA) is requesting comments on ways to advance consumer privacy while protecting prosperity and innovation. NTIA is seeking public comments on a proposed approach to this task that lays out a set of user-centric privacy outcomes that underpin the protections that should be produced by any Federal actions on consumer-privacy policy, and a set of high- level goals that describe the outlines of the ecosystem that should be created to provide those protections.

Federal Register, Volume 83 Issue 187 (Wednesday, September 26, 2018)
[Federal Register Volume 83, Number 187 (Wednesday, September 26, 2018)]
[Notices]
[Pages 48600-48603]
From the Federal Register Online  [www.thefederalregister.org]
[FR Doc No: 2018-20941]


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DEPARTMENT OF COMMERCE

National Telecommunications and Information Administration

[Docket No. 180821780-8780-01]
RIN 0660-XC043


Developing the Administration's Approach to Consumer Privacy

AGENCY: National Telecommunications and Information Administration, 
U.S. Department of Commerce.

ACTION: Notice; request for public comments.

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SUMMARY: On behalf of the U.S. Department of Commerce, the National 
Telecommunications and Information Administration (NTIA) is requesting 
comments on ways to advance consumer privacy while protecting 
prosperity and innovation. NTIA is seeking public comments on a 
proposed approach to this task that lays out a set of user-centric 
privacy outcomes that underpin the protections that should be produced 
by any Federal actions on consumer-privacy policy, and a set of high-
level goals that describe the outlines of the ecosystem that should be 
created to provide those protections.

DATES: Comments must be received by 11:59 p.m. Eastern Daylight Time on 
October 26, 2018.

ADDRESSES: Written comments identified by Docket No. 180821780-8780-01 
may be submitted by email to [email protected]. Comments 
submitted by email should be machine-readable and should not be copy-
protected. Written comments also may be submitted by mail to the 
National Telecommunications and Information Administration, U.S. 
Department of Commerce, 1401 Constitution Avenue NW, Room 4725, Attn: 
Privacy RFC, Washington, DC 20230.

FOR FURTHER INFORMATION CONTACT: Travis Hall, Telecommunications Policy 
Analyst, Office of Policy Analysis and Development, National 
Telecommunications and Information Administration, U.S. Department of 
Commerce, 1401 Constitution Avenue NW, Room 4725, Washington, DC 20230; 
telephone: 202-482-3522; email: [email protected].
    For media inquiries: Anne Veigle, Director, Office of Public 
Affairs, National Telecommunications and Information Administration, 
U.S. Department of Commerce, 1401 Constitution Avenue NW, Room 4897, 
Washington, DC 20230; telephone: (202) 482-7002; email: 
[email protected].

SUPPLEMENTARY INFORMATION: 

I. Background

    The U.S. Department of Commerce (Department) requests comment on 
ways to advance consumer privacy while protecting prosperity and 
innovation. Every day, individuals interact with an array of products 
and services, many of which have become integral to their daily lives. 
Often, especially in the digital environment, these products and 
services depend on the collection, retention, and use of personal data 
about their users. Users must therefore trust that organizations will 
respect their interests, understand what is happening with their 
personal data, and decide whether they are comfortable with this 
exchange. Trust is at the core of the United States' privacy policy 
formation. Through this Request for Comment (RFC), the Administration 
will determine the best path toward protecting individual's privacy 
while fostering innovation.
    The time is ripe for this Administration to provide the leadership 
needed to ensure that the United States remains at the forefront of 
enabling innovation with strong privacy protections. A growing number 
of foreign countries, and some U.S. states, have articulated distinct 
visions for how to address privacy concerns, leading to a nationally 
and globally fragmented regulatory landscape. Such fragmentation 
naturally disincentivizes innovation by increasing the regulatory costs 
for products that require scale. The Administration hopes to articulate 
a renewed vision, one that reduces fragmentation nationally and 
increases harmonization and interoperability nationally and globally.
    Further, changes in the way personal information is used by 
organizations, and how users interact with the products and services 
with which they frequently engage, have increased the belief that users 
are losing control over their personal information. As seen in data 
collected by the National Telecommunications and Information 
Administration (NTIA), at least a third of online households have been 
deterred from certain forms of online activity, such as financial 
transactions, due to privacy and security concerns.\1\ The 
Administration takes these concerns seriously and believes that users 
should be able to benefit from dynamic uses of their information, while 
still expecting organizations will appropriately minimize risks to 
users' privacy. Risk-based flexibility is therefore at the heart of the 
approach the Administration is requesting comment on in this RFC. We 
are mindful of the potential impact of a solution on small and mid-
sized businesses, and we will be looking for solutions that support 
their continued ability to innovate and support economic growth.
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    \1\ NTIA Blog, ``Most Americans Continue to Have Privacy and 
Security Concerns, NTIA Survey Finds'' (Aug. 20, 2018), https://www.ntia.doc.gov/blog/2018/most-americans-continue-have-privacy-and-security-concerns-ntia-survey-finds.
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    The United States has a history of providing strong protections for 
privacy dating back to 1789, with the drafting of our Bill of Rights, 
including the Fourth Amendment. The United States also has been a 
leader in developing privacy norms, be it through the development of 
what ultimately became known as the Fair Information Practice 
Principles (FIPPs) in the 1970's, or through the strongest privacy 
enforcement regime in the world. For users of products and services in 
several sectors (e.g., healthcare, education, financial services), 
specific laws cover how organizations handle personal information. 
Where no sector-specific laws apply, the Federal Trade Commission (FTC) 
has the authority to ensure that organizations are not deceiving 
consumers or operating unfairly. In all respects, the United

[[Page 48601]]

States has successfully investigated and taken enforcement actions 
against organizations that violate these existing Federal laws. This 
RFC asks how best to strengthen the protections users currently enjoy; 
it does not propose changing current sectoral federal laws.\2\
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    \2\ These sectoral laws include, but are not limited to, the 
Children's Online Privacy and Protection Act, Gramm-Leach-Bliley 
Act, the Health Insurance Portability and Accountability Act 
(HIPAA), and the Fair Credit Reporting Act.
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    This RFC is the outcome of an interagency process led by the 
National Economic Council (NEC) of the United States. NTIA has worked 
in coordination with the International Trade Administration (ITA) to 
ensure consistency with international policy objectives, and in 
parallel with the work of the National Institute of Standards and 
Technology (NIST) in developing a voluntary risk-based Privacy 
Framework as an enterprise risk management tool for organizations. In 
developing this RFC, the Department conducted significant outreach to a 
diverse set of individuals and organizations, including a broad range 
of industries, academics, and civil society organizations. These 
meetings helped to shape this Administration's proposed general 
approach to privacy, described below.
    This approach is divided into two parts: (1) A set of user-centric 
privacy outcomes that underpin the protections that should be produced 
by any Federal actions on consumer-privacy policy, and (2) a set of 
high-level goals that describe the outlines of the ecosystem that 
should be created to provide those protections. This Administration is 
approaching this subject with humility, an understanding of the 
complexity of the issues at hand, and a commitment to a transparent 
process. As such, this RFC does not call for the creation of a 
statutory standard. Rather, it is looking to commenters to respond with 
details as to how these privacy outcomes and goals can be achieved. 
These comments will help to inform future Administration policy, 
actions, and engagement on consumer privacy.\3\
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    \3\ This Request for Comment is focused solely on private 
collection, use, storage, and sharing of personal data. It does not 
address lawful government access to such data.
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A. Privacy Outcomes

    Principle-based approaches to privacy, particularly when written to 
be operationalized, often encapsulate the desired outcome and the means 
used to achieve this outcome. For example, the consent of an informed 
user is the end-goal of most approaches to consumer privacy, but in 
order to create legal clarity, this principle is implemented by 
mandating notice and choice. To date, such mandates have resulted 
primarily in long, legal, regulator-focused privacy policies and check 
boxes, which only help a very small number of users who choose to read 
these policies and make binary choices.
    The Administration is instead proposing that discussion of consumer 
privacy in the United States refocus on the outcomes of organizational 
practices, rather than on dictating what those practices should be. The 
desired outcome is a reasonably informed user, empowered to 
meaningfully express privacy preferences, as well as products and 
services that are inherently designed with appropriate privacy 
protections, particularly in business contexts in which relying on user 
intervention may be insufficient to manage privacy risks. Using a risk-
based approach, the collection, use, storage, and sharing of personal 
data should be reasonable and appropriate to the contex. Similarly, 
user transparency, control, and access should be reasonable and 
appropriate relative to context. This outcome underpins many of the 
principle-based approaches, including the FIPPs. The Administration is 
proposing that these outcomes be operationalized through a risk-
management approach, one that affords organizations flexibility and 
innovation in how to achieve these outcomes.
    Protecting both privacy and innovation requires balancing 
flexibility with the need for legal clarity and strong consumer 
protections. Being overly prescriptive can result in compliance 
checklists that stymie innovative privacy solutions. In addition, a 
prescriptive approach does not necessarily provide measurable privacy 
benefits. An outcome-based approach emphasizes flexibility, consumer 
protection, and legal clarity can be achieved through mechanisms that 
focus on managing risk and minimizing harm to individuals arising from 
the collection, storage, use, and sharing of their information.
    The following outcomes are provided to spur comments, discussion, 
and engagement on how best to achieve user-centric privacy outcomes in 
a manner that is both flexible and clear, not to propose the text of a 
legal standard. They should be read as a set of inputs for building 
better privacy protections into products and services. For example, 
Access and Correction (item 5, below) is not an abstract requirement. 
Rather, organizations should consider the overall context in which the 
product or service operates, including the purpose of the product or 
service, the privacy risks that the product or service may be creating, 
other means of mitigating these privacy risks, the impact of access and 
correction on other organizational risks, and other relevant factors, 
in order to determine the degree or manner in which access and 
correction could help achieve a user-centric privacy outcome without 
creating needless costs.
    1. Transparency. Users should be able to easily understand how an 
organization collects, stores, uses, and shares their personal 
information. Transparency can be enabled through various means. 
Organizations should take into account how the average user interacts 
with a product or service, and maximize the intuitiveness of how it 
conveys information to users. In many cases, lengthy notices describing 
a company's privacy program at a consumer's initial point of 
interaction with a product or service does not lead to adequate 
understanding. Organizations should use approaches that move beyond 
this paradigm when appropriate.
    2. Control. Users should be able to exercise reasonable control 
over the collection, use, storage, and disclosure of the personal 
information they provide to organizations. However, which controls to 
offer, when to offer them, and how they are offered should depend on 
context, taking into consideration factors such as a user's 
expectations and the sensitivity of the information. The controls 
available to users should be developed with intuitiveness of use, 
affordability, and accessibility in mind, and should be made available 
in ways that allow users to exercise informed decision-making. In 
addition, controls used to withdraw the consent of, or to limit 
activity previously permitted by, a consumer should be as readily 
accessible and usable as the controls used to permit the activity.
    3. Reasonable Minimization. Data collection, storage length, use, 
and sharing by organizations should be minimized in a manner and to an 
extent that is reasonable and appropriate to the context and risk of 
privacy harm. Other means of reducing the risk of privacy harm (e.g., 
additional security safeguards or privacy enhancing techniques) can 
help to reduce the need for such minimization.
    4. Security. Organizations that collect, store, use, or share 
personal information should employ security safeguards to secure these 
data. Users should be able to expect that their data are protected from 
loss and unauthorized access, destruction, use, modification, and 
disclosure. Further, organizations should take reasonable security

[[Page 48602]]

measures appropriate to the level of risk associated with the improper 
loss of, or improper access to, the collected personal data; they 
should meet or ideally exceed current consensus best practices, where 
available. Organizations should secure personal data at all stages, 
including collection, computation, storage, and transfer of raw and 
processed data.
    5. Access and Correction. Users should have qualified access 
personal data that they have provided, and to rectify, complete, amend, 
or delete this data. This access and ability to correct should be 
reasonable, given the context of the data flow, appropriate to the risk 
of privacy harm, and should not interfere with an organization's legal 
obligations, or the ability of consumers and third parties to exercise 
other rights provided by the Constitution, and U.S. law, and 
regulation.
    6. Risk Management. Users should expect organizations to take steps 
to manage and/or mitigate the risk of harmful uses or exposure of 
personal data. Risk management is the core of this Administration's 
approach, as it provides the flexibility to encourage innovation in 
business models and privacy tools, while focusing on potential consumer 
harm and maximizing privacy outcomes.
    7. Accountability. Organizations should be accountable externally 
and within their own processes for the use of personal information 
collected, maintained, and used in their systems. As described below in 
the High-Level Goals for Federal Action section, external 
accountability should be structured to incentivize risk and outcome-
based approaches within organizations that enable flexibility, 
encourage privacy-by-design, and focus on privacy outcomes. 
Organizations that control personal data should also take steps to 
ensure that their third-party vendors and servicers are accountable for 
their use, storage, processing, and sharing of that data.

B. High-Level Goals for Federal Action

    The Administration is also looking to gather feedback on the 
following high-level goals for Federal action. These goals should be 
understood as setting the broad outline for the direction that Federal 
action should take, in addition to comments on the goals, we are also 
looking for comments with details as to how these goals can be 
achieved. Below is a non-exhaustive and non-prioritized list of the 
Administration's priorities. We understand that there is considerable 
work to be done to achieve these goals.
    1. Harmonize the regulatory landscape. While the sectoral system 
provides strong, focused protections and should be maintained, there is 
a need to avoid duplicative and contradictory privacy-related 
obligations placed on organizations. We are actively witnessing the 
production of a patchwork of competing and contradictory baseline laws. 
This emerging patchwork harms the American economy and fails to improve 
privacy outcomes for individuals, who may be unaware of what their 
privacy protections are, and who may not have equal protections, 
depending on where the user lives. Steps need to be taken to ensure 
that the regulatory landscape for organizations that process personal 
data in the United States remains flexible, strong, predictable, and 
harmonized.
    2. Legal clarity while maintaining the flexibility to innovate. The 
ideal end-state would ensure that organizations have clear rules that 
provide for legal clarity, while enabling flexibility that allows for 
novel business models and technologies, as well as the means to use a 
variety of methods to achieve consumer-privacy outcomes. The 
Administration understands that balancing legal clarity, flexibility, 
and consumer privacy requires compromise and creative thinking. It is 
in striking this balance, however, that the United States has been able 
to maintain international leadership in both innovation and privacy 
enforcement, and any future action should strive to create a system 
that to the greatest extent possible maximizes each.
    3. Comprehensive application. Any action addressing consumer 
privacy should apply to all private sector organizations that collect, 
store, use, or share personal data in activities that are not covered 
by sectoral laws. The differences between business models and 
technologies used should be addressed through the application of a risk 
and outcome-based approach, which would allow for similar data 
practices in similar context to be treated the same rather than through 
a fragmented regulatory approach.
    4. Employ a risk and outcome-based approach. Instead of creating a 
compliance model that creates cumbersome red tape--without necessarily 
achieving measurable privacy protections--the approach to privacy 
regulations should be based on risk modeling and focused on creating 
user-centric outcomes. Risk-based approaches allow organizations the 
flexibility to balance business needs, consumer expectations, legal 
obligations, and potential privacy harms, among other inputs, when 
making decisions about how to adopt various privacy practices. Outcome-
based approaches also enable innovation in the methods used to achieve 
privacy goals. Risk and outcome-based approaches have been successfully 
used in cybersecurity, and can be enforced in a way that balances the 
needs of organizations to be agile in developing new products, 
services, and business models with the need to provide privacy 
protections to their customers, while also ensuring clarity in legal 
compliance.
    5. Interoperability. The growth and advancement of the internet-
enabled economy depends on personal information moving seamlessly 
across borders. However, the Administration recognizes that governments 
approach consumer privacy differently, creating the need for mechanisms 
to bridge differences, while ensuring personal data remains protected. 
The Administration should therefore seek to reduce the friction placed 
on data flows by developing a regulatory landscape that is consistent 
with the international norms and frameworks in which the United States 
participates, such as the APEC Cross-Border Privacy Rules System.
    6. Incentivize privacy research. The U.S. Government should 
encourage more research into, and development of, products and services 
that improve privacy protections. These technologies and solutions will 
include measures built into system architectures or product design to 
mitigate privacy risks, as well as usability features at the user-
interface level. These innovations require more research into 
understanding user preferences, concerns, and difficulties, as well as 
an understanding of the impact on legal obligations of third parties 
and the ability of third parties to exercise other rights provided by 
law. Privacy research will inform the development of standards 
frameworks, models, methodologies, tools, and products that enhance 
privacy.
    7. FTC enforcement: Given its history of effectiveness, the FTC is 
the appropriate federal agency to enforce consumer privacy with certain 
exceptions made for sectoral laws outside the FTC's jurisdiction, such 
as HIPAA. It is important to take steps to ensure that the FTC has the 
necessary resources, clear statutory authority, and direction to 
enforce consumer privacy laws in a manner that balances the need for 
strong consumer protections, legal clarity for organizations, and the 
flexibility to innovate.
    8. Scalability: The Administration should ensure that the 
proverbial sticks

[[Page 48603]]

used to incentivize strong consumer privacy outcomes are deployed in 
proportion to the scale and scope of the information an organization is 
handling. In general, small businesses that collect little personal 
information and do not maintain sensitive information about their 
customers should not be the primary targets of privacy-enforcement 
activity, so long as they make good-faith efforts to utilize privacy 
protections. Similarly, there should be a distinction between 
organizations that control personal data and third-party vendors that 
merely process that personal data on behalf of other organizations. 
Just as organizations should employ outcome-based approaches when 
developing privacy protections for their customers, the government 
should do the same with its approach to privacy enforcement and 
compliance.

II. Request for Comment

    A. Through this RFC, the Department is first seeking feedback on 
what it believes are the core privacy outcomes that consumers can 
expect from organizations.
    1. Are there other outcomes that should be included, or outcomes 
that should be expanded upon as separate items?
    2. Are the descriptions clear? Beyond clarity, are there any issues 
raised by how any of the outcomes are described?
    3. Are there any risks that accompany the list of outcomes, or the 
general approach taken in the list of outcomes?
    B. The Department is also seeking feedback on the proposed high-
level goals for an end-state for U.S. consumer-privacy protections.
    1. Are there other goals that should be included, or outcomes that 
should be expanded upon?
    2. Are the descriptions clear? Beyond clarity, are there any issues 
raised by how the issues are described?
    3. Are there any risks that accompany the list of goals, or the 
general approach taken by the Department?
    C. The Department is seeking comments that describe what the next 
steps and measures the Administration should take to effectuate the 
previously discussed user-centric privacy outcomes, and to achieve an 
end-state in line with the high-level goals. In particular:
    1. Are there any aspects of this approach that could be implemented 
or enhanced through Executive action, for example, through procurement? 
Are there any non-regulatory actions that could be undertaken? If so, 
what actions should the Executive branch take?
    2. Should the Department convene people and organizations to 
further explore additional commercial data privacy-related issues? If 
so, what is the recommended focus and desired outcomes?
    3. What aspects of the Department's proposed approach to consumer 
privacy, if any, are best achieved via other means? Are there any 
recommended statutory changes?
    D. The Department understands that some of the most important work 
in establishing privacy protections lies within the definitions of key 
terms, and seeks comments on the defintions. In particular:
    1. Do any terms used in this document require more precise 
definitions?
    2. Are there suggestions on how to better define these terms?
    3. Are there other terms that would benefit from more precise 
definitions?
    4. What should those definitions be?
    E. One of the high-level end-state goals is for the FTC to continue 
as the Federal consumer privacy enforcement agency, outside of sectoral 
exceptions beyond the FTC's jurisdiction. In order to achieve the goals 
laid out in this RFC, would changes need to be made with regard to the 
FTC's resources, processes, and/or statutory authority?
    F. If all or some of the outcomes or high-level goals described in 
this RFC were replicated by other countries, do you believe it would be 
easier for U.S. companies to provide goods and services in those 
countries?
    G. Are there other ways to achieve U.S. leadership that are not 
included in this RFC, or any outcomes or high-level goals in this 
document that would be detrimental to achieving the goal of achieving 
U.S. leadership?

Instructions for Commenters

    This is a general solicitation of comments from the public. We 
invite comments on the full range of questions presented by this RFC 
and on issues that are not specifically raised. Commenters are 
encouraged to address any or all of the questions above. Comments that 
contain references to specific court cases, studies, and/or research 
should include copies of the referenced materials along with the 
submitted comments. Commenters should include the name of the person or 
organization filing the comment, as well as a page number on each page 
of the submissions. All comments received are a part of the public 
record and will generally be posted on the NTIA website, 
www.ntia.doc.gov/privacyrfc2018, without change. All personal 
identifying information (for example, name or address) voluntarily 
submitted by the commenter may be publicly accessible. Do not submit 
confidential business information or otherwise sensitive or protected 
information.

    Dated: September 21, 2018.
David J. Redl,
Assistant Secretary for Communications and Information, National 
Telecommunications and Information Administration.
[FR Doc. 2018-20941 Filed 9-25-18; 8:45 am]
 BILLING CODE 3510-60-P



                                               48600                    Federal Register / Vol. 83, No. 187 / Wednesday, September 26, 2018 / Notices

                                                 Estimated Total Annual Burden                         outlines of the ecosystem that should be              foreign countries, and some U.S. states,
                                               Hours: 150 hours.                                       created to provide those protections.                 have articulated distinct visions for how
                                                 Estimated Total Annual Cost to                        DATES: Comments must be received by                   to address privacy concerns, leading to
                                               Public: $0 in capital and reporting/                    11:59 p.m. Eastern Daylight Time on                   a nationally and globally fragmented
                                               recordkeeping costs.                                    October 26, 2018.                                     regulatory landscape. Such
                                                                                                       ADDRESSES: Written comments                           fragmentation naturally disincentivizes
                                               IV. Request for Comments                                                                                      innovation by increasing the regulatory
                                                                                                       identified by Docket No. 180821780–
                                                  Comments are invited on: (a) Whether                 8780–01 may be submitted by email to                  costs for products that require scale. The
                                               the proposed collection of information                  privacyrfc2018@ntia.doc.gov. Comments                 Administration hopes to articulate a
                                               is necessary for the proper performance                 submitted by email should be machine-                 renewed vision, one that reduces
                                               of the functions of the agency, including               readable and should not be copy-                      fragmentation nationally and increases
                                               whether the information shall have                      protected. Written comments also may                  harmonization and interoperability
                                               practical utility; (b) the accuracy of the              be submitted by mail to the National                  nationally and globally.
                                               agency’s estimate of the burden                                                                                  Further, changes in the way personal
                                                                                                       Telecommunications and Information
                                               (including hours and cost) of the                                                                             information is used by organizations,
                                                                                                       Administration, U.S. Department of
                                               proposed collection of information; (c)                                                                       and how users interact with the
                                                                                                       Commerce, 1401 Constitution Avenue
                                               ways to enhance the quality, utility, and                                                                     products and services with which they
                                                                                                       NW, Room 4725, Attn: Privacy RFC,
                                               clarity of the information to be                                                                              frequently engage, have increased the
                                                                                                       Washington, DC 20230.
                                               collected; and (d) ways to minimize the                                                                       belief that users are losing control over
                                                                                                       FOR FURTHER INFORMATION CONTACT:                      their personal information. As seen in
                                               burden of the collection of information
                                                                                                       Travis Hall, Telecommunications Policy                data collected by the National
                                               on respondents, including through the
                                                                                                       Analyst, Office of Policy Analysis and                Telecommunications and Information
                                               use of automated collection techniques
                                                                                                       Development, National                                 Administration (NTIA), at least a third
                                               or other forms of information
                                                                                                       Telecommunications and Information                    of online households have been deterred
                                               technology.
                                                                                                       Administration, U.S. Department of                    from certain forms of online activity,
                                                  Comments submitted in response to
                                                                                                       Commerce, 1401 Constitution Avenue                    such as financial transactions, due to
                                               this notice will be summarized and/or
                                                                                                       NW, Room 4725, Washington, DC                         privacy and security concerns.1 The
                                               included in the request for OMB
                                                                                                       20230; telephone: 202–482–3522; email:                Administration takes these concerns
                                               approval of this information collection;
                                                                                                       thall@ntia.doc.gov.                                   seriously and believes that users should
                                               they also will become a matter of public                  For media inquiries: Anne Veigle,
                                               record.                                                                                                       be able to benefit from dynamic uses of
                                                                                                       Director, Office of Public Affairs,                   their information, while still expecting
                                                 Dated: September 20, 2018.                            National Telecommunications and                       organizations will appropriately
                                               Sarah Brabson,                                          Information Administration, U.S.                      minimize risks to users’ privacy. Risk-
                                               NOAA PRA Clearance Officer.                             Department of Commerce, 1401                          based flexibility is therefore at the heart
                                               [FR Doc. 2018–20850 Filed 9–25–18; 8:45 am]             Constitution Avenue NW, Room 4897,                    of the approach the Administration is
                                               BILLING CODE 3510–JE–P                                  Washington, DC 20230; telephone: (202)                requesting comment on in this RFC. We
                                                                                                       482–7002; email: press@ntia.doc.gov.                  are mindful of the potential impact of a
                                                                                                       SUPPLEMENTARY INFORMATION:                            solution on small and mid-sized
                                               DEPARTMENT OF COMMERCE                                                                                        businesses, and we will be looking for
                                                                                                       I. Background
                                                                                                                                                             solutions that support their continued
                                               National Telecommunications and                            The U.S. Department of Commerce                    ability to innovate and support
                                               Information Administration                              (Department) requests comment on                      economic growth.
                                                                                                       ways to advance consumer privacy                         The United States has a history of
                                               [Docket No. 180821780–8780–01]                          while protecting prosperity and                       providing strong protections for privacy
                                                                                                       innovation. Every day, individuals                    dating back to 1789, with the drafting of
                                               RIN 0660–XC043                                          interact with an array of products and                our Bill of Rights, including the Fourth
                                               Developing the Administration’s                         services, many of which have become                   Amendment. The United States also has
                                               Approach to Consumer Privacy                            integral to their daily lives. Often,                 been a leader in developing privacy
                                                                                                       especially in the digital environment,                norms, be it through the development of
                                               AGENCY:  National Telecommunications                    these products and services depend on                 what ultimately became known as the
                                               and Information Administration, U.S.                    the collection, retention, and use of                 Fair Information Practice Principles
                                               Department of Commerce.                                 personal data about their users. Users                (FIPPs) in the 1970’s, or through the
                                               ACTION: Notice; request for public                      must therefore trust that organizations               strongest privacy enforcement regime in
                                               comments.                                               will respect their interests, understand              the world. For users of products and
                                                                                                       what is happening with their personal                 services in several sectors (e.g.,
                                               SUMMARY:  On behalf of the U.S.                         data, and decide whether they are                     healthcare, education, financial
                                               Department of Commerce, the National                    comfortable with this exchange. Trust is              services), specific laws cover how
                                               Telecommunications and Information                      at the core of the United States’ privacy             organizations handle personal
                                               Administration (NTIA) is requesting                     policy formation. Through this Request                information. Where no sector-specific
                                               comments on ways to advance                             for Comment (RFC), the Administration                 laws apply, the Federal Trade
                                               consumer privacy while protecting                       will determine the best path toward                   Commission (FTC) has the authority to
                                               prosperity and innovation. NTIA is                      protecting individual’s privacy while                 ensure that organizations are not
daltland on DSKBBV9HB2PROD with NOTICES




                                               seeking public comments on a proposed                   fostering innovation.                                 deceiving consumers or operating
                                               approach to this task that lays out a set                  The time is ripe for this                          unfairly. In all respects, the United
                                               of user-centric privacy outcomes that                   Administration to provide the
                                               underpin the protections that should be                 leadership needed to ensure that the                    1 NTIA Blog, ‘‘Most Americans Continue to Have

                                               produced by any Federal actions on                      United States remains at the forefront of             Privacy and Security Concerns, NTIA Survey
                                                                                                                                                             Finds’’ (Aug. 20, 2018), https://www.ntia.doc.gov/
                                               consumer-privacy policy, and a set of                   enabling innovation with strong privacy               blog/2018/most-americans-continue-have-privacy-
                                               high-level goals that describe the                      protections. A growing number of                      and-security-concerns-ntia-survey-finds.



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                                                                       Federal Register / Vol. 83, No. 187 / Wednesday, September 26, 2018 / Notices                                            48601

                                               States has successfully investigated and                clarity, this principle is implemented by             service, the privacy risks that the
                                               taken enforcement actions against                       mandating notice and choice. To date,                 product or service may be creating,
                                               organizations that violate these existing               such mandates have resulted primarily                 other means of mitigating these privacy
                                               Federal laws. This RFC asks how best to                 in long, legal, regulator-focused privacy             risks, the impact of access and
                                               strengthen the protections users                        policies and check boxes, which only                  correction on other organizational risks,
                                               currently enjoy; it does not propose                    help a very small number of users who                 and other relevant factors, in order to
                                               changing current sectoral federal laws.2                choose to read these policies and make                determine the degree or manner in
                                                  This RFC is the outcome of an                        binary choices.                                       which access and correction could help
                                               interagency process led by the National                    The Administration is instead                      achieve a user-centric privacy outcome
                                               Economic Council (NEC) of the United                    proposing that discussion of consumer                 without creating needless costs.
                                               States. NTIA has worked in                              privacy in the United States refocus on                  1. Transparency. Users should be able
                                               coordination with the International                     the outcomes of organizational                        to easily understand how an
                                               Trade Administration (ITA) to ensure                    practices, rather than on dictating what              organization collects, stores, uses, and
                                               consistency with international policy                   those practices should be. The desired                shares their personal information.
                                               objectives, and in parallel with the work               outcome is a reasonably informed user,                Transparency can be enabled through
                                               of the National Institute of Standards                  empowered to meaningfully express                     various means. Organizations should
                                               and Technology (NIST) in developing a                   privacy preferences, as well as products              take into account how the average user
                                               voluntary risk-based Privacy Framework                  and services that are inherently                      interacts with a product or service, and
                                               as an enterprise risk management tool                   designed with appropriate privacy                     maximize the intuitiveness of how it
                                               for organizations. In developing this                   protections, particularly in business                 conveys information to users. In many
                                               RFC, the Department conducted                           contexts in which relying on user                     cases, lengthy notices describing a
                                               significant outreach to a diverse set of                intervention may be insufficient to                   company’s privacy program at a
                                               individuals and organizations,                          manage privacy risks. Using a risk-based              consumer’s initial point of interaction
                                               including a broad range of industries,                  approach, the collection, use, storage,               with a product or service does not lead
                                               academics, and civil society                            and sharing of personal data should be                to adequate understanding.
                                               organizations. These meetings helped to                 reasonable and appropriate to the                     Organizations should use approaches
                                               shape this Administration’s proposed                    contex. Similarly, user transparency,                 that move beyond this paradigm when
                                               general approach to privacy, described                  control, and access should be reasonable              appropriate.
                                               below.                                                  and appropriate relative to context. This                2. Control. Users should be able to
                                                  This approach is divided into two                    outcome underpins many of the                         exercise reasonable control over the
                                               parts: (1) A set of user-centric privacy                principle-based approaches, including                 collection, use, storage, and disclosure
                                               outcomes that underpin the protections                  the FIPPs. The Administration is                      of the personal information they provide
                                               that should be produced by any Federal                  proposing that these outcomes be                      to organizations. However, which
                                               actions on consumer-privacy policy,                     operationalized through a risk-                       controls to offer, when to offer them,
                                               and (2) a set of high-level goals that                  management approach, one that affords                 and how they are offered should depend
                                               describe the outlines of the ecosystem                  organizations flexibility and innovation              on context, taking into consideration
                                               that should be created to provide those                 in how to achieve these outcomes.                     factors such as a user’s expectations and
                                               protections. This Administration is                        Protecting both privacy and                        the sensitivity of the information. The
                                               approaching this subject with humility,                 innovation requires balancing flexibility             controls available to users should be
                                               an understanding of the complexity of                   with the need for legal clarity and strong            developed with intuitiveness of use,
                                               the issues at hand, and a commitment                    consumer protections. Being overly                    affordability, and accessibility in mind,
                                                                                                       prescriptive can result in compliance                 and should be made available in ways
                                               to a transparent process. As such, this
                                                                                                       checklists that stymie innovative                     that allow users to exercise informed
                                               RFC does not call for the creation of a
                                                                                                       privacy solutions. In addition, a                     decision-making. In addition, controls
                                               statutory standard. Rather, it is looking
                                                                                                       prescriptive approach does not                        used to withdraw the consent of, or to
                                               to commenters to respond with details
                                                                                                       necessarily provide measurable privacy                limit activity previously permitted by, a
                                               as to how these privacy outcomes and
                                                                                                       benefits. An outcome-based approach                   consumer should be as readily
                                               goals can be achieved. These comments
                                                                                                       emphasizes flexibility, consumer                      accessible and usable as the controls
                                               will help to inform future
                                                                                                       protection, and legal clarity can be                  used to permit the activity.
                                               Administration policy, actions, and                                                                              3. Reasonable Minimization. Data
                                                                                                       achieved through mechanisms that
                                               engagement on consumer privacy.3                                                                              collection, storage length, use, and
                                                                                                       focus on managing risk and minimizing
                                               A. Privacy Outcomes                                     harm to individuals arising from the                  sharing by organizations should be
                                                                                                       collection, storage, use, and sharing of              minimized in a manner and to an extent
                                                 Principle-based approaches to
                                                                                                       their information.                                    that is reasonable and appropriate to the
                                               privacy, particularly when written to be
                                                                                                          The following outcomes are provided                context and risk of privacy harm. Other
                                               operationalized, often encapsulate the
                                                                                                       to spur comments, discussion, and                     means of reducing the risk of privacy
                                               desired outcome and the means used to
                                                                                                       engagement on how best to achieve                     harm (e.g., additional security
                                               achieve this outcome. For example, the
                                                                                                       user-centric privacy outcomes in a                    safeguards or privacy enhancing
                                               consent of an informed user is the end-
                                                                                                       manner that is both flexible and clear,               techniques) can help to reduce the need
                                               goal of most approaches to consumer                     not to propose the text of a legal                    for such minimization.
                                               privacy, but in order to create legal                   standard. They should be read as a set                   4. Security. Organizations that collect,
                                                                                                       of inputs for building better privacy                 store, use, or share personal information
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                                                 2 These sectoral laws include, but are not limited

                                               to, the Children’s Online Privacy and Protection        protections into products and services.               should employ security safeguards to
                                               Act, Gramm-Leach-Bliley Act, the Health Insurance       For example, Access and Correction                    secure these data. Users should be able
                                               Portability and Accountability Act (HIPAA), and         (item 5, below) is not an abstract                    to expect that their data are protected
                                               the Fair Credit Reporting Act.                          requirement. Rather, organizations                    from loss and unauthorized access,
                                                 3 This Request for Comment is focused solely on

                                               private collection, use, storage, and sharing of
                                                                                                       should consider the overall context in                destruction, use, modification, and
                                               personal data. It does not address lawful               which the product or service operates,                disclosure. Further, organizations
                                               government access to such data.                         including the purpose of the product or               should take reasonable security


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                                               48602                   Federal Register / Vol. 83, No. 187 / Wednesday, September 26, 2018 / Notices

                                               measures appropriate to the level of risk                  1. Harmonize the regulatory                        making decisions about how to adopt
                                               associated with the improper loss of, or                landscape. While the sectoral system                  various privacy practices. Outcome-
                                               improper access to, the collected                       provides strong, focused protections and              based approaches also enable
                                               personal data; they should meet or                      should be maintained, there is a need to              innovation in the methods used to
                                               ideally exceed current consensus best                   avoid duplicative and contradictory                   achieve privacy goals. Risk and
                                               practices, where available.                             privacy-related obligations placed on                 outcome-based approaches have been
                                               Organizations should secure personal                    organizations. We are actively                        successfully used in cybersecurity, and
                                               data at all stages, including collection,               witnessing the production of a                        can be enforced in a way that balances
                                               computation, storage, and transfer of                   patchwork of competing and                            the needs of organizations to be agile in
                                               raw and processed data.                                 contradictory baseline laws. This                     developing new products, services, and
                                                  5. Access and Correction. Users                      emerging patchwork harms the                          business models with the need to
                                               should have qualified access personal                   American economy and fails to improve                 provide privacy protections to their
                                               data that they have provided, and to                    privacy outcomes for individuals, who                 customers, while also ensuring clarity in
                                               rectify, complete, amend, or delete this                may be unaware of what their privacy                  legal compliance.
                                               data. This access and ability to correct                protections are, and who may not have                    5. Interoperability. The growth and
                                               should be reasonable, given the context                 equal protections, depending on where                 advancement of the internet-enabled
                                               of the data flow, appropriate to the risk               the user lives. Steps need to be taken to             economy depends on personal
                                               of privacy harm, and should not                         ensure that the regulatory landscape for              information moving seamlessly across
                                               interfere with an organization’s legal                  organizations that process personal data              borders. However, the Administration
                                               obligations, or the ability of consumers                in the United States remains flexible,                recognizes that governments approach
                                               and third parties to exercise other rights              strong, predictable, and harmonized.                  consumer privacy differently, creating
                                               provided by the Constitution, and U.S.                     2. Legal clarity while maintaining the             the need for mechanisms to bridge
                                               law, and regulation.                                    flexibility to innovate. The ideal end-               differences, while ensuring personal
                                                                                                       state would ensure that organizations                 data remains protected. The
                                                  6. Risk Management. Users should
                                                                                                       have clear rules that provide for legal               Administration should therefore seek to
                                               expect organizations to take steps to
                                                                                                       clarity, while enabling flexibility that              reduce the friction placed on data flows
                                               manage and/or mitigate the risk of
                                                                                                       allows for novel business models and                  by developing a regulatory landscape
                                               harmful uses or exposure of personal
                                                                                                       technologies, as well as the means to                 that is consistent with the international
                                               data. Risk management is the core of
                                                                                                       use a variety of methods to achieve                   norms and frameworks in which the
                                               this Administration’s approach, as it
                                                                                                       consumer-privacy outcomes. The                        United States participates, such as the
                                               provides the flexibility to encourage
                                                                                                       Administration understands that                       APEC Cross-Border Privacy Rules
                                               innovation in business models and
                                                                                                       balancing legal clarity, flexibility, and             System.
                                               privacy tools, while focusing on                        consumer privacy requires compromise                     6. Incentivize privacy research. The
                                               potential consumer harm and                             and creative thinking. It is in striking              U.S. Government should encourage
                                               maximizing privacy outcomes.                            this balance, however, that the United                more research into, and development of,
                                                  7. Accountability. Organizations                     States has been able to maintain                      products and services that improve
                                               should be accountable externally and                    international leadership in both                      privacy protections. These technologies
                                               within their own processes for the use                  innovation and privacy enforcement,                   and solutions will include measures
                                               of personal information collected,                      and any future action should strive to                built into system architectures or
                                               maintained, and used in their systems.                  create a system that to the greatest                  product design to mitigate privacy risks,
                                               As described below in the High-Level                    extent possible maximizes each.                       as well as usability features at the user-
                                               Goals for Federal Action section,                          3. Comprehensive application. Any                  interface level. These innovations
                                               external accountability should be                       action addressing consumer privacy                    require more research into
                                               structured to incentivize risk and                      should apply to all private sector                    understanding user preferences,
                                               outcome-based approaches within                         organizations that collect, store, use, or            concerns, and difficulties, as well as an
                                               organizations that enable flexibility,                  share personal data in activities that are            understanding of the impact on legal
                                               encourage privacy-by-design, and focus                  not covered by sectoral laws. The                     obligations of third parties and the
                                               on privacy outcomes. Organizations that                 differences between business models                   ability of third parties to exercise other
                                               control personal data should also take                  and technologies used should be                       rights provided by law. Privacy research
                                               steps to ensure that their third-party                  addressed through the application of a                will inform the development of
                                               vendors and servicers are accountable                   risk and outcome-based approach,                      standards frameworks, models,
                                               for their use, storage, processing, and                 which would allow for similar data                    methodologies, tools, and products that
                                               sharing of that data.                                   practices in similar context to be treated            enhance privacy.
                                                                                                       the same rather than through a                           7. FTC enforcement: Given its history
                                               B. High-Level Goals for Federal Action
                                                                                                       fragmented regulatory approach.                       of effectiveness, the FTC is the
                                                  The Administration is also looking to                   4. Employ a risk and outcome-based                 appropriate federal agency to enforce
                                               gather feedback on the following high-                  approach. Instead of creating a                       consumer privacy with certain
                                               level goals for Federal action. These                   compliance model that creates                         exceptions made for sectoral laws
                                               goals should be understood as setting                   cumbersome red tape—without                           outside the FTC’s jurisdiction, such as
                                               the broad outline for the direction that                necessarily achieving measurable                      HIPAA. It is important to take steps to
                                               Federal action should take, in addition                 privacy protections—the approach to                   ensure that the FTC has the necessary
                                               to comments on the goals, we are also                   privacy regulations should be based on                resources, clear statutory authority, and
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                                               looking for comments with details as to                 risk modeling and focused on creating                 direction to enforce consumer privacy
                                               how these goals can be achieved. Below                  user-centric outcomes. Risk-based                     laws in a manner that balances the need
                                               is a non-exhaustive and non-prioritized                 approaches allow organizations the                    for strong consumer protections, legal
                                               list of the Administration’s priorities.                flexibility to balance business needs,                clarity for organizations, and the
                                               We understand that there is                             consumer expectations, legal                          flexibility to innovate.
                                               considerable work to be done to achieve                 obligations, and potential privacy                       8. Scalability: The Administration
                                               these goals.                                            harms, among other inputs, when                       should ensure that the proverbial sticks


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                                                                       Federal Register / Vol. 83, No. 187 / Wednesday, September 26, 2018 / Notices                                                 48603

                                               used to incentivize strong consumer                     explore additional commercial data                    publicly accessible. Do not submit
                                               privacy outcomes are deployed in                        privacy-related issues? If so, what is the            confidential business information or
                                               proportion to the scale and scope of the                recommended focus and desired                         otherwise sensitive or protected
                                               information an organization is handling.                outcomes?                                             information.
                                               In general, small businesses that collect                 3. What aspects of the Department’s                   Dated: September 21, 2018.
                                               little personal information and do not                  proposed approach to consumer                         David J. Redl,
                                               maintain sensitive information about                    privacy, if any, are best achieved via
                                                                                                                                                             Assistant Secretary for Communications and
                                               their customers should not be the                       other means? Are there any                            Information, National Telecommunications
                                               primary targets of privacy-enforcement                  recommended statutory changes?                        and Information Administration.
                                               activity, so long as they make good-faith                 D. The Department understands that                  [FR Doc. 2018–20941 Filed 9–25–18; 8:45 am]
                                               efforts to utilize privacy protections.                 some of the most important work in
                                                                                                                                                             BILLING CODE 3510–60–P
                                               Similarly, there should be a distinction                establishing privacy protections lies
                                               between organizations that control                      within the definitions of key terms, and
                                               personal data and third-party vendors                   seeks comments on the defintions. In
                                                                                                       particular:                                           COMMODITY FUTURES TRADING
                                               that merely process that personal data                                                                        COMMISSION
                                               on behalf of other organizations. Just as                 1. Do any terms used in this
                                               organizations should employ outcome-                    document require more precise                         Agency Information Collection
                                               based approaches when developing                        definitions?                                          Activities Under OMB Review
                                               privacy protections for their customers,                  2. Are there suggestions on how to
                                               the government should do the same                       better define these terms?                            AGENCY: Commodity Futures Trading
                                               with its approach to privacy                              3. Are there other terms that would                 Commission.
                                               enforcement and compliance.                             benefit from more precise definitions?                ACTION: Notice.
                                                                                                         4. What should those definitions be?
                                               II. Request for Comment                                   E. One of the high-level end-state                  SUMMARY:    In compliance with the
                                                  A. Through this RFC, the Department                  goals is for the FTC to continue as the               Paperwork Reduction Act of 1995
                                               is first seeking feedback on what it                    Federal consumer privacy enforcement                  (PRA), this notice announces that the
                                               believes are the core privacy outcomes                  agency, outside of sectoral exceptions                Information Collection Request (ICR)
                                               that consumers can expect from                          beyond the FTC’s jurisdiction. In order               abstracted below has been forwarded to
                                               organizations.                                          to achieve the goals laid out in this RFC,            the Office of Management and Budget
                                                  1. Are there other outcomes that                     would changes need to be made with                    (OMB) for review and comment. The
                                               should be included, or outcomes that                    regard to the FTC’s resources, processes,             ICR describes the nature of the
                                               should be expanded upon as separate                     and/or statutory authority?                           information collection and its expected
                                               items?                                                    F. If all or some of the outcomes or                costs and burden.
                                                  2. Are the descriptions clear? Beyond                high-level goals described in this RFC                DATES: Comments must be submitted on
                                               clarity, are there any issues raised by                 were replicated by other countries, do                or before October 26, 2018.
                                               how any of the outcomes are described?                  you believe it would be easier for U.S.               ADDRESSES: Comments regarding the
                                                  3. Are there any risks that accompany                companies to provide goods and                        burden estimate or any other aspect of
                                               the list of outcomes, or the general                    services in those countries?                          the information collection, including
                                               approach taken in the list of outcomes?                   G. Are there other ways to achieve                  suggestions for reducing the burden,
                                                  B. The Department is also seeking                    U.S. leadership that are not included in              may be submitted directly to the Office
                                               feedback on the proposed high-level                     this RFC, or any outcomes or high-level               of Information and Regulatory Affairs
                                               goals for an end-state for U.S. consumer-               goals in this document that would be                  (OIRA) in OMB within 30 days of this
                                               privacy protections.                                    detrimental to achieving the goal of                  notice’s publication by either of the
                                                  1. Are there other goals that should be              achieving U.S. leadership?                            following methods. Please identify the
                                               included, or outcomes that should be                    Instructions for Commenters                           comments by ‘‘OMB Control No. 3038–
                                               expanded upon?                                                                                                0069.’’
                                                  2. Are the descriptions clear? Beyond                   This is a general solicitation of                     • By email addressed to:
                                               clarity, are there any issues raised by                 comments from the public. We invite                   OIRAsubmissions@omb.eop.gov or
                                               how the issues are described?                           comments on the full range of questions                  • By mail addressed to: the Office of
                                                  3. Are there any risks that accompany                presented by this RFC and on issues that              Information and Regulatory Affairs,
                                               the list of goals, or the general approach              are not specifically raised. Commenters               Office of Management and Budget,
                                               taken by the Department?                                are encouraged to address any or all of               Attention Desk Officer for the
                                                  C. The Department is seeking                         the questions above. Comments that                    Commodity Futures Trading
                                               comments that describe what the next                    contain references to specific court                  Commission, 725 17th Street NW,
                                               steps and measures the Administration                   cases, studies, and/or research should                Washington DC 20503.
                                               should take to effectuate the previously                include copies of the referenced                         A copy of all comments submitted to
                                               discussed user-centric privacy                          materials along with the submitted                    OIRA should be sent to the Commodity
                                               outcomes, and to achieve an end-state in                comments. Commenters should include                   Futures Trading Commission (the
                                               line with the high-level goals. In                      the name of the person or organization                ‘‘Commission’’) by either of the
                                               particular:                                             filing the comment, as well as a page                 following methods. The copies should
                                                  1. Are there any aspects of this                     number on each page of the                            refer to ‘‘OMB Control No. 3038–0069.’’
                                               approach that could be implemented or                   submissions. All comments received are                   • By mail addressed to: Christopher
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                                               enhanced through Executive action, for                  a part of the public record and will                  Kirkpatrick, Secretary of the
                                               example, through procurement? Are                       generally be posted on the NTIA                       Commission, Commodity Futures
                                               there any non-regulatory actions that                   website, www.ntia.doc.gov/                            Trading Commission, Three Lafayette
                                               could be undertaken? If so, what actions                privacyrfc2018, without change. All                   Centre, 1155 21st Street NW,
                                               should the Executive branch take?                       personal identifying information (for                 Washington, DC 20581;
                                                  2. Should the Department convene                     example, name or address) voluntarily                    • By Hand Delivery/Courier to the
                                               people and organizations to further                     submitted by the commenter may be                     same address; or


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Document Created: 2018-09-26 00:46:32
Document Modified: 2018-09-26 00:46:32
CategoryRegulatory Information
CollectionFederal Register
sudoc ClassAE 2.7:
GS 4.107:
AE 2.106:
PublisherOffice of the Federal Register, National Archives and Records Administration
SectionNotices
ActionNotice; request for public comments.
DatesComments must be received by 11:59 p.m. Eastern Daylight Time on October 26, 2018.
ContactTravis Hall, Telecommunications Policy Analyst, Office of Policy Analysis and Development, National Telecommunications and Information Administration, U.S. Department of Commerce, 1401 Constitution Avenue NW, Room 4725, Washington, DC 20230; telephone: 202-482-3522; email: [email protected]
FR Citation83 FR 48600 
RIN Number0660-XC04

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